Anthology of independent be aut y
LONDON, OCTOBER 24-25, 2018 V O L U M E I V, I S S U E 4
LONDON CALLED, IBE RESPONDED
London Beauty knows no borders, and the potential for indie beauty is boundless. Wherever the Indie Beauty Media Group plants its flag, brands, consumers and buyers rally to motivate and collaborate. In 2018, two new hubs were added to the map: London and Berlin. IBE London 2018 in October seamlessly introduced the rock-androll marketplace of beauty innovators to Europe, and the Berlin 2019 show promises to push the movement even further.
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Going global comes naturally for the Indie Beauty Expo. International buyers and brands have flocked to IBE since its New York launch in 2015. With more than 160 brands from 40 different countries on its active roster exhibiting in the states, and a growing European IBMG staff, the London show only accelerated indie beauty’s cosmopolitan future.
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October 24-25 IBE LONDON 2018 The indie beauty rebel alliance scored a new outpost in the heart of England. Indie Beauty Expo transformed a 21,500 square foot space at the Old Truman Brewery into a riot of color and energy for its first international edition in London.
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#IBELondon2018 A total of 71 brands from 21 countries, including Indonesia, Luxembourg, Canada, and South Africa, spanned 20 beauty and wellness product categories. It was, by any measure, the most successful launch event in IBE’s short history. More than 200 buyers from retailers the likes of Boots, Harrods, Harvey Nichols, Douglas, KaDeWe and The Hut Group swarmed the IBE London venue to check out rising beauty stars. The buzz among European press was palpable, too, with
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editors from i-D, Marie Claire, OK!, Popsugar, Refinery29, Vogue and WWD as well as British beauty bloggers Caroline Hirons and The Glow Getter’s Ailish Lucas in attendance. For new brands, their first IBE experience exceeded expectations. “This is what we need!” exclaimed Latvian-born Zane Piese, founder of Atlantis Skincare. “Wine, flowers, amazing, happy people, lots of introductions and meetings...we are very happy to have you here!” Of course, the feeling was more than mutual.
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Feelunique Feelunique and Indie Beauty Media Group: A dynamic collaboration for expo and e-commerce brand curation Launched in July, Spark Beauty is a collaboration between European online retailer Feelunique and IBMG. The new, permanent section of the e-commerce giant’s site allows Feelunique’s customers in the United Kingdom to purchase products from non-native independent brands. IBE London featured a refreshed array of the Spark Beauty collection at the Feelunique booth, the first of its kind for an e-tailer at IBE. “It’s important to have a physical presence when launching emerging brands to a new territory,” says Nigel Lawmon, commercial director at Feelunique. “It’s beneficial for the brand to tell stories and engage with customers, enabling them to test the products and absorb knowledge directly with the brand representatives.”
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Exhibitor Lineup *2017 Best In Show Winner
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ABEL
ELENI & CHRIS
NAYA
Adarci
EMULSION COSMETICS LTD
OLVERUM
ALEX CARRO SKINCARE
essence cosmetics
One Skin
amatera
Gallinée
Organicup
American Wave
Girl Undiscovered
OSCIENCE
ANDMETICS
GLAMCOR LLC
Petite Amie Skincare
ANTONYM COSMETICS
Handmade Beauty
PMD Beauty
Atlantis Skincare
Herbal Dynamics Beauty
Popband London
Awake Organics
Hynt Beauty
PRETTY ATHLETIC
Axiology
ikoo
S5
Ayuna - Less Is Beauty
Innersense Organic Beauty
Sappho New Paradigm Cosmetics
BALADE EN PROVENCE
Joji
SARYA COUTURE MAKEUP
BALIPURA
Kiss the Moon
SKIN DEWI
Bellabaci International
KRYOLAN PROFESSIONAL MAKE-UP
Skin Juice Organics
BelleRadiance
L.O.V. Cosmetics
Spoolies® Hair Care Products
BENAMOR
LANEWAYS COSMETICS
Swiss Smile - CURADEN AG
Bili Beauty
Le Prunier
The Kind Planet Company
BON PARFUMEUR
LEBON ORGANIC TOOTHPASTE
The SIGN Tribe
CATRICE Cosmetics
Love Sun Body
Verdant Alchemy
CLĒ Cosmetics
Luly Gaudiano sustainable luxury
Vitruvian Man
COLLOSOL EAU DE LAIT
Macadamia Beauty
Winky Lux
Cosmydor
Max and Me
Zenz Organic Products
DERMACOLOR
Mila D’Opiz
ELEMENTALS™
MILU
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Congratulations After IBE London, attendees were surveyed about their favorite finds. Here are the brands that were voted as favorites by buyers and consumers.
Alex Carro Antonym
Bon Parfumeur
Clē Cosmetics
GallinĂŠe
Bon Parfumeur
Eleni & Chris
Eleni & Chris
Girl Undiscovered
Herbal Dynamics Beauty
Lebon
Girl Undiscovered
Le Prunier
Innersense
Max & Me
MILU
One Skin
L.O.V. Cosmetics
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Axiology
Olverum
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Anthology of independent be aut y
FEATURED COLLECTION LONDON 2018
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AMATER A amatera is a 100% natural and clean high-end cosmetic brand with an exclusive formula of 12 precious organic vegetable oils selected all around the world and associated with a selection of top efficient ingredients as e.g. hyaluronic acid, coenzyme Q10 or tomato extract for top results. amatera designs a unique skincare formula that adapts to each skin types and specific needs. This tailored-made formula a12 offers to each skin exactly what it needs to maintain and improve its natural beauty as an efficient proage solution. amatera refuses to put any polemic ingredients in its formulas and is really proud to have obtained the vegan and cruelty-free PETA label. amatera is a lifestyle using the best of Nature combined with the skin intelligence to work together in a powerful synergy for a healthy, glowy and beautiful skin. The green beauty without compromise. Let’s try it now! amateracosmetics.com
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AMERICAN WAVE American Wave, a seven-piece product line, sets the new gold standard in care and styling for textured hair. American Wave is a hyper-luxe, prestige product collection especially made for heavenly waves and curls. “We launched the American Wave Service in 2012 to revitalize interest in wave, curl, body and movement in the hair. Now it’s the trend. These six luxurious, high-performance products celebrate and support the timeless elegance, beauty and grace of texture,” says Nick Arrojo. “Each American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also work as one complete care and style system for all kinds of textured hair.” americanwavenyc.com
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ANDMETICS® The andmetics® brand stands for trendy and already pre-shaped cold wax depilatory products. They have set themselves the goal of bringing everything a bit more into it’s most beautiful shape. andmetics® products are time-saving, easy to use & quick in application for the end customer or even for the professionals. andmetics® focuses on their patented and unique BROW wax strips, which guarantee the perfect shape - 2/3 up and 1/3 down. The andmetics® BROW wax strip under every eyebrow, is perfect for a “”do it yourself”” application. All annoying dark and blond hairs are removed - in less than 2 minutes. At the same time, the strip can be used as a coloring template for eyebrow tint - so a perfect 2 in 1 product. BROW wax strips Women, BROW wax strips Men, LIP wax strips, EAR wax strips. NEW, andmetics® product range now includes a professional line for salon treatments, feel free to ask for it! andmetics.com
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ATL ANTIS SKINCARE Atlantis Skincare is an award-winning natural skincare brand, for those that take a holistic approach to life. Made in Britain, with the entire range lovingly hand-made and free-from any irritants, it offers products that transform everyday beauty rituals into deeply therapeutic experiences. The brand aims to introduce a mindful approach to beauty, so users consider all steps of their regime, in order to enhance the process and aid well-being. It is vegan friendly, cruelty-free and passionate about sustainability. Zane Piese is the founder of Atlantis Skincare. A trained horticulturist, with a Masters in Agriculture and a certified Natural Cosmetician, Zane has always been inspired by the healing qualities of herbs and oils. The brand launched in Autumn 2017 with seven hero products and unveiled three new products at IBE London 2018 — Glowing Skin Serum Gel, Velvet Skin Serum for Dry Skin and Glowing Skin Luxury Body Oil. atlantisskincare.com
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LE PRUNIER The story of Le Prunier begins in 1916, when Earl Taylor began farming the rich soils of Sutter County, CA. Over 100 years later, Earl’s great granddaughters Jacqueline, Allison, and Elaine have leveraged their family’s years of farming expertise to launch Le Prunier Beauty Oil, a proprietary, patent-pending blend of plum varietals that delivers antioxidants, polyphenols, fatty acids, and vitamins to the skin and hair. Made from plums that are grown, harvested, and cold-pressed on the Taylor Farm in California, Le Prunier Plum Beauty Oil is a multi-purpose formula that works to restore, replenish, and balance skin. It is six times more powerful than Marula Oil, and eight times more powerful than Argan Oil, rich in pro-Vitamins A & E, and high in Omega 6. Suitable for all skin types, Le Prunier Plum Beauty Oil is free of fragrances, certified organic, vegan, cruelty-free, non-comedogenic, and dermatologist and allergy tested. leprunier.com
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MA X & ME The most important ingredient of all Max and Me compositions is high vibration; making their products more potent in their effectiveness and suffusing your whole being with an exquisite harmony. The products are gorgeous culminations of the plants’ inspiring journey from sun-kissed places to the rare composition by Max and Me. The blends are hand-succussed (LM potentized) meaning their energetic effect is intensified while creating a soft, gentle flow. Violet glass bottles are used so the content is energetically reinforced and protected. Max and Tanja create, blend and bottle their finely scented compositions in the magically beautiful Max and Me manufactory where each detail has been coordinated with loving dedication. www.maxandme.at
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ORGANICUP OrganiCup, the menstrual cup, is a more sustainable, convenient and healthy period product. It’s made from 100% medical grade silicone, it’s free of any harmful chemicals and it doesn’t absorb natural secretions — minimizing irritation and dryness. OrganiCup provides up to 12 hours of protection day and night. Besides being healthier, OrganiCup is also better for our planet. It’s reusable and lasts for years, which means you save the environment from a great amount of waste. OrganiCup is available in two sizes: A and B. OrganiWipes are organic, perfume free, disinfecting wipes for cleaning the OrganiCup on the go. OrganiWash is a 2-in-1 cleanser for menstrual cup users. It can be used to clean the cup and as a pH-neutral soap. All products are certified hypoallergenic with AllergyCertified, and registered with The Vegan Society. OrganiCup was voted among BUYERS TOP 10 FAVOURITES at IBE New York in August, 2018. organicup.com
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SARYA COUTURE MAKEUP SARYA COUTURE MAKEUP is an organic certified line of makeup products offering purity and wellbeing without compromise on product performance. The beauty line includes 100% vegetarian lipsticks, 100% organic eyeshadows and a set of 100% vegan brushes, all packed in a beautiful and aesthetic design. Using the finest natural and organic ingredients, uniquely selected to nurture the skin and enhance the natural beauty, SARYA products are pure and clean: natural, nontoxic, free of preservatives and parabens. SARYA COUTURE MAKEUP mission is to develop a makeup line natural and clean for the conscious woman seeking a beauty brand that she can fully rely on. SARYA truly is #makeupwithnocompromises. Connect with @saryacouturemakeup to learn more. Certified Organic, Cruelty Free, Gluten Free and Made in Italy. saryacouturemakeup.com
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ZENZ ORGANIC PRODUCTS Natural and organic beauty and personal care. Zenz organic products work for a more healthy and sustainable beauty industry. The choice between healthy hair and a healthy environment is a choice you do not have to take when working with Zenz Organic Products. Zenz Organic Products offers a complete series of hair care, styling, makeup, color and skincare/oils. All products are made of the finest and cleanest natural ingredients such as organic cold-pressed avocado oil and organic purified aloe vera. A high-quality professional series that cares about your hair and skin, your health and the environment. The products are certified with Nordic Swan Ecolabel and AllergyCertified. The Product portfolio contains unscented and scented products. With Zenz Organic Danish-produced products you avoid silicones SLS, MI, parabens, PPD, PTD, resorcinol, ammonia, and microbeads. If you are interested in hearing more then please contact Sales Manager Henrik Wendler at hwe@zenzorganic.com. zenzorganic.com
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Exhibitor Press BEAUTY MATTERS
FORBES
REFINERY 29
These are the 5 Brands (and some more) with High Marks of Indie Beauty Expo London
September: Little Black Book Of Health, Beauty And Wellness Practitioners
Small-Batch Beauty Brands That Will Help Save The Planet (& Your Skin)
Click to read
Click to read
BRITISH BEAUTY BLOGGER
FORMULA BOTANICA
Verdant Alchemy Breathe In Bath Salts
Vlog: Indie Beauty Expo London 2018
Click to read
Awake Organics, Verdant Alchemy, Alex Carro, Olverum
BRITISH BEAUTY BLOGGER
Click to read
Indie Beauty Expo London 2018
GCI MAGAZINE
Awake Organics, Evolve Beauty, Lebon Organic Toothpaste, Vital Proteins
10 Indie Beauty Innovations from Around the World
Click to read
Emulsion, Handmade Beauty, Zenz, Pretty Athletic, Ikoo, Joji, Balade En Provence
COSMETICS DESIGN EUROPE Key Trends from Indie Beauty Brands in Europe Click to read
Click to read
NATURAL PRODUCTS Indie Beauty Expo’s UK Debut In The Capital
COSMETICS DESIGN
Atlantis Skincare, Skin Dewi, Adarci London
Indie Beauty Expo London 2018
Click to read
Awake Organics, Winky Lux, Girl Undiscovered Click to read
POP SUGAR
ELLE
Why You Should Care About “Blue Beauty” Just as Much as Green Beauty
4 Under-The-Radar Beauty Brands That Are All About Wellness Awake Organics, Winky Lux, Girl Undiscovered
Cosmydor, Ethique, Le Prunier, Love Sun Body Click to read
The Kind Planet Click to read
THE GLASS MAGAZINE Indie Beauty Expo London opens in October Awake Organics, Evolve Beauty, Lebon Organic Toothpaste, Vital Proteins Click to read
WGSN Indie Beauty Expo London: Why you should go and the top brands to watch
Awake Organics, Elvis + Elvin, Verdant Alchemy, Hynt Beauty, Axiology, Love Sun Body, Cosmydor Click to read
WGSN Discover - Indie Beauty Expo London 2018 Luly Gaudiano, Bili Beauty, Verdant Alchemy Click to watch
WOW BEAUTY Indie Beauty Expo: What We Loved!
Awake Organics, The Kind Planet Company, Verdant Alchemy, Balipura, Adarci London, Macadamia Hair, Organicup, Joji
Click to read
REFINERY 29
Click to read
13 Cool Brands We Discovered At London’s First Indie Beauty Expo
WWD
10 For Today
Awake Organics, Elvis + Elvin, Verdant Alchemy, Hynt Beaut y, Axiology, Love Sun Body, Cosmydor
Alex Carro, Remove & Chill, Ikoo, Bon Parfumuer, S5, Elvis + Elvin, Milu, Girl Undiscovered,Joji, Verdant Alchemy, Eleni & Chris, Awake Organics, Le Prunier
Indie Beauty Expo Readies for First European Trade Show Click to read
Click to read
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Show Report
Exclusive Trend Report INDIE BEAUTY: THE INNOVATION GENERATION Our team at Beauty Independent matched the intensity and dedication of brand innovators to capture all that was eye-grabbing and groundbreaking. Editors and photographers engaged in months of pre-show prep and post-show production as they corralled the most significant trends at IBE’s biggest show. The result? An exclusive collection of eight trends and 24 brands forging new growth in the market.
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NOTEWORTHY TRENDS FROM IBE LONDON 2018
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Show Report
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Show Report
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I’d Lather Not
Today’s girl on the go doesn’t even have to stop at the sink to wash with soap and water if it’s too onerous for her. Brands are coming out with wipe-on and -off liquid cleansers and toners that require nothing more than a cotton ball. Pretty Athletic, Gallinée, Girl Undiscovered
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Show Report
2.
QuasiCustomization
Not everyone has the hankering to become a beauty brand founder, but many consumers wish they could tweak store-bought formulas to meet their skin’s ever-changing needs. Brands at IBE London met consumers’ desire to play at-home formulator by creating customizable skin, hair and body-care ranges. One Skin, Emulsion, Alex Carro
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Big Mouth Strikes Again
Kissers continue to receive the creative attention of the beauty industry. From at-home devices to no-needles-necessary pout plumpers to formats designed to deposit long-lasting color and more, brands unleashed pucker innovations well-positioned to grab shares of the $1.9 billion global lip-care market. Clē Cosmetics, PMD, Winky Lux
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TTHHEE AANNTTHHO OLLO OGGYY O OFF IINNDDEEPPEENNDDEENNTT BBEEAAUUTTYY | | VVO OLLUUM MEE IIVV,, IISSSSUUEE 34 | | NOECWT O YB OERRK 22001188
Show Report
4.
With Nail And I
Whether with intriguing natural ingredients, unusual formula formats or eye-catching packaging, nail brands at IBE London were doing what indies do best: unveiling products that aren’t in the arsenals of mainstay beauty behemoths. The Sign Tribe, Balade en Provence, Handmade Beauty
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Show Report
5.
Pen Station
Brands were sticking it to us on the show floor with new products in petite pen-like packages. These portable creations were designed to refine eyes, lips and face while only taking up scant space in makeup bags. Oscience, Eleni & Chris, L.O.V.
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Show Report
6.
Products with Pedigree
In an age filled with mass-produced merchandise that falls apart fast, there’s a yearning for the goods of yesteryear. Beauty companies are responding to that yearning for brands that turn back the clock on manufacturing and aesthetics while springing forward on formulations. Olverum, Cosmydor, Benamôr
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7.
Accessible Color With A Conscience
In the clean beauty segment, where brands are clustered on prestige retail shelves, the idea that a business should be about more than just sales has become commonplace. Today, every segment of the beauty industry is boiling over with brands considering their impacts beyond the bottom line. Katrice, Essence, Kryolan
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Show Report
8.
Mother-Loving Products For Moms-To-Be
A handful of brands at IBE London realized that the time when a woman is expecting and immediately after her bundle of joy has arrived should be an occasion for pampering calling for more than just a scented candle and carefully-wrapped soaps. Abel, Balipura, Atlantis Skincare
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Registered
Retailers abeautifulworld
Dr Rabia Malik
KaDeWe
Naturelle Oy
Target
Alyaka
Eco Beauty Crew
NEXT
Tesco
Amazon UK
evolve spa + boutique
Kussmund/karecos handels gmbh
The Beauty Editor
Fabled by Marie Claire
Kuymi
Niche Beauty
Anthropologie
Nook Beauty Concept
The Beautyaholic’s Shop
ASOS - UK
Feel Good Matters
Organic Lifestyle S.L.
The Hut Group
Attariat
feelunique
Origins of Beauty
Aura Spa + Beauty Studio
Fenwick
The London College of Beauty Therapy
Babassu
Fern Skin Clinic
BARAK SHOSHAN HAIR DESIGN
Fitty London
Bath & Unwind/Koan UK Ltd
Fortnum & Mason
Beautsy Beauty and the Boutique Beauty Bay Beauty Heroes BeautyMART Birchbox
Foxwood Salon Gebr.Heinemann SE&Co.KG Glossybox Glow Organic Glowing Space
Boots UK
GreenGlam Naturkosmetik Dr Kraus KG
Cardamomo
Harrod’s
Carter and Bond
Harvey Nichols
Coated Salon
Health & Her Ltd
Cocoon Skin AS
IKIGAI Global
Cos Natural
IL living
Deity Skincare
Indulge Beauty
der ZEITGEIST
instantbeautyfix.com
Dermocular / Mondial One Group
Itineraire Beaute
Detox & Moi
John Bell & Croyden
dm-drogerie markt GmbH + Co. KG Douglas
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Flint
JCAPOTECARI JOYCE BEAUTY HONG KONG LTD
labellacarmela.com Laconicum Le Fix Le Visage Day Spa and Skin Clinic Libelle International Ltd Lisa Scharff Organic Beauty Studio LMS Beauty London Beauty London Loves Beauty Love Makeup LuckyFace Luisa Via Roma Spa LUXNORIA Lynn’s Apothecary Make Me feel Makeup Bag Mangolds GmbH MINTD BOX MissPalettable myBeautique N Brown Nadia Perfumeria Nails to Perfection LLC Namshi NaturalBeautyGroup.com
Passion Beaute Plentiness S.r.l. PRINCESA DE SAL Pure Source Ltd QVC UK Ramsay Pharmacy Rare Beauty Co Reina Organics Roccabox Scorpio Worldwide Secret Garden Village Bali secretsales.com Selfridges Sena Spa at The Teton Club Shen Beauty showcase ShowcaseBeauty.com skin and grace Skin Organics Ltd Space NK Stars&Sage StarShop, LLC studio 1872 Superdrug Stores Plc
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The Portland Girl The prescripteur The Rake Magazine Think Dirty TJX Companies TJX Europe TopShop Townhouse Partners Limited TwistBe U & Your Skin Ulta Beauty Victoria Health Ltd Vita/The Cosmetic Group AS Volie Wolf & Badger World Duty Free Group (Dufry) Yoga Matters Zalando
IBE does a great job for brands and for retailers. For brands it’s a great platform to expose their brand and to introduce their brand to new markets. And for buyers they make the selection of the most interesting brands —Joel Palix, CEO, FEELUNIQUE
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9 Out of Often
Cent Magazine
Amelia Freer
Citizen Femme
Amesstagram
Clean Beauty
AND BLOCK MAGAZINE
cleanbeautyinsiders
Another Magazine
Content Beauty
App Fab News
Cosmetic Design Europe
Beautii
Cosmetic Seeds
Beautisserie
Cosmopolitan
Beauty & Style Edit
Daily Mail/Freelancer
Beauty and Hairdressing
Dazed Beauty
Beauty Bible
Diary Directory
Beauty Junkie in LDN
Eat Sleep Organic
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TBC
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Thank you! The Indie Beauty Media Group thanks the international entrepreneurs whose fire and fearlessness are building independent beauty around the globe. #WEAREINDIEBEAUTY #IBELondon2018
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Macht Euch bereit für IBE Berlin! “Get ready for IBE Berlin!”
It’s time experience the growing phenomenon of German Beauty (or, as Allure calls it, G-Beauty). Berlin is the gateway to DAK (Germany, Austria and Switzerland), the German-speaking demographic that forms Europe’s largest and strongest economy. It will also be the host city for the IBE Berlin 2019 in March. DAK is home to some of Europe’s largest Beauty retailers and they are committed to diversifying their SKUs.
Rapidly becoming the center of innovation in Germany, Europe and its eastern neighbors, Berlin is still an accessible and affordable city for exhibitors and attendees. IBE Berlin will support European entrepreneurs seeking a platform and network that supports their efforts in German-speaking countries. Additionally, IBE Berlin is an unprecedented opportunity for nonEuropean brands looking to expand their reach to the continent.
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IBE BERLIN 2019 March 22-23, 2019
Station Berlin Luckenwalder Str. 4-6 10963 Berlin, Germany
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