Infofriend english june 2014 by Info Friend

01/JUNE/ 2014

Publisher & Managing Editor Betson Mathai Chief Editor Shajan Ponnamattom Editor Anjana Rajendran Sub Editor Amritha S.M. Advertisement Shobana Ranjan: 9037077299, 9946662655, 0495-4040906, 2366575 infofriendadvt@gmail.com Nishanth Babu : 8086697393 nbabu079@gmail.com E-mail Editorial infofriendenglish@gmail.com Layout & Design Jeeja N.K., Shadow Solutions Printing Geethanjali Offset Prints, Calicut. Head Office Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

PowerSafe announces additional 1 year warranty on its UPS at no additional cost PowerSafe, the established UPS brand from Kunhar Peripherals announced additional 1 year warranty on PS-600 VA & PS-1000VA ECO UPS models at no additional cost. These models earlier carried just 1 year warranty on its battery have now been extended to 2 years – giving a direct cost benefit to the end users. Service has always been a priority for KPPL and so has been consumer satisfaction. This extension in battery warranty further qualifies the quality of raw materials used by PowerSafe for its entire UPS range. PS-600VA is widely being used by the Home PC segment; whereas the PS-1000 VA ECO is typically used by the SOHO segment with 3-4 PC and SMEs for their Security and Surveillance Back-up. These segments are very price conscious as well as they expect ‘value for money’ and superior quality that is flexible and matches their growth pace. An increase in warranty, simultaneously leads to a gain in confidence for the product, which also indirectly benefits the channel partners for

a quick turnover of products. With a wide range of UPS available, PowerSafe provides solutions for all the possible industries like -IT sector, Telecom, Digital security & surveillance, banking and Educational Institutes. Mr. Bharat Mehta, Head PowerSafe division said, ‘PowerSafe has a unique positioning in the market. Our brand is amalgamation of balanced price, good technology and excellent after sales service network. All our energies are constantly channelized towards improving the same on a daily basis.’

Asus celebrates 100th Exclusive Store in India Asus has announced marking its 100th presence in the country with the launch of its exclusive store in Coimbatore, Tamil Nadu. In its voyage to reach this milestone, Asus has come a long way from netbooks to tablets to hybrids. The 100th store will feature the entire range of Touch notebooks, Ultrabooks, Tablets, Phablets and Notebooks including the recently launched products which have been launched in India till date. The 2nd store in the city - Ashish Computers World is located at No.66, 100 Feet Road, Gandhipuram Coimbatore - 641012. Asus has expanded its reach throughout India with Asus exclusive stores in each state, it has helped the company to reach the consumer and achieve the 100th mark. By launching the 2nd store in Coimbatore, Asus is further strengthening its presence in Tamil Nadu. The company already has stores in New Delhi, Kolkata, Mumbai, Chennai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur,

Cochin, Kolhapur, Noida, Amravati, Kottayam, Lucknow, Jaipur, Mysore, Guwahati, Dehradun, Belgaum, Hubli, Anand, Warangal, Kannur, Coimbatore, Burdwan, Imphal, Agartala, Ludhiana, Nashik, Siliguri, Nagaland, Shillong, Bangalore, Patna, Vijaywada, Vizag, Ananthpur, Rajkot, Junagadh, Ahmednagar, Hyderabad, Udaipur, Thanjavur, Karnal, Pune, Bhusawal , Vadodara, Mizoram, Ranchi, Bhopal and Trivandrum. Commenting on the occasion, Mr. Peter Chang, Regional Head - South Asia,

Country Manager - System Business Group, Asus India said, “It is our pleasure to be announcing our 100th store in the country. Asus began this expedition to ascertain ‘what’s designed for the people reaches the people’ in time. Over the span of completion of our 100 stores, we have witnessed all round evolution in terms of the technology we offer, the design innovation, from venturing into every state to focusing on state-wise expansion. Our stores ambience, unique products available and educated staff has ensured delivering ultimate experiences & convenience, varied ranges of product for all verticals and reliability resulting in utmost assistance to our customers” The new store will have the company’s entire range of Touch notebooks, Ultrabooks, Tablets, Phablets, 11” – 15” Notebooks and Hybrid devices, the Transformer Series. Users can look for Phablets, Gaming notebooks, multimedia notebooks, and different innovative devices.

01/JUNE/ 2014

NATIONAL UPDATES

F-Secure appoints DoBuy Technologies as the Sub Distributor for South India

F-Secure, a global security leader, has announced its partnership with DoBuy Technologies as their new Sub Distributor for South India. As part of the signup, DoBuy Technologies will carry F-Secure’s Business Suite and Protection Service for Business across entire South India for SMB segment. Amit Nath, Country Manager, India & SAARC – F-Secure said, “F Secure is expanding its partner base to reach out to the SMB and Mid-Enterprise segment in South India. We would be extensively targeting growth for our Enterprise solutions this year. We are pleased to welcome DoBuy Technologies as our Sub distributors. We look forward to leverage their expertise in Networking & Security and skilled resources to further expand our reach in multiple locations in southern region and strengthen our partner ecosystem. Paul Vijayakumar, Vice President, India – DoBuy Technologies said “With our clear focus towards partner satisfaction with best solutions and the right products integrated and backed by the best support, we will be able to help our customers effectively protect their business assets across cloud and physical environments with F Secure products.” DoBuy Technologies, with its focus in Information Security & Storage Products and Services, have built expertise in all these technologies over the years and have very good success stories in each of these domains. Primary reason to this is the consultative & solution based approach towards requirement of the partners. With a decade of experience, by a team of dynamic professionals in sales, marketing and technology, “DoBuy Technologies” had marked its foot print in distribution business across cities like Chennai, Hyderabad, Bangalore, Coimbatore, and Madhurai.

01/JUNE/ 2014

ZOTAC teams up with KAIZEN Infoserve to expand it’s service network ZOTAC International has appointed Kaizen Infoserve Pvt Ltd as its service provider for motherboards and mini pc’s PAN India. ZOTAC launched in India 7-years ago and became the number one VGA brand in 2013. ZOTAC ZBOX mini-Desktop PCs are the first mini-Desktop PCs to enter the Indian market with Intel Core i3, i5 and i7 options. “ZOTAC has grown leaps and bounds since we started in 2007.In order to expand

our reach in tier 2 and tier 3 cities we have tied up with Kaizen. This tie up will result in better service to ZOTAC customers and deeper reach in the Indian market. Kaizen has more than 30 service centers and the expertise for motherboards and mini pc’s”, says Mr.Deepak Gupta, country manager for ZOTAC India. ZOTAC plans to launch many more innovative products such as the ZBOX Steam Machine, Epic Gaming Series and ZBOX Sphere.

WD partners with National Association for the Blind

WD partnered with the National Association For The Blind (NAB) in India to provide Dance Movement Therapy (DMT) to visually challenged children. The project, spread across 2 months and supporting about 60 children of the 5-18 age group of, was implemented at the NAB institution where students with visual and hearing challenges along with their supervisors were introduced to DMT. “WD is proud and honoured to work with the The National Association For The Blind. The NAB has been instrumental in empowering the visually challenged population of India since 1952,” said Subroto Das, Director – India & South Asia, WD. “We look forward to studying the progress and impact of this noble project.”

Vdopia appoints Ajay Prakash Mishra as Director- Operations for APAC Vdopia has announced the appointment of Ajay Prakash Mishra as Director - Operations, APAC, Vdopia Inc. As part of Vdopia’s rapid and continued strategic global growth, the company introduced the Global Operations and Media Hub in Gurgaon and infused new talent in local and global teams. Strengthening the leadership ranks further is Ajay Prakash Mishra as Director, Operations, who brings with him 10 years of experience in Operations, Business Analysis and Client Servicing. At Vdopia, Ajay will be focusing on the company’s operations leading its current, high-touch operations model. He will be responsible for quantitative and qualita-

tive analysis to support APAC’s campaign portfolio, shape strategy and identify solutions to business and operational challenges. Vdopia’s recent senior hires represent an infusion of new talent and energy into its expanding offices as it continues to develop innovative solutions supporting advertisers who seek more efficiency and reach across all platforms.

01/JUNE/ 2014

NATIONAL UPDATES

ZyXEL announces its Products Safe from ‘Heartbleed Bug’ Vulnerability

ZyXEL has assured that it’s full range of products, from DSL CPEs to home routers and network storage and players are not at all affected by the Heartbleed Bug vulnerability. ZyXEL has become one of the first companies to have made such announcement. The billion dollar IT manufacturer has strongly communicated to its global consumer base that no ZyXEL product would ever allow a Heartbleed Bug penetration, unlike other IT manufacturers. ZyXEL has communicated this to all the markets in 120 countries they are present in. Bill Su, Technical AVP at ZyXEL Communications Corporation, apprised, “We have carried out extensive checks and confirmed that the OpenSSL versions used in ZyXEL products are not at risk.” He also maintains that ZyXEL’s business solutions including security appliances, Gateways, Switches and WLAN AP/ Controllers, use OpenSSL across the globe and none of them use the affected versions. By this, Su also means that all firewalls and firmware versions pose no threat by the Heardbleed Bug, which was found in OpenSSL versions 1.0.1f and 1.0.2-beta1. Yogesh Singh, Senior Technical Officer in India enlightens about the threat, “Heartbleed vulnerability permits stealing of protected info by SSL/TLS encryption used for securing the internet. A Heartbleed Bug allows an intruder to read the memory of the systems protected by the vulnerable versions of the open SSL software.” What Yogesh actually means is that the hackers or cyber criminals can use Heartbleed to steal private encryption keys from a server that is using OpenSSL and then snoop on the user data, including passwords. The bug created panic among web users just days back all over India. To enhance protection, ZyXEL USG series featuring the IDP license will automatically connect to ZSDN .

01/JUNE/ 2014

Emerson Network Power appoints neoteric infomatique as Distributor in India Emerson Network Power has announced that it has appointed neoteric infomatique ltd. as a national distributor for its range of small and medium uninterruptible power supply (UPS) products in India. With this partnership, the company plans to address the growing demand from enterprises for innovative and technologically superior back-up power solutions devised for modern day IT requirements.

Emerson’s small and medium UPS product portfolio includes the online and lineinteractive product range. Announcing the partnership, Sanjay Zadoo, country manager, channel business, Emerson Network Power in India said, “We are confident that neoteric will help us extend our nationwide footprint and support us in inducting more valued partners for a varied range of products."

MSI Proud Winner of COMPUTEX d&i awards 2014 MSI has announced that its Z97 XPOWER AC motherboard is the winner of a COMPUTEX d&i award 2014. Winning entries will be showcased at the COMPUTEX d&i awards pavilion during COMPUTEX TAIPEI 2014 and at worldrenowned exhibitions such as IFA 2014, GITEX 2014, CES 2015, MWC 2015 and CeBIT 2015. “ According to MSI, its Intel 9-series motherboards come in GAMING, OC and Classic editions with no less than 26 models across Mini-ITX, microATX and ATX form factors, catering to virtually every user including gamers, overclockers, high-end enthusiasts, mainstream consumers, etc.

*astTECS opens Offices in Cochin & Coimbatore *astTECS has announced the opening of its offices in Cochin (Ravipuram Road), Coimbatore (Ramanathapuram) and their 3rd office in Hyderabad (Kamalapuri colony). The opening of these offices further demonstrates *astTECS commitment to the Indian market; with advanced portfolio & product capabilities and enhanced support facility, *astTECS will be offering a broader array of Open Source Enterprise Communication Solutions and improved delivery times. Demand for Open Source IP PBX solution in India has considerably increased, particularly among the SMEs in industry verticals like: IT / ITES, Manufacturing,

Retail, Education, Hospitality, Automotive, Govt undertakings and Healthcare. The company’s expanded presence will position *astTECS exceptionally well to collaborate with its partners and customers. *astTECS remains committed to making investments in the Indian market to further accelerate innovation and collaboration to best serve its customers & partners.

01/JUNE/ 2014

COVERSTORY

Shifting Paradigm in

Accessories Market

he Accessories Market is witnessing strong growth with the changing market scenario from the traditional PC market. With the advent of mobile devices like laptops, smartphones and tablets, the Accessories are also changing along with the times and becoming innovative and wireless. The Peripherals market was valued at INR 15 bn during 2009 and is expected to attain a CAGR of 20% to reach INR 44.8 bn by 2015. The surge in the demand for PCs and other mobile devices along with replacement of products in several verticals is providing the impetus for growth. The Personal computers market is also aiding this growth in India. In India, PCs, especially desktops, still have a good market compared to the west, where the demand has almost died. We do not see any such declining trend in the short-to-medium term in the country,

and there are many pockets where desktops are in adequate demand. In the west the demand for notebooks is also declining, which is not the case in India. This will also catapult the need for PC accessories. The PC peripheral market was Rs 15 billion in 2009. It is expected to grow to Rs 44.8 billion by 2015. This market is surely witnessing a very dynamic growth. There has been a definitive growth in the number of PC and laptop users. So the peripheral vendors will find a strong demand for such products and stable growth in the market. According to an industry estimate, the Indian PC and tablet accessories market was worth around Rs 1,000 crore in 2012. Increasing demand for accessories from consumers and their easy availability in India have helped the market to grow. New vendors specializing in IT and telecom accessories are coming to the country to explore the potential here.

Vendors such as Targus, Belkin, Lenovo, Logitech and Antec dominate the segment in the country. Another factor determining the demand for the Accessories market is the changing trends in the consumers. Newer formfactors such as tablets and ultrabooks are gaining traction in India, and OEMs expect the demand for these devices to make them the top two devices in the next couple of years. This will also drive the IT accessories market. Today the consumers are constantly looking for latest in technology and want to pick up the latest gadget promising innovative technology. The consumer is looking for a new gadget every three to six months. This changing trend also spells good run for the accessories market. This trend of grabbing the latest offerings in technology and gadgets is being witnessed among the age group between 25-39 years. These

01/JUNE/ 2014

COVERSTORY consumers also have developed an increasing requirement of aesthetic value in their gadgets and accessories. Off-late peripheral manufacturers have also emphasized on the aesthetics value of products and are constantly coming up with more portable, compact and attractive looking products. The growth in the touch philosophy has also opened the accessories market to the world of wireless peripherals and accessories. According to ABI Research, the Indian media tablet market is estimated to grow at a CAGR of 71 percent with shipments climbing to 9.66 million units in 2017. The explosion in tablet sales and continued growth in laptop sales is sparking demand for more Bluetooth enabled keyboards, speakers, stereo headphones, and other wireless computer accessories. Bluetooth Keyboards are an important accessory as it is very important for the consumer on the go handling a tablet as all the tablets are integrated with Bluetooth technology. They allow increased productivity by turning the tablet into full featured computer. There is also the surge for tablet stands and cases in the market. Research firm, ETForecasts, expects laptop sales to grow to 369 million in 2015. Most laptops come with integrated Bluetooth technology. Because laptops still out sell tablets by a wide margin, there are more laptops than tablets able to connect with Bluetooth accessories. The poor audio quality of laptops and tablets has also sparked the demand for portable Bluetooth speakers and headphones to enhance their computing experience on the go. Among this buzzing growth of accessories, there is a new market for the accessories for childrenâ&#x20AC;&#x2122;s gadgets which is evolving. With tablets and laptops becoming a mainstream device in the lives of the children, the market for accessories has also taken wing. The vendors are coming up with interesting accessories for this growing market with vibrant colours and favorite cartoon characters. IT accessories for kids are another big opportunity because parents have become aware of the need for specialized keyboards and mice for their children. The accessories market is also witnessing growth in other sectors. E-governance is gaining pace in the country. The education sector and UID projects with the government can go a long way in creating stronger opportunities for the accessory market. The increasing penetration of smartphones is driving a shift in accessory design toward

The accessories market is also witnessing growth in other sectors. E-governance is gaining pace in the country. The education sector and UID projects with the government can go a long way in creating stronger opportunities for the accessory market. Smartphones drive $20 billion in aftermarket accessory revenues in 2012, accounting for more than half of the $36 billion that all aftermarket handset accessories will produce. By 2017, smartphone accessories will grow to $38 billion in revenues, while feature phone accessory revenues decline to $12 billion. smart accessories that drive higher levels of consumer interaction, product value, and brand recognition. The consumers also look for trendy designs and innovation while choosing the accessory at the same time seeking value for money. But for the new entrants in the market, developing brand recognition is paramount in capturing market share from the incumbents. The accessories have become an integral part of every gadget that the consumers buy and they do not mind spending a huge chunk of money on accessories. This shift in the consumer trends has also helped the standardization of the Accessories market. This has lead to the vendors also consolidating their marketing strategy and product portfolio. The IT accessories market has become well organized. With MNCs entering the market the dynamics are changing. There is greater competition and also innovative products at affordable price range. The consumer looking for accessories today has a wider range of products

with them from the earlier times. There is a refreshing and innovative line of products such as Bluetooth keyboards and mice, power pack cases for iPhones and smart phones, dual-purpose utility products, protective cases, protective screens that prevent cracks, and smart phone cases with built-in projectors.The consumer while looking for the aesthetics is also highly aware of the need for energy efficient and quality products. The consumers today are looking for longer battery life and lower power consumption in their wireless accessories. At present the economic scenario is a major concern. With most of the accessories being imported, the falling value of rupee is going to increase the cost of accessories in the Indian market. In these changing economic scenario, the end-consumers are also likely to be wary. So the task ahead for the partners and vendors is challenging. They need to bring in innovative products at healthy prices with promotional offerings to reach better margins on accessories.

01/JUNE/ 2014

INTERVIEW What are your expectations from your recent tie up with GFI software? We were looking to solidify our base in the security vertical, plus climb up the growth chart. This tie up has come at the right time. We expect good output and this will show by the end of this fiscal. As a leading distributor, how would you evaluate the present Enterprise security market in India? The Indian market is quite different as some customers want inexpensive products while some are willing to consider investing in high quality and well-priced products. Right now our focus is on SME & a large enterprise segment, which is a very big potential segment. People look for solutions only when they are aware of the threats. Therefore, focusing on creating awareness is very important. Please share your roadmap to promote security solutions among the enterprise market across India. We have strategized after good market analysis and future possibilities. We understand the fact that it’s GFI’s foray into the Indian enterprise space and we have to take it forward. We are providing best in class training to our partners so that they move ahead with knowledge and understanding. We provide a true value addition to our vendor, which has always made the difference. What are your offerings as a VAD in security, networking and voice & data space? Vendors have much deeper knowledge about the technology or product. For better and finer marketing strategies it is necessary for channel partners to understand the specifications and USPs. We organize events where vendors and channel partners participate and exchange knowledge. This serves as a platform for direct interaction and boosts marketing skills. Apart from these we adopt certain channel practices like, Regular Training Programmes, Pre sales, implementation and post sale support,Live events and networking etc. What are the key strategies for making a business enterprise successful? The best way to sell a product is through education. One needs to understand what he/she is offering and where does it fit better. At the end of the day you are not just selling a product you are providing a solution required by your potential client. We provide training facilities to our partners worldwide. Our practice has proved beneficial for everybody associated with

FOCUS ON CREATING AWARENESS AND VALUE ADDED SERVICE Infofriend spoke with Mr. Harish Rai- Country Manager, ComGuard on the growing market opportunities and future plans. us. Recently we established a multimillion dollar lab in Dubai for training, research, technology innovation and remote installation. Our technical support team offers the right solution for the products. Please share the marketing strategy of Comguard Infosol and its engagement with channel partners. We are currently focusing on creating awareness about our products. Therefore, we are organizing events across the country. We are targeting tier 1 and tier 2 cities. We are always on a look out for efficient partners. We aim at building a strong network across the cities. Which brands are being represented by Comguard Infosol at present? Does Comguard Infosol have plans to appoint new partners? ComGuard’s product portfolio is studded with world class IT vendors like GFI, Sangoma, Kaspersky, Gateprotect , Accunetix, Array Networks, Content Keeper, Enge-

nius etc in the areas of Security, Networking and Voice & data. With the growing business we are on a constant look out for efficient and potential partners. Which specific verticals and segments are being targeted by Comguard Infosol? ComGuard began its operation in India through security vertical. After earning name in the field of networking & security technology distributions; ComGuard forayed into the field of Voice & Data with the acquisition of Bangalore based company Convergent Solutions. Currently we are into security, networking and voice & data. What are the future plans of Comguard Infosol? Our immediate target for this fiscal is to double the number of partners across the country. Stronger the network, bigger the profits. What is your message to channel partners? This fiscal, lets epitomize unity and efficiency and write more success story.

01/JUNE/ 2014

INTERVIEW In 2014, what would be the primary focus of Kunhar Peripherals in India? During the FY 2014 our focus will spread across 3 business verticals; firstly the solution based division offering complete package with UPS for power backup ranging from 600VA to 300KVA; Second will be IT Channel business with product categories like Line Interactive UPS, Laptop Adaptors, computer power supplies, Multimedia speakers, Cabinets, Keyboards, mice etc; and the Third will be Retail business which will have Power Accessories like Power Banks, Wall and car chargers, surge protectors and audio segment including Speakers and Headphones. Also as far as brands are concerned, PowerSafe would be the Brand in Focus for this financial year. What is Kunhar Peripherals positioning in the IT channel market? With a presence of over 2 Decades, Kunhar Peripherals in its journey from being an importer to a Brand Owner has enjoyed the position of being a trustworthy and reliable partner offering value for money product categories along with excellent after sales service. With a very strong holding in the Western region of India, we are all set to explore and capture the Southern Market too. What are the key verticals being targeted by Kunhar Peripherals? We are following a 3 pronged strategy for the FY 2014-15 by targeting the Solutions Provider’s vertical with UPS, IT Channel vertical and the Retail Channel Vertical. Also the Power Safe brand would see a lot of new products being launched under the Power Banks, Wall & Car Chargers & Battery Adaptors categories; PowerSafe being the Brand-in-Focus for us this year. How is PowerSafe range of UPS products doing in the market? UPS is a segment which we attribute will give us maximum growth this year. As a conscious effort we have been diversifying use of PowerSafe UPS in non-traditional industries like Textile, Diamond Cutting, etc. Also with a wide range available from 600VA to 300KVA we are able to cater to all segments right from SOHO to Online UPS requirements. In the UPS segment, Value added services are a crucial factor in generating market reach. How does PowerSafe ensure this service? Our business processes are aligned to deliver consistent and superior service to our customer’s right from the stage of enquiry

The focus being PowerSafe, we will see new products in the power accessories category like Power Banks, Wall & Car Chargers and Laptop Chargers. The audio segment under the Artis brand would see new Speaker products being launched.

MOVING AHEAD AS RELIABLE PARTNER Infofriend spoke with Mr.Bharat Mehta, Head PowerSafe Division. on the marketing strategy and the prospects of UPS market in India. to installation and even post installation services. Our systems and procedures support excellent service delivery which increases customer satisfaction through monitoring, tracking and evaluation through perception levels. Our team of experts begins with site inspection, offer suitable solution and then move to installation. Post installation, regular visits by our engineers at the site gives us lowest failure rate with highest customer satisfaction. What are the key strengths of PowerSafe range of products? Superior Quality, Value for Money and Prompt Post Sales Support are the key Strengths of not just the PowerSafe range of products but all the products offered by Kunhar Peripherals. How do you ensure technical support and back up services for your products? Our systems ensure error-free capturing of all the processes right from customer login of service call to completion of calls records onsite UPS services. For carry-in services the products undergo prompt checking and the required replacement

or repairs with a sense of urgency for all our customer is the key to our success. We take the ‘Uninterrupted’ Power Services literally. How would you evaluate the market potential for PowerSafe products in South India? Power deficit and poor quality power supply is a known fact to every business owner in India. The Demand for UPS thereby is a requirement across India even in the South. Also with mobility taking precedence over work hours confined within office walls, the power accessories like Power Banks, Wall & Car Chargers and Laptop Chargers is also a category that has huge potential which is yet untapped despite of a very competitive market. What is your message to the channel partners? At Kunhar, Channel partners are like family. We are always there to solve their problems - big or small. Our intentions are loud and clear that we never bypass our partners and ensure that Kunhar as the most ethically driven company/organization.

01/JUNE/ 2014

PRODUCT EXPLORER

Mitashi launches 65” Full HD LED Television

Gigabyte launches full Range of 9 Series Z97 and H97 Motherboards

Gigabyte has launched their new 9 series motherboards based on the Intel Z97/H97 chipsets with support for 4 th and 5th generation Intel Core processors. Gigabyte 9 series G1 gaming motherboards were designed to deliver top-notch features that matter most to gamers. From incorporating industryleading Gigabyte AMP-UP Audio technologies that allow gamers and audiophiles to experience crisp, ultra sound effects while gaming and the richest possible sound experience while listening to their favorite music and movies, to ultra-fast onboard Gigabit LAN solutions from Killer and Intel, Gigabyte G1 motherboards were designed for gamers that aren’t satisfied with second best. With a full range of top-to-bottom G1 gaming motherboards including the compact, yet powerful Z97N- Gaming 5 Mini-ITX motherboard, Gigabyte has a gaming motherboard suited for any type of gamer, no matter what type of game they play. Featuring the distinctive G1 detailing and sexy new red and black styling, Gigabyte G1 motherboards are sure to make gamers stand out from the horde. Gigabyte has unleashed 2 new Z97 chipset-based overclocking motherboards, the Z97X-SOC FORCE and Z97X-SOC. With a host of unique OC features and bleeding-edge hardware design, GIGABYTE 9 series overclocking motherboards will allow even novice users to ‘Overclock Like a Pro’. As the undisputed leader of motherboard quality and durability, Gigabyte has set out to show just how tough their motherboards are with the launch of their new Ultra Durable Black Edition motherboards.

Mitashi, the Official Electronics Partner for Rajasthan Royals, hass announced the launch of its latest 65” Full HD LED TV - gift for all the cricket fans to watch their favourite IPL 2014. It comes with full HD resolution (1920 X 1080), DLED Technology with Super SLIM Panel, 500,000: 1 Dynamic Contrast Ratio, making for spectacular image quality and stunning theatre performance.

The Mitashi MiDe065v09 comes with the MRP of Rs.1,39,990/- .

PRODUCT EXPLORER

01/JUNE/ 2014

RAPOO Compact Mouse M10 Plustek launches SmartOffice PS286 Plus

Plustek, the image solution leader, enriches SmartOffice ADF scanners family with the announcement of SmartOffice PS286 Plus. A productive and professional scanner, SmartOffice PS286 Plus can scan a variety of document till A3 size including plastic cards and business cards at an optimum resolution of 600 dpi. Targeted at the front office usage of the SMEs, hospitals, law firms, CPA firms, BFSI, education, health care, government, hospitality industry, service centers etc., the SmartOffice PS286 Plus, is a highly versatile and affordable single pass duplex color scanner in the sheet-fed range. The specialty of this scanner is that with Plustek’s special protection sheet, A3-sized document can be easy scanned and generated side by side in a joined image. The user just needs to fold the A3 paper into A4 size and place it into the protection sheet to scan. Select ADF duplex under scan type, automatic size as page size, and tick the check box of merge pages for scanning. Manually select horizontal or vertical as the merging mode, and the scanned output will be joined into an A3 size document in a single pass. The user can put Plastic Cards for scanning them with ease. The business cards can be scanned 20 sheets at a time in portrait or landscape position. Plastic cards can be scanned one at a time in landscape position. Further, the scanner comes with preset three custom buttons for up, down and scan. The Smart Office PS286 is priced at INR 22,620 /-.

RAPOO has newly introduced to the high performance Compact Mouse M10. RAPOO M10 has ambidextrous design and runs on a reliable 2.4GHz wireless connection for a smooth and interferencefree mobile experience. Key Features • 2.4GHz RF wireless connection • 10 meters wireless control distance • Works on Single AA Alkaline Battery

• 9 Months battery life • Accurate cursor positioning • 1000 DPI High precision tracking engine • Six Fashionable colors • Nano USB wireless receiver RAPOO M10 comes with a choice of several contemporary trendy colors. RAPOO M10 wireless mouse comes with a MRP of Rs 899. It has a two year replacement warranty and is available ex-stock.

Transcend releases JetDrive SSD Upgrade Kits Transcend Information has announced the launch of its JetDrive SSD Upgrade Kits aimed at MacBook computers. The JetDrive Upgrade Kits are ideal for professional photographers, videographers, and graphic artists looking to enhance the performance and capacity of their MacBook system, and even includes an easy-to-use drive enclosure for converting the original SSD or HDD into a new USB 3.0 portable storage device.Transcend JetDrive Toolbox brings together latest technology for determining condition and optimizing performance of a JetDrive SSD into a single user-friendly tool.

HyperX Memory supports New Intel Processors, Chipset HyperX has announced its memory product lines: FURY, Genesis, Predator and Beast, offer a series of dual-channel kits compatible with the new Intel fourthgeneration Core i5 and i7 processors and Intel 9 series chipset. HyperX worked closely with leading motherboard partners to guarantee compatibility and the highest performance. Compatible Intel HyperX memory is available in frequencies ranging from 1333MHz to 2800MHz, and in various combinations from 8GB to 32GB in kits of two and four.

HyperX memory is 100-percent tested and backed by a lifetime warranty.

01/JUNE/ 2014

PRODUCT EXPLORER

Astrum Throat Vibrato Bitdefender Cements Anti-Spam Leadership with 30th VBSpam Win

Bitdefender has become the only company to solidify its position as the most awarded company in anti-spam testing by Virus Bulletin. Bitdefender, creator of innovative antivirus software solutions, has become the only company to solidify its position as the most awarded company in anti-spam testing by Virus Bulletin, achieving certification in all 30 tests by the independent analysis firm. As of the latest Virus Bulletin round of tests, Bitdefender has also won eight consecutive VBSpam+ awards for outstanding spam detection without a single false positive since November of 2012, attesting to the company’s long-term view of product quality and development. For Virus Bulletin’s latest round of testing, in March, the firm raised the criteria for achieving its highest credit, the VBSpam+ Award. Still, Bitdefender was one of the four companies, among 21 entrants, to win it, extending its years-long winning streak. Bitdefender has now won eight consecutive VBSpam+ awards since January of 2013. “Bitdefender hasn’t missed a single legitimate email in our tests since November 2012. This test was no different,” Virus Bulletin wrote in its review of its latest round of testing. In the March round of tests, Bitdefender Security for Mail Servers 3.1.2 beat all other competitors with a spam catch rate of 99.95 percent and zero false positives. Its final score of 99.94 placed it ahead of 14 competitors, including Kaspersky, Sophos, IBM and others.Bitdefender Security for Mail Servers 3.1.2 protects Windows and UNIX-based mail servers from viruses, spyware, spam and phishing with proactive content and attachment filtering technologies.

Astrum Holdings has launched the first throat communicator in India, EB-182BT Throat Vibrato. With its advanced military technology Throat Vibrato Mic Headset can process user’s secret order / chatting even in public or noise environment and provides crystal-clear communication and sound quality. Astrum stood out as the first brand to launch products at Electronics Global Source Fair and HKTDC Fair held at Hong Kong between April 12 to April 16,

2014. Throat Vibrato’s dual mic picks voice from vibration of throat and transmits great voice quality. The built-in rechargeable and environmental friendly lithium battery supports up to 6 hours playing time. Astrum EB-182BT Throat Vibrato comes with the MRP of RS 2299/- and expected to be available in the month of May 2014 from Emporis Peripherals carrying 1 year warranty.

Thecus NAS servers now has Advanced File Transfer Protocol Solutions

Apical has announced that Network attached storage expert Thecus NAS servers are now featured with advanced solutions of FTP. Wing FTP Server is a highly functional, easyto-use, and secure FTP server solution that is now available for all Intel Thecus NAS. This professional, secure, and multi-protocol file server is provided as a 30-day trial and Thecus users are eligible for a discounted license after this period.

Violin launches Windows All-Flash Array Violin Memory, a leading provider of allflash storage arrays and appliances delivering application solutions for the enterprise, has announced general availability of the Windows Flash Array (WFA). Jointly developed with Microsoft Corp., the WFA is the first all-flash high-performance storage array powered by Windows Storage Server 2012 R2 to deliver a rich set of high performance storage features and data services for the enterprise. The unmatched speed and efficiency of the Windows Flash Array transforms the datacenter by dramatically reducing server overhead and application response times through improved storage performance,.The Windows Flash Array enables enterprise and cloud workloads, such as SQL Server, Microsoft Share-

Point, and Windows Server with Hyper-V virtualized applications, to meet the needs of global enterprises, while satisfying IT operational demands for maximized agility, automation, and orchestration between network, storage and compute resources.

01/JUNE/ 2014

PRODUCTS EXPLORER

Astrum Elete Tpad BT Keyboard ASRock announces Intel 9 Series Super Alloy Motherboards

ASRock unveils the brand new Intel 9 series motherboards with ASRock Super Alloy technology! Packing the Intel Z97 / H97 chipsets, ASRock 9 series Super Alloy motherboards provide great compatibility and fully support the 5th, New 4th and 4th Generation Intel Core Processors in Socket 1150. The product lines include the Extreme series for high-end PC, the Fatal1ty Killer Gaming series for elite gamers, and the OC Formula series for OC enthusiasts. Derived from the “built for stable and reliable” designing concept, ASRock does not compromise on any details. The 9 series motherboard are specially designed with ASRock Super Alloy technology, including 12K Platinum Capacitors with the longest lifespan in the industry, the next-gen NexFET MOSFET, Dual-Stack MOSFETs (DSM), Premium Alloy Chokes, and XXL Aluminum Alloy Heatsinks. Clearly, ASRock has shown its ambition to redefine the horizon of motherboard craftsmanship. The next-generation NexFET MOSFETs control the power supply to DRAM slots more efficiently. They provide lower RDS(on) 2.9 mΩ, delivering higher efficiency and lower temperature. NexFET MOSFETs in memory areas are specially designed for protecting them from electrostatic discharge and offering up to 7.5 times the ESD protection levels compared to traditional MOSFETs. The extra large aluminum alloy heatsinks take away heat dramatically. As the MOSFETs and chipsets areas are well covered by these massive heatsinks to protect them from overheating, MOSFETs and chipsets can perform with lower temperature.

Astrum Holdings has announced the launch of Elete Tpad BT - an ultra-slim Bluetooth keyboard. The keyboard is designed with 15 multimedia hotkeys and with V3.0 technology by Broadcom chipset; it can be used for working range up to 10 meter and 360 wireless range. Elete Tpad BT is extremely durable and splash resistant, effectively meaning that it can be used in most conditions with little chance of the hardware being damaged. Elete Tpad comes with extremely respon-

sive touchpad which can be used as mouse as well as numeric pad. The keyboard connects with the Bluetooth 3.0 technology and is compatible with Windows® 8, Android, IOS and Mac wirelessly. The Elete Tpad is ergonomically designed for typing comfort and has long battery life with auto power save. Elete Tpad BT comes with a MRP of Rs 1999 /- and available ex-stock with Emporis Peripherals carry in 1 year warranty.

Genius HS- M200 earphones with in- ear sound isolation design Genius has introduced the HS-M200 which features an in-ear sound isolation design, which blocks background noise, so that you can focus on your music. The one button in- line microphone and remote let you easily answer calls and control music playback. The 10mm driver unit delivers powerful sound. The HS – M200 is priced (MSRP) at Rs 550 .

Dell Wyse Cloud Connect Dell has announced the availability of Dell Wyse Cloud Connect, an ultra-compact and highly mobile cloud access device that instantly delivers desktop virtualization and personal cloud services to any HDMIor MHL-enabled display. The pocket-size device delivers a full-HD experience with enterprise-level security, manageability and reliability. Organizations of any size can now deliver streaming cloud services and IT solutions in a cost-effective, mobile

offering for work, home and on the go. Cloud Connect represents a new end user device category that bridges thin clients and mobile devices as part of Dell Cloud Client Computing’s end-to-end desktop virtualization solutions portfolio. Tlion. Cloud Connect is INR 10, 000 per unit. Dell accessories including MHL-capable displays and Bluetooth keyboards and mice are also available at extra cost.

PRODUCT EXPLORER

01/JUNE/ 2014

Axis introduces outdoor-ready 360° panoramic camera

Asus launches Z97 and H97 Series Motherboards

Asus has announced a full range of ASUS-branded motherboards powered by the brand new Intel Z97 Express and H97 Express chipsets, and including support for 4th, New 4th, and 5th-generation Intel Core processors (Haswell, Haswell Refresh, Haswell Refresh K-series / Devil’s Canyon). ASUS Z97 and H97 Series motherboards are fullyfeatured and perfect for any desktop PC build, whether it’s a high-performance PC, a potent gaming rig or a multimedia entertainment center. With Asus-exclusive technologies to enhance performance and reliability, plus support for the latest ultra-highspeed SATA Express and M.2* storage technologies, the Asus Z97 and H97 Series take PCs to the next level. Asus Z97 and H97 Series motherboards feature a gleaming new design, with a unique and distinctive perfectly circular heat-sink on the next-generation Platform Controller Hub (PCH) chip. Anodized in a light gold color, this heatsink is the signature visual feature of the new range. These design elements combine to project an understated, subtle and smooth image that exudes undeniable superiority, and which is perfectly suited to this comprehensive new range of Asus motherboards. Z97 and H97 motherboards are suitable for any build, whether it’s a productivity, gaming or entertainment PC. Asus Z97 motherboards feature 5-Way Optimization by Dual Intelligent Processors 5. This exclusive Asus feature builds on the reputation of preceding versions, offering the simplest way of controlling and optimizing every important aspect of motherboard operation.

Axis Communications has launched the compact and competitively priced AXIS M3027-PVE, a 5-megapixel fixed dome that offers a 360° or 180° overview of wide areas. The IK10 vandal resistant, day/night network camera is designed for indoor as well as outdoor use. Examples of suitable installations are inside or outside hotels, boutiques, restaurants and offices. “With the introduction of AXIS M3027PVE, we further strengthen our lineup of discreet and affordably priced fixed domes by adding a 360° / 180° panoramic outdoor-ready video surveillance solution. It offers price-sensitive market segments the option of using just one camera to get the big picture,” says Erik Frännlid, Director of Product Management, Axis Com-

munications. AXIS M3027-PVE, which is the latest addition to the lineup of outdoor-ready AXIS M30-VE cameras, can be mounted on ceilings, soffits or under porches for a 360° overview and on walls for a 180° view.

iBall Bluetooth Freego Blue Eye mouse

iBall has added another feather to the growing portfolio of peripherals with its Freego BT03 Bluetooth mouse with Blue Eye technology. The Next Gen – ‘Freego’ promises to bowl you over with its performance and the latest technology at its core, ensuring smoother and seamless performance. iBall brings its FreeGo BT03 mouse at an amazing price to promote the Bluetooth mouse and its Blue Eye technology. FreeGo BT03 is priced at just Rs.899.

Trend Micro launches Worry-Free 9.0 to enhance Security for SMB Trend Micro has announced upgrades to Trend Micro Worry- Free Business Security, with version 9.0, to equip smalland medium-size businesses (SMBs) with enterprise-grade security capabilities that address and mitigate threats across endpoints, from desktops to mobile. The offering is the only SMB solution available that provides complete user protection with integrated mobile device security with the option of cloud management. According to IDC, from 2012 to 2013, the use of BYOD smartphones in small businesses increased from 53 percent to 88

percent. During the same period, BYOD tablet usage increased from 30 percent to 56 percent. These trends reinforce the growing need for SMBs to adapt their security strategy and provide protection for all endpoints—from PCs and Macs, to mobile platforms.

01/JUNE/ 2014

PRODUCT EXPLORER

Axis two new series of fixed dome network cameras

Axis Communications has announced ten strong additions to its comprehensive lineup of fixed dome network cameras. The new AXIS Q35 Series and AXIS P32 Series as well as two additions to the existing AXIS P33 Series offer customers versatile options meeting any installation need and ranging from high-end to affordable. The new AXIS Q35 Series consists of the AXIS Q3505-V for indoor installations and the AXIS Q3505-VE for outdoor installations, both with wide and tele lens options. The cameras deliver smooth and steady video with HDTV 1080p video recording at 60 frames per second and Electronic Image Stabilization (EIS). The new AXIS P32 Series consists of four vandal-resistant day and night camera models for indoor or outdoor installation. The cameras are designed to meet both the quality and cost demands of the market, while at the same time being easy to use and operate. Featuring varifocal lenses with remote zoom and focus as well as P-Iris control, the cameras provide HDTV image quality both day and night. The indoor AXIS P3214-V and the outdoor AXIS P3214-VE deliver HDTV 720p video while the indoor AXIS P3215-V and the outdoor AXIS P3215-VE offer HDTV 1080p video. The indoor AXIS P3365-V and the outdoor AXIS P3365-VE are additions to the existing AXIS P33 Series and provide features such as full HDTV 1080p video and wide angle of view of up to 100 degrees. The new AXIS Q35Series, the outdoor models of the AXIS P32 Series and the two new additions to the AXIS P33 Series .

KTC rolls out Next Generation of Tablet PCs KTC is releasing a brand-new tablet PC as an optimal choice for customers. The expected H8, a new generation of 3G tablet PC, adopts a quad-core CPU and an octa-core GPU, 8-inch 1280x800 HD IPS screen, 4Ă&#x2014;1.2Ghz MTK8389 tablet solution based on the Cortex-A7 architecture, and 1GB DDR3 RAM. It is running on the stock Android 4.2 OS, featuring a 6mm narrow-bezel design. The elegant design is the key in catch-

ing the eyes at first glimpse. As a new generation of 8-inch tablet PCs, the H8 Ultra Thin Elegance adopts a new design, which boldly embeds an 8-inch screen onto a nearly 7-inch frame to present an extremely comfortable visual feeling. The 6mm super-narrow-bezel design achieves a terrific visual effect. The H8 is equipped with two camera lenses with the front camera having 2M, and the rear camera sporting 5M.

iBall launches Bluetooth Portable Musimania iBall adds another ultra portable and attractively designed speaker to its growing range of Portable speakers with launch of Musimania BT 04. Musimania BT04 comes with a built in micro phone that allows crisp,clear sounding calls enabling mini conference calls. Musimania BT04 is not only lightweight but also compact size. Also in case your external device does not have Bluetooth, with Musimania BT04 you can easily connect it with a 3.5 mm Aux inputs and keep it going. The pocket size Musimania BT04 is very attractively packaged in a transparent and usable shell and priced at an MRP of Rs 1,999/- only.

Premium AV launches Premium IS AntiVirus with Cloud Technology PremiumAV launched Premium IS with Cloud Technology. Premium IS is designed with cloud, a feature which protects personal and social media Information. It is a security solution which made for small office edition and home users. The security solution is very light and gives total solution against threats, anti malware, anti spyware, anti Adware etc. Premium IS Anti-Virus offers comprehensive protection against known IT threats so that users can securely surf the internet and use their

PC and laptops. PremiumIS protects the data while the user is accessing internet, surfing and performing online transactions. Premium IS assures top efficiency to the PC while it is running and gives complete scanning. The Premium IS Anti-Virus is an effective tool to tackle and protect the system from unforeseen attacks of threats.

01/JUNE/ 2014

PRODUCT EXPLORER

Fenda Audio launches 4.1 Home Theatre Speaker – F1200U Asus launches Essence STX II and Essence STX II 7.1 Hi-Fi-Grade Sound Cards

Asus has launched Essence STX II and Essence STX II 7.1, two new Hi-Figrade sound cards designed to delight audiophiles with 124dB signal-to-noiseratio (SNR) clarity and a 600ohmheadphone amplifier. Essence STX II and STX II 7.1 build on the success and huge popularity of ASUS Essence STX – the world’s first consumer sound card to deliver 124db SNR audio clarity plus 600ohm headphone amp, and the longterm holder of the number-one position in Head-Fi’s Sound Cards charts, as voted by highly- satisfied users globally. The new Essence STX II and STX II 7.1 cards both feature a remarkable 124dB SNR for line-out connections and 120dB SNR for headphone listening. Precision clock is controlled by a temperature-compensated crystal oscillator (TCXO) clock source, optimized power delivery is assured with lowdropout (LDO) regulators and WIMA® capacitors deliver balanced sound. With an amplifier capable of delivering impeccable output for up to 600ohm headphones, an additional gain control for in-ear monitor (IEM) headphones, high-quality MUSES operational amplifiers and an included op-amp swap kit, ASUS once again demonstrates its ability to redefine the sound card market. Essence STX II 7.1 even has the ability to output true 7.1-channel surround sound, via the included simple-to-fit daughterboard. Essence STX II and STX II 7.1 deliver industry-leading 124dB SNR audio clarity, a much-envied quality inherited from the revolutionary and widelyacclaimed Essence STX sound card — and up to 64 times (64X) better than typical onboard audio hardware.

Fenda Audio (F&D) has ventured into 4.1 speaker category with ‘F1200U’ home theatre speakers offering 3600W PMPO. With features that bring home the cinema experience; this speaker system is designed to provide an unbeatable sound at an affordable price of Rs. 4,990/F1200U fulfills audio expectations of consumers seeking excellent sound for music, movies and games in their comfort space. The sub-woofer comes with a 4 inch

full-range driver and the satellite speakers are powered by 4-inch full range drivers for high performance output. With a built-in digital FM player providing storage up to 100 stations which works on PLL technology, this product suits the multiple moods of listeners. The all-in-one product can be easily connected to various media devices such as USB/SD card, PC, TV, MP3, CD and DVD player.

PowerSafe 3 new high capacity Power Banks

PowerSafe has introduced high capacity power banks, which is the perfect solution not just for your smaller smart phone batteries but even the larger tablet and phablet batteries. Kunhar Peripherals under its power flagship brand ‘PowerSafe’ launches PB 8400 and PB 10400 power banks to supply the much needed juice for the users always on the move. PB 8400 will be available at an MRP of Rs. 3999/and PB 10400 at Rs. 4499/- .

HyperX launches Cloud Gaming Headset in India HyperX has launched the HyperX Cloud gaming headset in India. HyperX Cloud features extremely comfortable ear cushions and larger audio drivers to give gamers ultimate comfort and superior sound during long game play sessions. HyperX Cloud uses memory foam ear cushions and a soft, leather-padded headband with custom stitching for enhanced comfort and style. The over-the-ear, closed-cup design helps block out ambient noise for a more immersive game experience. Interchangeable velour ear cushions allow gamers to hear their surroundings while also delivering dialogue and every explosion and gunfire in clear, high-fidel-

ity audio from the large 53mm drivers. HyperX Cloud also features a detachable microphone and is made of aluminum for durability. HyperX Cloud is compatible with PC and PS4 as well as smartphones and tablets. It is the official headset of Intel Extreme Masters, Alliance Gaming, CNB e-Sports Club, SK-Gaming and Team Liquid. HyperX Cloud is backed by a two-year warranty and legendary HyperX reliability.

01/JUNE/ 2014

PRODUCTS EXPLORER

Toshiba launches MD03ACA-V series Hard Drives

Amkette Evo TV for entertainment

Now seamlessly stream movies, watch your favourite matches and download your favourite games on the all new Amkette Evo TV Android Central (AC) and Media Centre (MC). The Evo TV Android Central and Media Centre come with a fun and easy user interface. The apps you download, get into relevant folders by themselves so there is no need to sort them. They also offer a unique YouTube remote that enables the users to control the EvoTV YouTube app from smart device. The Evo TV AC & MC are priced at Rs. 5500/- and Rs. 6500/- .

Toshiba, a committed technology leader announces the MD03ACA-V series, a high-capacity hard disk drive (HDD) for surveillance applications. Toshiba’s purpose-built line of 3.5-inch HDDs is available in capacities up to 4 TB. The 6Gb/s SATA drives spin at 7200rpm and support the industry-standard 512n sector lengths with RV compensation to keep performance under multiple HDD configuration, making the MD03ACA-V series best suited for customers looking for 24/7 video surveillance storage. The robust design of the MD03ACA-V series provides storage to various video recorders, including surveillance digital video recorders (SDVR), surveillance network video recorders (SNVR) and Hybrid SDVR, delivering 24/7 operation with a mean time to failures (MTTF) of 1 million hours. With up to 4TB of storage, the Toshiba’s MD03ACA-V enables support for higher resolution data streams, addresses the

need for longer surveillance video retention periods, multistreaming capabilities, wider temperature resistance and uninterrupted write applications. “Video surveillance continues to play an important role in broad range environments,” said Mr. Kashiwabara, Senior Manager of Marketing Sec., Toshiba Digital Media Network Taiwan Corporation. Toshiba’s MD03ACA-V series is currently distributing across India through Rashi Peripherals.

TOPNOTCH BULLETIN

01/JUNE/ 2014

ZEB-SM7100RUCF 5.1 Multimedia Speaker

ZEB – SW3390RUCF 4.1 Multimedia Speaker

FM • SD/MMC • USB Supports MP3 WMA Remote Control Sub Woofer • LED Display

• FM • SD/MMC Support • Remote Control • USB • MP3 WMA Support •LED Display

ZEB – NC4500 Laptop Cooling Pad

ZEB-SW2930RUCF 2.1 Multimedia Speaker

• FM • SD/MMC • Remote Control • USB Stylish Design • LED Display Zebronics visits various NGO’s and tries to fulfill their need. Below are a few glimpses of the Skin Campaign we had organized at Bala Vihar, Chennai

01/JUNE/ 2014

RASHI NEWSWIRE Asus GX950 Gaming Mouse • Precision

•

• • • • •

laser technology up to 8200dpi Instant and programmable DPI switch function from 50~8200dpi (Default 800/1600/3200/5600dpi) Five way tangle free cable management with sleeve protection Gold plated USB connector provides high speed data transfer rate. Designed for gaming with soft rubber painting and stylish coating Customizable DPI, button functions and macro commands User adjustable mouse weight system

Asus Internal 16X Blu-Ray Disc Drive (BW16D1HTPRO/BLK/G/AS) • BDXL Support – Big – storage disc

formates. • E-Green – The most Energy Saving Device. • M – Disc Support – 1000 years storage

solution.

• Interface – SATA • OS Support – Windows 8/7/Vista & XP.

TARGUS APD501AP – 50 • Targus Car charger with lightning to USB cable for iPad (2.1A)

• Functionality – DC auto adapter

to charge iPad, iPhone and iPod; includes a lightning to USB charge/ sync cable. • Construction – Small, lightweight and convenient • RoHS compliant – Yes

Lenovo ThinkVision LT1421

• Wide Mobile monitor • 14-inch (355.6 mm) viewable image size. • Display resolution of 1366 x 768 matching mainstream Notebook resolution.

• Light weight (monitor: 0.84kg/1.8lbs; with screen cover : 1.02kg/2.25lbs)

• Photo frame tilt stand adjustments for viewing comfort (12 degree~40 degree).

• Brightness adjustment button for 16 level Asus B85-Pro Gamer • High value gaming board with • • • • • • • •

Supreme FX audio, Intel LAN, and highly-durable components LGA1150 socket for 4th Generation Intel Core i7/i5/i3, Pentium/ Celeron Procesors. Intel B85 Express Chipset Dual DDR3 1600 support SupremeFX-Flawless audio that makes you part of the game Intel Gigabit Ethernet & GameFirst II – Networking that just goes faster Sonic Radar – scan and detect to dominate Gamer’s Guardian for real-world protection Al Suite 3 – Optimized performance, always

brightness, USB 2.0 connection, USB powered. • Simply plug the monitor into a laptop via USB. • Warranty 3 years.

ECS Z97 – Machine • Supports 3 independent displays. • 6 Phase Power Design

• Supports Intel

K Series unlock CPU. • Applied 100% Solid capacitor design to maximize component reliability. • ECS Durathon Technology ensure the stability, reliability and performance of system.

AMD FX9590 8-Core Black Edition

Processor : AMD FX 8-Core Black Edition OPN PIB : FD9590FHHKWOF Operating Mode 32 Bit : Yes Operating Mode 64 Bit : Yes Base Speed (Ghz) : 4.7 Boost Speed (Ghz) : 5.0

For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777

01/JUNE/ 2014

PRODUCT EXPLORER

Cadyce Unique Display Adapters available TP-LINK Archer C7 802.11ac Wireless Dual Band Gigabit

TP-LINK has announced its flagship 802.11ac Archer C7 Wireless Dual Band Gigabit Router providing 1750Mbps wireless speeds, simultaneous dual band, Gigabit ports and dual USB sharing ports. With theoretical wireless speeds of up to 1750Mbps, surpassing those of traditional wired Ethernet connections, this latest networking device for homes and offices is set to revolutionize traditional notions of home and small office networking. TP-LINK’s Archer C7 brings the latest in Wi-Fi technology with gigabit wireless networking. The 802.11ac wireless standard provides wireless devices with ultrafast speeds, up to 3x faster than 802.11n and further wireless coverage. Archer C7 is compatible with next generation Wi-Fi devices and backward compatible with 802.11b/g/n devices. The Archer C7 supports simultaneous wireless speeds up to 1300Mbps at 5GHz and 450Mbps at 2.4GHz. That’s more than fast enough for day-to-day applications, such as e- mail and web browsing over the 2.4GHz band, while using the 5GHz channel for bandwidth intensive or latency sensitive applications ranging from multiple HD video streams to several simultaneous online gaming sessions. With Gigabit ports, 10x faster than standard Ethernet, Archer C7 is able to support robust, extremely fast wired networking.

Cadyce has recently announced the availability of their unique Display adapter range in India. Cadyce is making their USB product line- faster, reliable and more affordable with the new additions to a thriving line of Display adapters. Cadyce Display Adapters are simple devices that allows you to add an additional monitor (CRT/LCD monitor/ Projector) using a spare USB or HDMI port. The adapter is basically a portable video card that works on your Mac or Windows operating system. Cadyce Display Adapters provides a portable solution for setting up multiple VGA, HDMI monitors using your existing USB or Mini DisplayPort. Now enjoy true 1080p HD resolution through any computer with Cadyce Display adapters. These adapters are ideal for various applications. Simple "Plug and Play" operation allows you to connect your computer to a second monitor or a projector and within seconds to create a new visual environment. Since Cadyce Display

adapters are Bus-powered they don’t need any external power adapter. Cadyce is famous for their TRUE CROSS PLATFORM product portfolio and they have maintained their reputation by launching such "No Compatibility issue-Display adapters in the market. Cadyce Display adapters help to convert existing USB, HDMI, Mini DisplayPort into VGA, DVI or HDMI port. USB Display Adapters: CA-UDVGA: USB 2.0 DVI/VGA Display Adapter , CA-U3DVGA: USB 3.0 DVI/ VGA Display Adapter , CA-U2HDMI: USB 2.0 to HDMI Adapter with Audio CA-U3HDMI: USB 3.0 to HDMI Adapter with Audio Mini DisplayPort converters: CA-MDVGA: Mini DisplayPort to VGA Adapter CA-MDHDMI: Mini DisplayPort to HDMI Adapter with Audio HDMI Converters: CA-HDVGA: HDMI to VGA Adapter

Cadyce CA-PS541 and CA-PS800 Switch

The Cadyce CA-PS541 is a 5 port 10/100Mbps Switch with 4 PoE ports. FEATURES • Total power up to 65Watt • 4 Ports PSE/ PoE function, compliant with IEEE-802.3af • Supports the power up to 15.4Watt per port • Provides 5 ports of 10/100Mbps

The Cadyce CA-PS800 is 8 Port 10/100Mbps PoE Switch. FEATURES • 8 x 10/100Mbps Auto-negotiation Fast Ethernet RJ-45 ports • Supports PoE power up to 120W (8port PoE) for all PoE ports • Supports PoE IEEE 802.3 af

01/JUNE/ 2014

PRODUCT EXPLORER

Asus GTX 760 Platinum Gaming Graphics Card

Asus Republic of Gamers (ROG) has announced Striker GTX 760 Platinum, a brand-new gaming graphics card powered by the NVIDIA GeForce GTX 760 graphics-processing unit (GPU), a beefy 4GB of high-speed GDDR5 memory and engineered with exclusive cooling and power-stabilizing technologies. The GTX 760 GPU is greatly desired by many gamers for being the performance sweet-spot, while Striker GTX 760 Platinum’s DirectCU II cooling, CoolTech fan, DIGI+ voltageregulator module (VRM) and Super Alloy Power components ensure cooler, faster, quieter gaming that also provides great overclocking potential. Asus STRIKER-GTX760-P-4GD5 is priced at Rs. 27500/- (excluding taxes).

Asia Powercom launches first PowerKey 207 Combo USB Keyboard and Mouse Asia Powercom, enters PC peripherals market by launching its first PowerKey 207 Combo USB Keyboard and Mouse. A leap ahead from power segment to peripheral segment, this brand new combo from Asia Powercom brings simplicity and meets all the computing needs. With the spill resistance feature and enhanced bounce keyboards equips the user with best in the class technology and is compatible with all Microsoft windows systems. This comfortable keyboard and an optical mouse is a value added entry level kit for users. The low-profile keycap structure provides an excellent touch and the water resistant function prevents against accidental drink

spillages. The mouse features a 1200 dpi optical sensor for great movement and has a great comfortable and handy design. Keyboard features: • Enhanced Bounce • Spill Resistant Design • Comfort Design • Includes new Rupee symbol key Mice features: • Better resolution • Comfortable Grip • Handy design • USB Mouse & Keyboard Asia Powercom PowerKey 207 Combo comes with the MRP of Rs.429/- and the product is available with Asia Powercom carrying a warranty of 2 years.

01/JUNE/ 2014

SCHEMES & PROMOTIONS

Emerson Network Power announces ‘Howzzatt Offer’

Supertron Annual Business meet at PattyaBangkok

Supertron Electronics Pvt Ltd (SEPL) organized Annual Business Meet from 3rd May to 6th May at Pattaya All Seasons Hotels, Outside India to celebrate their continuous growth in IT Industry and achieving 1500 cr milestone. Total 80 team members attended the meet to discuss future business strategy, planning & action points. Mr. V. K. Bhandari, CMD of SEPL had given a unique speech for future road map emphasizing on inter personalized skills, motivation and leadership qualities, he had given an example of common areas in T20 cricket match with SEPL business functions specially in product selling. He also highlighted the areas in optimization of resources such as product, fund, human resources and network. SEPL has set up a target of 2000 crore in IT vertical only for the FY 14-15 with a 33% growth and entire team has taken an oath to achieve this milestone. Mr. Vibhor Agarwal, Director Marketing discussed in details about the Industry, Opportunities and scope of improvement. Mr. Nirmal Kumar Meharia, Director Finance & administration has explained the financial part along with credit policy. Supertron Annual Business Meet had the theme “Towards A Quantum Leap” all members were ready to take the leap from 1500 to 2000 crore. Company is eying for opportunities in smaller towns and wants to be closer to the customer and hence setting up 5 upcountry branches like Vijaywada, Madurai, Calicut, Hubli and Surat. SEPL also has plans to open satellite branches .

In keeping with the cricket fever, Emerson Network Power has unveiled the ‘Howzzatt Offer’ for its channel partners across India. The ‘Howzzatt Offer’ is valid from April 1, 2014 to June 30, 2014 and is applicable on the sale of UPS systems upto 20 kVA. The scheme is valid for purchases from Ingram Micro and neoteric infomatique ltd. and is applicable only to VARs and NSPs of Emerson Network Power India Pvt. Ltd. The scheme offers channel partners the freedom to choose their target slabs and take home gifts of their choice on achieving them. The minimum sales target has been kept as low as Rs. 50,000. Partners stand to win prizes such as smartphones, tablets, and laptops under the ‘Howzzatt Offer’.

Rashi increases focus on Lenovo exclusive partners business

Rashi Peripherals has been forever known for its unique marketing strategies and has come up with yet another program to increase its focus in Retail space. Lenovo being the focused brand Rashi has devised a program to concentrate on Lenovo exclusive stores also known as LES partners. Rashi aims at taping around 150-180 LES partners across India through this program awarding LES partners with surprise gifts on target completion. “We are an integral part of Lenovo SMB’s growth story in India, and we are committed to Lenovo to play a significant role in Think Product distribution to various Lenovo T3 partners as per Lenovo classification."Clifferd Anil Vas, Lenovo Business Manager, Rashi Peripherals Pvt. Ltd .

Gigabyte promoted Mumbai Electronic Sports Championship 2014 attracts 135 Teams A large number of PC gamers from across Maharashtra took center stage on April 26 and 27, 2014, at Viviana Mall, the biggest mall in Thane district, situated in the outskirts of Mumbai. As many as 135 teams turned up to display their gaming skill sets and acumen at the mall, wherein 80 teams played Counter Strike (CS) 1.6, and 55 teams played Dota 2. The gamers were vying for the Mumbai Electronic Sports Championship (MESC) 2014, the biggest gaming event held anywhere in India in recent times.

MESC 2014 also gave Gigabyte Technology (India) Pvt. Ltd., a leading manufacturer of motherboards, a grand platform to connect with the local gaming community.

01/JUNE/ 2014

RNI No.2003\14367 Registered No: KL/CT/155/2014-16 Publication Date: 01/06/2014 Postal Date: 1st and 2nd of every month.

01/JUNE/ 2014