Anchor India 2022

Contents Banks

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185

Coconut

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241

Coffee

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251

Coir

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263

Dream Makers

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203

Marine Resources

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231

Medical Tourism

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015

Te a

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257

P C Chambers, Ashirbhavan Lane Kacheripady, Kochi - 682 018 00 91 484 2391023, 4051532 mail@infokerala.in www.infokerala.in Managing Editor Prasanth Valamkudiyil Editor Biju Mathew Associate Editors Maya Menon R. Vishnu Raj Joseph Mathew K.C. Ramesh Asif Uzman Craft Sijoy Fernandez Photos Jeny Ambooken Coir Board MPEDA Business Associates Cyriac Antony 4/32 Thomas Street, St. Albans, VIC 3021 Australia, 00 61 423749246 Aju Mathew 9/192 St SW, Bothell, WA - 98012 United States, 001 425 275 2664 Fifteenth Edition 2022, Anchor India, Printed & Published by Prasanth Kumar V.T. on behalf of Info Kerala Communications Pvt. Ltd. Editor: P.M. Biju, Printed at Viani Printings Ernakulam. Vol No. 1, March 2022, Reg No. M6 / 31925 / 06, Issue No. 15 Price Rs. 499/- Overseas US $ 40 Information has been obtained from sources belived to be reliable, but its accuracy, completeness and the opinions based thereon are not guaranteed. As every effort is made to provide accurate information in this publication, we would appreciate it if readers would call our attention to any errors that may occur by communicating with Info Kerala Communications Pvt. Ltd. to this number 0484 2391023 or at our address.

I S B N 93- 917600- 7- 6

Preface India, bounded by the majestic Himalayan ranges in the North and edged by an endless stretch of golden beaches, is the land of hoary tradition and cultural diverse. Vivid kaleidoscope of landscapes, glorious historical sites and royal cities, misty mountain hideaways, colourful people, rich civilizations and festivities craft India Incredible. The delightful South India where Indian heritage is more intact has much to offer to this ancient tradition.

Humankind’s medical odysseys in search of destinations of heavenly healing have a long history. In the modern age, man wanted to move around as he wanted to see places which had been alien to him hitherto. India is one of the prime places to fulfill the natural instinct of man to move from one place to another and get unperturbed. Now, he is exploring places not only for satiating his thirst for seeing newer lands alone but people travel across the globe in search of health destinations as well. With the most sought after professionals and excellent network of hospitals India is becoming the very hot medical tourism destination in the world.

As in the magnificent past, nowadays India is extremely renowned for its coir, coconut, marine resources, tea and coffee. The financial institutions are playing an important role in the growth of the country.

This great historical soil turns out to be an abode of investment.

The prime place is specified to real estate. Real estate is akin to a gold mine. In times of misery, it will yield gold.

And, we are equipped for you with some illuminations which enhance her significance in the world map. Anchor India depicts the most vibrant Indian scenario of medical tourism, banks, coir, coconut, coffee, tea, marine resources, space making and space makers along with amazing tourism maturity of the country.

Editor

Advisory Board Padmashri Dr. Philip Augustine Director, Center of Excellence in Gastrointestinal Sciences, Rajagiri Hospital V.I. Mathew Director, India Operations, Lulu International Exchange LLC Leagal Advisors Adv. Tony Chacko Adv. Binu Zacharia sincere thanks to our associates and benefactors who guided and encouraged us for this venture

Prevention and treatment of disease have a pre-historic origin, an origin that cannot be pinpointed. Injuries, the pain that results from them as well as those which came apparently without any cause must have persuaded the early man to look for things that would bring relief. By trial and error, they found certain plants and other substances 016 ANCHOR INDIA medical tourism

in nature that helped them in many ways. Some could be used as food, others were poisonous; some had medicinal qualities and others could be used for relieving the pain.

Those who studied this later identified diseases and decided on cures for each. This must have been the beginning of medical care.But it is not easy to make

conclusive statements about it as unwritten history is not easy to analyze and interpret. But lots of valuable information has been gathered from drawings, remains of bones, and old surgical instruments used by early men.

The practice still exists in the form of Folk Medicine.

Healing involves transformation to a new sense of 018 ANCHOR INDIA medical tourism

wholeness. Every human being seeks this and has been on the quest for the best system from the very beginning of mankind. Medicines had preceded treatment as people knew what plants could be used to relieve pain, which was the worst enemy of man. The knowledge was passed from man to man, rather from woman to woman and they

depended on what was locally available, whether they were leaves, barks, flowers, stones, powders, or parts of animal bodies. Early man could not have regarded disease and death as inevitable natural occurrences. Those that affected man now and then and could be alleviated through the use of the herbs and other natural products did not worry him much. But those that affected only a few and could not be cured terrified him and so he ascribed 020 ANCHOR INDIA medical tourism

them to supernatural powers. Spells cast by enemies, visitations by demons, and ire of an offended God were some of the causes for these mishaps. They had to be exorcised through incantations, some potent drinks, or by sucking it out of the body. There was even the method of trepanning in which a hole was made in the skull to allow the disease to escape. Skulls with such holes discovered from prehistoric times show signs of healing and the

survival of the patient. As the nomads settled down the division of labour came into existence and some people chose to practice the art of healing from a fixed place.

Thus, the concept of a hospital and a medical college came into being. In those days magic and religion also played a

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role in healing. The administration of a plant extract was followed by incantations, dancing, and the creation of a special atmosphere that is adopted by magicians even today. The healers of those days were medicine men or sorcerers known generally as witch doctors. These

methods to please the Gods led to a group of men who believed that they could affect cures. So, offerings to God, wearing amulets, and casting spells became popular methods of healing. Even today the use of charms and talismans is followed by even the most advanced of societies. These primitive physicians showed their wisdom by treating the whole person, soul, and body. Even when 024 ANCHOR INDIA medical tourism

the treatment could make no physical effect, it could make the patient feel better as both the healer and the patient believed in the efficacy of the practice. The invention of writing marked the arrival of recorded history. Clay tablets with cuneiform signs used by physicians of ancient Mesopotamia have been unearthed. The Greek historian Herodotus describes how every Babylonian was an

amateur doctor and it was the custom to lay the sick in the street so that anyone passing by might offer advice. The preservation of bodies as mummies in Egypt has revealed some of the diseases that people suffered from in those days like arthritis, tuberculosis of the bone, gout, tooth decay, bladder stones, and gallstones. The healers became the prototypes of modern doctors. For long people had to 026 ANCHOR INDIA medical tourism

be satisfied with whatever medical help was available in the place where they stayed. But as the world advanced and communication between people improved, they came to know of better facilities available at different places.

Since heavenly intervention in the well-being of man had been deep-rooted, many places also became associated with miracle cures. Ancient history talks about God

Asclepius whose power of healing was sought by many at Epidauria. People visited spas that boasted of healthgiving waters. Seaside resorts came up in Europe mainly on the belief that sea air and seawater were beneficial to health. The National Parks of the United States were originally spas with mineral waters. These attracted lots of people. Tuberculosis patients from the colder climates of Europe went to the warmer parts of the United States to 028 ANCHOR INDIA medical tourism

get cured. There was a constant flow of spiritual seekers as well as those who wanted to benefit from alternative sources of medical practices. Students from countries like India have gone to European Universities for education for a long time. Many of them stayed back there to work.

Most of them came home carrying with them not only what they had studied but also what they had imbibed of the culture, tradition, and practices of these countries. Modern

medicine is closely associated with the name of Hippocrates. The works attributed to him show the change in the concept of diseases from supernatural to natural phenomena. Doctors started looking for physical causes 030 ANCHOR INDIA medical tourism

for illnesses. Some of his works were used as textbooks eve up to the 19th century. His comments on diseases and symptoms remain valid even today. He laid stress on diet and the minimum use of drugs. The greatest legacy of

Hippocrates is the charter of medical conduct embodied in the Hippocratic Oath which has been adopted by physicians since his time.

Health Tourism People have been, for centuries, travelling for health, healing, and well-being to the ancient shrines and 032 ANCHOR INDIA medical tourism

temples. Tourism is one of the major industries in almost all the countries in the world today. Surgery and medical care have now been added to existing attractions of the tourism industry along with the sun, sand, hills, mountains, and monuments. Health Tourism consists of patients travelling to other countries to get medical treatment or assistance. It can be subdivided into medical

tourism, wellness tourism, and spa tourism. Health Tourism is organized travel outside one’s local environment for the maintenance, enhancement, or restoration of the individual well-being in mind and body. It has three main categories of treatment: non-invasive, diagnostic, and 034 ANCHOR INDIA medical tourism

invasive. Within these three categories are various specialized treatments and surgeries like dental, eye, cancer, spinal fusion, cardiac, cosmetic, reproductive, and orthopedic. At one time, advanced healthcare was available only in developed countries. So, people who

could afford the cost went to Europe and America for treatment. But with globalization, this has changed. Even developing countries have entered the world market, especially in health care. This has happened because for the first time it was clubbed with tourism. India, Thailand, Jordan, Malaysia, and South Africa have much to offer in this field. It contributes a lot to the private health care organizations as well as boosting the GDP. Market statistics estimate that worldwide, the medical tourism market is growing at a rate of 15-25% year on year. Medical tourism is a rich and fast-growing healthcare service industry worldwide, where patients travel overseas to other developing or developed countries for the enhancement or restoration of the individual’s health through medical intervention. People are becoming more aware of their health needs and well-being. Today a growing number of medical tourists from developed countries such as the UK, USA, Australia, Canada, and Europe are travelling abroad to developing countries like India, Poland, Thailand, Mexico, Costa Rica, and Malaysia, with the main objective of obtaining immediate health care, in terms of diagnostic treatment, non-invasive or invasive surgery combined with a vacation. This trend is spreading fast due to high insurance and surgical cost, long waiting lists, non-availability of certain treatments due to regulation in developed countries, and lack of medical treatment or facilities in developing poor countries. Thailand, India, Singapore, and Mexico are among the preferred options in terms of a value in cost, little to no waiting period, state-of-the-art medical treatment and facilities, qualified surgeons, English language proficiency, cultural affinity, exotic destinations, and above all international accreditation of the medical facilities and highly qualified medical professional doctors, nurses and hospital management support staff.

Most of the advanced countries in the world today have excellent healthcare facilities. Canada leads the table with Denmark, Sweden, Norway, Germany, the United Kingdom, Japan, and Australia following close behind. Still

the cost and the waiting period to meet the specialist and get the required treatment to persuade patients to travel out of the country. One reason for the steady arrival of foreign patients from the UK to India is that the British NHS (National Health Service) is heavily burdened. The very fact that the Indian costs are only 1/6th of the UK, attracts the lower and middle-income groups to India.

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Meanwhile, in the US the cost of medical treatment is so high that only 10% can afford the costs, while Indian costs are only 1/10th. This has led to a global phenomenon of health tourism. Tourism till recently was a word associated with travelling to unknown places to see the beauty of the world. But today it also refers to the journey in search of better care.

Healthcare in Ancient India India has a long and illustrious history in the practice of medicine. Its earliest concepts are set out in the sacred writings of the Vedas, especially in the Atharvaveda, which may date as far back as the 2nd millennium BCE. The Vedas are rich in practices for the treatment of diseases and charms for the expulsion of the demons traditionally supposed to cause diseases. The chief conditions mentioned are fever, cough, consumption, diarrhea, edema, abscesses, seizures, tumours, and skin diseases (including leprosy). The golden age of Indian medicine, from 800 BCE 040 ANCHOR INDIA medical tourism

until about 1000 CE, was marked especially by the production of the medical treatises known as the CharakaSamhita and Sushruta-Samhita, attributed respectively to Charaka, a physician, and Sushruta, a surgeon. Estimates place the Charaka-Samhita in its present form as dating from the 1st century CE, although there were earlier versions.

The Sushruta-Samhita probably originated in the last centuries BCE and had become fixed in its present form by the 7th century CE. The Ashtanga Hridaya translates to ‘the essence of eight sections’ that Ayurveda is divided into, and is considered one among the finest texts on the

subject. It is said to have been written by the great Sage Vagbhata and is chronologically placed after the publication of the Charaka Samhita and the Susruta Samhita.

Sushrutha who lived in the 6th or 7th century is considered 042 ANCHOR INDIA medical tourism

the Father of Indian Medicine and the Father of Indian Surgery. He invented and developed the practice of surgery.

Sushruta Samhita is considered to be the oldest text in plastic surgery in the world. Because Hindus were

prohibited by their religion from cutting the dead body, their knowledge of anatomy was limited. The SushrutaSamhita recommends that a body be placed in a basket and sunk in a river for seven days. On its removal, the parts could be easily separated without cutting. As a result of these methods, the emphasis in Hindu anatomy was given first to the bones and then to the muscles, ligaments, and joints. The nerves, blood vessels, and internal organs were very imperfectly known. The Hindus believed that the 044 ANCHOR INDIA medical tourism

body contains three elementary substances, microcosmic representatives of the three divine universal forces, which they called spirit (air), phlegm, and bile. Health depends on the normal balance of these three elementary substances. The seven primary constituents of the body plasma, blood, muscle, fat, bone, bone marrow, and reproductive fluid - are produced by the action of the elementary substances. Sushrutha attracted several disciples and they were required to study for six years

before they began treatment on their own. They were required to take an oath to the effect that they would devote themselves to healing and do no harm to others.

This preceded the Hippocratic Oath of Greece which the modern students of medicine take before starting their work of healing.

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Modern India as a Place for Treatment In the field of medicine people in the developed countries are familiar with Indian professionals as a large number of doctors, nurses and Para medicals have been working there for long years. So, when there was a need to look for an alternative place for seeking treatment India became

a natural choice. India had a strong base in traditional medicine from ancient times. With the arrival of the British many modern hospitals were started all over the country.

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The Christian Missionaries were responsible for the running of the majority of the hospitals. After independence, a large number of Government Hospitals were established. The

number of private hospitals also increased considerably.

With liberalization, health care also became an enterprise bringing in corporate and professionals into the field. This 050 ANCHOR INDIA medical tourism

started the inflow of people from other countries seeking specialized treatment in India. The hospitals were well equipped, the doctors and nurses were well qualified and

the cost of treatment was much less than in most other countries. This process is being facilitated by the corporate 052 ANCHOR INDIA medical tourism

sector involved in medical care as well as the tourism industry, both private and public. It can be described in

terms of pampering and wellness, which involves offering people an experience that makes them feel good. Growing purchasing power and greater realization about the benefits of healthy living have created a vast market for the health tourism industry in the recent past. Today India is one of the most popular destinations for medical tourists.

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Healthcare in India Today Healthcare is one of India’s largest sectors, both in terms of revenue and employment. It is a complex structure with hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance, and medical equipment. It is strengthening itself with coverage,

services, and increasing expenditure by public as well private players. The Indian healthcare system is divided into two major components public sector and the private sector. The Government, i.e., the public healthcare system focuses on providing basic healthcare facilities in the form of primary healthcare centers (PHCs) in rural areas. It also runs Government hospitals in cities and towns along with Medical Colleges. India has a universal healthcare model that leaves the responsibility with the states. It is mainly free but contributory in some cases. The government spends about 1.23 % of the GDP on healthcare. The Constitution of India enjoins every state to raise the level of nutrition and the standard of living of the people and considers the improvement in public health as one of its primary duties. Since 2014, the public healthcare system has been revamped with the introduction of the National Health Assurance Mission, which is to provide all citizens with free drugs, diagnostic treatments, and insurance for serious ailments. In 2018 the Ayushman Bharat Scheme was announced which seeks to offer to cover up to five lakhs to 40% of the vulnerable families in the country. The private sector provides a majority of secondary, tertiary, and quaternary care institutions with a major concentration in metros and bigger towns and cities. Since 2005, major additions to healthcare in the country have been in the private sector or partnerships with private bodies. Today almost 58% of the hospitals, 29% of the beds, and 81% of the doctors are in the private sector. The private hospitals cater to 70% of households in the urban areas and 63% in the rural areas. Medical tourism is a predominant niche market and of special interest within the tourism segment and the globalized health care service industry. This industry is promoted by the government, the private corporate sector involved in medical care, and the tourism industry. India has the advantage in its large pool of welltrained medical professionals. India is also costcompetitive compared to other nations in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe.

Impact of COVID-19 Like any other country, India also has to face the challenges thrown by the unprecedented incident of Covid 19. This has affected all sectors but most significant has been the effect on the health care sector as it has to be in the forefront at this medical casualty that affected the whole 058 ANCHOR INDIA medical tourism

world. Millions of people have been infected by COVID 19 globally. Despite the implementation of lockdown measures including travel bans in India and worldwide, there has been an increasing incidence of COVID 19. The number continues to rise as lockdown measures had to be relaxed in the long term; the government will have to

re-evaluate and drastically improve upon the funding in public healthcare and infrastructure. The manpower crisis plaguing the healthcare sector has to be managed with efficient and targeted vocational training. Instead of disease management, health management and prevention 060 ANCHOR INDIA medical tourism

will become the norm, as the general well-being of the insured population through medication management and self-care enablement will gain importance. V irtual consultations by healthcare professionals will become the mainstream care delivery model post-pandemic. Robotics

that promoted social distancing will make a comeback.

Insurance and customer service, both will emerge as key factors. The governments of the states and the Union Government have initiated many programmes to effectively 062 ANCHOR INDIA medical tourism

contain the spread and have been acclaimed as more successful than in many of the developed countries of the world. Even by December 14, 2020, eSanjeevani telemedicine service of the Health Ministry crossed 1

million (10 lakh) teleconsultations, since its launch, enabling patient-to-doctor consultations from the confines of their home, as well as doctor-to-doctor consultations.

Allocation for Healthcare in Budget 2022 The health sector has been allocated Rs 86200.65 crore in the Union Budget, a hike of 16 percent over Rs 73,931 crore 064 ANCHOR INDIA medical tourism

in 2021-22, with the government also announcing a National Tele Mental Health Programme and roll out of an open platform for the National Digital Health Ecosystem. Out of Rs 86200.65 crore, Rs 83,000 crore have been allocated to the Department of Health and Family Welfare while Rs 3200 crore have been allocated to the Department of Health Research. The budget allocation for central sector schemes

and projects has been increased from Rs 10,566 crore to Rs 15,163 crore. Among these central sector schemes, the budget allocation for the Pradhan Mantri Swasthya Suraksha 066 ANCHOR INDIA medical tourism

Yojana has been increased from Rs 70,000 crore to Rs 10,000 crore. The allocation for National Digital Health Mission – NHM has been increased from Rs 30 crore to Rs 200 crore.

India Healthcare Tourism.com The government of India, the Ministry of Health and Family Welfare and the Ministry of Tourism are working hard to make India a more prominent medical destination. For this purpose, a medical visa (M-visa) has been introduced, which allows a medical tourist to be in India for a specific period. The website www.indiahealthcaretourism.com helps medical tourists find the medical facilitators and all details about travel regulations which will be of great help to those who seek treatment in India. It works with the Services Export Promotion Council under the Ministry of Commerce of the Government of India. The number of medical visas issued by India has been rising steadily according to data presented by the home affairs ministry.

The government ’s support for medical tourism is appreciated. Various medical areas are sought after in India. When it comes to cosmetic surgeries, doctors are surely doing great work in India. We get patients from Afghanistan, Uzbekistan, Bangladesh, Kuwait, UAE, Mauritius, Maldives, Turkey etc. And the numbers are surely on the rise annually. The ministry of tourism has recently released revised guidelines for the promotion of wellness and medical as a niche tourism product. As per the guidelines, the ministry offers financial support to accredited Medical and Wellness Tourism Service Providers, Chambers of Commerce, and other organisations as Marketing Development Assistance for Publicity, organising workshops, events, seminars, and for organising Wellness and Medical Tourism Promotion shows. There is also a growing demand for Indian medical talent and know-how in places that are lacking in advanced medical infrastructure and several institutions in African countries are approaching India to help them set up and run hospitals, both as advisors as well as O&M partners.

This is adding to the ‘exports’ bucket, according to the CII report. India now has a simplified e-medical visa facility that allows three visits to the country. The government is trying to address more issues in the time to come, such as standardization and accreditation of services.

Why Choose India?

Reduced cost, availability of the latest medical technologies and compliance with international standards, service of doctors trained in the west, especially in the US and the UK and the availability of people at all levels who are fluent in English are some of the factors that attract patients to 070 ANCHOR INDIA medical tourism

come to India for treatment. It is estimated that compared to the United States and the United Kingdom, costs for treatment in India may be one-tenth less. Patients generally have been coming to India for availing alternative medicine. There are many accredited agents to arrange all that the patient may need while in India.

This includes arranged airport pick up, stay in a suite, interpreter services, home cuisine, home cable channels, and visits to local tourist spots. Major hospitals in Chennai, Mumbai, Hyderabad, New Delhi, Bangalore, Coimbatore, Kochi, Kozhikode, and Trivandrum have been recording 7% to 12% patient flow from neighboring and Southeast Asian 072 ANCHOR INDIA medical tourism

countries. The quality of treatment at these places is the best in the world at around 10% of the cost elsewhere. The major treatments attracting foreign patients to India include Bone marrow transplant, Cosmetic Surgery, Dialysis, and Kidney transplant, Gynecology& Obstetrics, Joint Replacement Surgery, Neurosurgery & Trauma Surgery,

Osteoporosis, Preventive Health Care, Refractive Surgery, Vascular Surgery, Cardiac Care, Nuclear Medicine, and Urology.

Medical Professionals in India Irrespective of all other advantages, no patient would travel to another part if the quality of treatment is not on par with the best. This is ensured in India with more than 30 JCI accredited hospitals. The best doctor-hospital combination is also available here. The hospitals also arrange for the recuperation period to be spent in the hospitals themselves or other places chosen and approved by the hospitals. India’s strength lies in the skill of the doctors, the caliber of the nurses, and the state-ofthe-art infrastructure. The majority of the doctors working in major hospitals here have international qualifications.

This adds to the acceptance of these doctors by the patients from abroad. The comfort levels of these patients while interacting with these professionals will also be better.

As Indian doctors have been holding high positions in hospitals and medical schools all over the world for a long time, the patients coming from abroad are ready to trust the doctors and other medical professionals in India.

Steps Taken by Ministry of Tourism India’s market for medical tourism is expected to touch a new high according to reports released by the Federation of Indian Chambers of Commerce and Industry (FICCI) and Ernst & Young. The rising cost of health care in developed countries such as the US and the UK will make India an affordable alternative in the coming years. The report also noted that the country is one of the preferred destinations for Medical Value Travel (MVT) as it occupies the fifth position among 41 major medical tourism destinations, as per the Medical Tourism Index Overall ranking, 2016.

Chennai attracts nearly 15 percent of the incoming foreign patients while Kerala handles around 5 percent to 7 percent. India hosts around five lakh medical value travellers annually from different source countries. Major

markets for India are the South-East Asian countries, the Middle-East, Africa, and SAARC countries. More than 50 percent of medical travellers coming into India are from Bangladesh. The Ministry of Tourism has taken several steps to promote India as a Medical and Health Tourism Destination.

Indian Healthcare Federation, a Non-Governmental organization affiliated to the Confederation of Indian Industry, on advice by the Government, has prepared a guide on select Indian hospitals of the country for health tourism. It has been placed on the Website of the Ministry of Tourism.

Brochure, CDs, and other publicity materials to promote Medical and Health tourism have been produced by the Ministry of Tourism and have been widely circulated for publicity in target markets. Medical and health tourism has been specifically promoted at various international platforms such as World Travel Mart, London, and ITP Berlin.

Guidelines for accreditation of Ayurvedic and Panchakarma Centres have been circulated to all State Governments for implementation. These have been placed on the website of the Ministry of Tourism. Yoga/Ayurveda/Wellness has been promoted over the last two years in print, electronic, internet, and outdoor medium under the Ministry of Tourism’s “Incredible India Campaign’’. Brochures & CDs on the Body, Mind, and Soul covering the traditional system of medicine have been produced and circulated extensively by the Ministry of Tourism.

Private Sector Participation in Medical Tourism Public-private partnerships will enhance the competitive advantage of the medical tourism industry. It will provide viable and alternative delivery of healthcare and medical tourism infrastructure facilities and value for money medical treatment to not only the foreign patients but also to the local community. Public sector, private hospitals and diagnostic clinics, pharmaceutical companies, business organizations, and international medical service accrediting bodies, medical educational and research institutions along with World Medical Tourism Associations,

World Tourism Organization (WTO), World Travel and Tourism Council (WTTC), and Asia Pacific Tourism Association (PATA) 078 ANCHOR INDIA medical tourism

are all part of this widespread network. It can be argued that for sustainable long term growth of the medical tourism

industry efficiently and effectively, public and private sector partnerships are essential between the various key stakeholders from the supply side for providing on one hand attractive, safe, secure medical facilities and surgical procedures which are accredited, efficient, effective, equitable and good quality of health care service to the medical tourists, and on the other hand, a medical tourism industry this is economical, socially responsible and environmentally sustainable. Various international medical tourism accreditation bodies such as the International Society of Quality in Health Care (ISQUAH) has approved India’s accreditation process along with the National Accreditation Board for Hospitals (NABH) certification body of the Indian Government. Indian National Health Policy, states that “the treatment of foreign patients/expatriates is legally an “export” and the same is eligible for all fiscal incentives extended to export earnings”. The government of India and the various State level governments in India have also realized the positive economic and social benefit of medical tourism on the economy. Since the eleventh five-year plan the government has promoted India as a “Global Health Destination” (GOI 2008), providing world class-high-tech medical treatment at low cost. Various policy initiatives were introduced to make medical tourism a development strategy. For example, since 2003, special medical tourism visa (M-V isa), along with Medical Escort Visa (MX) for an accompanying relative travelling with the patient to India for medical care was introduced, 100% foreign direct investment in medical infrastructure, research and development, fiscal incentives for businesses involved in medical service export sector, government-sponsored annual international medical tourism trade expos, promoting pharmaceutical stem cell medical research, well-developed internet online-medical tourism websites and above all emphasis on JCI accreditation for quality control, to build confidence in the potential medical tourists to ensure standards regarding the quality of hospitals, health care, and medical 080 ANCHOR INDIA medical tourism

ethics. Hospitals are actively seeking foreign partners to promote medical tourism to collaborate and cooperate with tour operators such as Thomas Cook and others in the hospitality and resort business and accrediting bodies.

Steps are taken to connect the patient and the caregiver.

Health care specialists should be more visible on social media platforms with blog spots that describe the facilities they provide. Keeping in touch with the major providers in the tourist circle will also help in the facilities getting noticed. The Government can develop platforms like Incredible India for the promotion of specific niches also.

Why do Patients Come to India for Treatment?

The health sector in the United Kingdom conducted a survey to find the reasons for the English seeking medical assistance from other countries. Most of the hospitals in the UK come under the government department of the National Health Service (NHS). The network of hospitals under NHS provides the most advanced health care to the citizens of the UK. Yet, the number of citizens seeking medical aid in other countries is on the rise. The questionnaire given to those who took part in the survey had been prepared in a manner that gets at even the minutest reasons which have forced the health tourists from the country to seek other destinations. Around 90 percent of the participants gave prime importance to accommodation facilities, cleanliness, and communication facilities in the hospital. Aspects like the expertise of the doctors took a back seat. They want not only proper medication but cosy atmosphere as well. Rising to the expectations, many of the hospitals in South India which are up to the mark in offering medical services are now catching up with international standards in hospitality facilities in their institutions.

Developed Infrastructure Most of the hospitals in India provide good infrastructure comparable to that available in developed countries. The medical professionals who have been trained and have

been working in these countries have brought their experience as well as the memory of the facilities available there for the treatment and put them into reality here.

This makes the foreign patients feel comfortable though they are in a strange country.

International Connectivity Southern India has no dearth of international airports to facilitate the arrival of health tourists from abroad to any of the states within. A tourist arriving here by air can reach any of the locations in these southern states with just a couple of hours drive from the nearest international airport. Easy accessibility is the most important factor for the growth of tourism. Earlier, the costs to cities in these states from other Indian cities like Delhi were as high as the fares to destinations in the South-East and MiddleEast. But the situation has changed for the good thanks to the Open Sky Policy and the emergence of budget airlines in the country. Well-connected roads and rail aid comfortable and low prized travel throughout the region.

More and more international airlines are vying with each other to have connections to these South Indian states.

The Communication Skill One of the major difficulties faced by a patient who comes to another country is the inability to understand the local language. But English which is the most used universal language becomes the most trusted one in South India as most of the people especially in a specialized field like medicine use it. Despite India’s diversity of languages, English is an official language and is widely spoken by most people and almost universally by medical professionals. In Noida, which is fast emerging as a hotspot for medical tourism, a number of hospitals have hired language translators to make patients from Balkan and African countries feel more comfortable while at the same time helping in the facilitation of their treatment. While several hospitals in India provide medical tourism services, the field is dominated by private hospitals which have dedicated extensive resources.

Special Features of the Southern States of India Kerala, Tamil Nadu and Karnataka have very good facilities for medical care. The specialty hospitals, clinics and health centres that can compete with the best of their type anywhere in the world are the hallmarks of the south Indian healthcare system. The culture and behavior of the people of these states also make it attractive for those who come from outside. The patients can be assured of the best of healthcare in the most spectacular locations.

The best testimony for the care that is offered here is the steady increase in the number of patients who come here year after year. This is especially true of those who come from the Gulf countries. For thousands of years, the south 084 ANCHOR INDIA medical tourism

Indian states and the Gulf States have had close ties in trade and commerce. Added to that is the high percentage of people from these states who have been working in the Gulf countries for decades. Many professionals from the medical field have also been in service in the Gulf countries and this has given an assurance that the care the patients get here will certainly be better. While advising their patients for better medical aid, most of the medical practitioners in Gulf countries ask them to go to South India, thanks to their faith in the healthcare system here.

Professionalism There are many reasons why foreign patients choose South India states one is the professionalism exhibited by the

medical and other professionals here. South Indian states have been keeping up with the international standards in education and healthcare for decades. Internationally, the medical fraternity from South India is among the most sought-after professionals. The ever-growing number of doctors, nurses, and paramedical staff working abroad testify to their caliber. According to reports, around 35 percent of doctors working in the United States are either Indians or those with Indian origins. Of them, South Indians constitute a great chunk. In Britain, around 80 percent of the doctors working in hospitals under the National Health Service (NHS), the network of hospitals run by the Government for the welfare of their citizens, are from India.

The number of South Indians among these Indian doctors is high. Middle-East also portrays a similar picture. Nurses and paramedical staff from South India also outnumber other overseas groups in many countries. These doctors get an opportunity to have hands-on experience in most modern techniques and innovations in the medical world.

When such doctors return home and join a hospital in South India after years of service in such countries, they also carry a treasure of experience with them. Besides the much-needed expertise, they are familiar with the attitudes and behavioral patterns of people from across the globe. This comes in handy for these doctors while treating patients from abroad. Being the backbone of the health care system in the country, those devoting their lives to services in the health sector here also have vast experience and caliber. Many of the doctors do have international stature. South Indian states are internationally renowned not only for a low birth rate and a high life span of people but also for the surgeons and physicians who carried out complex surgeries and other treatments elegantly.

Network of Hospitals Earlier, advanced healthcare was the monopoly of the developed countries. So, many people who could afford

the expenses went abroad for high-quality medical treatment. During the post-liberalization era, India has outsmarted many other countries so far as the advancement of science and technology is concerned. Medical science and healthcare services in the country have reached new peaks in the last decade. In healthcare, South India is often compared with the developed countries rather than other parts of the country. The excellent hospital network is of the utmost importance in attracting patients from other countries. Confederation of Indian Industry (CII) succeeded in bringing more hospitals under the umbrella of medical tourism. CII started medical tourism promotion in South India with several hospitals. These states have a number of hospitals that can compete with those in the developed countries and these hospitals are in a position to offer many consultancies under one roof with an ecofriendly environment. Joint Commission International (JCI), the authority certifying hospitals has accredited many hospitals in India. Many hospitals in South India are already accredited by National Accreditation Board for Hospitals and Health Care Providers (NABH). NABH is an institutional member of the International Society for Quality in Health Care as well as a member of its Board and Accreditation Council. NABH standards for hospitals have been approved by ISQua. International Society for Quality in Health Care (ISQua) is an international body that grants approval to Accreditation Bodies in the area of healthcare as the mark of equivalence of accreditation programme of member countries. The accreditation of NABH standards for hospitals authenticates that NABH standards are in consonance with the global benchmarks set by ISQua and thus hospitals accredited by NABH will have international recognition. NABH is also one of the founder members of the newly emerging Asian Society for Quality in Healthcare (ASQua). This initiative aims at strengthening Asian representation at the international level and improving the quality structure in healthcare.

The NABH standards for hospitals have been drafted by 088 ANCHOR INDIA medical tourism

the technical committee of NABH and contain a complete set of standards for the evaluation of facilities for granting accreditation. The standards provide a framework for quality assurance in treatment offered in the organizations Research and Development. A better medical facility was found to be a highly significant factor in foreign patients visiting South Indian hospitals. This is undoubtedly a reflection of the quality of the medical service offered by the service providers.

Specialisation The specialty hospitals are the mainstay of South India’s medical tourism. Many of the hospitals offer a complete package that includes consultancy with a medical specialist, diagnosis, appropriate medical treatment, preand post-operative care, and even arrangements for a family member or attendant to stay with the medical tourist. Specialty Hospitals in South India offer treatment in various medical specialties from specialized eye care centres to the brain and spinal surgery centres. Many of the specialty hospitals have faculty who have studied and worked abroad and have returned to India to teach and to build world-class medical infrastructure in India.

Specialties for which Kerala is now famous include Neurosurgery, Fertility Treatment, Transplant Surgery, Ophthalmology, and Orthopedic Treatment. Of late bariatric surgery and robotic surgery are gaining popularity and attracting patients from abroad.

Robotically assisted surgery was developed to overcome the limitations of minimally invasive surgery and to enhance the capabilities of surgeons performing open surgery. Robotic surgery is being increasingly preferred to open surgery or laparoscopic surgery for most gynecologyrelated operations including benign ovarian tumor, complex hysterectomy and fibroids in the uterus, lymph node dissection for uterine cancer& cervical cancer and severe endometriosis. Instead of using the surgery instruments by hand, robotic arms are used which are

controlled by efficient surgeons with the help of advanced computers. The surgeon controls these instruments and the camera from a console located in the operating room.

Placing his fingers into the master controls, he is able to operate all four arms of the da Vinci Si - the world’s most advanced surgical robot, simultaneously while looking through a stereoscopic high-definition monitor that literally places him inside the patient, giving him a better, more detailed 3-D view of the operating site than the human eye can provide. The ultimate effect is to give the surgeon unprecedented control in a minimally invasive environment. The patients can experience a number of benefits compared to open surgery, including less trauma on the body, minimal scarring, and faster recovery time. It is going to be interesting to see how Robotic surgery is going to shape up in south India in the coming years. With larger volumes and the increasing number of hospitals employing the technology, the expenses are to take a downward spiral. There are also several companies with medical robots in the pipeline and with their emergence, we would witness a paradigm shift in the market.

Cardiac Care: The doctors who have proven track records in the reputed heart care hospitals in the world add to the reputation of the hospitals here. Aortic stent grafting, angiography, angioplasty with contrast, angioplasty, angioplasty with medicated stent, carotid, coronary artery bypass surgery, double heart valve replacement, electrophysiology complex study (EPS), heart transplant (subject to brain dead donor availability, I.C.D. (Single, double, combo chamber) implantation, pacemaker (single, double chamber, biventricular), pediatric interventional cardiology, RF ablation, pediatric cardiac surgery (ASD, VSD), single heart valve replacement, and thoracic aortic aneurysm are some of the cardiac treatments offered by the hospitals in South India. In the case of coronary artery disease, diseases affecting the valves of the heart, diseases present from birth like holes in the heart or 090 ANCHOR INDIA medical tourism

blocks in the valves, mixing of blood inside the heart keyhole bypass surgery will be done. To minimize the risk factor, minimal invasive cardiac surgery is being preferred over normal keyhole bypass surgery. This method minimizes the risks like excess bleeding, possible brain problems like stroke, kidney dysfunction and increased chances of infection. Cardiac rehabilitation is another important healthcare service offered in hospitals in South India.

Cardiac rehabilitation programme help increases the functional ability of the person. The first of the four-phase programme is for those with the chance of cardiac problems. It is a preventive cardiology program in which normal persons are assessed for the risk factors of cardiac illness and they are prescribed an exercise program to keep their heart-healthy. The acute cardiac rehabilitation program will take care of the patient admitted to the hospital for a cardiac illness. The post-acute cardiac rehabilitation program is the most important phase of any cardiac illness. It is an exercise programme for a period of 8 weeks.

Neurosurgery: Damage to the brain or spinal cord as a result of an accident, epilepsy, removal of tumours of the brain or spinal cord, treatment for stroke and aneurysm are some of the cases which normally require neurosurgery. Surgery on the spine includes micro-discectomy, laminectomy, corpectomy and spinal fusion. Congenital diseases of the brain and spine, tumours of the brain, spine and the spinal cord, vascular diseases such as aneurysms and vascular malformations, regenerative disc and other spinal diseases, instrumentation of the spine and the craniovertebral junction, diseases of the pituitary gland, stereotactic surgery, surgery for epilepsy and movement disorders, stroke and haemorrhage in the brain and spinal cord, cortical basal ganglionic degeneration, epilepsy in adults with mental retardation, epilepsy in children with mental retardation are some other cases for which neurosurgery is being recommended. The surgery is being performed after conducting various tests for diagnosing

the disease properly. EMG (electromyogram) which tests the functioning of muscles and nerves, Nerve Conduction Velocity (NCV) which monitors the carriage of impulses through a nerve, Computerized Tomography Scan, Magnetic Resonance Imaging (MRI) Scan, Single Photon Emission Computed Tomography (SPECT), Interventional NeuroRadiology and Digital subtraction angiography are the major tests done for diagnosing diseases related to the nervous system.

Orthopedics: A number of orthopedic procedures such as hip and knee replacement, the Ilizarov technique, limb lengthening and Birmingham Hip resurfacing technique, can be safely done in South Indian Hospitals. Many hospitals specialize in the latest techniques and treatments such as minimal invasive surgery, cartilage and bone transplantation, spine surgery and limb sparing surgery. All kinds of musculoskeletal problems ranging from Arthritis to sports injuries, to complex broken bones, bone tumours and childhood conditions like scoliosis are treated most effectively. A wide range of spinal surgeries including fixation, stabilization and fusion are regularly undertaken.

Gynecology: These departments in most of the hospitals in South India offer world-class services. The hospitals have doctors, nurses and staff who have a lot of experience and expertise. They have proven records in handling any complicated cases. They have the advantage of advanced technology and state-of-the-art equipment. People from all across the world, especially from the Gulf countries come to South India seeking the services of gynecologists.

The facilities to detect gynecological disorders at an early stage and to prevent them are there in most of the hospitals. Those from the Gulf countries make a beeline to gynecology departments in the hospitals Kerala, Karnataka and Tamil Nadu. Though the citizens of the rich Gulf countries can afford the cost of treatment in the Western countries, they come to the South Indian States

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as the quality of treatment in the West and here are the same. Just like in other cases, low cost is the key factor that comes in favour of South Indian hospitals while a medical tourist chooses the hospital. The hospitals in South India have women check-up programmes designed to detect the earliest signs of disorders of the breast and the organs. Mammogram and a pap-smear of the cervix and an ultrasound of the pelvis are part of medical checkup for women. Most modern treatments for disorders like menstrual abnormalities, prolapse, fibroids and other tumours of the uterus and ovaries are available in these hospitals’ recanalization by microsurgery.

Oncology: Major hospitals in South India have oncology units with surgical oncology, medical and radiation therapy as well as the crucial Bone Marrow Transplantation (BMT).

The BMT unit with high-pressure HEPA filters has helped achieve a very high success rate in the various types of transplantation in these hospitals. Cord Blood Transplant and Mismatched Allogeneic Stem Cell Transplants are being performed successfully at a cost of one-tenth of what it does in the west. Special surgeons are available for individual organs. Plastic surgeons of repute provide treatment for head and neck cancer, breast cancer and other malignancies.

Transplant Surgery: As transplant surgeries are done when an organ of the patient fails, getting the surgeries done at the earliest is all the more important. So, the patients from western countries like the United Kingdom where they will have to wait a long for undergo the surgery come to South India. The hospitals in Kerala, Karnataka and Tamil Nadu where there are highly qualified and experienced doctors, trained supporting staff and most modern equipment offer treatment on a par with international standards at an affordable cost. The success rate of the transplant surgeries conducted in South India is another factor that attracts even foreigners to the hospitals in these states. Renal transplant surgery where

a kidney is transplanted into a recipient, liver transplant surgery, where part of a liver from a donor organ is transplanted into a recipient, corneal transplant for eye donation and bone marrow transplant used for treating leukemia are the important transplant cases Urology: Change in lifestyle, climate and long working hours have resulted in the increased number of urologic diseases. Hospitals in South India offer treatment for a wide range of diseases associated with the urinary tract.

Treatment is offered to cases like Laser Lithotripsy, Nephrectomy or Kidney Removal Surgery, Bladder Cancer Treatment, endopyelotomy, Endoscopic Prostate Surgery, Endoscopic Ureter lithotomy, Enlarged Prostate Treatment, Erectile Dysfunction Treatment, Extracorporeal Shock Wave Lithotripsy, Glomerulonephritis Treatment, Hydrocele Treatment, Kidney Stones Removal, Penis Enlargement, Percutaneous Nephrolithotomy, Peyronie’s disease treatment, Prostate Cancer Treatment, Prostatectomy, Renal Artery Stenosis Treatment, TURP Surgery, Urinary Incontinence Treatment, Uterine Cancer Treatment, Vasectomy and Vasectomy Reversal.

Ear, Nose and Throat: ENT Hospitals in the south of India are placed among the number one ENT hospitals in the world. Cochlear Implant for severely deaf children and adults, sinus endoscopy and Pediatric otorhinolaryngology are some of the cases to which treatment is offered by hospitals in South India. The diagnosis facilities like complete audiometric set-up, electronystagmography testing, Brain Stem Evoked Response Audiometry (BSERA) and Oto-Aciostic Emission (OAE) are available in these hospitals. Endoscopy used for reconstructive middle-ear surgery, surgery of the facial nerve, congenital ear anomalies, micro laryngeal surgery, surgery for snoring and sleep disorders, thyroplasty, septoplasty and septorhinoplasty, functional endoscopic sinus surgery, head and neck cancer surgeries, revision ear surgeries and phonosurgery.

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Cosmetic Treatment: Here an individual gets an opportunity to have a remake on the physical appearance of oneself according to his or her wish. Cosmetic surgeries can enhance one’s looks, persona, sensuality, physical appeal and thereby help in giving a boost to self-confidence. Once a person has undergone cosmetic surgery, that person will certainly feel more presentable and confident. Cosmetic surgery changes one’s appearance by altering parts of his or her body that function normally but make you unhappy.

Some people make physical changes through diet, exercise, and other lifestyle changes. Some prefer to undergo cosmetic surgery. The number of people resorting to cosmetic surgery for correcting the ‘wrong design’ of the body is growing worldwide. Sometimes the correction of even a minor cosmetic defect can make a major positive change, substantially increasing feelings of well-being and selfworth. Surveys conducted among those who underwent cosmetic surgeries show that it brought in a wholesome change in the person in a positive manner. Cosmetic surgery is the most sought-after treatment by medical tourists across the world. South India hosts a lot of institutions that cater to the needs of those who go for cosmetic surgeries. Facelift, forehead lift, fat injection/grafting, contour thread lift, double chin liposuction, cheek or chin implants, mole removal, scar revisions, facial laser resurfacing, facial rejuvenation, Botox rejuvenation, filler injections, upper eyelids, lower eyelids, rhinoplasty or nose job, nasal septum corrections, lip reduction, lip augmentation, prominent ear reshaping, split ear lobe repair, liposuction, laser hair removal, breast implants, breast lift/ mastopexy, breast reduction, male breast/ gynecomastia, breast reconstruction with flap, body contouring, abdominoplasty, liposuction-arms, waist, hips, thighs, legs and flanks, penile lengthening and penile thickening are some of the cosmetic treatments offered by the hospitals in South India. As in the case of other treatments, the cost for cosmetic surgeries is less in India compared to other countries, especially the developed countries. In South India, the cost of cosmetic surgeries is even lesser.

Dental Care: Dental specialist clinics in South India are equipped with state-of-the-art technology and competent doctors and supporting staff. Most of the dental tourism providers in these states offer worthwhile dental packages. Low cost and high quality, as in the case of other treatments, are the motive force for the dental tourists for selecting South India as their destination. These specialty centres focus on all areas of dentistry like bleaching, prosthesis on the implant, dental implants, vertical and horizontal bone grafting, gum grafting, gums treatment, palatal orthodontics, intra mouth dental scanning, smile designing, root canal, teeth whitening, extraction of normal or fractured teeth under local anesthesia, extraction of impacted wisdom teeth, ceramic caps without gold under microscopic control, maxillary surgery, dental bridges, porcelain, ceramic crowns, fluoride treatments for children, cosmetic dentistry, tooth contouring and reshaping and dental fillings. Dental tourism providers in South India offer cosmetic dentistry packages to enhance the looks of a person. Under cosmetic dentistry dental bonding, dental veneers, these custom-made mouldings made of porcelain or ceramic are perfect for spaces, chips, fractures, rotated or maligned teeth, distorted, or discolored teeth. Thanks to the modern technology and skills of the dentists in South India both the tourists and the Non-Resident Indians have made South India their favorite dental rehabilitation destination.

Infertility Treatment: If the infertility cases were few and far between a decade ago, now it has touched an alarming level. Medical sciences and its supportive mechanism have risen to the occasion. Giving a ray of hope for millions, infertility treatment has gone much ahead. Southern India also could catch up with the world standards in the branch.

Assisted Reproductive Technology (ART) is provided at specialized hospitals that offer Fertility Treatment in South India. The treatment programme includes medical checkups of the couple, to determine the physiological causes 096 ANCHOR INDIA medical tourism

of infertility. Once ascertained the cause, the appropriate assisted reproductive technique is prescribed. Advanced techniques such as GIFT (Gamete Intra Fallopian Transfer) and ZIFT (Zygote Intra Fallopian Transfer) are offered at well-equipped hospitals. It is the success saga of many of the infertility clinics in South India that attract more couples to seek the service in South India. The flow of domestic and international health tourists has been another reason for infertility clinics mushrooming in these states. Laparoscopic surgeries for ectopic pregnancies, ovarian cysts and tumors, tubal blocks and even hysterectomies are available. Disorders of ovulation, controlled ovarian stimulation, controlled ovarian stimulation, Intra-Uterine Insemination (IUI), IntraFallopian Tubal Insemination (IFI), In V itro Fertilization (IVF) and Gamete Intra-Fallopian Transfer (GIFT), Embryo Transfer (ET), Zygote Intra-Fallopian Transfer (ZIFT), sperm donation, freezing egg/oocyte donation, replacement of frozen embryos, full range of treatment of male infertility including micro-manipulation technology and- Intra Cytoplasmic Sperm Injection are the areas where infertility treatment focus on.

Traditional Methods of Healthcare There is another important factor that attracts people to come to India for the treatment of diseases as well as holistic wellness care. For this, the world has come to understand that Ayurveda, Yoga, Unani and the other ancient herbal care of the Indian sub-continent is the best.

India has been practicing these for generations and now with the attention of the world coming on to these systems, there has been a spurt of centers offering such treatment all over the country. Almost all resorts have a care center where Ayurvedic wellness programmers and yoga are offered to the visitors.

Ayurveda: Ayurveda is one of the oldest medical systems in the world having its origin in the Vedic period. Ayurveda means the life science, and it is concerned with holistic

healing. An Ayurvedic physician finds out what is wrong with his patient through the five senses. They find the pulse, test the urine and the stool, examine the tongue and the speech, touch the diseased body and decide through further examination of the breathing and the lethal points in the body. According to some reports, Ayurveda is used by 80% of people in India, either alone or in combination with other systems of medicine. There is a separate central government body to control the Indian systems of medicine and make it keep unanimity in practice at all places. The AYUSH, the Department of Ayurveda, Yoga, Unani and Homeopathy under the Ministry of Health and Family Welfare. Research is also undertaken under it through a network of research institutes. Ayurveda texts speak about the transmission of medical knowledge from the Gods to the sages and then to the physicians. It is believed that Dhanwantari, the Hindu God of medicine was born as a King of Varanasi and he taught the system to Sushruta and some other physicians. The Ayurvedic therapy is based on herbal compounds, minerals and some metals.

Ancient Ayurvedic texts also teach some surgical techniques like rhinoplasty, kidney stone removal, sutures and the extraction of foreign objects from the body.

According to the Ayurvedic system there are three elements named as vata, pitha and kapha described as doshas which through their imbalance in the body create diseases and bring healing when they are balanced.

There are eight divisions of the Ayurveda. They are Kayachikilsa, or general medicine, Kaumara-bhrtya or paediatrics, Salyatantra or surgery, Shalakyatantra or treatment for ear, nose and throat, Bhutavidya or mental health, Agadatantra or toxicology, Rasayantantra or tonics, and Vajikaranatantra or treatment for infertility. In treatment the Ayurvedic physicians consider physical existence, mental existence and personality as separate units but influencing one another. This holistic approach is adopted during diagnosis and treatment which forms the fundamental aspect of Ayurveda. Another unique concept 098 ANCHOR INDIA medical tourism

is that of channels in the body that transport fluids and these channels can be opened by a massage using medicated oils and fomentation. This treatment will help in opening up unhealthy or blocked channels which are the cause of some diseases. It also insists on a strict routine in waking, sleeping, working and meditation which is essential for good health. Hygiene includes regular bathing, cleaning the teeth, tongue skin and eyes.

Ayurveda is a traditional Indian therapy of holistic medicine principle derived from centuries of medical tradition in India. Under Ayurveda, original medicines are prepared and used. Availability of ayurvedic therapies can be used as a competitive factor by Indian hospitals in providing the medical tourism package. Ayurvedic treatments provide excellent preventive care and rejuvenation therapies. Ayurveda has become a synonym for Medical Tourism in Kerala and neighboring states.

There has been a spontaneous growth in South India, especially Kerala for Ayurveda, which has no competition in the whole world. By collective effort, the name Ayurveda got branded all over the world. In ancient India, every branch of science was developed abiding by nature’s rules.

So ancient Indian science and knowledge are extremely befitting for this age. Though they pursued the spiritual world, the saints in India longed for finding solutions to all the issues related to the material world as well. It was because they wanted to redress the grievances of the general public. They well knew that anybody who works for the common well-being can’t neglect the health of the public. When the Rishis or sages in India put their heads together to find out a system for solving the health problems, the result was Ayurveda. As the term Ayurveda denotes to the knowledge of life it’s not only a system to cure the disease but the regimen teaching us ways to achieve Perfect Health from diseased or abnormal conditions and guidelines to lead a life, both physical and mental, to attain the bliss of real life. Keen observation and study of nature including all kinds of life

in the world for hundreds of years could only have formulated such a life science which has a concrete basis in Indian philosophy and wide-reaching applicability in the life of all sorts. Since it is holistic, it approaches man as a whole and cares about man’s physical mental and spiritual health. It’s almost as old as mankind and at the same time as new as the modern man that no disease is there which is incurable or uncontrollable unless misled too much. The role of a physician is to understand the imbalance that happened to this dynamic equilibrium and to correct or give advice as to how can it be brought to the original state, whether with medicine or with changes in lifestyle. He studies the patient; not only the disease, with some special techniques and gives you some medicines and a lot of advice, after which you may feel healthier and no system upset. Though Doshas, Dhatus and Malas are equally important, Doshas have added dominance; because the human body and everything in it are influenced by doshas and maintenance of their balance will correct the defects of the other.

Prevention before Cure: The treatment in Ayurveda is classified mainly into two Samana and Sodhana. Samana is the pacifying way of treatment and sodhana roots out the disease from the body. Oral therapy and easier means of treatment are prescribed under Samana treatment. But Sodhana treatment is an extensive, time-consuming procedure to change a diseased man to the original healthy man. These are widely used all over India for patients with chronic illnesses. If done with special precautions, regular check-ups and extra care Sodhana treatments can work wonders and this is what happens in India, especially in South India, which attracts a lot of foreigners from all over the world to this small state. According to the ayurvedic principle, you are what you eat. So much significance is given to the food habits and lifestyle. Natural herbs are widely used as medicines. In fundamental principles of Ayurveda 5 basic elements are very important. The universe and anything in the universe are believed to be made of 100 ANCHOR INDIA medical tourism

these 5 elements - air, water, earth, fire and space. The quality and nature of everything varies according to the difference in the proportion of these elements. According to the dominance of these elements, each plant or mineral exhibits its own physical and chemical characteristics. This basic principle is made use of in the formulation of medicines in Ayurveda.

Panchakarma: Panchakarma is a name given to 5 main treatments, by which vitiated doshas are expelled from the body. They include Vamana (induced vomiting), V irechanam (Purgation), Asthapanam (enema with decoction), Anuvasanam (enema with oil) and Nasyam (Nasal application of oil). According to another school, both the enemas are included under the common title Vasti and the fifth one is Raktamoksham (Bloodletting).

The vitiated doshas, waste materials and toxins are expelled by panchakarma. But for the convenience of the complete expulsion, they are collected at particular sites by these pre-panchakarma process called Snehapanam (Oleation) and Swedanam (Steam bath). There are particular, prescribed procedures and steps by which these are carried out. Though the lessons and texts studied are the same, the system of treatment is entirely different and far more effective as well. These special methods of treatments that can be included in the pre and postpanchakarma procedures are Sarvangasnehadhara/ Pizhichil (oil bath), Shashtikapindaswedam (rice bundle massage), Patrapodala-swedam (leaf bundle massage) Sirodhara (head bath) etc.

Naturopathy: For healing all types of diseases, nature has its own remedies. This concept is the foundation stone of Naturopathy treatment. According to the method, the patient will have to follow a nature-friendly lifestyle. From food habits to sleeping, the patient will have to move in tandem with nature. Alcohol, smoking, chewing tobacco and the consumption of tea, coffee, and non-vegetarian foods are forbidden in all the centers. Children below

fifteen years of age are not allowed inside these centres nor are pregnant women. According to the naturopathy system, all healing powers are within one’s body. A person falls ill when he or she goes against Nature. Toxins, the cause of diseases are to be taken out from the body to cure the disease. A thorough rest, which includes fasting, is the most favorable condition in which an ailing body can purify and recoup itself. Yoga the medication programme acclaimed by the world is part of naturopathy.

Yoga is the main attraction for medical tourists.

Yoga: Infectious diseases were the greatest threat to human life till the discovery of antibiotics ad advances in modern medical technology. But now that position has been taken over by the lifestyle diseases. This affects everybody irrespective of region, gender, age and social class. This is mainly caused by the artificial elements included in the packaged food that has become popular, the work pressure, and disturbed sleep patterns. Yoga is effective in controlling all of these. It is inexpensive, relates to good habits and improves wellbeing. It can be practiced by people of all ages. They will benefit from better physical and mental fitness. This will certainly lead to lesser visits to any hospital and therefore reduce worries and expenses. It decreases stress anxiety and depression, it has the potential to improve cardiovascular health and reduces the retention of sugar which leads to diabetes. It is also helpful in decreasing inflammation, provides better physical fitness, improves sleep, and is associated with improved eating habits and lifestyle. The elderly people who have been practicing Yoga retain better balance and cognition. It enhances concentration in the young. Recognizing yoga’s potential to address mental global health crises and encourage a world-view of peace, sustainability and responsibility, Indian Prime Minister Narendra Modi proposed an international day of yoga to the General Assembly of the United Nations. 175 UN member states supported his resolution in record time, 102 ANCHOR INDIA medical tourism

with Secretary General publicly praising its promotion of “development and peace”. Secretary General also cited yoga’s role in helping the world research its 2030 Sustainable Development Agenda, for health and wellbeing around the world. Major governmental health services including the NHS in the United Kingdom and the NIH in the US have recommended yoga for various health conditions.

Siddha: Originated from the Dravidian culture Siddha system of medicine is the oldest traditional treatment system in the world. The Siddha which flourished in the period of Indus Valley Civilization is older than the treatment systems like acupuncture. The word Siddha comes from the word Siddhi which means attainment of a rare feat. According to the preachers of Siddha medicine, it focuses on the techniques to attain Ashtamahasiddhi, the power to tame the eight supernatural powers. Those who achieved such powers are known as Siddhars. There were 18 important Siddhars in the olden days and they developed this system of medicine. Hence, it is called Siddha medicine. It uses herbal remedies, alchemy and pressure point massages to alleviate sickness and pain.

It emphasises on the use of the remedial properties inherent in the natural environment. It has still deep roots in India, especially in the southern states.

Major Tourism Facilitators In order to promote the positioning of India as a Medical destination and increase the presence of the medical fraternity in the international travel exhibitions, a dedicated space of 4 sq. mt was provided to the medical fraternity within the India Pavilion at ITB Berlin. All stakeholders engaged in Wellness and /or Medical Tourism activities would endeavor to form either Wellness Tourism Association of India or Medical Tourism Association of India or Wellness and Medical Tourism Association of India, which will have open, all India membership, is committed for holding elections at regular

intervals & hold annual Audit of Accounts and is registered as a non-profitable society. Roadshows focusing on Medical Tourism is a continuous process and is organized in consultation with the Stakeholders from time to time.

Travelling Tips for Medical Tourists Medical tourism not only provides an opportunity to people who want to avail quality and affordable medical treatments but also enables a patient to get medical treatment along with vacation in foreign destination. The following are certain tips for those who intend to embark on a medical tourism trip to India. It is essential to meet your family doctor to know about your current health conditions. He can guide you better about the medical procedure, which can help you to deal with your health condition. It is beneficial to carry all your current medical test reports. This will help the doctor on the medical tourism destination to understand your health condition.

Language is a major problem that you may face during your journey. It is good to choose a destination where you can communicate easily with the treating facility or you can ensure that translator facilities are available.

Understanding your health insurance as a medical tourist outside your country is very important because many health insurance policies do not provide coverage for huge medical treatment costs overseas. So, it becomes important for you to choose an insurance policy that provides complete or maximum coverage for medical journey. You should carry a medical kit that should include ointments, painkillers, anti-allergy medicines, insect repellent, bandage, and other important things. You cannot make your medical trip without planning, as it is essential for smother and successful journey. If you consider important things before embarking on your medical trip then it can help you to get proper benefits of the trip. Having the knowledge of the etiquette and the law of land will certainly be helpful for the tourists to enjoy the trip without facing any hardship. According to the law of the land, there 104 ANCHOR INDIA medical tourism

will be heavy penalties including jail terms for possessing or using narcotic drugs. To visit a wildlife sanctuary, prior permission has to be taken from the authority concerned before visiting a wildlife sanctuary. There is no limit to the amount of foreign currency that visitors can bring. Main hotels, restaurants and shopping centres honor major credit cards. All standard restaurants in these states have varieties including Continental, Chinese, Indian and typical Kerala in their menu. Tap water is purified and safe to drink. Bottled water is also available.

The Great Tourism Circuits of South India Tourism emerged as the largest global industry of the 20th century and is projected to grow even faster in the 21st century. South India has immense possibilities of growth in the tourism sector with vast cultural and religious heritage and varied natural attractions. South India covers the most beautiful places in India. South India is by sea from three sides on West - Arabian Sea, on East - Bay of Bengal, on South - Indian Sea and on North - Vindhya and Satpura ranges. South India attracts tourists by many ways like Backwaters, Falls, Reservoirs, Beaches, Forts, Culture, Temples, Nature, Major Cities and Famous Hill Stations.

South India Tourism has embraced a world of nature and wildlife, adventure camp experience, Resorts, Honeymoon Getaways, Spas, Camping Sites, Medical and Educational Tourism, Shopping Showrooms, Art and Crafts, Antiques, Adventure and Eco-Tourism for tourists. South India is one of the fastest-growing tourism destinations.

Kerala Kerala, the lush green state situated on the tropical Malabar Coast of South Western India, is one of the most popular tourist destinations in the country. Globally referred to as God’s own country, it is named as one of the ten paradises of the world by the National Geographic Traveller. Its unique culture and traditions, coupled with its varied demography, have made Kerala one of the most popular tourist destinations in the world. Immensely

blessed by Mother Nature, the state has everything that a tourist looks forward to. The captivating greenery, long stretches of palm-fringed shores, serpentine backwaters, crystal clear rivers, lakes and jungle streams and picturesque forest ranges and valleys are some of the state’s coveted assets in respect of tourism. In the decades that followed, Kerala Tourism was able to transform itself into one of the niche holiday destinations in India. The tagline Kerala - God’s Own Country was adopted in its tourism promotions and became a global super brand.

Kerala is regarded as one of the destinations with the highest brand recall. The state’s tourism agenda promotes ecologically sustained tourism, which focuses on the local culture, wilderness adventures, volunteering and personal growth of the local population. Efforts are taken to minimize the adverse effects of traditional tourism on the natural environment and enhance the cultural integrity of local people.

Bird Sanctuaries: Birds have always evoked the curiosity of man. May be the wish to fly is the prime reason. The beauty, the way in which they make their nest, its ability to sense even the subtle changes in nature and the nature of migration and their mating-all associated with birds are keenly watched by a man. Bird sanctuaries are the major attraction for tourists. Dr Salim Ali Bird Sanctuary is the most renowned bird sanctuary in the state. Started in 1983, the bird sanctuary located in Thattekkad in Ernakulam district was the first bird sanctuary of Kerala. Spread over an area of 25 sq. km in the forests surrounded by the tributaries of the Periyar River. One can see a variety of migratory and resident bird species, including the rare Ceylon frogmouth and the rose-billed roller. Kumarakom Bird Sanctuary is another important one. Migratory birds like darters, egrets, herons, teals, waterfowls, cuckoos and wild ducks are some of the varieties found here. The Siberian storks migrate to Kumarakom every year.

Pakshipathalam, situated 1740 mts above sea level, can 106 ANCHOR INDIA medical tourism

be accessed only by trekking. Rare species of birds can be sighted from the watchtower of this bird sanctuary.

Kadalundi Bird sanctuary is spread over a cluster of islands in a scenic area surrounded by hillocks where the Kadalundi River flows into the Arabian Sea. The estuary at Kadalundi is a heaven for migratory birds. Over a hundred varieties of native birds and over 60 varieties of migratory birds flock here in large numbers.

Plantation Tourism: The Western Ghats at an average altitude of 900 mtrs from the sea level, with a number of peaks well over 1,800 m in height and their slopes and valleys are known for their exotic spices like cardamom, pepper, cinnamon, and cash crops like tea, coffee and rubber. The Midlands, lying between the mountains and the lowlands, is made up of undulating hills and valleys which are rich in cashew, areca nut, tapioca, banana, rice, sugarcane and vegetables of myriad varieties. These areas have now become the hotspot of plantation tourism. Many of the plantation estates are in the scenic locales of the Western Ghats. The breath-taking panoramas bring one to a world of wonder. Though plantations are the lands of leisure, it also imparts cognition about the cultivation and processing of these great crops. The opportunities for trekking, fishing, swimming and other recreations proffer an experience of being one with the virgin nature. Idukki, Wayanad and Kottayam are the major plantation centres in Kerala. The exotic smell of the spices elates to a heavenly ecstasy.

Sense the spirit of eco-tourism and adventure tourism through the green plantations. Stay with nature, dine with nature and rejoice with nature.

Enchanting Backwaters: The backwaters in Kerala are a labyrinthine chain of brackish lagoons and lakes lying parallel to the Arabian Sea coast. The backwater network includes five large lakes linked by 1500 km of canals, both manmade and natural, fed by 38 rivers, and extending virtually the entire length of Kerala state. The backwaters were formed by the action of waves and shore currents

creating low barrier islands across the mouths of the many rivers flowing down from the Western Ghats range. Fortyone west-flowing and 3 east-flowing rivers along with their tributaries are the lifeline of evergreen Kerala. The river banks which are rich in flora fauna are ideal spots for a rejuvenating sojourn. A tourist coming to Kerala will not like to miss a cruise along the backwaters here. A cruise along the backwaters gives the tourist the taste of the culture, history, lifestyle and the scenic beauty of Kerala.

In Alappuzha, not only the tourists but the locals too enjoy the cruise along the backwaters. Many of the carnivals here are associated with backwaters. The Nehru Trophy Snake Boat race held here every year is one of such carnival.

The unique feature of Kuttanad, the rice bowl of Kerala is that the fields are below sea level. These paddy fields are barricaded from the surrounding backwaters by earthen bunds. Kumarakom is another location for backwater tourism. A journey in the houseboat will be an unforgettable experience. Kollam is an ancient seaport on the banks of Ashtamudi Lake. The cruise from Kollam to Alappuzha which lasts eight hours is the main attraction for tourists visiting the area. Kochi known as the Queen of the Arabian Sea is known for its natural harbour. Kochi which consists of a cluster of islands is the apt place to start backwater cruise. Kappil, Kozhikode, Thiruvallam, Valapattanam and Valiyaparamba are also major backwater destinations in Kerala.

Sandy Beaches: Flanked on the western coast by the Arabian Sea, Kerala has a long coastline of 580 km; all of which is virtually dotted with sandy beaches. These sandy beaches and seashores are ideal for sunbathing while the shallow coastal waters are extremely safe for swimming and a refreshing sea bath. The cool breeze that blows on the beaches will be soothing for both the body and soul. The most popular beach in the state is Kovalam, one of India’s internationally acclaimed beaches. A cluster of three crescent-shaped beaches, Kovalam is ideal for adventurous water sports like windsurfing swimming and thrilling boat 108 ANCHOR INDIA medical tourism

ride either in catamaran or a wooden craft. The Varkala beach flanked by the brick-red cliffs is an ideal seaside resort and spa. It is also a pilgrim centre. Alleppey is another spectacular beach where you can venture safely into the sea to enjoy the massaging touch of the gentle waves or sit on a sand dune hearing the song of the sea.

Kappad beach in northern Kerala is where history comes alive. It is on these shores Vasco da Gama, the Portuguese mariner set his foot in 1498 tracing the easiest maritime trade route to India. Bekal is another serene beach set in the backdrop of an array of swaying palms and the elegant Bekal Fort. Cherai Beach, Chowara Beach and Poovar Beach are also tourists’ paradises with golden sand and surf.

Black rocks protected Muzhappilangad beach is the only drive-in beach in Kerala. Nattika, the hidden treasure of Malabar Coast is a beautiful beach with panoramic views.

Evergreen Hill Stations and Jungle Tourism: Eastern Kerala, housing the majestic Western Ghats; the region thus includes high mountains, gorges, and deep-cut valleys.

The wildest lands are covered with dense forests, while other regions lie under tea and coffee plantations or other forms of cultivation. One of the most exciting hill stations in Kerala is Ponmudi perched on the Western Ghats at an altitude of 1100 ft. above sea level. Lush green woods, lazily meandering streams and countless varieties of butterflies and birds make this hill station unique. Another jungle abode is Nelliampathy, a forest range of 75 km sq km in Palakkad district. It comprises a chain of ridges cut off from one another by valleys of dense evergreen forests and orange plantations. The entire area is a perfect paradise for nature lovers. Nestled in the green and serene Kannan Devan Hills, lies the pristine hill station of Munnar, at an altitude of 1524 mtrs from sea level and 136 km off Kochi. The misty mountains, the green carpet of tea gardens and long stretches of grasslands makes this hill station a virtual paradise on earth. Tourists throng Munnar round the year for a retreat in the very bosom of nature. Nearby is Eravikulam National Park, the home of the endangered

Nilgiri Tahrs that roam on the sprawling stretches of grasslands. In the high ranges, there are a number of other picturesque jungle abodes like Idukki, Kumily, Devikulam, Vagamon, and Peerumedu which are surrounded by a spread of beautiful, wooden valleys and freshwater streams. Idukki is also the home of the state’s hydel power thanks to the giant arch dam built across river Periyar.

Vagamon in the high range Idukki district is yet another Hill station ideal for trekking. It is an ideal tourist spot surrounded by the greenery of tea gardens, beautiful meadows, valleys and dales. Thekkady is one of India’s most exciting natural wildlife sanctuaries which offer the opportunity to watch wildlife at close range. The vegetation, the flora and fauna and the birds of Thekkady are uniquely rich, vast and varied. Notable among the wildlife population in this sanctuary which attracts a steady stream of visitors round the year is the majestic Asiatic wild elephants, Nilgiri langur, wild boar, wild dog, bison, bear tigers and leopards. The greatest attraction in Thekkady is a leisurely cruise across the expanse of the freshwater lake in the midst of the sanctuary. Lakkidi in Wayanad district is another hill station of great scenic beauty with its picturesque hills, streams and luxuriant vegetation, one of the highest locations in Wayanad, and registers the second highest degree of rainfall in the world.

Surrounded on all sides by meadows and hills, it has become a favourite picnic spot of tourists. Wayanad district also offers a variety of other tourist attractions like the Kuruva Islands, Pookote Lake, Chembra Peak, and Edakkal Caves etc.

Wildlife, Flora and Fauna: Most of Kerala, whose native habitat consists of wet evergreen rainforests at lower elevations and highland deciduous and semi-evergreen forests in the east, is subject to a humid tropical climate.

However, significant variations in terrain and elevation have resulted in a land whose biodiversity registers as among the world’s most significant. Most of Kerala’s 110 ANCHOR INDIA medical tourism

biodiversity tracts of wilderness lie in the evergreen forests of its easternmost districts. There are also numerous protected conservation areas, including 1455.4 sq. km of the vast Nilgiri Biosphere Reserve. In turn, the forests play host to such major fauna as Asian Elephant, Bengal Tiger, Leopard, Nilgiri Tahr and Grizzled Giant Squirrel. More remote preserves, including Silent Valley National Park in the Kundali Hills, harbor endangered species such as the Lion-tailed Macaque, Indian Sloth Bear and Gaur. More common species include Indian Porcupine, Chital, Sambar, Gray Langur, Flying Squirrel, Swamp Lynx, Boar, a variety of catarrhine Old World monkey species, Gray Wolf, Common Palm Civet. Many reptiles, such as king cobra, viper, python, various turtles and crocodiles are to be found in Kerala.

Kerala’s avifauna includes endemics like the Sri Lanka Frogmouth, Oriental Bay Owl, large frugivores like the Great Hornbill and Indian Grey Hornbill, as well as the more widespread birds such as Peafowl, Indian Cormorant, Jungle and Hill Myna, Oriental Darter, Black-hooded Oriole, Greater Racket-tailed and Black Drongoes, bulbul, species of Kingfisher and Woodpecker, Jungle Fowl, Alexandrine Parakeet, and assorted ducks and migratory birds.

Additionally, freshwater fish such as kadu and brackish water species such as Choottachi also are native to Kerala’s lakes and waterways.

Monsoon Tourism: The four-month-long, copious monsoon and recurrent flurry make this land a perfect nursery for all living beings. On account of this monsoon tourism is now being promoted in a big way in the state. The word monsoon imparts a festive spirit to the whole world. The smell of the dry earth getting soaked elates you to an exotic experience. It becomes the best time to explore the virgin nature intact. A land that is very precious to God with a vast network of 44 rivers and its tributaries welcomes monsoon with much exuberance. Yes, Kerala eagerly expects the sound of splashing waters after a long summer.

The farmers exult in the drops of prosperity that shower a

new beginning. It is the queer season which can refresh you completely. The God’s own country is blessed with a great season of monsoon that lasts for three months.

Vibrant Festivals and Cultural Diversity: It is the land of colourful and beautiful art forms and festivals. The major festival in Kerala is Onam. Kerala has a number of religious festivals. Thrissur Pooram is the major temple festival in Kerala. It is conducted at the Vadakumnathan temple, Thrissur. The tradition of classical arts in God’s own country dates back over a thousand years. The UNESCO has recognized some of the art forms as part of world heritage.

Kerala’s culture is mainly Dravidian in origin, deriving from a greater Tamil-heritage region known as Tamilakam. Later, Kerala’s culture was elaborated on through centuries of contact with overseas cultures. Native performing arts include koodiyattom, kathakali and its offshoot Kerala Natanam, Koothu, Mohiniaattam, Ottamthullal, Padayani, and Theyyam. Apart from these, there are several religionrelated art forms such as Chavittu Nadakom and Oppana.

Pulikkali, performed during the Onam festival has a spectacular view. There are also several ancient ritualized arts including the martial art form of kalarippayattu. Other ritual arts include Theyyam, Poorakkali and Kuthiyottam.

Kuthiyottam is a ritualistic symbolic representation of human Bali. Folklore exponents see this art form, with enchanting well-structured choreography and songs, as one among the rare Adi Dravida folklore traditions still preserved and practiced in Central Kerala in accordance to the true tradition and environment. In respect of Fine Arts, the State has an abounding tradition of both ancient and contemporary art and artists. The traditional Kerala murals are found in ancient temples, churches and palaces across the State. These paintings, mostly dating back between the 9th to 12th centuries AD, display a distinct style and a color code that is predominantly ochre and green. Like the rest of India, religious diversity is very prominent in Kerala.

The principal religions are Hinduism, Christianity and 112 ANCHOR INDIA medical tourism

Islam. Jainism, Judaism, Sikhism, and Buddhism have smaller followings. The state’s historic ties with the rest of the world have resulted in the state having many famous temples, churches, and mosques. The Paradesi Synagogue of the Jews in Kochi is the oldest Jewish place of worship in the Commonwealth of Nations. Recognizing the potential of tourism in the diversity of religious faiths, related festivals and structures, the tourism department launched a Pilgrimage tourism project.

Karnataka Karnataka is a place where vibrant worlds seamlessly meld into one another, every few hundred kilometers. Sedate plains suddenly rise to dizzying mist covered hilly heights and then plunge with careless abandon in a white-water free-fall, to become languid rivers that flow past cities, cities where time has stopped altogether and cities where time rushes a relentless rush to keep up with the world; cities that sometimes escape into the deep quiet of thick forests and sometimes, stretch their arms wide open to embrace the sea. Karnataka has hosted and continues to host a wide melting pot culture community. Along with the native Kannadigas, Kodavas, Tuluvas, Konkanis and several tribal sects have, across the centuries, lent colour and content to the vibrant culture the state calls its own.

Karnataka is also home to the largest Tibetan settlement in South India. In addition to Kannada, knowing Tulu, Hindi, English, Telugu or Tamil will safely get you by. Jainism, Hinduism and Islam are the predominantly practiced religions. But in recent times, Sikhism, Christianity and Buddhism have also found their place and people. In dance, drama, theatre, crafts, art, poetry, architecture and scholarly pursuits, Karnataka brings with it a legacy of learning that predates the earliest dynasties. Karnataka as a patron of the arts has nurtured it into the exemplar.

Poets, musicians, dancers, thespians, storytellers, writers, artists have flourished in these parts and have contributed to the state’s well-versed repertoire. India’s most

respected schools of music, Carnatic and Hindustani over the centuries, were perfected here, with the state bringing forth many greats. Bharatanatyam, Kuchipudi, Kathak and Odissi have found their niche in the mainstream culture, and the state boasts some of the best schools in the country. Karnataka’s millennia-long tryst with royalty has left an indelible mark on its celebrations. There’s nothing understated about the way Karnataka celebrates.

Hoary Tradition: Karnataka is a land of rich historical heritage. Built in Indo-Saracenic style, with domes, turrets, arches and colonnades, the Mysore Palace is a treasure house of exquisite carvings and works of art from all over the world. Known as Amba V ilas Palace, it was designed

by Henry Irwin, the British consultant architect of Madras State and completed in 1912 on the site of the old wooden palace that was destroyed by fire in 1897. From atop the Matanga Hill at daybreak, Hampi is every inch the capital city of a golden empire. The capital of the mighty Badami Chalukyas might have shrunk into a few scenic square kilometres in terms of touristy value. But Badami still retains its majesty. Known as the cradle of temple architecture, Aihole is an experience of time travelling, by all means. Once the destination of kings, Pattadakal was where kingdoms were bestowed upon heirs apparent.

Once the capital city of the Hoysala dynasty, Belur is home to the Chennakesava Temple known as the ‘jewel in stone’ - a title it’s held unsurpassed since 1116 AD. Halebeedu, before it became Halebeedu or the destroyed city, was the second capital of the Hoysalas and went by the name Dwarasamudra. Today, the Hoysaleshwara Temple, though the sole survivor of all the grandeur that once was, hitherto the plunder of successive invaders, still tells a mean tale.

Many monuments and historical places like Bijapur, Chitradurga, Srirangapatna, Bidar, Gulbarga, Bellary Fort, Somnathpur, Bangalore Palace and Kolar speak much about the golden era of the state. A visit to Tipu’s Fort in Bengaluru is an enriching experience.

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The Urban Delights: Bengaluru, the capital city is South India’s most alive city. A melting point of ethnic and cultural backgrounds, the hoi polloi of Bangalore is charmingly mixed. Malls, parks, pubs, theatre, cafes, art galleries, palaces etc. at any given point, Bengaluru is buzzing and alive with activity. Almost at the heart of South India, this cosmopolitan city is everything a world city needs to be.

Mysore is the second largest city in the state of Karnataka and it lies about 140 km southwest of Bengaluru. The city is spread across an area of 128.42 sq km and situated at the base of the Chamundi Hills which is one of the most important tourist centres of the Karnataka. Mysore is also known as Palace City of India which can genuinely boast of one of the most visited monuments in India, the Mysore palace. Brindavan Gardens of Mysore is a show garden that has a beautiful botanical park, full of exciting fountains, as well as boat rides beneath the Krishna Raja Sagara Dam. Ensconced on the coast, Mangalore makes a pleasant and convenient stop between Goa and Kerala.

With its narrow, winding streets fringed with coconut palms, quaint houses with terracotta-tiled roofs, beautiful beaches, temples and churches, and the aroma of spicy coconut curries, it has preserved its old-world charm. For a commercial and business hub, Hubli’s name translates into sheer poetry. Bellary has seen a long line of rulers and therefore, it comes as no surprise that Bellary, despite being a progressive industrial district, still has the airs and graces of a forgotten time. Known as the land of heroes, of which Rani Chennamma of Kittur undoubtedly reigns supreme as the face of the sobriquet, Belgaum is one of Karnataka’s oldest and largest cities.

Cascading Waterfalls: The milky white waterfalls are inimitable by themselves, primarily due to the grandeur of the evergreen forests that wrap them. Jog Falls bear witness to nature’s headlong tumble as the Sharavati River makes a spectacular drop of 253m in four distinct cascades, known locally as Raja, Rani, Rover, and Rocket to create

the highest falls in Asia. Shivanasamudra Falls helps to discover nature’s handiwork and is 65km east of Mysore.

The Kavery River as it plummets from a height of 75m into a deep, rocky gorge with a deafening roar, to form two picturesque falls. Tucked away between private coffee and spice estates, Abbey Falls offers a splendid backdrop for picnics. Nestling beside the Rajiv Gandhi National Park (Nagarahole), Iruppu Falls presents a stunning sight during the monsoon. The mesmerising Magod Falls is located 80km from Karwar. Situated in the midst of dense forests, Sathodi Falls is locally known as the Mini-Niagara of Uttara Kannada District. Hebbe Falls is located at a distance of 8km from Kemmanagundi. River Ghataprabha takes a leap over a rocky bed 170 ft. down which makes a beautiful Gokak Falls.

V irgin Beaches: The sandy beaches and seashores in Karnataka are ideal for getting refreshed. A sleepy Brahmin town lodged somewhere between a conservative society and a faithful hippy fan following, Gokarna is a dream beach destination in the state. With gentle waves, miles of golden sand, a tranquil ambience, and acres of emerald foliage, Karwar has all the makings of a perfect holiday destination. Murudeshwara help you to seat yourself at a vantage point on a hillock and watch the relentless wave’s crash against the rock. Situated 12 km south of Udupi on the coastal belt that passes through the West Coast National Highway, Kaup has a lovely beach. At the mouth of the Malpe River, about 6km from Udupi, is the natural harbour of Malpe, an important fishing centre that enriches Karnataka’s coastline with its fabulous beach. About 6 km from the Malpe coast into the Arabian Sea, one gets to see the palm-fringed St. Mary’s Island which bears the cross that Vasco Da Gama placed when he landed in 1498. The island is 300m long and 100m wide. 15km north of Ullal, Suratkal beach is near the promontory on which the new lighthouse stands. Take in the spectacular views at 116 ANCHOR INDIA medical tourism

Marawanthe, a seaside town where the West Coast Highway cruises alongside the Arabian Sea on one side, with the picturesque Kodachadri Hills forming a backdrop to the Sauparnika River on the other.

Invigorating Hill Stations: Nature can be experienced in its full splendour in Karnataka. A hedonist’s paradise by all means, Coorg is a dream you’ll never forget. Hills, oldworld charm, coffee, amazing food, vivid cultures and warm hospitality - there’s something in the air in Coorg that makes all things beautiful. Rambling hills, pristine pools, fascinating nooks and crannies complete with a shrine, intriguing caves, lush mists and dreamy woods make the geography of Chikmagalur. If you enjoy spectacular sunsets, sparkling streams, verdant village vistas, and an untouched rustic ambience, Agumbe is the place for you.

Located in Chikmagalur district, the picturesque hill station of Kemmangundi is located at a height of 1434m above sea level. The highest peak between the Himalayas and the Nilgiris, Mulliyanagiri stands at a height of 1,930 metres (6,330ft). Situated 100km from Shimoga and 36km from Hosanagara is this enchanting mountain that overlooks the vast Western Ghats. The Kudremukh (Horse Face) Range gets its name from the unique shape of its main peak. Nandi Hills, a popular weekend getaway is just 60km from Bangalore. There are many trekking trails in BR Hills including one that leads up to Honnamati, the highest point of the range. Located on TheerthahalliAgumbe road, about 12km from Theerthahalli, Kundadri Hill is a gigantic monolithic rock formation.

Tamil Nadu Tamil Nadu has had more than 5000 years of continuous cultural history and tradition. It has some of the most remarkable temple architecture in the country and a living tradition of music, dance and fine arts. The state is also well renowned for its temple towns and heritage sites, hill stations, waterfalls, national parks, local cuisine and

fabulous wildlife and scenic beauty. There are several places of tourist interest in the State and in Chennai, the state’s capital city. Mamallapuram - the beach resort, Kanchipuram - the land of 1000 temples, Madurai - famous for the Meenakshi temple, Rameswaram, Thiruchirapalli and Thanjavur - form the temple trio, Chidambaram - a holy place for Saivites as the famous Nataraja Temple, Coimbatore - the third largest city of the state, Courtallam - the Spa of the south, Hogenakkal - beautiful waterfalls, Velankanni - one of the most visited pilgrim centres in India, Theni - southern part of the state etc add charm to this south Indian state. Kanyakumari at the tip of the Indian peninsula is where the seas meet. The waters of the Bay of Bengal, the Indian Ocean and of the Arabian Sea join together at this point. This small town is renowned for the spellbinding views of a fantastic sunrise and sunset. The state houses a number of heritage sites mainly composed of the ancient temples and deities of the Pallava and Chola empire scattered along with various parts of Northern and Central-Eastern parts of Tamil Nadu. The state boasts the second-largest tourism industry in India with an annual growth rate of 16%. Tamil Nadu with a GDP of $98 million is the fourth-largest economy in the country and tourism is one of the main sources of its revenue. Tamil Nadu is a year-round tourist destination and the industry is the largest in the country only second to the neighbouring state of Andhra Pradesh. Tamil Nadu has well-knit road, sea, rail and air connectivity. The capital city of Chennai has one of the busiest international airports in the country.

Land of Festivals: Tamil Nadu is a terra firma of many festivals. January marks the beginning of the festival season in the state. Pongal is the first festival and it is celebrated with much enthusiasm. It is the harvest festival of Tamil Nadu. Pongal is the name of a rice and lentil dish cooked in Tamil Nadu, and on this festive day, Pongal is cooked. It is celebrated on January 14, each year. In fact, four festivals are celebrated in Tamil Nadu for four consecutive days that week. Bhogi is celebrated on January 118 ANCHOR INDIA medical tourism

13, Pongal on Jan 14, Maattu Pongal on Jan 15, and Kannum Pongal and Thiruvalluvar Day on Jan 16.

Temple Land: The state is also well renowned for its temple towns. The state has many temples dedicated to Lord Muruga and some of these are in rarefied environs. The journey to the Aruppadai Veedu or the Six Houses of Lord Muruga may be arduous but it has its own rewards. The six abodes of Lord Muruga are located in Thiruthani, Swamimalai, Thiruchendur, Pazhamudhir Cholai, Tirupparankundram and Palani. Palani, located 120 km from Madurai is one of the most hallowed shrines of Lord Murugan. Madurai Meenakshi Sundareswarar Temple (twin temples) is one of the biggest temples in India. The original temple built by Kulasekara Pandyan was in ruins.

The plan for the current temple structure was laid by V iswanath Naikar and was completed by T irumalai Nayakar. There are 12 massive gopurams in the temple, the four tallest gopurams at the outer walls. The districts of Thanjavur, Kumbhakonam and Nagappattinam boast of hundreds of ancient temples. The town of Thanjavur was the seat of the glorious Chola Empire of Tamilnadu, and was later on the seat of the Nayaks and the Marathas.

Wildlife: The topography of Tamil Nadu is delightfully varied and diverse. Of the 1, 30,058 sq. km land area, 17.6% is covered with forest area which spreads over the plain and on mountain slopes. Drylands are bestowed with drydeciduous forests, thorn forests, scrubs and mangroves.

The Western Ghats and a few cooler regions are endowed with moist deciduous, wet evergreen forests, sholas and grasslands. There are 5 National Parks and 17 Wildlife Sanctuaries in Tamil Nadu. The Mudumalai Wildlife Sanctuary is located in the Nilgiri Hills, at a point where the Western Ghats meet the Eastern Ghats. Situated in the Thuthukudi district, Vallanadu Sanctuary is a scrub forest area that is spread over 16.41 sq. km. Viralimalai is a small town situated 30 km from Thiruchirapalli and is

bestowed with a large number of wild peacocks. Sprawling on 17.26 sq. km surrounded by sea and shore, comprising forests of tidal swamps and forests of mangroves, Point Calimere Wildlife Sanctuary is situated in the Nagapattinam district. Indira Gandhi National Sanctuary, spread over 958 sq. km, can be reached from the top slip in the Anamalai Hills in the Western Ghats. An ecological paradise, this sanctuary is a National Park with an area covering 108 sq. km. Mundanthurai Sanctuary and Kalakkadu Wildlife Sanctuary are situated in the Thirunelveli District. Srivilliputhur Sanctuary, located in the V irudhunagar District, 45 km off V irudhunagar Town, has a composition of dry deciduous forests, moist mixed deciduous forests and grasslands. The Guindy National Park is one of the prime spots to visit for those people who come to Chennai during vacation. Vedanthangal Bird Sanctuary is the oldest bird sanctuary in the country. Gulf of Manner Marine National Park is a Marine Biosphere and it runs along with coasts of Ramanathapuram and Thuthukudi Tuticorin Districts. The Mukkurthi National Park is located in the high altitudes of the Nilgiris and is made up of rolling downs interspersed with sholas and woodland.

Picturesque Hill Stations: The hill stations of Tamil Nadu offer the visitor the most spectacular views of nature. Called the Queen of Hill Stations picturesque, green Udhagamandalam better known as Ooty is the most popular hill station in the South. Located in the Western Ghats at a height of 2240m, Udhagamandalam is the headquarters of the Nilgiris district where the two Ghats ranges meet. Nature has been generous with this region which is by far the most beautiful in the state. Apart from coffee and tea plantations, trees like conifers, eucalyptus, pine and wattle dot the hillside in Udhagamandalam and its environs. Summer temperature is rarely higher than 25°c with a minimum of 10°c and winter is are distinctly cooler with a high of 21°c and a low 5°c. Another renowned 120 ANCHOR INDIA medical tourism

hill station, Kodaikanal is known as Princess of Hill Station, which is breathtaking with wooded slopes and gigantic trees. The mighty rocks, bowers, creeks and slopes captivate the visitors. The hill station Kodaikanal was created to serve the needs of the British and Europeans in India. The 20th century saw elite Indians enter in Kodaikanal to enjoy its charm and beauty and to harness its natural wealth for development. Yercaud, a Jewel of the South, on the Shevaroy hills of the Eastern Ghats is the only one of its kind in northern Tamil Nadu. Coffee and citrus fruits, most notably oranges are grown in abundance apart from bananas, pears and jack here. Yelagiri Hill, situated amidst four mountains well known for its salubrious climate prevails throughout the year. Tribal people live in villages in these hills. Anamalai Hills is a range of mountains in southern India, in the Coimbatore district of Tamil Nadu, forming a portion of the Western Ghats after this range has been broken by the Palghat Pass, south of the Nilgiris.

Blue Beaches: Tamil Nadu is known especially for its blue beaches and sunny skies. Some of south India’s nicest beaches dot Chennai’s long seafront. The Marina beach is a 12 km long stretch of fine sandy shore and is known as the Pride of Chennai, the Kovalam beach is quiet and far away from the distractions of the city and the Elliot’s beach is the preferred destination for those with a clean atmosphere in mind. 58 km south of Chennai is the Mahabalipuram beach, famous for its unique 7th century Shore Temple. Kanyakumari Beach at the southernmost tip of India, where the Arabian Sea, the Indian Ocean and the Bay of Bengal meet is an important pilgrim centre.

Poompuhar Beach Yet another beach resort created in memory of erstwhile Kaveripoompattinam, a legendary Port city, washed away by the sea. The present complex was designed on the basis of the information available in the Tamil epic Silapathikaram. The historical happenings depicted in Silapathikaram and the landmarks mentioned therein are brought back to life here in stone.

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Amar Maternity and Fertility Centre Centre for Advanced Reproduction Attingal P.O, Trivandrum - 695 101 Kerala, Ph: +91 470 2627676, 2627666 Email: amarhospital@yahoo.in Web: www.amarfertility.com Amar Maternity and Fertility Centre, located in the heart of Attingal town is an NABH Accredited ISO 9001-2015 certified hospital with 50 beds including 20 ICU beds. The hospital is situated at Kacheri junction, Attingal near to NH-47 and nearly 30 km from Trivandrum city and 35 km from Trivandrum International Airport and Trivandrum Central Railway station. The Hospital was established in 2003 offering high quality services in Obstetrics, Gynaecology, Infertility, High risk pregnancy, General surgery, Key-hole surgery, Urology and Andrology, Paediatrics and Neonatology. Dr. P. Radhakrishnan Nair, MBBS, MD, DGO, MHSc is one of the pioneers of Laparoscopic surgery in Gynaecology and Infertility since 1989, the Centre for Advanced Reproduction, now offers the latest technology in Infertility Treatment – ICSI, IVF, PESA and TESA and Real

Time IMSI- the last resort for male infertility and failed IVF cases. Newly renovated Ultramodern IVF Lab and highly advanced IVF Theatre are the other specialties here. The first baby through Real time IMSI in South Kerala was born in this centre. The centre is equipped with advanced ICSI/ IMSI Micro manipulator and most advanced Microscopic Systems (Olympus-Japan), Hera cell incubators, key systems, Cryocans for Embryo Freezing, Sperm banking and advanced Andrology Laboratory. There are well equipped theatres with advanced Laparoscopy and hysteroscopy equipments and Clean Air System and spacious recovery rooms. This impeccable infrastructure added to the highly motivated service providers has made it possible for the hospital to record the least Neo natal mortality and maternal Mortality (0) and Morbidity as well as the least surgical complications in Laparoscopy and open surgeries.

The Neonatal and Paediatric care is equipped with level II NICU with 14 beds having Neonatal Ventilator, C-PAP, Radiant Warmer, Infusion Pumps, Phototherapy units and centralized Gas and Suction. Most advanced and Hi-Tech 3D/4D Ultrasound scan VOLUSON E-10 and World class Ultramodern 3 CHIP SPIES CAMERA for laparoscopic surgery are our main highlights. High risk pregnancy care with detailed Antenatal Screening for Foetal anomaly and the supervision of Senior Gynaecologist of great experience ensures least prenatal mortality and morbidity. There are facilities for different types of surgery including Appendectomy, Hernioplasty, Haemorr-hoidectomy, Cholecystectomy, Breast lump excision, Hysterectomy Myomectomy, Ovarian Cystectomy, Thyroidectomy, and Varico-celectomy. The hospital infrastructure is world class with 24 hour Pharmacy, Semi-ICU Ambulance and casualty services. There is an advanced clinical laboratory with Hematological Auto Analyser, Semi Auto Analyser, fully automated Hormone Analysis, etc. The hospital offers the services of a highly dedicated and experienced team of doctors and other staffs led by Dr. P. Radhakrishnan Nair.

He was the recipient of many awards and appreciations medical tourism ANCHOR INDIA 121

by various social organizations for his outstanding contribution in the field of Health and Family Medicine.

Amar Maternity and Fertility Centre was been awarded with the Kerala State Pollution Control Award (2011, 2013, 2014, 2015 & 2017). Dr. P. Radhakrishnan Nair was been honored with Lions club Excellence award - 2018 for his outstanding performance in social service. He was also honored with Janam TV Global Excellence award 2018, Mangalam Award for Excellence in Maternity and Fertility centre 2019, Bhiswaggara Retna Puraskaram from Quilon District Consumer Protection Council (2018 & 2019).He was also awarded Nehru peace foundation award. The hospital has lived up to its declared objective of providing low cost infertility treatment services under one roof - from treatment of fertility till delivery. Dr. Indira Vijayakrishnan MBBS, DGO, MRCOG [London] Dip. Laparoscopy [Germany] daughter in law of Dr. P. Radhakrishnan Nair is also working as Senior Consultant and Superintendent of the hospital.

Now the hospital is empanelled with many medical insurance companies and Govt. Organizations on basis of cash less treatment and reimbursements like Star Health, Apollo Munich, V idal Health, Cigna TTK, BSNL, KSFE etc.

Hospital also has got approval from the Kerala state Govt. as per G.O. (P) No.75/2018/H&FWD for Medical Reimbursement to all Government Employees / corporation/ co-operative banks / PSU’s etc. for Obstetrics & Gynecology & IVF Treatment. See Advt in Page 065 Ananthapuri Hospitals and Research Institute Chacka, NH Bypass Thiruvananthapuram - 695 024 Kerala, India Ph: +91 471 6609900 Email: ahri@ahri.in www.ananthapurihospitals.com Ananthapuri Hospitals and Research Institute (AHRI) has emerged as a centre of excellence drawing treatmentseekers from all over the country and abroad over the last 122 ANCHOR INDIA medical tourism

15 years. It was spearheaded by renowned neurosurgeon Prof. Dr. A Marthanda Pillai, a Padma Shri recipient, and has been synonymous with neuro surgery and trauma care.

Functioning as a speciality hospital since inception, with specialty centres for neurosciences, cardiology, trauma care and critical care, AHRI has now entered the league of a quaternary referral centre by expanding all its existing facilities. Pinarayi V ijayan, Kerala Chief Minister, recently inaugurated the new block of AHRI, which hosts state-ofthe art facilities in various specialties, including a 30-bed Neonatal and Paediatric ICU complex. As part of expansion, AHRI has strengthened the department of Obstetrics and Gynaecology with an infertility unit. Cardiology centre saw the addition of Cardiac Electrophysiology capable of offering treatments for various cardiac emergencies. The department of Nephrology has entered the domain of Kidney Transplants. The expansion programme envisaged has resulted in 13 state-of-the art intensive care units, 10 operating units, and total bed strength greater than 450.

The vision of the hospital is to provide a total quality healthcare solution rather than restricting it to its core strength alone. With this in mind, a master plan had been made even at its inception. AHRI, was certified first by ISO and then accredited by NABH. AHRI’s success rates in

handling risky cases can be measured by the fact that it is looked upon by the general public as the last resort when it comes to accident and trauma cases, particularly the ones involving head injury, as well as cardiac emergencies.

What AHRI has achieved so far is primarily the result of teamwork of the staff. Since inception, all the departments have been led by proven professionals most of whom are retired Head of Departments of various specialties of Medical Colleges. Though such treatments that are offered here are expensive, Padma Shri Prof. Dr. A Marthanda Pillai had decided, even at the time of its inception, that no patient should be denied treatment based on financial considerations. This practice is still continued on a patient to patient basis with the ample support of the promoters.

AHRI aims to play a predominant role in the development of healthcare services in the world by setting new trends and bringing about changes cherished and earnestly sought by the society. See Advt in Page 061 Arya Vaidya Sala, Kottakkal P.O. Kottakkal, Malappuram - 676 503 Ph: +91 483 2808000, 2742216 Fax: +91 483 2742572 Email: mail@aryavaidyasala.com Web: www. aryavaidyasala.com Arya Vaidya Sala (AVS) is a 120 years old Charitable Trust engaged primarily in the practice and propagation of the Indian traditional health care system of Ayurveda. It was established at Kottakkal in 1902 by the illustrious visionary, Vaidyaratnam P.S. Varier. Started essentially as a village clinic, Arya Vaidya Sala has now grown into a multi-unit, multi-disciplinary and multi-crore Organisation with significant presence in clinical service, medicine manufacture, drug distribution, research, education, medicinal plant cultivation and book publication. There are four Hospital facilities being run by AVS at Kottakkal (2 nos.), Delhi and Kochi where all the classical Panchakarma therapies and the reputed Kerala special therapies are

made available to patients under modern hospital setup. The main Hospital at Kottakkal has received NABH accreditation. Patients from every part of the world come and stay at these Hospitals to receive palliation from grave conditions of illness. One of them at Kottakkal with 160 beds is a Charitable Hospital where the medicine, therapy, accommodation and food are provided free of cost to deserving patients. Allopathic treatment is also available here for those who opts it. AVS operates three GMP accredited drug manufacturing units at Kottakkal, Palghat and Nanjangud. The unit at Nanjangud in Karnataka is the latest one which is dedicated to the production of a series of new-generation formulations for addressing the aspirations of contemporary practitioners. More than 580 classical formulations are manufactured at these units and they are made available to patients across the country through 26 Branch Clinics and more than 1800 Authorised Dealers. As part of its activities to strengthen the knowledge base of Ayurveda as well as to spread the message of Ayurvedic healing system, AVS is proactively engaged in research and educational efforts. The Centre for Medicinal Plants Research (CMPR), which was inaugurated in 2003 by the then President of India, Dr. APJ Abdul Kalam, is now recognised by the Central Government medical tourism ANCHOR INDIA 123

as a Centre of Excellence. It is affiliated to the Kannur University as a learning centre. Several collaborative research programmes are undertaken here jointly with ICMR, DBT, AYUSH, etc. Other research activities in progress at AVS pertain to areas of clinical research, process improvement and new drug development. Some of these programmes are taken up in collaboration with national apex bodies like DST, DAE, IIT, MAHE, etc. AVS extends financial support to and joins in the management of VPSV Ayurveda College at Kottakkal which is affiliated to the Kerala University of Health Sciences. The Publications Department of AVS publishes a Peer reviewed Quarterly Journal on Ayurveda and allied sciences, apart from bringing out reference manuals and other texts in Malayalam, Hindi, Sanskrit and English. Holding of annual Ayurveda Seminars and other academic events also forms part of activities of AVS directed at propagating the authentic practice of Ayurveda. AVS also has under its wings, the 80 years old PSV Natyasangham which is recognised as a leading Kathakali Centre imparting training as well as staging performances. AVS is managed and guided by a Board of Trustees. The nationally reputed Physician and Scholar, Dr. P.K. Warrier was the Managing Trustee of AVS for the past six decades. After his demise, Dr.P.M.Varier serves as the current Managing Trustee. See Advt in Page 021 Aster Medcity Cheranelloor, P.O. South Chittoor Kochi - 682 027, Kerala, India Ph: +91 484 6699999 Web: www.astermedcity.com Email: astermedcity@asterhospital.com One Of India’s Most Advanced Healthcare Destinations. Set in a soothingly beautiful 40-acre waterfront campus, Aster Medcity, Kochi is a 670-bed JCI and NABH accredited quaternary care facility with one Multispeciality Hospital and ten dedicated Centres of Excellence in Cardiac Sciences, Neurosciences, Orthopaedics & Rheumatology, Nephrology 124 ANCHOR INDIA medical tourism

& Urology, Oncology, Women’s Health, Child & Adolescent Health, Gastroenterology & Integrated Liver Care, MultiOrgan Transplant and Minimal Access Robotic Surgery. One of India’s most advanced healthcare destinations, Aster Medcity lives by its simple promise: We’ll Treat You Well. The Multispeciality Hospital at Aster Medcity offers a wide range of specialities including Internal Medicine, General Surgery, 24/7 Emergency Care, Pulmonology, Endocrinology, Aesthetics & Plastic Surgery, ENT, Anesthesia & Critical Care, Dental Sciences, Cranio Maxillofacial Surgery, Ophthalmology, Dermatology, Psychiatry, Clinical Imaging, Interventional Radiology, Nuclear Medicine, Infectious Disease & Infection Control, Pathology, Physical Medicine & Rehabilitation, Pain & Palliative Medicine and Wellness. The emergency wing here, which is one of the largest facilities of its kind in the country, offers integrated emergency services including First Responder Service on motorbikes (bike ambulances), Level 3 ICU ambulances and aeromedical transfer/ retrieval. What sets Aster Medcity apart is its exceptional team of 350+ doctors, who take time out to listen to patients carefully, understand their medical problem holistically and

recommend the best way forward. Multidisciplinary in approach, they ensure optimal, evidence-based treatment to patients with the help of an award-winning team of ACLS/ BLS/ATLS/PALS certified nurses, dieticians, rehabilitation therapists and qualified technicians. One of the most technologically advanced healthcare facilities in India, Aster Medcity offers a comprehensive range of medical technology to facilitate accurate diagnosis, efficient treatment and unmatched patient care. Spearheaded by Dr. Azad Moopen, Aster Medcity is the flagship initiative of Aster DM Healthcare. See Advt in Page 270 Aster MIMS Mini Bypass Road P.O. Govindapuram Calicut - 673 016, Kerala, India Ph: +91 495 3911400, 2488000 Fax: +91 495 2741329 Web: www.astermims.com Email: mimsclt@asterhospital.com Aster Malabar Institute of Medical Sciences Ltd. (Aster MIMS) offers the finest referral tertiary healthcare in North Kerala. It combines the advantage of serene environment and world-class tertiary healthcare facilities at affordable costs. As the First NABH accredited Multispeciality hospital in India, Aster MIMS has set international standards in medical expertise, nursing care and diagnostic services, with over 40 disciplines supported by highly experienced healthcare professionals with most modern medical equipments. Aster MIMS is the First Liver transplant centre in North Kerala and the first NABL accredited hospital Laboratory in North Kerala. The hospital continuously updates clinical and other programs in line with the challenges posed by ever-evolving technology, meeting the changing needs of the society. Doctor turned entrepreneur Dr. Azad Moopen, is the founder Chairman & Managing Director of Aster DM Healthcare, which is today a leading healthcare conglomerate in the Middle East and India. His endeavours brought quality healthcare at an affordable cost

closer to the people, delivered with care and compassion.

Aster MIMS hospitals in Kozhikode and Kottakkal are examples. Aster MIMS has set up an exclusive International Desk that offers a single window arrangement for foreign national patients. This includes pre hospital screening at the country of residence, visa liaising, flight ticket, proposed management cost to the whole package etc. See Advt in Page 271 Aster Institute of Physical Medicine and Rehabilitation Aster Wayanad Speciality Hospital Naseera Nagar, P.O. Meppadi Wayanad - 673 577 Kerala, India Mob: +91 86069 76229 Ph: +91 4936 287 001 Web: www.asterwayanad.com DM Health Care is an enterprise spearheaded by Dr. Azad Moopen covering a wide range of 300+ health care unites from pharmacies, clinics to large hospitals with a presence in over 9 countries. Aster Wayanad is envisaged as a multispeciality hospital where the clinical and support services medical tourism ANCHOR INDIA 125

will be in line with the Aster brand standards. Aster Institute of Physical Medicine and Rehabilitation Wayanad: Given the nature of clinical care and service excellence we aim for amidst the pristine beauty of Wayanad we believe that Aster Institute of Physical Medicine and Rehabilitation Wayanad will eventually become another destination for international patients. Aster Institute Wayanad is offering the services in Neuro-Psycho Rehabilitation, De-Addiction Centre, Sports Injury Clinic, and Epilepsy Centre. Millions of people are struggling to return to a life they were leading before, after being disabled because of a disease, disorder or injury. They often lack comprehensive and expert care that may help to improve the condition or the quality of life. The people suffering from such disabilities also require support to bolster their mental health and overall wellbeing. There is a profound absence of such services in our health care system and AsterInstitute of Physical Medicine and Rehabilitation, Wayanad is aiming to minimise that by introducing the Department of Physical Medicine and Rehabilitation. Our nation has a huge 126 ANCHOR INDIA medical tourism

population of disabled individuals and among the population of Wayanad, this rate is especially high, going as far as 2.46%. Unfortunately, the resources for the medical treatment of the disabled, though better than before, are nowhere near that which is required for effective and timely intervention. Among the disabled population, there is also a large group of children. Early interventions and treatments among them enhance the possibilities of a productive and happy life. The rise of lifestyle diseases like diabetes and the problems of strokes, amputations and ischaemic heart diseases are exaggerating these problems and the right interventions are becoming more necessary than ever. With a vision of improving the PMR services for differently-abled of Wayanad and beyond, we have taken a holistic approach that enables our patients to achieve the maximum possible function with our Physical Medicine and Rehabilitation Department. We have an interdisciplinary team led by a Rehabilitation Physician (Physiatrist) and includes Rehab nurses, Occupational therapists, Physical therapists, Speech therapists, Psychologists, Social workers & Prosthetist and Orthotist. OP Based Services and IP based services under the able leadership of Dr. Babeesh Chacko MBBS, MD PMR (CMC, Vellore) offer reliable treatment for most of the neuro-related conditions. For Musculoskeletal rehabilitation (Chronic Pain), a doctor-supervised rehabilitation programme for people with impairments or disabilities due to disease, disorders, or injury to the muscles, tendons, ligaments, or bones is offered. The symptom may be chronic pain of the neck, low back, shoulder, hip, elbow, knee, wrist, ankle, hand or foot. The pain may be caused by occupational conditions, sports injuries, Cervical or Lumbar Spondylosis, Spondylolisthesis, Fibromyalgia or Skeletal Hyperostosis. Inflammatory Joint Pains caused by Rheumatoid Arthritis, Ankylosing Spondylitis, Seronegative arthritis and Sacroilitis, also get attended here. Another important division is the Amputee Rehabilitation division where the patient is helped to

return to a high level of social integration with the use of prosthesis. As lifestyle diseases are on the increase in our country, the number of patients suffering from the complications is numerous. 12 - 25% of Diabetic patients suffer ulceration of the foot. The right combination of medical treatment and footwear modification helps people suffering from Diabetic foot immensely. This is one of the important services offered by the Department of Physical Medicine and Rehabilitation of Aster Wayanad.

Rehabilitation of patients with spinal cord injury requires inpatient services for which all facilities are available at Aster. Rehabilitation of patients with cerebrovascular accidents (Stroke) must include an effective combination of treatments that helps a patient to relearn the skills they lost when stroke affected a part of the brain. Our rehabilitation programmes will help the patients regain their independence and improve their quality of life. A traumatic brain injury will result in a large disruption of the patient’s daily life. Rehabilitation treatment offered here will help the patient to improve their ability at home and the community along with helping to treat the psychosocial and physical problems associated with a traumatic brain injury. When a child’s ability to function is impaired as a result of an injury, illness or chronic condition, the Paediatric Rehabilitation centre at Aster, Wayanad helps to diagnose and assess treatment protocols to maximise their independence and maintain the quality of life. Along with these, expert treatment is offered for Muscular dystrophy, Cerebral palsy, Myelomeningocele, HIE sequelae, Post encephalitis sequelae and a host of other conditions. The centre also offers services for the treatment for Multiple Sclerosis, Chronic Headache, Trigeminal Neuralgia, LMN Facial Palsy, Vertigo, Leprosy, Hemophilia, Neurodevelopmental Disorders, Cardiac Rehabilitation, Pulmonary Rehabilitation, Obstetric Rehabilitation, Cancer Rehabilitation, Geriatric Rehabilitation, Burns Rehabilitation, Sports Rehabilitation and Bed Sores.

For more information contact +91 85890 00456. See Advt in Page 035

Atreya Hospital (A Unit of DMRI Pvt. Ltd.) East Fort - Guruvayoor Road Thrissur - 680 005, Kerala, India Ph: +91 487 6627764 - 67, 2333035 Email: info@atreyahospital.co.in Web: www.atreyahospital.co.in Atreya Hospital, an NABH accredited Hospital, is one of the best-equipped hospitals in the country. Located in Thrissur, the hospital is 40 km away from Cochin International Airport and easily accessible by road and rail. Established in 2008 as Carewell Clinical Centre, Atreya Hospital has grown to one of the best hospitals in the region. Committed to the patients and the community, the hospital strives to deliver the best possible care to everyone. Atreya caters to all patients in different medical specialities with qualified and experienced professional support staff. Equipped with state-of-the-art facilities and infrastructure, the hospital aims to provide safe surgery and speedy recovery. Department of Neurosciences has carved a place for itself with the high standards of care it delivers. The surgical outcomes have been superlative which adds to the confidence of the new patients who come for the specialized treatment at Atreya. The departments of Plastic Surgery, Aesthetics and Dermatology perform the most advanced lasers and have become the most trusted place for patients who require such specialized treatments. In addition to these, various departments function with highly qualified and experienced doctors and staff, including Orthopaedics, Traumatology and Joint Replacement, Arthroscopy and Sports Medicine, Nephrology, Urology, Pulmonology, ENT, Cardiology, Endocrinology, Gastroen-terology, Obstetrics and Gynaecology and Paediatrics. Many speciality clinics like those for Headache, Dementia and Memory, Spine, Brain Injury, Brain Tumor, Neuro Developmental, Child Guidance, Vertigo Clinic, Assistive Technology provide to patients with special needs. In keeping with the environmental concerns, medical tourism ANCHOR INDIA 127

Atreya is built to fit the norms of green building. Water and energy conservation has been given high priority.

Situated in a place that is easily accessible, Atreya Hospital is committed to provide its maximum for all patients and the community as a whole. See Advt in Page 027 Believers Church Medical College Hospital St. Thomas Nagar, P.O. Kuttapuzha Thiruvalla - 689 103, Kerala, India Ph: +91 469 3503100, 2703100 Email: info@bcmch.org Web: www.bcmch.org Believers Church Medical College Hospital is a 750 bedded tertiary care hospital with a committed group of medical professionals aiming to provide quality holistic care that is cost-effective. Along with state-of-the-art facilities including ultra-modern operation theatres and Intensive Care Units, our services range from primary care like general medicine to super speciality care like interventional cardiology. The hospital also offers various specialized services in Internal Medicine, Surgery, Obstetrics & Gynaecology, Paediatrics, ENT, Ophthalmology, Psychiatry, 128 ANCHOR INDIA medical tourism

Anaesthesia, Pulmonary Medicine, Orthopaedics, Dentistry and Dermatology. We offer a wide range of super speciality services, including Cardiology, Neurology, Nephrology, Gastroenterology, Endocrinology, Oncology, Hematology and Bone Marrow Transplant, Neonatology, Neurosurgery, Adult and Paediatric Cardiac Surgery, Plastic Surgery, Oral & Maxillofacial Surgery, Paediatric Surgery, Urology, Gastrointestinal & Hepatobiliary Surgery and Interventional Radiology. Clinical services are complemented by strong laboratory and radio diagnosis departments that help with a rapid and accurate diagnosis. Patients with complex medical disorders are cared for by trained intensive care teams in the ICU, CCU, NICU and PICU. The Operating Theatres boast state-of-the-art technology and a committed team confident of catering to all surgical needs.

Believers Church Medical College is devoted to excellence in teaching, learning, and healing. The college enrols 100 students each year into its MBBS programme. The curriculum is centred on a holistic student learning programme. Students live on campus and have access to an extensive library. Well-equipped recreational facilities that include a gymnasium, indoor games, basketball, badminton and volleyball courts are available to students.

DIRECTOR & CEO: Prof. Dr George Chandy Matteethra is the former Director and Head of the Department of Gastroenterology & Hepatology at CMC Vellore. He is a pioneer in the field of Hepatology and Liver Transplantation in India and the recipient of the Dr B C Roy National Award from the President of India. This is the highest award in the field of medicine for his contribution towards healthcare in India. He is currently the Director and CEO of Believers Church Medical College Hospital. Message from the Director: Disease prevention and health promotion are essential attributes of a people-oriented welfare state.

The health of its people is a reflection of the health of the nation. Creating a large group of committed, patientcentred healthcare professionals who will make this happen is a key ingredient of any effort to provide holistic

Medical College Hospital, it is compassion and empathy that will drive the organization in its journey towards accomplishing its mission. We hope to be torchbearers in the Healing Ministry by providing an efficient, effective model of healthcare, relevant to our nation and affordable for our people. See Advt in Page 004 Bishop Benziger Hospital Beach Road Kollam - 691 001 Ph: +91 474 2757000, 2768201 to 05 bishopbenzigerhealthcare@gmail.com www.bishopbenzigerhospital.com

care. Believers Church Medical College Hospital envisions a paradigm shift in healthcare and medical education towards this idea. A culture of care and compassion will strengthen the relationship between healthcare professionals and patients. As a mission hospital, we follow the ’Both-And Philosophy’ whereby we apportion the revenue contributed by the rich and the affluent to provide quality healthcare at affordable costs for the poor patients.

Our intention to care for both the rich and the poor alike has made us one of the premier institutions in the state.

Our vision is to bring hope and healing with the love of Christ. Through our mission network spread across the country, we will reach out to the poor, the needy and the marginalized. A team of talented, caring doctors, compassionate nurses, skilful technical and support staff will work together with a holistic approach to provide the best possible medical and nursing care. Our excellent surgeons are supported by a highly qualified anaesthesia team. With well-equipped operation theatres, state-ofthe-art laboratories, imaging facilities and excellent Critical Care Units, BCMCH will provide every patient with the very best of modern medical care. At Believers Church

Bishop Benziger Hospital is the very first private hospital in Kollam situated right at the heart of the city. It has a very long seventy four years of medical care history managed by the Roman Catholic Diocese of Quilon. It holds high the torch of the spirit of a mission hospital even today. At present Bishop Benziger Hospital is having almost all the specialities and super specialities and is a premier tertiary care hospital of this vicinity. Our Doctors, Nurses and other medical manpower are qualified, skilled and competent in each one’s area of specialization. The Hospital was accorded NABH entry level accreditation in June 2020 and the department of molecular biology of the laboratory was accorded NABL accreditation in November 2020. The medical equipments and the facilities of the hospital are constantly updated with the high end state-of-the-art-gadgets mostly with digital solutions for diagnosis as well for therapy.

Moreover adhering to green health care, the hospital campus is abundantly enriched with bamboo groves and other plants that indeed relieves the stress of the inpatients and prompt a fast recovery. The hospital administration focuses much on disease surveillance mainly in the current context of the reporting and management of the pandemic to the government which had helped the health department, a plan to tackle the first, second and third wave of Covid 19. Since September medical tourism ANCHOR INDIA 129

Caritas Hospital & Institute of Health Sciences P.O. Thellakom Kottayam - 686 630 Kerala, India Ph: +91 481 2790025-29 Email: mail@caritashospital.org Web: www.caritashospital.org Appionments: 9496 555 300, 9496 555 400

2020 Bishop Benziger Hospital had treated around two thousand corona patients of which most of all were successfully recovered and returned to normal life. The dietary department is catering round the clock room service to the inpatients with ideal diet prepared deliciously according to disease conditions. The team management wholeheartedly appreciates and acknowledges the hard work rendered by the doctors, nurses and other employees for their untiring day and night hard work during the time of pandemic crisis for the past two years. While Bishop Benziger Hospital remained as an Umbrella Organization, the following additions were done in due course of time: Benziger School of Nursing (Estd - 1971), Ozanam Eye Centre (Estd - 1979), Bishop Benziger College of Nursing (Estd 2004), Community Radio Benziger (Estd - 2010), Bishop Benziger Community Health Centres (Estd - 2006 & 2019). The Team Management of Bishop Benziger Hospital as on March 2022 is depicted below: The Rt. Rev. Dr. Paul Antony Mullassery - President, Rev. Fr. Joseph Detto Fernandez Director, Mr. James T - Associate Director & Administrator, Dr. Praveen Namboodiri - Medical Superintendent, Mr. Remyl Yesudas - Associate Hospital Administrator & Quality Manager. See Advt in Page 006 130 ANCHOR INDIA medical tourism

Caritas, the perfect partner for a healthy future. Central Travancore has a long history of systematic health care.

Before the advent of European medicine, Ayurvedic physicians passed on their treatments to their generations.

In the nineteenth century, the princely states of Travancore, the old state, took the initiative to make the Western system of care available to the country. In the health sector of Central Travancore, the Caritas Hospital, founded by Father Mar Thomas Tharayil, (a visionary who visualized the needs of the community), has been the face of Central Travancore for over 60 years of dedicated service, embodying the founding spirit of selfless love saving lives. Starting as a small hospital with 50 beds combining various ideas for primary health care in the countryside, launched by Caritas, the development of health services is not limited to obstetrics. Individuals with expertise in Western medicine were appointed to key positions. For example; Dr. Peter Rode from Germany. The work initiated by Caritas has also been instrumental in completing the development of health services in Central Travancore. In 1975 Dialysis was first introduced to Kerala through Caritas Hospital. Caritas has been a leading figure in the field of nursing education since 1965 and the field of paramedical education since 1981. These institutions have garnered international attention for their excellence. For the past 19 years, with its comprehensive cancer care services and the establishment of the first hybrid cath lab in South India with regards to Cardiac care, it has always stood for the good health and happiness of the people of this

period that there is a need for an established hospital and good doctors for complete health care. Launched in 1962 in a humble rural setting, Caritas has been able to achieve a number of goals for health care over the past six decades. With a firm belief in the grace of God, with more than 43 specialties and quality recognitions, intending to provide good health and happiness to the people, this institution focuses on the health care of Central Kerala and prays for its strength and perseverance at every step.

See Advt in Page 003

region. During this time Caritas has been able to gain global recognition in healthcare and contribute to the betterment of the community. For the first time in Kottayam, Caritas has received NABH, NABH Nursing Excellence and NABL accreditations for international quality in healthcare services and NABH Ethics Committee approval for the first time in Central Kerala. In terms of health, Kerala is in a better position than other states in India. Kerala has made significant strides in terms of health indicators (high life expectancy, low mortality rate, birth rate, and infant mortality rate). As a Mission Hospital, Caritas Hospital is proud to be able to make a modest contribution to the ‘Kerala Model’ which has succeeded in providing better treatment to the general public at a lower cost. At present, the health condition in Kerala is very good. Kerala is known for its achievements in the field of social development.

Improving the health of the people is a crucial indicator of the social development of a community and at the same time ensuring that health care is available to all sections, especially the needy. Caritas has worked to this day with this goal in mind. During the last financial year alone, Caritas has continued to do so by donating over Rs 18 crores to charities. It is a well-known fact during this Covid

CIMAR Cochin Unit of Edappal Hospitals Pvt. Ltd. Tippu Sulthan Road,Cheranellore Ernakulam - 682 034, Kerala, India Ph: +91 484 4134444, 4134404 - 406 Emergency No: +91 7560884444 Email: cimarcochin@gmail.com Web: www.cimarindia.org BREAKTHROUGH DEVELOPMENTS IN REPRODUCTIVE CARE. Set up in early 1996 within the limited space available in the 300-bed Edappal hospital in the small town of Edappal, Dr. K.K. Gopinathan, the brain behind and the Founder Chairman of this noble institution, had christened the center as CIMAR - CENTRE FOR INFERTILITY MANAGEMENT & ASSISTED REPRODUCTION. Today, CIMAR stands to be a name to be reckoned with among the best fertility centers internationally and boasts of a state-of-the-art unit in COCHIN since 2010. In the last 32 years of its establishment, CIMAR has seen many a first and continues to make a breakthrough in the field of infertility and fetal medicine.

CIMAR is the only center in India to have all facilities under one roof and is one of the most advanced fertility and fetal medicine hospitals in the country with centers at Edappal, Cochin and Coimbatore. CIMAR has achieved NABH accreditation from the Quality Council of India in 2013 as a mark of continuing its supremacy and continues to make breakthrough in the fields of infertility and fetomaternal medical tourism ANCHOR INDIA 131

medicine. Dr. K.K. Gopinathan, who is the Chief of CIMAR Unit, with more than 45 years of experience in OB/GYN & Infertility, is recognized as the first Laparoscopic Surgeon of Kerala State Health Services and is a former State President of Kerala Association of Gynecological Endoscopists (KAGE) as well as the South Zone Co-ordinator of Indian Society for Assisted Reproduction (ISAR). Dr. Gopinathan has set a record in conducting and supervising more than 1,00,000 deliveries as a male gynaecologist. He has conducted several thousands of laparoscopic sterilization all over Kerala as part of Central Government Population Control Programme. FOGSI has recognized him as a Laparoscopic Trainer and the National Board of Examinations has acknowledged his skills as the trainer of the DNB course which is equivalent to MD Gynecology.

He is one of the leading recognized trainers in laparoscopy & advanced infertility as well as fetal medicine. Dr. Gopinathan has been awarded for the training given to maximum number of doctors in India. He has been the faculty and organizer of several National and International conferences across the globe. Dr. Gopinathan is the recipient of several awards, especially, the Goal Mentor Award by Harvard Medical School. He has published articles in so many National and International publications and journals of repute. Today, his team comprises of over 20 gynecologists specialized and dedicated to the field of fertility and fetal medicine. He is organizing a programme called Vandhyatha V imuktha Keralam under which the centre gives free IVF treatment for thousands of poor childless couples. Some of the important milestones of CIMAR are: CIMAR started functioning at Edappal in 1996, Introduced ICSI Treatment in Kerala in 1997, ICSI baby born through PESA and MESA in 1998, Baby born in India using Recombinant FSH (Recagon) in 1999, Baby born after Laser-assisted hatching in 2000, Started Fetal Medicine department for the first time in Kerala in 2000, Baby born after PGD using FISH in 2001, Introduced Triple Gas Incubator in India in 2002, Introduced 132 ANCHOR INDIA medical tourism

Intra-uterine Blood Transfusion Treatment in Kerala in 2003, FOGSI Recognition as Infertility Training Centre in 2004, CIMAR awarded ISO Certification in 2005, CIMAR Cochin starts functioning and Introduces IMSI in Kerala in 2010, 1st IMSI baby of South India born in 2011, Pollution Control Award from Kerala State Pollution Control Board in 2011, and CIMAR Coimbatore started functioning in 2012 . At the various CIMAR CENTRES, patients of infertility are provided the finest infrastructure, state-of-the-art technology and qualified professionals on a par with world standards.

CIMAR has a unique fetal medicine department that helps patients deliver a healthy child and a separate genetic department which analyses chromosomal abnormalities.

CIMAR specializations are Infertility, Fetomaternal medicine, Genetic Lab, Neonatology and Gynecology. CIMAR is also a training ground for many aspiring specialists all over India and abroad. CIMAR is recognised for the following courses - National Board Post Graduate Training

Centre in OBG, FOGSI recognized Advanced Infertility Training Centre, FOGSI recognized Laparoscopic Training Centre, FOGSI recognized USG Training Centre, Fellowship in Reproductive Medicine and Fellowship in Feto Maternal Medicine. When Dr. Gopinath commenced his journey from a humble hospital in Malappuram District, little did he know that he would play a pioneering role in bringing the smile of happiness to thousands of couples, and that his hospitals would carve out a niche for themselves. CIMAR’s team of professionals regularly attend national and international training seminars, CMEs and the like, so that the hospital continues to rub shoulders with fertility centres of international repute. CIMAR has also been conducting advanced training programs for upcoming professionals on a regular basis, with a view to promote expertise in this field. Even though infertility treatment has its own limitations, especially with regard to percentage of success rate, CIMAR tries to ensure that all its patients get the right treatment and leave the institution fully satisfied on having obtained the best care.

The services by CIMAR have been acknowledged with State level Awards, especially for its control on pollution.

Edappal Hospitals, now positioned as one among the best specialty hospitals in Kerala, continues to deliver more happiness to more people. Being an NABH accredited institution, strict quality checks and consistent quality assurance systems are maintained at CIMAR. These are notably rigorous in the theatre and the laboratories. All state-of-the-art equipments are pro-actively maintained and subjected to regular inspections. The Ministry of Health and Family Welfare, Government of India awarded this institution for strictly following the Kayakalpa guidelines on cleanliness, hygiene and infection control. CIMAR believes that every patient is an individual and hence deserves individual care. Rather than following standard, rigid protocols based on age or medical history alone, CIMAR monitors the patient intensively, treating him/her with compassion and offering personalised care. Every

patient who walks out of the centre will feel a deep sense of quality and personal touch in the level of care they have received. As a part of their commitment to go green, CIMAR has organized an ambitious environment friendly programme called “kuttimaram - a tree for every child”, a program to hand out a sapling to every couple blessed with a baby at CIMAR. See Advt in Page 045 Dhanwanthari Ayurveda Bhavan Pvt. Ltd. Pattambi Road, Nelluvai, Thrissur Ph: 04885 265586, 265641, 98863 41219 Email: dhanwayur@yahoo.com Web: www.ayurbhavan.com Dhanwanthari Ayurveda Bhavan Pvt Ltd is a NABH accredited Ayurveda hospital. A holistic health care center, Situated in a serene village where benefit of traditional health care, combined with Modern scientific effect, along with blessings of Lord Dhanwanthari are blend into perfect harmony and make a beautiful rhythm between the nature and human biological systems. We help you in wiping away the dirt and wrinkles of hurry and worry for perfect health and to Refresh, Rejuvenate and Revitalize mind and body. Ayurveda is the science of life and its principles are universally applicable to each individual’s daily life.

It encompasses every element and facet of human life and considers man as an inseparable part of the universe, emanating from it and sustaining on it. Hence man has to properly understand the nature and its relationship with him. Ayurveda believes that the primary cause of all diseases is embedded in the mind. Mind and body are two seats of disease and all mental diseases affect the body and vice versa. Also, Ayurveda views health and disease in holistic terms considering the inherent relationship between the individual and the cosmic consciousness. At Dhanwanthari Ayurveda Bhavan real and scientific Ayurveda is practiced in its pristine purity and authenticity, imbibing the depth and spirit of its rich philosophy. The diagnosis is made on the basis of medical tourism ANCHOR INDIA 133

DR. K.V. Vijayan Institute of Ayurveda Medical Science (VIAMS) P.O. Mezhathur, Palakkad - 679 534 Kerala, India Mob: +91 703 4992 442 Ph: +91 4662 270 142 Email: care@viams.in Web: www.viams.in

thridosha, prakrithi and nadipareeksha in the traditional way and treatments are prescribed considering the constitution of each individual. Panchakarma and swedakriyas are carried out without making any compromise on the principles of Ayurveda. The daily routine, diet and physical and mental hygiene practiced at this centre offer creative and healthy living habits to the inmates. Special treatments are there here for Rheumatic problems, Skin diseases, ENT problems, Women’s ailments, and Infertility which are carried out under the supervision of experienced physicians. Our efficient team of Ayurvedic physicians plans the treatments with an integrated approach considering the balance of body, mind and spirit of individual. The guests are trained in Yoga, Pranayama and meditation along with counselling on personal basis. All the activities at Dhanwanthari Ayurveda Bhavan are arranged in such a way that the patients involve themselves in the healing process. See Advt in Page 055

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VIAMS - a traditional, authentic, legacy Ayurveda enterprise with a history of rich and exceptional medical care custom traversing four generations. We essentially focus on Neurological conditions, especially Parkinson’s Disease, and we furthermore broaden our expertise in Infertility, Woman Wellness, Spine & Joint Care, and Lifestyle Disorders. VIAMS offers the Integrated Treatment Protocol with Ayurvedic Science compiling Physiotherapy, Psychology Counselling, Audiology, Speech therapy, Dietetics, Yoga & Meditation. The custom-tailored and specific treatments offered here at VIAMS are a class by themselves and have been the key factor to its success and prosperity. VIAMS hospital, located in the midst of a meadow, lake, and hill station, boasts of its tranquil atmosphere and soulrejuvenating experience. When you’re here, you will feel at home with all of us being embraced as a family. You will experience not just the revitalization of the body but the revival of the psyche and release all strains. VIAMS rightly infuses expertise, tradition, culture, and healthy Ayurvedic practices in congruity with nature for optimizing treatment results and has created a space for itself amongst innumerable of its consumers. K.V. V ijayan Institute of Ayurveda Medical Science (VIAMS) was founded in 1972 by Dr. K.V. Vijayan as a Vaidyasala (Traditional Health Clinic). We have the legacy of a rich and extraordinary healthcare tradition comprising four decades that follows 5000+ years of Ayurveda disciplines. VIAMS originated as a Vaidyasala, later established as a clinic, and developed as a full-fledged hospital facility in the early 21st century, nestled in the beautiful district of Palakkad in Kerala. Over

for Outpatients& In Patients. The team of well-qualified and experienced physicians and other faculty and staff ensure the best for anyone who enters VIAMS. See Advt in Page 033 DR. KM Cherian Institute of Medical Sciences P.O. Kallissery, Chengannur - 689 124 Kerala, India Ph: +91 479 236 3456, 236 3300 Mob: +91 91880 86888, 91880 26888 Email: info@drkmcims.com Web: www.drkmcims.com

the years, under the efficient leadership of his son, Dr. K.V. V ijith, the Vaidyasala grew into the prestigious VIAMS, a well-equipped, full-fledged hospital facility. It is now on the path to becoming the best and the most trusted in offering holistic treatment in Ayurveda. With more than 15years of experience in the Hospital management and Manufacturing Sector, Dr. K.V. V ijith has dedicated the institution under him to the sole cause of providing quality Ayurvedic treatments with a holistic approach. He is a visionary with a sharp taste for innovation. He was solely responsible for bringing the idea of “concept treatments” and “special preparations” and now moves forward with the motto that innovation never stops. Our responsibility is to propagate the benefits of Ayurveda and plans to extend ourselves to various regions like the Middle East, Europe, Africa, Latin America, by means of spreading awareness, quality services and medicines. Today, VIAMS, with its own Academy, Medicine Manufacturing Unit (Kevees), A Wellness Division, Mitra Ayur Spa and Hospital& Clinics with facilities

Dr. KM Cherian Institute of Medical Sciences, Chengannur - A well equipped Super Speciality Hospital at Chengannur, Kerala, initiated by a group of professionals and entrepreneurs with the Chairmanship of International Industrialist and Healthcare Management expert Shri. P.M. Sebastian and under the Clinical Leadership of World Renowned Cardiac Surgeon, Padmasree Dr. K.M. Cherian. Dr. KM Cherian Institute of Medical Sciences (KMC Chengannur) is an outstanding healthcare facility with the most advanced Operation Theatres, ICUs of international Standards, Labor Suites, Suit Rooms etc. We deliver the fine patient experience by integrating and upgrading all our services and systems regularly. Assisted by the most advanced state-of-the-art technology, we provide accurate diagnosis and holistic treatment. Outpatient & Inpatient facilities of KMC Chengannur - Cardiovascular and Thoracic Surgery, Interventional Cardiology, Obstetrics and Gynaecology, Neonatology, Minimal Invasive & Laparoscopic Surgery, Nephrology, Neurology, Neurosurgery, Dental, Dermatology & Cosmetology, Diabetology, Emergency medicine, ENT, Fertility Centre, Gastroenterology, General Medicine, Ophthalmology, Orthopaedics, Pathology, Pediatrics, Psychiatry, Radiology, Respiratory Medicine, Urology, Anesthesiology, Clinical Psychology, De-addiction, Family medicine & fast track clinic etc. The team of Doctors along with the welltrained medical staff backed by the topnotch technology & infrastructure and with the administrative leadership of medical tourism ANCHOR INDIA 135

the Managing Director, Fr. Alexander Koodarathil, our departments are strictly following the global standards. KMC Chengannur is only 25 kms away from the scenic backwaters of Kerala which is always there in the bucket list of International & Domestic travellers. The houseboat cruise for the rejuvenating experience and the Ayurvedic treatments are all perfectly blended in our holistic package for International patients & NRIs. For health related videos, please follow our Youtube/kmcims. See Advt in Page 025 Elite Mission Hospital P.O. Koorkenchery, Thrissur - 680 007 Kerala, India, Ph: +91 487 2436100 Fax: +91 487 2436167 info@elitemissionhospital.com www.elitemissionhospital.com Elite Mission Hospital started in a humble way in the year 1979, as ELITE AROGYA BHAVAN with a 20 bed inpatient facility and two departments. The hospital became indispensable for the patient community in and around 136 ANCHOR INDIA medical tourism

Thrissur for quality treatments in a short span of time. It was the constant endeavor of the management to bring the latest and advanced medical care to the common people of this part at affordable costs. Keeping pace with the advancements in Medical Science and technologies, the hospital grew in stature and became the first ISO 9001 certified hospital in allopathic medicines in Thrissur and second in Kerala. The focus of the entire service was to understand the patient better and for providing specialized treatment, care and support and for ensuring a safe and smooth recovery. The hospital is equipped to meet medical emergencies with the support of eminent and competent professionals, state of the art infrastructure, modern equipments, diagnostic services and advanced facilities.

It has grown to a 300 bedded hospital with over 70 doctors and more than 500 paramedical and non-medical staff with a comprehensive range of super specialty services.

Its full complement of medical staff represents a wide range of specialists, with many consultants being leaders in their fields. The Hospital is designed to provide stateof-the-art inpatient and outpatient medical care with maximum efficiency in a patient-and-visitor-friendly environment. Elite Mission Hospital has received the NABH accreditation from Quality Council of India with effect from 15th January 2016. The hospital has all the Basic departments with Major super specialty services. They pride themselves on tertiary patient care and are well known in various clinical disciplines including Anesthesiology, Audiology, Cardiology, Cosmetology, Dental surgery, Dermatology, Dietics, ENT, Endocrinology, Gastroenterology, Gastrointestinal surgery, General Medicine, General Surgery, Gynecology and Obstetrics, Microbiology, Neonatology, Nephrology, Neurology, Neurosurgery, Ophthalmology, Orthopedics, Pediatrics, Pathology, Physiotherapy, Plastic surgery, Psychiatry, Psychology, Radiology, Urology, Rheumatology, Sports Medicine and Social work. The hospital has a well equipped Cosmetology Clinic which provides an extensive range of treatments. The cosmetic services provided by

the department are Gynecomastia (male breast reduction), Tummy tuck, Breast augmentation, Breast reduction, Hair Transplant, Nose reshaping, Rhinoplasty, Deviated nasal septum correction, Liposuction, Contour correction, Buttock correction, Thigh correction, Dimple creation, Face lift, Lip reduction, Lip augmentation, Arm Reduction, Brachioplasty, Ear shaping and Facial cosmetic surgery. Today, the hospital is one among the most trusted health care providers in Kerala and is recognized for its excellence in health care.

See Advt in Page 043

G. Kuppuswamy Naidu Memorial Hospital P.B. No. 6327, Nethaji Road Pappanaickenpalayam, Coimbatore - 641 037 Ph: 0422 2245000, 2243501 – 07 Email: gknmhospital@gknmh.org Web: www.gknmhospital.org Reviving Health with Care. The Cotton City – Coimbatore in Tamil Nadu, in the early 1900s was a small town with very little medical facilities except for the District Headquarters

Hospital, which was not sufficient to provide medical help to the slowly growing population. G. Kuppuswamy Naidu, whose family met with a personal loss of his step sister due to death at childbirth, was determined that a women and children’s hospital was the need of the hour. Thus the seed for the KNC Trust was sown. G.Kuppuswamy Naidu did not live to see his dream come true, but his noble thought was brought to life through a committee which was formed to fulfill his wishes and the G.Kuppuswamy Naidu memorial Trust was established to carry forth his vision to provide “Humane Healthcare” to all strata of society. With a rich, resounding background of 7 decades of dedicated service to the community - GKNM Hospital is now a full-fledged, 650-bed hospital, extending its medical care and expertise from Neonatal to Geriatrics – which includes the whole plethora of medical services. We provide a wide range of treatments with the latest in the field in terms of expertise and technology. We have a dedicated team of surgeons, consultants, nursing staff and paramedical staff who work round the clock in unison with the single goal in mind – the best healthcare that can be given to patients. We Care and it shows. The Hospital offers the services of all major departments. Department of Cardiology is equipped with Cardiac Catheterization Lab, ICCU, Electrophysiology and Heart Failure Clinic; Anaesthesiology with facilities for General Anaesthesia as well as Cardiac Anaesthesia; Critical Care provided with Intensive care units like ICCU, MICU, CCU, PICU, and NICU. Cardiothoracic Surgery department is equipped for Cardiac Transplant, CT ICU and CT IMCU. Internal Medicine and Subspecialties offer Emergency medicine/ Trauma Care and has various departments like Dermatology, Diabetology, Endocrinology, Haematology, Medical Gastroenterology, Nephrology & Renal Transplant, Neurology, Pulmonology and Palliative Care Services. General Surgery and Subspecialties include ENT, Neuro Surgery, Orthopaedic Surgery, Plastic & Reconstructive Surgery, Renal Transplant Surgery, Urology, and Laparoscopic Gastrointestinal, medical tourism ANCHOR INDIA 137

GG HOSPITAL Murinjapalam P.O. Medical College Trivandrum - 695 011 Ph: +91 471 2779100, 2779101 Email: feedbackgghospital@gmail.com Web: www.gg-hospital.com

Hepatopancreaticobiliary & Bariatric Surgery unit. The Department of Oncology includes Medical Oncology with a Day care ward and Low counts ward, Radiation Oncology, Haemato Oncology, Onco Surgery, Gynae Onco Surgery, Community Oncology, Palliative Care and Raksha – The Hospice. The Department of Paediatrics offers Paediatric Cardiology, Paediatric Cardiothoracic Surgery, Paediatric Endocrinology, Paediatric Pulmonology, Paediatric Neurology, Paediatric Surgery, Neonatology & Neonatal Surgery, Paediatric Gastroenterology, Developmental Paediatrics and Paediatric Psychiatry. The Hospital is equipped with a Psychiatry Department with Outpatient services. The department of Obstetrics & Gynaecology handles high risk pregnancies and laparascopic surgery also offers the services of a Fertility Clinic. Ophthalmology department offers outpatient services. Apart from these there are the Health Check clinic, Home Health Care Services and the Department of Oral & Dental Surgery with Orthodontistry/ Oral & Faciomaxillary Surgery for Trauma & Onco reconstruction. See Advt in Page 009 138 ANCHOR INDIA medical tourism

It is the state-of-the-art Hospital under the Leadership of Shri. Gokulam Gopalan, a Veteran business leader, visioned to establish a corporate healthcare destination that would encompass all the provisions needed to meet the healthcare needs of the common man, which contributes highest standards of medical care with the motto of ‘Love and Care to Humanity’. GG Hospital is a sister concern of Sree Gokulam Medical College and Research Foundation, Trivandrum. The History made by the GG hospital in the life of the common man over the last six year is remarkable. GG Hospital is one of the fastestgrowing quaternary care super specialty hospital in South Kerala. The Hospital has been accredited by the National Accredited Board of Hospitals (NABH). The patient-friendly facilities at GG Hospital ensure to deliver the exceptional quality of patient care. The facilities are designed and equipped to meet the requirements of both domestic and international patients. GG Hospital offers infection-free ICUs that are equipped with state-of-the-art Technology (Medical ICU, Neonatal ICU, CICU, SICU and PICU). These ICUs are manned by Intensivists, trained Paramedics and Nurses. It has fully-equipped operation theatres, as well as rehabilitation services. Orthopaedics services in GG Hospital aim to provide world-class treatment for various orthopaedic disorders and sports injuries. We have a team of highly skilled and dedicated surgeons supported by skilled nurses and physiotherapists who aims at delivering quality care to the patient. The Department of ENT, Head Neck & Skull Base Surgery at GG Hospital is well established for its ultra-modern facilities and the expert team of ENT headed by Dr. Manoj Krishnan, who also does

Boben Thomas provides advanced care ranging from homebased therapies to complex procedures. The Department is also specialised in Peadiatric Oncology. The Department of Surgical Oncology offers a wide spectrum of surgeries for cancers in the breast, head and neck, thoracic region, gastrointestinal malignancies, gynaecological malignancies, Pelvic malignancies, bone and soft tissue sarcomas.

The team of trained doctors in the department provides patients care with optimal, evidence-based treatment plans for the removal of cancer cells from the body through medication and surgery. All the departments in GG Hospital religiously adhere to stringent international protocols and at most care is taken in every aspect of the treatment process without the slightest compromise in the quality of our inputs, this is the hallmark by which the hospital policy is implemented. See Advt in Page 019 Cochlear Implant Surgery. Master Yousoof a two-year-old hearing impaired child was successfully operated on and he regained his hearing. The department is flourishing as the major quaternary ENT care in the hospital with excellent feedback from both National and International patients. The Department of Gastroenterology specializes in the prevention, diagnosis and treatment of disorders of the esophagus, stomach, small intestine and large intestine. Its services include diagnosis and therapeutic disease management. The Department of Obstetrics and Gynaecology offers All basic & Advanced Laparoscopic Gynec Surgeries, Infertility & Reproductive Medicine, HighRisk Pregnancy & Perinatology, Foetal Medicine, Adolescent Gynecology Clinics, Menopausal & Well Women Clinics, Cosmetic Gyneacology, PCO & Endometriosis Clinics for the reproductive health and gynaecological needs of women.

The Department is comprised of a very talented and multidisciplinary team of doctors & nurses. This year the Gastro Department successfully carried out Liver transplant surgeries. The Medical Oncology Department led by Dr

Holy Cross Hospital, Adoor Holy Cross junction Kayamkulam - Pathanapuram Rd Adoor, Pathanamthitta – 691 523 Phone: 04734 234500, 234502 Appointment: 04734 234567, 234568 Email: holycrossadoor@gmail.com Web: www.holycrosshospitaladoor.com With 892 major surgeries and 2307 minor surgeries handled per year the department of general surgery is one of the premier departments of Holy Cross Hospital. The department undertakes all complex laparoscopic surgeries using the most modern HD lap camera system. The hospital is equipped with harmonic scissors for blood less surgery and backed with a state of the art Surgical ICU. The department is headed by Dr. Suresh. The department of General Medicine is manned by a team of two expert physicians, Dr. Sivadas J and Dr. Sayed Mueenuddin who are amply supported by an array of qualified staff. The department has a well-equipped Medical Intensive care unit and Critical care unit and also has facilities for dealing medical tourism ANCHOR INDIA 139

with all types of emergencies thus providing comprehensive medical care round the clock. See Advt in Page 067 Indo American Hospital ‘Institute of Brain & Spine’ Chemmanakary P.O. Akkarappadam Vaikom - 686143 Kerala, India Ph: +91 4829 217800 Email: info@indoamericanhospital.in Web: www.indoamericanhospital.in “I was born with nothing; I was educated by the people of Chemmanakary V illage, and this is what I owe to them” Dr. Kumar Bahuleyan. Once, Chemmanakary was a fishing hamlet swampy in the hinterland. In Vaikom taluk unemployment was high. There was no sanitation, potable drinking water or healthcare. Majority of the underprivileged inhabitants were caught in a vortex of poverty, starvation and deprivation. Survival was tough and escape from the quagmire was an impossible dream. Emotionally aroused Dr K Bahuleyan, MBBS (Madras), MD (USA), FACS, FRCS (Edinburgh), FRCS (Glasgow) was determined to ‘clean up the mess’ and in 1989 established a ‘Not-for-Profit’ 140 ANCHOR INDIA medical tourism

charitable organization named “Bahuleyan Charitable Foundation” to bring the basic needs of healthcare and education to the village. The Bahuleyan Charitable Foundation, inspired by Dr Bahuleyan, built a small clinic at Chemmanakary for women and children in 1993. That clinic has now grown to the stature of Indo-American Hospital, Brain and Spine Centre which besides being a super specialty hospital also houses a general hospital with Physiotherapy, Pediatrics, Psychiatry and ENT departments. A ‘Community Health Centre’ also provides free treatment to the locals. The Hospital proffers world class diagnostic and curative facilities in Neurosurgery (Brain, Spine and Thoracic), Neurology, Neuro-Radiology, Neuro-Physiatry and Rehabilitation, Neuro-Anaesthesiology, Head and Neck Surgery and Clinical/Neuro Pathology.

Some special services offered round the clock are admission of head / spinal injury patients, admission of stroke and emergency neuro cases, registration of medicolegal cases, 24-hours CT scan (spiral) facility, Blood-Bank facility, readily available ambulance at hospital campus and an MRI unit. A Panel of eminent consultants in various specialties are available on call to attend to poly trauma cases. See Advt in Page 031

KIMSHEALTH Corporate Office: PB No 1, P.O Anayara Trivandrum - 695 029 Kerala, India Ph: +91 471 2941000, 2941400 Email: relations@kimshealth.org Web: www.kimshealth.org A Culture of Healthcare Excellence. KIMSHEALTH, a trusted name in quaternary healthcare in India and the Middle East, pioneered the quality revolution in the field of healthcare delivery in the country, making quality healthcare affordable and accessible to all. The flagship hospital of the Group was established in Thiruvananthapuram in the year 2002. Since then, there has been no looking back. The Group is today acknowledged as being one of the top 10 hospital networks in the country. Over the last two decades, it has grown from a 250-bed to a 2000-bed healthcare group, with hospitals in major cities like Trivandrum, Kollam, Kottayam and Perinthalmanna. KIMSHEALTH’s success is a tribute to its unwavering commitment to develop a stateof-the-art health infrastructure that is accessible to everybody. Every new hospital established by the Group has focused on its core values of providing quality healthcare and patient-centric, affordable treatment.

Consequently, KIMSHEALTH is synonymous with top-notch healthcare delivery systems, evidence-based medicine, high-end facilities and quality-oriented practices. Its policy of holistic compassionate care has helped it to establish its reputation as a people-friendly hospital. The effort is always to provide a coherent patient experience.

This is done by ensuring that there is constructive engagement at various touchpoints. In addition, digitalization makes it easy to access the hospital’s services. The Group cares for over 2.5 million local and international patients annually through its multidisciplinary team of over 900 doctors and 6,000 healthcare professionals in India, Bahrain, Oman, Saudi Arabia, Qatar

and the UAE. Patients at KIMSHEALTH are assured of the highest quality of care conducted under strict safety standards. The proof lies in its nine national and international accreditations. KIMSHEALTH was the first hospital in India to get an International (Australian Council for Health Standards International - ACHSI) and a National accreditation (NABH - National Accreditation Board for Hospitals and Healthcare Providers) way back in 2006. Other accreditations include NABL, NABH - Nursing, Medical Imaging Services, Blood Bank, Emergency Department, National Neonatal Forum Level-III B for Neonatology and EPiHC for Ethical Practices in Health Care. These accreditations ensure safe and benchmarked practices in KIMSHEALTH. The team of dedicated doctors and healthcare professionals at KIMSHEALTH are backed by the latest technology. Processes and systems are aligned, integrated and upgraded continuously. The healthcare infrastructure is world-class and KIMSHEALTH has the capability and capacity to perform the most complex and high-risk procedures in the safest environment. KIMSHEALTH TVM’s extension, KIMSHEALTH East, is an outstanding example of its commitment to healthcare excellence. The facility has ultra-modern operation theatres, ICUs of international medical tourism ANCHOR INDIA 141

standards and transplant programs for kidneys, liver, heart and lungs. In addition, it will be a centre of excellence for wellness, high-risk obstetrics, advanced perinatology and neonatology. With a dedicated International Patient Relations Department, KIMSHEALTH also provides remarkable facilities for its overseas patients. This includes visa assistance, translation services, multicultural cuisine choices and everything else required to make their stay comfortable. The services are in line with KIMSHEALTH’s philosophy of ensuring that all aspects of patient wellbeing are taken care of with courtesy, compassion, and competence. See Advt in Page 007 Lords Hospital Chackai, P.O. Anayara Trivandrum - 695 029 Kerala, India Ph: +91 471 2949000 Email: info@lordshospital.org Web: www.lordshospital.org Lords is a multidisciplinary hospital located in the city of Trivandrum. This is in close proximity to the National Highway bypass, Pettah Railway station, and Trivandrum International Airport. Lords have a compliment of highly specialized Surgeons, Physicians, Paediatrician, Gynecologists and other specialists in Medical & Surgical Gastro, Orthopedics, Urology, ENT, Cardiology, etc. Lords is one of the most advanced laparoscopic centers in Kerala.

The Laparoscopic Surgery Unit with its excellent infrastructure headed by Prof. Dr. K P Haridas, who is also a Padmashri Awardee, undertakes the most challenging of laparoscopic, liver and pancreatic surgeries. He says “Obesity is an excessive accumulation of fat almost all over the body especially liver, muscle and abdomen. It is not a condition, but it is a chronic progressive disease which affects almost all organs in the body with great medical risk. Almost 1.5 million people die every year from obesity related complications or co-morbidities. The 142 ANCHOR INDIA medical tourism

common co-morbidities are type II diabetes, hypertension, hyperlipi-daemia, sleep apnoea, Joint pain, Infertility, sexual disfunction etc. What is the criteria for considering Obesity surgery? Obesity is a condition rather difficult to manage but lifestyle modification and medication can be tried for a period of 3 - 6 months. When the BMI exceeds 35 with one or more co-morbidities, it becomes a definite indication for surgery. When the BMI exceeds 40, it is an absolute indication for weight loss surgery. It is quite unfortunate that the awareness of obesity and its complications is too far from expected. There are several Procedures available surgically starting from Intra Gastric balloon, Gastric banding, Sleeve gastrectomy, Gastric bypass, Mini Gastric bypass, Biliopancreatic diversion and so on. These are modified procedures depending on the severity of obesity. Sleeve gastrectomy is a purely restrictive procedure also remove the part of the stomach that secretes the hormone Ghrelin, that controls appetite and other procedure in addition to restriction creates malabsorption of nutrients. Weight loss surgery, the person concerned must be motivated for lifestyle changes and they need long term monitoring and follow up with vitamins when

necessary. BMI below 40, well-motivated individuals sleeve gastrectomy is an excellent procedure. Those with BMI above 40 with co-morbidities mini gastric bypass is an ideal procedure as of today but they need periodical checkups and yearly follow up of at least 10 years”. He is running many minimally invasive procedures like weight loss surgery for Obesity, Metabolic surgery for diabetes, Radio Frequency Ablation for Varicose Veins, Stapler surgery for piles, Video Assisted Anal Fistula treatment, Single Incision laparoscopic surgeries, and laparoscopic surgeries for all type of abdominal and groin hernia. There are facilities for orthopedic surgeries including total hip and Knee Replacement, Spinal Surgery, Arthroscopic surgeries for shoulder, Knee joints, Ligaments and meniscus injuries. In Gynecology, surgeries include Laparoscopic Hysterectomy, Ovarian Cystectomy. Also has the facility for Endoscopic Nasal and Sinus surgery, Micro Laryngeal and ear surgeries.

Lords vision is to provide excellence in clinical quality, customer-service with innovative ideas to build a healthcare practice that is guided by social and economic gains in equal measure. Their ultimate aim is to develop a healthcare system that contributes to the quest for a healthier world. See Advt in Page 059 Lourdes Hospital Post Graduate Institute of Medical Sciences & Research Lourdes Hospital Road Kochi - 682 012, Kerala, India Ph: +91 484 4123456, 4125555 International Desk: +91 484 4121103 Web: www.lourdeshospital.in Email: lourdesinternationaldesk@gmail.com Lourdes Hospital, a premier multi-speciality tertiary care hospital in Ernakulam, has a strong foundation with the best of state-of-the-art facilities, medical expertise, research and education. Lourdes started voyage in the year 1965 under the aegis of the Archdiocese of Verapoly. It has evolved into a tertiary care referral center for providing

advanced treatment for complex problems. Lourdes now has 41 established specialities which are growing steadily, headed by skilled and highly qualified doctors. We have state-of-the-art equipment which are continuously being upgraded from time to time for effective treatments and healthcare outcomes manned by trained and dedicated staff. Lourdes Hospital is a missionary hospital with a glorious history of 57 years towards dedicated HealthCare services which has played an important role in serving the underprivileged with Quality Patient care and Patient Safety and a key focus on affordability for the underprivileged sections of the society. Lourdes’ Free Outreach Clinics at 13 centers in Ernakulam offer medical relief to the poor even in the remote islands. While we are proud to get the acclaimed NABH Accreditation for quality of services, the real strength of Lourdes remains in our shared commitment towards providing technologically driven patient-centered care and Love in Service. Lourdes Hospital is the First NABH Accredited Catholic mission hospital in the state. It attracts patients not only from all parts of Kerala, but from other states and abroad too.

Lourdes International Patient Services offer patients the medical tourism ANCHOR INDIA 143

same level of quality treatment at a fraction of the global prices. Affordable healthcare services have always been our primary focus towards holistic and empathetic service for the people. This approach continues to be a success factor in the hospital’s healthcare strategy. From General Surgery to the recently inaugurated Paediatric Surgery department, pertaining to the surgical care of birth defects and acquired surgical problems of neonates, infants, children, and adolescents; From general medicine to the highly specified TAVI in Cardiology and DBS in Neurology, LOURDES Hospital caters to an entire spectrum of Care from Neonatology to Geriatrics in the medical and surgical fields. We pride ourselves in providing the best skilled Doctors and Support staff. Some of the most sought after services in our Hospital include Orthopedics, Gynecology, Neurology, Vascular and Endovascular Surgery, ENT & Cochlear Implantation, Plastic and Cosmetic surgery, Urology & Renal Transplantation Neonatology etc. We strongly support providing aid for the needy patients and Bridging the Gap for the Care of the public. Through upgraded skills, outreach programmes, and understanding the dynamic needs of the patients we would like to provide these highly specialized services for the benefit of the public. We at Lourdes will be there for your Healthcare needs and strive to reach at your doorsteps with dedication and zeal to Serving with Love. See Advt in Page 029 MAGJ Ayurkshethra Ayurveda Hospital P.O. Mookkannoor, Angamaly - 683 577 Ph: +91 90728 50500 Email: ayurkshetramagj@gmail.com Web: www.magjhospital.org Web: www.ayurkshethra.com MAGJ Ayurkshethra Ayurveda Hospital has committed to spreading the benefits of natural healing procedures using Ayurveda for various diseases with a legacy of years of ayurvedic healing. MAGJ Ayurkshethra offers a variety of ayurvedic treatments for general wellness and health with 144 ANCHOR INDIA medical tourism

highly experienced doctors. They provide a variety of specialized healing treatments for all kinds of illness with an in-house pharmacy, a range of ayurvedic medications, experienced ayurvedic nurses available onsite. MAGJ Ayurkshethra Ayurveda Hospital is a collaborative initiative between MAGJ Hospital and the Ayurkshethra Ayurvedic Group. Ayurkshethra establishment started by Sree Sanku Vaidyar in 1909, presently is devolved by the third generation has eventually transcended into Ayurkshethra Group of Companies. Through an integrated approach, Ayurkshethra Group has been rendering excellent services in India as well as abroad. The Group’s primary centering services are catered through Ayurkshethra Ayurveda Hospitals having its head office in Cherthala, Alappuzha has surpassed and started branches across the world. Its perseverance continued to bind the authenticity of traditional procedures of Ayurvedic treatment. Simultaneously, the Group integrated with modern medicine to commence Ayurveda-based Multi-Speciality Hospitals across India. Ayurkshethra Group having more than 100 years of heritage, has accomplished many feats. Acknowledging the prerequisite, the Group extended its authentic

traditional Ayurveda therapies through Wellness Centres across the world. The Group embarked on institutional education and started Ayurkshethra Institute of Ayurveda Medical Science (AIAMS) which received the award for being the World’s Largest Para-Medical Trainer. As an innovative program in Ayurveda, the Group commenced Mobile Clinic for the vulnerable people in the rural areas.

Bolstering itself in the line of Ayurveda practice, the Group expanded further with V illage Resort in Cherthala, Charity Foundations, etc. The Group abides by its indomitable ayurvedic treatments and procedures inherited from generations to propel the wondrous traditional medical therapies to greater heights. To cater to National and International patients, facilities such as suite rooms, deluxe rooms, normal rooms have been arranged in the most pristine locales. The rooms are outfitted with all the modern necessities. Food for the patients is prepared and served as the Ayurveda directives. However, bystanders can have delicacies of continental, vegetarian and nonvegetarian dishes from restaurants available on the hospital premises. Facilities like airport pick-up & drop, sightseeing facilities and international desk are also available. See Advt in Page 041 MAGJ Hospital P.O. Mookkannoor Angamaly - 683 577 Kerala, India Ph: +91 484 2674300, 8086194300 Email: enquiry@magjhospital.org Web: www.magjhospital.org The Major Archie-Episcopal Congregation of St. Therese of Lisieux is the first Religious congregation of Brothers founded under the Syro-Malabar Rite of the Catholic Church in Kerala. (Late) Mar Augustine Kandathil founded this congregation on the 19th March, 1931 at Mookkanoor. The main Charism of the congregation is caring the poor and Orphans, impart Technical Education, provide Job Oriented

Courses for the youth, Health activities apart from Social, Economic, Education both formal and non-formal for the needy and disadvantaged members of society. The congregation is also catering to the various economic and social needs of the school drop-outs and economically poor of the society. Skill development and related training programmes are being regularly organized for the deserving candidates, so that the youth are able to place themselves with various organizations within and worldwide both in government and private sector. The congregation has been taking care of its first Health Service for the rural society since 1951 in Mookkanoor. MAGJ Hospital had a very humble beginning to commemorate the Golden Jubilee of Priestly Ordination of the founder (Late) Arch Bishop Mar Augustine Kandathil. Today we are able to provide more advanced medical care and facilities to the public. The hospital has shifted to a new building in the year 2018, January 20 and has as many as 26 Departments namely, Cardiology, Nephrology, Urology, Neurology, Anaesthesiology, Dermatology, General Medicine, General Surgery, Laparoscopic Surgery, Maxillofacial Surgery, ENT, Obstetrics & Gynaecology, Orthopaedics, Paediatrics, Paediatric Endocrinology, medical tourism ANCHOR INDIA 145

Dentistry, Paediatric Dentistry, Opthalmology, Psychiatry, Radiology, Haematology, Biochemistry, Microbiology, Pathology and Histopathology. The hospital has also the following facilities providing 24X7 hours services like Emergency, Dialysis centre, 5 State-of-the-art Surgical OT with laminar airflow, Modern Labour Room, Hi-Tech Laboratory, Blood Bank, State of art MICU, NICU, Audiology & Special students council, Pharmacy, CT Scan, CSSD, Pain & Palliative care, Mortuary and Ambulance service etc. This is a Charitable Hospital and has a tradition of more than 71 years catering to the Medical needs of the society (05 Panchayats and a part of Angamaly Municipality) especially for the poor and the needy as desired by our Founder. Over the years with the co-operation and support of the community staff and the general public this hospital has developed as a multi-specialty hospital with most of the facilities as mentioned. All the departments supported by dedicated and well experienced doctors, nurses, paramedical personnel and other supporting staff. We hope to provide good service and medical management to the best satisfaction of the patient and society. The newly constructed hospital building with a built-up area of around 3 lakhs sq ft, we are sure, that the people of the locality and surrounding areas will be able to avail the medical facility of the MAGJ Hospital at Mookkanoor at an affordable cost. Further, we propose to induct many more advanced equipments and instruments at par with latest science and technology to cope up with the rest of the world class hospitals within the country and globally. The Nursing School was stopped with the last batch finishing their GNM course in 2014 and the same year we had started BSc MLT course for 120 students with Hi-Tech Laboratory.

And now 03 acres of land is documented and earmarked exclusively for new Nursing College under KUHS University for Health and Science with necessary provisions for modern Library and Hostel facility. We hope this college will start to function from the academic year 2021-22 an intake of 60 students. In our parent building, Ayurvedic 146 ANCHOR INDIA medical tourism

treatments under Ayurkshethra Health Care are available from the year 2021. Our Hospital has been assessed by National Accreditation Board for Hospitals and Health care providers and awarded Entry Level Certification. See Advt in Page 039

Mar Sleeva Medicity Palai Cherpunkal, Kottayam - 686584 Kerala, India Ph: +91 4822 269500 www.marsleevamedicity.com promotions@marsleevamedicity.com Mar Sleeva Medicity Palai is a 650 bedded quaternary care hospital located at Palai in Kottayam District. Founded by the Diocese of Palai, the hospital offers end-to-end healthcare services and advanced treatment using the latest medical technology. Since 2019, we have kept our patients at the heart of our care and have committed ourselves to providing quality and affordable healthcare that is accessible to everyone. With over 43 specialty and super specialty departments, Mar Sleeva Medicity Palai cares for over 1800 patients every day through a multidisciplinary team of over 200 doctors. Our healthcare infrastructure and operating rooms are equipped with the latest state-of-the-art technology that can help perform the most complex and high-risk procedures in the safest environment. We are a Centre of Excellence in Cardiac Sciences, Neurosciences, Orthopedics, Gastrosciences, Nephrology, Urology, Pediatrics & Neonatology, Obstetrics & Gynecology and Critical Care. The 24x7 emergency and critical care department headed by trained physicians at Mar Sleeva Medicity Palai is well supported by a 3T MRI, 128 Slice CT Scan, modern cath lab, interventional radiology and laboratory services. Mar Sleeva Medicity Palai is envisaged as a home of consolation and wholeness for the sick and suffering. The aim behind the launching of this hospital at Pala is not only to confine it as a quaternary care hospital but a project leading to the establishment

centre of excellence in providing modern treatment facilities of international quality and standards besides touching lives positively.

See Advt in Page 008

Metropolitan Hospital (Trichur Metropolitan Health Care Pvt.Ltd) Thrissur - 680 007, Kerala Ph: 0487 2425123, 2425142, 2429661 Email: metropolitanh@gmail.com Web: www.metropolitanhospitaltcr.com

of a Medicity comprising all the modern as well as ancient traditional healing methods that includes Ayurveda, Homeopathy, Meditation and Prayer. Thus, envisioning a healthy generation in body, mind and soul aimed at the wholeness of all people and for the betterment of our community. While the hospital and its specialties will meet the needs of the people who come to the hospital, a Hospice Centre attached to the Mar Sleeva Medicity Palai cares for the forsaken and suffering poor brethren who are bedridden and left without humanitarian care. The International Patient Relations offers its patients from overseas world-class treatment, personalized attention and a comfortable stay. With facilities from visa assistance and availability of translators on the desk to multi-cultural cuisine choices, every aspect of international guests are taken care of. Surrounded by a lush green terrain and proximity to Munnar, one of the world’s most preferred hill stations, Mar Sleeva Medicity Palai offers a holistic healing environment blending nature to healthcare. Over the last three years, Mar Sleeva Medicity Palai has emerged as a

Trichur, the cultural capital of Kerala is a preferred choice of residence for most people as it offers the best medical care in the state. Metropolitan Hospital is an NABH certified hospital and within a short span of 36 years the hospital has reached the pinnacle of excellence with its commitment to the State-of-the art in health care. This hospital was started in 1986 by a group of doctors, as a non-profit oriented venture with focused and committed service. The aim of the founders of this hospital was to give credible service by providing the best facilities to patients. The success of their dream project is well reflected in the acceptance it has among the people. The dedication of the staff here, to the welfare and wellbeing of the patients is truly praise worthy. The Foundation of the Metropolitan hospital is based on the very essence of life-care, compassion and commitment. The entire staff including well qualified doctors, nursing personnel, paramedical staff and technical experts provide quality health care at affordable rates. The continual process of upgradation ensures patient welfare and satisfaction. The hospital is situated 1.5km away from the busy Swaraj Round, on the Trichur - Kodungallur route, thereby ensuring the quietude necessary for a hospital, as well as easy accessability. This well-equipped hospital offers all possible departments including Orthopaedics (Spine Surgery, Joint Replacement, Arthroscoy, Trauma Care), General Surgery, Laparoscopic - keyhole surgery, Neuro Surgery, Urology and Andrology, Ophthalmology, Otorhino medical tourism ANCHOR INDIA 147

Modern Hospital Kodungallur Ltd P.O. Kodungallur, Thrissur - 680 664 Ph: 0480 2802022, 2672700 Email: helpline@modernhospital.com Website: www.modernhospital.in

Laryngology, Gastroenterology, Obstetrics and Gynaecology (LaproscopicSurgery / Infertility Clinic), General medicine, ENT, Dental Surgery, Poly-Trauma, Nephrology, Dialysis, Cardiology, Neurology, Pulmonology (Asthma, Allergy& COPD), Paediatrics, Neonatology with ICU, Dermatology and Cosmetology, Radiology, 2D/3D/4D Ultrasonography, Psychiatry, Clinical Psychology, Pathology, Microbiology, Anaesthesiology, Fertility Centre, Physiotherapy etc. The Management is committed to give comprehensive and sustainable health care at affordable cost. The hospital provides Post Graduate Dip. N.B training in Orthopaedics recognized by the Govt. of India, National Board of Examinations. Advances in medical technology have seen the induction of the latest equipments for diagnosis and treatment of various ailments. The superspeciality section ensures comprehensive healthcare for any patient entering its portals. The latest addition to this armamentarium is the HELICAL (Spiral) CT scanner – the first of its Kind in Kerala. NABH as an organization is ISQua Accredited. See Advt in Page 063

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The Modern Hospital was established in January 1993 by a group of Non resident Indians, consisting of well known visionaries in business and social fraternity. It is today a 100 bedded full fledged multi specialty tertiary and referal hospital. The hospital offers high quality health care services with state-of-the art technology, meticulous cleanliness and courteous personal attention. The motto of Modern Hospital, Kodungallur is to be ‘Your family hospital always’. The hospital combines the advantage of a serene setting with the decade long quality health care affordable to all classes of patients. The hospital has made kodungallur secure a prominent place in the healthcare sector in the district. The Modern hospital offers the services of well experienced expert doctors in Super Specialty departments like Neuro Surgery, Cardiology, Neurology, Gastro Enterology, Oncology. Paediatric Surgery, Nephrology, and Urology. Specialists in Emergency & Trauma Care, Internal Medicine & Family Medicine, Paediatrics, OBG, Infertility & assisted reproduction, Orthopeadics, General Surgery, Laproscopic Surgery, Radio diagnosis, ENT, Anaesthesiology, Psychiatry, Dermatology, Nutrition, Comprehensive Health department, psychology and physiotherapy also are available for consultation.

Dedicated team of doctors offering their excellent services at Modern Hospital & the team is supported by a dedicated team of nursing and Paramedical staff. The progress and achievements of the hospital is the best example of Team work. As a Team “The Modern Family” is committed to provide the best patient experience, safety and outcome, To meet and even exceed the expectations of our patients, clients and community. Modern hospital facilities are Cath Lab, CT, MRI, Blood Bank, Dialysis unit, Laboratory, Computerized Radiography, Physiotherapy, Dietary etc. Modern Heart care

NCARE IVF Centre Centre@Nahas Hospital Parappanangadi Malappuram - 676 303 Kerala, India Ph: +91 494 2412922, 80863 43523 nahasparappanangadi@gmail.com Web: www. ncareivf.com

(Cath Lab) is managed by well qualified and experienced cardiologist. Full fledged cath Lab is functional with 24hours Angiogram and Angioplasty. Blood bank at Modern Hospital is one among the few blood banks in Thrissur District. Which is functional round the clock. We cater to the needs of almost all hospitals in and around Kodungallur on emergency. Dialysis Unit with 13 state of the art Haemodialysis machine for stable chronic dialysis patients, 75% permanent dialysis patients receive Haemodialysis in 3-4 sessions every day. On an average of 1000 Haemodialysis are performed per month in the unit.

The hospital became the first in Kodungallur region to achieve NABH Accreditation, ISO 9001:2015 certification, the approval of Indian Nursing Council, New Delhi and Kerala Nursing Council, Thiruvananthapuram to start school of Nursing (3 Year General Nursing and Midwifery (GNM) course) in the year 2005. Modern hospital institute of Medical Technology started Since 2012. Courses offered are Diploma in Operation Technology, Diploma in Medical Laboratory Technician, Diploma in Pharmacy Assistant course, Diploma in X- Ray Technician. See Advt in Page 037

NCARE IVF Center is the division of Nahas Hospitals, Parappanangadi at Malappuram District. Nahas lives by its simple promise: Trust and Care. Under the leadership of Dr Rajina (The Medical Director) and Dr Baiju P Ahemmad, the center adopted the most advanced techniques and updated equipments to deliver happiness to scores of infertility couples. We provide the very highest standards of clinical skills and nursing care across a wide range of specialties. We have the finest and most advanced medical equipment for diagnosis and therapy. These state of art devices are instrumental in making the diagnostic and therapeutic procedure safer, faster and more precise. Our service includes high patient care IUI, ART-IVF, ICSI, Invitro Fertilization, Ovum pick up, Embryo transfer, Frozen embryo transfer, Oocyte Freezing, Sperm freezing, PESA, TESA, TESE, MESA, Micro dissection TESE, Laser Assisted Hatching Blastocyct Culture & Transfer. Beside that we have fully equipped laboratories for Andrology, Embryology, Vertification, equipped CO2 incubators, Fully automated systems hormonal assay, Ultrasonography, Doppler USS Scan, Operation theaters with advanced equipments. The expertise and experience of this entire team of experts become available for each patient in finding out the cause of infertility and in deciding the best remedial measures for that. We are giving individual oriented treatment for the couples. Ncare offers the patients the freedom to call up the experts on mobile phones at any time to discuss any problems related to the treatment or clear any doubts on the subjects. We offered suitable treatment to men and women for problems of infertility. The facilities medical tourism ANCHOR INDIA 149

during acute situations. All the departments are supported by dedicated and well-experienced doctors, nurses, paramedical personal and other supporting staff. We hope to provide good service and medical management to the best satisfaction of patients and society. The hospital has as many departments namely Obstetrics & Gynaecology, Anesthesiology, Cardiology, Neurology, General Medicine & Diabetology, General Surgery, Dermatology, ENT, Orthopaedics, Paediatrics, Dentistry, Physiotherapy and Psychiatry. For more information contact: NCARE IVF Centre Malappuram - Ph: +91 80863 43523. NCARE IVF Centre Calicut - Ph: +91 81292 21188. NCARE IVF Centre Kannur - Ph: +91 86064 43030. See Advt in Page 097

include preconception counseling for high-risk pregnancies, combined 1st trimester screening, early fetal anomaly scan, fetal morphology scan, second opinion scans for fetal anomalies, fetal echocardiogram, growth scan with Doppler studies, 3rd trimester scans, preterm labour surveillance, IUGR Surveillance, Aminiocentesis, Chorian V illous Biopsy, Fetal Skin & Liver Biopsy, Intrauterine Transfusion, Aminioinfusion & Amnioreduction. The Fetal medicine procedures include amniocentesis, Chorion V illous Biopsy, Fetal Skin & Liver Biopsy, Intrauterine Transfusion, Aminoinfusion, Aminioreduction, Selective Fetal Reduction, Fetal Shunt Procedures and Emergency & Elective Cerclage. The hospital has also the following facilities providing 24x7 hours services like Emergency & Truma Care, Surgical OT, Anesthesia and Critical Care, Labour Room, Laboratory, MICU, NICU, Pharmacy & Ambulance services. The support teams at the critical care department are empathetic and friendly people who provide support and the highest quality care to not just the patients but their relatives as well. They are clinically trained to provide emergency care 150 ANCHOR INDIA medical tourism

PSG Hospitals Peelamedu, Coimbatore - 641 004 Tamil Nadu, India Ph: +91 422 4345353, 2598822 Help Line: +91 99521 49911 Email: psghospitals@psgimsr.ac.in Web: www.psghospitals.com The First Teaching Hospital in Tamilnadu to be Accredited by NABH. PSG Hospitals is a house of healing and functions on a model that attends to the entire spectrum of patients - from the haves to have-nots. Its guiding values are Ethics, Science, Quality, Affordability and Personal Care. PSG Hospital came into being in the year 1989 with in-patient services. It had basic facilities with 450 beds. In 1994-95 the Hospital started Cardiology and Neurosurgery Departments, followed by Cardiothoracic Surgery, Gastroenterology, Neurology and Nephrology. The hospital performed its first Liver Transplant in 2014. The institute which started with Undergraduate medical course now offers Postgraduate medical, surgical and specialty courses. There are around 300 doctors, including 225 specialists. The doctors enjoy a distinct professional autonomy that is characteristic of PSG Hospitals. Dr T M SubbaRao, Principal, articulates that PSG Hospitals is the

teaching affiliate of the medical school,PSG Institute of Medical Sciences & Research, Coimbatore. While the institute is ISO 2000 certified, PSG Hospitals is accredited

by NABH and all its diagnostic labs are accredited by NABL. Dr P R Rajkumar, the Medical Director of PSG Hospitals admits that their 1200 bedded hospital’s General Ward is almost always full. He says “This is because we offer services to patients at a price that no other hospital does.

However, their care is second to none, it being equal to those who stay in private wards”. As Dr S Karthikeyan, the Medical Superintendent says, “This is a trust-run hospital, there are no shareholders looking for dividends,”. It not only caters to the “Kongu belt” of Tamilnadu, many patients from the neighboring states of Kerala and Karnataka also utilize the services of PSG Hospitals. Likewise, Dr J S Bhuvaneswaran, Director of the PSG Super-specialty Hospital opines that the hospital should grow not just in size but in kinds of services that it offers. True to his word the hospital has expanded to address a variety of illnesses. The development of the Institute in terms of

infrastructure and technology is fostered by the Trust.

Ethics, Science, Quality, Affordability and Personal Care are the core ideas that leads the hospital administration.

The Hospital has added a new wing to have a General Ward with 900 beds. This will ensure quality health care at affordable prices. The hospital is planning to introduce a few novel courses in emerging specialties like Pediatric Endocrinology, Critical Care Medicine and Traumatology.

The Institute has also set up a Centre for Research and Bioethics. The center offers a post-graduate diploma in bioethics, only the third center to do so in the country. The Institute in collaboration with national and international agencies and Universities explores the molecular and translational aspects of interface of human biology and disease in terms of genetics and epigenetics. The Institute has FAIMER Fellows, a Ramalingaswamy Fellow, an IndoAustralian Fellow and a Fulbright Fellow. The development of the Institute in terms of infrastructure and technology is fostered by the Trust rededicating such growth to the public.

This model of trust-run health care delivery and the innate moral principles of PSG & Sons’ Trust, have helped maintain an exemplary work ethics in the hospitals. Shri L Gopalakrishnan, the Managing Trustee of PSG Institutions says, “Overall, the Hospitals serve the community through education, research, and health care delivery”. See Advt in Page 005 Santhi Hospital Omassery, Calicut Kerala -673 582 Ph: +91 495 2280000 Email: mail@santhihospital.com Web: www.santhihospital.com Santhi Hospital - The Hospital that changed the face of healthcare for the common man - started its journey in 1988 with minimal resources but big dreams. The Hospital that began with just 10 beds and minimum medical staff has now grown into a Multi-Specialty Healthcare facility with over 300 beds, 700+ staff and 80+ doctors delivering medical tourism ANCHOR INDIA 151

of competent professionals, modern equipment and advanced facilities. Also have different health checkup packages which are available to suit people of all walks of life and Department of Reproductive Medicine have started IVF unit with state of the art facilities. Patients are assured of good care by the highly qualified medical professionals, nursing, paramedical and supporting staff in all departments. See Advt in Page 057 SK Hospital Edappazhanji, Thiruvanathapuram Ph: +91 471 3022 222, 2944 444 Mob: +91 79027 73000 24 hours Tele. Booking No. 2356260 Email: skhospitals@gmail.com Web: www.skhospitals.com

quality healthcare at the lowest possible rates in the region. The establishment of this institution has changed the socio-cultural landscape of the tiny village it is situated in. Santhi Hospital has been synonymous with charity coupled with state-of-the-art facilities and has made significant strides in the delivery of healthcare services over the years with the financial aid, support and prayers of selfless individuals and organizations. The Hospital is accessed by thousands of poor people from the rural and remote areas of northern Kerala who would not be able to obtain the services they needed otherwise due to the unaffordable cost that other private hospitals charge. It’s a rather happy side effect that the very presence of Santhi has been able to influence other Hospitals in the surrounding areas to slash their service charges. Santhi has become a beacon of hope for the tens of thousands of people from the deprived sections of the society because of its subsidized healthcare services and they expect Santhi to meet all their healthcare needs. The Hospital is equipped to meet medical emergencies with the support 152 ANCHOR INDIA medical tourism

SK Hospital was started in 2003 by Mr. K.N. Sivankutty, who retired as Executive Engineer at KSEB. The hospital was inaugurated by the then Chief Minister of Kerala Shri. A.K. Antony. SK Hospital was started as a solution to address the problems people faced, in the eastern portion of Trivandrum which had no access to a hospital.Our journey began 18 years ago on a modest note with 35 beds and 4 to 5 departments. Good medical treatment and exemplary service quickly made the hospital popular among patients & their relatives and was the cornerstone for the hospital’s growth. SK Hospital at present is a tertiary care wellestablished Super Specialty Hospital, that brings the very best in healthcare and stands out from the rest of the genre in the field of hospitality due to its unique way of providing care and cure to its patients. SK Hospital is one of the best hospitals in the state and located in Trivandrum.

It is around 2.5 kilometers from the secretariat and 7 Kilometers from Trivandrum Airport and is easily accessible by road from the urban and rural areas of Trivandrum. The hospital is run as a partnership firm operational from 2003 and has grown at a fast pace to include over 30 clinical departments, guided over by 75 specialist doctors with the

support of a well experienced and qualified team.

Experienced doctors and efficient nursing staff who are dedicated to create a healthier world, has made SK Hospital a landmark medical institution in Kerala within a short span of 18 years. It has added NABH Safe I accreditation to its credit, along with industry-recognized Level IIB NNF Accreditation for its well-equipped NICU and Labour suites.The hospital hasday and night ICU &Casualty.

Our emergency departments have 19 beds with 7 state-ofthe-art theatres as per NABH standards and two wellequipped Cath Labs to cater to the health care needs of people from all walks of life. The key departments of the hospital are Cardiology, Neurology and complicated Neurosurgery, Pediatrics, Neonatology, Nephrology, Urology, Gastroenterology, and Dermatology (Skin, VD & Leprosy), General and Laparoscopic Surgery, Ophthalmology, Physiotherapy, Critical Care Unit; Dental, Oral and Maxillofacial Surgery, Endocrinology, Metabolic Disorders, Plastic and Micro vascular Surgery, Obstetrics and Gynecology, Rheumatology, Orthopedics, Arthroscopic

Surgery, ENT, General Surgery, General Medicine Nutrition/ Dietary, Radiology and Centre for Diabetes, Organ Transplantation. There are currently no such departments that can be mentioned which is not available here, and we are working to include Cardiothoracic surgery at the earliest. Towards our commitment to the society at large, we have tied up with Nightingale College of Nursing, Nedumangad to impart quality training to their nursing students at our hospital. In addition, we also provide clinical training opportunities to the students pursuing Doctor of Pharmacy course at Dale V iew College of Pharmacy and Research Centre. The DNB courses in our various clinical departments are commencing shortly, in our efforts to improve specialized medical care. We are also working with Sri Ramakrishna Ashram Charitable Hospital, Trivandrum for quick accessibility for our requirements for blood and its components.We have recently started a wellness center to those who are not sick and want to proactively continue in this state of wellbeing, or to those who have undergone treatments and need medical assistance and guidance to continue with a healthy living. The wellness center runs in collaboration with Nagarjuna Ayurveda Center & 360 0 Spinal Rehabilitation Center. See Advt in Page 017 SUT PATTOM Super Speciality Hospital P.O. Pattom Palace Thiruvananthapuram - 695 004 Ph: +91 471 2553055, 96567 71000 Email: info@sutpattom.com Web: www.sutpattom.com Sree Uthradam Thirunal (SUT) Super Specialty Hospital at Pattom, Thiruvananthapuram is a premier Health Care Organization in Kerala which has a rich legacy in the field of Health Care. The hospital was founded in 1987 and has been in existence for the past 35 years rendering excellent care, as a much sought after tertiary care provider in the city. The hospital is possibly the only hospital in the world medical tourism ANCHOR INDIA 153

which functions from an erstwhile palace (of the Travancore Royal Family). The hospital continues to pride in its ‘old world traditions and new age treatment modalities’. SUT is a renowned centre for ‘Key Hole Surgery’ where the facility is available in all surgical departments. The hospital follows the policy of “pulse before purse” as envisioned by Dr. B.R Shetty, chairman of the BRS group and Trivandrum Specialty Hospital Pvt Ltd which owns the SUT Hospital. Registered as the ‘ Trivandrum Specialists Hospital Pvt Ltd’, SUT Hospital, Pattom is the first MultiSuper Speciality Hospital in Kerala to offer over 30 specialized services, currently with a bed strength of 198 and 78 consultant doctors at the service of our clients. The policy of strictly abiding by the ethical medical practices makes SUT a preferred choice for the patients far and wide.

Sree Uthradom Thirunal Hospital was inaugurated by Late Sri. E. K. Nayanar, the then chief minister of Kerala, in 1987, at a time when tertiary care facilities were extremely inadequate in this part of the country. The main aim of the hospital was to establish advanced medical and surgical facilities that were unavailable at that time. We offer dedicated 24x7 Emergency Services. Situated in the heart of the city, the hospital caters to all types of emergencies as well as polytrauma. The Emergency Department is 154 ANCHOR INDIA medical tourism

equipped with state-of-the-art facilities for efficiently managing different emergency situations. Orthopedic Surgery at SUT are the pioneers in the field of Limb Salvage Surgery (Operative treatment of bone cancer without amputation) in Kerala. The department of Neurosurgery specializes in minimally invasive keyhole neurosurgery and is the first center in Kerala to perform keyhole long segment spine fixation for fractured spine and the only center in Kerala doing keyhole surgery for ‘listhesis, and intraoperative monitoring/awake surgeries’.

The Department of Gastroenterology offers comprehensive care for all types of Gastroenterological (both medical and surgical) emergencies. The Department of Obstetrics & Gynaecology offers excellent services inclusive of labour analgesia/painless labour and paediatric and adolescent gynaecology Services, supported by a dedicated Neonatology & Paediatric Department with an advanced Neonatal ICU and 24 hrs monitoring by Neonatologists.

SUT Hospital has been credited with introducing many advanced techniques and procedures in the medical history of Kerala such as balloon mitral Valvuloplasty and bypass surgery on beating heart. Our Cardiology and Cardiac Surgery consultants sprecialise in providing Cardiac Care par excellence. The Cath Lab and other facilities in the department are state of the art. Consultants and the staff in every department are well trained and experienced to offer the patients world class services. SUT Hospital Pattom has always been at the forefront of adopting newer medical technologies for achieving best patient outcomes and thus enhancing the reputation of the hospital. SUT boasts of an excellent internal medicine department providing executive care including that for diabetes. Our surgical and podiatric departments add to the care potential for diabetes. SUT has been in the forefront of management of COVID pandemic in the past two years. Our Pulmonology, Internal medicine and Critical care departments have provided excellent COVID and post COVID care to hundreds of patients. See Advt in Page 047

Thangam Hospital of PMRC Chadanamkurussi West Yakkara Palakkad, Kerala - 678 004, India Ph: +91 491 2515717 (8 Lines) Ambulance: 944 777 5717 Web: www.thangampmrc.com The erstwhile granary of kerala is better known today as a rapidly growing centre of medical excellence, thanks to the pioneering strides made by Thangam Hospital of PMRC (Palakkad Medical & Research Centre) This hospital is a 200+ bedded healthcare destination, offering medical care of exceptional quality in all primary specialities and super specialities in Cardiology, Neurology, Urology, Nephrology, Gastroenterology and Limb Reconstruction (limb lengthening and deformity correction), alongside comprehensive and integrated healthcare facilities. Other medical specialities include Accident and Trauma, Anaesthesia & Critical Care, ENT, General surgery including 3D laparoscopic surgery , General Medicine & Diabetology, Gynaecology, Infertility & Reproductive Medicine, Orthopaedics, Oncology with attached Pain & Palliative Unit, Ophthalmology, Paediatrics & Neonatology, Pulmonology, Psychiatry, Dentistry and Dermatology.

Though Palakkad is the biggest district of Kerala, till recently the District did not have a fulltime cancer specialist. From Sep 2017, the hospital has the services of a full time Oncology Physician and the department has been named “THANGAM CANCER CENTRE”, which is the only one of its kind. The facility of this centre includes Chemotherapy, Hormonal therapy, Immuno Therapy, Targeted therapy and Cancer Surgeries under supervision of the Medical Oncologist and Onco Surgeon. The department also has a Neutropenic ICU exclusively for our Cancer Patients. The hospital also has a state of the art laboratory that is managed by fulltime pathologist, who conducts all investigations. The Radiology department has all modalities of imaging Services including MRI, CT,

Ultrasound, and Digital Mammogram. The digital x-ray has long view Exposure cassette used by department of limb reconstruction, which has patients from overseas even.

This ensures perfect patient diagnosis and treatment, prompt and precise.

Established as the first corporate hospital in Palakkad in the year 1999 and prominent player in the industry, the Thangam Campus is a sprawling and green estate that houses a team of dedicated doctors in all major disciplines, They are supported by numerous paramedical staff and healthcare professionals who work round the clock making themselves available to all patients, at all times, and attending to their needs with utmost care. No patient is referred out of the hospital unless absolutely necessary, or in that rare instance where specific facilities are unavailable in the hospital. This in itself is an indication of the confidence with which the doctors and staff carry out their work in the hospital. A dynamic front office, multiple enquiry desks, WiFi zones, waiting areas, bystander accommodation, close security systems, ATM K iosks and hygienic vegetarian canteen & snack bar, complement the medical facilities available in the hospital. The medical facilities include round the clock emergency and trauma centre with attached MOT (Minor medical tourism ANCHOR INDIA 155

Operation Theatre) and ambulance services, multiple consultants committed to 24*7 patient care, Resident Medical Officers on the floor and in critical areas like ICUs, the presence of vigilant skilled paramedical and nursing staff. Stem collection centre, Diabetic clinic, Campus dietitians and physiotherapists, In-house modular pharmacy etc are some of the other thoughtful additions.

-Built on the foundation of its social values, Thangam also takes pride in its multiple community initiatives that span key areas including Education, Medical Aid & Assistance, Energy Conservation, Recycling, Public Awareness and Opportunity Creation amongst a demographic where these remain overwhelming challenges. Facilities like Antenatal classes for expecting couples, Screening, Assessment and remediation for Various learning disorders in children in association with ALDI (Association of Learning Disabilities in India) and a suicide prevention hotline CHANGATHI (Friend) alongside psychological assessments and counselling services by trained professionals, are made available free of cost to the public. As an accredited Hospital for Karunya Benevolent Fund Scheme (a Kerala Government Initiative that gives Financial aid to the needy), the Hospital provides several heavily subsidised services, like Angioplasty under the department of Cardiology, and Dialysis under the department of Nephrology, for both infected and non-infected patients in a conducive environment utilising the highest quality imported machines- the first of its kind to be established in Palakkad. Situated away from the city crowd and in a serene atmosphere, yet easily accessible, and equipped with cutting edge research, the latest technology, clinical experts and modern medical equipment, but in a serene atmosphere, surrounded by lush green paddy fields, hillocks and rivers, Thangam is a taste of the best of both worlds- contemporaneity and innovation on the one hand, old world charm and traditional hospitality on the other.

Here, at whatever hour you come, you will find light, help and human kindness. See Advt in Page 051 156 ANCHOR INDIA medical tourism

The Arya Vaidya Pharmacy (Coimbatore) Ltd. Corporate Office: 42, Perumal Koil Street Ramanathapuram P.O Coimbatore - 641 045 Ph: +91 422 2315412, 4322999 Email: info@avpayurveda.com Web: www.avpayurveda.com The Arya Vaidya Pharmacy (Coimbatore) Limited is the flagship company of the AVP Group. Since its incorporation in the 1940s, AVP has grown in reputation as one of the pioneers in the field of Ayurveda. The Company headquartered at Coimbatore has a pan India network of doctors and sales and distribution network. Management of the Company is headed by Shri Devidass Varier Son of Shri Chandrasekhara Varier, Grandson of Arya Vaidyan Shri PV Rama Varier and Nephew of Padmashri P.R Krishna kumar ji. The principal ethos of AVP revolves around two aspects: purity of practice and quality of treatment. This has been a special, hand-held tradition over the decades and every member of the team, from the doctors to the care-givers, embodies these values in work and attitude over the years, AVP has become among the most admired integrated health care providers in the traditional medicine space.

Today, its three distinct arms cover: Treatment centres, Education and research wing, Manufacturing of Medicines and Ayurvedic equipment. AVP combines traditional wisdom with new-age technology. The process of making the medicines is routed through a state-of-the-art facility manufacturing facility at Kanjikode, Kerala. The facility complies to ISO 22716:2007 standards certified and meets World Health Organisation’s GMP standards. More than 500 medications covering the broad spectrum of authentic, classical formulations are available through the 600 and counting distribution outlets across the country and in select locations all over the world.The twin values of commitment to ‘quality of care’ and ‘purity of treatment’ are the distinguishing factors of AVP. The main treatment facility of AVP called The Arya Vaidya Chikitsalayam &

Research Institute (AVC), functioning since 1957, is located in the heart of Coimbatore in the state of Tamil Nadu, India. AVC has the distinction of being one of the first ayurvedic hospitals to become ISO 9001:2008 certified for its compliance with international quality standards. After much scrutiny by the western media and medical fraternity, and AVC’s relentless efforts to propagate ayurveda, the Public Broadcasting Service (PBS) in its investigative feature on Ayurveda has featured AVC while the Washington Post has acclaimed it as the ‘Mayo Clinic of Ayurveda’! AVC had partnered with Indian Council of Medical Research (ICMR) and the World Health Organization (WHO) for research on efficacy of ayurvedic treatment in rheumatoid arthritis. In recognition of this pioneering work, AVC has been the recipient of funding by the National Institutes of Health (NIH), USA for the firstever clinical trial to scientifically evaluate Ayurveda outside the USA. Department of AYUSH, Government of India awarded AVC, “Centre of Excellence” in clinical rheumatology in the year 2009. AVP initiated a comprehensive clinical documentation program to produce preliminary data on

safety and efficacy of Ayurveda treatments. With the backing of its decades old background of efforts in research on Ayurveda. Aryavaidyan Sri P. V. Rama Variar Birth Centennial Ayurveda Hospital and Training Academy is located at Patanjalipuri, Mangarai, the foothills of the Western Ghats in a serene, unpolluted and picturesque environment. It is an integrated education, research and treatment centre and draws researchers from all over the world. AVP Pathanjalipuri brings together the ancient wisdom of Ayurveda through Rigorous Research and Practice methods. It combines age-old principles-of holistic healing with modern day Scientific Management. At Pathanjalipuri, Dr. P.R. Krishnakumar has assembled the gurukula paramparya as the traditional method of academic teaching. Over the years, hundreds of groups of people from all over the world have come to participate in the residential programmes and gain an insight into this precious treasure of wisdom.His spiritual presence continues to guide the team and all the endeavours of the AVP group. The AVP Research Foundation (formerly known as AVT Institute for Advanced Research) was established in 2003 as a research department under AVC and became an independent not-for-profit research institution registered in 2012. The foundation is known for its excellence in clinical research on Ayurvedic medicines, initiatives on practice based evidence, developing research and education oriented softwares for Ayurvedic fraternity and its journal indexing service in Ayurveda.The department of scientific and industrial research, Government of India has recognised the institution as a Scientific and Industrial Research Organisation (SIRO).

AVPRF was also recently involved in clinical trials to validate the use of Ayurveda in management of Covid-19.

AVP has official tie-ups with Brazil, Argentina, Chile, Switzerland and Latvia to conduct academic and research activities. AVP Baltics was registered in 2015 in Riga, Latvia with an aim to promote Ayurveda in the European Union.

See Advt in Page 010

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Tiruvalla Medical Mission Hospital Post Box No. 74 Tiruvalla - 689 101 Tel: 0469 2626000, 9400 831111 Email: cr@tmmhospital.org Web: www.tmmhospital.org The Hospital With God’s Signature: Tiruvalla Medical Mission (TMM) is a pioneer healthcare institution in the state of Kerala known for its excellence in medical treatment, education and service. From its humble inception eight decades ago, the hospital has provided unflinching service to the poor and needy without compromising on quality medical treatment. Thus, it has grown to be the people’s hospital in the region with the public christening it as ‘Sayyippinte asupathry’, which in local parlance is a tribute to the sacrificial work of various missionary doctors that served at the hospital. Brand TMM evokes trust, compassionate service and quality in the hearts of the people. TMM’s commitment to these areas has caused it to extend its services by opening branches in rural areas of Vazhoor and Mannamaruthy, away from the city. Health professionals trained from TMM’s nursing college are now impacting different parts of the world, serving the society with compassion and love. The journey from a two-bedded hospital to a leading multi-speciality healthcare and educational centre in Central Travancore is testimony to the motto ‘The Hospital with God’s Signature’. TMM holds the distinction of being the first hospital in the city to have NABH accreditation. The 400-bedded hospital is now equipped with various centres of excellence and ensures constant updation to the latest advancement in surgical procedures. With state-of-the-art medical facilities across departments, the hospital has grown itself over the years to be the leading multi-speciality hospital in the region.

The hospital also houses a broad spectrum of hi-tech diagnostic services. TMM holds a unique place in the health sector by providing quality medical facilities to the common man at an affordable rate. True to its commitment to impart 158 ANCHOR INDIA medical tourism

quality healthcare, extensive work is underway to rebrand and relaunch a modern phase of the hospital in 2022. TMM Departments: Cardiology | Endocrinology | Nephrology | Gastroenterology | Neurosciences | Neonatology | Obstetrics & Gynaecology | Pulmonology | Orthopaedics | Paediatrics | General Medicine | General Surgery | ENT | Dermatology | Radiology | Behavioural Medicine – Psychiatry, Psychology, Clinical Psychology, Counselling | Urology | Ophthalmology | Emergency Medicine | Anesthesiology | Clinical Nutrition & Dietetics | Plastic Surgery | Dental Sciences & Maxillofacial Surgery | Pathology | Microbiology. TMM Centres of Excellence: Trauma Care Centre, Fertility Centre, Cardio Centre, General Surgery Centre, Diabetic Centre, Dialysis Centre, Neo Care Centre, Counselling Centre, Physiotherapy Centre, Geriatric Centre etc. TMM Specialities: Knee Replacement, Key Hole Surgery, Trans axillary - Endoscopic Thyroidectomy, Cardio Thoracic & Vascular Surgeries, Health Check Ups, Video/Tele-consultations, Oral & Maxillofacial Surgery, Sleep Lab, Anomaly Scan, Dept. of Neuro Sciences, Home Care Service, MRI & Revolution Series CT Scan etc. Tiruvalla Medical Mission Hospital, acting on its mission of providing affordable medical services, has been supporting dialysis patients through all possible charity

options. How can you help dialysis patients? 1) You can donate dialysis machines: Currently, there is an urgent requirement for two dialysis machines. Cost: 10 Lakh per machine (approx.) 2) you can donate to our poor patient’s dialysis fund: Around 10 thousand rupees are required as charity dialysis per day making it over 35 lakh per year.

Account Details for Bank Transfers: For Bank Transfers from India. Beneficiary: Dewan Bahadur Dr. V. Varghese Hospital Trust Association, Bank Account No: 67131325842, Bank Name: State Bank of India Branch: Thiruvalla Town, IFS Code: SBIN0070094. For Bank Transfers from Abroad: Beneficiary: Dewan Bahadur Dr. V. Varghese Hospital Trust Association, Post Box 74, Thiruvalla, Kerala, India - 689 101. Bank Name: Indian Overseas Bank, Branch: Kuttapuzha (1421), Railway Station P.O. Thiruvalla - 689 111, Kerala, India. Account No: 142101000000166, IFS Code: IOBA0001421. For more details, please contact us at: +91 94962 66224. See Advt in Page 053 Welcare Hospital Sahodaran Ayyappan Road Vyttila, Ernakulam - 682 019 Kerala, India Ph: +91 484 4091111 Mob: +91 90610 32167 Email: info@welcarehospital.net Web: www.welcarehospital.net Welcare Hospital situated in the heart of the metro city, had a humble beginning in 2001, intending to provide affordable but quality healthcare to people in Ernakulam and the surrounding regions. It is the vision of Sri. P. M Sebastian, Chairman to serve the people of the community with multispecialty, well-equipped hospital. Welcare Hospital is dedicated to the service of the people of Ernakulam and beyond. The Hospital has positioned itself to attract medical tourism with its world-class infrastructure, state-of-the-art medical technology and dedicated team of doctors, nurses and paramedical staff who strive to make the hospital a Centre of Excellence in all its specialties with its multidisciplinary approach &

evidence-based medical practice. A unique combination of the best in class technology, put to use by the best names in the professional circles to ensure world-class health care to all patients. Spread on 2 acres of land, with a capacity of 150 beds, the outpatient services are spread on two floors with patient-friendly atmosphere. Our 2nd Block under construction will add another 200 beds in addition to facilities to improve patient care. Our major specialty departments are Cardiology, Orthopaedics & Sports Medicines, Emergency and Trauma Care, ENT-Head and Neck Surgery, Gastroenterology, Gastro Surgery, Pulmonology, Plastic Surgery, Rheumatology, Urology, Endocrinology, Neurology, Neurosurgery, Obstetrics and Gynaecology, General & Laparoscopic surgery, Nephrology, Internal Medicine, Oncology, Ophthalmology, Paediatrics & Neonatology, Psychiatry, Dermatology and Cosmetology, Dental, Oral & Maxillofacial Surgery, Radiology (MRI & CT).

The hospital has 6 state-of-the-art well equipped modular operation theatres with gas scavenging system to ensure patient safety. All the Operation Theatres are fitted with best-in-class control panels, pendants, operating lights, anaesthesia work stations and advanced information management system. Emergency Department manages all forms of medical and surgical emergencies, and staffs are specially trained in dealing with all forms of medical, surgical, cardiac, polytrauma, paediatric and other acutely ill patients. “Level 3” Ambulance services with Ventilator facilities are also available. In serious cases, priority is given to the treatment and management of the patient with the goal of initiating the needed interventions within the golden period for a better prognosis. The Endoscopy / ERCP unit provides high-quality diagnostic and therapeutic endoscopic services. It is equipped with state-of-the-art ERCP & Endoscopy equipments, which includes highdefinition endoscopes, digital imaging, computergenerated reports and high-end monitors. The Hospital has an ICU capacity of 55 beds in different intensive care units via Medical, Surgical, Cardiac, Paediatrics and Neonatology. All critical care beds are in the close vicinity medical tourism ANCHOR INDIA 159

Yana Women’s Hospital and Fertility Centre Akkulam Road, Ulloor Thiruvananthapuram - 695 011 Kerala, India Ph: +91 99957 77216 Email: yanaivf@gmail.com Web: www.yanaivf.com

of the Operation Theatre complex for easy accessibility and continuity of care. Each Critical care unit is equipped with high-end patient monitoring devices and ventilators.

A high-tech Cath lab (IGS 5) with digital imaging, 128 Slice CT, 1.5 Tesla MRI are the other features of Welcare Hospital. We have an advanced Neuro Physiology Lab with Sleep Lab Room with VEEG, NCV, EMG and VEP. The department provides comprehensive medical services to stroke patients. We also have a Post Covid and Respiratory clinic with DLCO, Bronchoscope and Spirometry. The Hospital has specialized birthing suites with fetal monitors to follow the progression of labor, and also the facility for the family to stay with the patient during the labor. At Welcare Hospital we wish good health for all the trusted well-wishers and patients who entrusted us the responsibility of being the health care expert of the region. See Advt in Page 023 160 ANCHOR INDIA medical tourism

Centres also @ Alappuzha, Kochi, Kayamkulam, Kozhencherry, Punaloor, Maldives, Oman & Qatar YANA IVF Fertility Centres offer the best infertility treatment at very affordable prices. Suitable treatment is offered to men and women for problems of infertility. The couples are given individual oriented treatment here. Appointments are offered allotting at least one hour for each patient.

The doctors here spend even more time with the patients if it is required for answering all the queries of the patient and removing all anxieties about the treatment. YANA IVF Fertility Centre takes care to listen to the problems of the patients who come there, offer advice on treatment and send them back home with a peaceful mind. The mental tranquility of the patients play a major role in the success of the treatment offered. The patients who approach any of the branches of the YANA IVF Fertility Centres, gets the benefit of the services of all the doctors and other technical experts in all the branches. This means that the patients get not just the help of one doctor but that of an entire team of experts. The expertise and experience of this entire team of experts becomes available for each patient in finding out the cause of infertility and in deciding the best remedial measures for that. If a patient wishes to transfer the treatment to another branch of YANA during the course of the treatment, that is also allowed. The team of experts at YANA IVF Fertility Centre includes Infertility specialists, Embryologists and Lab Professionals with vast experience in treatment of infertility. They have been trained in the best and most advanced treatment available in the field. All the YANA IVF Fertility Centres are equipped with the most advanced equipments. This ensures that no

one is turned away from YANA IVF Fertility Centre when they face complicated problems and where it is difficult to achieve complete success. Still it maintains a very high success rate in treatment. YANA IVF Fertility Centres are well equipped with all modern facilities to offer the best diagnosis for problems of infertility as well as many other health issues. IUI, IVF, ICSI, PESA, TESA, IMSI, Ovulation Induction, Hormonal Evaluation, Semen Analysis, Sperm Viability Testing, Hostest, Sperm Function Test, Ovum Pick up, Embryo transfer, Sperm/Ozyte Embryo Zyro Preservation, Frozen Embryo Transfer, Doppler Ultrasound for Varicocele, Micro Surgical Varicocelectomy, Sperm Freezing PGS as well as treatment for Male Sexual Disorders are available at all YANA IVF Fertility Centres. Couples are also offered expert counseling at the Centres. YANA IVF Fertility Centres offer the patients the freedom to call up the experts on mobile phones at any time to discuss any problems

related to the treatment or clear any doubts on the subject.

YANA IVF Fertility Centres offer cost effective treatment.

The patients can opt for payments in installments. The patients can choose any Government Hospital or other medical establishments near their residence for taking injections or other such courses prescribed by the doctors at the Centre. They are not compelled to come to the YANA Centre for such facilities. YANA IVF Fertility Centre takes up the challenge of diagnosing the causes of infertility and offering specialized treatment suitable to each individual patient thereby helping them fulfill their dreams of a happy family life. Come to any of YANA IVF Fertility Centres and be sure to enjoy the experience of the best treatment. The smiling faces of more than 2300 parents proclaim the best treatment available in the Yana IVF & Fertility centers. With state-of-the-art facilities, we have newly launched Yana Mother & Child Hospital at East Fort, Trivandrum as an exclusive care centre for Women and Children. The hospital caters to world-class treatment with highly qualified and experienced doctors at affordable rates. Treatment can be clubbed with leisure and pleasure, without any hassles. Enjoy the scenic beauty and hospitality of Kerala while seeking remedial measures to realize your innermost dreams. For more information: Yana Women’s Hospital & Fertility Centre, Akkulam Road, Thiruvananthapuram - 695 011, Ph: +91 471 2552177. Arumana Yana Mother & Child Hospital, VKK Nagar, Pazhavangadi, Thiruvananthapuram - 695 024, Ph: ý+91 471 299 7216. Poyanil Yana IVF & Fertility Centre, Poyanil Hospital, Kozhencherry East, Pathanamthitta - 689 641, Ph: +91 468 2210600. Providence Yana IVF & Fertility Centre, Providence Hospital, Thumpoly, Alappuzha - 688 521, Ph: +91 477 2250100. Poyanil Yana IVF & Fertility Centre, 104, Poyanil Hospital, Punaloor - 691 305, Ph: +91 475 2221074. Yana City Hospital & Fertility Centre, City Hospital, Near KSRTC Bus Stand, NH - 66, Kayamkulam - 690 502, Ph: +91 96051 05517. Yana EMC IVF & Fertility Centre, Ernakulam Medical Centre, NH Bypass, Palarivattom, Ernakulam - 682 028, Ph: +91 91888 67216. See Advt in Page 049 medical tourism ANCHOR INDIA 161

KERALA HOSPITALS find your hospitals | alappuzha Ahalia Foundation Eye Hospital Park Junction, Kayamkulam - 690 502, Ph: 0479 2449715 Email: kyklm@afeh.org, Web: www.afeh.org Amravathy Eye Care Opp. Municipal Office Mavelikkara - 690 101 Ph: 0479 2343451, Mob: 96056 46566 Central Travancore Specialist Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2469469 Century Hospital Mulakuzha, Chengannur Alappuzha - 689 505 Ph: 0479 2469469, 2468710 Web: www.centuryhospital.org

Kinder Women’s Hospital & Fertility Centre Maruthorvattom Temple Road, Near N.H 47, Cherthala - 688 539 Phone: +91 478 2830000 Email: contactus@kinderhospital.in Web: www.kinderhospital.in Krishnendu Ayurveda Hospital Chingoli P.O. Karthikappally, Alappuzha Ph: +91 479 2486337, 95444 88333 Email: krishnenduhospital@gmail.com Web: www.krishnendu.org Lourdes Matha Hospital Edathua, Alappuzha - 689 573, Ph: 0477 2212305 Madhava Medical Mission Haripad, Alappuzha - 690 514 Ph: 0479 2412282

Deepa Hospital Haripad, Alappuzha - 690 514, Ph: 0479 2413054

Mammen Memorial Hospital Chengannur, Alappuzha, Ph: 0479 2452823

DR. KM Cherian Institute of Medical Sciences P.O. Kallissery, Chengannur - 689 124, Kerala, India Ph: +91 479 236 3456, 236 3300 Mob: +91 91880 86888, 91880 26888 Email: info@drkmcims.com Web: www.drkmcims.com

Monash IVF KVM Kinder Hospital P.B. No. 30, Cherthala - 688 524, Ph: 0478 2821555 Email: monashivf@kvmkinder.com Web: www.kvmkinder.com

Ebenzeer Hospital Kayamkulam, Alappuzha, Ph: 0479 2442102 Huda Trust Hospital Kumarapuram P.O, Haripad - 690 514 Ph: 0479 2412005 Josco Multi-Speciality Hospital Edappon, Josco Jn Pandalam - 689 501, Ph: 0479 2374982 162 ANCHOR INDIA medical tourism

Pushpagiri Medical Society Pushpagiri Buildings, Tiruvalla - 689 101 Ph: 0469 2700755, Fax: 0469 2701045 Web: www.pushpagiri.in S.H.G. Hospital Green Gardens Cherthala, Alappuzha Ph: 0478 2811337 Sree Narayana Medical Mission Hospital Cherthala, Alappuzha, Ph: 0478 2822506

Sreevenkateswara Hospital Cherthala, Ph: 0478 2812451 St. Thomas Hospital Chengannur, Alappuzha - 689 121 Ph: 0479 2452860 Vrindavan Ayurveda Hospital Mavelikkara, Alappuzha Ph: 0477 2302607 Yana City Hospital and Fertility Centre NH - 66, Kayamkulam Alappuzha, Kerala, India - 690 502 Ph: +91 96051 05517 Email: yanaivf@gmail.com Web: www.yanaivf.com find your hospitals | ernakulam Amrita Institute of Medical Sciences AIMS, P.O. Ponekkara, Kochi - 682 041, Kerala, India Ph: +91 484 280 1234, 668 1234, Fax: +91 484 280 2020 Email: marketing@aims.amrita.edu Web: www.amritahospitals.org Apollo Adlux Hospital Adlux Junction, Karukutty Angamaly, Ernakulam - 683 576, Ph: +91 484 2735000 Email: assistance_kochi@apollohospitals.com Web: www.kochi.apollohospitals.com Arogyalayam Hospital Bye-Pass Junction Bridge Road, Aluva-683 101 Ph: 0484 2625252, 2625226 Aster Medcity Cheranelloor, P.O. South Chittoor Kochi - 682 027, Kerala, India, Ph: +91 484 6699999 Email: astermedcity@asterhospital.com Web: www.astermedcity.com

Bourn Hall Clinic 27/ 3218 A, M. G Road Opp. Kochi Shipyard Atlantis, Kochi - 15, Ph: 0484 3983302 Email: info@bournhall-clinic.com Web: www.bournhall-clinic.com Chaithanya Eye Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2357135, Fax: +91 484 2357098 Email: cehcochin@gmail.com Web: www.chaithanya.org CIMAR NH 17, Edappally P.O. Cheranellore, Cochin - 682 034 Ph: +91 484 4134444 Email: cimarcochin@gmail.com Web: www.cimarindia.org City Hospital M.G.Road, Padma Junction Kochi - 682 035, Ph: 0484 2361809 Devamatha Hospital Koothattukulam, Ernakulam - 686 662 Ph: 0485 2252271, 2251341, 2253371 Fax: 0485 2252571 Email: admin@devamatha.org, dmh@devamatha.org Web: www.devamatha.org Dr. Promodu’s Institute of Sexual and Marital Health Pathadipalam, Edapally, Kochi - 682 024 Ph: 0484 2555301, 2555302 Ernakulam Medical Centre NH Bypass, P.O. Vennala, Palarivattom Kochi - 682 028 Ph: 0484 2807101-109, Fax: 0484 2805011 Email: mail@emccochin.com Web: www.emccochin.com medical tourism ANCHOR INDIA 163

Goutham Hospital Panayappally, Kochi - 682 005 Ph: 0484 2210510 JNM Lakshmi Hospital Eloor, Udhyogmandal - 683 501 Ph: 0484 2547201, 2547202 Email: lhjnm@lakshmihospital.com Web: www.lakshmihospital.com Karothukuzhi Hospital Pvt Ltd Market Road, Aluva Ph: 0484 2625228, 2621001 Kinder Hospital Kochi Kalamassery, Kochi-682033 Ph: +91 484 283 00 00 Email: contactus@kinderkochi.com Web: www.kinderkochi.com Krishna Hospital Chittor Road, Kochi - 682 011 Ph: 0484 2368230 Email: info@krishnahospital.in Kurias Earth Ayurveda Hospital Thykoodam, Vyttila, Kochi - 682 019 Ph: 85890 77776 Email:kochi@earthhospital.in Web: www.earthhospital.in

Lisie Hospital Ernakulam North, Kochi - 682 018, Ph: 0484 2400812 - 14 Email: contact@lisiehospital.org Web: www.lisiehospital.org Little Flower Hospital & Research Centre P B No. 23, Angamaly Ph: 0484 2452546-48, Fax: 0484 2452646 Email: admin@lfhospital.org, Web: www.lfhospital.org Lotus Eye Care Hospital S.A. Road, Kadavanthra, Kochi - 20 Ph: 0484 2322333, Fax: 0484 4070670 Email: info@lotuseye.org, Web: www.lotuseye.org Lourdes Hospital Post Graduate Institute of Medical Sciences & Research Kochi - 682 012, Kerala, India Ph: +91 484 4123456, 4125555 International Desk: +91 94960 02701 Fax: +91 484 2393720 Email: mail@lourdeshospital.in lourdesinternationaldesk@gmail.com Web: www.lourdeshospital.in Luke Memorial Hospital Perumbavoor, Kochi - 683 542 Ph: 0484 2522123, 2523507, 2525232

Kusumagiri Mental Health Centre Kusumagiri, Kakkanad - 682 030 Ph: 0484-2422215,2422160 Email: kusumagirihospital@bsnl.in Web: www.kusumagiri.org

MAJ Hospital Market Road, Edappally Ernakulam - 682 024 Ph: 0484 2344996, 2825777 Email: info@majhospital.com Web: www.majhospital.com

Lakshmi Hospital Diwan’s Road, Kochi - 682 016 Ph: 0484 2382111, Fax: 0484 2374067 Email: admin@lakshmihospital.com www.lakshmihospital.com

MAGJ Ayurkshethra Ayurveda Hospital P.O. Mookkannoor, Angamaly - 683 577 Ph: +91 90728 50500 Email: ayurkshetramagj@gmail.com Web: www.magjhospital.org, www.ayurkshethra.com

164 ANCHOR INDIA medical tourism

MAGJ Hospital P.O. Mookkannoor, Angamaly - 683 577 Kerala, India, Ph: +91 484 2674300 Email: enquiry@magjhospital.org Web: www.magjhospital.org Mar Baselios Medical Mission Hospital Kothamangalam P.O, Kothamangalam – 686 691 Ph: 0485 2822203,822207 Email:info@medicalmissions.org Web: www.medicalmissions.org Medical Trust Hospital M.G. Road, Kochi - 682 016 Kerala, India, Ph: 0484 2358001 - 11 Fax: 0484 2358031 Email: info@medicaltrusthospital.org Web: www.medicaltrusthospital.com MOM Premium Women's Hospital NH 17, Edappally, P.O. Cheranellore Cochin - 682 034 Ph: +91 484 4134444, Mob: +91 90723 44455 Email: care@mombirthcentre.com Web: www.mombirthcentre.com MOSC Medical College Hospital Kolenchery – 682 311, Ph: 0484 3055555 Email: mmmhn@moscmm.org Web: www.moscmm.org Najath Super Speciality Hospital Bank Junction, Aluva - 683101 Ph: 0484 2623693, 2631157 Nechupadam Dental Clinic No.29, IIIrd Floor, GCDA Commercial Complex Marine Drive, Kochi - 31 Ph: 0484 2350502, Mob: 09387277213 Email: thomasnechupadam@gmail.com Web: www.nechupadam.com

Nechupadam Dental Clinic Nechupadam Building, P.O. Kolenchery Ernakulam Dt - 682 331 Ph: 0484 2760355, Mob: 09387277213 Email: thomasnechupadam@gmail.com Web: www.nechupadam.com Polakulath Narayanan Renai Medicity PB No.2310, Palarivattom, Kochi - 25 Ph: 0484 2880000, 3919000 Fax: 0484 2331561 Email: HRD@renaimedicity.org Web: www.renaimedicity.org Punarnava Ayurveda Hospital P.O. Edappally North, Kochi - 682024 Ph: 0484 2801415, 2801416 Email: punarnava@punarnava.net Web: www.punarnava.net Rajagiri Hospital Chunagamvely, Aluva - 683 112, Ph: 0484 66 55 000 Email: mail@rajagirihospital.com Web: www.rajagirihospital.com Sabine Hospital & Research Centre P.O. Pezhakkappilly Muvattupuzha - 686 673, Ph: 0485 2838100 Email: feedback@sabinehospital.com Web: www.sabinehospital.com Specialist’s Hospital Opp. North Railway Station, Kochi - 18 Ph: 0484 2395952, 2887800(30 lines), Fax: 0484 2392945 Email: specialistshosp@gmail.com Web: www.specialistshospital.com Sree Narayana Institute of Medical Sciences (SNIMS) North Kuthiyathodu P.O, Chalakka, Ernakulam - 683 594 Ph: 0484 2661500, Fax +91 484 2478093 Email: snims1@gmail.com Web: www.snims.org medical tourism ANCHOR INDIA 165

Sree Sudheendra Medical Mission Hospital Chittoor Road, Kochi - 682 018 Ph: 0484 2354139, 2382390 Email: sreesudheendra@yahoo.co.in Web: www.sreesudheendra.gsb.in St. Joseph’s Hospital Dharmagiri, Kothamangalam - 686 691 Ph: 0485 2862391, 2862392 Web: www.stjosephshospital.in Sunrise Hospital Kakkanad, Kochi - 682 030 Ph: 0484 2428913 - 16, Fax: 0484 2428917 Email: enquiry@sunrisehospital.in Web: www.sunrisehospital.in Vasan Eye Care Hospital 27/3215, M.G. Road, Opp. Cochin Shipyard Kochi - 682 015, Ph: 0484 3989000 Fax: 0484 2357777, Web: www.vasaneye.in VG Saraf Memorial Hospital Ravipuram, Kochi - 682 016 Ph: 0484 2380452, 2363949 Fax: 0484 2370595 Email: vgsarafhospital@gmail.com Web: www.vgsarafhospital.com Vijaya Institute of Medical Sciences Kadavanthra - Kaloor Road Kadavanthra, Kochi - 682 020 Ph: 0484 2205261, 2205290, Fax: 0484 2206072 Email:ivfviji@md3.vsnl.net.in Web: www.vijaya-ivf.com VPS Lakeshore Maradu, P.O. Nettoor, Kochi - 682 040 Ph: 0484 2701032, Fax: 0484 2701996 Email: info@lakeshorehospital.com Web: www.vpslakeshore.com 166 ANCHOR INDIA medical tourism

Welcare Hospital Sahodaran Ayyappan Road Vyttila, Ernakulam - 682 019 Kerala, India Ph: +91 484 4091111 Mob: +91 90610 32167 Email: info@welcarehospital.net Web: www.welcarehospital.net Yana EMC IVF & Fertility Centre Ernakulam Medical Centre NH Bypass, NH 66, Palarivattom Kochi, Kerala, India - 682 028 Ph: +91 91888 67216 Email: yanaivf@gmail.com Web: www.yanaivf.com find your hospitals | idukki Archana Hospital Vannappuram, Idukki , Ph: 0486 2222824 Arpana Hospital Thookupalam, Idukki, Ph: 0486 8236340 Bishop Vayalil Medical Centre (BVMC) Moolamattom P.O., Idukki - 685 589 Ph: 04862 252 305 Central Hospital Kumily, Idukki, Ph: 0486 9322045 Chazhikattu Multi Super Speciality Hospital IX/139 A, River V iew Road Thodupuzha - 685 584 Tel: 04862 250 250, 350350 Email: mail@chazhikattuhospital.com Devamatha Hospital Rajakumary, Idukki, Ph: 0486 8243225 District Hospital Cheruthoni, Idukki, Ph: 04862 232444

Excelsior Hospital Thodupuzha, Idukki Ph: 0486 2300500 Holy Family Hospital Muthalakkodam, Thodupuzha, Idukki – 685 605 Ph: 04862 222231, 222234, 221060 Karuna Hospital Thodupuzha, Idukki, Ph: 0486 2226120 Medical Trust Hospital Nedumkandam, Idukki Ph: 0486 8232056 Email: avmrglm@mdz.vsnl.net.in Morning Star Medical Centre Nazareth Hill, Adimali, Idukki - 685 561 Ph: 0486 4222114 Periyar Hospital Kumily, Idukki, Ph: 0486 9222088 Sahayagiri Hospital Kovilkadavu Marayoor, Idukki Ph: 0486 5252245 St. John's Hospital Kattappana South P.O, Idukki - 685 515 Tel: 04868 272230, 251400, Web: www.stjohns.co.in St. Mary’s Hospital Thodupuzha, Ph: 0486 222525 Taluk Hospital Thodupuzha, Idukki, Ph: 0486 2222630 find your hospitals | kannur AKG Memorial Cooperative Hospital Thalap, Kannur, Ph: 0497 2762500 Email: akghospital2005@rediffmail.com Web: www.akghospital.org

ARMC IVF Fertility centre 2nd floor, Grand Plaza building Prabhath junction, Fort Road, Kannur Ph: 0497 2766018-19 Helpline: +91 9526141400 Email: info@armcivf.net Web: www.armcivf.net Ashirvad Hospital South Bazzar, Kannur Ph: 0497 2700070 Ashoka Hospital S.Bazar, Kannur - 670 002 Ph: 0497 2704688, Fax: 0497 2768070 Email: ashokahospital2009@gmail.com Web: www.ashokahospital.in Aster MIMS Kannur Chala East, Kannur - 670 621, Ph: 0497 2838000 Email: mimskannur@asterhospital.com Web: www.astermimskannur.com Christhuraj Hospital Kannur, Ph: 0490 2365636 Web: www.christurajhospital.com Dhanalakshmi Hospitals Pvt. Ltd. Tana, Kannur - 670 002 Ph: +91 497 2714200, 2701524-26 Fax: +91 497 27065272 Email: mail@dhanalakshmihospitals.com Web: www.dhanalakshmihospitals.com Gimcare Hospital Chala Bypass Nadal, Kannur - 670 007 Ph: 0497 2825555, 9497 825555 Email: info@gimcarehospital.com Web: www.gimcarehospital.com medical tourism ANCHOR INDIA 167

Itoozhi Ayurveda Hospital & Research Centre Mayyil, Kannur - 670 602 Ph: 0460 2274119, 96334 74119 Email: infoitoozhi@gmail.com Web: www.itoozhiayurveda.in

Tellicherry Co-operative Hospital Co-operative Hospital Junction Thalassery, Kannur, Ph: 0490 2341604 Fax: 0490 2344301, Email: tchtly@dataone.in Web: www.cooperativehospital.in

Koyili Hospital Talap, P.O. Pallikkunnu Kannur - 670 004, Ph: 0497 2704371 Email:info@koyilihospital.com Web: www.koyilihospital.com

Vasan Eye Care Hospital Nethra Builbing, Near SBI Bank, Fort Road, Kannur - 01 Ph: 0497 3989000, Fax: 0497 276167, Web: www.vasaneye.in

Lourde Hospital Chiravakku, Taliparamba - 670141 Ph: 0460 2301152, 2200775

Carewell Hospital Kasaragod, Ph: 04994 230180

M.K Ummerkoya Memorial Hospital Prasyanikadavu, Kannur Ph: 0497 2781745 Mukunda Hospital Payyanur, Kannur - 670 307 Ph: 0498 5205119, 5202939 Email: info@mukundahospital.com www.mukundahospital.com NCARE IVF Centre First floor, Near Balram Memorial Building Rajiv Gandhi Road, Kannur - 670001, Kerala, India Mob: 08606443030, Email: info@ncareivfteam.com Web: www. ncareivf.com Pariyaram Medical College Pariyaram, Kannur - 670502, Ph: 0497 2808080 Fax: 0497 2808125, www.mcpariyaram.com Santosh Hospital Thalassery, Kannur - 670 101, Ph: 0490 2342702 Speciality Hospital Kannur, Ph: 0497 2712770 168 ANCHOR INDIA medical tourism

find your hospitals | kasaragod

Dream Flower IVF Centre Centre @ Janardan Hospital, Bank Road Kasaragod - 671 121 Ph: 04994 230243, 94470 00616 Email: jayalakshmisuraj@yahoo.com Web: www.ivfkeraladf.com Fathima Hospital Kasaragod, Ph: 04994 230524 Janardan Hospital Bank Road, Kasaragod - 671 121 Ph: 04994 230243, 226555 Kamath Medical Centre Kasaragod, Ph: 04994 230004 Kasaragod Institute of Medical Sciences Ashwini Nagar, Kasaragod - 671 121 Ph: 04994 219402, 219401 Web: www.kimskasaragod.com Mansoor Hospital Kanhangad, Kasaragod, Ph: 0467 2202070 P.N Panicker Souhruda Ayurveda Medical College P.O. Parakalai, Anandasram (V ia) Kanhangad Kasaragod - 671 531, Ph: 0467 2244700, 2244701

find your hospitals | kollam ARMC IVF Fertility centre Unitide Building OPP Janayugam Daily Kadappakkada Junction, Kollam - 691 008 Ph: 0474 2743500-01, Email: info@armcivf.net Web: www.armcivf.net Azeezia Medical College Hospital P.O. Meeyannoor, Kollam - 691 537 Kerala, India, Ph: 0474 3069200 Fax: 0474 3069397 Email: medicalcollege@azeezia.com Web: www.azeezia.com Bishop Benziger Hospital Beach Road, Kollam - 691 001 Ph: +91 474 2757000, 2768201 to 05 Email: bishopbenzigerhealthcare@gmail.com Web: www.bishopbenzigerhospital.com Christuraj Hospital Kottarakkara, Kollam, Ph: 0474 2452512 Dr. Babu’s Chest & Skin Allergy Speciality Centre Near High School Jn, P.O. Thevally, Kollam - 691 009 Ph: 0474 2798363, 9188168363, 9188860372 Email: allergycentrekollam@gmail.com Web: www.chestandskin.com Dr. Nair’s Hospital Asramam, Kollam - 691 002 Ph: +91 474 2766180 - 185 Email: mail@drnairshospital.com Web: www.drnairshospital.com Holy Cross Super Speciality Hospital Kottiyam, Kollam - 691 571 Ph: 0474 2530121, 2530122, 2530123 Email: admin@holycrosskottiyam.org Web: www.holycrosskottiyam.org

KIMSHEALTH Kollam Kottiyam, Kollam, Kerala, India, Ph: +91 474 294 1234 Email: relations@kimsglobal.com Web: www.kimshealth.org Matha Medical Centre P.O. Mathilil, Near Ashtamudi Lake, Kollam - 691 601 Ph: 0474 2703003, 2704003, 97463 00111, Fax: 0474 2704396 Web: www.mathamedicalcentre.com NS Memorial Institute of Medical Science NH Bypass Road, Palathara, Kollam - 691 020 Ph: 0474 2723 199, Email: nsmimskollam@gmail.com Web: www.nshospital.org Padmavathy Medical Foundation Manakkara, Sasthamkotta, Kollam - 690 521 Ph: 0476 2831408, Email: padmavathyhospital@yahoo.com Web: www.padmavathyhospital.com Samad IVF Hospital Kaval, Thangassery, Kollam - 691 007, Ph: 0474 2798706 Email: samadhospital@gmail.com Web: www.samadhospital.com Sanker’s Hospital Q.S.Road , Kollam, Ph: 0474 2743847 Travancore Medicity NH Bypass, P.O. Umayanalloor, Kollam - 691 589 Ph: +91 474 2729393, 2726161, Fax: +91 474 2724411 Email: tmc@tmc.ac.in, Web: www.tmc.ac.in Upasana Hospital & Research Centre Q.S. Road, Kollam - 691 001, Ph: 0474 2762887 Web: www.upasanahospital.com Valiyath Institute Of Medical Sciences Market Road, Karunagappally Kollam - 690518, Ph: 0476 265 9999 Email: valiyathhospital@gmail.com Web: www.valiyathmedicare.in medical tourism ANCHOR INDIA 169

Yana IVF & Fertility Centre Poyanil Hospital, Chemanthoor, Punalur, Kerala India - 691 305, Ph: +91 475 2230600 Email: yanaivf@gmail.com, Web: www.yanaivf.com find your hospitals | kottayam Abraham’s Infertility Treatment Centre Athakkatt Chamers, Changanacherry Ph: 0481 2410356, 2421049, Web: www.airgc.com Bharath Hospital Azad Lane, Kottayam - 686 001, Ph: + 91 481 2582947, 2581974 Web: www.bharathhospital.com Caritas Hospital & Institute of Health Sciences P.O. Thellakom, Kottayam - 686 630 Kerala, India, Ph: +91 481 2790025-29 Email: mail@caritashospital.org Web: www.caritashospital.org Appionments: 9496 555 300, 9496 555 400 CNK Multi Speciality Hospital IE Nager, Madukkummoodu Changanacherry - 686 106, Ph: 0481 2722888 Indo American Hospital ‘Institute of Brain & Spine’ Chemmanakary, P.O. Akkarappadam Vaikom - 686143, Kerala, India Ph: +91 4829 217800 Email: info@indoamericanhospital.in Web: www.indoamericanhospital.in KIMSHEALTH Kottayam Thoothutty Junction, P.O. Kudamaloor, Kottayam - 686 017 Kerala, India, Ph: +91 481 294 1000 Email: relations@kimsglobal.com Web: www.kimshealth.org Little Lourdes Mission Hospital Kidangoor Highway Junction, Kidangoor - 686 572 Tel: 04822 254 156 170 ANCHOR INDIA medical tourism

Marian Medical Centre Arunapuram P.O, Pala - 686 574 Ph: 04822 214000, 212759 Web: marianmedicalcentre.com Mar Sleeva Medicity Palai Cherpunkal, Kottayam - 686 584 Kerala, India Ph: +91 4822 269500 Email: promotions@marsleevamedicity.com Web: www.marsleevamedicity.com Mary Queens Mission Hospital Palampra, Kanjirapally, Kottaym - 686 518 Ph: 04828 201301, 204065, Fax: 04828 205504 Email:maryqueenkply@gmail.com Web: www.maryqueensmissionhospital.com Matha Hospital Thellakom, Kottayam - 686 016 Ph: 0481 2790921, 2790930 Mitera Hospital M.C road, Thellakom, Kottayam - 686630 Ph: 0481 2792999 Email: info@mitera.in, Web: www.mitera.in S.J. Eye Hospital & Research Institute Karukachal, Kottayam - 686 540, Ph: 0481 2487164 Email: us@info@sjeyehospital.org, www.sjeyehospital.com St. Thomas Hospital Kurisummood P.O, Chethipuzha, Changanassery Kottayam - 686 104, Ph: 0481 2729300, 2722100 Email: chethipuzhahospital@yahoo.co.in Web: www.st-thomashospital.com find your hospitals | kozhikode ARMC IVF Fertility centre BMT Centre, Puthiyara, Kozhikode, Kerala, India Ph: 0495 2724101,102, 3103555, Help Line: 1800 3000 3100 Email: info@armcivf.net, Web: www.armcivf.net

Aster MIMS Mini Bypass Road, P.O. Govindapuram Calicut - 673 016, Kerala, India Ph: +91 495 3911400, 2488000 Fax: +91 495 2741329 Email: mimsclt@asterhospital.com Web: www.astermims.com Baby Memorial Hospital Limited Indira Gandhi Road Kozhikode - 673 004, Kerala, India Ph: 0495 2777777, 2723272, Fax: 0495 2723484 Email: info@babymhospital.org www.babymhospital.org

Malabar Hospitals Eranhipalam, Calicut-20, Kerala, India Ph: 0495 2376822, 2376823, 9745323232 Email:info@malabarhospitals.com Web: ww.malabarhospitals.com Meitra Hospital 2/78 B, P K Building, east hill Mini Bye Pass Road, Karaparamba Kozhikode – 673 010, Ph: 0495 297 0173 Metromed International Cardiac Centre Thondayad Bypass Road Kozhikode - 673014, Ph: 0495 6615555 Email: info@micc.in, Web: www.micc.in

Calicut Medical College Medical College P.O, Kozhikode - 673 008 Ph: 0495 2356531, Fax: 0495 2355331, principal@calicutmedicalcollege.ac.in Web: calicutmedicalcollege.ac.in

National Hospital Indira Gandhi Road, Calicut - 673 001 Ph: 0495 2723061-66, Fax: 0495 2720466 contactnationalhospital@gmail.com Web: www.nationalhospitals.com

Chest Hospital Kozhikode, Ph: 0495 2359645, 2721644

NCARE IVF Centre Eranhipalam, Mini Bypass, Calicut - 673011, Kerala, India Mob: 08129221188, Email: info@ncareivfteam.com Web: www.ncareivfteam.com

Fathima Hospital Bank Road, Kozhikode - 673 001 Ph: 0495 2766630, 2766340 Fax: 0495 2766610, Email: mail@fathimahospital.com Web: www.fathimahospital.com IQRAA International Hospital and Research Centre Malaparamba, Calicut - 673 009 Ph: 0495 2379100 (30 Lines) Fax: 0495 2373825, E mail: mail@iqraahospital.in Web: www.iqraahospital.in KMCT Medical College Hospital West Mampetta, P.O. Manassery Mukkam, Calicut - 673 602 Ph: 0495 2293500, Fax: 0495 2294753 Email: kmctcch@gmail.com, www.kmctmedicalcollege.org

Parco Hospital and Medical Research Institute National Highway Bypass P.T. Road, Vatakara - 673106 Ph:0496 251 9999 Email: hr@parcohospital.com Web: www.parcohospital.com Poonoor Hospital & Research Centre Madheethunoor, Poonoor, P.O.Unnikulam, Kozikode Ph: 0496 - 2648231, 2648232 PVS Hospital Pvt. Ltd. Railway Station Road, Kozhikode - 673 002 Ph: 0495 2302541, 2301212, Fax: 0495 2702044 Email: info@pvshospital.com, www.pvshospital.com medical tourism ANCHOR INDIA 171

Santhi Hospital Omassery, Calicut Kerala -673 582 Ph: +91 495 2280000 Email: mail@santhihospital.com Web: www.santhihospital.com

Prasanthi Hospital (Holy Cross Hospital Pvt. Ltd.) Court Road, Manjeri - 676 121, Malappuram, Kerala Ph: +91 483 2769500 (12 Lines), Mob: +91 9400372309 Email: prasanthihospital@yahoo.com Web: www.prasanthihospital.com

Starcare Hospital Calicut NH Bypass, Thondayad Jn. Kozhikode - 673 017, Kerala, India Ph: +91 495 2489000, 3069999 Email: info@starcarehospitals.com Web: www.starcarehospitals.com

KIMSHEALTH Al Shifa Super Speciality Hospital Ootty Road, Perintalmanna - 679322 Ph: 04933 227616 Email: cro@kimsalshifa.com Web: www.kimshealth.org

find your hospitals | malappuram Almas Hospital Kottakkal, Malappuram - 676 503 Ph: +91 483 280 9100 Email: mail@almashospital.com Web: www.almashospital.com Arya Vaidya Sala, Kottakkal Kottakkal P.O, Malappuram - 676 503 Ph: 0483 2808000, 2742216, Fax: 0483 2742572 Email: mail@aryavaidyasala.com Web: www. aryavaidyasala.com Aster MIMS Kottakkal Changuvetty, P.O. Kottakkal, Malappuram - 676 503 Phone: 0483 2807000, Fax: 0483 280 7888 Email: mimskottakkal@asterhospital.com Web: www.astermimskottakkal.com

Korambayil Hospital & Diagnostic Centre Pvt. Ltd. Manjeri, Malappuram - 676 122 Ph: 0483 2764555, 3003000 Fax: 0483 2762555, E-mail: info@korambayilhospital.com Web: www.korambayilhospital.com Malabar Ayurvedic Hospitaland Research Centre (MAHAR) Salafi Gramam, Pulikkal, Malappuram - 673 637 Ph: 0483 2790521, 2793754, Fax: 0483 2793760 Email: maharayurvedic@gmail.com Web: www.maharayurvedic.com Malabar Institute of Medical Sciences Ltd. P.O. Kottakkal, Malappuram - 676 503 Ph: 0483 2807000, Fax: 0483 2807888 Email: mimskottakkal@mimsk.com Web: www.mimskottakkal.com

Chaliyar Hospitals Pvt. Ltd. Nilambur, Malappuram, Ph: 04931 220178

Moulana Hospital PB No. 31, Ootty Road, Perinthalmanna - 679 322 Ph: 04933 300600, Fax: 04933 228011 Email: mail@moulanahospital.com Web: www.moulanahospital.com

Edappal Hospitals Pvt. Ltd. P.O. Edappal, Malappuram - 679 576 Ph: 0494 2680755, 2680788, Fax: 0494 2680755 Email: cimaredappal@gmail.com Web: www.cimarindia.org

Nahas Hospital Parappanangadi, Malappuram - 676303 Ph: 0494 2410922, 80863 43523 Email: info@ncareivfteam.com www.ncareivfteam.com

172 ANCHOR INDIA medical tourism

NCARE IVF Centre Nahas Hospital, Parappanangadi - 676303, Kerala, India Mob: 08086343523, Email: info@ncareivfteam.com Web: www. ncareivf.com find your hospitals | palakkad Ahalia Ayurvedic Hospital Elippara, P.O. Kozhippara, Palakkad - 678 557 Ph: 04923 235888, Fax: 04923 235900 Email: mail@ahaliaayurvedic.org www.ahaliaayurvedic.org Ahalia Foundation Eye Hospital PB No. 120, Kanal Piruvu, Palakkad Ph: 04923 225000 Fax: 04923 235888 Email: mail@afeh.org, www.afeh.org ARMC IVF Fertility centre 3rd Floor Surya corner English church road, Palakkad Ph: 0491 2523405-06, Help line: +91 9544575700 Email: info@armcivf.net, Web: www.armcivf.net Avitis Institute of Medical Sciences Thrissur-Pollachi Main Road Nemmara, Palakkad - 678 508 Ph: +91 492 322 5500 Email: contactus@avitishospital.com Web: www.avitishospital.com Crescent Medical Centre P.O. Alathur, Palakkad - 678 541, Ph: 04922 224411 Email: crescenthospital@gmail.com Web: www.crescenthospital.com DR. K.V. Vijayan Institute of Ayurveda Medical Science (VIAMS) P.O. Mezhathur, Palakkad - 679 534, Kerala, India Ph: +91 703 4992 442, +91 4662 270 142 Email: care@viams.in Web: www.viams.in

Paalana Institute of Medical Sciences P.O. Kannadi, Palakkad - 678 701 Ph: 0491 2520901 Email: paalana@rediffmail.com Web: www.paalana.com P.K. Das Institute of Medical Science P.O. Vaniyamkulam, Ottapalam Palakkad - 682 522 Ph: 0466 2344500, Email: info@pkdashospital.com Web: www.pkdashospital.com Sai Hospital Sai Junction, Olavakkode, Palakkad - 678002 Ph: 0491 2555525, 2558525 Thangam Hospital of PMRC Chadanamkurussi, West Yakkara, Palakkad Kerala - 678 004, India, Ph: +91 491 2515717 (8 Lines) Ambulance: +91-944 777 5717 Web: www.thangampmrc.com Valluvanad Hospital Complex Ltd Kanniyampuram P.O, Ottapalam Palakkad – 679 104 Tel: 0466 2244423, 2246252 Web: www.valluvanadhospital.com Welcare Yana IVF & Fertility Centre Welcare Hospital Welcare, Mercy College Jn Palakkad - 678 006, Ph: 09995777662 Email: yanaivf@gmail.com, Web: www.yanaivf.com find your hospitals | pathanamthitta Believers Church Medical College Hospital St. Thomas Nagar, P.O. Kuttapuzha Thiruvalla - 689 103, Kerala, India Ph: +91 469 3503100, 2703100 Email: info@bcmch.org Web: www.bcmch.org Facebook: www.facebook.com/bcmch medical tourism ANCHOR INDIA 173

Holy Cross Hospital Holy Cross junction, Kayamkulam - Pathanapuram Rd Adoor, Pathanamthitta – 691 523, Ph: 04734 234500, 234502 Appointment: 04734 234567, 234568 Email: holycrossadoor@gmail.com Web: holycrosshospitaladoor.com Lifeline Hospital 14th Mile, P.O. Melood, Adoor - 691 523, Ph: 04734 223377, 228373 Email: info@lifelinehospitalkerala.com Web: www.lifelinehospitalkerala.com Mary Queens Hopital Allergy, Skin & Cosmetology Centre, Kurishukavala Thiruvalla-689 101, Tel: +91 469 2730594, 2738175, 99473 95151 Email: maryqueenstvla@gmail.com Web: www.maryqueenshospital.com Muthoot Hospitals College Road, Kozhencherry, Pathanamthitta - 689 641 Ph: +91 468 2314000, 2312491, Fax: +91 468 2214427 Helpline: +91 95625 01213 Email: marketing@muthoothealthcare.com Web: www.muthoothealthcare.com Muthoot Hospitals Ring Road, Pathanamthitta - 689 641 Ph: +91 468 2203500 Helpline: +91 94477 22370 Email: marketing@muthoothealthcare.com Web: www.muthoothealthcare.com NSS Medical Mission Hospital Pathalam, Pathanamthitta Ph: 0473 4252237, 4252237 Poyanil Hospitals Kozhencherry, Pathanamthitta - 689 641 Ph: 0468 2310600, Fax: 0468 2214360 Email: poyanilhospitals@gmail.com

174 ANCHOR INDIA medical tourism

Pushpagiri Medical College Hospital Thiruvalla - 689 101 Ph: 0469 2700755 Web: www.pushpagiri.in Sanjivani Multi-Speciality Hospital Alacode, P.O. Kollakadavu Cheriyanadu, Chengannur - 690 509 Ph: 0479 2350030, Email: hr@smsh.in Web: www.smsh.in Sudarshanam Netra Chikitsalayam Manjadi, Thiruvalla Pathanamthitta - 689 105 Ph: 0469 2630718 Email: info@netrafoundation.com Web: www.netrafoundation.com Tiruvalla Medical Mission Hospital Post Box No. 74, Tiruvalla – 689 101 Ph: 0469 2626000, 2626262, 9400 831111 Email: cr@tmmhospital.org Web: www.tmmhospital.org find your hospitals | thiruvananthapuram AMAR Hospital P.O. Attingal, Trivandrum - 695 101, Kerala, India Ph: 0470 2627676, 2627666 Email: amarhospital@yahoo.in Web: www.amarfertility.com Anadiyil Hospital Thekkumoodu, Vanchiyoor P.O, Trivandrum-35 Ph: 0471 2304086 Ananthapuri Hospitals and Research Institute Chacka, NH Bypass, Thiruvananthapuram - 695 024 Ph: +91 471 2579900, Fax: +91 471 6609900 Email: ahri@ahri.in Web: www.ananthapurihospitals.com

Attukal Devi Institute of Medical Sciences 119, Attukal - Chiramukku Road, MSK Nagar, Attukal Manacaud, Thiruvananthapuram - 695 009 Ph: 0471 245 9040 Web: www.attukaldevihospital.com BNV Hospital Pvt Ltd Thiruvallam, Thiruvananthapuram - 695 027 Ph: 0471 2381508, 2380736, 2380737 Chaithanya Eye Hospital Kesavadasapuram, Thiruvananthapuram - 695 004 Ph: 0471 2447183, Fax: 0471 2443985 Email: chaithanyaeye@gmail.com Web: www.chaithanya.org Cosmopolitan Hospitals Pvt. Ltd. P.O. Pattom, Trivandrum - 04 Ph: +91 471 2521 100, 136, 250 - 253 For Appointment: 0471 606 2244 Email: cosmopolitan@cosmopolitanhospitals.in Web: www.cosmopolitanhospitals.in Credence Hospital Near Ulloor Bridge, Ulloor Trivandrum - 695 011 Ph: +91 471 4033333 Email: info@credencehospital.com Web: www.credencehospital.com GG HOSPITAL Murinjapalam P.O. Medical College Trivandrum - 695 011 Ph: +91 471 2779100, 2779101 Email: feedbackgghospital@gmail.com Web: www.gg-hospital.com Jubilee Memorial Hospital Palayam, Thiruvananthapuram - 695 034 Ph: 0471 2334561-63

KIMSHEALTH Trivandrum PB No 1, P.O Anayara Trivandrum - 695 029 Kerala, India Ph: +91 471 2941000, 2941400 Email: relations@kimshealth.org Web: www.kimshealth.org KJK Hospital Fertility Research and Gynaec Centre Nalanchira, Trivandrum, Kerala, India Ph: 0471 2544080, 2544706, Fax: 0471 2543926 Email: kjkhospital@gmail.com Web: www.kjkhospital.com Lords Hospital Chackai, P.O. Anayara Trivandrum - 695 029, Kerala, India Ph: +91 471 2949000 Email: info@lordshospital.org Web: www.lordshospital.org Meditrina Hospitals TC 2 / 2367-1, Pattom Thiruvananthapuram - 695 004 Ph: 0471 3063000, Email: tvm@meditrinahospitals.com Web: www.meditrinahospitals.com NIMS Medicity Aralumloodu, Neyyattinkara Thiruvananthapuram - 695 123 Ph: 0471 2223544, 2223542, Fax: 0471 2225154 Email: info@nimshospital.com, Web: www.nimshospital.com Pankaj kasturi Herbals India Pvt. Ltd Level-4, Aikkara Arbour, P.O. Thycaud Thiruvananthapuram-14 Ph: 0471 2337348, 2320487, Web: www.pankajakasthuri.in PRS Hospital Killipalam, Thiruvananthapuram - 02 Ph: 0471 2344442, 2344443, Fax: 0471 2345358 Email: admin@prshospital.com, Web: www.prshospital.com medical tourism ANCHOR INDIA 175

Regional Cancer Center Medical College Campus Thiruvananthapuram - 11 Ph: 0471 2442541, Fax: 0471 2447454 Email: webmaster@rcctvm.org Web: www.rcctvm.org

SR Super Speciality Hospital Akathumuri, P.O. Vennecodu, Varkala - 695318 Ph: 0470 2611176, 2611177 Email: info@srisankaradentalcollege.com Web: www.srisankaradentalcollege.com

Samad IVF Hospital Pattoor, Trivandrum - 695 035 Ph: +91 471 2451926, 2474203 Email: info@samadhospital.com Email: samadhospital@gmail.com Web: www.samadhospital.com

Sree Chitra Tirunal Institute for Medical Sciences & Technology P.O. Medical College, Thiruvananthapuram - 695 011 Ph: 0471 2443152, Fax: 0471 2446433 Email:sct@sctimst.ac.in, Web: www.sctimst.ac.in

Samad IVF Hospital Near KSRTC Bus Stand, Attingal - 695 101 Ph: 0470 2624611 Email: samadhospital@gmail.com Web: www.samadhospital.com Santhigiri Ayurveda Hospital Santhigiri P O, Pothencode, Thiruvananthapuram Ph: 0471 6454571, 6615300 Web: www.santhigiriashram.com Santhwana ENT Hospital N. C. C. Road, Ambalam Mukku, Thiruvananthapuram Ph: 0471 2433030, 2432121, 2435490 Email:saliment@sancharnet.in SK Hospital Edappazhanji, Thiruvanathapuram Ph: +91 471 3022 222, 2944 444 Mob: +91 79027 73000 24 hours Tele. Booking No. 2356260 Email: skhospitals@gmail.com Web: www.skhospitals.com SP Fort Hospital Fort, Thiruvananthapuram - 695 023 Ph: 0471 2450540, 2466664, Fax: 0471 2465746 Email: info@spfort.com, Web: www.spfort.com 176 ANCHOR INDIA medical tourism

Sri Ramakrishna Ashrama Charitable Hospital Sasthamangalam, Thiruvananthapuram - 695 010 Ph: 0471 2722125, 2722453, 2726603 Fax: 0471 2313502 Email: srkachtvm@gmail.com Web: www.sriramakrishnaashrama.org Sree Uthradom Thirunal Academy of Medical Sciences P.O. Vencode, Vattappara, Thiruvananthapuram - 695 028 Ph: 0472 2587575, 2587676, Web: www.sutams.org SUT PATTOM Super Speciality Hospital P.O. Pattom Palace Thiruvananthapuram - 695 004 Ph: +91 471 2553055, 96567 71000 Email: info@sutpattom.com Web: www.sutpattom.com SUT Royal Hospital Kochulloor, Trivandrum, Ph: 0471 4177777 Email: sutgrouphospitals@gmail.com Web: www.suthospital.com The India Hospital Trust Melethampanoor, Thiruvananthapuram - 695 023 Ph: 0471 2333193 Vasan Eye Care Hospital Pattom, Trivandrum – 695 004, Ph: 0471 4089000 Fax: 0471 2554001, Web: www.vasaneye.in

Yana IVF & Fertility Centre Kowdiar, Thiruvananthapuram - 695 003 Ph: +91 99957 77216 Email: yanaivf@gmail.com Web: www.yanaivf.com Yana Mother & Child Hospital VKK Nagar, Pazhavangadi Thiruvananthapuram - 695 024 Ph: ?+91 471 299 7216 Email: yanaivf@gmail.com Web: www.yanaivf.com Yana Women’s Hospital and Fertility Centre Akkulam Road, Ulloor Thiruvananthapuram - 695 011 Kerala, India Ph: +91 99957 77216 Email: yanaivf@gmail.com Web: www.yanaivf.com find your hospitals | thrissur Amala Cancer Hospital & Research Centre P.O. Amalanagar, Thrissur - 680 553 Ph: 0487 2304000 Email: amalaims@yahoo.com Web: www.amalaims.com ARMC IVF Fertility centre Falkaland Tower, Ayyanthole Ground Thrissur, Kerala ,India Ph: 0487 3105100 Help Line: +91 9846255155 Email: info@armcivf.net Web: www.armcivf.net Aswini Hospital Ltd. Karunakaran Nambiar Road, Thrissur - 680 020 Ph: 0487 6612345, 2475000, Fax: 0487 2338991 Web: www.aswinihospital.org

Atreya Hospital (A Unit of DMRI Pvt. Ltd.) East Fort - Guruvayoor Road Thrissur - 680 005, Kerala, India Ph: +91 487 6627764 - 67, 2333035 Email: info@atreyahospital.co.in Web: www.atreyahospital.co.in CRAFT Hospital & Research Centre Chanthappura, Kodungalloor-680 664 Ph: 0480 2808808, Email: drashraf3@gmail.com Web: www.craftivf.com Dhanwanthari Ayurveda Bhavan Pvt. Ltd. Pattambi Road, Nelluvai, Thrissur - 680 584 Ph: 04885 265586, 265641, 98863 41219 Email: dhanwayur@yahoo.com Web: www.ayurbhavan.com Daya General Hospital & Speciality Surgical Centre Near Viyyur Bridge, Thrissur - 680 022 Ph: 0487 2475100 Email: daya.hospital@gmail.com Web: www.dayageneralhospital.com Elite Mission Hospital P.O. Koorkenchery, Thrissur - 680 007 Kerala, India, Ph: +91 487 2436100 Fax: +91 487 2436167 Email: info@elitemissionhospital.com Web: www.elitemissionhospital.com Irinjalakuda Co-operative Hospital Ltd. Kolothumpady, P.O. Nadavarmbu, Thrissur - 61 Ph: 0480 2822779, Fax: 0480 2831300 Email: care@cooperativehospital.com Web: www.cooperativehospital.com Jubilee Mission Medical College & Research Institute PB No. 737, Thrissur - 680 005, Ph: 487 2432200 Fax: 0487 2421864, Email: jubileemission@jmmc.ac.in Web: www.jubileemissionmedicalcollege.com medical tourism ANCHOR INDIA 177

KARE Centre Seetharam Mill Road, Poonkunnam, Thrissur - 02 Ph: 0487 2389466, 2389866 Web: www.karecentre.in Lal Memorial Hospital Mapranam, Irinjalakuda Ph: 0480 2826799, 2826570 Metropolitan Hospital (Trichur Metropolitan Health Care Pvt.Ltd) Koorkanchery P.O, Trichur - 680 007, Kerala Ph: 0487 2425123, 2425142, 2429661 Email: metropolitanh@gmail.com Web: www.metropolitanhospitaltcr.com Modern Hospital Kodungallur Ltd PB No. 22, Kodungallur Post, Thrissur -680664 Ph: 0480 2802022, 2672700 Email: helpline@modernhospital.com Website: www.modernhospital.in Mother Hospital P.O. Pullazhi, Olari, Thrissur - 680 012 Ph: 0487 2434100, Fax: 0487 2361097 Email: motherhospitalthrissur@gmail.com Web: www.motherhospitalthrissur.org Nyle Hospital Kaiparambu, Thrissur - 680 546 Ph: 0487 3014700 Email: info@nylehospital.com Web: www.nylehospital.com

St.Joseph's Hospital Choondal P.O, Thrissur - 680 502 Tel: 04885 215400, 236230, 236111 Email: stjosephhospitalchoondal@gmail.com Web: www.st-josephshospital.com St. Joseph’s Hospitals Velupadam, Varandarapilly, Irinjalakuda Ph: 04885 236589 Sun Medical and Research Centre A Unit of Trichur Heart Hospital Ltd ST Nagar, Thrissur - 01 Ph: 0487 2433101, Fax: 0487 2442025 Email: hearthospital@trichurheart.com Web: www.trichurheart.com Trichur Institute of Head and Neck Surgery Shornur Road, Thrissur - 680 001 Ph: 0487 2335145, 2335185 Email: saroja@md4.vsnl.net.in Vasan Eye Care Hospital T.B. Road, Opp. IMA Office, Near Sakthan Stand Thrissur - 01, Ph: 0487 3989000, Fax: 0487 2442453 Web: www.vasaneye.in Westfort Hospital Westfort, Thrissur - 680 004, Ph: +91 487 2439300 Fax: +91 487 2380039, Email: info@westforthospital.org Web: www.westforthospitalgroup.com

Okay Mission Hospital Ltd. Kodungallur, Irinjalakuda, Ph: 0480 2802644

Westfort Hi-Tech Hospital Guruayoor Road, Punkunnam, Thrissur - 680 002 Ph: +91 487 2388999, Fax: +91 487 2381051 Email: hitechhospital@gmail.com Web: www.westforthospitalgroup.com

Rajah Hospital Muthuvattoor, Chavakkad, Thrissur - 680 506 Ph: 0487 2502429, 2502430, 2502884, 2556996 E-mail: todnb@rajahhospital.com Web: www.rajahhospital.com

Westfort Ayurveda Hospital Behind Westfort Hospital, Westfort, Thrissur - 680 004 Ph: +91 487 2388780-83 Email: info@westfortayurveda.org Web: www.westforthospitalgroup.com

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find your hospitals | wayanad Assumption Hospital S.Bathery, Wayanad Ph: 04936 223120 Aster Institute of Physical Medicine and Rehabilitation Naseera Nagar, P.O. Meppadi Wayanad - 673 577 Kerala, India Mob: +91 86069 76229 Ph: +91 4936 287 001 Web: www.asterwayanad.com Aster Wayanad Speciality Hospital Naseera Nagar, P.O. Meppadi, Wayanad - 673 577 Kerala, India, Ph: +91 4936 287001 Web: www.asterwayanad.com DM WIMS Medical College & Hospital Naseera Nagar, P.O. Meppadi Wayanad - 673 577 Kerala, India, Ph: +91 4936 287000, Fax: +91 4936 287287 Email: medicalcollege@dmwims.com, Web: www.dmwims.com Fathima Hospital Kalpetta, Wayanad, Ph: 04936 202413 Jyothi Hospital Mananthavady, Wayanad, Ph: 04935 240371 Leo Hospital Kalpetta, Wayanad, Ph: 04936 202550 M.E.S Hospital S.Bathery, Wayanad, Ph: 04936 220285 Swami Vivekananda Medical Mission Vivekananda Nagar, Muttil, Kalpetta North Wayanad - 673 122 Ph: 04936 202528, 204360, Fax: 04936 204360 E-mail: svmm_muttil@hotmail.com Web: www.svmm.org

Vinayaka Hospital Kattayad Road, Sulthan Bathery, Wayanad Kerala, India - 673 592 , Ph: 04936 220102, 225102, 224102 Email : vinayakasby@gmail.com Web: www.vinayakahospital.in KARNATAKA HOSPITALS Fortis Hospital 154/9, Bannerghatta Road, Opposite IIM-B, Bangalore - 560 076 Karnataka, India, Ph: 080 66214444, 22544444 Fax: 080 66214242, Email: enquiries@fortishealthcare.com Web: www.fortishealthcare.com Fortis Hospitals No 14, Cunningham Road, Sheriffs Chamber, Bangalore -560052 Ph: 080-41994444, 9686860310 Email: enquiries@fortishealthcare.com Web: www.fortishealthcare.com A.J. Hospital & Research Centre NH 66 Kuntikana, Mangalore, Karnataka - 575004 Ph: 0824 222 5533, Web: www.ajhospital.in Bangalore Baptist Hospital Bellary Road, Hebbal, Bangalore - 560024 Ph: 080 22024700, 23437971, Fax: 080 23437970, 23337817 Email: info@bbh.org.in, Web: www.bbh.org.in BGS Global Hospitals, Bengaluru 67, Uttarahalli Road, Kengeri, Bangalore- 560 060 Karnataka, Ph: 080 2625 5555, Fax: 080 2860 5775 Web: www.globalhospitalsindia.com Chord Road Hospital Pvt. Ltd. No. 100/101, LIC Colony, Near Shankar Mutt West of Chord Road, Basaveswaranagar Bangalore - 560079, Ph: 080 23225848, 23225868 Columbia Asia Medical Centre - Hebbal, Bangalore 26/1, Brigade Gateway, Beside Metro, Malleswaram West Bangalore - 560 055, Ph: 080 3989 8969, Fax: 080 3092 5454 medical tourism ANCHOR INDIA 179

Hosmat Hospital 45 Magrath Road, Off Richmond Road, Bangalore - 560 025 Ph: 080 25593796, 25543797, Fax: 080 25593798 Email: mail@hosmatnet.com, Web: www.hosmatnet.com Indiana Hospital & Heart Institute Pumpwell, Kankanady Post Mangalore - 575 002, Ph: 0824 2880880 Web: www.indianahospital.in KR Hospital 979, 1st Stage, 50 Feet Road, Banashankari Opposite P.E.S. College, Bangalore - 560050 Ph: 080 26755800, Email: admin@krhospital.net Web: www.krhospital.net Mallya Hospital No.2 Vittal Mallya Road, Bengaluru - 560001 Ph: 080 22277979, Fax: 080 22121282 Email: info@mallyahospital.net Web: www.mallyahospital.net Manipal Hospital 98, HAL Airport Road, Bangalore - 560017, Fax: 080 2526 6757 Ph: 080 25024444, 3344, Email: info@manipalhospitals.com Web: www.manipalhospitals.com M S Ramaiah Memorial Hospital New B E L Road, M S Ramaiah Nagar, MSRIT Post Bangalore - 54, Ph: 080 2360 8888, 2360 9999 Fax: 080 2218 3276, Email: info@msrmh.com Web: www.msrmh.com Narayana Hrudayalaya Health City Bommasandra Industrial Area Hosur Road, Anekal Taluk Bangalore- 560099, Ph: 080 7122 2222 Fax: 080 2783 2648 Email: info@hrudayalaya.com Web: www.narayanahospitals.com

180 ANCHOR INDIA medical tourism

Narayana Nethralaya 121/C, Chord Road, 1st ‘R' Block, Rajaji Nagar, Bangalore - 560 010 Ph: 080 66121300 - 1305, Fax: 080 23377329 Email: info@narayananethralaya.com Web: www.narayananethralaya.org Narayana Super Speciality Hospitals No 24, 9th Cross, Margosa Road, Malleshwaram Bangalore - 560 003, Ph: 080 2308 4000, 094835 32532 Nephrolofe Care (India) Pvt. Ltd First Floor, Berlie Street, Langford Town, Shantinagar Bengaluru - 560027, Ph: 080 49129900, Fax: 080 49129922 Email: info@nephrolife.in, Web: www.nephrolife.in Nethradhama Superspeciality Eye Hospital (A unit of Nethradhama Hospitals Pvt. Ltd.) 256/14, Kanakapura Main Road, 7th Block, Jayanagar Bangalore - 560 082, Ph: 080 26088000, 26633533 Fax: 080 26633770, Email: appointment@nethradhama.org Web: www.nethradhama.org NU Hospitals C.A. 6, 15th Main, 11th Cross, Padmanabhanagar, Bangalore - 70 Ph: 080 42489999, Fax: 080 26392693 Email: info@nuhospitals.com, www.nuhospitals.com Panacea Hospital 334, 8th Main, 3rd Stage, Basaveswaranagar Bangalore - 560 079, Ph: 080 43307777 info@panaceahospital.com, www.panaceahospital.com P.D. Hinduja Sindhi Hospital Sindhi Hospital Road, 12th A Cross, Behind Woodlands Hotel Sampangiramanagar, Bangalore - 560 027 Ph: 22237535, 117, Email: pdhsh@airtelmail.in Web: www.hindujasindhihospital.com P.V.S. Hospital 6th Cross, J.C.R. Extension, Chitradurga - 01, Ph: 08194 230210 Fax: 08194 230654, Email: info@pvschitradurga.org Web: www.pvschitradurga.org

Rangadore Memorial Hospital 1st Cross, Shankarapuram, Basavanagudi, Bengaluru, Karnataka-560004, Ph: 080 26983300 Fax: 080 26621645, Email: info@rangadorehospital.com Web: www.rangadorehospital.com

Vijay Srishti Fertility Centre Shiv Complex, Opp. V ijay Hospital Old Bangalore Road, Hosur - 635 109 Ph: 04344 320888 Email: vijaysrishtifertilitycenter@gmail.com

Sagar Hospitals, Banashankari Shavige Malleshwara Hills, Kumaraswamy Layout Bangalore - 560078, Ph: 080 42999999, Fax: 080 42999050 Email: bsk105@sagarhospitals.in Web: www.sagarhospitals.in

Vikram Hospital Private Limited 2909, New No.22 & 21/1, Temple Road, Near Vontikoppal Circle Mysore - 20, Ph: 0821 4242424 Web: www.vikramhospital.com

Santosh Hospital 6/1, Promenade Road, Behind Coles Park, Near Goodwill School Bangalore - 560 005, Ph: 080 40848888, 41252500

Vydehi Institute of Medical Sciences & Research Centre 82, Nallurahalli, Near BMTC 18th Depot Whitefield, Bangalore - 560 066 Ph: 080 28412956, 28413381 Email: info@vims.ac.in, Web: www.vims.ac.in

SPARSH Hospital 29/P2, The Health City, Bommasandra Industrial Area Hosur Road, Bangalore - 560 099 Ph: 080 33271038, Fax: 080 33271112 Email: infojobs@sparshhospital.com Web: www.sparshhospital.com St. John's Medical College and Hospital Sarjapur Rd, Koramangala 2 Block Madiwala, Bangalore, Karnataka 560034 Ph: 080 2553 6514, Web: www.stjohns.in Suguna Hospital 1A/87, Dr. Rajkumar Road, 4th 'N' Block, Rajajinagar, Bengaluru - 10 Ph: 080 40194444, 23327777 Email: info@sugunahospital.com Web: www.sugunahospital.com Trinity Hospital & Heart Foundation Near R.V. Teacher's College Circle, Basavanagudi Bangalore - 560 004, Ph: 080 41503434, 26563993 Fax: 080 26563995, Email: trinityhospital@hotmail.com Web: www.trinityhospital.in

TAMIL NADU HOSPITALS Apollo Hospitals, Chennai Off Greams Road, Chennai - 600006 Ph: 044 28290200, 28293333, Fax: 044-28293524, 28296022 Web: www.apollohospitals.com Apollo Specialty Hospitals, Madurai Lake V iew Road, K.K. Nagar, Madurai-625020, Tamil Nadu Ph: 0452 2580892, 2580893, Fax: 0452 2580199 Email:healthline_mdu@apollohospitals.com Web: www.apollohospitals.com Christian Medical College Ida Scudder Road, Vellore - 632004, Ph: 0416 2222102 Fax: 0416 2232035, Email: gsoffice@cmcvellore.ac.in Web: www.cmch-vellore.edu CIMAR Coimbatore 2nd Floor, Manu Hospital, Paari Nagar Sungam Bye-pass Road Coimbatore - 641 045, Ph: 0422 6472227 Email: cimarcoimbatore@gmail.com Web: www.cimarindia.org medical tourism ANCHOR INDIA 181

Dr. Agarwal's Eye Hospital Ltd. 19, Cathedral Road, Chennai - 600 086 Ph: 044 28112811, 28112525, Fax: 044 28115871 Email: dragarwal@vsnl.com Web: www.dragarwal.com

Kumaran Hospitals Pvt. Ltd. 214, E.V.R Periyar Salai Poonamallee High Road Kilpauk, Chennai - 10, Ph: 044 4295 6777 Web: www.kumaranhospitals.com

Frontier Lifeline Hospital R-30-C Ambattur Industrial, Estate Road Mogappair, Chennai - 600 101, Ph: 42017575, 26564224 Email: drkmc@frontierlifeline.com Web: www.frontierlifeline.com

Meenakshi Mission Hospital & Research Centre Melur Road, Lake Area Madurai - 625007 Ph: 0452 2588741 Web: www.meenakshimission.org

G. Kuppuswamy Naidu Memorial Hospital P.B. No. 6327, Nethaji Road Pappanaickenpalayam, Coimbatore - 641 037 Ph: 0422 2245000, 2243501 – 07 Email: gknmhospital@gknmh.org Web: www.gknmhospital.org

Noble Hospital No. 4(44), Audiappa Mudali Street Purasawakkam Chennai - 600 084, Ph: 044 40042222 Fax: 044 26403300 Email: balaji_noble@hotmail.com Web: www.noblehospitals.com

Ganga Medical Centre & Hospitals Pvt Ltd 313, Mettupalayam Road, Coimbatore - 641 043 Ph: 0422 2485000, Fax: 0422 2436444 Email: srs@gangahospital.com Web: www.gangahospital.com Global Hospitals & Health City 439, Cheran Nagar, Perumbakkam, Chennai - 100 Ph: 044 2277 7000, Fax: 044 44777100 Web: www.globalhospitalsindia.com K.G. Hospital Arts College Road, Coimbatore - 18 Ph: 0422 2212121-29, Fax: 0422 2211212 Email: drgb@kggroup.com Web: www.kghospital.com Kovai Medical Centre and Hospital Avanashi Road, Coimbatore - 641 014 Ph: 0422 3083800, 4323800-802, Fax: 0422 2627782 Email: getwell@kmchhospitals.com Web: www.kmchhospitals.com 182 ANCHOR INDIA medical tourism

Parvathy Hospital 241, G.S.T.Road, Chromepet Chennai - 600 044 Ph: 044 22382248, 22383456 Web: www.parvathyhospital.com PSG Hospitals Peelamedu, Coimbatore - 641 004 Tamil Nadu, India Ph: +91 422 4345353, 2598822 Help Line: +91 99521 49911 Email: psghospitals@psgimsr.ac.in Web: www.psghospitals.com Sankara Nethralaya Nungambakkam Chennai - 06, Ph: 044 28271616 Fax: 044 28254180 Email: mrf@snmail.org Web: www.sankaranethralaya.org

Sri Narayani Hospital & Research Centre Sripuram, Vellore - 632 055 Ph: 0416 2206300 - 302 Mobile: 099524 16821, 99524 16824 Email: info@snhrc.org Web: www.snhrc.org

Sundaram Medical Foundation Annanagar Chennai - 600 040 Ph: 044 26268844 Fax: 044 26284257 Web: www.smfhospital.org

Sri Ramachandra Medical Centre Kamala Nagar, Mugalivakkam Chennai- 16, Ph: 044 2476 5512 Web: www.sriramachandra.edu.in

The Arya Vaidya Pharmacy (Coimbatore) Ltd. Corporate Office: 42 Perumal Koil Street Ramanathapuram P.O Coimbatore - 641 045 Ph: +91 422 2315412, 4322999 Email: info@avpayurveda.com Web: www.avpayurveda.com

Sri Ramkrishna Hospital No: 395, Sarojini Naidu Road Sidhapudur, Coimbatore - 641 044 Ph: 0422 4500 000, 984 2285 100 Email: info@sriramakrishnahospital.com Web: www.sriramakrishnahospital.com Sree Renga Hospital No .12, Varada Reddy Street Vedachala Nagar, Chengalpattu - 01 Ph: 044 27432240, 27431544, Fax: 044 27426736 Email: info@sreerengahospital.com Web: www.sreerengahospital.com St. Isabel's Hospital 49, Oliver Road, Mylapore Chennai - 04, Ph: 044 24991081-83 Fax: 044 2498 4776, 2498 6550 Email: info@stisabelshospital.in Web: www.stisabelshospital.in Sugam Hospital Thiruvotriyur, Chennai - 19.

Ph: 044 25733830, 2573 3296 Fax: 044 25739902, 2573 0695 Email: sugamhospital145@gmail.com Web: www.sugamhospital.com

Vadamalayan Hospitals 9- A, Vallabai Road Chokkikulam Madurai - 02 Ph: 0452 2545400 Fax: 0452 2522225 Web: www.vadamalayan.org VGM Hospital Trichy Road Rajalakshmi Mills Stop Coimbatore - 05 Ph: 0422 2572573, 2572202-05 Fax: 0422 2572207 Email: admin@vgmhospital.com Web: www.vgmhospital.com Vijaya Hospital Group of Hospital (Units of V ijaya Medical & Educational Trust) N.S.K. Salai Vadapalani Chennai -600 026.

Ph: 044 66646664, 66616661 Web: www.vijayahospital.org medical tourism ANCHOR INDIA 183

Banking in India, in the modern sense, originated in the last decade of the 18th century. Among the first banks were the Bank of Hindustan, which was established in 1770; and the General Bank of India, established in 1786. The largest bank, and the oldest still in existence, is the State Bank of India (S.B.I). It originated and started working as the Bank of Calcutta in 1806. In 1809, it was renamed as the Bank of Bengal. This was one of the three banks founded by a presidency government, the other two were the Bank 186 ANCHOR INDIA bank

of Bombay in 1840 and the Bank of Madras in 1843. The three banks were merged in 1921 to form the Imperial Bank of India, which upon India’s independence, became the State Bank of India in 1955. For many years the presidency banks had acted as quasi-central banks, as did their successors, until the Reserve Bank of India was established in 1935, under the Reserve Bank of India Act, 1934. In 1960, the State Banks of India was given control of eight state-associated banks under the State Bank of India (Subsidiary Banks) Act,

1959. These are now called its associate banks. In 1969 the Indian government nationalised 14 major private banks, one of the big bank was Bank of India. In 1980, 6 more private banks were nationalized. These nationalized banks are the majority of lenders in the Indian economy. They dominate the banking sector because of their large size and widespread networks. The Indian banking sector is broadly classified into scheduled and non-scheduled banks. The scheduled banks are those included under the 2nd Schedule of the Reserve Bank of India Act, 1934. The scheduled banks are further classified into: Nationalized banks; State Bank of India and its associates; Regional Rural Banks (RRBs); foreign banks; and other Indian private sector banks. The term commercial banks refer to both scheduled and nonscheduled commercial banks regulated under the Banking Regulation Act, 1949. Generally the supply, product range and reach of banking in India is fairly mature-even though reach in rural India and to the poor still remains a challenge. The government has developed initiatives to address this through the State Bank of India expanding its branch network and through the National Bank for Agriculture and Rural Development (NABARD) with facilities like microfinance.

Ancient India The Vedas (2000–1400 BCE) are earliest Indian texts to mention the concept of usury. The Manusmriti considers usury an acceptable means of acquiring wealth or leading a livelihood. It also considers money lending above a certain rate, different ceiling rates for different caste, and a grave sin. Later during the Mauryan period (321–185 BCE), an instrument called adesha was in use, which was an order on a banker directing him to pay the sum on the note to a third person, which corresponds to the definition of a modern bill of exchange.

Medieval Era The use of loan deeds continued into the Mughal era . The use of payment orders by royal treasuries, called barattes,

have been also recorded. There are also records of Indian bankers using issuing bills of exchange on foreign countries.

The evolution of hundis, a type of credit instrument, also occurred during this period and remain in use.

Colonial Era During the period of British rule merchants established the Union Bank of Calcutta in 1829, The Allahabad Bank, established in 1865 and still functioning today, is the 190 ANCHOR INDIA bank

oldest Joint Stock bank in India. Foreign banks too started to appear, particularly in Calcutta, in the 1860s. Grindlays Bank opened its first branch in Calcutta in 1864 The Comptoir d’escompte de Paris opened a branch in Calcutta in 1860, and another in Bombay in 1862; branches followed in Madras and Pondicherry, then a French possession.

HSBC established itself in Bengal in 1869. The first entirely Indian joint stock bank was the Oudh Commercial Bank, established in 1881 in Faizabad. The next was the Punjab

National Bank, established in Lahore in 1894, which has survived to the present and is now one of the largest banks in India. Around the turn of the 20th Century, the Indian economy was passing through a relative period of stability.

Around five decades had elapsed since the Indian rebellion, and the social, industrial and other infrastructure had improved. Indians had established small banks, most of which served particular ethnic and religious communities.

The presidency banks dominated banking in India but there were also some exchange banks and a number of Indian joint stock banks. All these banks operated in different segments of the economy. The exchange banks, mostly owned by Europeans, concentrated on financing foreign trade. The period between 1906 and 1911 saw the establishment of banks inspired by the Swadeshi movement. The Swadeshi movement inspired local businessmen and political figures to found banks of and for the Indian community. A number of banks established then have survived to the present such as Catholic Syrian Bank, The South Indian Bank, Bank of India, Corporation Bank, Indian Bank, Bank of Baroda, Canara Bank and Central Bank of India. The favour of Swadeshi movement led to the establishment of many private banks in Dakshina Kannada and Udupi district, which were unified earlier and known by the name South Canara (South Kanara) district. Four nationalized banks started in this district and also a leading private sector bank. Hence undivided Dakshina Kannada district is known as “Cradle of Indian Banking”. The inaugural officeholder was the Britisher Sir Osborne Smith (1 April 1935), while C. D. Deshmukh (11 August 1943) was the first Indian Governor. On December 12, 2018, Shaktikanta Das begins his journey as the new RBI Governor, taking charge from Urjit R Patel. During the First World War (1914–1918) through the end of the Second World War (1939–1945), and two years thereafter until the independence of India were challenging for Indian banking. The years of the First World War were turbulent, and it took its toll with banks simply collapsing despite the Indian economy gaining indirect boost due to war-related economic activities.

Post-Independence During 1938-46, bank branch offices trebled to 3,469 and deposits quadrupled to ¹ 962 crore. Nevertheless, the partition of India in 1947 adversely impacted the economies of Punjab and West Bengal, paralyzing banking activities for months. India’s independence marked the end of a regime of the Laissez-faire for the Indian banking.

The Government of India initiated measures to play an active role in the economic life of the nation, and the Industrial Policy Resolution adopted by the government in 1948 envisaged a mixed economy. This resulted in greater involvement of the state in different segments of the economy including banking and finance. The major steps to regulate banking included: The Reserve Bank of India, India’s central banking authority, was established in April 1935, but was nationalized on 1 January 1949 under the terms of the Reserve Bank of India (Transfer to Public Ownership) Act, 1948 (RBI, 2005b). In 1949, the Banking Regulation Act was enacted, which empowered the Reserve Bank of India (RBI) to regulate, control, and inspect the banks in India. The Banking Regulation Act also provided that no new bank or branch of an existing bank could be opened without a license from the RBI, and no two banks could have common directors.

Nationalisation of Banks Despite the provisions, control and regulations of the Reserve Bank of India, banks in India except the State Bank of India (SBI), remained owned and operated by private persons. By the 1960s, the Indian banking industry had become an important tool to facilitate the development of the Indian economy. At the same time, it had emerged as a large employer, and a debate had ensued about the nationalisation of the banking industry. Thereafter, Mrs.Indira Gandhi, the Prime Minister, made swift and sudden moves. The Government of India issued an ordinance (‘Banking Companies (Acquisition and Transfer of Undertakings) Ordinance, 1969’) 194 ANCHOR INDIA bank

and nationalized the 14 largest commercial banks with effect from the midnight of 19 July 1969. These banks contained 85 percent of bank deposits in the country. A second dose of nationalisation of 6 more commercial banks followed in 1980. The stated reason for the nationalisation was to give the government more control of credit delivery. With the second dose of nationalisation, the Government of India controlled around 91% of the banking business of India. Later on, in the year 1993, the government merged New Bank of India with Punjab National Bank. It was the only merger between nationalised banks and resulted in the reduction of the number of nationalised banks from 20 to 19. Until the 1990s, the nationalised banks grew at a pace of around 4%, closer to the average growth rate of the Indian economy.

Liberalisation In the early 1990s, the then government embarked on a policy of liberalisation, licensing a small number of private banks. These came to be known as New Generation techsavvy banks, and included Global Trust Bank , which later amalgamated with Oriental Bank of Commerce, UTI Bank (since renamed Axis Bank), ICICI Bank and HDFC Bank.

This move, along with the rapid growth in the economy of India, revitalised the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks, namely, government banks, private banks and foreign banks. The next stage for the Indian banking has been set up, with proposed relaxation of norms for foreign direct investment. All foreign investors in banks may be given voting rights that could exceed the present cap of 10% at present. It has gone up to 74% with some restrictions. The new policy shook the Banking sector in India completely. Bankers, till this time, were used to the 4–6–4 method (borrow at 4%; lend at 6%; go home at 4) of functioning. The new wave ushered in a modern outlook and tech-savvy methods of working for traditional banks.

All this led to the retail boom in India. People demanded more from their banks and received more.

Technological Revolution The total number of automated teller machines (ATMs) installed in India by various banks as of 2018 was 2 ,38, 000. The new private sector banks in India have the most ATMs, followed by off-site ATMs belonging to SBI and its subsidiaries and then by nationalised banks and foreign banks, while on-site is highest for the nationalised banks of India. Physical as well as virtual expansion of banking through mobile banking, internet banking, tele banking, bio-metric and mobile ATMs etc. is taking place since last decade and has gained momentum in last few years. The IT revolution has had a great impact on the Indian banking system. The use of computers has led to the introduction of online banking in India. The use of computers in the banking sector in India has increased many folds after the economic liberalization of 1991 as the country’s banking sector has been exposed to the world’s market. Indian banks were finding it difficult to compete with the international banks in customer service, without the use of information technology. The RBI set up a number of committees to define and co-ordinate banking technology. Information Technology has basically been used under two different avenues in Banking. One is Communication and Connectivity and other is Business Process Reengineering. Information technology enables sophisticated product development, better market infrastructure, implementation of reliable techniques for control of risks and helps the financial intermediaries to reach geographically distant and diversified markets. In view of this, technology has changed the contours of three major functions performed by banks. They are access to liquidity, transformation of assets and monitoring of risks. Further, Information technology and the communication networking systems have a crucial bearing on the efficiency of money, capital and foreign exchange markets. The Software 196 ANCHOR INDIA bank

Packages for Banking Applications in India had their beginnings in the middle of 80s, when the Banks started computerising the branches in a limited manner. The early 90s saw the plummeting hardware prices and advent of cheap and inexpensive but high-powered PCs and servers and banks went in for what was called Total Branch Automation (TBA) Packages. The middle and late 90s witnessed rapid revolution in communication technologies and evolution of novel concept of ‘convergence’ of computer and communication technologies, like Internet and phones.

Internet has significantly influenced delivery channels of the banks. Internet has emerged as an important medium for delivery of banking products and services. Rapid strides in information technology have, in fact, redefined the role and structure of banking in India. Banks are also coping and adapting with time and are trying to become one-stop financial supermarkets. The market focus is shifting from mass banking products to class banking with the introduction of value added and customised products.

Customised banking products, such as Investment Advisory Services; photo-credit cards; cash Management services; Investment products and Tax Advisory services have already been introduced by a few foreign and private sector banks.

A few banks have also gone in to market mutual fund schemes. New distribution channels are being widely used by banks. More and more banks are introducing services like disbursement and servicing of consumer loans and credit card business. Direct Selling Agents (DSAs) of various Banks go out and sell their products. They make house calls to get the application form filled in properly and also take your passport-sized photo. Home banking has already become common. Now, you can order a draft or cash over the phone or internet and have it delivered home.

User can now access account information over a secure line, request cheque books and stop payment, and even transfer funds between Bank accounts.

Bank of Baroda Baroda Corporate Centre C-26, Block - G Bandra Kurla Complex (BKC) Bandra (E), Mumbai - 400 051 Web: www.bankofbaroda.com Founded on 20th July, 1908 by Sir Maharaja Sayajirao Gaekwad III, Bank of Baroda (Bank) is one of the leading commercial banks in India. Nurturing enduring relationships with all its stakeholders since 1908 is a reflection of the Bank’s commitment to fueling inclusive growth, fulfilling entrepreneurial dreams and meeting aspirations of generations around the globe. To make the banking experience more engaging and convenient for customers, the Bank has constantly reinvented its host of products, services and facilities. At 63.97% stake, it is majorly owned by the Government of India. The Bank serves its global customer base of over 140 million through over 46,000 touch points spread across 19 countries in five continents. Through Its state-of-the-art digital banking platforms, it provides all the banking products and services in a seamless and hassle-free manner. The recently launched bob World mobile app provides customers with a comprehensive savings, investing, borrowing and shopping experience, all under one single app. The app also serves non-customers by enabling account opening through video KYC. The Bank has embarked on a vision that matches its diverse clientele base and instils a sense of trust and security. It is moving well in that direction and bob World is a testimony of its roadmap towards Digital Transformation. Bank of Baroda has always adopted a customer-centric approach and innovative ways to deliver speedy, convenient and effective service to its customers.

It has rolled out an array of innovative initiatives like elobbies, Retail Loan Factories, SME Loan Factories, Agri.

Loan Factories, Corporate Financial Services and Customer Service Points to provide a unique banking experience.

The Bank is also one of the earliest Public Sector Banks to

diversify its business through a strong network of subsidiaries like BOB Financial Solutions Limited, BOB Capital Markets Ltd., and joint ventures viz. India First Life Insurance Co. Ltd. Canara Bank Head Office 112, J.C Road Bangalore - 560 002 Web: www.canarabank.com Canara Bank was established in 1906 at Mangaluru by Shri Ammembal Subba Rao Pai, an eminent lawyer, educationist, social reformer and a visionary par excellence. Formally registered as Canara Hindu Permanent Fund Ltd in 1906, it was renamed as Canara Bank Limited in 1910. Canara Bank, was nationalised on July 19, 1969 and saw major expansion in terms of branch network and business during the 70s. With a legacy of 116 years, today, Canara Bank is one of the largest Commercial Banks in India. It has a domestic network of 9748 branches out of which 3036 are Rural, 2777 SemiUrban, 1975 Urban & 1985 Metro along with 10832 ATMs and 1389 Recyclers covering 29 states and 6 union territories as at January 2022. Canara Bank’s Digital Branch “CANDI” located at Bangalore, Chennai, Delhi & Mumbai is endowed with fully automated facilities and provided robotic assistance for customers to open accounts and do transactions themselves. Besides elaborate domestic presence, the Bank has 5 overseas branches, one each at London, Hong Kong, New York, Johannesburg and DIFC (Dubai). The Bank also has a Representative Office at Sharjah, UAE and a Joint Venture Bank, viz., Commercial Bank of India LLC, Moscow, in association with State Bank of India and a wholly owned subsidiary, Canara Bank (Tanzania) Ltd at Tanzania. Bank is also having its domestic Subsidiaries viz. Canara Robeco Asset Management Company Limited, Canbank Financial Services Limited, Canara Bank Securities Limited, Canbank Computer Services Limited, Can Fin Homes Limited, Canbank bank ANCHOR INDIA 197

Factors Limited, Canbank Venture Capital Fund Limited and Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited. Canara Bank crossed a new landmark total business of Rs.17,70,000 Crores as at Dec 2021, with business growth of 8.06%, one of the highest amongst public sector banks. Net profit improved to Rs 1502 crores in FY 2021-22, during a time when banking sector in the country is still facing several challenges. Living up to its motto of “Together We Can” in letter and spirit, the Bank has been committed to service excellence and upgradation of capability through digital initiatives. Following the founding principles and century old tradition, the Bank is engaged in varied Corporate Social Responsibility (CSR) activities. CSR initiatives of the Bank are multifarious, covering activities like training unemployed rural youth, scholarship to meritorious SC/ST Girl students, providing primary health care, drinking water, community development, empowerment of women and other social initiatives. Since its inception, the bank has taken several initiatives as well as assisted various educational institutions for spreading the coverage of education. The bank also assists students for attaining success in their career through an array of education loan products. Top Management: Managing Director & Chief Executive Officer - Shri. L V Prabhakar, Executive Directors - Shri. Brij Mohan Sharma, Shri K. Satyanarayana Raju, Shri. Debashish Mukherjee & Ms. A. Manimekhalai.

City Union Bank Ltd. ‘Narayana’ Administrative Office 24 B, Gandhi Nagar Kumbakonam-612 001 Ph: 0435 2402322, 2401622 Fax: 0435 2431746 Web: www.cityunionbank.com In the historical and temple town of Kumbakonam twenty devoted and prominent sons of the soil signed the first Memorandum of Association to herald the birth of a Swadeshi Bank in India during the rule of British The bank, 198 ANCHOR INDIA bank

‘The Kumbakonam Bank Limited’, as it was then called, was incorporated as a limited company on 31st October 1904. In the beginning the bank emerged as a powerful regional bank with the objective of regional development and welfare. Slowly but steadily the bank built for itself a place in the Delta District of Thanjavur. The first Branch of the Bank was opened at Mannargudi. Considering the growth and the conduct, Reserve Bank of India accorded the status of a Scheduled Commercial Bank to the bank on 22nd March 1945. The Bank celebrated the Golden Jubilee at Kumbakonam on 14th November 1954. The first branch of the bank outside its region was opened at Madras at Thiyagaraya Nagar. A turning point in the annals of the bank was securing the services of Shri.O.R. Srinivasan, a former Senior Officer of Reserve Bank of India to be at the helm of affairs as Chairman and Chief Executive Officer in May, 1969. Shri. K.Srinivasan, another former Senior Officer of Reserve Bank of India became the Secretary of the bank in April 1974. At that time a young and aspiring Chartered Accountant from Tippirajapuram a village near Kumbakonam, Shri. V.Narayanan was appointed as Assistant Secretary of the Bank. The Secretary Shri.

K.Srinivasan was appointed as Chairman and Chief Executive Officer of the Bank and Shri. V.Narayanan was elevated to the rank of the Secretary after Shri.

O.R.Srinivasan relinquished his office in June 1977. The platinum jubilee was on the way. The Bank celebrated it on 9th December 1979 at Kumbakonam with illustrious luminaries- Dr.Rajesh, Sir M.A.Muthiah Chettiar, Shri G.Rengasamy Moopanar, Shri Kosi.Mani and Shri M.V.Arunachalam- as Guests of Honour. A glorious chapter in the history of the bank was opened in 1980. Shri V.Narayanan was elevated and assumed charge as the Chairman and Chief Executive Officer of the Bank in November 1980, consequent upon the completion of the term by Shri K.Srinivasan. He became the first youngest Chairman and Chief Executive of a Bank in our country. The

Bank entered in to an agreement with Tata Consultancy Services Limited for introducing Core Banking Solution and to make available the latest high quality technological development in banking to the customers. The Bank reached the coveted and enviable landmark of Centenary and became 100 years young of its existence. The Bank’s Centenary Celebrations were inaugurated on 27th December 2003 at the Saraswathi Patasala Girl’s Higher Secondary School Grounds,Kumbakonam under the Chairmanship of Shri. V.Narayanan. Shri. R.Venkataraman, Former President of India, Dr.A.R.Lakshmanan, Judge, Supreme Court, New Delhi and Shri. N.Rengachari, Retired Chairman, IRDA & Advisor to the Government of Andhra Pradesh were the distinguished Guests. The Centenary Valedictory Function of the centenary celebrations was held on 24th December 2004 under the Presidentship of Shri S Balasubramanian. Hon’ble Dr R V Ramani, Director, Kalakshetra, Chennai, was the Chief Guest. Shri G.K. Vasan, Member of Parliament, Rajya Sabha, unveiled a portrait of the Chairman Shri V.Narayanan and paid high tributes to him. It may be worth mentioning here that Shri G K Mooppanar and his family are having long association with the Bank and the Chairman V.Narayanan and they have keen interest in the development of the Bank. Shri R.Gopalaswamy, Director, Dalmia Cement (Bharat) Ltd released the Centenary Souvenir and felicitated. It was followed by a violin concert by Kalaimamani Kunnakudi Dr Vaidyanathan and party. In the glorious history of CITY UNION BANK LIMITED, nearly one third of the period of it’s existence and progress centered around one key person, namely, Shri.V.Narayanan The enviable leadership style of Shri.V.Narayanan and his vision for the consistent growth of the bank in all spheres, his tireless efforts in augmenting the Bank’s Business, widening the branch network, maintaining harmonious industrial relations, ensuring the unique achievement of not losing even a single man day by way of Labour unrest-a record in banking industry in our country has earned name and fame to the

bank in the entire Banking Industry in India. His contribution to the bank includes raising the image of the bank in the International arena as well. His famous words of ‘TAKE CARE OF THE BANK; THE BANK WILL TAKE CARE OF YOU’ enhanced the morale and improved the productivity of the work force and the quality of customer service. The Bank lost its illustrious Chairman in a tragic and unexpected car accident near Chennai on 5th November 2004. The mantle of leading the bank fell on Shri.

S.Balasubramanian, who joined the bank as an officer and rose to the rank of Executive Director during the Chairmanship of Shri.V.Narayanan. The Board of Directors with the approval of Reserve Bank of India since appointed him as the Managing Director & Chief Executive Officer of the Bank. Dr. N. Kamakodi was appointed as the Managing Director and CEO of the Bank and Shri R. Mohan was appointed as the Non-Executive Chairman of the Bank effective from May 2019. The bank has in high performance level as per its total business. Total business of the bank as on 31.12.2021 was (in crores) of Rs. 86500. The Bank has a network of 702 Branches (as on date) spread across the Country. The Bank has 1733 ATMs as on date. The modified version of Core Banking Solution viz. BaNCs is in force for the purpose of offering further speedy and quick service to the customers. Further, with a view to speed up the process, in respect of basic requirements of the customers viz., cash remittances, cash withdrawals and transfer of funds from one account to another account, the bank offers many technology based services. The alternate channels available with the bank facilitate the customers to do their transactions without any delay or causing inconvenience.

The gist of such services offered are given below: Any Branch Banking, Any Counter, Any Transaction, ATM/ VISA / Master/ Rupay card, Internet and Mobile Banking, Electronic Funds Transfer, Automated Teller Machines and Bulk Note Acceptor, Point of sale terminals, Xpress Desk, e-lobby (Kiosk), e wallet, Artificial Intelligence “Lakshmi” (at 5 centres only)FASTAG, “All in one” Mobile APP etc. bank ANCHOR INDIA 199

AXIS Bank Ltd Corporate Office Bombay Dyeing Mills Compound Pandurang Budhkar Marg, Worli Mumbai - 400 025 Web: www.axisbank.com

City Bank N.A, mail Desk, No: 2 Club House Road Annasalai Chennai - 600 002 Web: www.online.citibank.co.in

Bank of Baroda Baroda Corporate Centre Plot No - C-26, G - Block Bandra - Kurla Complex Bandra (East), Mumbai - 400 051 Web: www.bankofbaroda.com

City Union Bank Ltd. ‘Narayana’ Administrative Office 24 B, Gandhinagar Kumbakonam - 612 001 Ph: 0435 2402322, 2401622 Fax: 0435-2431746 Web: www.cityunionbank.com

Bank of India Star House, C-5, G Block Bandra Kurla Complex Bandra East, Mumbai-400 051 Web: www.bankofindia.com Bank of Maharashtra Head Office, ‘Lokmangal’, 1501 Shivajinagar, Pune-411005 Ph: 020 - 25532731, 25532733 Web: www.bankofmaharashtra.in Canara Bank Head Office, 112, J.C Road Bangalore - 560 002 Web: www.canarabank.com Catholic Syrian Bank St. Mary’s College Road Thrissur, Kerala - 680020 Ph: 0487 2333020, Web: www.csb.co.in Central Bank of India Corporate Office, Chander Mukhi Nariman Point, Mumbai - 400 021 Web: www.centralbankofindia.co.in 200 ANCHOR INDIA bank

Dhanalakshmi Bank Ltd. Dhanalakshmi Building PB No: 9, Nayakanal Thrissur - 680 001 Ph: 0487 6617000 Web: www.dhanbank.com ESAF Small Finance Bank ESAF Bhavan, Mannuthy P. O. Thrissur, Kerala, India - 680651 Web: www.esafbank.com Federal Bank Ltd Federal Towers Corporate Office, P.B No: 103 Aluva - 683 101 Ph: 0484 2623620-27, 2630996 Email: fbl@federalbank.co.in Web: www.federalbank.co.in HDFC bank Ltd Chandivali Off Sakivihar Road Sakinaka, Andheri East Mumbai - 400 072 Web: www.hdfcbank.com

ICICI Bank ICICI Bank Tower Bandra Kurla Complex Mumbai - 400 051 Ph: 022 33667777 Web: www.icicibank.com IDBI Bank Ltd. IDBI Tower, WTC Complex Cuffe Parade Mumbai-400 005 Web: www.idbi.com Indian Bank Corporate Office, C-Wing 254-260, Avvai Shanmugam Salai Royapettah, Chennai - 600 014 Ph: 044 28134300 Email: indmail@indianbank.co.in Web: www.indianbank.in Indian Overseas Bank Central Office, 763 Anna Salai Chennai - 600002 Ph: 044 28524212 Web: www.iob.in Indusind Bank Ltd Corporate Office, 8th Floor, Tower 1C One India Bulls Centre 841, S B Marg, Elphinstone Road Mumbai - 400013 Ph: 022 24231999 Web: www.indusind.com Jammu and Kashmir Bank Moulana Asad Road, Sreenagar Kashmir - 190 001 Ph: 0194 2481930 Web: www.jkbank.net

Karnataka Bank Limited Mahaveera Circle, Kankanady Mangalore - 575 002 Karnataka State, Ph: 0824-2228222 Web: www.karnatakabank.com Punjab National Bank Corporate Office Plot No: 4, Sector – 10 Dwaraka, New Delhi – 110 075 Ph: 011 28044404 Web: www.pnbindia.in Punjab & Sind Bank 1st Floor, 21, Rajendra Place New Delhi - 110008 Ph: 011 25719082, Fax: 011 25723793 Web: www.psbindia.com South Indian Bank Head Office, SIB House, TB Road Mission Quarters Thrissur, Kerala - 680 001 Ph: 0487 2420020, 2420058 Web: www.southindianbank.com State Bank of India Central Office, Madam Cama Road Mumbai - 400 021 Web: www.statebankofindia.com Union Bank of India Central Office, Union Bank Bhavan Vidhan Bhavan Marg Nariman Point, Mumbai - 400 021, Ph: 022 22892000, 22892400 Website: www.unionbankofindia.co.in UCO Bank Head Office, 10, B T M Sarani Kolkata - 700 001, West Bengal Web: www.ucobank.com bank ANCHOR INDIA 201

Living spaces have varied drastically in scope, size and design throughout human existence. From the concept of the man making a place for himself to live, housing has seen a sea change till now. It is no longer an absolute necessity, to be made good by himself; construction of homes has become a business venture and an industry.

All over the world, the real estate industry makes a tremendous impact on all aspects of life. Real estate is the property, land, buildings, air rights above the land and underground rights below the land. The term real estate means real, or physical, property. In many countries voting rights were restricted to those who possessed the land which shows the importance attached to it at all times.

Real estate may be of different types like Residential, Commercial, Industrial and Vacant land. Residential real estate includes both new construction and resale homes.

The most common category is single-family homes. But with the scarcity of land for such houses, most of the urban housing has today shifted to multi-storey residential apartments. Commercial real estate includes shopping centers and malls, medical and educational buildings, hotels and offices. Apartment buildings are also considered commercial, even though they are used for residences. That’s because they are owned to produce income. Industrial real estate includes manufacturing buildings and property, as well as warehouses. The buildings can be used for research, production, storage and distribution of goods. Some buildings that distribute goods are considered commercial real estate. The classification is important because the zoning, construction and sales are handled differently. Land includes vacant land, working farms and estates. The subcategories within vacant land include undeveloped, early development or reuse, subdivision and site assembly.

In India today the real estate sector is one of the largest contributors towards Gross Domestic Product and employment generation. The construction industry ranks 204 ANCHOR INDIA dream makers

third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy. It managed to emerge without much distress during the global slump because of the strong fundamentals of the economy, some regulatory intervention and an overall better protected financial regime. The industry is pretty well organized today with the active involvement of international real estate players, foreign investors and big Indian corporate houses entering the field. These are potent drivers for home demand over the longer term.

Sustained GDP growth cannot leave real estate behind for long. Real estate is at the core of infrastructure development and will respond to these positive changes over the longer term. We have seen it play out before: The IT boom in Bangalore and Hyderabad, the BFSI boom in Mumbai, the decentralization of Central Business Districts and the expansion of peripheries like Navi Mumbai, Noida and Gurgaon. This cycle will play out again when economic growth picks up. When it does, we will see new infrastructure, new cities and the demand created by these will have a positive impact on home prices. The demand for commercial and residential property will shoot up. The improved infrastructure and better facilities also play a major role in boosting the realty prospects in any area.

Emphasis on infrastructure and affordable housing will create demand.

Housing Sector in India The growth of this sector is well complemented by the growth of the corporate environment and the demand for office space as well as urban and semi-urban accommodations. The ordinary citizen only desires to have a roof, a small house made with his earnings. The Govern-ment is helping them so that they may fulfill the dream of owning their own house. We have fixed a target with which the Pradhan Mantri Awas Yojana has been launched in rural and urban areas of the country so that every citizen of this country may have his own house by 2022.

Pradhan Mantri Awas Yojana The government continues to boost the affordable housing sector by setting up an affordable housing fund under the umbrella of the Pradhan Mantri Aawas Yojna, which will give impetus to the growth of industries ancillary to the real estate sector. This is a flagship mission of the Government of India being implemented by the Ministry of Housing and Urban Affairs (Mo HUA). It was launched on 25th June 2015. The Mission addresses urban housing shortage among the EWS/LIG and MIG categories including the slum dwellers by ensuring a pucca house to all eligible urban households by the year 2022 when the Nation completes 75 years of its Independence. Ministry of Housing & Urban Affairs has initiated Affordable Rental Housing Complexes (ARHCs), a sub-scheme under Pradhan Mantri Awas Yojana - Urban (PMAY-U). This will provide ease of living to urban migrants/ poor in the Industrial Sector as well as in non-formal urban economy to get access to dignified affordable rental housing close to their workplace. MoHUA has initiated the Global Housing Technology Challenge - India (GHTC-India) which aims to identify and mainstream a basket of innovative construction technologies from across the globe for the housing construction sector that is sustainable, ecofriendly and disaster-resilient. A web-based monitoring system, CLSS Awas Portal (CLAP) is a common platform where all stakeholders i.e. MoHUA, Central Nodal Agencies, Primary Lending Institutions, Beneficiaries and Citizens are integrated with the real-time environment. The portal facilitates the processing of applications along with tracking of subsidy status by beneficiaries. CLSS tracker has also been incorporated in PMAY (U) mobile App and UMANG platform.

Corporate Space Sectors such as IT and ITeS, retail, consulting and ecommerce have registered high demand for office space in recent times. Commercial office stock in India is 206 ANCHOR INDIA dream makers

expected to go up steadily. Gross office absorption in top Indian cities has increased 26 percent year on year. Coworking space across the top seven cities has increased sharply. Faster infrastructure approvals and corporate decision-making look likely in the coming months, which will support investment and demand for commercial real estate.

Effect of the COVID-19 Pandemic Even though India’s real estate sector was emerging out of a highly dull phase after two waves of the Coronavirus pandemic, the new variant of the virus, Omicron, is fast becoming a cause of concern for the government in general and the real estate sector in particular. If the situation were to get as adverse as it did during the first or the second outbreak, it would negatively impact the real estate sector, which has been able to make progress after undergoing dramatic changes during the two outbreaks.

According to Real Insight: Q3 2021, a quarterly report by REA India-owned real estate company, home sales and new launches have, both shown significant improvement in the period between July and September 2021, indicating a turnaround for the real estate sector might be around the corner. The demand for housing in India might also impact amid a change instance in the banking system.

According to a recent report by QuantEco Research, the second wave of COVID-19 hit the Indian economy by prompting people to save, rather than spend. This is in contrast with the first wave in 2020 when the contraction in economic growth was driven primarily by supply disruptions due to a prolonged nationwide lockdown. This would particularly impact home purchases in the country that require big-ticket investments. Unless the government decides to lower the tax burden on home buyers, the demand for residential spaces might take a severe hit, despite the consumers’ positive outlook towards this asset class in the aftermath of the pandemic. But the demand for real estate had always been huge here and the short-

term disruptions caused by the Coronavirus pandemic may not cause much change. According to experts in the area, the stakeholders just have to gauge where the demand actually is and supply accordingly, while the onus is on the government to lower the burden on home buyers by offering stamp duty waivers. Meanwhile, the impact of the monumental surge in the number of Coronavirus cases has become visible on India’s office markets, as well.

Reports by two global property brokerage firms show that net leasing activity during the January-March period of 2021 showed a decline, because of the prevailing situation.

The pandemic has remodelled real estate patterns, with developers prioritizing individuality and customercentricity as their top considerations. Innovation and digital transformation will drive the boom of this industry in the coming year. 2021 has propelled a preference for a new asset class of independent floors located in gated townships. Builders foresee this demand to further grow in the coming years.

Real Estate as an Investment The real estate sector in India is a good investment option as compared with other sectors. This is an industry that reaches a majority of India’s population. There are too many vested interests in real estate to allow it to slip into panic-led chaos. Politicians, real-estate developers, banks, NBFCs– all of them have too much at stake. Then there are hard-working, salaried employees paying EMIs. The Real Estate Investment Trusts (REITs) and the industry regulator will add to opening up the sector and improving transparency levels. All of these will go a long way in overhauling the real estate industry. When you invest in real estate, you are buying physical land or property. You can look at it, feel it, drive-by with your friends, point it out, and say, “I own that”. For some people, that’s important psychologically. It’s more difficult to be defrauded in real estate compared to stocks if you do your homework because you can physically show up, inspect your property, 208 ANCHOR INDIA dream makers

run a background check on the tenants, make sure that the building is actually there before you buy it, do repairs yourself. With stocks, you have to trust the management and the auditors. Using leverage (debt) in real estate can be structured far more safely than using debt to buy stocks by trading on margin. Real estate investments have traditionally been a terrific inflation hedge to protect against a loss in purchasing power of the dollar. Compared to stocks, real estate takes a lot of hands-on work. Some real estate costs you money every month you hold it - like a vacant parcel of land that you hope to sell to a developer someday but have to come up with cash out-of-pocket for taxes and maintenance. Some real estate is cash generating - like an apartment building, rental houses, or strip mall where the tenants are sending you checks each month, you pay the expenses, and keep the difference as the profit. Metros and small cities have recorded a rise of at least 25 to 30% rise in the last five years. The residential sector is the favourite with both the property developer and property investor. According to real estate analysts, the housing sector is bound to grow manifold in the coming years. With the industrial and infrastructure development that is on the anvil, the demand for apartments, villas and houses will only go up. The rental values of residential areas tend to go up while that of the commercial areas tend to come down. Hence investors and builders prefer the residential sector. With the building up of independent houses, multi-storied apartments and duplex houses, the upcoming bed and breakfast facilities and villas are bound to bloom. India’s real estate sector will become the most lucrative investment option for domestic and foreign investors. With the industrial and infrastructure growth, there will be more demand for commercial complexes, industrial structures, hospitality buildings, healthcare facilities and many more which will give a boost to the building sector. Like the stock exchange sector, the real estate sector will survive in spite of some drawbacks. If a few collapses and crashes do happen along the way, they

will eventually improve the real estate sector. There has been some major shift in the real estate sector over the years. In spite of the considerable supply of residential units, a majority of the urban housing in our major cities is beyond the affordability of the economically weaker sections and low-income group customers.

Smart Cities According to projections, nearly 70% of the world population will live in urban areas by 2050. While some megacities are already struggling to cope with the current inflow of people, we need to create smart cities in order to make these urban areas more liveable and truly sustainable. The Government of India along with the governments of the respective states has taken several initiatives to encourage development in the sector. The Smart City Project, where there is a plan to build 100 smart cities, is a prime opportunity for real estate companies. A smart city is an urban development using Information and Communication Technology (ICT) and the Internet of Things (IoT) to provide useful information to effectively manage resources and assets. This includes data collected from citizens and mechanical devices that are processed and analysed to monitor and manage traffic and transport systems, power plants, water supply networks, waste disposal, etc. The success of the government’s Smart City Mission is largely dependent upon the finance generation at the State-level as well as private investments. The Centre has set aside Rs. 48,000 crore for the mission and the money will be released to urban local bodies at frequent intervals.

A large percentage of investors have already shown interest in these cities and the amount of growth to be achieved will depend on the investment made by the private sector also. The real estate boom in these cities will certainly be phenomenal. Many projects with over 1000 units in South India in regions like Devanahalli and Hoskote in Bangalore and Old Mahabalipuram Road and Grand Southern trunk Road in Chennai. The availability of enough vacant land is 210 ANCHOR INDIA dream makers

prompting builders to invest in these areas both in residential building and infrastructural development. As these hubs become functional the real estate growth at India’s hinterlands will be exponential. Affordable housing has become significant after the announcement of the policy of “housing for all” by 2022. The National capital Region will be the key player in boosting India’s real estate business. Faridabad and greater Faridabad are expected to be the hotspots in NCA as they have live connectivity with Noida, Gurgaon, Greater Noida and Delhi. Greater Faridabad is a newly formed residential and industrial city. Its growth will be speeded up when the plan to connect it with the Delhi Metro is implemented.

What is in Demand On an all-India basis, it is seen that buyers of property are looking more for basic amenities than luxuries. Security, power back-up, garden, play area, gym, and intercom seem to be more in demand than ultra-luxuries. In Metros, smaller properties are preferred. Large swanky homes that prove to be a maintenance burden are shunned in preference to smaller, well-built residences. So the builders are ready to cater to this sector. The demand for ready-to-move-in properties is also increasing. With the initiative of the REIT, and FDI in the building sector, more projects have been initiated. Along with this, there is also a good market for resale of property cities like Bangalore, Pune and Chennai at the top of the list for maximum resale of properties. Many significant events took place in the real estate sector that augers well for the future of this sector in India.

Between January 2021 and September 2021, private equity investment inflows into the real estate sector in India stood at US$ 3.3 billion. Home sales volume across seven major cities in India surged 113% YoY to reach 62,800 units in the third quarter 2021, from 29,520 units in the same period last year, signifying healthy recovery post the strict lockdown imposed in the second quarter due to the spread

of COVID-19 in the country. In the third quarter of 2021, the Institutional real estate investment in India increased by 7% YoY. Investment registered in the first nine months of 2021 stood at US$ 2,977 million, as against US$ 1,534 million in the same period last year. In November 2021, Ascendas India bought Aurum Ventures’ 16-storey commercial tower in Navi Mumbai for Rs. 353 crores, making it the largest deal of a standalone commercial tower by a global institutional investor during the past few years.REA Indiaowned online real estate company housing.com tied up with online legal assistance start-ups LegalKart, Lawrato, V idhikarya and Vakil in 2021 to offer legal advice and assistance to homebuyers. The top three cities - Mumbai (39%), NCR-Delhi (19%) and Bengaluru (19%) - attracted 77% of the total investments recorded in the third quarter of 2021. India’s flexible space stock is likely to expand by 1015% YoY, from the current 36 million sq. ft., in the next three years, according to a report by CBRE.To establish an investment platform for the Indian retail-led mixed-use assets, in June 2021, GIC announced to acquire a minority stake in Phoenix Mills’ portfolio worth US$ 733 million. In May 2021, Blackstone Real Estate acquired Embassy Industrial Parks for Rs. 5,250 crores (US$ 716.49 million) to expand its presence in the country. To expand into the Indian real estate market, SRAM & MRAM Group collaborated with Area CAS Developers and Infrastructure Private Limited (Area Group), and Gupta Builders and Promoters Private Limited (GBP Group) of India. It plans to invest US$ 100 million in the real estate sector. According to Anarock, housing sales in seven cities increased by 29% and new launches by 51% in Q4 FY21 over Q4 FY20.Private market investor, Blackstone, which has significantly invested in the Indian real estate sector (worth Rs. 3.8 lakh crore (US$ 50 billion), is seeking to invest an additional Rs. 1.7 lakh crore(US$ 22 billion) by 2030. In 2021, working remotely is being adopted at a fast pace and demand for affordable houses with ticket size below Rs. 40-50 lakh is expected to rise in Tier 2 and 3 cities, 212 ANCHOR INDIA dream makers

leading to an increase in prices in those geographies. In April 2021, HDFC Capital Advisors (HDFC Capital) partnered with Cerberus Capital Management (Cerberus) to create a platform that will focus on high-yield opportunities in the residential real estate sector in India. The platform seeks to purchase inventory and provide last-mile funding for under-construction residential projects across the country.

In March 2021, Godrej Properties announced it would launch 10 new real estate projects in Q4.In March 2021, Godrej Properties increased its equity stake in Godrej Realty from 51% to 100% by acquiring equity shares from HDFC Venture Trustee Company. In January 2021, SOBHA Limited’s whollyowned subsidiary, Sabha Highrise Ventures Pvt. Ltd. acquired 100% share in Annalakshmi Land Developers Pvt. Ltd. All these transactions auger well for the real estate sector in India.

Key Factors to Consider Work from home (WFH) had marred the prospects of commercial real estate as companies let go of leased spaces to reduce their rental expense. The uncertainty that office as an asset class witnessed since the start of Covid is now reducing with corporates inviting their employees back to the office. But the ‘work from home’ concept has emerged as the dominant undercurrent for shaping homebuyers’ preferences. Builders expect buzzing home sales activity to persist, the city’s periphery to maintain its top spot as the most in-demand region and flexible work options to continue to shape housing decisions in new ways in 2022. India’s position within the global economy is likely to strengthen in the future. India’s value in the global market has increased steadily. From being an outsourcing destination, it has turned into a research and development hub for global companies. It is also a critical consumer market for products and services. According to JLL, the Indian office sector saw net absorption of 11.56 million sq. ft. in October-December 2021, the highest in the last eight quarters, and up by 86 percent quarter-on-

quarter. Net absorption was up 26 percent year-on-year for the half-yearly period of July-December 2021.

Good Time to Invest Experts believe this is a good time to invest in commercial real estate. WFH had created uncertainties in investors’ minds. However, companies are now looking at a hybrid work environment which means the office is an integral part of their plans. This has led to a resurgence in investor confidence. The market is definitely looking upbeat with leasing activity gaining momentum across the top seven cities in 2021. While many offices have already opened, many more are likely to open sooner or later. Hence, this is a good time to invest in commercial real estate. GradeA office space in a good location can fetch 7.5-10 percent annual rental yield. In addition, there is scope for capital appreciation. Returns from this asset class also tend to be stable.

Good Locations Investors can look at any of the busy corporate and business centres across the country. To earn attractive returns, investors must select the property carefully.

Location, occupier profile and entry and exit prices should be the key considerations. The property should be in a high-demand location and must have a stable occupier profile. Besides Mumbai and Pune in the West, Bengaluru and Hyderabad in the south, and NCR in the north, Kolkata and Chennai are also gaining momentum with investors examining opportunities in these cities. Micro markets that are witnessing strong infrastructure development in the vicinity have attractive prospects. Bengaluru continues to see high demand from not just the IT/ITeS sector but also from start-ups. Outer Ring Road, Electronic City and Whitefield are some of the favoured locations in this city.

In Hyderabad, HITECH city and Gachibowli are top favourites. In Gurugram it is MG Road, Sohna Road and the DLF IT parks. In Chennai, it is mostly OMR. In the Mumbai 214 ANCHOR INDIA dream makers

Metropolitan Region (MMR), the BKC area and Worli are favoured destinations. Proper due diligence is a must.

Ensure that the property title is clean and there are no uncertainties in the documentation process. If the project is under construction, it must be RERA-registered.

Real Estate in Kerala One of the most sought-after destinations for tourism is also emerging as the ideal place to set up your dream home. Its natural greenery and moderate climatic conditions make it the best place to live. The real estate scene in Kerala has been brightened by the developments in the IT sector, the industrial sector and the establishment of major projects like the International Container Transshipment Terminal at Kochi, the up-gradation of the Airport at Kozhikode and the commencement of the V izhinjam Port at Trivandrum. These developments have encouraged many real estate companies to invest in the State in order to cater to the increased need for commercial space and residential accommodation. The clients have faith in the Kerala real estate sector owing to the world-renowned status that the state enjoys. Many established and upcoming real estate companies in Kerala have been vying with one another to offer their clients the best of properties including luxury or budget hotels, resorts and homestays as well as apartments, villas and independent houses in ideal locations. The IT sector boom in Kochi and Trivandrum and the elevation of Kochi as a Smart City has led to the setting up of IT parks with state-of-the-art buildings and hi-tech campuses, thereby enhancing the scope for the real estate sector in the state. As a part of the latest trend in the tourism industry, religious tourism has been a motivating factor in the realty boom seen in the famous holy centres of Kerala like Guruvayoor. In spite of the economic slowdown, the real estate sector never lost its position. With the state government also implementing new ways to attract FDIs in the form of real estate investments, the realtors of Kerala are playing a

pivotal role in the economy of the state. Realtors from outside the state also have started taking a keen interest in this sector. The concept of affordable homes and green buildings is catching up in Kerala and this makes it the favourite place for people from all over the country to settle down. With the growing concerns about global warming, the green building concept with its fuel-saving capacity is a big attraction for owners as well as the civic authorities.

As it is done with materials available in the locality it proves to be cost-effective also. Both the builders and the clients are aware of the advantages of the construction of houses and commercial spaces while taking care not to harm the environment. With easy access to home loans and other schemes offered by banks and private institutions, the people are ready to raise their budgets if they get the right type of property without much hassle.

The arrival of international builders on the scene has familiarized the clients with high technology standards in construction and infrastructure. So anyone who offers less than that will be thrown out of the race. Professional management companies and the growing industrial sector in Kerala have brought about a change in the concept of commercial buildings also. The value of commercial buildings in Kerala has always been on the rise. The real estate sector can be said to have grown with the IT sector which has generated professionals with disposable income. The NRIs is another set that invests a lot in residential and commercial property. The village population is also migrating to the urban areas thereby increasing the demand for residential places. With many residential complexes coming up other infrastructural growth is also necessary. This leads to the construction of shopping malls with entertainment facilities, hotels and restaurants, hospitals, schools and colleges. Though the share in the undivided land of the apartment for the individual apartment is low, it does not affect the value of the apartment. The government should help the industry by providing good roads, water and power supply as well 216 ANCHOR INDIA dream makers

as the drainage system. The industry should also be subject to strict control by the monitoring authority of the government to protect the interest of a large number of investors The Real Estate Regulatory Authority (RERA) is expected to protect the customers by bringing all the builders under a common platform and ensure their registration with the authority. It will actually work as a watchdog between the buyer and the seller to ensure fair trade and trace violations. For those who abide by the rules in the sector, it would be beneficial to establish their trust but fraudsters would face legal action and pay compensation to the clients. The average size of the apartment and quality of construction and facilities offered in Kerala are far higher than those in the rest of the states in India. For an average buyer, the cost of an apartment is high on the agenda. The builders in Kerala should realise this major concern of an investor and think of affordable housing for the middle class. For the rich and NRIs a flat in the city is a second home. All these pave the way for the steady growth of the real estate industry in Kerala. The cities are certainly going to witness the growth of residential and commercial complexes side by side, especially with the completion of mass transportation infrastructures like metro rail in Kochi and similar arrangements in Trivandrum and Calicut.

Smart Kochi Kochi can genuinely be described as the most happening place as far as real estate development is concerned. Kochi is the commercial and industrial capital of Kerala. The Ernakulum district has a population of almost thirty-one lakhs residing within a 2408 square kilometre area. With the coming up of more new projects, the population in the city is bound to rise further. The present-day Kochi has witnessed a business boom. The real estate sector has certainly gained from this boom. The IT and ITES sectors in Info park, VSNL’s Primary International Gateway in India, Cochin Special Economic Zone, KINFRA, Export Promotion

Industrial Park, CUSAT, Cochin Refineries, BPCL, Cochin Shipyard, Cochin Port Trust, FACT, HMT and the NPOL have had a great impact on the economic position of the City.

Suburban areas like Tripunithura, Aluva, Palarivattom and Vyttila have been witnessing fast growth both in residential and commercial construction. The Cochin Bye pass is another area that is developing very fast. The commencement of the Kochi Metro has made these areas connected by it extremely valuable as far as real estate business is concerned. Land rates differ in these areas depending on the locality. The apartment rates vary largely depending on the facilities offered apart from the location of the apartment. The extra facilities range from the swimming pool, children’s play area, roof garden party area, private boat jetty, clubhouse with indoor recreation facilities, health club, EPABX system with intercom, 24-hour security, water and power, modern waste disposal system, sophisticated fire safety devices, centralised gas supply, to name a few.

created a keen sense of interest in the real estate market.

This huge investment is sure to give the real estate sector a major boost in Thiruvananthapuram Villas are likely to see tremendous demand in the coming year compared to apartments in Thiruvananthapuram according to recent surveys. While Kochi may be the real estate hub of Kerala and commands a major volume of business, Thiruvananthapuram, the capital city has seen some action over the past few years. Unlike Kochi where there has been a saturation in the recent past, Thiruvananthapuram is a growing market with a steady growth of 15% annually.

According to market analysts, the realty business in Thiruvananthapuram has clocked a cumulative growth of around 50 to 60% over the last five years. Today the realty market is in high demand due to the smallish nature of the city with just about 5 square kilometres in radius. This means an increase in the number of high rises and also high-end properties which have Rs one crore plus price tag but also offer great amenities and imported fittings.

Thiruvananthapuram

The Other Cities

Thiruvananthapuram is today emerging as a vibrant, modern metropolis, leaving aside its picture as a bureaucratic city. IT establishments, residential complexes and tourist resorts are coming up in Thiruvananthapuram, especially in the coastal region. Statistical studies show that the city will be witnessing a huge appreciation in realty in the coming decade. Major infrastructure projects like V izhinjam port and monorail and other developments like Technocity and Biotechnology Park which will generate huge employment opportunities are all set to boost prospects for real estate appreciation in and around the city. The better employment opportunities will bring in a lot of people to the city, thereby increasing the demand for residential complexes. Residential rentals in prime areas could go in the range of 25000 plus in prime areas which is more than what an investment in Kochi would give. The proposed V izhinjam Container Trans Ship Terminal has

In Thrissur town, the real estate scenario continues to be bright. In Palakkad district, Ottappalam, Pattambi and Mannarkkad areas show signs of increased real estate activity. With infrastructure development as in the Kannur airport and the Cyberpark, the Malabar region is in for a lot of developmental activity which will certainly pave the way for the realty boom also. With the Kannur Airport being opened for air traffic recently, the Malabar area is certain to witness a lot of commercial, trade and industrial activities. This augers well for the real estate sector also.

It will also develop the North Malabar region into a growth centre for travel and tourism-based growth. The Cyber Park, the first IT Special Economic Zone in the Malabar Region with an estimated investment of Rs.600 crores will add to the developmental dreams of the region. The forest area in Wayanad is sure to be the hub for jungle tourism which is becoming very popular all over the world. This is sure to

218 ANCHOR INDIA dream makers

lead to a lot of construction in the hospitality sector. An overall resurgence of industrial activity is also certain to come in its wake. In the Alappuzha district, the boom is fast spreading in the waterfront areas of Thuravoor, Chemmanadu and Cherthala lying on the side of the National Highway. In Kottayam district the boom is mainly centered on plantations. Still, Covid, which has taken its toll on every segment of the Kerala economy, has not spared the once-bustling real estate sector. Builders have been facing a big crisis with a rising number of stocks remaining unsold since the first wave of the pandemic. As 55% of the 38,000 - odd units registered with the Kerala Real Estate Regulatory Authority (K-RERA) remain unsold, developers call for government intervention to help the sector stay afloat. Among the different categories, villas and one BHK unit are the worst-performing segments. Only 24.35% of the 2,481 villa units have been sold until February first week. The sales figure was 33% for one BHK unit. Units in the ‘4 BHK and above’ category recorded the highest sales, 56.41%, followed by 3 BHK, 49.41%, and two BHK, 46.22%.

The sale of commercial units too declined. Only 23.96% of office space units succeeded in getting buyers. Developers have been hit by the Covid induced drop in demand and a steep rise in material cost. The price rise has drastically reduced the profit margin of ongoing projects. Hence, developers can’t opt for discounts to sell off stock. The CREDAI Kerala has already approached the government for a cut in stamp duty as announced by Maharashtra and Karnataka to tide over the Covid crisis. It helped in reviving the sector in those states. The cut, even if for a limited period, will have a big impact on the construction sector and about 30 allied industries.

Prominence of Vaasthu The ancient buildings like the temples, churches and palaces have all been built according to the tenets of ancient architectural sciences which became forgotten in modern times with technology coming to the fore. But 220 ANCHOR INDIA dream makers

recently ancient science has come into acceptance with most builders in Kerala. This must have been because of the realisation of the longevity and the strength of the construction which has enabled these buildings to stand the test of time. Vaasthu is no longer considered a superstition it is recognized as the science dealing with all matter and energy and time and space in the universe and its use of creating dwellings, temples, forts, monumental structures and even vehicles. It deals with the architectural and engineering needs of any structure.

Adherence to the tenets of the Sastra is expected to bring good fortune, well-being and good health to the occupants.

RERA (Real Estate Regulatory Authority, Kerala) The Real Estate (Regulation and Development)Act 2016 is mark legislation designed to regulate and promote the real estate sector. Backed by the mandate, K-RERA aims to streamline the real estate segment ensuring accountability, citizen-centric measures and financial discipline. The salient features of the RERA Act include the establishment of real estate regulatory authority, ensuring financial discipline and transparency through various provisions, compulsory registration of real estate projects and agents, public disclosure of project details and many others. The K-RERA connects the builder, buyer and real estate agent in a mutually beneficial regulatory framework. There are 682 projects registered with K-RERA, 110 of the registered projects have been completed and there are 218 agents registered at K-RERA. K-RERA has an effective complaint redressal system. So far complaints have been disposed of within six months. Buyers should make sure that the builder whom they choose has been registered with KRERA. All the details of the builder will be available on the K-RERA website. RERA protects the interests of the buyer and the builder. This makes the real estate sector safe for investment. Any aggrieved person may file a complaint with the authority or the adjudicating officer against any promoter, allottee or real estate agent for any violation or

contravention of the provisions of the Act or Rules and Regulations. The Confederation of Real Estate Developers’ Association of India (CREDAI) is also optimistic about the outcome of the activities of K-RERA. find your dream makers Abad Builders Pvt. Ltd. 8th Floor, Nucleus Mall & Office NH 85 (Kundannoor-Petta Road) P.O. Maradu, Kochi - 682 304 Ph: +91 484 4105000, 91 80865 55999 Email: info@abadbuilders.com Web: www.abadbuilders.com Abad Builders, set up in 1995, by Mr. Riaz Ahmed on the resounding pillars of Trust, Transparency and Integrity and driven by the enterprising leadership of its Managing Director, Dr. Najeeb Zackeria has established a unique niche for itself with its charming mix of artistically styled residential and commercial landmarks that have transformed the real estate skyline of Kerala. Abad Builders, a division of the prestigious Abad Group headquartered in Cochin is today a household name synonymous with flawless craftsmanship, sound infrastructure, innovation, design, world class facilities and high value appreciation. The first CRISIL rated builder in Kerala, Abad Builders has constructed over 4 million sq ft of living and commercial space spread over 34 projects across Kochi and Kottayam in Kerala. The ongoing projects of Abad Builders are Golden Oak (2, 3 & 4 BHK) at Maradu Kochi, Reflections (3, 4 and 5 BHK) at Kadavanthra Kochi, Oasis (2 & 3 BHK) at Edappally Kochi and Springfield Garden Villas (3 & 4 BHK) at Aluva. Each of these properties, apart from being in prime locations, is being built with your dream lifestyle in mind and promises to be a premium residential unit that any person would be proud to own.

Abad’s exclusive After Sales division provides support on 222 ANCHOR INDIA dream makers

all functional and maintenance matters, has its own housekeeping and facility management service, interior design and works department and a rental division that helps customers obtain the best rentals and resale deals for their property. A forerunner in understanding and living up to the market demand with over twenty years of sustained growth and relentless pursuit of excellence, Abad Builders offer the highest standards of craftsmanship and personalised customer service. Small wonder that over 3000 happy families put their trust in Abad Builders and the number is growing. See Advt in Page 211 Asset Homes Pvt. Ltd. Asset Centrale, NH Bypass P.O. Maradu, Kochi - 682304 Kerala, India Ph: +91 484 4344999, 4345000 Email: enquiry@assethomes.in Web: www.assethomes.in Asset Homes brings you a new world of happiness, security, and prosperity, delivering the finest apartments, flats, townhouses, and luxury villas that match the requirements of customers with the unique signature of a futuristic brand. Asset Homes cares to deliver what we call THE ASSET VALUE to all our customers by gifting them with quality home spaces, contemporary architecture, environmentfriendly designs, timely delivery, after-sales service, and return on investment. Technocratic professionalism has fetched Asset Homes many laurels in a short span of 15 years. The laudable haul of 68 delivered projects across 15 towns of Kerala was achieved in this short span. Today Asset is a brand reckoned as one of the best and foremost in the industry, having pioneered the use of path-breaking technologies and popularized new concepts like the 'townhouses'. Asset Homes also understands the great responsibility it has towards customers, society, and the nation. The creation of THE ASSET VALUE continues with each

innovative living environment that the brand gifts to its most valued customers. Asset Homes aims to become a responsible builder in every sense in the competitive market by creating the most reliable realty brand. See Advt in Page 207 SFS Homes SFS Silicon Drive, Opp. CSEZ Kakkanad, Kochi - 682 037 Kerala, India Ph: +91 484 4118888 Email: marketing@sfscochin.com Web: www.sfshomes.com SFS Homes is the proud owner of a great legacy that spans three decades in building lifestyles. 'SFS' stands for Skyline Foundations & Structures. SFS Homes strives to serve its new line of discerning young customers, who demand contemporary & Avant Garde living spaces.SFS Homes constantly evolves with the needs of its customers. The SFS Homes story began with Late Mr. P. Krishnan, a pioneer in his time, who had a vision to provide superior lifestyles to astute home owners. His legacy is carried on by his sons K. Srikant and K. Lava who have ably led the company forward, into a name to reckon within the housing sector.

For three decades, SFS Homes have been fulfilling the dreams of discerning home owners. Redrawing skylines and redefining lifestyles, the company has built an unshakeable reputation of trust. With a legacy of three decades of building apartments, villas and posh gated communities, the company has consistently provided home options of every category and style. SFS Homes are always centrally located. The company is noted for timely delivery of projects, quality construction and dedicated customer service. Commitment to the customer does not stop at the delivery of a superb home. SFS Vista is the interior design wing headed by leading architects and interior designers.

SFS Homecare assists homeowners with regular maintenance of their homes, payment of utility bills, and even resale of your home. See Advt in Page 209

Sobha Limited 5th Floor, West Wing, Jomer Symphony Chalickavattom Vyttila P.O, Kochi – 682 019 Ph: 96330 08080 Email: salescochin@sobha.com Web: www.sobha.com Sobha Isle: At the heart of it all! Kochi, the queen of Arabian Sea is one of the most sought after tourist destinations in India. Its status as the commercial capital of Kerala has made it a favourite investment centre for national and international players. Many leading multinationals have chosen the city as their operational hub of the region. Kochi is fast growing with an expanding infrastructure that boasts of world class shopping malls, international airport, metro rail, International Container Transshipment Terminal and tech parks. Sobha Limited launched its Kochi operations with Sobha Isle located on an island right at the heart of the city at Vytilla. It’s the first of its kind super luxury project in Kochi that offers a perfect blend of exclusivity, connectivity and serenity. The project boasts of vast open spaces, abundance of greenery all around and is surrounded by backwaters. It offers a mesmeric, ringside view of pristine nature from every apartment. Unit options in Sobha Isle are 3 BHK, 3 BHK + Study & 4 BHK. They have been designed to give the highest level of living comfort.

The emphasis is on the optimal usage of space to provide maximum living area. The rooms seamlessly integrate to give utmost privacy and an exclusive living experience.

Sobha Limited is the only builder in Kochi providing amenties like a four storey club house with a swimming pool, a unique fishing bay, an adventure trail, a tennis court and a volleyball court. In short, a perfect blend of relaxation and recreation in a picturesque and serene environment. Sobha Isle is the ideal choice for those who want an exclusive and serene super luxury home at the dream makers ANCHOR INDIA 223

heart of Kochi. Being a Sobha project, it carries the stamp of quality and assurance which only a world renowned builder can provide. Sobha Isle is all set to become the bench mark in the super luxury category. See Advt in Page 205 Veegaland Homes 4th Floor, KCF Tower BMC Road, P.O. Thrikkakkara Kakkanad, Kochi - 682 021 Ph: +91 484 2584000, 2973944 Mob: +91 9746 77 4444, 9746 54 2222 Email: marketing@veegaland.in Web: www.veegaland.com VEEGALAND HOMES - THE BUILDER WITH INCREDIBLE LEGACY OF TRUST. Veegaland Homes set foot into the real estate industry under the inspiring leadership of Shri. Kochouseph Chittilappilly, businessman, visionary and founder of VGuard. The exclusive touch of Shri. Kochouseph Chittilappilly, who is devoted to values, vision and perfection, is present in every aspect of their projects, making Veegaland Homes a benchmark builder in the real estate industry.

Veegland Homes’ distinctive understanding of human requirements and environmental insights enables them to provide great living spaces. They offer you superior quality residential housing at a reasonable price with all exclusive amenities, features and finishes no one else can match. Over the years Veegaland Homes has earned the patronage of clients and goodwill of customers through its innovative, qualityoriented approach and has grown and evolved into one of the most dynamic and trusted builders in Kerala. So, when the Real Estate (Regulation and Development) Act, 2016 came into force, it was really easy for Veegaland Homes to get all its projects registered under the Act. After the successful completion and on-time handing over of earlier projects, Veegaland Homes is marching ahead with two Ready-to-Move-in projects at Vyttila and Padamugal.

Construction is in full swing at three more projects located 224 ANCHOR INDIA dream makers

at Edappally, Tripunithura and Ayyanthole, Thrissur.

Veegaland Kings Fort, situated just 1.7 km from Vyttila Mobility Hub, offers fully finished apartments with an exceptional lifestyle beyond ordinary with exclusive amenities where customers can move in now. Air conditioned guest room with toilet, air conditioned fitness centre and recreation room, separate rooms with toilet for drivers and maids, swimming pool, children’s play area with play equipment, separate parking area for visitors are some of the distinctive amenities available at Kings Fort. Veegaland Zinnia at Padamugal is another project that is fully finished and ready for handing over. It is a premium and exclusive residential project with only 32 units of 3 BHK apartments. Veegaland Exotica at Subhash Nagar, Edappally, is a 16 storey landmark building which will redefine your lifestyle. Veegaland Bliss at Thripunithura is a budget apartment project with prices starting from 50 lakhs onwards. Yet, the project offers all luxury amenities like swimming pool, children’s play area, air-conditioned hall, etc. Veegaland Thejus is located at Ayynthole, Thrissur, where culture and future blend well. Thejus brings the finest combination of luxury aesthetics, comforts and convenience. Built to uncompromising standards and innovative design, Veegaland Thejus is an example of modern living at its best. Thejus has 86 apartments ranging from 2 to 3 BHK. Veegaland Homes comes from the most trusted business group of Kerala and is all set to launch their new project at Kozhikode soon. Call 97467 74444 for more details and booking. See Advt in the Back Cover find your dream makers | ernakulam Abad Builders Pvt. Ltd. 8th Floor, Nucleus Mall & Office NH 85 (Kundannoor-Petta Road) P.O. Maradu, Kochi - 682 304 Ph: +91 484 4105000, Mob: +91 80865 55999 Email: info@abadbuilders.com Web: www.abadbuilders.com

Abad Property Management Services Pvt. Ltd. 7th Floor, Abad Nucleus Mall Maradu, Kochi, Kerala - 682 304 Tel: +91 484 4105000, 81298 22755 Email: info@apms.co.in Web: www.apms.co.in

Clearway Builders Pvt. Ltd. Seema One Bldg. Sreekandath Road Ravipuram, Kochi - 682 016 Tel: +91 484 2366554, Fax: +91 484 2366554 Email: admin@clearwaybuilders.com Web: www.clearwaybuilder.com

Ambady Constructions Ambady’s Panthyil Towers Warriam Road, Kochi - 682 016 Tel: +91 484 2372331, 2361870 Email: krishnanambady@gmail.com, Web: www.ambadyconstructions.com

Confident Group 868/2, S.A Road, Vyttila Kochi-682 019, Tel: +91 484 4093333 Web: www.confident-group.com

Asset Homes Pvt. Ltd. Asset Centrale, NH Bypass P.O. Maradu, Kochi - 682304 Ph: +91 484 4344999, 4345000 Email: enquiry@assethomes.in Web: www.assethomes.in BCG Builders BCG Estates,NH-Bypass, Kochi – 682 025 Tel: +91 484 2535085, 2535086 Email: info@bcgbuilders.com Web: www.bcgbuilders.com Chakolas Habitat Pvt Ltd Willingdon Enclave, Thevara Ferry Road Kochi – 682 013 Tel: +91 484 2663113, Fax: +91 484 4044056 Email: marketing@chakolashabitat.net Web: www.chakolashabitat.net Cherian Varkey Construction Co. Pvt. Ltd. 5th Floor, Alpha Plaza K.P. Vallon Road, Kadavanthara, Cochin - 682 020 Tel: +91 484 2319845, 2313628 Fax: +91 484 2312461 Email: info.housing@cherianvarkey.com Web: www.cherianvarkey.com

Desai Homes Second Floor, D.D Trade Tower Kaloor - Kadavanthra Road Kochi - 682 017, Tel: +91 484 4177888 Email: desaihomes@eth.net Web: www.desaihomes.com DLF Home Developers Dooradarshana Road, Seaport - Airport Road Kakkanad, Kochi, Tel: +91 484 4042100, 4042111 Web: www.dlf.in Galaxy Homes Pvt. Ltd. Kaloor, Cochin, Kerala - 682 017 Tel: + 91 484 2539311, 2530344 Email: galaxyhomes@asianetindia.com Web: www.galaxyhomes.com Gokulam Engineers India Pvt. Ltd. Anjam Apartment, Chittoor Road Kochi - 682 011, Tel: +91 484 2352666, 2351603 Fax: +91 484 2384084 , Email: mail@gokulam.com Web: www.gokulam.com Heera Construction Company Pvt. Ltd. National Residency, Bank Junction Edapally, Kochi-25, Tel: +91 484 2346484, 2346485 E-mail: heerakochi@heeragroup.com Web: www.heeragroup.com dream makers ANCHOR INDIA 225

Infra Housing Pvt. Ltd. I st Floor, C.L.S. Building M.G. Road Kochi - 682 011 Tel: +91 484 2363333 Fax: +91 484 2370261 Email: sales@infrahousing.com Web: www.infrahousing.com Jairaj Projects XXXIV/138E Knowell Jairaj NH By-pass Edappally, Kochi - 24 Tel: +91 484 2807400 Email: jairajmd@vsnl.com Web: www.jairajbuilders.com Jewel Homes Pvt. Ltd. Casagrante Building Deshabhimani Jn Kochi - 17 Tel: +91 484 2335315, 2348856 Web: www.jewelhomes.net Jomer Properties & Investments Pvt. Ltd. Jomer Arcade Chittoor Road Kochi - 682 016 Tel: +91 484 2376027, 2376028 Email: marketing@jomerproperties.com Web: www.jomerproperties.com Kalpaka Builders Pvt. Ltd. Door No: 38/4113, GHRA/3 Govt High School Road Edapally, Kochi - 682 024 Ph: +91 484 4074444 Email: sales@kalpakabuilders.com Web: www.kalpakabuilders.com 226 ANCHOR INDIA dream makers

Kent Homes Lily’s Towers, Palarivattom Kochi - 682 025, Ph: +91 484 3298787, 3268787 Email: kentcoindia@hotmail.com Web: www.kentcoindia.com Manjooran Housing Pvt. Ltd. Mamangalam, Kochi - 682 025 Tel: +91 484 2345617 Fax: +91 484 4054865 Email: sales@manjooran.com Web: www.manjooran.com Mather Projects Pvt. Ltd. Rajaji Road, Cochin - 682 035, Kerala, India Tel: +91 484 4114444 Mob: +91 98950 11111 Fax: +91 484 2352488 Email: info@matherprojects.com Web: www.matherprojects.com National Builders and Developers Sunny Estate, Mamangalam Kochi - 682 024, Tel: +91 484 2340781 Fax: +91 484 2330047 Email: marketingkochi@nationalbuilders.in Web: www.nationalbuilders.in Oceanus Infrastructure Pvt Ltd Thomson Buildings Cheruparambathu Road, Kadavanthara Kochi-20, Tel: +91 484 2324881, 2324882 Email: ekmmktg@oceanus.co.in Web: www.oceanus.co.in Olive Builders Olive House, Edappally, Kochi - 682 024 Tel: +91 484 2332190, 2332890 Email: info@olivebuilder.com Web: www.olivebuilder.com

Puravankara Projects Ltd. Panampilly Avenue Kochi - 682 036.

Tel: +91 484 2310055 Fax: +91 484 2319904 Email: saleskochi@puravankara.com Web: www.puravankara.com RDS Project Ltd. Alpha Plaza, KP Vallon Road Kadavanthra Kochi - 682 020 Fax: +91 484 2323012 Email: mail@rdsproject.com Web: www.rdsproject.com SFS Homes SFS Silicon Drive, Opp. CSEZ Kakkanad, Kochi - 682 037 Ph: +91 484 4118888 Email: marketing@sfscochin.com Web: www.sfshomes.com Sobha Limited 5th Floor, West Wing Jomer Symphony Ponnurunni Road Chalikkavattom Vyttila P.O, Kochi - 682 019 Tel: 96330 08080 Email: salescochin@sobha.com Web: www.sobha.com Stavara Realtors India Pvt. Ltd. Sana Complex M V Road, Palarivattom Kochi - 25 Tel: +91 484 2341719 Email: stavararealtors@gmail.com Web: www.stavara.com

Travancore Builders Travancore House MG Road North End, Kochi - 35 Tel: +91 484 2383366, 4021400 E-mail: info@ travancorebuilders.com Web: www.travancorebuilders.com Trinity Builders & Developers Opp. Changampuzha Park Edappally, Kochi - 24 Tel: +91 484 2339916, 2339919 Fax: +91 484 2339918 Email: info@trinitybuild.com Web: www.trinitybuild.com Veegaland Homes 4th Floor, KCF Tower BMC Road, P.O. Thrikkakkara Kakkanad, Kochi - 682 021 Ph: +91 484 2584000, 2973944 Mob: +91 9746 77 4444, 9746 54 2222 Email: marketing@veegaland.in Web: www.veegaland.com Yasoram Builders Convent Road, Kochi - 682 035 Tel: +91 484 2366726, 2352271, 2352437 Fax: +91 484 2373830 Email: mail@yasoram.com Web: www.yasoram.com find your dream makers | kozhikode Galaxy Builders Red Cross Road Calicut, - 673 032 Tel: +91 495 2369422 Fax: +91 495 2366830 Email: contact@galaxy-builders.com Web: www.galaxy-builders.com

dream makers ANCHOR INDIA 227

Hi-lite Builders Pvt. Ltd. Business Park, Hi-lite City Thondayad Bypass Road Calicut - 673 014 Tel: +91 495 2352500 Email: sales@hilitebuilders.com Web: www.hilitebuilders.com Malabar Developers Malabar Gate Rammohan Road Calicut - 673 004 Tel: +91 495 4040916 Email: info@malabardevelopers.com Web: www.malabardevelopers.com PVS Apartments KTC Building, Y M CA Road Calicut - 673 001 Tel: +91 495 2766244, 2766362 Email: infopvsapts@ktcgroup.com Web: www.pvsapartments.com Seiken Property Developers Pvt. Ltd. Seiken Chambers, Kannur Road Calicut - 673 001 Tel: +91 495 2761555, 3264555 Fax: +91 495 2367778 Email: salescalicut@seikenproperties.com Web: www.seikenproperties.com Sobha Limited First Floor, Empora Gemz, Nellicode P.O. N.H Bypass Road Near Thondayad Junction Calicut - 673 016 Tel: 0495 2359368, 2359365 Email: regionaloffice.calicut@sobha.com Web: www.sobha.com

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find your dream makers | thrissur Cheloor Property Development Projects Ltd. Cheloor Residency Shankarankulangara Pookunnam, Thrissur - 680 002 Tel: + 91 487 2388168, 2388180 Email: contact@cheloor.com Web: www.cheloor.com Jayaprakash & Prakash Constructions Pvt. Ltd. Sreekumara Samajam Buildings West Nada, Kodungallur Tel: +91 480 2808618 Email: jpandp@rediffmail.com Web: www.jpandp.net Lord Krishna Builders IVth Floor, Centre Point M.G.Road, Thrissur - 680 004 Tel: +91 487 3200000, 2388840 Fax: +91 487 2382266 Email: mail@lordkrishnabuilders.com Web: www.lordkrishnabuilders.com Mookambika Builders 20/343, Poothole Lane M.G Road Thrissur - 680 004 Tel: +91 487 2385099 Email: mookambikabuilders@yahoo.co.in Web: www.mookambikabuilders.com Sobha Limited ‘Sobha City’, Puzhakkal Post Guruvayoor Road Thrissur - 680 553 Tel: +91 487 2389770, 2389771 Email: sls.sobhacity@sobha.com Web: www.sobha.com

Thrissur Builders Pvt. Ltd. 25/1160/1 Machingal Lane Thrissur-680 001 Tel: +91 487 2336652, 2336653 Email: thrissurbuilders@yahoo.com Web: www.thrissurbuilders.com

Heera Construction Company Pvt. Ltd. M.P.Appan Road Vazhutacaud Thiruvananthapuram - 695 014 Tel: +91 471 2331980, 2321562, 2338859 Email: heera@heeragroup.com Web: www.heeragroup.com

Unidesign Builders & Developers Pvt. Ltd. EL 51/74, Sathi Civil Lane Road Ayyanthole Thrissur -680 003 Tel: +91 99959 91111 Fax: +91 487 2382944 Email: contact@unidesignbuilders.com Web: www.unidesignbuilders.com

Muthoot Builders Peral Heaven Muthoot Vazhuthacaud Trivandrum - 14 Tel: +91 471 2323790, 2334865 Email: muthoot@muthootbuilders.com Web: www.muthootbuilders.com

find your dream makers | thiruvananthapuram Arjun & Associates V iswam Towers Adarsh Nagar Pattom Thiruvananthapuram - 695 004 Tel: +91 471 2553735, 2555533 Email: info@arjunassociates.com Web: www.arjunassociates.com Artech Realtors Pvt. Ltd. Artech House TC 24/2014(1) Near Taj Vivanta Thycaud Thiruvananthapuram Kerala 695014 Tel: 0471 3018114 Email: sales@artechrealtors.com Web: www.artechrealtors.com

Nikunjam Constructions Pvt Ltd Indraprastham, T.C.4/2554-3 Pattom-Kowdiar Road Thiruvananthapuram- 695004 Tel: +91 471 2436175, 2436173 Email: indraprastham@asianetindia.com Web: www.nikunjambuilders.com PRS Builders Soundarya Building M G Road, Trivandrum- 01 Tel: +91 471 2328745 Fax: +91 471 2330990 Email: prsbuilders@yahoo.com Web: www.prsbuilders.com Skyline Foundations & Structures Pvt. Ltd. Skyline Plaza Vellayambalam, Trivandrum - 10 Tel: +91 471 2726992,2721803, 2729467 Fax: +91 471 2726978 Email: marketing@sfshomes.com Web: www.sfshomes.com dream makers ANCHOR INDIA 229

India is blessed with a long coastline of 8118 km and after declaration of the Exclusive Economic Zone (EEZ) in 1977, the oceanic resources available to India are estimated at 232 ANCHOR INDIA marine resources

2.02 million sq. km, comprising 0.86 million sq. km (42.6 % of the total) on the west coast, 0.56 million sq. km (27.7%) on the east coast and 0.60 million sq. km (29.7%) around

the Andaman and Nicobar Islands. The continental shelf area amounts to 5,30,000 sq. km of which 71 percent area is available in the Arabian Sea (west coast) and the

remaining 29 percent in the Bay of Bengal (east coast).

With the abundance of water resources and tropical climate, India is home to rich and varied fish. Fishing efforts marine resources ANCHOR INDIA 233

are mostly done by the mechanised, motorised and nonmotorised artisanal sectors. Mechanised sector contributed 83% of the total annual catch while the Motorised and non-motorised artisanal sectors accounted for 16.1% and 1% respectively. Marine products are of great demand in the world market solely because of their high health attributes. Seafood is claimed to be one of the fastest moving commodity in the world market. The world seafood exports in 2020 is USD 160.5 million (estm). With shrimp farming and introduction of several resource specific vessels to increase marine fish landings, India anticipates a steady growth in exports of marine products.

India exported only dried marine products like dried fish and dried shrimp till the end of 1960. Since 1961, export of dried marine products was overtaken by export of frozen marine items, leading to a steady growth export earnings.

Before 1960, when our exports were dominated by dried items, markets of our marine products were largely confined to neighboring countries like Sri Lanka, Myanmar, Singapore etc. With the development of technology and modernization, these dried marine products gave way to canned and frozen items. Thus, as the product changed, market also changed. As a result, more affluent developed countries like Japan, USA, Europe, Australia etc became our buyers. Several units of seafood processing with modern machinery were set up across the country for freezing and production of marine products. Till 1977, USA was our principal buyer of shrimp, but later Japan emerged as the major buyer of the product followed by the west European countries. Till 2001-02, Japan remained the single largest buyer of our marine products, accounting about 31% of the total export value. In the year 2002-03 and 200304, USA emerged as the single largest buyer of our marine products. In the year 2004-05, European Union emerged as the largest importer of Indian marine products and remained in this position till 2010-11. From 2014-15, USA continues to be the top destination for Indian Seafood.

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Quality Control Processed products in sea food industry are highly heterogeneous and perishable in nature, especially in tropical conditions. Therefore, quality control of seafood is very vital in seafood industry. Taking this into consideration, the industry has adopted modern methods of processing seafood with stringent quality control methods. Safety has become a matter of great concern over the past few years, especially in developed countries where food safety violations are considered very serious and have become demanding in terms of quality, freshness, nutritional value and microbiology of food. The Marine Products Export Development Authority (MPEDA) plays a pivotal role in implementing HACCP system in the seafood processing units by training the technologists of the seafood industry. It supports the trade in export quality tests through its five Quality Control labs and 16 ELISA labs. MPEDA is also involved in residue monitoring in the fisheries and aqua farming sector to ensure food safety and to comply with national and international regulations.

Ornamental Fish Trade Developed countries are getting more and more interested in ornamental fish keeping, which is the second most popular hobby after photography. There is a steady growth in aquarium fish trade with the growing interest in aquarium fishes. The retail value of the global ornamental fish trade is US$ 6.8 billion, whereas wholesale value is US$ 1 billion. The entire industry including accessories and fish feed, is estimated to be worth around US$ 15-30 billion. Ornamental fish are imported by more than 120 countries, among them USA is the major importer, followed

by China, and UK in 2020. Japan is the largest exporter of ornamental fishes with a share of 12 % of the total ornamental fish exports. India has most suitable climate, biodiversity, manpower and abundant water resources. But India’s share in global ornamental fish trade is very less

as India dominates in wild caught species. Also, the unit value of ornamental fish is higher than the food fish in our domestic markets. India is the first country to prepare strategies and measures aimed at the sustainable development of freshwater ornamental fish sector. A task force was formed by MPEDA for the purpose and brought out ‘Green Certification Guidelines for Freshwater ornamental fishes’, which is acknowledged as a welcome move by the stakeholders across various countries.

Shrimps There are several species of shrimps available at different depths of the sea and among them species such as Peaneus indicus, Penaeus monodon, P. merguiensis, P. semisulcatus, Metapenaeus monoceros, M. affinis, M. dobsoni and Parapenaeopsis stylifera, are having high demand in domestic and international markets. India produces exotic Pacific Whiteleg shrimp, Litopenaeus vannamei in sizeable quantity.

Export oriented aquaculture shrimp production, showed a remarkable increase during the year 2020-21. The increase in production solely depends on the increase in the production of Pacific Whiteleg shrimp. Total production of shrimps and Scampi during 2020-21 was estimated at 8,51,982 MT, registering an increase of 12.51 % compared to previous year. Vannamei production during the year was 8,15,745 MT, which is 1,04,071 MT more than the production of 7,11,674 MT achieved during the previous year, thus registering an increase of 14.62 %. Vannamei production contributed to around 96% of the total shrimp aquaculture production in the country.

Marine Products Export Development Authority The Marine Products Export Development Authority (MPEDA) is a statutory body set up by the Government of India under the MPEDA Act 1972. MPEDA is given the mandate to promote the marine products industry with special reference to exports from the country. The MPEDA has 236 ANCHOR INDIA marine resources

various activities in its fold, ranging from regulatory function to operating financial assistance schemes for the stakeholders of the seafood production and processing sector, registration of fishing vessels, pre-processing units, processing units, cold storage and marine product exporters through its field offices in all the maritime states of India. MPEDA has Trade Promotion Offices functioning at Tokyo, Japan and New Delhi. During the financial year 2017-18, Exports of marine products reached an all-time high of USD 7 Billion. Marine product exports, crossed all previous records in quantity, rupee value and US $ terms.

Exports aggregated to 13,77,244 tonnes valued at Rs. 45,106.89 crores and USD 7081.55 million. Frozen shrimp continued to be the major item of export in terms of quantity and value, accounting for a share of 51.36 % in quantity and 74.31% of the total USD earnings. During 202021, India exported seafood of 11.49 lakh tons worth USD 5.957 million. The overall export of shrimp during 2020-21 was to the tune of 5,90,275 MT worth USD 4,426.19 Million.

USA is the major importer of Indian seafood in 2020-21 with a share of 41.15% in terms of USD. USA imported 2,91,948 MT of seafood. China continued to be the second largest market destination for Indian Seafood with a share of 15.77% in USD earnings and 19% in quantity terms.

European Union continued to be the third largest market for Indian Seafood with a share of 13.80% in USD followed

by South East Asia (11.17 %), Japan (6.92%) and Middle East Asian countries (4.22 %). India’s total fishery production is about 8.0 million tons from both capture and aquaculture sources. The total area identified suitable for aquaculture in the country is 5.3 lakh Ha out of which 1.67 lakh Ha is being used for shrimp culture with an estimated production of 8.44 lakh MT of shrimp to the export basket. . The farmed shrimp production was 7, 47,694 MT during 2019-20, of which vannamei species comprised 7, 11,674 MT. There is a lot of demand for the Indian native shrimp, P. monodon (Black tiger shrimp) in the international market.

MPEDA-RGCA has done the Domestication of Tiger Shrimp in its project at Andaman & Nicobar islands. Tilapia and ornamental fish performed well with 55.83 per cent and 66.55 per cent increase in quantity and an uptick of 38.07 per cent and 14.63 per cent in dollar earnings, respectively during 2020-21. Sea bass and Tilapia are the fish varieties that hold immense potential for export production. MPEDA pursued its organic aquaculture programme launched in 2007 and has also achieved production of organic scampi first time in the world. MPEDA supports ornamental fish production and export in various states to increase production base and quality. India is one among the biggest seafood processing hub in Asia with 611 processing units, of which 361 units have been approved by EU with a freezing capacity of over 21,228.34 MT/day. The MPEDA has a system in place to ensure quality control regime that comply to International standards for seafood and hygiene. MPEDA implements pre-harvest screening of antibiotics in farmed shrimps through its 16 ELISA labs and other residues under a regular monitoring plan through its three NABL accredited labs. Besides, MPEDA has also set up three societies, viz., NETFISH, NaCSA and RGCA to provide adequate attention in the fields of capacity building and applied research.

Network for Fish Quality Management and Sustainable Fishing (NETFISH), is established for capacity building of both fishing and fish processing sectors at the grass root level in order to improve the quality of fishery products, and works in close coordination with international and national institutions of excellence in the field of extension and training. National Center for Sustainable Aquaculture (NaCSA), organizes small farmers to form primary aquaculture societies, provides technical support to build their capacity to produce quality shrimps in a sustainable manner. It also facilitates linkage between aquaculture stake holders, implement voluntary guidelines on Best

238 ANCHOR INDIA marine resources

Management Practices, and formulate strategies that benefit the entire shrimp farming community. Rajiv Gandhi Centre for Aquaculture (RGCA) is the Research & Development arm of MPEDA that has evolved as a Centre of Excellence in Aquaculture. RGCA is actively involved in the development of various sustainable aquaculture technologies for different aquatic species having export potential. It has a state-of-the-art technology transfer and training centre to disseminate the technologies developed to the interested stakeholders. RGCA is developing SPF brood stock of Black Tiger Shrimp in its research facility situated in the A&N islands. RGCA has also set up a central Aquatic quarantine facility(AQF) for the first time in India at Chennai to check the imported Specific Pathogen Free L. vannamei shrimp brood stock and has quarantined more than 2 million broodstock from 2009 to 2021. In an impressive milestone in India’s aquaculture sector, MPEDARGCA’s mud crab hatchery technology, the only one of its kind in the country, has been granted patent by the Controller General of Patent, Design and Trade Marks, Govt. of India, for 20 years from 2011 to 2030.

MPEDA participates in various national and international trade fairs as a part of promotional activities, wherein the various products and species available in India is showcased. Besides, MPEDA also organizes India International Seafood Show and Aqua Aquaria India, which have international participation respectively for the seafood processing and aquaculture / ornamental fish culture sectors. MPEDA has a vision to make India a leading player in seafood production and processing. For more information: The Marine Products Export Development Authority, MPEDA House, Panampilly Nagar, Kochi - 682 036, Kerala, India, Tel: +91 484 2311901, Fax: 2313361, Email: ho@mpeda.gov.in, Web: www.mpeda.gov.in Courtesy: MPEDA, Kochi

COCONUT- the Wonder Nut Coconut is a food, beverage and an oil seed crop. In the tender form it is consumed as a beverage and the kernel of matured coconut is an ingredient in many food preparations. V irgin Coconut O il, Desiccated Coconut, Coconut Milk, Coconut Skimmed Milk, Spray Dried, Coconut Milk Powder, Coconut Cream, Coconut Chips, Coconut O il, Copra etc are the Coconut Kernel Based Food Products.

Tender Coconut Water, V inegar, Coconut squash, Nata-decoco etcare the Coconut Water Based Food Products and Neera, Coconut Jaggery, Coconut Palm Sugar, Coconut Flower Syrup are Coconut Inflorescence Based Food Products .

Coconut Biscuit, Coconut Candy, Coconut Chocolate, Coconut Burfi are the few Coconut Convenience Based Food Products and Coconut Shell Powder, Coconut Shell Charcoal, Activated Carbon are the major Shell Based Products Virgin Coconut Oil Coconut oil obtained from coconut milk is called virgin coconut oil (VCO). Traditional and modern methods are available for the manufacture of virgin coconut oil. In the traditional method, milk extracted from grated coconut kernel is boiled to get oil. Of late, the traditional method has been partially mechanized using a bridge press and mechanical grater. The modern method of extracting oil from fresh coconut kernel is known as wet processing. The Virgin coconut oil is considered superior for use as edible oil, hair oil and baby oil because of its pleasing aroma and purity. It is applied on the body of babies to protect from skin diseases. Because of its low FFA content, this oil has a longer shelf life.

Desiccated Coconut Dehydrated coconut meat in the grated and shredded form is desiccated coconut (DC). A large number of units in India are manufacturing DC which is mainly absorbed by the confectionery and other food industries. DC is used as a substitute to grated coconut in various household 242 ANCHOR INDIA coconut

preparations. DC is available in different grades based on the fineness of the material.

Coconut Milk Coconut Milk is the oil-protein-water emulsion obtained by squeezing fresh grated coconut kernel. The undiluted and diluted forms are called coconut milk and the concentrated form is coconut cream. Coconut milk is obtained by extraction of fresh coconut wet gratings with or without water. This is an instant product, which can either be used directly/diluted with water to make various preparations such as fish & meat dishes, curries, sweets, deserts, puddings, cocktails, cakes, cookies, coconut jam, ice creams etc. It can also be used in the manufacture of bakery products and for coconut milk flavouring food stuffs.

Preserved forms of coconut milk such as canned cream or milk and dehydrated whole milk are now available in many coconut growing countries. Commercial production of these products has been promoted in the Philippines, Thailand, Indonesia, Western Samoa, Sri Lanka and Malaysia and to some extent in India. Indonesia is the leading exporter of coconut milk followed by Sri Lanka, Thailand and Philippines.

Coconut Skimmed Milk Coconut fresh kernel is a rich source of plant protein and is an invaluable material for the preparation of milk substitutes. Coconut skimmed milk is a solution of the soluble components of coconut after the cream is separated in a cream separator. Skimmed milk is a good source of quality protein suitable for the preparation of many useful food products or as supplemental protein source, especially in regions deficient in animal proteins.

Freshly prepared coconut milk from pared kernel is filtered through a 120 mesh vibrating screen and the pH of the filtered milk is raised from 6.3 to 7.0 with the additions of sodium hydroxide. The milk is then pasteurized at about 60oC for one hour and subsequently centrifuged in a cream

separator to yield the aqueous phase or the protein rich skimmed milk.

Spray Dried Coconut Milk Powder Spray drying is the best method for the preservation of coconut milk. Spray dried coconut milk powder is reconstituted into coconut milk by adding water which can be used to make various food preparations. The product offers additional advantages such as less storage space, bulk packaging at reduced cost and longer shelf life.

Technology for the manufacture of spray dried coconut milk powder is available with Coconut Development Board.

Coconut Cream Processed and packed coconut cream is a ready-to-use product which can either be used directly or diluted with water in various edible preparations. Coconut cream when partially defatted is called coconut milk. Coconut cream/ milk is used as an ingredient in household recipes and as a component of processed foods. Coconut milk is also used as coconut cream, a mixer in alcoholic drinks. Coconut milk/ cream is available in pouches, bottles and tetra packs.

Technology for the manufacture of coconut cream is available with Coconut Development Board.

Coconut Chips Coconut chips is a ready-to-eat snack food. It is prepared in salted and sweetened forms. The Central Plantation Crops Research Institute, Kasaragod has standardized the process for preparation of chips. Coconuts of 9-10 months are used for the preparation of chips.

Coconut Oil Coconut oil is rather a unique cooking oil as it contains the short and the medium chain saturated fatty acids. It finds extensive use in the food industry due to its characteristics such as easy melting behaviour, resistance to oxidative rancidity, pleasing flavour and good 244 ANCHOR INDIA coconut

digestibility. Coconut oil has gained importance as a dietary fat because of its high content of lauric acid, the source of monolaurin in the body and 16W content of Omega 6. It can be used for manufacturing margarine and shortenings. Coconut oil is preferred as a fat in the preparation of filled milk, infant milk powder, ice-cream and confectionery and bakery products. Because of its stable character, coconut oil is the preferred fat for deep frying. A large number of branded coconut oil in consumer packs are marketed in the country. Coconut oil is refined for industrial use. The refined coconut oil is water white in colour with no aroma. Since coconut oil has the lowest level of unsaturated fatty acids among all vegetable oils, the cost of hydrogenation is much less than all other oils.

Copra Two types of copra, namely the milling and the edible, are made in India. The milling copra is used to extract oil while the edible copra is consumed as a dry fruit. Edible copra is made in the forms of balls and cups. Copra contains the highest percentage of oil compared to other oil seeds. It contains 15-20 percent carbohydrates, 9 percent protein and 4.10 percent crude fibre besides 65-68 percent fat. The carbohydrate fraction consists of a large percentage of cellulose and sucrose together with other sugars. Besides glucose and fructose the presence of galactose, raffinose and pentoses is also reported.

Tender Coconut Water The water of tender coconut (TCW) is a sterile, nutritious and thirst quenching health drink. It possesses therapeutic properties. The TCW has a calorific value of 17.4 per 100gm.TCW is rich in potassium and other minerals. Sugars form an important constituent of the TCW. The concentration of sugars in the nut water steadily increases from about 1.5 per cent to 5-5.5 per cent in the early months of maturation and then slowly falls reaching about 2 per cent at the stage of the full maturity of the nut.

Vinegar Coconut vinegar is made from fermented coconut water and is used extensively as a preservative and flavouring agent in pickles, salads, sauces and many other condiments. Coconut vinegar is also made from the sap of the coconut tree and is similar to the fresh coconut water.

Naturally fermented coconut vinegar is rich in minerals and vitamins such as beta carotene, calcium, iron, magnesium, phosphorous, potassium and sodium. Raw, unfiltered organic coconut vinegar is similar to the one that is fermented naturally. Coconut vinegar helps in digestion and improves the quality of cooked meat and fish. It is a healthier alternative to synthetic vinegar.

Coconut Jaggery Coconut jaggery is prepared by boiling fresh neera to 118120o C and allowed to cool for solidification. The solid mass is known as coconut jaggery or ‘gur’. Coconut jaggery is made in traditional coconut growing tracts in the country on a cottage scale. Calcium and phosphorus are the important minerals contained in coconut jaggery. Treacle is another product manufactured from sweet toddy. It is obtained by boiling down the toddy. Fresh toddy is also a good source of baker ’s yeast. The fresh neera rapidly ferments and the sugar is replaced by about 5-8 per cent alcohol, which on distillation yields arrack. Fermented neera on acetic fermentation yields vinegar containing 47% acetic acid.

Coconut Palm Sugar The coconut palm syrup or jaggery can be crystallized to produce fine granules of sugar. Transition of coconut jaggery into a ground granule sweetener is more accepted by global markets. The recovery of palm sugar from coconut palm jaggery is 15%. The application of this sugar is tremendous and offers huge potential owing to its most important health attributes, the low Glycemic index and the high nutrient content. It can be the most suited alternative sweetener, especially when agave sugar is being rejected 246 ANCHOR INDIA coconut

owing to the high fructose content. This alternative sugar industry is estimated to be a $1.3 billion industry and hence the market prospects are enormous.

Coconut Biscuit Coconut biscuits are ready to eat snack products prepared from maida and coconut powder. It can be prepared in different varieties through addition of cocoa, butter; ginger etc. The product has a shelf life of three months under ambient conditions. It is mainly consumed as a snack item.

Coconut biscuits are highly nutritious and delicious with low calories and high fiber content and is one of the healthiest snack items which is quite popular and is in great demand in Asia and Pacific countries, USA, European countries, Middle East and African countries.

Coconut Candy Coconut candy is prepared from grated coconut mixed with coconut milk. It has high fiber content and helps prevent intestinal sluggishness. It is a newly introduced product mainly produced in Asia and Pacific Countries.

Coconut Chocolate It is a sweet confectionery item prepared from coconut gratings sugar, milk butter with a coating of chocolate. It is rich in protein, carbohydrate and fiber. It can be made more delicious through addition of cashew, badam and other dry fruits. The product has a shelf life of three months under refrigerated conditions. The product is having extensive demand in Europe, North America, Australia, Middle East and China.

Coconut Shell Powder Coconut shells free from contamination of coir pith, etc., are broken into small pieces and fed into a pulveriser.

The powder from the pulveriser is fed into a cyclone and the parallel product is collected in bag filters. The shell powder is then fed into a vibrating sieving machine and packed according to mesh size requirements for various end uses. The rejects from the sieving machine can be

recycled in the pulverizer for size reduction. The main requirements for consistent good quality of coconut shell powder are proper selection of shell of proper stage of maturity and efficient machinery.

Coconut Shell Charcoal Shell Charcoal is obtained by burning the shell of fully matured coconuts with a limited supply of air so that they do not burn away to ash but are only carbonized. The manufacture of shell charcoal shows from the coconut shell has become a very important economic and commercial activity. Furthermore, coconut shell charcoal, which was relatively a minor product in the past, has now developed into a general commercial commodity due to its intrinsic value as a raw material for the manufacture of activated carbon. Coconut shell charcoal are of two types: viz Coconut shell charcoal and granulated shell charcoal.

Activated Carbon The process of activation is carried out in two stages.

Firstly the coconut shell is converted into shell charcoal by carbonization process which is usually carried out in mud-pits, brick kilns and metallic portable kilns. The coconut shell charcoal is activated by reaction with steam at a temperature of 900oC -1100oC under controlled atmosphere in a rotary kiln. The reaction between steam and charcoal takes place at the internal surface area, creating more sites for adsorption. The temperature factor, in the process of activation is very important. Below 900oC the reaction becomes too slow and is very uneconomical.

Above 1100°C, the reaction becomes diffusion controlled and therefore takes place on the outer surface of the charcoal resulting in loss of charcoal.

Coconut Development Board (CDB) Coconut Development Board is a National Organization functioning under the Ministry of Agriculture Government of India for the integrated development of coconut industry.

Board came into existence in 1981 under an Act of 248 ANCHOR INDIA coconut

Parliament. The Headquarters of the Board is at Kochi, Kerala and has got field level network all over India. It has got 4 Regional Offices in Bangaluru, Chennai, Patna and Guwahati, 5 State Centres in Vijayawada, Pitapally, Kolkata, Port Blair, and Thane, 11 Demonstration cum Seed Production (DSP) Farms in Karnataka, Kerala, Tamilnadu, Andhra Pradesh, Maharashtra, Odisha, Chhattisgarh, Assam, Bihar,West Bengal and Tripura Besides the Board has setup a Market Development cum Information Centre at Delhi, an Institute of Technology in Kerala and a Field Office in Thiruvananthapuram. The vision set by the Board is to “bring India the global leader in coconut production, productivity, processing, value addition and export”. Coconut Development Board is adopting various measures for the development of coconut industry. Board imparts technical advice to those engaged in coconut cultivation and industry and provides financial and other assistance for the expansion of area under coconut. Adoption of modern technologies for processing of coconut and its products are also encouraged.

Board recommends measures for improving marketing of coconut and its products, measures for regulating imports and exports of coconut and its products, fixing grades, specifications and standards for coconut and its products. Measures are taken to increase the production of coconut and for improving the quality and yield of coconut, assisting, encouraging, promoting and financing agricultural, technological, industrial or economic research on coconut and its products, Board is undertaking the timely collection of statistics on coconut and its products and is publishing them. Publicity activities and publishing books and periodicals on coconut and its products are also undertaken by the Board. For more information: Coconut Development Board (Ministry of Agriculture, Government of India), KeraBhavan, Kochi - 682 011, India. Tel: +91 484 2377266, 2377267 Fax: +91 484 2377902, Email: kochi.cdb@gov.in,cdbpub@gmail.com Visit: www.coconut board.gov.in Courtesy: Coconut Development Board, Kochi

Genus of plant : Coffea, Family : Rubiaceae Class of plant : Dicotyledoneae Coffee is the most widely used beverage worldwide. Coffee with its caffeine content has a stimulating effect in humans. It is a widely consumed stimulant beverage prepared from roasted seeds, commonly called beans, of the coffee plant. Coffee is a black color beverage, which consumers take in the morning itself as bed coffee. It is useful against numerous illnesses, particularly those of the stomach. Coffee was first consumed in the 9th century, when it was discovered in the highlands of Ethiopia. Today, coffee is one of the most popular beverages worldwide.

Coffee berries, which contain the coffee bean, are produced by several species of small evergreen bush of the genus Coffea. The two most commonly grown species are Coffea canephora and Coffea arabica. Once ripe, coffee berries are picked, processed, and dried. The seeds are then roasted, undergoing several physical and chemical changes. They are roasted to various degrees, depending on the desired flavor. They are then ground and brewed to create coffee.

Coffee can be prepared and presented by a variety of methods. During roasting, aromatic oils, acids changing the flavor; at 205 °C (400 °F), other oils start to develop. One of these oils is caffeol, created at about 200 °C (392 °F), which is largely responsible for coffee’s aroma and flavor.

Coffee has played an important role in many societies throughout modern history. In Africa and Yemen, it was used in religious ceremonies. Many studies have examined the relationship between coffee consumption and certain medical conditions. Coffee appears to reduce the risk of Alzheimer ’s disease, Parkinson’s disease, heart disease, cirrhosis of the liver etc. From ninth century, from the highlands of Ethiopia, it spread to Egypt and Yemen, and by the 15th century, had reached Azerbaijan, Persia, Turkey, and northern Africa, then to Italy, and the rest of Europe, Indonesia, and to the Americas. Even though Coffee is an 252 ANCHOR INDIA coffee

everyday word, it also has got certain qualifications to claim, unlike any other plant species. The modern Green House concept was first tried with Coffee plants by King Louis XIV of France who was an avid Coffee drinker. Coffee was also the first plant to be grafted, and that apart it was the first plant to spread the whole planet as an agricultural crop. It is believed that Coffee beans first originated in Ethiopia in a region called Kaffa. Historical books mention that roasting of Coffee began around Damascus, because of the availability of a special kind of iron, which could handle the thermal characteristics required for roasting Coffee seeds. It also says that Coffee beans were being chewed raw for many centuries.

Originally Coffee drinking became popular because of Ottoman Sultan who ruled Istanbul. He noticed that Coffee is getting recognition more than he wanted so he banned the trade of Coffee in 1543, but it is a fact that the first Coffee house was established in Istanbul during 1544.

Coffee houses started to spread everywhere, and people used to hang out in these pubs to spend their leisure time listening to music, play some games, and also for discussions. Coffee came to India through a man called Baba Budan who smuggled a few Coffee seeds from Arabia, by hiding it onto his belly. He then planted it in the jungles near Chickmangalur in Karnataka state in south India, where he belongs. Now, this variety officially known as Old Chick supplies one third of India’s Coffee needs, the rest is being imported. India stands 7 th among the top coffee producing country in the world. Brazil and Columbia are the topers. In India coffee is mostly grown in Chikkamangalore of Karnataka 3/4th of Indian market need is fulfilled from Chikkamangalore coffee. Coffee berries and their seeds undergo several processes before they become the familiar roasted coffee. First, coffee berries are picked, generally by hand. Then they are sorted by ripeness and color and the flesh of the berry is removed, usually by machine, and the seeds - usually called beans - are fermented to

remove the slimy layer of mucilage still present on the bean. When the fermentation is finished, the beans are washed with large quantities of fresh water to remove the fermentation residue, which generates massive amounts of highly polluted coffee wastewater. Finally, the seeds are dried; the best, but least utilized method of drying coffee is by using drying tables. In this method the pulped and fermented coffee is spread thinly on raised beds, which allows the air to pass on all sides of the coffee.

The next step in the process is the roasting of the green coffee. Coffee may be brewed by several methods: boiled, steeped, or pressured. Brewing coffee by boiling was the earliest method, and Turkish coffee is an example. It is prepared by powdering the beans with a mortar and pestle, then adding the powder to water and bringing it to a boil in a pot. This produces a strong coffee with a layer of foam on the surface. Machines such as percolators or automatic coffeemakers brew coffee by gravity. Ground coffee and hot water are combined in a coffee press and left to brew for a few minutes. A plunger is then depressed to separate the coffee grounds, which remain at the bottom of the container. Because the coffee grounds are in direct contact with the water, all the coffee oils remain in the beverage, making it stronger and leaving more sediment than in coffee made by an automatic coffee machine.

Botanical description of Coffee Coffee has become a vital cash crop for many Third World countries. Coffee is from the family Rubiaceae and an evergreen shrub or small tree that may grow 5 meters tall.

The leaves are dark green and glossy, usually 100–150 millimeters long and 60 millimeters wide. It produces clusters of fragrant white flowers that bloom simultaneously. The fruit berry is oval, about 15 millimeters long and green when immature, but ripens to yellow, then crimson, becoming black on drying. Each berry usually 254 ANCHOR INDIA coffee

contains two seeds. Coffee is usually propagated by seeds.

The traditional method of planting coffee is to put 20 seeds in each hole at the beginning of the rainy season; half are eliminated naturally. The first Coffee plants grew wild to a height of 30 feet in the African tropical forests. But in systematic plantation practices the plant is pruned and kept at a height of about15 feet, for easy picking of the Coffee berries. While Robusta is a shrub and grows like a bush spread out with several trunks, the Arabica plant is of a smaller variety. Coffee plant produces white flowers at the axils of the leaves in thick clusters. A ripe Coffee berry is red in colour and when it starts maturing it turns to bright red and then to reddish brown and finally falls down to the ground. As a normal harvesting practice, many planters pick it up from the ground, but most of them pluck it when it turns red in colour. Coffee plants are best grown in higher altitudes in tropical 25 degree latitude on either sides of the equator. To escape the infection of various parasites, Coffee plants are grown at an elevation of 3000 to 6000 feet MSL. Coffee plants does not agree to too much of sunlight, so when it grows on mountain slopes it gets the natural advantage of getting only half a days sunlight. They best suits to filtered or moderate sunlight which peeps though overhead shady trees. Coffee yields for more than 50 years.

Coffee Board Coffee Board is a statutory organization under the Ministry of Commerce & Industry, Govt. of India, constituted under the Coffee Act VII of 1942. The Board consists of a Chairman appointed by the Govt. of India and 32 members representing the various interests like members of Parliament, representatives from Governments of principal coffee growing states viz. Karnataka, Kerala Tamil Nadu and A.P., representatives of large coffee growers, small coffee growers, coffee trade interests, coffee curing establishments, labour interests, coffee growing states other than principal coffee growing states, consumer

interests, instant coffee manufacturers, eminent personality in the filed of Research/Marketing/Management/Promotion of coffee. The Mission of the Board is to function as the leader in conducting research, providing extension support to improve production, productivity and quality; undertaking promotional efforts to boost exports and domestic consumption; gathering statistical and other relevant data concerning the industry and disseminate the information to various segments of the industry; to act as the recognized spokesperson on behalf of the coffee industry to the Government, media, trade and general public; and to guide the overall growth and development of the coffee industry in the country. Coffee Board represents the Indian Coffee Industry in various international forums like International Coffee Organization (ICO), International Science Organizations, Specialty Coffee Associations etc and associate with them for the overall benefit of the coffee industry. Conduct focused research on coffee to achieve improved production, productivity and quality. Transfer of technology from lab to land and implement various development programmes like replanting, new planting, water augmentation, quality up-gradation etc. through the extension network spread all over the country.

Carry out various export promotion activities like participation in overseas trade fairs, organizing Buyer-Seller Meets, Coffee Tasting sessions, visits of Roaster delegations from abroad to Indian Coffee tracts etc. Take up domestic promotion efforts to increase domestic consumption. Regular dissemination of market information. To provide policy formulation advice to Government relating to coffee. Provide necessary support to the planters in crisis and carry out necessary Labour Welfare Measures. Help upgradation of quality of coffee produced in India. Various other coffee industry related issues coming up from time to time. For more information: Coffee Board, Ministry of Commerce and Industry, No.1, Dr. B.R. Ambedkar Veedhi, Bangalore - 01, Tel: +91 80 22266991- 6994, Fax : +91 80 22255557, Email: prom.coffeeboard@gmail.com, www.indiacoffee.org

Tea industry occupies an important place and plays a very useful role in the national economy mainly due to its preeminence as a foreign exchange earner and its contributions to the country’s GDP. Over the years, India has emerged to be the world leader in production, consumption and export of tea with over 30% share of the global production. It is perhaps the only industry where India has retained its leadership over the last 150 years. Tea production in India has a very interesting history to it. Tea plantations are mainly located in rural hills and backward areas of Northern Eastern and Southern states. The major tea growing areas in India are concentrated in Assam, West Bengal, Tamilnadu and Kerala. The other areas growing tea to the extent is Karnataka, Tripura, Himachal Pradesh, Uttranchal, Arunachal Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram and Bihar. Tea known as Cha, Chai in India and in Sri Lanka is a very common drink, sipped regularly during the mornings and evenings. Courtesy demands most of us to offer Tea to our guests both at homes and in our offices. During conferences and business meetings an interval is set apart known as Tea break. It is a common phenomenon to find Tea shops partic-ularly in India and in most Asian countries. In Kerala it is called Chaya Kada in Tamilnadu it is called Tea Kada and in northern parts of India it is called Chai Ki Dukhan. It is a pleasure to watch the tea makers making tea for their customers. India is the largest producer and consumer of black tea in the world. Tea is grown in 15 States in India, of which Assam, West Bengal, Tamil Nadu and Kerala account for about 95% of the total tea production. The traditional States where tea is grown to a small extent are Tripura, Himachal Pradesh, Uttarakhand, Bihar and Karnataka. The nontraditional States that have entered the tea map of India in the recent years include Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, and Sikkim. The teas originating from Darjeeling, Assam and Nilgiris are well known for their distinctive quality the world over. Tea 258 ANCHOR INDIA tea

exports contribute foreign exchange into the country; the sector also contributes revenue to the tea growing states and national exchequer by way of VAT, agricultural and corporate income tax, etc. The tea industry provides direct employment to more than a million workers, of which a sizeable number are women. Additionally, more than six million people derive their livelihood from ancillary activities associated with the industry.

Botanical description of tea Botanists call Tea as Camellia sinensis, which belong to the Theaceae family, a Tea family member. They have recognized that tea come in two varieties. One is Camellia sinenses var. sinenses which has come from China and the other is Camellis sinensis var. assamica from Assam or can be called as Indian Tea. Even though Tea is an evergreen shrub who can grow up to a height of 17 meters, it is pruned and kept at a height of 2 meters for easy harvesting of the buds and shoots. They have bright shiny greenish leaves with a hairy underside.

Its flowers are aromatic and will be single or in clusters of 2 to 4. The brownish-green fruits contain 1 to 4 of spherical shaped or flattened seeds.

History of Tea Tea has a history dating back to 4500 years. Chinese mythology says that in 2737 BC, the then emperor, Shen Nung, who was a Scholar as well as an herbalist had the first cup of Tea in the world, and that too as an accident. The story goes like this. The Emperor’s servant was boiling water while they were out in the forest; suddenly a leaf fell into the bubbling water, but the Emperor instead of removing the leaf decided to try the brew. This is how the first cup of Tea originated in the world. Later, tea was researched out for its properties as a healthy refreshing drink. The benefits of Tea drinking derives from the many stories which were told as well as written, mainly during the third century AD, and from the Tang Dynasty (618 AD – 906 AD) Tea was declared as China’s national drink, and also the word Ch’a was used

as the term to describe tea. Chinese author Lu Yu was the first person to write a book about Tea, which was titled Ch’a Ching. It comprises of three volumes, and explains in detail about its growth, making and also about it’s drinking. It also had illustrations of many utensils, historical notes, names of ancient famous tea plantations etc. There was also a mention about the Japanese Tea Ceremony and how it inspired the Buddhist priests. The Chinese were sole suppliers of tea to the world till the Japanese broke their stranglehold in the 9th century and the first business rivalry was kicked off. Tea time for India and indeed the rest of the western world began with the advent of the British. According to records, the seeds of Darjeeling tea – often called the champagne of teas – were planted in 1841. But commercial production began only in 1852. The second half of the 19th century saw a massive expansion of tea cultivation in India.

Amazing strides Today Indian Tea Industry is having about 1692 registered tea manufacturers, 2200 registered tea exporters, 5548 number of registered tea buyers and nine tea auction centers. The total turnover of the tea industry is around Rs. 10,000 crores. Since independence tea production has grown over 250%, while land area has just grown by 40%.

There has been a considerable increase in export too in the past few years. Total net foreign exchange earned by Indian tea industry per annum is around Rs 1847 crores.

The labour intensive tea industry directly employs over 1.1 million workers and generates income for another 10 million people approximately. Women constitute 50% of the workforce. The Indian tea industry has grown to own many global tea brands, and has evolved to one of the most technologically equipped tea industries in the world.

Tea trading Tea trading in the domestic market is done in two waysAuction and Private Selling. Six major auction centers in India are, Calcutta, Guwahati, Siliguri, Cochin, Coonoor, Coimbatore.

260 ANCHOR INDIA tea

The export market for Indian Teas are mainly in the Russian and CIS countries with 90 million kgs of the total exports going to these countries. This is equivalent to 43% of India’s Tea exports. India exports Tea to most of the European Countries, U.S.A. Japan, West Asia and the Asia Pacific Region.

In fact, there is hardly any country where Indian Tea is not found. The range of tea offered by India - from the original Orthodox to CTC and Green Tea, from the aroma and flavour of Darjeeling Tea to the strong Assam and Nilgiri Tea- remains unparalleled in the world. Tea production, certification, exportation, and all other facets of the tea trade in India is controlled by the Tea Board of India.

Tea Board Tea Board was set up as a statutory body on 1st April, 1954 as per Section (4) of Tea Act 1953. As an apex body it looks after the overall development of the tea industry.

The Board is headed by a Chairman and consists of 30 members appointed by Government of India representing various interests pertaining to Tea Industry. The Board’s Head office is situated in Kolkata and there are two zonal offices - one for North Eastern Region at Jorhat in Assam and another for Southern Region at Coonoor in Tamil Nadu. Under the control of these offices there are ten field offices spread over in all the major tea growing states. It has also three overseas offices at London, Moscow and Dubai whose activities are mostly promotional in nature. Tea Board has wide functions and responsibilities which include extending financial and technical assistance to the tea growers, manufacturers and producers, workers welfare, export and domestic promotion, quality improvement, regulating and control of various facets of tea trade including that of Tea Auctions, facilitating R&D activities, collection, collation and dissemination statistical data etc. For more information: Tea Board, 14, B.T.M. Sarani, Kolkata - 700 001, Ph: 033 2235 1331, Web: www.teaboard.gov.in

Over the years, man’s desire for decorating his place of living with natural and sustainable methods has been on the rise. The latest fashion accessory is coir. Being natural and eco-friendly, Coir comes in an exquisite range of colours and combines elements of good designs with functional value for the home or office. What distinguishes coir from other alternate products is the unique comfort it provides, regardless of the climate, that perfect warmth during winter and a cool feeling during summer. Coir, it saves earth, adds life and beauty to our interiors. Coir, one of the most versatile materials man had ever extracted from Mother nature, has travelled a long way since its humble beginnings in Kerala centuries back. Today, in its multifold manifestations coir touches every facet of man’s life and activities from door mats to rugs, rubberised coir mattresses, decorative rugs, tufted carpets, geotextiles, garden articles (we may add coir pith manure) and wood substitutes. Through centuries the Indian Coir has carved a niche for itself and created a genre of its own, only because of its superior quality and the excellent craftsmanship this sector have. The Indian Coir is unique for its rich golden colour and texture. Now coir is not just a doormat. The green movement has launched coir into a hot commodity globally. Coir is available in a mindboggling range, from live-in-style products to geotextiles and garden articles. With the green waves riding high, definitely coir is making a lifestyle fashion statement as it is ecofriendly, durable and affordable. Coir is a bi-product of coconut.

Coconut rooted its presence from the Vedic period itself in India. Valmiki had given references about coconut in Ramayana. Marcopolo, the famous traveler called coconut as ‘Indian nut’. As per studies historians argue coconut cultivation started in Kerala after the arrival of Portuguese.

Ropes and cordages made from coconut fibres were in use from centuries ago. Indian navigators used coir as ship’s cables and for riggers even during ancient times. The first coir industry was recorded to be in U.K, and first coir factory 264 ANCHOR INDIA coir

in India, in Alleppey of Kerala. As per records 1859 is the year when an Alleppey factory started producing coir, coir mats, mattresses, floor matting etc. The wide sandy beaches of Kerala on the west to the Western Ghats are glorified with the presence of coconut. This tree which belongs to the Palmacea family with long slender pinnate leaves is known as ‘Kalpavriksha’. From the top to bottom this tree is used for various purposes. Name of the state Kerala itself means the Land of Keras (coconut trees). Husk of the coconut is used to make coir. In olden days this husk was thrown away as a waste or used as a fuel. Later this waste husk became the hero of Kerala’s economy. India accounts for more than two-thirds of the world production of coir and coir products. Developing world gives more importance to this Industry and 90% of the production is shared by India and Sri Lanka. Out of this 60 % of the production is mainly from Kerala, especially Alleppey district. Costal areas of Alleppey and Quilon are the major producers of coir among which Alleppey can be considered as the nerve of coir industry. Over millions of people are employed in this cottage industry which is the largest traditional Industry of Kerala. Both men and women are employed in this industry. Women are mainly involved in the yarn spinning sector and the men in the product weaving sector. Most of the families in Alleppey District earn their livelihood through the coir industry. A journey through the Alleppey district will explain the power of coir in this area. This district itself is blessed with a mind blowing natural scenic beauty with a lot of lakes, ponds, inter-linked canals. All these environmental blessings express that this coir industry is especially meant for the Alleppey people, though they promote tourism also to maximize the exploration of the natural treasures blessed by the God. Presence of coir products can be seen everywhere with great importance. Coir ropes to coir mattress, various ranges of products are now produced by coir industry. Coir ropes are used in agricultural sector to

industrial sector, ranging from different strength to measures, thickness to length. Majority of the families in Alleppey earn their livelihood by producing handmade coir.

Government gives full support to this sector by helping to form societies and marketing federations etc. Coir mats are made very beautifully and used in houses, vehicles, commercial concerns etc. Varieties of designed doormats are available in the market. Car mats for all types of vehicles are produced at par with the production of new generation vehicles. Coir mattresses are supposed to be the best for health conditions. Coir net cots were used in Kerala from very ancient period onwards. The Coir mattresses compete with the latest sponge mattresses in quality and price. So many handicraft products are also made of coir. Colorful, attractive antique looking products made of coir attract not only Indians but also tourists from foreign countries. Attraction for coir products started many years back. Coir products attract export business in its new fashion than from the olden style. Now all the coir products are exported and our country earns a good amount of foring exchange from this. The traditional values of our state also are connected with every functions and festivals we celebrate. The bio-factor in this industry is very important as the waste has been converted to such an economically valuable product. The pith and dust, removed after taking the fibres for coir production are biodegradable and believed to be useless. Now this also is used for mulching, soil treatment and as a hydroponics growth medium.

Researches and new innovations are coming up from the coir sector in many ways. Rubberized coir products also now get an attraction and importance in the market. Small to big emporiums, highway side shops to coir show rooms in the state shows the importance of coir in Kerala.

The Coir Board The Coir Board was set up under the Coir Industry Act, 1953 by the Government of India, for the overall sustainable development of the Coir industry in India. The functions 266 ANCHOR INDIA coir

of the Board as laid down under the Act include undertaking, assisting and encouraging scientific, technological and economic research, modernization, quality improvement, human resource development, market promotion and welfare of all those who are engaged in this industry. With the concerted efforts of the Coir Board and the State Governments concerned, the production of coir fiber in the major coconut producing States have been making a steady progress during the past three decades. In the wake of globalization and liberalization, the Board has assumed the role of a promoter and facilitator rather than that of a regulator.

The industrial development activities undertaken by the Coir Board confines mainly to the following. Strategic interventions, Modernisation, Research and Development, Technology Up gradation, Market Promotion, Human Resource Development, Rural Employment Generation, Welfare Measures, IT Enabled Support Services, Women Empowerment and Investment Promotion and Facilitation of Credit Flow. Coir Board over the plan periods has been evolving and implementing several innovative plan schemes for the overall development of coir industry.

Modernisation efforts are aimed towards improvement in productivity, enhancement in quality, elimination of drudgery in operation, product development, machinery development, evolving of environment friendly technology etc. Innovative R&D on coir are carried out by the Board through the two research institutes, the Central Coir Research Institute, Kalavoor and Central Institute of Coir Technology, Bangalore. The Central Coir Research Institute, Alleppey was established in 1959 and the Central Institute of Coir Technology, Bangalore in 1980. Whereas CCRI, Kalavoor concentrates on research concerning both the white and brown fibre sectors, CICT, Bangalore confines to the brown fibre sector. For the coming years, the Board has lined up a host of promotional activities. Product based marketing missions will be sent to selected potential

markets abroad besides undertaking generic publicity through selected trade magazines. Participation in more international exhibitions is another area for pushing exports. The exporters are encouraged for better utilization of provisions under the Export Market Development Assistance Scheme. This helps to boost existing markets as well as exploring new ones. The results of the effort made by the Board had seen record achievements in export and domestic markets during 201011 onwards. The Coir and Coir Products are exported to about 111 countries all over the world. Major coir importing countries are Republic of China, USA, Netherlands, UK, South Korea, Italy, Spain, Australia, Germany, France, Canada etc. The activities of the Board for Export Market Promotion include participation in international exhibitions, Buyer Seller Meets, organizing delegations, participation in seminars & conferences, publicity abroad, providing assistance under Export Market Development Assistance Scheme, presentation of Coir Industry Awards etc. Besides, the Board facilitates the exporting community on various trade related matters including availing the benefits under various schemes like Foreign Trade Policy, Duty Draw Back Scheme of the Govt. of India, Registration as Exporter etc. Prime Minister employment generation programme in Coir Sector. A scheme for providing financial assistance to set up new enterprises in Coir Sector. PMEGP is a credit linked subsidy scheme. The scheme is implemented by Khadi and V illage Industries Commission (KVIC) functioning as the nodal agency at the national level.

Coir Board is identified as an agency for implementing the scheme in Coir Sector. The maximum cost of the project/ unit admissible in manufacturing sector is Rs.25 lakhs and in the business/service sector, it is Rs.10 lakhs. In the General category the beneficiary’s contribution will be 10% of the project cost. The rate of subsidy in the urban sector will be 15% while in the rural sector it will be 25%. In the 268 ANCHOR INDIA coir

Special Category (including SC/ST/OBC/Minorities/Women, Ex-servicemen, Physically handicapped, NER, Hill and Border areas etc., the beneficiary’s contribution will be 05%. The rate of subsidy in the urban sector will be 25% and 35% in the rural sector. The balance amount of the total project cost will be provided by the banks in the form of term loan. An individual, above 18 years of age. At least VIII standard pass for projects costing above Rs.10 lakh in the manufacturing sector and above Rs.5 lakh in the business/service sector. Only new projects are considered for assistance under PMEGP. Self Help Groups (including those belonging to BPL provided that they have not availed benefits under any other Scheme), Instructions registered under Societies Registration Act, 1860; Production Cooperative Societies, and Charitable Trusts are also eligible.

Existing Units (under PMRY, REGP or any other scheme of Government of India or State Government) and the units that have already availed Government Subsidy under any other scheme of Government of India or State Government are NOT eligible. SFURTI (Scheme of Fund for Regeneration of Traditional Industries) aims to make traditional industries more productive and competitive and to facilitate their sustainable development with all its existing components like replacement of equipments, setting up of common facility Centers, support for development of new products, designs, packaging, market promotion, capacity building activities etc. The Board has successfully implemented 25 coir clusters during the 1st phase and has started implementation in 20 coir clusters during the 2nd phase. These clusters are from various coir producing states viz. Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Orissa, Gujarat, Goa, West Bengal, North East Region, A&N Islands and Lakshadweep. For more information: Coir Board, M G Road, Kochi - 682 016, Tel: +91 484 2351900, Fax: +91 484 2370034, Toll free: 1800 425 9091, Email: info@coirboard.org, Web: www.coirboard.gov.in