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A PANDEMIC, lockdowns, and lived through a lot recently, so a slowdown in the property market, as indicated by bond originators, is
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Property slowdown could be a boon
Letter from the editor unrest. South Africans have
J U L Y
As the market cools off after the boom of last year, first-time home buyers can make use of bond originators to negotiate a more favourable property price BY BONNY FOURIE bronwyn.fourie@inl.co.za
almost inevitable However, in the words of my late and beloved colleague Alan
Bond origination has grown to be a significant player in the country’s property industry. PICTURE: THIRDMAN/PEXELS
Simonds, the one thing people will always still need after the dust has settled is a place to live. We have seen some kneejerk reactions in the past week of people wanting to emigrate but many more South Africans, from all walks of life, are here to stay, come what may, and are driven to build a more inclusive future for all. The Government has, over the years, made some options available to the lower-end of the market to help them access property including Finance Linked Individual Subsidy Program (FLISP) for the gap market. Low interest rates also means that owning a home is more accessible and bond originators certainly saw an uptake with applications last year. In times of gloom, one only has to talk to the property industry, in which our bond originators play such a vital part, to be cheered up. The industry is ever optimistic, highlighting South Africans’ resilience and sense of Ubuntu. Before adjusted lockdown level 4, I met briefly with Carl Coetzee, chief executive of Betterbond, one of the country’s biggest originators. At the time, he believed there would still be a good-news property story to tell. Knowing his optimism, something that is shared by the industry, I suspect his story will remain the same, despite what we have faced in recent weeks. In times of disquiet and troubles, I always say let’s take on the optimism of the property industry, and know there can be a better tomorrow for all.
T
HE PROPERTY industry in South Africa could be nearing the start of a downturn. Shaun Rademeyer, chief executive of MultiNET Home Loans, says this is due, in part, to the latest Covid-19 wave coinciding with winter. “We have seen a slowdown in (new bond) submissions over the past two months as the third wave of Covid-19 takes its toll on the country. “We also know the winter months, including school holidays, generally influence the residential property industry, and so this could be the start of a downturn.” While consumers can still take advantage of the low cost of borrowing, he notes that the high unemployment rate and low consumer confidence could have a negative impact on the property boom which began after the hard lockdown of last year.
International property markets are also experiencing higher-thannormal price inflation leading to potential property bubbles. “The slowdown in the South African property market and a potential interest rate hike at the end of 2021 could benefit first-time home buyers able to negotiate a more favourable property price.” LATEST PROPERTY TRENDS In terms of trends, Rademeyer says bonded properties registered in the past six months have shown a 6.64% average growth, but as Gauteng shows the lowest growth percentage of all the provinces at 4.5%, this could indicate a “higher amount of interprovincial movement because of the new work-from-home environment we find ourselves in”. In the space of a year, says Kay Geldenhuys, head of sales fulfilment at ooba Group, buyers have substantially changed their
criteria for an ideal home. “Initial lockdowns forced a major portion of the workforce, as well as scholars and students, to work or study from home. And, for a large proportion of the population, this has become a semi-permanent or permanent arrangement. Consequently, buyers are prioritising quality of life and new ways of working when purchasing a home.” Properties that feature separate workspaces, reliable internet connectivity and more space for families spending more time at home are in demand. Also, buyers are finding bigger properties at better value for money in suburbs outside main CBDs, she says. “Areas that were once viewed as potential holiday home destinations are now more soughtafter as permanent residences as opportunities to work and study remotely, while enjoying a better lifestyle, have increased.”
ORIGINS OF ORIGINATION
Mortgage origination came to South Africa in the late 1990s. Before that, banks sold their own mortgages as products, says Mandy Waddington, head of marketing at ooba. While consumers were originally hesitant to go with a mortgage originator over banks, by 2007, a total of 60% of all home loan applications were sourced through originators. “The entry of mortgage originators to the home loan market has drastically changed the way that banks interact with home loan clients, as there is now an added layer of competition,” she says. “The industry has evolved to be seen as the best way for prospective buyers to secure their dream home – and the service is free.” Although the initial consumer buy-in was small, Carl Coetzee of BetterBond says growth has been “phenomenal”. BetterBond, ooba, and MultiNET Home Loans are among the biggest originators in the country. MultiNET’s Shaun Rademeyer says the bond origination industry has subsequently maintained a “significant foothold” in the broader mortgage industry by adapting to changes in the housing market and technology to create an efficient and beneficial service to home buyers.
INTEREST RATES STILL FAVOURABLE Interest rate are stable at their lowest levels in 60 years, says Kevin Mountjoy, director of Bond Gallery. There is “huge demand” for property, especially in the lower-to-middle markets up to R1.8 million. And first-time buyers make up 48% of all home buyers. “There is an increasing demand for residential properties, especially in gated estates and sectional title/cluster complexes in the middle price range of R800 000 to R1.8m.” Yet, while most of the activity in the past year has been at the lower end of the market, Carl Coetzee, chief executive of BetterBond, says buyers in all price bands are starting to take advantage of the low interest rates. “We have seen a 36% increase in approved bonds for homes between R2.5m and R3m and a 31% increase in bonds for homes of over R3m for May year-on-year.”
Warm regards
Vivian Warby vivian.warby@inl.co.za
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W H O ’ S W H O A M O N G T H E B I G G E S T B O N D O R I G I N AT O R S M U LT I N E T
OOBA
BETTERBOND
Founded: 2001 Market share: 10% Shareholders/affiliations: MultiNET partners with many independent estate agents and developers. It also has partnerships with brands such as Keller Williams and www.property.co.za
Founded: 1998 Market share: Not able to disclose Shareholders/affiliations: (Top 10) Pam Golding Properties, Seeff, Harcourts, Jawitz, Sotheby’s International Realty, Wakefields, Century21, Dormehl, Huizemark, Vered
Founded: 2000 Market share: Accounts for 25% of all new mortgage bonds registered annually Shareholders/affiliations: BetterBond works with many real estate partners, including RE/MAX, Chas Everitt, Tyson and RealNet
DISCLAIMER: The publisher and editor of this magazine give no warranties, guarantees or assurances and make no representations regarding any goods or services advertised within this edition. Copyright ANA Publishing. All rights reserved. No portion of this publication may be reproduced in any form without prior written consent from ANA Publishing. The publishers are not responsible for any unsolicited material. Publisher Vasantha Angamuthu vasantha@africannewsagency Executive Editor Property Vivian Warby vivian.warby@inl.co.za Features Writer Property Bonny Fourie bronwyn.fourie@inl.co.za Design Kim Stone kim.stone@inl.co.za
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