each bathroom is unique Cersanit Capital Group

EaCh BaThRoom Is unIquE

The Cersanit Capital Group, headquartered in Kielce, is Poland’s leading manufacturer of bathroom products, including: sanitary ceramic products, ceramic tiles, shower cubicles, acrylic bathtubs and shower trays, bathroom furniture and accessories. Dariusz Balcerzyk reports.

Established in 1998, Cersanit is a dynamically developing capital group (previously known as Rovese Group), operating on the international ceramic tiles bathroom equipment markets. In 2007 the group became the owner of the Opoczno brand, which in turn strengthened its position among ceramic tile manufacturers.

Global manufacturer of ceramic products

Today, the group belongs to the world biggest players on the market. Its annual production of ceramic products is estimated at more than 8 million units, which places it 7th in the world and 3rd in Europe. Where the production of tiles is concerned, it ranks 2nd place in Europe and 10th in the world. Its product offer reaches all European Union countries, as well as the markets of eastern Europe, the Middle East and the countries of Central Asia and North Africa. The group’s share of the ceramic tile market in Poland is 13 per cent, in Germany 5 per cent, in Ukraine 23 per cent, and in Romania 8 per cent; while in the sanitary ceramics segment it holds a 35 per cent share of the Polish market, 8 per cent in Germany, 40 per cent in Ukraine and 50 per cent in Romania. Thanks to its extensive structure, the group is able to respond quickly to regional challenges and adapt its portfolio to the local conditions.

The Cersanit Group employs more than 7000 people and its production is carried out across 11 modern factories, situated in locations that allow it to serve many regions efficiently. This guarantees a high level of customer service, flexibility and quick response time to local market needs.

Wide range of products

The Cersanit Group’s core business is the production and distribution of products used to furnish bathrooms and other interiors, as well as the space around a house. Its brands provide high quality, functional and aesthetic products for both individual and investment clients. Its offer includes a wide range of ceramic tiles, bathroom ceramics and flush-mounted frames, toilet boards, bathroom fur-

niture, bathtubs and fittings. It also manufactures several products used in various types of public facilities.

Thanks to its comprehensive offer, the group has established a cooperation with partners implementing various investment projects. Its products are used by clients operating in almost all industries: construction, trade and services, in administration, communication and transport, education, health, art, recreation and the hotel industry.

The Cersanit group consists of five renowned European brands: Cersanit, Opoczno, Meissen Keramik, Pilkington’s and Mei. Cersanit, the group’s leading company, is a well-known and valued brand of bathroom equipment. It uses the latest technological know-how and translates this into a wide range of innovative solutions. The tiles created by Opoczno have a variety of patterns, colours and structures, all in line with international interior design trends. Its high quality products and innovation have made Opoczno one of the leading manufacturers of ceramic tiles. Meissen Keramik is one of the oldest tile manufacturers in Germany. For more than 150 years, it has been constantly developing fresh solutions in the field of tile design and quality. Meanwhile, the variety of tailor-made wall and floor solutions offered by Pilkington means that the brand meets the needs of a wide range of consumers. Mei is a producer of high-quality German tiles, whose constant innovations in the field of design have allowed it to remain at the forefront of the industry.

The Cersanit Group’s continued market success is only possible with the strong support from trustworthy partners, such as, to name just two: BZMO- Boleslawieckie Refractory Works, a leader in the production of aluminosilicate refractory materials; and Colorobbia Polska, a part of Gruppio Colorobbia, the world leader in ceramics.

From strength to strength

The group’s philosophy is that the bathroom should be a place of relaxation, which combines beauty with functionality. Thus, it needs to be unique. This is why Cersanit has developed a fully comprehensive offering, enabling each consumer to arrange an interior adapted to his or her individual needs and tastes.

The Cersanit Group’ strategic long-term goal is to build a strong international business organisation and to achieve and maintain a leading position in the bathroom furnishing market. n