YACHT MARKETING

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... Targeted promotion & tailor-made plans

Selling your yacht and offering it for charter require two very different skillsets – but whichever you have in mind, Imperial has the experience, the contacts, the personnel and the approach to present it in the best way to the best audience.

Sales marketing Imperial’s ingrained flexibility ensures that each client and each vessel is treated to a carefully tailored marketing campaign. For instance, if a yacht sale requires blanket discretion, publicity can be entirely avoided, with all marketing activities conducted on a private, one-to-one basis. But with its multi-platform resources, Imperial is also able to call upon an enviable range of high-profile assets – from a presence at the key international yacht shows to advertising and press articles in targeted magazines and direct communications via a global network of industry contacts and international clients.

Charter marketing Imperial’s Charter Marketing Service is designed to achieve maximum charter income for yacht owners. In addition to extensive coverage in relevant print and online platforms, including Imperial’s own interactive website, the company’s Charter Directory is also distributed through some very powerful, high-yield channels. Again, however, Imperial’s approach remains flexible. If a client wants to pursue end-to-end bookings throughout the year, that can be done, but if they prefer to set aside specific periods for personal use, the charter schedule can be arranged to encompass their preferences.

Your yacht: our priority As true experts of the superyacht industry with an extensive sales portfolio, numerous award-winning vessels and a varied global charter fleet, Imperial follows precise protocols to maximise visibility of your vessel and obtain the most productive leads possible. Whatever kind of approach your yacht demands, the modus operandi of Imperial’s marketing department is not the brushstroke guesswork of a bulk operator. It is the targeted, vessel-specific strategy of a team well versed in the nuances of the international superyacht market.

What makes Imperial’s marketing team so effective? • A powerful presence at international boat shows, including Monaco, Cannes,

Barcelona, Dubai, Singapore, Fort Lauderdale and Antigua. • Ads and editorial in prestigious magazines, including Boat International,

Yachts International, The Superyacht Report, Superyacht Times, Forbes,

Robb Report, Centurion Magazine, Departures; and in Russian publications such as Motor Boat and Yachting Russia, Yachting Russia, Sea Trial, Forbes Russia and Aeroflot Premium. • Exposure through high-end online platforms, including Superyachts.com,

Boatinternational.com, Superyachts.com, Superyachtnews.com,

Superyachttimes.com, RobbReport.com, Forbes.ru, RBC.ru and social media promotions, as well as through Imperial’s own website. • Imperial’s Charter Directory, delivered to a targeted readership, either directly on-board a client’s vessel or via select, high-end outlets in Russia, London,

Switzerland, Sardinia and the French Riviera. • A flexible approach, offering everything from full-scale, multi-platform exposure to discreet one-to-one negotiations. • Experienced charter and sales brokers, who can formulate bespoke campaigns, answer questions and conduct tours on your behalf. • Imperial’s cutting-edge website: not an inflexible template but a bespoke marketing solution with customisable research tools and high-value, vessel-specific content. • A first-class headquarters in the heart of Monaco, which ably reflects the calibre of Imperial’s work and its impeccable industry stature.

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01 As befits a commanding presence at yacht shows, Imperial projects and proposals receive regular coverage within the world's media both online and offline 02 Imperial launched a game-changing website in 2020, with dozens of features that massively enhance the customer & broker online experience

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A SUPERYACHT EXPERIENCE

B U I L T F O R Y O U

At Imperial, it might appear that our reputation for world-beating charter is built on the basis of spectacular yachts, outstanding crew and seductive destinations. But while these things do of course form the bedrock for each charter package, what really sets us apart is the scope and integrity of our service.

Our 24-hour concierge service is available to charter guests seven days a week, at any time of year and in any part of the world - and our multilingual in-house charter team has first-hand knowledge of even the most remote destinations, allied to an intimate understanding of each and every yacht.

That doesn’t just guarantee a memorable charter. Whether on a 20m cruiser or a 130m-plus superyacht, it guarantees a bespoke and rewarding experience,tailored precisely to your tastes, ambitions and personality. If you are thinking about chartering a yacht, tell us what you need and let us show you how your personal charter package might look.

CONTACT US

Imperial Ermanno Palace, 27 Boulevard Albert 1er, Mc 98000 Monaco Monaco +377 97 98 38 80 Moscow +7 985 99 77 300 Email monaco@imperial-yachts.com Website imperial-yachts.com

LUXURY

YACHTING

360°

Published by Imperial Yachts. Copyright Imperial Yachts 2022. All rights reserved. No unauthorised reproduction is permitted. All information contained in this publication is provided on an “as is” basis and Imperial Yachts makes no representations or warranties of any kind with respect to this publication or the accuracy, completeness or suitability for any purpose of the information published herein.