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CONTENTS

IVANOVA,

N.

Corponte ldentity

and Visual lnfornation. Desiw (CllD).

No.2,1984. p.8. Obiective conditions

for the evolv*

nent of co.porate identity- A system fot visual infomation: the principles of its sttuctun; prcblens and tequirenenE. The need of unified visual la nsuase. The function and neanins of The Visual Stategy of Benault,Atchitectu.e inErieu.e CREE, Oct. 1982, p.82-93. Design in the long-te.n ptogrcnme

lot bette/ auality of the Bulsarian Conmunist Pafty . -. -... -. -. Corponte identity and visual

connunication

.............

The visual strategy of Renault Psychol og y a nd the g.a p h ic

..

.

... .. .......... Corporate gftphics ..........

nessase

A result f.on the jolnt efforts of equa y capable designerc .. . News ..... .. ...... ...... Grcphic design fot evetyday life . . . . . . . . . . . . . . . . . . . . Meeting of the ICOGRADA

-

4

16

ciples of d ew lopnent of the corpotate identity of fi.ns having a wide scope of activities like the French state coDpany Renauh. The c.eative wotk

28

ptoduct design and

I 4l

.

includes thrce fields: gnphic design, architecturc. A Gtaphic Desisn Manual has been

intmduced. Aspects 45 4A

.

Analyis of the prcblens and prin-

4l)

Exeutive Connittee .. . .. ... 48 Household soods . . . . . . . . . . . 4A |NTERDES|GNE3.......... 48

of the

visual

coryomte stmtegy. construction problens and theh solution. CLIERORN, E., D.ga.oni. Psvcho'

lory and the Gnphic

Messase. The

Language of Graphics

nethod for scientific

in

apprcach to problems of typoqaphy. Conpu tet techn iqu es in graphic d6ig n. Computer sraphics.

CARTER, D. Corpoate G.aphicr CorcoEE ldentitv ManEh. fhe nateial is patt of the book Cot-

ponte ldentiry Manuals and is an exanple of the corpotate $aphics of the Mc Gtow Edison Conpany. The p.obtens of tnde nE* desisn and co. lou are deah with, as well as of the chatacten and their relation to the symbol and the positioning ot signs and lefteing on docunena, packing,

ipment, transpott vehicles. buildin6, wo* clothes etc.

equ

The intrcduction

of a

psycholosical

investiga tions

the spherc of visual perception. The "Gestah" group gave a primary momentum fot {ientific trcatment of this problen- Expeimenal analyns of vhual perception - what is vision? Five laws of perception vrere formulated by D.WKataldo, giving sraphic designers a rcliable psycholosical basis fot spatial otqnization of gftphic infornvtion. The neaning of colout fo. visual pe rception. Changt ing forn by neans ofcolout.Designer's


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Meceqa B qenl4F cB MHHYsacM, npoaasacn, p66orHxql1r rexHl4{ecx, K.apL 14 ap, r,i3pa3F-

leser

rr,

Bar opeAcraaara cu 3a crpMara,,PeHo". "Bce eAHo, qe 'roBeK 6en, nyx, o6BrBKa cIeA 06€rEKa, 6es |<pan'.

-

MaiKln Y!n4. AHxerara o.Kra, qe OrpMara "PeHo" e u3BecrHa s qFn cno4ena

HanhnHo norBrpxAasa

csFr ea.4HcrseHo xaro aBroMo6srocrporren. TF aoKa3Ba oc npeacraaara 3a r'PeHo" ce ocu{ecrBfiBA HABCFKIAC

nlrH, ra6en,

3Haqa,

fapax

-

scu,lcaMo no ce6€ €x onnqersopf,Ba 6,lpMara "Pe8o,, Karo qsro. ToBa Hanara ,3so4a, r3Ka3aH B 14

npenoplK,

Ha

"Y\n6-OnuHc', qe Hr!.ro He rpF6sa aa ce ocraBF Ha cnycaiHocrra, a BcrrrKo Aa ce nocraB, "noa Br43yaneH KoHrpon r, npl4 Bce ce ao nPeaBapH. rerHo yrocrsBaHe qfinocrHara npeacraBa rpa6Ba aa 6aae earHHa, Ho re

eaHoo6pa3Ha; aaaeHa

s

norrqecKa

nocneaoBaTerHocTr

Ha; aeMoKparrcHa, Ho

Apyro

re

3aKnFqeHxe, FB3ynrar

Morbop" HanprMep, qserosere OyeHrre 3HaqM AoronKos

t1

rpa-

aBroMo6rnHara npoMMlr-

naBar 3a no-

npaska Ha KocacKxre

s

33eMe peueHye: o6eahHrBaHerc Ha "Sepnre{aBreM". TpEoBa nx aa ce 3ana3rr aBere BprogcKh MapKr, aa ce npeanoqere eaHara or aEere rn, nrK aa ce cuaalF eaHa eaxicrBeHa? "YrnS-On,rHc" fle caMo c!3aaBar roEapHrre kon{ ,,PeHo,, c npoMrrl,n€Ho npeaHa3HaqeHne, Ho onpeaensr eAHoBpeMeHHo c rosa u aa3yalr'Ha.ra 6uv Koaro qe nocn Yxx

Karo HenocpeacrBeHo r3firfa{ke nor'.{rrxara, nprnaraHa

rapaxrre.

3a

6rpMara. lvapKara Ha kor"re "peHo,, c npoMxureHo npeaHa3HaceHre, B!BeaeHa 3a p€KopAHo KparEK cpoK or .!ecr M€ceqa a aBecra nyHKra 3a npoAax6a, Be4Hara nonyqu sceo6uroro

oAo6peHle, BrBer<AaHero Ha qf,nocr"

da rpao"qHa crcreMa e cneaBaulara MFpka, Koaro ce npenopuBa, Ho He ce Hansra- BnpoqeM 3a ra3r qer He e ornycHar HrKaKls cneuraneH 610axer, aKo He ce cMflra cyMara, KoF o ca npeAocraBa Ha acuqKu dunuanu u

AorMarhq-

"PeHo". npla Kocaq(rre "6epHap,

or

HaKpaa, eArH KolkpereH cnyce

Ha Gryx6ara 3a KoHcynrrpaHe

Koero qe ycKopx B!Eer<aaHero Ha "cnp3soqHrx no ryaduqeH ar3a;H", e slB Bp!3Ka c peanHo 3anBeHara HyxAa {a o,nranhre or KoA 3a pa3no3HaBaHe Ha O{pMara

BysaHx

14

'iai, no xonro cneuHo rof,6Ba ra

Ha

3BeHoTO sa KOMyHU-

xaq,l4 npx TeHepanHara AupeKqEfi,

qpe3 cflpasoqHrq, la peknaMH,r Marepxanl,1 3a ayayosl€yanHrre cpeacrBa, {pe3 oocrosh{ara cnyx6a 3a cuercrBre flo Bc'.r'1xr4 sMpocr/, orHacFul, ce ao ny6nrKvBaHero rn qrFr', aaHren Ko3aP, Koiro prKo,

Boa,

r.3,

flonxruKa, nocreneHHo yc-

niBa 4a v6erM u Hai-H€o Cpea rf,x ca 6!'HaHcosrre $rnqanh, Koxro 4rp)Kar aa 3ana3ir B raiHa 14KoHOMrqecKyre

oqe ornarar

c,.

Bpr3Kr,t

r,

3ce

nprcEArHFBaHero cy

r(}M sy3yanHara 6rpMeHa npo.paMa.

Hai-Bpar(Ae6HrFr, Han-nporxBoflosraBaqrFr c€ orpaon e aBro" Mo6xnosrpoeHero - rpyAHo npreMs xAesTa aa c€ oTKaxe oT nrnHoBracT-

Horo prKoBoacrBa' Ha $npMara 14 Aa 6rAe nosraseH fiapas}lo c npor3BoacrBoro Ha roBapHx kon, c npoMriu-

ne}lo npeafia3HaqeHue, Ha rpaKroprl rarepr, To3l4 ceKrop rpyaHo qe ce pa3aenh clc aHaKa, Koiro npe3 aocneaHnre roahHr e eM6reMa Ha aBroMo6yna ,.peHo,.: qepefl

PoM6 Ha r{hrr OoH. C}npofiBara o6ae€, c re{eHue Ha sp€Mero orcna6sa: nocreneHHo MrpKara ce acrMrnrpa r Pa3BxBa 3}3 scr,lcK, orpacnr_ ManKM YtnO koHcrarHpa, {e rpasrqHo npMrcxeHre no3BonaBa

aa ce Bralr nprHaAnex-

Hocrra KIM drpMara, Karo B sbuo-

10 BPeMe clxanr8a, {F rPaoucHxre crMsonn ce n3flon3yBar ronKoBa Bceo6u{o

14

crcrcMarrqH

cMFra, qe npenopuaHara npocra Bl1. 3yanHa crcreMa qe craH€ /,no-ecrecl6aAe s}3,tp,l€ra karo "necfioaocrbneH e3rK". ner roAhH, cneA npoBerqaHe. ro L H€3aar cuMo or Bc,qKo, onepa-

qaFra 3a cL3AaBaHe Ha,,cnpaBocHuK no rpa6{qeH ay3a;H,, ce oqeHf,Ba Karo ycnex, ,t ro chqecrseH , konrcecrBeHo {3Mep,iM Er8

{a

cBera. no-rpyan6 e aa 6!ae npeqeHer ycnexLr Ha arp€KqrFra no crrna s rlpceHfFra n ua ,,^sHAa Ha H3aenrara' Ha O"pMara. TaM Ha\e. no e Po6ep OnpoH c Konel<rxB or 120 ayur., r.e. roi pa3nonara c ea4H or 17


rat-roreMrre KoneKr$B,,'<orto pa' 6orFr BlB OpaHrrMa B o6nacrra Ha ar3aiHa. Ta3h LrxCPa o6a{e e no!

crc curypHocr e,

HopMrre, o6hcaisu

h3xvcrBara, aoKropr4 Ha 6h3xqecK"_ Ie HayKA, t^Hxe{eo,1, MareMarhqh, cKynnropr, x ce, 3a aa ce noaxpaaBa c uae, u aa u36e e orp B recHv paMKu, r}pcl4 3a ctrpyaHll_ qecrBo hai-ao6prre KoHcynraHr!1 or cseroBeH Mauta6: f.HAvHr, Koaxona, Axyaxapo. Ao6eHep (Xbon'ae3)

roMo6rnocfpo{renu ri

orpMn:

"Onar", qriero npoh3BoA

pa3nonara

Ha "PeHo c 25O

"

ayllja.

AhpeKqHnra no c]rna "PeHo" e B npFxa Bp!3Ka c TeHepanHara 4'r' peKqHs,

rop4rer

ka

,

r,e.

Ma eaBaxBo.onaM as_ KaKro npea

rlpr

npea rexHrrq€cKxre arpeKqrr' SepHap AHoH c!3Aa6a ra3, Arpexuun npe3 1 980 r., pa3BrBa ouHaHcoBr4te n cpeacrBa, Ka-

B

norBrprqaBa 3Ha_ oraasa fia Ah3aiHa npoMhunesara

lrpeKqurra no crrna

uMa ABa asroMo6ureH 14 npoMr.tir_ reH; x3rne)xaa pa3nonara clc aHaqrrenHk ovHaHcoBu cpeacrsa 3a ,3cne-

orAena

u

Pa3soita aenHocr x npbrexaBa B o6nacrra Ha o6opyaBa'

AosarencKa

Hero rslpae cnoxsh 14 MoaepHu clo_ prxeHtss, c KaKsnro HenHrre KotsKy_ peHrli iioxe 6, He pa3nonarar' "Mo_ xe 6q", ftn Karo flPoMhuneHrFr unroHax np,lHyx<aa8a xrM a6co_

nErHa ranHa. MrrqanxB, HeBqatM,

clc aa6paHa Blpxy h3non3yBaHero Ha ogroKonrpHu MauuHr4, B Ao6pe oxpa|sBaslre Ka$rera_ p{u Ha I'PEe;'l\,4anMe3oH srr Ha a4peKqusra no crhna earH' crBeHo xMa npaso aa npeacraBa h HeaocrlneH,

14306pa3nBa H3BecrHa

Hule v,aeu Ba oopMot3rpaxAaHero

roBa h3cneAosa_ ce plKoBoar,r or cne'

qhanrcrl. {Mo3uv) no tcropnF

no Brnpochre fia cruna, naHKno

qBeroBere,

18 --

xera,

Ha

3a

K,aphH, KoHpar

3a

ar3aiHa; uHleoBtohpa xyAoxsvllr Karo: ApMaH, TloaH, lVoP"clH, OHerep. aoKyMeHraqrira Ha arpeKqxira

srpxy cr{na , ecreruKara ocesraHo e no.6orara or ra3v H6 npoMhurneHor!pfoscKara nanara B "6o6yp"- KoH_ rponvpaoru o-rnrqHo 6raeulure reH' aeHql,r, "Mo3rqure" npoaexAar aHa. nx3h, Korrro npelaBar Ha aH3aiHepnre. 3a flpoeKraHrckara ae:i'Hocr au' 3anHepMre 06rxroseHo p.3norarar c rpx Briaa ,HoopMaqrFr npoy{BaHuF B o6nacra Ha cr6na. Ha Mapxer,lHra. an3atBep''fe ca ra u '|a rpF6Ba aa ocMtcnF | peanr3xpar haenre. Te ca oKono rpu'

pnaecer-neraecer Makera 3a peanr3r_ paHelo Ha earH eaudcrBeH Moaen u npeaMer Ha npoyqBa$ Ha o6cbxaaHna

Melqy aupeKqrrre, npeau EepHap AHod aa s3eMe okoH{arerHo peuieHre. O6qo a3ero KnacMcecKa cxeMa. Ho rln Karo aopi 3a Ee're pea_

nn3[paHrre Moaenu

ratHa orHocHo

npeaBaprrenHvre npoyqBaHxF h pa3nv'rHrre BapraHrr, Hanara ce aa npaBrM 3aKnsqeHrF 3a

Ar3aiHepcxara nonsruKa 3a "PeHo" oT BCeKv MOAen nOOrAenHO,

nlpBara KoHclaraqhF e,

ce

MexAy "P€so 4", "PeHo 5", PeHo 9", "PeHo Oyero" u "PeHo 16" HFMa HhKaKBo cxoacrBo. Po6ep Onpoh o6icHFBa, ce 3a pa3nvKa or

apyrvre aBroMo6rnocrporrenr, "Pe!o" pa3B Ba xopr3oHtanHhre

nhHv14 Ha

Mocr or pa3nn{H4re

r3,len$Fra, Karerop,

11

l4o c€ orHacn ao dopMara, 3a pa3nrKa or "PeHo 4" t nt "PeHo 5", KoHcrpyupaH, chorBerHo np€an 20 |4 10 roAhHr, np,r nocreAHaia raMa "PeHo

9"

ce 3anara Ha aH

TexHvre napBr pe3vnra_

Ha 6aHanHocrra. Ta3h kona, aKo ce BrneaaMe no-or6n!3o, npeAcraBnFBa

HAMA'PH MAUTA6. AKO ,leFra ce f,DreMe, u3pa60r6a ce Ma_ Ker B Maura6 l:1. TofaBa ce HaMecBar

ayKr, npeaHa3HaqeH 3a HaclPtxHana cPelry BcFKo HoBoElBeaesre KnheHcbrqara KnheHrena, Kouro HaMrpa v6e){ !r€ BrB .banu.jl.rBure do;Hocrr4 fla Heop€flrosanHara apxrrekrypa M s Me6enrpoBx.ra crut "ny 6utun". fonKo8a ranHcraeHocr, 3a 4a ce nony'r, raKlE pe'

aecer

lyurr'

Tl.1rKxqu cKopo ce npesFqar s cBprxp€anhcrv{H[ ceprex'i, a nocne

MaurxHr.r, po6orure x neraecer ayur, alpsoaenwr, oxono xyaoxHrltx, unoceph, x€ne3ap, v ap., Koriro n3pa6orBar ffncoB Mo_

aen E46HcrBeHoro,

qe

-

no"kcrr{sclfl of Aeicrs4ren_

HrF. noHsKora ca Heo6xoAr4Mu qerr-

MapxertrHroB npo-


Or.oBopHrre Aeiq,, He caMo Ha a, or apyrqre aBroMo6hro-

Ha aeH,

npo€KrrpaHero Ha Kouro yeacrBysa orAenrr, He caMo Ao6rxa o6nrKa Ha "PeHo", ro o6hKHoBeHo nonyca8axa kaTo HarpaAa aeHre. npexBapnFHo npiKo or Hai. MoaepHrre u3cneaBaH,lF B o6nacrra

o6rkNoBeHo ce npeHe6persa daK,

Ha asroMo660€rpoeHero- a43anHepure or rdh or,

"PeHo",

crpourenHr KoMnaH'4r, o6srHFsar 3a EcrecrBeHo, Koraro ce kacae 3a npo-

y3soacrBoro Ho

ftr,

ce npu

rpeukh h

ia xrnaau koru

r8x cruro ce aonycKar rBlpae nouu,

qe HanpxMep

nonpeerxa 3a ,ron6 OonKcBareH" Aa HanpaB, Kaprcpa. Ho Aa ce BlpHeM Ha aHKerara,

Bu 14HrepecyBa,

u aa ce

Korro

3anhraMe, 3aeMa 6'4pMes'4Fr cr4n

"PeHo", np'1 nonoxenBe, ee "PeHo" 3arMcrByBa eaHoBpeMeHHo or

aen, oco6eHo Karo ce ,Ma npea Bua Aonrnr M ao npeBa3xoaHaia 6aHaaHH, Ha o6e, a HeHrero, pa6omr MHoro ro-6!p3o no€6e'(rb3'|o or Kosro r., aa e '4 qacrHa kaHropa. TBlpaeHue, Koero pe3yrrarrre aencrBrren Ho norBlpxAaBar. CrpeMerer KlM npreMcrse-

nprHaArexHocr

u or'tAaart','1A ot "EMB", h or. "l'exo , a u or Apytu

K]'M 6uPMara, Kolrro rps6Ba aa xapakrep 3r par h3aenHFra? BcrulHocr

foBop, ce, qe 3anacrre Ha ArpeK(uf,ra no crrna clalpxar clKpo,

ce ocu.lecrBFsar eaHoBpeMeHHo qpe3 npqnaraHe Ha chcreMaryqHx rpas'4qHx craHAapru u alse)lqaHe Ha HBKo,

"OonKcBare8",

B4qa or HoBoalBeaeHyF

Ier,

14

rsopcecKu

Kor4To HrKora HFMa

6Fn cBFr, aoKnro n3Bar. A aKo "PeHo" ce oKaxe nap-

sara o'4pMa,

npoc

4a suaFt

koaro lre Hapylll4 ro-

lepeH

.reyrpanr3aqrlF c Ha BcreK4 cneA, or 3a-

MrpcFBaHe nph npoMhurneHara o6pa

,

6orKa Ha.Konure oqBeruBare B FpKy

Oraerur 3a npoMrurneH, 4opMra, plKoBoAeH !oKa3a, 're

or

ce

pd-

BrBa ycneuHo ,1 6e3 x3nrraH48. nocraBeH B ycnyra .raBHo ra 6,naanu-

re Ha ttPeqo", renHa copMa,

Ho He Kato

rli

o6parHoro

-

x cBexu roHoBe

Kraero ce aaMrpa

X.P.Hoep,

a43aiHlr Moxe aa

3aalnxr-

Karo oaKrypupa yclyr4le cu, e B KoHxvoeHurn c qacrnrre areHqrur npe3 nooeaH$re roauHlr ro3r4 orAer aeiroHcrpr4pa 3a6ene3a rBopcecKa h33Ba. KocacxHre, rpaKropure, aBro-

6ycure. Aglirare^taft, po6orure, s

Moropl,r ,1 c4creMrre 3a ynpaBne,

Hie.

l, OupMeH crhn rp36B3 aa 6;rar xapMo. AyBanA, npou3soacrso

Tperara o6nacr, oclqecrBaaa nor'4rqkara

Ha 6rpMara, Kaxro BanpaBhxa Orp-

Mure "Onn'4nc", "ArtEkEM" u, "OtuBerr". l4aeira 6e npocra, Ho no.raB, noa 3aonaxa srrpeuH}li p€a Ha r?PeHo'r, qr.ero npoMtruneHo crpohrencrBo aocera c€ pearx3hpaue {pe3 co6crBeHu crpourenHy opraH43auhu. Hanporus, doBara nonrrHKa npeaBulqa

Aa 6!Aar BKnoqeH, apxrreKrl or8lH, r36rpaHh no aaH{h xoHcynr s orpaHrceH xplr. no ro3H HaqhH ce ocbqecrs, Bpl3Kara c P'4urap l\/laiep 3a npoeKra Ha 6!aeurara anMuHr..crparrBHa crpa, Aa Ha OupMara - ceAanxure B 6rnaH,

Kyp; c Knoa BacKoHh 3a npoyqBase opf a{'r3aqrnra Ha npoMruireHu np€anpffiruf, B SYroH-ErnaHKyp; c HopMaH Oocrrp 3a qeHnpa 3a p€-

nphHqxnh, cBrp3

qBtr

Mara aa ce BKnocu Bcr{Ko cr3aaaeHo ao ro3u MoMeHr l,, aa ce ,3non3YBa Karo MerqyHapoAeH peKnaMeH cqMBon 3a pa3rD3HaaaHe ahHaMrKara

Ha

drpMe-

apxhreKrypara. opEH-

coa Sape Ce6acryeH Abo na C€n ycnFxa aa y6eAffr BepHae nanue, a nocne 14 SepHap AHoH,3 KoHqenuuFra 3a "o6ura uaealuq{ocl". r,e. 3a o6qara npuHa4nexHocr KiM O4p-

3epBH' qacru

B cyuHArH (BenuKoi 6pna{usl u c PuKapao leropera

3a 3a3oaa B lvleKcuKo.

Karo ce ,3Kroq,

npo€r<rlr

"[4anep", Konro 6e u3ocraBeH B

Ha-

qanoro Ha 1982 f. npea 8ua rpyaHara KOH(,HKTVpa, npoeK"BacKoHr,r", 3aBr,p-

rrre "Oocrrp" y

ueHh npe3 1983 r., AonprHecox.3a cpa6orsaHero na ABara KonexrlBa -

eaHHrfrT BrrpeueH, nphrexasau "Hoy-xayt' u HecpasHuMa oyHkquoHanHa rdxHrcHocr, apyrl,r8r - BrHureH, BHacnq Heo6xoarMoro

14

qeHHo

o6oraraBaHe 3a no-Ao6pl1 rpyAos14

ycnoBrF v

3a

cxMsonrqHoro np.r3Ha-

saHe Ha nDoMlurneHaTa [rHaMnKa.

llo

ce orHacE Ao ,KoHrponupa19


He" npeacraBara 3a 3ana3eHara Map_ qe cruec'tByBa, npea4 BcrcKo or crpaHa Ha arpeKuxFra,

neKrr!!M: Hrre

HanpaBeHxsr ll36op Ha ap'

no ceft c, e tBlPAe HanpotuB, np',j pa3nre-

rlpceB Hrro ro' Hrro xapMoHrt B

npo€Krx He e

Tpv rp@Kra, or Korro

ear_

3VaneH KOOpAvHaTOp",

rBlpae ManKo,

prM

qo,

aa MoxeM aa roBo3a drpMeHa nonrruKa. Ero 3a' 3a

3a aa ce raKrrKara Ha "36erHe SepHap AHoH "earHucHxre yaapr", q3nparu npe3 Meceq anprn Hora ao BcmKli cBoq cnyx6h, c KoFro r3rcK_ ara crpourercrBo, Bcn'

KaKrB BhA 6naroycrponcEo 3aHa' nper aa 6!ae h3cneasaHo.3a ao6po Kacefiso, Karo ce npeac

Arp€xrHBara Ha EepHap AHoH e rslpae KpanHa, nn He caMo

flpoMruneHure14 rrproBcKrl_

re noMeqeHuF, Ho cruro raKa crpaaHre, KaHqenaprure, u3noxE€Hure nnourr; nnaHrr 3acnfa Aoprl BltpeuHoro pa3np€aeneH'4e u o63aBerqaHe. Iiprnoxera xrv BcucK, +bpMeHv c,1MBo,lB Ha "PeHo", ra3r crpot4rennpeacraBnaaa aonrn' HeHre KrM npenoFKMre Ha 'vuo OnrHc", cBlp3aHH c rpaCHcHere 6paxeHr8

,

H3o-

3'{aqrre,

qecrassaHero Ha qanocreu KoHrpon BlDxv KoHqenqrFra 3a "eal4HeH drp-

RtrNAIJLT

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RtrNAUIT RENAUI;I If,SNAIJLT En@ @

nEruItfijt

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6tsts-

n@

LlqrocreH KoHrpon. ToBa cx rYpHo n'1 e? ce6acrres 4Eo nacen, no_ rrqecKr .36paHu3r "Br3yaneH KoopauHaIop", re e MHoro flpc€s;

14KoHo_

M q€cxara KoHoHKrypa He 6naronFr_ FrcrByBa yBericaBa{ero 6pot Ha npoekrqre. Karo arr 3a nporl3soacrBo Ha aBdraren!1 B qeHDpa Ha lvleKcrKo, qrflro pear{3aqrs HeoraasHa 6e noBepeHa Ha PM' KapAo tlerop€ra, APYrqre npoMxu'

neHh npoeKrh BrB OpaHqlt8 !,1 B qyx6uHa speMeHHo ca 3aMpa3eHu. tUo ce orHacF ao rlp.oBcKuF ceKrop/ raM

c

ponsra

Ha

"Br3yaneH r(ooparsarop", Ho aepoFrHo Msoro rlproBcK, 6naroycrpot'

crBeHh AeiHocru sce oqe y6Fr$r or florneAa. l43BecrHo n,r e scrurHocr

rn

|orro, -b

Krae 3anocBa ,

cBlpuBa

3a "YlnS-OnuHc" rlproBcKara MapKa

20

Kora

koHrponar Ha npeaciaBara 3a Shp-

ce

pa3BuBa


npaBne,tkA

u +aKrrqecK, scu,rko e Manxu ytn$ pa6oru

MapKa. Koraro

no npo6neMrre Ha crcreMara or cp€a-

sr3yanHa ,HsopMaq{a r Ko_ MYHnKaqrF s Ploet-tt anMe3on, ron oco6eHo noapo6Ho opruH'43npa'rero Ha np ocrpaHcrBo ro sLo6pa3Ho HaqrHa Ha xxsor 14 ycno-

crsa

3a

sxara

Ha rpya. ylro

nocraBn 3a pa3rnerqaHe aaaeH (oHrekcr c ornea as

np,lnoxu cnpFMo Hero onpeAeneHa crneM. or cpeAcrsa 3a Br3ysnHa uH_ $opMaqxF a KoMyHrKarrhf,, rLn Karo ca My MHoro ao6pe h3B

qecKnre r.3rcK3aHrF Ha cnpaBoqH.{Ka no ax3aiH apxrreKrypHrF nnaH.

rn,

A BcurHocr ,3srH re3a rpla cer(Topa, HaMrpaq, ce ,.noA KoHrpon,,, €tpxv

rpy raKls

He ce

Crrnlr e flarbnHo evr(!

Ha

or ,,oopqe e earH or ene,

.rp@Kl4paHero Ha konrre Myna

1",

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27


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Bar non,rpao|4qecK',1 o6pa3. Ton Moxe Aa 6lAe HFkaKt8 a6crpalreH 3HaK, Karo HanphMep 3ana3esara

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sa3npueMaHara orrypa 3a8rcl, or xa. paKrepa Ha 3ao6yKansuroro 3 none, aopH Kofaro nocneaHoro BKrbcBa q apyri 6rrypv. Cnopea onpeaene{re'

ro, Onrypure l,Mar

HaKo{ rHrepecfl h excflepuMeHce ao BnnfrHrero Ha

Ha

cneqM$rcsa

OopMa, aokaro OoHrr e 6e36opMeH. Ta3, oco6eHocr e rBlpae 3HacrMa B o6nacrra Ha rxnorpaoxFrs, Kraero ayMyre Ha eaHa crpaHrqa ce onPeae-

n3r or npociFHcBeHrr

HrF Mersy

qBera h crpyKrYpara Blpxy B!r4a

Xai!

Ha

npoBeaeH, or 506 h HeroBqre cryaeHre s Konex€

npeaMera,

ca

fro r43KycrBo "yrM6rrurH" 3 Haqa_ noro Ha 6o-re roaxHh. Tli Karo {oBeurkoro 3peHve e M36.4parerHo, a tr

c uen aa noanox,l naerre c,

Ha Hai_

cBo; Moaen qoseurKara drrypa, 3a_ uloro roBa e dopMara, Koaro Hal;-

Ha

ce pa3ndHaBa or xopara. l\IHoro nneMeHa or qan cBFr pxcyBar c 6oh slpxy renata cu np, u3-

xuqHn-

,MUT|4PAT AYXOBHI4TE N3FBY HA TPAAh.

qrre. TaKls Bra KaMyonax ycfleu' Ho ce nprnara BIB BoeHHo BpeM€ 3a 3aq4ra Ha xopa 4 MarhHu. qecro n!r'1 qBeTbr e pa3rnexaa eaxHcTseHo Karo AeKopaqra Ha o€i'oBHara 6opMa, loKaro scbr.uHocr roi Moxe aa cnyx[ Karo 4HcrpyMeEr 3a r3Me e-

qr4oHHrre o6uqau, 3a aa cKPuFr no

pa3nvqHrre cacrh. qBerrr s npvpoaara o6xK{ose'

Ho ce y3noruyBa 3a 3aMacKrpaHe rpnMepH'4F o6pa3 npeana3Bar

or

necHo

prryanr, npx Kotro

HaqqH nrcHara cu hHAhBtayanHocr. Ar3anHeprr ,3non3sa crqoro

ro3v

qsera, 3a aa 3MeHu c qer aa nonyq/ 06_ parHEF e$eKr np, ct3aaaaHero Ha

cp€acrBo

-

OopMara, Ho

Hhe Br3np,eMaHero Ha sopMara, 6e3 ae;crBhrenHara CopMa aa ce npoMe-

HoBa hHAhBrrayan}]ocr 3a u3aen{ero, npu eAuH or Hai-BaxHhre eK€nepuMeHru Ha Xana oKoro Ha Ha6nloaaBa-

aH3aiHeph. Korro

o6trqanHrre onowu roqKu ce ry6F] cpea qepHrre u 6ennre nuHru Brpxy

HF. nprnaraHhHr qaFr np4ao6MBa

urna 3ary6Ba paBrosecrc,

noHexe

33


nMqero/ npu Koero BaxHure

yHrqoxasar. Hai-npocrrsr

rcpr,

ce

METOA, KOTATO

ce

"3non3Ba

cBo, npoeKn ce onrrBa aa AeorH pa

ap{aMep

60F, 3a ra ce oo8aufHar

cxynrre Ha niqero.

nop3Arl csffira noasr4xHocr v

aa ce pycyBa Blpxy r8x, oqrre ca ooKyca Ha n!iuero, re My nprlaaaa HArBrAyanHocr. Xaia flpoBeAe Ao6pe n04rorsefi eKcnepuMeHr, 3a aa ycraHoBr. aanh oqeBradara rpvaHocr

ta3k pa3no3HaBaeMa xapaKrepucrrKa nnqero Moxe aa c€ orcrpaH r roi flpeMaxHa serqrre HFKonKo nxqa r crea roBa HapxcyBa okono ocxre Hosl, rbopMu clc crqara Ha

crpyxrypa xaro apexxre, raKa qe re B o6qara aoMrHrpaqa

crpy'oyPa r o6xeanioro pa3nhqre Merqy rfrnoro h apexrre h3qe3Ha, npu opraHr3ypaHyre or XaiA 6aneru ce x3noffBa B!3AeicrB,rero Ha o6urara crpyKrypa nrynaraHe 'rpe3 Ha npoxeKropHd cBernrHr, $,reraBo c 6oFAxcaH, rprKa, 3a Aa ce aKqeHrHpa Brpxy pa3nrqHure aBxxehHF Ha

rf,noro. no noao6ei Hyre npoeKqrh Blpxy noaa "ncrxonotulecKv" npoMeHar yaapeHrero npy B!3npreMaHero Ha ra+r6opdre. npe3 1966 r. O'apMara "Pua 6'0-

o6uloro flpocrpaHcrBo, BMecro Aa i3non3Ea rpaArqroHHxre snryp, Ha OoHa Ha Hap{acysaH,i 3aseca.

l4HrepeceH nphMep 3a

rlpros-

cKo r3flon3yBaHe noMourra Ha qsera dopMa e HaqrHrr, no Konro pa3nr'rHxre aB

Ul,1, NPMAO6{BA YATNXCH BUI, AOKA. clulhn Hoc, oqBereH Ha uByutr c

pa3Bu no'paarKanHoro tr

6nx3K, qseroBe [3rnoKAa no-koMnar{reH. ocBes roBa xana rl3onrpa sr3yanHo onauiKara

paKrepHara ch xpoHyf, NlaK

noMor.rra Ha caMonerlth Moaenn xaia noKa3Ba, 're Hoclr ra caMonerar Koiro e oqBereH c Ko/rrpacrhpaq[ {BH-

oqBerFBa Kprnara r4uf, rlBFr v no ro34

ra{rH

nony'raBa

H3AlnxeH ErHLlleH 6ra, 3a

ra

nocrHfHe o6parHoro * Bh3yanHa KoMroi AaBa Ha kpaiBrre

eneMeHrr clulrre qBerose. Te3u edeKrh ca ocHosa 3a ,3EerqaHe Ha BaxHl1 nprHqunu a ar3ariHa 3a 4ene6AAa Ha l,|sAe-

Hrero l<rM cneqro,qH, qeprr, Karo HanprrMep 6YroHx 3a ynpaBneHre

14

Koro aBbxeHre

or "Sayxayc" B pa3rrcH,

OcKap UlneMep, Konro 34

Ha

Ko,

l'

Xatr-Eu6lpr B CaH onrcaHo c xaproHa

npe3 50-re

x @-re roarH,

"ncuxonor[qHoro" AeneHre Ha 6yHr

Ha

cpeqy

aHa.

x OopManuaMa 3Haqure, r3non3BaH or

yceHxre.l/13aBure Ha aHrrKynrvpara rrpcexa cerxBHa cruMvnaus or Hai-

OpaHqrc-

Ha

ro3r

ne-

Fvoa or A6n XoOMaH s KdMrara My "WooGtock Nation". CnopeA l\rapuan [4aK ny!{ EhrLncrre norrorsrxa noqBara, slpxv xoaro no-KlcHo ce

(6oKryK). c xa.

TO

pa or rBa npo)r€Kropa clorBercrBysa

ao)(rrrxlr-xopeorpad

crTe, aocrurHano anofes s4 c xrnrTa-

ra

qBeroBere ce npeBrpHa s qacr or no.LirrFD'

r3noffsaHrre KocrEMh. nono6Hu l4ae, .43non3sa MHoro npeali roBa xy-

Moqra aa HapKorrqr. o6nacr Ha h3KynBoro. BdHara BIB BnerHaM ce Bl3np{eMaue Karo l,|3. pa3 Ha cryaeso n MexaHniHo orfloi!e, H,re xaM Heurara or crpaHa Ha re3r, 6 roBa aavxeHre/ 3anoqHano Bepof,rHo c Shrbn-

nocrhrar pa3nMqeH BTHUeH Bua 3a eArH 11 clur caMoner qp€3 npHnaraH€ Ha qseroBe s pa3nyqH{ crpyKryprr. c

)trbH" O,nMrpa eahH 6aner Ha XanA, Konro noKa3sa KaK raHqbop{re u cpeaara ca ax3yanHo Mr, Koraro.o6ea HFBaqara crpyKryHa

l,liTeH3rBeH AUA.

3a:

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flylH

roaBoaHrqa" Ha

xa-

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al,rr, noaHeceH, cnonYqnrBo c roBa eneKrpoH11 Ka

Raro npororynrll/

KoMyHhKaqxFra

OyHKqrn Ha HanycaH,E 6yxsu, cBrp3aH, B ayMr4. crpyKrypara Ha 6yKsenrre OopMq aaBa B!3MoxHocr 3a xyaoxecrBeB H3pa3, He3aBuc',tMo , B6npeKt1 qe

Han{nonycru6010 Kan'irpa+xqecxo ,3KycrBo oarKHoBeHo e roBa, Koero cBrp3Ba onrrcecKxre cMucnoBl{Te. l4aeorpaMnre npeacraa-

nFBar oco6b|o eKcnpec"BHa oopMa Ha rrnorpa+cK, ax3aiH, Konro B!-

nnlrFBa KonqenqvFra Ha rexcra. Te


3a fllpB, nlr npe3 VllB., a nocne noBropHo B Hacanoro Ha xx 3. c nosBara Ha nncaren$re tr

xyaoxHv{rre{yryprcr4, aaaaxcTt1 B fepMaHxF, OpaHqva i l4ranrF. B no€Mara Ha ruioM AflonhHep "Arx.A" 6yKBxre

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n

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s

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1.

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repa Ha reKcra; xoirpacrhpaHe Ha r'4norFocKva Mareprar c qen Aa ce

clo6ureHrero noPaax cBo€ro pa36xpaHe no Konro ro e olHacF KaM Herosoro ToBa flo.aqepia8a_

noA{eprae craapx€Hxero. 3. HenpeKlcHara oqeHKa Ha nocraBeHara qen u lreo6xoalrMocrra aa

HC HA AYMIiTE,

cneqnorqHu qenr. P€KnaMHara rpa-

HopManHara KoHcrpykr]rt Huero rMa oco6eHo 3Hac

'la

h3peqe-

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l,1

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apY-

no,

AxeiMc Axoic t^ Yortr YvtrMrH. Bcu{Kr1 ,rDcrpa4r,r B ra3r rnasa roHa xaerre Ha 8H

LlxxorA 3a rrnorpaoxFra, mnoxeHl4 3 Herosara "EneMeHrapHa rrnorpaC F" or 1925 r., or Kosro ce npoaaaoxa asaAeceT 1, oceM xunfra, eK3eMnnspa 3 qf,n c8Fr. apyr 3HacrreneH asrop B o6nacTra Ha KoHcrpyx_ BHara rynorpaoHF, kaKro cecro Ha' pu'rar HeroBara HoBa r'4norpaovF, e

r

Kapn

Tatre or npara. Ton cbcrash

6opMvnhposKn'Ha ro3u noaxoa KaM rhnorpadc-

Krre npo6reMr, oure ce qwcrsysa

B crEpeMeHHrF ar,r-

6!Ae y3nlnHeHa; Auoepe qrpaHe lla 6nKa, KoFro e npeAHa3HaqeHa aa 6t4e rneaaHa oT ,3BecTHo pa36oFHre, 143rcKBa rperhpaHe, pa3nrqHo

or roBa

npy Hay{Hara pa6ora xn, flpu c6op-

rcn, cne44arM3aqxFra 14 pa3aeneHrero Ha rpyaa ca cLu.lo ronKoBa Heo6xoatMu, KorKoro x rFcHoro crrpyaHai-KpacHope,rss .rpyMep

3a

npffarafero Ha ro3, noaxoA

np€acraBnFBar rcneooHHrre yKa3aren, c

o6eM rHoopMaqxn, pasnono)KeHa

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c

no npasolrLnHara

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t(oMno3rqroHHl1 noa6paHl,1

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eSeKrrBeH, a€ncrBrrenei) o6e

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4. XapMoHvqHo pa3aoraraHe Ha TEXCTA B CIOTEETCTBYE C OSCKTHBHII.

re sr3yanH,

saKoHh;

- MaH'4dFcrbr Ha rexHrs ayxoseH Boaa,r Oxnuno ToMaco lvapnHerr 6€ ny6nrKysaH oure npe3 1909 r. B "fle

nperne4H a

crpyKrypa}1 reoMerpr{Ha opfa!r3a5. 143ronsBaHe Ha Bcr{K}r cpeAcrBa, chqecrBysaql|

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6e

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6e 3aMe-

c ooroxoMno3rqxoHn, Meroax,

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Kprrha; cleeraBaHe Ha |4nlocrparqBreKcra no soro-

h3non3EiaHt 6 cleeraH're c E14lV. TexHoBocrrr, kalo na3epHa

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fx6orx clBMecrHo c h Hr(eHepa{rpor,r -

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edekr, xarGBro

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Ha

c

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or KoMnaHrFra "l\IlpaxeHranep InHorain", nonoxeHuero 6e cnaceHo

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cllrecrByBal

ce npoaaBar Ha MaKcrManei 6pot

ApoH ElpHc

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Bce

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rhnorpaocKa acoqharuu

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BaxHa ponF 3a Hanpealxa Ha rBop-

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pe-

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cr "neHrorpaM" nvue

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npor3Boavreru Ha Ha6opH MarllrHv. PoHArarep u Herosure clapyxnuqk

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ta Ha-

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c nrlHrriTe Ha MeTpoTo, e BM€cTo ToBs

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or rpiqKara avMa "KanKynu"

prKonrcHa 6yK8a

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