Anchor India 2021

Contents Banks

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Coconut

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241

Coffee

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251

Coir

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265

Dream Makers

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203

Marine Resources

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231

Medical Tourism

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Te a

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P C Chambers, Ashirbhavan Lane Kacheripady, Kochi - 682 018 00 91 484 2391023, 4051532 mail@infokerala.in www.infokerala.in Managing Editor Prasanth Valamkudiyil Editor Biju Mathew Associate Editors Maya Menon R. Vishnu Raj Joseph Mathew K.C. Ramesh Asif Uzman Craft Sijoy Fernandez Photos Jeny Ambooken Coir Board Business Associates Cyriac Antony 4/32 Thomas Street, St. Albans, VIC 3021 Australia, 00 61 423749246 Aju Mathew 9/192 St SW, Bothell, WA - 98012 United States, 001 425 275 2664 Fourteenth Edition 2021, Anchor India, Printed & Published by Prasanth Kumar V.T. on behalf of Info Kerala Communications Pvt. Ltd. Editor: P.M. Biju, Printed at Viani Printings Ernakulam. Vol No. 1, April 2021, Reg No. M6 / 31925 / 06, Issue No. 14 Price Rs. 499/- Overseas US $ 40 Information has been obtained from sources belived to be reliable, but its accuracy, completeness and the opinions based thereon are not guaranteed. As every effort is made to provide accurate information in this publication, we would appreciate it if readers would call our attention to any errors that may occur by communicating with Info Kerala Communications Pvt. Ltd. to this number 0484 2391023 or at our address.

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Preface India, bounded by the majestic Himalayan ranges in the North and edged by an endless stretch of golden beaches, is the land of hoary tradition and cultural diverse. Vivid kaleidoscope of landscapes, glorious historical sites and royal cities, misty mountain hideaways, colourful people, rich civilizations and festivities craft India Incredible. The delightful South India where Indian heritage is more intact has much to offer to this ancient tradition.

Humankind’s medical odysseys in search of destinations of heavenly healing have a long history. In the modern age, man wanted to move around as he wanted to see places which had been alien to him hitherto. India is one of the prime places to fulfill the natural instinct of man to move from one place to another and get unperturbed. Now, he is exploring places not only for satiating his thirst for seeing newer lands alone but people travel across the globe in search of health destinations as well. With the most sought after professionals and excellent network of hospitals India is becoming the very hot medical tourism destination in the world.

As in the magnificent past, nowadays India is extremely renowned for its coir, coconut, marine resources, tea and coffee. The financial institutions are playing an important role in the growth of the country.

This great historical soil turns out to be an abode of investment.

The prime place is specified to real estate. Real estate is akin to a gold mine. In times of misery, it will yield gold.

And, we are equipped for you with some illuminations which enhance her significance in the world map. Anchor India depicts the most vibrant Indian scenario of medical tourism, banks, coir, coconut, coffee, tea, marine resources, space making and space makers along with amazing tourism maturity of the country.

Editor

Advisory Board Padmashri Dr. Philip Augustine The Chairman, Philip Augustine Associates Pvt. Ltd. V.I. Mathew The Director, India Operations, Lulu International Exchange LLC Leagal Advisors Adv. Tony Chacko Adv. Binu Zacharia sincere thanks to our associates and benefactors who guided and encouraged us for this venture

Healing is a positive, subjective, unpredictable process involving transformation to a new sense of wholeness.

Every human being seeks this and has been on the quest for the best system from the very beginning of mankind.

Medicines had preceded treatment as people knew what plants could be used to relieve pain, which was the worst enemy of man. The knowledge was passed from man to 016

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man, rather from woman to woman and they depended on what was locally available, whether they were leaves, barks, flowers, stones, powders or parts of animal bodies.

As the nomads settled down the division of labour came into existence and some people chose to practice the art of healing from a fixed place. They studied more about the properties of the materials they used for healing and

gradually started training others. Thus, the concept of a hospital and a medical college came into being. Many cultures believed in the treatment of diseases through magic. People believed that the supernatural powers of the medicine man were responsible for the cure. Many 018

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believed that it was their God who acted through the medicine man. So, offerings to God, wearing amulets and casting spells were popular methods of healing. These methods to please the Gods led to a group of men who believed that they could affect cures. Philosophers started

making theories on what made a man get affected. They became the prototypes of modern doctors. For long people had to be satisfied with whatever medical help was available in the place where they stayed. But as the world advanced and communication between people improved, they came to know of better facilities available at different places. Since heavenly intervention in the well-being of man had been deep-rooted, many places also became associated with miracle cures. So, pilgrimages to such 020

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places also gained prominence. Ancient history talks about God Asclepius whose power of healing was sought by many at Epidauria. People visited spas that boasted of healthgiving waters. Seaside resorts came up in Europe mainly on the belief that sea air and seawater were beneficial to health. The National Parks of the United States were originally spas with mineral waters. These attracted lots of people. Tuberculosis patients from the colder climates of Europe went to the warmer parts of the United States to

get cured. Japan in later years became the favourite spot for health seekers as there are a large number of natural mineral water sources there. There was a constant flow of spiritual seekers as well as those who wanted to benefit from alternative sources of medical practices. Students from countries like India have gone to European Universities for education for a long time. Many of them stayed back there to work. Most of them came home carrying with them not only what they had studied but also what they had imbibed of the culture, tradition and practices of these countries. In the field of medicine people in the developed countries are familiar with Indian professionals as a large number of doctors, nurses and Para medicals have been working there for long years. So, when there was a need to look for an alternative place for seeking treatment India became a natural choice. India had a strong base in traditional medicine from ancient times.

With the arrival of the British many modern hospitals were started all over the country. The Christian Missionaries were responsible for the running of the majority of the hospitals. After independence, a large number of Government Hospitals were established. The number of private hospitals also increased considerably. With the liberalization health care also became an enterprise brining in corporate and professionals into the field. This started the inflow of people from other countries seeking specialized treatment in India. The hospitals were well equipped, the doctors and nurses were well qualified and the cost of treatment was much less than in most other countries. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry, both private and public. It can be described in terms of pampering and wellness, which involves offering people an experience that makes them feel good. Growing purchasing power and greater realization about the benefits of healthy living have created a vast market for the health tourism industry in the recent past. Today India is one of the most popular destinations for medical tourists.

Health Tourism Defined Health Tourism is defined as organized travel outside one’s local environment for the maintenance, enhancement or restoration of the individual well-being in mind and body.

Medical tourism is a macro-niche consisting of three main categories of treatment: non-invasive, diagnostic and invasive. Within these three categories are various micro024

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niche specialized treatments and surgeries for example dental, eye, cancer, spinal fusion, cardiac, cosmetic, reproductive and orthopedic. Surgery and medical care can be added to existing attractions of the tourism industry along with sun, sand, hills, mountains and monuments.

People have been for centuries travelling for health, healing and well-being to the ancient shrines and temples.

Medical tourism is a billion dollar and fastest-growing healthcare service industry worldwide, where patients travel overseas to other developing or developed countries for the enhancement or restoration of the individual’s health through medical intervention. People are becoming more aware of their health needs and well-being. Today a growing number of medical tourists from developed countries such as UK, USA, Australia, Canada and Europe are travelling abroad to developing countries like India, Poland, Thailand, Mexico, Costa Rica and Malaysia, with the main objective of obtaining immediate health care, in terms of diagnostic treatment, non-invasive or invasive surgery combined with a vacation. This trend is spreading fast due to high insurance and surgical cost, long waiting 026

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lists, and non-availability of certain treatments due to regulation in developed countries and lack of medical treatment or facilities in developing poor countries.

Thailand, India, Singapore or Mexico is among the preferred options in terms of a value in cost, little to no waiting period, state-of-the-art medical treatment and facilities, qualified surgeons, English language proficiency, cultural affinity, exotic destinations, and above all international accreditation of the medical facilities and highly qualified medical professional doctors, nurses and hospital management support staff. Most of the advanced countries in the world today have excellent healthcare facilities. Canada leads the table with Denmark, Sweden, Norway, Germany, the United Kingdom, Japan and Australia

following close behind. Still the cost and the waiting period to meet the specialist and get the required treatment persuade patients to travel out of the country.

One reason for the steady arrivals of foreign patients from UK to India is that the British NHS (National Health Service) is heavily burdened. The very fact that the Indian costs being only 1/6th of UK attracts the lower- and middleincome groups to India. Meanwhile, in the US the cost of medical treatment is so high that only 10% can afford the costs, while Indian costs are only 1/10th This has led to a global phenomenon of health tourism. Tourism till recently was a word associated with travelling to unknown places 028

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to see the beauty of the world. But today it also refers to the journey in search of better care. At one time, advanced healthcare was available only in the developed countries.

So, people who could afford the cost went to Europe and America for treatment. But with globalization, this has changed. Even developing countries have entered the world market, especially in health care. This has happened because for the first time it was clubbed with tourism.

India, Thailand, Jordan, Malaysia and South Africa have much to offer in this field. Many corporate hospitals have come up in India in the last twenty years which are equipped to conduct complicated surgeries like bone-

marrow transplant, open-heart surgery and kidney transplantation. It contributes a lot to the private health care organizations as well as boosting the GDP. Market statistics estimate that worldwide, the medical tourism market is growing at a rate of 15-25% year on year.

Medicine in Ancient India Indian medicine has a long history. Its earliest concepts are set out in the sacred writings of the Vedas, especially in the Atharvaveda, which may date as far back as the 2nd millennium BCE. The period of Vedic medicine lasted until about 800 BCE. The Vedas are rich in practices for the treatment of diseases and in charms for the expulsion of the demons traditionally supposed to cause diseases. The chief conditions mentioned are fever, cough, consumption, diarrhea, edema, abscesses, seizures, tumours, and skin diseases (including leprosy). The herbs recommended for treatment are numerous. The golden age of Indian medicine, from 800 BCE until about 1000 CE, was marked especially by the production of the medical treatises known as the Charaka-samhita and Sushruta-samhita, attributed respectively to Charaka, a physician, and Sushruta, a surgeon. Estimates place the Charaka-samhita in its present form as dating from the 1st century CE, although there were earlier versions. The Sushruta-samhita probably originated in the last centuries BCE and had become fixed in its present form by the 7th century CE. Of somewhat lesser importance are the treatises attributed to Vagbhata. All later writings on Indian medicine were based on these works. The Ashtanga Hridaya literally translates to “the essence of eight sections” that Ayurveda is divided into, and is considered one among the finest texts on the subject. It is said to have been written by the great Sage Vagbhata, and is chronologically placed after the publication of the Charaka Samhita and the Susruta Samhita.

Sushrutha who lived in the 6th or 7th century is considered as the Father of Indian Medicine and the Father of Indian

Surgery for inventing and developing the practice of surgery.

Sushruta Samhita is considered to be the oldest text in plastic surgery in the world. Because Hindus were prohibited by their religion from cutting the dead body, their knowledge of anatomy was limited. The Sushrutasamhita recommends that a body be placed in a basket and sunk in a river for seven days. On its removal, the 032

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parts could be easily separated without cutting. As a result of these methods, the emphasis in Hindu anatomy was given first to the bones and then to the muscles, ligaments, and joints. The nerves, blood vessels, and internal organs were very imperfectly known. The Hindus believed that the body contains three elementary substances, microcosmic representatives of the three divine universal

forces, which they called spirit (air), phlegm, and bile.

Health depends on the normal balance of these three elementary substances. The seven primary constituents of the body - blood, flesh, fat, bone, marrow, chyle, and semen - are produced by the action of the elementary substances. Sushrutha attracted a number of disciples and 034

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they were required to study for six years before they began treatment on their own. They were required to take an oath to the effect that they would devote themselves to healing and do no harm to others. This preceded the Hippocratic Oath of Greece which the modern students of medicine take before starting their work of healing.

Healthcare in India Today Healthcare has become one of India’s largest sectors, both in terms of revenue and employment. Healthcare comprises hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening 036

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coverage, services and increasing expenditure by public as well private players. Indian healthcare delivery system is categorised into two major components public and private. The Government, i.e., the public healthcare system focuses on providing basic healthcare facilities in the form of primary healthcare centres (PHCs) in rural areas. The private sector provides a majority of secondary, tertiary,

and quaternary care institutions with a major concentration in metros and tier I and tier-II cities. India’s competitive advantage lies in its large pool of well-trained medical professionals. India is also cost-competitive compared to its peers in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western 038

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Europe. India has a universal healthcare model that leaves the responsibility with the states. It is mainly free but contributory in some cases. The government spends about 1.23 % of the GDP on healthcare. The Constitution of India enjoins every state to raise the level of nutrition and the standard of living of the people and considers the

improvement in public health as one among its primary duties. Since 2014, the public healthcare system has been revamped with the introduction of the National Health Assurance Mission, which is to provide all citizens with free drugs, diagnostic treatments and insurance for serious ailments. In 2018 the Ayushman Bharat Scheme was announced which seeks to offer cover up to five lakhs to 40% of the vulnerable families in the country.

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Impact of COVID-19 Like any other country, India also has to face the challenges thrown by the unprecedented incident of Covid 19. This has affected all sectors but most significant has been the effect on the health care sector as it has to be in the forefront at this medical casualty that affected the whole world. Million people have been infected by COVID 19 globally. Despite the implementation of lockdown

measures including travel bans in India and worldwide, there has been an increasing incidence of COVID 19. The number continues to rise as lockdown measures had to 042

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be relaxed in the long term; the government will have to re-evaluate and drastically improve upon the funding in public healthcare and infrastructure. The manpower crisis

plaguing the healthcare sector has to be managed with efficient and targeted vocational training. Instead of disease management, health management and prevention will become the norm, as the general well-being of the insured population through medication management and self-care enablement will gain importance. V irtual consultations by healthcare professionals will become the mainstream care delivery model post-pandemic.

Robotics that promoted social distancing will make a comeback. Insurance and customer service, both will emerge as key factors. The governments of the states and the Union Government has initiated many programmes to effectively contain the spread and has been acclaimed as more successful than in many of the developed countries of the world. Even by December 14, 2020, eSanjeevani telemedicine service of the Health Ministry crossed 1 million (10 lakh) teleconsultations, since its launch, enabling patient-to-doctor consultations from the confines of their home, as well as doctor-to-doctor consultations.

Private Sector Healthcare in India.

Since 2005, major additions to healthcare in the country have been in the private sector or in partnership with private bodies. Today almost 58% of the hospitals, 29% of the beds and 81% of the doctors are in the private sector.

The private hospitals cater to 70% of households in the urban areas and 63% in the rural areas. Medical tourism is a predominant niche market and of special interest within the tourism segment and the globalized health care service industry. This industry is promoted by the destinations’ government, private corporate sector involved in the medical care and the tourism industry.

Medical Tourism in India “Athithi devo bhava” is an accepted concept in India that enjoins all to treat guests as people to be worshipped.

This makes the Indian people give a personalized touch,

giving a homely feeling to the patients. Indians feel that warmth and caring provide a healing touch by relieving mental and physical stress. Medical tourism is a fastgrowing enterprise in India. Close to five lakh patients visit Indian hospitals for medical care every year. Analysts have found that most of them are from Southeast Asia, Middle East, Africa and the SAARC region. But a large number of people also come from Australia, Canada, China, Russia, the United States and the United Kingdom. Chennai 046

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has attained the title of ‘India’s health capital’ by attracting 45% of the health tourists visiting the country and 30 to 40 % of the domestic patients as well. The Government has made plans to make medical visits to India easier for patients by expanding the e-tourism VISA regime in February 2019. Now patients from foreign countries can stay here for treatment for a period up to six months and can undergo any treatment except organ transplant without a medical visa. Medical tourism in India was valued at

around $3 billion in 2015, and it was expected to grow to $9 billion in 2020 before covid-19 struck. But, the influx of tourists, including medical tourists, is expected to rise only after all travel restrictions have been lifted all over the world. However, with India gradually opening up its skies through air bubbles agreement with select countries, private hospitals in the country have restarted admitting emergency cases from abroad. Over the last decade, India has transformed into one of the most popular tourism destinations in the world, largely as a result of the government’s international “Incredible India” campaign with the private sector followed by “Global Health Destination” campaign by organizing international medical tourism trade expos. India is ranked second to Thailand in the world, based on a two-year study by the Deloitte International Healthcare research unit. The key reasons for patients from developed countries visiting India are low cost, absence of waiting list, best quality treatment with state-of-the-art medical technology, international accreditation with Joint Commission International (JCI 2010). It is important for the governments of various countries involved in medical tourism to have a re-look at their existing tourism policy in general and medical tourism policy in particular, and have a Public-Private Partnership (PPP) approach for its sustainability, with a view to attract sizeable private investment in this emerging health service sector export, position the country to promote certain regions as a health and medical tourism destination to locals and foreigners alike in niche areas of treatment and surgery.

India Healthcare Tourism.com The website www.indiahealthcaretourism.com helps medical tourists find the medical facilitators and all details about travel regulations which will be of great help to those who seek treatment in India. It works with the Services Export Promotion Council under the Ministry of Commerce of the Government of India. The number of

medical visas issued by India rose in 2019 from the year before, according to data presented by the home affairs ministry. The government’s support for medical tourism is appreciated. Various medical areas are sought after in India. When it comes to cosmetic surgeries, doctors are surely doing great work in India. We get patients from Afghanistan, Uzbekistan, Bangladesh, Kuwait, UAE, Mauritius, Maldives, Turkey etc. for treatments like skin allergies, vitiligo, hair loss, pigmentation etc. and its numbers are surely on the rise annually. The ministry of tourism has recently released revised guidelines for the promotion of wellness and medical as a niche tourism product. As per the guidelines, the ministry offers financial support to accredited Medical and Wellness Tourism Service Providers, Chambers of Commerce and other organisations as Marketing Development Assistance, for Publicity, organising workshops, events, seminars and for organising Wellness and Medical Tourism Promotion shows. There is also a growing demand for Indian medical talent and knowhow in geographies that are lacking in advanced medical infrastructure and several players in African countries are approaching Indian players to help them set up and run hospitals, both as advisors as well as O&M partners. This is adding to the ‘exports’ bucket, the CII report said. India now has a simplified e-medical visa facility that allows three visits to the country. The government is trying to address more issues in the time to come, such as standardization and accreditation of services.

Main Attractions Reduced cost, availability of the latest medical technologies and compliance with international standards, service of doctors trained in the west especially in the US and the UK and the availability of people at all levels who are fluent in English are some of the factors that attract patients to come to India for treatment. It is estimated that compared to the United States and the United Kingdom, costs for treatment in India may be one-tenth less. Patients generally

have been coming to India for availing alternative medicine.

There are many accredited agents to arrange all that the patient may need while in India. This includes arranged airport pick up, stay in a suite, interpreter services, home cuisine, home cable channels, and visits to local tourist spots Major hospitals in Chennai, Mumbai, Hyderabad, New Delhi, Bangalore, Coimbatore, Kochi, Kozhikode and Trivandrum have been recording 7% to 12% patient flow from neighbouring and southeast Asian countries. The quality of treatment at these places is the best in the world at 052

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around 10% of the cost elsewhere. The major treatments attracting foreign patients to India include Bone marrow transplant, Cosmetic Surgery, Dialysis and Kidney transplant, Gynaecology& Obstetrics, Joint Replacement Surgery, Neurosurgery & Trauma Surgery, Osteoporosis, Preventive Health Care, Refractive Surgery, Vascular Surgery, Cardiac Care, Nuclear Medicine and Urology.

Medical Professionals in India Irrespective of all other advantages, no patient would travel to another part if the quality of treatment is not on

par with the best. This is ensured in India with more than 30 JCI accredited hospitals. The best doctor-hospital combination is also available here. The hospitals also arrange for the recuperation period to be spent in the hospitals itself or in other places chosen and approved by the hospitals. India’s strength lies in the skill of the doctors, calibre of the nurses and the state-of-the-art infrastructure. The majority of the doctors working in major 054

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hospitals here have international qualifications. This adds to the acceptance of these doctors by the patients from abroad. The comfort levels of these patients while interacting with these professionals will also be better.

As Indian doctors have been holding high positions in hospitals and medical schools all over the world for a long time, the patients coming from abroad are ready to trust the doctors and other medical professionals in India.

Steps Taken by Ministry of Tourism India’s market for medical tourism is expected to touch the $9 billion mark by 2020, according to a report released by the Federation of Indian Chambers of Commerce and 056

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Industry (FICCI) and Ernst & Young. As per the report titled ‘India: Building Best Practices in Healthcare Services Globally 2019’, the rising costs of health care in developed countries such as the US and the UK will make India an

affordable alternative in the coming years. The report also noted that the country is one of the preferred destinations for Medical Value Travel (MVT) as it occupies the fifth position among 41 major medical tourism destinations, as per the Medical Tourism Index Overall ranking, 2016.

Chennai attracts nearly 15 percent of the incoming foreign patients while Kerala handles around 5 percent to 7 percent. According to the report, India hosts around five lakh medical value travellers annually from different 058

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source countries. Major markets for India are the SouthEast Asian countries, the Middle-East, Africa and SAARC countries. More than 50 percent of medical travellers coming into India are from Bangladesh. The Ministry of Tourism has taken several steps to promote India as a Medical and Health Tourism Destination.

Indian Healthcare Federation, a Non-Governmental organisation affiliated to the Confederation of Indian Industry, on advice

by Government, has prepared a guide on select Indian

hospitals of the country for health tourism. It has been placed on the Website of the Ministry of Tourism. Brochure, CDs and other publicity materials to promote Medical and Health tourism have been produced by the Ministry of Tourism and have been widely circulated for publicity in target markets. Medical and health tourism has been specifically promoted at various international platforms such as World Travel Mart, London and ITP Berlin. A new category of ‘Medical V isa’ has been introduced, which can be given for specific purpose to foreign tourist coming to India for medical treatment. Guidelines for accreditation of Ayurvedic and Panchakarma Centres have been circulated 060

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to all State Governments for implementation. These have been placed on the website of Ministry of Tourism. Yoga/ Ayurveda/Wellness has been promoted over the last two years in the print, electronic, internet and outdoor medium under the Ministry of Tourism’s “Incredible India Campaign’’.

Brochures & CDs on the Body, Mind and Soul covering the traditional system of medicine have been produced and circulated extensively by the Ministry of Tourism.

Private Sector in Medical Tourism Public-private partnerships will enhance the competitive advantage of the medical tourism industry. It will provide

viable and alternative delivery of healthcare and medical tourism infrastructure facilities and value for money medical treatment to not only the foreign patients but also to the local community. Public sector, private hospitals and diagnostic clinics, pharmaceutical local community, business organizations and international medical service accrediting bodies, medical educational and research 062

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institutions along with World Medical Tourism Associations, World Tourism Organization (WTO), World Travel and Tourism Council (WTTC) and Asia Pacific Tourism Association (PATA).

Moreover, it can be argued that for sustainable long term growth of medical tourism industry in an efficient and effective manner public and private sector partnerships is essential between the various key stakeholders from the

supply side for providing on one hand attractive, safe, secure medical facilities and surgical procedures which are accredited, efficient, effective, equitable and good quality of health care service to the medical tourists, and on the other hand, a medical tourism industry this is economical, socially responsible and environmentally 064

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sustainable. Various international medical tourism accreditation bodies such as International Society of Quality in Health Care (ISQUAH) has approved India’s accreditation process along with National Accreditation Board for Hospitals (NABH) certification body, of the Indian Government. Further, Joint Commission International to

date has accredited 17 hospitals in India. Indian National Health Policy, states that “the treatment of foreign patients/expatriates is legally an “export” and the same is eligible for all fiscal incentives extended to export earnings”. The government of India and the various State level governments in India have also realized the positive economic and social benefit of medical tourism on the economy. Since the eleventh five-year plan the government has promoted India as a “Global Health Destination” (GOI 2008), providing world class-high-tech medical treatment at low cost. Various policy initiatives were introduced to make medical tourism a development strategy.

For example, since 2003, special medical tourism visa (MV isa), along with Medical Escort V isa (MX) for an accompanying relative travelling with the patient to India for medical care was introduced, 100% foreign direct investment in medical infrastructure, research and development, fiscal incentives for businesses involved in medical service export sector, government-sponsored annual international medical tourism trade expos, promoting pharmaceutical stem cell medical research, well-developed internet online-medical tourism websites and above all emphasis on JCI accreditation for quality control, to build confidence in the potential medical tourists to ensure standards regarding the quality of hospitals, health care and medical ethics. Further, leading private hospitals in the medical tourism sectors are Fortis and Apollo who have formed a partnership with Johns Hopkins Medicine International, and the Wockhardt Group, which is affiliated with Harvard Medical International, which manages a total of 26 hospitals across the subcontinent. These hospitals are actively seeking foreign partners to promote medical tourism to collaborate and cooperate with tour operators such as Thomas Cook and others in the hospitality and resort business and accrediting bodies. Steps to be taken to connect the patient and the caregiver. Health care specialists should be more visible on social media platforms with blog spots that

describe the facilities they provide. Keeping in touch with the major providers in the tourist circle will also help in the facilities getting noticed. The Government can develop platforms like Incredible India for the promotion of specific niches also.

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South India to the Forefront Modern and traditional systems of medicine combine to offer the best for patients from all over the world who choose South India as their Medical destination. Kerala, Tamil Nadu and Karnataka have much to offer in this area.

The specialty hospitals, clinics and health centres that can compete with the best of their type anywhere in the world are the hallmark of the south Indian healthcare system.

The ambience and culture of these states make them an ideal destination. The patients have the advantage of getting the best health care in the most spectacular natural locations. The growing confidence of foreign patients in the treatments available in South Indian states is a testimonial of the high quality of the region’s holistic healthcare system. Though the number of medical tourists from across the globe visiting South India has been surging for the last few years, it is those from the Gulf countries who have outnumbered others in this regard. Trade links between South India and many of the Gulf countries which date back thousands of years coupled with the large number migration from southern part of India to these countries in search of job have provided them a better knowledge of South India. This comes handy for Kerala, Karnataka and Tamil Nadu to beat many other competitors. While advising their patients for better medical aid, most of the medical practitioners in Gulf countries ask them to go to South India, thanks to their faith in the healthcare system here.

Professionalism in the South South India, the divine destination for tourists for rejuvenation and retreat is becoming more and more a tourist attraction. Not only do they carry back wonderful memoirs, but also long-lasting confidence. South India states have been keeping up with the international standards in education and healthcare for decades.

Internationally, the medical fraternity from South India is among the most sought-after professionals. The evergrowing number of doctors, nurses and paramedical staff working abroad testify to their calibre. According to reports, around 35 percent of doctors working in the United States are either Indians or those with Indian origins. Of them, South Indians constitute a great chunk. In Britain, around 80 percent of the doctors working in hospitals under National Health Service (NHS), the network of hospitals

run by the Government for the welfare of their citizens, are from India. The number of South Indians among these Indian doctors is high. Middle-East also portrays a similar picture. Nurses and paramedical staff from South India also outnumber other overseas groups in many countries.

These doctors get an opportunity to have hands-on experience in most modern techniques and innovations in the medical world. When such doctors return home and join a hospital in South India after years of service in such countries, they also carry a treasure of experience with them. Besides the much-needed expertise, they are familiar with the attitudes and behavioural patterns of people from across the globe. This comes handy for these doctors while treating patients from abroad. Being the backbone of the health care system in the country, those devoting their lives to services in the health sector here also have vast experience and calibre. Many of the doctors do have international stature. South Indian states are internationally renowned not only for a low birth rate and a high life span of people but also for the surgeons and physicians who carried out complex surgeries and other treatments elegantly.

Network of Hospitals The excellent hospital network is of the utmost importance in attracting patients from other countries. South India has more private institutions participating in Medical Tourism. Confederation of Indian Industry (CII) succeeded in bringing more hospitals under the umbrella of medical tourism. CII started medical tourism promotion in South India with several hospitals. These states have a number of hospitals that can compete with those in the developed countries and these hospitals are in a position to offer many consultancies under one roof with an eco-friendly environment. Joint Commission International (JCI), the authority certifying hospitals has accredited many hospitals in India. Many hospitals in South India are already accredited by National Accreditation Board for 072

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Hospitals and Health Care Providers (NABH). NABH is an institutional member of International Society for Quality in Health Care as well as member of its Board and Accreditation Council. NABH standards for hospitals have been approved by ISQua. International Society for Quality in Health Care (ISQua) is an international body that grants approval to Accreditation Bodies in the area of healthcare as the mark of equivalence of accreditation programme of member countries. The accreditation of NABH standard for hospitals authenticates that NABH standards are in consonance with the global benchmarks set by ISQua and thus hospitals accredited by NABH will have international recognition. NABH is also one of the founder members of newly emerging Asian Society for Quality in Healthcare (ASQua). This initiative aims at strengthening the Asian representation at the international level and improves the quality structure in healthcare. The NABH standards for hospitals have been drafted by the technical committee of NABH and contain a complete set of standards for the evaluation of facilities for granting accreditation. The standards provide a framework for quality assurance in treatment offered in the organizations Research and Development. The better medical facility was found to be a highly significant factor in foreign patients visiting South Indian hospitals. This is undoubtedly a reflection of the quality of the medical service offered by the service providers. During the post-liberalization era, India has outsmarted many other countries so far as the advancement of science and technology are concerned. Medical science and healthcare services in the country have reached new peaks in the last decade. Earlier, advanced healthcare was the monopoly of the developed countries. So, many people who could afford the expenses went abroad for high-quality medical treatment. Now the scenario has changed drastically. Though the cost of treatment is low in India, compared to many other countries which provide world-class healthcare, the cost of quality treatment is high for an average Indian. In healthcare, South India is

often compared with the developed countries rather with other parts in the country. Robotic surgery, which is fast gaining popularity abroad, is taking roots in India too.

Robotically assisted surgery was developed to overcome the limitations of minimally invasive surgery and to enhance the capabilities of surgeons performing open surgery. Robotic surgery is being increasingly preferred to open surgery or laparoscopic surgery for most gynaecology related operations including benign ovarian tumour, 074

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complex hysterectomy and fibroids in the uterus, lymph node dissection for uterine cancer& cervical cancer and severe endometriosis. Instead of using the surgery instruments by hand, robotic arms are used which are controlled by efficient surgeons with the help of advanced computers. The surgeon controls these instruments and the camera from a console located in the operating room.

Placing his fingers into the master controls, he is able to operate all four arms of the da Vinci Si - the world’s most

advanced surgical robot, simultaneously while looking through a stereoscopic high-definition monitor that literally places him inside the patient, giving him a better, more detailed 3-D view of the operating site than the human eye can provide. The ultimate effect is to give the surgeon unprecedented control in a minimally invasive environment. The patients can experience a number of benefits compared to open surgery, including less trauma 076

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on the body, minimal scarring, and faster recovery time. It is going to be interesting to see how Robotic surgery is going to shape up in south India in the coming years. With larger volumes and the increasing number of hospitals employing the technology, the expenses are to take a downward spiral. There are also several companies with medical robots in the pipeline and with their emergence, we would witness a paradigm shift in the market.

Specialization The specialty hospitals are the mainstay of South India’s medical tourism. Many of the hospitals offer a complete package that includes consultancy with a medical specialist, diagnosis, appropriate medical treatment, preand post-operative care, and even arrangements for a family member or attendant to stay with the medical tourist. Specialty Hospitals in South India offer treatment in various medical specialties from specialized eye care centres to the brain and spinal surgery centres. Many of the specialty hospitals have faculty who have studied and worked abroad and have returned to India to teach and to build world-class medical infrastructure in India.

Specialties for which Kerala is now famous include Neurosurgery, Fertility Treatment, Transplant Surgery, Ophthalmology and Orthopaedic Treatment. Of late bariatric surgery and robotic surgery are gaining popularity and attracting patients from abroad.

Cardiac Care: The doctors who have proven track records in the reputed heart care hospitals in the world add to the reputation of the hospitals here. Aortic stent grafting, angiography, angioplasty with contrast, angioplasty, angioplasty with medicated stent, carotid, coronary artery by-pass surgery, double heart valve replacement, electrophysiology complex study (EPS), heart transplant (subject to brain dead donor availability, I.C.D. (Single, double, combo chamber) implantation, pacemaker (single, double chamber, biventricular), paediatric interventional cardiology, RF ablation, paediatric cardiac surgery (ASD,VSD), single heart valve replacement and thoracic aortic aneurysm are some of the cardiac treatments offered by the hospitals in South India. In the case of coronary artery disease, diseases affecting the valves of the heart, diseases present from birth like holes in the heart or blocks in the valves, mixing of blood inside the heart keyhole bypass surgery will be done. To minimize the risk factor, minimal invasive cardiac surgery is being preferred

over normal keyhole bypass surgery. This method minimizes the risks like excess bleeding, possible brain problems like stroke, kidney dysfunction and increased chances of infection. Cardiac rehabilitation is another important healthcare service offered in the hospitals in South India.

Cardiac rehabilitation programme help increases the functional ability of the person. The first of the four-phase programme is for those with the chances of cardiac problems. It is preventive cardiology program in which normal persons are assessed for the risk factors of cardiac illness and they are prescribed an exercise program to keep their heart healthy. The acute cardiac rehabilitation program will take care of the patient admitted in the hospital for a cardiac illness. Post-acute cardiac rehabilitation program is the most important phase of any cardiac illness. It is an exercise programme for a period of 8 weeks.

Neurosurgery: Damage to brain or spinal cord as a result of an accident, epilepsy, removal of tumours of the brain or spinal cord, treatment for stroke and aneurysm are some of the cases which normally require neurosurgery. Surgery on the spine includes micro-discectomy, laminectomy, corpectomy and spinal fusion. Congenital diseases of the brain and spine, tumours of the brain, spine and the spinal cord, vascular diseases such as aneurysms and vascular malformations, regenerative disc and other spinal diseases, instrumentation of the spine and the craniovertebral junction, diseases of the pituitary gland, stereotactic surgery, surgery for epilepsy and movement disorders, stroke and haemorrhage in the brain and spinal cord, cortical basal ganglionic degeneration, epilepsy in adults with mental retardation, epilepsy in children with mental retardation are some other cases for which neurosurgery is being recommended. The surgery is being performed after conducting various tests for diagnosing the disease properly. EMG (electromyogram) which tests the functioning of muscles and nerves, Nerve Conduction Velocity (NCV) which monitors the carriage of impulses 080

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through a nerve, Computerized Tomography Scan, Magnetic Resonance Imaging (MRI) Scan, Single Photon Emission Computed Tomography (SPECT), Interventional NeuroRadiology and Digital subtraction angiography are the major tests done for diagnosing diseases related to the nervous system.

Orthopaedics: A number of orthopedic procedures such as hip and knee replacement, the Ilizarov technique, limb lengthening and Birmingham Hip resurfacing technique, can be safely done in South Indian Hospitals. Many hospitals specialize in latest techniques and treatments such as minimal invasive surgery, cartilage and bone transplantation, spine surgery and limb sparing surgery.

All kinds of musculo-skeletal problems ranging from Arthritis to sports injuries, to complex broken bones, bone tumours and childhood conditions like scoliosis are treated most effectively. A wide range of spinal surgeries including fixation, stabilization and fusion are regularly undertaken.

Oncology: Major hospitals in South India have oncology units with surgical oncology, medical and radiation therapy as well as the crucial Bone Marrow Transplantation (BMT).

The BMT unit with high pressure hepa filters has helped achieve a very high success rate in the various types of transplantation in these hospitals. Cord Blood Transplant and Mismatched Allogeneic Stem Cell Transplants are being performed successfully at a cost of one-tenth of what it does in the west. Special surgeons are available for individual organs. Plastic surgeons of repute provide treatment for head and neck cancer, breast cancer and other malignancies.

Gynaecology: These departments in most of the hospitals in South India offer world class services. The hospitals have doctors, nurses and staff who have a lot of experience and expertise. They have proven records in handling any complicated cases. They have the advantage of advanced technology and state-of-the-art equipment. People from

all across the world, especially from the Gulf countries come to South India seeking the services of gynaecologists.

The facilities to detect gynaecological disorders at an early stage and to prevent it are there in most of the hospitals.

Those from the Gulf countries make a beeline to gynaecology departments in the hospitals Kerala, Karnataka and Tamil Nadu. Though the citizens of the rich Gulf countries can afford the cost of treatment in the 082

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Western countries, they come to South Indian States as the quality of treatment in the West and here are the same.

Just like in other cases, low cost is the key factor which comes in favour of South Indian hospitals while a medical tourist chooses the hospital. The hospitals in South India have women check-up programmes designed to detect the earliest signs of disorders of the breast and the organs.

Mammogram and a pap-smear of the cervix and an

ultrasound of the pelvis are part of medical check-up for women. Most modern treatment for disorders like menstrual abnormalities, prolapse, fibroids and other tumours of the uterus and ovaries are available in these hospitals’ recanalization by microsurgery.

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Dental Care: Dental specialist clinics in South India are equipped with state-of-the-art technology and competent doctors and supporting staff. Most of the dental tourism providers in these states offer worthwhile dental packages. Low cost and high quality, as in the case of other

treatments, are the motive force for the dental tourists for selecting South India as their destination. These specialty centres focus on all areas of dentistry like bleaching, prosthesis on the implant, dental implants, vertical and horizontal bone grafting, gum grafting, gums treatment, palatal orthodontics, intra mouth dental scanning, smile designing, root canal, teeth whitening, extraction of normal 086

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or fractured teeth under local anaesthesia, extraction of impacted wisdom teeth, ceramic caps without gold under microscopic control, maxillary surgery, dental bridges, porcelain, ceramic crowns, fluoride treatments for children, cosmetic dentistry, tooth contouring and reshaping and dental fillings. Dental tourism providers in South India offer cosmetic dentistry package to enhance the looks of a person.

Under cosmetic dentistry dental bonding, dental veneers, these custom-made mouldings made of porcelain or ceramic are perfect for spaces, chips, fractures, rotated or maligned teeth, distorted, or discoloured teeth. Thanks to the modern technology and skills of the dentists in South India both the tourists and the Non-Resident Indians have made South India their favorite dental rehabilitation destination.

Transplant Surgery: As transplant surgeries are done when an organ of the patient fails, getting the surgeries done at the earliest is all the more important. So, the patients from western countries like the United Kingdom where they will have to wait long for undergoing the surgery come to South India. The hospitals in Kerala, Karnataka and Tamil Nadu where there are highly qualified and experienced doctors, trained supporting staff and most modern equipment offer treatment on a par with international standards at an affordable cost. The success rate of the transplant surgeries conducted in South India is another factor which attracts even foreigners to the hospitals in these states. Renal transplant surgery where a kidney is transplanted into a recipient, liver transplant surgery, where part of a liver from a donor organ is transplanted into a recipient, corneal transplant for eye donation and bone marrow transplant used for treating leukaemia are the important transplant cases Urology: Change in life style, climate and long working hours have resulted in the increased number of urologic diseases. Hospitals in South India offer treatment for wide range of diseases associated with the urinary tract.

Treatment is offered to cases like Laser Lithotripsy, Nephrectomy or Kidney Removal Surgery, Bladder Cancer Treatment, endopyelotomy, Endoscopic Prostate Surgery, Endoscopic Ureter lithotomy, Enlarged Prostate Treatment, Erectile Dysfunction Treatment, Extracorporeal Shock Wave Lithotripsy, Glomerulonephritis Treatment, Hydrocele Treatment, Kidney Stones Removal, Penis Enlargement, Percutaneous Nephrolithotomy, Peyronie’s disease 088

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treatment, Prostate Cancer Treatment, Prostatectomy, Renal Artery Stenosis Treatment, TURP Surgery, Urinary Incontinence Treatment, Uterine Cancer Treatment, Vasectomy and Vasectomy Reversal.

Ear, Nose and Throat: ENT Hospitals in the south of India are placed among the number one ENT hospitals in the world.

Cochlear Implant for severely deaf children and adults, sinus endoscopy and Paediatric otorhinolaryngology are some of the cases to which treatment is offered by hospitals in South India. The diagnosis facilities like complete audiometric set-up, electronystagmography testing, Brain Stem Evoked Response Audiometry (BSERA) and Oto-Aciostic Emission (OAE) are available in these hospitals. Endoscopy used for reconstructive middle-ear surgery, surgery of the facial nerve, congenital ear anomalies, micro laryngeal surgery, surgery for snoring and sleep disorders, thyroplasty, septoplasty and septorhinoplasty, functional endoscopic sinus surgery, head and neck cancer surgeries, revision ear surgeries and phonosurgery.

Infertility Treatment: If the infertility cases were few and far between a decade ago, now it has touched an alarming level. Medical sciences and its supportive mechanism have risen to the occasion. Giving a ray of hope for millions, infertility treatment has gone much ahead. Southern India also could catch up with the world standards in the branch.

Assisted Reproductive Technology (ART) is provided at specialized hospitals that offer Fertility Treatment in South India. The treatment programme includes medical checkups of the couple, to determine the physiological causes of infertility. Once ascertained the cause, the appropriate assisted reproductive technique is prescribed. Advanced techniques such as GIFT (Gamete Intra Fallopian Transfer) and ZIFT (Zygote Intra Fallopian Transfer) are offered at well-equipped hospitals. It is the success saga of many of the infertility clinics in South India that attract more couples to seek the service in South India. The flow of domestic and

international health tourists has been another reason for infertility clinics mushrooming in these states. Laparoscopic surgeries for ectopic pregnancies, ovarian cysts and tumours, tubal blocks and even hysterectomies are available. Disorders of ovulation, controlled ovarian stimulation, controlled ovarian stimulation, Intra-Uterine Insemination (IUI), Intra-Fallopian Tubal Insemination (IFI), 090

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In V itro Fertilization (IVF) and Gamete Intra-Fallopian Transfer (GIFT), Embryo Transfer (ET), Zygote Intra-Fallopian Transfer (ZIFT), sperm donation, freezing egg /oocyte donation, replacement of frozen embryos, full range of treatment of male infertility including micro-manipulation technology and- Intra Cytoplasmic Sperm Injection are the areas where infertility treatment focus on.

Cosmetic Treatment: Here an individual gets an opportunity to have a remake on the physical appearance of oneself according to his or her wish. Cosmetic surgeries can enhance one’s looks, persona, sensuality, physical appeal and thereby help in giving a boost to self-confidence. Once 092

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a person has undergone a cosmetic surgery, that person will certainly feel more presentable and confident.

Cosmetic surgery changes one’s appearance by altering parts of his or her body that function normally but make you unhappy. Some people make physical changes through

diet, exercise, and other lifestyle changes. Some prefer to undergo cosmetic surgery. The number of people resorting to cosmetic surgery for correcting the ‘wrong design’ of the body is growing worldwide. Sometimes the correction of even a minor cosmetic defect can make a major positive change, substantially increasing feelings of well-being and self-worth. Surveys conducted among those underwent cosmetic surgeries show that it brought in wholesome change in the person in a positive manner. Cosmetic surgery is the most sought-after treatment by the medical tourists across the world. South India hosts a lot of institutions which cater to the needs of those go for cosmetic surgeries. Face lift, forehead lift, fat injection/ grafting, contour thread lift, double chin liposuction, cheek or chin implants, mole removal, scar revisions, facial laser resurfacing, facial rejuvenation, Botox rejuvenation, filler injections, upper eyelids, lower eyelids , rhinoplasty or nose job, nasal septum corrections, lip reduction, lip augmentation, prominent ear reshaping, split ear lobe repair, liposuction, laser hair removal, breast implants, breast lift/ mastopexy, breast reduction, male breast/ gynecomastia, breast reconstruction with flap, body contouring, abdominoplasty, liposuction-arms, waist, hips, thighs, legs and flanks, penile lengthening and penile thickening are some of the cosmetic treatments offered by the hospitals in South India. As in the case of other treatments, the cost for cosmetic surgeries is less in India compared to other countries, especially the developed countries. In South India, the cost of cosmetic surgeries is even lesser.

Traditional Treatment There is another important factor that attracts people to come to India for treatment of diseases as well as holistic wellness care. For this the world has come to understand that Ayurveda, Yoga, Unani and the other ancient herbal care of the Indian sub-continent is the best. India has been practicing these for generations and now with the 094

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attention of the world coming on to these systems, there has been a spurt of centers offering such treatment all over the country. Almost all resorts have a care center where Ayurvedic wellness programmers and yoga are offered to the visitors.

Ayurveda: Ayurveda is one of the oldest medical systems in the world having its origin in the Vedic period. Ayurveda means the life science, and it is concerned with holistic healing. An Ayurvedic physician finds out what is wrong with his patient through the five senses. They find the pulse, test the urine and the stool, examine the tongue and the speech, touch the diseased body and decide through further examination of the breathing and the lethal points in the body. According to some reports Ayurveda is used by 80% of people in India, either alone or in combination with other systems of medicine. There is a separate central government body to control the Indian systems of medicine and make it keep unanimity in practice at all places. The AYUSH, the Department of Ayurveda, Yoga, Unani and Homeopathy under the Ministry of Health and Family Welfare. Research is also undertaken under it through a network of research institutes. Ayurveda texts speak about the transmission of medical knowledge from the Gods to the sages and then to the physicians. It is believed that Dhanwantari, the Hindu God of medicine was born as a King of Varanasi and he taught the system to Sushruta and some other physicians. The Ayurvedic therapy is based on herbal compounds, minerals and some metals.

Ancient Ayurvedic texts also teach some surgical techniques like rhinoplasty, kidney stone removal, sutures and the extraction of foreign objects from the body.

According to the Ayurvedic system there are three elements named as vata, pitha and kapha described as doshas which through their imbalance in the body create diseases and bring healing when they are balanced.

There are eight divisions of the Ayurveda. They are Kayachikilsa, or general medicine, Kaumara-bhrtya or

paediatrics, Salyatantra or surgery, Shalakyatantra or treatment for ear, nose and throat, Bhutavidya or mental health, Agadatantra or toxicology, Rasayantantra or tonics, and Vajikaranatantra or treatment for infertility. In treatment the Ayurvedic physicians consider physical existence, 096

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mental existence and personality as separate units but influencing one another. This holistic approach is adopted during diagnosis and treatment which forms the fundamental aspect of Ayurveda. Another unique concept is that of channels in the body that transport fluids and

these channels can be opened by massage using medicated oils and fomentation. This treatment will help in opening up unhealthy or blocked channels which are the cause of some diseases. It also insists on a strict routine in waking, sleeping, working and meditation which is essential for good health. Hygiene includes regular bathing, cleaning the teeth, tongue skin and eyes.

Ayurveda is a traditional Indian therapy of holistic medicine principle derived from centuries of medical tradition in India. Under Ayurveda, original medicines are prepared and used. Availability of ayurvedic therapies can be used as a competitive factor by Indian hospitals in providing the medical tourism package. Ayurvedic treatments provide excellent preventive care and rejuvenation therapies. Ayurveda has become a synonym for Medical Tourism in Kerala and neighbouring states.

There has been a spontaneous growth in South India, especially Kerala for Ayurveda, which has no competition in the whole world. By collective effort the name Ayurveda got branded all over the world. In ancient India every branch of science was developed abiding nature’s rules.

So ancient Indian science and knowledge are extremely befitting for this age. Though they pursued the spiritual world, the saints in India longed for finding solutions to all the issues related to material world as well. It was because they wanted to redress the grievances of the general public. They well knew that anybody who works for the common well-being can’t neglect the health of the public. When the Rishis or sages in India put their heads together to find out a system for solving the health problems, the result was Ayurveda. As the term Ayurveda denotes to the knowledge of life it’s not only a system to cure disease but the regimen teaching us ways to achieve Perfect Health from diseased or abnormal conditions and guidelines to lead a life, both physical and mental, to attain the bliss of real life. Keen observation and study of nature including all kinds of life in the world for hundreds of years could only have formulated such a life science

which has a concrete basis in Indian philosophy and widereaching applicability in life of all sorts. Since it is holistic, it approaches man as a whole and cares man’s physical mental and spiritual health. It’s almost as old as mankind and at the same time as new as modern man that no disease is there which is incurable or uncontrollable 100

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unless misled too much. The role of a physician is to understand the imbalance happened to this dynamic equilibrium and to correct or give advice as how can it be brought to the original state, whether with medicine or with changes in life style. He studies the patient; not only the disease, with some special techniques and gives you

some medicines and lot of advice, after which you may feel healthier and no system upset. Though Doshas, Dhatus and Malas are equally important, Doshas have added dominance; because human body and everything in it are influenced by doshas and maintenance of their balance will correct the defects of the other.

Prevention before Cure: The treatment in Ayurveda is classified mainly into two Samana and Sodhana. Samana is the pacifying way of treatment and sodhana roots out the disease from the body. Oral therapy and easier means of treatment are prescribed under Samana treatment. But Sodhana treatment is extensive, time consuming procedures to change a diseased man to the original healthy man. These are widely used all over India for patients with chronic illnesses. If done with special precautions, regular check-ups and extra care Sodhana treatments can work wonders and this is what happens in India, especially in South India, which attracts a lot of foreigners from all over the world to this small state.

According to ayurvedic principle you are what you eat. So much significance is given to the food habits and life style.

Natural herbs are widely used as medicines. In fundamental principles of Ayurveda 5 basic elements are very important. The universe and anything in the universe are believed to be made of these 5 elements - air, water, earth, fire and space. Quality and nature of everything varies according to difference in the proportion of these elements. According to the dominance of these elements each plant or each mineral exhibits its own physical and chemical characters. This basic principle is made use of in the formulation of medicines in Ayurveda.

Panchakarma: Panchakarma is a name given to 5 main treatments, by which vitiated doshas are expelled from the body. They include Vamana (induced vomiting), V irechanam (Purgation), Asthapanam (enema with decoction), Anuvasanam (enema with oil) and Nasyam (Nasal application of oil). According to another school,

both the enemas are included under common title Vasti and fifth one is Raktamoksham (Bloodletting). The vitiated doshas, waste materials and toxins are expelled by panchakarma. But for the convenience of the complete expulsion they are collected at particular sites by these pre-panchakarma process called Snehapanam (oleation) and Swedanam (Steam bath). There are particular, prescribed procedures and steps by which these are carried out. Though the lessons and texts studied are same, the system of treatment is entirely different and far more effective as well. These special methods of treatments which can be included in the pre and post panchakarma 104

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procedures are Sarvangasnehadhara/Pizhichil (oil bath), Shashtikapindaswedam (rice bundle massage), Patrapodala-swedam (leaf bundle massage) Sirodhara (head bath) etc.

Naturopathy: For healing all types of diseases, nature has its own remedies. This concept is the foundation stone of Naturopathy treatment. According to the method, the patient will have to follow a nature-friendly lifestyle. From food habits to sleeping, the patient will have to move in tandem with the nature. Alcohol, smoking, chewing tobacco and the consumption of tea, coffee, and non-vegetarian foods are forbidden in all the centres. Children below

fifteen years of age are not allowed inside these centres nor are pregnant women. According to naturopathy system, all healing powers are within one’s body. A person falls ill when he or she goes against Nature. Toxins, the cause of diseases are to be taken out from the body to cure the disease. A thorough rest, which includes fasting, is the most favourable condition in which an ailing body can 106

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purify and recoup itself. Yoga the medication programme acclaimed by the world is part of naturopathy. Yoga is the main attraction for medical tourists.

Yoga: Infectious diseases were the greatest threat to human life till the discovery of antibiotics ad advances in modern medical technology. But now that position has been taken over by the life style diseases. This affects

everybody irrespective of region, gender, age and social class. This is mainly caused by the artificial elements included in the packaged food that has become popular, the work pressure, and disturbed sleep pattern. Yoga has been found to be effective in controlling all of these. It is inexpensive, relates to good habits and improves wellbeing. It can be practiced by people of all ages. They will benefit by better physical and mental fitness. This will certainly lead to lesser visits to any hospital and therefore reduce worries and expenses. It decreases stress anxiety and depression, it has the potential to improve cardio vascular health and reduces the retention of sugar which leads to diabetes. It is also helpful in decreasing inflammation, provides better physical fitness, improves sleep, and is associated with improved eating habits and lifestyle. The elderly people who have been practicing Yoga retain better balance and cognition. It enhances concentration in the young. Recognizing yoga’s potential to address mental global health crises and encourage a world-view of peace, sustainability and responsibility, Indian Prime Minister Narendra Modi proposed an international day of yoga to the General Assembly of the United Nations. 175 UN member states supported his resolution in record time, with Secretary General Ban Kimoon publicly praising its promotion of “development and peace”. Ban Ki-Moon also cited yoga’s role in helping the world research its 2030 Sustainable Development Agenda, for health and wellbeing around the world. Major governmental health services including the NHS in the United Kingdom and the NIH in the US have recommend yoga for various health conditions.

Siddha: Originated from the Dravidian culture Siddha system of medicine is the oldest traditional treatment system in the world. The Siddha which flourished in the period of Indus Valley Civilization is older than the treatment systems like acupuncture. The word Siddha comes from the word Siddhi which means an attainment of a rare feat.

According to the preachers of Siddha medicine, it focuses

on the techniques to attain Ashtamahasiddhi, the power to tame the eight supernatural powers. Those who achieved such powers are known as Siddhars. There were 18 important Siddhars in olden days and they developed this system of medicine. Hence, it is called Siddha Medicine.

It uses herbal remedies, alchemy and pressure point massages to alleviate sickness and pain. It emphasises on the use of the remedial properties inherent in the 110

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natural environment. It has still deep roots in India, especially in the southern states.

International Connectivity Southern India has no dearth of international airports so as to facilitate the arrival of health tourists from abroad to any of the states within. A tourist arriving here by air can reach any of the locations in these southern states

with just a couple of hours drive from the nearest international airport. Easy accessibility is the most important factor for the growth of tourism. Earlier, the costs to cities in these states from other Indian cities like Delhi were as high as the fares to destinations in South-East and Middle-East. But the situation has changed for the good thanks to the Open Sky Policy and the emergence of budget airlines in the country. Well-connected roads and rail aids comfortable and low prized travel throughout the region.

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More and more international airlines are vying with each other to have connections to these South Indian states.

Developed Infrastructure The health sector in the United Kingdom conducted a survey to find the reasons for the English seeking medical assistance from other countries. Most of the hospitals in the UK come under the government department of National Health Service (NHS). The network of hospitals under NHS

provides most advanced health care to the citizens of the UK. Yet, the number of citizens seeking medical aid in other countries is on the rise. The questionnaire given to those who took part in the survey had been prepared in a manner that gets at even the minutest reasons which have forced the health tourists from the country to seek other destinations. Around 90 percent of the participants gave prime importance to accommodation facilities, cleanliness and communication facilities in the hospital. Aspects like expertise of the doctors took a back seat. They want not only proper medication but cosy atmosphere as well. Rising to the expectations, many of the hospitals in South India which are up to the mark in offering medical services are now catching up with international standards in hospitality facilities in their institutions.

The Communication Skill One of the major difficulties faced by a patient who comes to another country is the inability to understand the local language. But English which is the most used universal language becomes the most trusted one in South India as most of the people especially in a specialised field like medicine use it. Despite India’s diversity of languages, English is an official language and is widely spoken by most people and almost universally by medical professionals. In Noida, which is fast emerging as a hotspot for medical tourism, a number of hospitals have hired language translators to make patients from Balkan and African countries feel more comfortable while at the same time helping in the facilitation of their treatment. While several hospitals in India provide medical tourism services, the field is dominated by India’s large private hospital groups which have dedicated extensive resources to promote medical tourism.

Major Tourism Facilitators In order to promote the positioning of India as a Medical destination and increase the presence of the medical

fraternity in the international travel exhibitions, a dedicated space of 4 sq mt was provided to the medical fraternity within the India Pavilion at ITB Berlin. All stakeholders engaged in Wellness and /or Medical 116

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Tourism activities would endeavour to form either Wellness Tourism Association of India or Medical Tourism Association of India or Wellness and Medical Tourism Association of India, which will have open, all India

membership, is committed for holding elections at regular intervals & hold annual Audit of Accounts and is registered as a non-profitable society. Road shows focusing on Medical Tourism is a continuous process and is organized in consultation with the Stakeholders from time to time.

Travelling Tips for Medical Tourists Medical tourism not only provides an opportunity to people who want to avail quality and affordable medical treatments, but also enables a patient to get medical treatment along with vacation in foreign destination. The following is certain tips to those intend to embark on a medical tourism trip to India. It is essential to meet your family doctor to know about your current health conditions.

He can guide you better about the medical procedure, which can help you to deal with your health condition. It is beneficial to carry all your current medical test reports.

This will help the doctor on the medical tourism destination to understand your health condition. Language is a major problem that you may face during your journey.

It is good to choose a destination where you can communicate easily with treating facility or you can ensure that translator facilities are available. Understanding your health insurance as a medical tourist outside your country is very important because many health insurance policies do not provide coverage for huge medical treatment costs overseas. So, it becomes important for you to choose an insurance policy that provides complete or maximum coverage for medical journey. You should carry a medical kit should include ointments, painkillers, anti-allergy medicines, insect repellent, bandage, and other important things. You cannot make your medical trip without planning, as it is essential for smother and successful journey. If you consider important things before embarking on your medical trip then it can help you to get proper benefits of the trip. Having the knowledge of the etiquette and the law of land will certainly be helpful for the tourists to enjoy the trip without facing any hardship. According to 118

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the law of the land, there will be heavy penalties including jail term for possessing or using narcotic drugs. To visit a wildlife sanctuary, prior permission has to be taken from the authority concerned before visiting a wildlife sanctuary.

There is no limit to the amount of foreign currency that visitors can bring. Main hotels, restaurants and shopping centres honour major credit cards. All standard restaurants in these states have varieties including Continental, Chinese, Indian and typical Kerala in their menu. Tap water is purified and safe to drink. Bottled water is also available.

The Great Tourism Circuits of South India Tourism emerged as the largest global industry of the 20th century and is projected to grow even faster in the 21st century. South India has immense possibilities of growth in the tourism sector with vast cultural and religious heritage and varied natural attractions. South India covers the most beautiful places in India. South India is by sea from three sides on West - Arabian Sea, on East - Bay of Bengal, on South - Indian Sea and on North - Vindhya and Satpura ranges. South India attracting tourists by many ways like Backwaters, Falls, Reservoir, Beaches, Forts, Culture, Temples, Nature, Major Cities and Famous Hill Stations. South India Tourism has embraced a world of nature and wildlife, adventure camp experience, Resorts, Honeymoon Getaways, Spas, Camping Sites, Medical and Educational Tourism, Shopping Showrooms, Art and Crafts, Antiques, Adventure and Eco Tourism for tourists. South India is one of the fastest growing tourism destinations.

Kerala Kerala, the lush green state situated on the tropical Malabar Coast of South Western India, is one of the most popular tourist destinations in the country. Globally referred as God’s own country, it is named as one of the ten paradises of the world by the National Geographic Traveller. Its unique culture and traditions, coupled with

its varied demography, has made Kerala one of the most popular tourist destinations in the world. Immensely blessed by Mother Nature, the state has everything that a tourist looks forward to. The captivating greenery, long stretches of palm fringed shores, serpentine back waters, crystal clear rivers, lakes and jungle streams and picturesque forest ranges and valleys are some of the state’s coveted assets in respect of tourism. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tag line Kerala - God’s Own Country was adopted in its tourism promotions and became a global super brand.

Kerala is regarded as one of the destinations with the highest brand recall. The state’s tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimise the adverse effects of traditional tourism on the natural environment, and enhance the cultural integrity of local people.

Bird Sanctuaries: Birds have always evoked the curiosity of man. May be the wish to fly is prime reason. The beauty, the way in which they make its nest, its ability to sense even the subtle changes in the nature and the nature of migration and their mating-all associated with birds are keenly watched by man. Bird sanctuaries are major attraction for tourists. Dr Salim Ali Bird Sanctuary is the most renowned bird sanctuary in the state. Started in 1983, the bird sanctuary located in Thattekkad in Ernakulam district was the first bird sanctuary of Kerala. Spread over an area of 25 sq. km in the forests surrounded by the tributaries of the Periyar River. One can see a variety of migratory and resident bird species, including the rare Ceylon frogmouth and the rose-billed roller. Kumarakom Bird Sanctuary is another important one. Migratory birds like darters, egrets, herons, teals, waterfowls, cuckoos and wild ducks are some of the varieties found here. The 120

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Siberian storks migrate to Kumarakom every year.

Pakshipathalam, situated 1740 mts above sea level, can be accessed only by trekking. Rare species of birds can be sighted from the watch tower of this bird sanctuary.

Kadalundi Bird sanctuary is spread over a cluster of islands in a scenic area surrounded by hillocks where the Kadalundi River flows into the Arabian Sea. The estuary at Kadalundi is a heaven for migratory birds. Over a hundred varieties of native birds and over 60 varieties of migratory birds flock here in large numbers.

Plantation Tourism: The Western Ghats at an average altitude of 900 mtrs from the sea level, with a number of peaks well over 1,800 m in height and their slopes and valleys are known for its exotic spices like cardamom, pepper, cinnamon, and cash crops like tea, coffee and rubber. The Midlands, lying between the mountains and the lowlands, is made up of undulating hills and valleys which are rich in cashew, areca nut, tapioca, banana, rice, sugarcane and vegetables of myriad varieties. These areas have now become hotspot of plantation tourism. Many of the plantation estates are in the scenic locales of the Western Ghats. The breath-taking panoramas bring one to a world of wonder. Though plantations are the lands of leisure, it also imparts cognition about the cultivation and processing of these great crops. The opportunities for trekking, fishing, swimming and other recreations proffer an experience of being one with the virgin nature. Idukki, Wayanad and Kottayam are the major plantation centres in Kerala. The exotic smell of the spices elates to a heavenly ecstasy. Sense the spirit of eco-tourism and adventure tourism through the green plantations. Stay with nature, dine with nature and rejoice with nature.

Enchanting Backwaters: The backwaters in Kerala are a labyrinthine chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast. The backwater network includes five large lakes linked by 1500 km of canals, both manmade and natural, fed by 38 rivers, and extending

virtually the entire length of Kerala state. The backwaters were formed by the action of waves and shore currents creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range. Fortyone west flowing and 3 east-flowing rivers along with its tributaries are the lifeline of evergreen Kerala. The river banks which are rich in flora fauna are ideal spots for a rejuvenating sojourn. A tourist coming to Kerala will not like miss a cruise along the backwaters here. A cruise along the backwaters gives the tourist the taste of the culture, history, lifestyle and the scenic beauty of Kerala.

In Alappuzha, not only the tourists but the locals too enjoy the cruise along the backwaters. Many of the carnivals here are associated with backwaters. The Nehru Trophy Snake Boat race held here every year is one of such carnival.

The unique feature of Kuttanad, the rice bowl of Kerala is that the fields are below sea level. These paddy fields are barricaded from the surrounding backwaters by earthen bunds. Kumarakom is another location for backwater tourism. A journey in the house-boat will be an unforgettable experience. Kollam is an ancient seaport on the banks of the Ashtamudi Lake. The cruise from Kollam to Alappuzha which lasts eight hours is the main attraction for tourists visiting the area. Kochi known as the Queen of the Arabian Sea is known for its natural harbour. Kochi which consists of a cluster of islands is the apt place to start backwater cruise. Kappil, Kozhikode, Thiruvallam, Valapattanam and Valiyaparamba are also major backwater destinations in Kerala.

Sandy Beaches: Flanked on the western coast by the Arabian Sea, Kerala has a long coastline of 580 km; all of which is virtually dotted with sandy beaches. These sandy beaches and sea shores are ideal for sunbathing while the shallow coastal waters are extremely safe for swimming and a refreshing sea bath. The cool breeze that blows on the beaches will be soothing for both the body and soul. The most popular beach in the state is Kovalam, one of India’s 122

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internationally acclaimed beaches. A cluster of three crescent shaped beaches, Kovalam is ideal for an adventurous water sports like wind surfing swimming and thrilling boat ride either in catamaran or a wooden craft.

The Varkala beach flanked by the brick red cliffs is an ideal sea side resort and spa. It is also a pilgrim centre.

Alleppey is another spectacular beach where you can venture safely into the sea to enjoy the massaging touch of the gentle waves or sit on sand dune hearing the song of the sea. Kappad beach in northern Kerala is where history comes alive. It is on these shores Vasco da Gama, the Portuguese mariner set his foot in 1498 tracing an easiest maritime trade route to India. Bekal is another serene beach set in the backdrop of an array of swaying palms and the elegant Bekal Fort. Cherai Beach, Chowara Beach and Poovar Beach are also tourists’ paradises with golden sand and surf. Black rocks protected Muzhappilangad beach is the only drive-in beach in Kerala. Nattika, the hidden treasure of Malabar Coast is a beautiful beach with panoramic views.

Evergreen Hill Stations and Jungle Tourism: Eastern Kerala, housing the majestic Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys.

The wildest lands are covered with dense forests, while other regions lie under tea and coffee plantations or other forms of cultivation. One of the most exciting hill stations in Kerala is Ponmudi perched on the Western Ghats at an altitude of 1100 ft. above sea level. Lush green woods, lazily meandering streams and countless varieties of butterflies and birds make this hill station unique. Another jungle abode is Nelliampathy, a forest range of 75 km sq km in Palakkad district. It comprises a chain of ridges cut off from one another by valleys of dense evergreen forests and orange plantations. The entire area is a perfect paradise of nature lovers. Nestled in the green and serene Kannan Devan Hills, lies the pristine hill station of Munnar, at an altitude of 1524 mtrs from sea level and 136 km off Kochi. The misty mountains, the green carpet of tea gardens

and long stretches of grass lands makes this hill station a virtual paradise on earth. Tourists throng Munnar round the year for a retreat in the very bosom of nature. Nearby is Eravikulam National Park, the home of the endangered Nilgiri Tahrs that roam on the sprawling stretches of grasslands. In the high ranges there are a number of other picturesque jungle abodes like Idukki, Kumily, Devikulam, Vagamon, and Peerumedu which are surrounded by a spread of beautiful, wooden valleys and fresh water streams. Idukki is also the home of the state’s hydel power thanks to the giant arch dam built across river Periyar.

Vagamon in the high range Idukki district is yet another Hill station ideal for trekking. It is an ideal tourist spot surrounded by the greenery of tea gardens, beautiful meadows, valleys and dales. Thekkady is one of India’s most exciting natural wildlife sanctuaries which offer opportunity to watch wildlife at close range. The vegetation, the flora and fauna and the birds of Thekkady are uniquely rich, vast and varied. Notable among wild life population in this sanctuary which attracts a steady stream of visitors round the year is the majestic Asiatic wild elephants, Nilgiri langur, wild boar, wild dog, bison, bear tigers and leopards. The greatest attraction in Thekkady is a leisurely cruise across the expanse of the fresh water lake in the midst of the sanctuary. Lakkidi in Wayanad district is another hill station of great scenic beauty with its picturesque hills, streams and luxuriant vegetation, one of the highest locations in Wayanad, and registers the second highest degree of rainfall in the world.

Surrounded on all sides by meadows and hills, it has become a favourite picnic spot of tourists. Wayanad district also offers a variety of other tourist attractions like the Kuruva Islands, Pookote Lake, Chembra Peak, and Edakkal Caves etc.

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forests in the east, is subject to a humid tropical climate.

However, significant variations in terrain and elevation have resulted in a land whose biodiversity registers as among the world’s most significant. Most of Kerala’s biodiversity tracts of wilderness lie in the evergreen forests of its easternmost districts. There are also numerous protected conservation areas, including 1455.4 sq. km of the vast Nilgiri Biosphere Reserve. In turn, the forests play host to such major fauna as Asian Elephant, Bengal Tiger, Leopard, Nilgiri Tahr and Grizzled Giant Squirrel. More remote preserves, including Silent Valley National Park in the Kundali Hills, harbor endangered species such as Liontailed Macaque, Indian Sloth Bear and Gaur. More common species include Indian Porcupine, Chital, Sambar, Gray Langur, Flying Squirrel, Swamp Lynx, Boar, a variety of catarrhine Old World monkey species, Gray Wolf, Common Palm Civet. Many reptiles, such as king cobra, viper, python, various turtles and crocodiles are to be found in Kerala.

Kerala’s avifauna include endemics like the Sri Lanka Frogmouth, Oriental Bay Owl, large frugivores like the Great Hornbill and Indian Grey Hornbill, as well as the more widespread birds such as Peafowl, Indian Cormorant, Jungle and Hill Myna, Oriental Darter, Black-hooded Oriole, Greater Racket-tailed and Black Drongoes, bulbul, species of Kingfisher and Woodpecker, Jungle Fowl, Alexandrine Parakeet, and assorted ducks and migratory birds.

Additionally, freshwater fish such as kadu and brackish water species such as Choottachi also are native to Kerala’s lakes and waterways.

Monsoon Tourism: The four month-long, copious monsoon and recurrent flurry make this land a perfect nursery for all living being. On account of this monsoon tourism is now being promoted in a big way in the state. The word monsoon imparts a festive spirit to the whole world. The smell of the dry earth getting soaked elates you to an exotic experience. It becomes the best time to explore the virgin nature intact. A land which is very precious to God with a

vast network of 44 rivers and its tributaries welcomes monsoon with much exuberance. Yes, Kerala eagerly expects the sound of splashing waters after a long summer.

The farmers exult in the drops of prosperity that shower a new beginning. It is the queer season which can refresh you completely. The God’s own country is blessed with a great season of monsoon that lasts for three months.

Vibrant Festivals and Cultural Diversity: It is the land of colourful and beautiful art forms and festivals. The major festival in Kerala is Onam. Kerala has a number of religious festivals. Thrissur Pooram is the major temple festival in Kerala. It is conducted at the Vadakumnathan temple, Thrissur. The tradition of classical arts in God’s own country dates back over a thousand years. The UNESCO has recognised some of the art forms as the part of world heritage. Kerala’s culture is mainly Dravidian in origin, deriving from a greater Tamil-heritage region known as Tamilakam. Later, Kerala’s culture was elaborated on through centuries of contact with overseas cultures. Native performing arts include koodiyattom, kathakali and its offshoot Kerala natanam, koothu, mohiniaattam ottamthullal, padayani, and theyyam. Apart from these there are several religion related art forms such as chavittu nadakom and oppana. Pulikkali, performed during Onam festival has a spectacular view. There are also several ancient ritualised arts including the martial art form of kalaripayattu. Other ritual arts include theyyam, poorakkali and Kuthiyottam. Kuthiyottam is a ritualistic symbolic representation of human Bali. Folklore exponents see this art form, with enchanting well-structured choreography and songs, as one among the rare Adi Dravida folklore traditions still preserved and practiced in Central Kerala in accordance to the true tradition and environment. In respect of Fine Arts, the State has an abounding tradition of both ancient and contemporary art and artists. The traditional Kerala murals are found in ancient temples, churches and palaces across the State. These paintings, 126

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mostly dating back between the 9th to 12th centuries AD, display a distinct style and a colour code which is predominantly ochre and green. Like the rest of India, religious diversity is very prominent in Kerala. The principal religions are Hinduism, Christianity and Islam. Jainism, Judaism, Sikhism, and Buddhism have smaller followings.

The state’s historic ties with the rest of the world have resulted in the state having many famous temples, churches, and mosques. The Paradesi Synagogue of the Jews in Kochi is the oldest Jewish place of worship in the Commonwealth of Nations. Recognising the potential of tourism in the diversity of religious faiths, related festivals and structures, the tourism department launched a Pilgrimage tourism project.

Karnataka Karnataka is a place where vibrant worlds seamlessly meld into one another, every few hundred kilometres. Sedate plains suddenly rise to dizzying mist-covered hilly heights and then plunge with careless abandon in a white-water freefall, to become languid rivers that flow past cities, cities where time has stopped altogether and cities where time rushes a relentless rush to keep up with the world; cities that sometimes escape into the deep quiet of thick forests and sometimes, stretch their arms wide open to embrace the sea. Karnataka has hosted and continues to host a wide melting pot culture community. Along with the native Kannadigas, Kodavas, Tuluvas, Konkanis and several tribal sects have, across the centuries, lent colour and content to the vibrant culture the state calls its own.

Karnataka is also home to the largest Tibetan settlement in South India. In addition to Kannada, knowing Tulu, Hindi, English, Telugu or Tamil will safely get you by. Jainism, Hinduism and Islam are the predominantly practised religions. But in recent times, Sikhism, Christianity and Buddhism have also found their place and people. In dance, drama, theatre, crafts, art, poetry, architecture and scholarly pursuits, Karnataka brings with it a legacy of

learning that predates the earliest dynasties. Karnataka as a patron of the arts has nurtured it into the exemplar.

Poets, musicians, dancers, thespians, story tellers, writers, artists have flourished in these parts and have contributed to the state’s well-versed repertoire. India’s most respected schools of music, Carnatic and Hindustani over the centuries, were perfected here, with the state bringing forth many greats. Bharatanatyam, Kuchipudi, Kathak and Odissi have found their niche in the mainstream culture, and the state boasts some of the best schools in the country. Karnataka’s millennia-long tryst with royalty has left an indelible mark on its celebrations. There’s nothing understated about the way Karnataka celebrates.

Hoary Tradition: Karnataka is a land of rich historical heritage. Built in Indo-Saracenic style, with domes, turrets, arches and colonnades, the Mysore Palace is a treasure house of exquisite carvings and works of art from all over the world. Known as Amba V ilas Palace, it was designed

by Henry Irwin, the British consultant architect of Madras State and completed in 1912 on the site of the old wooden palace that was destroyed by fire in 1897. From atop the Matanga Hill at daybreak, Hampi is every inch the capital city of a golden empire. The capital of the mighty Badami Chalukyas might have shrunk into a few scenic square kilometres in terms of touristy value. But Badami still retains its majesty. Known as the cradle of temple architecture, Aihole is an experience of time travelling, by all means. Once the destination of kings, Pattadakal was where kingdoms were bestowed upon heirs apparent.

Once the capital city of the Hoysala dynasty, Belur is home to the Chennakesava Temple known as the ‘jewel in stone’ - a title it’s held unsurpassed since 1116 AD. Halebeedu, before it became Halebeedu or the destroyed city, was the second capital of the Hoysalas and went by the name Dwarasamudra. Today, the Hoysaleshwara Temple, though the sole survivor of all the grandeur that once was, hitherto the plunder of successive invaders, still tells a mean tale.

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Chitradurga, Srirangapatna, Bidar, Gulbarga, Bellary Fort, Somnathpur, Bangalore Palace and Kolar speak much about the golden era of the state. A visit to Tipu’s Fort in Bengaluru is an enriching experience.

The Urban Delights: Bengaluru, the capital city is South India’s most alive city. A melting point of ethnic and cultural backgrounds, the hoi polloi of Bangalore is charmingly mixed. Malls, parks, pubs, theatre, cafes, art galleries, palaces etc. at any given point, Bengaluru is buzzing and alive with activity. Almost at the heart of South India, this cosmopolitan city is everything a world city needs to be.

Mysore is the second largest city in the state of Karnataka and it lies about 140 km southwest of Bengaluru. The city spread across an area of 128.42 sq km and situated at the base of the Chamundi Hills which is one of the most important tourist centres of the Karnataka. Mysore is also known as Palace City of India which can genuinely boast of one of the most visited monuments in India, the Mysore palace. Brindavan Gardens of Mysore is a show garden that has a beautiful botanical park, full of exciting fountains, as well as boat rides beneath the Krishna Raja Sagara Dam. Ensconced on the coast, Mangalore makes a pleasant and convenient stop between Goa and Kerala.

With its narrow, winding streets fringed with coconut palms, quaint houses with terracotta-tiled roofs, beautiful beaches, temples and churches, and the aroma of spicy coconut curries, it has preserved its old-world charm. For a commercial and business hub, Hubli’s name translates into sheer poetry. Bellary has seen a long line of rulers and therefore, it comes as no surprise that Bellary, despite being a progressive industrial district, still has the airs and graces of a forgotten time. Known as the land of heroes, of which Rani Chennamma of Kittur undoubtedly reigns supreme as the face of the sobriquet, Belgaum is one of Karnataka’s oldest and largest cities.

Cascading Waterfalls: The milky white waterfalls are inimitable by itself, primarily due to the grandeur of the

evergreen forests that wrap it. Jog Falls bear witness to nature’s headlong tumble as the Sharavati River makes a spectacular drop of 253m in four distinct cascades, known locally as Raja, Rani, Rover, and Rocket to create the highest falls in Asia. Shivanasamudra Falls helps to discover nature’s handiwork and is 65km east of Mysore. The Kavery River as it plummets from a height of 75m into a deep, rocky gorge with a deafening roar, to form two picturesque falls. Tucked away between private coffee and spice estates, Abbey Falls offers a splendid backdrop for picnics.

Nestling beside the Rajiv Gandhi National Park (Nagarahole), Iruppu Falls presents a stunning sight during the monsoon. The mesmerising Magod Falls are located 80km from Karwar. Situated in the midst of dense forests, Sathodi Falls is locally known as the Mini-Niagara of Uttara Kannada District. Hebbe Falls is located at a distance of 8km from Kemmanagundi. River Ghataprabha takes a leap over a rocky bed 170 ft. down which makes a beautiful Gokak Falls.

V irgin Beaches: The sandy beaches and sea shores in Karnataka are ideal for getting refreshed. A sleepy Brahmin town, lodged somewhere between a conservative society and a faithful hippy fan following, Gokarna is a dream beach destination in the state. With gentle waves, miles of golden sand, a tranquil ambience, and acres of emerald foliage, Karwar has all the makings of a perfect holiday destination. Murudeshwara help you to seat yourself at a vantage point on a hillock and watch the relentless wave’s crash against the rock. Situated 12 km south of Udupi on the coastal belt that passes through the West Coast National Highway, Kaup has a lovely beach. At the mouth of the Malpe River, about 6km from Udupi, is the natural harbour of Malpe, an important fishing centre that enriches Karnataka’s coastline with its fabulous beach. About 6 km from the Malpe coast into the Arabian Sea, one gets to see the palm-fringed St. Mary’s Island which bears the cross that Vasco Da Gama placed when he landed in 1498. The island is 300m long and 100m wide. 15km north of Ullal, 130

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Suratkal beach is near the promontory on which the new lighthouse stands. Take in the spectacular views at Marawanthe, a seaside town where the West Coast Highway cruises alongside the Arabian Sea on one side, with the picturesque Kodachadri Hills forming a backdrop to the Sauparnika River on the other.

Invigorating Hill Stations: Nature can be experienced in its full splendour in Karnataka. A hedonist’s paradise by all means, Coorg is a dream you’ll never forget. Hills, oldworld charm, coffee, amazing food, vivid cultures and warm hospitality - there’s something in the air in Coorg that makes all things beautiful. Rambling hills, pristine pools, fascinating nooks and crannies complete with a shrine, intriguing caves, lush mists and dreamy woods make the geography of Chikmagalur. If you enjoy spectacular sunsets, sparkling streams, verdant village vistas, and an untouched rustic ambience, Agumbe is the place for you.

Located in Chikmagalur district, the picturesque hill station of Kemmangundi is located at a height of 1434m above sea level. The highest peak between the Himalayas and the Nilgiris, Mulliyanagiri stands at a height of 1,930 metres (6,330ft). Situated 100km from Shimoga and 36km from Hosanagara is this enchanting mountain which overlooks the vast Western Ghats. The Kudremukh (Horse Face) Range gets its name from the unique shape of its main peak. Nandi Hills, popular weekend getaway is just 60km from Bangalore. There are many trekking trails in BR Hills including one that leads up to Honnamati, the highest point of the range. Located on Theerthahalli-Agumbe road, about 12km from Theerthahalli, Kundadri Hill is a gigantic monolithic rock formation.

Tamil Nadu Tamil Nadu has had more than 5000 years of continuous cultural history and tradition. It has some of the most remarkable temple architecture in the country and a living tradition of music, dance and fine arts. The state is also well renowned for its temple towns and heritage sites,

hill stations, waterfalls, national parks, local cuisine and the fabulous wildlife and scenic beauty. There are several places of tourist interest in the State and in Chennai, the state’s capital city. Mamallapuram - the beach resort, Kanchipuram - the land of 1000 temples, Madurai - famous for the Meenakshi temple, Rameswaram, Thiruchirapalli and Thanjavur - form the temple trio, Chidambaram - holy place for Saivites as the famous Nataraja Temple, Coimbatore - third largest city of the state, Courtallam the Spa of the south, Hogenakkal - beautiful waterfalls, Velankanni - one of the most visited pilgrim centres in India, Theni - southern part of the state etc add charm to this south Indian state. Kanyakumari at the tip of the Indian peninsula is where the seas meet. The waters of the Bay of Bengal, the Indian Ocean and of the Arabian Sea join together at this point. This small town is renowned for the spellbinding views of a fantastic sunrise and sunset. The state houses a number of heritage sites mainly composed of the ancient temples and deities of the Pallava and Chola empire scattered along various parts of Northern and Central-Eastern parts of Tamil Nadu. The state boasts the second largest tourism industry in India with an annual growth rate of 16%. Tamil Nadu with a GDP of $98 million is the fourth largest economy of the country and tourism is one of the main sources of its revenue. Tamil Nadu is a year-round tourist destination and the industry is the largest in the country only second to the neighbouring state of Andhra Pradesh. Tamil Nadu has well-knit road, sea, rail and air connectivity. The capital city of Chennai has one of the busiest international airports in the country.

Land of Festivals: Tamil Nadu is a terra firma of many festivals. January marks the beginning of the festival season in the state. Pongal is the first festival and it is celebrated with much enthusiasm. It is the harvest festival of Tamil Nadu. Pongal is actually the name of a rice and lentil dish cooked in Tamil Nadu, and on this festive day Pongal is cooked. It is celebrated on January 14, each year.

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In fact, four festivals are celebrated in Tamil Nadu for four consecutive days in that week. Bhogi is celebrated on January 13, Pongal on Jan 14, Maattu Pongal on Jan 15, and Kannum Pongal and Thiruvalluvar Day on Jan 16.

Temple Land: The state is also well renowned for its temple towns. The state has many temples dedicated to Lord Muruga and some of these are in rarefied environs. The journey to the Aruppadai Veedu or the Six Houses of Lord Muruga may be arduous but it has its own rewards. The six abodes of Lord Muruga are located in Thiruthani, Swamimalai, Thiruchendur, Pazhamudhir Cholai, Tirupparankundram and Palani. Palani, located 120 km from Madurai is one of the most hallowed shrines of Lord Murugan. Madurai Meenakshi Sundareswarar Temple (twin temples) is one of the biggest temples in India. The original temple built by Kulasekara Pandyan was in ruins.

The plan for the current temple structure was laid by V iswanath Naikar and was completed by T irumalai Nayakar. There are 12 massive gopurams in the temple, the four tallest gopurams at the outer walls. The districts of Thanjavur, Kumbhakonam and Nagappattinam boast of hundreds of ancient temples. The town of Thanjavur was the seat of the glorious Chola Empire of Tamilnadu, and was later on the seat of the Nayaks and the Marathas.

Wildlife: The topography of Tamil Nadu is delightfully varied and diverse. Of the 1, 30,058 sq. km land area, 17.6% is covered with forest area which spreads over the plain and on mountain slopes. Dry lands are bestowed with drydeciduous forests, thorn forests, scrubs and mangroves.

The Western Ghats and a few cooler regions are endowed with moist deciduous, wet evergreen forests, sholas and grasslands. There are 5 National Parks and 17 Wildlife Sanctuaries in Tamil Nadu. The Mudumalai Wildlife Sanctuary is located in the Nilgiri Hills, at a point where the Western Ghats meet the Eastern Ghats. Situated in the Thuthukudi district, Vallanadu Sanctuary is a scrub forest area that is spread over 16.41 sq. km. Viralimalai is

a small town situated 30 km from Thiruchirapalli and is bestowed with a large number of wild peacocks. Sprawling on 17.26 sq. km surrounded by sea and shore, comprising forests of tidal swamps and forests of mangroves, Point Calimere Wildlife Sanctuary is situated in the Nagapattinam district. Indira Gandhi National Sanctuary, spread over 958 sq. km, can be reached from top slip in the Anamalai Hills in the Western Ghats. An ecological Paradise, this sanctuary is a National Park with an area covering 108 sq. km. Mundanthurai Sanctuary and Kalakkadu Wildlife Sanctuary situated in the Thirunelveli District. Srivilliputhur Sanctuary, located in the Virudhunagar District, 45 km off Virudhunagar Town, has a composition of dry deciduous forests, moist mixed deciduous forests and grasslands. The Guindy National Park is one of the prime spots to visit for those people who come to Chennai during vacation. Vedanthangal Bird Sanctuary is the oldest bird sanctuary in the country. Gulf of Manner Marine National Park is a Marine Biosphere and it runs along with coasts of Ramanathapuram and Thuthukudi Tuticorin Districts. The Mukkurthi National Park is located in the high altitudes of the Nilgiris and is made up of rolling downs interspersed with sholas and woodland.

Picturesque Hill Stations: The hill stations of Tamil Nadu offer the visitor the most spectacular views of nature.

Called the Queen of Hill Stations picturesque, green Udhagamandalam better known as Ooty is the most popular hill station in the South. Located in the Western Ghats at a height of 2240m, Udhagamandalam is the headquarters of the Nilgiris district where the two Ghats ranges meet. Nature has been generous with this region which is by far the most beautiful in the state. Apart from coffee and tea plantations, trees like conifers, eucalyptus, pine and wattle dot the hillside in Udhagamandalam and its environs. Summer temperature is rarely higher than 25°c with a minimum of 10°c and winter is are distinctly 134

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cooler with a high of 21°c and a low 5°c. Another renowned hill station, Kodaikanal known as Princess of Hill Station, is breath-taking with wooded slopes and gigantic trees.

The mighty rocks, bowers, creeks and slopes captivate the visitors. The hill station Kodaikanal was created to serve the needs of the British and Europeans in India. The 20th century saw elite Indians enter in Kodaikanal to enjoy its charm and beauty and to harness its natural wealth for development. Yercaud, a Jewel of the South, on the Shevaroy hills of the Eastern Ghats is the only one of its kind in northern Tamil Nadu. Coffee and citrus fruits, most notably oranges are grown in abundance apart from bananas, pears and jack here. Yelagiri Hill, situated amidst four mountains well known for its salubrious climate prevails throughout the year. Tribal people live in villages in these hills. Anamalai Hills is a range of mountains in southern India, in the Coimbatore district of Tamil Nadu, forming a portion of the Western Ghats after this range has been broken by the Palghat Pass, south of the Nilgiris.

Blue Beaches: Tamil Nadu is known especially for its blue beaches and sunny skies. Some of south India’s nicest beaches dot Chennai’s long seafront. The Marina beach is a 12 km long stretch of fine sandy shore and is known as the Pride of Chennai, the Kovalam beach is quiet and far away from the distractions of the city and the Elliot’s beach is the preferred destination for those with a clean atmosphere in mind. 58 km south of Chennai is the Mahabalipuram beach, famous for its unique 7th century Shore Temple. Kanyakumari Beach at the southernmost tip of India, where the Arabian Sea, the Indian Ocean and the Bay of Bengal meet is an important pilgrim centre.

Poompuhar Beach Yet another beach resort created in memory of erstwhile Kaveripoompattinam, a legendary Port city, washed away by the sea. The present complex was designed on the basis of the information available in the Tamil epic Silapathikaram. The historical happenings depicted in Silapathikaram and the land marks mentioned therein are brought back to life here in stone.

find your hospitals

Amar Maternity and Fertility Centre Centre for Advanced Reproduction Attingal P.O, Trivandrum - 695 101 Kerala, Ph: +91 470 2627676, 2627666 Email: amarhospital@yahoo.in Web: www.amarfertility.com Amar Maternity and Fertility Centre, located in the heart of Attingal town is an NABH Accredited ISO 9001-2015 certified hospital with 50 beds including 20 ICU beds. The hospital is situated at Kacheri junction, Attingal near to NH-47 and nearly 30 km from Trivandrum city and 35 km from Trivandrum International Airport and Trivandrum Central Railway station. The Hospital was established in 2003 offering high quality services in Obstetrics, Gynaecology, Infertility, High risk pregnancy, General surgery, Key-hole surgery, Urology and Andrology, Paediatrics and Neonatology. Dr. P. Radhakrishnan Nair, MBBS, MD, DGO, MHSc is one of the pioneers of Laparoscopic surgery in Gynaecology and Infertility since 1989, the Centre for Advanced Reproduction, now offers the latest technology in Infertility Treatment – ICSI, IVF, PESA and TESA and Real

Time IMSI- the last resort for male infertility and failed IVF cases. Newly renovated Ultramodern IVF Lab and highly advanced IVF Theatre are the other specialties here. The first baby through Real time IMSI in South Kerala was born in this centre. The centre is equipped with advanced ICSI/ IMSI Micro manipulator and most advanced Microscopic Systems (Olympus-Japan), Hera cell incubators, key systems, Cryocans for Embryo Freezing, Sperm banking and advanced Andrology Laboratory. There are well equipped theatres with advanced Laparoscopy and hysteroscopy equipments and Clean Air System and spacious recovery rooms. This impeccable infrastructure added to the highly motivated service providers has made it possible for the hospital to record the least Neo natal mortality and maternal Mortality (0) and Morbidity as well as the least surgical complications in Laparoscopy and open surgeries.

The Neonatal and Paediatric care is equipped with level II NICU with 14 beds having Neonatal Ventilator, C-PAP, Radiant Warmer, Infusion Pumps, Phototherapy units and centralized Gas and Suction. Most advanced and Hi-Tech 3D/4D Ultrasound scan VOLUSON E-10 and World class Ultramodern 3 CHIP SPIES CAMERA for laparoscopic surgery are our main highlights. High risk pregnancy care with detailed Antenatal Screening for Foetal anomaly and the supervision of Senior Gynaecologist of great experience ensures least prenatal mortality and morbidity. There are facilities for different types of surgery including Appendectomy, Hernioplasty, Haemorr-hoidectomy, Cholecystectomy, Breast lump excision, Hysterectomy Myomectomy, Ovarian Cystectomy, Thyroidectomy, and Varico-celectomy. The hospital infrastructure is world class with 24 hour Pharmacy, Semi-ICU Ambulance and casualty services. There is an advanced clinical laboratory with Hematological Auto Analyser, Semi Auto Analyser, fully automated Hormone Analysis, etc. The hospital offers the services of a highly dedicated and experienced team of doctors and other staffs led by Dr. P. Radhakrishnan Nair.

He was the recipient of many awards and appreciations 135

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by various social organizations for his outstanding contribution in the field of Health and Family Medicine.

Amar Maternity and Fertility Centre was been awarded with the Kerala State Pollution Control Award (2011, 2013, 2014, 2015 & 2017). Dr. P. Radhakrishnan Nair was been honored with Lions club Excellence award - 2018 for his outstanding performance in social service. He was also honored with Janam TV Global Excellence award 2018, Mangalam Award for Excellence in Maternity and Fertility centre 2019, Bhiswaggara Retna Puraskaram from Quilon District Consumer Protection Council (2018 & 2019).He was also awarded Nehru peace foundation award. The hospital has lived up to its declared objective of providing low cost infertility treatment services under one roof - from treatment of fertility till delivery. Dr. Indira Vijayakrishnan MBBS, DGO, MRCOG [London] Dip. Laparoscopy [Germany] daughter in law of Dr. P. Radhakrishnan Nair is also working as Senior Consultant and Superintendent of the hospital.

Now the hospital is empanelled with many medical insurance companies and Govt. Organizations on basis of cash less treatment and reimbursements like Star Health, Apollo Munich, V idal Health, Cigna TTK, BSNL, KSFE etc.

Hospital also has got approval from the Kerala state Govt. as per G.O. (P) No.75/2018/H&FWD for Medical Reimbursement to all Government Employees / corporation/ co-operative banks / PSU’s etc. for Obstetrics & Gynecology & IVF Treatment. See Advt in Page 053 Ananthapuri Hospitals and Research Institute Chacka, NH Bypass Thiruvananthapuram - 695 024 Kerala, India Ph: +91 471 6609900 Email: ahri@ahri.in www.ananthapurihospitals.com Ananthapuri Hospitals and Research Institute (AHRI) has emerged as a centre of excellence drawing treatmentseekers from all over the country and abroad over the last 136

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15 years. It was spearheaded by renowned neurosurgeon Prof. Dr. A Marthanda Pillai, a Padma Shri recipient, and has been synonymous with neuro surgery and trauma care.

Functioning as a speciality hospital since inception, with specialty centres for neurosciences, cardiology, trauma care and critical care, AHRI has now entered the league of a quaternary referral centre by expanding all its existing facilities. Pinarayi V ijayan, Kerala Chief Minister, recently inaugurated the new block of AHRI, which hosts state-ofthe art facilities in various specialties, including a 30-bed Neonatal and Paediatric ICU complex. As part of expansion, AHRI has strengthened the department of Obstetrics and Gynaecology with an infertility unit. Cardiology centre saw the addition of Cardiac Electrophysiology capable of offering treatments for various cardiac emergencies. The department of Nephrology has entered the domain of Kidney Transplants. The expansion programme envisaged has resulted in 13 state-of-the art intensive care units, 10 operating units, and total bed strength greater than 450.

The vision of the hospital is to provide a total quality healthcare solution rather than restricting it to its core strength alone. With this in mind, a master plan had been made even at its inception. AHRI, was certified first by ISO and then accredited by NABH. AHRI’s success rates in

handling risky cases can be measured by the fact that it is looked upon by the general public as the last resort when it comes to accident and trauma cases, particularly the ones involving head injury, as well as cardiac emergencies.

What AHRI has achieved so far is primarily the result of teamwork of the staff. Since inception, all the departments have been led by proven professionals most of whom are retired Head of Departments of various specialties of Medical Colleges. Though such treatments that are offered here are expensive, Padma Shri Prof. Dr. A Marthanda Pillai had decided, even at the time of its inception, that no patient should be denied treatment based on financial considerations. This practice is still continued on a patient to patient basis with the ample support of the promoters.

AHRI aims to play a predominant role in the development of healthcare services in the world by setting new trends and bringing about changes cherished and earnestly sought by the society. See Advt in Page 049 Aster Medcity Cheranelloor, P.O. South Chittoor Kochi - 682 027, Kerala, India Ph: +91 484 6699999 Web: www.astermedcity.com Email: astermedcity@asterhospital.com One Of India’s Most Advanced Healthcare Destinations. Set in a soothingly beautiful 40-acre waterfront campus, Aster Medcity, Kochi is a 670-bed JCI and NABH accredited quaternary care facility with one Multispeciality Hospital and ten dedicated Centres of Excellence in Cardiac Sciences, Neurosciences, Orthopaedics & Rheumatology, Nephrology & Urology, Oncology, Women’s Health, Child & Adolescent Health, Gastroenterology & Integrated Liver Care, MultiOrgan Transplant and Minimal Access Robotic Surgery. One of India’s most advanced healthcare destinations, Aster Medcity lives by its simple promise: We’ll Treat You Well. The Multispeciality Hospital at Aster Medcity offers a wide range of specialities including Internal Medicine, General Surgery,

24/7 Emergency Care, Pulmonology, Endocrinology, Aesthetics & Plastic Surgery, ENT, Anesthesia & Critical Care, Dental Sciences, Cranio Maxillofacial Surgery, Ophthalmology, Dermatology, Psychiatry, Clinical Imaging, Interventional Radiology, Nuclear Medicine, Infectious Disease & Infection Control, Pathology, Physical Medicine & Rehabilitation, Pain & Palliative Medicine and Wellness. The emergency wing here, which is one of the largest facilities of its kind in the country, offers integrated emergency services including First Responder Service on motorbikes (bike ambulances), Level 3 ICU ambulances and aeromedical transfer/ retrieval. What sets Aster Medcity apart is its exceptional team of 350+ doctors, who take time out to listen to patients carefully, understand their medical problem holistically and recommend the best way forward. Multidisciplinary in approach, they ensure optimal, evidence-based treatment to patients with the help of an award-winning team of ACLS/ BLS/ATLS/PALS certified nurses, dieticians, rehabilitation therapists and qualified technicians. One of the most technologically advanced healthcare facilities in India, Aster Medcity offers a comprehensive range of medical technology to facilitate accurate diagnosis, efficient treatment and unmatched patient care. Spearheaded by Dr. Azad Moopen, Aster Medcity is the flagship initiative of Aster DM Healthcare. See Advt in Page 008 137

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challenges posed by ever-evolving technology, meeting the changing needs of the society. Doctor turned entrepreneur Dr. Azad Moopen, is the founder Chairman & Managing Director of Aster DM Healthcare, which is today a leading healthcare conglomerate in the Middle East and India. His endeavours brought quality healthcare at an affordable cost closer to the people, delivered with care and compassion.

Aster MIMS hospitals in Kozhikode and Kottakkal are examples. Aster MIMS has set up an exclusive International Desk that offers a single window arrangement for foreign national patients. This includes pre hospital screening at the country of residence, visa liaising, flight ticket, proposed management cost to the whole package etc. See Advt in Page 272

Aster MIMS Mini Bypass Road P.O. Govindapuram Calicut - 673 016, Kerala, India Ph: +91 495 3911400, 2488000 Fax: +91 495 2741329 Web: www.astermims.com Email: mimsclt@asterhospital.com Aster Malabar Institute of Medical Sciences Ltd. (Aster MIMS) offers the finest referral tertiary healthcare in North Kerala. It combines the advantage of serene environment and world-class tertiary healthcare facilities at affordable costs. As the First NABH accredited Multispeciality hospital in India, Aster MIMS has set international standards in medical expertise, nursing care and diagnostic services, with over 40 disciplines supported by highly experienced healthcare professionals with most modern medical equipments. Aster MIMS is the First Liver transplant centre in North Kerala and the first NABL accredited hospital Laboratory in North Kerala. The hospital continuously updates clinical and other programs in line with the 138

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Aster Wayanad Speciality Hospital Naseera Nagar, P.O. Meppadi Wayanad - 673 577 Kerala, India Mob: +91 95449 54408 Ph: +91 4936 287 001 Web: www.asterwayanad.com Aster Wayanad Speciality Hospital (AWSH) brings the flagship Aster brand of DM Health care to Wayanad. DM Health Care is an enterprise spearheaded by Dr. Azad Moopen covering a wide range of 300+ health care unites from pharmacies, clinics to large hospital with a presence of over 9 countries. Aster Wayanad is envisaged as a multispeciality hospital where the clinical and support services will be in lines with the Aster brand standards. With the advent of Aster Wayanad, DM Health care wishes to bring its worldly wisdom of global care and uncompromising quality in expert hands to Wayanad. This combined with the serene and healing atmosphere of Wayanad, AWSH definitely seeks to create a new dimension for the care delivery in this region. Though the focus of this place will be in offering super speciality services, general specialities will also be available. All of this will surely go a long way in fortifying the services available to people

in and around this tri state region of Kerala, Karnataka &Tamil Nadu in general and Wayanad in particular. Aster Wayanad will also be an option for the Medial value travellers coming to Kerala. Given the nature of clinical care and service excellence we aim for amidst the pristine beauty of Wayanad we believe this place will eventually become another destination for international patients.

Aster Wayanad also offering the services in Neuro-Psycho Rehabilitation, De Addiction Centre, Sports Injury Clinic, Epilepsy Centre etc. See Advt in Page 031 Bishop Benziger Hospital Beach Road Kollam - 691 001 Ph: +91 474 2757000, 2768201 to 05 bishopbenzigerhealthcare@gmail.com www.bishopbenzigerhospital.com Bishop Benziger Hospital, the very first private hospital of Quilon was founded by Bishop Jerome Fernandez Thuppasseril, the first indigenous Bishop of the Latin Catholic Diocese of Quilon. Bishop Jerome created this

hospital as a glowing tribute as well to perpetuate the memory of his most admired predecessor Bishop Aloysious Maria Benziger. As a result the first private hospital started its functioning on August 17th 1948, the date being the first death anniversary of Bishop Benziger. During its advancement during the past seventy three years the hospital moved forward not only by upholding the healing mission of Jesus Christ but also without compromising a bit in keeping abreast the new technological innovations in health care, by venturing into academics by setting up nursing school and college and obtaining the aid of the best medical manpower to serve the patient population.

Department of Nephrology: Being diagnosed with kidney disease is a huge challenge, both for the patient and those people around them. Its diagnosis and management, particularly in advanced stages of kidney disease, severely affects their lives by reducing their, and that of family and friends, ability to participate in everyday activities like work, travel and socialising whilst causing numerous personal, financial and social stress. Keeping in mind to create a haven for the kidney patients, department of Nephrology was established in February 2006 under the guidance of Dr. Praveen Namboodiri who is rendering his service in Bishop Benziger Hospital consistently for the past fifteen years. The Artificial Kidney Unit commissioned in August 2006 was one of the first dialysis centres in Kollam district. Fifteen years down the line, the state-of-the-art 15-bedded dialysis unit is equipped with the most modern technology dialysis machines with support therapies such as renal replacement therapies, plasmapheresis, CVVHD, hemadsorption and much more under the guidance of expert nurses, technicians and nephrologist. While Bishop Benziger Hospital remained as an Umbrella Organization, the following additions were done in due course of time: Benziger School of Nursing (Estd - 1971), Ozanam Eye Centre (Estd - 1979), Bishop Benziger College of Nursing (Estd 2004), Community Radio Benziger (Estd - 2010), Bishop 139

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Benziger Community Health Centres (Estd - 2006 & 2019). The Present Panel of Team Management of Bishop Benziger Hospital is depicted below: The Rt. Rev. Dr. Paul Antony Mullassery - President, Rev. Fr. Joseph Detto Fernandez - Director, Mr. James T - Associate Director, Dr. Praveen Namboodiri - Medical Superintendent, Sr. Jaisy Sebastian - Administrator, Mr. Remyl Yesudas - Associate Hospital Administrator. See Advt in Page 006 Caritas Hospital & Institute of Health Sceinces P.O. Thellakom Kottayam - 686 630 Kerala, India Ph: +91 481 2790025-29 Email: mail@caritashospital.org Web: www.caritashospital.org Appionments: 9496 555 300, 94965 55400 Caritas Hospital is a 658-bed quaternary care facility with NABH, ISO 9001 certification, NABH ETHICS Committee and NABH Nursing Excellence accresitations and Centres of Excellence in Cardiacsciences, Cancer Care, Neurosciences 140

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and Gastroscinecs.With dedication, efficiency, service and a will to excel the people behind it have now made it a world class, multi speciality hospital with over 42 stateof-the-art clinical departments. The hospital cares for close to 4,00,000 out patients and 70,000 in patients every year.

Well streamed adminstration, committed team of senior and junior doctors, service minded and efficient nursing staff and the over-all aura of Christian charity leads the hospital forward. The strength is reflected in the accreditation by NABH, ISO 9001 certification, NABH ETHICS Committee and NABH Nursing Excellence. High quality medical care and affordability make it the prefered place for solace for the suffering in the heart of Kerala. It is also chosen by patients from outside as they are assured of a comfortable stay and treatment of international standards.

The various departments include Heart Institute which offers advanced interventional cardiology tretments, Cardiac surgery and heart transplant for adults and children, Angioplasty and Bypass surgery, Valve repair and Valve replacement and Pacemaker implantation. The Research Cell of this department participates in multiple multi-centre International Research studies. The Oral and Maxilofacial Department has a team of surgeons and technicians who offer personalized, high quality dental care. The departments of Dermatology and Cosmetology have the best facility for inclusive clinical and dermatoloical problems like pigmentation, V itiligo, Hair relatd problems, Moles, Warts and Calluses and Corns.

Laser tretment at affordable cost makes it attractive for many patients. Caritas is the first hospital to offer avanced Interventional Radiology unit in the central Travancore region of Kerala. Caritas Gastroscineces offers the best treatment for Liver, Biliary and Pancreatic disorders, Liver Cirrhosis and Liver Transplantation. The Department of Neurology provides Neurosurgery, Spine Surgery, Neuro Oncology and nuro rehabilitation services to patients.

There is also a 24 hour emergency division for handling emergencies including Neuro-Trauma and hyper-acute

International patients enjoy comfortable accommodation in the close vicinity of the hospital, ranging from 5-star facilities. As an added advantage, they can enjoy the scenic beauty of the green, cool backwaters in Kottayam, which will be a memorable experience. There is a special desk for international patients making it easy for them to get appointments for consultation and all related matters.

The Hospital administration realises that health care is an expensive proposition for many in the state. Charity being a by word for the hospital it has spent more than Rs.15.2 crore a year for the sake of the patients who cannot afford even the minimal charges here. The hospital is today heading for greater glory under the leadership of the Director, Fr. Dr. Binu Kunnath. With dedicated care, Caritas Hospital is spreading the radiance of good health and happiness. See Advt in Page 003 management of Stroke. The Neurology department offers treatment of the best quality for Stroke, Epilepsy, Movement disorders, Neuro muscular disorders and Dementia. The Orthopedic department concentrates on general orthopedic surgeries, Joint replacements, surgical correction of congenital and sports related disorders of the bones, tendons, and ligaments. The hospital is a licenced multi-organ transplantation centre. The team of outstanding doctors and medical staff as well as the best infrastructure for such treatments has ensured 100% success in heart and liver transplantation and 99% in kidney Transplantation. The Diagnostic department offers the services of CT and MRI Scanners, Neuclear Medicine and PET CT that maks high quality image results with accuracy and speed. Caritas hospital is the first institution that offers Minimal and Bariatric surgeries in Kottayam.

Apart from these high speciality departments all those care systems that people need are provided at Caritas.

Caritas has been contributing much to the Medical Tourism sector of the country for many years. It has emerged as a popular destination for patients from countries across the globe. Besides medical services at global standards

CIMAR Cochin Unit of Edappal Hospitals Pvt. Ltd. Tippu Sulthan Road,Cheranellore Ernakulam - 682 034, Kerala, India Ph: +91 484 4134444, 4134404 - 406 Emergency No: +91 7560884444 Email: cimarcochin@gmail.com Web: www.cimarindia.org BREAKTHROUGH DEVELOPMENTS IN REPRODUCTIVE CARE. Set up in early 1996 within the limited space available in the 300-bed Edappal hospital in the small town of Edappal, Dr. K.K. Gopinathan, the brain behind and the Founder Chairman of this noble institution, had christened the center as CIMAR - CENTRE FOR INFERTILITY MANAGEMENT & ASSISTED REPRODUCTION. Today, CIMAR stands to be a name that recon with the best fertility centers internationally and boasts of a state-of-the-art unit in COCHIN since 2010.

In the last 16 years of its establishment, CIMAR has seen many a first and continues to make a breakthrough in the field of infertility and fetal medicine CIMAR is the only center in India to have all facilities under one roof and is 141

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one of the most advanced fertility and fetal medicine hospitals in the country with centers at Edappal, Cochin, Coimbatore, Thiruvalla and Dubai. CIMAR has recently achieved NABH accreditation from the Quality Council of India as a mark of continuing its supremacy and continues to make breakthrough in the fields of infertility and fetomaternal medicine. Dr. K.K. Gopinathan, who is the Chief of Cimar Unit, is recognized as the first Laparoscopic Surgeon of Kerala State Health Services and is a former State President of Kerala Association of Gynecological Endoscopists (KAGE) as well as the South Zone Co-ordinator of Indian Society for Assisted Reproduction (ISAR). FOGSI has recognized him as a Laparoscopic Trainer and the National Board of Examinations has acknowledged his skills as the trainer of the DNB course which is equivalent to MD Gynecology. Today, his team comprises of over 15 gynecologists specialized and dedicated to the field of fertility and fetal medicine. He has already supervised more than100,000 deliveries till date. The important milestones of CIMAR are: CIMAR started functioning at Edappal in 1996, Introduced ICSI Treatment in Kerala in 1997, ICSI baby born through PESA and MESA in 1998, Baby 142

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born in India using Recombinant FSH (Recagon) in 1999, Baby born after Laser-assisted hatching in 2000, Started Fetal Medicine department for the first time in Kerala in 2000, Baby born after PGD using FISH in 2001, Introduced Triple Gas Incubator in India in 2002, Introduced Intrauterine Blood Transfusion Treatment in Kerala in 2003, FOGSI Recognition as Infertility Training Centre in 2004, CIMAR awarded ISO Certification in 2005, CIMAR Cochin starts functioning and Introduced IMSI in Kerala in 2010, 1st IMSI baby of South India born in 2011, Pollution Control Award from Kerala State Pollution Control Board in 2011, CIMAR Coimbatore started functioning in 2012 etc. At the various CIMAR CENTRES, patients of infertility are provided the finest infrastructure, state-of-the-art technology and qualified professionals on a par with world standards.

CIMAR has a unique fetal medicine department that helps patients deliver a healthy child and a separate genetic department which analyses chromosomal abnormalities.

CIMAR specializations are Infertility, Fetomaternal medicine, Genetic Lab, Neonatology and Gynecology. CIMAR is also a training ground for many aspiring specialists all over India and abroad. CIMAR is recognised for the following courses - National Board Post Graduate Training Centre in OBG, FOCSI recognized Advanced Infertility Training Centre, FOGSI recognized Laparoscopic Training Centre, FOGSI recognized USG Training Centre, Fellowship in Reproductive Medicine and Fellowship in Feto Maternal Medicine. When Dr. Gopinath commenced his journey from a humble hospital in Malappuram District, little did he know that he would play a pioneering role in bringing the smile of happiness to thousands of couples, and that his hospitals would carve out a niche for themselves. As a step to spread its wings across the globe, CIMAR has already opened its outlet at Dubai. CIMAR’s team of professionals regularly attend national and international training seminars, CMEs and the like, so that the hospital continues to rub shoulders with fertility centres of international repute. CIMAR has also been conducting

advanced training programs for upcoming professionals on a regular basis, with a view to promote expertise in this field. Even though infertility treatment has its own limitations, especially with regard to percentage of success rate, CIMAR tries to ensure that all its patients get the right treatment and leave the institution fully satisfied on having obtained the best care. The services by CIMAR have been acknowledged with State level Awards, especially for its control on pollution. Edappal Hospitals, now positioned as one among the best specialty hospitals in Kerala, continues to deliver more happiness to more people. Being an NABH accredited institution, strict quality checks and consistent quality assurance systems are maintained at CIMAR. These are notably rigorous in the theatre and the laboratories. All state-of-the-art equipments are pro-actively maintained and subjected to regular inspections. CIMAR believes that every patient is an individual and hence deserves individual care. Rather than following standard, rigid protocols based on age or medical history alone, CIMAR monitors the patient intensively, treating him/her with compassion and offering personalised care. Every patient who walks out of the centre will feel a deep sense of quality and personal touch in the level of care they have received. As a part of their commitment to go green, CIMAR has organized an ambitious environment friendly programme called “kuttimaram - a tree for every child”, a program to hand out a sapling to every couple blessed with a baby at CIMAR. See Advt in Page 027

CMS Hospital (Chazhikattu Multi Super Speciality Hospital) IX/139 A, Riverview Road Thodupuzha – 685 584 Idukki Ph: +91 4862 250 250, 350 350 Email: mail@chazhikattuhospital.com Chazhikattu Multi- Super Speciality Hospital (CMS Hospital), the tertiary care centre that stood the test of the times for

the last 88 years have shouldered the responsibility of being the most reliable health care provider for the valley. Now Chazhikattu Hospital is a synonym for the super speciality care in the region. Its geographical presence is blended with the natural abundance and the most sophisticated ultra modern medical amenities. For generations the people of Thodupuzha and the high ranges of Idukki trusts this facility which stands as the final destination for their health care needs. We offer all most modern health care services at the most possible affordable rates and there by reaches to peoples from all walks of life. The hospital houses 25 + Super specialities and specialities. This 350 bedded facility which spreads across the picturesque banks of the Thodupuzha river houses 50+ bedded multi disciplinary ICU Complex for critically ill patients and 9 Ultra modern operation theaters to cater to all disease conditions. On its way of completing 100 glorious years of service the hospital provides some unique departments like the Plastic Surgery which is a soul facility in the region, one of the biggest Physiotherapy & Rahab Centre in the state, Level IV Emergency department to handle all emergencies are few among them. The hospital is well 143

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connected with roads from Kochi city, airport ( Kochi International) as well as railway station (Aluva). World famous tourist destination such as Munnar (Hill station) Idukki reservoir – Asia’s tallest arch dam, Kumarakom, Thekkady are within short driving distance from the hospital. At Chazhikattu Hospital we celebrate GOOD HEALTH for all the trusted well wishers and patients who entrusted us the responsibility of being the health care expert of the region. See Advt in Page 043 Dhanwanthari Ayurveda Bhavan Pvt. Ltd. Pattambi Road, Nelluvai, Thrissur Ph: 04885 265586, 265641, 98863 41219 Email: dhanwayur@yahoo.com Web: www.ayurbhavan.com A holistic health care center, Situated in a serene village where benefit of traditional health care, combined with Modern scientific effect, along with blessings of Lord Dhanwanthari are blend into perfect harmony and make a beautiful rhythm between the nature and human biological systems. We help you in wiping away the dirt and wrinkles of hurry and worry for perfect health and to Refresh, Rejuvenate and Revitalize mind and body.

Ayurveda is the science of life and its principles are universally applicable to each individual’s daily life. It encompasses every element and facet of human life and considers man as an inseparable part of the universe, emanating from it and sustaining on it. Hence man has to properly understand the nature and its relationship with him. Ayurveda believes that the primary cause of all diseases is embedded in the mind. Mind and body are two seats of disease and all mental diseases affect the body and vice versa. Also, Ayurveda views health and disease in holistic terms considering the inherent relationship between the individual and the cosmic consciousness. At Dhanwanthari Ayurveda Bhavan real and scientific Ayurveda is practiced in its pristine purity and authenticity, imbibing the depth and spirit of its rich 144

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philosophy. The diagnosis is made on the basis of thridosha, prakrithi and nadipareeksha in the traditional way and treatments are prescribed considering the constitution of each individual. Panchakarma and swedakriyas are carried out without making any compromise on the principles of Ayurveda. The daily routine, diet and physical and mental hygiene practiced at this centre offer creative and healthy living habits to the inmates. Special treatments are there here for Rheumatic problems, Skin diseases, ENT problems, Women’s ailments, and Infertility which are carried out under the supervision of experienced physicians. Our efficient team of Ayurvedic physicians plans the treatments with an integrated approach considering the balance of body, mind and spirit of individual. The guests are trained in Yoga, Pranayama and meditation along with counselling on personal basis.

All the activities at Dhanwanthari Ayurveda Bhavan are arranged in such a way that the patients involve themselves in the healing process. See Advt in Page 039

GG HOSPITAL Murinjapalam P.O. Medical College Trivandrum - 695 011 Ph: +91 471 2779100, 2779101 Email: gghospitalphkpl@gmail.com Web: www.gg-hospital.com It is the state-of-the-art Hospital under the Leadership of Shri. Gokulam Gopalan, a Veteran business leader, visioned to establish a corporate healthcare destination that would encompass all the provisions needed to meet the healthcare needs of the common man, which contributes highest standards of medical care with the motto of ‘Love and Care to Humanity’. GG Hospital is a sister concern of Sree Gokulam Medical College and research Foundation, Trivandrum. The History made by the GG hospital in the life of common man over the last five year is remarkable. GG Hospital is one of the fastest growing quaternary care super specialty hospital in South Kerala. The Hospital is in the final stages of NABH certification. The patient friendly facilities at GG Hospital ensure to deliver the exceptional quality of patient care.

The facilities are designed and equipped to meet the requirements of both domestic and international patients.

GG Hospital offers infection free ICU’s that are equipped with the state-of-the-art Technology (Medical ICU, Neonatal ICU, CICU, SICU and PICU). These ICU’s are manned by Intensivists, trained Paramedics and Nurses. It has fullyequipped operation theatres, as well as rehabilitation services. Orthopaedics services in GG Hospital is aim to provide world-class treatment for various orthopaedic disorders and sports injuries. We have a team of highly skilled and dedicated surgeons supported by skilled nurses and physiotherapists who aims at delivering quality care to the patient. The Department of ENT, Head Neck & Skull Base Surgery at GG Hospital is well established for

its ultra-modern facilities and the expert team of ENT headed by Dr. Manoj Krishnan, who also does Cochlear Implant Surgery. Master Yousoof a two year old hearing impaired child was successfully operated on and he regained his hearing. The department is flourishing as the major quaternary ENT care in the hospital with excellent feedback from both National and International patients. The Department of Gastroenterology specializes in the prevention, diagnosis and treatment of disorders of the esophagus, stomach, small intestine and large intestine. Its services include diagnosis and therapeutic disease management. The Department of Obstetrics and Gynaecology offers comprehensive services for the reproductive health and gynaecological needs of women.

The Department is comprised of a very talented and multidisciplinary team of doctors & nurses. This year the Gastro Department successfully carried out Liver transplant surgeries. The Medical Oncology Department led by Dr 145

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Boben Thomas provides advanced care ranging from home based therapies to complex procedures. The Department is also specialised in Peadiatric Oncology. The Department of Surgical Oncology offers a wide spectrum of surgeries for cancers in the breast, head and neck, thoracic region, gastrointestinal malignancies, gynaecological malignancies, Pelvic malignancies, bone and soft tissue sarcomas. The team of trained doctors in the department provides patients care with optimal, evidence-based treatment plans for removal of cancer cells from the body through medication and surgery. All the departments in GG Hospital religiously adhere to stringent international protocols and at most care is taken in every aspect of the treatment process without the slightest compromise in the quality of our inputs, this is the hallmark by which the hospital policy is implemented. See Advt in Page 019

unit and Critical care unit and also has facilities for dealing with all types of emergencies thus providing comprehensive medical care round the clock. See Advt in Page 055

Holy Cross Hospital, Adoor Holy Cross junction Kayamkulam - Pathanapuram Rd Adoor, Pathanamthitta – 691 523 Phone: 04734 234500, 234502 Appointment: 04734 234567, 234568 Email: holycrossadoor@gmail.com Web: www.holycrosshospitaladoor.com

KIMSHEALTH Corporate Office: PB No 1, P.O Anayara Trivandrum - 695 029 Kerala, India Ph: +91 471 2941000, 2941400 Email: relations@kimshealth.org Web: www.kimshealth.org

With 892 major surgeries and 2307 minor surgeries handled per year the department of general surgery is one of the premier departments of Holy Cross Hospital. The department undertakes all complex laparoscopic surgeries using the most modern HD lap camera system. The hospital is equipped with harmonic scissors for blood less surgery and backed with a state of the art Surgical ICU. The department is headed by Dr. Suresh. The department of General Medicine is manned by a team of two expert physicians, Dr. Sivadas J and Dr. Sayed Mueenuddin who are amply supported by an array of qualified staff. The department has a well-equipped Medical Intensive care

KIMSHEALTH is the foundation for good health and wellness!

Since 2002, we have kept our patients at the heart of our care and have committed ourselves to providing quality and affordable healthcare. KIMSHEALTH is a quaternary care hospital network offering end-to-end healthcare services, right from primary to quaternary care in India and Middle-east. KIMSHEALTH has pioneered the quality revolution in the field of healthcare delivery in the country, making quality healthcare affordable and accessible to everyone. Today, KIMSHEALTH stands among the top 10 hospitals in India with top-notch healthcare delivery systems, evidence-based medicine, high-end facilities and

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quality-oriented practices. The Group started in the year 2002 with its flagship quaternary care hospital at Trivandrum. From there, KIMSHEALTH is now one of the largest healthcare networks, growing from a 250 bed to a 2000 bed healthcare group, with hospitals in major cities like Trivandrum, Kollam, Kottayam and Perinthalmanna.

The group’s newest addition, KIMSHEALTH East is an outstanding healthcare facility with most modern Operation Theatres, ICUs of international standards and Transplant Program for Kidney, Liver, Heart and Lungs. In addition, it will be a centre of excellence for wellness, High-risk obstetrics, advanced Perinatology and Neonatology. The group cares for over 2.5 million local and international patients annually through its multidisciplinary team of over 900 doctors and 6,000 healthcare professionals in India, Bahrain, Oman, Saudi Arabia, Qatar and the UAE. The national and international accreditations demonstrate some of the highest clinical success rates and signify our strict quality and safety standards. KIMSHEALTH is the first hospital in India to get an International (Australian Council for Health Standards International-ACHSI) and National accreditation (NABH National Accreditation Board for Hospitals and Healthcare Providers) way back in 2006. Currently KIMSHEALTH has 9 accreditations which include - ACHSI, NABH, NABL, NABH Nursing, Medical Imaging Services, Blood bank, Emergency Department, National Neonatal Forum Level-III B for Neonatology and EPiHC for Ethical Practices in Health Care.

These accreditations ensure safe and benchmarked practices in KIMSHEALTH. Technology remains at the core of operations and KIMSHEALTH has ensured that their processes and systems are aligned, integrated and upgraded continuously. Through focused digitization of services and constructive engagement at various touch points, the aim is to provide coherent patient experience.

The healthcare infrastructure is equipped with the latest state-of-the-art technology that can perform the most complex and high-risk procedures in the safest

environment. KIMSHEALTH International Patient Relations Department offers its patients from overseas world-class treatment, personalized attention and a comfortable stay.

With facilities from visa assistance and availability of translators on desk to multi-cultural cuisine choices, every aspect of international guests is taken care of by KIMSHEALTH. Thus, KIMSHEALTH touches upon all aspects of wellness and healthcare, with a fine fusion of cardinal principles of holistic care and hospitality with the threepronged approach of courtesy, compassion, and competence. See Advt in Page 007 Lourdes Hospital Post Graduate Institute of Medical Sciences & Research Kochi - 682 012, Kerala, India Ph: +91 484 4123456, 4125555 International Desk: +91 484 4121103 Email: ips@lourdeshospital.org Web: www.lourdeshospital.in Perfection in Life Care. Lourdes Hospital Post Graduate Institute of Medical Science & Research at its 56th Year recaps our journey of Love in service in the Health Care Sector. Lourdes was destined to be located at Pachalam, Kochi for people from ten islands who were deprived of 147

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healthcare facilities. From its humble beginning in 1965 with 60 beds, Lourdes has grown to become a multi-super specialty tertiary care institution with 500 beds, 120 Intensive care Units, 14 Operating rooms, over 200 Doctors and man power nearly 2000. Lourdes Hospital, the First NABH Accredited Catholic mission hospital of the state has touched the lives of 20 million people from around 50 countries. The hospital daily attends around 400 In Patients and 1800 out patients. The hospital has evolved into a tertiary referral centre for providing treatment for advanced, complex problems. It attracts patients not only from all parts of Kerala, but from other states and abroad too.

Lourdes now around 41 established specialties. Lourdes has also become a selective training center for Medical Post Graduates in 14 disciplines, nursing aspirants in GNM, BSc, PCBSc and MSc Degree and Paramedical courses in 15 fields. Lourdes International Patient Services offer patients, the same level of quality treatment at only a fraction of the global prices. Until today, this cost consciousness approach continues to be a success factor in the hospital’s healthcare strategy. Lourdes’ is dedicated to reinstate our commitment to service quality, social responsibility, community health education, scientific 148

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growth and research initiatives. As Lourdes Hospital continues its service with a rich experience of over half a century, the management promises tailor made health checkups, high end therapeutic procedures and at the same time tries to keep all services affordable even to the poor and common man without compromising on the quality.

The Hospital will always remain committed to the cause of excellent health of the society. Lourdes offers excellent Speciality Services in General Medicine, General Surgery, Obstetrics & Gynaecology, Paediatrics, Otophinolaryncology (ENT), Orthopaedics, Ophthalmology, Dental Sciences, Behavioral science, Dermatology & Cosmetology, Pathology, Anaesthesiology, Radiology & Imagiology, Family Medicine, Emergency Medicine, Pain & Palliative, Fertility Clinic, Oral & Maxillofacial Surgery and Microbiology. Lourdes extends fantabulous Super Speciality facilities in Cardiology Interventional, Cardio - Thoracic Surgery, Cardiac Electrophysiology, Cardiac Anaesthesiology, Paediatric Cardiology, Gastroenterology, Neurology, Neuro Surgery, Neonatology, Nephrology & Toxicology, Oncology, Plastic Surgery, Rheumatology, Urology & K idney Transplant, Vascular Surgery, High Risk Obstetrics, Bariatric & Metabolic Surgery, Critical Care, Pulmonology, Endocrinology & Diabetes, Arthroscopy & Joint Replacement, Interventional Pain Management. See Advt in Page 029 MAGJ Hospital P.O. Mookkannoor Angamaly - 683 577 Kerala, India Ph: +91 484 2674300 Email: enquiry@magjhospital.org Web: www.magjhospital.org The Congregation of St. Therese of Lisieux is the first Religious congregation of Brothers founded under the SyroMalabar Rite of the Catholic Church in Kerala. (Late) Mar Augustine Kandathil founded this congregation on the 19th March, 1931 at Mookkanoor. The main Charism of the

congregation is caring the poor and Orphans, impart Technical Education, provide Job Oriented Courses for the youth, Health activities apart from Social, Economic, Education both formal and non-formal for the needy and disadvantaged members of society. The congregation is also catering to the various economic and social needs of the school drop-outs and economically poor of the society.

Skill development and related training programmes are being regularly organized for the deserving candidates, so that the youth are able to place themselves with various organizations within and worldwide both in government and private sector. The congregation has been taking care of its first Health Service for the rural society since 1951 in Mookkanoor. MAGJ Hospital had a very humble beginning to commemorate the Golden Jubilee of Priestly Ordination of the founder (Late) Arch Bishop Mar Augustine Kandathil.

Today we are able to provide more advanced medical care and facilities to the public. The hospital has shifted to a new building in the year 2018, January 20 and has as many as 19 Departments namely, Anaesthesiology, Cardiology, Nephrology, Urology, Neurology, General Medicine, General Surgery, Laparoscopic Surgery, Maxillofacial Surgery, Dermatology, ENT, Obstetrics & Gynaecology, Orthopaedics,

Paediatrics, Paediatric Endocrinology, Dentistry, Paediatric Dentistry, Psychiatry, Radiology, Haematology, Biochemistry, Microbiology and Histopathology. The hospital has also the following facilities providing 24X7 hours services like Emergency, Dialysis centre, 5 State-of-the-art Surgical OT with laminar airflow, Modern Labour Room, Hi-Tech Laboratory, Blood Bank, State of art MICU, NICU, Audiology & Special students council, Mortuary and Ambulance service, CT Scan, CSSD, Pain & Palliative care, Pharmacy etc.

This is a Charitable Hospital and has a tradition of more than 69 years catering to the Medical needs of the society (05 Panchayats and a part of Angamaly Municipality) especially for the poor and the needy as desired by our Founder. Over the years with the co-operation and support of the community staff and the general public this hospital has developed as a multi-specialty hospital with most of the facilities as mentioned. All the departments supported by dedicated and well experienced doctors, nurses, paramedical personnel and other supporting staff we hope to provide good service and medical management to the best satisfaction of the patient and society. The newly constructed hospital building with a built-up area of around 3 lakhs sq ft, we are sure, that the people of the locality and surrounding areas will be able to avail the medical facility of the MAGJ Hospital at Mookkanoor at an affordable cost. Further, we propose to induct many more advanced equipments and instruments at par with latest science and technology to cope up with the rest of the world class hospitals within the country and globally. The Nursing School was stopped with the last batch finishing their GNM course in 2014 and the same year we had started BSc MLT course for 120 students with Hi-Tech Laboratory.

And now 03 acres of land is documented and earmarked exclusively for new Nursing College under KUHS University for Health and Science with necessary provisions for modern Library and Hostel facility. We hope this college will start to function from the academic year 2021-22 an intake of 60 students. In our parent building, Naturopathy 149

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treatments are available from the year 2018 with 50 beds.

Our Hospital has been assessed by National Accreditation Board for Hospitals and Health care providers and awarded Entry Level Accreditation. See Advt in Page 037

Metropolitan Hospital (Trichur Metropolitan Health Care Pvt.Ltd) Thrissur - 680 007, Kerala Ph: 0487 2425123, 2425142, 2429661 Email: metropolitanh@gmail.com Web: www.metropolitanhospitaltcr.com Trichur, the cultural capital of Kerala is a preferred choice of residence for most people as it offers the best medical care in the state. Metropolitan Hospital is an NABH certified hospital and within a short span of 35 years the hospital has reached the pinnacle of excellence with its commitment to the State-of-the art in health care. This hospital was started in 1986 by a group of doctors, as a non-profit oriented venture with focused and committed service. The aim of the founders of this hospital was to give credible service by providing the best facilities to patients. The success of their dream project is well reflected in the acceptance it has among the people. The dedication of the staff here, to the welfare and wellbeing of the patients is truly praise worthy. The Foundation of the Metropolitan hospital is based on the very essence of life-care, compassion and commitment. The entire staff including well qualified doctors, nursing personnel, paramedical staff and technical experts provide quality health care at affordable rates. The continual process of upgradation ensures patient welfare and satisfaction. The hospital is situated 1.5km away from the busy Swaraj Round, on the Trichur – Kodungallur route, thereby ensuring the quietude necessary for a hospital, as well as easy accessability. This well-equipped hospital offers all possible departments including Orthopaedics (Spine Surgery, Joint Replacement,Arthroscoy, Trauma Care), 150

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General Surgery, Laparoscopic – keyhole surgery, Neuro Surgery, Urology and Andrology, Ophthalmology, Otorhino Laryngology, Gastroenterology, Obstetrics and Gynaecology (LaproscopicSurgery/Infertility Clinic), General medicine, ENT, Dental Surgery, Poly-Trauma, Nephrology, Dialysis, Cardiology, Neurology, Pulmonology (Asthma, Allergy& COPD), Paediatrics, Neonatology with ICU, Dermatology and Cosmetology, Radiology ,2D/3D/4D Ultrasonography, Psychiatry, Clinical Psychology, Pathology, Microbiology, Anaesthesiology, Physiotherapy etc. The Management is committed to give comprehensive and sustainable health care at affordable cost. The hospital provides Post Graduate Dip. N.B training in Orthopaedics recognized by the Govt. of India, National Board of Examinations. Advances in medical technology have seen the induction of the latest equipments for diagnosis and treatment of various ailments. The superspeciality section ensures comprehensive healthcare for any patient entering its portals. The latest addition to this armamentarium is the HELICAL (Spiral) CT scanner – the first of its Kind in Kerala. NABH as an organization is ISQua Accredited. See Advt in Page 051

Modern Hospital Kodungallur Ltd P.O. Kodungallur, Thrissur - 680 664 Ph: 0480 2802022, 2672700 Email: helpline@modernhospital.com Website: www.modernhospital.in The Modern Hospital was established in January 1993 by a group of Non resident Indians, consisting of well known visionaries in business and social fraternity. It is today a 100 bedded full fledged multi specialty tertiary and referal hospital. The hospital offers high quality health care services with state-of-the art technology, meticulous cleanliness and courteous personal attention. The motto of Modern Hospital, Kodungallur is to be ‘Your family hospital always’. The hospital combines the advantage of a serene setting with the decade long quality health care affordable to all classes of patients. The hospital has made kodungallur secure a prominent place in the healthcare sector in the district. The Modern hospital offers the services of well experienced expert doctors in Super Specialty departments like Neuro Surgery, Cardiology, Neurology, Gastro Enterology, Gastro intestinal surgery.

Paediatric Surgery, Nephrology, and Urology. Specialists in Emergency & Trauma Care, Internal Medicine & Family Medicine, Paediatrics, OBG, Infertility & assisted reproduction, Orthopeadics, General Surgery, Laproscopic Surgery, Radio diagnosis, ENT, Anaesthesiology, Psychiatry, Dermatology, Nutrition, Comprehensive Health care department, psychology and physiotherapy also are available for consultation. Dedicated team of doctors offering their excellent services at Modern Hospital & the team is supported by a dedicated team of nursing and Paramedical staff. The progress and achievements of the hospital is the best example of Team work. As a Team “The Modern Family” is committed to provide the best patient experience, safety and outcome, To meet and even exceed the expectations of our patients, clients and community.

Modern hospital facilities are Cath Lab, CT, MRI, Blood Bank, Dialysis unit, Laboratory, Computerized Radiography,

Physiotherapy, Dietary etc. Modern Heart care (Cath Lab) is managed by well qualified and experienced cardiologist.

Full fledged cath Lab is functional with 24hours Angiogram and Angioplasty. Blood bank at Modern Hospital is one among the few blood banks in Thrissur District. Which is functional round the clock. We cater to the needs of almost all hospitals in and around Kodungallur on emergency.

Dialysis Unit with 13 state of the art Haemodialysis machine for stable chronic dialysis patients, 75% permanent dialysis patients receive Haemodialysis in 3-4 sessions every day. On an average of 1000 Haemodialysis are performed per month in the unit. The hospital became the first in Kodungallur region to achieve NABH Accreditation, ISO 9001:2015 certification, the approval of Indian Nursing Council, New Delhi and Kerala Nursing Council, Thiruvananthapuram to start school of Nursing (3 Year General Nursing and Midwifery (GNM) course) in the year 2005. Modern hospital institute of Medical Technology started Since 2012. Courses offered are Diploma in Operation Technology, Diploma in Medical Laboratory Technician, Diploma in Pharmacy Assistant course, Diploma in X- Ray Technician. See Advt in Page 033 151

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NCARE IVF Centre Centre@Nahas Hospital Parappanangadi Malappuram - 676 303 Kerala, India Ph: +91 494 2412922, 80863 43523 nahasparappanangadi@gmail.com Web: www. ncareivf.com NCARE IVF Center is the division of Nahas Hospitals, Parappanangadi at Malappuram District. Nahas lives by its simple promise: Trust and Care. Under the leadership of Dr Rajina (The Medical Director) and Dr Baiju P Ahemmad, the center adopted the most advanced techniques and updated equipments to deliver happiness to scores of infertility couples. We provide the very highest standards of clinical skills and nursing care across a wide range of specialties. We have the finest and most advanced medical equipment for diagnosis and therapy. These state of art devices are instrumental in making the diagnostic and therapeutic procedure safer, faster and more precise. Our service includes high patient care IUI, ART-IVF, ICSI, Invitro Fertilization, Ovum pick up, Embryo transfer, Frozen embryo transfer, Oocyte Freezing, Sperm freezing, PESA, TESA, TESE, MESA, Micro dissection TESE, Laser Assisted Hatching Blastocyct Culture & Transfer. Beside that we have fully equipped laboratories for Andrology, Embryology, Vertification, equipped CO2 incubators, Fully automated systems hormonal assay, Ultrasonography, Doppler USS Scan, Operation theaters with advanced equipments. The expertise and experience of this entire team of experts become available for each patient in finding out the cause of infertility and in deciding the best remedial measures for that. We are giving individual oriented treatment for the couples. Ncare offers the patients the freedom to call up the experts on mobile phones at any time to discuss any problems related to the treatment or clear any doubts on the subjects. We offered suitable treatment to men and women for problems of infertility. The facilities 152

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include preconception counseling for high-risk pregnancies, combined 1st trimester screening, early fetal anomaly scan, fetal morphology scan, second opinion scans for fetal anomalies, fetal echocardiogram, growth scan with Doppler studies, 3rd trimester scans, preterm labour surveillance, IUGR Surveillance, Aminiocentesis, Chorian V illous Biopsy, Fetal Skin & Liver Biopsy, Intrauterine Transfusion, Aminioinfusion & Amnioreduction. The Fetal medicine procedures include amniocentesis, Chorion V illous Biopsy, Fetal Skin & Liver Biopsy, Intrauterine Transfusion, Aminoinfusion, Aminioreduction, Selective Fetal Reduction, Fetal Shunt Procedures and Emergency & Elective Cerclage. The hospital has also the following facilities providing 24x7 hours services like Emergency & Truma Care, Surgical OT, Anesthesia and Critical Care, Labour Room, Laboratory, MICU, NICU, Pharmacy & Ambulance services. The support teams at the critical care department are empathetic and friendly people who provide support and the highest quality care to not just the patients but their relatives as well. They are clinically trained to provide

emergency care during acute situations. All the departments are supported by dedicated and well-experienced doctors, nurses, paramedical personal and other supporting staff.

We hope to provide good service and medical management to the best satisfaction of patients and society. The hospital has as many departments namely Obstetrics & Gynaecology, Anesthesiology, Cardiology, Neurology, General Medicine & Diabetology, General Surgery, Dermatology, ENT, Orthopaedics, Paediatrics, Dentistry, Physiotherapy and Psychiatry. Gynaecology Department: Nahas hospital is dedicated to provide the highest quality of primary and specialty healthcare for women in a compassionate and responsive manner. Advanced labour care offers tender loving care by Obstetric Team, Labour Suite that permits privacy & labour companion, painless labour epidural Analgesia, 27x7 availability of obstetricians.

You may have your primary consultation with our experts at Malappuram, Calicut and Kannur. For more information contact: NCARE IVF Centre Malappuram - Ph: +91 80863 43523.

NCARE IVF Centre Calicut - Ph: +91 81292 21188. NCARE IVF Centre Kannur - Ph: +91 86064 43030. See Advt in Page 004 PSG Hospitals Peelamedu, Coimbatore - 641 004 Tamil Nadu, India Ph: +91 422 4345353, 2598822 Help Line: +91 99521 49911 Email: psghospitals@psgimsr.ac.in Web: www.psghospitals.com The First Teaching Hospital in Tamilnadu to be Accredited by NABH. PSG Hospitals is a house of healing and functions on a model that attends to the entire spectrum of patients - from the haves to have-nots. Its guiding values are Ethics, Science, Quality, Affordability and Personal Care. PSG Hospital came into being in the year 1989 with in-patient services. It had basic facilities with 450 beds. In 1994-95 the Hospital started Cardiology and Neurosurgery Departments, followed by Cardiothoracic Surgery,

Gastroenterology, Neurology and Nephrology. The hospital performed its first Liver Transplant in 2014. The institute which started with Undergraduate medical course now offers Postgraduate medical, surgical and specialty courses. There are around 300 doctors, including 225 specialists. The doctors enjoy a distinct professional autonomy that is characteristic of PSG Hospitals. Dr P R Rajkumar, the Medical Director of PSG Hospitals admits that their 2000 bedded hospital’s General Ward is almost always full. He says “This is because we offer services to patients at a price that no other hospital does. However, their care is second to none, it being equal to those who stay in private wards”. As Dr S Karthikeyan, the Medical Superintendant says, “This is a trust-run hospital, there are no share holders looking for dividends,”. Likewise , Dr J S Bhuvaneshwaran , Director of the PSG Super-specialty Hospital opines that the hospital should grow not just in size but in kinds of services that it offers. True to his word the hospital has expanded to address a variety of illnesses. The development of the Institute in terms of 153

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infrastructure and technology is fostered by the Trust.

Ethics, Science, Quality, Affordability and Personal Care are the core ideas that leads the hospital administration.

The Hospital has added a new wing to have a General Ward with 900 beds. This will ensure quality health care at affordable prices. The hospital is planning to introduce a few novel courses in emerging specialties like Pediatric Endocrinology, Critical Care Medicine and Traumatology.

The Institute has also set up a Centre for Research and Bioethics. The centre offers a post-graduate diploma in bioethics, only the third centre to do so in the country. The Institute in collaboration with national and international agencies and Universities explores the molecular and translational aspects of interface of human biology and disease in terms of genetics and epigenetics. The Institute has FAIMER Fellows, a Ramalingaswamy Fellow, an IndoAustralian Fellow and a Fulbright Fellow. The development of the Institute in terms of infrastructure and technology is fostered by the Trust rededicating such growth to the public.

This model of trust-run health care delivery and the innate moral principles of PSG & Sons’ Trust , have helped maintain an exemplary work ethics in the hospitals. Shri L Gopalakrishnan, the Managing Trustee of PSG Institutions says, “Overall, the Hospitals serve the community through education, research, and health care delivery”. See Advt in Page 005 Santhi Hospital Omassery, Calicut Kerala -673 582 Ph: +91 495 2280000 Email: mail@santhihospital.com Web: www.santhihospital.com Santhi Hospital, is a charitable hospital established in 1988 at Omassery, in Malabar by the Islamic Welfare Trust to make quality medical care facilities available to the common man and the underprivileged sections of the society at an affordable cost. It is today a 370 bedded multi specialty hospital with NABH & ISO 9001-2015 154

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certification. The hospital is committed to provide World Class Quality Health Care and enhance patient satisfaction through quality management. Santhi hospital have different health check up packages which are available to suit people of all walks of life and also Department of Reproductive Medicine have started IVF unit with state of the art facilities. The Hospital is equipped to meet medical emergencies with the support of competent professionals, modern equipments and advanced facilities. Patients are assured of good care by the highly qualified medical professionals, nursing, paramedical and supporting staff in all departments. Having the highest standard of treatment protocol, the vision of Santhi Hospital is to improve the health, well being and happiness of all with convenient and timely healthcare. Various charity initiatives of the Hospital include the scheme by which the destitute and needy patients are provided concessions without any discrimination of caste or creed. The Hospital conducts medical camps in association with local government and various NGOs. ‘Sukrutham’ a charity initiative offers quality medical treatment with concessional charges for renal failure patients from the under privileged classes. The expenses are met by

donations received from philanthropists. The blood donor’s forum which comes as a great help in emergency situations. HIV counseling, testing and treatment are provided under ICTC scheme. ASHA counseling centre offers specialized counseling for eradicating social evils. Free medical aid is given to elder citizens from financially weaker sections. Specialized activities to control Tuberculosis are conducted at the Hospital. The drug bank offers medicines free of cost to needy patients. The Pain and Palliative Care Clinic has been rendering valuable service in this area. Under ASHWAS, a charity initiative, free food is provided for the patients. Santhi Hospital today has come a long way with commitment and dedication, keeping pace with the advancement in medical science and technology. See Advt in Page 045 SK Hospital Edappazhanji, Thiruvanathapuram Ph: +91 471 3022 2222, 2944 444 Mob: +91 79027 73000 24 hours Tele. Booking No. 2356260 Email: skhospitals@gmail.com Web: www.skhospitals.com The SK Hospital, which started operations 17 years ago with 35 beds and ancillary facilities at Idapazhinji on the outskirts of the capital city, is now a super specialty hospital ready to perform organ transplants. SK Hospital is one of the best hospitals in the state. SK Hospital was started in 2003 by KN Sivankutty, who retired as Executive Engineer at KSEB. The hospital was inaugurated by the then Chief Minister of Kerala Shri. A.K. Antony. He was motivated to start a private hospital because of the difficulty faced by the people in the area in getting to the government hospital. The hospital, which provided good treatment and better services, quickly became popular.

The growth phase of SK Hospital begins with the confidence of patients and relatives. SK Hospital located in Trivandrum, is a tertiary care well-established Super

Specialty Hospital that brings you the very best in healthcare which stands out from the rest of the genre in the field of hospitality due to its unique way of providing care and cure to the patients. It is at a distance of hardly 2.5 kilometers from the Secretariat and about 7 kilometers from the Trivandrum Airport, making it easily accessible by road from the urban and rural areas of Trivandrum. The hospital is composed of experienced doctors and efficient nursing staff who are dedicated to create a healthier world.

Even though the hospital is only 17 years old, it has already become a landmark medical institution in Kerala. It is run as a partnership firm, operational from 2003, and has ever since grown at a fast pace to include over 30 clinical departments guided over by 75 specialist doctors with the support of a well experienced and qualified team. It has added NABH Safe I accreditation to its credit, along with industry-recognized Level IIB NNF Accreditation for its wellequipped NICU. We have day and night ICU &Casualty. The hospital has a sterile atmosphere and is equipped with 300 beds which includes 16 bedded Intensive Coronary Care Unit, 21-bedded Critical Care Unit, 12-bedded Neonatal ICU and Labour Suites. Our emergency departments have 19 beds with 7 state-of-the-art theatres as per NABH 155

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standards and two well-equipped Cath Labs to cater to the health care needs of people from all walks of life. The key departments of the hospital are Cardiology, Neurology, Pediatrics, Neonatology, Nephrology, Urology, Gastroenterology, and Dermatology (Skin, VD & Leprosy), General and Laparoscopic Surgery, Ophthalmology, Physiotherapy, Critical Care Unit Dental, Oral and Maxillofacial Surgery, Endocrinology, Metabolic Disorders, Plastic and Micro vascular Surgery, Obstetrics and Gynecology Orthopedics, Arthroscopic Surgery, ENT, General Surgery, General Medicine Nutrition/Dietary, Radiology and Centre for Diabetes. There are currently no such departments that can be mentioned which is not available here. In the Gastroenterology Department we are adding organ transplantation and surgery. The hospital is now in the next stage of growth, arrangements are being made to enable liver transplantation in the first stage, followed by transplantation of other organs, including the kidneys.

As of now we are working on Cardio and Thoracic Surgery, Complicated Neuro Surgery and Organ Transplantation, all the infrastructure are set and ready to start. Towards our commitment to the society at large, we have tied up with Nightingale College of Nursing, Nedumangad to impart quality training to their nursing students at our Hospital.

In addition, we also provide clinical training opportunities to the students pursuing Doctor of Pharmacy course at Dale View College of Pharmacy and Research Centre. The DNB courses in our various clinical departments are commencing shortly, in our efforts to improve the specialized medical care. We are also working with Sri Ramakrishna Ashram Charitable Hospital, Trivandrum for quick accessibility for our requirements for blood and its components. Plans are in place to start Cardio Thoracic Surgery, High-end Neuro Surgery and Liver Transplants within the next 6 months. We have recently started a wellness centre in the hospital in such a way that those who are suffering, those who have been treated and those who are not sick can have a state of complete well being.

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The wellness center runs in collaboration with Nagarjuna Ayurveda Centre and 360° Spinal Rehabilitation Centre. See Advt in Page 017

St. Thomas Hospital Chethipuzha, Kurisummoodu P.O. Changanassery, Kottayam - 686 104 Ph: 0481 2729300, +91 8606998395 Web: www.st-thomashospital.com Email: info@st-thomashospital.com St. Thomas Hospital, Chethipuzha is a NABH Pre-Accredited, ISO 9001:2015 Certified 420 bedded multispecialty hospital with departments of Anesthesiology, Cardiology, Clinical Psychology, Critical Care, Dental & Maxillofacial Surgery, Dermatology & Cosmetology, Dietetics, Endocrinology, ENT, Gastroenterology, General & Laparoscopic Surgery, Gynaecology & Obstetrics, Internal Medicine, Microbiology, Naturopathy & Yoga, Neonatology, Nephrology, Neurology, Neurosurgery, Oncology, Ophthalmology, Orthopedics & Trauma, Paediatrics, Palliative Care, Pathology, Phlebology, Plastic & Reconstructive Surgery, Psychiatry, Pulmonology, Radiology, Rheumatology, Urology; Artificial Limb Centre, Blood Bank, Cathlab, CCU, SICU, NICU, MICU, NSICU, Dialysis, Laboratory Services, Neurophysiology Lab, Pharmacy Services, Physiotherapy and 24 hours Emergency Department with Trauma Care Unit. St. Thomas Hospital, Chethipuzha has set international stands in medical expertise, nursing care and diagnostic services, with over 30 disciplines supported by highly experienced professionals with most modern equipments. St. Thomas Institute for Research on Venous Disease is headed by Dr. N Radhakrishnan, MRCP (London) MS, FAIS, FRCS (Glasgow & London), FACS (USA & Canada), FRSM (London) FICS (Phlebolymphology) has successfully performed more than 35,000 minimally invasive procedures for Varicose Vein.

Such large number of procedures for varicose vein management (CVD) itself supports the clinical efficacy and satisfaction of the patients, from all over India and

Vembanad Backwaters, one of the world’s most exotic spots for water tourism. Major tourist destinations like Kumarakam & Alappuzha abounding with lakes, lagoons and house boats; wild-life sanctuary in Thekkady, the famous Hill Resorts of Munnar, the haunting waterfalls of Athirapally & Vazhachal are easily accessible from our Hospital. The hospital is hardly 2 km from Changanassery Railway station. The Trivandrum International Airport (TRV) is at a distance of 135 km and Cochin International Airport (COK) is 100 km away. See Advt in Page 025

abroad. St Thomas Heart Institute provides the quality care with the least possible expense. Our Cardiac Catheterisation Laboratory is equipped with the State-of-Art Siemens Cathlab, the first one in south India. Department of Neurology & Neurosurgery is supported by state-of-the-art ICU with modern ventilators, high end life support equipments, operating microscope; BCLS & ACLS trained staff taking the best care of your dear ones. Department of Nephrology provides expertise and comprehensive approach to the entire range of renal diseases. 24-hour Dialysis centre is approved by Govt. of Kerala. People from far and wide looked upon the Endocrinology and Rheumatology services. Hospital has a reputed Gynecological and Laproscopic Surgery Centre. Department of Orthopaedic & Trauma is legendary for its Replacement Surgeries, Ilizarov Treatment, Sports Medicine, Pediatric Orthopedics, and Artificial Limb Centre. St Thomas College of Nursing started in 2002, and inaugurated by His Beatitude Ignatius Cardinal Mooza Davood. The college offers M.Sc. Nursing (Medical Surgical Nursing) and B.Sc. Nursing (75 seats). St.Thomas College of Allied Health Sciences run Graduate program in Medical Laboratory Technology (B.Sc MLT) affiliated to Kerala University of Health Sciences. St Thomas Hospital Chethipuzha is situated close to the

SUT PATTOM Super Speciality Hospital P.O. Pattom Palace Thiruvananthapuram - 695 004 Ph: +91 471 2553055, 96567 71000 Email: info@sutpattom.com Web: www.sutpattom.com What started as a need to provide basic healthcare in Middle East Asia under the leadership of Dr BR Shetty is now one of the most renowned and advanced healthcare enterprises in the region. BR Life, the healthcare initiative of BRS Ventures, has several multi-super specialty quaternary healthcare facilities spread across various parts of India, Nepal, Egypt and Afghanistan. Headquartered in Bengaluru, BR Life has a presence in Karnataka, Kerala, Odisha, Andhra Pradesh, Punjab and Chhattisgarh. Dr BR Shetty’s goal of giving back to his home country has led him to setup multiple hospitals in India. The list of hospitals continue to grow at an unprecedented pace. Each one of the hospitals which comes under the umbrella of BR Life is a testament to his commitment to excellence.

Dr. B.R. Shetty (Recipient of Padmashree) Guided by his visionary outlook, BR Founder & Chairman Life is slated to become the preferred NMC Healthcare destination for super specialty Chairman BRS Ventures healthcare in the Indian subcontinent.

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BR LIFE SUT PATTOM Super Speciality Hospital has a long standing reputation spanning a period of 33 years and has created unmatched trust with its patients on the basis of a strong foundation which includes the state of the art facilities and a dedicated group of specialists to provide unparalleled access to the very best clinical care. Now, BR LIFE SUT PATTOM Super Speciality Hospital introduces the system of providing home care effectively for the first time in Kerala. The system of providing home care for patients is becoming accepted as the best form of extended treatment the world over. This becomes especially suitable for the older people who are living alone. The programme conceptualized by BR LIFE SUT PATTOM Super Speciality Hospital and initiated on 1st February 2020 aims at providing effective care for patients at their residences.

For this a phone call from the patient will be enough to set the process in motion. A team of expert professionals, including a doctor, a nurse, a physiotherapist and para medical personnel will come to the residence of the patient and provide whatever treatment is found necessary.

Medicines will be delivered and samples will be collected for clinical testing from there. These samples will be tested at the laboratory in the hospital and the patients will be informed of the results over the phone or other suitable medium. If an MRI or CT Scan has to be taken, the hospital will send an ambulance or any suitable vehicle to bring the patient to the hospital and take him back afterwards. The patients will not have to make any extra payments for the delivery of the medicines at home or for the transportation for the tests. Once the general public comes to know about the Home Care Project of the BR LIFE SUT PATTOM Super Speciality Hospital, many will be inclined to make the necessary arrangements for this on leaving the hospital. Patients or their relatives may talk to the doctors or the administrator for getting continued medical care at home. In short the patients will be treated in the ambience of their residence where they are more comfortable and it helps them to recover from the disease very soon without 158

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any extra cost. Welcome to a whole new era of healthcare experience and heightened health consciousness with BR LIFE SUT PATTOM Super Speciality Hospital extended home care services that aims to be a helping hand in taking care of your loved ones. See Advt in Page 035 Thangam Hospital of PMRC Chadanamkurussi, West Yakkara Palakkad, Kerala - 678 004, India Ph: +91 491 2515717 (8 Lines) Ambulance: 944 777 5717 Web: www.thangampmrc.com The erstwhile granary of kerala is better known today as a rapidly growing centre of medical excellence, thanks to the pioneering strides made by Thangam Hospital of PMRC (Palakkad Medical & Research Centre) This hospital is a 200+ bedded healthcare destination, offering medical care of exceptional quality in all primary specialities and super specialities in Cardiology, Neurology, Urology, Nephrology, Gastroenterology and Limb Reconstruction (limb lengthening and deformity correction), alongside comprehensive and integrated healthcare facilities. Other medical specialities include Accident and Trauma, Anaesthesia & Critical Care, ENT, General surgery including

3D laparoscopic surgery , General Medicine & Diabetology, Gynaecology, Infertility & Reproductive Medicine, Orthopaedics, Oncology with attached Pain & Palliative Unit, Ophthalmology, Paediatrics & Neonatology, Pulmonology, Psychiatry, Dentistry and Dermatology.

Though Palakkad is the biggest district of Kerala, till recently the District did not have a fulltime cancer specialist. From Sep 2017, the hospital has the services of a full time Oncology Physician and the department has been named “THANGAM CANCER CENTRE”, which is the only one of its kind. The facility of this centre includes Chemotherapy, Hormonal therapy, Immuno Therapy, Targeted therapy and Cancer Surgeries under supervision of the Medical Oncologist and Onco Surgeon. The department also has a Neutropenic ICU exclusively for our Cancer Patients. The hospital also has a state of the art laboratory that is managed by fulltime pathologist, who conducts all investigations. The Radiology department has all modalities of imaging Services including MRI, CT, Ultrasound, and Digital Mammogram. The digital x-ray has long view Exposure cassette used by department of limb reconstruction, which has patients from overseas even.

This ensures perfect patient diagnosis and treatment, prompt and precise.

Established as the first corporate hospital in Palakkad in the year 1999 and prominent player in the industry, the Thangam Campus is a sprawling and green estate that houses a team of dedicated doctors in all major disciplines, They are supported by numerous paramedical staff and healthcare professionals who work round the clock making themselves available to all patients, at all times, and attending to their needs with utmost care. No patient is referred out of the hospital unless absolutely necessary, or in that rare instance where specific facilities are unavailable in the hospital. This in itself is an indication of the confidence with which the doctors and staff carry out their work in the hospital. A dynamic front office, multiple enquiry desks, WiFi zones, waiting areas,

bystander accommodation, close security systems, ATM K iosks and hygienic vegetarian canteen & snack bar, complement the medical facilities available in the hospital. The medical facilities include round the clock emergency and trauma centre with attached MOT (Minor Operation Theatre) and ambulance services, multiple consultants committed to 24*7 patient care, Resident Medical Officers on the floor and in critical areas like ICUs, the presence of vigilant skilled paramedical and nursing staff. Stem collection centre, Diabetic clinic, Campus dietitians and physiotherapists, In-house modular pharmacy etc are some of the other thoughtful additions.

-Built on the foundation of its social values, Thangam also takes pride in its multiple community initiatives that span key areas including Education, Medical Aid & Assistance, Energy Conservation, Recycling, Public Awareness and Opportunity Creation amongst a demographic where these remain overwhelming challenges. Facilities like Antenatal classes for expecting couples, Screening, Assessment and remediation for Various learning disorders in children in association with ALDI (Association of Learning Disabilities in India) and a suicide prevention hotline CHANGATHI (Friend) alongside psychological assessments and counselling services by trained professionals, are made 159

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available free of cost to the public. As an accredited Hospital for Karunya Benevolent Fund Scheme (a Kerala Government Initiative that gives Financial aid to the needy), the Hospital provides several heavily subsidised services, like Angioplasty under the department of Cardiology, and Dialysis under the department of Nephrology, for both infected and non-infected patients in a conducive environment utilising the highest quality imported machines- the first of its kind to be established in Palakkad. Situated away from the city crowd and in a serene atmosphere, yet easily accessible, and equipped with cutting edge research, the latest technology, clinical experts and modern medical equipment, but in a serene atmosphere, surrounded by lush green paddy fields, hillocks and rivers, Thangam is a taste of the best of both worlds- contemporaneity and innovation on the one hand, old world charm and traditional hospitality on the other.

Here, at whatever hour you come, you will find light, help and human kindness. See Advt in Page 047 The Arya Vaidya Pharmacy (Coimbatore) Ltd. Corporate Office: 42, Perumal Koil Street Ramanathapuram P.O Coimbatore - 641 045 Ph: +91 422 2315412, 4322999 Email: heal@avpayurveda.com Web: www.avpayurveda.com The Arya Vaidya Pharmacy (Coimbatore) Limited is the flagship company of the AVP Group. Since its incorporation in the 1940s, AVP has grown in reputation as one of the pioneers in the field of Ayurveda. The Company headquartered at Coimbatore has a pan India network of doctors and sales and distribution network. Management of the Company is headed by Sri P.R. Krishnakumar who was instrumental in bringing Ayurveda to the attention of the World Health Organization (WHO). For his tireless efforts towards promotion of Ayurveda and service to society, Sri Krishnakumar has been conferred the 160

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prestigious Padmashri Award in 2009 by the Government of India and with the National Dhanwantari Ayurveda Award in 2016. AVP’s manufacturing facility at Kanjikode in Kerala is GMP certified and its newest facilities are created is ISO 22716:2007 certified and designed to meet the World Health Organization’s GMP standards. It produces nearly 500 products, majorly authentic classical formulations, in these facilities blending the best of tradition and modernity and by adhering to a strict quality control and assurance mechanism. AVP has nearly 600 outlets across the country, where all these medicines and expert clinical services are available. AVP Group over the years expanded from ‘Ayurvedic medicine manufacturing ’ to the field of ‘treatment centres’, ‘education and research’, and ‘manufacturing of ayurvedic equipments’ to ensure high quality products, practitioners and services. The twin values of commitment to ‘quality of care’ and ‘purity of treatment’ are the distinguishing factors of AVP. The main

treatment facility of AVP called The Arya Vaidya Chikitsalayam & Research Institute (AVC), functioning since 1957, is located in the heart of Coimbatore in the state of Tamil Nadu, India. AVC has the distinction of being one of the first ayurvedic hospitals to become ISO 9001:2008 certified for its compliance with international quality standards. After much scrutiny by the western media and medical fraternity, and AVC ’s relentless efforts to propagate ayurveda, the Public Broadcasting Service (PBS) in its investigative feature on Ayurveda has featured AVC while the Washington Post has acclaimed it as the ‘Mayo Clinic of Ayurveda’! AVC had partnered with Indian Council of Medical Research (ICMR) and the World Health Organization (WHO) for research on efficacy of ayurvedic treatment in rheumatoid arthritis. In recognition of this pioneering work, AVC has been the recipient of funding by the National Institutes of Health (NIH), USA for the firstever clinical trial to scientifically evaluate Ayurveda outside the USA. Department of AYUSH, Government of India awarded AVC, “Centre of Excellence” in clinical rheumatology in the year 2009. AVP initiated a comprehensive clinical documentation program to produce preliminary data on safety and efficacy of Ayurveda treatments. With the backing of its decades old background of efforts in research on Ayurveda, The AVP Research Foundation (formerly known as AVT Institute for Advanced Research) was established in 2003 as a research department under AVC and became an independent not-for-profit research institution registered in 2012. The foundation is known for its excellence in clinical research on Ayurvedic medicines, initiatives on practice based evidence, developing research and education oriented softwares for Ayurvedic fraternity and its journal indexing service in Ayurveda. The department of scientific and industrial research, Government of India has recognised the institution as a Scientific and Industrial Research Organisation(SIRO). The AVCRI, Ramanathapuram campus is also famous for a unique ‘Dhanwantari Temple’ and attracts patients from all over the world. The

Aryavaidyan Sri P. V. Rama Variar Birth Centennial Ayurveda Hospital and Training Academy located at the foothills of the Western Ghats in a serene, unpolluted and picturesque environment. It is a chosen destination of many foreigners with learning and treatment interests. Saranya Ayurveda Hospital is the other facility off the National Highway to Kerala is nestled in a beautiful rustic location. AVP has official tie-ups with Brazil, Argentina, Chile, Switzerland and Latvia to conduct academic and research activities.

AVP Baltics was registered in 2015 in Riga, Latvia with an aim to promote Ayurveda in European Union, with Baltic countries as the base. See Advt in Page 010 Yana Women’s Hospital and Fertility Centre Akkulam Road, Ulloor Thiruvananthapuram - 695 011 Kerala, India Ph: +91 99957 77216 Email: yanaivf@gmail.com Web: www.yanaivf.com Centres also @ Alappuzha, Ernakulam, Kayamkulam, Kozhencherry, Punaloor, Thiruvananthapuram, Maldives, Oman & Qatar YANA IVF Fertility Centres offer the best infertility treatment at very affordable prices. Suitable treatment is offered to men and women for problems of infertility. The couples are given individual oriented treatment here.

Appointments are offered allotting at least one hour for each patient. The doctors here spend even more time with the patients if it is required for answering all the queries of the patient and removing all anxieties about the treatment. YANA IVF Fertility Centre takes care to listen to the problems of the patients who come there, offer advice on treatment and send them back home with a peaceful mind. The mental tranquility of the patients play a major role in the success of the treatment offered. The patients who approach any of the branches of the YANA IVF Fertility Centres, gets the benefit of the services of all the doctors 161

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and other technical experts in all the branches. This means that the patients get not just the help of one doctor but that of an entire team of experts. The expertise and experience of this entire team of experts becomes available for each patient in finding out the cause of infertility and in deciding the best remedial measures for that. If a patient wishes to transfer the treatment to another branch of YANA during the course of the treatment, that is also allowed. The team of experts at YANA IVF Fertility Centre includes Infertility specialists, Embryologists and Lab Professionals with vast experience in treatment of infertility. They have been trained in the best and most advanced treatment available in the field. All the YANA IVF Fertility Centres are equipped with the most advanced equipments. This ensures that no one is turned away from YANA IVF Fertility Centre when they face complicated 162

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problems and where it is difficult to achieve complete success. Still it maintains a very high success rate in treatment. YANA IVF Fertility Centres are well equipped with all modern facilities to offer the best diagnosis for problems of infertility as well as many other health issues.

IUI, IVF, ICSI, PESA, TESA, IMSI, Ovulation Induction, Hormonal Evaluation, Semen Analysis, Sperm V iability Testing, Hostest, Sperm Function Test, Ovum Pick up, Embryo transfer, Sperm/Ozyte Embryo Zyro Preservation, Frozen Embryo Transfer, Doppler Ultrasound for Varicocele, Micro Surgical Varicocelectomy, Sperm Freezing PGS as well as treatment for Male Sexual Disorders are available at all YANA IVF Fertility Centres. Couples are also offered expert counseling at the Centres. YANA IVF Fertility Centres offer the patients the freedom to call up the experts on mobile phones at any time to discuss any problems related to the treatment or clear any doubts on the subject. YANA IVF Fertility Centres offer cost effective treatment. The patients can opt for payments in installments. The patients can choose any Government Hospital or other medical establishments near their residence for taking injections or other such courses prescribed by the doctors at the Centre. They are not compelled to come to the YANA Centre for such facilities. YANA IVF Fertility Centre takes up the challenge of diagnosing the causes of infertility and offering specialized treatment suitable to each individual patient thereby helping them fulfill their dreams of a happy family life. Come to any of YANA IVF Fertility Centres and be sure to enjoy the experience of the best treatment.

The smiling faces of more than 1000 parents proclaim the best treatment available in the Yana IVF & Fertility centers.

Treatment can be clubbed with leisure and pleasure, without any hassles. Enjoy the scenic beauty and hospitality of Kerala while seeking remedial measures to realize your innermost dreams. For more information: Yana Women’s Hospital & Fertility Centre, Akkulam Road, Thiruvananthapuram - 695 011, Ph: +91 471 2552177. Poyanil Yana IVF & Fertility Centre, Poyanil Hospital, Kozhencherry East, Pathanamthitta - 689

641, Ph: +91 468 2210600. Providence Yana IVF & Fertility Centre, Providence Hospital, Thumpoly, Alappuzha - 688 521, Ph: +91 477 2250100. Poyanil Yana IVF & Fertility Centre, 104, Poyanil Hospital, Punaloor - 691 305, Ph: +91 475 2221074. Yana City Hospital & Fertility Centre, City Hospital, Near KSRTC Bus Stand, NH - 66, Kayamkulam - 690 502, Ph: +91 96051 05517. Yana EMC IVF & Fertility Centre, Ernakulam Medical Centre, NH Bypass, Palarivattom, Ernakulam - 682 028, Ph: +91 91888 67216, Yana IVF & Fertility Centre, Kawadiyar, Thiruvananthapuram 695 003, Ph: +91 99957 77216. See Advt in Page 041 KERALA HOSPITALS find your hospitals | alappuzha Ahalia Foundation Eye Hospital Park Junction Kayamkulam - 690 502 Ph: 0479 2449715 Email: kyklm@afeh.org Web: www.afeh.org Amravathy Eye Care Opp. Municipal Office Mavelikkara - 690 101 Ph: 0479 2343451 Mob: 96056 46566 Central Travancore Specialist Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2469469 Century Hospital Mulakuzha, Chengannur Alappuzha - 689 505 Ph: 0479 2469469, 2468710 Web: www.centuryhospital.org Deepa Hospital Haripad, Alappuzha - 690 514, Ph: 0479 2413054

Ebenzeer Hospital Kayamkulam, Alappuzha, Ph: 0479 2442102 Huda Trust Hospital Kumarapuram P.O, Haripad - 690 514 Ph: 0479 2412005 Josco Multi-Speciality Hospital Edappon, Josco Jn Pandalam - 689 501, Ph: 0479 2374982 Kinder Women’s Hospital & Fertility Centre Maruthorvattom Temple Road, Near N.H 47, Cherthala - 688 539 Phone: +91 478 2830000 Email: contactus@kinderhospital.in Web: www.kinderhospital.in Krishnendu Ayurveda Hospital Chingoli P.O, Karthikappally, Alappuzha Ph: +91 479 2486337, 95444 88333 Email: krishnenduhospital@gmail.com Web: www.krishnendu.org Lourdes Matha Hospital Edathua, Alappuzha - 689 573, Ph: 0477 2212305 Madhava Medical Mission Haripad, Alappuzha - 690 514 Ph: 0479 2412282 Mammen Memorial Hospital Chengannur, Alappuzha Ph: 0479 2452823 Monash IVF KVM Kinder Hospital P.B. No. 30, Cherthala - 688 524 Ph: 0478 2821555 Email: monashivf@kvmkinder.com Web: www.kvmkinder.com 163

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Pushpagiri Medical Society Pushpagiri Buildings Tiruvalla - 689 101, Ph: 0469 2700755 Fax: 0469 2701045 Web: www.pushpagiri.in S.H.G. Hospital Green Gardens Cherthala, Alappuzha Ph: 0478 2811337 Sree Narayana Medical Mission Hospital Cherthala, Alappuzha Ph: 0478 2822506 Sreevenkateswara Hospital Cherthala, Ph: 0478 2812451 St. Thomas Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2452860 Vrindavan Ayurveda Hospital Mavelikkara, Alappuzha Ph: 0477 2302607 Yana City Hospital and Fertility Centre NH - 66, Kayamkulam Alappuzha, Kerala, India - 690 502 Ph: +91 96051 05517 Email: yanaivf@gmail.com Web: www.yanaivf.com find your hospitals | ernakulam Amrita Institute of Medical Sciences AIMS, P.O. Ponekkara Kochi - 682 041, Kerala, India Ph: +91 484 280 1234, 668 1234 Fax: +91 484 280 2020 Email: marketing@aims.amrita.edu Web: www.amritahospitals.org 164

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Apollo Adlux Hospital Adlux Junction, Karukutty Angamaly, Ernakulam - 683 576 Ph: +91 484 2735000 Email: assistance_kochi@apollohospitals.com Web: www.kochi.apollohospitals.com Arogyalayam Hospital Bye-Pass Junction Bridge Road, Aluva-683 101 Ph: 0484 2625252, 2625226 Aster Medcity Cheranelloor, P.O. South Chittoor Kochi - 682 027, Kerala, India Ph: +91 484 6699999 Email: astermedcity@asterhospital.com Web: www.astermedcity.com Bourn Hall Clinic 27/ 3218 A, M. G Road Opp. Kochi Shipyard Atlantis, Kochi - 15 Ph: 0484 3983302 Email: info@bournhall-clinic.com Web: www.bournhall-clinic.com Chaithanya Eye Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2357135 Fax: +91 484 2357098 Email: cehcochin@gmail.com Web: www.chaithanya.org CIMAR NH 17, Edappally P.O. Cheranellore, Cochin - 682 034 Ph: +91 484 4134444 Email: cimarcochin@gmail.com Web: www.cimarindia.org

City Hospital M.G.Road, Padma Junction Kochi - 682 035, Ph: 0484 2361809 Devamatha Hospital Koothattukulam, Ernakulam - 686 662 Ph: 0485 2252271, 2251341, 2253371 Fax: 0485 2252571 Email: admin@devamatha.org, dmh@devamatha.org Web: www.devamatha.org Dr. Promodu’s Institute of Sexual and Marital Health Pathadipalam, Edapally, Kochi - 682 024 Ph: 0484 2555301, 2555302 Ernakulam Medical Centre NH Bypass, P.O. Vennala, Palarivattom, Kochi - 682 028 Ph: 0484 2807101-109, Fax: 0484 2805011 Email: mail@emccochin.com Web: www.emccochin.com Goutham Hospital Panayappally, Kochi - 682 005, Ph: 0484 2210510 JNM Lakshmi Hospital Eloor, Udhyogmandal - 683 501 Ph: 0484 2547201, 2547202 Email: lhjnm@lakshmihospital.com Web: www.lakshmihospital.com Karothukuzhi Hospital Pvt Ltd Market Road, Aluva, Ph: 0484 2625228, 2621001 Kinder Hospital Kochi Kalamassery, Kochi-682033 Ph: +91 484 283 00 00 Email: contactus@kinderkochi.com Web: www.kinderkochi.com Krishna Hospital Chittor Road, Kochi - 682 011, Ph: 0484 2368230 Email: info@krishnahospital.in

Kurias Earth Ayurveda Hospital Thykoodam, Vyttila, Kochi - 682 019, Ph: 85890 77776 Email:kochi@earthhospital.in Web: www.earthhospital.in Kusumagiri Mental Health Centre Kusumagiri, Kakkanad - 682 030 Ph: 0484-2422215,2422160 Email: kusumagirihospital@bsnl.in Web: www.kusumagiri.org Lakshmi Hospital Diwan’s Road, Kochi - 682 016 Ph: 0484 2382111, Fax: 0484 2374067 Email: admin@lakshmihospital.com www.lakshmihospital.com Lisie Hospital Ernakulam North, Kochi - 682 018, Ph: 0484 2400812 - 14 Email: contact@lisiehospital.org Web: www.lisiehospital.org Little Flower Hospital & Research Centre P B No. 23, Angamaly Ph: 0484 2452546-48, Fax: 0484 2452646 Email: admin@lfhospital.org, Web: www.lfhospital.org Lotus Eye Care Hospital S.A. Road, Kadavanthra, Kochi - 20 Ph: 0484 2322333, Fax: 0484 4070670 Email: info@lotuseye.org, Web: www.lotuseye.org Lourdes Hospital Post Graduate Institute of Medical Sciences & Research Kochi - 682 012, Kerala, India Ph: +91 484 4123456, 4125555 International Desk: +91 94960 02701 Fax: +91 484 2393720 Email: mail@lourdeshospital.in lourdesinternationaldesk@gmail.com Web: www.lourdeshospital.in 165

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Luke Memorial Hospital Perumbavoor, Kochi - 683 542 Ph: 0484 2522123, 2523507, 2525232 MAGJ Hospital P.O. Mookkannoor, Angamaly - 683 577 Kerala, India, Ph: +91 484 2674300 Email: enquiry@magjhospital.org Web: www.magjhospital.org Mar Baselios Medical Mission Hospital Kothamangalam P.O, Kothamangalam – 686 691 Ph: 0485 2822203,822207 Email:info@medicalmissions.org Web: www.medicalmissions.org Medical Trust Hospital M.G. Road, Kochi - 682 016 Kerala, India, Ph: 0484 2358001 - 11, Fax: 0484 2358031 Email: info@medicaltrusthospital.org Web: www.medicaltrusthospital.com MOM Premium Women's Hospital NH 17, Edappally, P.O. Cheranellore, Cochin - 682 034 Ph: +91 484 4134444, Mob: +91 90723 44455 Email: care@mombirthcentre.com Web: www.mombirthcentre.com MOSC Medical College Hospital Kolenchery – 682 311, Ph: 0484 3055555 Email: mmmhn@moscmm.org, Web: www.moscmm.org Najath Super Speciality Hospital Bank Junction, Aluva - 683101 Ph: 0484 2623693, 2631157 Nechupadam Dental Clinic No.29, IIIrd Floor, GCDA Commercial Complex Marine Drive, Kochi - 31 Ph: 0484 2350502, Mob: 09387277213 Email: thomasnechupadam@gmail.com Web: www.nechupadam.com 166

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Nechupadam Dental Clinic Nechupadam Building, P.O. Kolenchery Ernakulam Dt - 682 331 Ph: 0484 2760355, Mob: 09387277213 Email: thomasnechupadam@gmail.com Web: www.nechupadam.com Philip Augustine Associates Pvt. Ltd. The Cochin Gastroenterology Group Ernakulam Medical Centre Pvt. Ltd. NH Bypass, Palarivattom, Kochi - 682 028 Kerala, South India Ph: +91 484 2907000, 2807101 Fax: +91 484 2805011, 2807412 Email: philipaugustineassociates@gmail.com Web: www.paa.org.in PNVM Hospital & Research Centre Banerji Road, Kochi - 682 018 Ph: 0484 2390097 Email: pramod@md2.vsnl.net.in Web: www.pnvmhospital.in Polakulath Narayanan Renai Medicity PB No.2310, Palarivattom, Kochi - 25 Ph: 0484 2880000, 3919000 Fax: 0484 2331561 Email: HRD@renaimedicity.org Web: www.renaimedicity.org Punarnava Ayurveda Hospital P.O. Edappally North, Kochi - 682024 Ph: 0484 2801415, 2801416 Email: punarnava@punarnava.net Web: www.punarnava.net PVS Memorial Hospital Ltd. Kaloor, Cochin - 682017 Ph: 0484 2345451, 2345471.

E-mail: info@pvsmemorialhospital.com Web: www.pvsmemorialhospital.com

Rajagiri Hospital Chunagamvely, Aluva - 683 112, Ph: 0484 66 55 000 Email: mail@rajagirihospital.com Web: www.rajagirihospital.com Sabine Hospital & Research Centre P.O. Pezhakkappilly Muvattupuzha - 686 673, Ph: 0485 2838100 Email: feedback@sabinehospital.com Web: www.sabinehospital.com Specialist’s Hospital Opp. North Railway Station, Kochi - 18 Ph: 0484 2395952, 2887800(30 lines), Fax: 0484 2392945 Email: specialistshosp@gmail.com Web: www.specialistshospital.com Sree Narayana Institute of Medical Sciences (SNIMS) North Kuthiyathodu P.O, Chalakka, Ernakulam - 683 594 Ph: 0484 2661500, Fax +91 484 2478093 Email: snims1@gmail.com, Web: www.snims.org Sree Sudheendra Medical Mission Hospital Chittoor Road, Kochi - 682 018 Ph: 0484 2354139, 2382390 Email: sreesudheendra@yahoo.co.in Web: www.sreesudheendra.gsb.in St. Joseph’s Hospital Dharmagiri, Kothamangalam - 686 691 Ph: 0485 2862391, 2862392 Web: www.stjosephshospital.in Sunrise Hospital Kakkanad, Kochi - 682 030 Ph: 0484 2428913 - 16, Fax: 0484 2428917 Email: enquiry@sunrisehospital.in Web: www.sunrisehospital.in Vasan Eye Care Hospital 27/3215, M.G. Road, Opp. Cochin Shipyard Kochi - 682 015, Ph: 0484 3989000 Fax: 0484 2357777, Web: www.vasaneye.in

Vasan Eye Care Hospital A-1, Opp. India V ision Palarivattom, NH Bypass Road Kochi - 682 024, Ph: 0484 3989050 Fax: 0484 3091449 Web: www.vasaneye.in VG Saraf Memorial Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2380452, 2363949 Fax: 0484 2370595 Email: vgsarafhospital@gmail.com Web: www.vgsarafhospital.com Vijaya Institute of Medical Sciences Kadavanthra - Kaloor Road Kadavanthra, Kochi - 682 020 Ph: 0484 2205261, 2205290 Fax: 0484 2206072 Email:ivfviji@md3.vsnl.net.in Web: www.vijaya-ivf.com VPS Lakeshore Maradu, P.O. Nettoor, Kochi - 682 040 Ph: 0484 2701032, Fax: 0484 2701996 Email: info@lakeshorehospital.com Web: www.vpslakeshore.com Welcare Hospital S.A. Road, Vyttila, Ernakulam, Kerala-682019 Ph: 0484 4091111, Email: welcare.kochi@gmail.com Web: www.welcarehospital.org Yana EMC IVF & Fertility Centre Ernakulam Medical Centre NH Bypass, NH 66, Palarivattom Kochi, Kerala, India - 682 028 Ph: +91 91888 67216 Email: yanaivf@gmail.com Web: www.yanaivf.com 167

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find your hospitals | idukki Archana Hospital Vannappuram, Idukki , Ph: 0486 2222824

Periyar Hospital Kumily, Idukki, Ph: 0486 9222088

Arpana Hospital Thookupalam, Idukki, Ph: 0486 8236340

Sahayagiri Hospital Kovilkadavu Marayoor, Idukki Ph: 0486 5252245

Bishop Vayalil Medical Centre (BVMC) Moolamattom P.O., Idukki - 685 589 Ph: 04862 252 305

St. John's Hospital Kattappana South P.O, Idukki - 685 515 Tel: 04868 272230, 251400, Web: www.stjohns.co.in

Central Hospital Kumily, Idukki, Ph: 0486 9322045

St. Mary’s Hospital Thodupuzha, Ph: 0486 222525

Chazhikattu Multi Super Speciality Hospital IX/139 A, River View Road Thodupuzha - 685 584 Tel: 04862 250 250, 350350 Email: mail@chazhikattuhospital.com Devamatha Hospital Rajakumary, Idukki, Ph: 0486 8243225 District Hospital Cheruthoni, Idukki, Ph: 04862 232444 Excelsior Hospital Thodupuzha, Idukki, Ph: 0486 2300500 Holy Family Hospital Muthalakkodam, Thodupuzha, Idukki – 685 605 Ph: 04862 222231, 222234, 221060 Karuna Hospital Thodupuzha, Idukki, Ph: 0486 2226120 Medical Trust Hospital Nedumkandam, Idukki Ph: 0486 8232056 Email: avmrglm@mdz.vsnl.net.in Morning Star Medical Centre Nazareth Hill, Adimali, Idukki - 685 561 Ph: 0486 4222114 168

ANCHOR INDIA medical tourism

Taluk Hospital Thodupuzha, Idukki, Ph: 0486 2222630 find your hospitals | kannur AKG Memorial Cooperative Hospital Thalap, Kannur, Ph: 0497 2762500 Email: akghospital2005@rediffmail.com Web: www.akghospital.org ARMC IVF Fertility centre 2nd floor, Grand Plaza building Prabhath junction, Fort Road, Kannur Ph: 0497 2766018-19 Helpline: +91 9526141400 Email: info@armcivf.net Web: www.armcivf.net Ashirvad Hospital South Bazzar, Kannur Ph: 0497 2700070 Ashoka Hospital S.Bazar, Kannur - 670 002 Ph: 0497 2704688, Fax: 0497 2768070 Email: ashokahospital2009@gmail.com Web: www.ashokahospital.in

Aster MIMS Kannur Chala East, Kannur - 670 621, Ph: 0497 2838000 Email: mimskannur@asterhospital.com Web: www.astermimskannur.com Christhuraj Hospital Kannur, Ph: 0490 2365636 Web: www.christurajhospital.com

Pariyaram Medical College Pariyaram, Kannur - 670502, Ph: 0497 2808080 Fax: 0497 2808125, www.mcpariyaram.com Santosh Hospital Thalassery, Kannur - 670 101, Ph: 0490 2342702 Speciality Hospital Kannur, Ph: 0497 2712770

Dhanalakshmi Hospitals Pvt. Ltd. Tana, Kannur - 670 002 Ph: +91 497 2714200, 2701524-26, Fax: +91 497 27065272 Email: mail@dhanalakshmihospitals.com Web: www.dhanalakshmihospitals.com

Tellicherry Co-operative Hospital Co-operative Hospital Junction Thalassery, Kannur, Ph: 0490 2341604 Fax: 0490 2344301, Email: tchtly@dataone.in Web: www.cooperativehospital.in

Koyili Hospital Talap, P.O. Pallikkunnu Kannur - 670 004, Ph: 0497 2704371 Email:info@koyilihospital.com Web: www.koyilihospital.com

Vasan Eye Care Hospital Nethra Builbing, Near SBI Bank, Fort Road, Kannur - 01 Ph: 0497 3989000, Fax: 0497 276167, Web: www.vasaneye.in

Lourde Hospital Chiravakku, Taliparamba - 670141 Ph: 0460 2301152, 2200775

Carewell Hospital Kasaragod, Ph: 04994 230180

M.K Ummerkoya Memorial Hospital Prasyanikadavu, Kannur Ph: 0497 2781745 Mukunda Hospital Payyanur, Kannur - 670 307 Ph: 0498 5205119, 5202939 Email: info@mukundahospital.com www.mukundahospital.com NCARE IVF Centre First floor, Near Balram Memorial Building Rajiv Gandhi Road, Kannur - 670001, Kerala, India Mob: 08606443030, Email: info@ncareivfteam.com Web: www. ncareivf.com

find your hospitals | kasaragod

Dream Flower IVF Centre Centre @ Janardan Hospital, Bank Road Kasaragod - 671 121, Ph: 04994 230243, 94470 00616 Email: jayalakshmisuraj@yahoo.com Web: www.ivfkeraladf.com Fathima Hospital Kasaragod, Ph: 04994 230524 Janardan Hospital Bank Road, Kasaragod - 671 121, Ph: 04994 230243, 226555 Kamath Medical Centre Kasaragod, Ph: 04994 230004 Kasaragod Institute of Medical Sciences Ashwini Nagar, Kasaragod - 671 121 Ph: 04994 219402, 219401, Web: www.kimskasaragod.com 169

medical tourism ANCHOR INDIA

Mansoor Hospital Kanhangad, Kasaragod, Ph: 0467 2202070 P.N Panicker Souhruda Ayurveda Medical College P.O. Parakalai, Anandasram (V ia) Kanhangad Kasaragod - 671 531, Ph: 0467 2244700, 2244701 find your hospitals | kollam ARMC IVF Fertility centre Unitide Building, OPP Janayugam Daily Kadappakkada Junction, Kollam - 691 008 Ph: 0474 2743500-01, Email: info@armcivf.net Web: www.armcivf.net Azeezia Medical College Hospital P.O. Meeyannoor, Kollam - 691 537 Kerala, India, Ph: 0474 3069200 Fax: 0474 3069397 Email: medicalcollege@azeezia.com Web: www.azeezia.com Bishop Benziger Hospital Beach Road, Kollam - 691 001 Ph: +91 474 2757000, 2768201 to 05 Email: bishopbenzigerhealthcare@gmail.com www.bishopbenzigerhospital.com Christuraj Hospital Kottarakkara, Kollam, Ph: 0474 2452512 Dr. Babu’s Chest & Skin Allergy Speciality Centre Near High School Jn, P.O. Thevally, Kollam - 691 009 Ph: 0474 2798363, 9188168363, 9188860372 Email: allergycentrekollam@gmail.com Web: www.chestandskin.com Dr. Nair’s Hospital Asramam, Kollam - 691 002 Ph: +91 474 2766180 - 185 Email: mail@drnairshospital.com Web: www.drnairshospital.com 170

ANCHOR INDIA medical tourism

Holy Cross Super Speciality Hospital Kottiyam, Kollam - 691 571 Ph: 0474 2530121, 2530122, 2530123 Email: admin@holycrosskottiyam.org Web: www.holycrosskottiyam.org KIMSHEALTH Kollam Kottiyam, Kollam, Kerala, India, Ph: +91 474 294 1234 Email: relations@kimsglobal.com Web: www.kimshealth.org Matha Medical Centre P.O. Mathilil, Near Ashtamudi Lake, Kollam - 691 601 Ph: 0474 2703003, 2704003, 97463 00111, Fax: 0474 2704396 Web: www.mathamedicalcentre.com NS Memorial Institute of Medical Science NH Bypass Road, Palathara, Kollam - 691 020 Ph: 0474 2723 199, Email: nsmimskollam@gmail.com Web: www.nshospital.org Padmavathy Medical Foundation Manakkara, Sasthamkotta, Kollam - 690 521 Ph: 0476 2831408, Email: padmavathyhospital@yahoo.com Web: www.padmavathyhospital.com Samad IVF Hospital Kaval, Thangassery, Kollam - 691 007, Ph: 0474 2798706 Email: samadhospital@gmail.com Web: www.samadhospital.com Sanker’s Hospital Q.S.Road , Kollam, Ph: 0474 2743847 Travancore Medicity NH Bypass, P.O. Umayanalloor, Kollam - 691 589 Ph: +91 474 2729393, 2726161, Fax: +91 474 2724411 Email: tmc@tmc.ac.in, Web: www.tmc.ac.in Upasana Hospital & Research Centre Q.S. Road, Kollam - 691 001, Ph: 0474 2762887 Web: www.upasanahospital.com

Valiyath Institute Of Medical Sciences Market Road, Karunagappally Kollam - 690518, Ph: 0476 265 9999 Email: valiyathhospital@gmail.com Web: www.valiyathmedicare.in Yana IVF & Fertility Centre Poyanil Hospital, Chemanthoor, Punalur, Kerala India - 691 305, Ph: +91 475 2230600 Email: yanaivf@gmail.com, Web: www.yanaivf.com find your hospitals | kottayam Abraham’s Infertility Treatment Centre Athakkatt Chamers, Changanacherry Ph: 0481 2410356, 2421049, Web: www.airgc.com Bharath Hospital Azad Lane, Kottayam - 686 001, Ph: + 91 481 2582947, 2581974 Web: www.bharathhospital.com Caritas Hospital P.O. Thellakom, Kottayam - 686 630, Kerala, India Ph: +91 481 2790025 - 29, Fax: +91 481 2790418 Email: mail@caritashospital.org Web: www.caritashospital.org CNK Multi Speciality Hospital IE Nager, Madukkummoodu Changanacherry - 686 106, Ph: 0481 2722888 Indo-American Hospital ‘Institute of Brain & Spine’ Chemmanakary, P.O. Akkarapadam, Vaikom - 686143 Ph: +91 4829 217800, 9446083281, 9747553281 Email: info@indoamericanhospital.in Web: www.indoamericanhospital.in KIMSHEALTH Kottayam Thoothutty Junction, P.O. Kudamaloor, Kottayam - 686 017 Kerala, India, Ph: +91 481 294 1000 Email: relations@kimsglobal.com Web: www.kimshealth.org

Little Lourdes Mission Hospital Kidangoor Highway Junction, Kidangoor - 686 572 Tel: 04822 254 156 Marian Medical Centre Arunapuram P.O, Pala - 686 574, Ph: 04822 214000, 212759 Web: marianmedicalcentre.com Marsleeva Medicity Palai Cherpunkal, P.O. Kezhuvankulam Kottayam - 686584, Ph: 04822 269500, 269700 Email: mail@marsleevamedicity.com Web: www.marsleevamedicity.com Mary Queens Mission Hospital Palampra, Kanjirapally, Kottaym - 686 518 Ph: 04828 201301, 204065, Fax: 04828 205504 E-mail:maryqueenkply@hotmail.com Web: www.maryqueenshospital.org Matha Hospital Thellakom, Kottayam - 686 016, Ph: 0481 2790921, 2790930 Mitera Hospital M.C road, Thellakom, Kottayam - 686630, Tel: 0481 2792999 Email: info@mitera.in, Web: www.mitera.in S.J. Eye Hospital & Research Institute Karukachal, Kottayam - 686 540, Ph: 0481 2487164 Email: us@info@sjeyehospital.org, www.sjeyehospital.com St. Thomas Hospital Kurisummood P.O, Chethipuzha, Changanassery Kottayam - 686 104, Ph: 0481 2729300, 2722100 Email: chethipuzhahospital@yahoo.co.in Web: www.st-thomashospital.com find your hospitals | kozhikode ARMC IVF Fertility centre BMT Centre, Puthiyara, Kozhikode, Kerala, India Ph: 0495 2724101,102, 3103555, Help Line: 1800 3000 3100 Email: info@armcivf.net, Web: www.armcivf.net 171

medical tourism ANCHOR INDIA

Aster MIMS Mini Bypass Road, P.O. Govindapuram Calicut - 673 016, Kerala, India, Ph: +91 495 3911400, 2488000 Fax: +91 495 2741329, Email: mimsclt@asterhospital.com Web: www.astermims.com Baby Memorial Hospital Limited Indira Gandhi Road, Kozhikode - 673 004, Kerala, India Ph: 0495 2777777, 2723272, Fax: 0495 2723484 Email: info@babymhospital.org, www.babymhospital.org Calicut Medical College Medical College P.O, Kozhikode - 673 008, Ph: 0495 2356531 Fax: 0495 2355331, principal@calicutmedicalcollege.ac.in Web: calicutmedicalcollege.ac.in Chest Hospital Kozhikode, Ph: 0495 2359645, 2721644 Fathima Hospital Bank Road, Kozhikode - 673 001, Ph: 0495 2766630, 2766340 Fax: 0495 2766610, Email: mail@fathimahospital.com Web: www.fathimahospital.com IQRAA International Hospital and Research Centre Malaparamba, Calicut - 673 009, Ph: 0495 2379100 (30 Lines) Fax: 0495 2373825, E mail: mail@iqraahospital.in Web: www.iqraahospital.in KMCT Medical College Hospital West Mampetta, P.O. Manassery, Mukkam, Calicut - 673 602 Ph: 0495 2293500, Fax: 0495 2294753 Email: kmctcch@gmail.com, www.kmctmedicalcollege.org Malabar Hospitals Eranhipalam, Calicut-20, Kerala, India Ph: 0495 2376822, 2376823, 9745323232 Email:info@malabarhospitals.com, ww.malabarhospitals.com Meitra Hospital 2/78 B, P K Building, east hill, Mini Bye Pass Road, Karaparamba, Kozhikode – 673 010, Ph: 0495 297 0173 172

ANCHOR INDIA medical tourism

Metromed International Cardiac Centre Thondayad Bypass Road, Kozhikode - 673014, Ph: 0495 6615555 Email: info@micc.in, Web: www.micc.in National Hospital Indira Gandhi Road, Calicut - 673 001, Ph: 0495 2723061-66 Fax: 0495 2720466, contactnationalhospital@gmail.com Web: www.nationalhospitals.com NCARE IVF Centre Eranhipalam, Mini Bypass, Calicut - 673011, Kerala, India Mob: 08129221188, Email: info@ncareivfteam.com Web: www.ncareivfteam.com Poonoor Hospital & Research Centre Madheethunoor, Poonoor, P.O.Unnikulam, Kozikode Ph: 0496 - 2648231, 2648232 PVS Hospital Pvt. Ltd. Railway Station Road, Kozhikode - 673 002 Ph: 0495 2302541, 2301212, Fax: 0495 2702044 Email: info@pvshospital.com, www.pvshospital.com Santhi Hospital Omassery, Calicut, Kerala - 673 582 Ph: 0495 2280000, 96056 71100 Email: mail@santhihospital.com, www.santhihospital.com Starcare Hospital Calicut NH Bypass, Thondayad Jn. Kozhikode - 673 017, Kerala, India Ph: +91 495 2489000, 3069999 Email: info@starcarehospitals.com Web: www.starcarehospitals.com find your hospitals | malappuram Almas Hospital Kottakkal, Malappuram - 676 503 Ph: +91 483 280 9100 Email: mail@almashospital.com Web: www.almashospital.com

Arya Vaidya Sala, Kottakkal Kottakkal P.O, Malappuram - 676 503 Ph: 0483 2808000, 2742216, Fax: 0483 2742572 Email: mail@aryavaidyasala.com Web: www. aryavaidyasala.com

Malabar Institute of Medical Sciences Ltd. P.O. Kottakkal, Malappuram - 676 503 Ph: 0483 2807000, Fax: 0483 2807888 Email: mimskottakkal@mimsk.com Web: www.mimskottakkal.com

Aster MIMS Kottakkal Changuvetty, P.O. Kottakkal, Malappuram - 676 503 Phone: 0483 2807000, Fax: 0483 280 7888 Email: mimskottakkal@asterhospital.com Web: www.astermimskottakkal.com

Moulana Hospital PB No. 31, Ootty Road, Perinthalmanna - 679 322 Ph: 04933 300600, Fax: 04933 228011 Email: mail@moulanahospital.com Web: www.moulanahospital.com

Chaliyar Hospitals Pvt. Ltd. Nilambur, Malappuram, Ph: 04931 220178

Nahas Hospital Parappanangadi, Malappuram - 676303 Ph: 0494 2410922, 80863 43523 Email: info@ncareivfteam.com www.ncareivfteam.com

Edappal Hospitals Pvt. Ltd. P.O. Edappal, Malappuram - 679 576 Ph: 0494 2680755, 2680788, Fax: 0494 2680755 Email: cimaredappal@gmail.com Web: www.cimarindia.org Prasanthi Hospital (Holy Cross Hospital Pvt. Ltd.) Court Road, Manjeri - 676 121, Malappuram, Kerala Ph: +91 483 2769500 (12 Lines), Mob: +91 9400372309 Email: prasanthihospital@yahoo.com Web: www.prasanthihospital.com KIMSHEALTH Al Shifa Super Speciality Hospital Ootty Road, Perintalmanna - 679322, Ph: 04933 227616 Email: cro@kimsalshifa.com Web: www.kimshealth.org

NCARE IVF Centre Nahas Hospital, Parappanangadi - 676303, Kerala, India Mob: 08086343523, Email: info@ncareivfteam.com Web: www. ncareivf.com find your hospitals | palakkad Ahalia Ayurvedic Hospital Elippara, P.O. Kozhippara, Palakkad - 678 557 Ph: 04923 235888, Fax: 04923 235900 Email: mail@ahaliaayurvedic.org www.ahaliaayurvedic.org

Korambayil Hospital & Diagnostic Centre Pvt. Ltd. Manjeri, Malappuram - 676 122, Ph: 0483 2764555, 3003000 Fax: 0483 2762555, E-mail: info@korambayilhospital.com Web: www.korambayilhospital.com

Ahalia Foundation Eye Hospital PB No. 120, Kanal Piruvu, Palakkad Ph: 04923 225000 Fax: 04923 235888 Email: mail@afeh.org, www.afeh.org

Malabar Ayurvedic Hospitaland Research Centre (MAHAR) Salafi Gramam, Pulikkal, Malappuram - 673 637 Ph: 0483 2790521, 2793754, Fax: 0483 2793760 Email: maharayurvedic@gmail.com Web: www.maharayurvedic.com

ARMC IVF Fertility centre 3rd Floor Surya corner English church road, Palakkad Ph: 0491 2523405-06, Help line: +91 9544575700 Email: info@armcivf.net, Web: www.armcivf.net 173

medical tourism ANCHOR INDIA

Avitis Institute of Medical Sciences Thrissur-Pollachi Main Road Nemmara, Palakkad - 678 508 Ph: +91 492 322 5500 Email: contactus@avitishospital.com Web: www.avitishospital.com Crescent Medical Centre P.O. Alathur, Palakkad - 678 541, Ph: 04922 224411 Email: crescenthospital@gmail.com Web: www.crescenthospital.com Paalana Institute of Medical Sciences P.O. Kannadi, Palakkad - 678 701, Ph: 0491 2520901 Email: paalana@rediffmail.com Web: www.paalana.com P.K. Das Institute of Medical Science P.O. Vaniyamkulam, Ottapalam Palakkad - 682 522 Ph: 0466 2344500, Email: info@pkdashospital.com Web: www.pkdashospital.com Sai Hospital Sai Junction, Olavakkode, Palakkad - 678002 Ph: 0491 2555525, 2558525 Thangam Hospital of PMRC Chadanamkurussi, West Yakkara, Palakkad Kerala - 678 004, India, Ph: +91 491 2515717 (8 Lines) Ambulance: +91-944 777 5717 Web: www.thangampmrc.com Valluvanad Hospital Complex Ltd Kanniyampuram P.O, Ottapalam, Palakkad – 679 104 Tel: 0466 2244423, 2246252 Web: www.valluvanadhospital.com Welcare Yana IVF & Fertility Centre Welcare Hospital Welcare, Mercy College Jn Palakkad - 678 006, Ph: 09995777662 Email: yanaivf@gmail.com, Web: www.yanaivf.com 174

ANCHOR INDIA medical tourism

find your hospitals | pathanamthitta Believers Church Medical College Hospital St. Thomas Nagar, P.O. Kuttapuzha Thiruvalla - 689 103, Kerala, India Ph: 0469 3023100, 3023101, 2703100, 2703101 Email: info@bcmch.org, Web: www.bcmch.org Facebook: www.facebook.com/bcmch Holy Cross Hospital Holy Cross junction, Kayamkulam - Pathanapuram Rd Adoor, Pathanamthitta – 691 523, Ph: 04734 234500, 234502 Appointment: 04734 234567, 234568 Email: holycrossadoor@gmail.com Web: holycrosshospitaladoor.com Lifeline Hospital 14th Mile, P.O. Melood, Adoor - 691 523, Ph: 04734 223377, 228373 Email: info@lifelinehospitalkerala.com Web: www.lifelinehospitalkerala.com Mary Queens Hopital Allergy, Skin & Cosmetology Centre, Kurishukavala Thiruvalla-689 101, Tel: +91 469 2730594, 2738175, 99473 95151 Email: maryqueenstvla@gmail.com Web: www.maryqueenshospital.com Muthoot Hospitals College Road, Kozhencherry, Pathanamthitta - 689 641 Ph: +91 468 2314000, 2312491, Fax: +91 468 2214427 Helpline: +91 95625 01213 Email: marketing@muthoothealthcare.com Web: www.muthoothealthcare.com Muthoot Hospitals Ring Road, Pathanamthitta - 689 641 Ph: +91 468 2203500 Helpline: +91 94477 22370 Email: marketing@muthoothealthcare.com Web: www.muthoothealthcare.com

NSS Medical Mission Hospital Pathalam, Pathanamthitta Ph: 0473 4252237, 4252237 Poyanil Hospitals Kozhencherry, Pathanamthitta - 689 641 Ph: 0468 2310600, Fax: 0468 2214360 Email: poyanilhospitals@gmail.com Pushpagiri Medical College Hospital Thiruvalla - 689 101, Ph: 0469 2700755 Web: www.pushpagiri.in Sanjivani Multi-Speciality Hospital Alacode, P.O. Kollakadavu Cheriyanadu, Chengannur - 690 509 Ph: 0479 2350030, Email: hr@smsh.in Web: www.smsh.in Sudarshanam Netra Chikitsalayam Manjadi, Thiruvalla, Pathanamthitta - 689 105 Ph: 0469 2630718 Email: info@netrafoundation.com Web: www.netrafoundation.com Tiruvalla Medical Mission Hospital Post Box No. 74, Tiruvalla – 689 101 Ph: 0469 2626000, 2626262, 9400 831111 Email: cr@tmmhospital.org Web: www.tmmhospital.org find your hospitals | thiruvananthapuram AMAR Hospital P.O. Attingal, Trivandrum - 695 101, Kerala, India Ph: 0470 2627676, 2627666 Email: amarhospital@yahoo.in Web: www.amarfertility.com Anadiyil Hospital Thekkumoodu, Vanchiyoor P.O, Trivandrum-35 Ph: 0471 2304086

Ananthapuri Hospitals and Research Institute Chacka, NH Bypass, Thiruvananthapuram - 695 024 Ph: +91 471 2579900 Fax: +91 471 6609900 Email: ahri@ahri.in www.ananthapurihospitals.com Attukal Devi Institute of Medical Sciences 119, Attukal - Chiramukku Road, MSK Nagar, Attukal Manacaud, Thiruvananthapuram - 695 009 Ph: 0471 245 9040, Web: www.attukaldevihospital.com BNV Hospital Pvt Ltd Thiruvallam, Thiruvananthapuram - 695 027 Ph: 0471 2381508, 2380736, 2380737 BR LIFE SUT PATTOM Super Speciality Hospital P.O. Pattom Palace, Thiruvananthapuram - 695 004 Kerala, India, Ph: +91 471 4077777, 888 Mob: +91 96567 71000 Email: gro@sutpattom.com Web: www.sutpattom.com Chaithanya Eye Hospital Kesavadasapuram, Thiruvananthapuram - 695 004 Ph: 0471 2447183, Fax: 0471 2443985 Email: chaithanyaeye@gmail.com Web: www.chaithanya.org Cosmopolitan Hospitals Pvt. Ltd. P.O. Pattom, Trivandrum - 04 Ph: +91 471 2521 100, 136, 250 - 253 For Appointment: 0471 606 2244 Email: cosmopolitan@cosmopolitanhospitals.in Web: www.cosmopolitanhospitals.in Credence Hospital Near Ulloor Bridge, Ulloor, Trivandrum - 695 011 Ph: +91 471 4033333 Email: info@credencehospital.com Web: www.credencehospital.com 175

medical tourism ANCHOR INDIA

GG Hospital Murinjapalam, P.O. Medical College Trivandrum - 695 011, Ph: +91 471 2779100, 2779101 Email: ggh@gokulamgghospital.com Web: www.gg-hospital.com

Regional Cancer Center Medical College Campus Thiruvananthapuram - 11 Ph: 0471 2442541, Fax: 0471 2447454 Email: webmaster@rcctvm.org, Web: www.rcctvm.org

Jubilee Memorial Hospital Palayam, Thiruvananthapuram - 695 034 Ph: 0471 2334561-63

Samad IVF Hospital Pattoor, Trivandrum - 695 035, Ph: +91 471 2451926, 2474203 Email: info@samadhospital.com, Email: samadhospital@gmail.com Web: www.samadhospital.com

KIMSHEALTH Trivandrum PB No.1, P.O. Anayara, Trivandrum - 695 029, Kerala, India Ph: +91 471 294 1400 1400, 294 1101 Email: relations@kimsglobal.com, Web: www.kimshealth.org

Samad IVF Hospital Near KSRTC Bus Stand, Attingal - 695 101, Ph: 0470 2624611 Email: samadhospital@gmail.com Web: www.samadhospital.com

KJK Hospital Fertility Research and Gynaec Centre Nalanchira, Trivandrum, Kerala, India Ph: 0471 2544080, 2544706, Fax: 0471 2543926 Email: kjkhospital@gmail.com, Web: www.kjkhospital.com

Santhigiri Ayurveda Hospital Santhigiri P O, Pothencode, Thiruvananthapuram Ph: 0471 6454571, 6615300 Web: www.santhigiriashram.com

Lords Hospital Chackai, P.O. Anayara, Trivandrum - 695 029, Kerala, India Ph: +91 471 2949000, Fax: +91 471 2741111 Email: lords@lordshospital.org, Web: www.lordshospital.org Meditrina Hospitals TC 2 / 2367-1, Pattom, Thiruvananthapuram - 695 004 Ph: 0471 3063000, Email: tvm@meditrinahospitals.com Web: www.meditrinahospitals.com

Santhwana ENT Hospital N. C. C. Road, Ambalam Mukku, Thiruvananthapuram Ph: 0471 2433030, 2432121, 2435490 Email:saliment@sancharnet.in

NIMS Medicity Aralumloodu, Neyyattinkara, Thiruvananthapuram - 695 123 Ph: 0471 2223544, 2223542, Fax: 0471 2225154 Email: info@nimshospital.com, Web: www.nimshospital.com Pankaj kasturi Herbals India Pvt. Ltd Level-4, Aikkara Arbour, P.O. Thycaud, Thiruvananthapuram-14 Ph: 0471 2337348, 2320487, Web: www.pankajakasthuri.in PRS Hospital Killipalam, Thiruvananthapuram - 02 Ph: 0471 2344442, 2344443, Fax: 0471 2345358 Email: admin@prshospital.com, Web: www.prshospital.com 176

ANCHOR INDIA medical tourism

SK Hospital Edappazhanji, Thiruvanathapuram Ph: +91 471 3022 2222, 2944 444, Mob: +91 79027 73000 24 hours Tele. Booking No. 0471 - 2356260 Email: skhospitals@yahoo.co.in Web: www.skhospitals.com SP Fort Hospital Fort, Thiruvananthapuram - 695 023 Ph: 0471 2450540, 2466664, Fax: 0471 2465746 Email: info@spfort.com, Web: www.spfort.com SR Super Speciality Hospital Akathumuri, P.O. Vennecodu, Varkala - 695318 Ph: 0470 2611176, 2611177 Email: info@srisankaradentalcollege.com Web: www.srisankaradentalcollege.com

Sree Chitra Tirunal Institute for Medical Sciences & Technology P.O. Medical College, Thiruvananthapuram - 695 011 Ph: 0471 2443152, Fax: 0471 2446433 Email:sct@sctimst.ac.in, Web: www.sctimst.ac.in Sri Ramakrishna Ashrama Charitable Hospital Sasthamangalam, Thiruvananthapuram - 695 010 Ph: 0471 2722125, 2722453, 2726603 Fax: 0471 2313502 Email: srkachtvm@gmail.com Web: www.sriramakrishnaashrama.org Sree Uthradom Thirunal Academy of Medical Sciences P.O. Vencode, Vattappara, Thiruvananthapuram - 695 028 Ph: 0472 2587575, 2587676, Web: www.sutams.org SUT Royal Hospital Kochulloor, Trivandrum, Ph: 0471 4177777 Email: sutgrouphospitals@gmail.com Web: www.suthospital.com The India Hospital Trust Melethampanoor, Thiruvananthapuram - 695 023 Ph: 0471 2333193 Vasan Eye Care Hospital Pattom, Trivandrum – 695 004, Ph: 0471 4089000 Fax: 0471 2554001, Web: www.vasaneye.in Yana IVF & Fertility Centre Kowdiar, Thiruvananthapuram - 695 003 Ph: +91 99957 77216, Email: yanaivf@gmail.com Web: www.yanaivf.com Yana Women’s Hospital and Fertility Centre Akkulam Road, Ulloor Thiruvananthapuram - 695 011 Kerala, India Ph: +91 99957 77216 Email: yanaivf@gmail.com Web: www.yanaivf.com

find your hospitals | thrissur Amala Cancer Hospital & Research Centre P.O. Amalanagar, Thrissur - 680 553 Ph: 0487 2304000 Email: amalaims@yahoo.com Web: www.amalaims.com ARMC IVF Fertility centre Falkaland Tower, Ayyanthole Ground Thrissur, Kerala ,India , Ph: 0487 3105100 Help Line: +91 9846255155, Email: info@armcivf.net Web: www.armcivf.net Aswini Hospital Ltd. Karunakaran Nambiar Road, Thrissur - 680 020 Ph: 0487 6612345, 2475000, Fax: 0487 2338991 Web: www.aswinihospital.org Atreya Hospital Guruvayur Road, Near Pipeline Jn East Fort, Thrissur - 680 005 Ph: +91 487 2333035, 6627711 Email: info@atreyahospital.co.in Web: www.atreyahospital.co.in CRAFT Hospital & Research Centre Chanthappura, Kodungalloor-680 664 Ph: 0480 2808808, Email: drashraf3@gmail.com Web: www.craftivf.com Dhanwanthari Ayurveda Bhavan Pvt. Ltd. Pattambi Road, Nelluvai, Thrissur - 680 584 Ph: 04885 265586, 265641, 98863 41219 Email: dhanwayur@yahoo.com Web: www.ayurbhavan.com Daya General Hospital & Speciality Surgical Centre Near Viyyur Bridge, Thrissur - 680 022 Ph: 0487 2475100 Email: daya.hospital@gmail.com Web: www.dayageneralhospital.com 177

medical tourism ANCHOR INDIA

Elite Mission Hospital P.O. Koorkenchery, Thrissur - 680 007, Kerala, India Ph: +91 487 2436100, Fax: +91 487 2436167 Email: info@elitemissionhospital.com Web: www.elitemissionhospital.com Irinjalakuda Co-operative Hospital Ltd. Kolothumpady, P.O. Nadavarmbu, Thrissur - 61 Ph: 0480 2822779, Fax: 0480 2831300 Email: care@cooperativehospital.com Web: www.cooperativehospital.com Jubilee Mission Medical College & Research Institute PB No. 737, Thrissur - 680 005, Ph: 487 2432200 Fax: 0487 2421864, Email: jubileemission@jmmc.ac.in Web: www.jubileemissionmedicalcollege.com KARE Centre Seetharam Mill Road, Poonkunnam, Thrissur - 02 Ph: 0487 2389466, 2389866, Web: www.karecentre.in Lal Memorial Hospital Mapranam, Irinjalakuda, Ph: 0480 2826799, 2826570 Metropolitan Hospital (Trichur Metropolitan Health Care Pvt.Ltd) Koorkanchery P.O, Trichur - 680 007, Kerala Ph: 0487 2425123, 2425142, 2429661 Email: metropolitanh@gmail.com Web: www.metropolitanhospitaltcr.com Modern Hospital Kodungallur Ltd PB No. 22, Kodungallur Post, Thrissur -680664 Ph: 0480 2802022, 2672700 Email: helpline@modernhospital.com Website: www.modernhospital.com Mother Hospital P.O. Pullazhi, Olari, Thrissur - 680 012 Ph: 0487 2434100, Fax: 0487 2361097 Email: motherhospitalthrissur@gmail.com Web: www.motherhospitalthrissur.org 178

ANCHOR INDIA medical tourism

Nyle Hospital Kaiparambu, Thrissur - 680 546, Ph: 0487 3014700 Email: info@nylehospital.com Web: www.nylehospital.com Okay Mission Hospital Ltd. Kodungallur, Irinjalakuda, Ph: 0480 2802644 Rajah Hospital Muthuvattoor, Chavakkad, Thrissur - 680 506 Ph: 0487 2502429, 2502430, 2502884, 2556996 E-mail: todnb@rajahhospital.com Web: www.rajahhospital.com St.Joseph's Hospital Choondal P.O, Thrissur - 680 502 Tel: 04885 215400, 236230, 236111 Email: stjosephhospitalchoondal@gmail.com Web: www.st-josephshospital.com St. Joseph’s Hospitals Velupadam, Varandarapilly, Irinjalakuda Ph: 04885 236589 Sun Medical and Research Centre A Unit of Trichur Heart Hospital Ltd, ST Nagar, Thrissur - 01 Ph: 0487 2433101, Fax: 0487 2442025 Email: hearthospital@trichurheart.com Web: www.trichurheart.com Trichur Institute of Head and Neck Surgery Shornur Road, Thrissur - 680 001 Ph: 0487 2335145, 2335185, Email: saroja@md4.vsnl.net.in Vasan Eye Care Hospital T.B. Road, Opp. IMA Office, Near Sakthan Stand Thrissur - 01, Ph: 0487 3989000, Fax: 0487 2442453 Web: www.vasaneye.in Westfort Hospital Westfort, Thrissur - 680 004, Ph: +91 487 2439300 Fax: +91 487 2380039, Email: info@westforthospital.org Web: www.westforthospitalgroup.com

Westfort Hi-Tech Hospital Guruayoor Road, Punkunnam, Thrissur - 680 002 Ph: +91 487 2388999, Fax: +91 487 2381051 Email: hitechhospital@gmail.com Web: www.westforthospitalgroup.com Westfort Ayurveda Hospital Behind Westfort Hospital, Westfort, Thrissur - 680 004 Ph: +91 487 2388780-83, Email: info@westfortayurveda.org Web: www.westforthospitalgroup.com find your hospitals | wayanad Assumption Hospital S.Bathery, Wayanad, Ph: 04936 223120 Aster Wayanad Speciality Hospital Naseera Nagar, P.O. Meppadi, Wayanad - 673 577 Kerala, India, Ph: +91 4936 287001 Web: www.asterwayanad.com DM WIMS Medical College & Hospital Naseera Nagar, P.O. Meppadi, Wayanad - 673 577 Kerala, India, Ph: +91 4936 287000, Fax: +91 4936 287287 Email: medicalcollege@dmwims.com, Web: www.dmwims.com Fathima Hospital Kalpetta, Wayanad, Ph: 04936 202413 Jyothi Hospital Mananthavady, Wayanad, Ph: 04935 240371 Leo Hospital Kalpetta, Wayanad, Ph: 04936 202550 M.E.S Hospital S.Bathery, Wayanad, Ph: 04936 220285 Swami Vivekananda Medical Mission Vivekananda Nagar, Muttil, Kalpetta North, Wayanad - 673 122 Ph: 04936 202528, 204360, Fax: 04936 204360 E-mail: svmm_muttil@hotmail.com Web: www.svmm.org

Vinayaka Hospital Kattayad Road, Sulthan Bathery, Wayanad Kerala, India - 673 592 , Ph: 04936 220102, 225102, 224102 Email : vinayakasby@gmail.com Web: www.vinayakahospital.in KARNATAKA HOSPITALS Fortis Hospital 154/9, Bannerghatta Road, Opposite IIM-B, Bangalore - 560 076 Karnataka, India, Ph: 080 66214444, 22544444 Fax: 080 66214242, Email: enquiries@fortishealthcare.com Web: www.fortishealthcare.com Fortis Hospitals No 14, Cunningham Road, Sheriffs Chamber, Bangalore -560052 Ph: 080-41994444, 9686860310 Email: enquiries@fortishealthcare.com Web: www.fortishealthcare.com A.J. Hospital & Research Centre NH 66 Kuntikana, Mangalore, Karnataka - 575004 Ph: 0824 222 5533, Web: www.ajhospital.in Bangalore Baptist Hospital Bellary Road, Hebbal, Bangalore - 560024 Ph: 080 22024700, 23437971, Fax: 080 23437970, 23337817 Email: info@bbh.org.in, Web: www.bbh.org.in BGS Global Hospitals, Bengaluru 67, Uttarahalli Road, Kengeri, Bangalore- 560 060 Karnataka, Ph: 080 2625 5555, Fax: 080 2860 5775 Web: www.globalhospitalsindia.com Chord Road Hospital Pvt. Ltd. No. 100/101, LIC Colony, Near Shankar Mutt West of Chord Road, Basaveswaranagar Bangalore - 560079, Ph: 080 23225848, 23225868 Columbia Asia Medical Centre - Hebbal, Bangalore 26/1, Brigade Gateway, Beside Metro, Malleswaram West Bangalore - 560 055, Ph: 080 3989 8969, Fax: 080 3092 5454 179

medical tourism ANCHOR INDIA

Hosmat Hospital 45 Magrath Road, Off Richmond Road, Bangalore - 560 025 Ph: 080 25593796, 25543797, Fax: 080 25593798 Email: mail@hosmatnet.com, Web: www.hosmatnet.com Indiana Hospital & Heart Institute Pumpwell, Kankanady Post Mangalore - 575 002, Ph: 0824 2880880 Web: www.indianahospital.in KR Hospital 979, 1st Stage, 50 Feet Road, Banashankari Opposite P.E.S. College, Bangalore - 560050 Ph: 080 26755800, Email: admin@krhospital.net Web: www.krhospital.net Mallya Hospital No.2 Vittal Mallya Road, Bengaluru - 560001 Ph: 080 22277979, Fax: 080 22121282 Email: info@mallyahospital.net Web: www.mallyahospital.net Manipal Hospital 98, HAL Airport Road, Bangalore - 560017, Fax: 080 2526 6757 Ph: 080 25024444, 3344, Email: info@manipalhospitals.com Web: www.manipalhospitals.com M S Ramaiah Memorial Hospital New B E L Road, M S Ramaiah Nagar, MSRIT Post Bangalore - 54, Ph: 080 2360 8888, 2360 9999 Fax: 080 2218 3276, Email: info@msrmh.com Web: www.msrmh.com Narayana Hrudayalaya Health City Bommasandra Industrial Area Hosur Road, Anekal Taluk Bangalore- 560099, Ph: 080 7122 2222 Fax: 080 2783 2648 Email: info@hrudayalaya.com Web: www.narayanahospitals.com 180

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Narayana Nethralaya 121/C, Chord Road, 1st ‘R' Block, Rajaji Nagar, Bangalore - 560 010 Ph: 080 66121300 - 1305, Fax: 080 23377329 Email: info@narayananethralaya.com Web: www.narayananethralaya.org Narayana Super Speciality Hospitals No 24, 9th Cross, Margosa Road, Malleshwaram Bangalore - 560 003, Ph: 080 2308 4000, 094835 32532 Nephrolofe Care (India) Pvt. Ltd First Floor, Berlie Street, Langford Town, Shantinagar Bengaluru - 560027, Ph: 080 49129900, Fax: 080 49129922 Email: info@nephrolife.in, Web: www.nephrolife.in Nethradhama Superspeciality Eye Hospital (A unit of Nethradhama Hospitals Pvt. Ltd.) 256/14, Kanakapura Main Road, 7th Block, Jayanagar Bangalore - 560 082, Ph: 080 26088000, 26633533 Fax: 080 26633770, Email: appointment@nethradhama.org Web: www.nethradhama.org NU Hospitals C.A. 6, 15th Main, 11th Cross, Padmanabhanagar, Bangalore - 70 Ph: 080 42489999, Fax: 080 26392693 Email: info@nuhospitals.com, www.nuhospitals.com Panacea Hospital 334, 8th Main, 3rd Stage, Basaveswaranagar Bangalore - 560 079, Ph: 080 43307777 info@panaceahospital.com, www.panaceahospital.com P.D. Hinduja Sindhi Hospital Sindhi Hospital Road, 12th A Cross, Behind Woodlands Hotel Sampangiramanagar, Bangalore - 560 027 Ph: 22237535, 117, Email: pdhsh@airtelmail.in Web: www.hindujasindhihospital.com P.V.S. Hospital 6th Cross, J.C.R. Extension, Chitradurga - 01, Ph: 08194 230210 Fax: 08194 230654, Email: info@pvschitradurga.org Web: www.pvschitradurga.org

Rangadore Memorial Hospital 1st Cross, Shankarapuram, Basavanagudi, Bengaluru, Karnataka-560004, Ph: 080 26983300 Fax: 080 26621645, Email: info@rangadorehospital.com Web: www.rangadorehospital.com

Vijay Srishti Fertility Centre Shiv Complex, Opp. V ijay Hospital Old Bangalore Road, Hosur - 635 109 Ph: 04344 320888 Email: vijaysrishtifertilitycenter@gmail.com

Sagar Hospitals, Banashankari Shavige Malleshwara Hills, Kumaraswamy Layout Bangalore - 560078, Ph: 080 42999999, Fax: 080 42999050 Email: bsk105@sagarhospitals.in Web: www.sagarhospitals.in

Vikram Hospital Private Limited 2909, New No.22 & 21/1, Temple Road, Near Vontikoppal Circle Mysore - 20, Ph: 0821 4242424 Web: www.vikramhospital.com

Santosh Hospital 6/1, Promenade Road, Behind Coles Park, Near Goodwill School Bangalore - 560 005, Ph: 080 40848888, 41252500

Vydehi Institute of Medical Sciences & Research Centre 82, Nallurahalli, Near BMTC 18th Depot Whitefield, Bangalore - 560 066 Ph: 080 28412956, 28413381 Email: info@vims.ac.in, Web: www.vims.ac.in

SPARSH Hospital 29/P2, The Health City, Bommasandra Industrial Area Hosur Road, Bangalore - 560 099 Ph: 080 33271038, Fax: 080 33271112 Email: infojobs@sparshhospital.com Web: www.sparshhospital.com St. John's Medical College and Hospital Sarjapur Rd, Koramangala 2 Block Madiwala, Bangalore, Karnataka 560034 Ph: 080 2553 6514, Web: www.stjohns.in Suguna Hospital 1A/87, Dr. Rajkumar Road, 4th 'N' Block, Rajajinagar, Bengaluru - 10 Ph: 080 40194444, 23327777 Email: info@sugunahospital.com Web: www.sugunahospital.com Trinity Hospital & Heart Foundation Near R.V. Teacher's College Circle, Basavanagudi Bangalore - 560 004, Ph: 080 41503434, 26563993 Fax: 080 26563995, Email: trinityhospital@hotmail.com Web: www.trinityhospital.in

TAMIL NADU HOSPITALS Apollo Hospitals, Chennai Off Greams Road, Chennai - 600006 Ph: 044 28290200, 28293333, Fax: 044-28293524, 28296022 Web: www.apollohospitals.com Apollo Specialty Hospitals, Madurai Lake V iew Road, K.K. Nagar, Madurai-625020, Tamil Nadu Ph: 0452 2580892, 2580893, Fax: 0452 2580199 Email:healthline_mdu@apollohospitals.com Web: www.apollohospitals.com Christian Medical College Ida Scudder Road, Vellore - 632004, Ph: 0416 2222102 Fax: 0416 2232035, Email: gsoffice@cmcvellore.ac.in Web: www.cmch-vellore.edu CIMAR Coimbatore 2nd Floor, Manu Hospital, Paari Nagar Sungam Bye-pass Road Coimbatore - 641 045, Ph: 0422 6472227 Email: cimarcoimbatore@gmail.com Web: www.cimarindia.org 181

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Dr. Agarwal's Eye Hospital Ltd. 19, Cathedral Road, Chennai - 600 086 Ph: 044 28112811, 28112525, Fax: 044 28115871 Email: dragarwal@vsnl.com Web: www.dragarwal.com Frontier Lifeline Hospital R-30-C Ambattur Industrial, Estate Road Mogappair, Chennai - 600 101 Ph: 42017575, 26564224 Email: drkmc@frontierlifeline.com Web: www.frontierlifeline.com G. Kuppuswamy Naidu Memorial Hospital P.B. No. 6327, Nethaji Road Pappanaickenpalayam, Coimbatore - 641 037 Ph: 0422 2245000, 2243501 – 07 Email: gknmhospital@gknmh.org Web: www.gknmhospital.org Ganga Medical Centre & Hospitals Pvt Ltd 313, Mettupalayam Road Coimbatore - 641 043 Ph: 0422 2485000 Fax: 0422 2436444 Email: srs@gangahospital.com Web: www.gangahospital.com Global Hospitals & Health City 439, Cheran Nagar Perumbakkam, Chennai - 100 Ph: 044 2277 7000 Fax: 044 44777100 Web: www.globalhospitalsindia.com K.G. Hospital Arts College Road, Coimbatore - 18 Ph: 0422 2212121-29, Fax: 0422 2211212 Email: drgb@kggroup.com Web: www.kghospital.com 182

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Kovai Medical Centre and Hospital Avanashi Road Coimbatore - 641 014 Ph: 0422 3083800, 4323800-802 Fax: 0422 2627782 Email: getwell@kmchhospitals.com Web: www.kmchhospitals.com Kumaran Hospitals Pvt. Ltd. 214, E.V.R Periyar Salai Poonamallee High Road Kilpauk, Chennai - 10, Ph: 044 4295 6777 Web: www.kumaranhospitals.com Meenakshi Mission Hospital & Research Centre Melur Road, Lake Area Madurai - 625007, Ph: 0452 2588741 Web: www.meenakshimission.org Noble Hospital No. 4(44), Audiappa Mudali Street Purasawakkam Chennai - 600 084, Ph: 044 40042222 Fax: 044 26403300 Email: balaji_noble@hotmail.com Web: www.noblehospitals.com Parvathy Hospital 241, G.S.T.Road, Chromepet Chennai - 600 044 Ph: 044 22382248, 22383456 Web: www.parvathyhospital.com PSG Hospitals Peelamedu, Coimbatore - 641 004 Tamil Nadu, India Ph: +91 422 4345353, 2598822 Help Line: +91 99521 49911 Email: psghospitals@psgimsr.ac.in Web: www.psghospitals.com

Sankara Nethralaya Nungambakkam Chennai - 06, Ph: 044 28271616 Fax: 044 28254180 Email: mrf@snmail.org Web: www.sankaranethralaya.org

Sundaram Medical Foundation Annanagar Chennai - 600 040 Ph: 044 26268844 Fax: 044 26284257 Web: www.smfhospital.org

Sri Narayani Hospital & Research Centre Sripuram, Vellore - 632 055 Ph: 0416 2206300 - 302 Mobile: 099524 16821, 99524 16824 Email: info@snhrc.org Web: www.snhrc.org

The Arya Vaidya Pharmacy (Coimbatore) Ltd. Corporate Office: 42 Perumal Koil Street Ramanathapuram P.O Coimbatore - 641 045 Ph: +91 422 2315412, 4322999 Email: heal@avpayurveda.com Web: www.avpayurveda.com

Sri Ramachandra Medical Centre Kamala Nagar, Mugalivakkam Chennai- 16, Ph: 044 2476 5512 Web: www.sriramachandra.edu.in Sree Renga Hospital No .12, Varada Reddy Street Vedachala Nagar, Chengalpattu - 01 Ph: 044 27432240, 27431544, Fax: 044 27426736 Email: info@sreerengahospital.com Web: www.sreerengahospital.com St. Isabel's Hospital 49, Oliver Road, Mylapore Chennai - 04, Ph: 044 24991081-83 Fax: 044 2498 4776, 2498 6550 Email: info@stisabelshospital.in Web: www.stisabelshospital.in Sugam Hospital Thiruvotriyur, Chennai - 19.

Ph: 044 25733830, 2573 3296 Fax: 044 25739902, 2573 0695 Email: sugamhospital145@gmail.com Web: www.sugamhospital.com

Vadamalayan Hospitals 9- A, Vallabai Road Chokkikulam Madurai - 02 Ph: 0452 2545400 Fax: 0452 2522225 Web: www.vadamalayan.org VGM Hospital Trichy Road Rajalakshmi Mills Stop Coimbatore - 05 Ph: 0422 2572573, 2572202-05 Fax: 0422 2572207 Email: admin@vgmhospital.com Web: www.vgmhospital.com Vijaya Hospital Group of Hospital (Units of V ijaya Medical & Educational Trust) N.S.K. Salai Vadapalani Chennai -600 026.

Ph: 044 66646664, 66616661 Web: www.vijayahospital.org 183

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Banking in India, in the modern sense, originated in the last decade of the 18th century. Among the first banks were the Bank of Hindustan, which was established in 1770; and the General Bank of India, established in 1786. The largest bank, and the oldest still in existence, is the State Bank of India (S.B.I). It originated and started working as the Bank of Calcutta in 1806. In 1809, it was renamed as the Bank of Bengal. This was one of the three banks founded by a presidency government, the other two were the Bank of Bombay in 1840 and the Bank of Madras in 1843. The three banks were merged in 1921 to form the Imperial Bank of 186

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India, which upon India’s independence, became the State Bank of India in 1955. For many years the presidency banks had acted as quasi-central banks, as did their successors, until the Reserve Bank of India was established in 1935, under the Reserve Bank of India Act, 1934. In 1960, the State Banks of India was given control of eight state-associated banks under the State Bank of India (Subsidiary Banks) Act, 1959. These are now called its associate banks. In 1969 the Indian government nationalised 14 major private banks, one of the big bank was Bank of India. In 1980, 6 more private banks were nationalized. These nationalized banks are the

majority of lenders in the Indian economy. They dominate the banking sector because of their large size and widespread networks. The Indian banking sector is broadly classified 188

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into scheduled and non-scheduled banks. The scheduled banks are those included under the 2nd Schedule of the Reserve Bank of India Act, 1934. The scheduled banks are

further classified into: Nationalized banks; State Bank of India and its associates; Regional Rural Banks (RRBs); foreign banks; and other Indian private sector banks. The term commercial banks refer to both scheduled and nonscheduled commercial banks regulated under the Banking Regulation Act, 1949. Generally the supply, product range and reach of banking in India is fairly mature-even though reach in rural India and to the poor still remains a challenge. The government has developed initiatives to address this through the State Bank of India expanding its branch network and through the National Bank for Agriculture and Rural Development (NABARD) with facilities like microfinance.

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Ancient India The Vedas (2000–1400 BCE) are earliest Indian texts to mention the concept of usury. The Manusmriti considers usury an acceptable means of acquiring wealth or leading a livelihood. It also considers money lending above a certain rate, different ceiling rates for different caste, and a grave sin. Later during the Mauryan period (321–185 BCE), an instrument called adesha was in use, which was an order on a banker directing him to pay the sum on the note to a third person, which corresponds to the definition of a modern bill of exchange.

Medieval Era

Colonial Era

The use of loan deeds continued into the Mughal era . The use of payment orders by royal treasuries, called barattes, have been also recorded. There are also records of Indian bankers using issuing bills of exchange on foreign countries.

The evolution of hundis, a type of credit instrument, also occurred during this period and remain in use.

During the period of British rule merchants established the Union Bank of Calcutta in 1829, The Allahabad Bank, established in 1865 and still functioning today, is the oldest Joint Stock bank in India. Foreign banks too started to appear, particularly in Calcutta, in the 1860s. Grindlays Bank opened its first branch in Calcutta in 1864 The

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Comptoir d’escompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in 1862; branches followed in Madras and Pondicherry, then a French possession.

HSBC established itself in Bengal in 1869. The first entirely Indian joint stock bank was the Oudh Commercial Bank, established in 1881 in Faizabad. The next was the Punjab National Bank, established in Lahore in 1894, which has survived to the present and is now one of the largest banks in India. Around the turn of the 20th Century, the Indian economy was passing through a relative period of stability.

Around five decades had elapsed since the Indian rebellion, and the social, industrial and other infrastructure had improved. Indians had established small banks, most of which served particular ethnic and religious communities. The presidency banks dominated banking in India but there were also some exchange banks and a number of Indian joint stock banks. All these banks operated in different segments of the economy. The exchange banks, mostly owned by Europeans, concentrated on financing foreign trade. The period between 1906 and 1911 saw the establishment of banks inspired by the Swadeshi movement. The Swadeshi movement inspired local businessmen and political figures to found banks of and for the Indian community. A number of banks established then have survived to the present such as Catholic Syrian Bank, The South Indian Bank, Bank of India, Corporation Bank, Indian Bank, Bank of Baroda, Canara Bank and Central Bank of India. The favour of Swadeshi movement led to the establishment of many private banks in Dakshina Kannada and Udupi district, which were unified earlier and known by the name South Canara (South Kanara) district.

Four nationalized banks started in this district and also a leading private sector bank. Hence undivided Dakshina Kannada district is known as “Cradle of Indian Banking”. The inaugural officeholder was the Britisher Sir Osborne Smith (1 April 1935), while C. D. Deshmukh (11 August 1943) was the first Indian Governor. On December 12, 2018, Shaktikanta Das begins his journey as the new RBI Governor, taking charge 194

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from Urjit R Patel. During the First World War (1914–1918) through the end of the Second World War (1939–1945), and two years thereafter until the independence of India were challenging for Indian banking. The years of the First World War were turbulent, and it took its toll with banks simply collapsing despite the Indian economy gaining indirect boost due to war-related economic activities.

Post-Independence During 1938-46, bank branch offices trebled to 3,469 and deposits quadrupled to ¹ 962 crore. Nevertheless, the partition of India in 1947 adversely impacted the economies of Punjab and West Bengal, paralyzing banking activities for months. India’s independence marked the end of a regime of the Laissez-faire for the Indian banking.

The Government of India initiated measures to play an active role in the economic life of the nation, and the Industrial Policy Resolution adopted by the government in 1948 envisaged a mixed economy. This resulted in greater involvement of the state in different segments of the economy including banking and finance. The major steps to regulate banking included: The Reserve Bank of India, India’s central banking authority, was established in April 1935, but was nationalized on 1 January 1949 under the terms of the Reserve Bank of India (Transfer to Public Ownership) Act, 1948 (RBI, 2005b). In 1949, the Banking Regulation Act was enacted, which empowered the Reserve Bank of India (RBI) to regulate, control, and inspect the banks in India. The Banking Regulation Act also provided that no new bank or branch of an existing bank could be opened without a license from the RBI, and no two banks could have common directors.

Nationalisation of Banks Despite the provisions, control and regulations of the Reserve Bank of India, banks in India except the State Bank of India (SBI), remained owned and operated by private persons. By the 1960s, the Indian banking industry had

become an important tool to facilitate the development of the Indian economy. At the same time, it had emerged as a large employer, and a debate had ensued about the nationalisation of the banking industry. Thereafter, Mrs.Indira Gandhi, the Prime Minister, made swift and sudden moves. The Government of India issued an ordinance (‘Banking Companies (Acquisition and Transfer of Undertakings) Ordinance, 1969’) and nationalized the 14 largest commercial banks with effect from the midnight of 19 July 1969. These banks contained 85 percent of bank deposits in the country. A second dose of nationalisation of 6 more commercial banks followed in 1980. The stated reason for the nationalisation was to give the government more control of credit delivery. With the second dose of nationalisation, the Government of India controlled around 91% of the banking business of India. Later on, in the year 1993, the government merged New Bank of India with Punjab National Bank. It was the only merger between nationalised banks and resulted in the reduction of the number of nationalised banks from 20 to 19. Until the 1990s, the nationalised banks grew at a pace of around 4%, closer to the average growth rate of the Indian economy.

Liberalisation In the early 1990s, the then government embarked on a policy of liberalisation, licensing a small number of private banks. These came to be known as New Generation techsavvy banks, and included Global Trust Bank , which later amalgamated with Oriental Bank of Commerce, UTI Bank (since renamed Axis Bank), ICICI Bank and HDFC Bank.

This move, along with the rapid growth in the economy of India, revitalised the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. The next stage for the Indian banking has been set up, with proposed relaxation of norms for foreign direct investment. All foreign investors 196

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in banks may be given voting rights that could exceed the present cap of 10% at present. It has gone up to 74% with some restrictions. The new policy shook the Banking sector in India completely. Bankers, till this time, were used to the 4–6–4 method (borrow at 4%; lend at 6%; go home at 4) of functioning. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks.

All this led to the retail boom in India. People demanded more from their banks and received more.

Technological Revolution The total number of automated teller machines (ATMs) installed in India by various banks as of 2018 was 2 ,38, 000. The new private sector banks in India have the most ATMs, followed by off-site ATMs belonging to SBI and its subsidiaries and then by nationalised banks and foreign banks, while on-site is highest for the nationalised banks of India. Physical as well as virtual expansion of banking through mobile banking, internet banking, tele banking, bio-metric and mobile ATMs etc. is taking place since last decade and has gained momentum in last few years. The IT revolution has had a great impact on the Indian banking system. The use of computers has led to the introduction of online banking in India. The use of computers in the banking sector in India has increased many folds after the economic liberalization of 1991 as the country’s banking sector has been exposed to the world’s market. Indian banks were finding it difficult to compete with the international banks in customer service, without the use of information technology. The RBI set up a number of committees to define and co-ordinate banking technology. Information Technology has basically been used under two different avenues in Banking. One is Communication and Connectivity and other is Business Process Reengineering. Information technology enables sophisticated product development, better market infrastructure, implementation of reliable techniques for control of risks and helps the financial intermediaries to reach geographically distant and diversified markets. In view

of this, technology has changed the contours of three major functions performed by banks. They are access to liquidity, transformation of assets and monitoring of risks. Further, Information technology and the communication networking systems have a crucial bearing on the efficiency of money, capital and foreign exchange markets. The Software Packages for Banking Applications in India had their beginnings in the middle of 80s, when the Banks started computerising the branches in a limited manner. The early 90s saw the plummeting hardware prices and advent of cheap and inexpensive but high-powered PCs and servers and banks went in for what was called Total Branch Automation (TBA) Packages. The middle and late 90s witnessed rapid revolution in communication technologies and evolution of novel concept of ‘convergence’ of computer and communication technologies, like Internet and phones.

Internet has significantly influenced delivery channels of the banks. Internet has emerged as an important medium for delivery of banking products and services. Rapid strides in information technology have, in fact, redefined the role and structure of banking in India. Banks are also coping and adapting with time and are trying to become one-stop financial supermarkets. The market focus is shifting from mass banking products to class banking with the introduction of value added and customised products.

Customised banking products, such as Investment Advisory Services; photo-credit cards; cash Management services; Investment products and Tax Advisory services have already been introduced by a few foreign and private sector banks.

A few banks have also gone in to market mutual fund schemes. New distribution channels are being widely used by banks. More and more banks are introducing services like disbursement and servicing of consumer loans and credit card business. Direct Selling Agents (DSAs) of various Banks go out and sell their products. They make house calls to get the application form filled in properly and also take your passport-sized photo. Home banking has

already become common. Now, you can order a draft or cash over the phone or internet and have it delivered home.

User can now access account information over a secure line, request cheque books and stop payment, and even transfer funds between Bank accounts.

City Union Bank Ltd. ‘Narayana’ Administrative Office 24 B, Gandhi Nagar Kumbakonam-612 001 Ph: 0435 2402322, 2401622 Fax: 0435 2431746 Web: www.cityunionbank.com In the historical and temple town of Kumbakonam twenty devoted and prominent sons of the soil signed the first Memorandum of Association to herald the birth of a Swadeshi Bank in India during the rule of British The bank, ‘The Kumbakonam Bank Limited’, as it was then called, was incorporated as a limited company on 31st October 1904. In the beginning the bank emerged as a powerful regional bank with the objective of regional development and welfare. Slowly but steadily the bank built for itself a place in the Delta District of Thanjavur. The first Branch of the Bank was opened at Mannargudi. Considering the growth and the conduct, Reserve Bank of India accorded the status of a Scheduled Commercial Bank to the bank on 22nd March 1945. The Bank celebrated the Golden Jubilee at Kumbakonam on 14th November 1954. The first branch of the bank outside its region was opened at Madras at Thiyagaraya Nagar. A turning point in the annals of the bank was securing the services of Shri.O.R. Srinivasan, a former Senior Officer of Reserve Bank of India to be at the helm of affairs as Chairman and Chief Executive Officer in May, 1969. Shri. K.Srinivasan, another former Senior Officer of Reserve Bank of India became the Secretary of the bank in April 1974. At that time a young and aspiring Chartered Accountant from Tippirajapuram a village near Kumbakonam, 197

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Shri. V.Narayanan was appointed as Assistant Secretary of the Bank. The Secretary Shri. K.Srinivasan was appointed as Chairman and Chief Executive Officer of the Bank and Shri. V.Narayanan was elevated to the rank of the Secretary after Shri. O.R.Srinivasan relinquished his office in June 1977. The platinum jubilee was on the way. The Bank celebrated it on 9th December 1979 at Kumbakonam with illustrious luminaries- Dr.Rajesh, Sir M.A.Muthiah Chettiar, Shri G.Rengasamy Moopanar, Shri Kosi.Mani and Shri M.V.Arunachalam- as Guests of Honour. A glorious chapter in the history of the bank was opened in 1980. Shri V.Narayanan was elevated and assumed charge as the Chairman and Chief Executive Officer of the Bank in November 1980, consequent upon the completion of the term. by Shri K.Srinivasan. He became the first youngest Chairman and Chief Executive of a Bank in our country. The Bank entered in to an agreement with Tata Consultancy Services Limited for introducing Core Banking Solution and to make available the latest high quality technological development in banking to the customers. The Bank reached the coveted and enviable landmark of Centenary and became 100 years young of its existence. The Bank’s Centenary Celebrations were inaugurated on 27th December 2003 at the Saraswathi Patasala Girl’s Higher Secondary School Grounds,Kumbakonam under the Chairmanship of Shri. V.Narayanan. Shri. R.Venkataraman, Former President of India, Dr.A.R.Lakshmanan, Judge, Supreme Court, New Delhi and Shri. N.Rengachari, Retired Chairman, IRDA & Advisor to the Government of Andhra Pradesh were the distinguished Guests. The Centenary Valedictory Function of the centenary celebrations was held on 24th December 2004 under the Presidentship of Shri S Balasubramanian. Hon’ble Dr R V Ramani, Director, Kalakshetra, Chennai, was the Chief Guest. Shri G.K. Vasan, Member of Parliament, Rajya Sabha, unveiled a portrait of the Chairman Shri V.Narayanan and paid high tributes to him. It may be worth mentioning here that Shri G K 198

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Mooppanar and his family are having long association with the Bank and the Chairman V.Narayanan and they have keen interest in the development of the Bank. Shri R.Gopalaswamy, Director, Dalmia Cement (Bharat) Ltd released the Centenary Souvenir and felicitated. It was followed by a violin concert by Kalaimamani Kunnakudi Dr Vaidyanathan and party. In the glorious history of CITY UNION BANK LIMITED, nearly one third of the period of it’s existence and progress centered around one key person, namely, Shri.V.Narayanan The enviable leadership style of Shri.V.Narayanan and his vision for the consistent growth of the bank in all spheres, his tireless efforts in augmenting the Bank’s Business, widening the branch network, maintaining harmonious industrial relations, ensuring the unique achievement of not losing even a single man day by way of Labour unrest-a record in banking industry in our country has earned name and fame to the bank in the entire Banking Industry in India. His contribution to the bank includes raising the image of the bank in the International arena as well. His famous words of ‘TAKE CARE OF THE BANK; THE BANK WILL TAKE CARE OF YOU’ enhanced the morale and improved the productivity of the work force and the quality of customer service. The Bank lost its illustrious Chairman in a tragic and unexpected car accident near Chennai on 5th November 2004. The mantle of leading the bank fell on Shri.

S.Balasubramanian, who joined the bank as an officer and rose to the rank of Executive Director during the Chairmanship of Shri.V.Narayanan. The Board of Directors with the approval of Reserve Bank of India since appointed him as the Managing Director & Chief Executive Officer of the Bank. Dr. N. Kamakodi was appointed as the Managing Director and CEO of the Bank and Shri S.Balasubramanian was appointed as the Non-Executive Chairman of the Bank effective from May 2011. The bank has in high performance level as per its total business. Total business of the bank as on 31.12.2020 was (in crores) of Rs. 80000. The Bank has

a network of 702 Branches (as on date) spread across the Country. The Bank has 1727 ATMs as on date. The modified version of Core Banking Solution viz. BaNCs is in force for the purpose of offering further speedy and quick service to the customers. Further, with a view to speed up the process, in respect of basic requirements of the customers viz., cash remittances, cash withdrawals and transfer of funds from one account to another account, the bank offers many technology based services. The alternate channels available with the bank facilitate the customers to do their transactions without any delay or causing inconvenience.

The gist of such services offered are given below: Any Branch Banking, Any Counter, Any Transaction, ATM/ VISA / Master/ Rupay card, Internet and Mobile Banking, Electronic Funds Transfer, Automated Teller Machines and Bulk Note Acceptor, Point of sale terminals, Xpress Desk, e-lobby (Kiosk), e wallet, Artificial Intelligence “Lakshmi” (at 5 centres only)FASTAG, “All in one” Mobile APP etc.

State Bank of India Local Head Office Poojapura, Trivandrum - 695 012 Tel: 0471 2192800 Web: www.statebankofindia.com Introduction of digitized credit facility through Omni channel app. YONO: Digital Banking is making headways in banking industry and SBI has also taken various initiatives for digitization of banking processes. In order to provide our existing customers an instant personal loan for their urgent needs, Bank has introduced a digitized unsecured personal loan product ‘Pre Approved Personal Loan’. Under this product, a pre-approved and hassle free personal loan is made available to pre-selected customers of the Bank through the Digital Banking platform. Eligible customers will be intimated about their selection through SMS, email, Online SBI, In App Notifications, Contextual Notification (e.g.shopping page). Loan will be made

available with just four clicks after login to the Omni Channel application ‘YONO’ (You Only Need One) mobile App available on Android and iOS. The Product, in view of its obvious advantages, has received a very good response from the Customers as well as from the Bank’s operating functionaries. In view of the encouraging response for the Bank’s maiden digital product, it has now been decided to offer Xpress Credit and Pension Loans also in the preapproved format. Pre-Approved Xpress Credit (PAXC) up to Rs. 8,00,000/- Pre-Approved Pension Loans (PAPNL) up to Rs. 2,50,000/- and Xpress Credit Insta-top up to Rs. 3,00,000 (Presently available only on INB) are being brought under the umbrella of the existing Pre-Approved Personal Loans on YONO. Details of Accounts View/Spend analyzer/loans/ investments/Reward Points are all available in Home page under “Relationship” tab. Salary Account holders and pensioners can avail of Pre-Approved X press Credit (PAXC) up to a maximum of Rs. 8 lakhs, Pre –Approved Pensioner Loans (PAPNL) up to Rs. 2.5 lakhs and Xpress Credit Insta Top up up to Rs.3 lakhs. Facilities available to customers include Online application of loans for Home Loans, Auto Loans and Personal Loans. YONO Krishi offers Gold Loan Application through YONO, overdraft loan against Fixed Deposits and creation of Fixed deposit and Recurring deposit. Under YONO Pay, customers can transfer fund, use YONO Cash for cardless withdrawal through ATM and for cash at POS. OMP (Online Market Place) offers more than 85 e-commerce service providers covering Lifestyle, Travel, Hospitality, Jewellery, etc through Amazon, Flipkart, Biba, Croma, Book My Show and Swiggy. IRCTC Ticket booking, services like managing the ATM PIN, Blocking ATM/Debit Card, Stopping Cheque, Cheque Book request, SMS Alerts and Nominee management can all be done through this product. Joint Venture Projects that can be reached through this product include purchasing and managing SBI Life Insurance, SBI General Insurance, SBI Credit Card, SBI Mutual Fund, SBI Cap and Demat Account.

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AXIS Bank Ltd Corporate Office Bombay Dyeing Mills Compound Pandurang Budhkar Marg, Worli Mumbai - 400 025, Web: www.axisbank.com Bank of Baroda Baroda Corporate Centre Plot No - C-26, G - Block Bandra - Kurla Complex Bandra (East), Mumbai - 400 051 Ph: 022 6698 5000 - 04 Web: www.bankofbaroda.com Bank of India Star House, C-5, G Block Bandra Kurla Complex Bandra East, Mumbai-400 051 Web: www.bankofindia.com Bank of Maharashtra Head Office, ‘Lokmangal’, 1501 Shivajinagar, Pune-411005 Ph: 020 - 25532731, 25532733 Web: www.bankofmaharashtra.in Canara Bank Head Office, 112, J.C Road Bangalore - 560 002 Ph: 080 22221581 Web: www.canarabank.com Catholic Syrian Bank St. Mary’s College Road Thrissur, Kerala - 680020 Ph: 0487 2333020, Web: www.csb.co.in Central Bank of India Corporate Office, Chander Mukhi Nariman Point, Mumbai - 400 021 Web: www.centralbankofindia.co.in 200

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City Bank N.A, mail Desk, No: 2 Club House Road Annasalai Chennai - 600 002 Web: www.online.citibank.co.in City Union Bank Ltd. ‘Narayana’ Administrative Office 24 B, Gandhinagar Kumbakonam - 612 001 Ph: 0435 2402322, 2401622 Fax: 0435-2431746 Web: www.cityunionbank.com Dhanalakshmi Bank Ltd. Dhanalakshmi Building PB No: 9, Nayakanal Thrissur - 680 001 Ph: 0487 6617000 Web: www.dhanbank.com ESAF Small Finance Bank ESAF Bhavan, Mannuthy P. O. Thrissur, Kerala, India - 680651 Web: www.esafbank.com Federal Bank Ltd Federal Towers Corporate Office, P.B No: 103 Aluva - 683 101 Ph: 0484 2623620-27, 2630996 Email: fbl@federalbank.co.in Web: www.federalbank.co.in HDFC bank Ltd Chandivali Off Sakivihar Road Sakinaka, Andheri East Mumbai - 400 072 Web: www.hdfcbank.com

ICICI Bank ICICI Bank Tower Bandra Kurla Complex Mumbai - 400 051 Ph: 022 33667777 Web: www.icicibank.com IDBI Bank Ltd. IDBI Tower, WTC Complex Cuffe Parade Mumbai-400 005 Web: www.idbi.com Indian Bank Corporate Office, C-Wing 254-260, Avvai Shanmugam Salai Royapettah, Chennai - 600 014 Ph: 044 28134300 Email: indmail@indianbank.co.in Web: www.indianbank.in Indian Overseas Bank Central Office, 763 Anna Salai Chennai - 600002 Ph: 044 28524212 Web: www.iob.in Indusind Bank Ltd Corporate Office, 8th Floor, Tower 1C One India Bulls Centre 841, S B Marg, Elphinstone Road Mumbai - 400013 Ph: 022 24231999 Web: www.indusind.com Jammu and Kashmir Bank Moulana Asad Road, Sreenagar Kashmir - 190 001 Ph: 0194 2481930 Web: www.jkbank.net

Karnataka Bank Limited Mahaveera Circle, Kankanady Mangalore - 575 002 Karnataka State, Ph: 0824-2228222 Web: www.karnatakabank.com Punjab National Bank Corporate Office Plot No: 4, Sector – 10 Dwaraka, New Delhi – 110 075 Ph: 011 28044404 Web: www.pnbindia.in Punjab & Sind Bank 1st Floor, 21, Rajendra Place New Delhi - 110008 Ph: 011 25719082, Fax: 011 25723793 Web: www.psbindia.com South Indian Bank Head Office, SIB House, TB Road Mission Quarters Thrissur, Kerala - 680 001 Ph: 0487 2420020, 2420058 Web: www.southindianbank.com State Bank of India Central Office, Madam Cama Road Mumbai - 400 021 Web: www.statebankofindia.com Union Bank of India Central Office, Union Bank Bhavan Vidhan Bhavan Marg Nariman Point, Mumbai - 400 021, Ph: 022 22892000, 22892400 Website: www.unionbankofindia.co.in UCO Bank Head Office, 10, B T M Sarani Kolkata - 700 001, West Bengal Web: www.ucobank.com 201

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Dream Homes to be Back India’s residential real estate sector is likely to witness better sales and supply in the year 2021, notwithstanding the lingering impact of the Coronavirus pandemic on the sector. As such it is going to be a brighter tomorrow for the real estate industry in India. The real estate sector is one of the most globally recognized sectors. The sector comprises four sub sectors - Housing, Retail, Hospitality and Commercial. The growth of this sector is well complemented by the growth of the corporate environment and the demand for office space as well as urban and semi-urban accommodations. The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy.

The real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13 percent of the country’s GDP by 2025.

Even as the RBI continuing to keep the repo rate unchanged at 4%, homebuyers can currently get home loans for as low as 6.65% annual interest. This is in contrast with the average home loan interest rate of 8% seen in January 2020.

Price growth in the housing segment has also been under pressure in the past year, due to the impact on demand.

With most rating agencies making an upward revision in India’s growth forecast, the recovery in the country’s housing sector may also be better and earlier than expected. On March 24, 2021, India’s growth estimate for fiscal 2021-22 to 12.8%, has been revised by research agencies from its previous estimate of 11%, saying that ‘a stronger carryover effect, a looser fiscal stance and better virus containment have led to the upgrade in growth projection. With the economy picking up and employment witnessing stability, the existing momentum in housing sales could sustain in the year 2021, according to market analysts.

Impact of Covid-19 As India has already commenced its race to vaccinate its entire population, the positive impact of what could be 204

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termed as one of the world’s biggest inoculation programmes, will also be seen in the country’s residential real estate segment. While this could be seen as the start of a full-fledged and slow yet steady recovery process, a lot will depend on how efficiently Asia’s third-largest economy, with its limited health and transport infrastructure, manages the daunting task of making available the vaccine to its large number of people amid supply-side concerns. The same factor would have an impact on the overall economic recovery scenario, which, in turn, would be instrumental in shaping the future for India’s residential realty segment. So, India’s economy is far from being out of the woods. Even in the best-case scenario, India’s gross domestic product growth, according to government projections, is estimated to contract by a record 7.7% during 2020-21 with the pandemic severely affecting the manufacturing and services segments. It is a fact that due to the lockdown announced on account of the COVID19 outbreak, both, construction and sales activity have come to a complete halt across the entire real estate sector. On several sites, construction workers, too, have gone back to their hometowns. Even after the lockdown, activity will only recommence gradually, which will cause project delays of anywhere between 4 to 6 months at the least according to market experts. Even though the stress caused by the Coronavirus pandemic has impacted India’s key residential markets, the average rates of new projects continue to stick to their previous levels according to the latest data.

Interestingly, no prime market showed any downward movement in prices during the one year, despite the severe pressure caused on growth, because of the pandemic. In what could be termed as significant at this point of time, the average rate of new housing projects in Ahmedabad and Hyderabad, in fact, registered positive growth of 7% and 5%, respectively. Pune, too, recorded a positive price growth of 4% in the past one-year period. According to a recently unveiled report by international property consultancy Knight Frank, the top six housing markets in

India underwent a price correction in the range of 2%-7% during the July-September period in 2020. A poll conducted

by Reuters also shows average house price is expected to fall 6% this year and 3% in 2021. In the poll, in which 15 analysts participated between September 16-28,2020, a region-wise house prices decline of 7.5%, 7.0%, 5.0% and 3.5%was also predicted for Mumbai, Delhi, Chennai and Bengaluru, respectively.

Housing prices in some of the mega cities of India have witnessed significant correction. While expecting appreciation in the near future would not be a wise idea, this present scenario does provide investors with an opportunity to put their money in residential real estate at a low price point. Since prices are unlikely to undergo any further correction, this could prove to be an ideal opportunity for buyers, if they are able to arrange the funds.

Since home loan interest rates are also at record low levels currently, housing finance is also available to buyers and investors at comparatively affordable prices.The industry is pretty well organized today with the active involvement of international real estate players, foreign investors and big Indian corporate houses entering the field. Only a third of India is urbanized and Prime Minister Narendra Modi has ambitious plans for building smart cities. These are potent drivers for home demand over the longer term.

Sustained GDP growth cannot leave real estate behind for long. It is expected that real estate is at the core of infrastructure development and will respond to these positive changes in the long term. The IT boom in Bangalore and Hyderabad, the BFSI boom in Mumbai, the decentralization of Central Business Districts and expansion of peripheries (Navi Mumbai, Noida, Gurgaon) are indications of this. This cycle will play out again when economic growth picks up leading to new infrastructure, new cities. The demand created by these will have a positive impact on home prices. The demand for commercial and residential property is sure to shoot up 206

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despite the lingering covid-19 scenario. The improved infrastructure and better facilities also play a major role in boosting the realty prospects in any area. Emphasis on infrastructure and affordable housing will create demand.

The Government is committed to provide shelter for everyone at the earliest as evident from the centre’s fixed target that every poor of this country may have his own house by 2022. For this purpose, Prime Minister Awas Yojana has been launched in rural and urban areas of the country.

Positive Signals A dedicated fund for affordable housing is on the way.

This will help create more affordable supply as well as drive demand from genuine end-users. The government continues to boost the affordable housing sector by setting up an affordable housing fund under the umbrella of the Pradhan Mantri Aawas Yojna, which will give impetus to the growth of industries ancillary to the real estate sector.

Further, the relaxation of income tax adjustment in case of a difference of less than 5% between the circle rate and consideration for real estate acquisitions is a welcome change. Capital values in the premium, as well as midend/high-end segments in the NCR, fell by about 4–8 percent owing to low demand. The recent economic assessment by the ministry of finance hinted at gradual economic recovery, citing weaker inflationary pressure and reforms driving improved investor confidence. Faster infrastructure approvals and corporate decision-making look likely in the coming months, which will support investment and demand for commercial real estate. The Securities and Exchange Board of India (SEBI) has given its approval for the Real Estate Investment Trust (REIT) platform which will help in allowing all kinds of investors to invest in the Indian real estate market. It would create an opportunity worth Rs 1.25 trillion in the Indian market over the years. Responding to an increasingly wellinformed consumer base and, bearing in mind the aspect

of globalization, Indian real estate developers have shifted gears and accepted fresh challenges. The most marked change has been the shift from family-owned businesses to that of professionally managed ones. Real estate developers, in meeting the growing need for managing multiple projects across cities, are also investing in centralized processes to the source material and organise manpower and hiring qualified professionals in areas like project management, architecture and engineering. In the recent past, there was a spurt in large Foreign Institutional Investment like Japan’s Nikko AmStraits Trading Asia and US North Carolina Fund among others. Most of them are patient investors ready to wait for stable, long-term returns. In India, the projected fiveyear return on commercial assets is an optimistic 14% largely because Grade A commercial real estate has been on a protracted winning streak of late. Commercial realty withstood the vagaries of the various reforms much better than the residential asset class. All of this certainly bodes well for both FIIs and smaller investors. The success of the Indian REITs will be based on the growth prospects of a market that is still maturing despite all odds including the Covid pandemic. Developers, in order to attract funding, have revamped their accounting and management systems to meet due diligence standards learning lessons from the past.

Basic Trends Unchanged The trend of buyers of property looking more for basic amenities than luxuries is continuing. Security, power back-up, garden, play area, gym, and intercom seem to be more in demand than ultra-luxuries. In Metros, smaller properties are preferred. Large swanky homes that prove to be a burden on maintenance are shunned in preference to smaller, well-built residences. So the builders are ready to cater to this sector. The demand for ready-to-move-in properties is also increasing. Thanks to the initiative of the REIT, and FDI in the building sector, more projects have 208

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been initiated. Along with this, there is also a good market for resale of property in cities like Bangalore, Pune and to a certain extent in the emerging metropolis of Kochi.

The real estate sector in India continues to be a good investment option as compared with other sectors. Many reasons can be attributed to the safety of this sector. For one, it is too big to fail. There are simply too many vested interests in real estate to allow it to slip into panic-led chaos. Politicians, real-estate developers, banks, NBFCs all of them have too much at stake. Then there are hardworking, salaried employees paying EMIs. This is an industry that reaches a majority of India’s population. Like Wall Street in the USA, India’s real estate industry is too big to fail at any time. A few builders will vanish but, as Wall Street figured out. But the Government will cobble together a bail-out of sorts in case of a crash. Builders will be rescued, homes will be saved. In financing home loans, Banks and NBFCs have aided a move towards transparency in the process of owning a home. This is a huge change from the past where the salaried class would raise funds from friends and families to buy a house and still not be assured of a clear title. Today, agreements are registered and soft copies in CDs accompany registration papers. Upcoming changes like Real Estate Investment Trusts (REITs), the appointment of an industry regulator will add to opening up the sector and improving transparency levels. All of these will go a long way in overhauling the real estate industry. Like the stock exchange sector, the real estate sector will survive in spite of some drawbacks. If a few collapses and crashes do happen along the way, they will eventually improve the real estate sector. Like stock market crashes, any real estate crash will also provide opportunities for investment. Real estate is often a more comfortable investment for the lower and middle classes because they grew up exposed to it just as the upper classes often learned about stocks, bonds, and other securities during their childhood and teenage years. It is likely that most people heard their

parents talking about the importance of “owning a home”.

The result is that they are more open to buying land than many other investments. When you invest in real estate, you invest in something tangible. It’s more difficult to be defrauded in real estate compared to stocks if you do your homework because you can physically show up, inspect your property, run a background check on the tenants, make sure that the building is actually there before you buy it, do repairs yourself with stocks, you have to trust the management and the auditors. Using leverage (debt) in real estate can be structured far more safely than using debt to buy stocks by trading on margin. Real estate investments have traditionally been a terrific inflation hedge to protect against a loss in purchasing power of the dollar. Compared to stocks, real estate takes a lot of handson work. You have to deal with the midnight phone calls about exploding sewage in a bathroom, gas leaks, the possibility of getting sued for a bad plank on the porch, and a whole host of things that you probably never even considered. Even if you hire a property manager to take care of your real estate investments, it’s still going to require occasional meetings and oversight. Real estate can cost you money every month if the property is unoccupied. You still have to pay taxes, maintenance, utilities, insurance, and more, meaning that if you find yourself with a higher-than-usual vacancy rate due to factors beyond your control, you could actually have to come up with money each month! Real Estate is the oldest business in India it will never fail. Hyderabad, Pune, Navi Mumbai, and Ahmedabad are among the 10 affordable property markets in the country. The other six cities are Kochi (Kerala), Ghaziabad (Uttar Pradesh), Jaipur (Rajasthan), Nagpur (Maharashtra), Surat (Gujarat) and Coimbatore (Tamil Nadu). In its latest report, property consultant JLL India has listed 10 cities that offer great lower-budget real estate investment prospects over the medium to long term. These towns and cities offer a wide spectrum of investable options in real estate with relatively 210

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lower property price levels, providing the incentives for future capital appreciation and healthy returns.

Understanding the Real Estate Market Understanding of the characteristics of the real estate market is of paramount importance before making any investment. The first step is to find out the market value of a property from the listings of the values in the neighborhood. The next step is to find out the current trends in real estate in the area. The real estate market will favour the buyers at times and the sellers at other times.

If the area is about to figure as an employment hub, the real estate value will certainly increase. At such times you can sell a property and make some profit. When there is a great demand for property and the supply is less you will get a good price on sale. If the prices are low and the demand is less, it is a buyers’ market. This happens when there are more homes on sale and the interest rates on loans are high. The closing down of a company that forces people to move away will lower the price of homes as they will be forced to sell at whatever price they can get and relocate themselves. The Real Estate Market Analysis is a tool people use in order to know the market. As a first step one should gather information about the market through different online surveys, focus groups and every possible relevant source. A good market analysis would surely include information on the real estate trends, a full assessment of Real estate companies, their strategies and relevant data about potential. According to Frost and Sullivan’s Survey, the Indian IT sector is under pressure from the Chinese and other upcoming potential outsourcing hubs of the world. The survey suggests that India’s lead over China in outsourcing is narrowing. The reasons that were cited by the research firm are Poor Infrastructure, High attrition rates and Skyrocketing wages of IT workers. According to the survey, India was the top hub, followed by China, Ireland, Singapore, Malaysia, Mexico, the Czech Republic, Poland, the Philippines and

Canada. The survey reviewed some 300 multinational firms in seven sectors: financial services, technology, health care, fast-growing consumer goods, transportation, energy, and media and entertainment. Although India is churning out more than 3 million graduates every year, demand for experienced professionals in India is outpacing supply, leading to attrition levels of up to 40 percent or higher, especially in the Information Technology sector. Due to this gap, other upcoming outsourcing countries are looking to grab the share of consolidating the Indian outsourcing market. But with the firm determination on the part of the governments and the interest shown by the private investors, India will soon regain the initiative in this sector and this will enhance the general economic situation in the country.

Kerala Beckons!

The return of nearly 2.5 lakh Keralites to the state since May, in the biggest reverse migration in recent times, has proved to be an unusual benefactor to the real estate sector, which has seen a spike in sales of high-end homes despite the Covid-19 crisis. For many of the non-resident Indian (NRI) returnees, buying a flat became one of the first investments they made because of their plans to settle long-term and for upgraded addresses, said industry experts. The list includes not only Malayalee working professionals but also non-Keralite, migrant returnees belonging to other southern states from the Gulf, who are impressed by the model response of the Kerala government in trying to stall the coronavirus spread. Kerala has become one of the major real estate hotspots in India attracting a large number of investors in the commercial and residential segment every year. The rapidly growing IT and business sector in the state has triggered a sudden splurge in real estate investments. Apart from this, good public infrastructure, excellent transport facilities, and high commercial growth have brought about a real estate boom in Kerala. With plenty of job opportunities across 212

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various industries like IT, healthcare, education, tourism, and hospitality, there is an ever-increasing need for housing facilities in Kerala. Reputed builders are making huge investments to build quality housing projects across major cities to address this growing demand. A majority of the property investments in Kerala come from NRIs buyers.

The builders are also trying their best to develop homes with global standards to match the expectations of NRI homebuyers.

Today’s smart and educated youngsters are constantly looking for quality housing at affordable prices to ensure high value for money. Homes located near the major IT parks, airports and educational institutions are preferred by working professionals. People prefer to settle down in Kerala as life here offers a perfect blend of nature and luxury. With add-ons like international shopping malls, movie theatres, amusement parks and amazing tourist spots, living in Kerala ensures a truly delightful experience.

Despite the recent crises created by the Covid pandemic, Kerala, one of the most sought-after destinations for tourism is also emerging as the ideal place to set up your dream home. Its natural greenery and moderate climatic conditions make it the best place to live. Kerala tourism has been doing extremely well in the last few years and this has a direct bearing on related industries like hospitality and real estate. The real estate scene in Kerala has of course been brightened by the developments in the IT sector, the industrial sector and the establishment of major projects like the International Container Transshipment Terminal at Kochi, the up-gradation of the Airport at Kozhikode, the opening of the Kannur international airport and the commencement of the V izhinjam Port at Trivandrum. These developments have encouraged many real estate companies to invest in the State in order to cater to the increased need for commercial space and residential accommodation. The clients have faith in the Kerala real estate sector owing to the world-renowned status that the state enjoys.

Many established and upcoming real estate companies in Kerala have been vying with one another to offer their clients the best of properties including luxury or budget hotels, resorts and homestays as well as apartments, villas and independent houses in ideal locations. The IT sector boom in Kochi and Trivandrum and the elevation of Kochi as a Smart City has led to the setting up of IT parks with state-of-the-art buildings and hi-tech campuses, thereby enhancing the scope for the real estate sector in the state.

As a part of the latest trend in the tourism industry, religious tourism has been a motivating factor in the realty boom seen in the famous holy centres of Kerala like Guruvayoor. The moderate climate, tropical geography with hills and valleys, backwaters, palm-fringed shores and a vast coastline, the best international connectivity and its multi-cultural ambience has been attracting real estate investors to the state in a big way. In spite of the economic slowdown, the real estate sector never lost its position.

With the state government also implementing new ways to attract FDIs in the form of real estate investments, the realtors of Kerala are playing a pivotal role in the economy of the state. Realtors from outside the state also have started taking a keen interest in this sector. The concept of affordable homes and green buildings is catching up in Kerala and this makes it the favourite place for people from all over the country to settle down. With the growing concerns about global warming, the green building concept with its fuel-saving capacity is a big attraction for owners as well as civic authorities. As it is done with materials available in the locality it proves to be cost-effective also.

Both the builders and the clients are aware of the advantages of the construction of houses and commercial spaces while taking care not to harm the environment.

The real estate companies are vying with one another to retain their clientele and attract new ones. They do their utmost to provide excellent and affordable residential and commercial properties. With easy access to home loans and other schemes offered by banks and private 214

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institutions, the people are ready to raise their budgets if they get the right type of property without much hassle.

The real estate companies and builders have realized that unless they deliver exclusive and valuable services promptly, they will lose their clients as competition is very high in this field. The arrival of international builders on the scene has familiarized the clients with high technology standards in construction and infrastructure. So anyone who offers less than that will be thrown out of the race.

This is seen in the luxury apartments provided with exclusive covered parking space, landscaped garden, health clubs and recreational clubs and high-speed modern lifts. Great care is taken to choose good quality construction. The new residential and commercial complexes are built using the best available materials.

Professional management companies and the growing industrial sector in Kerala have brought about a change in the concept of commercial buildings also. The value of commercial buildings in Kerala has always been on the rise. All the major national builders have come forward to prove their merit in Kerala. The state has always been a favourite destination for tourists. All the district offer different attractions like serpentine backwater stretches, extensive and beautiful beaches, lush green paddy fields, wildlife sanctuaries, hills with plantations of various cash crops and spices, coconut trees swaying on the waterfront, rich cultural diversity, ancient heritage sites and exclusive hamlets that are unique to the state. This has led to the construction of the hospitality sector all over the state.

There are innumerable hotels and restaurants, resorts and homestays which offers a competitive platform for real estate players to showcase their abilities. The younger generation with better-earning capacity is looking for own living space at an early stage of life. This has led to the preference for luxury apartments as contrasted with the austere living spaces preferred by their ancestors.

Realizing this trend, the property developers are bringing world-class quality into their work. The trend is looking

up with all the builders announcing new ventures in all the major towns and cities, especially in Trivandrum, Kochi, Kozhikode, Kottayam and Thrissur. The construction of residential properties continues to gain momentum all over the state. The real estate sector can be said to have grown with the IT sector which has generated professionals with disposable income.

The NRI Factor The NRIs are a major sector that invests a lot in residential and commercial property. The village population is also migrating to the urban areas thereby increasing the demand for residential places. With many residential complexes coming up other infrastructural growth is also necessary. This leads to the construction of shopping malls with entertainment facilities, hotels and restaurants, hospitals, schools and colleges. Though the share in the undivided land of the apartment for the individual apartment is low, it does not affect the value of the apartment. The government should help the industry by providing good roads, water and power supply as well as the drainage system. The industry should also be subject to strict control by the monitoring authority of the government to protect the interest of the large number of investors. The newly constituted Real Estate Regulatory Authority (RERA) is expected to protect the customers by bringing all the builders under a common platform and ensure their registration with the authority. It will actually work as a watchdog between the buyer and the seller to ensure fair trade and trace violations. For those who abide by the rules in the sector, it would be beneficial to establish their trust but fraudsters would face legal action and pay compensation to the clients. The average size of the apartment and quality of construction and facilities offered in Kerala are far higher than those in the rest of the states in India. For an average buyer, the cost of an apartment is high on the agenda. The builders in Kerala should realize this major concern of an investor and think of affordable 216

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housing for the middle class. For the rich and NRIs, a flat in the city is a second home. All these pave the way for the steady growth of the real estate industry in Kerala. The cities are certainly going to witness the growth of residential and commercial complexes side by side especially with the completion of mass transportation infrastructures like metro rail in Kochi and similar arrangements in Trivandrum and Calicut.

Kochi, the Most Happening City Being the economic capital of Kerala, Kochi has a huge scope for real estate investments. With the establishment of leading IT parks such as Infopark, Smart City and CSEZ (Cochin Special Economic Zone), Kochi is attracting a large number of people from other states also. Owing to the presence of large retail outlets and shopping centres like Lulu Mall and Oberon Mall, the city has Kochi, Kerala’s commercial capital and known for its premium villas and apartments have primarily been an investor’s market. The recent spate of sales has however been driven by endusers, with about 25% being for investment purposes, say property analysts. The city has good road, rail and air connectivity which is another reason that entices buyers.

Over the last 6 months, we have been witnessing an upward trend in land prices across top localities like Kakkanad, Infopark, Edappally, Vennala and Tripunithura. Kakkanad shows a 21.1% price hike and Edappally shows a whopping price hike of 225.6%.

This gives a favorable sign for real estate investors as they can earn great returns in the future by investing in Kochi. Properties in Aluva are also gaining popularity among home buyers owing to its proximity to Cochin International Airport. In fact, Kochi’s residential real estate market is dominated by the affordable housing segment, which accounts for about 60 percent of the total housing projects in the city. Kochi can genuinely be described as the most happening place as far as real estate development is concerned. Kochi is the commercial and industrial

capital of Kerala. The Ernakulum district has a population of almost thirty-one lakh residing within a 2408 square kilometer area. With the coming up of more new projects, the population in the city is bound to rise further. Kochi had trade relationships with the Chinese, Arabs, Dutch, French and English traders. The present-day Kochi has been witnessing a boom in the real estate sector. The newly commissioned metro, the upcoming water metro project, the IT and ITES sectors in Info park, VSNL’s Primary International Gateway in India, Cochin Special Economic Zone, KINFRA, Export Promotion Industrial Park, CUSAT, Cochin Refineries, BPCL, Cochin Shipyard, Cochin Port Trust, FACT, HMT and the NPOL have had a great impact on the economic position of the City. Property rates have always been high here especially in areas like Marine Drive, M.G. Road, Kadavanthra, Panampilly Nagar, Edappally, Thevera and Kakkanad. A multitude of residential complexes is coming up in these areas as well as in the suburban areas.

Tripunithura, Aluva, Palarivattom and Vyttila have been witnessing fast growth both in residential and commercial construction. Land rates differ in these areas depending on the locality. The apartment rates vary largely depending on the facilities offered apart from the location of the apartment. The extra facilities range from the swimming pool, children’s play area, roof garden party area, private boat jetty, clubhouse with indoor recreation facilities, health club, EPABX system with intercom, 24-hour security, water and power, modern waste disposal system, sophisticated fire safety devices, centralized gas supply, to name a few. There is a lot of demand for residential as well as commercial properties from NRI returnees, employees of IT companies. Many buy apartments to give it out on rent which ensures a regular income without much hassle. In Kochi today buying an apartment is a better option than going for a rented one. Even so, the demand for apartments on rent has never gone down. With home loans coming at low interest rates, repaying the loans in several years is a better option than giving a larger sum 218

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for rental. The commercial market in Kochi is now centered on the many malls that have come up, The Kochi Metro, the 25-km long stretch between Aluva and Petta linking important junctions, is a promising corridor for the growth of real estate in Kochi.

Thiruvananthapuram, the Capital City Thiruvananthapuram, the capital city of Kerala is a much sought-after destination for real estate investment now.

Thiruvananthapuram is rated as one of the most livable cities in India in terms of aspects like quality of living, civic amenities and governance. The city is home to Technopark, the largest information technology (IT) park in India in terms of developed areas. Properties located in Kazhakootam and Karyavattom have high demand among homebuyers as it is close to major landmarks such as Technopark, Lulu Mall, Greenfield International Stadium, Karyavattom University campus, upcoming IT park Technocity, etc. Research shows that there has been a 20.3% price hike in the Kazhakootam area over the last few months. Akkulam, Kumarapuram, Poojappura, etc are some other top residential localities with high land price appreciation. Major upcoming projects like V izhinjam International Seaport, Downtown Trivandrum, World Trade Center, etc are expected to generate a huge number of job opportunities in the city. Considering all these developments, Trivandrum is a perfect choice for real estate investors. Thiruvananthapuram is of late emerging as a vibrant, modern metropolis, leaving aside its picture as a bureaucratic city. IT establishments, residential complexes and tourist resorts are coming up in Thiruvananthapuram especially in the coastal region. Statistical studies show that the city will be witnessing a huge appreciation in realty in the coming decade. Major infrastructure projects like Vizhinjam port and monorail and other developments like Techno city and Biotechnology Park which will generate huge employment opportunities are all set to boost prospects for real estate appreciation in and around the

city. Better employment opportunities will bring a lot of people to the city, thereby increasing the demand for residential complexes. Residential rentals in prime areas could go in the range of 25000 plus in prime areas which is more than what an investment in Kochi would give. The ongoing V izhinjam Container Transshipment Terminal has created a keen sense of interest in the real estate market.

This huge investment is sure to give the real estate sector a major boost in Thiruvananthapuram V illas are likely to see tremendous demand in the coming year compared to apartments in Thiruvananthapuram according to recent surveys. While Kochi may be the real estate hub of Kerala and commands a major volume of business, Thiruvananthapuram, the capital city is witnessing some action over the past few years. Unlike Kochi where there has been saturation in the recent past, Thiruvanantha-puram has a growing market with a steady growth of 15% annually.

According to market analysts, the realty business in Thiruvananthapuram has clocked a cumulative growth of around 50 to 60% over the last five years. Today the realty market is in high demand due to the smallish nature of the city with just about 5 square kilometers in radius. This means an increase in the number of high rises and also high-end properties which have one crore plus price tag but also offer great amenities and imported fittings.

The Coastal Kozhikode Kozhikode, the coastal city of Malabar has grown to become a top favourite real estate investment destination in Kerala. The development of the IT sector and the flowing investments from NRIs has helped the city grow from a historic trading city to an urban hub for business and real estate. Numerous builders have launched premium to budget housing projects in some of the most coveted residential localities. The city is home to Cyberpark, one among the major IT parks in Kerala. The city offers an excellent quality of lifestyle which is a perfect blend of 220

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the modern and the traditional. With facilities like shopping malls, street shops, food outlets, healthcare institutions, schools and colleges, life in this city is a hassle-free experience. Owing to the presence of prominent higher education institutions like the Indian Institute of Management (IIM) Calicut and the National Institute of Technology (NIT) Calicut, the city attracts plenty of students from other states also. Calicut is the starting destination for tourists heading to Wayanad, one of the most prominent tourist spots in Kerala. Buying flats or apartments in top residential localities like Koottooli, Mavoor Road, Farook, Thondayad, Kovoor, etc is considered to be an excellent investment this year.

Thrissur, Kerala’s Cultural Capital Thrissur, the cultural capital of Kerala is one of the top preferred locations for real estate investors now. The flourishing business sector in Thrissur has enticed many new investors to make new investments in both commercial and residential properties. Investors can get great returns by renting apartments and commercial outlets in the city. The land is abundant with temples and historic sites, making it one of the most sought-after destinations for tourists. People prefer to settle in Thrissur owing to its laid-back vibe and culturally enriching ambience. The city is renowned for Thrissur Pooram, a popular temple festival that attracts thousands of people from all over the world.

If you like to stay away from the city, you can also find villas and housing plots in the city outskirts at affordable prices. With excellent civic amenities and many worldclass shopping centers like Sobha City Mall, life is Thrissur is a fine balance of luxury and comfort. Thrissur is just an hour ’s drive from Cochin International airport and also has a railway station located in the heart of the city. You can find many luxury and budget apartments and villas for sale in Thrissur across top housing localities such as West Fort, East Fort, Pookunnam, Ayyanthole, Mission Quarters, Aranattukara, Adat, Chelakottukara, Christopher Nagar etc.

Enchanting Kottayam Kottayam is another top investment destination in Kerala which has gained much popularity among homebuyers. A majority of the buyers who invest in Kottayam are NRIs. It is a beautiful city bordered by the Western Ghats on one side and the Vembanad Lake and lush green paddy fields on the other side. Kumarakom, the lakeside resort village famous for houseboat tours in the Kottayam district attracts thousands of tourists every year. Kottayam is the literary hub of Kerala also known as the land of letters. Many of the Malayalam newspapers such as Malayala Manorama, Mangalam, Deepika, etc are headquartered in Kottayam, making it a preferred city for conducting literary events.

The city is home to many reputed educational institutions like Kottayam Medical College, CMS College, MG University, etc. Being a major trading center of natural rubber in India, Kottayam also houses the Rubber Board established by the government for the nationwide development of the rubber industry. Apart from this, you can also find many small and medium scale enterprises involved in rubber processing and manufacturing. Another important enterprise which you can find in Kottayam is the Plantation Corporation of Kerala which is set up for trading crops and spices cultivated in the region. Owing to the growing business sectors and job opportunities, buying a property in Kottayam is considered as a safe and profitable investment. Properties near Collectorate have witnessed a 6.8% price hike over the last few months. You can find a range of affordable and luxury apartments for sale in Kottayam in top localities like Collectorate and Kanjikuzhi.

Vaasthu is Back The ancient buildings like the temples, churches and palaces have all been built according to the tenets of ancient architectural sciences which became forgotten in modern times with technology coming to the fore. But recently the ancient science has come into acceptance with 222

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most builders in Kerala. This must have been because of the realization of the longevity and the strength of the construction which has enabled these buildings to stand the test of time. Vaasthu is no longer considered a superstition it is recognized as the science dealing with all matter and energy and time and space in the universe and its use of creating dwellings, temples, forts, monumental structures and even vehicles. find your dream makers Abad Builders Pvt. Ltd. 8th Floor, Nucleus Mall & Office NH 85 (Kundannoor-Petta Road) P.O. Maradu, Kochi - 682 304 Ph: +91 484 4105000, 91 80865 55999 Email: info@abadbuilders.com Web: www.abadbuilders.com Abad Builders, set up in 1995, by Mr. Riaz Ahmed on the resounding pillars of Trust, Transparency and Integrity and driven by the enterprising leadership of its Managing Director, Dr. Najeeb Zackeria has established a unique niche for itself with its charming mix of artistically styled residential and commercial landmarks that have transformed the real estate skyline of Kerala. Abad Builders, a division of the prestigious Abad Group headquartered in Cochin is today a household name synonymous with flawless craftsmanship, sound infrastructure, innovation, design, world class facilities and high value appreciation. The first CRISIL rated builder in Kerala, Abad Builders has constructed over 4 million sq ft of living and commercial space spread over 34 projects across Kochi and Kottayam in Kerala. The ongoing projects of Abad Builders are Golden Oak (2, 3 & 4 BHK) at Maradu Kochi, Reflections (3, 4 and 5 BHK) at Kadavanthra Kochi, Oasis (2 & 3 BHK) at Edappally Kochi and Springfield Garden Villas (3 & 4 BHK) at Aluva. Each of these properties, apart from being in prime locations, is being built with your

dream lifestyle in mind and promises to be a premium residential unit that any person would be proud to own.

Abad’s exclusive After Sales division provides support on all functional and maintenance matters, has its own housekeeping and facility management service, interior design and works department and a rental division that helps customers obtain the best rentals and resale deals for their property. A forerunner in understanding and living up to the market demand with over twenty years of sustained growth and relentless pursuit of excellence, Abad Builders offer the highest standards of craftsmanship and personalised customer service. Small wonder that over 3000 happy families put their trust in Abad Builders and the number is growing. See Advt in Page 207 Sobha Limited 5th Floor, West Wing, Jomer Symphony Chalickavattom Vyttila P.O, Kochi – 682 019 Ph: 96330 08080 Email: salescochin@sobha.com Web: www.sobha.com Sobha Isle: At the heart of it all! Kochi, the queen of Arabian Sea is one of the most sought after tourist destinations in India. Its status as the commercial capital of Kerala has made it a favourite investment centre for national and international players. Many leading multinationals have chosen the city as their operational hub of the region. Kochi is fast growing with an expanding infrastructure that boasts of world class shopping malls, international airport, metro rail, International Container Transshipment Terminal and tech parks. Sobha Limited launched its Kochi operations with Sobha Isle located on an island right at the heart of the city at Vytilla. It’s the first of its kind super luxury project in Kochi that offers a perfect blend of exclusivity, connectivity and serenity. The project boasts of vast open spaces, abundance of greenery all around and is

surrounded by backwaters. It offers a mesmeric, ringside view of pristine nature from every apartment. Unit options in Sobha Isle are 3 BHK, 3 BHK + Study & 4 BHK. They have been designed to give the highest level of living comfort.

The emphasis is on the optimal usage of space to provide maximum living area. The rooms seamlessly integrate to give utmost privacy and an exclusive living experience.

Sobha Limited is the only builder in Kochi providing amenties like a four storey club house with a swimming pool, a unique fishing bay, an adventure trail, a tennis court and a volleyball court. In short, a perfect blend of relaxation and recreation in a picturesque and serene environment. Sobha Isle is the ideal choice for those who want an exclusive and serene super luxury home at the heart of Kochi. Being a Sobha project, it carries the stamp of quality and assurance which only a world renowned builder can provide. Sobha Isle is all set to become the bench mark in the super luxury category. See Advt in Page 205 STAVARA Realtors India Pvt. Ltd. Sana Complex, MV Road Palarivattom, Kochi - 682 025 Ph: +91 484 2341719, 2347592 Mob: +91 86066 77000 Email: info@stavara.com Web: www.stavara.com STAVARA is a Malayalam word and it means Immovable, Tangible, Solid etc. If you have ever read a land document written in Malayalam, STAVARA must be a familiar word to you. We choose STAVARA as our company name because our products are solid and immovable assets. As Builders, we have completed and handed over more than 25 apartment projects in and around the Kochi city, in another brand name, AC City. Since AC City is a family concern, it was difficult to receive investments. Hence we have launched the new Brand, STAVARA. STAVARA completed STAVARA Saketham on time. The ongoing project is STAVARA Cornerstone at Girinagar 12th Cross Road, Kochi. Some more 223

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projects in and around Kochi City are in the pipe line.

STAVARA Cornerstone consists of 2,3 and 4 bed room apartments. Surveillance Camera, Landscaped Roof Garden, Meeting Room, Lift, Generator Backup, Covered Parking Space etc. are important features of the project.

One floor one apartment option is available in early booking stages. In general, we use all premium branded accessories and fittings such as Legrand switches and sockets, Jaquar CP Fittings, CERA Sanitary fittings, Kajaria/Cera/Johnson floor and wall tiles. Also we use red brick for walls, teak wood front door, panelled skin door for rooms and moulded fibre door for toilets. See Advt in Page 209 Veegaland Homes 4th Floor, KCF Tower BMC Road, P.O. Thrikkakkara Kakkanad, Kochi - 682 021 Ph: +91 484 2584000, 2973944 Mob: +91 9746 77 4444, 9746 54 2222 Email: marketing@veegaland.in Web: www.veegaland.com VEEGALAND HOMES - THE MOST DESIRABLE BUILDER. Veegaland Homes set foot into the real estate industry in early twenties under the able leadership of Shri.

Kochouseph Chittilappilly, businessman, visionary and founder of V-Guard group which is known for quality and trust. Within a short span, the company grew and evolved into one of the most dynamic, respected, trusted and desirable builders in Kerala. The passion for quality and perfection which is present in every aspect makes Veegaland Homes the most sought-after builders in Kerala.

Though building a home is about bricks, wood, glass and concrete, innovations have meant a whole new way of using them. Designed to stimulate, enlighten and enrich, each Veegaland home is not just another address to own with pride, it's a retreat that offers you luxurious living like never before, and will definitely redefine your lifestyle and living. Over the years Veegaland Homes has earned 224

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the patronage of clients and goodwill of customers through its innovative, quality-oriented approach and has grown and evolved into one of the most dynamic and trusted builders in Kerala. So, when the Real Estate (Regulation and Development) Act, 2016 came into force, it was really easy for Veegaland Homes to get all its projects registered under the Act. This is because Veegaland Homes maintained a quality standard that meets the norms and conditions of the RERA. Luxury living today is defined as a seamless integration of features that give a satisfying and fulfilling experience. Veegaland homes are about your choice and taste, with classy neighborhood, community of like-minded people, with the best features, amenities and design innovations. Multi-functional spaces with free-flow design where form and function are in fusion - this is what gives you an appealing, stylish and vibrant home.

Maximum natural light and airflow are the result. And with fittings that are the best among global brands and finish of superior craftsmanship. An ideal location can change your life, by way of conveniences, travel time saved, value appreciation, and most importantly, by the time it allows the family to be together. We choose locations with close proximity to city’s best schools, hospitals, business hubs, and the finest retail and social hotspots – putting you at the center of everything for an easy life. Thus a Veegaland home is where an excellent life begins for you. After the successful completion and on-time handing over of earlier projects, Veegaland Developers is moving forward with five on-going projects at Padamugal, Nr. Vyttila, Edappally and Tripunithura, the four strategic locations of Kochi, and Ayyanthole, Thrissur. All the completed projects have been 100% sold out! Veegaland Kingsfort, situated just 1.7 km from Vyttila Mobility Hub, offers an exceptional lifestyle beyond ordinary with some exclusive amenities. Air conditioned guest room with toilet, air conditioned fitness centre and recreation room, separate rooms with toilet for drivers and maids, swimming pool, children's play area with play equipment, separate parking area for visitors

are some of the distinctive amenities available at Kingsfort. This 18 storied luxury project has 108 units of 2 & 3 BHK apartments. Veegaland Z innia at Padamugal is a premium residential project with only 32 units of 3 BHK apartments ranging from 1241 to 2024 sq ft. This 12-storey boutique residential development provides a rare opportunity to inhabit a modern dwelling at Kochi’s flourishing precinct only for the lucky few. Veegaland Zinnia offers exclusive amenities like air conditioned fitness centre and recreation room, separate rooms with toilet for drivers and maids, swimming pool and children's play area with play equipment. Veegaland Exotica at Subhash Nagar, Edappally is a 16 storied landmark building which will redefine your lifestyle. The aesthetically and scientifically engineered structure is what gives Veegaland Exotica its cutting-edge look. Thoughtful interiors with high-end finishes and quality fittings make each apartment a masterpiece itself. Veegaland Bliss at Thripunithura is a budget apartment project with prices starting from 49 lakhs onwards. Yet, the project offers all luxury amenities like swimming pool, children's play area, air-conditioned hall etc. Veegaland Thejus is located at Ayyanthole, Thrissur, where culture and future blend well. Thejus brings the finest combination of luxury aesthetics, comforts and convenience. Built to uncompromising standards and innovative design, Veegaland Thejus is an example of modern living at its best. Thejus has 86 apartments ranging from 2 to 3 BHK. Call 9746774444 for more details and booking.

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find your dream makers | ernakulam Abad Builders Pvt. Ltd. 8th Floor, Nucleus Mall & Office NH 85 (Kundannoor-Petta Road) P.O. Maradu, Kochi - 682 304 Ph: +91 484 4105000, Mob: +91 80865 55999 Email: info@abadbuilders.com Web: www.abadbuilders.com

Abad Property Management Services Pvt. Ltd. 7th Floor, Abad Nucleus Mall Maradu, Kochi, Kerala - 682 304 Tel: +91 484 4105000, 81298 22755 Email: info@apms.co.in Web: www.apms.co.in Ambady Constructions Ambady’s Panthyil Towers Warriam Road, Kochi - 682 016 Tel: +91 484 2372331, 2361870 Email: krishnanambady@gmail.com, Web: www.ambadyconstructions.com Asset Homes Pvt. Ltd. No: 4, Anchorage, Palliyil Lane Off. Fore Shore Road, Kochi-682 016 Tel: +91 484 6456474 Email: mail@assethomes.in Web: www.assethomes.in BCG Builders BCG Estates,NH-Bypass, Kochi – 682 025 Tel: +91 484 2535085, 2535086 Email: info@bcgbuilders.com Web: www.bcgbuilders.com Chakolas Habitat Pvt Ltd Willingdon Enclave, Thevara Ferry Road Kochi – 682 013 Tel: +91 484 2663113, Fax: +91 484 4044056 Email: marketing@chakolashabitat.net Web: www.chakolashabitat.net Cherian Varkey Construction Co. Pvt. Ltd. 5th Floor, Alpha Plaza K.P. Vallon Road, Kadavanthara, Cochin - 682 020 Tel: +91 484 2319845, 2313628 Fax: +91 484 2312461 Email: info.housing@cherianvarkey.com Web: www.cherianvarkey.com 225

dream makers ANCHOR INDIA

Clearway Builders Pvt. Ltd. Seema One Bldg. Sreekandath Road Ravipuram, Kochi - 682 016 Tel: +91 484 2366554, Fax: +91 484 2366554 Email: admin@clearwaybuilders.com Web: www.clearwaybuilder.com Confident Group 868/2, S.A Road, Vyttila Kochi-682 019, Tel: +91 484 4093333 Web: www.confident-group.com Desai Homes Second Floor, D.D Trade Tower Kaloor - Kadavanthra Road Kochi - 682 017, Tel: +91 484 4177888 Email: desaihomes@eth.net Web: www.desaihomes.com

Infra Housing Pvt. Ltd. I st Floor, C.L.S. Building, M.G. Road , Kochi - 682 011 Tel: +91 484 2363333, Fax: +91 484 2370261 Email: sales@infrahousing.com Web: www.infrahousing.com Jairaj Projects XXXIV/138E, Knowell Jairaj NH By-pass, Edappally, Kochi - 24 Tel: +91 484 2807400, Email: jairajmd@vsnl.com Web: www.jairajbuilders.com Jewel Homes Pvt. Ltd. Casagrante Building Deshabhimani Jn, Kochi - 17 Tel: +91 484 2335315, 2348856 Web: www.jewelhomes.net

DLF Home Developers Dooradarshana Road, Seaport - Airport Road Kakkanad, Kochi, Tel: +91 484 4042100, 4042111 Web: www.dlf.in

Jomer Properties & Investments Pvt. Ltd. Jomer Arcade, Chittoor Road, Kochi - 682 016 Tel: +91 484 2376027, 2376028 Email: marketing@jomerproperties.com Web: www.jomerproperties.com

Galaxy Homes Pvt. Ltd. Kaloor, Cochin, Kerala - 682 017 Tel: + 91 484 2539311, 2530344 Email: galaxyhomes@asianetindia.com Web: www.galaxyhomes.com

Kalpaka Builders Pvt. Ltd. Door No: 38/4113, GHRA/3, Govt High School Road Edapally, Kochi - 682 024, Ph: +91 484 4074444 Email: sales@kalpakabuilders.com Web: www.kalpakabuilders.com

Gokulam Engineers India Pvt. Ltd. Anjam Apartment, Chittoor Road Kochi - 682 011, Tel: +91 484 2352666, 2351603 Fax: +91 484 2384084 , Email: mail@gokulam.com Web: www.gokulam.com

Kent Homes Lily’s Towers, Palarivattom Kochi - 682 025, Ph: +91 484 3298787, 3268787 Email: kentcoindia@hotmail.com Web: www.kentcoindia.com

Heera Construction Company Pvt. Ltd. National Residency, Bank Junction Edapally, Kochi-25, Tel: +91 484 2346484, 2346485 E-mail: heerakochi@heeragroup.com Web: www.heeragroup.com

Manjooran Housing Pvt. Ltd. Mamangalam, Kochi - 682 025, Tel: +91 484 2345617 Fax: +91 484 4054865 Email: sales@manjooran.com Web: www.manjooran.com

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Mather Projects Pvt. Ltd. Rajaji Road, Cochin - 682 035, Kerala, India Tel: +91 484 4114444, Mob: +91 98950 11111 Fax: +91 484 2352488 Email: info@matherprojects.com Web: www.matherprojects.com

Skyline Builders Skyline House, N.H. Bye Pass Road, Vennala Kochi - 682 028, Tel: +91 484 2363695 Fax: +91 484 2374176 Email: marketing@skylinebuilders.com Web: www.skylinebuilders.com

National Builders and Developers Sunny Estate, Mamangalam Kochi - 682 024, Tel: +91 484 2340781 Fax: +91 484 2330047 Email: marketingkochi@nationalbuilders.in Web: www.nationalbuilders.in

Sobha Limited 5th Floor, West Wing, Jomer Symphony Ponnurunni Road, Chalikkavattom Vyttila P.O, Kochi - 682 019, Tel: 96330 08080 Email: salescochin@sobha.com Web: www.sobha.com

Oceanus Infrastructure Pvt Ltd Thomson Buildings Cheruparambathu Road, Kadavanthara Kochi-20, Tel: +91 484 2324881, 2324882 Email: ekmmktg@oceanus.co.in Web: www.oceanus.co.in Olive Builders Olive House, Edappally, Kochi - 682 024 Tel: +91 484 2332190, 2332890 Email: info@olivebuilder.com Web: www.olivebuilder.com Puravankara Projects Ltd. Panampilly Avenue, Kochi - 682 036.

Tel: +91 484 2310055 Fax: +91 484 2319904 Email: saleskochi@puravankara.com Web: www.puravankara.com RDS Project Ltd. Alpha Plaza, KP Vallon Road Kadavanthra, Kochi - 682 020 Fax: +91 484 2323012 Email: mail@rdsproject.com Web: www.rdsproject.com

Stavara Realtors India Pvt. Ltd. Sana Complex, M V Road, Palarivattom Kochi - 25, Tel: +91 484 2341719 Email: stavararealtors@gmail.com Web: www.stavara.com Travancore Builders Travancore House MG Road North End, Kochi - 35 Tel: +91 484 2383366, 4021400 E-mail: info@ travancorebuilders.com Web: www.travancorebuilders.com Trinity Builders & Developers Opp. Changampuzha Park, Edappally, Kochi - 24 Tel: +91 484 2339916, 2339919, Fax: +91 484 2339918 Email: info@trinitybuild.com Web: www.trinitybuild.com Veegaland Homes 4th Floor , KCF Tower BMC Road, P.O. Thrikkakkara Kakkanad, Kochi - 682 021 Ph: +91 484 2584000, 2973944 Mob: +91 9746 77 4444, 9746 54 2222 Email: mail@veegaland.in Web: www.veegaland.com 227

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Yasoram Builders Convent Road, Kochi - 682 035 Tel: +91 484 2366726, 2352271, 2352437 Fax: +91 484 2373830, Email: mail@yasoram.com Web: www.yasoram.com find your dream makers | kozhikode Galaxy Builders Red Cross Road, Calicut, - 673 032 Tel: +91 495 2369422, Fax: +91 495 2366830 Email: contact@galaxy-builders.com Web: www.galaxy-builders.com Hi-lite Builders Pvt. Ltd. Business Park, Hi-lite City Thondayad Bypass Road Calicut - 673 014, Tel: +91 495 2352500 Email: sales@hilitebuilders.com Web: www.hilitebuilders.com Malabar Developers Malabar Gate Rammohan Road, Calicut - 673 004 Tel: +91 495 4040916 Email: info@malabardevelopers.com Web: www.malabardevelopers.com PVS Apartments KTC Building, Y M CA Road, Calicut - 673 001 Tel: +91 495 2766244, 2766362 Email: infopvsapts@ktcgroup.com Web: www.pvsapartments.com Seiken Property Developers Pvt. Ltd. Seiken Chambers, Kannur Road, Calicut - 673 001 Tel: +91 495 2761555, 3264555 Fax: +91 495 2367778 Email: salescalicut@seikenproperties.com Web: www.seikenproperties.com 228

ANCHOR INDIA dream makers

Sobha Limited First Floor, Empora Gemz, Nellicode P.O. N.H Bypass Road Near Thondayad Junction Calicut - 673 016 Tel: 0495 2359368, 2359365 Email: regionaloffice.calicut@sobha.com Web: www.sobha.com find your dream makers | thrissur Cheloor Property Development Projects Ltd. Cheloor Residency Shankarankulangara Pookunnam, Thrissur - 680 002 Tel: + 91 487 2388168, 2388180 Email: contact@cheloor.com Web: www.cheloor.com Jayaprakash & Prakash Constructions Pvt. Ltd. Sreekumara Samajam Buildings West Nada, Kodungallur Tel: +91 480 2808618 Email: jpandp@rediffmail.com Web: www.jpandp.net Lord Krishna Builders IVth Floor, Centre Point, M.G.Road Thrissur - 680 004 Tel: +91 487 3200000, 2388840 Fax: +91 487 2382266 Email: mail@lordkrishnabuilders.com Web: www.lordkrishnabuilders.com Mookambika Builders 20/343, Poothole Lane, M.G Road Thrissur - 680 004 Tel: +91 487 2385099 Email: mookambikabuilders@yahoo.co.in Web: www.mookambikabuilders.com

Sobha Limited ‘Sobha City’, Puzhakkal Post Guruvayoor Road, Thrissur - 680 553 Tel: +91 487 2389770, 2389771 Email: sls.sobhacity@sobha.com Web: www.sobha.com Thrissur Builders Pvt. Ltd. 25/1160/1, Machingal Lane Thrissur-680 001 Tel: +91 487 2336652, 2336653 Email: thrissurbuilders@yahoo.com Web: www.thrissurbuilders.com Unidesign Builders & Developers Pvt. Ltd. EL 51/74, Sathi, Civil Lane Road Ayyanthole Thrissur -680 003 Tel: +91 99959 91111 Fax: +91 487 2382944 Email: contact@unidesignbuilders.com Web: www.unidesignbuilders.com find your dream makers | thiruvananthapuram Arjun & Associates Viswam Towers, Adarsh Nagar, Pattom Thiruvananthapuram - 695 004 Tel: +91 471 2553735, 2555533 Email: info@arjunassociates.com Web: www.arjunassociates.com Artech Realtors Pvt. Ltd. Artech House, TC 24/2014(1) Near Taj V ivanta, Thycaud Thiruvananthapuram Kerala 695014 Tel: 0471 3018114 Email: sales@artechrealtors.com Web: www.artechrealtors.com

Heera Construction Company Pvt. Ltd. M.P.Appan Road Vazhutacaud Thiruvananthapuram - 695 014 Tel: +91 471 2331980, 2321562, 2338859 Email: heera@heeragroup.com Web: www.heeragroup.com Muthoot Builders Peral Heaven Muthoot Vazhuthacaud Trivandrum - 14 Tel: +91 471 2323790, 2334865 Email: muthoot@muthootbuilders.com Web: www.muthootbuilders.com Nikunjam Constructions Pvt Ltd Indraprastham, T.C.4/2554-3 Pattom-Kowdiar Road Thiruvananthapuram- 695004 Tel: +91 471 2436175, 2436173 Email: indraprastham@asianetindia.com Web: www.nikunjambuilders.com PRS Builders Soundarya Building M G Road, Trivandrum- 01 Tel: +91 471 2328745 Fax: +91 471 2330990 Email: prsbuilders@yahoo.com Web: www.prsbuilders.com Skyline Foundations & Structures Pvt. Ltd. Skyline Plaza Vellayambalam, Trivandrum - 10 Tel: +91 471 2726992,2721803, 2729467 Fax: +91 471 2726978 Email: marketing@sfshomes.com Web: www.sfshomes.com 229

dream makers ANCHOR INDIA

India is blessed with a long coastline of 8118 km and after declaration of the Exclusive Economic Zone (EEZ) in 1977, the oceanic resources available to India are estimated at 2.02 million sq. km, comprising 0.86 million sq. km (42.6 % of the total) on the west coast, 0.56 million sq. km (27.7%) on the east coast and 0.60 million sq. km (29.7%) around 232

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the Andaman and Nicobar Islands. The continental shelf area amounts to 530 000 sq. km of which 71 percent area is available in the Arabian Sea (west coast) and the remaining 29 percent in the Bay of Bengal (east coast).

With the abundance of water resources and tropical climate, India is home to rich and varied fish. Our estimated

fishery potential is 4.24 million metric tons from the marine sector, and according to CMFRI the level of exploitation in 2011 is about 3.84 mmt. About 90% of the present marine production from a depth range of 50 to 60 meters of the sea and the remaining 10% is from depths extending upto 200 meters. Fishing efforts are mostly done by the

mechanised, motorised and non-motorised artisanal sectors. Mechanised sector contributed 79% of the total annual catch while the Motorised and non-motorised artisanal sectors accounted for 19% and 2% respectively.

Marine products are of great demand in the world market solely because of their high health attributes. Seafood is 233

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claimed to be one of the fastest moving commodity in the world market. Within the last decade, the world market for seafood has doubled reaching US$ 49.32 billion. India’s share in this market is about 2.4% depending on shrimp as a product, and giving increased attention to other fishery resources like squid, cuttlefish etc and penetrating into western European and south East Asian markets. With shrimp farming and introduction of several resource specific vessels to increase marine fish landings, India anticipates a steady growth in exports of marine products.

India exported only dried marine products like dried fish and dried shrimp till the end of 1960. Since 1961, export of dried marine products was overtaken by export of frozen marine items, leading to a steady growth export earnings.

Export of frozen and canned items registered a significant rise with the devaluation of Indian currency in 1966. Thus from the traditional buyers in neighboring countries, Indian market in frozen marine products spread to other developed countries. Before 1960, when our exports were dominated by dried items, markets of our marine products largely confined to neighboring countries like Sri Lanka, Myanmar, Singapore etc. With the development of technology and modernization, these dried marine products gave way to canned and frozen items. Thus, as the product changed, market also was changed. As a result, more affluent developed countries like Japan, USA, Europe, Australia etc became our buyers. Several units of seafood processing with modern machinery were set up across the country for freezing and production of marine products.

Till 1977, USA was our principal buyer of shrimp, but later Japan emerged as the principal buyer of the product followed by the west European countries. Till 2001-02, Japan remained the single largest buyer of our marine products, accounting about 31% of the total export value.

In the year 2002-03 and 2003-04, USA emerged as the single largest buyer of our marine products. In the year 2004-05, European Union emerged as the largest importer of Indian marine products and remained in this position till 2010234

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11. After 2011 South East Asia become the largest market for Indian marine products followed by European Union, USA, Japan and China.

Quality Control Processed products in sea food industry are highly heterogeneous and perishable in nature, especially in tropical conditions. Therefore, quality control of sea food is very vital in seafood industry. Taking this into consideration, the industry has adopted modern methods of processing sea food with stringent quality control methods. Safety has become a matter of great concern over the past few years, especially in developed countries where food safety offences are considered in government level. With the advancement of technology and public awareness, consumers are becoming increasingly demanding in terms of quality, freshness, nutritional value and microbiological safety of food. The Marine Products Export Development Authority (MPEDA) plays a pivotal role in implementing HACCP system in the processing units and residue monitoring in the aquafarming sector to ensure food safety.

Ornamental Fish Trade Developed countries are getting more and more interested in ornamental fish keeping, which is the second most popular hobby after photography. There is a steady growth in aquarium fish trade with the growing interest in aquarium fishes. The retail value of the global ornamental fish trade is US$ 6 billion whereas wholesale value is US$ 1 billion. The entire industry including accessories and fish feed, is estimated to be worth around US$ 18-20 billion.

Out of nearly 8000 marine ornamental, only 25 are bred in captivity and more than 90% of freshwater fish are captive bred. Ornamental fish are imported by more than 120 countries, among them the EU is the major importer, followed by North America, and Japan. In the EU, UK holds 19% of the trade share whereas Germany holds 18% of it.

France, the Netherlands, Belgium, Spain and Italy are also

major importers of ornamental fish. In North America, USA plays the role of largest importer with 85% share. Singapore is the largest exporter of ornamental fishes with exports doubles that of other exporters. India has most suitable climate, bio diversity, manpower and abundant water resources. But India’s share in global ornamental fish trade is very less as India dominates in wild caught species.

Also, the unit value of ornamental fish is higher than the food fish in our domestic markets. India is the first country to prepare strategies and measures aimed at the sustainable development of freshwater ornamental fish sector. A task force was formed by MPEDA for the purpose and brought out ‘Green Certification Guidelines for Freshwater ornamental fishes’, which is acknowledged as a welcome move the stakeholders across various countries.

Shrimps More than 85 species of shrimps are known to exist in Indian waters and 55 among them are reported to be commercially more important and having considerable demand in international market. Among these, the post larvae and juveniles get into the estuarine waters, grow and then migrate back to the sea for reproduction. These species breed at different depths of the sea and among them.

Species such as Fenneropenaeus indicus, Penaeus monodon, P. merguiensis, P. semisulcatus, Metapenaeus monoceros, M. affinis, M. Dobson and Parapenaeopsis stylifera, are having high demand in domestic and international markets. P. monodon is widely farmed along the coastal states. Besides, India also produces exotic Pacific Whiteleg shrimp, Litopenaeus vannamei in sizeable quantity. During 2012-13, the contribution of cultured shrimp to the total shrimp export was 72.26% compared to 55% in 2011-12. The export of cultured shrimp shown tremendous growth of 32.55% in quantity and 83.96% in dollar terms in 2013. There is a marked reduction in the export of Black Tiger which was greatly compensated by L. Vannamei shrimp, which had shown a tremendous growth to 1,34,372 MT in 2013 from 69565 MT in 2012.

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Marine Products Export Development Authority The Marine Products Export Development Authority (MPEDA) is a statutory body set up by the Government of India under the MPEDA Act 1972. The MPEDA functions under the Ministry of Commerce & Industry, Govt. of India. The role of MPEDA as per the statute is, promotion of raw material production by capture & culture fisheries, processing, marketing, extension, export standards and training in various aspects of the industry. The MPEDA has various activities in its fold, ranging from regulatory function to operating financial assistance schemes for the stakeholders of the seafood producing and processing sector, registration of fishing vessels, pre-processing units, processing units, cold storages, marine product exporters and ornamental fish breeding units through its field offices in all the maritime states of India. The MPEDA has two Trade Promotion Offices functioning at Tokyo, Japan & New York, USA. During the financial year 2012-13, Exports of marine products reached an all-time high of Rs 18,856 crores. Marine product exports, crossed all previous records in quantity, rupee value and US $ terms. Exports aggregated to 928215 tonnes valued at Rs. 18856.26 crores and USD 3511.67 million. Compared to the previous year, seafood exports recorded a growth of 7.68% in quantity, 13.61% in rupee and 0.1% growth in US$ earnings respectively. Frozen Shrimp continued to be the major export value item accounting a share of 51.35% of the total US $ earnings.

Shrimp exports during the period increased by 20.88%, 18.73% and 3.56% in quantity, rupee value and US$ value respectively. South East Asia continued to be the largest buyer of Indian marine products in 2013 with a share of 23.12% in terms of US $ value realisation. European Union (EU) is the second largest market with a share of 22.14% followed by USA (21.29%), Japan (10.61%), China (7.67%), Middle East (5.96%) and Other Countries by 9.22%. The estimated potential brackish water area suitable for shrimp farming is about 1.2 million hectare of which

around 15% is utilized for farming, producing about 2.72 lakh tons of shrimp, scampi, crab, tilapia and seabass which is going to the export basket. India’s total fishery production is about 8.0 million tons from both capture and aquaculture sources. During the year 2012-13, shrimp aquaculture production has increased significantly. The Black Tiger shrimp production was around 1,23,303 MT from an area of 93,110 ha. The production of vannamei shrimp was 1,47,516 MT from 22,715 ha area. The production of scampi during the year was 6464 MT. Diversification in aquaculture practices are promoted through trials on cage culture of Asian Seabass, grouper and tilapia, demonstration of mud crab culture and soft shell crab production. India produced 747 MT Mud crab and 474 MT Seabass and 77 MT of Tilapia for export during 2012-13.

Cobia and Tilapia are the fish varieties that hold immense potential for export production. Simultaneously, MPEDA is actively pursuing its organic aquaculture programme launched in 2007. It has also achieved production of organic scampi first time in the world. MPEDA supports ornamental fish production and export in various states to increase production base and quality. It has also brought in Green Certification guidelines for the first time in the world for Freshwater ornamental fish with an aim to inculcate sustainable development of the sector. India is one among the biggest seafood processing hub in Asia with 470 processing units, of which 266 units have been approved

by EU with a freezing capacity of over 18,520 MT/day. The MPEDA has a system in place to ensure quality control regime that comply International standards for seafood and hygiene. MPEDA implements pre-harvest screening of antibiotics in farmed shrimps through its 20 ELISA labs and other residues under a regular monitoring plan through its three NABL accredited labs. Besides, MPEDA has also set up three societies, viz., NETFISH, NaCSA and RGCA to provide adequate attention in the fields of capacity building and applied research. Network for Fish Quality Management and 238

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Sustainable Fishing (NETFISH), is established for capacity building of both fishing and fish processing sectors at the grass root level in order to improve the quality of fishery products, and works in close coordination with international and national institutions of excellence in the field of extension and training. National Center for Sustainable Aquaculture (NaCSA), organizes small farmers to form primary aquaculture societies, provides technical support to build their capacity to produce quality shrimps in a sustainable manner. It also facilitates linkages between aquaculture stake holders, implement voluntary guidelines on Best Management Practices, and formulate strategies that benefit the entire shrimp farming community. Rajiv Gandhi Centre for Aquaculture (RGCA) is the Research & Development arm of MPEDA that has evolved as a Centre of Excellence in Aquaculture. RGCA is actively involved in the development of various sustainable aquaculture technologies for different aquatic species having export potential. It has a state-of-the-art technology transfer and training centre to disseminate the technologies developed to the interested stakeholders. RGCA is developing SPF brood stock of Black Tiger Shrimp in its research facility situated in the A&N islands. RGCA has also set up a central quarantine facility for the first time in India at Chennai to check the imported Specific Pathogen Free L. vannamei shrimp brood stock. As a part of promotional activities MPEDA participates in various national and international trade fairs wherein the activities and strength of the sector is showcased.

Besides, it also organizes India International Seafood Show and Aqua Aquaria India, which are international exhibitions respectively for the seafood processing and aquaculture / ornamental fish culture sectors. MPEDA has a vision to make India a leading player in seafood production and processing. For more information: The Marine Products Export Development Authority, MPEDA House, Panampilly Nagar, Kochi-682 036, Kerala, India, Tel: +91 484 2311901, Fax: 2313361, Email: ho@mpeda.gov.in, Web: www.mpeda.gov.in

India is one of the largest producers of coconut in the world. Coconut in India is predominantly a small holders crop contributing to about Rs.2,00,000 million annually which is about 2% of the contribution of agriculture and allied sectors. More than 10 million farming families are dependent on this crop for their livelihood. Even though a 242

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major producer of coconut, India consumes more than 40% of its coconut production of 22238 million nuts per annum as raw nuts for culinary and religious purposes. 30% of the production is utilized for conversion to copra, 25% for tender nut, 0.05% for seed purposes and hardly 4% is utilized for value addition and industrial purposes. Coconut has the

advantage of having hundreds of uses which no other oil seed or horticultural crop can claim. Coconut products and by-products can be commercially utilized for multiple purposes. Coconut is a food as well as an oil seed crop. It is also a source of fiber, timber and fuel. Coconut palm is also a beverage crop in many states in the country. Coconut

palm is also a beverage crop in many states in the country..

The dried kernel or the copra is the richest source of cooking oil of Kerala. Coconut oil is also used as hair oil, body oil and industrial oil throughout the country. It is an illuminant and lubricant as well. Coconut oil is an ingredient in most of the premium cosmetic products.

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Coconut oil yields many oleo chemicals which have wide applications in various sectors. It can also be converted into bio-diesel. The timber of coconut is used in house construction and to make furniture, wall panels, show pieces and floor tiles. The inflorescence of coconut is used to make ayurvedic medicines. Tender coconut is used as a nutritious health and sports drink and is a base for many ayurvedic preparations. The water of mature nut yields products such as vinegar, jelly, nata de coco and wine. The shell is used as a fuel besides manufacturing various commercial products like shell powder, shell charcoal, shell based activated carbon, ice cream cups, buttons of garments, utility articles and show pieces. The soft bud of the palm is edible and nutritious. Spongy ball like haustorium developing inside the nut when stored over a period is a sweet delicacy which can be exploited as a commercial value added product. The leaf of the palm is used for thatching houses. Dried leaves are used as fuel besides serving as country torch in villages. The spindle leaf is used for decoration and costuming in folk dances.

The midribs of leaves are used to make brooms, fish traps, baskets and tongue cleaners. The husk yields fiber and pith. The fiber is made into hundreds of products, which enjoy both domestic and export market. The pith is a soil conditioner and rooting medium besides having many other uses. The spathe and stipules are used as fuel and for manufacturing handicrafts. It is rightly said “The coconut palm is alone sufficient to build, rig and freight a ship with bread, wine, water, oil, vinegar, sugar and other commodities”. The various products of coconut other than copra and coconut oil offer a vast scope for further development, value addition and commercialization. A large number of products are developed from coconut.

However due to paucity of space, this article covers only the major products developed from coconut, coconut water, coconut kernel and coconut shell.

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Coconut for health and wealth Coconut is having a product basket with value added products like virgin coconut oil, desiccated coconut, coconut milk, coconut milk powder and milk cream. Flavoured coconut milk, coconut milk curd, yogurt, cheese and ice cream are the other novel and innovative products that can be developed from coconut which is already having good demand both in the domestic and international markets. The nutritional and therapeutic benefits of fresh coconut kernel, coconut milk extracted from coconut kernel, coconut oil extracted from dried kernel, virgin coconut oil, derived from coconut milk, tender and mature coconut water etc are being discussed world over. This indicates that like other essential commodities there exists a consistent demand for coconut and coconut products. Coconut Juice, diabetic friendly neera cookies and coconut chips are few of the new generation innovative coconut products for better health and wealth Coconut Juice – a Ready to Serve Beverage Coconut juice is a popular choice of vegans and makes a good base for smoothies, milkshakes or can be used as a dairy alternative in baking which is prepared with the base of coconut milk. Coconut milk is the oil-protein –water emulsion obtained by squeezing fresh grated coconut kernel. It can be obtained by manual or mechanical extraction of comminuted coconut meat with water. The composition of coconut milk depends on the amount of water used for the extraction, affecting significantly moisture and fat content. Freshly extracted coconut milk has a pH of 6. Coconut milk can be processed as a nutritional health beverage with varying flavours according to consumer acceptability. Unlike cow’s milk, coconut milk is lactose free and can be used as a milk substitute by those with lactose intolerance. A technology for processing flavoured coconut juice has been developed by CDB Institute of Technology. Fresh green nuts with 9-10 months maturity are suitable for processing of flavoured milk. The

milk extracted from young fresh nut is thick and is less in fat content. The fresh nut water is mixed with the extracted juice so as to enrich the nutrient contents. Consistency is made in such a way to get acceptance as a ready to drink beverage. An average yield of 800 – 1000 ml flavoured coconut juice is obtained from one nut. Flavoured coconut juice contains fat mostly in the form of Medium Chain Saturated Fatty Acids (MCFAs) of which 50% is contributed by lauric acid. Lauric acid is converted in the body into a highly beneficial compound called monolaurin, an antiviral and antibacterial properties that destroys a wide variety of disease causing organisms. It is therefore now accepted that consumption of coconut juice may help protect the body from infections and viruses. Flavoured coconut juice is a wholesome and nutritious drink. So it can be considered as a functional food since it provides additional health benefits apart from nutritional constituents.

Tender Coconut Water Tender coconut water serves as a mineral drink with therapeutic properties that help in regaining the vitality of the human body. The characteristic flavor of tender coconut is contributed by delta lactones. Glucose and fructose form an important constituent of the tender nut water. Tender Coconut Water contains most of the minerals such as potassium, sodium, calcium, phosphorous, iron, copper, magnesium etc. Tender Coconut Water has become popular as an emerging, natural and healthy product.

Packaged Tender Coconut Water The Coconut Development Board in collaboration with the Defence Food Research Laboratory (DFRL), Mysore has developed a technology for preservation and packing of tender coconut water in pouches and aluminum cans. The DFRL, Mysore has succeeded in retention of its flavour when packed in pouches/aluminum cans for a period of three months under ambient conditions and six months under refrigerated conditions. The product has acclaimed 246

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consumer acceptance throughout the country. The products are available in both domestic and international markets.

Major exporters of the product are Philippines, Indonesia, Malaysia and Thailand.

Coconut Chips Coconut chips are a ready to eat snack prepared from 9-10 months old coconuts. It can be prepared by dehydrating the intermediate moisture coconut kernel. Coconut Chips is crispy and can be packaged and marketed in laminated aluminium pouches, which will have a shelf life of 6 months. Since it is in ready-to-eat form, it could be used as snacks at any time. Coconut chips with different flavours can be prepared by adding the required flavour essence in the osmotic medium. Instead of sweet, salted coconut chips and medicated coconut chips can also be prepared by suitable change in the osmotic medium.

Coconut Milk Coconut Milk refers to the oil-protein-water emulsions obtained by squeezing fresh grated coconut kernel. Coconut milk is obtained by extraction of fresh coconut wet gratings with/without water. This is an instant product, which can either be used directly/diluted with water to make various preparations such as fish & meat dishes, curries, sweets, deserts, puddings, cocktails, cakes, cookies, coconut jam, ice creams etc. It can also be used in the manufacture of bakery products and for flavouring food stuffs. Preserved forms of coconut milk such as canned cream or milk and dehydrated whole milk are now available in many coconut growing countries.

Spray Dried Coconut Milk powder Coconut milk powder is the dehydrated form of the coconut milk. This product has a good keeping quality and retains the natural flavor, texture and taste of coconut milk. CDB in collaboration with the CFTRI has developed technology for spray drying of coconut milk, which is the most potential method for preservation of flavour and texture of coconut

milk with good keeping quality. The product has consumer demand in both domestic and international markets. Spray dried milk powder is produced on a commercial scale in the Philippines, Indonesia, Malaysia, Thailand and India.

Virgin Coconut Oil VCO can be produced from fresh comminuted coconut kernel or coconut milk. Different production processes are adopted depending upon the scale of operations, degree of mechanisms and investment available. CDB in association with CFTRI has developed the technology for cold processing of VCO Ball Copra Ball copra is made by storing unhusked coconuts in a suitable store, which is usually a two-storey brick and mortar building, the floor and the four sides of the upper storey being made of wooden bars spaced two to three inches apart. Fully ripe nuts of twelve to fourteen months are stored in the upper floor of the store. They are frequently stirred and smoked by a slow fire, set under the platform using coconut palm waste or cheap firewood.

During the period of storage, the water inside the nuts gets dried up and the kernel gets detached from the shell.

The entire process takes eight to twelve months. When quite dry, the nuts are husked, the shells are broken with a heavy iron knife and the copra balls removed. The copra is clean, white inside and sweet in taste and is therefore highly priced.

Neera The vascular sap collected from immature unopened coconut inflorescence is popularly known as ‘Neera’ in fresh form. It is a sugar containing juice and is a delicious health drink and a rich source of sugars, minerals and vitamins. It is sweet and oyster white in colour and translucent. It is tapped from the coconut inflorescence and is filtered, pasteurized, and bio preservatives added to preserve the product. Processed Neera can be preserved 248

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in cans upto 2 months at room temperature. It can also be packed in tetra packs or glass bottles. Tapping can be done for 6 months in an year. Neera is popular as a delicious health drink. It is good for digestion, facilitates clear urination and prevents jaundice.

Coconut Oil and Alzheimer’s It has been identified that insulin deficiency and insulin resistance in the brain (now termed asType 3 diabetes) are important hallmarks of Alzheimer ’s disease (AD).

Glucose utlisation is greatlyreduced in areas of the brain affected by AD, however ketone uptake is normal in the affectedareas. Ketones are known to serve as an alternative fuel to the brain and other organs, except the liver.Medium Chain Triglyceride (MCT) oil is partly converted to ketones in the liver resulting in mild ketosis.Studies using MCT oil demonstrate improved cognition in nearly half of the people with mild cognitiveimpairment or AD and coconut oil is about 50% MCT. Coconut oil is rich in medium chain fatty acids(MCFA) unlike most other dietary fats that are rich in long chain fatty acids. MCFA are transported tothe liver via the portal vein and are more readily converted to ketone bodies. Since decreased sugarmetabolism is a key hallmark of AD, ketone bodies are being considered beneficial for individualsdeveloping (or with) memory impairment as ketone bodies serve as an important alternativeenergy source in the brain.

Additionally mounting evidence also support the concept that coconutmay be beneficial in the treatment of the common risk factors associated with cardiovasculardisease, type-2 diabetes and AD such as obesity, dyslipidaemia, elevated LDL, insulin resistance and hypertension.Phenolic compounds present in coconut may potentially inhibit a key step in AD pathogenesis via their beta amyloid anti aggregation properties.

Coconut Development Board Export of coconut products have increased manyfold as a result of various export promotion activities undertaken

by the Coconut Development Board. Export Products are directed at around 84 countries of the world. The Board is planning to undertake export promotion activities in overseas markets by sending trade delegations to potential markets, organizing participation in the important trade fairs/exhibitions etc. so as to penetrate into new potential markets and to consolidate in the already explored export markets. With an eye on the export market the Board has developed different value added products in association with the leading research institutions in the country viz. DFRL, CFTRI etc. It is expected that many of these products could find export markets.

The Board is also exploring the possibility of exporting particleboards made from the softwood waste of coconut trees and coconut oil based herbal formulations. In order to help coconut products exporters the Board is in the process of setting up a web portal, which would provide export trade lead, and business trade leads generation. For more information: Coconut Development Board (Ministry of Agriculture, Government of India), KeraBhavan, Kochi - 682 011, India. Tel: +91 484 2377266, 2377267 Fax: +91 484 2377902, E-mail: cdbkochi@gmail.com,cdbpub@gmail.com V isit: www.coconutboard.gov.in Courtesy: Coconut Development Board, Kochi - 682 011

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Genus of plant : Coffea, Family : Rubiaceae Class of plant : Dicotyledoneae Coffee is the most widely used beverage worldwide. Coffee with its caffeine content has a stimulating effect in humans. It is a widely consumed stimulant beverage prepared from roasted seeds, commonly called beans, of the coffee plant. Coffee is a black color beverage, which consumers take in the morning itself as bed coffee. It is useful against numerous illnesses, particularly those of the stomach. Coffee was first consumed in the 9th century, when it was discovered in the highlands of Ethiopia. Today, coffee is one of the most popular beverages worldwide.

Coffee berries, which contain the coffee bean, are produced by several species of small evergreen bush of the genus Coffea. The two most commonly grown species are Coffea canephora and Coffea arabica. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted, undergoing several physical and chemical changes. They are roasted to various degrees, depending on the desired flavor. They are then ground and brewed to create coffee.

Coffee can be prepared and presented by a variety of methods. During roasting, aromatic oils, acids changing the flavor; at 205 °C (400 °F), other oils start to develop. One of these oils is caffeol, created at about 200 °C (392 °F), which is largely responsible for coffee’s aroma and flavor.

Coffee has played an important role in many societies throughout modern history. In Africa and Yemen, it was used in religious ceremonies. Many studies have examined the relationship between coffee consumption and certain medical conditions. Coffee appears to reduce the risk of Alzheimer ’s disease, Parkinson’s disease, heart disease, cirrhosis of the liver etc. From ninth century, from the highlands of Ethiopia, it spread to Egypt and Yemen, and by the 15th century, had reached Azerbaijan, Persia, Turkey, and northern Africa, then to Italy, and the rest of Europe, Indonesia, and to the Americas. Even though Coffee is an 252

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everyday word, it also has got certain qualifications to claim, unlike any other plant species. The modern Green House concept was first tried with Coffee plants by King Louis XIV of France who was an avid Coffee drinker. Coffee was also the first plant to be grafted, and that apart it was the first plant to spread the whole planet as an agricultural crop. It is believed that Coffee beans first originated in Ethiopia in a region called Kaffa. Historical books mention that roasting of Coffee began around Damascus, because of the availability of a special kind of iron, which could handle the thermal characteristics required for roasting Coffee seeds. It also says that Coffee beans were being chewed raw for many centuries.

Originally Coffee drinking became popular because of Ottoman Sultan who ruled Istanbul. He noticed that Coffee is getting recognition more than he wanted so he banned the trade of Coffee in 1543, but it is a fact that the first Coffee house was established in Istanbul during 1544.

Coffee houses started to spread everywhere, and people used to hang out in these pubs to spend their leisure time listening to music, play some games, and also for discussions. Coffee came to India through a man called Baba Budan who smuggled a few Coffee seeds from Arabia, by hiding it onto his belly. He then planted it in the jungles near Chickmangalur in Karnataka state in south India, where he belongs. Now, this variety officially known as Old Chick supplies one third of India’s Coffee needs, the rest is being imported. India stands 7 th among the top coffee producing country in the world. Brazil and Columbia are the topers. In India coffee is mostly grown in Chikkamangalore of Karnataka 3/4th of Indian market need is fulfilled from Chikkamangalore coffee. Coffee berries and their seeds undergo several processes before they become the familiar roasted coffee. First, coffee berries are picked, generally by hand. Then they are sorted by ripeness and color and the flesh of the berry is removed, usually by machine, and the seeds - usually called beans - are fermented to

remove the slimy layer of mucilage still present on the bean. When the fermentation is finished, the beans are washed with large quantities of fresh water to remove the fermentation residue, which generates massive amounts of highly polluted coffee wastewater. Finally, the seeds are dried; the best, but least utilized method of drying coffee is by using drying tables. In this method the pulped and fermented coffee is spread thinly on raised beds, which allows the air to pass on all sides of the coffee.

The next step in the process is the roasting of the green coffee. Coffee may be brewed by several methods: boiled, steeped, or pressured. Brewing coffee by boiling was the earliest method, and Turkish coffee is an example. It is prepared by powdering the beans with a mortar and pestle, then adding the powder to water and bringing it to a boil in a pot. This produces a strong coffee with a layer of foam on the surface. Machines such as percolators or automatic coffeemakers brew coffee by gravity. Ground coffee and hot water are combined in a coffee press and left to brew for a few minutes. A plunger is then depressed to separate the coffee grounds, which remain at the bottom of the container. Because the coffee grounds are in direct contact with the water, all the coffee oils remain in the beverage, making it stronger and leaving more sediment than in coffee made by an automatic coffee machine.

Botanical description of Coffee Coffee has become a vital cash crop for many Third World countries. Coffee is from the family Rubiaceae and an evergreen shrub or small tree that may grow 5 meters tall.

The leaves are dark green and glossy, usually 100–150 millimeters long and 60 millimeters wide. It produces clusters of fragrant white flowers that bloom simultaneously. The fruit berry is oval, about 15 millimeters long and green when immature, but ripens to yellow, then crimson, becoming black on drying. Each berry usually 254

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contains two seeds. Coffee is usually propagated by seeds.

The traditional method of planting coffee is to put 20 seeds in each hole at the beginning of the rainy season; half are eliminated naturally. The first Coffee plants grew wild to a height of 30 feet in the African tropical forests. But in systematic plantation practices the plant is pruned and kept at a height of about15 feet, for easy picking of the Coffee berries. While Robusta is a shrub and grows like a bush spread out with several trunks, the Arabica plant is of a smaller variety. Coffee plant produces white flowers at the axils of the leaves in thick clusters. A ripe Coffee berry is red in colour and when it starts maturing it turns to bright red and then to reddish brown and finally falls down to the ground. As a normal harvesting practice, many planters pick it up from the ground, but most of them pluck it when it turns red in colour. Coffee plants are best grown in higher altitudes in tropical 25 degree latitude on either sides of the equator. To escape the infection of various parasites, Coffee plants are grown at an elevation of 3000 to 6000 feet MSL. Coffee plants does not agree to too much of sunlight, so when it grows on mountain slopes it gets the natural advantage of getting only half a days sunlight. They best suits to filtered or moderate sunlight which peeps though overhead shady trees. Coffee yields for more than 50 years.

Coffee Board Coffee Board is a statutory organization under the Ministry of Commerce & Industry, Govt. of India, constituted under the Coffee Act VII of 1942. The Board consists of a Chairman appointed by the Govt. of India and 32 members representing the various interests like members of Parliament, representatives from Governments of principal coffee growing states viz. Karnataka, Kerala Tamil Nadu and A.P., representatives of large coffee growers, small coffee growers, coffee trade interests, coffee curing establishments, labour interests, coffee growing states other than principal coffee growing states, consumer

interests, instant coffee manufacturers, eminent personality in the filed of Research/Marketing/Management/Promotion of coffee. The Mission of the Board is to function as the leader in conducting research, providing extension support to improve production, productivity and quality; undertaking promotional efforts to boost exports and domestic consumption; gathering statistical and other relevant data concerning the industry and disseminate the information to various segments of the industry; to act as the recognized spokesperson on behalf of the coffee industry to the Government, media, trade and general public; and to guide the overall growth and development of the coffee industry in the country. Coffee Board represents the Indian Coffee Industry in various international forums like International Coffee Organization (ICO), International Science Organizations, Specialty Coffee Associations etc and associate with them for the overall benefit of the coffee industry. Conduct focused research on coffee to achieve improved production, productivity and quality. Transfer of technology from lab to land and implement various development programmes like replanting, new planting, water augmentation, quality up-gradation etc. through the extension network spread all over the country.

Carry out various export promotion activities like participation in overseas trade fairs, organizing Buyer-Seller Meets, Coffee Tasting sessions, visits of Roaster delegations from abroad to Indian Coffee tracts etc. Take up domestic promotion efforts to increase domestic consumption. Regular dissemination of market information. To provide policy formulation advice to Government relating to coffee. Provide necessary support to the planters in crisis and carry out necessary Labour Welfare Measures. Help upgradation of quality of coffee produced in India. Various other coffee industry related issues coming up from time to time. For more information: Coffee Board, Ministry of Commerce and Industry, No.1, Dr. B.R. Ambedkar Veedhi, Bangalore - 01, Tel: +91 80 22266991- 6994, Fax : +91 80 22255557, Email: prom.coffeeboard@gmail.com, www.indiacoffee.org

Tea industry occupies an important place and plays a very useful role in the national economy mainly due to its preeminence as a foreign exchange earner and its contributions to the country’s GDP. Over the years, India has emerged to

be the world leader in production, consumption and export of tea with over 30% share of the global production. It is perhaps the only industry where India has retained its leadership over the last 150 years. Tea production in India 259

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has a very interesting history to it. Tea plantations are mainly located in rural hills and backward areas of Northern Eastern and Southern states. The major tea growing areas in India are concentrated in Assam, West Bengal, Tamilnadu and Kerala. The other areas growing tea to the extent is Karnataka, Tripura, Himachal Pradesh, 260

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Uttranchal, Arunachal Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram and Bihar. Tea known as Cha, Chai in India and in Sri Lanka is a very common drink, sipped regularly during the mornings and evenings. Courtesy demands most of us to offer Tea to our guests both at homes and in our offices. During conferences and business

meetings an interval is set apart known as Tea break. It is a common phenomenon to find Tea shops partic-ularly in India and in most Asian countries. In Kerala it is called Chaya Kada in Tamilnadu it is called Tea Kada and in northern parts of India it is called Chai Ki Dukhan. It is a pleasure to watch the tea makers making tea for their customers. India

is the largest producer and consumer of black tea in the world. Tea is grown in 15 States in India, of which Assam, West Bengal, Tamil Nadu and Kerala account for about 95% of the total tea production. The traditional States where tea is grown to a small extent are Tripura, Himachal Pradesh, Uttarakhand, Bihar and Karnataka. The non261

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traditional States that have entered the tea map of India in the recent years include Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, and Sikkim. The teas originating from Darjeeling, Assam and Nilgiris are well known for their distinctive quality the world over. Tea exports contribute foreign exchange into the country; the sector also contributes revenue to the tea growing states and national exchequer by way of VAT, agricultural and corporate income tax, etc. The tea industry provides direct employment to more than a million workers, of which a sizeable number are women. Additionally, more than six million people derive their livelihood from ancillary activities associated with the industry.

Botanical description of tea Botanists call Tea as Camellia sinensis, which belong to the Theaceae family, a Tea family member. They have recognized that tea come in two varieties. One is Camellia sinenses var. sinenses which has come from China and the other is Camellis sinensis var. assamica from Assam or can be called as Indian Tea. Even though Tea is an evergreen shrub who can grow up to a height of 17 meters, it is pruned and kept at a height of 2 meters for easy harvesting of the buds and shoots. They have bright shiny greenish leaves with a hairy underside.

Its flowers are aromatic and will be single or in clusters of 2 to 4. The brownish-green fruits contain 1 to 4 of spherical shaped or flattened seeds.

History of Tea Tea has a history dating back to 4500 years. Chinese mythology says that in 2737 BC, the then emperor, Shen Nung, who was a Scholar as well as an herbalist had the first cup of Tea in the world, and that too as an accident. The story goes like this. The Emperor’s servant was boiling water while they were out in the forest; suddenly a leaf fell into the bubbling water, but the Emperor instead of removing the leaf decided to try the brew. This is how the first cup of Tea originated in the world. Later, tea was researched out for its properties as a healthy refreshing drink. The benefits of Tea drinking derives from the many stories which were

told as well as written, mainly during the third century AD, and from the Tang Dynasty (618 AD – 906 AD) Tea was declared as China’s national drink, and also the word Ch’a was used as the term to describe tea. Chinese author Lu Yu was the first person to write a book about Tea, which was titled Ch’a Ching. It comprises of three volumes, and explains in detail about its growth, making and also about it’s drinking. It also had illustrations of many utensils, historical notes, names of ancient famous tea plantations etc. There was also a mention about the Japanese Tea Ceremony and how it inspired the Buddhist priests. The Chinese were sole suppliers of tea to the world till the Japanese broke their stranglehold in the 9th century and the first business rivalry was kicked off. Tea time for India and indeed the rest of the western world began with the advent of the British. According to records, the seeds of Darjeeling tea – often called the champagne of teas – were planted in 1841. But commercial production began only in 1852. The second half of the 19th century saw a massive expansion of tea cultivation in India.

Amazing strides Today Indian Tea Industry is having about 1692 registered tea manufacturers, 2200 registered tea exporters, 5548 number of registered tea buyers and nine tea auction centers. The total turnover of the tea industry is around Rs. 10,000 crores. Since independence tea production has grown over 250%, while land area has just grown by 40%.

There has been a considerable increase in export too in the past few years. Total net foreign exchange earned by Indian tea industry per annum is around Rs 1847 crores.

The labour intensive tea industry directly employs over 1.1 million workers and generates income for another 10 million people approximately. Women constitute 50% of the workforce. The Indian tea industry has grown to own many global tea brands, and has evolved to one of the most technologically equipped tea industries in the world.

Tea trading Tea trading in the domestic market is done in two waysAuction and Private Selling. Six major auction centers in India

are, Calcutta, Guwahati, Siliguri, Cochin, Coonoor, Coimbatore.

The export market for Indian Teas are mainly in the Russian and CIS countries with 90 million kgs of the total exports going to these countries. This is equivalent to 43% of India’s Tea exports. India exports Tea to most of the European Countries, U.S.A. Japan, West Asia and the Asia Pacific Region.

In fact, there is hardly any country where Indian Tea is not found. The range of tea offered by India - from the original Orthodox to CTC and Green Tea, from the aroma and flavour of Darjeeling Tea to the strong Assam and Nilgiri Tea- remains unparalleled in the world. Tea production, certification, exportation, and all other facets of the tea trade in India is controlled by the Tea Board of India.

Tea Board Tea Board was set up as a statutory body on 1st April, 1954 as per Section (4) of Tea Act 1953. As an apex body it looks after the overall development of the tea industry.

The Board is headed by a Chairman and consists of 30 members appointed by Government of India representing various interests pertaining to Tea Industry. The Board’s Head office is situated in Kolkata and there are two zonal offices - one for North Eastern Region at Jorhat in Assam and another for Southern Region at Coonoor in Tamil Nadu. Under the control of these offices there are ten field offices spread over in all the major tea growing states. It has also three overseas offices at London, Moscow and Dubai whose activities are mostly promotional in nature. Tea Board has wide functions and responsibilities which include extending financial and technical assistance to the tea growers, manufacturers and producers, workers welfare, export and domestic promotion, quality improvement, regulating and control of various facets of tea trade including that of Tea Auctions, facilitating R&D activities, collection, collation and dissemination statistical data etc. For more information: Tea Board, 14, B.T.M. Sarani, Kolkata - 700 001, Ph: 033 2235 1331, Web: www.teaboard.gov.in 263

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Over the years, man’s desire for decorating his place of living with natural and sustainable methods has been on the rise. The latest fashion accessory is coir. Being natural and eco-friendly, Coir comes in an exquisite range of colours and combines elements of good designs with functional value for the home or office. What distinguishes coir from other alternate products is the unique comfort it provides, regardless of the climate, that perfect warmth during winter and a cool feeling during summer. Coir, it saves earth, adds life and beauty to our interiors. Coir, one of the most versatile materials man had ever extracted from Mother nature, has travelled a long way since its humble beginnings in Kerala centuries back. Today, in its multifold manifestations coir touches every facet of man’s life and activities from door mats to rugs, rubberised coir mattresses, decorative rugs, tufted carpets, geotextiles, garden articles and wood substitutes. Through centuries the Indian Coir has carved a niche for itself and created a genre of its own, only because of its superior quality and the excellent craftsmanship this sector have. The Indian Coir is unique for its rich golden colour and texture. Now coir is not just a door mat. The green movement has launched coir into a hot commodity globally. Coir is available in a mindboggling range, from live-in-style products to geotextiles and garden articles. With the green waves riding high, definitely coir is making a lifestyle fashion statement as it is ecofriendly, durable and affordable. Coir is a bi-product of coconut. Coconut rooted its presence from the Vedic period itself in India. Valmiki had given references about coconut in Ramayana.

Marcopolo, the famous traveler called coconut as ‘Indian nut’. As per studies historians argue coconut cultivation started in Kerala after the arrival of Portuguese. Ropes and cordages made from coconut fibres were in use from centuries ago. Indian navigators used coir as ship’s cables and for riggers even during ancient times. The first coir industry was recorded to be in U.K, and first coir factory in India, in Alleppey of Kerala. As per records 1859 is the year 266

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when an Alleppey factory started producing coir, coir mats, mattresses, floor matting etc. The wide sandy beaches of Kerala on the west to the Western Ghats are glorified with the presence of coconut. This tree which belongs to the Palmacea family with long slender pinnate leaves is known as ‘Kalpavriksha’. From the top to bottom this tree is used for various purposes. Name of the state Kerala itself means the Land of Keras (coconut trees). Husk of the coconut is used to make coir. In olden days this husk was thrown away as a waste or used as a fuel. Later this waste husk became the hero of Kerala’s economy. India accounts for more than two-thirds of the world production of coir and coir products. Developing world gives more importance to this Industry and 90% of the production is shared by India and Sri Lanka. Out of this 60 % of the production is mainly from Kerala, especially Alleppey district. Costal areas of Alleppey and Quilon are the major producers of coir among which Alleppey can be considered as the nerve of coir industry. Over millions of people are employed in this cottage industry which is the largest traditional Industry of Kerala. Both men and women are employed in this industry. Women are mainly involved in the yarn spinning sector and the men in the product weaving sector.

Most of the families in Alleppey District earn their livelihood through the coir industry. A journey through the Alleppey district will explain the power of coir in this area.

This district itself is blessed with a mind blowing natural scenic beauty with a lot of lakes, ponds, inter-linked canals. All these environmental blessings express that this coir industry is especially meant for the Alleppey people, though they promote tourism also to maximize the exploration of the natural treasures blessed by the God. Presence of coir products can be seen every where with great importance. Coir ropes to coir mattress, various ranges of products are now produced by coir industry. Coir ropes are used in agricultural sector to industrial sector, ranging from different strength to measures, thickness to length. Majority of the families in Alleppey earn their

livelihood by producing handmade coir. Government gives full support to this sector by helping to form societies and marketing federations etc. Coir mats are made very beautifully and used in houses, vehicles, commercial concerns etc. Various designed door mats are available in the market. Car mats for all types of vehicles are produced at par with the production of new generation vehicles.

Coir mattresses are supposed to be the best for health conditions if we sleep in this. Coir net cots were used in Kerala from very ancient period onwards. These mattresses compete even with the latest sponge mattresses in quality and price. So many handicraft products are also made by coir. Colorful, attractive antique looking products made of coir attract not only Indians but also tourists from foreign countries. Attraction for coir products also started many years back. Coir products attract export business in its new fashion than from the olden style. Now all the coir products are exported and our country earns a good amount of revenue from this. The traditional values of our state also are connected with every functions and festivals we celebrate. The bio-factor in this industry is very important as the waste has been converted to such an economically valuable product. The pith and dust removed after taking the fibres for coir production are biodegradable and believed to be useless. Now this also is used for mulching, soil treatment and as a hydroponics growth medium.

Researches and new innovations are donated from the coir field in many ways. Rubberized coir products also now get an attraction and importance in the market. Small to big emporiums, highway side shops to coir show rooms in the state shows the importance of coir in Kerala.

The Coir Industry Coir industry is a traditional, labour intensive, export oriented, agro based cottage industry. The industry originated in the State of Kerala centuries ago and over the years it has spread over to other coconut growing States like Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, West Bengal, etc. Coconut husk which was considered as a throw 268

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away material of the coconut is the basic raw material of this industry. The industry therefore generates wealth from waste. The industry employs more than seven lakhs of people and majority of them are from rural areas and belonging to economically weaker sections of the Society.

80% of the workforces are women. The industry is of great significance to the coconut producing States of India as coconut husk, the raw material for Coir industry, is available in abundance in regions of concentrated cultivation and this can be used for generation of income to a sizeable amount of population with relatively low investment. Coir industry is an export oriented industry and coir and coir products are exported to more than 110 countries all over the world. Coir fiber is extracted from the outer cover of coconut known as Coconut husk either by a process known as retting, practised in the State of Kerala or by mechanical decortications in vogue in States other than Kerala. The fiber is spun into coir yarn and a wide range of coir products are produced out of coir yarn. In Kerala, the coir manufacturing and its export is generally concentrated in some major areas. Ernakulam, Cherthala, Alappuzha, Kayamkulam and Kollam are important among them.

The Coir Board The Coir Board was set up under the Coir Industry Act, 1953 by the Government of India, for the overall sustainable development of the Coir industry in India. The functions of the Board as laid down under the Act include undertaking, assisting and encouraging scientific, technological and economic research, modernization, quality improvement, human resource development, market promotion and welfare of all those who are engaged in this industry. With the concerted efforts of the Coir Board and the State Governments concerned, the production of coir fiber in the major coconut producing States have been making a steady progress during the past three decades. In the wake of globalization and liberalization, the Board has assumed the role of a promoter and facilitator rather than that of a regulator.

The industrial development activities undertaken by the Coir Board confines mainly to the following. Strategic interventions, Modernisation, Research and Development, Technology Upgradation, Market Promotion, Human Resource Development, Rural Employment Generation, Welfare Measures, IT Enabled Support Services, Women Empowerment and Investment Promotion and Facilitation of Credit Flow. Coir Board over the plan periods has been evolving and implementing several innovative plan schemes for the all round development of coir industry.

Modernisation efforts are aimed towards improvement in productivity, enhancement in quality, elimination of drudgery in operation, product development, machinery development, evolving of environment friendly technology etc. Innovative R&D on coir are carried out under the Board by the two research institutes; the Central Coir Research Institute, Kalavoor and Central Institute of Coir Technology, Bangalore. The Central Coir Research Institute, Alleppey was established in 1959 and the Central Institute of Coir Technology, Bangalore in 1980. Whereas CCRI, Kalavoor concentrates on research concerning both the white and brown fibre sectors, CICT, Bangalore confines to the brown fibre sector. For the coming years the Board has lined up a host of promotional activities. Product based marketing missions will be sent to selected potential markets abroad besides undertaking generic publicity through selected trade magazines. Participation in more international exhibitions is another area for pushing exports. The exporters are encouraged for better utilization of provisions under the Export Market Development Assistance Scheme.

This helps to boost existing markets as well as explore new ones. The results of the effort made by the Board had seen record achievements in export and domestic markets during 2010-11 onwards. The Coir and Coir Products are exported to about 116 countries all over the world. Major coir importing countries are Republic of China, USA, Netherlands, UK, South Korea, Italy, Spain, Australia, Germany, France, Canada etc.

The activities of the Board for Export Market Promotion include participation in international exhibitions, Buyer 270

ANCHOR INDIA coir

Seller Meets, organizing delegations, participation in seminars & conferences, publicity abroad, providing assistance under Export Market Development Assistance Scheme, presentation of Coir Industry Awards etc. Besides, the Board facilitates the exporting community on various trade related matters including availing the benefits under various schemes like Foreign Trade Policy, Duty Draw Back Scheme of the Govt. of India, Registration as Exporter etc.

Coir Udyami Yojana is the one and only credit linked subsidy scheme in the Coir Sector with a funding pattern of 40% of the project cost as Government of India Subsidy, 55% as Bank Credit and 5% as beneficiary contribution. The Scheme would cover any coir project with project cost upto Rs.10 lakhs plus working capital, which shall not exceed 25% of the project cost. The working capital shall not be considered for subsidy. The Scheme is open to individuals, Companies, Self Help Groups, Non Governmental Organizations, Institutions registered under Societies’ Registration Act 1860, Production Co-operative Societies, Joint Liability Groups and Charitable Trusts. The Scheme also provides for marketing support assistance to the beneficiaries, for marketing their products, through the Marketing Consortia established by the beneficiaries. SFURTI (Scheme of Fund for Regeneration of Traditional Industries) aims to make traditional industries more productive and competitive and to facilitate their sustainable development with all its existing components like replacement of equipments, setting up of common facility Centers, support for development of new products, designs, packaging, market promotion, capacity building activities etc. The Board has successfully implemented 25 coir clusters during the 1st phase and has started implementation in 20 coir clusters during the 2nd phase.

These clusters are from various coir producing states viz.

Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, Gujarat, Goa, West Bengal, North East Region, A&N Islands and Lakshadweep. For more information: Coir Board, M G Road, Kochi - 682 016, Tel: +91 484 2351807, 2351788, Fax: +91 484 2370034, Toll free: 1800 425 9091, Email: info@coirboard.org, Web: www.coirboard.gov.in