THE TREND EDIT
AW 23/24
CONTEMPORARY MENSWEAR
This season, emerging trends act as a rebellion to fashion’s status quo. We have partnered with Fashion Snoops on this season’s AW 23/24 trend program. Here, we break down three of the contemporary menswear trends that you can shop at PROJECT Las Vegas.
Jack & Jones
CAT WWR
In recovery from the pandemic, consumers rebel against “hustle and bustle,” and choose “slow living” instead. Nostalgic materials and patterns combined with comfortable, yet elevated silhouettes help consumers reconnect with nature and themselves. “The good old days” are celebrated but also reimagined via the fusion of artisanal craftsmanship with gender-fuid motifs. Look for leisure wear (ideal for nature-infused travel or relaxing at home) in soothing colors and soft materials like engineered knits and novelty wools as well as garden-inspired hues in heritage quilting and foral patterns.
Ben Sherman
poetic
Psycho Bunny Onia
poetic
RAGA MAN Krost
paradox
As a response to the uncertainty of today’s world, consumers are taking back control of their own narratives by getting playful with their personal styles through surrealist-inspired lettering, pattern, and material combination. It’s all about contrast – think: “tailored-activewear” and “luxury-utility.” Glasses, shoes, and bags go unconventionally boxy. When it comes to apparel, look for pieces that infuse an essence of adventure into formal and work wear like tailored apparel made from activewear materials like refectives and performance shells plus puffer jackets with a twist.
Sixth June
The Rad Black Kids
paradox
G.H. Bass
Toboggan Canada
Breda
mystic
Wearing black is back but with a whimsical twist – think: naturally dyed fabrics, unique tailoring, and edgy adornments like tension straps. Midnight tones takeover, offering alternatives to black which you can see introduced via dyed fabrics and knits creating shadowy effects. Dipped textures, embellished shredding, and metallic yarns and coatings add a magical twist to this moody every day urban aesthetic.
Hudson Jeans
Inimigo
EyEkons nEvEr diE Sacrabeus sacer
mystic
Jack & Jones
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