JANUARY 27-28, 2020 | LOS ANGELES More than 150 beauty entrepreneurs, influencers, editors and PR professionals crafted sales-driven strategic planning for today's beauty market. Cutting through misinformation and myriad options, straight-talking specialists distilled the principles of generating demand from Awareness To Advocacy, the summit’s theme. The goal: creating consistent interactions with consumers at every opportunity across platforms.
An exclusive interview with Moon Juice’s Amanda Chantal Bacon wrapped an ambitious program that featured foundational courses on the layers and subsections of the demand generation funnel, deskside pitches to editors, influencers and consumers, and direct marketing. With so much at stake, the mainstage events were recorded and packaged for post-show purchases by attendees through BX Replay, a new digital initiative that will be made public in March 2020.
Click here to learn more about the 2020 BeautyX Summit series. 8 THE ANTHOLOGY OF INDEPENDENT BE AUT Y | VOLUME VI, ISSUE 1 | LOS ANGELES 2020
