THINGS THAT YOUR

Getting Customer Feedback

In the business world many things are left unsaid by buyers. And as a seller, your organization, together with its logistics department, ought to be wary of customer satisfaction. Customers are observant. They notice the shortfalls in your organization. Unfortunately, most of them leave without telling you. Your job is to find out what requires improvement through customer feedback. Your customers won’t tell you this:

DIRTY FACILITIES

Operating in a clean premise is not only healthy but also appealing to customers.

A customer walks in an office and the first thing they notice is the cleanliness and tidiness. They will notice the dusty shelves and disorganized counters. Filthy toilets and dirty carpets will also come to their attention. This will be a major set-back to your organization since they won’t inform you about all this, but it will contribute to whether they continue dealing with you or not.

A WEBSITE THAT IS NOT USER FRIENDLY

Having a website that your customers can use with ease is essential. However, when the website becomes tiresome and boring, they leave without a word. As a seller you need to design a website that puts your customer’s interest first, this should be done by providing an easy navigation interface.

UNFRIENDLY EMPLOYEES

Employees are the image of the organization and play a major role in their daily conduct. Customers will notice that unfriendly employee when they come in. Rude employees are also a set-back to any organization. Customers will always notice the tone of phone operators and might feel unwelcomed. This simple etiquette gestures are observed by customers and unfortunately, they leave without a word.

BETTER COMPETITORS

In the business world, competition is fierce. Customers are quick in identifying better sellers who offer the same commodity as you at better prices and good quality. Customer rarely tell you about this, instead they switch allegiance to a better service provider offering lower prices. Therefore, identifying your competitors and learning from them is key to survival.

THEIR EXPERIENCE

Customers rarely give a feed-back of their experience in your organization. They end up telling other people and this could either build or destroy your company’s image. As a result of this ensuring customer satisfaction is paramount to any organization. One way to arrive at it is by having good public relation with them.