Logo & Concept.
British Council Presents Dressing the Screen The Rise of Fashion Film
Driven by technological advances in image making, the huge expansion of the internet and it’s capability for viewing video, a new medium of creative promotion has taken hold: Fashion Film. The new medium has grown and developed in parallel to dominant contemporary media platforms, giving instant access to a global networked audience and market.
The concept behind the identity of the exhibition is based on the parallel of growth of these two factors: Fashion Film and contemporary media. The diagram associated with parallel lines in geometry was the main inspiration for the exhibition Identity. We assigned an aspect of the exhibition to each of the three lines, in the diagram.
Fashion Film
Contempory Media
The two parallel lines stand for Fashion Film and contemporary media as the run along side each other in growth. The diagonal line that strikes through both is the featured artists. This diagonal line is key and stands for collaboration as theses three aspects join forces to form the exhibition as well as a new medium
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Exhibition Signage.
Design Decisions The design for the exhibition is stripped back to create a simplistic identity that creates a beautiful aesthetic that is pleasing to the eye and attention grabbing however, this design in no way takes away from the work featured within the exhibition.
The whole reason for these design decisions is based around making the work featured within the exhibition the focal point of the experience for the viewer.
The identity we have created is designed in a way to represent the progression of the artforms and
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Private Invitation & Envelope Design
Friday 28 October 2014 7.00 – 9.00pm,
Пятница 28 октября 2014 7.00 - 9:00 вечера,
Exhbition Venue, Exhibition Address 123, Moscow
Exhbition Место проведения, Выставка Адрес 123, Москва
Dressing the Screen: The Rise of Fashion Film brings together work by some of the world’s most famous and innovative fashion designers and film-makers from the last 75 years.
Туалетная экрана: Восстание Fashion Film объединяет работу некоторых из самых известных и инновационных мировых модельеров и режиссеров из последних 75 лет.
London is considered by many to be the birth place of fashion film and it is still the centre of activity today. Dressing the Screen explores the origins, history and pioneering role that British filmmakers and designers have played in the development of the medium.
The British Council is delighted to invite you to the private viewing of Dressing the Screen: The Rise of Fashion Film.
RSVP by Friday 21 October to xxx@britishcouncil.org
Британский Совет рад пригласить Вас на частного просмотра Туалетная экрана: Восстание Fashion Film.
Лондон, по мнению многих, чтобы быть местом рождения моды фильма и до сих пор центром деятельности сегодня. Туалетная экрана исследует происхождение, историю и новаторскую сыграли в развитии среды.
RSVP по Пятница 21 октября по xxx@britishcouncil.org
Design Decisions The idea of the invite was all about making the recipient feel special giving the event a huge amount of desireablity. The design itself is once again stripped back making simplicity the focal point.
The specific recipients name is emboseed with a white spot varnish applied, this as you can see makes the specific name stand out amoungst the others making the recipient feel a sensce of individuality.
The Back of the invite is designed to co relate with the rest of the exhibition keeping the design stripped back, ensuring that the key information is communicated effectivley without confussion, and again maintaing the clean aesthetic.
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Text & Captions for featured work.
Director / Ruth Hogben Designer / Louis Vuitton Collaborator / Katie Grand Film length / 04:19 mins
Режиссер / Рут Хогбен Дизайнер / Louis Vuitton Сотрудник / Кэти Гранд Длина фильма / 4:19 мин
Referencing the large, sexually-charged dance numbers of 1930s musical films by director Busby Berkeley, this film by Ruth Hogben celebrates fifteen years of Marc Jacobs at Louis Vuitton.
Ссылки на большие, сексуально заряженных танцевальные номера из 1930 музыкальных льных фильмов режиссера Басби Беркли, этот фильм РутХогбенпразднует иллюзии, которые.
The models are clad in identical outfits, coming together to form fantastical geometric illusions that believe their uniformity.
Общий эффект для празднования женскую форму и в то же времяльных подшучивая над традиционным э игеометрические.
The overall effect is to celebrate the female form whilst at the same time poking fun at traditional notions of glamour.
Общий эффект для празднования женскую форму и в то же время подшучивая над.
Director / Ruth Hogben Designer / Louis Vuitton Collaborator / Katie Grand Film length / 04:19 mins
Directora / Ruth Hogben Diseñador / Louis Vuitton Colaborador / Katie Gran Film LongituD / 04:19 mins
Режиссер / Рут Хогбен Дизайнер / Louis Vuitton Сотрудник / Кэти Гранд Длина фильма / 4:19 мин
Referencing the large, sexually-charged dance numbers of 1930s musical films by director Busby Berkeley, this film by Ruth Hogben celebrates fifteen years of Marc Jacobs at Louis Vuitton.
Hacer referencia a los números de baile grandes y sexualmente cargadas de 1930 películas musicales del director Busby Berkeley, esta película de Ruth Hogben celebra quince años de Marc Jacobs en Louis Vuitton.
Ссылки на большие, сексуально заряженных танцевальные номера из 1930 музыкальных льных фильмов режиссера Басби Беркли, этот фильм РутХогбенпразднует иллюзии, которые.
The models are clad in identical outfits, coming together to form fantastical geometric illusions that believe their uniformity. The overall effect is to celebrate the female form whilst at the same time poking fun at traditional notions of glamour.
Los modelos se visten con trajes idénticos, que se unen para formar ilusiones geométricas fantásticos que desmienten su uniformidad.
Общий эффект для празднования женскую форму и в то же времяльных подшучивая над традиционным э игеометрические.
El efecto general es celebrar la forma femenina, mientras que al mismo tiempo burlándose de las nociones.
Общий эффект для празднования женскую форму и в то же время подшучивая над.
Design Decisions The Fact that the Exhibition is constantly moving and the design must be adaptable inspired us to create a signage system that can be easily be transported along with the exhibition.
This has been achieved with the seperation of the two specific languages onto different plaques. this allows for the signage to be adapted depending on the location of the exhibition. 04
Front & Back Cover Catalogue Design.
PRESENTS
ПОДАРКИ
DRESSING THE SCREEN: The Rise of Fashion Film
ОДЕЖДА экрана: Восстание Fashion Film
Dressing the Screen: The Rise of Fashion Film brings together work by some of the world’s most famous and innovative fashion designers and film-makers from the last 75 years.
Туалетная экрана: Восстание Fashion Film объединяет работу некоторых из самых известных и инновационных мировых модельеров и режиссеров из последних 75 лет.
London is considered by many to be the birth place of fashion film and it is still the centre of activity today. Dressing the Screen explores the origins, history and pioneering role that British filmmakers and designers have played in the development of the medium.
Лондон, по мнению многих, чтобы быть местом рождения моды фильма и до сих пор центром деятельности сегодня. Туалетная экрана исследует происхождение, историю и новаторскую роль, что британские режиссеры и дизайнеры сыграли в развитии среды.
Design Decisions The Front cover of the design is once again kept simplistic and clean, running alongside the rest of the design for the exhibition.
The introduction of technology really gives this booklet an innovative aspect, with the introduction of augmented 05
Editorial Layout Design: 01
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Editorial Layout Design: 02
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Exhibition Wayfinding System.
ROOM ITION EXHIB TS TOILE E F CA EXIT
Л ЫЙ ЗА ВОЧН А Т С ВЫ ЕТЫ ТУАЛ Е КАФ Д ВЫХО
SHOW ROOM TOILE TS EXIT
ВЫСТ АВОЧ Н ТУАЛЕ ТЫ ВЫХО Д
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Poster Design Mockups.
The British Council Presents
24 Oct 24 Nov 2014 /
The Rise of Fashion Film
Exhibition Venue Exhibition Address 123 Moscow
выставка Место проведения Выставка Адрес 123 Москва
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The British Council Presents
24 Oct 24 Nov 2014 /
The Rise of Fashion Film
Exhibition Venue Exhibition Address 123 Moscow
выставка Место проведения Выставка Адрес 123 Москва
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Credits
Design Decisions The end credits are designed to work with the diagonal line used throughout the identity to create a motion feature. The text merges into the line and disappears then to have the next name come out of the line and move out of screen shot.
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Credtis
With thanks to: All of the designers and filmmakers included in the exhibition;
Julia Gordina British Council Russia Evonne Mackenzie Alex Bratt and Mary Doherty British Council London Alison Moloney Julian Roberts BFI National Archives With thanks to: This guide has been published to coincide exhibition All ofwith the the designers and Dressing the Screen: The Rise of filmmakers included in the Fashion Film. exhibition;
Julia Gordina British Council Russia Evonne Mackenzie Alex Bratt and Mary Doherty British Council London Alison Moloney Julian Roberts BFI National Archives
This guide has been published to coincide with the exhibition Dressing the Screen: The Rise of Fashion Film.
С благодаря: Все дизайнеров и режиссеров включены в выставке;
Юлия Гордина Британский Совет в России Evonne Маккензи Алекс Брэтт и Мэри Доэрти Британский Совет в Лондоне Элисон Молони Джулиан Робертс BFI Национальный архив С благодаря: Это руководствоибыло Все дизайнеров режиссеров опубликовано одновременно включены в выставке; с выставки Туалетная экрана: Восхождение Fashion Film. Юлия Гордина Британский Совет в России Evonne Маккензи Алекс Брэтт и Мэри Доэрти Британский Совет в Лондоне Элисон Молони Джулиан Робертс BFI Национальный архив
Это руководство было опубликовано одновременно с выставки Туалетная экрана: Восхождение Fashion Film.
Design Decisions Following the concept of the parallel the rest of the credits follow in two parallel lines providing both languages. 12