WFIU/WTIU Media Kit (2015)

Media Kit CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu

Strategic Partnership Focused on Your Goals Organizations across south central Indiana have found underwriting programming on WFIU and WTIU to be a powerful tool to bring awareness to their organization, products, and services.

Combining radio, television, and online, you can tailor an audience to meet your goals.

Build Customer Loyalty

with an audience that is more likely to do business with sponsors and recommend them to family and friends

Enhance Your Image

by associating with the quality and trustworthiness of public broadcasting

Set Your Business Apart From The Competition

in an uncluttered environment where the audience is more likely to remember your message Position your business before an

Educated, Influential, and Affluent Audience

Reach an exceptionally

Devoted Audience that is Hard to Capture Through Traditional Media Exhibit Community Goodwill through your support of a respected, nonproďŹ t public service

CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu

Coverage Area

WFIU and WTIU serve 43 counties throughout south central Indiana, reaching almost 600,000 Households.

ST. JOSEPH

LAPORTE LAKE

LAGRANGE

ELKHART

STEUBEN

PORTER NOBLE

DEKALB

MARSHALL STARKE

KOSCIUSKO WHITLEY

JASPER NEWTON

WTIU Television

WABASH WHITE

TIU HD Satellite

ALLEN

FULTON

PULASKI

HUNTINGTON

MIAMI

CASS

WELLS

BENTON

30.1 30

CARROLL GRANT BLACKFORD

HOWARD

TIPPECANOE WARREN

CABLE Comcast 5 - Bloomington, Bedford, Martinsville 12 - Columbus

CLINTON

TIPTON MADISON

V E R M I L L I O N

WFIU Radio

JAY

DELAWARE RANDOLPH

FOUNTAIN

Time Warner 10 - Terre Haute

MONTGOMERY

BOONE

HAMILTON HENRY WAYNE

PARKE PUTNAM

HENDRICKS

HANCOCK

MARION

RUSH FAYETTE

SHELBY MORGAN

FRANKLIN

OWEN VIGO

- 103.7fm - 100.7fm - 101.7fm - 98.8fm - 106.1fm - 95.1fm

BARTHOLOMEW

BROWN SULLIVAN GREENE

UNION

JOHNSON

CLAY

Bloomington Columbus French Lick Greensburg Kokomo Terre Haute

ADAMS

DECATUR

RIPLEY

MONROE

DEARBORN

JENNINGS JACKSON

OHIO

LAWRENCE KNOX DAVIESS

JEFFERSON

MARTIN

IndianaPublicMedia.org

ORANGE

WASHINGTON

SWITZERLAND

SCOTT

CLARK PIKE

DUBOIS

GIBSON

FLOYD

CRAWFORD HARRISON

POSEY

VANDERBURGH

PERRY

WARRICK SPENCER

Radio and Television Television

CONTACT: Marianne WoodruямА 812.855-9208 | mawoodru@indiana.edu

Radio Proven Engagement, Proven Results Uncluttered Environment

The NPR Audience Age 65+ 16%

Age 50-64 26%

Male 55%

Age 18-24 9%

Female 45%

Age 24-54 20%

Age 25-34 16%

Commercial Stations

6:00

20:00

Sponsored minutes per hour

Age 35-44 13%

Median Age 50

WFIU

Time Spent Listening (TSL)

48,000 Listeners Per Week

7.1

Hours

96

%

take action in response to something heard on NPR per week

76

%

72

%

Median Household Income discuss content with friends, family, and colleagues

hold a more positive opinion of companies that support NPR Source: Gfk MRI Doublebase 2014

npr

$92,700

National Average $59,380

Listeners with a Bachelor’s Degree 70%

npr 28% National Average

$59,380

Television The Destination for Influential Explorers The PBS Audience

TOP

Age 18-39 10% Age 65+ 47%

Male 47%

In Median Income PBS outranks 25-54 55+

Age 40-49 10%

NETWORK

Among adults 55+ in Primetime

Female 53%

Age 50-64 32%

Source: NTI NPower Top 50 Live+3 Cable. Pay, Cable & Broadcast Nets, excluding Spanish Language, Kids, and Regional Sports Networks. Adults 55+. Monday - Sunday 8pm - 11pm.

9/23/2013-9/21/2014

Median Age 62

88

%

more likely to attend music or theater performances

Uncluttered Environment WTIU

Commercial Stations

3:22

15:00

76

%

18

%

Sponsored minutes per hour

pay full attention while watching PBS more likely to have a post-graduate degree

Source: Gfk MRI Doublebase 2014; 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study; PBS Sponsorship Study: Audience Attitudes and Behaviors, City Square Associates, March 2015

CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu

Kids & Families WTIU and PBS Kids: Opening Worlds of Possibilities for Children Kids AND Parents are Watching!

#

89

%

%

#1 In preparing kids for success in school and life

#1 Educational media brand for children Caravan ORC International, January 2015

Caravan ORC International, January 2015

75

Trusted and Safe Place on TV. Caravan ORC International, January 2015

77

PBS Kids is

agree that PBS Kids is a

%

of children Ages 2-8 watch PBS Kids

Caravan ORC International, January 2015

pay attention to sponsor announcements in PBS Kids programming ORC Parent Caravan, April 18-23, 2012

Impacting local families The Majority of Parents Agree . . .

Children who used PBS Kids digital content improved significantly in their understanding of early math skills compared to children who did not use the content.

78% of PBS Kids viewers

Pasnik, S., & Llorente, C. (2013)

believe that PBS Kids Programming is high quality

Exposure to Peg+Cat content leads to notable gains in the child’s understanding of math concepts.

76% of PBS viewers

Pasnik, S., & Llorente, C. (2014) Peg+Cat Content Study

believe that companies that sponsor PBS Kids programs value children Caravan ORC International, January 2015

WTIU is working with local businesses to offer LiteracyLabs featuring mobile, shared technology kits that use learning apps developed by PBS KIDS for children 2-4 years and grades K-3.

These kits are rotated throughout south central Indiana.

Parents and teacher also became more aware of their children’s abilities and more engaged in their learning.

McCarthy, B. & Tiu, M. (2012)

CONTACT: Marianne Woodruff 812.855-9208 | mawoodru@indiana.edu

Online WFIU and WTIU bring public media into the digital space with open and accessible content, available to everyone, everywhere. From the WFIU live streams to the WTIU videos. IndianaPublicMedia.org operates with no paywall.

Target your online message to a qualiďŹ ed audience through our trusted local brand.

The Online Audience

Age 65+ 11% Age 55-64 15% Age 45-54 14%

Male 52%

Age 18-24 19% Female 48%

Age 25-34 24%

Age 35-44 17%

Median Age 40

184,411

active users per month

Tablet 10% Mobile 38%

Desktop 52%

CONTACT: Marianne Woodru 812.855-9208 | mawoodru@indiana.edu

Corporate Partnerships: Philanthropy plus Marketing How does it work? Partners offer financial support to the station and receive media exposure in return. Because we’re a public broadcasting station, we must adhere to FCC underwriting guidelines. Beyond our legal restrictions, adherence to these guidelines helps maintain the value of underwriting.

Because your message is integrated into our regular programming, there is no tune-out factor as with other commercial stations.

Your representative will work with you and your budget to customize an underwriting campaign.

All messages are 15-seconds long and are produced internally, eliminating production costs

The most successful messages are direct: State the name of the underwriter Describes mission, business, or special event hosted by the underwriter Offers a means to contact the underwriter (address, phone, web) Includes the underwriter’s slogan or tagline (when possible) Are written in an objective style that our audience expects and appreciates.

Let us know what your business objectives are, and we’ll customize a program specifically for you.

CONTACT: Marianne Woodruff 812.855-9208 | mawoodru@indiana.edu