HEALTH & WELLNESS
The Role of NAD in Cellular Function Does Tru Niagen’s NR Supplement Hold the Key to Slowing the Effects of the Aging Process? By Hillary Latos The search for the fountain of youth has always been a quest since the beginning of time. With advances in science we have come closer to understanding the aging process and how to slow this down and ChromaDex may have an answer for at least living healthier longer. The most recent pre-clinical and clinical findings suggest that boosting NAD+ levels with nicotinamide riboside holds the potential for slowing the aging process and reducing damage caused by metabolic stress. Though competitors may suggest that resveratrol and NMN have the same effects, nicoti-
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namide riboside or NR found in their patented Tru Niagen®, is the most effecient and clinically validated supplement to increase NAD levels and has received regulatory acceptance in key global markets. NMN lacks an established transport mechanism into cells and resveratrol has been a scientific disappointment since research began nearly two decades ago. Niagen® nicotinamide riboside, however, is very special, according to ChromaDex. In the high stakes game of biotech and science, the narrative between ChromaDex and
their former ingredient customer Elysium Health plays out like a Hollywood drama with an intriguing story of alleged underhanded business practices by Elysium filled with patent infringements and blatant corporate theft that sounds eerily similar to other arrogant Silicon Valley startups. Here, Impact Wealth Magazine speaks to Rob Fried, the CEO of ChromaDex to find out more about the science behind this game changing supplement and how it works within our cellular structure and it’s meteoric rise as a science-based integrated nutraceutical company that is one to watch.
