EXPERTS AT PET-FRIENDLY TRAVEL Together Travel have long recognised the importance of accommodating the entire spectrum of family demographics, a key component of which is the treasured family pet, who in recent years has often played an integral part in their decision-making. While each of our locations across the UK welcomes four-legged friends, Together Travel is now looking to offer pet owners more, rewarding them for entrusting us with their precious leisure time.
I N T R O D U C I N G
an exclusive travel club for pet owners
a new opportunity
TOGETHER TAILS AIMS TO CAPTURE THE MILLIONS OF HOUSEHOLDS THAT HAVE RE-HOMED OR WELCOMED NEW PETS DURING THE PANDEMIC.. THESE HOUSEHOLDS ARE UNLIKELY TO TRAVEL ABROAD WITHOUT THEIR NEW ADDITIONS WITH THEM OVER THE NEXT FEW YEARS,, DUE TO THE FOLLOWING::
51%
O F D O G OWNE R S ADVISED THEY GOT O NE BECAU S E I T MADE THEM HAPPY
SEPERATION
A N X I E T Y DUE TO TO G E T H E R
PRO LO N G E D PE R I O DS DUR I N G LO C KDOW N
35%
47%
O F DO G OW N E R S STATING THEY PROVIDED VITAL COMPANIONSHIP
OF DOG OWNERS RECOGNISE THEIR PET PROVIDED THEM WITH LOVE AND AFFECTION
Feel guilty about leaving dog Plan breaks around dog Choose to travel with dog as enjoy holiday with them
B R E X I T £243 REQU I R E MENT S FO R PET PA S S PO RT S BEING OVERCOMPLICATED & TIME CONSUMING
THE AVERAGE COST O F
2 - W E E K KENNELSTAY,
A
FaceTime dog while on holiday Set up a dog cam to watch their dog on holiday 0%
10%
20%
30%
40%
50%
60%
70%
80%
BASED ON £15-£20 A DAY
STAYCATION POPULARITY AS ON
A
Think dog deserves a break too Won’t enjoy holiday without dog
R E S ULT O F RE S T RI C T I O N S I N T E R N AT I O N A L T R AV E L
Source | Statista May 2021
INEXPERIENCE
OF YOU NG P E T S NOT U SE D TO LONG OVE R SE A S JO U R NE YS IN NE W T R A NSP O RT
90%
100%
People are increasingly treating their pets as humans, relying on them for companionship and gaining a sense of fulfilment from needing to be needed as they look after their pets. They want their pets to feel cared-for, comfortable and mentally stimulated. So there is driving demand for added-value products, often mirroring mainstream human styling and healthcare trends. As a result people are prepared to pay more for their petcare products and to replace them more often.” Jane Westgarth, Senior Market Analyst, Mintel 2015
market value
18% THE INCREASE IN BRITISH PET OWNERSHIP BETWEEN 2019/20 AND 2021
33% OF HOUESHOLDS IN THE UK OWNING A PET
21 million THE EQUIVALENT NUMBER OF DOGS AND CATS
Expenditure on pets and related products reached an annual value of 7.9 billion British pounds in 2020, representing a 170 percent increase from the beginning of the survey period in 2005” Office for National Statistics, 4th May 2021.
our pet demographics
65%
N E A R L Y
1,500
of all Together Travel holiday homes welcome up to 2 dogs or 1 cat
pets have travelled with us since our launch in 2019 this equates to O V E R
25,000 available nights per year
+£500
on average, the additional amount pet owners are happy to spend on the cost of their holiday home. (+£150 more than 2020)
60,000
the number of times, annually, the Together Travel website is served to a pet-related search query
AVERAGE HOLIDAY RATES PET VS NO PET
£3, 00 0 £2, 60 0 £2, 00 0 £1, 50 0 £1, 00 0 £50 0 £0
C A S E
YO R K S H I R E DA L ES
S T U D Y
T R EWH I D D L E V I L L AG E
202 0 NO P E T
trewhiddle village
2 02 0 P E T
L LŶ N PEN I N S U L A
JOHN O ’G ROATS
2 02 1 NO P E T
+£800
TT AVERAGE HOLIDAY RATE (2020)
The increase in average holiday value for pet-owners vs non pet-owners in 2021
£1, 194
239 The number of bookings that have included pets at our Cornish site
76% The proportion of our Cornish villas that welcome pets
4 6 % I N C R EA SE
FISTRAL B EAC H
£835
TT AVERAGE HOLIDAY RATE (2021)
£1, 743 PET
£1, 220 NO P E T
Both in 2020 and 2021, our “AHR” was 43% more for bookings that included pets
2 02 1 P E T
Owners often sacrifice the length and the frequency of their vacations as a result of having animals, and many hold pet-friendly accommodations and destinations in high regard. Increasing the options and ease with which owners can take their furry friends may encourage these travellers to take longer, as well as more frequent trips and holidays.” Condor Ferries, 2021
join the pack
Exclusive pre-launch access to new pet friendly accommodation and promotions
Priority entry to exclusive pet friendly competitions with popular pet brands
Access to expert pet travel guidance via our knowledgable concierge team
Tailored marketing communications, with a focus on an enhanced pet friendly holiday experience
Complimentary gifts both during and outside of the guest stay from pet friendly partners
Access to an essential pet packing check list
Rewards for sharing your holiday snaps on our social media platforms
partner benefits
SOCIAL REACH
BRAND AFFINITY
BRAND EXPOSURE
NORTH-WEST FOOTHOLD
BRANDED COLLATERAL
SEGMENTED DATABASE
of 10,000+ followers
home to the highest % of dogs in a single region, the majority of our database and our head office
with a luxury well-established name in the pet friendly holiday sector
in nearly 70 holiday homes across the UK
to a premium audience, with a core ABC1 demographic
of over 100,000 domestic travellers
collaborations
1
2
3
4
Sponsor the club, bespoke packages tailored to meet requirements.
Brand exposure in the holiday property, by way of a hamper gift - on a national, regional or site-specific level.
Provide pet related content & expertise to grow your own brand profile.
Provide pet related competition prizes, to be marketed via social media and our internal database.
next steps
01625 416 430
J.. PEAKE@TOGETHERTRAVEL.. CO.. UK WWW.. TOGETHERTRAVEL.. CO.. UK
www.togethertravel.co.uk