Paktel project

Dedication In the name of Allah the most Beneficent And The Merciful We all dedicate our efforts to our respected Teachers And Beloved Parents

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Acknowledgement: All the praises end thanks to almighty Allah for bestowing upon us t5he courage and talent to complete this task. We are also thankful to Mr. Akram for his guidance and his cooperation in our studies.

The topic he has given us is very helpful in learning the way of report writing. We have tried our best to complete this report promptly for this we have to visit organizations and meet their managers. No one writes alone, about many issues covered in the report. We are grateful to these people who helped us a lot in preparing this report.

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Executive Summery This report has been written as a sequel to the series of lectures conducted on marketing during the BBA program. The subject assign to the group was the value creation by Paktel GSM. The group made earnest and whole hearted efforts to collect the possible relevant material. Also visit work conducted to main Paktel head office Islamabad, Paktel GSM main franchise Sahiwal for obtain all possible current information from the concerned. In the process we meet, Mr Anjum Munir the CEO of main head office Islamabad and Mr. Ch. Hamza the manager of main franchise Sahiwal.

The report has nine major parts covering important aspects.

In the first part history of Paktel has been explained.

In the second part customer service has been given. These details exclusively deal with the benefits given to the customers and its aspects.

In the third part brief introduction of the origination structure has been given.

In fourth part we discuss about the main Theme of the report that is THE VALUE CREATION BY THE PAKTEL GSM. In the fifth part we explain about all competitors in the market.

In the sixth part contain information of the future planning.

In the seventh part the motto of organization DIL TO AIK HAI is explained.

The result is given in the eight part and in the ninth part we give our some views about organization.

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History of organization (Paktel GSM) In 1990 an England company ”Cable and Wireless” 1st introduce an AMPS (Advance Mobile Phone System) model cell phone in Pakistan.

This is the parent company of Paktel and it launches its 1 st station in Lahore. This cell phone uses 03 as its starting code then it uses city code like for Lahore it uses 0342. It is the 1st company, which introduce wireless phone system in SHIPS. In 1992 an other company comes in market its name is INSTA in Karachi.

In 1996 INSTA the parent company had 1st launch ”GO CDMA” and “TELECARD” facility to the user.

In 1994 the network of Mottorolla was introduced in Pakistan as a new competitor of Paktel.

In august 1998 the Paktel introduce the facility of “CLI” 1st time in Pakistan but after some time they also introduce the “SMS” service on TDMA (Time Divisional Mobile Association) mobile sets. In the next four year it has to face very few competitors in mobile phone market.

The cable and wireless company sell this organization to “MILLICON” company.

In December 2000 it introduce free incoming facility to the user and it was the only company at that time which gives frequent connections to the users on the spot.

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And in march 2001 it introduce the new prepaid package “TANGO” which break the back bone of competitors in the market. In the banging the image of word “TANGO” was not well known but with passing of time it becomes the most favorite logo in whole Pakistan. It is printed on caps, t-shirts, bags, and children toys and many more.

In 2002 they planed to countdown GSM in keeping in mind competitor in the market as MOBILINK. In end of 2004, the launched the GSM package.

In 2005, they had convert the validity period in to life time for the very 1 st time in the country.

The “MILLICON” company had sold out company to “CHINA TELECON” which is at the 3rd position in the word and it take over in September 2006.

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Why Paktel?

Mobile communication is now a utility. You need your mobile phone.

Paktel GSM fulfills the needs of mobile users. But what does a consumer look for in his mobile connection? This is the question that the Paktel team asked itself, when we were planning for Paktel GSM launch.

Paktel, having a long tradition of reliability gives you: • •

Coverage - at an affordable price Convenience - at an affordable price

Connectivity - at an affordable price

VALUE CREATION THROUGH ATTRACTIVE PACKAGES Value Added Services Paktel GSM Offer you Maximum Value Addition • • • • • • • • • •

Hi Tunes Fun 440 Greetings Late Night Rate Caller Line Identification Call Waiting Call Forwarding Conference Calling Voice Mail International SMS Personal Identification Number(PUK)

Number(PIN)

&

Personal/PIN

Unlocking

Additional Value Added Services

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Caller Line Identification Caller Line Identification enables you to see the number of the caller on your mobile screen before you answer the call. This way you can identify the caller and choose to either attend or ignore the call. With most handsets, the name of the caller is also displayed if you have it stored on your handset. The power of communication is in your hands.

Per Second Package Paktel now brings to you another exciting offer "Per Second Package". Now pay only for the seconds that you talk.

Avail this offer by calling 400 (for Urdu) or 401 (for English)

From Paktel to other networks, billing is on per minute basis.

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Customer Service Customer Services department exists to serve you. Any queries you may have about getting a connection, account information, coverage details, information about our franchises, value added services, SMS information …anything at all you that you want to know about us and our services, you have the following channels to take care of you:

HI TONES (No More t00n t00n ) Hi Tunes is the latest innovation from the Paktel GSM that both our prepaid and postpaid customers can enjoy. Now when you dial the number of a Paktel buddy, you no longer have to hear that boring old ‘toon toon.' Instead, you can groove to the hottest new tracks on the music scene! Look out for your favorite song on Hi Tunes as we keep updating new songs every single day!

Charges Daily Subscription Fee:

Re 1

Download Charges:

Rs 5/Song

Access Charges: - Airtime Charges on 666 Shortcode: Re 1/min - SMS to 666: Re 1/SMS FEATURES • • •

Check out the most popular ‘Song of the Day' Choose from a variety of categories One song for all callers with EveryoneTune'

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•

Personalize songs for special callers with ‘Special tune'

Bill Payment You can conveniently pay your Paktel bills at any of the Paktel Points or at the Following Banks/Facilities: MCB

Bank

Limited List

ABN

AMRO

Bank List

Allied

Bank

Limited List

TCS

Express

Center List

Paktel’s Existing sources of payments: • • • • • • •

Payments at Paktel Points Bank Collection(MCB, Allied Bank, Bank of Punjab, Bank of Khyber, ABN-AMRO, Citibank.)

Cheque Payments at Paktel Main Offices (FSC)(Khi, Lhr, Isl) Credit Card Payments (Citiphone Banking) Bills Payment through MCB ATMs, MCB Virtual (Internet) Banking and MCB Call Centre Business Reply Envelopes TCS Express Center Cheque Payments (for Khi, Lhr, Isb & Fsd customers only)

Direct Debit (Visa & Master-card through Direct Debit)

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International SMS Your Paktel GSM mobile connection is the most powerful communication tool in your hand. Want to stay in touch with your loved ones living abroad, want to wish your dad, brother working in the U.S, U.K, or Saudi Arabia…. You can do all that with Paktel GSM International SMS. To send an international sms, please follow the simple steps: • •

Write your message Enter recipient’s number as described below:

•

Send

(00)(Country Code)(Subscriber Number)

Fun 440

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Paktel introduces a new service to send greatings to your family members and friends at very low price.

Paktel GSM launches mobile manners campaign as a public service Responding to the growing need in our society for inculcating good manners in the use of cellular phones, Paktel GSM has launched a unique and creative media campaign to raise awareness of this issue.

The multimedia campaign launched by Pakistan’s most innovative cellular service provider focuses on every day situations and delivers effective community interest messages regarding mobile phone usage in public.

Explaining the idea behind the campaign, Akbar Khan, National Manager Marketing, Paktel GSM, said that mobile phone usage is relatively a new social phenomena altogether and therefore there are no established customs or niceties in the use of mobile phones in public. As such we now commonly see situations every day where someone’s mobile phone usage is an inconvenience or even a nuisance for others. “Paktel is very sensitive to its business environment and as Pakistan’s pioneering cellular company we felt it was up to us to run this public service campaign for the benefit of all,” he added.

Anas Ali Khan, Brand Manager of Paktel GSM remarked: “As a socially responsible company, we want to give something back to the community through this campaign. It is for everyone, irrespective of which network a person is on. In addition this campaign is our way of giving back something to our industry too.”

The flow of the campaign has been balanced so that all the messages are taken without any offence and have a long lasting impression on the minds of the people. The electronic media campaign is based on a series of animated stories that show different every day situations to convey the key message of mobile manners. The campaign is purely a public service campaign to encourage people to practice basic courtesies in public while using their mobile phones.

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Another first from Paktel GSM: No Extra charges on ANY calls Taking another bold step forward, Paktel GSM has announced that it will absorb all nationwide and interconnect calling costs on its prepaid package and provide a simple flat rate of Rs. 3.75 per minute plus 15% sales tax to its prepaid customers. This essentially means that Paktel will not be charging anything extra on all calls made locally or countrywide.

Paktel GSM has introduced the flat rate system that has the lowest calling rate in the market at the moment. "Our packages have been designed specifically in accordance with our aim of bringing the best quality at the lowest rates to our customers." Xavier Rocoplan, CEO, Paktel said, "With the introduction of a flat rate across the country, we have given our customers the choice to go for the best quality and the most extensive network coverage at a cost that suits every pocket. We shall be swallowing the other call costs and the customer won’t be paying anything extra.� He said. “Paktel GSM has the simplest and most economical charging matrix in the cellular industry today," Xavier said, "our customers do not have to be bothered with calculating the extra costs before making a call."

With its excellent network, coupled with partnerships with premium mobile phone companies and value added options and after sales services, Paktel GSM has firmly established itself as the market leader that offers quality within the budget of every individual.

Paktel was the first cellular mobile service operator in Pakistan and for a long time the word Paktel was commonly used as another word for mobile phone. Currently it has a subscriber base of around 450,000.

Paktel has entered the digital mobile network market with the launch of its GSM services and formed strategic alliances with mobile giants Samsung and Nokia. The company launched with a staggering 31 cities, something that no other cellular operator has achieved so far.

Mr. Rocoplan claims that they are fully equipped with the resources to roll out the fastest expanding coverage and capacity of more than two million connections on its new network in its first year of operations.

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Value Creation Through Coverage GSM Coverage Paktel GSM is constantly expanding its coverage, adding new cities and regions to its countrywide network. Powered by our commitment to setting new service standards, the GSM network coverage will extend to at least 150 cities and towns of Pakistan in 2004.

After the biggest launch in Pakistan’s cellular history, Paktel delivers the most aggressive expansion plan. Paktel GSM will now be available in 17 more cities across Pakistan.

Country List UE OKARA CAMPUS

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Afghanistan Algeria Argentina Armenia Australia Austria Azerbaijan Bahrain Bulgaria Cambodia Czech Republic Cyprus Congo Denmark Georgia Germany Ghana Greece Guatemala Hong Kong Indonesia Iran Iraq Ireland Italy Japan Kenya Lao Latvia Liechtenstein Lithuania Luxemburg Mauritius Macau Malawi Maldives Malaysia Oman Philippines Romania Russia Saudi Arabia Serbia &

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• • • • • • • • • • • • • •

Montenegro Singapore South Africa Spain Sri Lanka Switzerland Sweden Tajikistan Turkey Thailand U.A.E. Ukraine UK Uzbekistan Vietnam

•

Yemen

Coverage Locations

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List of Locations

Kotli Loharan

6 Mor

Kotri

Abbottabad

Kunjah

Abdul Hakim

Lahor

Adam Sahba

Lahore

Ahmad Nagar

Lakhi

Akora Khattak

Lalamusa

Alipur Chatta

Larkana

Arif Wala

Lawrencepur

Attock

Lodhran

Awan Sharif

Lucky Marwat

Badin

Machikey

Bahawalnagar

Mahmood Got

Bahawalpur

Malakwal

Balakot

Malot

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Balkasar

Mandi Bahauddin

Bannu

Mandra

Bhai Phero

Manga Mandi

Bhakkar

Mangla

Bhawna

Mangowal

Bhot

Mansehra

Boorewala

Manthar

Burban-Murree

Mardan

Chak Jhumra

Matiari

Chakri

Mian Channu

Chakwal

Miani

Chamman

Mianwali

Changa Manga

Mirpur (Kashmir)

Chaniot

Mirpur Khas

Charsadda

Mona

Chawinda

Multan

Chichawatni

Muridkey

Chistian

Murree

Chowk Huttccussy

Mustafabad

D.G.Khan

Muzafargarh

D.I.Khan

Nawabshah

Dadu

Nokhar

Daska

Nooriabad

Depalpur

Noushera Virkan

Dij Kot

Nowshehra

Dina

Okara

Dolat Nagar

Pakpatan

Dronamandi

Palosi

Dumba Goth

Pasrur

Eminabad

Pattoki

Faisalabad

Peshawar

Farooqabad

Pindi Bhattian

Fateh Jang

Pubbi

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Feroze Watna

Qadirpur Ran

Gawader

Qila Dedar Singh

Ghakkar

Quetta

Ghazi Khat

Rabwah

Gojra

Rahim Yar Khan

Gujarkhan Gujranwala

Rahimabad(Dara Adam Khel)

Gujrat

Rahwali

Hala

Raiwind

Habibabad

Ratodero

Hafizabad

Rawat

Haripur

Renala Khurd

Harrapa

Rijhana

Hasilpur

Risalpur Cantt

Hassanabdal

Roranwali

Havalian

Sadiqabad

Hayatabad

Sadoke

Hazro

Sahiwal

Hub

Sahiwal (Sargodha)

Hyderabad

Sakrand

Islamabad

Sambrial

Jacobabad

Samundri

Jahangira

Sangla Hill

Jalala

Sarai Alamgir

Jalalpur Bhattian

Sargodha

Jalalpur Jattan

Satrah

Jampur

Satyana

Jamshoro

Sawabi

Jaranwala

Sawat

Jhang

Shadiwal

Jhelum

Shahdadpur

Kabirwala

Shahpur City & Saddar

Kacha Khu

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Kahna

Sheikhupura

Kala Shah Kaku Kalar Saidan

Sher Gargh(Near Sakhakot))

Kalasskey

Shikarpur

Kaleke

Shorkot & Cantt

Kamonkey

Shujabad

Karachi

Sial

KarorPakka

Sialkot

Kassoki

Sohawa

Kasur

Sujawal

Kasuwal

Sukheke

Khairpur

Sukkur

Khan Garh

Sultanabad

Khanewal

Super Highway

Khanpur-Ryk

Takht Bhai

Kharian

Talagang

Khewa

Tando Adam

Khoshab

Tando Allahyar

Khudian

Tando Jam

Khurianwala

Taxila

Kohat

Thandiani

Kolo Tarar

Thano Bula Khan

Kot Abdul Malik

Thatta

Kot Adu

Toba Tek Singh

Kot Chuta

Topi

Kot Ladha

Traki Morr

Kot Samaba

Turbat

Kotla

Ugoki Vehari Vanike Tarar Wah Wazirabad

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Additional Value Added Services

All calls are local calls for you - our Paktel GSM subscriber. You can call any Paktel GSM/TDMA number anywhere in Pakistan and be charged for a local call.

Feel free to travel anywhere in Pakistan and receive calls free of charge. No Roaming charges apply throughout Pakistan for Paktel GSM customers.

Personal Identification Number(PIN) & Personal/PIN Unlocking Number(PUK) Paktel provides added security to our valuable subscribers. Whenever you switch on your mobile, feed in the Personal Identification Number(PIN) code 0000.

If an incorrect code is punched you will be required to punch in a Personal/PIN Unlocking Number(PUK) code. You can request for the UE OKARA CAMPUS

PUK code from our Call Centre by dialing 111-222-111 or visiting your nearest Paktel Sales &Customer Services Centre.

You can change your PIN code(from your handset) whenever you want for added security. Paktel PIN & PUK Codes-another Value added feature – introduced by the pioneers of Cellular Industry in Pakistan.

Paktel Sales & Customer Services Center We serve you with a smile At Paktel Sales & Customer Services Center we offer you all our sales and customer services facilities under one roof for your convenience. With Paktel GSM launch, the network of franchises has expanded dramatically, so the nearest Paktel Sales & Customer Services Center will not be far away from you.

List

Every Paktel Sales & Customer Services Center extends a full range of services and reliability that is associated with the Paktel brand. Simply walk in at the Paktel Sales & Customer Services Center nearest to your home or office and rest assured that you are in good hands. Services offered at Paktel Sales & Customer Services Center include: • • • • • •

Information on services & facilities Bill payments Scratch cards Handsets & accessories Help & Advice Repair facilities

•

And much more...

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Okara Company

Contact Information

Sajjad Communication

Harnian Chowk, M.A. Jinah Road, Okara Mobile No: 0303-7610111,7610333

Lahore Company

Contact Information

Apollo Communications

6-Ground Floor Shabnam Centre Shalimar Link Road, Lahore Mobile No: 4005836,4006600

Regal Communication

Mall Wada Complex, 7 Circular Road, Lahore Mobile No: 4090909, 7669065

Ibrar Communication

11g, Gulberg Center, Main Boulevard, Gulberg II, Lahore Mobile No: 4000000,4008000,4155000

GSM 900

41-A Main Boulevard Johar Town, Lahore Mobile No: 0304-4005847,4021221,4005847

MS Telecom

Chungi Amritsidu Near Masjid Sher-E- Rabani, Lahore Mobile No: 4005848,4020186,4005848

Komtech Mobile

E-100/14 Ejaz Chamber Main Bulevard Defence, Lahore Tel No: 042-6682071 Mobile No: 0303-7599720,4082828,4020111

Tele Link

shop no 2, upper ground floor, snawar centre, mor smanabad multan road, Lahore Mobile No: 4111111

S.M

shop no 1& 2 Malik centre 312 main road Shad

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Communication Attawa Co.

Bagh, Lahore Mobile No: 0300-8415050,7573939,4007200

Trading 14-Ali Block New Garden Town Lahore, Lahore

Karachi Company

Contact Information

Mobile Touch Paktel Point, G-48, Jillani Centre, Opp. Communication Mereweather Tower, M. A. Jinnah Road, Karachi Tel No: 021-2472596, 2472598 Mobile No: 0304-2146062,2006739 World Wireless

Comm Ls1 Sector 1D Shop No 1 Qazafi Chowk Orangi Town Karachi, Karachi

Mobile Com

Shop -UG-1, Golden Tower, main Korangi Road DHA Phase-1, Karachi Tel No: 021-8262626 Mobile No: 0304-2171313, 0304-2131313

Aftech Communication

Paktel Point, Shop No 3,129 U Block 2 P.E.C.H.S, Karachi Tel No: 021-4540147 Mobile No: 0303-7251341,0304-2006713

J D State Life Building No 3 Ground Floor Dr Zia COMMUNICATION Uddin Road Karachi, Karachi A A Communications Shop # 7 & 8, Opp Shell Petrol Pump, Main Quaidabad, Karachi Tel No: 021-5018381, 5014784 Mobile No: 0300-8211100,03042025186,2006731 Z F Communication

Shop # G-06, Muneer Shoppers Paradise, Gulistan-e-Johar, Karachi Tel No: 021-8123152 Mobile No: 0303-7244227,03042025050,2025054

Best Communication Shop # 05, Al Zehra Arcade, Nishter Road, Garden East, Karachi UE OKARA CAMPUS

Tel No: 021 Mobile No: 0304 E-Mail: ppgsmkhi25@yahoo.com Auto Traders

2232192 2025151

Mecleen Street Plaza Square M.A Jinnah Road, Karachi Mobile No: 0300-8210334,03042089999,2025230

Wali Communication Shop B-24, Sector 31-G, Mehran Town, Korangi crossing, Main Bus Stop, Korangi, Karachi Tel No: 021-5078885 Mobile No: 0304-2089999,2006722 Iqra Electronice

A-786, Shop No-3, Mehmoodabad Gate, Karachi Mobile No: 0304-2025222,2025220,03008210334

Sohail Electronics

Shop No. 2 Jumani Mansion, Plot No B/R 1/44 - 45, Near Bombay Bazar,, Karachi Mobile No: 0304-2006719,2019201,2006719

MFT Communication S-2627, Drig Road, Cantt Bazar, Ali Haider Society, Shah Faisal Colony, Karachi Mobile No: 0304-2025309,2006718 Techno Communication

Shop 02, Farrukh Heights 111-sharifabad, Opp. United King, Karachi Mobile No: 0300-9203645,03042025066,2025060

Arsalan Communication

Shop No. 7 & 8, Plot No. D-1, Block-B, North Nazimabad, Karachi Mobile No: 0300-8285767,03008255747,0304-2025161,0304-2025162

Chamma Electronice Shop No. 11, B-33 Block A-13, Gulshan-eIqbal, Near Usmania Resurtant, University Road, Karachi Mobile No: 0304-2025245,2025249,2006714 Cell Point

Shop No. 5, Block No. 7 & 8, C.P. Barrar Cooperative Society, Karachi Tel No: 021-4521866 & 4521988 & 4526800(FAX) Mobile No: 0333-2217878,0304UE OKARA CAMPUS

2187878,0304-2034545

Owais Bilal Shop No. 26, Queens Court, Adj Insta Sales, Communication Abdullah Haroon Road, Karachi Tel No: 021-7725552-4-6 Mobile No: 0320-4304843,03042006711,0304-2025073 Voice Telecom

Shop No. 9, Al-Syed Arcade 1-C, FL-1, Block5, Gulshan-e-Iqbal, Karachi Tel No: 021-4962397 Mobile No: 0304-2077777,2066666

Madina Communication

Techno city I.I Chundigar Road, Karachi Mobile No: 0300-2288152,03042101702,0304- 2101707

The Mobile Shop

Shop No. 11, Rex Centre, Fatima Jinnah Road, Saddar, Karachi Tel No: 021-5217366-5217621 Mobile No: 0303-7235043,0304-2025034-5

Adnan Communication

Shop # 16, Sarina Shoping Center, Bafer Zone, Karachi Mobile No: 0304-2006710,0304-2155554

Afnan Communication

Shop No. 12 & 13, Allahwala Market, Sohrab Goth, Karachi Tel No: 021-8134293-8121439 Mobile No: 0304-2025313,2025319

Murad Telecom

Shop No. 22-23,Sea Breeze Plaza,Main Shahrah-e-Faisal, Karachi Tel No: 021-2792520,2792521 Mobile No: 0304-2373337,2211999

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Paktel launches in 17 more cities following the most aggressive launch seen in the rapidly growing and highly competitive industry in Pakistan, Paktel GSM has now expanded its network to cover 17 more cities in the country including Hub, Gwadar, Swat, Kohat, Chakri and Haripur. The move is seen as highly beneficial for the further growth of the industry as a whole.

According to Akbar Khan, National Marketing Manager, the response to Paktel GSM has been overwhelming, “Paktel as the pioneer cell phone company in the country enjoys tremendous confidence of the public. Our new network is performing superbly and we are living up to our subscribers expectations by further expanding our coverage to 17 more cities,” he said.

Speaking about the company’s aggressive expansion plans he added, “Paktel is spreading its wings across the far reaches of the country on a continuous basis. This will enable more people to stay connected and bring even remote areas within the network. We shall soon be reaching more than 200 cities, while ensuring the quality of service.

Paktel GSM has a network capacity of more than 2 million connections.

The company has regained its number one position after this launch despite many hurdles on the way.

Paktel GSM introduces Paktel for (Limitless validity for prepaid connections)

Life

Pakistan’s premiere cellular company, Paktel GSM has yet again given its customers a reason to celebrate. The company has now introduced a dynamic validity period system that allows customers to have unlimited validity of cards based on the activities within the specified period. Now, whenever a customer uses his/her Paktel GSM connection, his/her validity period automatically increases by 60 days, making it valid for his/her lifetime.

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Explaining the concept of unlimited validity, Xavier Rocoplan, CEO, Paktel said that this unique service has been offered to prepaid customers who have a constant problem of a limited validity of cards and sometimes lose credited Balance because of this. “With this new service, all prepaid customer accounts shall be scanned for activities such as outgoing and incoming calls and outgoing SMS and their validity time period shall be extended further for 60 days. So if our customers have used their prepaid Paktel GSM connections within the specified time their validity will increase and this process will continue every time they use their prepaid connections," he said.

The new facility has been welcomed enthusiastically by the public. "When we buy scratch cards especially of higher denominations, we are constantly worried about losing our money because of the limited time period to use up that card, but with this change we can now load up cards with higher balances too," one Paktel GSM customer commented.

"Our main aim to introduce this facility is to make our prepaid customers as comfortable with their connections as our post-paid clients. The dynamic validity period system coupled with our superior value-added services give our customers a clear edge over all others in the market," Xavier said.

Paktel GSM customers can now share their balance via SMS Dated: 20/May/2005 Pakistan’s premiere cellular company, Paktel GSM has launched a unique balance sharing facility for its customers. This is yet another Value Addition to their already expanding Value Added Service portfolio. The facility is aptly called ‘Easy Share’ to signify its convenience for the clients.

“Paktel GSM has always been the first to bring out the best and most convenient facilities for its subscribers,” Xavier Rocoplan, CEO Paktel said, “Our latest addition to the Value Added Services portfolio-Easy-Share is a unique facility whereby all our customers can share their balance amounts with each other starting with a minimum of Rs. 10.”

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The facility has been greatly appreciated by Paktel GSM customers and dealers alike since this is the first time in the cellular industry that balance sharing facility is available to dealers and customers alike. “Easy Share is an amazing offer and also a brilliant way for me to control my children’s balance requirements,” a concerned father said, “With this new facility, my children do not have to have a large sum of money with them all the time and I can also share my balance amount with them.”

“Paktel GSM has come as a blessing for us,” a college student said, “Not only is it the most economical deal in town, but now with easy share it has become more attractive for us.”

Paktel GSM dealers also get the advantage of balance transfer through Easy-Share making this offer lucrative for everyone.

Paktel GSM breaks away from distancebased charging regime Dated: 13/Jan/2005 Paktel GSM has taken a ground breaking initiative by introducing one rate for all calls across the country. This drastic reduction in tariff has been done to do away with the concept of distancebased charging. The new rates shall be applicable from 7 am till midnight on all prepaid packages.

"This step has been taken on the basis of our philosophy where we believe that we can bring more hearts closer every minute, every day,” Akbar Khan National Marketing Manager said, "the new Paktel GSM blue tariff structure has been designed to bring an end to nation-wide charging practices. Although some other cellular companies have also brought their rates down to equal local call charges, their rates are only applicable within their networks whereas Paktel GSM has slashed all rates for all calls within and outside its network.”

"Paktel GSM customers can enjoy call rates at less than Rs.5 within the Paktel network and less than Rs.8 for all calls made to other networks as well as PTCL numbers. This means a huge reduction of Rs.6-8 on nationwide calls," he added.

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Apart from this grand reduction, the first 100 SMS on all prepaid packages are free and value-added options like call waiting, voice mail and conference calling are also included. An added advantage is the increase in the validity of all scratch cards that allows more time for all customers to stay connected to their loved ones at all times, anywhere in the country.

"Paktel GSM customers shall be charged only Rs.3.75 when calling within network to other Paktel GSM or Tango numbers," Akbar continued, "this is apart from our special late night rates of Rs. 0.99 that have remained unchanged. Now with the new tariffs we have proved that Paktel GSM is all about one nation, one rate because dil tou eik hai!"

Paktel

Launches Calls

Countrywide

Local

Dated: 13/Jan/2005 Paktel GSM has taken a ground breaking initiative by introducing one rate for all calls across the country. This drastic reduction in tariff has been done to do away with the concept of distancebased charging. The new rates shall be applicable from 7 am till midnight on all prepaid packages.

This step has been taken on the basis of our philosophy where we believe that we can bring more hearts closer every minute, every day, Akbar Khan National Marketing Manager said, the new Paktel GSM blue tariff structure has been designed to bring an end to nation-wide charging practices. Although some other cellular companies have also brought their rates down to equal local call charges, their rates are only applicable within their networks whereas Paktel GSM has slashed all rates for all calls within and outside its network.

Paktel GSM customers can enjoy call rates at less than Rs.5 within the Paktel network and less than Rs.8 for all calls made to other networks as well as PTCL numbers. This means a huge reduction of Rs.6-8 on nationwide calls, he added.Apart from this grand reduction, the first 100 SMS on all prepaid packages are free and value-added options like call waiting, voice mail and conference calling are also included. An added advantage is the

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increase in the validity of all scratch cards that allows more time for all customers to stay connected to their loved ones at all times, anywhere in the country.

Paktel GSM customers shall be charged only Rs.3.75 when calling within network to other Paktel GSM or Tango numbers, Akbar continued, this is apart from our special late night rates of Rs. 0.99 that have remained unchanged. Now with the new tariffs we have proved that Paktel GSM is all about one nation, one rate because dil tou eik hai!

Paktel GSM launches First Time in Pakistan Local Call Rate Country wide Dated: 12/Jan/2005 Paktel GSM launches First Time in Pakistan Local Call Rate Country wide “True Pakistan wide Local Calls” --- another fabulous & rewarding offer giving the best value of your money.

Now you can call any PTCL number anywhere in Pakistan or any Mobile phone network’s number of any location of Pakistan including Paktel, Instaphone, Ufone, & Mobilink in only local call rates.

By this revolutionary offer, you can stay connected to your friends and family across the country in only local call rates.

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Talk Free Package Paktel introduce a new tension free package. Just for Rs.700 call all paktel customers free for complete month.

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Reason of current failure of Paktel Company  Clashes with PTA  Strong competitors  Untouched with market

Clashes with Authority)

PTA(Pakistan

Telecom

The main and the strong reason of failure of paktel company is its clashe with PTA. PTA has cancelled the license of the company due to call rates problem. This problem is still pending and summits are going on with PTA for renewing the license.

Strong competitors There are many competitor of Paktel in the market now days. They are more strong then this old company. Competitors are      

Mobilink Telenor U-fone Warid Insta Fone V- Wireless

Untouched with Market: As we have discussed about the cancellation of marketing license by PTA. so Paktel is totally cut off from market. It is not allowed for marketing. The company has to faces a lot of loss due to this reason.

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