SELFRIDGES BRAND Strong use of colour Tradition Contemporary Dynamic Bold
PRODUCTS BRAND APPLIED TYPEFACE/COLOUR
OWN BRAND RANGES Consistent in aesthetic through the layout of either type or image. Type of image depends on brand image (Illustration or photography). Colour palette based on items such as rich colours for earthy food and pastels for baking.
OWN BRAND PACKAGING Basic information Clean 2 Colour
Illustrative Photography Friendly 3 Colour
Photography Plain 2 Colour
IMAGE THROUGH TYPE Uses colour in the copy to create an image of the food.
PRODUCT
IMAGE
COPY
FOOD PHOTOGRAPHY Slightly messy and appears used Strong colour Surface Composition
FUNNY PACKAGING
Image based Packaging adopts product characteristics
NOVELTY PACKAGING Interesting Humorous Adopts another products character Packaging forms concept
NOVELTY RANGE CONCEPT
Simple Products create concept Items re-branded under one idea