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Publisher & Managing Editor Betson Mathai Chief Editor Shajan Ponnamattom Editor Anjana Rajendran Sub Editor Amritha S.M. Advertisement Shobana Ranjan: 9037077299, 9946662655, 0495-4040906, 2366575 infofriendadvt@gmail.com Nishanth Babu : 9946669687 mktg@abcr.in, nbabu079@gmail.com E-mail Editorial infofriendenglish@gmail.com Layout & Design Jeeja N.K., Shadow Solutions Printing Geethanjali Offset Prints, Calicut. Head Office Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.
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TP-LINK at HITEX India Gadget Expo 2014 TP-LINK along with its local distributor Roop Technology , participated in the India Gadget Expo 2014, a 4 - day exhibition of latest gadgets, organized by HITEX (Hyderabad International Trade Expositions Ltd.). TP-LINK’s booth was among the most popular at the expo. Its wide range of hot selling products in India on display received positive responses, and Winning
a lot of attention from the spectators including ADSL, Wireless, 3G /4G Routers and Outdoor CPEs. At the exhibition, the “Best-Buy” TL-WR740N 150Mbps Wireless N Router and TL-MR3040 Portable Battery Powered 3G/4G Wireless N Router received very good responses from attendees. Moreover, M5350 3G Sim Card based Mobile WiFi with its cobblestone design was an eye catcher for the visitors.
Plustek introduces SmartOffice PS406 Plustek Technology has launched the SmartOffice PS406, a productive and professional scanner is targeted at the front office. SmartOffice PS406 comes with 100 sheet ADF and is a highly versatile and affordable single pass duplex color scanner in the sheet-fed range. Connected with USB 2.0, it does not require any warm up time. With speed up to 80 images per minute and a duty cycle of up to 4000 sheets, this high-volume, sheetfed scanner makes it easy to capture all
Asus announces H97-Pro your critical documents including the thick Gamer motherboard embossed ID cards and driving licenses. Among the work group scanners available today in the market, the SmartOffice PS406 with the Plustek DocAction, Plustek DI Capture, OCR and BCR software, ushers a new era in the compact ADF range. The users get image enhancement functionality as well as the option of scanning directly to Searchable PDF file, The SmartOffice PS406 scanner is priced at MRP INR 43,432/-.
Asus has announced H97-Pro Gamer, a new ATX motherboard that speeds up gamers’ fun with 10Gibt/s M.2 and SATA The new motherboard also includes Asus Gamer’s Guardian, a collection of components hand-chosen for exceptional safety, durability and performance to protect gamers’ backs. H97-Pro Gamer’s networking is powered by Intel Gigabit Ethernet.H97-Pro Gamer players enjoy SupremeFX technology .
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NATIONAL UPDATES
Asus appoints Accel Frontline as Authorized Service Provider for Motherboards
In a move to further enhance its service efficiency and network, Asus has announced the appointment of Accel Frontline Ltd. as the authorized service provider for its motherboards. Accel Frontline Ltd. has one of the most efficient, skilled and professional service infrastructure in the country and with their appointment, Asus will be able to service 99 cities in 150 service points across the country for its motherboard products. Along with Accel Frontline Ltd., Asus will also continue working with the existing service network of Regenersis (formerly Digicomp) to provide service for its motherboards. Accel Frontline is currently one of the leading post sales service providers in India and covers 80 locations and over 13861 pickup and drop pincode points. Accel Frontline’s service strength includes BGA facilities spread across India for faster service and lower turnaround time. With a strong infrastructure setup and highly trained manpower the addition of Accel Frontline Ltd. as ASP will add tremendous value to local service and repair for Asus motherboards. About the strategic appointment, Mr. Vinay Shetty – Country Head – Component Business, Asus (India) said, “With a continued focus on service and customer satisfaction, the appointment of Accel Frontline Ltd. will help us to give a better service experience to our customers." The inclusion of Accel Frontline’s service centers in Asus’ service network will be concluded in two phases. In the first phase, 70 service centers have come onboard on 7th July 2014 and another 10 service centers will be added to the service network in the second phase by 18th August 2014. In addition, Asus will also provide free pick up and drop facility in 13861 pickup points.
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Lenovo India wins Prestigious “Golden Peacock Awards” for Innovative Customer Service Lenovo took home the coveted ‘Golden Peacock Award’ for innovation in customer services. The Awards, established in 1991 by the Institute of Directors- India (an independent unbiased body) are a benchmark in Corporate Excellence across the world. Lenovo bagged this award for its seamless transition of service & support from IBM to Lenovo over a short span of one year, which resulted in the significant increase of customer satisfaction and delight. Globally, since 2005, Lenovo has
outsourced the Service & Support function to IBM. India is one of the first few countries to make the transition of services from IBM to Lenovo. The organization beat a total of 455 entries to emerge as one of the 18 final winners. The award was presented by Sheila Dikshit, Honourable Governor of Kerala in Thiruvanthapuram to Sudipto Ghosh, Executive Director, Service, Lenovo India. The applications for Golden Peacock Awards were assessed on an exhaustive set of parameters.
Dell offers new Software Defined Enterprise
Dell has announced its comprehensive strategy to enable faster and smoother customer migration to the software defined enterprise. The new Dell XC Series of Web-scale Converged Appliances will be built on Dell PowerEdge servers and powered by Nutanix software. Dell will build its portfolio of products that combine compute, storage and networking into a single offering, to benefit customers seeking an integrated IT approach, offering simple deployment, management and scale as needed. While Dell’s recently launched Storage SC4000 Series will be available worldwide during the third quarter of 2014, the Dell XC Series of Web-scale Converged Appliances worldwide availability is planned for the fourth quarter of 2014.
IntelliGrape signs up with DataStax Partner Network Program IntelliGrape has announced that it has signed up for DataStax Partner Network Program. IntelliGrape which is already a leading player in building custom Big Data solutions has joined hands with DataStax to increase the adoption of their Apache Cassandra-based database, used by more than 400 companies including more than 20
in the Fortune 100. The DataStax Partner Network (DSPN) is built around business collaborations with solution, application, infrastructure and ecosystem partners such as Accenture, Apigee and many others. As a member of DataStax partner network, IntelliGrape will offer scalable, flexible and more business relevant Big Data solutions built on Apache Cassandra platform.
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NATIONAL UPDATES
D-Link introduces its own Service centres
In its bid to provide world-class customer experience, D- Link has worked towards enhancing its existing support infrastructure PAN India. In one of its recent move D-Link (India) Ltd., has launched D-Link Service Centres across the country, which will be further supported by D-Link Service Partners (DSP) & D-Link Collection Centres (DAC). Set to address customers in 49 plus cities, D-Link Service Centre in its first phase will be present in 11 cities across India, and will be supported by additional 38 D- Link Service Partners. With this D-Link smart products will now be backed by D-Link’s own service centres, and thereby ensure complete customer peace of mind. Further customers can also interact with the technical experts present at the centres & have hands-on product experience with live demos. The opening of D-Link Service Center shall lead to prompt & unwavering support on D-Link products. In its first phase D-Link Service Center (DSC) will be functional in Hyderabad, Bengaluru, Cohin, Chennai, Goa, Ahmedabad, Indore, Mumbai, Navi Mumbai, Delhi, Kolkata. Moving forward D-Link service support infrastructure is slated to get bigger & better. In phase two of the project, more D-Link Service Centres will be launched, with a reach of 100 plus cities. Also more D-Link Service Partner (DSP) tie-ups are likely to happen PAN India and 500 plus courier points will be set up. D-Link (India) Limited is committed towards addressing its customer needs & providing an effective support mechanism. Going forward the company shall continue to invest in developing infrastructure to boost customer engagement with the brand.
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Simmtronics to manufacture 10-15% cheaper Set-Top Boxes Simmtronics Semiconductors is now expanding into the Set-Top Box segment by starting to manufacture Set-Top Box in India. Simmtronics will be India’s first Company which will be investing US$ 5 million dollars (Rs. 30 crores) to manufacture best-inclass STB’s at their plants in India. Simmtronics will be manufacturing the entire
range of Set Top boxes both for the Cable and the Satellite platforms. The first product will be a STB with Wi-Fi Router which will make your current TV a Smart TV and helps you browse You-Tube, Google sites, Facebook etc. on your existing television at the comfort of your living room. Simmtronics is planning to launch this box at the lowest price in the market.
CyberSecurity for the Next Generation 2014 ends on a high note
Kaspersky Lab is delighted to announce the results of the final round of its international student conference CyberSecurity for the Next Generation 2014. The event took place on June 23-25, 2014 in Stockholm, Sweden, and brought together a group of talented students from all over the world. Twelve students from eight countries – ranked top in the regional rounds of the conference – competed in a variety of unique cybersecurity challenges to test their mettle and prove they are ready to influence the future of IT security. The winner of the elevator pitch challenge was Maurizio Abbà from Eurecom, France.
Lenovo pledges support to YUWA SuperGoats with #BleatforIndia Lenovo is associating with YUWA, an NGO empowering rural girls through football, to represent India in the USA Cup. The talented team called the SuperGoats comprises of 18 girls from Jharkhand who have been trained and led by Franz Gastler, Founder of YUWA, an NGO empowering rural girls through football. Hailing from a small village in Jharkhand, these 18 girls have overcome many limitations and societal barriers to achieve the extraordinary. They impressed millions across the world with their show of skills,
determination and perseverance at the Donosti Cup in Spain last year and are now poised to win laurels for our country at the USA Cup being held in Minneapolis this July.
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COVERSTORY
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Boom in the Mobile Accessory market
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he Indian mobile phone market has been one of the strongest growing markets in recent times. The shift from feature phones to smartphones has been a major booster of the Indian mobile market. The smartphone sales in India increased by 166.8% making it the world’s fastest growing smartphone market in the last quarter of 2013, according to Gartner. It also revealed that worldwide, smartphones sales now account for 53.6% of overall mobile phone sales in 2013, exceeding annual sales of feature phones for the first time. Smartphone shipments are expected to touch 1,013.2 million units in 2013 and 1,733.9 million by 2017. The forecasted rate of the total mobile industry market
growth is almost 4 times the rate of population growth – with the 4bn milestone expected to be met in 2018. With more people buying smartphones than ever before, the market for mobile accessories is only ever on the rise — in fact, it is expected that 50 percent of total mobile phone accessory revenue will be generated by smartphone add-ons by the year 2016.The popularity and growth of smartphone devices has definitley increased demand for mobile accessories. According to Gf K, the ‘mobile protection’ market alone is estimated at around 8 million units sold in the UK in 2012; quadrupling in size over a 4 year period. ABI Research reports suggest the total sum for the ‘aftermarket accessory industry’ was
close to $20bn in 2012, and estimates that it could increase to $38bn by 2017. With the smartphones becoming very popular, the accessories for the same have also witnessed a jump. The increasing penetration of smartphones is driving a shift in accessory design toward smart accessories that drive higher levels of consumer interaction, product value, and brand recognition. The size of the market for mobile accessories is about Rs 1,500 crore, according to industry estimates. The smartphones of Sony, Nokia, Google and Samsung are the ones which find a great demand for its accessories. The popular smartphones include Nokia Lumia, Samsung Galaxy, Sony Xperia, Apple iPhone, Google Nexus. As the customers opt for
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COVERSTORY such high end phones, they are also willing to shell out money on high priced branded accessories. But there is no doubt that the lower priced accessories like cases and covers, screen protectors and other accessories are doing well. The brand conscious smartphone consumer is not necessarily brand conscious on its accessories. Smartphones are expected to earn the aftermarket accessory industry $20 billion in 2012, accounting for more than half of the $36 billion in total industry revenues, according to ABI Research. A recent study showed that smartphone owners spend roughly $56 on accessories per device, nearly double the amount of feature phone owners. By 2017, feature phone accessory revenues is estimated to decline to $12 billion, while smartphones accessories are estimated to increase to $38 billion. Mobile device adoption amongst youth population in the country and continual decline of prices of mobile phones are the impetus to the growth of mobile accessory market in India. Online retailing also plays a big part. It offers the convenience of cash-on-delivery payment option and cheaper offers. The accessories market is showing significant growth and is one of the major drivers. The mobile accessories market can be broadly divided into the must have and extraneous accessories. The must have would come under travel chargers, cases, covers, screen protectors while the extraneous could be docking stations and speaker docks. The smartphone accessories have become an important market also because it has become a fashion fad. Owning the trendi-
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est and stylish accessory for the mobile and tablet has become an integral part of fashion. This trend can be witnessed across the world among the younger generations. The smartphone accessories market is very popular internationally and in Asia. The smartphone accessories can be found extensively across consumer electronics stores, kiosks and fashion malls for brands. The designs, colours and trends change from season to season. The cases come in varied colours and designs. The consumer is always looking for cases that are trendier and make a fashion statement. In short a smartphone case not only protects the phone but also has to meet the fashion standard and quality. The high end consumers are looking out for branded accessories which are designed to
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unique and individual requirements. The accessories market is not always about styles and trends but also about improving the functionalities and performance of smartphone. Accessories can integrate features such as USB dongles, Wi-Fi antennas and memory cards which can transform the smartphone into a highly effective device according to the needs and requirements. With smartphones getting smarter by the day with intelligent platforms, the need for such accessories also becomes very important. High-end smartphone devices and longer contracts have contributed to protection accessories marketplace. Significantly; we need to look after our mobile phones for longer. It is clear that, overall, the accessories market is growing in line with the increasing smartphone market; there is still potential to further increase sales through innovation. For new market entrants, developing brand recognition is paramount in capturing market share from the incumbents. This is best accomplished by the development of engaging, innovative accessories that extend the value proposition of today’s mass market accessories. The market is still winessing a shift from feature phones to smartphones in India. Feature phone consumers will spend an average of $28.17 on accessories per device, while smartphone owners will spend $56.18 on accessories per device. The difference in spending is driven by a combination of consumers spending more per accessory and purchasing more accessories for smartphones as compared to feature
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COVERSTORY phone owners. Smartphones will drive $20 billion in aftermarket accessory revenues in 2012, accounting for more than half of the $36 billion that all aftermarket handset accessories will produce. By 2017, smartphone accessories will grow to $38 billion in revenues, while feature phone accessory revenues decline to $12 billion. The kinds of feature phone accessories is very limited as they tend to be basic kind of accessories while the smartphone accessories are more edgier accessories incorporating technology to improve performance and better communication. As smartphones continue to expand the value of mobile handsets, accessories will need to equally deliver higher levels of product engagement, customization, and predict consumers’ shifting mobility use cases. The new players in the accessory market have to develop brand recognition before embarking on a major market share capture. This is best accomplished by the development of engaging, innovative accessories that extend the value proposition of today’s mass market accessories. The most popular mobile accessories are cases and covers, followed by headsets and screen protector foils. Mobile power banks are increasingly becoming a must have and popular accessory. Mobile power banks will continue to dominate the mobile accessory industry for the next few years as the smartphone has become an important device for computing. Portronics and
Nextech are the most popular vendors in this category. But there is a huge disparity in the mobile accessory market with several brands competing for market share owing to Chinese manufacturing infrastructure. The biggest advantage of the Chinese products are the low costs. This has given them a lead with about 60 per cent of the overall market. The accessories market can be classified into two segments-those sold by handset brands versus those sold by non-handset brands. The reason behind the growing grey
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market is the 30 per cent customs duty that channels have to pay. Meanwhile accessories available in the grey market are underinvoiced and hence cost a lot less. There are developer opportunities for new accessories. There is significant opportunity today for mobile companies, distributors, OEMs, ODMs, vendors and retailers to capitalize on accessory products. Accessories contribute to increased sales. They also benefit as an extension to product cycles for premium phones and its manufacturers. Consumer electronics are driven by tablets, accessories and smartphones. Global Industry Analysts reported that the Global market for Smartphones is projected to reach 1.8 billion units by 2018, driven by rapid penetration and continuous improvements in device productivity, speed, efficiency, simplicity, durability and reliability. Mobile accessories are also considered a style statement today and brands are focusing on making them trendy and attractive. While different coloured accessories add to the variety we see in the market, blacks and whites are preferred over variety. Accessories for Apple, Samsung, Sony and Nokia are in high demand. Given the nature of mobile accessories, bundling is an attractive option for manufacturers. This bundling up of accessories along with the smartphone is an interesting way to add value to the product. This trend will go a long way in helping mobile retailers to stand up against the growing trend towards online retail.
FEATURE
Growth oriented budget The government’s focus on digital connectivity as high lighted in initiatives, such as the National Rural Internet and Technology Mission and e-connecting all government departments, is evident. The allocation of Rs 7,060 crore for the development of 100 modern cities is an excellent opportunity for us to build cities of the future that has the best of physical and digital infrastructure.
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he first budget of the NDA government presented by Union Finance Minister Arun Jaitley has strong emphasis on fiscal consolidation, revive investment climate and took a practical issues in resolving issues which were long plaguing the country. The budget highlighted the new government's practical approach to policies for taxation, government spending and growth. Infrastructure, Real estate and Finance sectors were amongst the biggest winners, with measures to improve funding availability to infrastructure & low-cost housing and providing a boost to REITs and bank infra lending. The budget has taken steps which may help to lay a strong foundation for a long term growth. The infrastructure & power sectors have been core areas of focus, with several incentives given to assist in recovering the pace of growth. India's transformation has to be powered by technology and this fact is well recognized by the Government and has been articulated in the various initiatives in the Budget. The Government's all-encompassing initiative themed 'Digital India' which clearly enunciates a clear action plan for last mile internet connectivity, better access to services, as well as IT skills development of local talent. This is being further reinforced with outstanding proposals for massive investments in greenfield infrastructure projects such as smart cities; youth-focused programs like establishing new IITs and developing a conducive environment for entrepreneurship. These are extremely positive and encouraging steps and we sense that a protected and secure information infrastructure will be the backbone for inclusive growth and development. The government’s focus on digital connectivity as highlighted in initiatives, such as the National Rural Internet and Technology Mission and e-connecting all government departments, is evident. The allocation of Rs 7,060 crore for the development of 100 modern cities is an excellent opportunity for us to build cities of the future that has the best of physical and digital infrastructure. The start-up fund of Rs 10,000 crore for new businesses is a good step, especially those in the software product startups who have been allocated Rs 500 crore. Further, the focus on MSME segment and technology use in SMB is a
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FEATURE
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Emerson Network Power believes that this has been a proindustry budget and the proposal to develop 15000kms of new gas pipelines through PPP will spur growth. Additionally, allocation of funds to create solar power projects across states will help in alleviating the power crisis in the country. Understandably, the focus on implementing the Green Energy Corridor Project will help boost power generation from renewable energy sources." Sunil Khanna, President and Managing Director, Emerson Network Power in India welcome step for the IT market. The young leaders programme also shows that the government is now taking great leaps towards promoting entrepreneurship/small businesses. The budget seems to be very promising with thoughtful steps being taken in FDI and PPP. The national rural internet and technology mission might greatly help in accelerating the growth of internet users, thereby helping in increasing investments in the technology sector. IT services giants like Infosys and Wipro benefited immensely with tax holidays on IT exports. Similar tax incentives are much needed for current IT startups as well and for startups in industries like healthcare and manufacturing.
The growth-oriented budget is a good sign. The reduction in customs duty is welcomed as it helps address the vendors demand for correcting the inverted duty structure and will also help boost domestic manufacturing. The budget also proposes to introduce a new urea policy, increase
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development of industrial corridors will drive domestic employment generation and economic upliftment. On the personal tax front, the increase in personal I-T limit to from 2 lakh to Rs 2.5 lakh and increase in threshold of exemption under 80C investment cap from Rs 1 lakh to Rs 1.5 lakh will put more disposable income in the hands of the individuals. This will also encourage individuals to go for more long-term savings plans (including insurance plans), that provide funds for long term infrastructure projects. The Union Budget 2014 presented by the Finance Minister is a positive for the country, and shows some much needed fiscal practicality. The first budget of the government is a good beginning. The key lies in efficient implementation of the various proposals through quick decision making across bureaucratic levels. With proper
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While there is no specific advantages offered in the Union Budget for the IT Distribution and Channel eco-system, TDAI is satisfied that there is an emphasis on consolidation and continuity, which would allow the IT industry as a whole to grow in future. The attempt to bring down cost of components that go into local manufacture of IT hardware would ease the pressure on manufacturers and is likely to provide a fillip for growth. TDAI hopes that the government would follow through on its intent to put in place a simple, uniform and transparent GST regime which would act as a single major growth driver and also contribute immensely to ease of business." The Technology Distribution Association of India’ (TDAI).
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The recent budget is a great beginning of a long journey. The Budget will definitely give a boost to the Information Technology sector with an agenda for promoting Digital India and good governance initiative. Moreover, the focus on Internet connectivity will improve the quality of technology usage in the Indian market and also improve access to services through IT enabled platforms. Overall, the new Budget will have a steady impact on the Nation's growth." Mr Altaf Halde, Managing Director, Kaspersky Lab -South Asia.
connectivity with ports and setting up of new IITs, IIMs with a view to promote talent. The budget sets out a clear direction for growth with minimum scope for speculation and changes. The financial inclusion agenda gets a boost with the proposal for setting up of differentiated banks /payment banks. Acceptance of aadhaar and low cost cash out infrastructure, will make the payment bank a reality and we will look to government"s acceptance of this as an essential infrastructure to support investment in this sector. Further emphasis on automation /ITES in the budget, will open up opportunities in the mobile application and mobile wallet usage. From a consumer sentiment standpoint, the budget brings some relief around IT exemptions and is expected to accelerate savings that may fuel economic growth and consumer spending. Further impetus to innovation, entrepreneurship and focused
implementation the government will be able to bring back the growth momentum in the economy.
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As expected, the current government has acknowledged the importance of technology and has demonstrated vigour to promote it for socio-economic growth. This is important in bringing economic growth, connectivity, and reducing the existing digital divide.” Subroto Das, Director, South Asia & India, WD
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NATIONAL UPDATES
Toshiba and Rashi conclude a 4 city training program for surveillance partners
Toshiba Storage with Rashi Team began a 4 city training program from Ahmedabad and ended in Indore to answer all the queries and educate partners regarding the latest development in technology for the surveillance market. The partners were excited as they had this unique opportunity to interact with the vendor at one on one basis. This is an important exercise for the partners since this can help make a better and well informed decision for the end consumer. The 4 city training program was a start to share all the latest that the surveillance specific storage market has to offer. This training program began in Ahmedabad followed by Rajkot then moving to Nagpur and concluding in Indore. The training has been helpful to know the importance of surveillance and surveillance hard drives in this day and age. Partners were equally enthusiastic for the training and showed their support by arriving in large numbers. In Ahmedabad about 60 partners attended the program and Rajkot received over-whelming response of more than 80 partners whereas Nagpur answered queries of about 60 partners present in the event. Indore was also very responsive for the surveillance market by nearly 50 partners showing up on the event with full participation. Mr. Polad Garda, Manager Marketing, Toshiba Storage Devices, says, “We were happy to see a good turnout with such participative audience. Some partners were thrilled to know about the Toshiba hard drive specifically made for Surveillance Systems & Video Stream applications with various features and a large range of multiple storage capacities.”
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Deepak Arora is ZyXEL’s new Finance Head Taiwan based IT conglomerate ZyXEL Technology has appointed Deepak Arora as its new Finance Head. Arora is expected to leverage his 15-year experience to strengthen ZyXEL‘s growing position. He possesses a rich experience in the financial matters for he has worked with conglomerates like KMG Infotech, Payal Chemical Industries and Media Video Ltd. Before
ZyXEL, Arora played a leading role with Netherland based software major XEBIA. ZyXEL is one of the world’s leading internet solutions providers and has consistently remained at the forefront of the information age since first days of internet. Arora also said that being Finance Head of ZyXEL he will look for opportunities wherein he can keep internal processes.
K7 Partners relish the beauty of Bali K7 Computing, a leading global provider of information security solutions, strengthened their partner engagement with its channel partners through an exciting all expenses paid trip to Bali, Indonesia for a period of 4 Nights and 5 Days. The eligible partners, were then treated to five days of fun and excitement between 23rd June and 27th June 2014. Partners engaged themselves over a period of 4 days visiting the traditional temples, beautiful beaches and got to see the Barong Dance.
Plantronics partners enjoy Tashkent Masti Plantronics and Rashi Peripherals rewarded partners with their annual trip to Tashkent for Partners. This was a 3N and 4D trip for the weekend in the beautiful capital of Uzbekistan. The trip was a treat for all the partners for their achievements on a monthly basis from Plantronics. This scheme was held in 1 Jan to 31 March 2014 which was applicable on all city distributors. Other than metro cities partners some of the Partner were from cities like Raipur, Pune, Ahmedabad and Gurgaon also.
During this 3 month span the city distributors had to achieve a pre-determined target with mix of lower and re chosen to have a weekend at the beautiful tourist heaven of Tashkent. This trip was a tremendous success with the presence and full participation from all the city distributors.
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PRODUCTS EXPLORER
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Portronics Cubix portable speaker
BIOSTAR A88MQ Micro ATX Board
BIOSTAR has released the A88MQ motherboard based on the new AMD FM2+ socket design that supports AMD Multi-Core (x4, x2) socket FM2+/FM2 processors AMD Aseries/ E2-series processors all in a micro ATX form factor. Using the AMD A88X Chipset, the A88MQ, gives users the options for small build using the MicroATX form factor. It gives 4 DIMM slots supporting DDR3 RAM up to 64GB. It uses the newest SATA3 6Gb/s bus which is twice the speed of previous SATA2. There is also support for AMD Dual Graphics Technology. The A88MQ will give users the 6+ Experience. The first, Audio+ includes audio features from BIOSTAR which are extensive with True Blu-Ray Audio and SPDIF out. The Video+ features support for full HDMI 3D 1080p and a DualLink DVI port for resolutions up to 2560x1600. The Speed+ features include support for SmartSpeedLAN which is a free software application that monitors and manages your PC’s network behavior. There is also Charger Booster, the fastest and most efficient charger solution for Apple devices such as iPads and iPhones. Protection+ gives high quality ESD (Electro-Static Discharge) protection for I/O panels. There is also USB Polyswitch which is an on board dedicated power fuse to prevent USB port failures. It prevents USB Port from producing overcurrent and safe guards your system and device lifespan. Durability+ gives you 100% solid capacitors with armor-plated Biostar Technology.
Portronics has launched Cubix, a compact and powerful Aux speaker that is stylish and ultra portable. Cubix offers great adaptability and can easily be played with your smart phones; tablets; Mp3 players; notebooks; desktops; hand-held gaming consoles or any other audio enabled device. The unique feature of Cubix is that it needs no separate power source to run. Another unique design feature of Cubix is its in-built AUX cable, hidden under its back cover, making the cable’s storage safe and secure. Remove the back lid to find the in-built cable or to store it back.
Cubix contains high quality dual coil 2W drivers that help amplify the sound. Cubix is available in blue, orange and yellow casing colours at Rs 1,299.
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PRODUCT EXPLORER
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iBall RUST BTH in L’OR Gold CADYCE has expanded its Apple MFi Accessories portfolio
“Cadyce” a global brand and an Apple MFi licensed Accessories manufacturer has expanded its Apple MFi Accessories portfolio with the launch of two new Apple Accessory models i.e. USB lightning Cable (Black) – CA- ULC1B and Lightning to Micro USB connector – CA-ULM. Cadyce’s CA-ULC1B is the newest USB Lightning Cable (Black), which allows to charge and transfer music or data to/ from your iPod, iPhone, iPad and also supports Windows PC or Mac. The unique selling point of USB Lightning Cable CA-ULC1 is, it is Apple MFi certified cable with UL certification and 100% compatible with iPhone 5 / 5C / 5S / iOS 7 and latest models of Apple. The longer 1M length lets you easily reach a USB port on the front or back of most computers or wall adapters. Cadyce USB Lightning Cable (Black) CA-ULC1B is Apple MFi Certified. Cadyce is procuring genuine hardware connectors and components from Apple that are required to manufacture accessories “made for iPod, iPhone, iPad”. It is a Plug and Play cable and compatible with USB 3.0 as well as USB 2.0 Cadyce’s CA-ULM - Lightning to Micro USB Adapter lets you connect an iPhone, iPad or iPod with Lightning connector to micro USB cables and chargers to sync and charge your device. People can use this adapter for iPhone, iPad or iPod with a micro USB cable to sync and charge, or to a compatible micro USB charger device. This could be the best and flexible option for people who carry or upgrade their existing micro USB smart phones.
iBall has announced the launch of its very stylish, Bluetooth headset “RUST BTH”- in Gold series. Rust-BTH, a perfect combination of sound and style promises an unmatched listening experience for those who refuse to compromise on sound and design. Rust equips an inbuilt mic which allows one to make voice calls effortlessly. Pack-
aged along is an extra input to make it compatible to every device with 3.5 mm line-in jack. The easy to use portable headsets provide powerful in-built battery that enable users to enjoy uninterrupted music of 10 hrs and talk time of up to 12 hrs at a stretch.Rust’s unique & multifaceted features promises a power packed experience and is priced at Rs. 2,199/- only.
Intex launches new range of 21”and 24” LED TV’s Intex Technologies has added new range of LED TV’s to its existing lineup. The new LED TV’s comes in 21” and 24” screen size which are priced at Rs 11500/- and Rs 13990 respectively. Both the LED TV’s support advanced features which includes Full HD video playability through USB, built-in stereo speaker capable of producing balanced stereo sound over wide area , Eye safe T Matrix technology which enables better viewing.
Astrum BT-021N NFC Speaker Astrum Holdings has announced its latest addition to portable NFC bluetooth speaker - BT-021N with luxury bass. The speaker comes with the built in power bank of 1600 mAh battery power. The Astrum BT-21N features with luxury bass which it delivers crystal and clear music. It boosts up minor sound and makes it clear and audible. In addition to these users can also charge their smart phones, tablets
and other USB enabled devices through built in power bank of 1600 mAh capacity. Speakerphone mode is good enough for an unplanned hands-free call. The long battery life of up to 8 hours allows to enjoy music anywhere and anytime even on the go. Astrum Symphony BT-027N is priced at MRP of Rs. 2,699 and is available ex-stock with Emporis Peripherals. It is backed up with a carry-in 1 year warranty.
01/AUGUST/ 2014
PRODUCT EXPLORER
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ASRock announces Z97 Anniversary & Z97M Anniversary Lenovo A7-30 tablet
Lenovo has launched A7-30, an affordable multi-media tablet that offers you the complete entertainment experience. Now, watch the colours on your screen come alive while viewing the latest movies owing to the A-730’s bright 17.78 cm (7) display. Listening to your favourite songs will be twice as much fun thanks to its dual front-facing speakers that offer louder, natural, distortionfree sound. At only INR 9,979, the A7-30 will continue to surprise you with its superior performance. You can check your email, surf the web and download tons of apps at the same time, thanks to the A7-30’s quad-core processor that makes your experience extremely smooth and responsive. The A7-30 offer voice calling and worldwide roaming features and provides 8 hours of WIFI browsing on a single battery charge. The A7-30 offers double the amount of storage with 16 GB in built memory (expandable upto 32 GB), which means you can download and store more apps as well as an incredible amount of content. This pocket sized wonder is available in white, offering a thinness of 10mm and weight of only 327 grams, making it perfect for reading and websurfing on the go. Tablet Specifications: • Processors: MTK Quad Core, 1.3GHz • Memory: 1GB RAM • OS: Android 4.2 • Battery: 3500mAh • Storage: Upto 32 GB • Screen: 7” (1024x600) TN The Lenovo A7-30 tablet is priced at INR 9,979/- (all inclusive).
ASRock unveils Z97 Anniversary (ATX) and Z97M Anniversary (Micro ATX) correspondingly. In addition to “Pentium Anniversary Boost” technology, Z97 Anniversary is built with ASRock “Super Alloy” technology for more stabilities and reliabilities as well. Moreover, it packs not only Intel Gigabit LAN but also ELNA Audio Caps that offers more purified audio perfor-
mance. On the other hand, Z97M Anniversary has got ELNA Audio Caps and a combo of D-Sub, DVI-D, and HDMI that supports Triple Monitor. Powered by ASRock Z97 Anniversary and Z97M Anniversary motherboards, Pentium 20th Anniversary Edition G3258 CPU can be overclocked to a large extent. ASRock Z97 Anniversary and Z97M Anniversary are the best motherboards.
Asia Powercom PowerClick 102 USB Mouse
Asia Powercom has introduced PowerClick 102 USB Mouse to its PC peripheral segment. With a promising performance and durability, PowerClick offers the best to its customers. It is designed ergonomically to offer superior controllability which makes it suitable for either hand and provides comfort to the users over prolonged sessions. This mouse is class in technology and is compatible with all Microsoft windows systems. This new product line from Asia Powercom brings simplicity and meets the need of users. Asia Powercom PowerClick 102 Mouse comes with the MRP of Rs. 175/- and the product is available with Asia Powercom carrying a warranty of 2 years.
GlacialPower GP-LC7028-Q5D LED Driver GlacialPower has introduced a new dualmode LED driver powering LED lighting from 7W to 20W. Featuring either constant current or constant voltage operation, the LED driver mode and power output can be easily adjusted to fit a variety of lighting. The GP-LC7028 LED driver is two LED Drivers in one, with easy DIP switch configuration to either constant current or constant voltage mode for enhanced functionality. It can be easily customized to specific LED lighting needs with 8 modes of constant current operation from 250mA to 700mA, and constant voltage modes
from 12V, 24V and 28V output available. For constant current mode with 1-10V dimming and push dimming can also easily be enabled with a dimmer. The price of GP-LC7028 is Rs 1739 (approx).
PRODUCT EXPLORER
01/AUGUST/2014
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Genius Media Pointer 100
ADATA SH14 Portable Hard Drive
ADATA Technology has announced the launch of ADATA SH14 500GB exclusively on Snapdeal.com, India’s largest online marketplace. With this launch, the company aims to target the on-the-go crowd whose active lifestyle calls for shockproof performance. ADATA SH14 portable hard drive is an upgraded version of the last year’s industry-acclaimed pioneering waterresistant & shockproof SH93. The new SH14 offers a new approach with the combination of modern style, super speed USB 3.0 interface, and military grade shockproof and water resistant construction. Users need not worry about data loss from accidental drops or spills, which can cause irreparable damage in conventional storage devices. The SH14 drive exterior is constructed of an uncommon silicone material, providing a smooth surface texture which is unusual in most of the HDDs. The curved grid pattern of the drive body demonstrates an elegance and charm of modern technology, making the SH14 suitable for both active and trendy consumer groups. The SH14 is available in two vibrant colors - Passion Red and Serene Black. In the performance terms, the SH14 is comparable to a 2.5inch 5,400 RPM hard drive. Utilizing the new generation USB 3.0 transfer interface, it achieves the transfer rate up to 109Mbps and allows quick and easy read/write of complete digital archives data anytime, anywhere. Compared to a standard USB 2.0 device, back up of data files is nearly three times faster, significantly reducing transmission time by 70%. ADATA SH14 500GB comes with the MRP of Rs. 5398/- and available ex-stock with Snapdeal.com carrying 3-year of warranty.
Genius has introduced Media Pointer 100, which makes delivering a presentation easy and literally in your hand. Featuring an advanced 2.4G wireless technology, the Genius Media Pointer 100 gives you up to 10 meters working distance, without any interference. The presenter packs useful functions like, page up/page down buttons and switching to full screen mode /blank screen, with just a click. Use the laser beam button to highlight any part of your presentation. Additionally the super mini receiver can be stored inside the presenter. Isn’t that convenient! A user-friendly design ensures instant point- and- use functionality. The Media Pointer 100 is compatible with
Windows 7/Vista/ XP and Mac OS 10.2.8 above and comes with 2 AAA batteries. The media pointer is priced (MSRP) at Rs 1900 . The product is available at over 10,000 plus retail outlets of all formats and all leading e-tailing sites including Flipkart, Snapdeal, Amazon and E-bay.
Zebronics MicroDrum+ 2.1 Multimedia Speakers Zebronics has launched its latest 2.1 multimedia speaker set, the MicroDrum+. The Zebronics Micro Drum+ speaker set, despite its small size, delivers crisp, clear sound and good bass due to its powered subwoofer with 3” driver. The combo outputs 10W (RMS) with a signal-to-noise ratio ≥85. The speaker system can take audio input from any sound source such as laptops, mobile phones or media players .The Micro Drum+ is priced at Rs 999/including one year warranty.
Kingston offers Two Fast Storage Solutions for mobile devices Kingston has announced the release of the DataTraveler microDuo 3.0 and Class 10 UHS-I 90R/45W microSDHC/SDXC card. The small form factor combination USB 3.0 and microUSB Flash drive allows consumers to expand the storage of their Android™ tablets and smartphones by transferring files to and from PC. The new Class 10 UHS-I microSDHC/SDXC card offers 90R/45W performance to allow for continuous video and image capture. DataTraveler microDuo 3.0 expands the storage of Android devices up to 64GB, easily moving large files, photos, videos and music phone or tablet to PC and back. The USB 3.0 to microUSB dual interface drive can be used with any USB On-The-
Go compatible device and allows users to transfer data without plugging into a computer. DataTraveler microDuo 3.0 is available in 16GB, 32GB and 64GB capacities and is backed by a five-year warranty. The Class 10 UHS-I 90R/45W microSDHC/ SDXC card has a lifetime warranty.
01/AUGUST/ 2014
PRODUCT EXPLORER
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PNY launches Mini M1 USB Flash drive
Seagate Wireless Plus mobile device storage
Seagate Technology has announced the next evolution in the company’s wireless storage category. Seagate Wireless Plus mobile device storage now consists of a family of capacities at 1TB and 2TB versions to suit every need along with integration with cloud services, such as Dropbox and Google Drive. The Seagate Wireless Plus storage is designed to expand beyond the limitations of mobile devices, such as smart phones and tablets. With capacities that are multiples beyond the highest storage available on these mobile devices, the Seagate Wireless Plus provides an ideal solution to stream your favorite HD video while freeing up precious space on your Android Tablet, iPad, iPhone, Android Smart Phone, Kindle Fire, Windows 8 computers and Windows RT tablets. Seagate created the wireless storage category in 2011 to address consumers’ desire to enjoy more content than tablets and smartphones can hold with their limited storage options. A CES 2013 Best of Innovations Award Winner, the Seagate Wireless Plus now includes a new option to save content and files to the drive wirelessly through the updated Seagate Media app as well as the ability to migrate files to cloud services such as Dropbox and Google Drive. The Seagate Media app’s new capability to sync your files on the Seagate Wireless Plus storage with an existing cloud storage provider means that your files are always accessible even when you don’t have network access. Seagate Wireless Plus mobile storage has a supported battery life of up to 10 hours and provides it’s own Wi-Fi signal to enable access to the drive. The drive is now available at 2TB for an MSRP of INR 18,500 and 1TB for INR 14,500 MSRP.
PNY Technologies has given “small” a whole new meaning by introducing its extremely tiny and cap-less designed the new Mini M1 USB Flash Drive. Featuring a low profile design, this is one of the lightest drives available today. PNY’s new Mini M1 USB Flash Drive despite its size, it offers high performance so the user can store, transport and share documents, music, images, videos, games and many more. It comes in a high quality casing of metallic texture with mirror finish, providing a shiny, bright appearance. The design of this drive protects it against scratches, dust and is even water resistant, making it ideal for long term use. The Mini M1 does away with the hassle of taking care of the cap. Its portability
is enhanced with a crescent lanyard loop opening located at the head of the USB drive, which can be attached to key chains, bags and other accessories. The Mini M1 comes with a 5-year warranty from the date of purchase.
WickedLeak Wammy Neo Youth Octacore Smartphones WickedLeak has introduced Wammy Neo Youth, OCTA Core Smartphone in the market. The sparkling new Wammy neo boasts of features like MTK6592 Processor, Mali 450 GPU & AquaProtect TM Technology and comprises of ultra-fast performance of 1.7GHz octacore processor coupled with 1GB RAM with a 2200mAh Battery. Wammy Neo Youth is priced at `8,450/- only. An AquaProtect TM version can be ordered at `1,500 extra.
NxtGen taps Fortinet to secure its Enterprise Cloud and Datacenter Customers Fortinet has announced that NxtGen Datacenter & Cloud Technologies, one of India’s leading providers of datacenter and enterprise cloud services, has deployed its FortiGate network security platforms, and FortiManagerTM and FortiAnalyzerTM centralized management and reporting appliances at its datacenter to provide high-speed managed security services to businesses in the country.
NxtGen chose Fortinet over competing network security players for its performance, effective single pane management and simple per-box licensing model. NxtGen’s mission is to help businesses grow by cutting through complexity and saving IT infrastructure cost. NxtGen’s Enterprise Cloud Services (ECSTM) provides private, public and hybrid cloud infrastructure hosted on OPDC or HDDC.
01/AUGUST/2014
PRODUCT EXPLORER
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Portonics Plugs speakers Asus launches Strix R9 280 and Strix GTX 780 Graphics Cards
Asus has launched Strix R9 280 and Strix GTX 780, two new graphics cards powered by the RadeonTM R9 280 and GeForce GTXTM 780 graphicsprocessing units (GPUs) and designed for players who like to game. The new Strix R9 280 and Strix GTX 780 graphics cards are packed with exclusive Asus technologies, including DirectCU II that delivers cooler, quieter and faster performance for high-end action gaming and 0dBcooling technology for lighter-gameplay sessions in total silence. The cards also feature exclusive Asus DIGI+ voltage regulation modules (VRMs) for superb efficiency and stability, and GPU Tweak for overclocking and online streaming that’s as simple as it is flexible. Strix R9 280 is fitted with 3GB of high-speed GDDR5 video memory and races along up to 980MHz, and Strix GTX 780 benefits from a boosted clock speed of 941MHz supported by 6GB of GDDR5 memory. Strix R9 280 and Strix GTX 780 are also equipped with exclusive DirectCU II thermal technology. This innovative design puts highly-conductive 10mm copper cooling pipes in direct contact with a card’s GPU, so heat is dissipated quickly and with extreme efficiency. The new cards also benefit from a heat-sink that delivers a heat-dissipation area that’s 220% larger than reference, allowing Strix R9 280 and Strix GTX 780 to perform 20% cooler and run three-times (3X) quieter than reference for ultra-stable hardcore gaming with very low noise. The STRIX-GTX780-OC-6GD5 is priced at Rs. 44000/- (excluding taxes). The STRIX-R9280-OC-3GD5 is priced at Rs. 23000/- (excluding taxes).
Portronics has introduced Plugs speakers, which brings together traditional looks and contemporary technology. This speaker is the latest to join the other wonderful line of speakers that Portronics has already introduced in the market. Plugs give an amazing sound quality and have comfortable yet trendy looks that make it absolutely convenient to carry in your pocket. The size of the portable speaker is 12X6.4X2 cm which makes it a convenient partner to carry around. Don’t let its size fool you—this little wonder packs BIG sound and amazing form factor.
Plugs is perfect for music lovers on the move. Quick to use – it is a party starter as it works just by inserting a micro SD card. No settings, It has a rechargeable replaceable 800 mAh battery that can give a play time of more than 3 hours with full charge. An added feature of Plugs is the ease with which it can connect to different FM radio stations by just the press of a button. The Built in Antenna makes it looks more portable and elegant. Tge Plugs speakers are available in exciting colours in blue, black and red at Rs 1,299.
ADATA launches PV110 Power bank
ADATA Technology has announced the launch of PV110 Power Bank.
Built-in with high capacity battery of 10400mAh, dual USB 3.1A output provides faster charging. Sleek and minimalistic design, brushed aluminum finish, and stylish color options, makes it a perfect choice for smartphone and tablet fanatics. The ADATA PV110 Power Bank is equipped with dual USB ports, providing a total of 3.1A output (2.1A + 1A) for simultaneous charging of tablets and smartphones. The high 10400mAh capacity provides up to five full charges for a smartphone and 1.5 charges for a tablet. ADATA PV110 Power Bank comes with the MRP of Rs 3050/-.
Violin Memory announces Concerto 7000 All Flash Array Violin Memory has announced global availability of enterprise data services software on the Concerto 7000 All Flash Array. The comprehensive data services software includes synchronous and asynchronous replication and stretch metro cluster capabilities. Storage snapshots, thin provisioning, LUN and capacity expansion, as well as advanced data protection and storage scaling are also available. These enterprise data services will enhance business agility
allowing enterprises and cloud providers to consolidate data center resources and open up new business opportunities.
01/AUGUST/ 2014
PRODUCTS EXPLORER
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Genius ECO – u 306 power bank Panasonic LFB70 Series New Interactive MultiTouch displays
As a part of Panasonic India’s ongoing efforts to focus on product differentiation coupled with developing innovative technological solutions, the company today introduced its LFB70 series of multi-touch interactive LED displays which come in 80”, 65”, and 50” models and will be available from 1st July 2014 in the market. The three models TH-80LFB70, TH-65LFB70, TH-50LFB70 are priced at 11 lacs, 4 lacs and 2.5 lacs respectively. Specially designed for the corporate and education sector, the new interactive displays aim to provide a major boon to professional system/audio video Integrators for professional applications like video conferencing, board room and interactive solutions. The LFB70 Series of professional Full HD displays incorporate intuitive touch screen technology, fully interactive whiteboard functionality (up to six touch points), offering superb image quality and wireless connectivity. The Built-in whiteboard software in these models allows one to turn on the display and start work at once without the need of connecting to a PC. Other than this, notes can be made on almost anything, from video and photos to PowerPoint® and PDF documents, and then saved as an image file which is simply brilliant from a usage point of view. With vibrant Full HD resolution and a wide display area, videoconferencing participants in remote locations can write detailed notes onto shared documents and solve problems in real time, just as they would when working together in the office. Panasonic India will continue to launch such offerings for its customers and the roadmap is to develop products which provide the right visual solutions meeting the customer needs.
Genius has launched its new ultra- thin and high capacity power bank, the ECO – u306, to keep your smart devices running, round the clock. At 10 mm, the ECOu306 is one of the slimmest power banks in its category and boasts of a powerful 3000 mAh. The high quality external batteries come sports a single USB port with a stable 1 amp current to power your smartphone quickly. The power banks come with an
built-in micro USB cable, which is easy to connect to your micro USB device anytime, anywhere. The ECO –u306 sports a smart LED power capacity indicator. The ECO – u306 is the perfect fit, with a high power capacity of upto 3000mAh and is easy to carry around, thanks to the ultra thin design. Genius power banks is available in 4 vibrant color options – Black, White Blue and Pink, the ECO- u306 is priced (MRP) at Rs. 2000/-.
Savera Marketing announces availability of HIS R9 270 iPower X² Graphic Card
Savera Marketing Agency has announced the availability of HIS R9 270 iPower X² along with the free game for game lovers in India. R9 270 iPower X² offers latest Boost Clock technology, providing extra performance for the most demanding games and application. AMD Radeon offers ‘Never settle forever’ scheme to its customers. The scheme offers latest free game titles on purchasing of HIS Graphic Cards. BHIS Graphic Card comes with the MRP of Rs14,500 and available ex-stock carrying 3 years of warranty.
Trend Micro announces Comprehensive Capabilities for Microsoft Office 365 Customers Trend Micro Incorporated has announced upcoming new and enhanced capabilities for Microsoft Office 365 customers. These expanded services demonstrate Trend Micro’s commitment to delivering solutions that help secure cloud architectures combined with centralized management, and comprehensive protection controls to help guard against data loss and advanced malware within Microsoft Corp.’s existing infrastructure. Trend Micro helps enhance Microsoft environments with multilayered threat and data protection that encompasses endpoints, Web and email.
To better support channel partners’ ability to sell Trend Micro’s additional solutions for Microsoft Office 365, these centrally managed solutions will be available as part of the Trend Micro Smart Protection Complete suite. This new offering works directly with Office 365 using a Microsoft API for Exchange Online, SharePoint Online and OneDrive for Business.
PRODUCT EXPLORER
01/AUGUST/2014
24
Maxx Mobile launches AX356 GenxDroid7
Asus ZenFone series launched
Asus has announced their association with Flipkart for pre-launch booking and exclusive availability of the Asus Zenfone Series in India. The launch of Asus Zenfone Series was marked by the presence of Asus Global CEO Mr. Jerry Shen; Debjani Ghosh, Vice President Sales & Marketing Group and Managing Director South Asia, Intel; Bollywood Star Arjun Kapoor; Mr. Peter Chang Regional Head - South Asia & Country Manager – System Business Group - Asus India and Mr. Michael Adnani VP - Retail & Head - Brand Alliances, Flipkart at an exclusive press meet in New Delhi. “We are affirmative that the unique features and power pact performance that the device offers will get well reception from the Indian market and Flipkart will be the best medium to channelize the same,” said Mr. Peter Chang, Regional Head - South Asia & Country Manager – System Business Group – Asus India. “At Flipkart we are always looking at associations that further our promise of bringing the best in service, selection and prices to our customers. This partnership with Asus fits our brand philosophy and we expect this launch to see the kind of success that Flipkart is now associated with,” said Mr. Michael Adnani, VP - Retail & Head Brand Alliances, Flipkart. ZenFone, a brand-new high-value smartphone series that offers a choice of screen sizes from 4 to 6 inches and is available in an array of striking colors. ZenFone also introduces ZenUI, a sublime new user interface that’s exclusive to Asus smart devices. With simplified icons and menus, a selection of themes beautifully designed to match the device colors and a clever. ZenUI is the irresistible front end of these irresistible new devices — and proof that fantastic functionality can have a friendly face.
Maxx Mobile launches AX356 GenxDroid7, a power packed smartphone for beginners at an extremely affordable price of Rs. 3696/-. The Maxx AX356 GenxDroid7runs on Android OS, v4.2.2 Jelly Bean, but is upgradable to Android Kit Kat. It has a 3.5” (8.89cm) screen with HVGA (320X480) resolution. It has 512 MB of RAM and 12 GB Memory (4 GM ROM, plus an 8GB memory card). It is 3G enabled and powered by Mediatek MT6572M, 1 GHz Dual Core Processor and 1200 mAhBattery. It sports a rear camera with 3.2 Megapixel with Flash as well as a 0.3 Megapixel front camera. It features Wi-Fi, and Bluetooth
v4.0 connectivity options in addition to FM radio, Accelerometer and a Gravity Sensor. The handset is loaded with applications like, Getit, Hungama, Office Suite, Opera Mini, OLX, Flipkart, WeChat launcher, Google Applications to give you a complete smartphone experience and priced at Rs. 3696/- only.
Mercury Glitz 8GB with 6-inch display
Kobian has announced the nationwide launch of an ultrasleek 6 inch Smartphone - Mercury Glitz. It operates on Android 4.2 Jelly Bean platform which shall be soon upgradable to the latest Android KitKat 4.4. Glitz delivers a fast processing speed with the 1.3 GHz Dual Core processor. It has an inbuilt memory of 1GB DDR3 and 8GB Storage. The memory is expandable to 32GB. A 5MP Camera is best suited for capturing the precious moments and videos and also a 0.3M Front camera for selfies and video chat. Mercury Glitz is priced at Rs.7,799/-.
iBall Booster 5.1 Speaker gets new look iBall adds another defier to its range of full wood speakers – ‘Booster BTH 5.1 Multimedia Speaker’. Booster 5.1 is one of the very popular 5.1 multi media cum home theatre speaker and now is launched with the much needed Bluetooth built-in. iBall Booster 5.1 multimedia speakers are
housed in a classic wooden cabinet ,crafted to deliver deep and pure bass sound quality. Booster BTH 5.1 is powered by the advanced Bluetooth 4.0 technology which can be very easily paired with any Bluetooth enabled device to stream music. Booster BTH is priced at Rs. 6,999/-.
01/AUGUST/ 2014
PRODUCT EXPLORER
iBall unveils Bluetooth Tarang BT7 speaker
iBall has introduced 2.1 Multimedia speaker ‘iBall Tarang BT7’ in its very popular Tarang Series. Packaged in a compact yet attractive design Tarang BT 7 promises to the user with its high level of audio output, sincerely reckoning it as ‘Chote mein bada power’. Need for Bluetooth audio products is increasing with all gadgets like mobile phones, tablets and laptops having inbuilt Bluetooth connectivity. Not only this, Bluetooth offers multiple gadget compatibility on the go wirelessly. Tarang BT7 is a Bluetooth enabled speaker , which allows the users to wirelessly connect and stream music from several other Bluetooth supported devices( Mobile, laptops, tablets etc).To keep the happiness quotient high, the speakers are built-in with multiple input options like USB, Micro SD and Aux inputs, that allows the users to enjoy music . Adding further it comes with the Built in FM radio, keeping users entertained all the while. Docketed along is its fully functional remote control, aiding the user to adjust volume levels, mute and several other functionalities from anywhere in the room, building the comfort among its users. Unlike traditional speakers, Tarang BT7 speakers are acoustically engineered with down-firing Subwoofers facilitating deep bass wherein the sound is projected and reflected more evenly and over a wider range with no voice distortion up to 95%, So your whole room becomes a sweet spot filled with clear, rich, balanced music. The compact yet powerful Tarang BT7 is attractively priced at an MRP of Rs. 2,199/- .
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Transcend CFast 2.0 CFX650/600 Memory Cards Transcend Information has announced the launch of its CFast 2.0 CFX650 and CFX600 Memory Cards. Designed to support high-end 4K cameras and camcorders from the leading manufacturers and to meet the extreme demands of professional cinematography, Transcend’s CFX650 memory cards feature the fastest transfer speeds available on the current market, while CFX600 boast the highest storage
capacity. Both cards are best suited for the professional cinematographers shooting high-resolution 4K and Full HD videos. Transcend’s CFast 2.0 CFX650 memory cards are available in 128GB(INR 29, 899. approx) and 256GB(INR 56,899.approx), while the CFX600 cards are available in 128GB(INR 14,900.approx), 256GB(INR 29,899.approx) and 512GB(INR 56,899. approx) capacities.
Asia Powercom PowerTV USB Stick for Notebooks and Laptops Asia Powercom has announced its Slim and portable PowerTV 303 USB TV stick. With its latest generation chipset, this compact embedded 10 bit video decoder delivers high-quality digital pictures and crisp colors. Also the integrated signal booster improves reception sensitivity. The full-screen or scalable-window mode of PowerTV 303 will be perfect companion for users who want high quality viewing and recording. The high performance PowerTV 303 is loaded with innovative features for user’s convenience. Asia Powercom PowerTV 303 USB TV stick comes with the MRP of Rs. 2299/and comes with a warranty of 2 years.
Mercury unveils Nitro Power Bank Series Kobian has launched the Nitro Power series. A series of high capacity portable power banks ranging from 5600 mAh, 6600 mAh to 13600 mAh. Mercury Nitro Power Banks are powered with DUAL USB Charging facility allowing user to charge 2 devices at the same time. The high capacity lithium polymer rechargeable battery re-charges the devices multiple times. Its powered with 5 Intelligent LED displaying the battery status and the need to recharge the same. Mercury
Nitro series is priced at MRP of Rs. 1099, 1199 & 1599 respectively and are available ex-stock carrying 1 year of warranty.
01/AUGUST/2014
PRODUCT EXPLORER
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Digilite launches 4th Generation Intel Motherboards Series Cadyce 150Mbps Wireless N Outdoor AP Router
Cadyce has introduced the 150Mbps Wireless N Outdoor AP Router, CARAPO150. The CA-RAPO150 is an ideal solution for integrators and installers to establish building-to- building wireless network connections; for service providers to use as a high performance CPE offering; or for IP security camera installers deploying cameras to monitor parking lots, streets and other venues. The CA-RAPO150 features high transmitted output power, high receivable sensitivity and built-in directional antenna, all of which extends the range of the wireless signal enabling for building-to-building bridging or connectivity to devices at greater distances when configured in Access Point mode. Supporting highly secure WPA/WPA2/ WPA Mixed encryption and MAC address filter ensure an uncompromised network security. FEATURES • 150Mbps Downstream and Upstream • Support 20MHz and 40 MHz bandwidth • DHCP Server/Client • Virtual DMZ, Port Forwarding • Firewall, IP/Port/MAC filtering • Wireless security - WEP, WPA, WPA2, ACL • Support Power over Ethernet (PoE passive) • Support external antenna (optional)
Digilite has introduced five new models of motherboards supporting Intel 4th generation Haswell CPU supported with H81/ H87 chipset. DIGILITE will be targeting channel & value segment with its motherboard DL-H81-M4, performance segment with DL-H81-M1, government segment with DL-H81M-GL and DL-H87M and have introduced DL-Q87M-VPRO for
high end segment core i5/i7. All the five motherboards supports Intel Core 4th Generation i7/i5/i3/Pentium/ Celeron CPU in 1150-Pin socket. All models feature DDR3 (1600MHz) DIMM slots for up to 16GB RAM, one PCIExpress x16 (@x16) slot and two SATA 6Gbit/s ports and also include the latest UEFI BIOS.
PowerSafe launches the first ever ‘Porta-Solar’ UPS
PowerSafe, the established UPS brand from Kunhar Peripherals adds a unique offering to its current portfolio of UPS; Porta-Solar UPS. Known for its extensive R&D and hurning out high quality and energy efficient products, KPPL once again launches a portable solar UPS; possibly the first of its kind in the market. A portable solar lighting solution, the Porta Solar offers charging 3 mobile phones, 3 CFL bulbs and 1 DC fan all at the same time. Due to its portable nature; weighing 3 kgs - it’s a perfect companion for emergent lighting, house lighting and even camping. The powerful 70W UPS providing a power back-up of 6-7 hours comes at a very humble price of Rs. 5000/-.
Intex new range of powerful headphones for music enthusiasts Intex Technologies has introduced two new variants of over the ear Headphones IT-400 and IT-213 both priced at Rs 450/to enhance customer’s music experience. All new products are aesthetically designed to provide utmost ear comfort combined with premium stereo sound performance to make your music experience more fulfilling. Headphone IT-400 comes in vivid colours of grey and blue coupled with an adjustable microphone and volume control to
boost stereo sound output. IT-213 on the other hand is a smart headphone which can be easily plugged into your Ipod, MP3, CD and your laptop or desktop. It is equipped with a power bass for excellent stereo voice and provides supreme quality sound experience for music aficionados.
01/AUGUST/ 2014
PRODUCTS EXPLORER
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PNY announced the lightning speed HP x705w USB 3.0
Transcend 1TB SATA III SSD370 Solid State Drives
Transcend Information has introduced the SSD370, the SATA III 6Gb/s 2.5’’ solid state drive (SSD). The SSD370 features 1TB vast storage capacity and boasts the incredibly fast read and write speeds of up to 570MB and 470MB per second. The SSD370 combines high speeds and endurance of solid state drives, and supports various useful features such as SATA DevSleep to optimize power management. Transcend’s SSD370 boasts the outstanding storage capacities ranging from 32GB to 1 TB. Transcend’s SATA III 6Gb/s SSD370 SSD is available in 32GB(INR 2950.approx), 64GB(INR 3599.approx), 128GB(INR 5999. approx), 256GB(INR 10,199.approx), 512GB(INR 19,199.approx) and 1TB(INR 40,899.approx) capacities.
PNY technologies has launched the release of HP’s first ever USB 3.0 flash drive for external storage solution. The HP x705w is ideal for computer power users, business users, delivering lightning speed transfer rates up to 80 MB/s read and 30 MB/s write, for the quick transfer of digital files, high resolution graphics, audio/video files, documents and more. Ultra-fast USB 3.0 allows you to save time while you transfer and back up large files and HD videos faster than ever before. Encased in a smooth, high-grade metallic case, the HP x705w is a durable storage
flash drive that is shockproof and dustproof. The HP x705w can be plugged and accessed with your portable devices.
F-Secure announces its launch of Mobile Security Application F-secure, a global security leader, announced today the launch of its new mobile security application. F-Secure has made an entry into the foray of mobile technology by launching its first mobile security application for Smartphone and tablet. Users can protect their devices and the personal content on it, against all threats. F-Secure’s Mobile security application will provide a complete solution to all
protection issues. This application could be availed by all android users which have a paramount percentage when it comes to mobile users. This application entails numerous features which would ensure complete mobile security.
TOPNOTCH BULLETIN
01/AUGUST/2014
ZEB-BH920
Zebstation Twist
Hands free • Bluetooth wireless technology Noise reduction • 2.4 Ghz Built in battery
Micro SD support, FM • Mp3 WMA support Powerful Bass, chrome finish Rechargeable 600mAh battery
Bluetooth Headset
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Bluetooth portable speaker
Sonic 21.6
3.75G USB Wireless data card
2G/3G Network • Micro SD •SMS support Windows XP / Vista / 7 / 8 / Mac OS USB • HSDPA USB • Modem
Shell
Multimedia computer speaker 3.5mm • USB powered Volume control
Day profoundly known as the Worlds Blood Donor’s Day. A noble cause is what hits our mind first when we donate blood. Above 50 “ZebBees” have participated in this social activity joining hands in Sharing Life – Saving Lives…
01/AUGUST/ 2014
RASHI NEWSWIRE
Asus Z97 Pro Wifi Motherboard Asus Zenfone • Intel Atom Processor Z2560
• Chipset – Intel Z97 • Form Factor – ATX • Memory Slots / Maximum – 4x
• Android JellyBean 4.3 (will update
• Memory Frequency (MHZ) – DDR3
• 12.7 cm (5) 1280x720 IPS panel,
• Integrated Graphics Output – DP,
(1.6GHz)
to 4.4 KitKat)
• • • • • • • • •
corning Gorilla Glass 3 RAM 2 GB Storage 16 GB WLAN 802.11 b/g/n + BT 4.0 Camera Front : 2 Mega Pixel, Black : 13 Mega Pixel with Auto Focus Battery 2110mAh 1 year local carry in warranty Colour Black, White, Red, Gold Feature: Dual micro SIM card
DDR3 / 32 GB 3200 (O.C.)
• Built to Take Gaming to a
New Level
• Graphics Engine – GF GTXTITANZ
• Engine Clock – 876 MHz
in • IEEE 802.11 b/g/n 2.4GHz • Two (2) Fast Ethernet Ports Netgear Toll Free Support No. 1800102-4327
HDMI, DVI, VGA PCIex16 slots – 2 Multi-GPU Support – Nvidia SLI AMD CrossFireX SATA Express – 1 Wi-Fi – 802.11ac (2.4/5 Ghz)
Asus GTXTITANZ-12GD5
Distributed only in : Mumbai, Tamilnadu, Kerala, Nagpur, Amravati and Assam
Netgear – D1500 • N300 Wi-fi Modem Router • High-speed ADSL2+ modem built-
• • • • •
• Memory Clock – 7000 MHZ • Memory Interface – 768bit • Interface – DVI/HDMI/Display Port
Lenovo AIO Edge 73Z (10BD007KIH) • • • • • •
MTM – 10BD007KIH Form Factor – AIO Display – 20” W Chipset – Intel H61 Processor – Core i3-4130 Memory – 2GB DDR3
• HDD – 500GB • Slim Optical – DVDRW • Media Card Reader / Wi-Fi / BT / Display Port / Webcam
• KBD & Mouse – Wireless • Operating System – DOS
For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777
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01/AUGUST/2014
SCHEMES & PROMOTIONS
Emerson Network Power announces the Rainbow Dazzle Program Emerson Network Power has announced the launch of the Rainbow Dazzle program for its channel partners in India. Emerson has unveiled this unique program to incentivize partners thus enhancing demand for its uninterruptible power supply (UPS) (up to 20kVA), data center infrastructure management (DCIM), and rack data unit (RDU) range of products. The company has partnered with PAYBACK - India’s largest multi-brand loyalty program, empowering its Network Solution Partners (NSPs) and Value Added Resellers (VARs) with the opportunity to select their rewards from over 50 PAYBACK partner brands. The ‘Rainbow Dazzle’ program is valid for a period of three months starting July 1, 2014 to September 30, 2014. The program will be valid for purchases made from Emerson’s national distributors, Ingram Micro and neoteric infomatique ltd, with the payout slab being calculated on the total sales amount at the end of the program period. After registering themselves at www. EmersonNetworkPower.co.in/Channels with a login id and password, partners can view their points by logging on to www.Payback.in with the PAYBACK number provided to them by Emerson. To make the program more appealing for the channel, slabs (sales targets) have been created starting from INR 50,000 to upwards of INR 25,00,000. The points accumulated from these slabs can be easily redeemed by Emerson Network Power partners on www. Payback.in.
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Asia Powercom Football Special Scheme for Partners Asia Powercom has announced ‘Football special’ scheme for its partners on TV Tuner cards. The partners will get a free Football imprinted T-shirt on purchasing 10units Power TV 306 or Power TV 303 TV tuner cards in a single invoice. The scheme is valid till 31st July, 2014.
PowerTV 306 features a unique PIP function based analogue TV tuner card to provide fully functional remote control, full HD resolution with ultra-sharp picture quality. It also includes Force Ware Multimedia, a full-featured software application that gives consumers complete control
eScan Monsoon Delight offer for channel partners eScan has announced attractive offers for its channel partners. These lucrative offers are valid on new purchases within the period of June 01, 2014 till September 30, 2014. Esteemed eScan channel partners pan India can participate in the offer and earn attractive rewards. eScan Monsoon Delight Offer is designed exclusively for SOHO and SMB Channel partners in India. For SOHO channel partners, the offer is valid on new purchase of eScan range of Cloud Security Products. As per the purchase value earned on buying eScan products, partners can win attractive rewards includ-
Kaspersky Lab successfully concludes a 30-city SMB outreach campaign Kaspersky Lab India along with Comguard Infosol recently concluded a 30-City outreach campaign for SMB’s and mid-level enterprises in India. The event kicked off on 21st March 2014 and spanned over 3 months across the Country including cities like Mumbai, Thane, Ahmedabad, Chandigarh, Nagpur, Gurgaon, Coimbatore, Jaipur, Hyderabad, Delhi, Amritsar, Ludhiana, Patna, Vishakhapatnam, Kanpur, Lucknow, Bengaluru, Cochin, Goa, Trivandrum, Vadodara, Rajkot, Chennai, Pune, Noida, Kolkata, Mysore, Nashik,
Indore and Bhopal. Kaspersky Lab used this platform to create awareness about security concerns faced by the SMB sector .
01/AUGUST/ 2014
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RNI No.2003\14367 Registered No: KL/CT/155/2014-16 Publication Date: 01/08/2014 Postal Date: 1st and 2nd of every month.
01/AUGUST/2014
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