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INFOFRIEND MAY 2013 Publisher & Managing Editor Betson Mathai
Chief Editor
Shajan Ponnamattom
Editor
Anjana Rajendran
Sub Editor
Amritha S.M.
Advertisement Bibin Sebastian
09656236170 infofriendadvt@gmail.com
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Head Office
Infofriend, 2nd Floor, Jose Building, Wayanad Road, East Nadakkavu, Nadakkavu. P.O., Kozhikode - 673 011. Kerala, S. India. Tel : 0495 -2366575, 4040906 www.infofriend.com Printed and published by Betson Mathai, Owned by Infofriend Publications, 2nd Floor, Jose building, East Nadakkavu, Kozhikode - 673 011. Kerala, S. India. Printed at Geethanjali Offset Prints, Kozhikode. Place of Publication at Kozhikode and Editor Shajan J.
Asus inaugurates its 1st exclusive store in Bengaluru Asus India, a leading brand driven by the strength of mastering technological innovation and design perfection for the ultimate life-enhancing and computing experience, today, announced the launch of its first exclusive store in Bengaluru, Karnataka. The outlet will feature the entire range of Notebooks and Netbooks that have been launched in India till date. C Store, which is the exclusive store, is located at No. 39, 80 Feet Road, 12th Main Junction, Hal 2nd Stage, opp. to Empire Hotel, Indiranagar, Bengaluru - 560075. Asus believes in attaining technological and aesthetic perfection through continuous innovation. The Asus design thinking starts with understanding what the users are thinking, feeling, and doing and what they value. With an aim to achieve what the users need, Asus designs devices that provide a complete computing experience to the users. In view of the ongoing retail expansion, Asus is endeavouring at providing the opportunity to the customers in the
Indian market including various small cities and towns, to have steadfast information on its superior technology and product range. The company already has set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur, Cochin, Kolhapur, Noida, Pune, Amravati, Kottayam, Lucknow, Jaipur, Mysore, Guwahati, Dehradun, Belgaum, Hubli, Gwalior, Anand, Warangal, Kannur, Coimbatore, Burdwan, Imphal, Agartala, Ludhiana, Nashik, Siliguri, Nagaland, Chennai and Shillong.
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Asus launches its 1st exclusive Store in Andhra Pradesh WD and SanDisk tie up WD and SanDisk Corporation has announced that the two companies are collaborating to introduce hybrid storage devices that feature best-in-class flash memory technology from SanDisk and hard drive technology from WD. SanDisk is supplying a SanDisk iSSD storage device for the WD Black solid state hybrid drive , the world’s thinnest 2.5inch SSHD solution, which utilizes both WD proprietary hybrid technology and industry standard SATA IO technology. The SanDisk iSSD brings an elegant balance of performance, low power consumption, cost, and a compact form factor to this SSHD, which will offer ample storage to meet consumers’ growing appetite for digital content as well as flash-enabled speed.
Asus India has announced the launch of its first exclusive store in Anantapur, Andhra Pradesh. The outlet will feature the entire range of Notebooks and Netbooks that have been launched in India till date. The retail store Hi-Tech Marketing is located at 12-118, 80 FT. Road Central Excise Colony, Anantapur - 515001. Customers visiting the store will be treated to an end-to-end, compelling shopping experience. The new outlet, which will feature the company’s entire range of Touch notebooks, Ultrabooks, Tablets, Notebooks and Netbooks, intends to cease customer’s
search for the best available option. The store will have the company’s entire range of Entertainment, Classic, Versatile and Elite series of products. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity.
FusionStor Technologies appoints new regional distributors in Bangalore FusionStor Technologies has announced the appointment of two new distributors in Gujarat and Karnataka respectively. In a bid to expand its footprint in the country FusionStor technologies has now added new channel partners to maintain the pace with the growing IT market in India. Keeping a foresight, FusionStor technology has appointed Shani Peripherals in Gujarat & Digital Waves in Bangalore as its regional distributors for storage and servers both. In India, FusionStor is headquartered in Mumbai with sales and support offices spread across the country. The company is also setting up a full-fledged research & development center and Proof of Concept (POC) center in India.
neoteric exclusive National Distributor Strontium foresees uptrend in of AJA Video SysMemory market tems products Singapore based Strontium Technolo-
neoteric infomatique ltd, one of India’s leading value-added IT distribution companies, has been appointed as the sole Master National Distributor for the AJA Video Systems product portfolio in India. AJA Video Systems is a leading manufacturer of high-quality and cost-effective digital video interface, conversion, acquisition, and desktop solutions. neoteric will henceforth continue working towards enhancing AJA’s connection with the professional Indian production community.
gy sees continued strong demand for NAND Flash and DRAM well into 2014. Strontium participated as the main sponsor in the recently conducted member’s meet of Association for Information Technology, Bengaluru. Strontium shared the trends that are shaping up memory market across globe as well as in India. Strontium presented plans and product roadmap for Southern India at the AIT meet. They showed new products and reiterated their aim to grow substantially in newer segments in the coming year. Ajay Kogta, General Manager, Indian
subcontinent, Strontium, said “booming smartphones and tablets market will continue to drive demand for secondary storage like MicroSD cards, and partners who realign their businesses to include hardware around these new computing devices will stand to gain the most. AIT provided us a great platform to connect with channel partners.”
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Sandisk appoints Rajesh Gupta as India Country Manager
Plantronics chooses Rashi Peripherals as its Retail Partner of the Year At a recent partners meet held in Colombo by Plantronics, Rashi Peripherals was awarded as the ‘Retail Partner of the Year’ which is a matter of great pride for Rashi Peripherals. This award ceremony was a part of the annual partners meet held by Plantronics from 10th to 12th of April 2013. Rashi Peripherals was chosen for this award among distributors from various countries like SriLanka, UAE and Pakistan.
SanDisk has announced the appointment of Rajesh Gupta as the new country manager for SanDisk India with immediate effect. Previously, Gupta was the director of sales for SanDisk in India where he was a key part of the robust organization that made SanDisk the No. 1 flash memory brand in India1. Prior to his time at SanDisk, he worked for Intel Corporation for 15 years, last serving as the director of sales
and marketing for Intel Technology India. Gupta will focus on continuing to strengthen the company’s presence in the country and is tasked with taking its growth to the next level. He will oversee retail sales and marketing of memory cards, USB and SSD products through leveraged distribution channels that cover major cities and markets.
Kaspersky conducts Endpoint Security Technical Training for Corporate partners Kaspersky Lab recently conducted 9 training programs for partners’ engineers, out of which 8 were technical trainings and the remaining 1 was a sales training. The format was a two-day training course with hands-on lab exercises. The training program took place in four different cities: Mumbai, Nasik, Hyderabad and Bangalore. Kicked-off along with the launch of Kaspersky Endpoint Security for Business (KESB), the trainings are part of the ongoing partner enablement undertaken by Kaspersky Lab for its B2B partners. Till now, more than 77 engineers got trained in the program that was participated by over 49 partner organizations from across South Asia.
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R&M taps newer markets in Tier-II Cities R&M successfully conducted road shows at Trivandrum and Mysore. The road shows attracted over 50 partners from in and around Trivandrum and over 30 partners in Mysore. Galaxy Info Solutions was awarded the Best Performing SI in the Kerala region. Gateway Networking Solutions will continue to be the regional distributor. The road shows started with the corporate overview of R&M, the attendees at the events got a first round of briefing on R&M’s innovative product portfolio and Swiss technology.
TAG plans to up its market share by 30% Technology and Gadgets (TAG), one of the leading distributors in VGA Graphic Cards segment is an exclusive Distributor for XFX and Galaxy Range of Consumer Graphic Cards and AMD FirePro range of Professional Graphic Cards. TAG Currently has a market share of 20% and is looking forward to increase it to 30% by end of this year. TAG, Mumbai based distributor have its branch offices in 5 Cities and affiliates in 8 other cities, catering to a partner base of 600+ Partners and is looking at increasing this base to 800+ by end of the year. TAG recently concluded with the Channel Taining Programs for AMD FirePro Graphic Cards in about 6 Cities in a span of 3 Months and is looking forward to capitalize on the platform.
TP-LINK at ACMA IT Show 2013 TP-LINK , along with its distributor Roop Technology , participated in the ACMA IT Show 2013, a 3 - day exhibition of IT & Hardware, Enterprise solution related products organized by ACMA (Ahmedabad Computer Merchants Association). Winning a lot of attention from the spectators, TP-LINK’s booth was among the most popular at the expo. Its full range of hot selling products in India on display received positive responses, including ADSL, Wireless, 3G /4G Routers and
Outdoor CPEs. At the exhibition, the “Best-Buy” TL-WR740N 150Mbps W ireless N Router, TL-MR3020 Portable 3G/ 4G Wireless N Router and the TDW8951ND 150Mbps Wireless N ADSL2+ Modem Router received very good responses from attendees. Moreover, the 2 new comers – the All-in -One 300Mbps Wireless N USB ADSL2+ Modem Router, TD-W8968ND and TL-WR720N 150 Mbps wireless router which is exceptional wireless performance at an affordable price were the eye catchers for the visitors.
Vdopia recognized as the No.1 video AD network! Vdopia, India’s fastest growing mobile and online advertising space and technology provider has been classified as the No.1 Video Ad network by ComScore. ComScore is a leading internet technology company that provides analytics for a Digital World. According to the latest analysis, Vdopia is being perceived in the same league as industry giants like Google, Facebook and Yahoo sites in terms of video ad networks. As per a study by ComScore earlier this year, the growing reach of broadband and optimization in video delivery has led to a huge uptake in consumption of video content in India, with 7 out of 10 Indian Internet users watching online videos. Smartphone & connectivity charges are getting cheaper day by day, and the potential mobile penetration & reach is even bigger than TV, which has ensured growth of video content in 2013.
Clarice Technologies appoints Anup Mehta to Head its US Operations Clarice Technologies has announced the appointment of Anup Mehta as the Co-Founder and President. Anup Mehta will be responsible for business development & global sales. He joins the Clarice leadership team in their endeavour to propel the company to its next orbit and expanding its customer base to new geogra-
phies & domains. Anup has an impressive track record in building businesses overseas.
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Demand for phablets on rise –The year of
2013
Phablet With the growing need for technology on the move and mobility becoming the order of the day, the vendors have been operational in creating technological innovations combining the best of both the smartphones and tablets. This hybrid combination has been named phablets which are basically a combination of smartphones and small tablets ranging from five inches to seven inches. These hybrid range of phablets have marked their foray into the Indian market and have managed to capture the attention of the technologically advanced Indian
consumer. The fad that has caught up across the world for phablets, which basically combines smartphones and tablets has managed to entice the Indian IT market. Initially the phablets were considered too large and bulky to be a regular mobile device but the inhibitions have been reduced and the market is flooded with innovative slimmer and lighter ranges from the various vendors. This began in 2011 with Samsung launching the Galaxy Note capturing market attention worldwide followed by the equally successful Galaxy Note II. Asus has introduced the Fonepad
in this segment. According to Asus, Fonepad is a mobile transformation device with the ability to make calls and perform the functions of a tablet computer. Samsung Galaxy S4, Sony Xperia Z and MicroMax Canvio HD are some of the other latest entrants. According to the HIS iSuppli report, the phablet shipments will be at 60.4 million units worldwide this year, over double last year’s number. One of the major reasons that phablets are becoming attractive is the increased web browing and net suaveness among the end customers,
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Phablets set to be game changer SUSHMITA DAS , VP - Business, Kobian Pte Ltd What is the total tablets market-size in terms of volume and revenues and what are the future growth projections?
Yes, we believe this is a great advantage. Mercury has been the first one to launch tablets with 3G with Mercury Neo2 in early 2012. The SIM feature along with tablet definitely makes it a complete package.
Tablet volumes are growing at an exponential rate and expected to surpass the growth rates observed in Desktop or Notebook sector. It is expected to be at a 250-270 million units by next financial year.
What are the distinct advantages of phablet and what are likely to be the setbacks for the phablets market in India?
Phablets are expected to be the game changers of 2013. What are your expectations in this segment?
Advantage is the sheer combination of all technologies in your palm – phone, pc, entertainment device and even education port. One can work on office matters, do presentations, read eBooks’ and other material , connect with friends and family through an array of social networking sites , watch movies and enjoy music all in one device . In the Phablet one gets the ease of talking and as well as have connectivity at any time with 3G modes.
Phablets shall be the major game changer as the synergy of phone and tablet in one device. Effective phablets may probably hit the smart phone market segment too.
Are phablets likely to take over the market of tablets as it offers the distinct advantages of tablet while offering greater mobility? No, Tablets and Phablets have distinct markets. Wi-Fi tablets are used for specific requirements in education and corporate sectors. Phablets are still a consumer product where the user has the ease of using a device for work and entertainment and easily as a phone too.
To the price conscious Indian As mentioned, smartphones may be afconsumers, phablet is the best bet as fected if the Phablets launched are preit combines the best of both the tablet and smartphone. Do you see it having packed with features and has the ease of use. a great run in the Indian market?
which makes the exhilarating combination of large screens and mobility a must have device in the present times. This striking feature is also responsible for making the laptops redundant as the phablets offer equivalent functionality and processing power. The larger screen size of the phablet makes it easier to access mails, browse the web, play games or handle documents and enjoy the multimedia experience. Phablets offer one more option for consumers to access the web. Its larger screen size definitely encourages consumers to spend more time browsing the Internet using the device as compared with the time they would spend using a phone. With all the attractive options offered by the phablet, the next key factor becomes the price of the phablet as India is a price sensitive market. So the market in India is flooded with phablets varying from
as low as under Rs.10,000 to the high price range for the highend consumer. The varying price range makes the phablets accessible to all the consumers. Not only will students and anyone not ready to shell out close to half a lakh on phones find they have affordable options, the entire pricing structure may have to adjust to this new reality. So far, the second tier or mid-range phones have actually tended to be the least value for money, costing as much as Rs 25,000. But now, the 5-inch force offers more than this segment of Rs 15,000 to 25,000 does and many who didn’t consider large phones until now, may do so. These factors will contribute to making the phablets gain more acceptance in emerging markets, such as in India which offers an enthralling combination of smartphone and tablet. Android operating system on phablets also makes it an attractive
What is the likely impact of phablets on the smartphone and tablet market?
proposition. This striking phablet also comes with its own set of drawbacks. They come with the hindrance for single-handed operation and also the short battery life consumed by the large screens and operations. But the advantages offered by phablets outweighs the drawbacks. An IDC report found that local firm Micromax was the second biggest vendor in India’s 16m unit smartphone market in Q4 2012. Karbonn, which entered the list for the first time, was fifth. Samsung topped the list while Sony and Nokia were third and fourth, respectively. Phablets have brought in one more option for consumers to access the web and stay mobile making it very attractive. So th the phablets are set to stay and most likely to become the most wanted product for the year 2013.
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to forge ahead in the Indian Peripheral space Infofriend spoke with Mr. Sunil Srivastava, India Sales and Marketing Manager, RAPOO India on their plans for the Indian market and expectations from the market. traditional IT channel.
RAPOO has just made its foray into the Indian market. How has the reception been and what are your expectations? RAPOO is a company who is dedicated to offer excellent, cutting-edge wireless peripheral products to always adhered to. Rapoo possesses a first-class R&D design team which has a deep understanding of user experiences of global users. We are top 3 players in China in peripheral industries since 2008. We officially launched the RAPOO in India in February 2013. The receptions received for customers, channel partners, and distribution has been very good and encouraging. More and more channel partners are engaging with us and the number is increasing on daily basis. Consumers and tech freaks are loving and admiring the products and providing very good feedback through social media on regular basis. Along with channel partners and Consumers Indian media has also shown a very good positive response. We want to repeat the same story which we have done in China, where since last five years (within 1 year of launch) we are enjoying the position within top 3 players. Here in India also we want to be the in the top 3 players at the earliest.
How is RAPOO’s range of wireless products doing in India? How do you plan to mark your presence in an already competitive space? AS we officially launched in February 2013 only, it’s too early to comment on this question, but one thing for sure we can say that the consumers and channel partners has well accepted the products and will very soon be established as one of the renowned key brand in India. India has 2nd biggest population and is one of the biggest developing countries, and we think India is a very big potential market for us. The current ration of Wired
How is the RAPOO brand of products tapping the potential of different segments? What is your channel direction in India?
Vs Wireless is around 70:30, and as most of the key players in India are also trying to increase the share of wireless products, it is the right time for us to grab this opportunity and space to introduce more and more excellent, cutting-edge wireless peripheral products with portable, fashion, innovation, more function, and cost-effective options. This will help us to be on the front position in the race and will win the confidence of Indian consumer.
What are the key verticals being targeted by RAPOO? With the products like H3070, H8060, H6080, E2700, E9080 and A3060 we will be targeting the Mobile and Consumer electronics channel as well along with the
If you see the products which we introduced in India are multi utility option, like E2700 a ultra-slim 5.6mm thin standalone keyboard with built-in touchpad fulfill the requirement of a keyboard as well as a mouse, and can be the best innovative and fashionable solution for Office, on Move, with Smart TV even in Bedroom as well, E9080 is another Standalone keyboard with the option of Touchpad/ Numberpad it can be used as a set of Keyboard + Mouse, the same way H3070 is a wireless headset cum headphone, it can be used as wireless USB headset, 3.5mm wireless headphone, and at the same time as wired headphone, also H6080 a Foldable headset which works on Bluetooth 4.0 wireless technology and also gives option to be used as USB wired Headset with Speech recognition technology. So, all these products give us opportunity to explore the Mobile as well as CE channel other than the normal traditional IT channel. We are having regional distributor in each region, through regional distributors we will work with volume partners in traditional IT channel, Online partners, LFR partners, Cooperate accounts, even in Mobile and CE channel also, as some of our products are specially made for these channels. We started business with Creative Peripherals & Distribution Pvt. Ltd who is our authorized regional distributor for West India. For North & East India, we authorized Savera Marketing Agency Pvt. Ltd. as our regional distributor, and recently we have added Encon Impex Pvt. Ltd. as Regional distributor for the South Indian market.
What do you consider as the key
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In vie w Intter ervie view strengths of RAPOO products over ucts will have maximum share in this rethe other brands? gion, and will be acceptable much faster Our 5GHz wireless transmission technology, use of Bluetooth 4.0 and 5.6mm thin BLADE series keyboards are the two main features which has recognized us in the world as one of the key player and the products in which we are using these technologies are globally admired.
than any other region. We have appointed Encon Impex Pvt. Ltd. as dedicated Regional distributor for South India market. He will be selling the material to Volume partners and who will be selling the same in rest of the channels. Currently we have two Zonal managHow do you ensure technical support ers, One at Bangalore to look after Karnaand back up services for your taka & Kerala and other at Chennai to products? look after Tamilnadu, Andhra Pradesh & We are providing 2 years of Limited Pondicherry, we will be appointing more Hardware Warranty for all our products, sales team based on the requirement in the faulty products will be replaced with near future. brand new unit. What are your new products lined up To ensure that the customer should for release? get the solution at the earliest we are auOur 5GHz wireless transmission techthorizing our Distributor branches and in nology, use of Bluetooth 4.0 and 5.6mm some case to our Volume partners also to thin BLADE series keyboards are the two provide the replacement service. main features which has recognized us in We are hiring a dedicated India techni- the world as one of the key player and the cal support person who will be helping products in which we are using these techand clearing all kind of doubts arising in nologies are globally admired. the minds of customers and partners. This We will be launching another milewill be supported by an India Toll free stone as the keyboards with 4mm thicknumber for the ease of connectivity for the ness which will break even our own record customers and partners. of 5.6mm thickness, we will also be launch How would you evaluate the market technology for our mouse which will enpotential for RAPOO products in able user to use it on any surface including South India? a clear glass as well. Like this we will be As South Indian customers and chanlaunching many more innovative, fashionnel partners are more inclined, interested able and user friendly products in near fuand supportive towards Hi-end technolo- ture. gy products, we expect that for our prodElaborate on the marketing strategy
and RAPOO’s engagement with channel partners. Marketing plays a very vital and important role in building the brand, getting high volume of sales and making the brand success. We will be providing and doing all kind marketing activities to support our partners and sales team in India. We have tried to associate few of the best marketing agencies from all the fields of marketing to support us in our mission, and we are very sure we will be successful. We are having different ways to motivate our partners and their sales team. We respect the feelings and requirements of our partners and sales team, we will make sure that they always feel that they are the part of one team which is Team RAPOO. Of course, they will get more margin and benefits.
Please share with us the future plans of RAPOO in India. Apart from good marketing and brand building exercise we will also be investing more in manpower. We will be setting up our India branch office very soon.
What is your message to the channel partners? We are in a same team with our partners and our mission is to make Rapoo brand successful in India, this will be a splendid and graven story in our experience. We will respect our partners and they will be always feeling as a team with us. Of course, they will get more margin and benefits.
HP unveils HP Officejet Pro X 500 series and HP Officejet Pro Black & White series Hewlett-Packard India today unveiled the HP Officejet Pro X series and the HP Officejet Pro 3610/3620 Black & White series – the latest breakthrough technologies that broaden HP’s Inkjet portfolio for businesses in India. The HP Officejet Pro X500 series is recognized as the world’s fastest desktop printer by Guinness World Records, while the HP Officejet Pro 3610/3620 Black & White series offers laser-like quality and performance at very low running costs, comparable to laser toner refills. These new inkjet innovations offer laser-comparable, robust performance along with affordability, which will empower businesses to decrease running costs and
greatly increase productivity, thereby driving the adoption of Inkjets in Indian offices. The HP Officejet Pro X576/476 dw MFPs and HP Officejet Pro X551/451dw Printers deliver high-quality professional
documents at up to twice the speed and half the cost of color lasers, allowing enterprise workgroups and small, medium-sized businesses (SMBs) to enjoy more time and cost savings. These devices will address the needs of work-teams with up to 15 users printing up to approximately 4200 pages a month. The HP Officejet Pro Black & White series includes: · HP Officejet Pro 3610 Black and White e-All-in-One – Priced at MRP Rs. 7,999/· HP Officejet Pro 3620 Black and White e-All-in-One that comes with the fax feature – Priced at MRP Rs. 11,999/-
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Topno opnottch Bulle Bulletttin
Wireless Multimedia keyboard and mouse combo Companion 4 First time in India, 3600 Surround sound
Zebpad tablet PC
Dabang ZEBBT8000RUC
Blue Air Bluetooth headphone with Mic
Power Grid Portable Power Charger
ZEB – BH500 Built in Battery 2.4 GHz Radio
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Netgear – RN10200 ReadyNAS 102 2-Bay, Diskless
NVIDIA – Quadro K2000 • • • • • • • •
Memory Size : 2GB GDDR5 Memory interface: 128-bit Memory Bandwidth : 64 GB/s CUDA Parallel processor cores: 384 Max Power consumption : 51W Number of slots : 1 Simultaneous displays 3:4 Display connectors : DVI-I, DP
• 2-bay (8TB max. capacity) NAS storage with iSCSI • Sleek, modern and intuitive user interface • Powerful embedded and add-on applications for iTunes, DLNA, backup and more! • Cloud-based set up and file management with ReadyCLOUD • Only Consumer NAS to include unlimited snapshots, cloud-managed replication and real-time anti-virus Toll Free support no. 1800-102-4327
Asus – Fonepad (ME371MG-1BO58A) • First Phablet with Intel next generation Atom CPU • 7" IPS panel with 1280x800 resolution • 1.2 MP (front) / 3MP (rear) camera with 720p video recording • Full phone function including voice, SMS/MMS • GPS, A-GPS and Glonass for complete navigation support • Micro SD card reader, up to 32GB
Sandisk –USB Flash Drive (CZ15) The SanDisk USB flash drive runs on the preloaded U3 smart drive software. This USB flash drive is compact and can transport up to 8 GB of data. Data can be transferred through the hassle-free drag and drop application. For users who want a small, smart, trendy, compatible and easy to use storage device which helps them store and share their day to day files, music, videos, photos etc. • Small, simple to use, Easy to carry • Available capacities : 8GB & 16GB
HP – H5M90AA Business Backpack (17.3") • Store your notebook, up to 17.3 inches diagonal, in the large rear padded notebook and tablet compartment. • Soft interior storage area holds a tablet up to 10.6 diagonal inches. • Add your everyday business essentialspapers, books, chargers, cables, and
more-in the other two compartments. • Easy access front slip pocket for your keys, phone or other frequently-used items. • Water bottle holder on the side of the backpack.
For more information contact: Rashi Branch • Bangalore :42480202, • Mangalore : 2225208, • Hubli: 2213777
Pr oduc xplor er Produc oductt E Explor xplorer
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Quickheal leading the antivirus frontier Infofriend spoke with Kailash Katkar, CEO, Quick Heal Technologies (P) Ltd on the future plans and their leading presence in the security market. As the no.1 anti-virus vendor in India, how would you evaluate the present security market? The Indian antivirus market amounts to somewhere around Rs. 700 Crore. While the growth was around 15% to 17% for the last couple of years, it has slowed down to 10% to 12% this year. India’s computer security market is broadly categorized into consumer (home users) and enterprise. While there is no significant change in the consumer security market which also has a lot of options including free software. The enterprise security market has however, shown an incredible switch in demand from simple antivirus solutions to complete security solutions.
Quick Heal has its R&D in India itself? How has this helped in meeting the market requirements? We are one of the pioneers of antivirus Research and Development in India. Having a dedicated R&D center in India has helped us meet product customization requirements. It helps us respond to changing trends, and security needs. IT security for India is now an emerging challenge. Its implications change with the change in technology, the country’s adaptability to it, and the degree of awareness. Our R&D center is channelized to develop comprehensive and effective security solutions that are relevant for consumers both in India and abroad.
Please share the specialized services offered by Quick Heal for your clients. Apart from our premium security solutions, we are appreciated for our exceptional tech support that ranges from telephonic to remote and localized support, wherever possible.
How has the response been to Quick Heal Mobile security? The consumer response to Quick Heal Mobile Security reflects a kind of perfect storm of timing. It has been well appreciated. One needs to sustain this forward momentum.
that provide controls against piracy and protection for intellectual property and enterprise data. A lot of IT spending is being directed towards security to achieve global standards. There is a lot of scope for indigenously developed products and services hence we have a lot of expectations from this market.
Quick Heal has a wide array of branch network spread across India. How do you manage the network and the service requirements?
If you see more and more people are surfing the internet through these mobile devices. Thus , mobile devices have become a new vector of infection. Users are gradually becoming aware of such threats and understand the implications of losing confidential data. So Mobile Security has gained lot of importance and will be the potential market for security products.
What is being done to tackle the ever increasing rise of security threats? A lot of research is being done to develop new line of defenses against the new and complex threats. This also includes compliance and protection of intellectual property i.e. protecting assets along with defending the perimeters. It is essential that businesses and Governments adopt a risk management strategy that allows them to manage threats when they become a risk rather than limiting their impact. And security vendors like us have a key role to play because we need to take the leadership and not only provide advice but make sure that the right priorities are being addressed.
Everything is centrally managed from our nodal office. Our branches and offices are also well-connected and well-equipped to manage the network and service requirements.
What has been the impact of cloud computing on the enterprise software market? The ‘Cloud’ buzz is gradually getting converted into buying patterns or adoption this year. This creates a requisition for solutions that are well integrated and those that simplify security management. Our enterprise product range has been designed and developed keeping in mind that security solutions should be appliance-based and cater to the growing synthesis of business and personal life. In addition, our solutions deal with the rapidly and complicated threat environment and also cater to compliance, data leakage and privacy issues.
What is Quick Heal’s approach towards Unified Threat Management? Quick Heal’s approach towards UTM is quite positive. We view Quick Heal Terminator (UTM) as yet another milestone towards our journey of becoming an endto-end security solution provider.
What is your message to the channel partners?
Security is the biggest vertical driving We invest in channel partners’ success the enterprise software market. What by offering them above and beyond addiare your expectations from the tional Incentives; tools that will help ensegment? sure business success. This demonstrates a The enterprise software market is bracing itself to develop products and services
strong commitment to the partnership. We deliver what we promise.
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Corsair Obsidian Series 350D Micro ATX PC Case
Asus Radeon HD 7990 DualGPU Graphics Card Asus has announced the Radeon HD 7990 graphics card, a dual-GPU offering derived from 28nm AMD Radeon graphics processors. With twin GPUs based on AMD Graphics Core Next technology and 6GB GDDR5 video memory, the Asus Radeon HD 7990 easily handles the most demanding DirectX 11.1 PC games in ultra-settings and resolutions above 1920 x 1080. The Asus Radeon HD 7990 supports Windows 8-based DirectX 11.1, the newest version of the Microsoft API. The card has the latest effects and technologies, including advanced tessellation and shader tracing, resulting in the most realistic games .
Corsair has announced the Obsidian Series 350D High Performance Micro ATX PC case. Available with a solid or windowed side panel, the Obsidian Series 350D brings unprecedented expansion and cooling options to smaller, more portable, high-performance PCs. Like larger cases in the premium Obsidian Series line, the Obsidian Series 350D sports a clean, black, brushed-aluminum styling. The case is also designed for fast and neat builds with tool-free access and drive installation as well as an innovative cable routing system. The Obsidian Series 350D case sup-
ports both Micro ATX and mini ITX motherboards and has plenty of interior space for liquid CPU cooling, dual 3.5" hard drives, dual 2.5" SSDs, dual 5.25" drives, and dual full-length graphics cards. It also has five expansion slots and five fan mounting points with room for two 240mm radiators. The front panel provides convenient access to USB 3.0 and audio connectors.
GlacialPower announces Two New DC input LED Drivers GlacialPower has announced two new GlacialPower LED drivers for variable voltage LED lights – GP-LD10-30C and GP-LD15-24C. The GP-LD10-30C and GP-LD15-24C are multi-use scenario LED drivers fit for a wide range of implementations. They can be used on vessels or vehicles and with power sources with fluctuating voltage. They have been designed to work well with solar panels for LED luminance. Included are many power and environmental ruggedness features to ensure maximum safety. The highly secure and rugged IP65 design exterior insures no ingress of dust and water as well as complete protection against contact. It also ruggedly operates at a wide variation in temperature, from -20 to 40oC.
Edimax USB Dual-Band Adapter - AC1200 Genius SlimStar 8000ME keyboard Genius has launched the SlimStar 8000ME is a newly designed wireless keyboard/mouse combo. The 2.4 GHz transmission ensures anti-interference and longer operational distance. Key Features • 2.4 GHz anti-interference desktop combo • Ultra-slim keyboard design, innovative keycaps for great tactile feedback • Two hot keys for volume control on keyboard • 1000 dpi optical mouse sensor for smooth and precise movement
Edimax Technology has announced the launch of the industry-leading EW7822UAC wireless USB adapter, setting a new global standard for Wi-Fi adapters with a device that is the first and fastest of its kind in the world. USB 3.0 support means that next generation 802.11ac WiFi speeds can truly be realized, enabling consumers to upgrade their existing PC or laptop’s capability to run at the fastest available Wi-Fi speeds. 802.11ac is the next generation of WiFi standard which delivers speeds of up to 867Mbps at 5GHz - almost three times faster than 802.11n. The EW-7822UAC supports the draft 802.11ac standard and is the first adapter to offer 802.11ac speeds
together with USB 3.0 connectivity, making the EW-7822UAC USB dual-band 802.11ac adapter the fastest USB adapter in the world. Upgrade existing PCs and laptops to stream video, music or data at super high speeds of up to 867Mbps with the fastest USB adapter in the world.
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Digisol DG-SC3800P camera iBall latest duoAndi 5L & Andi 5Li iBall has launched two new and stylish smartphones in their Andi seriesthe Andi 5L & Andi 5Li. . iBall’s latestAndi5L&Andi 5Li both are bundled with enhanced 8MP auto focus camera with Led flash that gives freedom to users to take high quality picture and videos.Both have360 degreepanoramic photography feature that captures a wide horizon in a single photo in just few clicks. The front camera enables 3G Video calling and sharing. Both Andi 5L & Andi 5Li are offer with Dual SIM advantage. They also have GPS and A-GPS. Andi 5L& Andi 5Li with all their amazing features are priced at Rs.10490/- individually.
Digisol has introduced its IP Surveillance Pan/Tilt IP camera DG-SC3800P with 3 Megapixel image sensor. With its 3 Megapixel image resolution and H.264 compression, users can stream high quality video at low bandwidth. The Pan/Tilt function allows the camera to monitor a much larger & wider area. DG-SC3800P supports PoE, which helps in easy installation by eliminating the need of a dedicated power source for the camera. This camera is ideal for monitoring huge areas on a 24x7basis. This camera has 9 Infra Red LEDs and a light sensor for better visibility under low light environment and dark areas. DG-SC3800P supports a range of high quality video formats like QXGA, 1080p,
960p, 720p, D1, VGA and frame rates up to 30fps for better video quality. This gives flexibility for setting an appropriate resolution for video streaming/ recording purpose. The DG-SC3800P is priced at an approximate street price of Rs.18000/-.
Transcend releases new MP350 Digital Music Player Transcend has announced the launch of its new compact digital music player, the MP350 – a stylish yet rugged MP3 player designed to complement the lives of active users. Aside from its excellent physical characteristics, the sporty MP350 includes a handy fitness tracker, providing an extra incentive to achieve both short and long term fitness goals. Transcend’s MP350 digital music player features a sleek, durable, and water-resistant outer shell that not only looks good but also allows users to listen outdoors in all weather conditions. The MP350 features a voice recorder and FM radio and integrated microphone and other functions, such as A-B repeat.
Brocade and EMC deliver SoftwareDefined Storage for Fibre Channel SANs ZyXEL Power Over Ethernet Switches EMC World - Brocade has announced its Gen 5 Fibre Channel storage area network (SAN) solutions are integrated with the new EMC ViPR Software-Defined Storage Platform. This approach helps eliminate data center cost and complexity by improving policy-based automation of EMC and non-EMC storage infrastructures, creating a modern storage architecture for future application deployments. This solution will allow more than 50,000 joint EMC and Brocade customers to immediately realize the virtualization benefits of the new EMC ViPR software-defined storage platform within highly virtualized cloud environments.
ZyXEL Communications has introduced the ES1100-8HP-240W and GS1100-8HP-240W, a high-performing Power over Ethernet Plus (PoE+) switch and a Gigabit Ethernet (GbE) switch respectively. The two eight-port devices are highspeed, require no set-up and offer instant connectivity to Wi-Fi Access Points (APs), security cameras, VoIP phones and other devices that need flexible deployments with direct access to power sources in office environments. Both the ES1100-8HP-240W and the GS1100-8HP-240W feature auto learning of network configurations, an 8k Mac
learning table with 2M bits buffer memory, non-blocking and non-head-of-line blocking full wire speed forwarding and support for Auto MDI-X, Flow Control. The ES1100-8HP-240W and the GS1100-8HP-240W are currently available from all major e-commerce sites and ZyXEL partners. Both models are covered by a two-year warranty.
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Cadyce 3G/4G Travel Router rocks the market Cadyce has announced the availability of their Battery Powered 3G/4G Wireless 150 N travel Router in the month of March 2013. Keeping user’s desire in the mind this device is specially designed for people on the go; this compact router connects to the Internet from any 3G/ 4G cellular phone signals and user can access the Internet on the go. No installation is required; simply plug the 3G/4G modem into the router to share an Internet connection. Compatibility is the most important aspect to consider when you’re selecting a 3G travel router, and it has no compatibility restrictions. 150Mbps Wireless N Travel Router is the ideal travel companion, with pocket-sized dimensions and powered by its
own powerful internal 1700mAh battery, users can work or play for hours on end. The device is also incredibly easy to use, allowing users to rapidly set up an Internet connected wireless network in as little time as it takes to plug in their 3G USB router or WAN cable and when finished, this device can be used to create a Wi-Fi hub. You can access your 3G internet connection through this router by using mobile phones, laptops or computers simultaneously. Since it supports WEP, WPA-PSK / WPA2-PSK Wireless Security you can Secure Network Connection and People can ensure connectivity and business continuity with Auto Internet Failover from WAN port to 3G/4G USB mode.
Cooler Master N300 & N500 chassis Cooler Master has announced the launch of two new chassis, the N500 & N300. A step up from the venerable Elite series, these N Series chassis bring unheard of features and performance to the entry-level space. Combining superior airflow, ability to install liquid coolers, USB 3.0 connectors and plethora of high-end features, these N series chassis offer quality features at an attractive price point. The elegant looking front is simple, but classy and gives both these mid-towers a pleasing and clean look that fits any décor. Though compact in dimensions, the N300 & N500 can devour big cards and cooling radiators with aplomb there’s enough space to build a high-end rig without a fuss!
The N300 can take 8 HDDs and 1SSD, whereas the N500 can take 4 HDDs and 4 SSDs with enough space left to install a 405mm long graphics card. What’s more it even offers a top tray to keep personal belongings like USB drives, memory cards, etc. Like all other cases from Cooler Master, the N300 & N500 are crafted to deliver sheer cooling performance. Both the N300 & N500 come with full mesh front panels allowing the chassis to breathe freely. The Cooler Master N300 is priced at Rs 3,999/- (MRP) whereas the Cooler Master N500 is priced at Rs 4,999/(MRP). Both chassis carry one year warranty.
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Transcend 1000x CompactFlash Card
ASRock A-Style: Purity Sound ASRock’s 8 Series motherboards will be packed with a set of various new features with the code name A-Style, which includes Purity Sound, a revolutionary audio solution for people who take audio seriously. Purity Sound is a combination of several hardware, software audio solutions and technologies that will satisfy even the pickiest audiophiles. Including 7.1 CH HD audio with Realtek ALC1150 audio codec that supports 115dB SNR DAC, and two TI NE5532 amplifiers, one is a Differential Amplifier and the other one is a Premium Headset Amplifier which supports up to 600 ohm headphones.
Dr.Web CureNet! 8.0 released Dr.Web announced that the eighth version of its remote scanning and curing utility Dr.Web CureNet! has been released. The new version boasts much faster multi-thread scanning and introduces a new rootkit-detection subsystem. These technologies are already used in Dr.Web 7.0 and 8.0 for Windows. Dr.Web CureNet! 8.0 support Windows 8 and Windows Server 2012. If one has a serial number for a commercial or demo license, they can download Dr.Web CureNet! from http:// www.drweb-curenet.com/.
Transcend Information has introduced its next generation 1000x CompactFlash card designed specifically to meet the rigorous demands of professional photographers and creative DSLR filmmakers. When used with today’s high-end digital SLR cameras and camcorders, including the Nikon D4, the Sony Alpha 700, the Olympus E-5, and the Canon EOS C500 and EOS-1D C Cinema EOS series DSLR cameras, Transcend’s 1000x CompactFlash cards are perfect for capturing extremely high-resolution image data and recording up to 4k Ultra High Definition video content. There is growing interest from independent filmmakers in using midrange to professional-series DSLR cameras for shooting movies due to their excellent recording capabilities, compact size, straightforward operation, and affordabili-
ty. These top quality digital devices usually feature a powerful image processor, which requires a high-speed memory card to optimize shooting performance. All Transcend CF cards are comprehensively tested for compatibility, speed and reliability, and backed by Transcend‘s Limited Lifetime Warranty.
Portronics Pure Sound BT Portronics has announced the launch of its new version of Wireless Stereo Bluetooth Speaker- Pure Sound BT. Pure Sound BT delivers full stereo sound that enthrals you to enjoy the music on your Bluetooth enabled devices with the freedom of wireless connectivity. The Wireless BT will free you from the hassles of your ear phones while you listen to music and streaming mobile content from your Mobile Phone, tablet, Mp3 etc. The lithium-ion battery enables you to blast music for up to 10 hours on one charge, making it the perfect Bluetooth speaker for your Mobile Phone, MP3/ MP4 and tablets. Charging takes about 3 hours with the included USB cable With a powerful, built-in microphone, Pure Sound BT frees you to share crisp, clean-Sounding conference calls anywhere - in the office, car, at home. Portronics Pure Sound BT is priced at Rs 2,499/-.
AsiaPowercom unveils AsiaPower Laptop Adapters Asia Powercom has launched AsiaPower laptop adapter. AsiaPower laptop adapters are 100% compatible to the original laptop adapters of DELL, Lenovo, HP/ Compaq, Acer etc. This laptop adapter includes power cord, with wide input voltage range of 90290V AC, 50/60Hz, 65 watts and an output short circuit protection. AsiaPower Laptop Adapters comes
with the MRP of Rs. 999/- with 1 year warranty and are available ex-stock.
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Sena Targus and Rashi brings Samsung Note II cases
Buffalo launches Mobile Battery Chargers for Smartphones Smartphone users as well as those on the move need to charge their mobile batteries more than once in a day. Buffalo today unveiled the Buffalo Mobile Battery Chargers for Smartphone’s. Available in a variety of colors white, black, turquoise blue, rose pink and pink - the Buffalo Mobile Battery Charger comes with an exciting range of features: • Charges up to 500 times using a Samsung cell • Weighs just 70g and is small enough to carry around easily in ones pocket
Targus has announced the launch of six collections of Sena cases. All Sena cases are individually handcrafted from the finest quality, full grain, and soft Napa leather. The exceptional quality and attention to details provide unparalleled protection in a stylish slim case, either to an iPhone 5 or a Samsung Galaxy Note II. This product would come in 3 colors i.e. Red, Brown & Black which provides options for the customer and the unique designs would make a stylish yet durable impact. Sena- Targus Samsung Note II cases are being distributed by Rashi Peripherals throughout India with its widespread channel of 64 branches across the country. This exclusive product offers a
long sustainability which seems to be unavailable in the current market.
iBall launches MJ-D9 2.1 multimedia speakers iBall has introduced MJ-D9, standing for ‘Music Jockey’, 2.1 multimedia speakers built to wow true appreciators of sound. Understanding that modern usage of speakers occurs mainly through computers, the MJD9 have been designed to connect and play with a variety of devices – with an AUX wire, USB devices or Micro SD cards. Packing in a total peak output of 25W, the speakers are set to hog attention at any social gathering. The iBall MJ-D9 2.1 speakers is priced at just Rs 1,999/-.
F & D’s F3000F 5.1 home theatre speaker PNY launch HP Portable Hard Drive p2050/p2100 PNY Technologies has announced its authorized HP portable hard drive p2050/ p2100. It sports a SuperSpeed USB 3.0 port that supports speeds up to 4x faster than USB 2.0, thus saving you a lot of time while transferring data. The drive is backward compatible with USB 2.0.
F&D has introduced the F3000F, 5.1 home theatre system for home theatre experience. This latest speaker system, which includes five surround speakers and a subwoofer housed in a classic wooden cabinet, promises to make your living room the live setting of your ongoing film. The surround speakers are artistically carved mini powerhouses (bearing a heavy style metal grill with ripple design) while the sub-woofer is a 5.25 inch bass driver beast. Grab the fluorescent fully functional remote control and experience the powerful
effect of 5500W PMPO sound. At an MRP of just Rs 6,990/-, F&D beats many other players in the market which offer surround sound. It promises a home theatre experience.
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Scheme omo tions Schemess & Pr Promo omotions
Asia Powercom announces AMJ 2013 Resellers Scheme McAfee announces Summer Bonanza for Rakshak Retail Partners Now McAfee Rakshak partners can make hay while the sun shines. This summer, McAfee India has introduced a new reward scheme for its exclusive partners who have registered for the McAfee Rakshak Retailer Program. The Summer Bonanza offers registered Rakshak partners an opportunity to earn exciting points and cash rewards on the purchase of McAfee’s 2013 edition of consumer product range, which includes McAfee AntiVirus Plus 2013, McAfee Internet Security 2013 and McAfee Total Protection 2013. Started on 5th April 2013, the offer is valid until the June 30, 2013.
Asia Powercom has today announced exclusive scheme for the resellers across India. Resellers are entitled to get AsiaPowercom laptop adapter, Powerbank AP5200A and 3 units of Powerbank AP5200B on purchase of AsiaPowercom products. Resellers will be eligible for the following rewards on purchase of AsiaPowercom products: • Invoice value worth Rs 25,000, will be eligible for a AsiaPowercom Laptop Adapter • Invoice value worth Rs 50,000 will be eligible for a AsiaPowercom Powerbank AP5200A • Invoice value worth Rs 1,00,000, will
be eligible for 3 units of AsiaPowercom Powerbank AP5200B The scheme continues till the stock lasts of AsiaPowercom products. However, above schemes cannot be merged or clubbed with any other scheme that may be running at that time. The schemes would vary from region to region and the resellers will have to get in touch with their respective distributors in these regions to get more details about the scheme. AsiaPowercom reserves all rights of execution, alternation and will entertain all the scheme claims via the distributors.
ECS offers “Burnt Warranty” on All Motherboards in India Elitegroup Computer Systems (ECS) has announced its exclusively addingvalue services for “Burnt Warranty” on all motherboards in India. ECS along with it’s authorized service provider “Rptech Care centre” offer “3 years Burnt Warranty” on all ECS motherboards across India. ECS cares and evaluates diversified users’ operating environments especially designed ESD protection on its motherboards and continuously to extend its service to offer all motherboards “Burnt Warranty”. Under this new burnt warranty policy, ECS and Rptech Care centre will repair and replace the burnt motherboards due to unstable power fluctuation caused by lightning strike and static electricity. Burnt warranty has come into effect from 1st April 2013 and is applicable for all boards which are in warranty as on date.
Antec Summer Bonanza offer on Theitdepot.com
Top Performing Kaspersky Corporate Partners win date with Sachin Tendulkar
Antec has announced special Bonanza offer through Theitdepot.com, on purchase of Antec EarthWatts Platinum series power supplies. On purchase of Antec, customers can avail following gifts· On purchase of Antec EA Platinum 450 or EA Platinum 550 Power supply, a customer will get either an Antec Accent Lighting RED or Antec Accent lighting BLUE worth MRP Rs. 825. · On purchase of Antec EA Platinum 650 Power supply, a customer will get an Antec Halo 6 LED Bias Lighting kit worth MRP Rs. 825.
Kaspersky Lab recently conducted a meet and greet with cricketing legend and brand ambassador Sachin Tendulkar with a select group of invitees, including top performing partners, existing customers, and a few special CIO invitees at Mumbai. The event titled – An Evening with Sachin – was a free-flowing interaction with the master blaster about his life, his inspirations and driving forces, how he motivated others in the team, the importance of having good mentors, and how to create winning strategies in the face of odds. It was interesting to watch Sachin off-
field in a navy blue suit, taking questions from the IT industry captains and other corporate leaders with the same ease as he would face the most-fiercest bowler onfield.
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RNI No.2003\14367
Registered No: KL/CT/155/2011-13 MAY 2013 38