totalworld.industry TOMO RROW 'S BUSINESS TODAY
FO RD RO MA N I A
Going even further in Romania
One of the largest and most recognisable companies in the world, Ford has an envy-inducing global presence that includes Romania, where the motor trade is really moving.
totalworld.industry Ford Romania
Going even further in Romania Victoria South
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One of the largest and most recognisable companies in the world, Ford has an envy-inducing global presence that includes Romania, where the motor trade is really moving.
Ford Romania totalworld.industry
part of a company as gargantuan as Ford could allow country-specific arms to get lost in the overarching ethos and success of the parent organisation, but Ford Romania is using the guiding principles, combined with a local touch, to offer something special and unique to its customers, “Being a global company, it is important for us to have a set of standards that we can evaluate - and also by which we can be evaluated by others. These standards materialise in our vision, mission and values.” Truer words have rarely been spoken, as Ford has a vision of being recognised as the world leader in automotive products and services, alongside a mission to remain globally diverse, with a family ethos and to always be looking for ways to bring innovation to the industry. This might sound like a broad overview, but locality is taken into account, when it comes to the company values, “We do what is right for our people, our environment and our
Being
“We do what is right for our people, our environment and our society, but above all for our clients.”
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totalworld.industry Ford Romania
“Being a global company, it is important for us to have a set of standards that we can evaluate - and also by which we can be evaluated by others.”
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society, but above all for our clients. Ford Motor Company aims to integrate into the world around it.” There can be little doubt that this approach directly contributed to Ford being named as one of the most ethical companies in the world, in 2017. This accolade is something that the company has taken particular pride in, due to the stringent assessments carried out, over five different categories. Far from being able to excel in one area and then skate by in others, companies considered to be particularly ethical need to be able to demonstrate commitment to higher codes of practice in numerous areas of operation, “The ‘Most Ethical Company in the World’ is based on a structure developed by the Ethisphere Institute to determine the performance of an organisation in an objective, consistent and standardised manner. The distinction is based on the assessment of five categories: ethics and compliance; corporate
faith and responsibility; culture of ethics, governance and leadership; innovation; reputation; the importance of Ford's commitment to consumer ethics.”
A fresh approach Ford Romania has already established a fantastic reputation for itself, in terms of customer service and going the extra mile to ensure an incredible experience for all consumers, but a new face at the helm promises to inject rejuvenated excitement for exceeding expectations. Attila Szabo might not be new to Ford, but his role as General Manager of Ford Romania promises to be somewhat exciting, as well as a natural evolution of his impressive career, “Attila Szabo has been working for Ford Motor Company for over 17 years. He has occupied various positions, from fleet sales director and sales director Ford Hungary and direct European markets at Ford Europe's price manager. The new function adds to his role, General
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Manager of Ford Romania. He will oversee Ford operations both in the Czech Republic and in Romania.” He certainly has his work cut out for him, as the Romanian branch of operations prides itself on offering a full complement of services for every possible incarnation of client, from those that book in for an annual service through to individual private sales and commercial vehicles. That’s a lot to oversee, while also maintaining high customer service standards that have become the norm for Ford Romania, but if anyone can handle the pressure, it’s Szabo and much of the groundwork has already been laid in the showrooms throughout Romania.
“We do what is right for our people, our environment and our society, but above all for our clients. Ford Motor Company aims to integrate into the world around it.”
A solution for everyone For those people looking to purchase a reliable, thoroughly checked vehicle that can safely transport themselves and their loved ones, there is nowhere better to visit than Ford Romania. With a fantastic selection of both used and new cars to choose from, there is a solution for every budget and specific set of requirements and negotiations are never off the table. Ford Romania wants people to have easy access to a car that will improve their quality of life, “Ford launches Ford Approved in Romania, Ford's Roller Vehicle Certificate Program. What does Ford Certified Roller Vehicle mean? A vehicle produced in Ford plants, sold by a Ford dealer, maintained on time with Ford materials following Ford's procedures and inspected, revised and certified by a Ford specialist. In addition, Ford Approved vehicles have a maximum run of 120,000 km, are put into circulation for up to 5 years and are accompanied by a warranty of at least 12 months and by Road Assistance.” While the term ‘used cars’ might bring certain concerns to mind, Ford Romania aims to eradicate them by offering vehicles that are guaranteed quality. That blue emblem on the front of every car is more than just branding; it’s a sign of trust, as well as variety. From city cars to family-sized vehicles, SUVs, high performance cars and commercial models, Ford Romania offers an enormous range of on-road solutions, perfectly designed and equipped to tackle different terrains and weather conditions, but that’s not all. Just 6 | total-world-industry.com
as the blue badge on the bonnet is a sign of trust, it’s also a membership card into an all-inclusive club that allows all Ford drivers to rest easy that their vehicles are being perfectly maintained by an expert service team. With just one click of an online button, a full assessment can be booked and owners can enjoy peace of mind that their trusted steed is being looked after by the real experts. Though Ford might be an enormous worldwide superpower in the sense of automotive innovation, the really impressive thing about the company is how the smaller, country-specific branches take global attitudes and standards and build a local brand around them. Ford Romania is a fantastic example of this, with a cohesive team in place that is consistently seeking to exceed customer expectations and devise personal solutions to meets every individual’s needs. Buying a Ford is so much more than just purchasing a vehicle; it’s an initiation into a family and while the company’s tagline reads “Go Further”, all the evidence suggests that, thanks to Szabo and his team, everyone is going even further in Romania.
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To Advertise, Contact Hal Hutchison Business Development Manager +44 (0) 20 3287 8795 hal@eastcoastpromotions.net For General Inquiries: Shaun Cousins General Manager +44 (0) 20 3287 8795 shaun@eastcoastpromotions.net
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