EXTENDED PRACTICE MODULE BRIEF COVER SHEET Module Code: OUGD603
Module Title: Extended Practice
LEEDS COLLEGE OF ART
Student Name: Imogen-Mary Hoefkens
Studio Brief Title: Alternative Christmas Synopsis: Lizzie curated this brief and in support I submitted an entry. We had to select a Christmas film or song to create a postcard and create a design with illustrative or type based. I got the song by Whizzard ‘I wish it could be Christmas everyday’ and my colour was red and it had to be typographic. I chose a typeface that appeared like cross stitch and imitated a hand stitched aesthetic to represent Christmas. List of deliverables
Evidence
(boards, resolutions, apps,etc)
(Series of business cards, posters, website etc)
Boards
Christmas Postcard
1 set of boards displaying the brief resolution
1 x A6 risograph postcard
Evaluation: I did this brief very quickly but also most to quickly and didn’t get to consider the design layout and typographic elements. I don’t think this is one of the strongest briefs I have done and I think it’s because I left it to the last minute. I could of done something a lot more interesting but I find it hard to design things like this. I find it much easier when it’s a substantial piece of work that needs a concept and background rather than something atheistically pleasing. Type also isn’t my strongest skill set so I feel that if I was to get illustration I may of been able to play more to my strengths. If I was to revisit this brief and improve it I would of took more consideration in my approach. A feel a better idea would have been to imitate a day calendar page in midjune with the event Christmas day on it. This is a much more creative and appropriate response to this song. I think brief has showed me that when you do a piece of work you don’t like its hard to forget it as you want to improve it to a standard you are happy with. In the future I want to firstly select briefs im interested in working as the result with be better and also push my work till the point where I’m happy with it.