Issue no. 4

Glashütte Original – 165 years of watchmaking art.

Senator Chronometer

BASSEM FEGHALI JUNE - JULY 2010

FIRST YEAR

ANNIVERSARY

04

STRIKE A POSE BE IN The Senator Chronometer. Certified German precision and innovative technique in a classic elegant design. Its Caliber 58 manual winding movement boasts the finest mechanics, hand-crafted in Glashütte Original’s time honored watchmaking tradition. Find out more about us at www.glashuette-original.com.

Bahrain: ASIA JEWELLERS, +973 17 534 444 · Jordan: TIME CENTER, +9626 552 5706 · Kuwait: MORAD YOUSUF BEHBEHANI, +965 2467 626, Lebanon: ATAMIAN, +9611 256 655 · Oman: MISTAL, +968 24771444 · Qatar: RIVOLI, +9744 833 679 · Saudi Arabia: ALFARDAN JEWELLERY, +9661 462 8972 · Syria: WATCH TOWN, +963 11 3736 115, Turkey: LPI, +90 212 296 7960 · United Arab Emirates: RIVOLI, +9714 800 rivoli

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AED 35 QR/SR 35 KD/BD/OR 3.5 LBP 15,000 USD 10.00 UK 6.99 EURO 7.99

EDITOR’S LETTER

TO YEHYA SAADE I’m writing this letter with genuine tears and sorrow from my heart.

The initial shock of your departure is not wearing away. All our words cannot express the loveliness we’ve lost but the kind carpet of pleasant memories has started to unroll.

I met Yehya at his Beirut office in early 2009. I was there to propose a new business concept that had never been done before, knowing full well that he was the right person to execute it and that no one would ever pull it off like him. With the first knock on his door, I was terrified. He opened the door with in humility making me doubt if this is really the Yehya Saade I had heard so much about. Before I took my seat I told him, “Finally meeting the Yehya Saade” he smiled, looked at the table and said, “Yes. Yehya Saade”.

A year passed, so please allow me to tell you about Yehya Saade.

He is someone who is always smiling, cheerful, and full of life. He never failed to make me laugh. His work is never too far from his true personality – a perfectionist on all levels. I always used to say, if you give Yehya stones then rest assured that he can build an empire of it.

Deep inside I truly know that you would want no sad tears for you but you’ve gone too soon.

Thank you for giving us your colors, sharing with us your creativity and believing in us. We are proud to have worked with you. You are an inspiration and you are a legend. This issue is dedicated to Yehya Saade behind the scenes of The Secret Muse, Issue 01

you. We ♥ U God bless you angel

Ahmed R. Abou Naja

IT’S NOT OVER UNTIL IT’S ALL OVER AGAIN

IN.COVER

THE SECRET MUSE 26 IN.FESTIVE

SWAROVSKI 40 IN.FASHION

TAHIR SULTAN 45 OLGA BERLUTI 52 PAUL SMITH 57 REEM ACRA 66 IN.FOCUS

BEYONCE 70 IN.DIOR

LADY DIOR 76 IN.ENTREPRENEUR

NIGHT OUT 84

IN.THE CLOSET

LANVIN H&M 105

IN.PHOTOSHOOT

THE CIRCUS 112 IN.NEWS

118

IN.WINDOWS

120

IN.ARCHITECTURE

126

IN.MUSIC MASTER

130

IN.CINEMA

132

IN.FILM

134

IN.BEAUTY

136

IN.FRAGRANCES

142

IN.HALA AJAM

144

IN.HEALTH

146

IN.BOOK

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BASSEM FEGHALI FOR

THE SECRET MUSE

Every issue we bring you the Secret Muse. The Secret Muse shines her light on some serious issues and grave causes to open our hearts and minds to certain ailments facing humanity today. But sometimes she takes a break and shines the spotlight on some less serious matters to alleviate us and unburden us of the loads of our daily grind. Whatever charge she brings forth in the issue, she does with her signature creative flair and remarkable style!

The secret will reveal itself at the turn of this issue’s final page.

ART DIRECTOR YEHYA SAADE PHOTOGRAPHER CARINE BADR MAKE-UP ARTIST HALA AJAM

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OUM COOL-THOUM

WE DON’T DO FASHION WE ARE FASHION BE IN

OUM COOL-THOUM

UM COOL-THOUM

A CLUE: The fat men in designer suits find a new game to start It sheds no blood and kills no man and tears no families apart

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IN.COVER

PHOTOGRAPHER CARINE BADR GRAPHICS ALFRED BADR HAIR NICOLAS BAKHAZI MAKEUP KARAM KARAM

MARL-IN

LADY DAGAGA

LADY DAGAGA

WE DON’T DO FASHION WE ARE FASHION BE IN

SAVE THE QUEEN

IN.FESTIVE SWAROVSKI

BRINGS A TOUCH OF POETRY

Swarovski puts its name to a cheerful Christmas collection where glamorous, elegant and timeless jewellery and home-décor sets are infused with emotion. Radiant crystal has indeed no equivalent to light up festivities.

The “Merry” jewellery set is all about sparkle, with a shower of delicately clustered stars forming the matching necklace and earrings. Just as striking is the “Meringue” pendant, which features a stunning blue crystal centrepiece highlighted by a magnificent graduation of crystal colours set in pavé.

Crystal also adds a delightful touch to decorative pieces designed to create a festive ambience. To perpetuate a tradition initiated in 1991, Swarovski unveils its “Christmas Ornament, Annual Edition”, a precious Limited Edition snowflake.

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With clean lines that render its facets sublime, this 2010 collectors’ item is a further expression of Swarovski’s unique expertise. Extremely elegant and modern, it will add a touch of style and character to the evergreen Christmas tree.

Swarovski revisits the symbols of Christmas – the snowman, angel and Christmas tree – and light-heartedly interprets them in the form of moving figurines whose facets capture the light magnificently. With their touches of colour, “Rocking Snowman”, “Rocking Angel” and “Rocking Christmas Tree” make fun gifts and decorations.

The Swarovski Christmas collection, rich in poetic overtones, features pieces which make ideal gifts, both to give and to receive.

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IN.FASHION

IN THE KNOW WITH DESIGNER TAHIR SULTAN

Young up and coming designer Tahir Sultan has already conquered the world of high fashion as a knitwear designer for Galliano. IN talks to the eclectic designer about his new independent fashion line inspired by his worldly upbringing, his cultural background and his love of fashion.

When did you first realize you had an interest in fashion design?

It’s funny, I can actually remember the epiphany and trace it back to 1990, the first time I saw Madonna’s video ‘Vogue’. I remember I was blown away and when I saw that white dress she was in I thought, “Wait, I want to be able to create something like that!” It was that white dress she was wearing that created the look of the movie still that moved me. And that look is probably what got me started on my path. Fashion, make up, styling and the world of creative conceptualization of images is where I am most at one with myself. Clothes are not one off pieces or separate entities unto themselves, most people don’t realize they are part of a story – a fairytale born of some ones creativity – the pieces are an expression, a feeling, a creation that points to the whimsical world of the person who designed them. I have always been interested in art, fascinated by people, by different cultures, and by the bizarre. Fashion is really the crossroads, the meeting point, and the logical conclusion where they all meet. I wouldn’t say I’m interested in fashion, for me it’s about style, imagination, and whimsy. Unlike art, clothes do not exit as a whole or unto themselves, there in lies their beauty, they require someone – a person- in order to come to life. And when they do come to life it is usually because they are helping the wearer express his or her personality.

Did you study fashion design? Or are you self-taught?

I started by studying architecture at the Architectural Association in London, and was there for three years. I found architecture too rigid, too subjective, too constraining with all its rules and boundaries so I left and worked in the fashion industry for two years in India (I am half Indian, and this really helped me get in touch with my roots plus meet a lot of people who became my friends and are very influential for me today). I then applied to Central Saint Martins in London and worked like a mule to get into the fashion program. I remember staying up nights drawing, creating, drinking millions of cups of coffee to stay awake so I could push myself and my creativity to the limit, and so I could stand out and discover who I was. I remember being so frustrated some nights that my paint in my sketchbook was not drying fast enough, so I’d put the book in the microwave in order for it to dry faster. There where times I would find myself dipping my paint brush into my coffee instead of my water I was so engrossed in what I was doing.

When I got into the fashion program I was relieved, as this was a small step on a long path. My tutor Sue Jenkyn Jones, was amazing, she was crucial in shaping me, opening up my mind, and getting me to understand the importance of not really needing to worry about what other people thought. I remember she used to tell me, that she couldn’t give me amazing grades for my work because it had to tick certain boxes, but that I shouldn’t worry because I rode the wave, and my creativity was on the edge and that’s what I was in college to do, and that if I carried on like this I would be famous one day.

My architectural program helped me understand form and function, which plays a major role in the way I approach the structure of my clothes. My fashion background opened the door to an imaginary world that only I get to live breathe and reside in, all the characters people places and events that I come across and invent in this private place in my mind help me create my collections. With out my schooling and my extreme privilege of having being blessed with some amazing and supportive teachers, there is no way I could ever dream of being able to do what I do today.

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Where did you grow up? And how has your cultural background influenced your fashion journey?

I grew up between, Kuwait and India, and lived in Paris London and Florence, Italy. I embraced both the Arab and Indian cultures very early on and their affect on my work is evident in my reinterpretation of silhouettes, colors, form and sensibility. I speak both Arabic and Hindi and I am as comfortable in Kuwait as I am in India. When given the chance I always meet new people and use every opportunity I can to explore new facets of both cultures. Living in the West exposed me to western art, history and a different angle and point of view. The richness and sophistication of the French court under Marie Antoinette, the czars, the renaissance era, the marvelous stories, the rich history, the turmoil the beauty all had a profound affect on me.

The renaissance, Michelangelo, Da Vinci, the frescos the churches the Medici family, Portobello road in London and various flea markets, restaurants and countless characters and experiences along the way have all helped shape my fashion journey and are extremely important when researching a new collection.

Tell us about your work at Galliano The time I spent at Galliano was fantastic, but at the same time very difficult. I realized I wanted to make a mark and stand out, which I did. I was given an incredible amount of responsibility, which I loved. I had the opportunity to work with the most amazing creative team of people who really helped shape the industry today, like Pat Magarth the uber amazing make up artist responsible for the cutting edge looks at all the most fantastic shows.

I remember being so involved that at one point I was at a shoot helping out while trying to nurse a very high fever at the same time. The next day the head of the studio was shocked that I came in and sent me home untill I got better.

I had the opportunity to meet top models like Jessica Stam and be around stars like the Olsen Twins and Rihanna. At the same time, the work was so manic that I eventually became indifferent about the celebrities. I learnt a lot while I was there and it really instilled in me the belief that I had what was needed to make my mark in the world.

Why did you decide to set up your own label? And what is it called?

I flew to Paris for an interview at Dior with Madame Katharine Rivierre the head of Haute Couture, and she really was one of the people most instrumental in me taking that leap of faith. At the interview she told me how super talented I was and that I deserved to have my own label and make my mark in the world. I think her admiration and respect for what I was doing gave me the confidence to start.

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Starting up my own label was not easy, and a friend of mine suggested I take part in an exclusive exhibition she was holding in order to test the market. The next thing I knew the label just took off.

How would you describe your new collection?

My label is called Tahir Sultan and my autumn/winter 2010 collection is one of my favorites to date; it sells at Browns Focus in London and is what launched me in the West. It really is quintessentially who I am and all the madness is just me, expressing myself. ‘Screw the recession’ was my platform to go to all those places in my mind, gather and touch upon all my inspiration and experiences and give it my all. I love it, I love the characters, I love the theatrics, and I above all I am ecstatic with the end result.

Does your line consist of the chunky knits you have become well known for or are you incorporating other elements as well?

I have my prêt line, which focuses on form shape style and cut. It’s all about the modern woman, a woman who wants to be elegant and sophisticated and express herself. The lines are sleek and work for many body sizes. I am very lucky because the uniqueness of my brand and the quirkiness of the styles are always well received, easy to wear, and make the women who wear them feel sexy.

What/who inspires you?

Everything inspires me, from nature to flowers to fruits, to badly dressed people. Everything is inspirational; I love flea markets, museums, nightclubs with drag queens, traditional costumes, anything that is off the beaten path. Food at restaurants inspires me, the décor, waiters, culture, art, people I meet, their point of view, their opinions. War, love, the sea, death, and folk characters: they all act as a source of inspiration. One thing that never filters into my work is my personal life or emotional state at the time, I keep my work and personal life fiercely separate, because what I do is not who I am, yet the work is a reflection of me.

What are your future plans for your brand?

I am currently expanding in London and Europe, with plans to launch a men’s label in January. In Star Wars terms the Empire Strikes Back! And let me tell you, it’s only going to get more exciting.

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IN.FASHION

SLIPPING OUR FEET IN TIMELESS CLASSIC WITH OLGA BERLUTI

The four generations of Berluti bootmakers have produced a unique body of skill based on one absolute requirement – feet should never hurt.

Excellence has been their minimum standard, and the House seeks out specialists for each stage of manufacture. A last-maker, patternmaker, cutter and stitcher are all involved in the manufacture of a pair of bespoke shoes, which requires no less than 250 operations – as many as for the construction of a cathedral, as Olga Berluti likes to say. Nevertheless, bespoke shoes involve two parties – they bear the mark of the craftsman who has made them, and that of the personality of the customer who ordered them.

At Berluti, the craftsmen are first and foremost laborers; the customer is the artist and the focal point of the creative act.

Today, years of research have made it possible to produce lighter models by using materials that are the result of leading-edge technologies.

Shoes are now featherweight, with all the signs of the old-fashioned style of work. An extreme combination of wildness and structure. Nothing is artificial; all is skill – mastery of materials and shapes.

IN Magazine talks to Olga Berluti about this timeless, classic, luxurious brand.

What are the main things that a Berluti shoe is known for?

Our shoes have a soul; the “anima,” a small piece of leather shaped and hardened by hand, placed under the arch of the foot, is signed by the master shoemaker. Shoes are made for men who are not objects, Absolute comfort, but individual beings. Men who go for a kind of luxury, which is not the pleasure oforiginality walking to it. Men who find ostentatious, but does have a certain sensuality and pleasure in their shoes. One day a client said to me Since 1895, each generation of the Berluti family has achieved “When I’m at a dinner and getting bored, I look at my shoes and instantly exceptional mastery of form and leather working, along with a comprehensive, almost clinical knowledge of the foot. The results feel much better!” are shoes of incomparable elegance and comfort. For Olga Berluti, it is impossible to be elegant if one is not comfortable and well-shod!

Shoes that hurt the feet are a sign of vulgarity …

What has been the philosophy behind Berluti that has been passed down the past four Indeed for Berluti, the foot – the foundation of the cathedral of the human body – is the centre of all attention. The shoe is both a generations? comfortable casing and an emblematic protective armour.

Berluti is a genuine luxury company whose products make it unique.

Comfort is thestands result, firstly, a precise, faultless diagnosis ofabove the Furthermore, Berluti outofbecause it is focused all on its This professionally knowledgeable way of looking at the foot customers. foot.

That’s the main brands that are truly makes it possible to offerdifference the most suitablebetween shapes for each customer. luxury brands and those that aren’t. I believe that truly luxury brands are mastery of shape is added mastery of walking. focused onTo their customers; our know-how is deployed for, and around, The use of new technologies and ever more innovative materials add our customers, whereasskill brands to the bootmaker’s for evenbordering more comfort. on the luxury world all too often are structured around designing products and renewing them and Since the feet are protected by no more than a few centimetres of then focus leather, on customers.

That have is the So, it has those few centimetres to befundamental the best. Nothing isdifference. too good forthe the one’s feet! always been exceptional customers that entered our doors, who have advised and helped us and transferred us know how. Berluti has a history of transmission of knowledge, from the old worker to the young, and from the customer to his friends and family.

Berluti is the trade of uniqueness. Our philosophy is based on the finesse, the intelligence of our clients and the uniqueness of our shoes.

How have you, Olga Berluti influenced the “Whether are pretentious, likeable, precious, making of thethey Berluti shoe?

“The first part of elegance is comfort.

Shoes are the last piece of armour of the modern man.”

or arrogant, are never ugly; they are touching.”

The Veneziashy leather is myfeet most important invention, but the secret of its fabrication is very well kept! When I was young, the only thing I was empowered to do was to fondle and massage the clients’ shoes. Then, one day in 1961, some alchemist clients brought me oils to supple their shoes… I started working with oils on leather.

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“Famous or anonymous, old or young, Berluti clients all are of extraordinary beings with a rare sensitivity, a sense of perfection, an exquisite culture and a refined taste and it is them who inspire me.”

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“A Berluti shoe is very elegant, and is associated with comfort. The shoe is the result of experimenting with new technologies while maintaining respect for tradition.”

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How have the technologies of today affected the shoe-manufacturing process? Are you still able to retain that old-fashioned craftsmanship look?

One must embrace progress. Technology today allows us to make rubber that is usually very similar to leather. It is a sole that is so thin it looks like a leather sole. Today’s rubber is flexible; it amortizes and prevents feet from getting tired. A special, flexible and elastic rubber accompanies each step in the best possible manner. But a Berluti shoe is very elegant, and is associated with comfort. The shoe is the result of experimenting with new technologies while maintaining respect for tradition. A pair of Berluti shoes will improve with time; it never ages. Each new crease is a new wrinkle, but we are not afraid of ageing: the true element is to be found in the effects of time. Once the shoe ceases to be a utilitarian object, it carries a history and becomes an art object. Buying a pair of Berluti shoes is buying into a certain rarefied aesthetic, which encompasses great creativity way above the beautiful materials and the fine craftsmanship, which are undoubtedly also part of Berluti mystique.

Tell us about the Swann Club. Why is it necessary to have this club today?

Berluti clients are bound together by an invisible thread drawn from the object they have in common: the shoe. At Maison Berluti relationships are often formed around the language of shoes. While examining shoes, they entertain one another with their plans, fantasies and dreams, and always with a constant glimmer of amusement in their eyes. Why not extend such enjoyable experiences then? This was the question behind inventing a club for evening gatherings. It was to be called “Swann” in honor of the Proust hero who epitomized elegance and romanticism. The first soiree was held at the hotel Crillon in 1992. Twenty friends joined me; the subject – the aesthetics of shoes – was discussed from the standpoint of pure reason. Then the guests went to work – removing tablecloths, taking polishes out of containers, and rolling small squares of fine Venetian linen around their fingers. Now in stocking feet, they placed their shoes on the table and began to massage the leather. A little water for the polish? Heavens, no! Nothing but Dom Perignon would do. Thus, a very untraditional tradition was established. Luxury is well known, and is nurtured every now and then with excesses. There are just under a hundred club members, meeting places change with some members from the other side of the world making a special trip to attend. The rule is not to have rules, except one: as in the Proust salon, “boring people” are excluded.

At Berluti, we understand that the customer also has a role in the shoes they order, tell us about that…

Famous or anonymous, old or young, Berluti clients are all of extraordinary beings with a rare sensitivity, a sense of perfection, an exquisite culture and a refined taste and it is them who inspire me. Men come to Berluti as people and walk out as individuals. Men who choose them have always been elegant and requiring. They are real dandies. Today, the existing ready-to-wear is extremely sophisticated and almost as perfect as bespoke from the past. Men who buy them want to be immediately known as experts. Berluti clientele, who are not famous already, will be in the future. Coming to us for shoes reveals thought. People don’t come to Berluti as they go to other places. You don’t wear Berluti shoes like other shoes. The ordinary man who enters our shop and comes out wearing our shoes is an extraordinary man in the making.

Who are some of Berluti’s most notable and famous clients of past and present?

All the clients that entered our door are exceptional and it is wonderful to work with them. Yves Saint-Laurent, Pierre Bergé, Andy Warhol, Picasso, Dali… They taught me everything, with their high demands, they gave me everything. They trust Berluti because we admire them and respect their wishes. They allow us to do our best. We respect their demands and wishes, which allows us to surpass them.

One time, Picasso, came to get a pair of sandals and picked up a shoe on display, played with it for a long time, scrutinized it from every angle, then set it down again without a word. Curiously, this model became one of the great Berluti classics. With one glance, Picasso had seen it clearly. I could tell you about the imagination shown by Warhol, for whom – and with whom – making a pair of shoes was a real adventure. Recently, I took out all Warhol’s lasts and I realised that this man had helped to teach me my job, because with each pair, he presented me with an artistic or technical problem and it was up to me to solve it.

I also adored Sergio Leone who was young-at-heart, poetic, and artistic. Truffaut, who was a discreet grand bourgeois, but who always knew exactly what he wanted. Cocteau for his modernism and the sympathy we shared for extreme ideas and things. Jean Marais too, a prince. Dean Martin, who only ever wanted the same model time and again, taught me lasting consistency. He ordered the same shoes with pompoms, but open for the day and closed for the evening.

Pompoms like flower buds, all the same thickness, to the millimetre. As for Sinatra, with him it was excess, originality, flamboyance to the point of eccentricity. And he had to have it immediately! All these men have brought me wonderful stories. But, men who are dear to me are anonymous with a rare sensitivity, an exquisite culture and a refined taste.

What are the future plans for the Berluti brand?

The House must keep the privacy of a small brand while growing at the same time.

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IN.FASHION

AW10 Paul Smith Jeans sees a collection inspired by Canada, referencing the colours of the Northern Lights; purples, greens and blues. The look twists the usual relaxed silhouette with slimmer tapered trousers and neater jackets, juxtaposed with oversized parka coats and shirts.

The classic checks usually associated with Canada are reinterpreted to reflect the Scottish heritage of the country. Tartan graces wax jackets and traditional ‘fur trapper’ coats and features in both softer tones and fresh modern shades.

Colour remains key to the collection with traditional Canadian outdoorsman shades being punctuated with a fresher palette drawn from the Northern Lights.

Down features prominently in the collection, the most notable pieces including the parka and the polished carbon coated cottons. Pieces are trimmed with Aztec tapes or lined with Northern Light inspired prints.

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IN.FASHION

GETTING IN WITH INTERNATIONAL DESIGNER REEM ACRA

Her designs are known for fusing luxury with a modern aesthetic. Beginning with her bridal collection in 1997, Reem Acra’s success led to her ready-to-wear collection six years later. Now synonymous with glamour, youthfulness, luxury and edginess, Acra’s designs have been worn by celebrities, famous personalities and even royalty all over the world.

In a special one-on-one with the international designer of Lebanese origin, IN Magazine celebrates Acra’s launch of her first Middle East boutique in Beirut, and looks into the future of this fashion powerhouse.

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What was the fashion scene like in Beirut when you left for NYC to study fashion as a young girl?

I wasn’t aware of the fashion scene then because I was concentrating on my own studies and developing my own style as a designer and creating my own collections.

What does it feel like to come full circle, and to go back home to open your first boutique in the Middle East region?

It was a very exciting moment for me. My life has come full circle now with the new store. It was wonderful to have my childhood friends; people from school; and from growing up in Beirut were all there to celebrate with me. It was amazing!

How does the Reem Acra line compare now to when you first launched it back in 1997?

I started with wedding dresses then and now I have expanded into ready to wear and accessories. The collections are so much more varied and have so many more elements to them.

Why did you decide to expand from a bridal collection to a ready-to-wear collection in 2003?

As a designer you always need to continue to grow and express yourself through your collections. It was a natural evolution for me to continue from bridal into ready to wear.

Who are some of the international celebrities/personalities that you have dressed? And who of them epitomizes the essence of what the Reem Acra fashion sense is?

I am excited that so many of the young actresses are now wearing my designs such as Leighton Meister from Gossip Girl and Michelle Lea from Glee.

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They love the shorter dresses and luxurious fabrics. I also dress the singer Taylor Swift and Vanessa Hudgens who was so great in High School Musical. It’s nice to have a mix of young and a bit older like Angelina Jolie and Catherine Zeta Jones.

What are some of the things or people who inspire you?

My travels always inspire me. I love to look at art and architecture in cities around the world for inspiration. The people I meet and my friends and always my family inspire me. My parents are very inspiring to me.

Your ready-to-wear Spring 2011 collection has a very youthful look and feel to it, what was the inspiration behind it?

I thought about a young American princess who has a great sense of personal style. I wondered to myself what she would wear and came up with the collection that has a sense of youth in its “hippie” styling along with the Reem Acra touch of “cool”.

What are your future plans after launching your Beirut boutique? Do you have your eye on other cities in the region or elsewhere?

I am always considering other cities and always thinking about what’s next and my future plans for the company. It’s an evolving thing so we will see what’s next.

What has been the most definitive moment of your career so far?

When I first opened my store in NY on 60th street and I saw the sign go up in front of the boutique. I knew that this was a defining moment for me.

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IN.FOCUS EXCLUSIVE INTERVIEW WITH BEYONCÉ INTRODUCING BEYONCÉ’S FIRST FRAGRANCE

Beyoncé is a visionary. Trendsetter. Global icon.

Empowering role model. Her unique style is a blend of sexy chic elegance. The Renaissance woman of the decade, Beyoncé has conquered music, films and fashion. She has been recognized for her measurable contributions to the global community with her humanitarian efforts.

Now, that very essence of her confidence, style, spirit and sex appeal has inspired a captivating fragrance that unleashes a spirited fire within. A heightened sense of Self with a racing pulse…feel the heat through this interview.

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How involved were you in the creation of this fragrance?

I was very involved in the creation of Heat. It was a long process but I really enjoyed developing my own fragrance. It has one of my favorite flowers in the top note, red vanilla orchid. I worked very closely with the perfumers to develop something that I am proud to share with the world. We went back and forth, over and over again to get it perfect.

You have been the face of other fragrances throughout your career, how different does it feel to finally have your own fragrance?

It feels great to have my own signature fragrance. It makes me feel proud. I learned so much from being the face of other fragrances that I felt prepared to have my own.

Why did you decide to launch a fragrance now?

The time just felt right. I felt prepared. It seemed like the perfect time to put my knowledge to use and create my very own scent. I knew exactly what I wanted to create.

Why did you decide to partner with Coty?

I chose Coty because I knew they had a lot of experience creating great fragrances. I really wanted to work with people who would listen to my feedback and create a fragrance that was a real representation of who I am. With the work that Coty has done in the past I could tell that it would be a real collaboration.

How do you want women to feel when they are wearing Heat?

I want women to feel sexy, strong, empowered and I want them to feel like they can conquer anything. When they walk into a room, I want them to feel like they can leave a lasting impression on everyone they walk past.

What is your favorite note in the fragrance?

My favorite fragrance note is the red vanilla orchid because I wanted something really sexy and spicy.

I also wanted something sensual which is why we added the honeysuckle nectar fragrance note.

What was your inspiration for the bottle and packaging?

I love antique bottles. My mother collected them and I remember growing up playing with her fragrances. I really wanted to make sure that I had a little touch of those beautiful antique perfume bottles but also something really modern.

We also wanted to make sure that the bottle gave the illusion of a flame so it starts out red and it kind of radiates to gold. I am really happy with the final result and I think it will be something that I will be proud of 20 years from now. Also my favorite colors are red and gold so that was incorporated into the packaging too.

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What does the Ad campaign and the catch phrase “catch the fever” mean to you?

The phrase “Catch the Fever” reflects the infectious nature of the scent. When you smell Heat it it’s like something you just can’t get enough of. It’s hot, it’s sexy, it’s contagious and it definitely makes you feel like you’ve caught the fever.

Where is the best place to apply the fragrance?

Well for me I always apply my fragrance behind the ears and on the chest, and I like to spray some in my hair as well.

Did you test your fragrance out on family and friends?

Yes I did! But actually for me the best test are my fans. I wore “Heat” all through the end of my last tour, and every night as I greeted my fans I would wait to see if there was a reaction to my fragrance.

The good news is that they loved it and I got a lot of compliments. I really value my fans’ opinions.

How involved were you in the creation of the fragrance?

This was my first fragrance so I wanted to be involved with all aspects. For me it wasn’t about deadlines, I didn’t care if the fragrance had to come out on a certain day or if it would take me five years, this was my first fragrance and I really wanted it to represent me and everything that I love. Everything from the scent to details of the font, to the color of Heat, to the box and the bottle.

What did it feel like to work with Michael Thompson and Jake Nava on the TV campaign for “Beyoncé Heat”?

It was great. I worked with Michael before, he did one of my first photo shoots. Jake has directed many of my video so the set was very relaxed. Everyone was really laid back and it was great to turn the whole concept into a film. It was actually one of the most fun parts of creating this fragrance for me.

Given that your unique personal style is so widely emulated, did you see it as a natural progression to develop a fragrance so that fans could also be scented like Beyoncé?

I did not really think of it that way but I was hoping my fans would love it.

What beauty products can you not live without?

I cannot live without lip gloss and mascara.

What can we find in your handbag?

You would find a lot of stuff, including my phone, computer, lip gloss and a pair of stilettos.

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What’s your everyday look in terms of beauty?

What do you think makes a woman sexy?

It’s actually pretty simple. I usually just wear some pink lip gloss and maybe some black eyeliner and mascara.

Confidence makes a woman sexy.

What are your best kept beauty secrets? Who passed them onto you?

Water is the secret. Drink a lot of it and wash your make-up off at night. That advice came from my mother.

What’s the best tip you’ve learnt from make-up artists?

A light shimmering shade of power in the corners of your eyes, makes them look bigger.

What is your workout regime like?

When I’m on tour I dance 2 hours a night so I don’t need to work out. When I am not on the road I try to work out regularly. I run about two and a half miles on the treadmill and I have a great trainer.

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What do you do to relax?

My favorite way to relax is to go on vacation, anyplace where I can swim in the ocean. I also love to play Uno and games.

What’s your favorite evening makeup look?

Dramatic eyes and a sexy mouth.

You have your own fashion label with the “House of Deréon.” Would you say you are fashion obsessed?

I don’t know if I’m fashion obsessed but I do love it. It’s fun to get dressed up and to wear beautiful designer clothes and accessories. I also enjoy casual clothes, I love a pair of jeans with a nice top and some heels. Fashion has always been a part of my life, my mother loved fashion. We are fortunate that we get to work together to create designs for House of Dereon and Dereon.

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Whose style do you most admire?

I love fashion icons like Marilyn Monroe, Audrey Hepburn and Diana Ross. I admire people who embrace their own style.

What’s the best fashion advice you have ever received?

A great pair of shoes makes anything look great.

If there was one outfit from your music videos or concerts that you could keep in a time capsule, which one would it be?

It would either be the red shoes I wore in Crazy In Love or the leotard from the “Single Ladies” video.

What do you think you will be doing in 10 years?

Hopefully I will be making music, or doing great films with dramatic roles. Maybe I will be on Broadway. I also hope I will have a family and be enjoying my life.

What is the first thing you do when you wake up in the morning?

I pray and thank God for my blessings.

What’s your perfect night out?

Dinner with people I love at a great restaurant.

What’s your guilty pleasure?

I love playing spades online. It’s really fun and no one knows it’s me.

What are your upcoming projects? What can we expect in 2010?

I am trying to take some time to relax and be inspired by life. I’m editing a film and getting ready to finish my tour in South America. It will be the first time I have performed there and I’m really looking forward to experiencing the culture and people. We are also launching Heat in South America which is exciting. We will have to see what else 2010 will bring.

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IN.DIOR LADY DIOR

ONE LADY. FOUR CITIES. The house of Dior and John Galliano present a cinematic campaign celebrating One Lady, Four Cities: Paris, New York, Shanghai, and London. It is an intriguing narrative full of mystery and glamour.

Starring Academy Award winning Actress Marion Cotillard, and featuring the iconic Lady Dior Handbag.

Lady Noire PARIS Marion Cotillard, dressed in the new Dior Spring/ Summer collection, is photographed by Peter Lindbergh on top of one of the most iconic and romantic landmarks in the world - the Eiffel Tower. Full of its own intricate pattern and design, just like the Lady Dior Handbag itself, it is the perfect backdrop for the Lady Dior, Paris. The idea behind this campaign is ‘Icon meets Icon’. The film is directed by Olivier Dahan and the Art Direction is by John Galliano in collaboration with Robert Lussier. Cotillard brings the story, the style and the bag to life, giving an enigmatic feel to the advertising campaign.

Lady Rouge NEW YORK Lady Rouge is a music video, the music and lyrics are written by Franz Ferdinand. Marion Cotillard dressed in the new Dior autumn/winter 2009 collection encounters another woman in the world’s most theatrical city, New York under a red sign, the brand’s mythical shade.

Driven by passion and Mystery, Lady Rouge (Red) reveals her many faces. She is a femme fatale, on the brink of taking her place in the spotlight, she relaxes before taking the stage. The Brooklyn Bridge is a backdrop, its architecture and complex structure reminiscent of the famous “cannage” motif. Lady Rouge’s silhouette stands out against the New York skyline. The campaign photography was shot by Annie Leibovitz.

Lady Blue SHANGHAI In Shanghai, Marion Cotillard becomes Lady Blue. The Lady Dior bag is in a shade of blue as homage to a color that has run through the veins of the house of Dior since the beginning.

1947 marked the first appearance of a Sapphire dress, which reoccurred in a number of Monsieur Dior’s collections. With the birth of the New Look, blue was already part of the house’s palette as “Paris blue” or “Bleu de Paris”, which was to transform itself through the years into “Bleu Nordique”, “Bleu Flamme”, “Ciel de Paris”, “Email”, “Bleu Vermeer”, “Opaline”, and “Bleu Marie-Antoinette.” The film was written and directed by acclaimed director David Lynch, and photographer Steven Klein shot the campaign.

Lady Grey LONDON For the new Cruise 2011 collection Marion Cotillard is photographed by Mert Alas and Marcus Piggott. This installment of the Lady Dior campaign is outlined by the brand’s most emblematic color: the Grey Dior, and the geometrical effect of the London Eye above the grey city of London.

The film is directed by John Cameron Mitchell and features the legendary actor Ian McKellen.

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IN.ENTREPRENEUR

ENTREPRENEUR NIGHT OUT

PHOTOGRAPHY BY MOKHTAR BEYROUTH FOR RODEO DRIVE

LUXURY CLOTHING

Thanks to TRACCS | Ms. Katia Yasmine Mrs. Houda Maroun SOTO Hamra , Beirut Nio C.

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Blazer GIVENCHY Shirt & Scarf GIVENCHY Pants VERSACE Belt GIORGIO ARMANI

Blazer GIVENCHY Shirt & Tie GIVENCHY Pants VERSACE Belt GIORGIO ARMANI

Blazer GIVENCHY Shirt & Tie GIVENCHY Pants VERSACE Belt GIORGIO ARMANI

WE DON’T DO FASHION WE ARE FASHION BE IN

Blazer GIVENCHY Shirt & Tie GIVENCHY Scarf VERSACE COLLECTION Pants VERSACE

Coat LORO PIANA Blazer VERSACE COLLECTION Shirt & Tie GIVENCHY Scarf GIVENCHY Pants VERSACE

Banana Republic

ROBERT GELLER

DIOR

YVES SAINT LAURENT

JEAN PAUL GAULTIER

PAUL SMITH

LANVIN FOR H&M MAKES THE DREAM OF FASHION AND LUXURY AVAILABLE TO ALL When Lanvin’s exclusive collection for H&M arrives in store on November 23, the absolute essence of Lanvin will be available to all in around 200 stores worldwide. With separate collections of womenswear and menswear, Alber Elbaz, artistic director of Lanvin, has created clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful joie de vivre. For men, it’s a whole new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.

“What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more. Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury to the masses. It was almost like going back to school for me.” Alber Elbaz, artistic director of Lanvin.

“Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is creating and styling all the time, it’s like this never-ending imagination. Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire him, he’s a real artist.” Margareta van den Bosch, creative advisor at H&M. Each dress in the Lanvin women’s collection for H&M is of such unique design that it has to be studied on its own. Lanvin clashes a riot of oversize floral prints in a mini-dress where the energy of the pattern is matched in its cut and gathers. A one-shoulder dress in purple or hot pink has a puffed sleeve of unbelievable lightness, while a silk dress in navy or purple has ruffle sleeves, raw-cut neckline and the all-important grosgrain ribbon at the waist. Meanwhile, a ballerina dress has three tiers and many, many layers of extravagant red tulle.

To throw over it all there’s the perfect black tuxedo jacket, and a black silk-satin evening coat has raw edges and a faux-fur collar. A faux-fur chubby coat is of cardigan shape and dark trim, a faux-fur vest has delicious grosgrain ties, or there’s an incredible full faux-fur double-breasted coat. There are three styles of embellished T-shirts, like the drawing of three Lanvin girls, their dresses picked out in cloth, or the close-up drawing of a face where the eyelashes are of stand-out sequins. This playfulness continues with the accessories, with jewelled and ribboned heels, embellished bags, gloves, sunglasses and necklaces created as if a child has been playing in a mother’s jewellery box.

The menswear collection, from Lanvin’s men’s designer Lucas Ossendrijver, brings together traditional codes with 21st century needs to create a wardrobe of covetable pieces. The tuxedo is taken as a daywear staple, especially when of a relaxed cut and worn with matching tailored jogging pants trimmed with grosgrain.

There are tuxedo trousers for daywear too, complete with cummerbund ruching at the waist, and shirts come with a bib front or with pin-tuck detailing to follow the night-to-day theme. Separates are at the heart of the collection, like the shortened three-button blazer, the thin-knit cardigans or the zip-up hoodies for a true casual-to-smart layered look. There’s a double-breasted coat and trench, and the accessories shine with metallic coloured shoes and sequinned ties. And for the perfect Lanvin look, there are oversized bow-ties in a variety of colours, encapsulating the collection’s true charm.

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THE CIRCUS

MANISH ARORA AT SAKS FIFTH AVENUE

PHOTOGRAPHY AYAAD DAMOUNI STYLING MEREDITH DAMOUNI CAPITAL D STUDIO

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IN.NEWS Hermès Shares Jump in Paris After LVMH Increases Holding (Bloomberg)

“Hermès International rose as much as 5 percent in Paris trading after larger luxury-goods rival LVMH Moet Hennessy Louis Vuitton SA said it increased its stake in the Birkin bag-maker to more than 20 percent.”

Stella McCartney’s Russian return a boutique affair (Reuters)

“The comeback, via a partnership with TSUM, was more subdued than the grand opening of McCartney’s own store in 2007, which closed after only 18 months when the financial crisis halted Russia’s seemingly insatiable demand for expensive clothes.”

Top brands reconsider India strategy (Fashion United)

“Some top international fashion and lifestyle brands which exited the Indian market during the economic downturn are returning to India, albeit with revised business strategies, more suited to the Indian environment.”

H&M sales soar after Lanvin success (Retail Week)

“H&M, the Swedish fast fashion chain, said worldwide like-for-like sales jumped 8% in November, the month in which it launched its sell-out Lanvin collection.”

Burberry bid talk continues despite price label (FT)

MAKE UP FOR EVER HOLIDAY LOOK Rock For Ever Collection Inspired by the Rock N Roll spirit, MAKE UP FOR EVER releases its Rock For Ever Collection which entails the essentials to complete your perfect holiday look. This season’s stylish and Limited Edition Rock For Ever Collection comes in a trendy Rock For Ever Makeup Case and entails must-have metallic and festive shades.

Coinciding with the Rock N Roll spirit, Robin Mathews, head of makeup artist for the movie “The Runaways”, had worked with MAKE UP FOR EVER to come up with the perfect look for the rock stars in the movie which starred Kristen Stewart and Dakota Fanning.

“Could the company, best known for its red, black, tan and white check, be as desirable to a corporate acquirer as its aviator jacket was to the fashion pack? Shares in Burberry have risen almost 13 per cent since the start of the month on speculation that it could be the subject of a bid.”

Mulberry bags huge profits rise (Evening Standard)

“The fashion retailer — which beat Burberry, Pringle of Scotland and Victoria Beckham to win ‘Designer Brand of the Year’ at the British Fashion Awards… posted pre-tax profits of £4.7 million for the six months to the end of September, compared with £1.5 million a year earlier.”

Stylist with the key to Lady Gaga’s wardrobe (Independent)

“Among the roster of models, designers and famous faces… was one name that people beyond the industry may not have heard. The stylist Nicola Formichetti… received the Isabella Blow award for Fashion Creator.”

Jimmy Choo steps back into men’s footwear (LA Times)

“Nine years after exiting the men’s shoe business, Jimmy Choo will be stepping back into the arena, launching a collection of dress shoes, moccasins, casual biker boots, sneakers and evening slippers for fall-winter 2011, the company announced.”

Louis Vuitton Challenges Copycat Bag Imports (Bloomberg)

“[LVMH] filed a U.S. trade complaint seeking to block U.S. imports from China of handbags, luggage and other accessories that copy the Louis Vuitton look.

Some Chinese companies are infringing trademarks ‘through a systematic copying of Louis Vuitton product lines’.

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This year, evian® and MIYAKE DESIGN STUDIO signed a pure bottle, glowing with both optimism and freshness.

Sprung from Pleats Please ISSEY MIYAKE, the innovative pleated clothes of the designer, an imaginary shimmering flower decorates the most essential source of life, symbol of youth, the natural mineral water evian®.

Pour les fêtes, evian® et le studio de design Miyake signent une bouteille dans l’essentialité, mais rayonnante d’optimisme et de fraicheur.

Née du Pleats Please, le fameux plissé du créateur, une fleur imaginaire aux couleurs chatoyantes vient habiller la plus essentielle source de vie, icône de jeunesse, l’eau minérale naturelle evian®.

Thanks to this new design, evian® and MIYAKE DESIGN STUDIO turn the end of the year tables into a flower field, full of poetry and humor.

Avec ce nouveau décor, evian® et le STUDIO DE DESIGN MIYAKE transforment nos tables de fin d’année en un champ de fleur plein de poésie et d’humour.

This bottle will exist in two versions, one of them sold exclusively at ISSEY MIYAKE shops and on www.myevian.com

Cette bouteille sera déclinée en deux versions, l’une d’entre elles en vente exclusive dans les magasins ISSEY MIYAKE des rues Port Royal et bld St Germain à Paris et sur le www.myevian.com

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IN.WINDOWS

INNOVATIVE CHOICE FOR THE BEST FESTIVE WINDOW OF THE YEAR

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IN.ARCHITECTURE

A CITY WITHIN THE CITY Located as it is in the heart of Beirut’s elegant Saifi district, District//S eschews the aggressive notion of towers and blocks, seeking instead to be in harmony with the area’s residential heritage.

District//S penthouses and low-rise buildings, allied with genuine breathing spaces and actual cultural landmarks, aim to represent a refreshing departure from today’s formulaic development projects. It is modern architecture, but as it used to be done.

This “city within the city”, comprising of 42,000 sqm of residential space and 10,000 sqm of retail space, will provide its residents with the ultimate community life experience in prime, modern and refined living quarters.

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Residential Spaces District//S is an intimate residential area. It draws its inspiration from the way Mediterranean cities have evolved over time to become places of character, and reinterprets the resulting communal feeling into a modern neighborhood. District is thus a closely-knit pattern of meandering streets, rather than a soulless geometric layout. In this, it favors a relaxed informality to its urbanism, an approach echoed in low-rise buildings, not just displaying affinity to each other, but often connected with bridging terraces.

Retail Areas All the commercial spaces in District//S are on the ground floor which boasts approximately 6,000m² of pedestrian walkways lined with boutiques, art galleries, cafes, restaurants, gift shops and landscaped greenery.

The area’s layout, which favors pedestrian to a great extent, draws people casually, through open piazzas and terraces, into a set of retail arcades which link naturally to Beirut’s recently opened Souks.

Penthouses The penthouses have expansive roof terraces linked by bridges to an adjacent building, with pergolas, gardens and private pools overlooking Beirut and its surrounding mountains. They all are intended as ‘jewels’ crowning the main body of the building.

LEED certification for neighborhood development District//S will be the first sustainable neighborhood in Lebanon, the Arab world, and the Mediterranean basin.

Through this project, Lebanon will be the fifth country worldwide to target LEED for neighborhood development (Leadership in Energy and Environmental Design), an internationally recognized green building certification. This initiative will contribute in protecting Beirut’s heritage as well as its water and energy resources and in decreasing greenhouse emissions and landfill waste.

The Developers District//S is a project developed by ESTATES sal, a company that has been at the cutting-edge of property development in the Beirut Central District for years. Other Estates Projects include: The courtyard (22-apartment residential project, Wadi Abou Jmil), Safi Khan (Renovation of a landmark building, Saifi Village), 1466 (Residential building, Mina El Hosn), Cedar & Pine (Renovation and reconstruction of existing buildings, Beirut Central District), Garden View (3-building project comprises 37 apartments, penthouses and duplexes over 10 floors, STARCO)

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Debi Nova is already a massive star in her native Costa Rica with six Grammy nominated projects, a No. 1 dance single, and performances as a featured vocalist on tours with Ricky Martin and Sergio Mendes under her belt. She is a singer, songwriter, and multi-instrumentalist who is ready to make her mark on the rest of the world with the upcoming Decca/ Surco release of her hybrid, Spanish/ English debut album Luna Nueva. The record is an electrifying combination of irresistible Latin rhythms and potent pop smarts that showcases this vivacious artist’s considerable musical gifts (she plays piano, guitar, bass, and more) as well as her rich Latina heritage.

Nova explains, “because Costa Rica is in Central America, we had Bossa Nova coming from Brazil, Afro-Cuban rhythms drifting over from the Caribbean, and, of course, all the great rock and soul from the U.S.,” she says. “It was a real melting pot and I wanted my album to capture that.” Nova’s heritage is echoed not only in the album’s steamy rhythms, but also in the songs’ lyrics themselves. A resident of Costa Rica and the U.S., who has split her time between the two countries for the last seven years, Nova sings in both English and Spanish. “The idea of singing in both English and Spanish on the album wasn’t planned,” Nova says. “As I was writing the songs, I found myself naturally blending the two because it’s something I do every day. My music reflects my being part of a generation of young Latinos who use both naturally. The world is becoming smaller and I’m proud to represent that.”

Nova’s thoughtful lyrics play out amidst a richly textured backdrop of acoustic and electric guitars, piano, Wurlitzer, percussion, strings, and inventive electronic programming—a sonic landscape she conjured up with the help of her producers: British studio veteran Marius de Vries—a five-time Grammy Award nominee and two-time BAFTA award winner known for his work with Madonna, Björk, Massive Attack, and Josh Groban, and Oscar-winning Argentinean film composer, multiple Grammy and Latin Grammy-winning producer and founder of Surco Records, Gustavo Santaolalla, who has scored a host of critically acclaimed films including Brokeback Mountain, Babel, and The Motorcycle Diaries, and produced multi-platinum and Latin Grammy-winning artists such as Juanes, Café Tacuba, and Julieta Venegas.

Born in the Costa Rican capital city of San José, Nova began playing piano at age four, at the urging of her mother, whose family members all play an instrument.

She studied classical piano throughout her teens and fronted her first band at age 13. At 14, she joined the Costa Rican band Gandhi and got her first experience performing on the big stage when the group opened for such artists as Deep Purple, Aterciopelados, and Mana.

She honed her vocal technique during a five-week program at Boston’s prestigious Berklee College of Music a few years before moving to Los Angeles to study voice at the LA Music Academy in Pasadena. When her year at the Academy ended, she entered UCLA’s Ethnomusicology and Jazz Studies program intending to complete her degree, but fate intervened in the form of an invitation from legendary Brazilian artist Sergio Mendes to be the featured vocalist on his critically acclaimed album Timeless (produced by the Black Eyed Peas’ will.i.am) and to accompany him on his tour of the U.S. and Japan. Not long after, Nova signed her first publishing deal.

Nova has penned songs for Latin recording artists Belinda and RBD, Sean Paul, Mark Ronson and more, including her own single, “One Rhythm,” which reached #1 in Latin America and on the U.S. dance charts. She also co-wrote and performed the standout track, “Latin Girls” on the Black Eyed Peas Grammynominated Elephunk She has six Grammy nominated projects under her belt, including nods for her songwriting and/or vocalist work with Mendes, Black Eyed Peas, Sean Paul, Victor Duplaix, and Norman Brown.

Puerto Rican superstar Ricky Martin invited Nova to duet with him on two tracks on his 2005 album Life—“Que Más Dá” and “Drop It On Me”—and to also appear in the videos. At Martin’s invitation, Nova later joined him on a tour of Latin America as a featured vocalist, and made several high-profile TV appearances with him, including a sizzling duet at the Radio Music Awards in Las Vegas.

Look for Luna Nueva, coming from Universal’s Decca Label Group/Surco Records in Spring 2010.

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IN.CINEMA

Many have dubbed Christina Aguilera’s big screen debut film Burlesque as a below-par Glitter meets Showgirls! Yikes! The film boasts a super-talented cast that includes Oscar winner Cher, Oscar Nominee Stanley Tucci, Kristen Bell and Alan Cumming. Yet it wastes this talented cast on what is a campy and clichéd movie at best. Although Christina Aguilera’s debut big screen performance is much better than anticipated.

Aguilera plays Ali, a typical small-town girl with a big voice, optimism, and stars in her eyes. She takes the-bus-ride-to-stardom from Iowa to Hollywood to “make it” in tinsel town. After waiting tables at a “neo-burlesque” club, she tries to convince the club owner Tess, played by Cher that she has what it takes to make it on the club stage. But Tess and her sidekick Sean, played by Stanley Tucci are skeptical, “You gotta make me believe that you belong on that stage,” Cher’s character implores Aguilera. “That it’s yours! And that nobody can take it from you. Now you wanna show me something? Show me that!” Aguilera takes the stage and blows them away with her passionate dance moves and signature Christina voice.

Burlesque has outrageous costumes and edgy choreography, the song and dance numbers serve as much needed breaks from the dull monotony of the script and plot. Grey’s Anatomy’s Eric Dane serves as great eye-candy, and Kristen Bell plays the antagonist who is jealous of Aguilera’s talents, which by the way end up restoring the Burlesque Lounge to its former glory. This film is a guilty pleasure at best, it makes Chicago look genius and Moulin Rouge like the Oscar contender it actually was!

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IN.FILM

In the 1987 drama Wall Street, Gordon Gekko, played by Michael Douglas, told us “Greed is good.” In the original, New York’s financial district was brought to the public’s attention, as were the rampant excesses of the decade during which it was made. In the sequel Wall Street: Money Never Sleeps, Michael Douglas returns as the crooked financier Gordon Gekko. In the sequel, Gekko is released from prison only to find him-self adapting to the new Wall Street.

This time around Gekko declares that Time is one’s most valuable commodity, as he re-instates himself into a world that did not take his words “Greed is good” as a warning, but rather as a motto. The film is a good representation of the flaws of the economic condition and capitalism today. What keeps you interested through out the film is wondering what Gekko is really up to. Is he a changed man, determined to make-up for lost time with family? Or determined to make-up for lost time amassing a fortune? The plot is set during the height of large banks going under, as was the case in 2007/2008 before American Government bail-outs, and it is full of twists to keep you engaged.

Shia LaBoeuf plays Jacob Moore, a successful young Wall Street broker with money in the bank and the world at his feet.

Moore however seems to be interested in a noble cause; that of collecting investors for a sustainable renewable energy project.

Because what is happening behind the

scenes of the financial meltdown is beyond his grasp, Moore could be doomed to fail. He is in a committed relationship with Gekko’s daughter Winnie played by Carey Mulligan. As the financial world is on the brink of collapse and he is left scrambling like everyone else, Gordon Gekko enters his life and recruits Moore to reconcile him with his daughter, or is that his true intent?

Because the film is set in 2008, we the audience are two moves ahead of the film since we are watching it in 2010, after the financial crash of the time was initially dealt with through governmental bail-outs of the large banks in the U.S. Director Oliver Stone also makes Gekko aware of what’s coming and he keeps us hooked with engaging characters, intense number crunching, and fluid directing. The soundtrack is also highly memorable with almost all of it comprised of David Byrne songs.

The central question of Money Never Sleeps isn’t whether or not greed is good, but it is whether or not we are using the time we’ve been given on this Earth for good. Gekko concludes early on in the film that time is more valuable than money, so the film questions us as individuals and as a society about our use of time. The film asks us why we as individuals have allowed capitalism to run rampant and why we haven’t used our time more wisely to do something about it, and why haven’t we used this time to pursue something other than greed?

Soura Magazine Issue 30 | OUT NOW www.souramagazine.com

IN.BEAUTY When Black gold meets platinum Czarina Gold, in a mysterious black embellished with gold, captivates with its shine and intensity. Perfect for the most glamorous dress, this shade goes best with the most extravagant nights.

Timeless Gold features the most luxurious platinum tones... with a radiant lamé finish. It is the ideal harmony for the most fairy-like dresses. The final touch of a fiery look…

Amagical duo: Concentrate & Cream SUBLIMAGE Essential Revitalizing Concentrate offers the ultimate in skincare. It features a high concentration of a precious elixir of the golden flower of the Himalayas, from which comes the creation of an exclusive anti-aging active ingredient*: Golden Champa PFA. Golden Champa PFA acts within skin cells,for continuous reconstruction. It eliminates the toxins that build up every day in mature skin, while also boosting cellular activity. Cells are revitalized and healthy; their metabolism reaches its peak. This “youth enhancer” thus boosts the talents of the cream.

Dior Vernis 226 “Timeless Gold” & Dior Vernis 916 “Czarina Gold”

GUERLAIN ABEILE ROYALE Youth Serum Firming Lift, Wrinkle Correction is a real formulation feat that reconciles the irreconcilable: it integrates an incredibly rich content of repairing active ingredients in an “oilin- water” emulsion formula with a superlative sensory experience.

This emulsion serum instantly disappears on the skin surface, envelops it in freshness and leaves only an intangible film on the skin for ultimate comfort.

The refreshing effect is ensured by the aqueous phase of the emulsion, providing a sensation of immediate comfort.

The SUBLIMAGE Essential Regenerating Cream (Texture Supreme or Texture Universelle) formula harbours all the power of the “green treasure” extracted from Vanilla planifoliafrom Madagascar: Planifolia PFA stimulates the five “life factors”** essential for firm, smooth and radiant skin.

Together, these two “skin sublimers” work wonders in terms of hydration, radiance, skin tone, wrinkles and firmness. Skin cells are revitalized and fully receptive to the power of Planifolia PFA – the jewel of an active in the SUBLIMAGE Cream. Cell regeneration is optimized, for the ultimate in skin perfection.

The skin is beautiful, stunning, simply sublime...

At the same time, an adapted lipidic phase with an innovative composition gives the texture an essential protective nutritive function, while allowing for amazing glideon and absorption properties.

Nourishing protective balm action and 8 hours hydration The new EFFET 3D celebrates the alliance of high-shine and protective hydration in 15 shades with a wide range of effects!

Protected and nourished showstopping lips… New Effet 3D Lipgloss from Bourjois.

A Brilliant Formula Containing micro-crystalline waxes for shine, the new EFFET 3D formula is enriched with 92% moisturising and protective agents, for its «balm and 8 hours hydration» action.

Along with oils and waxes, are added anti-oxidant vitamins C and E derivatives, boosted by a mineral complex that totally respects the fragility of the lips. Paraben-free, the new formula leaves the lips glossy and plumped up but also comfortable and hydrated!

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IN.BEAUTY

ESTÉE LAUDER INTRODUCES BLUE DAHLIA

BLUE DAHLIA NEW PURE COLOR

BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR The Blue Dahlia Pure Color Collection for smoldering eyes, shimmering lips and bold nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted his inspiration for this collection backstage at the Derek Lam Autumn/Winter 2010 Fashion Show. At the “Myth of the West” themed show, Tom created a strong, intensely energetic look that perfectly tied together the design and fantasy of the clothing.

The complete makeup collection includes two distinct looks as well as two complementary lip products that create a visionary, avant-garde look with a touch of whimsical glamour. In this intensely seductive collection eyes take center stage in electric blue and vintage violet, lips are shimmering in subtle shades of pale pink and raspberry shine while rich nail hues of deep navy and iridescent lilac complete the look.

Rich, Striking Eyes “For me, as a makeup artist, the beauty of the Pure Color EyeShadow Palettes is that there are five colors and textures.

To be able to play and to build up makeup from a neutral to smoky to funky, playful face is what I love.” – Tom Pecheux.

The Pure Color EyeShadow Palettes in Blue Dahlia and Surreal Violet are a powerful mix of cool, mysterious shades that mimic the fiercely theatrical world at the edge of night.

Housed in a sophisticated gold-mirrored compact with oversized Estée Lauder cartouche, each palette holds five mesmerizing shadow and texture combinations to create endless looks that are both enticing and alluring. Layer the different shades and textures for optimal intensity.

Highlight and illuminate your eye look with two new shades of Pure Color EyeShadow in Twilight Rose and Enchanted Meadow for a standout pop of color.

Stunning, Juicy Lips Drenched in Shimmer Ethereal shades of raw pink and magenta adorn the lips in a soft, sensual shine. Swipe shades of Pure Color LipStick in Pink Parfait and Rubellite and layer with Pure Color Gloss in Twilight Petal, Star Pink and Rock Candy for a subdued lip look that perfectly balances strong eyes for a lasting impression.

Super Chic, Luxe Chic Shades for Nails Complement lustrous lips with perfectly polished nails in mythical shades. Estée Lauder’s Pure Color Nail Lacquer in Blue Dahlia and Surreal Violet perfectly pair with the collection to finish off nails and toes in dramatic, fearless color.

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NEW PURE COLOR EYESHADOW

BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR A Collection of 16 Brilliant Shades and 4 Dynamic Finishes Inspired By Visionary Style “I think eyeshadow brings to a woman a lot of self-confidence and power. The new Pure Color EyeShadow shades and finishes are sensual and powerful and I love them. These are definitely my babies.” – Tom Pecheux Estée Lauder and Creative Makeup Director Tom Pecheux introduce the new definition of high-impact color with a vibrant collection of eyeshadows that envelop the eyes in raw attitude and style. Long-lasting pigments, fade resistant formulas and four buildable finishes are fused with bold, rich hues to create infinitely versatile eye looks. From natural to smoldering eye looks, this couture collection of shadows is expertly crafted and specially formulated to maintain the highest quality of color performance, uniting beauty and fashion. Revel in the variety of rich shades from plush purple and antique gold, to smokey graphite and sweet sugar… the new Pure Color for Eyes.

16 BRILLIANT SHADES • Exclusive True VisionTM Technology incorporates intense, highly pigmented shades for a saturated color rich application • A crystalline laminate polymer intensifies color clarity and vibrancy in one easy stroke • A subtle to high impact color palette ensures a shade for all skin tones and desirable eye looks • 16 powerful shades create endless color combinations and eye looks 4 DYNAMIC FINISHES From a rich matte to a modern metallic, these four, multi-dimensional finishes animate the eyes for a boldly rich statement: • MATTE: Jet milled coated pigments provide a contemporary, suede-like finish • SATIN: A low lustre texture combined with a refined luminosity creates a soft sophisticated sheen • LUMINOUS: Prismatic light-reflecting pearls provide a chic, lustrous sparkle • METALLIC: Flattened and round pearls are paired to create intense, vivacious drama

ESTÉE LAUDER INTRODUCES NEW PURE COLOR EYESHADOW

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Evening Gold New Look Christmas 2010 Il y a de l’or dans Dior …

Christian Dior’s fascination for gold has inspired a festive and precious evening makeup collection. Combined with deep black, offered in different materials and interpreted in every shade, gold is reinvented into an array of fascinating evening creations.

Inspired by the elegance of the Belle Epoque so adored by the Couturier, Dior Minaudière is the must-have of the collection. As divine to wear as it is dazzling to use.

Time for fascination

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IN.FRAGRANCES CALVIN KLEIN

BEAUTY

evokes the ultimate power of femininity and sophistication, while capturing the spirit of a woman who is beautiful from the inside out, with an aura that radiates.

A new interpretation of a lily – a neo-lily – is the heart and soul of Calvin Klein Beauty. A sophisticated flower that is the essence of femininity, the lily is also radiant and powerful.

Bringing the neo-lily to life, ambrette seeds enhance the spicy warmth, timeless jasmine elevates the floral signature, and a trail of cedarwood brings a vibrant and magnetic beauty to the drydown.

ISSEY MIYAKE

LIMITED EDITION NOIR ABSOLU

Olfactive variations created by Olivier Cresp. Sophisticated black and gold for a festive sheath that celebrates amber’s arrival. For just one Christmas, L’Eau d’Issey is draped in elegance. The pure light of L’Eau d’Issey, is, for a brief moment cloaked in black lacquer.

L’Eau d’Issey Noir Absolu keeps its famous conic silhouette. Deep black crowned by a transparent drop. A fragment of the crystal clear feeling that shines in the night, the moon pretending to be a drop of water or the memory of a mirror appearing from the shadows? An impenetrable bottle, like a secret. A floral fragrance with an amber sillage.

SALVATORE FERRAGAMO

ATTIMO

A new signature fragrance expressing the core of Salvatore Ferragamo’s values: Innate elegance, glamour, refined seduction, Italian style. This fragrance represents the essence of life’s most precious instants and of those emotions connected to them.

There are some moments in everyone’s life that shape a whole existence and are there to stay forever; just like Salvatore Ferragamo’s iconic everlasting style. ATTIMO carries all this through a thrilling and harmonious fragrance and expresses a momentum that all women aspire to feel and live. ATTIMO, a memorable Italian name that communicates the essence of Italian chic, an instant, a precious gift from the radiant Ferragamo world.

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IN.BEAUTY A Make-Up Tour de Force HALA AJAM

Hala Ajam has become a staple of Beirut high fashion and beauty.

Known for her innovative make-up techniques, her astounding artistry and her ability to push the make-up envelope, the published artist has also been named one of 40 Lebanese personalities who make the capital great by Time Out. IN talks to this make-up tour de force about her beginnings, her inspirations, and her future plans.

Tell us how you became a make-up artist As a child, I used to express my artistic talent on paper, later I began painting on faces, which fascinated me and triggered my interest in make-up. As soon as I graduated from school in 1985, I went to Svelte (a beautician school) in Beirut and completed my degree in makeup. Following that, I traveled to Hollywood, Los Angeles and studied at The Studio Make-Up Academy. I can summarize my academic experience through these two schools, which allowed me to expand my passion towards makeup.

Your most recent blog post touches briefly on the subject of shadows and highlights to contour and shape the face, why do you feel it’s important to put out a make-up blog?

My blog is a great tool I use to communicate with my friends and clients.

Through blogging, I can easily express my thoughts and deliver vital makeup tips for whoever is interested in makeup. The blog that discusses shadows

and highlights is taken from my makeup book Face-To-Face. I’m now in the process of expanding my blogs. I would like to add that I have a Youtube channel now too!

In your opinion, why do you think women wear make-up?

Women wear make up to hide the imperfections in their natural skin, some women believe that they should look perfect all the time. We have all been conditioned that real men don’t cry and have to protect women, whereas women are objectified and have to take care of their beauty, which would secure a good place for them in society. Well everything has changed now, women don’t see themselves as objects anymore. Using make-up to achieve a “natural” look is becoming increasingly popular and used to fix what has deteriorated with age. Make-up is mainly used to achieve a younger, fresher look by bringing back a natural blush effect, baby skin etc...

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Who are some of the famous fashion designers, photographers, or famous personalities you have worked with? Who of them was memorable to work with and why?

I worked with most designers in Beirut like Elie Saab, Zuhair Murad, George Hbeika, Abed Mahfouz, Tony Ward, Danny Attrach, Bassil Soda, Naji Houjaily, Rabih Kayrouz, and many new artists like Achi, Aden, etc. The most enjoyable designer I worked with was Elie Saab. He’s a big name internationally and can help you reach the stars. As for photographers, whenever I have a photo shoot with a photographer I don’t have chemistry with, the result is most often disastrous. A one man-show photographer is the worst. I have almost worked with every single major photographer in town, and some internationally renowned ones too. I like to work with Lebanese photographers such as Charbel Bou Mansour, Carine Bader, Rojer Mukarzel, Jihad Hjeily, and David Abdallah. As for new and upcoming photographers, I have collaborated with Mohammad Seif Al Deen, and Firas Fawaz, I’m hoping to continue to meet more talents. As for me, what matters in a team is having a talented stylist or art director, such as Caroline Cassia, Yehya Saadi, and Sherine Jaajaa.

Who or what inspires you?

What inspires me is the character of the person I’m working for, a client at my parlor, a specific setting at a photo shoot, or a music video shoot. It always depends on what is happening at that moment. My palette of colors depends on my mood or what I’ve seen lately like a movie I just watched. There are lots of things around us can be an inspiration for any artist.

Tell us about being named one of the 40 Lebanese personalities who make the capital great by Time Out… How did you first hear about it, and how does it feel?

I was really surprised when Time Out called me to tell me that I was chosen

as one of the 40 Lebanese personalities who made the Capital Great list. At first, I thought it was a joke! I was so happy to be chosen and for my work to be recognized, especially by a great capital city like Beirut.

In 2006 you published your book Face to Face, what was that experience like?

In December 2006, I published my first book Face To Face. That was right after the 33-days war. It was not the right time for the book but i couldn’t wait. The signing of the book was the first event after the war, it gave me hope to continue and believe that Beirut will always be the greatest capital in the world. I’m a workaholic who always keeps herself busy; I am preparing now a new book in both Arabic and English so that more people can read it.

My first book was in English, and lots of clients asked me for an Arabic virgin.

What lies in your future? Any more books? A TV show perhaps?

I did lots of behind the scenes step-by-step make up for TV shows. So why not have a TV show, hopefully in the future I’ll have my own show God willing.

Don’t forget my Youtube Channel, Facebook Fan Page and Twitter page to learn more about my makeup techniques

THE SECRET

REVEALED Yes we are perpetuating the cliché of peace and love this month; after all, it is Christmas! A time for carols and presents, Christmas trees and deck the halls!

This month we want to raise our glasses in celebration. We celebrate all that is good in mankind and the world, something that is often overlooked among all the violent and disturbing news reports on TV and in the papers. We stand by our fellow man, and insist that the good in us trumps the bad.

The Secret Muse wants us to join forces, pool our positive energies, and send it charging into the atmosphere to infect everyone with happiness, optimism and joy. ‘Tis the season to be jolly, but ‘tis also the season to remember the less fortunate, and to extend to them a handful of hope. ‘Tis the season of giving and expecting nothing in return. ‘tis the season of spreading joy, and happiness.

We owe it to ourselves to stay positive all year long, the more positive energy we send out into the universe, the more positivity will bounce back to us. We owe it to ourselves to relish every moment on this earth, selfishly as well as unselfishly. We owe it to ourselves to love ourselves wholeheartedly before we can give love to someone else. We owe it to ourselves to take problems in stride, to smile instead of cry, to laugh instead of scream… and that way, the problems will diminish and be crushed under the ruling hand of love.

With the New Year come new fears, new projects, new promises, new resolutions, and new hopes. This month we advocate optimism, optimism in its entire ideal and wide-eyed splendor.

We extend the mood of celebration past New Year’s eve, well into 2011. We celebrate the good in us, we celebrate our accomplishments, we celebrate the passing of yet another year, and we welcome the New Year with open, hopeful arms.

This month the Secret Muse invites you into her secret lair of Christmas wonder, she extends her hand to you to join her in the dance of joy, and she sprinkles her fairy dust on you lest you forget to smile and be optimistic… and most importantly she urges you to celebrate!

Celebrate! Celebrate!

Peace and Unity,

Secret Muse The Secret Muse

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