Following Up On Leads

Michael Dormagen Director of Marketing

On May 15th the marketing team received an email from Monica Dellinger, Executive Director Community Charter School (CPCS) requesting someone to contact her. She had received our name through another Charter school in Gastonia, NC and then looked up our website and filled out the contact request.

The lead was given to Tracey Davant who has been with Indoff for a couple of years and who works as a team with Carrie Sharp and Kristina Venable – both of whom have been with Indoff for over 10 years.

Upon receiving the lead, Tracey immediately contacted Monica and met with her the following week. CPCS is an excellent K-12 charter school in North Carolina with 620 students. Tracey & Carrie learned that they had a need to outfit rooms in a new facility.

At the NSM in November, Tracey had made contact with Mike Schmitt at WB Manufacturing. Tracey felt that WB has several products that would be a good fit for this client. Learning of their price threshold, Kristina researched similar products that would better fit their budget and deadline. COE, Essendant, Wood Design, Safco, Ghent, Virco, Scholar Craft, SP Richards, Claridge & Liberty Flags are the main vendors.

After additional meetings to better understand the scope, project and needs, the client moved forward with their first order ($286,000) and the install is scheduled for the first week of August. The team is still working with the CPCS to pin down a few other areas in the school, (that could provide another $50,000+).

The success of this Indoff Carolinas team is built on working in a team environment….and relentlessly following up on leads!