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TAS S AL
A sustainable approach to healthy eating
Australia’s largest producer of Tasmanian-grown Atlantic salmon, Tassal has risen to the to thanks to an unerring commitment to both quality and sustainability and now, international audiences are enjoying access to this exceptionally special superfood.
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A sustainable approach to healthy eating Victoria South
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Australia’s largest producer of Tasmanian-grown Atlantic salmon, Tassal has risen to the to thanks to an unerring commitment to both quality and sustainability and now, international audiences are enjoying access to this exceptionally special superfood.
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you think of salmon, the chances are that Australia isn’t the first country you associate with high quality, sustainable fish farming, but that might be about to change, as Tassal has burst onto the salmon scene with an undeniably exuberant business energy.
When
A passion for nutrition The team at Tassal put a huge amount heart and soul into every product in its extensive portfolio and while the food production industry might not always be linked to sustainable methodologies and nutritious gastronomy, Tassal is on a mission to change perceptions, “We want to share our passion and knowledge of salmon to bring you easy recipe ideas, cooking tips and meal inspiration for every season and occasion. Food is the most critical need for future generations, particularly sustainable salmon – food with a low carbon profile that is also a superfood. Our people are passionate about producing a healthy, sustainable protein, which is
“We want to share our passion and knowledge of salmon to bring you easy recipe ideas, cooking tips and meal inspiration…”
experiencing increasing demand both in Australia and internationally.” By giving equal priority to safe manufacturing standards, sustainability and taste, Tassal is enjoying phenomenal levels of success, which is even more incredible when you consider that in the world of food, it’s veganism that seems to be enjoying a moment of popularity. Far from being threatened, Tassal is fighting back in the most productive way possible; through education and nutritional expertise.
Tasmanian salmon: the ultimate superfood Fatty acids in the form of Omega-3 is vital for brain development and body health, but our bodies are incapable of producing it naturally. That’s why a supplemented diet is so essential and, rather than taking tablets, Tasssal offers a simple and delicious way to top up the tanks, “There are two different kinds of Omega-3 – those from plant sources (known as ALA) and those from marine sources (called EPA & DHA). While both kinds of Omega-3 are important for good health, the marine Omega-3 is more potent and provides wide ranging health benefits to our bodies and brains. Just 100g of salmon provides 159% of our recommended daily intake of Omega-3, so farmfresh Tasmanian salmon really is nature’s superfood.” When you consider that salmon is also a tasty source of various vitamins, including the all-important B12, there is literally no reason not to cook it up as part of your regular weekly meal plan, especially if you like your protein with a side of ethics.
More than just a buzzword There’s a lot of talk about sustainability and ethical production values in today’s business world, but not every company out there is truly aligned to the principles of responsible manufacturing, which is why Tassal is such a unique operation. By making sustainability a core expression of what the company stands for, more fundamental elements, such as flavour, can take centre stage, with consumers knowing that their consciences are being nourished at the same time as their bodies and minds. “At Tassal, sustainability is more than just an expression; it is a value we live by. Our focus on sustainability has been the basis for developing total-world-industry.com | 3
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programmes around food safety, environmental management, fish welfare and our fish quality.” The team goes on to explain how farming can be sustainable, “Seafood is a high protein, low fat, healthy and nutritionally rich food. As the world population grows, traditional methods of 4 | total-world-industry.com
“Our people are passionate about producing a healthy, sustainable protein, which is experiencing increasing demand both in Australia and internationally.”
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capturing wild fish can’t meet the increase in global demand for seafood. Responsible aquaculture is an important part of the future solution. Through well-managed salmon farming, we can meet the growing demand and produce a higher quality product, whilst looking after the environment and
communities.� With this in mind, the activities of the company have been geared towards environmentally sound breeding and farming methods, the result of which is a global first for any salmon company: Aquaculture Stewardship Council certification. This accreditation reveals that
Tassal truly is in the upper echelons of responsible farming operations in the world, with best practice and incredible taste coming together like perfect partners, “Tassal has led the way in Australian seafood in terms of corporate, social and environmental reporting and certification. total-world-industry.com | 5
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NETS TASMANIA Pty Ltd. 172 Kermandie Road Geeveston TAS 7116 ABN 54 116 268 207 ACN 116 268 207 PH +61 3 62 97 1530 Fax +61 3 62 97 0130 donsnets@bigpond.com Mobile 0418 121616
KGrid 30 years of Success and Innovation with Tassal, providing excellence in Tasmanian Net Making
WWW.NETSTASMANIA .COM.AU
Nets Asia dedicated interbuild facility
Transparent reporting is key to driving accountability and continuing improvement. Our intent is to provide timely, accurate and material information for our stakeholders. We are committed to tackling sustainability issues with integrity, transparency and purpose.”
KGrid Original thinking and process, unique physical properties, total protection from seal predation.
Super 20 Mono co-polymer developed by Nets for its heavy duty traditional net assemblies.
“At Tassal, sustainability is more than just an expression; it is a value we live by”
A salmon solution for everybody
“Tassal Kitchen is a centre for all things salmon. Salmon is so versatile it can be enjoyed for breakfast, lunch and dinner. In our kitchen, we have provided you with a collection of delicious salmon recipes. We’ll guide you with cooking techniques and videos, and share tips so you can create everyday salmon dishes for friends and family.” Essentially, Tassal is a onestop superfood shop. Not only does it systematically produce some of the most environmentally friendly
and sustainably farmed fish in the world, it then turns them into a plethora of delicious and nutritious food options, while suggesting easy to follow recipes to use as mealtime inspiration. From fresh salmon fillets that are ready to be pan-fried and served up with fresh vegetables through to caned flakes that transform any salad into a flavourful feast, Tassal is doing so much more than just providing protein to the world; it’s also teaching a sustainable approach to healthy eating. total-world-industry.com | 7
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The best companies in the world account for the fact that their customer base will be diverse and multi-tiered, in terms of spending capacity, and will seek out opportunities to corner every part of the market. Tassal has most certainly taken this approach, by embracing four different product offerings in the form of fresh deli, fresh packaged, smoked and canned. These different varieties allow for a medley of different cooking techniques to be employed as well as new flavours to be experimented with, both of which help to keep kitchen creativity alive, although this has already been accounted for, with Tassal Kitchen,
To Advertise, Contact Hal Hutchison Business Development Manager +44 (0) 20 3287 8795 hal@eastcoastpromotions.net For General Inquiries: Shaun Cousins General Manager +44 (0) 20 3287 8795 shaun@eastcoastpromotions.net
125 Ber Street Norwich NR1 3EY England