Revolutionising the crusher MB Crusher

REVOLUTIONISING THE CRUSHER

MB SpA, also known as MB Crusher, is the inventor of the crusher bucket and the world leader in the field of equipment for crushing, demolition and recycling. It is currently running an international web competition, giving its customers the chance of winning the MB crusher bucket-C50, suitable for miniexcavators, as Barbara Rossi learnt from the company’s marketing manager, Giulia Riboni.

MB Crusher was set up in 2001 by the Azzolin brothers as MB Srl, where MB stood for Meccanica Breganzese. It started with the invention and patenting of the very first jaw bucket crusher (applicable to excavators and thus able to replace traditional crushers in most applications) specifically the BF90 model for medium diggers, which together with its BF120 counterpart is still the company’s top seller. The experience of the Azzolin family in the crushing and earth moving sector reaches further back, as the father of the founders (who is still involved in the company) started working in this field in the 1950s in the Vicenza area of north eastern Italy, where MB Crusher is still based today (the exact location is Fara Vicentino).

The company’s core business is still very much the crushers with which it has revolutionised the market and for which it is renowned all over the world, now including bucket crushers for excavators, skid loaders and backhoes of all sizes. In addition to these, the current range also offers screening buckets, grapple rotary movement equipment and accessories, namely iron separators and dust suppression kits. It also offers universal quick couplings to connect any type of equipment to the diggers.

The wide range of crushers offered by the company includes the MB-C50 (specifically designed for mini-excavators) and the BF150.10. These two models are at the two ends of the dimensional range, as they are respectively the smallest and the largest in the world. “I would also like to highlight our MB-L models, which are specifically for skid loaders, loaders and backhoe loaders; as well as the previously mentioned BF90 model for 20-tonne excavators, our very first product and still our absolute top seller” Ms Riboni explained.

“We can supply a bucket for any type of earth moving machine and our R&D department continuously works on developing new solutions and optimising our existing products. We offer products of extremely high quality, entirely ‘Made-in-Italy’. In fact, we take care of the whole process, from product design to post-sales assistance, including production, here at our Italian

premises, although I have to say that we have six foreign subsidiaries which help us with stocking, distribution and post-sales assistance in other countries.”

MB Crusher holds a series of certifications, including UNI EN ISO 9001:2008, CE, TUV, GOST and RINA (the latter is for welding processes) and it employs Hardoxcertified materials to give customers the best possible products.

Recently it has made significant investments in the construction of its new headquarters, where it has now moved all Italian-based activities, including the production and commercial departments. New facilities have already been built at this site after the initial construction, so as to accommodate a production increase, and there is scope for further expansion of the plant. “In recent years we have also invested in the opening of our new foreign subsidiaries and in the strengthening of our existing ones, in terms of commercial staff and customer service. Our foreign subsidiaries - based in India, China, Japan, the US, Germany and France - are located in our main geographical markets, in order to have fully stocked warehouses in these areas and offer the best possible service to our customers based there.”

Innovative and ready for a challenge

The company distributes its products through a network of carefully selected qualified commercial partners all over the world (currently exports go to over 150 countries). Various market segments are served, mainly demolition, recycling, road works, piping, industrial and urban regeneration, quarrying and mining, but also glass bottle crushing. The importance of the various segments served varies according to geographical markets. Although the company has good results in Italy, exports generate most of its turnover and, as well as in Europe, it has excellent sales in America, Asia and North Africa. “Our plans include strengthening our presence in all the geographical areas where we have our foreign subsidiaries and in the Middle East, alongside participating in all the trade fairs of strategic importance.

“I think that we will grow organically through a partnership with local dealers in our various geographical markets. Bucket crushers will remain our core business, alongside which we will offer complementary products, such as accessories. Furthermore, we will carry on focusing on our customer service, offering assistance and spare parts, which we already do on a 24/7 basis in several languages, because there are countries where construction sites work 24 hours a day.

“We are a company which, as well as investing a lot in production, also channels significant resources into marketing. We participate in all strategic trade fairs either directly or through our partner dealers and put a lot of work in our website. We are currently running an international competition allowing one of our customers to win a bucket crusher. We are a young company, totally ready to face new challenges, continuously engaged in innovation to obtain new solutions and improve current models and completely customer-focused.”

MB Crusher’s focus on innovation is proven by the number of awards that the company has won over the years, including the 1o Grand Prix at the 2007 International Exhibition of Inventions in Geneva, something which no Italian company had achieved for more than 20 years, and the Gaia award at the Big 5 show in 2010 in Dubai. n