Your online presence can do a lot for your business. But you need to think outside the online brochure. Your website should: Be an expression of your brand. Your website should be as recognizable as your brickandmortar shop. In fact, no matter how people run across your business, offline or online, they should know that the experience is part of your brand. Set you up as an expert in your topic or industry. If you're a realtor, your website should showcase your real estate knowledge. If you're a florist, it should highlight your finesse with flowers. If you are a chiropractor, it should feature your breadth of expertise. Blogging is a very good way to accomplish this. Short, useful and informative posts demonstrate your expertise. Attract your ideal clients.
When your business is local, your website should not only include keywords and phrases related to what you have to offer, but where your are located, as well. Be sure to use the local keywords, such as "Phoenix," "Scottsdale" and "Mesa, AZ", so your website will attract a local audience. Should offer an excellent customer service. No matter how good your product is, if your are not offering what your customers are looking for, you won’t get enough raise in your sales. Since today customer want a great experience along with great service. So be sure that you understand their requirements and deliver what they want. This can be done by looking into your identity management platform that gives you high profile data and great customer insights. Source: http://mytechblog.jigsy.com/entries/general/buildabetterbrandwithyourlocalonlinepresence