LOOKING FOR OPPORTUNITY IN ADVERSITY

Copyright Tony DeMaio

Looking for an opportunity in adversity is a skill that can be honed. Learning to look away from the problem and explore other out of the box solutions is key.

As an ex-football coach, I spent many years in the press box calling plays. One of the hardest things to discipline yourself to do is to look away from where the ball is going and look to see how players on the backside of the play are reacting and what opportunities they give you to run other plays.

Adversity in business can become a catalyst to make you look at other options and maybe develop a different approach to accelerate your progress.

One day as I walked into the office my assistant stood in the doorway and gasped, we have a huge problem it’s raining so hard the water is coming through the roof into your office. The opportunity “free rent” yes there was a problem that presented 2 choices. One let it take me out of my game plan for the day and get absorbed into the problem. Two stays focused on what I had planned and see the benefit of free

Be careful of owning the problem don’t focus so much on what won’t work that you can’t see what would work. There are people that can tell you in length why things won’t work. They are experts of what won’t work. They have spent so much time examining what won’t work that they can’t see the solutions.

Put in a difficult situation, one is likely to be inspired to create a novel or ingenious solution. Necessity is the mother of invention. Change will always happen; you can fight it and prolong change or embrace change and put it to work for you now.

I founded Big Media USA in 2006 there was no real social media, not many internet users and many people thought the internet was a fad. I never changed my mission of giving people an inexpensive platform to promote their business. I have adjusted the plan many times to keep overcoming challenges. Today Podcasting has become mainstream and we have prevailed by producing over 17,000 quality podcasts.

Embrace adversity doesn’t get sucked into following the problem. Learn to look away from where the ball is going and see what opportunities are in the other direction. -Tony DeMaio

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