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INFOFRIEND JANUARY 2013
CBF VIII gets roaring response
Publisher & Managing Editor Betson Mathai
Chief Editor
Shajan Ponnamattom
Editor
Anjana Rajendran
Sub Editor
Amritha S.M.
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The first phase of CBF VIII has started with a big bang and in just 19 days and 25 cities, over 2000 partners have participated. This turnout is unprecedented and contrary to our belief that partners are losing interest in roadshows & events. All the credit goes to the innovative concept which is Win IT with a combination of buzzer and paying card game. Partners are all appreciative of Rashi creating this format where desired message is passed on in the interactive. Also super hit is the display of Asus Pad phone and 3D Monitors. Infact there have been on the spot order booking for many new products.
Jalgoan – 120 partners, Bhillai-130 partners, Thrisuur-100 partners and Bhatinda-90 partners is testimonial of the success. Many CBF VIII events were held on working weekdays, yet the response was phenomenal with partners being a part of the event till the end. With 14 cities still to go and the Rashi team is high and full of positive spirits. Rajesh Goenka, VP- Marketing & Sales, Rashi Peripherals Pvt. Ltd. says “We are very happy with the tremendous success we have received in the first phase. Our teams are fully prepared to engage the partners with constant enthusiasm so that they WIN IT.”
Bitdefender – The Rise of the Dragon Wolf By the year 2000, Bitdefender became the first antivirus company in the world to offer intelligent updating. It was the first of many global trends the company would set. Bitdefender had found its calling and carved out a reputation as an innovator. Close on the heels of the intelligent updates, Bitdefender became the first antivirus product to include an application firewall. The company revolutionized the antivirus industry with MIDAS, the Malware Intrusion Detection Advanced System. Bitdefender pulled further ahead by releasing its hourly update system and its proprietary anti-spam technology in 2003 and 2004. The new Bitdefender corporate image reflects the concept of “the mind that never sleeps” and it embodies the qualities of the sleek mythological wolf: predator instincts, always ready for battle, always the first to explore new territories. Nowadays, Bitdefender combines cutting edge antimalware technologies with anti-spam and anti-phishing modules, firewalls and intrusion detection to offer com-
plete protection for Internet users around the world, around the clock. The antimalware technology fights viruses, worms, Trojans, spyware and rootkits by scanning, detecting, disinfecting and cleaning the system. Bitdefender detection methods are multiple and vary from signaturebased and heuristic-based detections to behavior analysis, also known by the name of Active Virus Control that continuously monitors each program running on the PC, as it executes, and notes any malware-like actions. Each of these actions is scored and, when a given threshold is reached, the process is reported as harmful. Bitdefender TuneUp increases PCs’
speed, stability and performance through automated optimizations. Bitdefender Total Security, Bitdefender Internet Security, Bitdefender Antivirus Plus, and Bitdefender Sphere offer the best protection to end-users. With state-of-theart antiphishing & antispam modules, excellent firewall and anti-virus protection, Bitdefender Total Security and Bitdefender Sphere protect all aspects of the user’s digital life, both online and offline. The Bitdefender Anti-Theft product is the invisible application that discreetly protects mobile devices from afar, in case they get lost or stolen.In 2011 and 2012, Bitdefender has come out #1 worldwide in seven rounds of testing by AV TEST, the independent antivirus testing organization. Numerous trials by AV-Comparatives, another leading independent testing organization, have placed Bitdefender on top of the industry, with a protection rate of 99.6 percent that earned it the coveted Advanced + Award. The world of malware, and the global industry devoted to fighting it, is rapidly changing.
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National Updates
Simmtronics signs exclusive tie-up for Wi-Fi services Simmtronics Semiconductors Ltd., India’s only Tablet Manufacturer with a production capacity of over 400,000 tablets per month has signed an exclusive tie up forWi-Fi service across the country. With this tie up SimmtronicsXpad users will be able to enjoy free Wi-Fi services at over 5000Wi-Fi hotspots in all across the country. This is the 1st time any tablet manufacturer in India has done such a tie-up. The Simmtronics XPAD user can access free Wi-Fiin stores by just registering with a scratch card provided by Simmtronics .
Asus Servers Power Energy-Efficient GPU-Based Supercomputer Asus ESC4000/FDR G2 HPC servers have been chosen to meet the needs of the SANAM HPC cluster used by the Frankfurt Institute for Advanced Studies (FIAS) in Germany and the King Abdulaziz City for Science and Technology (KACST) in Saudi Arabia. The ESC4000/FDR G2 was picked for SANAM supercomputer usage in fields such as petroleum, aerospace, bioinformatics and weather forecasting.
TP-Link 300Mbps Wireless N Router TL-WR841N wins Zero1 Award from Digit Magazine In a review of wireless routers in Digit magazine (Dec 2012), TP-LINK’s TLWR841N stood out from the other competitors by showing the best performance and for which it was deservedly honored with the “Digit Zero1” Award. According to the Digit magazine, “The best performing router in our tests so far, this single-band router was almost twice as fast as most competing dual-band routers selling at more than three times the price.
The signal strength was also excellent. This much performance at such a low price nets this router our Zero1 award.” The TP-Link TL-WR841N has been a winner all along. It has won major accolades including Best Performer Award from Digit Magazine, 2012, India, E-Zone Choice award from E-zone magazine, 2012, HongKong and also the prize-performance award from CHIP online, 2011, Germany.
neoteric conducts Partners’ Meet for Intel in Surat Following the success of the Channel Partners’ Meet in Coimbatore, neoteric infomatique limited, one of the leading value-added National Distributors successfully conducted a Channel Partners’ Meet in Surat on the 28st of December, 2012 to promote and generate product awareness for Intel’s latest state-of-the-art products amongst the partner community. The event received a great response from partners in Surat. Conducted by Xplore & Evolve, these events are a part of neoteric’s go-to-market strategy with which it enables vendors and channel partners to work towards better business understanding and growth.
Array Networks appoints Kaizen Infoserve as their RMA Service Provider Array Networks has appointed Kaizen Infoserve engineering services provider, as their RMA service provider. Kaizen’s focused and neutral RMA services across PAN India will fuel Array Networks’ long awaited plan of offering gold class support to its customers, while expanding support services across India. Array Networks will now be able to of-
fer 4 hour/standard NBD replacement service to customers with gold level support agreements.
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National Updates
Management change at NXP NXP Semiconductors N.V. has announced that Hans Rijns and Dave French will jointly take responsibility for the NXP R&D function per immediate effect. Hans Rijns is appointed Chief Technology Officer. In his role as CTO, Hans Rijns will primarily focus his efforts on innovation and technology strategies. Dave French, in his role of EVP of R&D, will focus his attention on engineering related aspects like R&D productivity and time-to-market.
TP-LINK debuts new family of SOHO and Mobile Networking Solutions at CES TP-LINK will debut at the 2013 International CES a comprehensive family of wireless small office, home and mobile connectivity products designed to strengthen the company’s leadership in WLAN and Broadband CPE devices. Heading off the CES announcements is TP-LINK’s flagship 802.11ac AC1750 Wireless Dual Band Gigabit Router (TLWDR7500), which provides 1750Mbps
wireless speeds (3 times faster than 802.11n), simultaneous dual band, Gigabit ports, and dual USB sharing ports. TLWDR7500 is compatible with next generation Wi-Fi devices and backward compatible with 802.11b/g/n devices. The router’s built-in media server allows users to play music, video and view photos with Windows media player, PS3 or X-Box 360.
ROCCAT debuts 2013 lineup at CES 2013 ROCCAT will be showing its new product developments in gaming peripherals and software at CES in Las Vegas on January 8 - 11, 2013. Some of the ROCCAT highlights at this year’s show will include the brand’s first-ever mechanical keyboard and the first software project for the company from Hamburg, Germany – the Power-Grid app, which has now passed Beta testing. In addition, several ROCCAT products at CES are newly available to US gamers, including the gaming mice Kone XTD and Kone Pure along with the multicolor gaming keyboard Isku FX. ROCCAT founder and CEO, René Korte, on the significance of CES for the company: “We announced ROCCAT’s entrance to the American market here exactly 12 months ago. The feedback from gamers and media worldwide has been overwhelmingly positive and we’re here again to prove that ROCCAT sets the rules when it comes to gaming peripherals”.
Brocade names Lloyd Carney as Chief Executive Officer Brocade has announced that its Board of Directors unanimously appointed networking industry veteran Lloyd Carney to the position of chief executive officer effective immediately. In addition to his role as CEO, Mr. Carney will join Brocade’s board of directors. Mr. Carney succeeds Michael Klayko, who has served as CEO since 2005.
Rashi Peripheral conducts training exclusively for NB Champions In line with current market trends where Notebook & tablets business are on the ramp up, Rashi Peripherals conducted an exclusive training program for its all India Champions who manage NB & related business. In this two day grilling session on 12th & 13th January where the Champions were given training to the core by various vendors namely Asus, HP & Lenovo. Following every session were tests to measure their understanding and distinct winners
won certifications. Such was the enthusiasm to the Champions that the participation was 100% despite being planned on Sat & Sun and pre-sankranti festival.
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Coverstory
Great hopes for
2013 2012 was the year when India showed an inclination towards tablets and smart devices. The epicenter of communication and business is gradually shifting from the the PCs & Notebooks to wireless devices – Smartphones, Tablets, Netbooks and Cell phones. This migration is reflected in the increased adoption rate of Smart-
phones and mobile operating systems across continents and communities. The overall tablet market recorded sales of 1.1 million units in the July-September quarter of 2012 with Samsung leading the pack. The Korean chaebol cornered a 23.9% share, followed by Micromax at second position
with 15.3% share and Datawind at third position with a 12.3% share, in terms of sales, as per data released by a research firm. The Indian tablet market is likely to have grown to 3 million units in 2012 while it is expected to double in 2013, said Cybermedia Research. The study pointed out that in July- September 2012 tablet sales touched 1.1 million units to grow 99.3% on a quarter-on-quarter basis. The tablets are likely to face a tough challenge in 2013 from ultrabooks from users looking for content. The low PC penetration may be the reason why tablets may lose to notebooks — the 20 million who have a PC may look at a tablet, but not the 80 million who don’t because they will first want to buy a PC. The smartphone market in India has seen an unprecedented growth with increased users accessing the internet
F&D had a remarkable year in 2012 Rajnesh Sinha-VP, F&D How would you evaluate the channel market in 2012?
with additional doses of amplification making their presence felt in the market. Spends shall be higher on high end products such as Home Theater system etc.
The global market scenario majorly affected the channel market in the Year 2012, which led to major consolidation in the Industry. The strong financial partners have showcased real time growth parallel to which lot of city level players have mushroomed strongly.
Please share the new products lined up for 2013. We shall be launching series of products in the Year 2013. Among those, the most awaited range from our end shall be the “Tall Boy Range” and also a unique range of “wireless products”. Both these categories shall be in the limelight for the coming year. Parallel to this we shall also see PC Multimedia Speakers from the house of F&D.
What have been the milestone achievements for your company in 2012? The Year 2012 has been quite remarkable for F&D. In 2012 F&D has introduced series of products catering to different market audience keeping customers need and satisfaction at focus. The year also saw several multimedia, laptop speakers; docking stations being launched from the house of F&D. F&D designs great sounding affordable speakers. Among all the accomplishments, F&D takes pride for introducing many products that were firsts in the market. F&D is the first brand to launch Full Bluetooth range of speakers.
from the market?
Global economy shows improvement hence we shall see growth in all the categories and if rightly said there shall be great demand for the advanced Techie Products. Audio Industry shall be in the positive range both in the growth and revenue perspective. Additionally, we shall also see speakers What are your expectations in 2013
What is your message to channel partners? In the mere future you shall see series of channel initiatives that shall further endorse company’s ongoing objective of creating value for customer by providing world-class design of product at affordable price. We shall also increase the reach of the brand in smaller districts and towns without compromising the profitability of channel.
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Coverstory
Commited to provide innovative products Unaez Quraishi, Sales & Distribution Director, System Business Group, ASUS India How would you evaluate the channel market in 2012?
As portfolios of various vendors have become ever more diversified and distributed, the scope and complexity will be witnessed consecutively. New technology-based effective options like Windows 8 will transform the market and will be an important driver for growth in 2013. An array of Windows products are set to be launched in the coming year and Windows 8 could be the next game changer for the tech landscape.
The channel market is important to us. It has emerged conspicuously and has witnessed an all-round development. The business prospects in India are prominently affirmative and the people have realized the importance of channel partners association. There is clearly greater value perceived by the channel eco system this year in terms of evolving to a level where they are moving from commodity sales to creating differentiation. With all these changes that are occurring, the channel community is leading to a more mature and holistic value creation chain within the IT Industry.
Please share the new products lined up for 2013. ASUS has always been skewed towards Innovation and Efficiency. We will be looking at increasing our stocks for the Windows 8 based tablets like the ASUS VivoTab TF600TG as well as the notebook segment. Additionally, we will continue to offer revolutionary products like Taichi in 2013.
What have been the milestone achievements for your company in 2012? We have been committed to provide innovative products that deliver excellent quality, reliability and performance that enhances the computing experience. With sophisticated craftsmanship and technology, we have launched products that have created their own niche in the market. In 2011, we had one National distributor and around four to six Regional distributors for our products. And in 2012, we collectively have two National distributors and fourteen Regional distributors, which is significant. Also, in view of the growing demand and great prospects, we have been immensely focused on escalating our retail presence this year. We have set up our exclusive retail stores all across India in various Tier II & Tier III cities and through mobile phones. Within the last few years itself, its growth has been astounding. A recent report by Cybermedia Research details how the smartphone arena in the country has expanded this year Android is the most favoured player and has a huge lead over its competition. According to the CMR report ‘Indian Mobile Handsets Market Review 2Q 2012’, which tech2.in.com came across,
towns, in order to provide access to all the upcoming and latest technology to the customers in the India market. We have successfully launched sixty Exclusive stores and are geared up to take the total to a hundred, by the year end. We endeavor to rollout products with a focus on Innovation, Efficiency and Environment. Some of our innovative products launched include Eee Pad Transformer Prime tablet, ASUS PadFone, ASUS ZENBOOK the incredible Ultrabook, G75VM the gaming laptop and our recent Windows 8 Line up include the revolutionary ASUS Taichi, VivoBooks S400 and F202 & VivoTab TF600TG.
What is your message to channel partners?
What are your expectations in 2013 from the market?
Channel partners are an integral part of our strategy for the Indian market and we have been working very closely with them. On a regular basis, we keep our partners informed on every development that takes place at our end. We will work towards enhancing the training programs for both products & technology—for our partners and this will help them in having a better understanding of our offerings. We will further focus on initiating strategic progress to increase the profitability of our partners. It will also assist them in enhancing their technical sales skills, lead generation, sales transaction progression apart from providing training and certification.
Android holds 56.4 per cent of the market in India. Its closest competitor is Symbian with a 17.4 per cent share. Next up is BlackBerry with its 12.1 per cent share, followed by Bada at an 8.5 per cent share. At the fag ends come in iOS with its 3.0 per cent share and Windows Mobile at a 2.6 per cent share. The report’s findings are based on the 5.50 million smartphone units shipped in the country between Jan-
uary and June 2012. Smartphones in India recorded a growth of 12.2 per cent in the same period while feature phones too grew at a rate of 16.9 per cent. Not surprisingly, Samsung lead the pack of smartphone players with its 41.6 per cent shipments, followed by Nokia at 19.2 per cent. RIM accounted for 12.1 per cent of the country’s shipments. According to Zinnov Management
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Products Explorer
Fortinet delivers Virtual Web Application Firewall Solution for Amazon Web Services Fortinet has announced the virtual machine version of its FortiWeb Web application firewall is now available on Amazon Web Services (AWS). With FortiWeb-VM, customers can deploy virtual Web application firewalls running on AWS in conjunction with other FortiGate security technologies running on their own internal network, all from a single, centralized management platform. This allows them to easily ex-
Kingmax UI-06 COB USB3.0 Flash Drive Kingmax has announced the launch of its remarkably compact, ultra-fast COB USB3.0 Flash drive. The UI-06 features high read and write rates and is built to last thanks to the waterproofing and dustproofing capabilities of PIP technology. The hardware is protected by smudge-resistant sandblasted metallic casing and is available in blue or gray. Market trends and user demands call for portable storage with faster transfer rates, ever more secure data storage, higher capacities and heady design. As a leading manufacturer of COB technology, Kingmax has combined faster components and dynamic compatibilities to create the powerful, pocketsized UI-06. This latest upgrade is backwards compatible with USB2.0, facilitating seamless transfers.
tend the power and flexibility of Fortinet security technologies to the AWS Cloud. FortiWeb-VM provides multiple protection layers against today’s threats that target Web applications, including application signatures, HTTP RFC compliance, auto-learn-based violations and data leak prevention. In addition, FortiWeb-VM automatically and dynamically profiles user activity to create a baseline of permissible activity.
Its real-time data analysis capabilities provide an analytics interface that helps organizations understand their Web application usage and maps requests to their geographic location. Unique to FortiWeb-VM is an integrated vulnerability scanner that provides detailed analyses of existing application vulnerabilities that complement its application firewall capabilities and is especially useful for PCI DSS compliance.
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Coverstory
Focus on channel ecosystem in 2013 Mr. Rajat Sahu - PMM Consumer - India & SAARC Trend Micro How would you evaluate the channel market in 2012?
basis we will continue announcing various schemes and promotional activities to help partners earn higher rewards.
The importance of Channel Market has been further distinguished in order to reach the desired target audience. The channel ecosystem has an important role towards a company’s growth today. It has become a two way process where companies are offering creative schemes and offers for their successful transactions and in return partners are adding value with their specialized services.
Please share the new products lined up for 2013. We have recently launched our principal product Titanium Maximum Security 6.0 Version. We would be subsequently looking at launching the latest versions of Internet Security and Mobile Security with major upgradation.
What is your message to channel partners?
What have been the milestone achievements for your company in 2012? The key achievements have been the gaining substantial traction for the consumer segment. We have aggressively focused on the consumer segment. As we were looking at expanding our consumer segment, we initiated partner recruitment exercise in various regions. We focused on training sessions on our products while extending value proposition simultaneously for our partners. One of the features that we had included in the Internet security products revolved around parental guidance. We sincerely paid attention towards the direction of managing threats coming through web, e-mail and file and hence looking at enhancing technology from endpoint to cloud computing environment. This technology that includes smart protection with co-relation in web, Consulting Pvt. Ltd, the $30 billion domestic information technology (IT) market is estimated to grow at 15-18% in 2013 on the back of increasing adoption of technology by Indian companies. More than 5,000 large enterprises and over 10 million small and medium businesses (SMBs) in the country are ready to adopt IT, according to the report. The India IT services market is forecast to reach $10.2 billion in 2013 a 12 percent increase from an estimated $9.1 billion in 2012, according to Gartner, Inc. India’s IT services market offers significant opportunities for IT services providers because of the increasing needs and
We would be focusing significantly on our channel ecosystem as they plays a crucial role in making our products and solutions widely available and we have new channel initiatives which are designed to empower and make them profitable. We are looking at expanding the number of new channel partners. On a regular
Our channel ecosystem plays a crucial role in making our products and solutions widely available and we have new channel initiatives which are designed to empower and make them profitable. Our partners work with us to develop profitable, sustainable businesses; we reward them with training, certification, specialization, business planning and marketing tools, as well as very competitive margins. We take regular initiative to further promote and empower our channel partners and simultaneously offer the best of value added services to our existing and prospective resellers with one purchase. We at Trend Micro consistently announce various schemes and promotional activities to help the channel partners and the sales people earn higher rewards for every successful transaction.
wants of IT buyers. As companies grow in size and scale, the market is likely to see larger IT services deals with more- sophisticated deal engagement practices. This market has a critical mass that is worth tapping into and has the potential to expand further with “as a service”-type service offerings. “Although India’s IT services growth rate has slowed in the past two years, the rate of growth remains relatively high,” said Arup Roy, principal research analyst. “Although India’s GDP growth has slowed in the past year because of global economic challenges, India’s GDP growth fundamentals are on relatively solid foot-
ing, driven primarily by growing domestic consumption. For this reason, GDP growth is expected to remain steady in the longer term. Services spending on the transparency and efficiency-related projects from the government, such asegovernance projects Unique Identification Authority of India and Accelerated Power Development and Reforms Programme, are expected to drive service spending.” Government infrastructure projects will strongly drive IT, along with the expansion of the financial services and manufacturing subsectors. All industry verticals have a high propensity and willingness to spend on IT promising a great year ahead.
e-mail and file was put in the consumer product as well.
What are your expectations in 2013 from the market?
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Topnotch Bullettin
New cabinets Sparrow • Designer Front panel • Matte Finish front panel • Handle at the top panel • 1x80 mm fan on the side panel • Front panel USB and audio ports • 3x3.5" devices (HDD) • 2 x 5.25" device (optical drives)
Bluetooth Headphone with mic USB to Ethernet 10/100 Mbps Blue Air Zebronics offers its customers a unique sound experience with the new headphone. The Blue Air features padded soft contact surfaces for optimum usage comfort. With a frequency response range of 20 HZ – 20000 HZ covering the full aural spectrum, it has been designed to provide excellent audio quality both while listening to music and making calls.
ZEB-UTE100
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Interview
Strengthening brand image of
Bitdefender across India Infofriend spoke with Mr. Pablo Puig Ruano, Sales Director-ROW, Bitdefender on the IT security solutions and Bitdefender’s expansion plans for India.
Mr. Pablo Puig Ruano, Sales Director-ROW, Bitdefender
As a leading anti-virus expert what are your plans for the Indian IT security market? What are the key areas that you are going to focus on? We appointed some distributors in the past but strategy and the approach did not meet our expectations. India for sure is one of the key markets for Bitdefender. So last year, we appointed Mr. Arghya Sanyal, South Asia Channel Director to drive the market not only for the Indian region but also focusing on the Asia region. Presently, we have a new distribution agreement with Venktron Digital systems which you
must be aware of. As the first step, we are focused on developing the Soho market, which is the fastest way to create brand awareness in the market. In this space, we are introducing an array of antivirus products. Then we will move into developing the enterprise channel by providing cloud solution and security for virtualization environment. We have started focusing on national distribution model to expand our market base. We are looking aggressively at the Indian market and intend to solidify our brand image and position as a leading AV
brand in India by end of this year. We are on the way to take bigger steps to expand the market reach. This year we are also planning to grow the head counts here. We plan to recruit technical people to help the distributors in implement the solutions for business and enterprise segments.
IT security is a continuous process. Is there a need for continuous focus on updating security solutions? Yes, for sure it is very important. The daily events are an important reminder to the ever increasing security threats worldwide. It is a serious problem not only ef-
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Interview fecting public institutions but also private institutions. All the antivirus companies especially Bitdefender experts are continuously working on bringing in newer and enhanced protection. The focus is both on Home and enterprise segment. The end customers are also increasingly aware of these factors.
What strategy is being adopted to empower the marketing of Bitdefender products? What are the key verticals being focused on? Bitdefender is progressively more focused on product solutions in business and enterprise. We have developed a unique solution with security for virtualization environment. We are focused on providing such superior solutions in the market. The consumer business is right now 60 – 65% of our incomes and it is the same for others too. So the consumer segment is an important part of our market. We cannot afford to ignore this market as consumers are the key factor in the business. They amount to a huge amount of revenue for the company. We are now specializing on developing solutions for companies from small companies to big enterprises while keeping in mind the interest of the consumers.
Bitdefender has been consistently bagging top awards in the market for anti virus solutions during the last five quarters. Different publications have voiced the success story of our security solutions. We have got the best results in terms of detection malware in the last six months. In the technical point of view, Bitdefender is ahead of its competitors. Several well known brands are utilizing the Bitdefender engine. This is the best proof that technically Bitdefender is at top of the game. The only shortcoming is that we are lacking on brand awareness.
Please share with us the product portfolio for the Indian market. the various solutions available with us. In India, we have already started distributing consumer products not only for home products but also for mobile segments. We have distribution agreement with Venktron who will be focusing on the promotion of these products. The next step is to focus on the enterprises segment. We are focused on developing solutions for the virtualization environment. Our approach is to move from the basic product market to the top. The first step in this is to gain greater brand awareness. The enterprises in India need to become aware of
Our focus in the future will be on providing wide choices of technical products
What are the distinct winning points of Bitdefender over its competitors? Bitdefender has been consistently bagging top awards in the market for anti virus solutions during the last five quarters. Different publications have voiced the success story of our security solutions. We have got the best results in terms of detection malware in the last six months. In the technical point of view, Bitdefender is ahead of its competitors. Several well
We have worked on increasing a widespread reach in terms of advertisements and marking a visual presence through different forms of marketing. Bitdefender is an established company worldwide. We have sole distribution agreement with Venktron who is our national distributor.
Mr. Arghya Sanyal, South Asia Channel Director, Bitdefender
known brands are utilizing the Bitdefender engine. This is the best proof that technically Bitdefender is at top of the game. The only shortcoming is that we are lacking on brand awareness. Bitdefender’s approach has been on investing the money in developing advanced and superior solutions. One of them was security for virtualization environment. We are one of the first companies to focus hugely on technical aspects. We have not invested on marketing and now we plan to strengthen our market reach. We also rely on our distributors in increasing our market reach. We strongly believe that no one else apart from local distributors have greater awareness about the market. The best way to move ahead in the business in each country is developing strong distributors. In 90% of the countries in the world, we are relying on strong distributors for developing the business and grow the business locally for Bitdefender. Infofriend spoke with Mr. Arghya Sanyal, South Asia Channel Director, Bitdefender on the channel centric plans for the Indian market.
What has been the market strategy in India? We have worked on increasing a widespread reach in terms of advertisements and marking a visual presence through different forms of marketing. Bitdefender is an established company worldwide. In India we have developed a strong focus from last June, we are already doing good business and we soon hope to become the leading player in the market.
What is your dealer strategy to increase your presence in the Indian market? We have sole distribution agreement with Venktron who is our national distributor. Venktron has 14 branches with around 5000 strong channel partners. We are looking at small businesses which are being distributed by Venktron. In channel segments, we hope to reach in the top in two or three years. With state-of-the-art antiphishing & antispam modules, excellent firewall and anti-virus protection, Bitdefender Total Security and Bitdefender Sphere protect all aspects of the user’s digital life, both online and offline. The allaround protection of Bitdefender – anywhere, anytime, and on any platform – has earned it a fierce reputation in the antimalware world.
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Rashi News Wire
ECS – A85F2-A Motherboard
Netgear – PTVU1000 • Universal Push2TV HD-Wireless PC to TV adapter • Easy to use adapter to wirelessly display your C on your TV • Universal adapter works with most desktops and laptops • Experience your videos and pictures in HD resolution up to 1080p on your big screen TV- no more crowding around a small laptop screen
ECS A85F2-A GOLDEN is one of the most powerful and reliable motherboards for gaming solution. In the ATX format, this ECS motherboard features 2 PCIe x16 slots for graphics card upgrades and CrossFireX support, as well as 3 PCIe x1 and 2 PCI slots for different demands. Up to 64 GB of dual channel DDR3 memory can be installed in 4 DIMMs, with full maximum speed from 1866 to 2133, or up to 2600 for high-end overclocking. Expansion and connectivity options in the A85F2-A GOLDEN include 7 SATA 6 Gb/s connectors, 6 USB 3.0 ports, 8 USB 2.0 ports, Gigabit LAN, and a eSATA 6Gb/s connectors for fast external storage. Separate HDMI, DVI, D-Sub and Display Port provide graphics output, and
Plantronics EXP-210 • Simple to set up, and easy to use • On-off switch saves battery life for when you need it • Compatible with most Bluetooth mobile phones • Dependable sound at an affordable price
Targus iPad Mini
Leadtek – K5000 • Easily deploy ultra-high resolution scalable visualization configurations. • Interact with greater levels of model complexity in the design workflow. • Create richer scene details and effects for content creation. • Certified on industry-leading professional applications. • NVIDIA scalable geometry engine • NVIDIA Quadro Mosaic Technology • DisplayPort 1.2 Support (with Audio)
8-Ch HD Audio support. • ECS jumped the gun with launching its socket FM2 motherboard • The Golden series A85F2- A • The motherboard seats AMD’s next generation “Trinity” accelerated processing units (APUs) in the FM2 package, and is based on the new AMD A85 FCH
• Targus #1 iPad case, patented 360 viewing • Easy viewing from landscape to portrait without ever taking the iPad out of the protective shell • Custom-fit iPad shell for strong protection and easy access to all ports • Port hole to reveal Apple brand • Sturdy typing position as iPad slots into front tab
Toshiba – Slim External HDD – Canvio Slim Toshiba Canvio Slim Portable External Hard Drive is ideal for taking storage on the go. This drive offers high capacity storage in a slim and sleek brushed aluminum design that is a perfect companion for the ultrabook. The Canvio Slim’s built-In USB 3.0 Interface significantly improves file transfer performance for large media files and dramatically minimizes the wait time for backup. Plus, it is backwards compatible with USB 2.0 devices. • The smallest 500GB portable drive • USB 3.0 connectivity/ interface
For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777
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Products Explorer
HP Hotspot LaserJet Pro M1218nfs MFP Hewlett-Packard India has introduced the HP Hotspot LaserJet Pro M1218nfs MFP, a 7-in-1 All-in-One printer with inbuilt wireless Internet hotspot. Besides print, copy, scan and fax capabilities, the printer also comes with the latest mobile printing technologies including HP wireless direct, HP ePrint and Apple AirPrint. The HP Hotspot LaserJet Pro M1218nfs MFP can help a SOHO start-up or a small business set up and run a fullyfunctional office. Nitin Hiranandani, Director-Printing, PPS, HP India says, “The HP Hotspot is a new All-in-One+1 printer that completely redefines the role a multifunction printer can play in a SOHO or small business environment. We are confident that users will deeply appreciate the ability to print, scan, copy, fax and access Internet wirelessly, all through a single device that is incredibly easy to set up and use.” “At HP, we believe in constantly reinventing the printer and today’s launch of HP Hotspot marks an important milestone in our innovation legacy,” Mr. Hiranandani added.
Designed specifically for SOHOs, startups and micro businesses with 1-9 employees, the HP Hotspot AiO+1 exceeds the traditional expectations for an AiO device through a host of innovative features: • Inbuilt wireless hotspot that allows seamless, full Internet connectivity for up to eight users via any access device – including notebooks, tablets and smartphones • Print from anywhere, wirelessly with
HP ePrint, Apple AirPrint™ and HP wireless direct – simply hit print from any mobile device • Plug & Print functionality with HP Smart Install automatically installs printer within minutes, without the need for CD installation. Users need to just plug and be productive The HP Hotspot LaserJet Pro M1218nfs AiO+1 is priced at Rs. 18,306/and is available across the country.
Corsair super-sizes Hydro Series Liquid Coolers Corsair has announced the Hydro Series H110 and H90 liquid CPU coolers. With huge radiator cooling surfaces areas of 280mm and 140mm respectively and specially designed140mm low-speed, high static pressure fans, the new coolers deliver superior CPU cooling and quieter oper-
ation than smaller 120mm designs. The Hydro Series H110 is a low-noise, high-performance liquid CPU cooler with a double-length 280mm by 140mm radiator. The H110 radiator’s large surface area provides more contact room for heat dissipation and for side-by-side mounting of
dual fans. Each fan is a specially-designed low-speed 140mm static pressure fan. The Hydro Series H90, like the H110, is a lownoise, high-performance liquid CPU cooler, but with a more compact square 140mm radiator and a single 140mm static pressure fan.
JANUARY 2013 20
Feature
CES 2013 Fest C
ES 2013 held at Las Vegas show cased a crazy range of devices rang ing from refrigerators, tablets, smartphones and even technologically advanced cutlery. Both Sony and Panasonic debuted “world’s largest 4K OLED.” With more than four times the resolution of today’s HD TVs, 4K technology delivers a more immersive and dynamic viewing experience. And when it comes to 4K, Sony has a reputation for being first, a pattern that will continue at CES. Sony began the 4K revolution, unveiling the first commercial 4K projector for movie theaters – now more than 13,000 4K projectors are installed at theaters worldwide – and the first professional camera to produce 4K content, the F65. Panasonic Corpunveiled a prototype of the world’s largest OLED screen. The halfinch thick, 56-inch television, based onorganic light-emitting diode technology. Razer Edge, formerly Project Fiona, a gaming tablet/laptop hybrid also grabbed a great deal of attention. The Razer Edge packs incredible performance in an ultrathin, 2lb. form factor with a gorgeous 10.1inch touchscreen, DDR3 RAM and a high speed Solid State drive for faster loading of Windows 8 and frequently used games and programs. One of the most popular products was Nvidia’s gaming device based on Android called Project Shield. This means that PC games finally have a dedicated handheld system.
15 Asus products win 2013 CES Innovations Awards Asus is proud to announce that 15 of its products have received CES 2013 Innovations Awards. Two Asus motherboards win Computer Hardware and Components awards. The ROG Maximus V Formula motherboard features patent-pending Fusion Thermo Solution technology for both air and liquid cooling, alongside GameFirst II network bandwidth management and SupremeFX IV audio. The second winner, the TUF Series SABERTOOTH Z77, features the extreme thermal resilience and stability that are staples of the rugged Asus TUF range. Two Asus accessories received 2013
CES Innovations Awards in the Computer Peripherals category. The Asus Audio Dock is the second award-winner — a stylish and compact product.
ZyXEL showcases its innovative solutions at CES 2013, Las Vegas ZyXEL Communications showcased several forward-looking technologies at CES 2013, January 8-11, Las Vegas, USA. ZyXEL will demonstrate cloud-based entertainment and monitoring service solutions, and leading edge broadband access technology including fixed 4G / LTE. The demonstrations will be held in ZyXEL’s private suite at the Renaissance Las Vegas for customers and media by appointment. Recently, LTE5121 was recognized as the “CES Innovations 2013 Design and Engineering Honouree” in the Home Net-
working product category. The award once again marked ZyXEL’s leadership in the advanced broadband networking technologies. ZyXEL will spotlight its LTE5121 at CES 2013. The LTE5121 gateway has a high performance LTE module and MIMO antenna array that supplies up to 100Mbps and 50Mbps (uplink) connectivity for rich, triple-play services including IPTV, voice and high speed Internet. The LTE512x series includes the LTE5121 supporting Band 4/ 17 and the LTE5122 supporting Band 13.
JANUARY 2013 21
Feature
ECS at CES 2013 –Get a HandsOn Experience with ECS Products
D-Link helps customers connect to more at 2013 CES D-Link has unveiled a dazzling lineup of new products at the ongoing CES 2013 being held at Las Vegas. DLink has showcased an award-winning Portable Router, Cloud Cameras, and 11ac Cloud Routers to great acclaim at 2013 International CES, the biggest consumer electronics show in the world. Enhanced with D-Link’s leading Cloud capabilities, they make it easier than ever for users to access all their personal files, share with important people in their lives, and view their homes or other desired locations, from any mobile device or PC, no matter when or where.
Gigabyte Dual Thunderbolt Motherboards debut 4K resolution on Intel Collage Technology at CES 2013 Gigabyte has announced support for 4k display resolutions using multiple standard 1080p displays with Intel Collage display technology. The new collage feature is available from an Intel graphics driver update that needs to be individually implemented by motherboard companies before it is available to the user. Using only the Intel HD4000 Graphics of any 3rd generation Intel Core i5 or i7 processor, Gigabyte dual Thunderbolt motherboards with the new 4K Collage Graphics driver can power an Ultra HD 4k resolution video stream across four regular displays.
On the opening day of CES 2013, ECS has presented a wide range of innovative and creative products which not only highlight environment caring but also underline enrichment of technology life. This time, ECS has been advocated by worldwide visitors for showing overwhelmingly inspired products including AIO PC, Small Form Factor, Tablet PC, Thin Mini-ITX Motherboard series and so on. ECS welcomes all CES visitors come to enjoy the spectacular and cut-
ting-edge technology at the Mirage Hotel Suites E28 from January 8th to January 11th 2013.
Kingston celebrates 10 years of HyperX at 2013 International CES Kingston continues to celebrate its 10th HyperX anniversary with two announcements at 2013 International CES: the launch of the Kingston HyperX 10th Anniversary Edition Memory and the finale of the HyperX 10th Anniversary StarCraft II Tournament.
ViewSonic’s VSD240 Smart Display awarded ‘Best of CES’ Viewsonic has announced at CES 2013 that its VSD240 smart display was chosen as winner of international technology blog Ubergizmo’s “Best of CES” award. The technology blog, Ubergizmo, awarded the VSD240 the “Best of CES” prize for being the most innovative gadget at this year’s show. The VSD240 is part of ViewSonic’s dual point optical touch smart display series designed to change the way people compute. The VSD240 is part of ViewSonic’s smart display lineup, which also includes the multi award-winning 22" VSD220. The 24" VSD240 will be available in India soon.
With its elegant silver heatspreader, the new high performance Kingston HyperX 10th Anniversary Edition Memory complements the latest PC hardware and takes on serious workloads or the most intensive games. It is perfect for gamers, enthusiasts, overclockers and PC modders. With its low profile, HyperX 10th Anniversary Edition Memory fits under oversized CPU coolers and offers enhanced thermal dissipation for long-term reliability. The Intel XMP ready memory easily achieves best performance optimization by simply selecting a speed profile in BIOS ¯ with no need for manual adjustments. The memory comes in fast frequencies up to 2400MHz paired with high capacities from 8GB to 32GB, and is available in dual- and quad-channel kits. HyperX 10th Anniversary Edition Memory is backed by a lifetime warranty and free live technical support. For more information, please visit http://www.kingston.com/en/memory/ hyperx The online StarCraft II tournament in honor of the 10-year anniversary of the HyperX product line saw many gamers participating from around the world. Four winners from the tournament, along with two invited pro gamers will enter the finale. The top six battle it out to win cash prizes totaling $15,000 and become the first-ever HyperX Champion in Las Vegas.
JANUARY 2013 22
Products Explorer
Kingmax launches ECC DDR3 SO-DIMM for Micro Server
Genius FaceCam 321VGA webcam Genius presents a new plug and play VGA webcam, FaceCam 321, providing a clear, crisp videos perfect for personal video calling. With 8MP image quality and 3X digital zoom, you get bright, sharp videos and razor-sharp close up images. The universal clip can be used on one’s PC, notebook, ultrabook or just stand alone. It’s simple, easy to use webcam to keep in touch with one’s loved ones or sharing memorable moments with ones friends.
Genius Mini Luxe Pad Genius presents mini LuxePad is a brand new Bluetooth 3.0 keyboard for iOS devices that brings more convenience than ever when using the iPhone or iPad. The Bluetooth wireless technology provides a clean, cable free workspace, quick connection to the device, low power consumption and a more stable Bluetooth signal. With Mini Luxepad one can easily edit document, text, email or chat anytime. Soft rubber keys provide a great tactile typing feel and the FN Keys offer instant access to functions such as brightness, volume, multimedia control and input method in order to change the language.
Kingmax has launched the ECC DDR3 SO-DIMM today. The DIMMs, equipped with ECC(Error check and correction) function, which can increase system stability, are specially designed for space-constraint micro server or embedded system that execute critical missions. The rising of networking development and Big Data application boost data center and micro server market. KingmaxECC SO-DIMM utilizes ECCtechnology to check whether or not the data send to
memory is correct. Kingmax sever DIMMs meet JEDEC standard and are compatible with major server boards; all memory modules are rigidly screened and tested before leaving the factory.
Simmtronics Tab X801 Simmtronics has launched new voice calling tablet X-801 in XPADrange. This tablet is a new addition to the XPAD range and now adds voice calls and GPRS connectivity. It also features a dual-band GSM radio that allows you make and receive voice calls. This expands the functionality of the tablet and keeps you connected even on the move and in places that don’t have Wi-Fi. An attractive detachable keyboard case and speaker bundle also comes along with the tablet. This unique tablet has a dedicated USB port to connect data card or pen drive along with in built Bluetooth that gives freedom to the users to stay connected while on the move. The XPAD X-801 will soon be available in all leading stores along with ecommerce websites at price point of Rs.8499.
Asus unveils ARES II Graphics Card and ROG RAIDR Express SSD Asus has announced new products that elevate gaming and home entertainment to exciting new levels, including the ROG ARES II graphics card with dual AMD HD 7970 GHz Edition GPUs and the Xonar Essence One MUSES Edition USB DAC with headphone amplifier. The limited-edition ROG ARES II graphics card packs two AMD Radeon HD 7970 GHz Edition GPUs. Its slender two-slot design suits a variety of PC cases. ROG ARES II is the fastest graphics card currently available, and has a new hybrid thermal design that combines liquid and air cooling. ROG RAIDR Express delivers significantly faster data transfer speeds and game loading times than SATA-based
SSD storage, thanks to the greater bandwidth of its PCI Express interface. ROG RAIDR Express maintains full compatibility with all major chipsets and operating systems, and can be used as a bootable drive for accelerated PC performance across the board.
JANUARY 2013 23
Products Explorer
iBall Base 09 and Strings 20 headsets iBall introduced a new range of headsets bearing ‘gold’ theme, the Base 09 and Strings 20. The Base 09’s in-built rechargeable battery means that just four hours of USB-charging will treat its owner with 16 hours. The Strings 20 stereo headphone with mic is compatible with multiple platforms. The Base 09 is priced at Rs 4,999, the String 20 has been priced at Rs 999.
ZOOP Tablet Range Jupiter International Limited has introduced Tablet PC, ZOOP’s electrifying Speed & user friendly features are a runaway hit with professional & amateur users. The lightning speed of the ZOOP is attributed to its 1.2 Ghz Processor & 1 GB DDRIII RAM, according to Mr. Bipin Thakur, The National Sales Manager, Jupiter International Limited the new range is going to stand apart with respect to its speed & its value added features. ZOOP promises to be redefined/refined product because of Jupiter’s relentless & Military Grade Quality inspection in its state of the art testing facilities. Apart from the standard 3G USB Dongle Support features like video call, Internet banking, social networking, gaming etc are the part of the standard product offering.
Envent MusiMe headphone Envent has introduced MusiMe, a new headphone for music. The MusiMe is loaded with super high bass power for that extra thump. It has soft ear cups with an adjustable padded headband that is comfortable and suitable for wear even for a really long time. Bring your music to
life with this super-aural wired headphone that is close to the senses. Enjoy superior sound quality with MusiMe’s gold plated connector for perfect clarity. MusiMe is available in a trendy yellow colour. Envent MusiMe ET HP043 is available at a price of Rs. 1,099/- .
Kingston unveils DataTraveler HyperX Predator 3.0 Kingston has announced the DataTraveler HyperX Predator 3.0 USB Flash drive. DataTraveler HyperX Predator 3.0 is the world’s largest-capacity USB 3.0 Flash drive as it will be available in a 1TB capacity later in Q1. It is shipping now in 512GB capacity. DT HyperX Predator 3.0 is the fastest USB 3.0 Flash drive in the Kingston family, with speeds of up to 240MB/s read and 160MB/s write. It has also achieved SuperSpeed USB 3.0 certification. DataTraveler HyperX Predator 3.0 is compliant with next-generation USB 3.0 specifications and is optimized for newer PCs with USB 3.0 ports. DataTraveler HyperX Predator 3.0 USB Flash drive is part of the HyperX Predator family, which represents the highest-performance products offered from Kingston HyperX.
Strontium offers Hawk Solid State Drives Strontium Technology offers a new series of high-performance solid state drives called HAWK solid state drives. These are Hynix-made solid state drives with Strontium branding and after sales support. They are based on SandForce’s SF2281 controller and SK hynix flash. The drives are meant to be an upgrade option for consumers who are looking to buy new laptop or desktop. With over 500MB/s of read and write performance, the HAWK SSD will make Mac Books and PCs run faster. In addition, SSDs feature enhanced durability, shock-proof, silent operation and are more reliable as compared to traditional hard drives.
Strontium HAWK SSD simply makes the computer more responsive than ever. With quicker boot up and shorter lead time in applications loading, it will definitely enhance your daily productivity and ensure your system takes flight to the next level. These are also available with Strontium’s authorized distributors and e-retailers at a street price of Rs. 6,999/- and Rs. 12,999/- respectively.
JANUARY 2013 24
Products Explorer
R&M’s 19'’ Horizontal Cable Management
Inspan launches Mercury tablets Inspan Infotech has launched series of tablets - mTab streaQ, mTab Rio, magiQ and mTab7 from Mercury. These tablets are incorporated with an in-built WiFi and long battery backup to enjoy entertainment. mTAB7 is priced at Rs 5,999 Mercury magiQ is priced at Rs 10,700 mTab Streak is priced at Rs 11,499 mTab Rio is priced at Rs 12,449
F & D i226 high performance Dock Speaker F&D has introduced i226 speaker, a compact new dock for iPhone and iPod. Offering impressive flexibility in accessing audio content, this suave docking station gives you the freedom to take your music anywhere and enjoy high-quality sound, a hallmark of F&D speakers. Doubling up as an alarm clock and a radio, it looks uber-cool be it on your home shelves or on your trip out with friends. The i226 is a tabletop dock featuring dual 2’’ full-range drivers for powerful sound and has a remarkably wide sound stage. The i226 is priced at Rs 4,990/-.
Swiss cabling specialist R&M has launched the 19" Horizontal Cable Management for datacenters and office networks. It ensures safe bending radii and provides stress-free cable management. Complete with a sleek design and a modular 19-inch distribution system, it shortens the setup and installation time, thereby facilitating quicker maintenance. R&M’s 19'’ Horizontal Cable Management has an aesthetic design and keeps cables neatly tucked away. The product has powder coated metal parts giving it an elegant look. The high quality ABS rounded cable management fingers provide a smooth and edge free surface, which pre-
vents accidental cuts during installation and maintenance. Because of the smooth finish, the risk of the cable jacket getting peeled away is also avoided. The 19'’ Horizontal cable management weighs 820g with dimensions of 43.2 x 482.6 x 110mm (HxWxD).
WatchGuard rolls out XCS 280 and XCS 580 Security Appliances WatchGuard Technologies has announced the availability of its enhanced Extensible Content Security (XCS) solutions for small and mid-sized businesses. The XCS 280 and XCS 580 models offer the same trusted content protection with 50% better price/performance over previous models. Available to customers now, the XCS 280 and XCS 580 provides small and medium-sized businesses with a centralized management dashboard, making it easier for customers to manage security options and create reports. In addition, customers have instant access to WatchGuard LiveSecurity Plus, which provides 24/7 web or phone-based support services.
TomTom releases richer maps for over 5,800 cities and towns across India TomTom announced the release of updated maps of India for its VIA Series portable navigation devices to cater to the evolving Indian land routes. The company said studies have revealed that India and other developing nation’s experiences a higher degree of changes to its land routes compared to other developed countries, and a new set of updates to the maps is needed to cater to these changes. TomTom offers lifetime map update to its customers, which ensures that the navigation solutions provider continues to support customer devices with software updates, services, and content for its en-
tire life cycle. Customers intending on activating their lifetime maps must connect their devices to an Internet-enabled personal computer and create a MyTomTom account to register. For more information on registering their devices, customers can visit: http://www.tomtom.com/en_in/ maps/lifetime-maps/ TomTom customers will also improve the driving experience.
JANUARY 2013 25
Products Explorer
Buffalo Business-Class NAS TeraStation 5400 Rackmount Model TS-5400R iBall Free Go Blue Eye Wireless Mouse iBall has introduced the Free Go Blue Eye Mouse. Thanks to its breakthrough technology, it is now the most desirable product of its kind in the market. Just to add, iBall also has this Blue Eye technology mouse in wired version too (Model Names Style 09 and Aero Dynamic Blue Eye). This blue wonder works within a range of 10 meters, giving the user freedom to break away from a fixed place. It is priced at Rs 749, and given the super-fast functionality it serves, it’s a steal for all professionals.
Buffalo announced the launch of TeraStation TS5400R series business-class rack mountable Network Attached Storage (NAS) servers, offering powerful storage solutions designed for SMB and SOHO users. Combining advanced fault tolerant data solutions, robust file security and Gigabit Ethernet networking, TeraStation TS5400R allows users to deploy simple, cost-effective data storage to their office without sacrificing performance, features or expandability. TeraStation TS5400R series is available in a 4-bay, 1U form factor with storage capacities available in 4TB, 8TB,
12TB, and 16TB, as well as an enclosure model. The TeraStation TS5400R is equipped with business-class NAS features including file sharing and client/ server backup, as well as support for simultaneous NAS and iSCSI target functionality. Buffalo TeraStation TS5400R are available at an estimated MRP of Rs. 1,56,000, 1,88,500, 2,34,000, 2,86,000, and 91,000 for 4, 8, 12, 16 TB, and enclosure model, respectively.
Transcend Copy Protected Memory Cards Transcend Information has announced the launch of its SD/microSD memory card copy protection solutions. Partially-protected and partially-free areas, readonly CD emulation, customized device security, excellent compatibility and high capacity are some of the features that make Transcend’s Copy Protection SD/microSD cards ideal for use in OEM applications and distributing multimedia files. Transcend’s Copy Protection SD/microSD cards ensure the safety of valuable intellectual property by allowing access to media while preventing end users from making unauthorized copies. The compact dimensions and multi-platform compatibility of SD and microSD memory cards provide manufacturers of small form-factor devices with greater design flexibility and cost savings.
Asus E2KM1-I Deluxe Corsair Raptor Gaming Peripherals Corsair has announced that the Mini-ITX MB Corsair Raptor line of PC gaming Asus has announced the launch of compact E2KM1-I Deluxe Mini-ITX motherboard that provides a solid energysaving foundation for home theater PCs. The Asus E2KM1-I Deluxe Mini-ITX motherboard is purpose-designed for compact home theater PCs that take up little space in the living room. Pre-configured with a dual-core AMD E2-2000 processor and Radeon HD 7340 DirectX 11-compatible graphics capable of 1080p Full HD video playback, the E2KM1-I Deluxe combines efficient power delivery and modest energy requirements. The E2KM1-I Deluxe also features Wi-Fi GO! technology.
keyboards, mice, and headsets is now available in the United States and Germany. Based on the result of acquisition of assets from Raptor Gaming in Germany, the Corsair Raptor line forms a new series of gaming peripherals alongside the premier Corsair Vengeance line. While both lines are designed for highperformance gaming with advanced features such as anti-ghosting keys, replaceable key caps, and on-the-fly sensitivity adjustments, the Corsair Raptor products are designed with conventional materials and are priced
to hit a wider variety of retailer price points.
JANUARY 2013 26
Products Explorer
TP-LINK India makes waves at COM-IT 2012 Exhibition Bitdefender appoints Venktron as distributor Bitdefender has appointed Venktron Digital Systems as its exclusive national distributor for the home and business range of software solutions. The company has revamped its business strategies for the Indian Market with a shift from its regional model to a national distributor model. The company is strengthening its business roots with the appointment of Mr. Arghya Sanyal, the first channel director for India and South Asia market.
TP-LINK India participated in the 5th International Trade and Fair COM-IT 2012 from December the 13th to the 16th at the Bombay Exhibition Center, Goregaon (E), Mumbai. With the innovative products and interactive activities, TP-LINK had a steady stream of visitors keen to see the latest in our product offerings. TP-LINK showcased its full range of products including Wireless, ADSL, Portable Routers, Powerline, Outdoor, SMB and announced the latest technologies, such as dual band wireless, portable 3G/ 4G, VoIP and 3G mobile Wi-Fi with SIM card-based connections. The portable
router series were the event’s shinning stars, including the TL-MR3020 portable 3G/4G wireless router, TL-MR3040 battery-powered router, one of the world’s smallest Wi-Fi routers, and the TLWR702N.
Kobian road show series for Mercury Range of Tablets in Bangalore Kobian commenced their road show series for Mercury range of tablets. The road shows will target to educate end-users and partners on the affordable Mercury tablets and its competitive technology. The first 3day road show has commenced today at SPA plaza, SP Road, Bangalore. Similar events would continue to hit major areas of Bangalore city like Indiranagar, Jayanagar, Malleshwaram etc. in January and February 2013. Kobian has targeted to display the Mercury tablet range at different malls, collages and sales hubs across Bangalore.
NVIDIA GPU Genius simplifies selection Corsair Dominator Platinum Light Bar Upgrade Kits for customers NVIDIA is one of the most reliable names when it comes to Graphic Cards and is the consumers’ first choice. It has expanded itself to a large unit which produces various kinds of graphic cards for various uses. This variety is an advantage for the company but can be confusing to the consumer. Thus, to help the consumer find the right choice of graphic cards Nvidia has developed a new site which can used as a selection tool for GPUs. All one has to do is visit www.nvidia.com/gpugenius and select all specifications.
Corsair has announced the release of the Dominator Platinum Light Bar Upgrade Kits. The new kits allow PC enthusiasts to enhance and customize the lighting of their Dominator Platinum DDR3 PC memory kits. Each Dominator Platinum Light Bar Upgrade Kit includes two light bars which replace the existing bars on the memory modules, and translucent colored inserts (in Cerulean Blue and Arctic White) which allow users to customize the lighting color. The light bars are designed with new top openings to radiate more light
upwards. A supplied installation tool allows users to install the kits in a matter of minutes.
JANUARY 2013 27
Products Explorer
PNY knife shaped HP v280w USB PenDrive Frontech Toner Cartridges Jupiter International Limited has recently launched Toner Cartridges under its leading brand name Frontech. There is an exhaustive list of variants available in the Frontech toner cartridges which are compatible with the range of various brands Laserjet printers available in the market. Mr. Bipin Thakur, National Sales Manager, Jupiter International Limited is very optimistic about this new addition; he says, “The market for compatible cartridges has been growing very fast at a rate of 30-40% and we expect it to grow further.” The product is available across India with authorised Frontech distributors.
LeapFrog’s tablet LeapPad LeapFrog’s LeapPad, has been launched in India for the first time by MBE (My Baby Excels). LeapFrog’s LeapPad Explorer is a multifunctional learning tablet that spearheaded the growth of next generation learning tablets for children (above 4 years). LeapFrog pioneers in building innovative educational toys is excited to launch its tablet prodigy in India, especially with the phenomenal preorder buzz. LeapPad is priced at Rs. 11999 and is available across leading stores and E-retailers in the country.
PNY Technologies has introduced the stylish and fashionable HP v280w. The HP USB PenDrive v280w ideal of a knife shaped USB drive, coming as a capless swivel design that is easy to open and close. Furthermore, its capless design also prevents cap loss and better protects the drive. Using high quality aluminum brushed-metal brings stylish glamour and also durable for long term use. HP v280w offers large capacity (from 4GB to 64GB) for a slim way to store and share all of your digital contents. There is no hindrance anymore if you want to carry your precious data on the go.
The HP v280w is available in capacities of 4GB, 8GB, 16GB, 32GB and 64GB. The drive has a USB 2.0 interface which is backward compatible with older USB ports.
WatchGuard rolls out Fireware XTM 11.7 WatchGuard Technologies has released Fireware XTM 11.7; a software update for its Extensible Threat Management (XTM) suite of network security products. As many businesses continue to struggle with bring your own device (BYOD) complexities, the 11.7 upgrade boasts an enhanced feature set that bolsters the XTM’s superior management capabilities while increasing Unified Threat Management (UTM) performance by up to 50 percent. The majority of XTM appliances are now able to access the update for no additional cost with WatchGuard’s Live Security subscription. This update includes Rapid Deploy, a new cloud-based configuration utility that eliminates the need for IT security professionals to pre-configure devices or travel to the deployment site for installation.
Foxconn new range of AT-7000 Series NanoPC Foxconn has launched new range of NanoPCs. The 7000 series NanoPC models AT-7300, AT-7500 and AT-7700 have been designed to set a new standard in innovation, performance and ease of use. The ultra-slim, ultra-stylish NanoPC 7000 series supports dual display design with 1080p display standard. Featuring slim and lightweight designs, Foxconn 7000 series offers a perfect balance of portability and productivity. They also offers the full Windows 8 experience and hence supports high-precision input for leading business, graphics and productivity applications. The NanoPC is around 30 times small-
er than a typical MicroATX PC. It is designed to fit to the back of a monitor or flat screen television by using the VESA mounting bracket included. At the size of a book brings unlimited possibilities to your life and business activities. The NanoPC’s AT7000 begins with at a price of Rs.22 150/- carrying a warranty period of 1 year.
JANUARY 2013 28
Products Explorer
D-Link introduces D-ViewCam Mobile App for iOS and Android
Cooler Master K380 rugged Gaming Chassis Cooler Master has announced the launch of its affordable entrylevel gaming chassis, the K380. The Cooler Master K380 offer plenty of space for your system to grow as you upgrade. It has room for no less than six HDDs and three 5.25" bays. T The Cooler Master K380 is optimized for better airflow. The Cooler Master K380 is priced at an MRP of Rs 4,399/-.
Amkette introduces new range of HDMI cables Amkette has announced the availability of its new range of HDMI cables, for 3D and HD Televisions, to enhance the picture quality and make your television screens come alive. Even though HDMI cables are a small element within the entire ecosystem, they can truly make or break the TV viewing experience. Amkette HDMI cables are available in 1.5mtr and 2.5mtr length. Keeping with the tradition of best international practices. Amkette HDMI cables are priced from Rs.595/- to 795/- and will be available in all the major Indian cities by December, 2012.
D-Link has announced the release of the D-ViewCam Mobile App for iOS and Android-based devices. This free app is a powerful yet easy-touse tool for managing a D-ViewCam Server installation or D-Link network video recorder and IP surveillance cameras from your iPhone, iPad, or Android device. It works over 3G, LTE, and Wi-Fi connections, helping you identify intruders, detect shoplifting or other suspicious behavior, or collect information for dispute resolution even when you’re off site. D-ViewCam Mobile significantly en-
hances the value of integrated surveillance solutions from D-Link. The free D-ViewCam Mobile app for iOS devices and Android is available now on the App Store and Google Play. It is compatible with the Standard, Professional, and Enterprise editions of D-ViewCam Server, and with the DNR-322L and DNR-326 NVRs.
Digisol DG-SC4600PI 3 Megapixel Box IP Camera with IR Cut Filter Digisol has introduced its 3 Megapixel Box type IP camera DG-SC4600PI with CMOS sensor. With its 3 Megapixel image resolution and H.264 compression, users can stream high quality video at low bandwidth. This IP camera has 2 Digital input for receiving triggers from external devices for notifying about an activity in the area covered by the camera. It can also send a Digital output to an external device, if the IP camera detects an activity. DG-SC4600PI supports PoE, which helps in easy installation by eliminating the need of a dedicated power source for the camera. This IP camera supports a range of high quality video formats like QXGA, 1080p, 960p, 720p, D1, VGA and frame rates up to 30fps for better video quality. The DG-SC4600PI is available in the market at an approximate street price of Rs. 27,000/-.
Panasonic PT-AE8000E 3D Home Theater Projector Panasonic has announced the launch of its Full HD 3D home theater projector PT-AE8000E which embodies Panasonic’s 11 years of home cinema projector engineering. The PT-AE8000E delivers higher level of picture quality in 2D images packed with advanced 3D features for natural and comfortable movie theater experience at home. The newly-introduced AE8000E, which produces an incredible 500,000:1 contrast ratio and 2,400 lumens of brightness to give natural clarity and sharpness to details results in more natural, life-like expression. The PT-AE8000E delivers both stunning 2D images and a comfortable and immersive 3D viewing experi-
ence at home. In collaboration with Hollywood professionals, Panasonic Hollywood Laboratory (PHL) engineers have fine tuned AE8000E to match the intended images, and raise the standard for 2D and 3D performance in the world of home theater projectors. Panasonic PT-AE8000 is available in the market for Rs. 250,000 /- and is backed by two years warranty.
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Products Explorer
Asus showcases the PCE-AC66 and USBAC53 802.11ac Adapters The Asus PCE-AC66 offers the world’s first dual-band PCI Express-based 802.11ac adapter, equipped with a powerful triple antenna design for wider coverage and stronger signal performance. Asus today also announced the USB-AC53 adapter, which brings next generation 802.11ac connectivity to more devices thanks to the convenience of USB. Both products utilize dual-band 2.4GHz/5GHz transmission with up to 1.3Gbps and 867Mbps in data rate, respectively, making them ideal for multiplayer gaming and HD content streaming. Asus offers the PCE-AC66 and USBAC53 with bundled accessories for more complete experiences that can be finetuned to specific locations and needs, delivering 802.11ac access to Pcs Innovative Asus engineering delivers another first-to-market product. Equipped with three detachable antennas, the PCEAC66 serves as an adapter or client with selectable dual 2.4GHz/5GHz bands, performing at up to 1.3Gbps. To promote
Liteon committed for business in Indian market Taiwan based global leader in Optical Storage Solutions, Liteon announces its plans for Indian IT market for 2013. Liteon with its range of Optical Disk Drives (ODD’s) which are for offering to the consumer is one of the largest by any brands across the Globe, is now rooting for better market share and deeper penetration. Lite-on Range of Odd’s include Internal 20X and 22XDVD Burners for both PC as well as Laptops, Portable ext. To provide better support to the Channel as well as Consumers Liteon ODD’s come with Replacement warranty which is provided by both the Distributors across India.
Zebronics Blue Air Bluetooth Headphone stability and longevity, the PCE-AC66 uses an aluminum heatsink for enhanced cooling. The PCE-AC66 is currently unavailable in India. PCE-AC66 would be available in India priced at Rs. 7000/- (including taxes).
Zebronics has introduced the Zebronics Blue Air, a multi-featured bluetooth headphone with inbuilt microphone. The Zebronics Blue Air is available in the market for Rs1499/- and would be available across all leading retail stores across the country.
Bitdefender scheme for channel partners Bitdefender has introduced an attractive scheme for channel partners in association with its national distributor, Venktron Digital systems. 1. Invoice value worth `. 10,000, will be eligible for a 2x16 GB pendrive. 2. Invoice value worth `.20,000 will be eligible for Samsung Guru Mobile 3. Invoice value worth `. 35,000 will be eligible for 1GM gold coin. 4. Invoice value worth `.50,000 will be eligible for digital camera. 5. Invoice value worth `.75,000, will be eligible for Playstation (PSP). 6. Invoice value worth `.1,00,000/- will be eligible for washing machine. 7. Invoice value worth `.1,30,000/- will be eligible for Blackberry smartphone.
8. Invoice value worth `.1,60,000/- will be eligible for Thailand trip. The scheme is valid from 1st Jan to 30th April, 2013 and is valid for purchases billed out from Venktron Digital Systems . The channel partners stand to win a wide array of products. Invoices should be submitted to Venktron Digital Systems pvt. Ltd within 15 days after the completion of the quarter.
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HP is committed to re-invigorate the channel partner ecosystem with a simple, integrated partner engagement framework, sharp focus on product innovation, and increased investment to drive an improved experience. HP is embarking on Channel Odyssey, a six-city roadshow in Asia-Pacific impacting 1000 partners, to reinforce HP’s commitment to the channel. Through Channel Odyssey, we aim to rejuvenate channel partner relationships and strengthen it by delivering innovation that matters to our partners so that they sell more and sell better.
Simplicity The optimized PPS structure makes HP a stronger partner and easier to do business with. We have streamlined our
channel partner engagement processes to give partners an improved experience
Streamlined sales engagement HP has reduced the number of touch points and broadened sales accountability to ensure clear communications and tight-
er collaboration with our partners.
Simplified product portfolio Partners no longer have to struggle to understand and manage complex product offerings. With an integrated solutions portfolio, HP has made selling and pricing
HP is embarking on Channel Odyssey, a six-city roadshow in Asia-Pacific impacting 1000 partners, to reinforce HP’s commitment to the channel. Through Channel Odyssey, we aim to rejuvenate channel partner relationships and strengthen it by delivering innovation that matters to our partners so that they sell more and sell better.
JANUARY 2013 31 strategies easier to understand for partners.
Simplified tools and processes HP has significantly reduced the complexity of our partner engagement processes. This includes simplifying systems and standardizing channel sales processes, tools and reporting. Partners can expect to onboard faster with streamlined processes and tools through the PartnerOne program.
Compensation optimization HP is making it easier for our partners to get compensated by streamlining the claims process as well as simplifying and better controlling the product promotion process.
Harmonized partner program HP’s presence in 170 countries ensures that our partners have the opportunity develop their business internationally. Registered partners will also gain access to an improved PartnerOne program and can leverage HP product/solution tools and support.
Profitability HP is investing in programs, people, and resources to equip our partners and help them drive profitable growth in a rapidly changing marketplace
New business opportunities HP has developed new resources to help our partners grow their business – Deal Registration is an online system that helps support new business opportunities for partners; Lead Engine enables HP to pass a significant number of new leads to the channel.
mat printers.
of our channel partners.
Future-Proof developments
Support to the channel
HP continues to innovate and provide margin-rich opportunities for our partners. We are well-positioned to deliver solutions around cloud, security and information optimization, and we are the only vendor who can deliver complete solutions including hardware, software and services for SMB and Enterprise customers.
HP is strengthening its primary touch points with the channel and ensuring that partners are looped into our go-to market strategy.
Engagement HP has the scale, resources and solutions to enable our partners to succeed. We are focused on strengthening relationships with our partners
In-roads to new markets
Commitment to the channel
New levels of innovation from HP allow partners to adequately address evolving customer needs such as IT consumerization, growing need for mobility and utilization of cloud services. Our robust PC and printing portfolio includes the ElitePad 900, the first tablet built for the enterprise, the award-winning Z1 All-in-One Workstation, a full line of Ultrabooks, the powerful and ultrathin ENVY x2 hybrid PC, the world’s first inkjet mobile all-in-one printer(1), HP’s new flow multifunction printers that bring new efficiencies for enterprise and managed SMBs, as well as web-connected large-for-
The channel plays a crucial role in the execution of HP’s strategy for success, and HP is committed to the long-term success
Channel communication HP is increasing communications with channel partners by becoming more visible at channel events and engaging more proactively with our partners. Partners can also expect consistent messaging and assets they can use.
Redefined learning experience HP has devised a centralized worldwide learning experience for all regions encompassing SMB, Commercial & Retail Channels. Partners get to acquire end-toend skills from product, solutions to services, which greater empowers them.
HP continues to innovate and provide margin-rich opportunities for our partners. We are well-positioned to deliver solutions around cloud, security and information optimization, and we are the only vendor who can deliver complete solutions including hardware, software and services for SMB and Enterprise customers.
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Products Explorer
Dr.WEB launched in India Netflix Technologies, exclusive national distributor of Dr.WEB, launched the IT-security solutions of Dr.WEB, Russian developer of information security software. Dr.WEB’s product range will target to address the security challenges at home & corporate networks, file servers, email traffic, mobile devices and internet gateways. Single license of Dr.WEB works across Windows, Linux and Mac platforms. Netflix Technologies organized a glittering launch event at Mumbai to introduce the range of products and solutions of Dr.WEB to their partners. 100+ partners were invited at launch. All Dr.WEB products feature proprietary antivirus technologies.
ECS Thin Mini-ITX Motherboards Elitegroup Computer Systems (ECS) revealed a full product line of Thin MiniITX motherboards, in three segments. For corporate and industrial use, the all solid capacitor ECS Q77H2-TI & B75H2-TI motherboards are based on the Intel 7-Series Chipset, which support 3rd generation Intel Core i7, Intel Core i5 and other Intel processors. Both of these platforms feature 2 x Mini PCIe x1 expansion slot, SATA 3.0/2.0/mSATA, 4x USB 3.0, 5x USB 2.0 along with support for digital signage. ECS Q77H2-TI uses Intel vPro technology, which enables management features such as remote access to the PC .
Corsair launches CX Modular Series Power Supplies Corsair has announced the addition of the CX Modular Series power supply units (PSUs) to the company’s award-winning PSU line-up. Available in 430, 500, 600, and 750 watt power configurations, the new CX Modular PSUs provide PC builders with the stable reliability of Corsair PSUs at a price that is easy on the pocket. Unlike budget PSUs, the CX Modular Series PSUs feature a hybrid modular ca-
ble system that allows PC builders to install just the cables (PCI-E, SATA, and 4pin) required for their computer’s configuration, for a cleaner look and improved airflow and cooling. Corsair CX430M - Rs. 3,999 Corsair CX500M - Rs. 4,999 Corsair CX600M - Rs. 5,799 Corsair CX750M - Rs. 6,999
iBall Slide i6516 7" Wi-Fi Tablet iBall has introduced the newest variant of its Slide range of tablets, the ‘i6516’ is focused on just that, and what’s more, its brand ambassador’s Hrithik Roshan’s image completely complements it too! The iBall Slide i6516 is iBall’s sharp, new offering and it has arrived at a time when consumers are being increasingly looking for best performance and functionalities. The heart of the new Slide i6516 is made of a Cortex A8 1.2 GHz Processor, ready to take on much multitasking action at home or office with 1GB ddr3 Ram. It comes with two cameras - a 2.0MP camera on the back and a VGA camera up front. The iBall Slide i6516 is priced at Rs 7,990.
Rashi Peripherals adds another new dimension to blu ray market In these changing times when technology grows faster than any product and you have variety available in the market, being a consumer can be confusing. Just a simple task of writing a disc or playing a Blu-ray disc can become a tedious effort. LG along with Rashi Peripherals brings a product which provides you an easy solution so that the productivity is more and efforts are less. It’s the new super multi portable with 3D Blu-ray disc playback & M-Disc support.
This product offers you features that can handle multi-tasking and provide quality results in lesser time. This is an efficient product with features such as quad layer BDXL-R discs with 128GB capacity, 6X BD-ROM reading and max 8X DVD writing speed, having the ultimate 3D experience etc.
JANUARY 2013 33
Schemes & Promotions
Mercury announces TAB & FLY special New Year Scheme for its partners
Digisol launches Spreading Happiness In continuation of its “Spreading Happiness” partner initiative, Digisol is celebrating this festive season of X-Mas and New Year with its channel partners by giving them surprise visit. The objective of the activity is to create a strong connect and a festive mood with our channel partners . This activity is being done in twenty cities cities across India covering more than 2500 channel partners.
Unistal Winter Carnival Scheme for Channel Partners, Resellers & End Users Unistal Systems has announced an exciting multi tier scheme for its channel partners, Resellers & End users. This scheme is applicable on purchase of Unistal Protegent 360 Complete Security Software and Unistal Protegent PRO, Total Security Solution packs from their authorized partners before March 31, 2013. With this scheme Unistal has provided the attractive gifts at each level starting from end user lucky draws to resellers then volume/silver partners and then for the Gold Partners also. As per the scheme the gold partners can avail attractive gifts starting from January 2013 till December 2013. In the current scheme, the more the gold partners buy, the more exciting gifts they can claim starting from i-pad mini, Holiday trip to different destinations.
Kobian announced the New Year special scheme for its partners across India on the sale of Mercury tablets. Under this scheme partners get an opportunity to win an exciting trip to Bangkok on earning 2,000 points only. This scheme is valid from January 1st 2013 to March 31st 2013. Partners will be eligible for the following points on sales of Mercury products Sl. 1. 2. 3. 4.
NoProduct Name mTab Neo2 mTab streaQ mTab Rio magiQ
Points 12 10 10 12
5.
mTAB7
5
This scheme is valid from 1st January 2013 to 31st March 2013 and is valid for the purchases billed out from Kobian authorized distributors. This scheme is valid PAN India. However, above scheme can-
not be merged or clubbed with any other scheme that may be running at that time. No sales return is allowed against material purchased during the scheme period.
Rashi Peripherals brings Joy to System Integrators in this new year To celebrate the onset of New Year, Rashi is pleased to launch an aggressive SI special offer. Through this offer SIs are encouraged to power their PC with Asus MB, Asus-Nvidia GPU, Toshiba HDD, Logitech KB/Mouse, AMD CPU, LG Monitor, APC UPS and Adata RAM This offer is specially designed to provide the best to the system integrators and is valid from 1st of Jan - 31st Jan 2013. This is one of its kind offers, where a distributor has taken this initiative to merge various popular brands into one special offer which can benefit the many SIs. Rashi’s Special offer has already started to create a buzz in the market Mr. Rohit Sangle, a SI from Rohtas says “Time when everyone is talking of branded laptops and Tablets, this initiative from Rashi is appreciated by us. We hope to get best advantage out of this offer made for us only.”
Inspan JFM 2013 Scheme for the resellers from Genius Inspan Infotech has announcedscheme for the resellers from Genius. 1. Invoice value worth Rs 50,000, will be eligible for a Genius SP - i320 speakers and GHP 200X In-Earphone worth Rs 1,500. 2. Invoice value worth Rs 1, 25,000, will be eligible for Genius DX - 7000 BlueEye wireless mouse, 9 units, worth Rs
5,000 3. Invoice value worth Rs 2,50,000, will be eligible for gold voucher worth Rs 10,000 4. Invoice value worth Rs 3,50,000, will be eligible for Gold voucher worth Rs 15,000. This scheme is valid from 1st January 2013 to 31st March 2013.
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RNI No.2003\14367
RegisteredJANUARY No: KL/CT/155/2011-13 2013 36