Tyres for extreme conditions Nokian Tyres

Although they are produced on a small scale, Belarus-311/320/321/422/622 tractors and their modifications, which range from 30 to 60 h.p. are suitable for various kinds of agricultural and transport work. What makes them stand out among the competition are their high fuel efficiency, as well as performance effectiveness when it comes to work in the most adverse conditions. Like other products from BZTDA that are certified by STB ISO 9001:2009 and now adapting to the new ISO/TS 16949:2010, these tractors are also in compliance with international standards. They have won awards at several international exhibitions as the best agricultural products with the highest performance quality.

As a result of the success with Belarus-320 tractors, the factory has embarked on the production of several variants, such as a loading machine Belarus MP-320, sweeper Belarus ME-320, machine-loading-harvesting Belarus MPU-320, as well as the Belarus-422.1, Belarus-422 and Belarus-622 tractors. The latest tractor models are the Belarus-321 and a new model tractor Belarus-311, manufactured for the first time in 2010. With such an intensive production and introduction of new models BZTDA covers about 20 per cent of national tractor production.

“Today we are at the point where our production has expanded from tractor wheels to other types of vehicles, with more than 3000 tractors (in nine different models) produced in 2012. Our current plan is to enlarge production of both wheels and tractors. Although the spare parts are not produced any more in mass quantities, there are still 1500 original parts manufactured for tractors Belarus,” explained Mr Tsaryk.

Markets to be conquered

Along with increasing its production capacities, the company is working on modernising its distribution networks since BZTDA products are in demand in almost 50 countries. With 63 per cent of the products ending up abroad, the company can say that its business is export-oriented. BZTDA has a large number of dealer centres and joint ventures all over the world.

“We have joint ventures in Russia and the republics of the former Soviet Union, the Baltic States, Scandinavia, central, west and south Europe, Asia, Africa and some new partnerships in Central America,” explained Mr Tsaryk. “The greatest growth prospects we now see are in reaching the markets in east Asia (Cambodia, Vietnam, Thailand, Laos and Bangladesh). When it comes to other markets, we are actively cooperating with Cuba, Nicaragua, Mexico etc. We are familiar with the corporate ethics in those countries and successfully collaborate with them. We believe there is further scope for similar partnerships like these in future. There are also possibilities of greater participation in the African market, although we are already present there with our tractors.”

SAFE BRAKING

OAO TIIR develops, manufactures and sells clutch facings, disk brake pads and drum brake linings for all models of cars and trucks as well as friction disks and friction facings for friction units and clutches of agricultural machines (OEM, OES, Aftermarket).

Disk brake pads developed and produced by OAO TIIR are supplied to the assembly lines and service stations of Daimler, Chevrolet, Ford and Land Rover.

OAO TIIR Moskovsy ave., 149 | 150048 Yaroslavl | Russia E-mail: tiir@yaroslavl.ru | www.tiir.ru

Fruitful investments

With regard to investing, Bobruisk Plant of Tractor Parts and Units is working on its own energy sources by creating a demonstration area of energy efficiency. In 2012 the old production line for wheels was put in operation after being modernised and overhauled. Activation of a new production line increased capacity to 500,000 wheels.

Apart from covering the domestic Belarusian market, Russia and Ukraine are still the most attractive business destinations for the company because it sells the largest number of wheels there. Encouraged by the business success, the leadership of BZTDA is considering the future development of particular tractor lines and expansion to the new markets.

“We are planning to base our future growth on the modernisation and development of tractor lines. We have realised that our chances to enter into the international markets ahead of the competition are closely related to the improvement of the quality of our products and the competitiveness of our prices. Global markets are flooded with goods from India and China. The quality of our products is high enough to take on these competitors, especially due to the fact that we are always ready to adapt them to specific customer ideas and requirements,” concluded Mr Tsaryk. n

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