Media Kit CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu
Strategic Partnership Focused on Your Goals Organizations across south central Indiana have found underwriting programming on WFIU and WTIU to be a powerful tool to bring awareness to their organization, products, and services. Combining radio, television, and online, you can tailor an audience to meet your goals.
Build Customer Loyalty
with an audience that is more likely to do business with sponsors and recommend them to family and friends
Enhance Your Image
by associating with the quality and trustworthiness of public broadcasting
Set Your Business Apart From The Competition
in an uncluttered environment where the audience is more likely to remember your message Position your business before an
Educated, Influential, and Affluent Audience
Reach an exceptionally
Devoted Audience that is Hard to Capture Through Traditional Media Exhibit Community Goodwill through your support of a respected, nonproďŹ t public service
CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu
Coverage Area
WFIU and WTIU serve 43 counties throughout south central Indiana, reaching almost 600,000 Households.
ST. JOSEPH
LAPORTE LAKE
LAGRANGE
ELKHART
STEUBEN
PORTER NOBLE
DEKALB
MARSHALL STARKE
KOSCIUSKO WHITLEY
JASPER NEWTON
WTIU Television
WABASH WHITE
TIU HD Satellite
ALLEN
FULTON
PULASKI
HUNTINGTON
MIAMI
CASS
WELLS
BENTON
30.1 30
CARROLL GRANT BLACKFORD
HOWARD
TIPPECANOE WARREN
CABLE Comcast 5 - Bloomington, Bedford, Martinsville 12 - Columbus
CLINTON
TIPTON MADISON
V E R M I L L I O N
WFIU Radio
JAY
DELAWARE RANDOLPH
FOUNTAIN
Time Warner 10 - Terre Haute
MONTGOMERY
BOONE
HAMILTON HENRY WAYNE
PARKE PUTNAM
HENDRICKS
HANCOCK
MARION
RUSH FAYETTE
SHELBY MORGAN
FRANKLIN
OWEN VIGO
- 103.7fm - 100.7fm - 101.7fm - 98.8fm - 106.1fm - 95.1fm
BARTHOLOMEW
BROWN SULLIVAN GREENE
UNION
JOHNSON
CLAY
Bloomington Columbus French Lick Greensburg Kokomo Terre Haute
ADAMS
DECATUR
RIPLEY
MONROE
DEARBORN
JENNINGS JACKSON
OHIO
LAWRENCE KNOX DAVIESS
JEFFERSON
MARTIN
IndianaPublicMedia.org
ORANGE
WASHINGTON
SWITZERLAND
SCOTT
CLARK PIKE
DUBOIS
GIBSON
FLOYD
CRAWFORD HARRISON
POSEY
VANDERBURGH
PERRY
WARRICK SPENCER
Radio and Television Television
CONTACT: Marianne WoodruямА 812.855-9208 | mawoodru@indiana.edu
Radio Proven Engagement, Proven Results Uncluttered Environment
The NPR Audience Age 65+ 16%
Age 50-64 26%
Male 55%
Age 18-24 9%
Female 45%
Age 24-54 20%
Age 25-34 16%
Commercial Stations
6:00
20:00
Sponsored minutes per hour
Age 35-44 13%
Median Age 50
WFIU
Time Spent Listening (TSL)
48,000 Listeners Per Week
7.1
Hours
96
%
take action in response to something heard on NPR per week
76
%
72
%
Median Household Income discuss content with friends, family, and colleagues
hold a more positive opinion of companies that support NPR Source: Gfk MRI Doublebase 2014
npr
$92,700
National Average $59,380
Listeners with a Bachelor’s Degree 70%
npr 28% National Average
$59,380
Television The Destination for Influential Explorers The PBS Audience
TOP
Age 18-39 10% Age 65+ 47%
Male 47%
In Median Income PBS outranks 25-54 55+
Age 40-49 10%
NETWORK
Among adults 55+ in Primetime
Female 53%
Age 50-64 32%
Source: NTI NPower Top 50 Live+3 Cable. Pay, Cable & Broadcast Nets, excluding Spanish Language, Kids, and Regional Sports Networks. Adults 55+. Monday - Sunday 8pm - 11pm. 9/23/2013-9/21/2014
Median Age 62
88
%
more likely to attend music or theater performances
Uncluttered Environment WTIU
Commercial Stations
3:22
15:00
76
%
18
%
Sponsored minutes per hour
pay full attention while watching PBS more likely to have a post-graduate degree
Source: Gfk MRI Doublebase 2014; 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study; PBS Sponsorship Study: Audience Attitudes and Behaviors, City Square Associates, March 2015
CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu
Kids & Families WTIU and PBS Kids: Opening Worlds of Possibilities for Children Kids AND Parents are Watching!
#
89
%
%
#1 In preparing kids for success in school and life
#1 Educational media brand for children Caravan ORC International, January 2015
Caravan ORC International, January 2015
75
Trusted and Safe Place on TV. Caravan ORC International, January 2015
77
PBS Kids is
agree that PBS Kids is a
%
of children Ages 2-8 watch PBS Kids
Caravan ORC International, January 2015
pay attention to sponsor announcements in PBS Kids programming ORC Parent Caravan, April 18-23, 2012
Impacting local families The Majority of Parents Agree . . .
Children who used PBS Kids digital content improved significantly in their understanding of early math skills compared to children who did not use the content.
78% of PBS Kids viewers
Pasnik, S., & Llorente, C. (2013)
believe that PBS Kids Programming is high quality
Exposure to Peg+Cat content leads to notable gains in the child’s understanding of math concepts.
76% of PBS viewers
Pasnik, S., & Llorente, C. (2014) Peg+Cat Content Study
believe that companies that sponsor PBS Kids programs value children Caravan ORC International, January 2015
WTIU is working with local businesses to offer LiteracyLabs featuring mobile, shared technology kits that use learning apps developed by PBS KIDS for children 2-4 years and grades K-3. These kits are rotated throughout south central Indiana.
Parents and teacher also became more aware of their children’s abilities and more engaged in their learning. McCarthy, B. & Tiu, M. (2012)
CONTACT: Marianne Woodruff 812.855-9208 | mawoodru@indiana.edu
Online WFIU and WTIU bring public media into the digital space with open and accessible content, available to everyone, everywhere. From the WFIU live streams to the WTIU videos. IndianaPublicMedia.org operates with no paywall. Target your online message to a qualiďŹ ed audience through our trusted local brand.
The Online Audience
Age 65+ 11% Age 55-64 15% Age 45-54 14%
Male 52%
Age 18-24 19% Female 48%
Age 25-34 24%
Age 35-44 17%
Median Age 40
184,411
active users per month
Tablet 10% Mobile 38%
Desktop 52%
CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu
Corporate Partnerships: Philanthropy plus Marketing How does it work? Partners offer financial support to the station and receive media exposure in return. Because we’re a public broadcasting station, we must adhere to FCC underwriting guidelines. Beyond our legal restrictions, adherence to these guidelines helps maintain the value of underwriting. Because your message is integrated into our regular programming, there is no tune-out factor as with other commercial stations. Your representative will work with you and your budget to customize an underwriting campaign. All messages are 15-seconds long and are produced internally, eliminating production costs
The most successful messages are direct: State the name of the underwriter Describes mission, business, or special event hosted by the underwriter Offers a means to contact the underwriter (address, phone, web) Includes the underwriter’s slogan or tagline (when possible) Are written in an objective style that our audience expects and appreciates.
Let us know what your business objectives are, and we’ll customize a program specifically for you.
CONTACT: Marianne Woodruff 812.855-9208 | mawoodru@indiana.edu