Miracle Mile 2013

Page 1

User: sburris

Time: 08-26-2013 14:22

Product: INIBrd PubDate: 08-29-2013

Zone: Special

Edition: 1 Page: TOADVFOLIO-Cov Color: C K Y M

A special advertising section to The Indianapolis Star ● Thursday, Aug. 29, 2013

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GATEWAY FEST and the

ABC MIRACLE MILE PARADE

PHOTOS: GATE

WAY SOUTH

Saturday, Aug. 31, 2013

The Gateway South Festival: Tradition rejuvenated

C

ome one come all, young and old, from near and far for an Indianapolis summertime tradition as cherished as apple pie — the Gateway Fest. If you’re wondering, “Gateway Fest? What happened to the Miracle Mile Parade?” Jeff Cardwell, president of the Gateway Community Alliance and owner of Cardwell Do-It Best Home Center, is eager to make the introduction. “We are very excited to announce that, with our growing annual parade and the new million-dollar investment in our landmark — the Gateway South Archway — we are expanding our free family event to an all-day festival,” Cardwell said. “The Gateway Fest will include the annual Miracle Mile Parade Cardwell with new additions — a live-music stage, art fair, marketplace, food trucks and more.” The website, www.miraclemileparade.com, has been revamped to include information about the expansion of

A parade to promote prosperity The year was 1957 and life was good. Dwight D. Eisenhower was president, the Frisbee was a new craze, and the family-friendly sitcom “Leave it to Beaver” premiered. On Indianapolis’ Southside, a few innovative citizens formed the Madison Avenue Businessmen Association to promote their community. The first Miracle Mile Parade also was celebrated that summer — but only that summer. The new 500 Festival Parade shifted the whole city’s focus and energy so the Miracle Mile Parade didn’t march again for 50 years. “After the 2004 tornado devastated the Southside we needed some re-energizing,” Cardwell said. “People started picking up the pieces and there was a lot of talk about the parade of the 50s. That’s when we decided to recreate the Miracle Mile Parade.” Thanks to the Gateway Community Alliance, the parade returned in 2007 and has been an annual tradition ever since. This year’s event will feature seven divisions representing Southside neighborhoods: Bates-Hendricks, CityWay, Garfield Park, Gateway South, Homecroft, University Heights and the City of Southport.

By Shauna Nosler For Custom Publications

2013 Gateway Fest & ABC Miracle Mile Parade

A Gateway Community Alliance Event When: Saturday, Aug. 31 Where: 2800 Madison Ave., Indianapolis Admission: Free

Schedule of events Breakfast this year’s Southside celebration, and the Twitter feed @GatewayFest has the latest updates plus opportunities to win free prizes. The theme for this year’s event, Celebrating the Gateway South, represents the history, economic achievement and future of Indianapolis’ Southside. The unique character and quality of life of our communities is what makes the Southside of Indianapolis very special,” Cardwell said. “Within each of these neighborhoods is where families come together, go to school, attend church and support the businesses that have helped our community grow, both economically and culturally. All of that is going to make for a great celebration.”

Plan it and they will come

“When we reinitiated the parade in 2007, we expected 2,000 people but over 10,000 showed up,” Cardwell said. “This year we expect around 25,000.” Some of those visitors will come from hundreds of miles away. “The Corvette Club from Louisville always takes part,” Cardwell said. “And there’s a car collector from St. Louis who comes. He used to live here and remembers cruising on the very streets where the parade now takes place.” With more than 35 Indianapolis businesses helping to sponsor this year’s event, there’s plenty of local support too. Associated Builders and Contractors is the title sponsor for the second year in a row. J.R. Gaylor, president and CEO of ABC’s Indiana chapter, believes that the organization’s involvement is important not only for members, but also for the greater Southside. “The parade sponsorship by ABC allows our association of merit shop construction contractors to thank our employees and recognize the contributions of all workers on Labor Day. It also allows ABC to be supportive of the Southside revitalization efforts based on a storied history of being a vital gateway to the city.” ●

When: 8 a.m. Where: Southern Plaza

Miracle Mile Cruisers Car Show

When: 9 a.m. – 1 p.m. Where: Southern Plaza

Gateway Fest (Twitter #GatewayFest) 11 a.m. – 6 p.m. * MCL Restaurant & Bakery VIP Tent * Art Fair * Marketplace * Food Trucks * Live Music Stage

Miracle Mile Bicycle Ride sponsored by CityWay

Registration: 11 a.m. – Noon, Garfield Park Arts Center Ride: 12:45 p.m. Choose your route: 11miles or 24 miles Must be at least 16 years old to participate. Participants 16 to 18 years old must be accompanied by an adult. Helmets are required.

Associated Builders and Contractors Miracle Mile Parade When: 1 p.m. – 3 p.m. Where: Madison Avenue, Southern to Sumner

America We Remember

When: 6:30 p.m. – 10 p.m. What: Concert and fireworks Where: Garfield Park For more information on Miracle Mile Gateway Fest events, visit www. miraclemileparade.com

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