Infofriend english march 2014

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Rashi Champions enthralled to ‘STRIVE for the Best’ at RCM-XI Publisher & Managing Editor Betson Mathai Chief Editor Shajan Ponnamattom Editor Anjana Rajendran Sub Editor Amritha S.M. Advertisement Shobana Ranjan: 9037077299, 9946662655 0495-4040906, 2366575 infofriendadvt@gmail.com E-mail Editorial infofriendenglish@gmail.com Layout & Design Jeeja N.K., Shadow Solutions Printing Geethanjali Offset Prints, Calicut. Head Office Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com

Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.

The 11th edition of RCM – Rashi Champions Meet concluded with a Big Bang with over 225 Champions successfully completing the Fire walk (Real walk on fire). True to the never dying spirit of Rashi sales Champions, each of them achieved high level of competency. ‘Rashi Champions Meet’ popularly known as RCM is a platform for all India Rashi sales Team to come together and learn the art of exceling and achieving better than the best. The first day had begun with a visit to world renowned and India best amusement parks ‘Adlabs Imagica’, an experience to remember for a lifetime. This was followed by NIGHT BOX Cricket which extended up to mid night. Imagine 220 Champions playing cricket on a chilly night until midnight. The Rashi- AMD Highflyer Team deservedly won the Rashi Silver Jubilee Cup. Day 2 had a great start with highly mo-

tivating conference and presentation by the core management team. The message was very clearly showcased, ‘do not accept 99.9% success work for 100% and STRIVE TO BE THE BEST’. Followed by the conference was the most awaited Rashi Olympics, where the champions had to defend their brands and win with full team spirit. The evening begun with ‘Fire Walking’ where they had come face to face with their fears and walk ahead with their head held high. This was an experience which each and every champion can never forget.


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NATIONAL UPDATES

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Gurmit Singh appointed as Managing Director, Yahoo India

Asus captivates visitors at BITA IT Show 2014

Asus recently concluded participation in BITA (Baroda IT Association) show 2014 that was held at the Akota Stadium Vadodara between 24th January to 26th January 2014 . BITA is one of the biggest IT shows of Western India and has been witness to participation from major IT vendors from all across India. BITA came into existence in the year 1997 and since then has been instrumental in promoting technology in the state of Gujarat. It provides an irreplaceable business environment and offers powerful opportunities for companies to showcase their latest products, services and technologies as well as introduces them to the emerging markets. As Information and Communication Technology are an integral part of nearly every industry, BITA accommodates those other industries, which are indirectly part of ICT industry in the exhibition to offer them enormous opportunities for enhancing business and economic viability. BITA IT SHOW has always promoted Information and Communication Technology through various activities and events and has successfully elevated and generated a remarkable hype in the region. It also enables companies to introduce new equipment’s and technologies into the market, generate business relationships and to create new businesses. Most importantly, it provides an opportunity for business-to-business alliances, leveraging their mutual strengths. BITA IT Show 2014 was successful in engaging a huge crowd of more than 60,000 people which included Channel Partners, Corporates buyers, Students, Professionals and other end customers. BITA management team awarded Asus with ‘The Best Technology Pavilion Award’ amongst other brands that were a part of the IT exhibition.

Yahoo has announced the appointment of Gurmit Singh as Managing Director for Yahoo India. As MD, Gurmit will oversee Yahoo’s business in India, responsible for its growth in the country. He will report to Yvonne Chang, VP & Head of India and South East Asia, Yahoo. With over 20 years of experience, Gurmit brings with him a deep understanding of the Media & Entertainment industry in India. Most recently, Gurmit was the CEO of Forbes India at Network 18. Gurmit Singh, who starts his assignment with Yahoo today, said “An Internet industry pioneer, Yahoo is now at a very exciting point in its journey. It truly reflects the energy and spirit of the world’s largest startup. Working together with an extraordinary team in India and colleagues across the world."

Gurmit received his Masters in Business Administration from Faculty of Management Studies at the University of Delhi.

TAG enters Kerala with the appointment of Pooja Tech as Regional Distributor

Technology and Gadgets has appointed Pooja Tech as their authorized regional distributor for Kerala. Pooja Tech has strong channel presence with over 300+ channel partners and would take care of educating them on TAG line of products, increasing the brand visibility and also providing logistical & administrative support for TAG. Pooja Tech will distribute the entire range of TAG’s own brand of products; Nvidia chipset, Galaxy brand graphic cards in GeForce Series, AMD chipset, XFX brand graphic cards in Radeon Series. TAG has taken this conscious decision in order to penetrate the unexplored market of South India and emerge as a strong player.

SanDisk wins Golden Peacock Global Award 2013 SanDisk has won the prestigious Golden Peacock Global Award for second consecutive year for SanDisk’s ongoing corporate social responsibility initiatives both globally and regionally. In India, SanDisk was recognized for its humanitarian support of its signature partners: SOS-Children’s Villages, Nanhi Kali, Sankara Eye Foundation, Samarthanan Trust for the Blind and One School at a Time (OSAT). Accepting the honour at an event in Bengaluru, Ganesh Guruswamy, Vice President

and Head of Design Operations, India Design Center, SanDisk Corporation said: “It is a proud moment for SanDisk to again win the Golden Peacock Global Award, which is recognition of the ongoing commitment to charitable causes by SanDisk’s employees worldwide.


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NATIONAL UPDATES

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Oracle Cloud Gaining Momentum in India

Oracle hosted its second global event series, CloudWorld in New Delhi, India, where senior Oracle executives, customers and partners discussed how they are driving business transformation using the Oracle Cloud. Oracle’s strategy and roadmap for social, modern marketing, Customer Experience (CX) and Human Capital Management (HCM) on the cloud were shared during the keynote sessions. Companies in India, from e-commerce, healthcare, manufacturing, telecom, IT/ITeS, real estate, foods & beverages, media and other industries, have been using Oracle Cloud for a myriad of business applications such as talent management, recruiting, modern HR, sales automation, customer service, modern marketing, product development, as well as modernizing finance and back-office functions. Airtel Learning, Apollo Hospitals, Jabong.com, Intel, Aditya Birla Management Company, Maruti Motors, Hero MotoCorp, BigTree Entertainment, Sonata Software, Myntra.com, Kalpataru, NetApp India, Adobe Systems, Haier, Thomas Cook, Nature’s Feast, Sudhir Gensets are some enterprise organizations in India that have recently embraced Oracle Cloud. While customers have been able to experience the benefits of Oracle Cloud, Oracle PartnerNetwork members in India have also joined the Oracle Cloud sales ecosystem. Wipro, Accenture, Cap Gemini, Cognizant, L&T Infotech, HCL Technologies, CCS, Virtuos, Hexaware, MarketOne, are some partners who will work with Oracle to remarket and implement Oracle Cloud solutions. More than 80% of Oracle’s business is generated through partners. Oracle Cloud continues to show strong adoption the world over, supporting 9 million users and 19 billion transactions each day, running on 7,000 servers and 200 petabytes of storage in 13 Oracle data centers around the world. Oracle CloudWorld New Delhi saw participation from over 1200 delegates. Oracle speakers.

ASRock Gaming PC M8 won 2013 Chicago GOOD DESIGN AWARD ASRock’s Gaming PC M8 received the 2013 Chicago GOOD DESIGN AWARD. This award is the world’s most prestigious and oldest Design Awards program organized annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. Over 700 new products and graphic designs from over 38 countries were

selected by the organization and ASRock M8 won the award with its innovative and futuristic design. GOOD DESIGN AWARD covers the world’s top design masterpieces from numerous fields, such as electronics, transportation, energy systems and much more. All the awarded products are designed with unique features and excellent practicability.

Emerson Network Power appoints A S Prasad to Head Product and Marketing in India

Emerson Network Power has announced the appointment of Dr. A S Prasad as the general manager for the Indian product and marketing group. Prasad will lead the products and marketing team, and continue to strengthen the product planning and marketing in India. He will be responsible for growth initiatives through marketing.

Vdopia ranks as No. 1 Video Ad Network by ComScore Vdopia became the first Ad Network in India and South East Asia to surpass 10 million Unique Viewers. ComScore’s Video Ad Metrix ranked Vdopia as the No.1 Ad Network in India for December 2013 with 10.65 million Unique Viewers. According to the latest analysis, Vdopia surpassed Yahoo and Times Internet properties in the online video rankings while closing ranks with Facebook with a marginal 12% difference in Unique Viewers. This announcement follows Vdopia Inc.’s

100% global growth announcement, IMPACT’s ‘Digital Power 100’ ranking and a SMARTIES award, as it continues on a wave of global and regional recognition and growth. India’s consumption for online video has literally doubled with the adoption of devices, technology and content options.


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NATIONAL UPDATES

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GIGABYTE India eyes 40% Motherboard Market Share in 2014 neoteric taps multiple business sectors with technology offerings

neoteric infomatique participated at the ‘Zalawad Business Forum’ (ZBF) Trade Fair 2014 held on 25th and 26th January, in a bid to tap multiple business sectors with its diverse technology offerings. The event served as an effective platform for cross-business networking, collaborations and conversations; neoteric leveraged on the same to address all technology needs of Business Owners, Professionals and Entrepreneurs from varied sectors who had gathered there. At the event, neoteric promoted how traditional businesses can evolve and scale up manifold, and the established ones can grow further, by using and integrating new transformative technologies. It showcased its wide range of technology solutions and services, along with those represented by its associate companies- F1 Info Solutions & Services, One Leap and Plus Plus Consulting & Services Pvt. Ltd. This included Facility Management Services, RMA Services, Spare Parts Management, Warranty Support etc. from F1, Analytics and Optimizations, Content Management System, E-commerce Systems, Mobile Apps Development, Website Development etc. from One Leap and Mac IT Training, Soft Skills Development etc. from Plus Plus. neoteric illustrated how these cater to the various technology- related requirements of all types of businesses and empower the business communities to achieve their business goals and prosper.

Gigabyte Technology is eyeing a market share of over 40% of the Indian Do It Yourself (DIY) PC motherboard in 2014. To achieve this market share, the company has enhanced its sales and marketing initiatives at Tier 2 regions comprising mainly Class C and D cities. It feels the DIY markets in these regions are yet to be effectively tapped by PC component ven-

dors in spite of the growth of demand, and of tech-savvy end- users therein. Gigabyte motherboards, with its innovative features and power-saving technologies, have a lot to offer users in such cities, who are increasingly demanding PC systems with improved performance and high durability. Gigabyte runs the lucrative online Gigabyte Value Partner Program (GVPP).

Sahil International launches JBL 2014 Product Catalogue Sahil International launched an all-new JBL 2014 product catalogue. In sync with the logo of JBL, the vibrant orange and white 35 pages brochure unveils some of the new additions to the products, which will be offered by JBL in 2014. Separated into easy to read sections, the catalogue provides valuable information on JBL’s new range of headphones, earphones, speakers (Bluetooth and wireless) amongst others. Some of the key products covered in the catalogue include JBL Micro II, JBL Flip 2, JBL Voyager, JBL Charge, JBL Pebbles, JBL Jemble and much more.

Propalms launches Windows XP Migration Campaign Propalms has announced the launch of “Windows XP Migration Campaign”, to help the Windows XP customers to migrate their older end points easily. Propalms TSE and hosted shared desktop solutions will help organizations to easily migrate their existing Windows XP users to open source desktop or embedded thin client and also help them eliminate dependency from costly end points. Microsoft announced ‘End of Life for Windows XP’ from 8th April 2014, which meant that Microsoft Windows XP support will be discontinued from then. Microsoft Windows XP operating system was a technology trend setter of the last

decade cause of its’ UI and integrity with Active Directory. With the introduction of new cloud compatible Windows 8 OS, Microsoft has once again changed complete OS, kernel as well as user interface. Migration from Windows XP to Windows 8 is therefore not going to be as easy as just an OS upgrade. It demands upgrade of hardware, OS as well as end users (user training). This up gradation is quite expensive, with zero business value addition and forced one.


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COVERSTORY

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he Indian motherboard market was around 3.2-2.5 million units according to IDC in 2011 and the increasing decline in the PC market and upsurge of the smartphone shipements is expected to spill its affect on the declining motherboard market. The combined desk-based and mobile PC market in India totalled nearly 1.96 million units in the fourth quarter of 2013, a 19.9 per cent decrease over the fourth quarter of 2012, according to Gartner, Inc. “Consumers accounted for 49 percent of total PC sales in the fourth quarter of 2013,” said Vishal Tripathi, principal research analyst at Gartner.” In the absence of any government orders this quarter, the Indian PC market performed dismally, re-emphasizing the fact that with current economic sentiments and the current political scenario, enterprises are deferring their purchases.” White boxes (including parallel imports), which accounted for 44 percent of the

overall desktop market, declined 10 percent in the fourth quarter of 2013 compared to the same period last year. In the fourth quarter, mobile PCs registered a 27 percent year on year increase. Even with the desktop market taking a hit, the motherboard vendors are continuously innovating and trying to keep up with the declining market. But the question remains for how long and the implications it will have on the changing market scenario. The end-customers in the bigger cities are into smartphone adoption and choosing the mobility option of the laptops over the traditional desktops. So the market area has shifted from the cities to the smaller towns where the market for the PC is still strong. The key vendors in the Indian motherboard market are Asus, AsRock, Digilite, Gigabyte, Mercury, MSI and Intel. Gigabyte almost overtook ASUS in terms of motherboard shipments in the first quarter of this year. Gigabyte shipped 4.9 million motherboard during the quarter,

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only slightly behind Asus' 5 million units. The interior areas of small towns offer scope for the market to grow as the PC penetration is still low and the customers might still choose the traditional PC over the trendier mobile devices. Asus leads the market share in India with over 30% of market reach. Gigabyte is eyeing a market share of over 40% of the Indian Do It Yourself (DIY) PC motherboard in 2014. Recently Intel announced that it will begin exiting the desktop motherboard business after nearly 20 years of selling branded desktop motherboards. Intel is expected to retreat from desktop motherboards as soon as its next-generation Haswell CPU ships, and plans to dissolve its Desktop Motherboard Business unit over the next two years. Intel's decision is sparked by the various changes in the PC market. The major factor being that the desktop motherboards are increasingly becoming redundant in the changing IT landscape with the


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COVERSTORY number coming down sharply. The market is shifting towards the mobile segment. Smartphones, laptops and tablets have become the order of the day. Intel expects to change with the changing market scenario and adapt with the market needs. Intel plans to shift its focus from desktop motherboards to boards for emerging form factors, such as the company’s recently released NUC (Next Unit of Computing), a tiny, 4-by-4-inch, self-contained PC. Intel will also focus on improving Ultrabook and all-in-one systems designs. Manufacturers will be able to license entire designs, or just parts of Intel designs to integrate into their own products. This type of integration can already be be found in Gigabyte’s recently launched Thin ITX motherboard for white-box and DIY all-inone PCs. In addition to pursuing emerging form factors, Intel will also ramp up efforts to expand its Form Factor Reference Design (FFRD) work, assisting OEM partners in developing new board designs for desktop PCs. The PC market has suffered its biggest decline on record, with first quarter shipments dropping 14% since the same time last year. This unprecedented decline casts a very ominous light on the PC industry, which had hoped that Windows 8 would bolster sales — but instead, Microsoft’s new OS is a major factor in the most precipitous decline in history. These figures come from IDC, which has been tracking PC shipments since 1994. Shipments (not sales, which were probably lower) of PCs in the first quarter of 2013 totaled 76.3 million, down 13.9% from the first quarter of 2012. Gartner, which has a slightly different definition of “PC,” pegged the decline at 11%. Among the individual PC makers, every OEM except Lenovo experienced a decline in shipments. HP’s PC department, which has been flagging for some time, experienced a huge drop of 24% compared to the same time last year. The PC market has been steadily declining over the last few years, but a slump of 13.9% was really quite unexpected. IDC, which is usually fairly accurate, had predicted a huge drop of 7.7%, which would’ve also been one of the largest declines in history — and yet, somehow, it the actual damage was almost twice that. If this decline continues, the PC market will be all but dead in the next few years. To get a better understanding of the changing

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Superlative performance in motherboard segment

Mr. Vinay Shetty – Country Head – Component Business, ASUS (India). With the desktop market slowing down in recent times especially in the cities, how has the motherboard market shifted in recent times? While the assembled PC market is shrinking due to buyers preferring notebooks the exit of few local vendors from desktop manufacturing leaves greater share for assemblers to grab especially in the entry level segment. Also partners have room to specialize in HTPCs / Small Form Factor PCs, gaming desktops and work center PCs for high end professional users where buyers still prefer desktops over notebooks. On the desktop side, consumers are now ready to pay a premium for gaming PCs. AIOs are witnessing a large potential market as they are great space saving solutions without the clutter of cables which many users prefer. Mini-ITX form factor is also now seeing a viable market because of various thin client applications like PoS. We’ve seen a strong growth in graphics cards business and are expecting graphics cards attach ratio to double in the next two years. Within the desktop pie, there is also an increase in the midrange segment. At present, which is the chipset promising growth in the market? Volume wise H61 is still the dominant chipset in the market although H81 will be the next successor raking in the volumes. Apart from that, in the mid segment B85 which is targeted at small business and offers out-of-the-box solutions for better PC performance, manageability and security protection, and in the high end segment, the latest H87 and Z87 chipsets have good growth potential. The key gaming verticals showing growth are workstation and gaming. How are these segments driving your market growth? Gaming and workstation are fairly high end segments constituting about 3% of the total available market. However, ASUS has a very strong reputation for delivering superlative gaming hardware with our Republic of Gamers (ROG) series of products. For workstations,

we have WS series motherboards for workstations while the TUF series products with higher reliability and 5 year warranty also suit certain workstation applications. While these segments may not contribute much to numbers they have a significant contribution to overall bottom line and help to further enhance and strengthen the brand image. What is your approach towards ensuring energy efficiency in your motherboards? All Asus motherboards are EU Energyrelated Products (ErP) ready, which requires products to meet high efficiency standards with regards to energy consumption. This is in line with the Asus vision of creating environmentally-friendly and energy-efficient products through design and innovation that reduce the carbon footprint of products and thus mitigate ecological impact. We’ve also devised our unique EPU technology (energy processing unit) that is the world's first real-time PC power saving chip that ensures system-wide energy optimization by automatically detecting current PC loadings and intelligently moderating power consumption. It can directly reduce CPU wattage to an indicated level on demand and manually switch to Max Power Saving Mode for further energy savings, creating a more efficient PC.


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COVERSTORY market scenario, one has to understand that the PC market has been eclipsed by the smartphone. Samsung itself sold in the region of 70 million smartphones in Q1 2013; almost as many as the entire PC market combined (76.3 million). All told, analysts expect over one billion smartphones and tablets to be sold in 2013; PCs, on the other hand, will be lucky if they shift 350 million. The droop in the PC market also caused a big drop in the semiconductor market, with Intel, AMD, and other PC-oriented chip makers all taking a hit. On the flip side, mobile chip suppliers such as Samsung, Qualcomm, and Broadcom, all experienced huge growth. Investments made in channels by AMD are certainly producing results. Nevertheless, according to most motherboard makers, things are still heavily skewed in favor of Intel, with the chip major having around 85 percent market share. Some players such as Mercury and Intel (naturally) do not offer AMD options. AMD led the world in the transition to multicore processors and 64-bit computing. AMD has certainly seen some momentum last year, and their strategy of increasing feet on the street has worked. This should transition to better numbers. Over the past few quarters, because of the wide range of CPU platforms which are in vogue, there are multiple chipset-based motherboards which are being positioned by both Intel and AMD. H87 and Z87 Chipsets are doing well in the market. In future we see two or three segments propping up the assembler market. The

gaming market is one of these, with thousands of gamers actively waiting for the launch of new motherboards and GPU models. The gamers are expected to account for between five to eight percent of our sales. For the workstation market vendors have introduced dedicated motherboard SKUs, with more PCI/PCIe slots and memory banks. One of the reasons for the better acceptance has been the drop in the prices of professional graphics cards on both the AMD ATI and Nvidia platforms, thus making it affordable for a system builder to build workstations. AMD is soon expected to bring out a x86-based processor codenamed "Berlin" and "Warsaw". While mini-ITX motherboards have been around for a long time, the new form factor—thin mini-ITX—is expected to be popular in future. This factor has been gaining popularity and support from the key vendors. Desktops are now transitioning to a more solution based role and being viewed as the central data storage / download device or the principal device with a plethora of gadgets creating the users’ tech ecosystem around it. Another feature of such motherboards is low-profile SO-DIMMs (seen in notebooks) instead of the standard-sized DIMMs. With IDC forecasting that 38 percent of the desktop market could be on AIO models, the thin mini-ITX is the form factor that motherboard makers will position for system builders. The importance of Green adoption has also factored itself into the IT market

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space. So the motherboard vendors are increasingly introducing products with energy efficient features. The end-customers are looking for real energy management features and have greater awareness of the need for such products. However, different brands have different approaches for implementing energy efficiency inside a motherboard.Not only is gaming becoming an even more important purchasing influence of PC sales due to the offloading of more basic functionality to smart devices, there is going to be distinct growth in the most expensive discrete graphics products. The Indian game user has opened up and is the whole silverlining in the motherboard space. Almost all vendors are increasingly seeing the market for gaming PCs becoming a reality; from less than a couple of thousand units a month, the market size is known to have tripled. The IT spending in India is projected to a total of $71.3 billion in 2014, a 5.9 percent increase from the $67.4 billion that was forecasted for 2013, according to Gartner, Inc. The IT market in India is the thirdlargest among emerging economies and the fourth-largest among developing and mature Asia/Pacific countries. The low penetration of PC in C and D class cities and the growing market potential for gaming promise a stable run for the motherboard market. Now, with several players in the market the options for building servers have increased for system builders paving way for an effecient growth for the motherboard market in the changing times.

MSI Intel 8 Series Motherboards Fully Support Next Generation Processors MSI announces support for the soon to be revealed next generation Intel CPUs for all MSI motherboards sporting Intel 8 series chipsets. Saving MSI motherboard owners a lot of time and work, users can simply update to the latest BIOS prior to installing the newest Intel CPU and start enjoying next generation performance straight away. Inheriting years of building the best motherboards and closely working with world’s best gamers, MSI has introduced the popular GAMING series. Collecting over 200 awards from worldwide media, equipped with the best audio solution called Audio Boost, Killer Networking and other key

gaming features, MSI GAMING series has set a new standard for gamers seeking the best performing motherboards. For overclocking enthusiasts, MSI continued using the design standards which have passed the OC Certified tests, creating the all new OC series. This series made an incredible debut by setting the CPU Frequency World Record at 7.14GHz for an Intel 4770K and is used by top overclockers around the world relying on nothing but the best. MSI uses award-winning Military Class 4 components. Military Class 4 is the next step in high quality components. Hi-C

CAPs, Solid CAPs, Dark CAPs, together with SFC and Dark Chokes, ensure your PC runs stable under extreme conditions. These key components have all passed military testing ensuring stable operation in the harshest environments. The core of Military Class 4 is based on the essential elements which increase your stability in the worst conditions, featuring humidity protection, high temperature protection, EMI protection and ESD protection.


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iBall Jovial headphones

HP launches Voice Tablets for Consumers in India

HP has unveiled two new tablet devices, the 15.2 cms (6-inch) diagonal HP Slate6 VoiceTab and the 17.8 cms (7-inch) diagonal HP Slate7 VoiceTab, designed to help India’s next generation of mobile users multitask on the go. Designed in Asia, and engineered to elevate the experience for users in India, the new compact, full-featured tablets are powered by a quad-core processor, enabling users to multitask at everything from email to web surfing to gaming to streaming. Also featuring voice-calling capability,the new devices deliver performance, quality and reliability, helping users take care of business. Built on Android operating system, the HP Slate6 and HP Slate7 are engineered for the way people multitask, while offering access to entertainment. Both devices come equipped with a 3G Dual SIM Dual Standby feature, providing voice connectivity and performance that allows people to work and play on the go. The HP Slate6 and HP Slate7 also offer front-firing stereo speakers for topquality sound that delivers an immersive experience that spans social media and gaming to streaming movies, music and more. The HP Slate6 VoiceTab and HP Slate7 VoiceTab are expected to be available in India next month.

iBall has introduced the latest Jovial headphones. Built on the Univo technology Jovial Headphones promises to bring Joy to every Music Lover with its ‘One headOne headphone’ for Multiple gadgets. The Jovial Headphones is based on the Univo Technology which illustrates a specially designed switch, suitable to all your gadgets with 3.5mm Jack single pin for music and mic. Jovial headphones are multi compatible i.e suitable to all phones, tablets and laptops with a 3.5m jack which ensures comfort of the users at its best for both music as well as talking! Focusing on the user convenience these headphones are not only light weight but also very stylish with its bold looks that define the users taste in great sound and music. Going as per the ongoing Color Trends

Jovial headphones are illuminating and eye catching with the very vibrant Blue , Black & Yellow! The Jovial headphones come at an MRP of just Rs 599/-.


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PRODUCT PROFILE

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D-Link IP Cameras attain Global Quality Certification D-Link has announced that all its Dome & Box Camera are now UL (Underwriters Laboratories Inc.) certified. UL certification stands testimony to D-Link’s commitment towards offering highest standard of products/ solution to meet the customer network demand. “As an organization we have always laid high emphasis on quality & innovation. Over the years D-Link has built technology that has effectively contributed towards a safe & secure network for individual/ organization. Now with D-Link cameras being UL certified only validates our efforts & commitment in offering world-class product/ solution” said Mr. Sanjay Sehgal, VP – Sales, D-Link (India) Limited. D-Link Dome and Box IP cameras are now UL certified. The UL mark and certificate enhances the trust in our product and the value of our brand – globally. UL certifies, validates, tests, inspects, audits, advises and trains. The company provides knowledge and expertise to help customers navigate growing complexities across the supply chain from compliance and regulatory issues to trade challenges and market access. UL collaborates to establish standards that create level playing fields and work to develop new pathways for the latest innovations UL is a premier global independent safety science company that has championed progress for 120 years. Its more than

10,000 professionals are guided by the UL mission to promote safe working and living environments for all people. D-Link dome cameras offer an aesthetic design wherein the camera, lens and cabling are hidden and protected inside of a domed enclosure. Available in both indoor and outdoor models, D-Link dome cameras offer an attractive protected camera for indoor applications and a rugged vandal and weather resistant design for outdoor applications. Available in HD and multi-megapixel resolution, D-Link box cameras can be mounted indoors with an included mounting bracket or outdoors with an optional outdoor enclosure. Since all D-Link box cameras use standard CS-Mount lenses, it

is possible to replace the included lens with an extreme wide angle or telephoto lens. Because of their simple design, box cameras are easier to install, aim and focus. D-Link IP cameras are also ERTL (Electronics Regional Test Laboratory ) certified. ERTL was set-up under Standardization, Testing & Quality Certification (STQC) Directorate, Department of Electronics and Information Technology(DEIT), Ministry of Communication & Information technology, Govt. of India Therefore this goes on to prove that DLink products are certified not only by International bodies, but are also recognized by Third Party Certification Agency of Indian origin.


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PRODUCT EXPLORER

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ZyXEL exhibits world´s first UMTS 802.11ac compatible small cell CPE at MWC 2014 ZyXEL Communications has announced that it will showcase the FMT3251, the company´s brand new UMTS small cell CPE with Wi-Fi at the Mobile World Congress (MWC) on February 24-27, 2014. The FMT3251 is the world´s first UMTS femtocell CPE compatible with the latest 802.11ac technology. At the MWC, ZyXEL will be exhibiting in hall 5, booth 5G10 at the Fira Gran Via, in Barcelona, Spain. ZyXEL’s latest UMTS small cell CPE with Wi-Fi (FMT3251) and LTE small cell CPE (LMT3313) not only leverage existing home broadband services such as DSL or cable networks to reduce the backhaul cost, but also increase user flexibility when installing devices to serve the entire home. Using fixed broadband assets for mobile backhaul is another feature of ZyXEL’s 4G LTE/small cell solution. ZyXEL provides operators solutions to use VDSL2 for mobile backhaul while increasing bandwidth capacity to meet growing demand. In the near future, PON fiber and P2P optical Ethernet solutions will be also included in the 4G LTE/small cell mobile backhaul solution. ZyXEL’s LTE solutions cover a complete range of access products ranging from 3G to 4G LTE technology including indoor and outdoor mobile devices. ZyXEL will also introduce the latest ZyXEL LTE Remote Protocol, which can be enabled in ZyXEL indoor xDSL CPE or various gateway products to remotely manage LTE ODUs installed in outdoor spaces and not easily accessible. ZyXEL´s latest dual-SIM LTE portable router (WAH7204) will be shown at the MWC as well. WAH7204 offers changeable battery alternatives for small battery and power bank. It perfectly covers the requirements for people travelling on business or leisure who need to establish high-speed 4G LTE service with 3G failover for faster transmission and increased coverage.

D-Link BabyCam wins the Prestigious iF design Award D-Link is proud to bring home iF design awards for the DCS-825L Wi-Fi Baby Camera. D-Link BabyCam was selected for this great honor from among more than 3,200 entries. Mr. Anoop Jarial, VP Product Marketing, D-Link (India) Ltd. a great achievement as D-Link is being recognized as a leader in design as well as features and functional-

ity. Our Wi-Fi Baby Camera looks great, does more, and is easier to use thanks to our Cloud platform, which is unique in the networking industry The DCS-825L Wi-Fi Baby Camera turns a smartphone or tablet into a versatile, easy to use baby monitor that can be viewed over the home Wi-Fi network or remotely over the Internet.

Supercomp RHINO 600 V.A. UPS Supertron Electronics has unveiled its plans to launch the new model of Rhino 600 V.A. UPS. With this new launch, Supertron’s own brand Supercomp will further strengthen its position in Power Verticals. Now Supercomp would be having the UPS range for entry level for SOHO users to mid level for SME/SMB & Corporate segment. Rhino 600 V.A UPS is expected to boast of unique features such as wide voltage range of 140-300 VAC and Advance Battery Management Technology for longer battery life.

Intelliverse launches IntelliSync Intelliverse Telecom has announced the launch of IntelliSync, a multi-channel cloud-based next generation contact centre solution suite, specially designed for contact centre organisation of all sizes that can help business radically enhance customer collaboration, drive agent productivity, enhance efficiency & quality of customer

service. With all transactions managed by a universal queue, a single interface for all customer interaction channels, this intelligent platform, along with multi-channel interaction management provides a high-value, lowcost contact centre solution for inbound and outbound environments.


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TOPNOTCH BULLETIN

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Battery Powered Bluetooth speakers

ZEB-BT034 • Digital Clock • 3.5mm • LED display • FM • SD Alarm Func- • USB 800mAh tion battery

Totem 2

Monster Tower ZEB-7400RUCF

• • • • •

FM SD/MMC USB Dual 8” & 4” driver Dual 1.5” Tweeter wooden enclosure High glossy panel

ZEB-BT012 • MP3 WMA • FM media control buttons • Built-in Battery stylish design

Wireless optical mouse

• Plug & Play • Built-in energy saving • Comfortable to use, works on most of

the surfaces

• 3 buttons including scroll wheel and DPI switch

Portable Bluetooth speakers Zebstation dynamite

Zebronics (as technology partner) in association with Radio Mirchi is conducting fun activities in 30 apartments across Chennai.

• • • • • • •

FM USB Call function MP3 Stylish design Built-in-battery Media control buttons


01/MARCH/ 2014

RASHI NEWSWIRE

Netgear 3G USB Modems • Now use high speed Netgear 3G • • • •

USB modems to connect to any 3G network. Unlocked-Compatible with all 3G sim cards of ISP networks operating in the compliant bands. Easy plug-and-play USB connection Netgear Aircard Mobile Broadband genie – Connect, monitor, control and more. Convenient Storage – Doubles as USB storage, supports up to 32GB microSD memory card (not included). Toll Free No. 1800-102-4327

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Asus Motherboard A88X-PRO A88X motherboard with FM2+ socket offers perfect one-stop system optimization and boosts integrated graphics on all APUs 4-way optimization – One click and Done! Top-up performance, efficiency, digital

power, and system cooling. GPU Boost – Unlock integrated graphics performance for up to 30% boost.5X Protection – All round protection provides the best quality, reliability, and durability.

APC SRC6KUXI • • • • • • • • • • • •

Input voltage window 160V – 280V. Highest power factor 0.90% 192 VDC bus, can support upto 5400 watts load Smallest foot print 3U. Rack and Tower convertible. Aesthetically beautiful graphical LCD + LEDs 94% efficiency at Full load. Parelling option Support both SMF or TT batteries. Input frequency 40-70Hz (Auto Sensing). Self-powered Bypass. 2 years standard warranty.

Toshiba 1TB Canvio V7 External HDD 2.5” USB3

Lenovo Yoga 20CDA02AIG • Intel core i5 – 4200U (1.6

• Store & Backup. • Store your files in a centralized place

• Cloud-enabled backup

• Schedule backups

• Integrated 802.11 n WIFI LAN +

next to your PC or Mac. • Complete backup solution for protecting your digital memories files & folder backup & restore full system backup and recovery.

• 4GB DDR III Memory. • 500 GB HDD @ 5400 RPM +

SanDisk Dual USB Drive

Ghz/3MB/5 GT/s) Bluetooth.

• • • • • •

16GB mSSD 12.5” HD Display with 300 NITS brightness with Touch Sensor. MS Windows 8 Professional (64 bit). 4 in 1 card reader. Touch pad with Track Point. Stereo Speakers 7 hours battery life.

• Easily transfer content between An-

droid smartphones, tablets, PC and Mac computers. • Dual micro-USB and USB 2.0 connectors. • Instant storage for Android smartphones and tablets of up to 64 GB. • Free up space on your smartphone for

to run automatically Available in colors: Raven Black, Vivid White, Rocket Red, Liquid Blue, Satin Silver. more pictures, videos and music. Compatible with PC & Mac computers – no drivers needed.Windows XP, Windows 7, Windows 8, Mac OS 10.6.

For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777


01/MARCH/ 2014

PRODUCT EXPLORER

Cadyce two new unmanaged Gigabit switches

Cadyce has announced the arrival of two new unmanaged 10/100/1000 Mbps Gigabit Ethernet switches, CAGS8 & CA-GS24 with 8 and 24 ports respectively in their SMB & enterprise product portfolio. Cadyce is more focused on “Solutions integration “and “Systems integration”. Cadyce is committed to offer reliable, compact and cost-efficient products to the market. It’s a smart and easy choice for public sector and government IT professionals looking forward to modernize their networks. Cadyce understands the customer’s requirements and the unique IT challenges faced by the customers on day to day basis. Customers wanting a direct upgrade path from Fast Ethernet to Gigabit Ethernet can now switch on to Cadyce’s unmanaged Gigabit switches, which enable the customers to upgrade their network to Gigabit Ethernet from Fast Ethernet at a very competitive price. All ports of the switches support auto MDI/MDIX, enabling them to get quickly connected to other hubs or switches without special cabling and offering a natural migration path from legacy networks. The 10/100/ 1000Base-T copper ports also offer auto-negotiation for fast connection with other devices and require minimal user intervention. Power and portstatus LED displays on the front panel allow quick troubleshooting to reduce system downtime. Cadyce CA-GS8 : 8 Port Gigabit Ethernet Switch • 8 x 10/100/1000Mbps auto-negotiation, auto MDI/MDIX RJ45 ports • Green Ethernet technology to reduce the power consumption. • Plastic case, desktop or wallmounting design for home and office use

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TRENDnet 720p Cloud Cameras TRENDnet has announced the availability of the HD Wireless Day / Night Cloud Camera (model TV-IP762IC) and HD Wireless Day / Night PTZ Cloud Camera (model TV-IP862IC). TV-IP762IC • HD Wireless Day / Night Cloud Camera • Easy remote camera viewing with free

TRENDnet Cloud service

• High Definition 720p HD resolution

TV-IP862IC HD Wireless Day / Night PTZ Cloud Camera Easy remote camera viewing with free TRENDnet Cloud service • Pan 330° side-to-side and tilt 115° upand-down

BIOSTAR latest Micro ATX Motherboard-H81MLC BIOSTAR has released their newest microATX motherboard based on the Intel H81 chipset, the H81MLC. The board supports Intel 4th generation Core i7 and Core i5 processors. It features Intel single chip architecture with HD 4600Graphics, along with a new integrated memory controller that will run at speeds up to 1600MHz. The H81 chipset has two SATA 6Gb/s ports (plus four SATA 3Gb/s ports), and two USB 3.0 headers.

Logitech UE Boombox speaker Logitech has announced the availability of Logitech UE Boombox speakers. The Logitech UE Boombox is an on-thego speaker that lets you use your smartphone or tablet to play and control your music from up to 50 feet away. Up to eight Bluetooth-enabled devices can be paired with the speaker – with up to three connected at the same time – so you and your friends can take turns playing music. With eight custom-tuned drivers, the Logitech

UE Boombox delivers sound that is rich, balanced and clear, with enough bass to make every song feel as real and as raw as it should. An integrated, sculptured aluminum handle makes it easy to roam – from the kitchen, to the bedroom, to a party at a friend’s house or anywhere in between – with uninterrupted music at your side. With a six-hour rechargeable battery, you won’t have a power outlet holding you down.


01/MARCH/ 2014

PRODUCT EXPLORER

25

Amkette Atom X10 and X12 headphones

Asus announces R9 290X and R9 290 DirectCU II Graphics Cards

Asus has announced R9 290X DirectCU II and R9 290 DirectCU II, two new graphics cards powered respectively by the new AMD Radeon R9 290X and R9 290 graphics- processing units (GPUs) and fitted with exclusive DirectCU II technology for cooler, quieter and faster performance. The new cards also feature exclusive Asus DIGI+ voltageregulation modules (VRMs) for incredible stability and reduced noise, plus GPU Tweak, an easyto-use tool that teases maximum performance from the GPUs and allows users to broadcast their enhanced gameplay — real-time graphics tuning and live streaming has never been this easy. Faster, quieter gaming from exclusive DirectCU II thermal and CoolTech fan technologies DirectCU II is an innovative thermal technology that’s exclusive to ASUS. It puts highly-conductive 10mm copper cooling pipes in direct contact with a card’s GPU so heat is dissipated quickly and with extreme efficiency. To further boost cooling, both R9 290X DirectCU II and R9 290 DirectCU II include a heat-sink that’s up to 220% larger than reference. Both cards also feature a unique CoolTech fan — this consists of a hybrid blade and bearing design, with inner radial blower and outer flower-type blades that provide multi-directional airflow to accelerate heat removal and enable highly stable graphics performance.

Amkette has announced the new addition to the Amkette Acoustix family, Amkette Atom. The colourful and funky headphones are available in two variants X10 and X12. With their best in class features and chic design, these headphones are a perfect companion for the stylish and fast moving generation of today. The vibrant colours and the light weight of the headphones make them ideal for the high on fashion trend setters.

The Amkette Atom X12 headphones feature the XBSS – Optimized Metallic Shell for pure, perfect & powerf ul bass. The headphones are priced at the range of Rs. 899/- to Rs. 1199/-.


01/MARCH/ 2014

PRODUCT EXPLORER

Smartlink enters Tablet Market with DIGITAB

Smartlink has entered the Indian Tablet Market with the launch of its 3 new tablets. The three models of Tablets, comprising the 7 inch DIGITAB, DT-LM711, 10 inch DIGITAB, DTSS1078W and the star of the show, the 7 inch dual sim DIGITAB, DT-LM72T are all designed to help the next generation of mobile customers to multitask on the go. Mr. Rajan Sharma, VP Sales, DIGILITE said “Over the years we have established strong channel network across the country and would like our existing channel partners to capitalize on our new product offering. We would also be working closely with our SI community to target BFSI and Education Sectors and would engage our strong IT & Telecom Channel to reach out to the End Customer”. Built on Android operating system, the new compact, full-featured tablets are powered by a dual-core processor, enabling users to multitask at everything from email and web surfing to gaming and streaming. These devices deliver quality, reliability and performance to help users take care of business and entertainment. All devices come equipped with front and rear camera for photos and video chats. The star of the show DIGITAB DT-LM72T is the lightest and most compact big-screen tablet you can buy, cramming a gorgeous 7-inch Display into a 1-pound design. The blazing 1.6Ghz Dual core MTK8377 chip on the inside with 1GB Memory and with DUAL SIM options, you can have calling as well as high speed 3G data for browsing, online gaming and videos. it’s easy to see why it’s the top tablet.

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ADATA Surges into Solid State Drives for Servers ADATA Technology has announced the launch of the enterprise grade SX1000L solid state drive (SSD). The SX1000L series Server SSDs are an ideal storage option for users having high intensive data applications like, Media streaming, Search Engine and Video on Demand (VoD).

The SX1000L employs static wear-levelling technology to maximize device mean time between failures (MTBF) to, 500,000 hours, providing the long-term dependability required by high density computing. The SX1000L SSD will be available in capacities of 100GB, 200GB and 400GB.

Digisol DG-BG4300NU router

Digisol has introduced its 300Mbps Wireless ADSL 2/2+ Broadband Router with USB port. Digisol wireless broadband router DG-BG4300NU is a high-performance ADSL router providing downstream speed of up to 24Mbps and upstream speed upto 1Mbps. The DG-BG4300NU provides redundancy by switching Internet connection between ADSL Port and 3G to provide redundancy in case Primary WAN (Internet) link fails. This ensures uninterrupted Internet services to users. It is priced at Rs. 2,749/-

Cadyce CA-PS541 and CA-PS800 5 Port 10/100Mbps Switch with 4 PoE Ports CA-PS541 Features• Total power up to 65Watt • 4 Ports PSE/ PoE function, compliant with IEEE-802.3af • Supports the power up to 15.4Watt per port • Provides 5 ports of 10/100Mbps

8 Port 10/100Mbps PoE Switch CAPS800 Features• 8 x 10/100Mbps Auto-negotiation Fast Ethernet RJ-45 ports • Supports PoE power up to 120W (8port PoE) for all PoE ports • Supports PoE IEEE 802.3 af


01/MARCH/ 2014

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01/MARCH/ 2014

PRODUCTS EXPLORER

28

Asus launches M70AD World’s First NFC-enabled Desktop PC in India

Mercury mTAB Air IPS tablet

Kobian has announced the launch of mTAB Air - 3G calling IPS Tablet. Loaded with features, mTAB Air comes with all-new giant capacitive 7.85” IPS panel display, dual camera for vibrant and colorful pictures and powered by dual core processor which promises better user experience. Mercury mTAB Air operates on the Android 4.2 Jelly Bean platform to provide faster working experience and allows one to enjoy all the latest games from the play store. Mercury mTAB Air is powered with 1Ghz Dual Core MTK8312 speed processor to browse faster and multi-task with ease while allowing blazing fast performance. mTAB Air is fueled by 3800mAh battery for un-interrupted work on the go.1024 x 768 pixel resolution screen and 7.85 inch wide IPS panel helps in providing users with vivid & clear picture experience watch favorite videos and capture the moments. mTAB Air comes with 1GB DDR3, 8GB storage and supports 32GB extendable memory. mTAB Air is enabled with 3G voice calling through dual sim by supporting WCDMA,GSM & EVDO. This 3G enabled phablet comes with 0.3 megapixel front and 2 megapixel rear camera. To allow faster transfer, mTAB Air is equipped with v4.0 Bluetooth and has built-in GPS for easy navigation. Features • 7.85 inch IPS Panel display • 1024 x 768 screens • Android 4.2 Jelly Bean • mTAB Air phablet comes with the MRP of Rs. 10,999/-

Asus has announced the launch of the M70AD Desktop PC with the latest 4th generation Intel Core processor for improved performance and graphics for the most demanding of tasks, and Near Field Communication (NFC) technology for wireless pairing with Android devices. The M70AD allows users to log onto the PC and launch applications via NFC, while photos in mobile devices can also be backed up wirelessly with a simple tap. ASUS M70AD features Sonic Master Technology, and together with MaxxAudio from Waves, recipient of a Technical GRAMMY Award, provides users with immersive and impactful audio. The M70AD can also charge mobile devices wirelessly,

while a built-in UPS acts as a power supply for the PC in the event of a power outage. The M70AD features an aggressively angled tower case with a polished metal finish.

iBall Slide 3G 7334Q-10 Quadcore 7” Tablet

iBall has announced the launch of iBall Slide 3G 7334Q-10, its latest tablet PC in its very successful performance series iBall Slide range. The iBall Slide 3G 7334Q-10 comes with 1.3 GHz quad core processor ensuring smooth shifting between various apps and allowing users to play, browse, download all at the same time. The 7inch HD IPS display operates on Android Jelly Bean 4.2 and comes with dual SIM - 3G on both SIMs. It is priced at an MRP of RS 11,499/-.

Hello India Digital launches YOPRO Tripods Hello India Digital Pvt Ltd has launched their first product - YOPRO Tripods VCT 880 and VCT 690 in Consumer Electronics Fair, conducted during January 9th - 12th 2014 in Goregaon, Mumbai. The event attracted 50+ channel partners and received 200+ sales of YOPRO Tripods in the event. With their own brand, Hello India Digital was successful by launching YOPRO tripods in ‘Consumer Electronic Fair’ by selling 1000+ tripods after the event. They are also planning to launch VCT 870 tripod in the upcoming days. Hello India Digital is also planning to participate in

similar events at Chennai and Ahmadabad post July 2014. YOPRO Tripod VCT 880 is priced at Rs. 3590/- and YOPRO Tripod VCT 690 is priced at Rs. 1890/-.


01/MARCH/ 2014

PRODUCT EXPLORER

29

Portronics Ecollar Bluetooth stereo headset Zebronics New Tower Speakers Zebroncis has extended its line-up of speakers in the Sound Monster range with its latest model - ZEB-T7400RUCF Tower Speaker system. Dubbed ‘Bring Home the Party, – the new speaker is housed in full wooden enclosures for a base-heavy immersive music experience. The high-gloss piano black front panel and chrome trims gives it an elegant look, while a natural wood finish on the box would complement the décor of any living room or bedroom. The speaker system is designed such that it can be positioned anywhere in the room for 60 watts (RMS) of full, threedimensional concert hall sound and become the centre of attention at any family occasion, providing a DJ ambience. Audiophiles will love the high quality sound coupled with multiple functionality that includes dual-mic karaoke function (wireless microphone is part of the package). Dual 8-inch drivers for low range, 4-inch drivers for mid range and 1.5-inch dome tweeters for higher frequency provide room filling sound. The drivers’ inherent stiffness, low mass and self-damping properties allow them to deliver clean, accurate sound. Side volume controls, woofers, front ports with LED display all come in superior chrome finish. In addition, input ports on the side provide the capability to connect the sound source any digital device such as phones or media players via standard accessory cable. The Zebronics Tower speakers ZEBT7400RUCF is priced at Rs. 6600/-.

Portronics has introduced the Ecollar, a high performance and stylish Bluetooth Headset which acts as a controller to your Smartphones / Tablets. But the Ecollar goes beyond being just a Bluetooth headset. It is a unique device that also acts as a converter; for you to make your

car stereo or your home stereo system, wireless. The Ecollar is available in black with a very sleek and discrete design. It has a clip at its back that allows you to secure it to your clothing. Clip it, and you are on. The Ecollar is priced at Rs 2199/-

SanDisk Extreme PRO USB 3.0 flash drive SanDisk has announced the SanDisk Extreme PRO USB 3.0 flash drive, featuring professional-grade performance with some of the fastest speeds in the industry at up to 60 times faster than standard USB 2.0 drives1, and providing a generous 128GB* of storage. The high-performance SanDisk Extreme PRO USB 3.0 flash drive takes advantage of the next-generation specification by providing write speeds up to 240MB/s1 and read speeds up to 260MB/s1. The SanDisk Extreme PRO USB 3.0 is priced at Rs. 16,388/-.

TAG Bluetooth Stereo Headphone BH-23 Technology and Gadgets has unveiled its first TAG Bluetooth stereo headphone BH-23 compatible with all Bluetooth devices. The product features adjustable headband with easy control for multifunctions. The product features easy toggling between calls and music tracks, crystal clear sound with feature rich design. TAG Bluetooth stereo headphone BH-23 easily gets paired with Bluetooth enabled devices laptops, tablets, mobile phones. TAG BH23 supports Bluetooth v3.0+EDR with audio video remote controls for smooth

functioning and quality music. TAG Bluetooth stereo headphone BH-23 comes at an MRP of Rs. 3000/- and available ex-stock with One year of warranty.


01/MARCH/ 2014

SCHEMES & PROMOTIONS

30

eScan Jai Ho channel scheme Unistal launches Bumper Scheme of Free Trip to Thailand

Unistal Systems has launched a New AVATAR of Protegent 360- 5User/5 Keys/5 CD’s with a Bumper Scheme of Free Fun Trip to Thailand. The scheme is valid till 31st March 2014. “We have a broad network of channel partners offering unsurpassed support for all our initiatives and together we serve our customers with best products & services. We have launched this product with more added features .We are sure that the product will be appreciated in the market as with this product the customer will get 75% extra than the best of the products available in the industry. As I said earlier also that we enjoy creating programs and schemes for our channel partners. So we have come up with this scheme & Unistal hopes to associate with 2000 new partners through this” said Alok Gupta Managing Director Unistal Systems Pvt Ltd. Cool Summer Offer is a “Buy 2 & Get 2 Free Scheme” and on purchase of 50 Boxes the partner will enjoy a Free Fun Trip to Thailand. This Scheme is applicable only on Protegent 360-5 User/5 Keys/5 CD’s Pack. Apart from this there is an ongoing scheme on Protegent AV/IS which is a Points based scheme, where Protegent Antivirus is 1 Point and Protegent Internet Security 2 Points. A Partner has to earn 45 points by purchasing a combination of the two products to get confirmed 2N/ 3D Holiday stay at any one of the lucrative 51 locations of choice. More details on the holiday stay can be found at http:// www.protegent360. com/locations.html. This holiday stay is worth Rs. 7000/- to Rs. 10000/- and this makes this Winter Chill out Offer a 100% return on Investment for partners.

eScan has announced a special scheme 'Jai Ho Offers' for its esteemed channel partners. This exclusive scheme is valid on the purchase of eScan with Cloud Security (SOHO) from February 1, 2014 to April 30, 2014. eScan channel partners pan India can participate in the scheme and earns attractive rewards. eScan's 'Jai Ho Offer' is a lucrative scheme designed with an aim to maximize their business as well as help earn attractive rewards and increase profitability for the

channel partners. The scheme is valid for the purchases billed out from eScan authorized partners only. Partners need to register online on or before March 30, 2014 to become eligible for participating. Mr. Anil Gupta, AVP - India Sales, eScan said, "We always believe that our channel partners are our backbone and with their extensive support and trust towards the brand, today eScan has achieved phenomenal success in the market. Our 'Jai Ho' scheme will definitely interest our partners and they will yield great rewards."

iValue Conducts 'Fantastic 4' Event for its focused Partners

iValue InfoSolutions conducted 'Fantastic 4' event for its focused partners in 4 Cities - Delhi, Mumbai, Chennai and Bangalore for 4 of its new OEM's - Algosec, Thales, Seclore and ilantus, with event kicking off at 4 p.m. 110+ Partner organizations and 225+ partner sales and technical executives participated in the event. The innovative event evinced interest across National, Regional and Local System integrators. In line with iValue's focus on effective management of Data, Network and Application needs of its customer, which is the DNA of every modern day business, each of these 4 OEM's offer proven and compelling solutions for Partners to effectively address Business and IT challenges of their Customers.

Mercury Power Scheme on Casing for Partners in South India

Kobian has announced the special scheme on its cabinet range - 'Mercury Power Scheme' for channel partners in South India. The scheme is exclusive on Mercury KM, Xpress, eCab, Xcel and mCab series of cabinets. The scheme is designed for partners to work on the Mercury cabinets segment and earn attractive rewards. Partners will be eligible for the reward points on the same of Mercury KM, Xpress, eCab, Xcel and mCab cabinets as follows• Invoice value worth Rs. 6,000 will be eligible to win 3,500 points • Invoice value worth Rs. 12,000 will be

eligible to win 12,000 points

Mercury Casing Casings - KM, Xcel Casing - Xpress Casing - eCab & mCab

Points 12 9 6

This scheme is valid for February and March 2014 for the units billed out from Mercury distributors. This scheme is exclusive designed for Mercury's South India partners. However above scheme cannot be merged or clubbed with any other scheme that may be running at that time.


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RNI No.2003\14367 Registered No: KL/CT/155/2014-16 Publication Date: 01/03/2014 Postal Date: 1st and 2nd of every month.

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