Final briefs

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Bead Hive

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Bead Hive, we pride ourselves on our unique and stylish beads from all around the world. As bead lovers are always finding amazing new products and adding them to our website so the contents of our Aladdin's cave just keeps growing and growing!

From a humble market stall on the streets of York in 2005, Bead Hive grew rapidly to become one of the UK’s leading independent retailers, suppliers and importers of crafted beads and costume jewellery-making accessories. The ingredients of our success have been a passion for beading, a thorough grasp of what beaders want and a commitment to providing a winning combination of choice, quality and sensible prices.

Brief or Tasks Rebrand the store across print and digital mediums. Focus it to one identity that connects with the appropriate audience.

Preparation/Research suggestions Interview the owner Look at current branding Audience

Evidence – for this project students should submit Presentation to the client Redesigned logo Website mock up

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Brabantia

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Regardless of your experience, age or location we are on the hunt for a design superstar to create a fresh and contemporary successor to our iconic Patrice print. You have total creative freedom with your submission and can work in any medium so long as it can be uploaded to this website and reproduced digitally: modern art, graphics, illustrations, photography, fine art, street art, textiles or montage. The choice is yours!

Brief or Tasks Design a canister for Brabantia

Preparation/Research suggestions Research into the company and it’s past Patrice Print

Evidence – for this project students should submit Entry into the competition Design applied to canister

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Fashion Branding

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context The high-end fashion market is extremely competitive and the brand identity is key. It’s costumers buy into the brand to form there own identity by the label that they chose to wear. The brands are often global and new ones are forming all the time with designers starting up. With such a large range of competitors it’s important to stand out and the identity to have a strong concept.

Brief or Tasks Design a high-end fashion retail brand that could compete in the current market. Plus a campaign to market it across multimedia.

There is a large range of high end brands in the market today. Consider how could this one be different or stand out. Is there a gap in the market or is the branding concept going to have to make it different. What multimedia could draw attention? What produce is it going to provide? Is it going to be ranges or one specific set of items? Eg. underwear Who’s the audience?

Preparation/Research suggestions Look at other stores and how their branding is carried throughout the store and how it forms an identity as a whole.

Look at books on branding for fashion and what characteristics of the branding express the style.

Evidence – for this project students should submit A name – logo 5+ Printed products Market campaign across 3 different platforms 3 initial concept resolutions

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Gift

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context The gifting industry is a competitive market but a new range is about to be put in high street stores.

The brand Gift has a very simple and plain atheistic that’s strips back gifting products to basics. It needs to have an identity that demonstrates its simplistic approach to gifting but that doesn’t make it blend in the background of brighter or louder ranges. The important thing in getting a new range up and going is generating customers and gaining brand loyalty. Consider this as the main factor when creating the brand.

Brief or Tasks Create a branding and identity for Gift range. The gifting range will be used in retail stores such as Selfridges and Paperchase as well as independent card stores.

Preparation/Research suggestions Look for anything similar in the market or with similar concepts of simple stripped back and see how this is shown in the branding.

Sending situations and recipients.

Audience

Evidence – for this project students should submit Logo Logo applied to 5+ products Concept

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Nest

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Home living and interior is becoming ever more popular in society in Britain today with programmes promoting a way of life and styling. It’s important to hit the market when there’s a rise in interest in a part of retail. A new company is taking this opportunity and starting a home furnishing store called ‘Nest’. It needs a branding and identity to be an established competitor in the thriving market. It must be concept driven and have a strong campaign behind it to build up to it’s opening. The company offers quality, well made goods and this is reflected in the price. Ensure the branding pushes this feel of quality and the campaign shows quality in the way it promotes and introduces itself to the audience.

Brief or Tasks Create a branding and identity for Nest using a strong concept. Create a campaign to promote it’s opening of it’s stores.

Preparation/Research suggestions Get visuals for ‘nest’.

Research interactive campaigns or awarded campaigns for stores.

Evidence – for this project students should submit Logo 3 initial concept resolutions Online and offline campaign examples

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Merci

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Merci is a place created in March 2009 in the heart of the historic district of Haut-Marais. Bernard and Marie-France Cohen, founders of BONPOINT the children's fashion label, realized that Paris lacked a place which would bring together the best of the world of fashion, of design, of household goods with welcome refreshment areas. A business established in the heart of its region and of its country, Merci has already created more than 70 permanent jobs. Merci is, moreover, very pleased to act as a developer or launch-pad to the young designers who, thanks to this sounding-board, can make themselves known to the many customers and international personalities who visit merci. Merci is a commercial enterprise "like the others" founded by shareholders "not like the others". The founders decided that the proceeds of this investment would serve to fund an endowment to pay for educational projects and development in south-west Madagascar. Bernard and Marie France Cohen therefore want to say MERCI to life, MERCI to the talents and to the designers who made this success possible. It is this success which makes their generosity possible.

Brief or Tasks Create promotion material using the concept of the name.

Preparation/Research suggestions French advertising The word ‘merci’

Evidence – for this project students should submit 3 pieces of promotion of the same idea

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Posh Nosh

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Own brand products are everywhere today and every supermarket have there own range offering cheap options to all kinds of products. Selfridges want to follow suit to own brand options and offer a novelty range called ‘Posh Nosh’. It needs to maintain there branding identity and have a slight tongue in cheek approach to bring forward the idea of it being a novelty range like other ranges such as insect vodka. Selfridges brand is well established and highly recognised so it is important there reputation for quality is kept intact. Consider there history in consumerism and there previous tactics in marketing. How could their history and knowledge come through in this novelty range.

Could it aid a strong campaign?

Brief or Tasks Brand and package the range ‘Posh Nosh’ for Selfridges novelty range.

Preparation/Research suggestions Previous campaign tactics Other ranges they have and the branding

Evidence – for this project students should submit Brand logo 5+ products Campaign proposal

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Self

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context ‘The self is the subject of one's own experience of phenomena: perception, emotions, thoughts...’

People are constantly trying to enhance, exhibit and express themselves and one way channel they use is make up and skincare. ‘Self’ is a fresh faced and organic company aiming to enhance, exhibit and express the natural. They want to appear clean, fresh and positive to a range of women.

Instead of them using make up to cover themselves they want them to feel comfortable in themselves by using good, natural products. It’s important that this is brought across in the appearance but also vital it doesn’t become the whole branding. The qualities of clean and fresh should come through but they don’t want to appear as hippy, organic products which will interest only a select few. There audience is females from early 20’s to 40’s including mothers who want to start their daughters off with the right idea and use of skincare and makeup.

Brief or Tasks Brand and package Self’s make up and skincare products.

Preparation/Research suggestions Previous campaign tactics Other ranges they have and the branding

Evidence – for this project students should submit Brand logo 3+ skincare products 3+ make up products Campaign proposal

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Dr.Me

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Work collaboratively with your partner to design a flag for our exhibition. The exhibition will be held in Manchester on the 13th of December and your flag displayed.

Brief or Tasks Design a flag for the exhibition in collaboration with your partner. You must use hand rendered techniques and media to create your flag. You may only use digital towards the end of the flag production. Be experimental remember it doesn’t necessarily have to look like a traditional flag but keep in mind what makes a flag a flag. Only rule is it must be rectangular, landscape or portrait whichever your prefer.

You must be able to scan your flag for printing. Either in sections or as a whole, you can use any medium – paint, collage, ink, photo or a mix of everything. It could be built up in blocks, it could be one collaborative drawing, and it could be a twist on the traditional aspects of a flag. It’s up to both of you to decide. What do you want to see printed as a flag?

Figure out what each other’s strengths and weaknesses are. Don’t be to precious about your own work, that’s the fun in collaboration, with two people together the results are always unexpected but there in lies the beauty.

Preparation/Research suggestions http.//flaglog.com druckwerkdeal Look at each others strengths/weaknesses/inspiration

Evidence – for this project students should submit Full scale flag

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Elmwood

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context The graphic design industry isn’t always luxury design doing briefs that you want to do. We give you the challenge to brand the boring. The company’s that you’ll be realistically working with in the future. Consider how you can make these companies interesting and engaging for there audience.

How can you put a spin on the companies service to create something new.

Brief or Tasks Brand a scaffolding hire company.

Preparation/Research suggestions Research into the competition Consider the market and intended audience

Evidence – for this project students should submit Presentation boards

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Impersonators

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Exhibition being shown at White Cloth Gallery with third year students of Leeds College of Art’s work.

Brief or Tasks Create something under the title of Impersonators.

Preparation/Research suggestions Speak to the event coordinator Consider the space and environment How can the term be interpreted

Evidence – for this project students should submit Entry to the exhibition

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Lollie&GiGi

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Two friends have joined together to form a new business. The business is custom painted furniture.

Brief or Tasks Design a logo for our new business. We would like our name Lollie & GiGi or Lollie & GiGI’s. The name should be the main focus and Custom Painted Furniture less noticeable. We would like a classy look with possibly some scroll work. We are open to suggestions.

Audience: All folks who enjoy DIY Mainly females 16-75 years Colour Preferences: Blues, teals, grays, browns, beige, black and possibly a version in pink

Preparation/Research suggestions Look at the copies of logo attached too brief to see what they like.

Research competition and style

Evidence – for this project students should submit Set of logos showing various composition and colour schemes Final logo Submission to competition

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Louise Monk

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Louise Monk is student at Leeds College of Art studying photography. She is graduating this year and is interested in pursuing a career in food photography in particular. She would like a brand identity that enters her into the industry as a working professional and that communicates where her passion lies.

Brief or Tasks Brand Louise Monk with an identity that focuses on her passion for food photography. Express her personality through the use of visual language, colour and type.

Preparation/Research suggestions Speak with the client Research food photography branding Gain visuals and information on that type of photography

Evidence – for this project students should submit Logo Any other appropriate mediums that the client suggest eg. website/blog

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

Femfresh

Background Femfresh offers a range of everyday intimate care products, designed especially for women, to help them stay clean and fresh in their personal areas from am to pm. It has a unique pH-balanced formula developed by experts to care for and look after intimate skin.

Femfresh is the UK’s no.1 intimate skin care brand with 70.5% market share (Nielsen 52 w/e 14.09.2013). Total Feminine Hygiene market is £13.9m, +5.3% yoy (Nielsen 52 w/e 14.09.2013) The brand has been on the market for years, but until 2011 was positioned as a solution to problems in intimate area and was targeted mainly at pregnant and menopausal women. After re-positioning communication and target group changed significantly. Femfresh started to be positioned as positive element of a woman’s personal care regime and targeted women from 16 to 55 years old. New communication was trying to normalise the brand and encourage the trial. The idea behind the comms was very simple: women use multiple products for specific parts of their bodies e.g. hair, face, feet, so why not “down there”?

It’s just skin! In fact this skin has different pH to the rest of the body and needs to be cared for differently. Femfresh is pH-balanced to the intimate skin, so works with harmony with women’s body to leave them clean and fresh for longer.

New positioning and communication brought great results: sales and number of users grew by over 30%, with young consumers (up to 24 years old) being the fastest growing group. But there is still a lot of work to do: brand penetration is still quite low and there is still some stigma attached to the brand. Only 5.5% women use Femfresh; most UK women are not aware, that because of the different pH the intimate skin should be taken care of in a special way. Also, many people still view the brand with embarrassment and negative associations – as a product for ‘old, smelly women’. Even if they buy it they often feel embarrassed and stash it in their bathroom cabinet.

The Creative Challenge We want to bring more young users to the brand. That’s why we want you to create a campaign which will convince them to try Femfresh and make it part of their daily personal care routine without feeling embarrassed.

After all, using Femfresh makes absolute sense: why would anybody use a product which is not designed especially for a particular part of the body? Who would use shampoo to wash their face? Or feet cream to

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YCN Student Awards 2013/14

ycn.org

Femfresh

moisturize the face? So why don’t treat an intimate area with products specially design to care for it? And there is nothing embarrassing in buying and using Femfresh - it’s one of many personal care products available on the market, just like shower gels or shampoos. No one feels embarrassed when they buy them, right?

Target Audience Women 18-24 years old, who spend more time looking after themselves, who are actively looking for beauty messages. They use many different personal care products every day, but up till now they haven’t given much thought to ‘down below’.

Creative Requirements You’re free to demonstrate your thinking in any medium or combination of media that you think will best engage with the target audience. Your campaign will need to have the potential to work across different channels.

Brand essence It’s expert (skin)care for down there.

Reason to believe • Ideal pH balance to intimate area (pH 3.8-4.5), different to external skin (pH 5.4-5.9) • Gynaecologically & dermatologically tested products Brand personality Sassy, confident, clever, credible Mandatories Please include the Femfresh logo within your work.

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YCN Student Awards 2013/14

ycn.org

Femfresh

Deliverables, Artwork and Additional Information For guidance on how to submit your work, please adhere to the main deliverables information which can be found at the YCN website ycn.org Any additional information referenced in the brief can be found in the supporting project pack.

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YCN Student Awards 2013/14

ycn.org

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Megan McAulay

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Megan McAulay is an advertising student at Leeds College of Art who is graduating this year. She needs an identity to portray her friendly personality, passions and professionalism. She wants to work within the fashion/advertising industry so its important her identity represents this. Although she is a bold, friendly character its important her identity represents the professional side to her in order to give a strong presence.

Brief or Tasks Brand Megan McAulay considering the different aspects of her career choice and personality.

Capture her work ethic and personality through the use of type, colour and layout.

Preparation/Research suggestions Speak to the client Look into the fashion industry and brand connotations Experiment with typefaces

Evidence – for this project students should submit Brand identity - logo Appropriate forms of branding material

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

D&AD NEW BLOOD AWARDS 2014

Background Dressing the Screen: The Rise of Fashion Film is a new international British Council exhibition. The exhibition will open in Moscow in 2014 and will then tour in Brazil, Thailand and Mexico. The exhibition brings together work by some of the world’s most famous and innovative fashion designers and filmmakers from the last 75 years.

Brief set by: British Council

create an exhibition identity to take film fashion travelling

Crafts for Design / Graphic Design / Branding / Wayfinding & Environmental Graphics / Integrated Graphics / Publication Design

@DandADNewBlood #NewBloodAwards Deadline: 19 MArch 2014

Dressing the Screen forms part of the British Council’s international programme of architecture, design and fashion around the world.

Creative Challenge Create a bilingual identity for the Dressing the Screen exhibition. Reflect the high-fashion and moving image nature of the exhibition through the physical graphics, way-finding, web presence, brochure and print design.

This is an exciting challenge to take the origins, history and pioneering role that British filmmakers and designers have played in the development of the medium to Moscow and beyond.

Considerations • The identity for the exhibition should be clean, simple, beautiful and elegant.

• Your design will need to be flexible with the ablility to travel beyond the first location.

• Avoid clichés of Britain and Russia (and other locations).

• Avoid the obvious choices of anchoring the identity to a particular fashion style. The identity should stand alone against the content of the exhibition.

• As the exhibition is about strong visuals and imagery, the graphic design response should be image-led.

Target Audience The exhibition attracts members of the public, young creatives, the fashion industry, students and government, including Ministers and High Commissioners. It had received coverage in Vogue, Dazed Digital, SHOWstudio and Stylist, as well as in the foreign press.

Mandatories • The design response should be bilingual in Russian and English but with a system that allows it to be updated with the subsequent languages in the future touring

countries (Portuguese, Thai and Spanish). There should always be the opportunity for the identity to display two languages where relevant. It’s fine to use dummy text for the Russian copy (and for the English where necessary).

• The exhibition will have its own identity, however all materials need to carry the company information of British Council, the venue and sponsors (allow for two placeholders for sponsors and one for the venue).

Your exhibition identity must work across a range of applications (eg print and online, posters, e-flyers, film clips, gifs, etc) and you must include: • Examples of exhibition title / signage, section texts and captions.

• Design for a Private View Invitation (consider specifications for print, papers, finishes).

• Catalogue Design – show the front and back cover and up to 3 sample layouts (again consider specifications for print, papers, finishes).

• Design for the film titles and credits which would appear on screen.

Deliverables Judges will see your main deliverable(s) first, and will then view any supporting material if they wish.

You must refer to the ‘Preparing Your Entries’ document included in your brief pack for full format specs and submission guidance. Work in formats other than those outlined will not be accepted.

Main deliverables (mandatory) Use up to 12 presentation slide images (JPEG only) to show your solution.

Supporting material (optional) This could include executions or mock-ups of your solution, or show your process and the development of your idea.

You can submit the following as supporting material: video (MPEG or MOV, max. 1 min); interactive work (websites, widgets, apps, HTML, etc.); physical material (prototypes, mockups, etc.); additional text (PDF, max. 1 A4 page).

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Red Cross

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context To Red Cross, every crisis is personal – it’s not just the scale of the crisis that matters but the impact on the people affected.

We work locally in the UK as well as internationally. We provide support at home and in local emergencies, as well as large scale disaster response and support for vulnerable communities. It doesn’t matter who you are or where you are, a crisis can happen to anyone at any time.

Red Cross runs a volunteer internship programme. The British Red Cross volunteer internships are available for 8–12 weeks, part-time. We have job placements at our head office in London and across the country.

Brief or Tasks Create a campaign to attract university students and make them aware of the opportunities to work within the charity. Consider the tone of voice in which would appeal to this age group to get them to be engaged with the programme.

Preparation/Research suggestions Look into the internship programme Current promotional material for university students and practical formats

Evidence – for this project students should submit Campaign concept Applied to appropriate print and digital formats Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: TigerPrint

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context With us getting in to the full swing of Christmas now, for this month's competition we would like you to look at Christmas icons.

We would like you to think about what icons represent Christmas to you. What comes to mind when you think of Christmas? If you decide to use more of a traditional icon, could you add a twist to how you create the image? Could you use a different colour palette or pattern fills? Or how about a new icon which isn't typically a Christmassy one, but is done in a more traditional Christmas way, e.g. the use of colours etc.

Some more traditional icons are: • Trees/ Foliage/ Stockings/ Wreaths/ Baubles/ Stockings/ Stags/ Snowflakes/ Robin The Details!

Methods used and things to think about when creating your designs could be: • Texture and detail in the icons • Finishes and scans • Collaging layers • Using different media • Doesn't have to be graphic • Mix up techniques • Photographic and using different effects Is your design an all over pattern or just a single design on a card? Think about the scale and composition. You can add text if you wish. It would be great to see a real mix of designs and styles and something we haven't seen before.

We've included a few of our past designs as examples for you.

In addition be sure to check out the Tigerprint Design blog and Facebook page where we will post the latest entries and competition updates.

Brief or Tasks Design 5 greeting cards based on Christmas icons

Preparation/Research suggestions Look at the company’s blog and facebook.

Look at previous winners

Evidence – for this project students should submit Entry into the competition 5 Card Designs

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014

MODULE ASSESSMENT BRIEF

LEEDS COLLEGE OF ART

Programme Title: BA (Hons) Graphic Design

Level: 6

Module Title: Extended Practice

Module Code: OUGD603

Brief Title: Typeface

Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil M

Module Credits: 60

Weighting of Brief within Module: 100%

Context Typefaces take many shapes and forms and are used for a variety of different reasons. Some are completely legible and others are decorative and more visual. As a designer it is an interesting process to work with type and to create your own letterforms. By creating it you can learn the use and structure.

Brief or Tasks Explore an interesting way of creating a typeface. Draw on your personal experiences to develop an alphabet that you feel represents you.

Preparation/Research suggestions Is it legible for body copy or decorative?

What personality characteristics will it have?

Where can you draw inspiration from?

Evidence – for this project students should submit A full alphabet

Briefing: Monday 30/09/2013

Deadline: Thursday 22/05/2014