คิดCreative Thailand ปีที่ 3 ฉบับที่ 5

COPPER 40%

ALUMINIUM 35%

ณและตลอดไป วันนี้ DESIGNS FOR A SUSTAINABLE FUTURE

PAPER 50%

PLASTIC 30% TCDC, 6th Fl., The Emporium, 10.30 – 21.00 (Closed Mondays)

โทร. (66) 2 664 8448

#213, 214

www.tcdc.or.th www.britishcouncil.or.th/EFN

เขาชมฟรี Free admission จัดโดย บริติช เคานซิล รวมกับ ศูนยสรางสรรคงานออกแบบ

A British Council exhibition in collaboration with Thailand Creative & Design Center (TCDC)

จัดโดย

Presented by

ผูสนับสนุนหลัก

Main Sponsor

รวมโดย

Contributing Partners

ZIN INC C 30%

STEEL 40%

ศูนยสรางสรรคงานออกแบบ ชั้น 6 ดิ เอ็มโพเรียม 10.30 – 21.00 (ปดวันจันทร)

There's always room for dessert.

CW9WgI T*_LCOLlTMES<%O*MIT; ;VE;TC

สารบัญ The Subject

6

The Object

7

Creative Source

8

Sweet Synergy

Pierre Herme'(

Featured Book/ Book/ Database/ DVD

Matter

Japanese Packaging Design

Classic Item Cupcake

10 11

Cover Story

12

Insight

21

Creative Enterpreneur

22

Creative City

24

The Creative

28

Creative Will

33

We love sweets

กับดักไขมันต่ำ

W by หวานละมุน

เพชรบุร… ี เมืองขนมหวาน

โนริยูกิ เมียวจิน

Hershey: It's time to raise the bar

บรรณาธิการอำนวยการ l อภิสิทธิ์ ไลสัตรูไกล ที่ปรึกษา l กิตติรัตน ปติพานิช, ชมพูนุท วีรกิตติ, พิชิต วีรังคบุตร, กนกพร เกียรติศักดิ์, วราภรณ วศินสังวร, จรินทรทิพย ลียะวณิช บรรณาธิการบริหาร l ศุภมาศ พะหุโล ผูชวยบรรณาธิการ l พัชรินทร พัฒนาบุญไพบูลย กองบรรณาธิการ l ศิริอร หริ่มปราณี, มนฑิณี ยงวิกุล เลอชาติ ธรรมธีรเสถียร, กริยา บิลยะลา เลขากองบรรณาธิการ l กมลกานต โกศลกาญจน บรรณาธิการศิลปกรรม l พจน องคทวีเกียรติ, ดุษฎี มุทุกันต, ณรัติ สุริยง ณ อยุธยา นักศึกษาฝกงาน l ภูริวัต บุญนัก จัดทำโดย l ศูนยสรางสรรคงานออกแบบ (TCDC) ชั้น 24 อาคารเอ็มโพเรียมทาวเวอร 622 สุขุมวิท 24 แขวงคลองตัน เขตคลองเตย กรุงเทพมหานคร 10110 โทร. 02 664 7667 แฟกซ. 02 664 7670 ติดตอลงโฆษณาไดที่ sale@tcdc.or.th พิมพที่ l บริษัท ทูโฟร พริ้นติ้ง จำกัด โทร. 02 416 7300 แฟกซ. 02 416 7320 จำนวน 50,000 เลม นิตยสารฉบับนี้ใชหมึกพิมพจากน้ำมันถั่วเหลืองที่ไมเปนอันตรายตอสุขภาพ ทั้งยังเปนมิตรตอสิ่งแวดลอม และที่สำคัญคือ เปนผลผลิตจากความคิดของผูประกอบการไทย จัดทำภายใตโครงการ “Creative Thailand สรางเศรษฐกิจไทยดวยความคิดสรางสรรค” โดยศูนยสรางสรรคงานออกแบบ สำนักงานบริหารและพัฒนาองคความรู (องคการมหาชน) ซึ่งมีเปาหมายในการเผยแพรความรูเกี่ยวกับเศรษฐกิจสรางสรรค (Creative Economy) และผลักดันการใชความคิดสรางสรรคในการขับเคลื่อนเศรษฐกิจไทย อนุญาตใหใชไดตามสัญญาอนุญาตครีเอทีฟคอมมอนส แสดงที่มา-ไมใชเพื่อการคา-อนุญาตแบบเดียวกัน 3.0 ประเทศไทย

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พบกับนิตยสาร Creative Thailand

ทุกสัปดาหแรกของเดือน ที่ TCDC รานหนังสือ หองสมุด อาคารสำนักงาน และรานกาแฟใกลบาน ในเขตกรุงเทพฯ และปริมณฑล จังหวัดเชียงใหม หัวหิน และ Mini TCDC 13 แหงทั่วประเทศ กรุงเทพฯและปริมณฑล

รานหนังสือ • Asia Books • B2S • คิโนะคูนิยะ • C Book (CDC) • Zero Book • ศึกษิตสยาม • โกมล รานกาแฟ / รานอาหาร • Chaho • คอฟฟ เวิลด • อาฟเตอร ยู • ดอยตุง คอฟฟ • โอ บอง แปง • ซัมทาม คอฟฟ • บานไรกาแฟ เอกมัย • ทรู คอฟฟ • ยูอารสเตชั่น • รานกาแฟวาวี • วีวี่ คอฟฟ • แมคคาเฟ • Babushka • คอฟฟ คิส • มิลลเครป • ไล-บรา-ลี่ คาเฟ • ก.เอย ก.กาแฟ • อะเดยอินซัมเมอร • ชีสเคกเฮาส • คอฟฟแอลลียอินเดอะการเดน • รมไมไออุน ทาวนอินทาวน • บานกามปู ทรอปคอล แกลเลอรี่ • ไอเบอรรี่ • Take a Seat • รานกวยเตี๋ยวเรือทุงพญาไท • Chic 39 Bed&Breakfast • ซูเฟ House Bakery • Greyhound (Shop and Café) • รานกาแฟบางรัก โรงภาพยนตร / โรงละคร • โรงภาพยนตรเฮาส • เมืองไทย รัชดาลัย เธียเตอร • ภัทราวดีเธียเตอร หองสมุด • หองสมุดศศินทร จุฬาฯ • หองสมุดมารวย • ศูนยหนังสือ สวทช.

• หองสมุด The Reading Room • SCG Experience • The Reading Room พิพิธภัณฑ / หอศิลป • มิวเซียม สยาม • อุทยานการเรียนรู (TK park) • หอศิลปวัฒนธรรม แหงกรุงเทพมหานคร • การเดน แกลเลอรี่ แอนด คาเฟ • ดีโอบี หัวลำโพง แกลเลอรี • นับเบอรวัน แกลเลอรี่ • ไวท สเปซ แกลเลอรี่ • HOF Art โรงแรม • หลับดี (Hotel สีลม)

สมาคม • สมาคมธนาคารไทย • สมาคมโฆษณาแหงประเทศไทย • สมาคมอุตสาหกรรมทอผาไทย • สมาคมหอการคาไทย • สมาคมอุตสาหกรรมเครื่องนุงหมไทย • สมาคมสโมสรนักลงทุน • สภาอุตสาหกรรมแหงประเทศไทย • สถาบันบุนกะแฟชั่น • สถาบันราฟเฟลส • สถาบันออกแบบนานาชาติชนาพัฒน

เชียงใหม

• รานนายอินทร • รานเลา • ดอยชาง • 94 Coffee • รานแฮปปฮัท • คาเฟ เดอ นิมมาน • ขนม • รานมองบลังค • หอมปากหอมคอ • กูชาชัก & โรตี • จิงเกิ้ล • Impresso Espresso Bar • Minimal • Luvv coffee Bar • Gallery Seescape • The Salad Concept • casa 2511 • กาแฟโสด • รานสวนนม • กาแฟวาวี ทุกสาขา • อุนไอรัก • ช็อกโก คาเฟ • Love at first Bite • เวียง จูม ออน • Fern Forest Cafe' • Just Kao Soi

หัวหิน

• เพลินวาน • ชุบชีวา หัวหิน คอฟฟ • ทรู คอฟฟ หัวหิน • ดอยตุง คอฟฟ • ทูเก็ตเตอรเบเกอรี่ แอนดคาเฟ • อยูเ ย็น บัลโคนี่ • สตารบคั ส หอนาิกา • วรบุระ รีสอรท แอนด สปา • หัวหิน มันตรา รีสอรท • เลท ซี หัวหิน • กบาล ถมอ รีสอรท • บานใกลวงั • บานจันทรฉาย • ภัตตาคารมีกรุณา • ลูนา ฮัท รีสอรท • The Rock • บานถัว่ เย็น (ถนนแนบเคหาสน)

• อิฐภราดร • October • Tea House Siam Celadon • ดอยตุง คอฟฟ • Mood Mellow • Little Cook Cafe' • มหาวิทยาลัยเชียงใหม • สุริยันจันทรา • Rabbithood Studio • Things Called Art • หอศิลปวัฒนธรรมเมืองเชียงใหม • หอการคาจังหวัดเชียงใหม • โรงแรมดุสิต ดีทู • เดอะเชดี • บรรทมสถาน • บานเส-ลา • Yesterday The Village • Hallo Bar • บานศิลาดล • Cotto Studio (นิมมานฯ) • 9wboutique Hotel • Food Coffee • รานวาซาบิ ซูชบิ าร (นิมมานฯ) • Just Milk • ไหม เบเกอรี่ • ดับเบิ้ลซี คุกกี้ แอนด คอฟฟ บายนิตา • Hub 53

ลําปาง

• A little Handmade Shop • อาลัมภางค เกสตเฮาส แอนด มอร • Egalite Bookshop

นาน

• รานกาแฟปากซอย • Nan Coffee Bean

ภูเก็ต

• รานหนัง (สือ) ๒๕๒๑ • The Oddy Apartment & Hotel

เลย

• มาเลยเด เกสตเฮาส • บานชาบาเคียง

โคราช

• Hug Station Resort • Kamome Book Shop & Café

ปาย

• รานเล็กเล็ก

นครปฐม

• Dipchoc Café

อุทัยธานี หมายเหตุ: แสดงเพียงบางสวนของสถานที่จัดวางเทานั้น

• Booktopia

คิด สราง คา

รวมคนกลยุทธ "คิดอยางไร ขายแบบไหน ใหโดนใจตลาด"

กับสัมมนาและเวิรกช็อป โดยกูรูนักพัฒนาผลิตภัณฑมืออาชีพ 4 กลุมธุรกิจติดกระแส ผลิตภัณฑรีไซเคิล ในโครงการ “การสรางคุณคาและมูลคาเพิ่มของผลิตภัณฑดวยความคิดสรางสรรคป 2555” จัดโดย ศูนยสรางสรรคงานออกแบบ รวมกับ กรมสงเสริมอุตสาหกรรม กระทรวงอุตสาหกรรม

เปดรับสมัคร: 1 - 24 กุมภาพันธ 2555 สอบถามขอมูลไดที่ โทร. 02 664 7667 ตอ 167 หรือ addvalue@tcdc.or.th รายละเอียดเพิ่มเติมคลิก www.tcdc.or.th ไมมีคาใชจายใดๆ ตลอดโครงการ

ของเลน อาหารเพื่อสุขภาพ ของที่ระลึก