Budding genius Jabra

BuddiNg geNius

Jabra is part of the GN Group and a global leader in the development and manufacture of communications and sound solutions. The company’s broad product portfolio includes sports ear buds, corded and wireless headsets as well as portable and use-in-office speakerphones. Philip Yorke reports on a company that is maintaining its pole market position through the constant development of innovative products that not only meet, but exceed market demands.

The Jabra Corporation is a subsidiary of GN Netcom, which has its roots in the Norcom Electronics Corporation of America, founded in 1983 by entrepreneur Elwood Norris. In 2006 GN Netcom consolidated its contact centre and office headset division under the Jabra Brand and this was followed by the restructuring of the company in 2008. This strategic move resulted in a greater focus on business-to-business and consumer markets, respectively.

Today the company continues to focus on new product development, innovation and investment in new technology. This focus has helped the company to build upon, and extend its lead in the headset marketplace. Jabra’s head office is located in Copenhagen, Denmark from where it manages its diverse global operations.

Total solutions

In March 2018, Jabra expanded its Elite product range franchise. This is a leading range of headphones and earbuds engineered for superior sound and designed to combine the best voice and music experience. These unique neckband and wireless earbuds are engineered to provide two levels of noise cancellation including Jabra’s leading ‘Active Noise Cancellation (ANC) solution, thereby challenging existing earbud solutions currently available on the market. The Jabra Elite 65e offers pure conversation quality with its three-microphone technology that creates a highly efficient noise-blocking zone, ensuring that the user’s voice is conveyed with crystal-clear clarity.

Drawing on the GN Group’s unrivalled audio, headset and hearingaid expertise, the Elite franchise is engineered to meet the needs of those users looking not only for outstanding music quality and voice capabilities, but also for people who are using voice assistants. With the latest Elite 65 the user can instantly connect to Alexa, Siri®, or Google Assistant™, thereby providing instant access to the information needed, whether it is for setting appointments, finding nearby events or having messages read back to the user.

Furthermore, Bluetooth 5.0 allows consumers to seamlessly connect the earbuds to a smartphone. This device can be used all day, wherever it may be located, and provides a battery that lasts up to eight hours when using ANC, and an amazing 13 hours without it.

The senior vice-president at Jabra said, “The Jabra Elite 65e is perfect for the on-the-go user that wants all levels of invasive noise blocked out, thus allowing great conversations and music. We are well-known for our

advanced noise cancellation capabilities in the enterprise scene, and it is this professional engineering that allows us to offer an unrivalled solution for consumers.”

evolving innovation

Earlier this year, Jabra announced the launch of its Evolve 75e range, the world’s first professional UC-Certified wireless earbuds. The company has been a pioneer in sound for around-the-neck wireless earbud design in the workplace. The new product’s Active Noise Cancelling (ANC) and ‘busy-light’ technology, allows users to fully concentrate at work.

This new edition to the market-leading Evolve range of headsets for professional use is Skype-for-business certified and offers up to 14 hours of battery life on a single charge. Recent research has revealed that the majority of today’s ‘flexible’ workers (78 per cent) say that their personal productivity at the office is impacted by noise and interruptions. The new product is the ultimate business tool for both sound and freedom, thus helping to maintain collaboration, concentration and productivity in busy, open plan offices without the need for designated quiet rooms.

In addition, the Jabra Evolve earbuds have smart controls for work and play. Five buttons allow for quick control of calls and music, including a smart button for one-touch access to all major virtual assistants, including Siri, Google Now, Cortana and Bixby. The vibrating neckband also gives silent notifications to make sure that users don’t disturb others and that incoming calls are never missed.

“The Jabra Evolve 75e delivers professional quality sound for calls and music that lasts as long as you need in a wireless earbud design. These first professional UC-Certified wireless earbuds meet the needs of today’s mobile, and increasingly connected worker, who demands the same user experience from both consumer and professional solutions,” commented Holger Reisinger, SVP at Jabra. A fitness tracking ‘first’

Not long ago, Jabra announced the launch of its next generation of wireless sports headphones with a fitness tracking feature – a world first. The company unveiled its Jabra sports pulse and Jabra Sport Coach special editions with improvements in fit, sound, durability and a range of other smart new sports features.

Just like the company’s existing line-up of Jabra sports headphones, the new editions offer quality calls, music for motivation and intelligent in-ear coaching to help enhance training effectiveness. In addition, these next generation versions deliver innovation in all areas, with passive noise cancellation, a broader choice of fitting options, improved durability and many other unique, intelligent sports features. n

For further details of Jabra’s latest innovative products and services visit: www.jabra.com