INDEPENDENT CULTURE
MUSIC ART DANCE FILM
WWW.INCUBATE.ORG
INCUBATE
It stretches further than the festival terrain, further than The boundaries of Tilburg. Incubate is the annual celebration of
burg. Incubate not only creates a com-
www.inlog.org
independent culture in Tilburg, the
munity through digital media but it also
brings independent culture updates,
Netherlands. It is a festival exhibit-
creates a whole new festival vibe.
tips and background info.
whole, including music, contemporary
Incubate champions a mix of new and
www.generationbass.com
dance, film and visual arts. Driven by
emergent talent alongside established
is about global dance music with a fo-
artistic development, Incubate brings
practitioners who already had a defining
cus on non-western dance music like
more than 200 cutting edge artists in
impact on independent culture. With
cumbia, baile funk and kuduro mixed
an intimate context to an international
over 200 performances during one week
with drum ‘n bass, garage and other
audience. Black metal next to free jazz.
and a mash-up of visions, backgrounds,
more Western types of dance music.
Street art next to academic dance.
venues, (media-)partners and crowds,
ing a diverse view on indie culture as a
is where we post information related to
until the 18th September in the city of
both kicks and contemplation.
our Incubate innovation conferences.
Tilburg in the Netherlands. In more than
Visitors and artists from all over Europe
But we’re also very happy to give lectures
thirty venues which range from a bar to
recognize Incubate as their space. Ger-
in real time.
a nature theater. From music venue to
mans rent a bus to come to Tilburg. An
museum.
American movie maker befriends an Ital-
We believe in giving back to the communi-
ian composer and starts a new project.
ty we spawned from, so our complete busi-
It’s a place where artists, who explore ar-
The discovery is the product. The artist,
ness plans and fund applications can be
tistic questions and try to find the limits
the visitor, the journalist, the volunteer
found on www.socialfestivalmodel.org.
within the established methods of pro-
and the organizer are an integral part of
duction, distribution and consumption,
this feeling.
meet and engage with each other and
PRESSPACK 2011
www.incubate-innovation.org
peculiar and the familiar, and facilitates
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the festival questions the concept of the Incubate 2011 takes place from the 11th
We get a lot of questions on our job like “how do you build a community” or “what’s the use
the local environment. Incubate wants
But Incubate is more than a once in the
of your Social Festival Model?” Our interest is
to clash cultures. It isn’t just a ‘festival’,
year event. Throughout the year Incu-
how to use Web 2.0 as a cultural organization.
it’s a community of independent minds,
bate is an information hub of everything
The great thing about Web 2.0 is that it’s so
a spot where curious people meet. It
related to independent culture. We have
easy nowadays. We are quite DIY and use a lot
stretches further than the festival ter-
a monthly Incubated evening of concerts
of new, almost free digital stuff in our organi-
rain, further than the boundaries of Til-
at Paradox, Tilburg and have three blogs:
zation like Getharvest, Openorg and Twitter.
Incubate wants to bring independent culture to a bigger audience. History
VENUES
Incubate started in 2005 under the name
Incubate wants to bring independent
of ZXZW. It was a two-day festival with
culture to a bigger audience. Therefore
47 artists. It focused merely on artists
it uses a lot of different venues. Music
that never got a chance at playing other
venues like 013 and Paradox, the library
Dutch venues. Within three years it de-
of Tilburg, galleries and museums like
veloped into a festival which spreads
De Pont and Kunstpodium T, a church,
over 8 days and over 200 artists. The
a bowling alley and a lot of café’s in the
unique mixture of independent music,
centre of Tilburg. For one week a whole
arts, theatre and movies generates mas-
city will be dedicated to independent
sive national (Nieuwe Revu, NRC-Next,
culture.
A selection of Belgium, Germany, America, France, artists that England and Israel). Because ZXZW grew Like we said, a very broad variety of artnot only in size, but also in disciplines, ists played at Incubate, among which: performed the festival decided in 2009 to change its Hermann Nitsch, Neu!, Radio BirdIncubate name into Incubate. From 2010 on we man, Sun Ra Arkestra, The Damned, Volkskrant) and international press (e.g.
Wire, Jandek, Monolithic, Japanther,
under the name Incubated.
Rob Scholte, Dan Deacon, Shining, Peter Brötzmann, Ryan Trecartin, Otto
• In 2008 the people of Tilburg voted for
von Schirach, V/Vm,:Of the Wand & the
Incubate (ZXZW) as the best event in
Moon:, Pole, Liturgy, Franko B, Anaal Nathrakh,
their town.
Jacob
Kirkegaard,
Bomb
• In 2009 Incubate won the Think Ahead
Squad, John Wiese, , Circle, Hauschka, Negativland, Pantha Du Prince, Trad Gras Och Stenar, Rhys Chatham, Mar-
the ‘IJzeren Podiumdier.’ An award for
haug, The Locust, Psychic TV, Phill
best festival of The Netherlands. • In 2009 two of the blogs of Incubate (inlog.org
and
generationbass.com)
were nominated for best blog of the Netherlands.
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Award for their Social Festival Model. • In 2009 Incubate was nominated for
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AWARDS
also bring a monthly evening at Paradox
Niblock, Mark Bijl, Watain, Enablers, Pelican, Erik Smith, Peter Beste, Mad Professor, Soap&Skin, Future of the Left, Black Mountain.
“It’s true that, for the duration of the festival, municipal, public, rural
“Formerly known ZXZW, Incubate is a truly original festival. While
and even ecclesiastical spaces are repurposed towards the radical par-
most festivals cover one specific type of entertainment, Incubate
ty that the Incubate team has imagined into being; wandering from
covers it all. Be it dance, art, music or film, this festival held nothing
venue to venue, back and forth across the city, gives the impression
back and as a result, it is one of the most enjoyable festivals I’ve ever
of a net being woven, a collective effort (borne out by gestures such
been to.”
as the rollerblade street protest and the artist-designed Incubate tat-
Global Soundtracks, 2009
toos available free all weekend). But at the heart of Incubate is a set of performances that, in the course of the festival, cover more emotional
“After barely surviving a night of ‘Heavy Metal Bowling’, more out
and philosophical ground than any festival I’ ve known before.”
there than attack ships off the shoulder of Orion, it’s time to hit
The Quietus, 2010
downtown Tilburg for an impossibly diverse bill. ZXZW festival
Others about Incubate
operates like a transparent Temporary Autonomous Zone, tucked
“The acoustics are wonderful, the music is of a very high level
within venues around the centre, like a web of wonder hiding be-
and the performance is unforgettable.”
hind the ordinary local weekend hassle.
KindaMuzik about Black Mountain, 2010
Terrorizer, 2008)
“Well, as far as I’m concerned, it was the coolest venue we’ve played so
“Shining though the depressing morass of the now ubiquitous festi-
far. I found the amphitheater and the surrounding forest to be super
val is a truly remarkable annual endeavor: Tilburg’s ZXZW, now in its
inspiring...we had a wicked forest jam even before the show began...
fourth year. Put together with passion, wit, intelligence and a fervent
and the show itself felt epic. Every one involved was very accommo-
integrity and commitment to independent culture (the festival’s sub-
dating and hanging out in the puppet theater was very cozy and a nice
title), it redefines and simultaneously clarifies the potential for events
break from the usual club atmosphere. Relaxing with Bunny the pony
of this ilk. (…) This festival truly is the most remarkable experience
and all the toads on their toadstools, not your average show! I really
and needs to be witnessed by anybody who genuinely loves leftfield
hope they continue to have shows there, as any band would be hon-
music and still holds a torch for the idea that independent culture
ored to play such a fantastic venue.”
can exist without having to compromise itself or secrete itself away
Joshua Wells of the band Black Mountain, 2010
in an elitist hidey hole. In a word, then, ZXZW is incredible.” Drowned in Sound.com, 2008
“I don’t think I can add anything more than Josh told you... Just one word: magic... ok 2 words: epic... Loving the woods, we
“In one year’s time, the festival in Tilburg has grown to one of the
don’t need venues anymore”
most fun happenings for adventurous music lovers and scouts for
Etjen, tourmanager of the band Black Mountain, 2010
alternative talents. (...) Tilburg becomes the main meeting point for anyone who wants to be hip in 2010.”
“In the closing hours of the festival, the organizers relate their bur-
OOR, 2008
geoning plans for 2010: “Whatever we do, we want it to be completely different.” It’s this straightforwardly adventurous spirit that
“ZXZW already is the best festival of the year.”
makes Incubate a joyous, if exhausting, experience, and it’s some-
LiveXS, 2007
thing from which UK festival organizers could learn.” The Wire, dec. 2009, p. 79
“ZXZW has grown very big, very fast” de Volkskrant, 2007
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“The festival looks overwhelming. 120 groups in 2 days, plus films See for yourself
Tony Herrington, Editor-in-Chief of The Wire magazine, 2007
After our own words and praise from others, you can get yourself a
04
and art programmes? My God!”
small taste of the festival by watching these video’s: “And with damn near every last square inch of the city littered with pre-
Incubate 2010 Festival Report:
amps and patch cords, that can only mean one thing: a killer lineup.”
http://vimeo.com/18699126
Pitchfork, 2008
Incubate 2010 Glocal project - The Documentary:
(featuring Dan Deacon, Jimmy Joe Roche, Ben Chasny and “Leaving this festival felt a lot like being kicked out of musical heaven”
Jeroen Doorenweerd)
user Harryparry in a reaction on the Drowned in Soundreview, 2008
http://vimeo.com/18713489
Here’s some more info about our tribe Visitor draws visitors from all over the world with an healthy dose of interest in contemporary and indeprofile Incubate pendent arts. The festival caters the early adaptors but also the random passer-by. In 2010 the average age of the Incubate visitor is 30 years old. 83% of our visitors is between 20 and 39 years. An impressive 80% of our visitors went to University or attended Higher Education.
Quality of gave Incubate festival a rate of 8,4 out of 10 for the overall experience. festivalVisitors 97,5 % of the visitors recommends Incubate to friends. VISITORS (based on internet sales in 2010) 9,9%
2,4%
7,0%
2,8%
2,3% 3,6%
4,5% 32,2%
48,5 %
86,8 %
0 - 19
Netherlands
20 - 29
Belgium
30 - 39
Germany
40 - 49
United Kingdom
49+
Other
2009
2010
8
8
8
276
253
231
Total nationalities of artist
35
25
23
Number of locations
34
32
Number of paying visitors
3.548
3.672
Number of paying visitors related program
1.448
15.981
3.089
25.595
15.469
33.928
Total blog visitors
0
650.787
1.442.319
Number of own productions
12
16
22
7
8
10
14
15
10
Number of days Number of artist
Number of visitors free program
International presscoverage (countries) Number of mediapartners
05
2008
31 7.821
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SOME OTHER NUMBERS
Incubate office +31 (0)13 590 4839 PRESSINFO: for analog stuff: Jelle Agema jelle@incubate.org +31 (0)6 – 24 78 17 83 for digital things: Erik Luyten erik@incubate.org +31 (0)6 – 10 29 88 77 FOR OTHER PEOPLE: WWW.INCUBATE.ORG/2011/PEOPLE Web All information on the Incubate festival. Become a user a edit everything yourself! Www.incubate.org PRESSWEBSITE All pressreleases, logo’s, downloads and more. Www.incubate.org/PRESSINFO Blog Information on independent culture and relevant festival news. www.inlog.org Incubated Website for our monthly event at Paradox, Tilburg. www.incubated.org Twitter Keep yourself updated on Twitter and talk to us. www.twitter.com/incubatetilburg, www.twitter.com/incubateblog Facebook Keep yourself updated through Facebook and feel free to comment. www.facebook.com/incubatetilburg Facebook (Incubated) Keep yourself updated on our monthly event and leave your comments. www.facebook.com/incubated Last.fm See what we’re listening to, and see who’s attending the upcoming festival. www.last.fm/user/incubatetilburg, www.last.fm/festival/1689765 Get Satisfaction Tell our bookers what you want to see/hear/feel regarding the next festival. WWW.getsatisfaction.com/incubate
PRESSPACK 2011
Flickr Pretty pics about everything we do. www.flickr.com/incubatetilburg
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Vimeo See festival documentaries and other related moving images. www.vimeo.com/incubatetilburg
Social Festival Model See our businessplans and adjust them if you think that’s necessary. WWW.SOCIALFESTIVALMODEL.ORG Youtube If Vimeo’s not your thing, you can see our vids (the short ones) here. www.youtube.com/incubatetilburg