IFU Program Booklet 2023

Where entrepreneurs become CEOs who

What Our Clients

ARE SAYING

“IFU GIVES YOU CLARITY AND STEPS SO THAT YOUR ENERGY HAS A PLACE TO BE DIRECTED.”

“IFU MADE ME HAPPIER ABOUT WHO I AM AS A BUSINESS OWNER.”

“WHAT I LEARNED IN ONE YEAR HAS CHANGED THE GAME FOR MY BUSINESS FOREVER.”

“BECAUSE OF IFU, I’M A DIFFERENT PERSON BETWEEN MY EARS.”

“IFU GAVE ME NEW CONFIDENCE AND BOLDNESS IN HOW I APPROACH BUSINESS.”

“ENTREPRENEURSHIP IS A LONELY PLACE. BECAUSE OF IFU, I’M NOT LONELY ANYMORE.”

“IFU OFFERS A TRANSFORMATIVE COMMUNITY. EVERYTHING I NEED IS HERE.”

“IFU GAVE ME CONFIDENCE, CLARITY AND TONS MORE CASH!”

“I’M A BETTER WIFE, MOTHER AND BUSINESSWOMAN BECAUSE OF DARNYELLE AND IFU!”

“IFU HELPED ME TO LEGITIMIZE MY BUSINESS; I HAVE STRUCTURE, CONFIDENCE AND GROWTH.”

“IFU HAS HELPED ME FORGE RELATIONSHIPS THAT WILL LAST A LIFETIME.”

At Incredible Factor University, we are committed to helping our clients master the Seven Pillars of Business Optimization TM .

LEADERSHIP + LEGACY

How you create a life you love

MINDSET

How you win the inner game of business

TALENT

OPTIMIZATION

How you get the competitive edge

THE SEVEN PILLARS of

Business Optimization

BRAND

MESSAGING

How you get known

OPERATIONS

How you build your business

SALES

How you get paid

MARKETING

How you get found

The way we see it, they are the key to experiencing financial and spiritual abundance in your life because of your business. And learning to leverage the pillars are the key to building a business that serves you fully, on your own terms.

FAQ’S

WHAT MAKES INCREDIBLE FACTOR UNIVERSITY (IFU) DIFFERENT?

IFU has been designed carefully to accelerate the trajectory of your life because of your business. If you’re a serious entrepreneur ready for advancement through mastering the Seven Pillars of Business Optimization TM – mindset, brand messaging, marketing, sales, operations, talent, and leadership + legacy – IFU is what you need. Unlike any other business coaching program, you’ll focus on experiencing financial and spiritual abundance in your life because of your business, by deepening your connection to God as you become a CEO who makes, moves, and leaves millions.

WHY SHOULD AN ENTREPRENEUR CHOOSE IFU?

Simply put, we grow businesses . Our clients experience growth of 50-600% on average during their program tenure. And our clients stay with us on average three years. Why? Because this program works if you do. Entrepreneurship is a lonely place. Being part of a community of like-minded business owners reduces the frustration and anxiety felt as you build your business. At IFU, we care about you and your business, and we are unafraid to hold you accountable to the results you crave. If you have been craving a divine connection to help you leverage your divine assignment, no one does it better.

WHY DARNYELLE & THE IFU TEAM? WHY NOW ?

Darnyelle is not a theory-based mentor; she teaches only what she has lived and experienced in the lifecycle of her two businesses, each equally successful. She has consistently evolved and has grown her own company from low five figures to seven figures doing exactly what she advises her clients to do. During her corporate tenure, she learned about business management - KPIs, metrics, reporting and tracking. In her Mary Kay business, she learned how to sell and teaches others how to sell in a way that is both empowering and authentic. She’s equipped her team to strengthen your business acumen so that you can have results most only dream about. Our team has experience running multi-six and seven figure companies and they transfer that knowledge to you. There’s a reason why 80% of our clients experience growth year over year.

She grew her own consultancy by 463% in 2 years before returning her pink Cadillac. When Darnyelle ran the Delaware Women’s Business Center, she grew programs and outcomes by 68% by developing an awardwinning marketing curriculum. She’s watched countless clients achieve similar results. When you take all of her experience + her MBA in Marketing and partner with her to grow your business, you honestly can’t lose. In a word, she teaches real business. Darnyelle has been heralded as a brilliant businesswoman. Her gifts are so powerful and she uses them on behalf of her clients each and every day, and they in turn get big results.

IS INCREDIBLE FACTOR UNIVERSITY RIGHT FOR YOU?

IFU is not right for everyone. Joining this program will mean that you are ready to work. Most entrepreneurs are great at their gift, but not so great at interpreting business. If you are great at what you do and you’re clear that you’re missing something that is affecting your profitability, IFU may be for you. If you are ready to get out of your comfort zone and you’re ready to do what you’ve been unwilling to do previously to get the results you’ve been craving, and if you’re ready to do what it takes to grow massively, you might be ready for IFU.

WHAT IS THE POWER OF COMMUNITY AND WHY SHOULD I CARE?

There’s something powerful that happens when like-minded people come together…it is Incredible and Darnyelle + the IFU Coaching Team have a gift for helping you to feel empowered and engaged in your success. With the right community of like-minded business owners, you are accountable, you are equipped, you are edified, and you are elevated... so that doing the work to build your business becomes GRACE-Full.

CLIENT SUCCESS STORY

“We have another potential $97,500 in the pipeline… and we haven’t even implemented the rest of the processes yet! These will be handled with grace and ease as Darnyelle Jervey Harmon so eloquently says. We are beyond excited. This is NOT about the money, it’s about the transformation in our mindset and how we now show up in our business, trusting the processes and mastering our faith in God! See you all in the Mastermind!!!”

& Victor

The Myles Factor

“ IN THE 60 DAYS FOLLOWING L+S ACCELERATOR, WE HAVE GENERATED $62,646 IN SALES REVENUE.”

Angela

Myles,

At Incredible Factor University, we utilize the Model of Financial and Spiritual Abundance TM to help clients balance connection, confidence, positioning, and profitability.

As a backdrop to this dynamic program, you will learn to master the Model of Financial and Spiritual Abundance™. Through introducing you to this model, you’ll increase your connection and confidence so that you position yourself for profitability through building a business that serves you and funds the life you crave.

“IN MY FIRST YEAR IN THE MOVE TO MILLIONS MASTERMIND, I MADE THE MOVE TO MILLIONS!”

“Before working with Darnyelle, my business was doing about $250,000 a year, but I had millions on my mind. Coming into the Mastermind was exactly what I needed to build my team, strengthen my operations and expand my business offerings. Being part of the Move to Millions Mastermind has been amazing! I’m building my team, stepping fully into being the CEO

A POWERFUL 12 MONTHS TO SHIFT THE TRAJECTORY OF YOUR BUSINESS!

During Leverage + Scale Momentum, you’ll close the most prominent gaps keeping you stagnant at the six-figure mark and turn them into gateways to your first quarter-million dollar year and beyond!

Powerful Pre-Work before your program begins to help you prepare to bring your Next Money Milestone into view

• Private Onboarding Call to create your personal action plan

• Access to Five (5) Cash Injection Strategies to recoup your full program investment in 30 days

• BRAND NEW Momentum Curriculum so that everything you need to move to your next money milestone is at your fingertips with provens strategies and templates

• Twice Monthly Group Q&A Calls with the IFU Coaching Team

• Twice Quarterly Implementation Pods with your fellow podmates and the IFU Coaching Team to keep you on track with your goals

• Quarterly ½ Day Virtual Retreats for next level strategies and coaching with the IFU Team

• Detailed audits of your work - you will be able to submit items for review and critique to optimize every asset

• Private Facebook Community with direct access to our coaching team and other members

“I used the cash injection strategies we get upon enrollment and I generated $17,000 in 30 days! That was BEFORE we even got started.”

• World Class Training

• Implementation Pods led by the IFU Coaching Team

• Support at every step of your journey to the $250,000 mark

“I joined the Leverage + Scale Program because I needed a coach to get me to where I needed to be faster. Well, Darnyelle and her team did just that. They helped me to secure my first 6-figure client at $178,000!”

Over 12 months, you will receive:

During Momentum, you’ll enjoy:

THIS PROGRAM IS SO POWERFUL BECAUSE IT INCLUDES WORLD CLASS COACHING SUPPORT, WHICH HAS RESULTED IN UNPARALLELED FINANCIAL & SPIRITUAL SUCCESS FOR MOMENTUM CLIENTS.

Within one week, the average client adds an additional $5,000 – $10,000 in revenue to their business.

Within 30 days, the average client generates 5-10 new clients and sets their business up for double their monthly revenue.

Within 6 months, they’ve generated between $50,000 and $100,000 in new sales and/or revenue.

Within one year, the average client has a business that has grown by 200% and crossed the six or multiple sixfigure mark.

CLIENT RESULTS FOLLOWING THE L+S MOMENTUM:

The Move to Millions Mastermind is for the advancing entrepreneur who already has a solid low multi-six figure business and is ready for up-leveled businessbuilding conversation and strategy to make the move to

A MILLION DOLLAR BUSINESS

You’ll learn leverage at the next level - leverage your team, systems, time, business model, marketing, sales, and lifestyle. The program boasts an intimate encounter with award-winning million-dollar business coach and mentor Dr. Darnyelle Jervey Harmon, her super friends, and stellar coaching team, as well as a group of your high-achieving entrepreneur peers. In this program, you’ll experience powerful masterminding, laser-focused customized strategy, world class coaching, business growth training to quantum leap your business, spiritual guidance, productivity, and life coaching... all backed by accountability.

In this program, you will receive:

Your Incredible Factor Assessments (In-depth Business Audit – 200+ questions and Kolbe A) – the purpose of these assessments is so that Darnyelle can see who you are and what problems exist in your business. Trust me, after taking all of the assessments, you’ll already feel much more equipped to scale your company toward the million dollar mark.

Four (4) Private Strategy Calls with IFU Business Coaches

After you complete all your assessments and business audit, you’ll have a strategic planning session with an IFU Coach where you get your plan for the year with your own implementation schedule to set the direction of your year in the mastermind. Plus one private call in each of the 3 remaining quarters during your enrollment year should you need them for private support beyond the weekly group calls.

Four 2.5 Business Building Implementation Retreats

Four times a year, you’ll join Darnyelle and team for an intense, spiritual retreat to work on you and your business. During each retreat, expect goal clarification and setting, revenue infusion, up-leveled business conversation to make achieving your next money milestone ($250K, $500K, $1MM) closer than you think. All meals covered during retreats.

Complimentary Ticket to Annual Live Event You’ll receive a complimentary general admission ticket to our annual live event.

Custom Million Dollar Business Roadmap You’ll receve a custom built roadmap for your company to navigate this powerful community and program. Your IFU coach will keep you on track each quarter to achieve your milestones.

Floating Private Calls with Life & Accountability Coach

Over the course of your year, as you need, you have access to our coaching team to ensure the WHOLE CEO is developed.

Twice Monthly Open Group Q & A Calls with Darnyelle

You’ll enjoy consistent access to Darnyelle to work through your business strategy, ask your questions, get insight and advice to watch your results accelerate quickly. Calls are split by under $500K and over $500K to make sure you have peer support and community for your most pressing challenges right now.

Twice Monthly Mastermind Pods Upon enrollment, you’ll be assigned a Mastermind Pod. During the 2nd and 4th weeks each month, your pod will meet with an IFU coach for masterminding support.

Monthly Office Hours with the IFU Expert Coaches. Need help with your Leadership, HR, Sales, Facebook Ads, Social Media, Legal, or Tech and Automation? Each month, our coaches will have open office hours to help you or a member of your team work through challenges.

IN THIS PROGRAM, YOU CAN EXPECT TO GROW YOUR BUSINESS TO THE MID TO HIGH MULTI-6 OR 7-FIGURE MARK IN 12-36 MONTHS.

Access to the ENTIRE Incredible Factor University Leverage + Scale Module Suite With over 100 modules at your disposal, anything you want to know to build your business and gain new skills is within reach.

Private Online Client Forum Designed to be a place for sharing, feedback from your peers and staying connected, this added benefit will help you to avoid the lone-lies of entrepreneurship.

Accountability Consistency is key to results multiplied. Through your accountability partner, special weekly strategy, and Profit First prompts, you’ll be accountable to building your business to serve you and fund the life you crave.

Reviews, Audits, and Critiques of Your Work For quick laser coaching or document review as needed, you’ll have the IFU Team at your fingertips to get the guidance you need quickly.

Financial Management Review Enjoy one private call with IFU’s financial management coach to make sure that you have a clear strategy to minimize tax liability while maximizing what you earn in your company.

CLIENT SUCCESS STORY

“When I met Darnyelle, I was already a very success marketing coach (my business was doing more than ½ million a year), BUT I KNEW that this business should be doing MILLIONS… and I wasn’t quite sure what I was missing. After attending Darnyelle’s Profit From Live Events, I invested in a VIP day with Darnyelle and the pieces came together. With Darnyelle’s help we’ve put the right business model, systems, and team in place, and now just finished our first MULTI-MILLION DOLLAR YEAR. If you need help fine tuning your systems so that you can explode the impact and income of your business, I highly recommend Darnyelle. Working with her has contributed directly to $2M of my business’ growth in 2020 and even more when you count 2021 and beyond - I’m still leveraging her strategies and watching my company grow.”

Marquel Russell King of Client Attraction

“WHAT I LEARNED FROM DARNYELLE WILL CONTINUE TO MAKE ME MONEY FOR THE NEXT 30-50 YEARS”

An EXCLUSIVE INNER CIRCLE for 7-figure servicebased entrepreneurs who want to continue to build a company that doesn’t compromise their freedom, family, or fun...and lead it while leaving a multimillion-dollar legacy and building to a 7-figure INCOME.

The Legacy Collective was designed to create a safe space for the up-leveled conversations and challenges for a million-dollar CEO ready to scale to the 8-figure mark.

At this level, the conversation is different. This is an exclusive roundtable, think tank, and mastermind for elite 7 + 8 figure CEOs building companies that free them up to create planet-shaking legacies.

ONCE YOU CROSS THE 7-FIGURE

MARK, YOU NEED A NEW ROOM TO ENTER TO CONTINUE TO ELEVATE YOUR VISIBILITY, IMPACT, AND PERSONAL INCOME

This is a wealth and abundance lifestyle-based community. It’s time to shift from a company making 7 figures to the CEO bringing home 7 figures, and that happens strategically with the help of:

• Refined Systems

• Profitable Leadership Team

• Next Level Leadership Skills

• Increased Visibility and PR

• Thought Leadership and Personal Branding

• Wealth Management

• Intellectual Property Protection

WHY THE LEGACY COLLECTIVE?

If it took all you had to get to seven figures and you are looking for a more streamlined approach to getting to 8, this is for you. Getting to 8 figures isn’t about working more, it’s about working smarter.

This program is about community NOT coaching. –there are no modules to review. (You wouldn’t review them anyway!) We will make access to our module suite available for your team to support you. This program is about true masterminding and community so that you build your personal advisory board and get support as

• It’s time to start having real conversations with those whose level of greatness gives you goosebumps about what’s actually required to scale.

• It’s time to focus on becoming a next level leader who is really hunkering down on the skills required to lead at this level.

• It’s time to turn your million-dollar company into a legacy-defining engine that can run without you.

“Before working with Darnyelle, my business was already successful but I knew that there was more success waiting for me. I’ve seen power shifts in every area of my life!”

Dr. Shamieka Dean Marketing Solutionist

This is an application-only community available at Incredible Factor University.

“ THIS IS THE BEST, MOST LIFE-CHANGING COMMUNITY I HAVE EVER BEEN A PART OF.”

IN THIS EXCLUSIVE INNER CIRCLE, YOU WILL BE SUPPORTED AS YOU:

• Have consistent 6 and 7 figure launches run primarily by your team

• Hire, train, and onboard top talent so that you never have to worry about who is moving your company forward

• Increase your PR strategy so that you get featured consistently in toptier media, publications, and podcasts

• Develop and integrate strategic partnerships that add 6-7 figures to your business’ bottom line

• Establish a wealth plan that will leave a good inheritance to your children, their children, and their children’s children

• Establish trusts and other tools that reduce your tax outlay while you massively increase your income

• Strengthen your leadership skills

• Strengthen your Intellectual Property Protection so that everything your company creates becomes an asset that can make millions

• Plan for true business challenges – growth, downturns, and team development needs

• Develop your impact plan so that you increase your reach without sacrificing your freedom, family, or fun

COLLECTIVE INCLUSIONS:

• Three 2-Day Intensives with Guest Experts and Thought Leaders

• Monthly Advisory Board Call with Legacy Collective Peers

• Monthly Hot Seat / Q & A Group Call with Darnyelle

• Optional Add On: VIP Day with Darnyelle

• Optional Add On : Team access to the IFU Module vault, templates, scripts, checklists and expert office hour calls

ASK FOR AN APPLICATION IF...

• You are making at least $1 million in revenue per year in your business.

• You are looking for community as much as you are looking for strategies to scale to 8 figures and beyond.

• You are a CEO willing to hire top talent who can get the job done.

• You want to do more than make money. You want to build a legacy, disrupt your industry, and your family’s generational trajectory.

• You are committed to your next level and wanting to be part of the conversation being held in this new room.

WHY YOU’LL SUCCEED AT

World Class Education

• Modules on EXACTLY what to do, in the right order to get massive results.

• The foundational how-to’s are delivered in easy-to implement pieces.

• All of the strategy has been done for you, just follow the plan.

Retreats/Live Meetings

For deeper learning, mindset shifts, spiritual alignment, best practices, and transformation.

Live Support (weekly

or bi-weekly)

For your burning questions, troubleshooting, and massive clarity. Personalized support is always within reach from Darnyelle and her IFU coaching team to make better decisions and get the answers you’ve been seeking when you need them.

Your Personal “Advisory Board”

In the Mastermind and Legacy Collective, you’ll get your own mini-mastermind pod for facilitated masterminding, brainstorming, and prioritization in between retreats.

Business Assets Review

We are committed to making sure that you have business assets that move the needle for you. Our coaching team will review your assets and make sure that they are designed to accelerate your growth goals.

Implementation Time

Throughout your program we will hold IFU

Implementation Parties. These virtual parties are designed for the entire IFU community to come, focus, and implement revenue-generation activities with your peers so that your confidence is high and your focus yields the results you’ve been craving. These are open to all IFU clients, regardless of program.

Daily Accountability

You’ll choose an accountability partner and use our daily prompt system to stay focused so that you implement more each day. Procrastination and the bright shiny object syndrome will cease to exist in your life and business.

Prayer and Spiritual Covering

Know that at all times, Darnyelle is praying for you and holding the space for your biggest breakthroughs. During calls and interactions with Darnyelle, she will cover you spiritually before pouring into your business. You’ll even take the How to Hear the Voice of God class with our resident prophet.

Supportive Community

Our Facebook group is filled with amazing, talented, heart-centered, mission-driven, entrepreneurs committed to doing work that shakes the planet. We pray for, edify, exhort and support one another in every way. We are always championing you on to your next level everything. Our community is an extension of your family. You’ll have access to the friendship and unconditional love you’ve been praying for your entire life.

When I think of this Robert Frost quote, I’m often reminded of my now nonnegotiable decision to take the road less traveled. I’m talking about the road that is paved with coaching, mentorship, and accountability. Only 10% of all entrepreneurs earn more than six figures in their business and less than 3% earn seven figures. (And less than 0.5% of Black entrepreneurs make seven figures.)

Why? Because only the confident, clear, and committed entrepreneurs who take the road less traveled build profitable, thriving businesses serving the world.

As I continue down the road less traveled, I get excited about the possibility of you joining me because you’re FINALLY ready to leverage your Incredible Factor. If you’re truly ready, come walk with me. I will meet you at your crossroad and I will guide you along the path to success... and more importantly, financial and spiritual abundance.

Be Incredible,

“TWO ROADS DIVERGED IN A WOOD, AND I–I TOOK THE ROAD LESS TRAVELED BY, AND THAT HAS MADE ALL THE DIFFERENCE.”

-ROBERT FROST