Budding genius Jabra is part of the GN Group and a global leader in the development and manufacture of communications and sound solutions. The company’s broad product portfolio includes sports ear buds, corded and wireless headsets as well as portable and use-in-office speakerphones. Philip Yorke reports on a company that is maintaining its pole market position through the constant development of innovative products that not only meet, but exceed market demands. 118 Industry Europe
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he Jabra Corporation is a subsidiary of GN Netcom, which has its roots in the Norcom Electronics Corporation of America, founded in 1983 by entrepreneur Elwood Norris. In 2006 GN Netcom consolidated its contact centre and office headset division under the Jabra Brand and this was followed by the restructuring of the company in 2008. This strategic move resulted in a greater focus on business-to-business and consumer markets, respectively. Today the company continues to focus on new product development, innovation and investment in new technology. This focus has helped the company to build upon, and extend its lead in the headset marketplace. Jabra’s head office is located in Copenhagen, Denmark from where it manages its diverse global operations.
