YOUR AUDIENCE IS HERE.
2012 Media Kit Your Industrial Marketplace Resource
www.globalspecmedia.com
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TABLE OF CONTENTS
CONTENTS
Introduction 3
GlobalSpec Demographic Profile 4
Digital Media Solutions 5
E-Newsletter Advertising 6
Catalogs & Directories 7
Banner Ad Network 8
Billboards & Banners 9
Online Events 10
Custom Webinars 11
Why GlobalSpec 12
Let us help you connect with your audience of engineering, manufacturing, industrial, technical and scientific professionals.
Contact GlobalSpec today: Email sales@globalspec.com Visit www.globalspecmedia.com Call 800.261.2052 | 518.880.0200
www.globalspecmedia.com
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YOUR AUDIENCE IS HERE
Spend less time marketing your business and more time growing it. GlobalSpec is the leader in digital media solutions for companies in the
“ Within two months, I became
manufacturing and industrial sector, with the knowledge and expertise to help you
a believer in GlobalSpec.
reach your marketing goals. We deliver both the target audience and the custom
Fully 80% of our new business
media solutions you need to drive awareness, demand, engagement—and sales.
accounts are a result
• C onnect with your target audience of engineering, manufacturing,
industrial, technical and scientific professionals
of GlobalSpec” — Lori Logan Marketing Manager DEPRAG, Inc.
• E ngage them with targeted digital media solutions, including e-newsletters,
banner ads, online events, webinars, and catalogs & directories
• Review your campaign performance in real time with our comprehensive
measurement tools
• G et the dedicated customer care you need to get the most out of your
GlobalSpec program and maximize your investment
7,000,000 7,000,000 93% 93%
80% 80% Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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GLOBALSPEC DEMOGRAPHIC PROFILE
Reach the right audience. Yours. USERS BY TOP INDUSTRY SEGMENTS General Manufacturing Engineering/Tech Design Services Electronics Consumer Products/Electronics Computers, Systems & Peripherals Semiconductor & Electronic Components
Automotive Industrial Machinery/Tools & Equipment Education/Research Institutions Aerospace & Defense Oil & Gas Utilities/Energy Chemicals, Plastics & Rubber Instrumentation & Controls Food & Beverage Agriculture/Forestry Fabricated Metals Medical Equipment/Instrumentation Communications - Datacom/Telecom/Wireless/Network Government HVAC, Fire Control, Safety Transportation Building & Construction Biotechnology/Pharmaceuticals Paper, Printing & Textiles Packaging Machinery
987,000+ 792,000+ 537,000+ 231,000+ 166,000+ 140,000+
500,000+ 445,000+ 363,000+ 355,000+ 345,000+ 310,000+ 234,000+ 205,000+ 202,000+ 199,000+ 199,000+ 190,000+ 188,000+ 177,000+ 167,000+ 165,000+ 140,000+ 127,000+ 114,000+ 59,000+
JOB FUNCTION Engineering design consulting process/production project management other
General Corporate/Management Manufacturing Technical/Support/Services Purchasing Maintenance Facilities Mgmt Research & Development Other
3,486,000+ 1,421,000+ 630,000+ 420,000+ 245,000+ 770,000+
910,000+ 560,000+ 560,000+ 455,000+ 420,000+ 420,000+ 189,000+
REGISTERED USERS BY REGION North America Asia Europe South America Australia/Oceania Africa
4,410,000+ 1,050,000+ 980,000+ 280,000+ 140,000+ 140,000+
ROLE GLOBALSPEC USERS PLAY IN THE PURCHASING OF COMPONENTS, EQUIPMENT AND SERVICES 26% 6% 34% 27% 7%
Make purchases directly Approve requisitions Specify purchases Evaluate or recommend purchases Not involved in purchasing process 93% of users are involved in the purchasing of components, equipment and services
ANNUAL AMOUNT OF COMPONENT, EQUIPMENT AND SERVICE SPENDING GlobalSpec User Influence More than $200,000 $100,001-$200,000 $50,001-$100,000 $10,000-$50,000 Less than $10,000 None
25% 15% 18% 22% 15% 5%
58% of users influence $50,000 or more in spending; 40% influence more than $100,000
SIZE OF ORGANIZATION Under 100 employees 100-500 employees 501-1000 employees 1001-5000 employees More than 5000 employees
36% 19% 8% 14% 23%
SITE STATISTICS Average work experience of registered users is 15-19 years
www.globalspecmedia.com
Registered Users (Unduplicated)
7,000,000
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DIGITAL MEDIA SOLUTIONS
Put our media to work for you. GlobalSpec offers high-performance digital media solutions that drive awareness, demand and engagement—and have a measurable influence
“ We’re in a highly competitive market.
over the millions of important decision makers in your industry.
We can move faster and smarter,
These include:
thanks to GlobalSpec.”
INBOX E-newsletter advertising delivers branded messaging to your target audience—and qualified traffic to your website. Over 70 highly targeted, industry-specific newsletters to choose from.
— Martin Gordinier Chief Operating Officer Gurley Precision Instruments, Inc.
DESKTOP Catalog and directory programs put your products and services in front of the right customers, based on the specifications they need.
NETWORK Targeted banner advertising and the GlobalSpec Ad Network provide tremendous brand exposure without wasted impressions.
REAL-TIME ENGAGEMENT Online events and custom webinars allow for you to engage directly with qualified prospects from the convenience of your desktop.
And because accountability is the key to marketing successfully, GlobalSpec provides detailed analytics on the reach and results generated from each solution or campaign.
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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E-NEWSLETTER ADVERTISING
Targeted e-newsletters drive action. With GlobalSpec, you can target the very professionals you want to reach via their inboxes. Our 70+ e-newsletter titles focus on specific industry segments and products, and give you access to a highly engaged audience of decision makers who use them as a key resource during all stages of their buying process. Each e-newsletter features rich editorial content, including industry trends and events, the latest research, innovative technology, product news and career information. GlobalSpec’s e-newsletters deliver proven performance:
• Delivery rates exceed 98%
• 95% of subscribers are registered users
on GlobalSpec.com
• M ore than 60% of subscribers read our
e-newsletters upon receipt With a highly targeted selection of e-newsletters, you can reach the right audience efficiently and effectively.
• E -newsletters are delivered directly to your
audience’s email inbox
• O nline format allows your message to drive
customers directly to your company’s website
• C ustomized reporting lets you gauge the success
of your e-newsletter program
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
E-NEWSLETTERS FROM GLOBALSPEC: (Click to see Demographic Profiles)
-
Acoustics & Audio Technology Aerospace Technology Alternative & Renewable Energy Appliance Technology Automotive Technology Batteries & Fuel Cells Building & Design Chemical Manufacturing Coatings & Surface Engineering Components for RF & Microwave* Construction Tools & Equipment Data Acquisition Defense & Security Technology Design & Analysis Software Display Technologies Drives Electric & Hybrid Vehicle Technology Electrical Components Electronic Components Electronic Device Design* Electronic Product Design Electronic Test Equipment Embedded Computers & Networks* Engineering Management Environmental Technology Fastening, Joining & Assembly Food & Beverage Technology Healthcare Engineering HVAC Hydraulics Industrial Automation Industrial Energy Management Industrial MRO Industrial Processing Equipment Lab Equipment Light & Laser Machine Safety Technology* Machine Tools & Metal Working M aterial Handling & Supply Chain Technology Materials Solutions Mechanical Components Mechanical Power Transmission Medical Equipment Design Military & High-Reliability Electronics* Military Robotics Motion Control Components Motors Nano Technology Networking & Communications Oil & Gas Technology Packaging & Labeling Personal Safety Solutions* Plant & Facilities Engineering Plastics & Resins Plastics Fabrication Pneumatics Portable Diagnostics Power Generation & Distribution Power Supplies & Devices* Pump Technology Quality, Test & Measurement Robotics Systems Scientific Instruments Semiconductor & MEMS Fabrication Sensors & Switches Shock, Vibration & Noise Solar Energy Systems* Specs & Techs (weekly) Technology in Motion* Transforming to Smart Grid Valve Technology Water & Wastewater Systems Wind Turbine Technology* Wire & Cable Technology Wireless Technology
*Special Editions
www.globalspecmedia.com
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CATALOGS & DIRECTORIES
Unparalleled reach. Targeted results. GlobalSpec is the industrial community’s preferred resource for sourcing and specifying the products and services you offer. And our catalog and directory programs are specifically designed to maximize your exposure to those buyers. ONLINE SEARCHABLE CATALOG PROGRAM This comprehensive program connects you with new customers who are actively searching for your products and services, and includes:
•
Searchable catalogs by product specifications
•
Product announcements
•
Top priority category ranking
•
24/7 online reporting and lead management
•
Company profile
PREFERRED DIRECTORY PROGRAM Establish a continual and pervasive presence online that generates qualified inquiries. This program also offers enhanced search results ranking and a host of other options that provide valuable information to your prospects.
FEATURES Site Ranking Company Profile Table of Contents/Catalog Tab Bold Directory Listing Product Announcements Detailed Contacts and Inquiries Links to Technical Articles, Distributors, Locations News Videos & Social Media Real-Time Reporting and Optimization Product Area Banners Catalog Searchable by Specification
CATALOG
DIRECTORY
1 2 X X X X X X 25 10 X X X X X X X X X X X X
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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BANNER AD NETWORK
The GlobalSpec Ad Network saves time and delivers big. Deliver your message to a broad, yet specialized, audience across many sites. By
“ You could easily go broke advertising
participating in our Ad Network, you can extend your visibility across 200 relevant sites—
in the trade publications for all the
and receive millions of targeted impressions each month—all with the ease of a
different industries that use our
single media buy. Additional benefits include:
products. But with GlobalSpec, we’re
• Attractive CPM rates
• F lexible ad formats and sizes, including
rich media and video
reaching every market imaginable.”
— Jerry Allred General Sales Manager GGl, Inc.
• Comprehensive campaign management,
optimization and reporting
• G eo-targeting and native language
translation opportunities available Run your campaign across our entire network, or select from one of the many channels available:
• Aerospace & Defense
• Agriculture
• Automotive
• Buildings, Architecture & Construction
• Chemicals
• Electronics
• Energy – Alternative & Renewable
• Energy – Oil & Gas
• Engineering – General
• Engineering Software & Hardware
• Manufacturing
• Material Handling
• Medical
• Pharmaceutical
• Research & Development
• Test & Measurement
Or, if your focus is the Electronics Ad Network, you can also take advantage of our Datasheet Promoter feature—and achieve 5x the click-through rate of standard banner ad placements.
www.globalspecmedia.com
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
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BILLBOARDS & BANNERS
Brand building billboard and banner ad solutions. GlobalSpec offers a variety of billboard and banner advertising solutions that put your products and services in front of the right audience. PRODUCT ANNOUNCEMENT BILLBOARD PROGRAM GlobalSpec Product Announcements are six-month cost-effective banner programs that get in front of your audience and generates sales opportunities:
• A ppear prominently on relevant search results pages on GlobalSpec.com
• A nnounce new product/service launches or relaunches
• P ush products or services that are major revenue generators
• B oost sales of slower-moving products
• A mplify product branding
• G enerate qualified opportunities
• M ove overstock
• R each new markets and prospects
Ads appear prominently on relevant GlobalSpec.com search results pages—and link to a full-page advertisement promoting your product or service. Once there, customers can request a quote, view product details, visit your website or send you email. Best of all, because GlobalSpec’s audience is registered with us, every click-through gives you access to detailed contact information—who it is, their area of interest, how they want to be contacted and more. PRODUCT AND SERVICE CATEGORY BANNERS Whether your goal is to build brand or drive competitive advantage, Product and Service Category Banners are designed to provide the broad reach you need. Appearing at the top of key category and product pages on GlobalSpec.com, they can link to your website or product information in your GlobalSpec searchable catalog.
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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ONLINE EVENTS
Real-time networking and contact opportunities. Similar to the physical environment of a conference or trade show, GlobalSpec Online Trade Shows + Events are live, day-long events that bring together your
GLOBALSPEC ONLINE EVENTS
manufacturing, scientific, engineering or industrial audience—all from the
- Aerospace Technology
(Click to see Online Events)
- Supporting Organization: SAE International
convenience of their desktop. As an exhibitor, this allows you to:
• Generate highly qualified inquiries via one-on-one
- Alternative & Renewable Energy - A utomotive & Transportation Technology - Supporting Organization: SAE International
interactions at your booth
• Network, build relationships and share product
and technical knowledge
• Gain extensive brand exposure before, during and up
to 90 days after the event
• Connect with audiences who may be unable to attend
traditional events due to workload or budget constraints
• D emonstrate your thought leadership position in the
industrial marketplace
- Defense & Security Technology - E lectronic Components & Product Design - I ndustrial Automation & Robotic Systems - Industrial Processing - Machine Tools & Metal Working - M aterial Handling & Supply Chain Technology - Medical Equipment Design - Oil & Gas Technology - Plant & Facilities Engineering
INNOVATIVE AND MEASURABLE GlobalSpec Online Trade Shows + Events offer a cost-effective way to reach your target audience. Simulating the look and feel of an educational conference and trade show, these live events run for a full day and remain available for 90 days on-demand.
- Sponsoring Organization: SMRP
- P ower Generation & Distribution Equipment
- Supporting Organization: ASME
- Quality, Test & Measurement - Solar Energy - Water Quality & Water Reclamation
ENGAGE WITH YOUR AUDIENCE
- Wind Energy Technology
Influential decision makers from the engineering, manufacturing and industrial communities gather online in real time to interact with exhibitors, attend educational sessions and enjoy other benefits. Many of them are not reachable any other way.
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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CUSTOM WEBINARS
Webinars that educate, inform and influence. GlobalSpec custom webinars are a timely and engaging way to reach a captive audience with the information you want to share.
•
Showcase new products and emerging technologies
•
Provide education and training
•
Share product demonstrations or manufacturing processes
•
Promote successful case studies
•
Demonstrate thought leadership
GlobalSpec provides the qualified attendees and manages the entire program for you:
• P romotion of your webinar (via email invitations, e-newsletter and product alerts, banner ad
promotions on GlobalSpec.com, etc.)
•
Audience registration and attendee tracking
•
Webinar registrant and attendee reporting, both for the live day event and for 90 days on-demand
•
Live day rehearsal and review of webinar platform functionality
•
DVD of final presentation (in video) for use on corporate website, YouTube, etc.
GlobalSpec will help you plan a custom webinar that maximizes your results and generates strong interest in your company, products and services. WEBINAR FORMATS All webinars may include the opportunity to conduct polls, surveys, and a live or mock Q&A session at the conclusion of the presentation (available with Formats 1 and 3).
•
FORMAT 1: Prerecorded audio synced to PowerPoint slides
•
FORMAT 2: Prerecorded video presentation synced to PowerPoint slides
• F ORMAT 3: Prerecorded video presentation with PowerPoint slides integrated and edited in with video.
(Incorporating the PowerPoint into the video presentation ensures the key components remain together for ease of reuse on YouTube or your website.)
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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WHY GLOBALSPEC
Committed to your success. It’s not enough to deliver the right audience and digital media strategies that allow you to grow your business. GlobalSpec also understands the need for dedicated support to ensure your success in today’s competitive online landscape.
CUSTOMIZED MARKETING PROGRAMS GlobalSpec gives you more great ways to reach the right audience at every point in the buy cycle. And we customize these plans to reflect your specific business objectives.
DEDICATED CUSTOMER SUPPORT Your GlobalSpec customer care team will help you get started and handle all the details. We keep it simple so you can quickly benefit from increased visibility and reach across a variety of innovative branding, awareness and engagement solutions.
REAL-TIME REPORTING AND OPTIMIZATION GlobalSpec’s comprehensive measurement tools allow you to review your campaign performance in real time. Using our reporting dashboard, you can access up-to-date information about your channels, contacts and inquiries, and traffic to your website—then adjust your program to achieve the maximum ROI.
Get started today. Call 800.261.2052 or email us at sales@globalspec.com
www.globalspecmedia.com
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For more information about GlobalSpec: Email sales@globalspec.com Visit
www.globalspecmedia.com
Call
800.261.2052 | 518.880.0200
Fax
518.880.0250
30 Tech Valley Drive | Suite 102 | East Greenbush, NY 12061
DI G I TAL MEDI A
Š 2012 GlobalSpec. All rights reserved. GlobalSpec, the GlobalSpec logo, SpecSearch, AdEngine, and The Engineering Web are registered trademarks of GlobalSpec, Inc.
www.globalspecmedia.com
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