Experiences to shareÂ
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Media kit 2019
infotogo.mx
trends
LUXURY TRAVELER 2019
reasons to travel
1. Motivation: the influence of social media is more present this year. They drive the desire of travelers to look for captivating landscapes and the best time of day to capture images. Photo sessions to create worthy Instagram content, including the reproduction of shots they admired online. 2. Transportation: when traveling by plane, airlines with state-of-theart business and first class cabins are a favorite; as well as VIP services already on land. The arrival at the airport by helicopter is a growing request. 3. Accommodation: experiential travelers who have seen everything are looking forward to unconventional stays. Tree houses, a monastery, an igloo, luxury camping and even a bubble nested in nature to contemplate the stars. 4. Recreation: travelers seek to explore their passions through experiences from their wish list.
+ Explore new destinations + Cross a wish list + Authentic experiences + Rest and relaxation + Spend time or reconnect with your loved ones
Visits to attractions, stores or stadiums before or after the opening. Experiences with local public figures. 5. Conservation: visits to animal protection facilities or observation of animals in the wild, concerned with animal welfare, want to ensure that interactions are sustainable. Whale watching, interaction with animals in their natural habitat or sledding by dogs. 17% of the population in Mexico is NSE AB and C +
TRAVEL TRENDS FOR 2019 1.
Multi-generational family trips
6.
Travel with immediate family
2.
Adventure travel
7.
Food and wine trips
3.
River cruises
8.
Cultural immersion
4.
Luxury cruises
9.
Authenticity
5.
Celebration trip
10. Tours (guided or private)
Media kit 2019
Virtuoso Luxe Report 2019
infotogo.mx
topics
with information from: INEGI, booking.com, Stay One Degree, BC Provino Committee
COUPLES
PET FRIENDLY
WINE
GASTRONOMY
58% of Mexicans live as a couple and it is the 1st travel motivation
57% of Mexicans have a pet, 87% are dogs
Wine consumption per capita in Mexico has increased by 30%
33% of travelers look for local markets or culinary courses
ACCOMMODATION
TIPS
CARS
SPORTS
One of the trends of 2019 is the unconventional stay
60% of travelers made a publication on their social media in 2018
70% value travel more than any possession material
Following a team has become a reason to plan vacations
SOCIAL MEDIA
INTERVIEWS
FASHION
TECHNOLOGY
50% of Mexicans decide where they will travel based on Instagram
Tourism activity represents 8.8% GDP in Mexico
43% pack with the idea of looking good in their social media photos
72% of travelers search that a single app allows them to plan and book
Media kit 2019
infotogo.mx
us
OUR HISTORY We have been a couple for 25 years, since then we look together the best experiences in the world. We travel sharing what we eat, drink and live. We recommend and share only the best products, brands, services and places that we fully trust, with a good reputation, quality and safety. We are always looking for up-to-date trends: travel, gastronomy, wines, fashion and technology. We also share our love for animals. We are looking for places where they accept our “perrhija� Kandy, to live all together, great experiences. We are worried about global warming and we do our bit to save our home: the earth. Whenever we have an experience, we share everything we live in our social media looking to reach more people to know the most secret wonders that each destination of our planet has. Reasons why Info To Go born, more than a magazine, a travel guide with secret places of each destination. What and where to eat, the unforgettable, activities in couple, extreme sports and not so much, pet friendly places, how to get there, but above all the newest and secret that every corner of the planet offers.
Media kit 2019
infotogo.mx
us
Zadig Velasco, coeditor, marketer and creative profession. Lover of extreme sports and cars; also love red wines, meat and urban food, although I also love trying new flavors. I look for bars that frequent by locals and if they are warm, friendly and sociable people, I will never want to leave. I enjoy destinations that always have activities, it does not matter if they are metropolises or rural areas. I love and respect animals.
@monche24 @Moncha
Kandy Velasco, collaborator of the magazine; I am a 5 year old dog, mix of chihuahua and pinscher, adopted by the coeditors, my parents. I write pet friendly articles about tips to care (mainly) the dogs. My biggest wish: no more street dogs. I also look for restaurants or shopping centers where they allow us to have a good time with those who consider themselves our parents. @kandyconse
@zadig.velasco @zadigclic
Montserrat Guzmán, coeditor, I’m a marketer by profession but I’m a creative by conviction. Since I was a little girl, I love nature, animals, fashion and outdoor relaxation. I enjoy wines, more reds than whites and if they are crianza or reserves are much better. I love lobster, sushi and pasta. In our trips, I look for spas to have extrasensory experiences and not so extreme sports. I make sure that in the facilities where the animals are involved, they are happy and well treated. I look for places that accept pets in the world and I wonder why in some places they do not let our best friends enter.
Lili RBriones, I’m correction of style. Proudly UNAM. I like to look for the history and the artistic creations of nature and of the human being, I find them in every step I take and in the places I visit. I love the adrenaline of live rock, I enjoy museums as multi-faceted places and at the same time temples of peace and I consider Mexican food as a huge world treasure. @lirbriones
Media kit 2019
infotogo.mx
target s.e.l.
A / B 55% C+ 45%
ages
52%
48%
18 - 24 12% 25 - 34 42% 35 - 44 41% +45 5%
•
Travelers and adventurers looking for authentic experiences, explore new destinations in a different way with a previous wish list. Nature and animal lovers, look for sustainable destinations and want to be witnesses that facilities that involve animals, do not suffer abuse.
•
Mainly of AB socioeconomic level and having their basic needs covered, trips are something they do many times a year; domestic and international destinations.
•
98% of the homes in this level have fixed internet service in the home, that’s why their trips are mainly reserved and bought through this way via laptop, mobile phones or tablets. •
They are very active in social media that their main means of finding your next trip. • They are lovers of technology and fashion. Always updated in trends of new destinations, travel articles, sports and articles to obtain the best shots, they are lovers of photography. • They invest in everything that reflects their lifestyle and what makes them enjoy it to the fullest. • Increasingly aware of global warming, they seek that in their trips they can do their bit to make something positive to the environment, as well as take home a new skill.
Media kit 2019
infotogo.mx
reach
+ monthly impacts flw: followers er: engagement rate ti: interaction rate Information: Google Analytics, Metricol
FB
IG
TW
6.7k flw 9.5% er 1.8% ti
2.5k flw 5.7% er 2.7% ti
290 flw 0.4% er 0.5% ti
+12k
+0.9k
Montse GuzmĂĄn 416 flw Zadig Velasco 237 flw
page viewed: unique visitors: visit duration:
3%
tablet
29%
desktop
+112k
YT
+62k
01:52 68%
+3.4k 468 flw
+9k
+9k
+7.4k
+0.3k
PT
issuu
2.1k flw 1.9k flw
+6.3k
299 flw 204 flw
+10.2k
mobile
First edition Info To Go: april 2016
bimonthly circulation: 5,000 pass along: 5 total audience: 25,000 We are in strategic places and neighborhoods to reach our site: Condesa, Polanco, SatĂŠlite, Zona Rosa, Rome, Interlomas, Santa Fe.
+150,000* MONTHLY TOTAL
* included e-mail
Media kit 2019
infotogo.mx
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g sprin d n a ntic romainations s a child t a des ebrate : l ary u r to ce for mom ations feb n d an desti r e m d : il sum for da & wine e world apr h t d t s n e and a harv : ape exico enture s e r g n M v ju on from aline, ad estinati : d t n us adre autumn mas and aug s t and , chris ination st er: er b o wint year de ies oct w e cop : n 0 r 0 e 0 , s* 5 emb opie thly c n dec 0 o im ,50 ency: b ution: 2
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Media kit 2019
infotogo.mx
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leaderboard top 728x90 request price
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PAID CONTENT
each publication monthly
number of publications
publication in infotogo.mx
publication in all social media
total investment
1 26
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Media kit 2019
infotogo.mx
Every week we send emails in english an spanish with digital content to our database. With a monthly average of 35% of opening in the emails and 15% of clicks. • 498 Federal Deputies • 127 Federal Senators • 580 representatives of the tourism industry of the private and governmental sector of Mexico and the world • 6,500 social media followers
+7,700
TOTAL READERS
monthly investment (4 emails)
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Media kit 2019
#experienciasparacompartir #vivelaexperiencia infotogo.mx
revista@infotogo.mx infotogomagazine@gmail.com Tel. +1(52) 55 8757 7126 Mob. +1(55) 7397 6920 www.infotogo.mx
