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INFOFRIEND FEBRUARY 2013 Publisher & Managing Editor Betson Mathai
Chief Editor
Shajan Ponnamattom
Editor
Anjana Rajendran
Sub Editor
Amritha S.M.
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Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.
HP announces new channel strategies and connected Music service HP India has announced new strategies for its channel partners along with the launch of HP Connected Music a ground breaking, seamless service that will give Indian consumers immense choice and access to global and regional digital music and content. HP is committed to offering - simplicity, profitability and engagement to equip and assist its channel partners with a strategic focus on sustained profitable
growth, building a scalable channel structure and providing best-in-class retail experience. HP has also devised new channels to set up HP online stores and increase focus on online portals along with developing key consumer electronic stores. Along with Universal Music India and Hungama, HP India offers subscription based music service, which provides unlimited downloadable music free of charge for one year.
Bitdefender opens war on Android Toshiba wins StorMalware in India age Manufacturer of smartphone owners’ money, rob them of privacy, and wreak havoc on their systhe Year Award tems,” said Bitdefender Chief Security Mobile Security and Antivirus makes sure your phone is secure and your privacy protected. The application, which taps Bitdefender’s decade of award winning experience fighting electronic threats, offers a robust defense against invasion of privacy, viruses and theft while saving battery power for its core purpose – communication. Bitdefender Mobile Security, which weds in-the-cloud technology to the company’s years of experience on the front lines of the battle against e-threats, is available to protect smartphone owners in India from the rampant growth threats to their privacy and financial security through their personal devices. “India is a key market for the criminals who create the malware that can steal
Strategist Catalin Cosoi. “That also makes India a key market for Bitdefender. We have to fight twice as hard as the criminals. We have to design products that are far more ingenious than their malware and stay awake to new threats 24 hours a day. This is what we do with BMS.” Besides the world’s best malware scanner with a 99.8 percent detection rate, BMS features an Application Audit that keeps a watchful eye on the permissions of installed applications, Anti-Theft that allows users to track down a lost or stolen device, and Web Security that alerts Android users to lurking threats such as phishing or malware on web pages. Independent testers from PC Security Labs gave Bitdefender Mobile Security full five stars , stating “Bitdefender Mobile Security has the advantage of low system resource occupancy while protecting the mobile device.”
Toshiba was recently awarded as the ‘Storage Manufacturer of the Year’ for external storage device in India. Toshiba is one of the very few companies which have complete range of Storage products. Whether it’s Desktop Storage or Notebook storage, Enterprise class to External normal and Slim Drives, everything is available according to the consumer’s needs. This award is testimonial of the Brand power and Quality of Toshiba.
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Na tional Upda National Updattes
Asus appoints Peter Chang as the new Country Manager for India FusionStor business plans for Indian market FusionStor Technologies had entered Indian market in early 2008 to initially tap the emerging storage market. The company has recently appointed Amod Phadke as the new Chief Executive Officer (CEO), to expand its future plans for Indian market. In India, FusionStor is headquartered in Mumbai with sales and support offices in all Metro’s and class II cities and will be expanding operations across the country.
Emerson Network Power bags CIO CHOICE 2013 Emerson Network Power has received the CIO CHOICE 2013 honours in the ‘Data Center (UPS),’ ‘Data Center (Cooling),’ ‘Power Distribution’ and ‘Infrastructure Appliances’ categories at an event held in Mumbai on 11th January. Emerson Network Power was the leading brand nominated by Indian CIOs for the recognitions, reinforcing its position as the top choice for critical infrastructure solutions. The Centre Of Recognition & Excellence – CIO CHOICE 2013 recognized the Liebert CRV, Liebert NXr, Liebert MPH/MPX, and Avocent Universal Management Gateway as world-class solutions in the Data Center , Power Distribution, and Infrastructure categories respectively.
Asus announced that Peter Chang, the Regional Head for South Asia, has been appointed as the Country Manager for India. He would be responsible for planning and synchronizing strategies of the System Business Products in India with those at the Headquarters in Taiwan. Peter started his IT career with Asus about 10 years back where he worked out of the headquarters at Taiwan. He has a diverse experience and understanding of the international markets and has served the company in European countries like Poland, Spain, Portugal, Netherland and Belgium. He was in charge of Turkey, Israel and Africa as the Regional Director of Asus for two years starting 2011. Under his astute leadership, ASUS reached the No. 1 spot in Turkey in 2012.
Peter intends to utilize his exceptional exposure to foreign markets as the key to bridge in the entire international business environment and enhance the overall functioning and services. He is determined to take Asus to greater heights, and further expand the foothold in the country.
Brocade appoints Johnson Chiu to lead Channel Strategy in Asia Pacific As part of a global strategy to focus on growing revenues through the channel, and building on a strong and established channel business in the region Brocade has appointed Johnson Chiu to the role of Channel director, Asia Pacific (APAC). The role will see Mr. Chiu spearhead partner enablement strategies and programs designed to grow Brocade IP networking revenues through channel partners across key industry segments in APAC. Mr. Chiu will be responsible for driving Brocade channel with distributors, resellers and strategy systems integrators across the region, and driving initiatives that are unique to partners in the region, to help them develop new skills and address major technology trends such as mobility.
neoteric conducts Partners ’ Meet for Intel in Surat Following the success of the Channel Partners’ Meet in Coimbatore, neoteric infomatique limited, one of the leading value-added National Distributors successfully conducted a Channel Partners’ Meet in Surat on the 28st of December, 2012 to promote and generate product awareness for Intel’s latest state-of-the-art products amongst the partner community. The event received a great response from part-
ners in Surat. Conducted by Xplore & Evolve, these events are a part of neoteric’s go-to-market strategy with which it enables vendors and channel partners to work towards better business understanding and growth.
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Toshiba & Rashi storage partners all set to fly to Hong Kong- Macau
Digilink awards Rashi Peripherals as the Best New Distributor Rashi Peripherals has been honored by Digilink as their Best New Distributor in a recent ‘Schneider Elite Distributor Meet’ at Banglore. This is a wonderful addition to the Rashi achievements. This is an honor for the commitment of Rashi’s employees and team work present in the organization.
Toshiba storage along with its distributor Rashi peripherals is all set to fly more than 100 partners to Hong Kong and Macau very soon. The trip to Macau which is the casino capital of the world will be as a part of the reward which partners will win for Toshiba external hard drives. This new program for the partners is valid during the JFM quarter. Rashi is overwhelmed by the tremendous response from the partner community not only from the metros but also from smaller locations like Madurai, Jammu, Guwahati, Trichy etc. This will be the first ever trip conducted for Toshiba storage products and partners are very excited for the same. In fact most partners are plan-
ning to qualify for 2 seats so that they can be accompanied by their spouse. Toshiba external drive is the leading brand in the country and extensively used by various end users and corporates. Toshiba range includes Canvio slim drives available in various colors and is available from 500 GB to 3TB. All Toshiba external drives are sold and serviced from each of the 64 branches of Rashi Peripherals.
Rajib Banerjee takes over as Vice President Sales Unistal Systems for India Business Unistal Systems has announced Rajib Banerjee as Vice President-Sales for their India business. Mr. Banerjee Joined UNISTAL Family in May 2010 as a Regional Manager, looking after East India operations. The journey in Unistal has been full of challenges, but he has overcome the challenges one after the other. East India business for Unistal under his guidence was one of the consistent performer and contributed to Organization’s growth on a regular basis. As a result, Unistal Management has entrusted him with a new responsibility of taking up all India Business by promoting him as Vice President – Sales. Before Unistal Mr. Banerjee has served the organizations like PCS Technologies, BenQ India Pvt. Ltd & Brother International India Pvt. Ltd.
TP-LINK’s Booth at SITA - IT Expo 2013 TP-LINK and its local distributor SK Computer participated in the SITA IT Expo 2013, a 4-day exhibition of I.T. trade viz. hardware, software, internet, peripherals, consumables, education, power-products, professionals, etc. organized by South Gujarat Information Technologists Association (SITA). Winning a lot of attention from the visitors, TP-LINK’s booth was among the most popular at the expo. Its full range of hot selling product series in India was on display andreceived positive responses.
SafeNet appoints Dave Hansen as President and Chief Executive Officer Safenet announced today the appointment of Dave Hansen, an information security and cloud veteran, as the company’s new President and Chief Executive Officer. Mr. Hansen will also join the company’s board of directors. Mr. Hansen succeeds current President and CEO, Chris Fedde, who has been with SafeNet since 2001. Dave Fishman, a Partner at Vector Capital and a member of SafeNet’s Board of Directors, said, “We want to thank Chris for the strong leadership that he has
demonstrated throughout his tenure at SafeNet. During that time, company has transformed from a vendor of security tools into one of the leading, play data protection and rights management companies.
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Software Enterprise Market The upstream begins with the domestic demand. In the past decade, numerous users have been involved and to meet the demand they didn’t depend on the international market. They tried to meet their demand by them and of course they have done a fine job for their domestic market and also in international market.
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ndian technology market has been conquered by the enterprise softwares recently. Though India is facing challenging economic condition, the software market has grown to 13.7 percent in this year. According to Gartner, this year revenue will reach around $3.45 billion. The technology researchers are astonished by the uprising performance of Indian enterprise softwares. From 2006 to 2011 they maintained the strong performance and the growth rate is more than 14.6 percent, the highest rate in world technology market. According to 2012’s statistics, India is the fourth largest enterprise software market in Asian Pacific. India’s total revenue will be around $30.3 billion after this year, 11.4% of the region’s total revenues and 1.24% of the whole worlds. Definitely this will create a positive impact on socio-economic growth of the country and more personals will get involved in this sector. Priority areas of software spending include operating systems, DBMS, AIM and Application Development. In the next five,
the fastest-growing segments will be Web conferencing and team collaboration, enterprise content management, CRM and ERP. According to Gartner, Indian enterprises are lagging behind in terms of adoption of these tools, resulting in the fast growth of these markets. Enterprise application software spending will reach $158B by 2016, with 20.8% being spent on ERP systems, 13.4% for Office Suites and 11.7% on CRM. CRM has become an increasingly important element of any successful business. While there are a number of different CRM software choices, the focus remains on the customer relationship with the company. SCM software systems have become proven and accepted tools and will continue to evolve and play a more significant role in organizations. The SCM footprint for most organizations is getting bigger as SCM evolves from being tactical to being strategic. The increasing globalisation of the In-
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Priority on Data security Infofriend spoke with Mr. Sunil Kripalani, Senior Vice President – Global Sales & Marketing, eScan on the enterprise software market Which are the key segments that drive the enterprise software market in India? India is undoubtedly one of the fastest growing economies in the world. As a result of impressive growth of the economy, IT spending expected to significantly increase in verticals such as Education, BFSI, Telecommunication, Healthcare, in addition to Government focusing on e-governance, will continue to be a major spender. As per Gartner, Inc., social networking, mobile communications, the cloud and information are important factors in driving even greater industry transformation, challenging existing business models and processes.
Security is the biggest vertical driving the enterprise software market. What are your expectations from the segment? One of the key drivers of enterprise software market is the increasing need of data security due to the increasing data theft wherein attacks from hackers seeking sensitive or competitive information. In the past, high-profile cyberattacks such as Sony did highlight the potential damage that businesses may face in case their sensitive and valuable data is stolen.
Has the Indian enterprises opened up to the advantages of ERP systems in India? Yes, enterprises in India are keen to have Enterprises Resource Planning (ERP) solution implemented in their organizations. With its integrated, multi-module system ERP has evolved as a more comprehensive system that supports a wide range of business functions for large and medium sized businesses such as manufacturing, accounts, general ledger, purchasing, warehousing, transportation and human resources, to name a few. Enterprises in India are taking fullfledged advantage of ERP in order to provide improved customer services
and enhance product values.
What has been the impact of cloud computing on the enterprise software market? Vendors that offer their existing software as cloud services as well as that provide tools for IT to monitor cloud performance, and aggregation services combining packages of different cloud services are likely to benefit with increasing adoption of cloud computing. The vendors get an opportunity to offer various types of data services that integrate disparate data from different cloud services to provide new customer value. Moreover, this allows them to provide additional benefit to their customers and enhance their revenue.
Indian enterprises are lagging behind in the adoption of software tools, what needs to be done to create greater awareness among the enterprises? With increasing cyber threats in business networks, protecting and enhancing the value of information and IT systems is the need of an hour for any business. Hence, organizations must create a culture of security awareness by regular Security Awareness Sessions.
dian economy is leading to a growing need for modern software with the latest features and improved functionality, it said. CRM is leading all other enterprise application areas in net new deployments according to the Gartner study, with the majority of on-premise replacements being in North America and Europe. Gartner projects that by 2016 more than 50% of CRM software revenue will be delivered by SaaS. As of 2011, 35% of CRM software was delivered on the SaaS platform. Gartner expects to see SaaS-based CRM grow at three time the rate of on-premise applications. 95% of Web analytics functions are delivered via the SaaS model whereas only 40% of sales use cloud today according to the findings of this study.The highest adoption rates of SaaS-based applications include sales, customer service, social CRM and marketing automation. .The four reasons why companies don’t choose SaaS include uncertainty if it is the right deployment option (36%), satisfaction with existing on-premise applications (30%), no further requirements (33%) and locked into their current solution with expensive contractual requirements (14%). With Indian enterprises continuing to embrace IT to improve productivity and drive growth, penetration of information communication technology (ICT) infrastructure has been growing rapidly during the past decade. The primary drivers of growth have been the ever increasing domestic demand for innovative and comprehensive data security, the growing maturity of users and incremental enhancements in the technology. India continues to be an interesting market for all the vendors including the international and domestic players. So the market continues to be good with a wide range of system integrators, service providers and business partners. But the local players are also doing well in the market with innovative tools and knowledge for evaluating risks beforehand. By 2016, India’s share of the software market in Asia/ Pacific is expected to reach 12.68 per cent, representing $5.98 billion in revenue, or 1.66 per cent of total worldwide software market revenue of $359 billion. The enterprise software market when compared to the other regional markets is still very young and evolving. So the market is likely to find a good run in the forthcoming years.
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Consolidation of enterprise IT Infofriend spoke with Mr Sandip Kumar Panda, CEO, InstaSafe on the growth prospects of enterprise software market. Which are the key segments that drive the enterprise software market in India?
up to the advantages of ERP systems in India? ERP has been in place for most enterprises of India for a long time now. The focus now is on collaboration and data analytics area to gain insights from the various data sources for next phase of growth activities. We will see SaaS models playing a big role in the above at a fraction of cost making it applicable and affordable for wider set of organizations.
Collaboration, BI, Analytics and Productivity tools will drive the next wave of enterprise software growth along with traditional ones like CRM, SCM, ERP suits. Larger enterprise need would be to extend anytime, anywhere access to these tools across any device of employees choice. We will see key business applications being delivered from private and hybrid cloud’s moving forward for organizations across vertical and sizes. Safe, Secure and Granular access control will be a key business need to drive productivity with more work force working from outside perimeter than inside.
Threats have gone beyond consumer and corporate and is now at national key infrastructure level. Security hence will become a driving force of all initiatives in a connected world. Key infrastructures like power, telecom, defense are Security is the biggest vertical being increasingly targeted in a blended driving the enterprise software way which is beyond capabilities of tramarket. What are your expectations ditional point solutions.
from the segment?
Has the Indian enterprises opened
What has been the impact of cloud computing on the enterprise software market? Private cloud has dominated enterprise space for business critical applications. Hybrid cloud has emerging strongly for nextset of applications to optimize on cost front. Public cloud adoption for non critical aspects of business will gain traction over time withexperience and confidence.
Innovation and affordability is the key Infofriend spoke with Mr. Sunil Pillai, Co-Founder and Managing Director, iValue Infosolutions on the enterprise software market. Security is the biggest vertical driving the enterprise software market. What are your expectations from the segment? Threat landscape is evolving rapidly. Cyber war is being initiated across the border targeting critical infrastructures and financial institutions. Quite recently Twitter, New York Times, Wall Street Journal and Washington Post got hacked. Cyber security has been initiated by US and Europe to protect key infrastructures by sharing real time intelligence. Corporate and consumers are at very high risk on financial front. Trends like mobility and BYOD are adding new challenges to enterprise.
Top corporate and enterprises have deployed ERP and benefited from process streamlining and automation aspects. It’s time for them to leverage on CRM, SCM, to enhance collaboration and maximize returns through BI adoption.
Cloud due its inherent advantage of no hardware, no software, no infrastructure to manage, no upfront payments has enhanced addressable market and expanded the business opportunity for enterprise software market through SaaS model. Many of the new age companies which could not have managed the infrastructure need or affordability of traditional model are leveraging on cloud model to take on biggies in their space.
What are the challenges ahead for the Indian software enterprise market in 2013?
In order to grow beyond the top of the pyramid in markets like India, vendors need to innovate and make themHas the Indian enterprises opened What has been the impact of cloud selves affordable to expand in to mid/ up to the advantages of ERP computing on the enterprise software low end of the market where the potenmarket? systems in India? tial is huge.
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GfK conducts Channel satisfaction survey for Rashi Peripherals In today’s dynamic retail environment and competitive marketplace, it is vital for every organization to be well informed about its customers and it needs to be aware of the satisfaction level of its customers. Partner satisfaction is the key to success in the distribution value chain as it creates a win-win proposition for both the sides. Towards this endeavor, Rashi Peripherals, one of the leading IT distributors in India, has always tried to innovate and bring the best value to its partner community. In their quest for the excellence, Rashi Peripherals recently commissioned GfK India, leading market research agency, to conduct a satisfaction survey among Rashi Peripheral’s channel partners. GfK conducted face to face interviews with more than 1,000 partners across 64 cities of India over a course of one month. During the survey, GfK designated representatives visited
each of these markets and conducted detailed and in-depth interviews with channel partners on all the aspect of business transactions during the course of their interaction with Rashi Peripherals. The objective of the survey was to ascertain key strengths, weaknesses, improvement areas and partner perception for each of Rashi Peripherals’ branch offices. The findings also highlighted key action items for Rashi Peripherals for each of their branches. The survey also helped Rashi identify & validate process compliance and devise an action plan for future growth. “We witnessed high levels of satisfaction amongst Rashi’s channel partners in cities where survey was conducted. Rashi Peripherals showcased high scores in channel friendliness and partner orientation and process excellence is a strong point for Rashi.” said Mayank Garg, Senior Manager, GfK India.
Some of the Key findings of survey are: • Rashi emerged as a strong relationship oriented organization with high scores on channel friendliness and partner involvement. • More than two thirds of partners would recommend Rashi to other partners. • Over 50% of partners opined Rashi as “Very Good” in Overall perception & 36% have opined as “Good” Mr. Rajesh Goenka, VP- Sales & Marketing, Rashi Peripherals Pvt. Ltd says - “This GfK survey has given us lot of insight and direction. While we are very happy with the results, we will brainstorm and work on improvement of the relative weak links. So as to further improvise partner satisfaction. I am sure this will help us to take the next level growth for Rashi.”
Rashi charts action plan for future growth Infofriend spoke with Mr. Rajesh Goenka, VP- Sales & Marketing, Rashi Peripherals Pvt. Ltd. On the channel satisfaction survey of Rashi conducted by GfK What is the main purpose behind conducting this survey? A: The objective of the survey was to ascertain key strengths, weaknesses, improvement areas and partner perception for each of Rashi Peripherals’ branch offices. The findings also highlighted key action items for Rashi Peripherals for each of their branches. The survey also helped Rashi identify & validate process compliance and devise an action plan for future growth.
What are the major facts that you incurred by this survey? Each part of the business is very important and we wanted partner’s feedback on each Business process, right from Order pick up to execution to marketing and sell out support.
How was this survey conducted? The survey was an extensive process it was conducted by Gfk representatives vis-
iting and interviewing more than 1000 partners in 64 towns. This gave us true feedbacks and that we are thankful to the partners to take out the time to answer the questionnaire consisting of approx. 60 questions.
Why was Gfk your first choice? They are world no. 1 and most reputed when it comes to research and survey analysis. It was a win-win situation since they were new in the IT field and Rashi Peripherals also wanted to be sure of being on the right path of success. Their being new in the IT sector helped for an unbiased and effective results.
How will this survey affect the future of rashi peripherals? We have made elaborate plan for improvement. Some of the concerns like service, Scheme communication, Sell out support have already been beefed up. In fact just in last 45 days Rashi has imple-
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Mr. Chanchal Jain, A.S. Enterprises, Coimbatore, Tamil Nadu says “It was a wonderful experience overall and the journey with Rashi Peripherals has been great. The representatives of Gfk were very well mannered and patient with everyone who were interested in answering the questions. ” mented three SI programs for partner sell out.
helped in the positive response and majority of partners felt like a part of the Rashi Family which is very motivating.
Generally vendors conduct these surveys for better market Were the findings significant to the understanding, why did rashi sales strategy of the company? peripherals as a distributor take this We need to gradually move to encourinitiative? age orders through Purchase Orders, Rashi has always been different. And we believe in continuous improvement and not talk about improvements. We do not worry for the costs as even one improvement can give us enormous ROI.
What were the key factors affecting the partners positive response?
streamline some RMS process
What were the new findings that you received after this survey? It has cemented our belief in current Rashi system and process. We have been proved to be improving on the right track. There has been some scope of improve-
Mr. Suresh George, Delta Micro Computers, Cochin, Kerela says “Rashi Peripherals has always been a great support to us. Any representative from Rashi is always welcome for further such surveys for the betterment of the company and partners like us associated with them.” Branch Head relationship and confidence in Rashi were the most positive aspects of rashi peripherals and the people who represent rashi peripherals. This
ment in the service area of some branches which has been taken into consideration and solved with an immediate effect.
What do you predict for the future of
the market by the help of this survey? This survey remarked on some areas that we need to work on like we need to improve our focus on breadth, Enterprise and PC business. These areas were identified and categorized according to cities and states which helped us find the problem and provide an appropriate solution. We have embarked a plan to cater to these segments.
How was the experience working with Gfk? It was an excellent experience. The amount of hard work and efficiency that was put in this survey was just outstanding. The best part was the time management, a survey of this scale almost covering the whole country was conducted including face to face interviews in just a span of two and half months. This swift work and great response is phenomenal.
Mr. Ravindra Desia, IT Source, Belgaum, Karnataka says “It was great. Rashi Peripherals have been like a family unit who works together and we are very enthusiastic about participating to such a survey. ”
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Asus focus on tapping untapped markets in India
Infofriend spoke with Mr. Peter Chang – Regional Head - South Asia & Country Manager, ASUS India on marketing innovations and strategies for Asus in the Indian market. What are your plans for Asus in the Indian market? How do you foresee the Indian IT market? India is an important market for us. It is diverse with each region having its own market trends and preferences. We believe that the products that offer a good Value for the price in India are well accepted by the customers at large. Our prime strategy is focused on offering products with the best-in-class security, responsiveness and other exciting features for the user to have the most complete and satisfying computing experience. Like the global markets, the Indian market too is experiencing an increased traction towards portability and efficiency. This transformation is evident with the advent of tablets, Ultrabooks, convertibles and hybrids. Both organizations as well as individuals in India are realizing that mobility and connectivity are a very compelling combination when it comes to increasing productivity. With proliferation of mobile devices market is expected to see several more hybrid and convertible devices in the market. Moreover, there are new technologybased options like Windows 8 which are set to drive the market in 2013. An array of Windows products are set to be launched in the coming year which could be the next game changer for the tech landscape.
What are the distinct winning points of Asus products over its competitors? ASUS is a technology-oriented company with one of the world’s top R&D teams, is well known for high-quality and efficient technology. Asus products are competent and in tandem with the brand’s ideology of technological innovation, de-
and technology, we have launched products that have created their own niche in the market. We relentlessly strive to be the No. 1 in terms of quality, speed, service, innovation, and cost-efficiency and be among the world class IT leaders; providing valuable contributions to humanity.
How does Asus evaluate the notebook market in India with the growing demand for tablets and smartphones? What are your expectations in 2013? India has seen a growth in the market for portable devices. The notebook market is expected to maintain its own market, despite the constant progression of other technological devices. This product category competes with newer segments like tablets, convertibles and other hybrids and will have to innovate to have an enhanced impact. They have to evolve with more power, portability and efficiency.
Mr. Peter Chang Regional Head - South Asia & Country Manager, ASUS India
sign perfection and computing excellence. Inspiring Innovation • Persistent Perfection (IIPP) is the Asus brand promise. It symbolizes our commitment to make the user’s life better through innovation. We believe that life-changing shifts can only be achieved by keeping ahead of the curve and not resting on past successes. We are the pioneers of the Ultrabook segment and also engineered the convertible markets with star products like the Asus Taichi, Padfone and VivoTab, to name a few. We at Asus focus on the mastery of technological innovation and design perfection. With sophisticated craftsmanship
Like the global markets, the Indian market too is experiencing an increased traction towards portability and efficiency. This transformation is evident with the advent of tablets, Ultrabooks, convertibles and hybrids. Both organizations as well as individuals in India are realizing that mobility and connectivity are a very compelling combination when it comes to increasing productivity.
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We work towards empowering our distributors to reach out to a larger target audience on an on-going basis. We work with them and help them develop a profitable & sustainable business and we also reward them with training, certification, specialization as well as competitive margins.
courage our channels to reinforce a sustainable business. We assist our channel partners with training and providing other information from time to time for them to grow with us.
How do you plan to address the service needs of Asus consumers?
For 2013, the number of brands competing are increasing and so will the innovation in their products which will make the market more diversified and distributed. ASUS has always done things differently and will make better use of technology. We also expect to help transform the market and focus on a better growth and reach in 2013.
What is your strategy to reach out to the untapped IT market in India? As mentioned, India is important to us and we are focused to tap the untapped markets with our venture to expand our retail footprint. To cater to the demand for our products, we have launched our exclusive stores in even the Tier II and Tier III cities and towns. This is a momentous step in getting closer to our customers from untapped market and it also reflects our focus towards retail as a key focus area for our India operation. We want to reach the customers to have firsthand information on its superior technology and product range.
What are your plans for the channel partners in the expansion plans of Asus in the market? With a robust channel ecosystem including channel partner network, system integrations, value added retailers, national and regional distributors, Asus will continue to provide uninterrupted schemes and structures to further promote and empower them. On a regular basis, we en-
Asus believes in providing the best computing experience to the customers. We provide continuous support and strive for perfection for each and every customer. We have a strong and dedicated customer servicing team to understand and resolve customer issues and assist them with product information. Apart from speaking to servicing teams, the users can have their queries answered by downloading the related files or Referring to FAQs section on our official website. Our services providers are always available to facilitate our users with in time solutions. To give an appropriate response and reach the customers better, ASUS has more than 300 service providers in India.
What is your dealer strategy to create greater reach in the Indian market? We have a strong and dedicated customer servicing team to understand and resolve customer issues and assist them with product information. Apart from speaking to servicing teams, the users can have their queries answered by downloading the related files or Referring to FAQs section on our official website. Our services providers are always available to facilitate our users with in time solutions.
We have recently launched two exclusive stores in Delhi owing to the growing demand for our products and will continue to escalate our reach in different parts of the country. We work towards empowering our distributors to reach out to a larger target audience on an on-going basis. We work with them and help them develop a profitable & sustainable business and we also reward them with training, certification, specialization as well as competitive margins. Through innovative products and initiatives, Asus is determined to touch the customer’s heart with an incredible product, incredible design, incredible quality and incredible service.
What are your expansion plans for 2013? We have been quite insistent on strengthening our channels in small cities and towns and have received a good response for the same. In order to focus on the high growth areas, we are aiming at strengthening our presence in the Tier II and Tier III cities and town of India further. To productively operate in a country like India, a company needs to have an allround focus and Asus is doing exactly that.
What is your message to the channel partners? Our channel ecosystem plays a crucial role in making our products and solutions widely available and we have new channel initiatives which are designed to empower and make them profitable. Our partners work with us to develop profitable, sustainable businesses and we reward them with training, certification, specialization, business planning and marketing tools as well as very competitive margins. We take regular initiative to further promote and empower our channel partners and simultaneously offer the best of value added services to our existing and prospective resellers with one purchase.
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Topno opnottch Bulle Bulletttin
Optical mouse 3 new exciting additions to the mouse range
Valentino Music sharing kit
2 in 1 headphone with Mic and earphone ZEB-E2650HMV
N aational tional Upda Updatte s
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WD to sponsor the education of 125 underprivileged kids for a year WD will once again support the cause of education for underprivileged kids in India through its association with the SMILE Foundation, a national level development organization. In a country with over 3 million homeless kids, the future of the country is in doubt along with the aspirations of these kids. To show support for these brave little souls and do its part for a better future, such special children for a year. WD will WD will sponsor the education for 125 launch this initiative as a part of the
Enrique T. Salem joins FireEye Board of Directors FireEye has announced that Enrique T. Salem, former president and chief executive officer of Symantec Corporation, has been appointed to the FireEye board of directors. This brings the number of FireEye board members to eight. “I have been watching FireEye for a while now and am very impressed with what they have accomplished and how they are redefining IT security. Their unique virtualized security model is exactly what is required in today’s threat landscape to help protect companies against this new wave of cyber attacks,” said Salem. “I am honored to be part of the FireEye board and am looking forward to working with the outstanding leadership team and board that has been assembled.” Salem bring over 25 years of experience working with hightechnology corporations in senior leadership roles including 19 years at Symantec. In addition to serving as president and CEO, during his tenure at Symantec. Salem served as president and CEO of Bright mail prior to its successful acquisition by Symantec.
SMILE Foundation’s annual ‘Ramp for Champs’ event to be held at ITC Grand Central in Mumbai on Sunday, February 17th, 2013. The event will see eminent people from various facets of society coming together for the cause of education of the less privileged and will walk the ramp with a special child. A number of wellknown Bollywood celebrities including the likes of actress Kajol, author Chetan Bhagat and singer Mohit Chauhan.
In vie w Intter ervie view
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HP focuses on aggressive channel expansion Mr. Shajan Joy (Chief Editor, Infofriend), spoke with Mr. Rajkumar Rishi, Director-Consumer Channel, PPS, HP India on the channel strategy and initiatives for 2013.
Where is the channel strategy in 2013 headed for? Post the PPS structure, HP is a stronger and easier partner to do business with. We have streamlined our channel engagement processes which give our partners an improved experience. We have also invested in programs, people and resources to equip our partners to help them drive profitable growth in a rapidly changing marketplace.
What’s so significant about what you are doing this time round especially with the Consumer Channel Program? HP’s focus is to strengthen and support its partners for sustained profitable growth, while enhancing the overall consumer experience of buying HP Products. We are committed to building a scalable channel structure that facilitates our outreach across regions to target outlets in more than 1000 cities and touch more than 4000 retailers. We will also continue to provide the best-in-class retail experience to HP Customers and keep investing on the Intermediate Service Providers (ISPs) and the optimized PPS structure makes HP a stronger partner and easier to do business with. We have streamlined our channel partner engagement processes to give partners an improved experience.
What are the new Channel Programs you have initiated for the partners? We’re aggressively driving greater Channel growth - harnessing the strength of our newly merged PPS organization and reinvesting in HP to build a stronger portfolio, greater demand in the market, and to reignite the strength of our Channel. We have the following programs for the profitability of the Channel Partners.
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In vie w Intter ervie view With our HP Speed Programme, partners enjoy the freedom to order notebooks through any HP Business partner at special prices and get the product delivered within seven days. This is a Program offered for SMB customers and partners. The resellers are paid for results in our HP Reseller Compensation Program. It is designed to improve the performance of HP’s business partners & encourage resellers to focus on value portfolio & conduct cooperative marketing activities. HP Achieve Plus is our sales representative’s incentive program to motivate members to increase sales of HP products and to drive focus on Attach selling. All Members within this programme earn points for each sales claim on participating HP products which can be redeemed for a wide range of products. HP Partner Learning Portal is a repository of product information, partner learning materials, marketing information, news, events; channel reporting, partner program details, contract and compliance and pricing details. A program specially designed for the BNB focused partners; the HP Mobile Moghuls program is aimed to promote the commercial mobility range. This program helps partners with sales tools, product information and laptop positioning kits and our partners are rewarded for meeting targets. We also had an HP Sales Odyssey Program which was a special training programme for its channel partners in different cities. These sessions were interactive with role plays and active discussion, with the aim to engage with the channel partners and address their issues. They took place in 48 cities like Ahmedabad, Bangalore, Chennai, Delhi, Mumbai, Kolkata and Chandigarh and almost 1000 partners have benefited from the programme.
How would you say that your Channel Strategy stands out? HP is the market leader in India in the consumer segment. Innovation is how we try to define ourselves.We were the first to introduce Windows devices. We have a printer to fulfill every customer need. HP not only innovates but also defines market in India. It was our initiative to increase the penetration of personal systems and printers in smaller cities. Also, sub-distribution is one area which was hugely promoted by HP. HP Total Care and HP Planet Partner program are two of our
leading partner oriented programs.
What would be the key strategies at this moment for you as the Channel Head for HP, PPS? Our key focus right now is on a sustained profitable growth, and to build a scalable channel structure. Also, we are determined to consolidate sub-distribution channels. In future, our channel focus areas will be to focus on best-in-class retail experience; geographic expansion; diverse channel pipes and channel profitability.
With that channel positioning in mind, what are your plans for the Indian market?
“We have aggressive channel expansion planned this year. We will expand our presence in more than a 1,000 cities and would touch more than 4,000 retailers. With a robust network of 10,000 partners, HP always strives to empower its channel partners.Also we will focus extensively on e-commerce. In coming times, ecommerce will be an important channel and we will push this channel with equal vigour. We are also helping the partners, who are opening their online stores and making our presence felt there. We have a robust training program for partners for such endeavors . ’ ’
We have aggressive channel expansion planned this year. We will expand our presence in more than a 1,000 cities and would touch more than 4,000 retailers. With a robust network of 10,000 partners, HP always strives to empower its channel partners.Also we will focus extensively on e-commerce. In coming times, e-commerce will be an important channel and we will push this channel with equal vigour. We are also helping the partners, who are opening their online stores and making our presence felt there. We have a robust training program for partners for such endeavors.
Could you elaborate on your retail presence too? We have our branded stores, called ‘HP World’ which are doing very well. We have been able to touch more than 200 cities via this store and this year, we plan to add 30 more outlets mainly in tier-2 and tier-3 cities. We are focusing a lot on retail through key multi-brand outlets and Large Format retailing as well. Also we plan to focus on consistent product offerings throughout the country.
How would you summarize HP’s Channel positing? HP engages with its channel fraternity in a consistent, effective and well defined manner, in line with its policy and process mandate. Our growth in India is a result of strong channel partnership and we value our relationships. We will continue to keep our channel partners informed of al changes that have a direct and indirect bearing on their business. Our local salesteam is always in constant touch with the dealers and the associations so that we can form a mutually beneficial ecosystem. We are committed t our channel partners and it is our constant endeavour to make this relationship grow stronger.
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Antec India launches new series of Quiet Air Coolers
Asus SDRW08D3S-U Asus has launched its latest Zen-inspired Asus SDRW08D3S-U - an external slim DVD writer compatible with Smart TVs and pads. Asus SDRW08D3S-U also has Drag-andBurn friendly interface with only three simple steps to burn a disc, making the process easier than ever. Asus Drag and Burn is an easy thumbnail layout for creating discs. Users just need to drop files into the interface then click BURN to complete a new disc.
Symantec System Recovery 2013 Symantec has announced Symantec System Recovery 2013, providing organizations with comprehensive system protection with full platform support for Windows 8, Windows Server 2012 and vSphere 5.1. With the new version, system recovery is even more efficient and easier to manage with simplified installation, efficient backup and reconciliation, free centralized management, and easier issue diagnosis. Symantec System Recovery 2013 continues to allow companies to restore physical and virtual systems in minutes, even to bare metal, dissimilar hardware, remote locations, or virtual environments. The new features in this latest release further extend Symantec System Recovery’s leadership position in disaster recovery and data protection for businesses of all sizes.
Antec has launched new series of air coolers - A20, A40, C20 and C40 for the India market. These coolers are designed to defeat the immense heat generated by processors. The coolers have been designed to be compatible with leading desktop processor sockets and they support Intel Core i7, Core i5, Core i3 and AMD Phenom II, among others. These high performance CPU coolers feature a whisper-quiet liquid state bearing fan that works with the case’s airflow to effectively force out the heat generated by the processor and the rubber fan grommets to reduce vibration. Key features of C20 and C40
• 100% fine copper base • 92mm LED PWM fan in C40 (C20 has 80mm PWM fan) Antec A40, A20, C40 and C20 are priced at MRP of Rs.750 onwards.
Genius G-Shot 508 Optical zoom digital Genius has announced that the latest addition to the Genius G-Shot camera series is G-Shot 508. The advanced 5.0 megapixels CMOS image sensor, with software interpolation up to 14 megapixels and 3x precisions optical zoom lens give one the extreme clarity with taking photos. It uses a Li-ion battery charged by the USB interface so one can capture over 200 CIPA photos in 1.5 hours of continuous photo shooting. In addition, it can also record video clips in HD up to 1280x720 at 30fps resolution just like a camcorder and can also take picture in over 100 different scene modes, Auto, Night Portrait, Night Scenery, Portrait, Scenery, Sport, Party, Beach, Face detection, smile detection and includes features for anti-shaking and continuous shots.
Transcend offers a Ultra-High Speed Memory Cards Transcend Information has introduced a comprehensive lineup of memory cards featuring the next-generation UltraHigh Speed Class 1 specification (UHS-I, U1). Transcend UHS-I memory cards not only elevate the performance of SDHCequipped mobile devices, but also provide quick and seamless file transfers between card and computer. Transcend’s microSDHC UHS-I memory cards guarantee the best possible performance when running memory-intensive mobile apps and games, as well as Full HD video recording and playback.
Transcend UHS-I memory card includes a free download of Transcend’s own RecoveRx software - an extraordinarily effective tool for bringing back accidentally deleted or lost files. All Transcend memory cards carry Transcend’s Lifetime Warranty.
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Portronics launches Pebble - Touch Control Bluetooth Portable Music System Strontium gold plated USB drives Strontium Technology launched premium solid metal USB drives called Ammo. Ammo Flash drive comes in a sturdy brushed metal casing with a sleek look keeping in mind the demands and requirements of discerning users who want a high quality product. Strontium’s Ammo (silver) Flash drives is priced at ranging from Rs. 385/to Rs.1219/- . Ammo (Gold) Flash drives are priced at Rs. 770 /- to Rs. 2919/- accompanied with 5 year limited warranty.
Fortinet launches New FortiGate3600C Fortinet has announced the newest addition to its next-generation firewall (NGFW) appliance family, the most intelligent and powerful NGFWs on the market. The feature-rich FortiGate-3600C offers large enterprises and MSSPs the most advanced network security appliance in the industry. The FortiGate-3600C runs FortiOS 5, the most powerful network security operating system in the world and includes next-generation firewall capabilities. The 3600C can be deployed in a standalone security application mode such as a firewall or as an NGFW that includes firewall, IPS and application control. Fortinet delivers on these two essential criteria with use of purpose-built processor technology to achieve unmatched performance, at every market segment.
Portronics has launched a portable touch control based Bluetooth Music System- Pebble. Pebble is a little magical device that can play music through Bluetooth up-to 10 metres from any Bluetooth enabled device like mobile phone, laptops etc. The added feature of Pebble is that it has an in-built mic through which one can receive calls. The quality of voice goes beyond its tiny size. The Output of the speaker is good enough for a large living room or the Conference room in an office. The quality of the output completely puts it in a different league of portable sound devices Pebble has a classy touch panel for
controls and the glowing red LED digital display on its black body makes it even more stylish.The small size and light weight of Pebble makes it very handy. Portronics is priced at 3499/- INR.
ROCCAT Raivo HighVelocity Gaming Mousepad ROCCAT Studios has announced the availability of the Raivo High-Velocity Gaming Mousepad. Based on the design of the highly acclaimed Sota Mousepad, Raivo integrates a new flex-support structure and revised surface design to enhance stability and precision. Additional features that cement Raivo as the ideal gaming mousepad solution include a non-slip rubber backing for worry free warfare even in the most hectic battle moments, easy to clean dirt resistant coating, and durable materials built to last for eons of marathon gaming sessions. With the Raivo, ROCCAT adds another high end gaming mousepad to its portfolio. The Raivo is available in three different designs.
Jabra SPEAK 510 Speakerphone Jabra has announced the launch of the SPEAK 510 Speakerphone with Bluetooth. Jabra SPEAK 510 is the perfect audio companion; anytime anywhere, whether on the move, at home, listening to music or attending conference calls. Using plug-and-play connectivity, Jabra SPEAK 510, makes sure that the user is just seconds away from virtual meetings and hands free conversations. It can be connected via Bluetooth to the PC, tablet or smartphone. Jabra SPEAK 510 is designed for professionals with an everyday need for audio conferencing or simply hands-free calls. It
functions as a light-weight audio device with its compact design and convenient travel case and 15 hours of battery to keep the conversation alive.Jabra Speak 510, a portable unified communications speakerphone gives the power to literally turn any room into a conference room.
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Edimax launches India Specific Wireless ADSL Modem Router
iBall Andi 4.5q with Jelly Bean iBall has introduced the smart phone iBall Andi 4.5q. The iBall Andi 4.5q comes equipped with Android 4.1 Jelly Bean, the fastest ,latest and smoothest version of the operating system that Google has to offer. Andi 4.5q also happens to be amongst very few smart phones with Jelly Bean loaded launched in India. iBall Andi 4.5q is available at best buy price of just Rs. 11,490.
Zebronics Cabinets with 3D Front Panel Zebronics has launched a latest range of desktop PC cabinets. The five new models, with features like classy 3D front panel and glossy finish, add to Zebronics’ extensive lineup of cabinets, one of the widest range in the industry accommodating more than 80 different types of cabinet available under its umbrella - starting from entry level to high end enthusiast range. The new range comprises of five models – Arena, Army, Escape, Race and Shark – incorporating 3D front panels that impart a continuously varying, elegant look. These cabinets are now available at a price range starting from Rs 1399 to Rs. 1599.
Edimax Technology has launched AR7186WnA/B, redesigned for India, a high performance ADSL2+ router boasting a detachable 5dBi high gain antenna, wireless 802.11n speeds up to 150Mbps and an impressive host of features. Edimax’ redesigned and versatile ADSL2+ modem is ideal for cost-conscious homes and small businesses looking for a reliable, effective networking system. Advanced MIMO technology, built-in virtual server and DMZ features, ADSL2/ 2+ modem and IP sharing and Wi-Fi Protected Setup (WPS) ensure the powerful functionality and robust performance which is synonymous with Edimax Technology products - the AR-7186WnA/B
modem router presents data rates up to six times faster and three times greater coverage than a standard 802.11g/b router. Fast, dependable Wi-Fi for PCs, laptops, game consoles, smart TVs and any other network devices from a single modem router. Edimax AR7186WnA/B comes with the MRP of Rs. 2,660 and expected to be available by March 2013 with 3 year warranty.
AVerMedia Portable Gaming Capture Box AVerMedia Technologies today announced Live Gamer Portable, a stylish palm-size USB box to record and stream HD gameplay for both gaming PC and console yet with remarkably affordable price. Live Gamer Portable features wide connectivity, hardware compression capability and intuitive user interface, which is designed to satisfy all kinds of game lovers. Most importantly, it is the first model in the market delivering the true mobility. Besides no need of power outlet, it provides the option of PC-free mode with SD card storage. No matter you want to use it with PC or standalone, Live Gamer Portable allows easy gameplay preserving and sharing at home, in friends’ places, in competition venues and wherever you play, which realizes the real on-the-go recording for gamers.
Genius Trio Racer F1 Racing Wheel Inspan Infotech has launched Trio Racer F1 Racing Wheel for PC, PS3 and Wii games from Genius. Genius Trio Racer F1 racing wheel has a multi-platform design which enables it to be compatible with PC, PS3, Wii and GameCube racing games. It has 11 built-in programming buttons that offer commonly used features in racing games such as horn, emergency brake, lights, maps, and more. Specially designed two hand levers on the back of the wheel make it possible to shift gears quickly. And the ergonomic foot pedal includes an accelerator and brake. The Cclamp can fit on any table or desk. Trio
Racer F1 is a plug-and-play device, so you play games immediately without any driver installation. Genius Trio Racer F1 is priced at Rs 3,200. It come with a warranty period of 1 year and is available ex-stock.
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Asia Powercom launches AsiaPower SMPS Netgear 10 Gigabit Copper Switches Netgear has expanded its switching services with a full range of 10 Gigabit Copper (10GBASE-T) switches for small and medium-sized businesses (SMBs). The Netgear ProSafe 24-port 10 Gigabit Copper M7100 series Managed Switch is available in India for Rs.4, 79,400 (approx). The ProSafe 12-port 10 Gigabit Smart Switch will begin shipping late in the first quarter for Rs.1,50,000(approx.) and the ProSafe 8-port 10 Gigabit Plus Switch is also currently available at a price point of Rs.84,000 (approx.).
Asia Powercom has launched AsiaPower SMPS for PCs. The SMPS gives stable & surge free power to computer, protecting and preventing damage to motherboard & CPU. AsiaPower SMPS supports both Intel and AMD platforms. AsiaPower SMPS helps is achieving energy efficiency of more than 80% by providing the required cooling and pulling out the excess heat generated by the system. Power circuitry of the PSUs provides stable voltages and exceptionally low ripple & noise. These PSUs include real-time monitoring of temperature and power efficiency. With 80mm fan and sleeved wires, the SMPS delivers excellent airflow to the environment while running silently and effectively.
AsiaPower SMPS is priced at Rs. 999. The product carries a warranty of 3 years and available ex-stock.
Asus GeForce GTX 650-E Graphics Card Asus has announced global availability of the GeForce GTX 650-E, a motherboard buspowered DirectX 11.1 graphics card that’s ideal for desktop PCs with low-wattage power supplies The GeForce GTX 650-E combines DirectX 11.1 compatibility and 28nm NVIDIA GPU technology with a mere 60W power consumption, making it a very appealing upgrade option for users looking for a high-performance graphics card at an affordable price. The Asus GeForce GTX 650-E offers a quick and accessible upgrade for customers interested in affordable NVIDIA 28nm GPU technology. GTX 650-E delivers greater performance when used with the bundled GPU Tweak utility. A user-friendly interface offers easy adjustment of GPU and memory speeds, voltages, and fan RPM for straightforward overclocking control.
ArrayShield extends IDAS Two Factor Authentication Platform Genius SP-i320 Portable Music Player ArrayShield has announced that its IDAS pattern based two-factor authentication platform can now protect Windows, Linux, UNIX and Solaris servers running in the cloud from multiple hacking attacks. ArrayShield Two Factor Authentication provides greater levels of security, flexibility and functionality for those managing servers in public and hybrid cloud environments. ArrayShield IDAS is available in both on-premise and managed service offering delivered as Software-as-a-Service (SaaS). ArrayShield offers critical security controls for servers running on the cloud, allowing companies to adopt servers in public cloud/data center seamlessly.
Inspan Infotech has launched SP-i320 Portable Music Player with Speaker from Genius. Genius SP-i320 is an advanced combination of a portable MP3 player (PMP) and loud speaker. SP-i320 is a well designed solution to play music anywhere. Plug in any USB storage device and one can play music without using other music playing devices. Control is easy, just slide the knob to turn on/off, adjust volume, and functional keys to play or select music. In additional to a headphone-out jack, one can listen to MP3 music privately. Also, it has one more AUX-in jack so that one can connect to a notebook, iPod, cell phone or any electronic device through a standard 3.5mm jack. With the Genius-
Link, you can connect multiple SP-i320 Genius portable speakers in a row to bring more stereo and richer sound for better music experience. SP-i320 has a built in rechargeable lithium battery . Genius SP-i320 is priced at Rs 1,800 and is available in Blue, Bronze, Firebrick or Olive color.
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Fujitsu Ultrabook LIFEBOOK AH552/SL
Asus RT–AC66U Wi- Fi router and AiCloud service Asus has launched the Asus RTAC66U - a 5th gen dual-band WiFi router and the launch platform for the new Asus AiCloud service. . The 5GHz band supports up to 1.3Gbps, exceeding current Gigabit wired transmission and 3X faster than 802.11n. The RT-AC66U offers smooth lag-resistant multitasking and super-fast streaming. Asus AiCloud is smart and easy mobile application that brings Asus cloud experience to iOS and Android.
Sophos extends UTM to the Enterprise Sophos has strengthened its network security offerings with two enhanced highend Unified Threat Management (UTM) appliances, Sophos UTM 525 and 625, and the new Sophos RED 50 (Remote Ethernet Device), the first security solution to offer complete and centrally managed Unified Threat Management for medium-sized branch offices. With these updates and additions, Sophos extends UTM, Next Generation Firewall, and branch office security to the enterprise by improving throughput speeds and performance as well as offering additional flexible deployment options. Sophos RED 50 also comes with a 4port gigabit switch and two gigabit wide area network interfaces. These ports can be connected to two Internet connections.
Fujitsu India has launched the Fujitsu LIFEBOOK AH552/SL; combines outstanding performance with an eye-catching. The notebook is now available exstock in India and is available at pricepoint of Rs. 61,900/-. For a Notebook with a large screen, the Fujitsu LIFEBOOK AH552/SL is an extra-slim design packed with basic performance for daily application. And the stylish aluminum cover is available in classy black or a striking red, so it even matches your individual preferences. The perfect companion! The 39.6 cm (15.6-inch) Fujitsu LIFEBOOK AH552/SL comes with only 25.4 mm in height and weight of 2.2 kg it fits
into nearly every bag. Thanks to integrated WLAN and Bluetooth one can work anytime and anywhere and the elegant aluminum cover gives you the headturning looks. This function is available with certain USB ports.
RAPOO 5.6mm E9080 Wireless Touchpad Keyboard RAPOO has launched its feature rich wireless touchpad keyboard - E9080. It is designed to address the requirement of wireless speed and comfort level for home theatre PC (HTPC) and boardroom presentation setups where PC is connected to a big screen. It is a ‘floating’ controller that will allow one to direct the action from anywhere in the room. The E9080 connects using 2.4GHz wireless, via a miniature USB 2.0 receiver. E9080 is a full-sized 101-key keyboard, set into an attractive brushed stainlesssteel back plate. The QWERTY portion has 82 physical keys and a multi-touch surface for 19-button numeric keypad. RAPOO E9080 wireless touchpad keyboard comes with the MRP of Rs.4,629. It comes with 2 years replacement warranty and available ex-stock.
STMicroelectronics Universal Lighting Controller STMicroelectronics has introduced the world’s first programmable digital controller specifically optimized for lighting and power-supply applications, the new STLUX385 (Masterlux platform) simplifies the design of traditional power-conversion topologies, enabling faster development of innovative lighting systems. The key to the new possibilities for improving the performance of LED, fluorescent and HID (High-Intensity Discharge) lighting systems is the STLUX385’s combination of a proven, cost-effective STM8 microprocessor core and a unique set of peripherals aimed at simplifying the design
of the lighting power supply and digital control of the lights. Depending on factors such as the lighting technology used, the input power source (AC or DC), dimming requirements and safety or reliability issues, many different types of power conversion and control topologies are required in the current and emerging lighting applications. The STLUX385 allows sophisticated lighting systems that currently require the use of expensive external Digital Signal Processors to be produced with shorter time-to-market and lower costs.
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Fortune 9 smartphone
HTC introduces HTC Butterfly HTC Corporation announced the availability in India of HTC Butterfly, the ultimate smartphone and the first with a full HD 1080p display. HTC Butterfly not only offers the first full HD 1080p display with the highest pixel density of any smartphone, but also features the latest Qualcomm Snapdragon quad-core processor, HTC Sense 4+ and Android Jelly Bean.HTC Butterfly is priced at Rs 45,990/- and MRP of Rs 49,900/-.
Corsair USB 3.0 Flash Drives Corsair has announced the Flash Voyager GT Turbo flash drives, the world’s fastest native USB 3.0 flash drives. Available in 128GB, 64GB, and 32GB capacities, the new flash drives deliver affordable, leadingedge file transfer speeds previously only available in far more expensive “USB 3.0 to SATA bridge” based drives. The Flash Voyager GT Turbo USB 3.0 flash drives are housed in a sleek, sturdy, brushed metal housing with a convenient capless design. The new flash drives deliver transfer speeds neverbefore-seen in a native USB 3.0 flash drive, with read speeds of up to 260 MB/s and write speeds of up to 235 MB/s, 1.7times faster than other native USB 3.0 flash drives.
Fortune has introduced the Josh Mobile, Fortune 9 smartphone. A dual SIM phone running on Android 2.3.6, the Fortune can deceive cynics by offering a multitude of solid features. First up, it has 2 GB RAM backed by a 1GHz processor, which means if the gadget is loaded and multitasking is the need of the hour, it will deliver with impressive speed. Moreover, its 1650 maH super-strong battery will ensure you don’t drain out of battery while doing the above. There are a gamut of ways in which the Fortune 9 stays true of its ‘Josh’ branding. Whether it’s the 3.2 MP camera (with a VGA front camera) or the elegant, 4-inch
touch screen, it’s built to give much excitement at work or leisure. Fortune’s OS makes it a playground for fun via applications and the Google Play Store that lends meaning to its various features. And with GPRS, GPS, Wi-Fi and an in-built flash light, you’d be happy you have the Fortune 9 by your side at all times. Josh Mobile is priced at just ` 6,199/-.
Inspan Infotech has launched SP-i177 Mini Portable Speaker from Genius Genius SP-i177 mini portable speaker can be linked with other portable speakers to enjoy louder music. It uses an advanced digital Class-D amplifier for clear sound. SP-i177 has a 40mm speaker unit, which brings-in incredible deeper bass sound. One can share their favorite music with family and friends anywhere for up to eight hours with the built-in battery. Battery can be charged through USB port of a PC/laptop. No adapter is necessary; use SP-i177 with any notebook, cell phone, iPad, iPod, iPhone, MP3/ MP4 player or CD player that has a standard 3.5mm audio input. Genius SP-i177 is priced at Rs 1,070.
F&D A100 Multimedia Player F&D has introduced the A100 multimedia player, a useful companion for all kinds of music lovers. Users can simply plug and explore a vast universe of multimedia content effortlessly simply by plugging in to the USB or the card slot, supporting MMC/MS/SD memory cards of any device in home : LCD/LED/Laptop/ TV(with USB)/Music System/Home Theatre etc. View and enjoy your photos in a JPG format directly on your widescreen TV. Turn your living room into a photo gallery and share memories with your friends and family. Play videos and enjoy a comprehensive range of video formats - from high definition formats such as .DAT , .OB, .MPG, .AVI without the hassle of convert-
ing files. Just press ‘Play’ to start watching videos or movies in superb cinematic quality, delivered in vivid surround sound. Not to forget F&D’s core promise, excellent sound, the A100 will help you add another dimension to your favourite music – be it in MP3 or WMA formats – by giving crystal clear sound. Priced at Rs 1285/ -, the A100 is undoubtedly the most attractive buy in its category.
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Digisol DG-FS1008PF/E and DG-FS1008PH
ADATA UD310 and Choice UC500 ADATA has announced 2 new USB Flash drives, the DashDrive Durable UD310 and DashDrive Choice UC500. Both models will be available in 8, 16 and 32GB capacity. The DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of sparkling gold and red. Both models will be available with ADATA distributors/regional distributors and their channel partners across India at price ranging upward of Rs 450 for a 8GB up to a Rs 1800 for 32GB.
Sophos Mobile Device Management for Android Environments Sophos announced the latest version of its award-winning mobile device management (MDM) solution, Sophos Mobile Control 3.0, which is offered both onpremise and as-a-service. This version includes support for Samsung SAFE devices, granting tighter control over how devices are used and making BYOD (bring your own device) policies easier to define and enforce. It also provides integration with Sophos Mobile Security 2.0, which protects Android smartphones and tablets from malicious apps. The newest version of Sophos Mobile Control integrates with Sophos Mobile Security, providing enhanced security for Androids.
Digisol has introduced its two new 8 ports Fast Ethernet unmanaged Switches DG-FS1008PF/E and DG-FS1008PH with PoE Ports. These switches are designed to enhance network performance in a compact form factor. These switches offer 10/100Mbps Ethernet PoE port complaint with IEEE 802.3af. The DGFS1008PF/E offers 8 fast Ethernet PoE ports and DG-FS1008PH offers 4 fast Ethernet PoE ports. Thus these switches are an ideal solution for small Ethernet workgroups and applications requiring PoE. These switches uses store and forward packet switching technology which ensures reliable data transfer. The switches also support automatic MDI/MDI-X detection which eliminates the need of a
cross over cables or dedicated uplink ports. The switch has a sturdy and versatile desktop design which can also be mounted in a network rack. These new switches supports data transfer at an average of 200Mbps per port in full duplex mode. The feature rich Digisol DG-FS1008PF/E and DGFS1008PH are available at an approximate street price of Rs. 8800/- and Rs. 6100/- respectively.
ViewSonic introduces VX70Smh-LED Series ViewSonic has announced its brand new VX70SmhLED Series with Professional Grade IPS LED Panel in a Stylish Frameless Bezel Design, available in optional sizes 27" VX2770Smh-LED and 23" VX2370Smh-LED. The VX70Smh-LED Series features a professional grade widescreen SuperClear IPS panel with a frameless bezel for displays that look as good as they perform. This environmentally friendly, mercury-free Series delivers an energy savings of up to 40% against comparatively sized displays. ViewSonic’s Eco-mode feature furthers these savings by helping extend display life. Teamed with a standard 3year limited warranty and the industry’s best pixel performance policy. The 27" VX2770Smh-LED is priced at Rs. 24000 and 23" VX2370Smh-LED, Rs.13500 are now available in India.
Genius KB-M205 Multimedia Keyboard Taiwan –based Genius presents a new generation of multimedia keyboard, experience the Genius desktop keyboard KBM205, the low profile key cap structure provides maximum typing comfort and a quiet typing experience. There are six keys for media control and Internet access, giving you one touch controls to access music, volume and the internet so you can accomplish tasks faster. In addition, a spill resistant design protects the keyboard from accidental spills. The KB – M205 classic black and red finish provides a sleek, eye catching design with durability to match and it is expected
to be the most popular multimedia keyboard this year KEY FEATURES • Simple style and low profile keycap for quiet typing • 6 Hot keys for easy control of your favorite music and videos • Spill resistant design
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Cooler Master HAF XB Enthusiasts Chassis
iBall L’OR Gold series iBall has introducedthe L’OR Gold series. The Jaron 5 headphones from the L’OR Gold range is just the perfect example of the effort and craftsmanship that has gone into designing the series. Solo 3 is a USB headphone with mic that is designed to deliver superior sound unlike any other devices in its category. The Jaron 5 retails at Rs. 3,499/- and the Solo 3 at Rs. 1,699/-, making them very pocket friendly for sound lovers.
Cooler Master has announced the launch of its most innovative chassis to date, the HAF XB (window version). Combining the superior cooling prowess of our HAF series with the compactness of a TestBench, the HAF XB packs a mean punch! Whether you are an enthusiast, an overclocker or a LAN party goer, the HAF XB will appeal to all courtesy its excellent set of features, stellar performance and an equally amazing price. HAF XB’s innovative form factor sets a new benchmark offering enormous space and unlimited flexibility in a compact LAN box. The top panel gets an acrylic window so you can show-off your rig in
style! The HAF XB supports two 120mm fans in the front, a large 200mm on the top and a 120mm and two 80mm fans on the rear panel enabling excellent ventilation. The HAF XB (window version) is priced at an MRP of Rs 8,499/- and carries one year warranty. The product is available ex-stock and will be distributed by Acro Engineering Company across India.
Zebronics Valentino music sharing kit Zebronics has introduced the special Valentino Accessory Pack – an attractive and trendy set of two earphones along with a Y-shaped splitter – all so that you can share your favourite music with your loved one. The combo enables non-stop playback of your music or video files on the go. So wherever you are, enjoy the thumping beat from your device together with your partner. There is no need to carry two media players or tablets as the splitter will let both of you enjoy the same music with just a single device. The attractively designed splitter can be connected to any device featuring a standard 3.5mm jack socket and comes with protective caps to prevent damage to the connectors. The marvellously designed accessory is available at a price of just Rs. 499.
NICE Cloud-Based Workforce OptimizaInspan launches 7.2Mbps Dongle with tion Suite Voice from Mercury NICE Systems has announced the launch of its cloud-based Workforce Optimization (WFO) suite, the first to offer full capabilities for Recording, Quality Management, Analytics , Workforce Management, Performance Management, Incentive Compensation Management, and Voice of the Customer, all deployed in the cloud. These solutions are offered as Hosted or as Software as a Service (SaaS) to provide customers greater flexibility, lower upfront costs, and faster implementation. According to DMG Consulting’s 2012-2013 Cloud-Based Contact Center Infrastructure Market Report, the number of cloud-based contact center seats grew by 80.2 percent in 2011, following a 42.4 percent increase in 2010.
Inspan Infotech has launched 7.2Mbps dongle with voice feature M720V and without voice feature M730D from Mercury. Mercury M730D gets one instantly connected to internet with speed up to 7.2Mbps and an upload speed up to 5.2Mbps. It allows you to chat with friends, surf on internet, watch videos and enjoy music. Mercury M720V gives you all the features of M730D and in addition one can make calls through their PCs and laptops too. Mercury M730D is priced at Rs 1,550/-. Mercury M720V is priced at Rs 1,650/-.
All the above dongles come with a warranty period of 1 year
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RAPOO enters India and appoints
Unistal Quick Recovery range of products Unistal has announced the release of Quick Recovery for VMware, another data recovery product in its Quick Recovery product range. Quick Recovery for VMware is effective and result-oriented software. It recovers data deleted from storage disk, Partitions, using the Shift Delete keys or from Recycle Bin existing in .vmdk file. VMware which stands for “Virtual Machine” is widely- installed operating system that can host other operating systems.
Simmtronics 10 inch tablet XPAD X-1010 Simmtronics semiconductors has manufactured theXPAD X-1010, cheapest 10.1 inch tablet in India. The Android 4.0 ICS based Simmtronics XPad X1010 features 10.1 inch display & 1.2 GHz – A8 cortex processor. The tablet has 1 GB RAM with capacitive multi touch and a healthy 1024 x 600 pixel resolution. XPad X1010 has 8 GB of internal memory and supports up to 32 GB of expandable memory. Tablet also comes with a VGA camera in the front for video chat. X1010 has a powerful5600 mAh Lithium polymer battery with claimed 150 hours of back up and six hours of internet browsing time. The XPAD X-1010is available at a price point of Rs.8499.
RAPOO, the Global wireless giant in providing cutting-edge wireless peripheral products, entered the Indian market and, have appointed Savera Marketing Agency Pvt. Ltd. and Creative Peripherals & Distribution Pvt. Ltd. as major regional distributors in India. Savera will introduce and distribute the entire range of RAPOO products in Northern & Eastern India, whereas Creative will distribute the same in Western India, and Southern India regional distributor will be coming on board by very soon. With the corporate philosophy ‘Wireless Your Life’, RAPOO is the first enduser brand to launch 5.8 GHz wireless technology in input devices like keyboard and mice. RAPOO is a globally well known brand for its world class wireless
peripheral products in the categories of wireless keyboards, wireless mice, combo of wireless keyboard & mice, wireless headsets, wireless headphones, combo of wireless headset & headphone, and wireless speakers. RAPOO has won three IF design Awards for its Blade series of keyboards in 2012.
Go Tech launches attractive funTab 2G Talk Go Tech Digital has announced the launch of most awaited tablet– funTab “2G Talk” at Rs. 6,999/-.This tablet is a unique blend of voice calling capability along with fun,entertainment and promises to deliver a high-quality and engaging consumer experience. This limited edition tablet is unique amalgamation of fun and work applications and astounding technological features. The tablet comes with tech-rich features like a Capacitive Touch screen; Android 4.0.3 platform; a 7 inch 800*480 Resolution LCD, in addition to a high performance and low power CPU. The tablet comes with a 2 MP rear Camera and VGA front Camera, along with 512 DDRIII RAM, with an internal memory of 4GB expandable to 32GB.
Genius NX- Eco BlueEye Notebook Mouse Genius has introduced the Genius NXEco mouse, experience the most Ecofriendly wireless mouse in the Genius ECO family. The NX-ECO is an ECO friendly wireless BlueEye mouse that gives a whole new meaning to the term “batteries not included”, as the state of the art battery free design renders batteries obsoletel simply plug the Micro USB rechargeable cable into your computer’s USB and the wireless BlueEye mouse is fully charged within three minute! What’s more, the novel built-in ultra-capacitor allows the NX-ECO wireless mouse to be recharged approximately 100,000 times.
The Genius BlueEye technology with 2.4 GHz bi-directional technology, lets one work virtually anywhere at distance of up to 15 meter. NX-ECO features a dpi button that allows one to instantly witch dpi between 800 and 1600, so one can adjust the mouse for speed and precision.
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Scheme omo tions Schemess & Pr Promo omotions
Quick Heal four-month long Super Bonanza contest Mercury Bonanza Scheme for Channel Partners Kobian has announced its special scheme - Mercury Bonanza for its partners. The scheme covers all Mercury products and is designed for Pan India channel partners. The scheme is designed for partners to work on a wide range of products and earn attractive rewards like Bangkok trips, LCD television, Tablets and LED Monitors. The schemes are valid from 1st January 2013 to 31st March 2013 and valid for purchases billed out from Kobian authorized distributors.
Antec Rebate Scheme for Resellers in South Antec has announced special rebate program exclusively for the resellers in South India. Resellers are entitled to avail a rebate of USD 3 to 11 on sale of each cabinet and/or PSUs, the offer is on selected range of Antec cabinets and PSUs. Regional distributors Compage Computers for Andra Pradesh and Devraj Computers for Karnataka, Tamil Nadu & Kerala will run this program for Antec in their respective regions. The scheme continues till the stock lasts of the selected range of Antec cabinets and PSUs. However, above schemes cannot be merged or clubbed with any other scheme that may be running at that time. Antec reserves all rights of execution, alternation and will entertain all the scheme claims via the distributors.
Quick Heal Technologies has launched a four-month long Super Bonanza Contest beginning January, 2013. The contest will continue till April 30, 2012. The Quick Heal products that will be part of the contest include Quick Heal Antivirus Pro 2013, Quick Heal Internet Security 2013, Quick Heal Total Security 2013 and Quick Heal Mobile Security for Android & Blackberry. The gifts under the contest include Hyundai EON D-Lite(S), Yamaha FZS Bikes, LED 40/42 inch 3D, Sony Vaio Laptop, 5.1 Multimedia Speakers, Titan Fast Track Watches, QH Mobile Security 1 year freedom packs and additional li-
cense validity up to 12 months. Customers buying Quick Heal products from January 1, 2013 onwards will have to activate them within April 30, 2013 to enter the contest. Once the product is activated, they will have to log on to www.quickheal.com/offer and enter the Quick Heal product key and the scratch card coupon code which will be a unique number inserted in every single user boxes for the products included in the scheme.
Strontium USB Reward Scheme for its Resellers Strontium Technology has announced a two-month duration special channel incentive scheme. The scheme covers the entire range of Strontium Flash Drives purchased from the authorised distributors. Strontium USB Reward scheme is designed for pan India and valid till 15th April 2013. The special scheme will entitle the partners to avail this offer and earn rewards at the time of buying from the respective distributors. The Resellers or Retailers have to buy the desired quantity in a single invoice from their authorized distributors viz. Hundia Infosolution, KBC Computech, OSR Distribution, Shree Computers Sales and Redington India Limited to the avail the free reward. Details of the scheme is available at http://www.strontium.biz/usb-scheme
Trend Micro announces schemes for Channel Partners Trend Micro has announced a scheme for Channel Partners. The partners stand a chance to win exciting prizes or earn more on the basis of accruing points on buying/ selling of Titanium Antivirus Products. Trend Micro has various schemes planned this quarter for the benefit of their partners. One of the schemes implies that on selling maximum units of Titanium Products, partners can earn a specified amount per unit that they register. The scheme encompasses different format for Systems Integrators Partners and Resellers & Sales Persons. This scheme is valid up to March 31, 2013.
The other scheme is on the basis of points accrued on buying the Titanium Products. There are specific points for different Titanium Product range. Partners stand chance to win exciting prizes like Cutlery Set, Gym Bag, Philips Headset, Jaipan Pop up Toaster or Bajaj Steam Iron, Debit Card (Worth Rs. 1290, Rs 1995 or Rs. 2800) depending on the points.
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RNI No.2003\14367
Registered No: KL/CT/155/2011-13 FEBRUARY 2013 36