T H E BEAD H I VE B O UTIQUE
Re-brand the bead boutique, The Bead Hive, in the Corn Exchange Leeds. The brand was confused and non consistent from the online platforms it uses and the store itself. Therefore my solution was to create a consistent brand image that can work across all the platforms and boost the stores image.
Posh
nosh. A 'tongue in cheek' basics food range for Selfridge’s used as a promotional campaign for the food court section of the store.
Create a bilingual identity for the British Council's Dressing the Screen exhibition. Reflect the high-fashion and moving image nature of the exhibition.
The British Council is delighted to invite you to the private viewing of Dressing the Screen: The Rise of Fashion Film.
Британский Совет рад пригласить Вас на частного просмотра Туалетная экрана: Восстание Fashion Film.
The British Council Presents
24 Oct 24 Nov 2014 /
The Rise of Fashion Film
Exhibition Venue Exhibition Address 123 Moscow
выставка Место проведения Выставка Адрес 123 Москва
The concept behind the identity of the exhibition is based on the parallel of growth of these two factors: Fashion Film and contemporary media. The diagram associated with parallel lines in geometry was the main inspiration for the exhibition identity. We assigned an aspect of the exhibition to each of the three lines, in the diagram.
Fashion Film
Contemporary
The two parallel lines stand for Fashion Film and contemporary media as the run along side each other in growth. The diagonal line that strikes through both is the featured artists. This diagonal line is key and stands for collaboration as theses three aspects join forces to form the exhibition as well as a new medium.
Gift *Gift Gift Gift Gift New Home
* Beautiful, quality gifting
Good Luck
Get Better Soon
Wedding
A gifting range that encourages brand loyalty through the use of brand awareness, a systematic browser experience and easing the aid of use through functional product design and packaging.
*Gift is a gifting range offering beautiful, quality yet functional products. The logo adapts with the brands library of icons to extend the range from basic wrapping to specific occasions. This coding system allows for the audience to easily recognise and single out the products they are after, resulting in a more productive browsing experience.
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Black Label is a high end fashion brand offering staple black fashion pieces every season. It supplies only the highest quality and style of black fashion under one label. Black is both traditional and classic as well as modern. This brands aspirations is to demonstrate the timeless characteristics of black in the fashion industry.
Using vintage black and white photography the brands timeless yet modern characteristics are shown through the cropped black tie event, focusing on the details of the fashion. Two different photos separate the male and female collection of the store.
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uit Juice D rin d Fr e x k i M
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See neck for best before date Chill after opening & drink within 3 days
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We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water
64% Fruit Juice
(from concentrate) grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola
Water & FRUIT EXTRACTS
natural flavours, natural stabilisers; fruit carob & pectin, natural colour; beta carotene
JUICY GOODNESS (per 100ml)
Energy 169KJ (40 kcals), Protein 0.2g, Carbohydrate 9g (of which sugar 8.8g*), Fat 0g, Fibre 0.2g, Sodium 0g *100% naturally occurring fruit sugar
P! SNAYour best smile
PEEL AWAY!
and send it to us at facebook/FeelGoodSmile
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The Problem The problem Feel Good found with there current packaging was that it was too modest with communicating the main reasons to drink Feel Good. It wanted to keep the morals of the company and the clean and clear design but build on highlighting the benefits of the product.
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The Solution To balance the communication between the feel good factor of the brand and the positive health factors of the product. This has been achieved by laying out key information in a simple and clean design using colour and format for immediate impact on the shelf.
YCN COMMENDED 2013
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What a beautiful smile!
The Brief Create a campaign which will convince young women to try Femfresh and make it part of their daily personal care routine without feeling embarrassed.
The Response In order to engage with the target audience of 18-24 year old females I chose a campaign tag-line that was straight to the point and would actively achieve the two needs of the campaign; to get rid of the embarrassment attached and to tell them to try the product.
It's expert care for down there
It was important to not ‘beat around the bush’ with the audience about the brands previous negative associations and to tackle it head on by stating that they know the brand has been taboo. However so is the purpose of the product therefore this tag-line also eliminates damaging any new potential customers who are unaware.
It's Expert Care For Down There.
DON’T BE SHY GIVE IT A TRY #BUMSHAMPOO
Femfresh - The Trial