KIM-Lee Ricketts owner of Body-Konfident.
INCLUSIVE FASHION
and empowering wom THERE’S nothing more fierce than a confident woman. When a woman feels confident she feels she can do just about anything. Industrial psychologist Kim-Lee Ricketts has created a fashion range to help boost any woman’s confidence. Her label Body-Konfident is an inclusive range that allows women to feel empowered. What inspired you to create Body-Konfident? As a woman, I have always been passionate about creating spaces where other women feel safe and comfortable to be their true and authentic selves. As an industrial psychologist and mentor to young girls and women, I wanted to create a movement within fashion by creating an inclusive range that encourages us all to claim our space and show up as our best selves. To not seek external validation, but instead, be confident enough to draw from our own internal strength while celebrating the diversity of who we are. Body-Konfident is a love letter to
GERRY CUPIDO myself, and every other woman out there. To let them know that when we truly love every inch of who we are. How did you get your business off the ground? I absolutely love fashion as I have always recognised that it can be a powerful tool, but being a curvy girl I struggled to find garments that make me feel comfortable with my shape. I also lead a very busy life and always find myself jumping between my home, professional, and social commitments. I soon realised that I lacked a wardrobe that had garments that were multipurpose and interchangeable. After conducting research, I discovered that I was not the only person experiencing this. I started collaborating with other local female-owned clothing manufacturers, workshopping various patterns, fabrications, and designs until I found the right collection that truly represented women and where they are. I started showcasing my Body-
Konfident ran exhibitions an to and taking and making su customers kne they were bein heard and tha their needs are being met. Through the power of collaboration, women supporting wo and so much l and support fr amazing peop have followed journey, it has become the tru it is today.
Who’s the behind the l It definitely a dynamic and group of like-m individuals to
