Дизайн 1982 / 3 by Industrial Design Bulgaria

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ANapdx ActuH u e.a npozpaMva pyko 46

4t3ad|, 1982,

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3s. I.qnanH, 1982, a 3, c 56)

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DESIGN

in the eighties: take a gtinpe

into lercnce conQnk chtal batl,

development. structurc

ot rhe corcante

oesign.

BAa, 313, p.33lDesisn,1982,N 3,p. s.6) Eke

glimprc into Te.ence

Caoantc statbatt...... .. .. .. ..s Why na*et @arch nust cotuewotd. . . . . . . . . ... _.....7 Ahe, i.a n

Can's Corpo rate

d$ign Setvices

- ot@niz.tian ...... .. ..a Snndituvian dosign. ... . ...... .. t3 Plasti.s gtoq up . . .. .. .. . _.... .19

ference Con@n about the d6ign devetop ment prcblems. Engthh designe6 abthd. fendercy to standadizing rhe daign prc.

ducts. lnteio/ desigh and staphics jn the eightiet- ConEn Asociat* - ptospets

aDd.ctivity ., .....,

nethod fot conplet

desisn

WHY mtket tesearch nust come stond. Design, 1979,370, p. 76 77 lDesign. 1982.

. .......24

Forcigndesisne4 wotks... About the detign education. . Tho Centet fot science and

...... 2A . .. . . . 3e

t{hnolosy inPrague............ 40 rhe *ientific and.echn icat infohation helpr the desigre,s. . . . . _41

News.............

_......

.Sixth n@ting fot cootdinating

It the ha.ket Besfth at@ys d*isive for putting the specialins on .he tisht nack. Neessity of expetihenting when intoduci,g new ideT. Examptes of tume apt desiqnet's deElopment with grcat mrket succest alrhoush

Cohpothioh,Aeka, 19A3...... Rtitkh Schook Design

Consultdtion

.. . 44

ice

foteryonomics............... Aibliogtaphy.................

rHE MBA supptantt the RFA in Ametihn Can's detisn dLection. lndustiat detjsn, 1980, 56, p. 4246 lDesign. 19A2, N 3, p. a-l2)

Awad 1982. . . . 46

PLASTICS gtow up. Detisn. lgBO, 37g, p. 36.39 lDesisn, 1982, N 3, p. tg23) Development of the plasti.s indurttv in the tixtiet and vrcnties_ ptasrbs a, subrii

tut*. Prcduction problems.

Contume6

about design. Link bet@h ptoduce$

MISHEV, P. An attemfi ro crcate nethad fot conptet detbn. Ddsis,, 19A2, N 3,

Ptize.,.........,.........45 . lCSlD Philips

Chahcteristi.s of the deElopment of SQndinafian desisn. Dktjhguhhed dqisrers rrcato6. Fotms ot detisnet s activity. Daighec oryani2ationt. Educetion. Awards

not ih @mpti.nce with

the

ienrific @tk on thethene " Delelop i ng rcie ntif ic bav s, na.dards a n d requ hemeh ts of desiqh ......... -........43 F n! I nte,n ational Des isn

DIMITROV, L, Scandinatian design. Desjgn.

46 46

George ALsten

and his prog

nins the managenett af the Coeotate Desisn Se.ices. Ptobteht and de.isio,s. Acti,hy of desisne^ and then prcfeslotut

National aims and tasks rcgstding desigh.

New nethods of rcsearch and d5ignjng. Cohptex deslsn ot ihdustiat products. Examinatioh, inveiisation and prcietins the ttructure af a consuneft cohplex. Systematic .ttitude ahd synehatic anatysh of desisn. Necessity af devetopjhg nethods

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Ha xyaoxecrBeHoro

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"4nadH", tlo 370,

1979

npoy,rBaHero Ha fla3apa Moxe caMo aa H, noacKaxe, KlIe e Hai.

vro6Ho aa Haco{t1M ftpceHrnra cu

(BrnpeKh, ce {ecro nr h roBa e noa clMHeHxe) . Ho He e B clcronH,re aa cr3aaBa l4aeu BMecro HacNIHoro or Hat-cnonyqnrBr4re uaea 3a $3aenud 6Fr cBFr 6e3 yHruroxrrenHoro snrF she Ha npoyqsaHhFra Ha na3apa. HanpuMep, aKo ce aonrraMe aa norpe

6"ren,re

Karo pa3xuureHue. Hox're "64K" noFsl4 Ha na3apa

shFr

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ce c

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3a aa ce Peu,

npor3Boahren caMo Ha co6crBeHara npeqeHKaA!,rru roahH" r3non3BaHero ra cepHuF qsFr 3a onaKoBkr Ha quraph 6eue o6FBeHo 3a "ra6y or cne{ua

62:7.05.003

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aa ce

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nonrruKa

noHacroFU]eM BcFKo

Dp-

roBcko noa€neHhe pa6oru Ha

cBoF

rxu

llcnN, rpynhle 3a p€knaMeB anani . 3a ^nartH An3aiH fa ona poko norpe6nerre, KosKu sfpMeH cr4n /.pYnara B ' T€ €aHoBpeMeHo npoeK OyK EpyK. rhpar h plKosoasr apoekr/re. Haa 90% or B!3noxeHrre au3airHepcK, Fopa{Ku nocnnBar ot 4! peRropile Ha pa3nhqtsfie rlp.oBcK4 i:oreneHhF noa 4opMara tsa 4ckaHe 1! !r32iiH Ha onaKoBka rnh h3,1en(e,

Koiro

KnleHrt, Ta3, AeiHocr no

nop!ex1r.

nara B

noapo6Ho

AMeprKan KeH npaBtr aq3aiHa

40%

ropure .a noaqhHeHr prKoBoaurenu. re Ha nerre 4r3aiHepckq rpvnh: rpv-

npoekrqpaHero. B pe3ynrar

npoeKra, Moxe aa ce Br3noK,

akrqBu3!paHe Na au3aiN.ireHnpa c qen aa ce npoFBu no'ronaMa rHxur. arrBHocr u aa ce u3ne3e or uHepr-

npFko Ha 3aMecrtsfk arpek

ce u3rorBfl easo MHoro

TaKa ee, oKono ca

or .phxoAfre

or au3aiB

Ar3aiN.uetsftpa

onakoBKh, OcruH Lrtrrxpa KoHcepBHhre Ky XopMen Karo yciex B ra3h 06. Na

nacr. i'Halrara +upMa aocraBF

KoH

cePBfure Kvrtr4 3a uVtskara

Xoo

o6clxAar npeArMcrBara h HeAocranr.lfre Ha daKra ar3aiHep.Kara aei Hocr $e $rpMara aa ce plkoBoar or

nproBeq. T. Xai,GrpyAHrK Na CrMicif or aeBer rol,Hq. or6enF3Ba: 'Eaqts.rBeHoro paqroHanHo fe

qo/ cnopea MeH. eafH Heau3aitsep aa

prKoBoa, ah3atHepk e daKrlr, re MHo.o {ecrc rBopqeckure pa6orHuLru HE CA CKNOHH' AA KOH

takryBar c sucuero p!koBoacrBo. Axopax OcrqH, Koilro e npeB!3xo. aeH opraNu3arop c npaBinHo orro ueHue KrM ecrerfKara,3Hae KaK pa3

caxaaaar Blcurre plKoaoarrenr." ApV. ah36nHep 3aFBFsa,qe "G. LrecrsyBa phck, xopara Kotrro 4Mar

Pa6orara Btr 6eue nnareNa. Takz ee XopMen ce oKa3a

npo6neM, Bls Bp!3Ka c Ar3allNa aa ce o6!pNar 3a noMour K!M aBroprreo6nacr. Bl3MoxHo e earH Heatr3aiHep aa ce s3kyu, caM aa peu ro3h B!npo., 6e3 aa qMa Heo6xoaxMara KBanrdqKaufF 3a ro

ao6!p KynyBaq

Ba." HFMa AaHH, o6aee, qe r;koBa

tsa

ron. Hue u3MeNrx. Me rexBuF aq3ai!, k.ro npepa6ov xMe rpad"qHara 3a d,pMeN

cvn.

cac

nporpaMara

Ba rexNuA a

3aiH.'i

LleHrpanu3rpaHero Na au3atHa

B AMeDfKits Kef aoBere ao

rpya.

uKoHo-

H6 cpeAcrBa, Ho I Ha HanprMep, eAhH orxBlpneH

npoeKr 32 Krpn, c TtproBcKara Mapka "Tana ' c-a npqnox/ Bnocnea cIBfe 3a npo/3BoacrBo Ha apyra r!p.o8cKa MapKa. ToBa cnecrh K!M 15 000 Aonapa 3a NoBo npoeKrqpaH€. OcBeH a/3arHerrckara aeiiBocr,

OcrrB ycna aa qeNrparr3ipa , h3 BrpdBaHero tsa BcucK, neearapcxu ycnyr, 3a dhpMara oure earH ,3

Ha cpeacrBa. npaBhnHo p!KoBoAcrBo. Aa3atHepqre Ha AMepuKaH Keh

OcruH e r3cneasan pa3nrctsr no

xapakrep '3an4rBaBha ' npe3 nocnea H re roa4tsf ! e ycraHosun, ee plKo aoarrenhre Ha raprotsckhre noaere HqF 8ce no'qecro ch nocrasnr Blnpo c!re: 'iKaKBo MFcro onpcAenF Ar3aiNlr fa eafo h3aenue?", i'He rpFoBa

nf aa ce

nphBnece.

af3anfep npf

npoeKrfpaHero Ha HoBo tr3aenfe?'

OrryK roil

npash

''AaKDr, ee ce rlpmr KoHcvnraqhr or Ar3ailNepure , ee rc ce rperupar seqe xaro PaBHocronHr naprN6opr, e aoKa3arencrao, ce Hre p!KoaoafM

62.001.2:7.05 {48)

CKAHAI,lHABCK14FT AI,43A'H

AuMrrpoB qllnE

apx. nDAMBn

CKaBAxfaBcKfre ctpaNr, oqep. raBaLlh npe3 20re .oahBf tsa BeKa "KynrypNara nep/+ep F" Na EBpona, ce.a 6, rpF6Bano aa oraaaar 6na.o aapHocr sa 3a6enexrrenHxre c, rBo pLlx, Kohro hM aoHecoxa cnaaa u Ha fpaBhxa BhcoxrF ecrerrsecK, BKyc cxMBon Ha HaquoHanHa h3FBa, KaKro HABCFKlTE, A43ANH!T

cKfre crpaHh e pe3ynrar rpaaxLlh,

Ha xapMo

3aHaFrure

l4cropaceckr ryk ca

3rrpanh peuaBaura pons rpaa/utrrre Ha SavxaF tr BepHhFr ycer Ha ro' neMhre Maicropk tsa apxrrekrvpzra eaN, or ManKoro, Korro 6hxa

Mo.nf aa peuar KoMnnekcHhre npo 6neMh Na xu3reHara cpeaa

uaeaa

EpiK fyH6p AcnnysA (1885 1940), drHnaHAeLra AnBap Aanro (189719161

, aara949a Aptse

(1902 1971)

FKooceH

h ap.

Yrpex

6rpMrBraM,

N4rnaHo,

apyraaej tsa MHoro6pon

Nur€ perpocnekrhBHtr u3nox6r Pa6orara

trq3aiiHep Ner3MeHHo ce xapakrepr3hpa cr BepeH noaxoa np/ peuaBaHe Ha npo6neMhre Ha xrnquHara, npo ,3BoAcraeHara I 06urecrBeHara cp€aa; MHoro Brcok npoeKraNrcK, pe3ynrar no orNou€Hre fa xyaoxec rseHo nnacrhqHrre pe0eHhs; u3non 3BaHe Na rHrepecHrr

/ nokpfruF; oph.uHanst koHcrpyKrrBBu peueHh. I npeuu3Ho ,3nlnHeHre Ha oraenHqre eneMeH rr, Bp!3Ktr tr aeraiinr. Pa3Hoo6pa3Hh ca nprqrHur€ 3a sucoKoro npodecroHanHo HuBo Ha repxanh

ax3ariH.

Tvk ce Ha

MecBar rpaafqrqre/ 4rnoiodusra, Ha nprpoaH!re 3aKoNu Ha Kpacorara, 6orarcrBoro Ha cypo

TpaahqroNtso chreH B 06racrra r€Kcrrna, cftKnoro14 xe paMxKara, aHec cKasartsaBckrFr ar3aiiH kare.ophqHo tr crcreMHo e 06o6nacrh Na MauhHo. crpoeHero , eneKrpoH{Kara, xhnxu1'

a qtsaycrpra' nq3auxF. Hanrqe e q npaBrnHa arp.

Hara, npoM/uneNara

Na Me6ena,

.paacKara

3a peuasaHe

coqhanHo-hKoHoMrqecKxre Irpo6ne Mx Ha o6urecEolo; qyBcrBo 3a coLruanNa aHraxrpaHocr

rBopuurei BvcoKo HxBo

Ha o6urec

cpeaa. l,43aenx8ra Ha cKaNAuNascKrre

crparu 6enexar nocrosHeH ycnex Ha acfqKx NaqroHarHu npernea, 3a Ar3aiH, a cluro raKa u Ha Me6erHhre KbonH l-1

napux;

yqacrue B npo.pecrsNrF npoqec fa pa33ur e. aeBh3lr "ar3anH 3a qen'1F cB8r" ,Ma onpeaeneHo cralpxaHhe - B cKaHArHaBckhre clpaqq anai-

Nlr

e npeaNa3HaqeH f3Kn

MacoBfF norpe6fren M HeroBrre tsat ao6px tr3aenh8 vqacrBar a exeAse34ero Ha 06 KHoBeHqre rpyaeurq ce. BhcoKr8r pe3ynrar He 6u Mo ft. aa ce ocluecrBf 6e3 ao6pa op

raNu3a(fF Ha npoue.rre Ha npoek-rh, paHe, npoh3BoacrBo x3aen{Fra; 6e3 HenpeKlcH€rr8 crpe-

Mex KLM npoyeBaHe

pranf h rexgono.ur; 6e3

Nayqs!n

noaxoa h ctrcreMBoro fnaNhpaHe Ha rra3rra6orBaBero Ha u3aenrF, clo6oa 3eHu c o6lrecrseHxre norpe&ocrr.

cKaHArHaBcKure crpats!

npoyqBarenHxs, npoeKratsrcK{ npo' Lrec

np€o6pa33BaHe

o6!.recrBeHa cpeaa ycacraar BcrcKx ar3aiNeptr. HepFAKo re clrpyaHrear

aKrkBNo Ha npo43Boarrensre

npe3

uerua cu raopqecK, n!r. Aanro 3ano{Ba cBoxre nlpBr

AnBap ekcne prMeHr!1 clc cnoecra alpBecuHa npe3 1930 r. BIB d'aHnaHAckoro npeanpx.

Fr,1e "Acko". san roneMs Me6enHu npeanpuFrxF B cBera, kraero GrpYAHxqar arnrh .oarHtr rBopuh Karo npo6. apx. ApHe HKo6ce8, au3anHepxre Eepo AapHko,

EcKo naFMhec, 14Mapu TanuoBaap€ a

Ap.3a npoqyroro aarcKo Me6enHo npeanpxFrue "oprq xaHceH", ocHo BaHo npe3 1872 r. ca pa6orunu !1

pa6orFr: npo+. apx ApHe AKo6ceH. Vlo.eH naceH, [,1apr l4aM, ]$e1XarH, 't3

Aat.:Ku Me6eneh dBanH nbp6uFr crcn aa cbupMara "Opua XaHce9", 1875 ,.

Weedcku MeOeneH du3anr ApHe Hopen,1972 ?.

nuLueqa MaLuuHa "HopdeH" KH yd EH zenxap.), 929 r., AaHus

Au3anBep netep 5pyH, AaHus

Me6ehu Ha eodeqDA utsedcku

Hopeex(Ku MeOeneH du3anB

apxurekt fyHap AcnnyHd.l931

Me6enu Ba apx. Ansap 3a

TopMor) ArHec,1972 e.

ABedcKu Me6ereH du3and Kane CnaaK,l972 2.

Aatro

fupMata "AprcK", 1933 35

KaMnteKcHa nporpaMa ot ctonDee du3ad4 Ha npo6.apx. ApHe flKa6ceH 3a 6DpMara "Opuq XaHceB",

Ten*u3opu "6eoBumH", Madenu 601 u 3540 dd3ang ha dupMara "5aH,

u onydceH",AaHus 16

hH.lapMdttuaBsa cucteMa

xutuup

!utaiHepu Hrnc XaprMaH u FH Tperept,.qa!uF loMaKuHcku ..AoBe ot syryh

6upMara "Apa6us"

nu3aiHep AH rD HypMecdueMu, ODHnaHdua

CaMoBan dd n6tu acurcn

Aa,cKara Hazpada

3a du3anH. Au3adHep E6 AuBdepvn

npu6opr

3a xpaj-"de. Au3anHep CBed

Cuv|d, AaHus

BepHep naHroH, npo.b. apx_ l.aopH YrqoH, SLopr [4o.erceH, XaHc Ber Hep. ToneM! Me6ens 3aBoai h dxp Mu ca c3ap32H| c trMeHara Ha ar-

3aiiHeorl clc "CrpaHAa" {HopBerrF) c nerep Oncs,K, "EnnepceH" (Aatshs) c AHApe. ac XaNceH, "lt4yypaMe" (OhHraBa"s)

Apyxecrsara Ha

cKaHAxHascKtrre au3aiHep, cneHVBar s l!4exav HapoaHhF clBer Ha opraH'l3aqrrre 3a

npoMuuneH

3anH

(tlKC A).

Apyxecrsoro ah3anHephre B ,4aN,ru e c!3aaaeHo npe3 1954 roa., OuHnaHAcKuFr c!83 3a np noxHh q3 Kycrsa e ycpeaeH npeah oKono 100 Na

roar4Hr, a O6eArHeNhero Na CiHnaH.

Ackhre atr3anHep'r

(OPHA[4O)

Au3aiF qeHrpoBere B KoneHXareN, Xen3uHKu, lvlanMbo q ApyraAe e Aa noAqoMa.ar pa3B!rrero sa ar3aiiHa

aa claeicrBar reruLrecKoro Nrao Ha r3aenrFra a or-

Aenrqre crpaHh. Te pa3nonarar u c nocroFHfo aei'crBalrr 43nox6i 3a 43BlpuBaHe Ha npo6ec'loHaneH nper. nea fa Hrsoro Na au3a;HepcKara npo. AyKquF. Ah3a,iH-ueHrpoBere ca u cpeauura Ha ox!8eBa kyrrYpNa AeiiHocrl opratsu3 par KypcoBe,

ceMrtsapi, pa3.oBopu tr cpeq, Mex

, apyrx cneuranucrh, 6unMtr 4 ap.

oue npe3 1911 roa. Karo apyxecrBo Ha xyaoxH qrre.aeKoparopu. npe3

Ay xyaoxHurlf

apyxecrBo Ha ak3aiiHephre.

clpaHh ce nptrclxaar cneurl.nN4

1957 roa. e ocHosatso llleeacKoro

cKaHAtrHaBckure crpaHh 16

3atHepckure 6bpa ca H*asrchMI .urq pa6onl KaM roneM, npoMrurneHh drpM". Au3anHepxre Morar A€ 6!Aar cBo6oAH14 npoeKratsTu, ltarHh unu xoHopyBaN, carpvaHr,lur4, KoHcynraHrx u noenoaasarerh no noAroroBkara Ha aBaiHepu B crpafx ce ocl!tec

cKaNA'lHaacK4re

c 6o.a h

yce6Hq 3aseaeHtrs

,HrepecHh rpaArq,1,l: B AaHhF roBa e Kpanckara aKaaeMuF

3a h33u1ru rl3KycrBa/ BrB o'1HraNAqB - YHusepctrrerlr 3a npoMhDneHo k3KVcrEo, B IlJBequF AapxasHoro yqtrn,1ure 3a 3KycrBo r.1 ah3aiH B CroKxonM q YeunvllJ:ero 3a au18

MHoro ao6pe opraHx3rpaH: e ,HSopMaLrfoHNara u nponaraHAHa AeiHocr Ha Au3aiiHa B ckaHArHaBcKrre crpaHu, TnaBHara 3aaaea Ha

npoxekur!1

BlB Bc'1{K,

ckafahNaBcK, Ha

qhoHanH|4 Harpaax

xeHuF 3 06nacrra sa a43anHa BlB

or 1961 roa., BlB Aa. or 1965 roa. I r-H. O!pMr,1r€,

OuHnaFAxF

HnF

quulo u3aeruq Na.paau/ nonyeaaar no{er|, arlnnoM' h npaso aa x3non3Bar cneuran Hr dxpMeHu errKerh 32 HarpaaeHhre nnaHoMepHo opraHq3upaHqFr npoqec BlB BcxcK, eran, Ha a!3ari Heockara faMeca, BrcoKoro HuBo Ha

KpaiHrre pe3Ynraiu AoKa3sar nonc HA CKAHAUHAACK'TC Ha pearqa cl!.lecrBeHu npo6neMq Ha xrnulqHara,

crpaHt a peuaBaHero o6urecrBeHara

npou3BoAcrBefara

III14POKO HABNU3AHE HA

62.001 .2: 7-05.002.3: 678.5.004

N'IACTMACI4TE B 5!1TA

CDD.aHDc

AutdtH

l)9.

1980

B6npeKu naeuuasaaeta Ha ueHure H.

npa.JyRfrr ecte0cfsue

ra refpanHara

Kpu3a, ntacfMdcDre npodln)Kaeat da BMe(:r6at crcMaHa a leFH C6dNuK ucted1a DpuctHa UnacrMacoBrre cronoBe

prep llerrlH,

dfpa!e (c(raafpaH€ ra df.ypf)

nlr

npe3 1960 ..

sneqarnsBauri aq3aii. HepcK4 xpyMBaftrs. Ho HcaaB!c!,Mo or roBa, r€ Bce oulc ce npof3eexaar, re Bece h3fnexa:r cMedHo ocrapenf. ToBa 6axa nlpBfre cronoBe, f3uFno u3pa6oreHh tlp6!r, ceAanKara , Kpakara ce i3

rpyKu,8. B npoalnxeH e tsa aecert .oai|u ro3f cron 6eL!e o6pa3eu fa Moaara. HeroBLre pa3nfsaLl, .e dopMf 6FXa B3arMcrsaHh npu c!3AaaaNero tsa apy., npoeKr/. 3a dop. ro3u npaKr/qeH I ec6FXa Hyxts/ 90 cekyf Ha

ar. aoKaro clu]kFr Moaer, r3pa6o reH or rpaafuroHH Marepran4, BknoeBa 18 oraen!f cacrf, Bc.ka

rlfosHo 6ypHoro pa3srrie

Ha nnacr MacoBara npoMrrneHocr cner 1973.. 06hkHoBeHo ce o6sctsFsa c qerBopBo-

3aBnaasxa datsra34Fra !a

Ha npaKrfka

3anHeDf aoph Na nor

re, npou3aoarrerhre, pe6rrenfre. ToBa 6eue clB'reMe!

srFr caFr ! 3

.n€xaaxa "KnacrcecKr" noFsuxa 3a nlpBf Te clqerasaxa

nonrpa,

"3pa60186, crno6FBa 3a 16 pa6orN, onepaqrr_ Cronlr tsa tleHDH ce noFB, ro

3a u3BecrHo apeMe Moaa,

ra beue ArKryBaHa or Aocra Narstso

5laeure'. Or 1962 r. ao 1973 .. plc ftT Ha nnacTMacosa,ra np saphpaue oKono l5't, dwahKu aa ACHF, B KO'TO carenNo BaaMqf axa croMasara.

B ANrnrF KynMlHaLr Fra 6eue or Aepek YoK!p, nuep

or6enF3aHa

.., Koqro nocrpoqxa xrn"Lre B l,4inrlH KenHc, ornFro or nnafiMacai noacuneHa c cr6pocnk no. To BKnloesaue 6afs, 13rtFro Socu npe3 1976

MuBKa. Ho no roBa BpeMe seqe o6a pa3ceFno.

tlpoekDr,

e ce

6eue

npororun, ocraNa caMo crpaHHo xpy 3auro 60 re roArHu ocraBrxa rop{rB cnoMeE. BH*anNoro cnaAaHe tsa cef3a

Na uetsure Ha

ledra.

oKa3a crurecrBef o BnhFHre: eNeprtri_ Bara Kpf3a noBhu, ueH4re Ha np€ pa6orka Ha Bcrq]<u cypoBf Marep!1a n, h MHoro apyri npoM4lrneHh orpa cnr 6sxa 3ace.Har!1

neh

or npor3aoacraoro

c,.

Ha nnacrMa-

AHec dLapMara illen Heo4 (ranHo npeacKa3sa HanacrBatse or 4% 3a 8.4-

cK! HedronpoayKfu ao Kpas Na 80 re roarNrl koero e oeaKsaHrF o6u1 npoMtruneH pacr npe3 cneasa!1oro aecer4ner4e. B

aet

nerponHara kpr3a npe3

1973 r. clBnaaHa MHoro na3apf

c facxu.Nero

no.HaranuHoro pa3Bfrre

Ha nnacr.

MacoBara npoMruneHocT 3aBtrceue or Lrsrara hKoHoMhKa. HanprMep, 3aBnaaaxa cBerKaBxeHo

6ap3o drpe!ckhre na3aprl 3a MhHe panNa Boaa Karo vao6eH 3aMecrh

6yr!nKx. Ho Ko raro ce nocrrrtsa nac4llaHe, no-tsaTa nuHoro pa3srrre t9

Ha npou3BoAhretqre Ha

MuHepanHa

vBetr{ar

nnacMeHra. no cruroto BpeMe Hacnnq !3_ BecrHo pa3oqapoBahh€ or MoaepHhF Boaa aa

Bua Ba nna.rMacrre or 60re roahtu c rexNhre 3akptrreHf dopMh, rnaaKx, nlcxaBf noBlpxHhNu u FpKrl qBerose. tlnacrMacf re ocrapFBar 6c crapeerero, TaKa HFKo or qya€cara Ha npeatsoro aecerunerue 3anoqHaxa

rpaiHo aa ce 3aMrpcFBsr ! noDMNF sar. H6t qecro ce rosopeue 3a cna6o.

pashocroeN 3aMecrhren, K!M Koiro

aa ce opheHrf par npoh3soArlrenhre."

HhF

nnacrMacrre karo 3aMecrnren,

cnea

noFBara

HoB Marephan, crpeMexlr e roi aa ce r3non3Ba nolkonKoro aa ce npcsr Nosh nprnoxeHqF. EKcnep.

r re

H€ dhpMara Ulen oqaKBar, ce ipaarqhoHHure ona

ue aoBeae ao

crf

yBerueasase Ha p!.ra Ha npou3Boa crBoro c ABa npoqeHra .oAqurHo -

aedeK

nzcr, tsa npunoxeNre re .a cBrBalrkr€ ce onaKoBKtr h oo

3 odopMneHhero rnh 3a Henoaxo aFu.ra ynorpeft Ha Marepuanai Brnpe. kf qe MNoro aedekv l,l3o6xncrBaxa

Karor tr36enfl Baurh LrBeroBe,

Hanykats, naKose u crpykrypH! nyK. HarfHtr. flo-cepho3Ho o6shHeHxe 6e ue Nec4rypHocrra u BpeaHoio BnrF'

Hhe nph ,3secrH4 ycnoBrF. neHec-

r!rr

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6enHoro npoq3Boacrso, 6eu€ npiqr_ Na 3a oDoBtsrre arMHh ra3oBe np, MHo.o6ponHqre, daranH, noxaph, Hai.oneMunr or Kohro u36vxHa He' orAaBtsa B yHrsepcanH

no roBa

BpeMe pearua cneqra

nh.rx

npeacKa3Baxz BprlraHe KrM rpaarq4oHHrre Marepqanr, KaKro no

ra'(a4no6HaHcosh npuqfBtr. Ho, cnopea AHroNr tloy, prKoBoauren

nnaNoBfa oraen np, Ha

d,pMara

lx en,

roBa He ce cry{h. "Hauero npoye se yBenxqasaHero Ha ueNara

nerpona e

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tses-

ronpoayKrrre lor Kohro nnaoMacq re ca 75%)

B no-cna6a

Kypupa!.rrre npoayKrr, l4 raKa HtMa 20

B!qNa npoMkuretsocr. ocloBHhre 06

Ha KoNcepB-

!rre Kyrhh. /

Pa3uupsBa ce r3non

B crporlrencrBoro. HanprMep, paM_

Kure 32 npo3opq, xnopha HaMeprxa uxpoKo nprnoxeHre 3 Espona - BlnpeKf nrpBoHa.

npeanprFrxs ch Kanaqrrer. npoa3Bo!craoro lle HapacrHe, aKo NaKo, dhpMu peuar aa 3anlnHsr npa3 HhByre Ha na3apa c HoBa npoayKrltrF. 3acera BenrKo6prraHMF He Moxe aa HacoKa. Pa3rpeBo

xeHa or HapacrBaulua MacoBr,1 r3aenhF, 6puraHcKara deaepaqM. 3a nnacrMac{ HanpaBu npernea Na BchgKu BH€ceH, B crp kakro 14 Ha nphcrH re

uM. Pe3ynrarrre 6FXa MHoro rpe8o.

or ftp.oBcKha ae nnacrMacoBq tr3aenr8, B!3 or Ohqyr t,3a!-r Ha 77 MnN. r ph roaruHo, ce alrxI Ha ocBoBHire croRu 3a urpo ko aorpe6neNre. Te Ne ,3xcKBar 68 peMeHsa npo!3BoacrBeHa rexHrka, rpaBu c Hfc-

Ko nnareHa pa6orHa plka {BHoclr

or aane{fqF s cpaBHefre c ro3! or pona u AMepfka).

3anaaHa E3 npoh3. cnooea lllen hMar

llHo.o ca

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FOBMES

UTILES (OPAHUNN)

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PRINCE PHILIP AWARD

(HOBA 3EIIAHA14F) Yepedela u npur:6d--,a 3a n6psu nbr

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think. London,

EPTOHO[/ I,Iq EC K'1TE BbNPOCI,4 BbB BE'] 14 KOEPI,ITAH 14fl

Press, 1980.

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HOW DESIGT{ERSTHINI(

PAR BAlVlON,J., J.Peris. Trava!x manuels en papier et en carton. Paris, Bordas, 1973.

travaux manuels

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BA8ON1,

D., Edward Boorh ol craph cs.

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FAVRE, J.P.,

crkn. TF e ,3qepnarenHa no or. ocHoBrure aaHHr 3a Ba3npheMaHe 4 nchxororhF Ha qBeMeH

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DESIGN and art diredion, 80. London. The Desis.er and Art, 1980, 238 p. ill.

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STE NBER, H. Hiiber, H. Zahn. Schriiten + Zeichen Types + Symbo s. Nlilnchen, Br!ckmann, 1982, p.360, lll

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, I\,'1. La sfera e il labirlnto. Torlno, Guillo Einaudi, 1980, p.385 TAFUR

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CAELLI, T. Visual Perception. Theory and Pract ce. Pars, Pergamon Pre$e,

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