Construction & ENGINEERING
Each bathroom is unique The Cersanit Capital Group, headquartered in Kielce, is Poland’s leading manufacturer of bathroom products, including: sanitary ceramic products, ceramic tiles, shower cubicles, acrylic bathtubs and shower trays, bathroom furniture and accessories. Dariusz Balcerzyk reports.
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stablished in 1998, Cersanit is a dynamically developing capital group (previously known as Rovese Group), operating on the international ceramic tiles bathroom equipment markets. In 2007 the group became the owner of the Opoczno brand, which in turn strengthened its position among ceramic tile manufacturers.
Global manufacturer of ceramic products Today, the group belongs to the world biggest players on the market. Its annual production of ceramic products is estimated at more than 8 million units, which places it 7th in the world and 3rd in Europe. Where the production of tiles is concerned, it ranks 2nd place in Europe and 10th in the world. Its product offer reaches all European Union countries, as well as the markets of eastern Europe, the Middle East and the countries of Central Asia and North Africa. The group’s share of the ceramic tile market in Poland is 13 per cent, in Germany 5 per cent, in Ukraine 23 per cent, and in Romania 8 per cent; while in the sanitary ceramics segment it
holds a 35 per cent share of the Polish market, 8 per cent in Germany, 40 per cent in Ukraine and 50 per cent in Romania. Thanks to its extensive structure, the group is able to respond quickly to regional challenges and adapt its portfolio to the local conditions. The Cersanit Group employs more than 7000 people and its production is carried out across 11 modern factories, situated in locations that allow it to serve many regions efficiently. This guarantees a high level of customer service, flexibility and quick response time to local market needs.
Wide range of products The Cersanit Group’s core business is the production and distribution of products used to furnish bathrooms and other interiors, as well as the space around a house. Its brands provide high quality, functional and aesthetic products for both individual and investment clients. Its offer includes a wide range of ceramic tiles, bathroom ceramics and flush-mounted frames, toilet boards, bathroom furIndustry Europe 77
