Brand of the year 2020 by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 11 | OCTOBER 2020

Editor’s Note Over the last decade, technology has become the stepping stone for SMEs and MSMEs. With time the needs and preferences of people have significantly changed. The transition has provoked companies to innovate prevalent products with new features and invent new ones as well. On the other hand, time has introduced emerging trends and practices, driving companies to a rat race to accommodate them. Technology has been the biggest ally of Companies to meet these needs. Furthermore, the arrival of digital advancements like AI, ML, IoT has made the market eminently competitive. Other breakthroughs like Serverless computing, Robotics, Biometrics, 3D printing in the technology fraternity has helped verticals achieve the impossible! In short, technology has redefined the industrial space from head to toe. Concurrently, technology has shaped the lifestyle of the majority of the population. Introduction of smart devices, broadband cellular network technology like 4G, e-Commerce and streaming platforms have brought the entire world to our fingertips. In this monthly edition “Brand Of The Year 2020”, our magazine will focus on firms, whose tech-oriented practices have renovated the work of others. The Cover Page will focus on the story of ITEZ Global Solutions Pvt. Ltd. – an end-to-end IT Solutions provider sitting at the heart of IT Space in India – Bengaluru. The Company is powered, by 15 years of industrial experience of Mr Senthil Kumar (Founder). The factor that keeps ITEZ ahead of the peers is its tailored solutions, which are a perfect blend of technology and innovation. IT is the platform that propels the growth of a Company and companies like ITEZ are an example of it. We urge you to go through it. Startups are the pillars of change. As constant trends are influencing the market, Startups are forging novel paths to address them. This edition is equipped with several stories of such innovative entrepreneurs, who have redefined the pathways of others. Not just this, the edition contains multiple in-house articles about latest trends, success stories, current affairs and so on. In short, it has everything to keep you updated. Unprecedented challenges create stronger foundations and amid the COVID outbreak, Startups have justified this point in every sense. Though many companies have taken a severe hit and sustained major wounds, many have grown is this transgression and some of them have shown significant growth as well. We want our readers to be like them – diligent & adaptive. We aim to be the knowledge partner of our readers, helping them evolve into a better version of themselves. Thank You! Indranil Roy Editor, Enlighten the world with innovation

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Business Head Ashish Kumar

Corporate Team Rahul | Vikash kumar

Co-ordinator Sunaina Gupta | Harish Kumar

Data Research & Analysis Nand Kumar Jha | Satyam Tiwari | Karan Khurana

Finance Team Monika Aggrawal | Gourav Singhal

Circulation Team Sonia Tiwari

Creative Director

Corporate Office

Ashutosh Ojha

507, DDA - 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@innovativezoneindia.com

Creative Team Rajat Pathak | Reena Kumari | Chandan Sharma

Legal Affairs Mukesh Kumar

Registered Office

Human Resources

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@innovativezoneindia.com

Nivedita Basu

Digital Marketing Manager Kartikeyan Gururani

Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

Copyright ÂŠ 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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Cover Story

Senthil Kumar (SK) Chief Executive Officer

ITEZ GLOBAL SOLUTIONS PVT. LTD.

RITESH AGARWALâ&#x20AC;&#x2122;S

JOURNEY FROM A COLLEGE DROPOUT TO THE YOUNGEST SELF-MADE BILLIONAIRE

FINWAY CAPITAL

FORESEE AVIATION PVT. LTD.

THE CONSEQUENCES OF DAILY PRACTICES ON OUR HEALTH

FRUTUNES FOOD PRODUCTS (P) LTD.

GRAND CHEMICAL WORKS 6

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INDGLOBAL DIGITAL PVT. LTD.

KAY LEGAL & ASSOCIATES LLP

AN INSIGHT INTO THE WORLD OF CULTURAL TOURISM

TESLAAIR TECHNOLOGIES PVT. LTD.

UNITED ARTLOGISTICS INDIA PVT. LTD.

40 42

NUTS -

THAT ARE THE BEST ALLY TO HEALTHY SNACKING

SYMBIOSIS SCHOOL OF BANKING AND FINANCE

A DIG INTO THE EDUCATION IN RURAL AREAS

Content

Table of

5 BEST BOOKS RECOMMENDED BY ENTREPRENEURS THAT CAN BE FRUITFUL FOR YOU

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Senthil Kumar (SK) Chief Executive Officer

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Cover Story

ITEZ

Global Solutions Pvt. Ltd. A brainchild of humanitarian leader Senthil Kumar (SK)-revolutionizing the IT world with its exemplary offerings Today, operating a business without the assistance of an IT company seems almost impossible. An IT solution provider can offer any business with exclusive IT strategies, as solely focussing on business strategies is not enough for the success of a business venture. Since tech innovations have extended their reach in different horizons of the business world, everything has changed. Now, for bringing better prospects to business, IT support company has to be considered as soon as possible. Numerous service providers guide you with their respective expertise for various IT needs of your companies. But, identifying a reliable IT support company from a plethora of companies is a tedious task. In our brand-new edition, we are highlighting a company that conducts its operations with customer-centric business philosophy- ITEZ Global Solutions Pvt. Ltd. The Firm has outstandingly carved a niche for itself in the relevant domain. A well-reckoned enterprise, ITEZ Global Solution Pvt. Ltd. is an established end-to-end IT Solutions-provider. Headquartered at the IT Capital of India, Bengaluru, the Firm is catering to diverse kinds of enterprises. With an exclusive vision to emerge out as a prominent IT Solutions provider at Pan India level, the Company is experiencing exponential growth. Their service offerings are enriched with IT Solutions and services/ IT rentals/ IT Support desks / Turnkey solutions / Annual maintenance contracts/High-performance IT machines sales/ Field support services/ IT Infrastructure and other relevant services.

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UNVEILING THE LIGHT BULB MOMENT

DEALING WITH THE COVID-19 SCENARIO

Incorporated in the year 2018, ITEZ Global Solution Pvt. Ltd. was conceptualized to offer end-to-end IT Solutions to the enterprises and consumers. The Founder and CEO of the Company, Senthil Kumar (SK), is an avid believer in serial entrepreneurship which inspired him to commence this business venture. With the enriched experience of over 15 years in diverse domains such as sales, management, planning and strategic implementation for multilingual regions across the nation, his unique leadership style has grabbed the attention of the business community effectively. As an inborn learner and self-motivated leader, he has been an inspiration for all those who have been associated with him.

Amidst the harsh times of global pandemic, ITEZ Global Solution Pvt. Ltd. has embraced the social responsibility to offer safety to its clients. During the nationwide lockdown, the Firm operated with extreme cautiousness to deliver its extraordinary solutions. While practising social distancing and strictly adhering to the COVID-19 protocols to curtail the spread of the virus,

they safely delivered 9000+ products to their customers. Team ITEZ is also ensuring to spread awareness regarding safety measures via social media platforms. Owing to their 100% commitment, they have acknowledged their social responsibility which is quite commendable. The volatile nature of the IT Industry made ITEZ adapt as per the changes in the relevant market, but the unprecedented scenario like

Catering to the needs of all types of businesses- SMBs to megacorporations, the business operations of the Company are constantly resonating with the vision of the extraordinary Founder. The sheer endeavours of Senthil Kumar (SK) are inclined to serve and support the budding enterprises as much as possible.

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WHAT IS SO UNIQUE ABOUT ITEZ? Let’s get some glimpses on the key differentiators that makes ITEZ stand out of the crowd. Their prime business philosophy is to consider client’s requirement as their sole responsibility. Forging ahead with their wholehearted commitment to deliver the promised products, customer satisfaction is the key focal point for them. To make the workforce resonate with the frequency of their proposed vision, their team-building procedures are also customer-centric only.

COVID-19 pandemic was even thought off in the worst of worst dreams! But, the Organisation made a quick turnaround in the business operations to survive the destructive waves of the global pandemic effectively. Keeping the safety of the workforce on the priority, the team managed to continue the operations. Many of their products and services were in the high demand amid the lockdown scenario that allowed them to ensure the positive flow of the revenue. The wholesome efforts of each team member live up to the client’s expectations, that has benefitted the Company enormously. Senthil would like to offer his sheer gratitude on behalf of the whole organisation to the clients for their precious support and unwavering trust.

The Founder, Senthil Kumar (SK), has paid intense heed in the teambuilding process. To him, hiring the candidates to enhance the profit of the organisation is not the priority, instead, being the mentor to them and help them achieve better career prospects is the prime motive of indulging in the process. Senthil believes that technology and innovation go hand in hand. Thereby, ITEZ operates by keeping pace with the latest technological advancements. The technical team ensures an inclusive attitude towards the latest technology that allows them to design the products and services accordingly. With the exclusive expertise, the team constructs the innovative solutions infused with the technological up gradations to ensure an edge over its peers. When asked about to enlist the core values and attributes that express their commitment to excellence, Senthil Kumar (SK) elucidates, “For us, the welfare of the employees and the vendors is on the top priority. Our compliance with the schedules allows us to build trustbased relations with our clients. With our strategic approach, we have fostered integrity and trust between internal as well as external stakeholders. Our endeavours are converged on continuously innovate to offer better offerings to the adored clients.”

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THE PHENOMENAL LEADER BEHIND ITEZ- Senthil Kumar (SK) ITEZ is the brainchild of Senthil Kumar who is the Founder and CEO of the Company. His extraordinary journey as an entrepreneur started at an early stage of 15 only! Dodging numerous obstacles encountered from such a young age, he has now established himself as one of the most successful entrepreneurs across diverse domains. His keen interests are inclined towards supporting the aspiring entrepreneurs as much as possible and alongside this, he is also indulged in social services. Acknowledging his responsibilities towards the society, he is serving as the National Secretary in Human Rights and Anti-Corruption Forum, Govt of India, New Delhi. Apart from this, he is also a Para Legal Volunteer in Karnataka State Legal Services Authority. Senthil Kumar (SK) holds the Masterâ&#x20AC;&#x2122;s degree in Computer Applications and Post Graduate Diploma in International Business from eminent universities. His educational qualifications along with his enriched entrepreneurial experience

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have helped him emerge out as an influential personality. With the enormous respect for humanity in his heart, he has ensured behemoth contribution for the betterment of the society. He aspires to be the prominent motivator to lead skilled people to find better ways of ensuring success in their career objectives.

A GLANCE AT THE WORK CULTURE The work culture of an organization defines a lot about its growth. A joyous and positive work culture can help an organisation climb the stairs of success in a short period. At ITEZ, there is an open and cordial work culture with the team of optimist associates who are truly dedicated to their jobs. This is one of the factors that are behind the thriving growth of the organisation. Management believes that employeesâ&#x20AC;&#x2122; engagement in the work culture is a must to ensure a better growth trajectory. The CEO, Senthil Kumar (SK) leads all the creative initiatives that enhance the engagement among the associates at the forefront that allows him to bag numerous accolades in favour of his leadership style.

ABOUT THE FUTURE OUTLOOKS In the near future, Senthil Kumar has envisioned to expand the reach of his company across India and abroad as well. He has aimed to escalate the number of employees to 5000 and targeted to bring 1000 new customers on-board. He aspires to incorporate more ventures related to a commercial business in the upcoming years. Apart from this, he has also laid the foundation stone for SK Trust which is committed to the upliftment of d estitute children, along with that focussed on the eradication of untouchability in rural places, the importance of education, spreading awareness on health and hygiene, propagating benefits of yoga and much more! Senthil Kumar has also incorporated SK Farmerâ&#x20AC;&#x2122;s trust that is performing an incomparable job by improving the lives of farmers in our country. The future endeavours of this Non-Profit Organisation are inclined towards helping the backbone of our nation i.e farmers, with its numerous beneficial projects for their upliftment in the society.

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SUCCESS STORY

RITESH AGARWAL’S

JOURNEY FROM A COLLEGE DROPOUT TO THE YOUNGEST SELF-MADE BILLIONAIRE

At the time when in India, finding hotels within budget was a bigger issue than the availability of hotels, a man came up with a vision of creating a solution for people who are looking for affordable hotels and introduced OYO Rooms at his young age. It has achieved to solve the issue of affordability, cleanliness as well as the availability of hotels. OYO rooms have now become one of the most successful start-ups in India as the country’s largest budget hotel chain. It has spread itself over the globe with 23,000 hotels, 8, 50,000 rooms, and 46,000 vacation homes. The mastermind behind the idea of OYO which means “On Your Own” is Ritesh Aggarwal, who has grown as one of the most successful entrepreneurs in his 20s. He was a tech freak and had a passion to travel around the world. During his travels, the issue with budget hotels was discovered. At his young age of 17, he came up with launching Oravel Stays, which was modeled after Airbnb and later had become OYO rooms. The Journey to the Entrepreneurial realm Ritesh was born to a humble family in Orissa, Bissam Cuttack. He did his schooling from Sacred Heart School, Rayagada Orissa. He had a passion to become an entrepreneur and in order to pursue it, he enrolled himself into the Indian School of Business & Finance, Delhi. However, he left his college mid-way as he wanted to start his own company. His desire to travel the world made him realize the need for affordable hotels with decent services in India. If he finds affordable hotels, it had an issue of having no necessary facilities being provided like comfortable beds, AC, breakfast facilities, and Wi-Fi. This gave him an idea to do something that would solve these issues. He gathered his love for travel along with his obsession with technology into making something useful. Although the journey of Ritesh wasn’t easy, it had difficult roads like issues with funding, marketing, reaching out to the investors and property owners, had also faced mixed reactions from friends and relatives around him and whatnot, but this young guy found his path to success. He started his journey to success by launching “Oravel Stays”, which was helpful for people to locate and book affordable hotels near them. It helped travelers to find hotels on their budget but it was not serving the exact purpose for which he started this. Soon the realization hit that the major issue was in the non-standard services, so he updated his old business model and converted it into a better version and re-launched it as “OYO Rooms”, which provides pocket-friendly rooms with standard facilities in more than 1000 hotels across India and now it is spread over the world.

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OYO rooms is nothing but an idea to create Indiaâ&#x20AC;&#x2122;s largest chain of efficient, young, standardized rooms that has an intention to build the coolest chain that will live up to the basic standards and high expectations for rates like never before. The story of Ritesh Agarwal is a true inspiration for every aspiring entrepreneur, who wishes to make their mark in the business fraternity. This guy possesses a unique thinking capability - a major attribute that has helped him grow as the youngest billionaire in India.

RITESH AGARWAL CEO of OYO Rooms

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Finway FSC A LEADING-EDGE FINANCIAL SERVICES CONSULTING AND SOLUTION PROVIDER

At the time of financial difficulties, the companies seek assistance by turning themselves towards crisis and recovery advisors. Such professionals help them to get a good grip on the crisis situation that ensures a turnaround plan for a longer period of time. Financial Services Consulting firms ensure that the uncertainty in the enterprise does not impact the business goals. Acknowledging the thriving business opportunities in this domain, many business ventures are emerging to assist the companies in investment advisory. One such outstanding company is Finway FSC that has carved a niche for itself by pioneering in the domain with its outof the box business solutions. Incorporated in January 2017, Finway FSC is offering a holistic platform to individuals and small businesses to excel in their respective domain. Be it the lending space to investment advisory and Wealth Management to Insurance, their fortes lie in a diverse range of services.The ground-breaking FSC is welladept in dealing with both Secured and Unsecured products that are strategically moulded as per the needs of the market and customers. It is serving as a beacon of hope for people to pursue their dreams by rendering the right financial consulting and solutions.

RACHIT CHAWLA CEO & Founder

Gradually, expanding its boundaries from Delhi/ NCR to the top ten cities of the country, it is planning to launch the concept of Offline Loan Shops in Delhi for those who are not quite tech- savvy and are in need of offline support. The Company commenced this voyage with a loan book value of Rs. 1.0 crore, it has now reached 14.00 crores, and with zero NPAs, it is excelling the heights at a rate of 20 percent on MoM basis. Since its inception, it has ensured to multiply the number of disbursed loans seven times

“A TAT (Turn Around Time) of 24 hours was the biggest task for the management that was strategically achieved, following the best technologies and practices in operation. Today, Finway succeeds in reducing the TAT to 24 hours for unsecured loans and 72 hours for secured loans, which no other FSC is capable of offering yet” says the CEO and Founder, Rachit Chawla.

A GLIMPSE AT THE INCEPTION STORY

‘Empowering people financially’ is the tagline that explains their cause of commencement of this business venture. They acknowledged the need of penetration for consumers and people with good credit worthiness but were not able to get their points across to the financial institutions as the turnaround time was too big for the money to be of any use. Previously, most financial institutions were catering to the needs of only the top three percent of the population. In this regard, the KeyOfficial

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In order to implement an innovative solution the team ensures rigorous testing. Before launching any product in the market, they ensure to test it intensively on the employees and other people in the know. Any product will not enter the market until the team of Finway is not 100% convinced about its performance among the consumer base. Such an insightful strategy has helped them ascend the heights effortlessly. Team Finway is impassioned to deliver the world-class services that can resonate with client’s expectations. They value innovation to exceed the benchmark standards. They have converged the attention on creating an engaged workforce that is admired for its passion, persistence, and purpose.

ACHIEVEMENTS AND ACCOLADES Official says, “We thought of establishing a platform that could empower the people financially, and that’s how Finway was born.” With the exclusive vision of serving the individuals and SMEs, by being most competent, honest, and transparent in their business operations, they have set a mission to empower Indians with financial inclusion and literacy that can enable them to make prudent choices in terms of borrowing, investing, or protecting their capital. During the initial stages, they started with only lending products and now they are dealing in all sorts of financial services like loans, financial advisory, consulting in investments and insurance by keeping pace with a very new age banking style.

ENSURING CLIENT’S SATISFACTION

Catering to the SMEs- be it big or small- they have ensured to win the faith of their valued clients. By including transparency in their operations, they have also leveraged technology to the next level. The team of the Company never seeks commission and always tries to work by offering reasonable prices of their offered services. Their main objective is always aligned towards the client’s interest. Finway has come a long way by virtue of increasing faith in their customers. A few special mentions of their consumers base includesChanakya IAS Academy, Big Boys Toys- Mr. Jatin Ahuja, Genesis Mall and Ayush Mehra of Study by Janak, etc Honesty, Innovation, Customer- Orientation, Agility and new generation services – have helped their brand to excel in the relevant domain effortlessly.

DEALING WITH THE IMPACTS OF PANDEMIC CRISIS

Owing to their technology-friendly work culture, their reach was effortlessly ensured to their consumers with the help of the Pan India agent. They instantly developed a partnership with the B2B platform to connect with the financial institutions with ease to render their services to their adored client base. Effectively working against the tide, they supported their consumers in every possible way. Explaining the uniqueness of their business, Rachit says that whatever they do is unconventional. Their interests are aligned towards innovating and giving maximum value to the customers. When it comes to investing, they are not just advisors but they provide algorithmic trading services too. The Management believes in investing significant time in investing time to develop technology. Once innovative technology has been developed, it is provided to the customers to offer better results at affordable expense.

Finway believes in improving with the sole motive to exceed the benchmark standards. Their commitment to excellence has bestowed them with numerous awards and accolades. Finway has won ‘Excellence in Financial Product Branding Award’ by Indian Brand Convention & BAM Awards 2018. It has also bagged ‘Excellence in Artificial Intelligence and Finance Award’ by Indian Start-Up Convention & Start-Up Excellence Awards 2018. Finway has also been awarded as the Tech Company to Watch Out for BW Disrupt TechTors. Alongside this, they have also been nominated among Top 50 Brands by Exchange4media.

FINWAY HAS BEEN AWARDED AS MOST INNOVATIVE FINTECH SOLUTION OF THE YEAR BY 5TH IVS VIRTUAL SUMMIT & AWARDS 2020.

Finway has also been awarded as the Most Admired Service provider in Financial Sector by ET Now at World BFSI Congress and Awards 2020 and rewarded with Most Innovative Financial Services Provider’ Award by Economics Times only.

ACKNOWLEDGING THE CSR ACTIVITIES

Financial Inclusion and Financial Literacy are the two key areas where Finway is trying to focus on its CSR objectives through seminars, webinars, and social media platforms. It also provides 24x7 free of cost investment advice to people on the phone. Besides, Finway is successfully running a financial literacy program on its YouTube channel to educate people about the Do’s/ Don’ts of dealing with any financial products. Their insightful approach for offering the masses with such commendable solutions has allowed them to ensure growth in leaps and bounds.

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FORESEE AVIATION PVT. LTD.

Foreseeing The Clouds Together

Right now, Foresee Aviation is in the process of developing a user-friendly app named as BookMyJet, which provides easy and pocket-friendly booking. BookMyJet is a professional charter service that brings greater transparency in the GA industry. Mr Sharma defines Foresee Aviation as professional, transparent, reliable, customer-centric, and organized company. Mr Sharma recalls that right from the beginning of the Pandemic, the team has been in constant touch with the clients and have been informing them about all the precautionary methods that the Company undertook to maintain the highest level of safety on-board the flights. The motto was “do not lose contact”. Internally, Foresee Aviation never stopped working. He further adds that the Pandemic has acted as a kind of a boon for his business. The business is experiencing a steady rise in demand for private charter services. People now understand the more considerable value of using private jets that provide safety as well as anonymity, along with a high-level of comfort. In Foresee Aviation’s case, about 90 per cent of flights operated after lockdown has been issued to new clients, and so the Company is experiencing a rise in demand by almost 80 per cent.

SANTOSH KUMAR SHARMA Co-Founder & CEO

oresee Aviation Pvt. Limited is an award-winning general aviation company that specializes in sales and purchase of aircraft, aircraft charter, and bulk hour sales.

At Foresee Aviation, a wide variety of customers are served, they range from corporate, foreign inbound tourists, celebrities, and political leader, and the Company even participates in medical evacuation services. Foresee Aviation’s clients are some of the top names from the corporate world along with celebrities and political leader.The Company has flown international celebrities like Michael Douglas, Jack Patrick Dorsey, Catherine Zeta-Jones, and Guus Hiddink. Led by Mr Santosh K Sharma, it is winning faith by providing exclusive customer service and attention to detail. 20

THE COMPANY AND IT’S WORKING The thing that differentiates Foresee Aviation from other private charter providers is transparency. Here, communication is very much straight forward, and the practical flying solutions of the Company are safe and budget-friendly. Hence, it acts as a charter consultant and not just a charter provider because the organization suggests better alternatives that are safer and financially beneficial. So, the end benefits eventually go to the customer. Foresee Aviation is very much selective when deciding on a team. In a new applicant, they look for qualities like aptitude and curiosity to learn more. For them, past experiences do not matter. Also, they have interns coming from B-schools, and for them, the Company acts as a platform to grow both personally and professionally. Here, a candidate’s capability is measured in their eagerness to learn and grow. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 11 | OCTOBER 2020

Foresee Aviation keeps a very close watch on market trends and customer psyche and draw a line to join these two dots so that no gap is left unexplored or neglected. For example, during the time of the Pandemic, this Company pumped up all the questions related to security and ensured to provide the best services. Here, the team also works to keep themselves updated with future trends and try and stay a step ahead of their contemporaries. The Company works alongside its clients and continuously puts itself in their shoes to ensure the most reliable and safe services.

and not as a service provider. Foresee Aviation receive regular feedback for the enhancement of services from the clients where they also share ideas for new business opportunities. In the short interval of its inception, Foresee Aviation have won many awards and accolades. The Company won ‘Best Air Charter Company in North India’ in 2017, ‘MSME India 500 CEO Award’ in 2017, ‘India Best 5000 MSME Award’ in 2017, ‘UP Brand Leadership Award’ in 2019, and its Co-founder has won the ’50 Fabulous Innovative Leaders Award’ in 2020.

A GLANCE AT THE FOUNDER Mr Santosh K Sharma is the Co-founder & CEO at Foresee Aviation which was founded in 2009. Propelled by his love for charter services, and a vision to bring transparency and systemic organization in the general aviation industry, he started the Company. Earlier, he had worked at Club One Air. Later, he was encouraged by his partner, Ms Ajuka Mahajan to open his aviation services brand with superior facilities and enhanced customer service. Mr Sharma adds that he was blessed to have encouraging clients who acted more as patrons and provided much support to make the Company an instant hit. From the very first day of the inception, he worked with people who provided him with steady business and are still connected with him. At present, Foresee Aviation has offices in Delhi, Jaipur, Mumbai, Bangalore, and representative offices in several other places. Mr Sharma believes in following dreams, and he suggests to try things that make oneself happy.

Mr Sharma believes that the coming decade would introduce Foresee Aviation to more outstanding successes than the past one. It is hopeful on the part of Mr Sharma to sign-up with more aircraft. He is planning to go global and establish a more significant number of international offices. Further, there are plans of owning a fleet of aircraft. Lastly, Foresee Aviation wants to incorporate technology in all segments of general aviation and make the industry more synchronized, updated, and modern.

NOT JUST A BUSINESS, BUT A BRAND Foresee Aviation is more concerned with building relationships than earning money. The entire team is highly customer-centric and look for ways to extend benefits to the customer base. Hence, this Company acts as charter consultants rather than providers and suggest cheaper and safer alternatives to ensure the complete well-being of clients on-board. Safety for this Company is the number one priority, and they cannot compromise on it. Foresee Aviation also takes proper care to extend the highest level of comfort and would do just about anything to make the journey of its customers a memorable one. As stated earlier, Foresee Aviation is a customer-centric, transparent, organized, approachable, and ready to answer all your queries kind of brand. The Company care about its clients and make sure that they get the best money-value for their charter flights. Utmost transparency at Foresee Aviation has helped it to reach a more significant number of clients and maintain a long-lasting relationship with them. As a result, the clients also treated this Company with respect and honesty and helped them by sharing their expectations and needs. Mr Sharma believes that many of the clients rate them more as partners in business

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Health

The Consequences Of Daily PRACTICES ON OUR HEALTH

None of us is great. Everybody has deficiencies, and we all are inclined to unfortunate propensities. We regularly overlook them to the degree that they become the very piece of us and begin characterizing us. A great deal has been spoken about good propensities for better wellbeing. Learning better methods of teaching definite tendencies is, for sure acceptable. Controlling your health wonâ&#x20AC;&#x2122;t just assist you with living steadily; however, it will make you a superior individual also.

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THE IMPACTS OF BASIC LIFESTYLE BEHAVIOUR ON HEALTH

EXCESS USE OF PHONE Innovation has indeed made our life easy and has made the world a small place as we can associate with whomever we need and at whatever point we need. It is difficult to envision our life without our mobiles, yet it is additionally evident that we have become captives of cutting-edge devices. We are so acclimated with our mobile phones that it has become a need for our endurance. For most of us, our phones are the principal thing we check towards the beginning of the day and the last before taking a rest.

SKIPPING MEALS A generous breakfast will keep you glad and vivacious for the day. Longer gaps between suppers due to skipping can contrarily influence your hormones, resistance, temperament, digestion, and general wellbeing. Rather sound, littler suppers can support your digestion, help in weight the executives, and keep up the hormone balance. Start your day with a good breakfast and have different suppers on time also. Skipping suppers is a too impractical notion, donâ&#x20AC;&#x2122;t do it.

EATING TOO MUCH Overeating and gorging will undoubtedly create more health problems, even if it is healthy food. Everyone needs just the perfect calories and nutritional intake to maintain great wellbeing. If you eat more than what your body needs, be it any food, it can bring about weight gain. It can likewise welcome other medical conditions like heartburn and swelling. In any case, eating an excessive amount can also be an indication of hidden issues like diabetes or hormonal problems.

DRINKING LESS WATER Water has numerous health benefits. Remaining hydrated assists with keeping your memory sharp, your mind stable, and your inspiration flawless. Staying aware of your liquids enables your skin to stay flexible, your body chills off when it is hot, permits your muscles and joints to work better, and helps clean poisons from your body through your kidneys. It can likewise cause obstruction and stomach related issues, dry skin, weakness, and crabbiness. Insufficient water intake is additionally connected with kidney issues like kidney stones, urinary contaminations, and by and large, kidney functioning.

LACK OF SLEEP Sleeping less is a wellbeing hazard that can invite medical problems like gaining weight, debilitated resistance, unnecessary pressure, absence of focus, and crabbiness. Deficient rest can influence your wellbeing from multiple points of view, it can cause hormonal lopsidedness, influence mending, and torment conditions. While rest needs change from individual to individual, having sufficient rest around evening time is significant for all. So, in the issue of how hustling, you are donâ&#x20AC;&#x2122;t settle on your wellbeing.

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FRUTUNES FOOD PRODUCTS (P) LTD.

Now a days, the ease with which customers can source produce also makes them forget the careful planning, preparation, and hard work that goes from farm to freight through the processing, distribution and food supply chain. Farmers, who not only have to with stand natural calamities and the environment to grow crops, fruits and vegetables but also have to see their margins wither away at every point of the supply chain because of payments to intermediaries and agents, are adamant. In the end, farmers are less expensive and have to rely on land-linked loans to survive. Factors such as restricted access, inadequate cold storage, mismatches in infrastructure and supply-demand also contribute to postharvest losses, seriously affecting both farmland revenue and morale. Many Indian farmers have been forced by this cycle to the verge of bankruptcy and some to suicide. THE BRAND A business located in Chennai is Frutunes Food Products (P) Ltd. In repairing the deficiencies in the export supply chain, Frutunes discovered a business opportunity. The Business leverages technology to build a secure and cost-effective supply chain for exports to deliver quality goods directly from farms to international stores. The tag line â&#x20AC;&#x153;Complete Export Solutions of the Farmerâ&#x20AC;? is owned by Frutunes. Further, the Organization is also educating Indian farmers on the specifications and demands of international export quality standards for products such as tomatoes, pulses, millets, spices and even processed foods. Tamil Nadu Agri University, farmers and FPOs (Farmer Produce Organizations) are affiliated with the Company. Frutunes treats B2B customers with Aavaaram, Miracle Tree, Killi, Raj Foods, and High Power Agri Solution and Rural Basket as their primary customers. Frutunes was concerned about the farmers and FPOs affiliated with Frutunes as soon as the Company received the alert about the lockdown. The Company demanded the Tamilnadu and

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Andhra CM cabin for an E-pass for all the vehicles as the Company transports perishable goods and food items, this was done to complete the orders that were initiated before the lockdown time, and this brand often describes itself as ‘intelligent, sophisticated, effective, elegant, valued.’ As a business, Frutunes is enthusiastic, creative, and they believe that capable people are always a plus. They also, however, represent various roles, goods, company lines, or geographies and may compete for power, capital, and promotion. The team at Frutunes helps each other to achieve future targets. The team of the Frutunes is massive, and the head of Marketing and Leads is Jerald S CMO. His primary duty is to provide the Organization with new leads. He has contacts worldwide, from where he frequently brings strong leaders. The founder and CEO of this Company is Mr Prathap Selvan. In procurement, he is mainly active. Frutunes defines the needs of foreign customers, purchase patents, preferences and issues of the target audience. It not only helps to understand them better but also guarantees that a value-added food product or service is being produced that will have a real effect on the international market place. The Indians who have settled on the global market, who know all traditional products and herbs, are the primary target audience of this Business. Identifying a target group offers a healthy perspective on who can serve the Organisation and why such customers desire the products or services. A target audience is also maintained at a manageable level by deciding this data. The core brand values of Frutunes are the views that they stand for as an organisation. They serve as the compass that guides the narrative, behaviour, conduct, and decision-making process of the brand. WORK CULTURE AT FRUTUNES Mr Selvan CEO of Frutunes claims that, combined with outstanding customer support, most leaders and workers will see the Company’s brand culture as an integral part of job success and satisfaction. Yet, it remains an elusive notion for too many brands. Besides, it is intuitively understood that a bad business culture creates horrible results, and there are plenty of statistics to back this up. Frutunes research reveals that when a brand’s company culture is lacking, the likelihood of job turnover is 48.4 per cent, compared to just 13.9 per cent when the brand culture is viewed as a strong one. As demonstrated by the research published in the ‘Corporate Culture and Performance’ book, good corporate brand culture fundamentally drives financial performance.

Frutunes Food Products was ranked 4th in Multi Spices and Spices Value-Added Exports by the Spices Board of India. Meanwhile, the founder, Prathap Selvan, won an award from the Agri Tech Startup Association in Tamil Nadu as a “Farmers’ Friend.” AgInvest Coimbatore also selected the Business as the best start-up. It was also chosen by the Spices Board of India as the best Agri Supply Chain for Agri 4.0, and the Spices Board of India also selected the Company as the Best Exporter for Multi Processed Spices. Mr Selvan says, “A person must remember that three times a day a person needs a farmer.” Frutunes engages farmers and shares information through demonstration trials, daily meetings and workshops, as well as offering detailed reports outlining the most effective programmes for their locations for crop nutrition management. The Company aims to establish a social order among the oppressed members of the rural community regardless of caste, class, religion, and gender with women and children being the most affected. Also, Frutunes aims to uplift them by providing them with improved quality of life, good human values, and sustainable livelihood through various programmes and activities. Trained and professional social workers founded this Organisation, and all members have expertise in the activities of women, children and youth development.

ACHIEVEMENTS & ACCOLADES The accomplishments and accolades also characterize a company’s performance, and Frutunes has a long list under this criterion.

PAVING THE PATH FOR AGRITECH Team Frutunes states that it will continue to work for the good of the farmers in various locations for the next ten years. “Agriculture is 20 per cent of the Indian economy and 49 per cent of the workforce” in Prathap Selvan ‘s words. He says that in 2018, 13 agritech start-ups earned total funding of about $65.6 million, up more than 21% from total investments of around $54 million for 18 agritech startups in 2017.

At a FACE event by CII 2019, Frutunes was selected as the Best Agri Tech Startup, and they were ranked 2nd by Tamil Nadu Agri College and MABIF for the Best Agri Tech Company for Post Harvesting Servicing award. Besides, StartLife Netherlands picked Frutunes’ model as the best Supply Chain Model, StartLife is located on the campus of one of the leading agricultural universities in the world, Wageningen University & Research. Frutunes Got Selected as the Brand of the Year by AsiaOne Magazine and URS Media.

Although the size of funds raised by start-ups in the agricultural sector is small compared to the size of investments raised by start-ups in the region, there is an overall increase in assets seen in the field in previous years. Investors strongly believe in start-ups in Agri-Tech that are doing social projects for farmers and society. Due to the enormous value it produces, people are investing in Agritech.

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There is an intimate connection with customers that has no barrier between great companies that create an enduring brand. And that personal relationship is an essential characteristic of trust.

AKASH ARORA Managing Director ABOUT GRAND CHEMICAL WORKS Grand Chemical Works, is one of the leading and wellestablished companies of India. It is reputed for manufacturing the finest quality of Disinfectant Floor Cleaners & Home Care Products for over 80 years. The company’s brand, i.e, Gainda Brand Phenyl is the most popular brand name among the customers for its quality, reliability and light on the wallet price since 1950. The company maintains its high standards of quality for all its products manufactured. The manufacturing and release of products take place through well-defined and documented Quality Assurance Systems and procedures. Products are validated to demonstrate that they meet requirements of quality including ingenuity, authenticity, strength and all other parameters of production. The products are distributed through a steady and effective supply chain network in more than 14 states of India with a widespread network of over a thousand distributors, and dominate in almost all the modern trade & e-commerce chains.

known as “Phenyl’’. After migrating to India, the product was sold via traditional distribution channels. Late Sh. Sabharwal’s vision led to the company developing unparalleled mastery in the sector. Mr. Akash Arora, by overcoming challenge after challenge & completing diverse necessities of the customers without compromising the quality of the products, has today reached a broader perspective of pan India recognition and distribution, modern trading and exports. Mr. Akash Arora took the company to greater heights with the launch of new products & brands increasing their Home Care range, expanding the distribution network including presence in modern trade chains as well as exports which led to a vast market to influence and dominate. This in turn helped the turnover to grow almost 10 times in a span of just seven years & the brand getting bigger day by day. Grand Chemical Works recently received the award from India 5000 as best MSME of the year 2020. GRAND CHEMICAL WORKS HAS THREE DIVISIONS OF SALES: GENERAL TRADE: The company has a network of more than a thousand distributors in more than 14 states with a motivated, dedicated and ready to serve sales team working in almost level. The company’s relations & goodwill with the distributors can be measured by the fact that more than 40% of the distributors have been working with Grand Chemical Works for the past 20 years and GCW hopes and works towards ensuring that this relationship only blooms further.

Grand Chemical Works was established in the early 1940’s by Late Sh. O. P. Sabharwal, and is now managed by his grandson and second generation entrepreneur Mr. Akash Arora. Late Sh. O. P. Sabharwal was a first generation entrepreneur with a vision to develop quality disinfectants at an affordable price. Late Sh. Sabharwal was a refugee from Pakistan where he first learned to manufacture disinfectant floor cleaners popularly 26

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MODERN DAY TRADE & E-COMMERCE: Grand Chemical Works has made its presence in almost every modern trade retail, wholesale chains & e-commerce platforms. The major retail & wholesale clients include Walmart, Metro Cash & Carry, D-Mart, More Mega Store, Spencer’s Retail, Future Group, Reliance Retail etc. The e-commerce clients are Amazon, Flipkart, Grofers, Big Basket etc. The strong and reliable brand name & fair pricing helps the company to attain maximum shelf space which has resulted in some of the clients/ chains keeping only the products of Grand Chemical Works in their category replacing top MNC players & their private labels. INSTITUTIONAL: HORECA & Exports: Grand Chemical Works has a very strong presence in many government as well as public-sector undertakings, for instance, institutions like Central Police Canteens, Kendriya Bhandars, Rational Handloom, State Municipal Corporations etc, along with a strong and faithful associate network in major hospitals & hotels around the country. Due to its high quality & reliability, Grand Chemical Works has also made a mark in exports as well. Currently the company’s product range is very well accepted and GCW is receiving positive feedback in some African countries like Tanzania, Congo, Nigeria, Nepal, Bangladesh, Sri Lanka etc.

feedback from the employees is left unheard. All these policies have played a very critical role in the growth of the company. CONCLUSION: THE GRAND COURAGEOUS WORK STORY As a leader, GCW believes that both ethics and vision are equally important in every business but the core values come first. As a business king GCW has not taken any decision which affects the company’s core values negatively. Vision is important to determine & achieve goals but it’s impossible to build a successful company without sticking to its core values. GCW’s mentor has always been their founding father Late Sh. O. P. Sabharwal from whom they have learned to face challenges with confidence, to build a long relationship with clients as well as vendors & to treat & respect every employee equally. Even now the teaching and values of O.P. Sabharwal is followed by everyone at GCW and the best example is his grandson.

The main USP of Grand Chemical Works is the quality of products it offers at a very affordable price range with the mixture of advanced packaging, which has led to attain a very high rate of consumer satisfaction and almost non existing customer problems. POST COVID CHALLENGES Products manufactured by Grand Chemical Works come under essential supplies, hence the manufacturing plant was running under the lockdown period with strict measures in place to meet the high market demand of disinfectants & sanitizers. The company ensured to follow all the government guidelines & took all the precautions to ensure the safety of working staff. Every protocol was followed to the letter with zero exceptions. The employees were made to follow physical distance protocol and made to take every necessary form of protection from wearing masks within the factory to using hand sanitizers.

In today’s time, the main resources to become a leader is the integrity with which you run your business, the commitment & passion towards the profession & the team work with the employees. O. P. Sabharwal strongly believed that the above things should be right in order to build a successful organization. There is no substitute to hardwork and dedication.

The company has an open communication model which helps in development, approval & implementation of new ideas quickly. Further, the company has a very dynamic & experienced team in every department which helps to keep the policies updated in accordance with the upcoming trends. The whole company runs on a cloud based ERP system which helps to track the implementation of various processes easily. The team understands the need to learn and develop better and efficient ways to work in order to keep up to the speed of this ever changing modern world of e- commerce and business. Grand Chemical Works believes that its goal cannot be achieved without its main strength, the Employees. Grand Chemical Works has a very open, healthy and accommodative environment for communication which starts right from its hard working workers to top line management employees. The management team always ensures that no suggestion or 27

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Enlighten the world with innovation

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Lifestyle

Best Books RECOMMENDED BY ENTREPRENEURS THAT CAN BE FRUITFUL FOR YOU

Whatever experiences you have in life as an entrepreneur, there are times when you need a little inspiration to fire yourself up or could need some expert advice on how to be a better manager to bring your business to new heights. People opt for different options that are suitable to them but sometimes the best thing you need would be just sitting down in a calm place and reading some good books that would motivate you in the best form of way. There are a lot of must-read ones but here is a list of 5 excellent books to check out that are recommended by successful entrepreneurs that can be fruitful for your path to success:

1. “How to Win Friends and Influence People” by Dale Carnegie This is a must-read one for people who are entrepreneurs, the book is among the list of most influential books in American history. It has the lessons for meeting people and building up relationships which will help in winning people over by providing others with feedback and criticism. It helps in building a good impression on individuals.

2. “The 7 Habits Of Highly Effective People” By Stephen R. Covey The book teaches its reader to be a better entrepreneur and stand out a step ahead from anyone else. It will guide you to run a better business than anything, pick up a few tips, and apply it to your entrepreneurship. This is a book where we learn about the principles that would provide the security to adapt to changes, and the power to take advantage of the opportunities that the change forms. A book of life on how to live a life of entrepreneurs by not affecting personal life.

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3. “The Elements of Style” by E.B White and William Strunk Jr. An extremely old book which was published in 1918, but it explains that business life is all about communicating and there is no other book which will be better than this book on communicating. Even 100 years more passes by, this book will always be the best one on the importance of communicating in business.

4. “Think and Grow Rich” by Napoleon Hill It has been called the “Granddaddy of all motivational literature”, a classic business book that has helped millions of business leaders in creating and executing on their plan for success. For the entrepreneurs who are looking for some good advice on personal as well as professional development can opt for this book to take a deep look into the learning of how to set a goal and hit it.

5. “The Lean Startup” by Eric Ries People who are looking forward to building up a better business should definitely grab this book as it teaches you the ways to build a firm that is more efficient and better at leveraging its employee’s creativity. It will help you in directing a sustainable business no matter whatever difficulties come your way.

Reading books gives you mental peace and adding up these books on your bookshelf would be a plus point, as it will help you in constructing your path of success. Once you read these books you’ll wish to re-read them and consult them often. These will give you priceless wisdom when you are in a need of any advice related to the development of your business.

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DELIVERING THE EXCLUSIONARY ERP/ CRM SOLUTIONS WITH ENHANCED CUSTOMER EXPERIENCE

At last, sharing some words of wisdom with the entrepreneurial world, Rakesh elucidates, â&#x20AC;&#x153;An entrepreneur must build a good roadmap before delving into this space. If required, seek funding from the venture capitalists, and search for reliable guidance. Hiring an adroit team and learning digital marketing will help one excel in the domain. Building a vast customer base should be the prime motive to grow in leaps and bounds. And forge ahead with full confidence and be ready for anything!â&#x20AC;?

Rakesh Dadhich | MD & CEO

or the businesses, adopting digital processes is crucial to stay ahead of the curve. As the masses are seeking effective solutions to make their lives easier, the alignment towards the latest technological advancements has been intensified. Acknowledging this scenario, many business ventures commenced business operations to enhance the customer experience in this domain. But, only a few companies are at the forefront of rendering credible service to the patrons. Serving the domain with high-end solutions, IndGlobal, a reputed organisation indulged in the proffering ERP/CRM solutions has carved a niche for itself. AN OVERLAY OF THE COMPANY Offering a focused set of Technology Services, IndGlobal Digital Pvt. Ltd, a decade-old well-reckoned Software Company, has been excelling the domain by catering to its SME as well as Fortune 500 customers, across the globe. The umbrella of their exceptional services includes ERP, CRM, E-commerce, Mobile apps and Digital Transformation with the aid of disruptive technologies i.e. AI, IoT, Odoo ERP and Automation, etc. Under the aegis of two phenomenal leaders - Rakesh Dadhich, Founder and CEO and Som Dadhich, Project Director, IndGlobal is scaling greater heights. Established on the pillars of Convenience, Superior customer experience, Reliability, On-time deliveries, Skilled and dedicated employees, and Customer relationships, IndGlobal is striving to be the leading player in the industry. 32

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HOW DID THIS ALL START? The CEO, Rakesh Dadhich defines IndGlobal in five descriptors- Leader, reliable, disruptive, empowering, and global. The reputation earned by the Firm in the segment has to be credited to the guidance of the CEO and the Project Director only. Rakesh signed off from the position of Head of Indian Operations in a renowned SAP- ERP company, to commence his very first business venture- IndGlobal Consultancy solutions. The trajectory began with two fresher in a miniature compartment in Bangalore. Forging ahead with great dedication and determination while focusing on quality and customer needs, the venture was able to offer substantial value to major brands, within a year of executing the operations. Gradually, the team expanded and started achieving more and more milestones in favour of the organisation. Then, the Firm extended its reach to the fortune clients who are the wellreckoned brands in the business community. Alongside this, Indglobal expanded its horizons by catering to the clientele abroad as well, such as UAE, Saudi Arabia, Australia, USA, Canada, etc. With its over a decade of experience and exemplary offerings, the Firm has ensured to establish itself as a major player in the domain. DEALING WITH THE COVID-19 PANDEMIC The novel Coronavirus has brought the whole world to its knees. Businesses modified their execution models to alleviate the risks, caused due to the pandemic. IndGlobal also modified its business execution plans by implementing new strategies. The prime focus was to generate subsequent revenue by enhancing sales operations. Then, the focus shifted towards the inclusion of digital tools that can enhance visibility and communication effectively. After that, cost-cutting was performed by exterminating all the unnecessary expenditure to survive the aftereffects of the

global pandemic. The whole business plan was reframed by keeping a fine tune with all the financial aspects. But, performing outstandingly amidst these chaotic circumstances was possible for them due to their adroit team. IndGlobal has the policy of hiring an aspirant who can unwaveringly resonate with the goal of their organization. With the strict policy of catering unblemished services to its clients, they foster a strong relationship with their employees. The Management heavily invests upon building a strong and determined team and believes in celebrating the success as well as the failure. Rakesh has ensured to develop firm leadership with each teammate while maintaining a robust connection with them. This allows the team members to take full ownership of their responsibilities to make their efforts fruitful in favour of the Company. A GLANCE AT THEIR X-FACTOR Being a customer-centric company, IndGlobal has ensured reliable services along with better value for the hard-earned money of their adored clients. Their quality leadership has granted them with a good reputation and highly satisfied customers. While dealing with any adverse situation, they ensure a thorough analysis of the scenario from upside-down. They ensure to develop more than one solution which is quite competitive and profitable. On the final note, they choose the most customer-friendly solution to put forthwith. Additionally, they have a strongly defined work-culture that absolutely resonates with their motto and vision. The culturedriven policies allowed them to reap the desired results and bestowed them with remarkable improvement in productivity and performance. The work culture of the company is enriched with self-discipline, accountability, transparency and high level of teamwork. Their endeavours are 33

constantly making significant offerings in the lives of their customers. FUTURE OUTLOOKS Keeping pace with their satisfied customer base, they are ascending the graph of growth on the annual basis. For their exemplary performance, they have been bestowed with accolades and awards from well-renowned institutions(National and International) and magazines like Forbes, CIO, Red hearing, CEO review, CEO magazines, Silicon India, Silicon Review, Business Insights, MSME, CII, and NASCOM. With the aim to emerge out as the most reliable global leader in Digital Transformation domain, they have envisioned to help the businesses to reap maximum advantages of Automation using disruptive technologies such as Blockchain, AI, VR, ERP, IOT in the industries like Healthcare, Retail, Transportation and Education.

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KAY LEGAL & ASSOCIATES LLP

he practice of law is a business as well as a profession. A law firm is a corporate organisation founded to engage in the practice of law by one or more lawyers. A law firmâ&#x20AC;&#x2122;s primary service is to counsel clients (individuals or corporations) on their legal rights and obligations and to represent clients in civil or criminal proceedings, business transactions, and other matters in which legal advice and additional assistance are required. One such Firm is Kay Legal & Associates LLP, based in Mumbai, New Delhi & Pune. As one of the top firms for Medico-Legal cases, specialising in Corporate Advisory and Medical Legislation, Kay Legal & Associates has been recommended and has also been proposed as a Leading Firm in the fields of Civil, Corporate and White-Collar Litigation. The Firm also provides Indian and International Sector with end-to-end corporate and sector legal strategy advice. The Firm provides first-rate legal work and is committed to addressing the needs of each customer, supplying them with credible and seasoned experience, delivering unprecedented resolution to legal difficulties. Kay Legal is also an ISO Certified Law Firm under ISO 9001:2015 and ISO 27001:2013. THE INCORPORATION OF THE BRAND In 2011, the two most experienced individuals in their respective fields agreed to combine their expertise to make Kay Legal. The concept behind its creation was to provide expert services in every area of law, and the name of that umbrella was developed as Kay Legal. The founding members at Kay Legal are Amit Karkhanis, and Shivani Shah.. Amit has more than 21 years of experience. He holds a Bachelorâ&#x20AC;&#x2122;s Degree in

ABHIJIT RANJAN Managing Partner 34

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Law from the University of Mumbai and a Master’s Degree in International Trade Law from the University of Newcastle Upon Tyne, UK. Meanwhile, Shivani graduated from Mumbai University with B.Com and LLB. She is registered with the Bar Council of Maharashtra & Goa and is a member of the Bombay Bar Association.

LIVING BY THE VALUES The core principles of this Firm revolve around offering the best legal service to consumers, being loyal to the profession, being reasonable. The Firm is assisted by strong beliefs that Kay Legal claims have made them what they are today. Client satisfaction, creativity, honesty, absolute commitment and collaboration are these values.

The Managing Partner, Abhijit Ranjan met at a conference in 2019 with founding partners and joined them after a conversation on a new venture.

One of the main factors defining Kay Legal is its ability to adapt, as stated before. By introducing creative solutions such as working from home and flexible working hours, they have adapted and overcome the challenges generated by the pandemic, keeping in mind that the team’s morale was and will always be paramount. The organisation has further endeavoured to make all proceedings, typically on paper, available to the team in the form of soft copies of the same, by introducing a system for them to operate from home without any obstacles.

He proved to be an asset to the Firm, and in April 2020, apart from being the driving force behind the Firm’s two most important teams, he became the Managing Partner. The Firm provides its clients with a wide variety of consulting services and is also available to provide them with the experience at all times, which reaffirms their trust in the expert team.

Developing a healthy culture that conforms to the mission and vision of the organisation will not only build business-wide harmony, a shared sense of purpose, and initiatives guided by a culture that produce the desired results; it will also improve productivity and performance significantly. A good, well-defined positive culture, in Abhijit’s opinion, enhances employee engagement, job satisfaction and well-being. Kay Legal’s development has been dramatically influenced by a high degree of confidence, professionalism, valuing the opinion of each other, all working in the same direction in their creative style to achieve the desired goals.

It takes a specific skill-set to be an entrepreneur. Mr Abhijit claims that determination, hard work, punctuality and the ability to go the extra mile are the necessary qualities that one must possess to be an entrepreneur. He believes that, at any stage of life, these attributes can be embraced or acquired by a person. However, one could find it very difficult to survive as an entrepreneur in the world in the absence of the skill set as described above. DEALINGS OF KAY LEGAL As adaptable, trustworthy, conscientious, resourceful and industrious, Kay Legal describes itself. In the area of General Corporate Consulting, IPR & Medico-Legal, the Firm has a comprehensive practice, which makes it distinct from its rivals.

Achievements & Accolades for a law firm implies winning cases. Kay legal has a handful of such cases in the Bombay High Court with Trademark Passing Off Suit, CPNDT Writ Petition, Acquisition of Pharmanova Specialties Pvt. Ltd. by Maneesh Pharma, Kader Exports Pvt., POSH Enforcement. Ltd., and Shah’s Dental Serenity Medico-Legal Audit.

Kay Legal & Associates’ current clientele is spread through various sectors such as hospitals, consulting doctors, health care and pharmaceuticals, real estate and infrastructure, insurance, start-ups, banks, NBFC, IT and e-commerce, media, civil & corporate litigation including restitution cases, commercial litigation and arbitration, compliance with labour law, corporate legal counseling and advice including the drafting of surrogacy agreements, intellectual property rights, and white-collar crimes.

The pandemic gave rise to an unparalleled collection of concerns that were mostly unprepared for by the legal fraternity. Any of the steps Kay Legal took as an organisation is to put in place a framework for their staff to operate at ease from home. Besides, they made it a point to continue to serve their customers with the same commitment as before, if not more, during the pandemic. Through keeping their customers updated with the pandemic situation and all the various advisories and direction/notifications issued from time to time by the government, the Firm has managed to do so.

The members of their team have been handpicked by Kay Legal to fit into the respective profiles and ensure that their team members evolve individually, for which the organisation assigns them tasks that will help them grow as professionals.

Kay Legal & Associates aim to create trust in their customers concerning their services, which they are proud of providing experience in and making themselves open to customers at all times, thereby giving them an edge over the rivals.

The courts were initially closed because of the pandemic, there by creating considerable impediments to litigation. However, as soon as the Higher Courts decided to take up video conferencing, Kay Legal’s team kept up to date with all the numerous SOPs issued by the different courts and supported their clients by appearing before the courts on their behalf. Also, they have filed online cases adhering to the procedures laid down by various courts. Kay Legal proudly claims that, while operating from home, all of this was accomplished by their team.

At last, Mr Abhijit says that the Kay Legal team has imagined that their business will expand exponentially in the coming years, with the current potential, and they will be a wellknown brand recognised by the legal fraternity. He thinks that among all the consumers, the Firm has excellent potential and goodwill. 35

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Tourism

AN INSIGHT INTO THE WORLD OF CULTURAL TOURISM Cultural tourism is the subset of the travel industry which is concerned about a nation or region’s way of life, explicitly the way of life of the individuals in those geological zones, the historical backdrop of those individuals, their specialty, architecture, religion, and different components that help in shaping their lifestyle. Cultural travel recalls the travel for metropolitan territories, especially notable or enormous urban areas and their social offices, for example, galleries and theatres. It can likewise remember the travel industry for country territories exhibiting the customs of indigenous social networks, and their qualities and way of life. This type of travelling is additionally getting well-known all through the world. TYPES OF CULTURAL TOURISTS Understanding the aim of cultural tourism has developed some typologies, it’s usually based upon the tourist’s level of motivation. Instead of actively preparing to do so, culturally curious visitors show a general interest in culture and visit cultural sites casually as part of a vacation. As a part of culturally oriented tourists ingest culture, cultural tourism holidays aim to influence their tourists culturally. 1. 2.

Firstly, the purpose of cultural tourism is to acknowledge their primary motive for travel. Travellers can experience an intense culture of travel. Secondly, the category is the sightseeing cultural tourist for whom culture is varying, visiting a traditional destination is a primary reason but experiencing inner peace is shallow.

In cultural tourism, the wish list starts from visiting attractions that are within easy reach and heritage theme park, and priorities of incidental cultural tourists play a small or no role in the decision to travel and enjoy a little cultural experience. IMPORTANCE OF CULTURAL TOURISM Cultural travel can help strengthen personalities, improve diverse comprehension, and save the legacy and culture of a region. For the Social Impacts of Tourism, you might need to head over for more detail. Cultural tourism can also have positive monetary effects. Tourists who visit an area to get familiar with a culture or who visit cultural tourism fascination, such as, historical centers or shows during their excursion helps to add to the economy. Attractions must be staffed because carrying with work possibilities and tertiary organizations can make a profit, such as eateries, taxi firms, and lodgings likewise. SOME CULTURAL TOURISM ACTIVITIES 1. Staying with a local family in a homestay. 2. Getting a tour of a village or town 3. Learning about local work, such as a tour of a tea plantation or factory

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4. 5. 6. 7. 8.

Taking a course such as cooking, art, embroidery and many more Get a chance to socialize with members of the local community. Visiting local markets or shopping areas Visiting heritage sites Going to a cultural show or performance

IMPACTS OF CULTURAL TOURISM There are many results, both positive and negative, arising from cultural tourism practices. POSITIVE IMPACTS OF CULTURAL TOURISM 1. Revitalization of Culture and Art Some destinations will promote the revitalization of local traditions and arts. It can take the form of museum exhibitions, in the way that restaurants and shops are decorated, and in the entertainment on offer, this will help encourage traditions that could have been remote. 2. Preservation of Heritage Many visitors will visit the destination to see its local heritage. For this cause, specific destinations would make every attempt to protect their heritage. It may mean, if necessary, imposing limits or restricting tourist numbers. It is also an instance of careful planning and sustainable management of tourism. NEGATIVE IMPACTS OF CULTURAL TOURISM 1. Globalization And The Destruction of Preservation And Heritage Now the world is being more globalized. We lose our identities and develop a feeling of â&#x20AC;&#x2DC;world beingâ&#x20AC;&#x2122; in which we are more and more alike than ever before. Because of the contact between visitors and hosts, who usually come from diverse regional and cultural contexts, globalization is inevitable in the tourism industry. It is this contact that helps us to become more alike. 2. Standardization And Commercialization Similarly, in the course of fulfilling the expectations of visitors for friendly services and activities, destinations face standardization. Although the scenery, lodging, food, beverages, etc., must fulfill the curiosity of the tourists for the fresh and unusual craving, they must not be too fresh or strange at the same time because few tourists are searching for entirely new items. In a unique setting, including well-known fast-food restaurants and hotel chains, will make visitors frequently search for identifiable services. Cultural tourism is a major industry here. It is a tourism market that has remarkable potential with a wide variety of forms of cultural visitors and kinds of cultural tourism experiences. Moreover, it is crucial to ensure that sustainable tourism activities are used to minimize the detrimental impacts of cultural tourism.

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TESLAAIR TECHNOLOGIES

Delivering Excellence Through Cutting-Edge, Personalized Electronic Innovations with the desire to carve the future of new-age cooling technologies, the detour in the trajectory occurred out of the global pandemic. TeslaAir inclined its operations towards creating the world’s first wearable personal-care band, Sanifit, that is the most reckoned product for their adored consumers base across continents and expanding its presence in the relevant market, gradually. Under the auspices of the CEO, Shubham Thakur, the company is ensuring the growth in leaps and bound, along with his Co-founder and COO, Mr. Sanket Tatiya.

SHUBHAM THAKUR CEO

When asked about what made him commence this entrepreneurial venture, MrShubham elucidates that spending over three years in building a humongous amount of consumer-centric electronic products; he was inspired to take his own course to develop products for the customers across the domain. It took him over 11 months of experimentation and research to incorporate TeslaAir, to establish it as a major contributor in the personalised consumer electronics market. The utmost zeal and dedication of the dynamo became fruitful, and TeslaAir ensured to carve a niche for itself in the market successfully.

he consumer electronics industry has undergone a huge transition in the past decades. As digital technology expanded its horizons, the masses witnessed the emergence of innovative electronic products over the years. Be it the revolutionary colour televisions or the latest high-end personal computers, this industry has evolved rapidly by bestowing the consumers with the exemplary product range. The electronic items have been proved revolutionary in terms of transitioning the industrial age into the information age, at the end of the 20th century. And in the 21st century as well, the electronic industry is touching the human lives by elevating their lifestyles. Today, there are many mega players in the respective domain offering the high-grade products to the masses and numerous budding ventures have also aligned their operations towards this industry by acknowledging the thriving opportunities in the domain. One such name in the industry is TeslaAir Technologies, that has pioneered the consumer electronics industry with its exclusive offerings. With the motive of enhancing the customer experience, the Company is scaling up new heights gradually. Headquartered in Pune, TeslaAir Technologies has the presence in 11 states of India. Additionally, the Company has extended its reach to countries like Germany and Switzerland. Forging ahead 38

The CEO accentuates upon the uniqueness of his business venture,

“We are ensuring an edge over our peers by our low-overheads production model. This model allows us pockets to drive multiple projects at a single time. The groundwork of the production process is the finest quality and great customer experience. We commence our operations by laying a design for the product and its interface from the user’s perspective. After that, our team conducts online and offline surveys with a sizeable group of people to consider their opinion about our exemplary product. This out of the box approach bestows us with an insight to understand the mind-set of consumers from a multi-dimensional background.” ABOUT THE CLIENTELE Acknowledging the needs of the targeted clients is quite crucial for the success of any business venture. In order to put the company in a terrific position, adding value in INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-1 | ISSUE 11 | OCTOBER 2020

the lives of the consumers is a must. TeslaAir has proved its fortes in this context and it is serving over 1000+ users with many B2B clients including major event management companies and gyms as well. For the Company, one of its most delighted clients is Theme Weavers Designs which is a leading event management company operating Pan India.

weeks. This shift of the business operations concluded in the development of the ideation of wearable personalcare band, SaniFit. This exclusive offering revived the Company, bringing new hope for the brighter future and allowed them to survive the demand disruption effectively. Defining the brand philosophy, Shubham elucidates that it is all about disruptive innovation that is always driven by an exemplary vision. Team TeslaAir always strives to offer its consumers with out-of-the-box products at affordable prices. Ensuring high quality, Made in India products, they offer ‘no-question asked’ policy that allows any unsatisfied customer to make an easy replacement of the product. These thoughtful actions inclined towards adding value to the lives of their adored consumers are all about conveying the credibility of this rising brand.

COMBATING THE COVID-19 SCENARIO Shubham states that the Management was about to launch Brisa, a personalised and patented cooling-air purification product for the babies. But, as the global pandemic hit the business world drastically due to nationwide lockdowns, the distribution of this product was postponed. With the blurry vision for the future prospects, the team decided not to give up on their exclusive mission and constantly strived to come up with the alternative idea to keep the business operations running. The diligent efforts of the teammates bestowed them with an idea to launch SaniFit, that could be beneficial for their diverse client base, and generate the essential revenue for the organisation, amidst the COVID-19 pandemic. The production of a brand-new product, amidst the reigning chaos, was not a piece of cake for this budding start-up. But as an Inventor and CEO of the brand, Shubham decided to forge ahead for the better future of the Company. Gradually, the innovative idea turned into a well-developed product in less than 50-days and very first set of ordered products was dispatched at the end of the month-June.

THE WORK CULTURE AT A GLANCE A positive work culture directly allures talented individuals. A sense of identification with the organisation can be induced in the workforce by employee engagement. TeslaAir has a strongly defined work culture and conducts its operations 24*7 with no hardbound incoming and outgoing time for any employee. Everyone is free to work as per their comfort. Each individual is allowed to convey his innovative ideas for the betterment of the Company. Employees are encouraged to be part of the product discussions and openly put forth their insights about them. This is done to ensure that Management can cover a wide area of product experience from varied perspectives.

The CEO conveys that this time of tackling the pandemic after-effects was quite distressing for the conduction of business, but the combined efforts of the team made the launch of SaniFit, quite a success. Now also enrolled as a cutting-edge Indian Innovation on Amazon’s Launchpad Program.

FUTURE OUTLOOKS TeslaAir has ensured to partner with India’s leading Baby-gear manufacturer. They foresee a bright and blazing future ahead. For the next 10 years, they are striving to emerge out as a major contributor to India’s Hardware Products Market by offering exemplary products and solutions. They have recently been covered by the media houses like TV9, NavBharat Times, etc for their major contribution in the respective domain. With the significant offerings, they aspire to establish a better reputation for the Indian manufacturing market and create products that take Indian innovations rightly across the globe.

DEALING WITH THE DEMAND DISRUPTION At the onset of the global pandemic, the lockdown completely halted the business operations of the Company. It was almost impossible to continue the production of the products as their runway didn’t even last for six months. But, losing hope would not have done anything better to the company and then, Shubham as the leader of the company, motivated his team to completely incline the business in a different direction within a few 39

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A BRIEF LOOK SameDayShifting is technologically-enhanced logistics services provider meeting the global needs of packing, moving, shifting, or relocating needs, for household/office, with sheer supremacy. The venture is a uniquely designed product, contrived under the parent body, United Artlogistics India Pvt. Ltd. (UAPL), which is a recognised facilitator of hassle-free packing and moving stipulations around the globe at reasonable rates. The Brand further attributes to various professional services with respect to complete safety check at various airports.

THE ACE CHOICE FOR YOUR MOVING AND PACKING NEEDS The constant transition in technology and trends have deliberately influence customers’ choice and preferences. With time and market changes, customers have become rational and look, for brands who are trustworthy and can provide hassle-free solutions at affordable rates. SameDayShifting is novel entrepreneurship proving customized solutions for all your moving and packing needs. Headquartered in New Delhi, the Company is growing at a progressive rate and building presence in notable countries over the globe.

LAYING DOWNTHE FOUNDATION

As the brand name highlights, it is incorporated to commence the shifting procedure on the same day customers avails it. In the last few years, the Logistics space has gone through spontaneous transitions. New players have broken the traditional limits and are providing all the services (packing, loading, carrying, moving, storing, etc.) under one umbrella. However, the current situation has created an abundance of service providers, many of the companies, branding themselves as handlers have created a commotion further affecting customer’s trust and faith.

Steering clear of this volatility, SameDayShifting is forged to provide real-time services, safety of the precious items, eventually saving customer’s hard-earned money. SameDayShifting is burgeoning to carve a niche for themselves in the international arena and increase their client base through tailored solutions.

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AN INCREMENTAL WORK CULTURE

AN EDGE OVER THE PEERS SameDayShifting is equipped with several unique qualities, that make it an eccentric brand. It surpasses the prevalent practices of the industry and works with an expert workforce and specialized fleet of carriers that involve some of the most baffling techniques, such as climate and temperature-controlled tracking system to give the clients an experience worth remembering. The brand is also equipped, with customized packing materials and techniques to ensure the valuables are not damaged or tampered in the way. The storage facilities are also equipped, with the special climate-controlled areas to preserve even the most multifaceted art storage requirements.

Annurag Sharma the visionary leader behind SameDayShifting is a highly passionate entrepreneur, who believes in learning from mistakes and never giving up. He carries the thought, “Learning and striving to become even better than what you were previously, is the best mentorship one can experience”. These excelling qualities help him build a learning environment, not just for himself but for his team as well. SameDayShifting has marshalled dexterous professionals from various verticals, whose talents have played an integral role in the Brand’s growth. Each individual is a specialist in their arena and helps the brand bring new resources and technologies in play. To keep nurturing this team’s competencies, SameDayShifting organizes seminars, interactive workshops, training sessions and other ingenious meetings as well.

In addition to these, SameDayShifting operates on a unique Multi-Modal Transportation framework, making it a rare breed in the market. The brand facilitates clients’ varying requirements in terms of transporting their possessions like air shipping, road shipping, or marine shipping. The everchanging needs and preferences drive the brand, to keep upgrading according to the market trends. The Brand intends to be known in its arena for uncompromised quality, excellent resources and commitment to timely delivery.

SameDayShifting complements every employee as an asset of the brand. The brand has employed a team of 55 + professionals, whose hard work and dedication are helping the brand become a flagbearer in its segment. The brand’s growth has not only helped Anurag stand as a renowned leader but also helped his team members excel in their areas.

KEEPING EVERYONE IN EQUILIBRIUM Just like to other innovative ventures, SameDayShifting was ushered into the entrepreneurial arena to revolutionize customer’s experience, with adept services. The UAPL has demonstrated a pioneering history of 12 years at serving its customers. On the same notion, SameDayShifting aims to meet the customer’s concerns regarding packing, moving, shifting and relocating necessities, utilizing innovations and ideas every time. Their services are classified into Corporate Relocation, Office Removals, Overseas Moving, Warehousing and Storage.

MOVING TOWARDS NEW POSSIBILITIES

SameDayShifting maintains an unorthodox business framework, not categorized to monetary standards but, ensures the same quality in its services, for everyone. The Brand aims to serve all sizes of businesses ranging from small to medium and large-scale industries with the same efficiency so as to curtail the losses on clients’ end. Till now the brand has served around 1500 clients across 7500 locations and grown 25 branches in notable metros. This contented client base drives the brand to thrive in every aspect. “Building a healthy and long-term professional relationship with our clients, based on undying trust and confidence is what keeps us moving and innovating constantly”, team SameDayShifting.

SameDayShifting was founded in early 2020; since inception, it has earned a significant trust of the clients, further attributed, by the long time trust towards the parent body. Integrity has helped them move more than 1800 tons of freight per year and grow network connections in more than 39 countries. Moving forward, the brand aims to inculcate better ways to sustain and grow its clientele. SameDayShifting was fabricated with the focus to provide customized services to ensure stress-free and contended outcomes and the brand foresees this as their current goal.

A NOTE OF ENLIGHTENMENT “Entrepreneurs are true game-changers in the market. The innovation proffered by an entrepreneur lays down a path for others to grow. Every success story inspires people to make one of their own. As such, Keep bringing significant changes in your lives as well as of those who need it”, Anurag Sharma. 41

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Nuts -

THAT ARE THE BEST ALLY TO HEALTHY SNACKING

Consumption of nuts gives you a good source of healthful fats, fiber, and beneficial nutrients. People usually consume them in milk, dishes like Kheer, Halwa, etc. or it is even consumed directly. Nuts are always on trend and no one can deny that nuts are one of the most popular health foods. They are not only versatile but also a powerhouse of nutrition’s which helps in improving heart health. Imagine yourself in some relative’s home and see that the center-table is ornamented with nuts for healthy snacking, this gesture gives a royal feeling and the way they treat their guests with whole nutrition is a sign of how well they think of them. When we talk about nuts, it doesn’t end with almonds and cashews. There is a variety of nuts that you can use in a way as a snack, a crunchy salad-topper, etc. Here is a list of 5 super-healthy types of nuts that are easily available and you have more often heard off.

HAVE A LOOK INTO IT SO THAT YOU CAN LOAD IT UP INTO YOUR DAILY DIET.

1. Almonds

When we talk about nuts to add on in a healthy snacking, the first common name that comes into our mind is definitely Almonds. There is a reason that it gets so much health hype, it is considered as a solid source of fiber and protein. This nut is packed with nutrients like fiber, magnesium, and riboflavin, also are high in vitamin E. It helps lower inflammation in the body and to maintain a healthy weight. The only thing you need to take care of while consuming Almonds is to keep an eye on the portion.

2. Cashews

This is another nut which has a fan-following, it consists of more iron than any other nuts. People nowadays are more with the deficiency of iron, so balance it with the consumption of cashews. To add on a little more fun in munching this nut you can opt for roasted/spiced cashews that will give another delight to your taste buds. Counting this creamytextured nut in your diets will play a significant role in improving your heart and bone health along with the energy levels. The subtle flavor and texture of cashews are also a great substitute for dairy products.

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Cuisine

3. Peanuts

Although, it does not come in the family of nuts but are considered as a legume because nuts are plant-based proteins and peanuts do not grow on trees. But for the sake of brevity, it can be added to the list of healthiest nuts. The consumption of peanuts is an excellent way of boosting the amount of protein in your diet. It contains a high level of biotin that is good for hair, skin, and nails, it is also good to be consumed during pregnancy. Peanuts are more affordable than other nuts as these are not tree nuts. If you donâ&#x20AC;&#x2122;t prefer to eat plain peanuts, then go for some salted/roasted ones.

4. Pistachios

These cute little green nuts are a great snack to choose for a healthy snacking because of their high nutrient and antioxidant content. Adding this to your diet has a beneficial effect on your blood pressure and endothelial function which leads to a reduced risk of heart-related health issues.

5. Walnuts

This nut is known for its healthful fat content that is essential in our diet. Walnuts are a little higher in calories and fat that the body requires. Consumption of this nut helps you to stay fuller for longer, it can be added to oatmeal or can even eat it plain. It is a good source that actually triggers a part of the brain that regulates satiety and cravings. This is the reason that walnuts are often linked not only to heart health but also brain health. Along with the above nuts, you can add on Brazil Nuts, Macadamia nuts, Pecans, Pine nuts and Hazelnuts to your healthy snacking as these are also the healthiest nuts that you can have on your diet for a good munching. You can increase your nuts intake in many different ways to get more plant proteins by adding some roasted or salted nut into your healthy snacking, it will add flavor and help to be a healthful replacement to unhealthy chips.

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SYMBIOSIS SCHOOL OF BANKING AND FINANCE

All Students have a Chance to Succeed

She has done her Ph.D. in ‘Study of supply risk management practices’ with Symbiosis International (Deemed University) under the guidance of Dr. O. S. Vaidya from IIM Lucknow. Dr. Ketkar has presented papers in International Conferences and also has some published papers to her credit. Dr. Ketkar has 30 years of experience. She has handled the operations of a business unit of a pharmaceutical multinational for over 16 years before her passion for teaching made her join Symbiosis in 2006. Her areas of expertise are Cost & Management Accounting and Supply Chain Management.

DR. MANISHA KETKAR Professor & Director Symbiosis School of Banking and Finance (SSBF), is a constituent of Symbiosis International (Deemed University) (SIU) was established in the Year 2010. SSBF offers a full time, two-year residential MBA program in Banking and Finance. The focus of the study is to prepare the students as industry-ready professionals to pursue careers in the Banking, Financial Services, and Insurance (BFSI) sector. As the Banking, Financial Services and Insurance industry is growing by leaps and bounds, there is a huge demand for skilled and employable human resources. SSBF caters to this demand to provide industry-ready professionals. Students from around the globe aspiring to build a career in the BFSI sector enroll with the institute. Dr. Manisha Ketkar, Professor and Director at SSBF, Pune says “International students get easily accommodated with local students. Every year conferences such as Internationalization of Higher Education (IHE) and International Relations (IR) are organized to bridge the gap. To understand the culture and work environment in different countries, various case studies are discussed during lectures. Guest lectures of professors from foreign universities are arranged to provide international understanding.” Dr. Manisha Ketkar is a Commerce graduate and a Fellow Cost Accountant (FCMA). She has also done her Master’s in Business Studies (MBS) from the University of Pune.

Dr. Ketkar is acknowledged for her interactive teaching approach. Along with academics, she is also known for her innovative approach to improvements, from student-related matters to process reengineering. In an era where private institutions of higher education are often considered elitist in nature, meant for aristocracy rather than meritocracy, symbiosis is an exception to this. Admissions are purely based on merit. Various scholarships are offered to the meritorious students and to the students from financially humble backgrounds. SSBF has signed an MOU with CRIF High Mark for giving scholarships of Rs. 1,00,000/- for a needy student based on academic performance and financial background. The trophy is awarded for outstanding students every year. Also, SSBF students get the Merit-based scholarship from Symbiosis International (Deemed University) every year.

STRONG, WELL-ALIGNED CURRICULUM WITH CLEAR LEARNING TARGETS. The curriculum of the MBA-Banking and Finance program is robust and one of the best in the country. The curriculum has been developed by benchmarking it against national and International Universities/Institutes offering similar courses. SSBF’s Corporate Interface Team invites industry experts to deliver guest lectures on varied topics such as Data Analytics, Growth, and prospects in the banking industry, Cryptocurrency, Financial Journalism, Budget Analysis, etc. An Annual Banking and Finance Conclave popularly called as the Symposium is organized every year on the contemporary/forthcoming topics and issues enveloping the banking and Finance Industry. This is organized as a series of panel discussions throughout the day where industry experts deliberate on the challenges and opportunities in the sector. Speaking in that connection Dr. Manisha Ketkar says “We are looking forward to providing more industry-relevant certifications to the students, upgrading the program structure based on technological changes and industry needs. We are in the process of designing MOOCs, videos, case studies for effective dissemination of finance knowledge across varied segments. In the current turbulent times, we are focusing on blended learning. SSBF is in the process of signing an MOU with the Indian Institute of Banking and Finance (IIBF) and 44

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other corporates for conducting training programs for aspiring minds and upskilling existing human capital in the BFSI industry.”

“

A HOME AWAY FROM HOME The institute guarantees ‘home away from home’ for the students and believes in the ideology of ‘VasudhaivaKutumbakam’, Symbiosis Centre for Emotional Wellbeing (SCEW) is dedicated to working with the students for their emotional wellbeing. Frequent sessions are arranged to ensure that they are physically, mentally, and emotionally strong. Students reach out to faculty mentors if they feel the need to express. If needed, one-on-one sessions of counseling are arranged. SSBF provides the infrastructure to students like Library, computer lab, hostel, sports ground, badminton court, canteen, mess, swimming pool, gymnasium, medical facilities, health insurance, bus service, bicycles. Special arrangements are made for specially-abled students. Students undertake activities organized by the biodiversity department of SIU. SSBF also provides Book Bank facility to our students each semester wherein, each student is issued books relevant to each course. says Dr. Manisha.

”

CAREER AND PLACEMENT PROSPECTS SSBF has an excellent track record with respect to Placements. For the last 4 years, SSBF has achieved 100% placement for eligible* candidates. (*Eligibility is based on the Attendance, No backlog in the first and second semester, etc.) SSBF students do their internship in renowned organizations where some organizations offer Pre-Placement opportunities. Students get the domain knowledge and work experience during the internship tenure which helps them face the final interview confidently. SSBF students got placed with various profiles like Operations, Channel Officer, Credit Officer, Relationship Manager, Analysts, Credit Manager, Executive Sales, Credit Underwriter, Product trainee, Management trainee, etc. Mock Group Discussions – Personal Interviews are arranged for the students which are conducted by industry experts to make students ready for the actual placement process.

ENSURING THE OVERALL DEVELOPMENT OF THE STUDENTS Teaching methods include Role plays, Case Studies, Field Work, and Scenario Analysis. Various activities are conducted by faculty with the help of students such as financial literacy workshops for undergraduate students of other institutes, live projects, simulations, problem-solving exercises, participation in competitions, field visits, research paper discussions, article/report writing, financial and statistical lab activities. Access to software packages like SPSS, Capitaline database, Bloomberg terminals helps students to keep themselves updated. Faculty members invite industry experts during their classroom sessions to provide the practical applications of the theoretical concepts. “SSBF is proud to say that our alumni Mr. Hardik Mehta has joined as a Manager in Reserve Bank of India (RBI). Mr. Bhargav Diwanji has joined as an Associate Vice President- Analytics, Consulting, and Strategy at Autoninja. Few students have ventured into entrepreneurship establishing new businesses. Many of our students have achieved laurels in their careers in short span” shares the director

TAKE A LOOK AT SOME RECENT ACCOLADES OF SSBF: SSBF IS AWARDED AS: • Maharashtra’s Top-20 Educational Institutions - 2019” by The Academic Insights Magazine -September 2019 edition. • 10 Must Watch B-Schools of the Year 2019” by Higher Education Digest Magazine - November 2019 edition. • Brand of the Year 2019” by Business Connect Magazine - November 2019 edition • Management College of The Year 2019” by Higher Education Review Magazine - December 2019 edition. • Ranked in Top 100 B-School Ranking 2018 by Outlook-Drshti_ October 2018 • Award from The Academic Insights magazine as “Business School of The Year 2018 in the category of Curriculum Revision.” • Award from Higher Education Review magazine as “Management Institute of The Year 2018.” • Awarded AAA+ rank in Top Private B School Ranking 2018 West Zone by the Digital Learning Magazine • Awarded for “Excellence in Industry-Academia Interface” in 7th Higher Education Summit 2019 by Indian Education Network.

Dr. Manisha believes “Industry has moved from traditional working towards automation and use of advanced disruptive tools and techniques. To cater to these requirements SSBF is planning to incorporate subjects like R programming, Python, SQL, Artificial Intelligence tools, Machine Learning, Tableau, etc. It will certainly provide an edge to our students for the placements.” 45

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Education

A DIG INTO THE EDUCATION

IN RURAL AREAS

Most of India lives in towns; thus, the subject of country training in India is of most extreme significance. A survey named called the Annual Status of Education Report (ASER), shows that even though the number of rural students attending schools is rising. Yet, the more significant part of the understudies in fifth grade can’t peruse a second-grade coursebook and can’t tackle basic numerical issues. Not just this, the degree of maths and perusing is further declining. In certain states, the participation of instructors and understudies is additionally declining. COUPLE OF REASONS WHY SCHOOLS NEGLECT TO TEACH RURAL INDIA • Quality and admittance to education is the significant worry in country schools as there are less dedicated instructors, the absence of appropriate course books and learning material in the schools. Government schools exist; however, when contrasted with tuition-based schools, then quality is a significant issue. •

The larger part of individuals living in towns has perceived the significance of instruction and realizes that it is the best way to dispose of destitution. In any case, because of the absence of cash, they can’t send their youngsters to non-public schools and consequently rely on government schools for training. On the off chance that the quality alongside the number of educators and, that too dedicated instructors can be improved in these schools, at that point yearning rustic youngsters and India can satisfy their fantasies about accomplishing something extraordinary.

•

Neediness is another mishap. Government schools are not as acceptable, and tuition-based schools are costly. This results in a very low number of students clearing their secondary education and taking admission to colleges for further studies. So the drop-out-rate at the auxiliary level is amazingly high in towns. Just guardians who can bear the cost of school training send their children to optional schools.

•

There is a contrast among city and town students not regarding mind or advancement but rather their underlying climate, aptitudes, learning capacity, accessibility of framework, and admittance to various offices. These must be thought of while making the educational programs that ought not to be extraordinary; however, how it will be instructed would affect. Energizing the country students who are keen on instruction and making them skilled is a crucial task.

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SOME WAYS TO UPGRADE EDUCATION IN RURAL AREAS 1. Teachers Need To Be Entrepreneurial 2. Boost Free Education 3. Bring Innovative Teaching Method EDUCATORS SHOULD BE ENTREPRENEURIAL Teachers with an ability to hop in and complete things will improve in provincial regions than an educator who is accustomed to being fixed in by an administration. In provincial zones, it’s not uncommon for a director to likewise fill in as ahead and even drive a school transport. A “not my work” demeanor can be a burden in a network where everyone contributes, and this can make it hard for educators who are utilized to practice. PROVIDING FREE EDUCATION Neediness is one of the most fundamental issues in provincial India. It is additionally one of the significant hindrances in driving education in India. This issue can be fathomed just if free training or teaching at a nominal charge is being advertised. It is going to raise the proficiency rate as an ever-increasing number of guardians will be anxious to send their children to schools if they are not needed to hold up under the costs of their training. TEACHERS NEED TO BE USE INNOVATIVE METHODS The degree of instruction has gone an indent up in metropolitan territories with fresher training methods being presented; the condition of encouraging strategies is as yet crude and conventional in rural India. The provincial schools are as however stuck on teaching repetition learning in its understudies. It needs to change. These schools must begin receiving ideas figuring out how to build up their understudies comprehensively.

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Brand of the year 2020

Articles inside

A DIG INTO THE EDUCATION IN RURAL AREAS

KAY LEGAL & ASSOCIATES LLP

AN INSIGHT INTO THE WORLD OF CULTURAL TOURISM

TESLAAIR TECHNOLOGIES PVT. LTD

UNITED ARTLOGISTICS INDIA PVT. LTD

SYMBIOSIS SCHOOL OF BANKING AND FINANCE

NUTS

INDGLOBAL DIGITAL PVT. LTD

5 BEST BOOKS RECOMMENDED BY ENTREPRENEURS THAT CAN BE FRUITFUL FOR YOU