Although they are produced on a small scale, Belarus-311/320/321/422/622 tractors and their modifications, which range from 30 to 60 h.p. are suitable for various kinds of agricultural and transport work. What makes them stand out among the competition are their high fuel efficiency, as well as performance effectiveness when it comes to work in the most adverse conditions. Like other products from BZTDA that are certified by STB ISO 9001:2009 and now adapting to the new ISO/TS 16949:2010, these tractors are also in compliance with international standards. They have won awards at several international exhibitions as the best agricultural products with the highest performance quality. As a result of the success with Belarus-320 tractors, the factory has embarked on the production of several variants, such as a loading machine Belarus MP-320, sweeper Belarus ME-320, machine-loading-harvesting Belarus MPU-320, as well as the Belarus-422.1, Belarus-422 and Belarus-622 tractors. The latest tractor models are the Belarus-321 and a new model tractor Belarus-311, manufactured for the first time in 2010. With such an intensive production and introduction of new models BZTDA covers about 20 per cent of national tractor production. “Today we are at the point where our production has expanded from tractor wheels to other types of vehicles, with more than 3000 tractors (in nine different models) produced in 2012. Our current plan is to 22 Industry Europe
enlarge production of both wheels and tractors. Although the spare parts are not produced any more in mass quantities, there are still 1500 original parts manufactured for tractors Belarus,” explained Mr Tsaryk.
Markets to be conquered Along with increasing its production capacities, the company is working on modernising its distribution networks since BZTDA products are in demand in almost 50 countries. With 63 per cent of the products ending up abroad, the company can say that its business is export-oriented. BZTDA has a large number of dealer centres and joint ventures all over the world. “We have joint ventures in Russia and the republics of the former Soviet Union, the Baltic States, Scandinavia, central, west and south Europe, Asia, Africa and some new partnerships in Central America,” explained Mr Tsaryk. “The greatest growth prospects we now see are in reaching the markets in east Asia (Cambodia, Vietnam, Thailand, Laos and Bangladesh). When it comes to other markets, we are actively cooperating with Cuba, Nicaragua, Mexico etc. We are familiar with the corporate ethics in those countries and successfully collaborate with them. We believe there is further scope for similar partnerships like these in future. There are also possibilities of greater participation in the African market, although we are already present there with our tractors.”
