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Editor’s Note
Lo and behold the remarkable journies of some valorous startups Today, startups have become the need of the hour, owing to their alignments towards innovation and employment-oriented business models. Now, the aspiring entrepreneurs are acknowledging a plethora of budding opportunities with the hopes to make a mark in the respective industrial spaces. As the mist of COVID-19 crisis became impregnable, a few startups became the torchbearers to show the path to a better tomorrow. Many startups did not even shy away from turning the tides to their favour by re-engaging inactive customers. As we greet the year 2021 with new hopes and endeavours, we cannot get over the stories of the perseverance with which some startups persisted through the unprecedented times and made a difference in their respective domains. Undeterred by the number of obstacles faced, some companies have chiselled their ways out, to turn their dream ventures into a roaring success. Many times in life, circumstances trap us such that giving up seems to be the only option. But, the unwavering determination of the human mind can turn the tides in his favour anytime. Many business tycoons have perfectly showcased such dedication towards making a steadfast presence of their business ventures in the industry. And our endeavours are solely inclined towards highlighting their triumph tale in the brand-new edition of our magazine. This time, Innovative Zone shines the spotlight on some emerging start-ups that flagged their names in the business world with some outstanding offerings. Perseverant efforts and zealous attitude of the business elites of these budding ventures are commendable. Fulfilling their promise to serve their clientele with unparalleled services, these startups have become synonymous of reliability. Our adroit team has composed this exclusive publication with the hand-picked stories of such emerging enterprises, that assured exceptional services and products to their esteemed consumer base. In our latest edition, The 20 Most Emerging Startups to watch in 2021, we have featured positive profiles of some budding ventures that have shown enough pluck and exhibited well-established insights on various aspects of the business world. I think the significant contribution made by these entrepreneurial ventures is often overlooked. The considerable job opportunities offered from their end are crucial to make our economy stable and sustainable. It is a well-known fact that words of admiration always instigate a sense of improving performance. Keeping the above premise in consideration, we as a community should always encourage and acknowledge good performances. Being involved in business journalism, we always strive to promote the blooming startups that have carved a niche for themselves in their domain. Additionally, we intend to align our efforts towards the benefits of our readers by offering them unique business tips and exclusive strategies by promoting the career expeditions of different business leaders and their respective companies. In this monthly edition, our team has featured a social enterprise- 1GEN on the cover page. The sustainable technological solutions offered by this exclusive enterprise have the grabbed eyeballs of the business fraternity. Under the thought leadership of its CoFounders, Paul Singh and Pooja Monga, the company’s uniqueness and core values are being admired across the domain. Last but not the least, I would like to offer my sole admiration to all those who are trying to bring ease to the lives of the people in need, with their out-of-the-box products and services. And, I hope our Magazine keeps you serving as a gateway to the latest innovations while elevating your spirits with enthusing inspiration.
Kajal Dobhal Editor,
Enlighten the world with innovation
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Vol - 2 |Issue 2| January 2021 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy | Kajal Dobhal | Sandhya Agrawal | Ashwathy Nair
Business Head Ashish Kumar
Corporate Team Sunaina Gupta | Pradeep Pandey
Co-ordinator Vikash Sharma
Data Research & Analysis Nand Kumar Jha | Adarsh Pathak | Ravinder Singh | Priya Singh
Finance Team Monika Aggrawal | Gourav Singhal
Circulation Team Sonia Tiwari
Creative Director
Corporate Office
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Registered Office
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CO R VE STO RY
10 1GEN
Striving to be the catalyst to accelerate the sustainable change in the world by Adding the technical component to it
TABLE OF
CONTENT 18
Success Story
20
Success Story of Sridhar Vembu Founder & CEO of Zoho
AniMate
The Indian Pet Care Hub
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22
Keyline Creative Services A Single-Window Store for Multiple IT Solutions
26 Tourism
28
Cool Business Ideas For Those Who Love Travel
A Revolutionary Breakthrough to Boost the Ed Tech Space
30
34
Bridging The Gap Between Brands And GigWorkers By Meeting Their On-Demand Requirements
New age health and wellness in the corporate sector
36
38
Switch to a Better Life
Guiding Investors to Successful financial Journey
42
44
Man vs Machine The Power of Artificial Intelligence
Offering Worldclass Technical Solution
46
Pareekshn
Picxele
Health
Terrabrush
WealthDirect
Innovation
ZOOF SOFTWARE SOLUTIONS
Business Culture Hire the Right Person to Grow the Organization
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Striving to be the catalyst to accelerate the sustainable change in the world by Adding the technical component to it Technical dominance infused with socially inclined solutions, is a dynamic amalgamation that has pioneered the business community with the impeccable innovative solutions. Proposing behemoth contribution by rendering meaningful digital solutions for the most pressing issues across the globe, 1GEN has intervened the IT sector with its exclusionary offerings. Intending to transform the world to be a better place to live, they are enabling the stories of hope to be dispensed far away for instigating social change.
AN OVERLAY OF THE COMPANY 1GEN is a social enterprise that has the prime motive of creating sustainable technological solutions to generate a positive impact across the world. Incorporated in the year 2018, its journey began by offering a broad spectrum of digital tools to the mission-driven organisations and NGOs who are striving to make this world a better place. The fortes of the company are converged on to influence the lives constructively. The horizons of their service offerings are not just encircled into the tech solutions, but also, into the social impact leadership, innovation academy, guiding the social entrepreneurs, and advising the leaders, etc. 1GEN is not only another IT company that renders techsolutions but its alignment towards the social causes is the key differentiator that allows it to ensure an edge over its peers. Furthermore, all the clients and customers associated with the Firm do not seek profits as the primary motive but are indulged into the social cause. The Organisation neither serves the corporations nor seek the high-number turnover, instead, the endeavours of the key officials are inclined towards serving the society in the best possible way. They translate impact into visual stories to engage and connect people to offer them a ray of hope!
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MR. PAUL SINGH
MS. POOJA MONGA
Co-Founder & CEO
Co-Founder
COVER STORY 11
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UNFURLING THE LIGHT BULB MOMENT For a significant period, the Co-Founders, Paul Singh and Pooja Monga assisted many megacorps to earn the benefits in their favour. They have served industries like Technology, Consultancy, Transportation, ConsumerGoods segment, Financial services, etc with their talented personas. Both the dignitaries have advanced degrees in Engineering and Business Administration and have a robust technical background in terms of career prospects. Reminiscing upon the idea of inception, Mr Paul expounds, “About three years ago, while volunteering for a charitable organisation that serves the children with visual impairments, we both were hit by the wave of realisation. We acknowledged the enormous amount of joy along with peace in our hearts after serving those disabled children that stirred the inspiration within us to extend our helping hand to such people. We recognized that apart from money the world requires our services in the much grander scale which concluded in the incorporation of 1GEN and since then, there is no turning back!” Mr Paul states that there is a number of complex issues that need to be addressed in the present time such as malnutrition, poverty, gender inequality, poor education and healthcare facilities, etc. The United Nation has put forth around 17 sustainable development goals to deal with major social issues. In this context, the Organisation has envisioned to play an instrumental role in resonating with these proposed goals by the year 2030. Alongside this, they strive to empower the whole generation that is in schools and colleges with the technical tools to motivate them to generate a wave of positive change in the world.
WHAT MAKES THEM STAND OUT OF THE CROWD? Miss Pooja conveys that their uniqueness lies in their operational model and core values. Expounding on this, she continues that one needs not to continue with the charity as businesses need profits for the proper execution of the operations. Even if an enterprise is a NonProfit Organisation, it must also focus on meaningful investments to expand its horizons. She states that the endeavours of an organisation must be converged on emerging as ‘social enterprise’ that can ensure a holistic growth in terms of sustainable development. Pooja exemplifies that they have aligned their focus towards bringing a positive transformation in the world. Affirmatively, at the forefront, they intend to create value and impact in the world with their service offerings, but also, they believe to be enterprising in the business world as well to scale up the domain and continue to return benefits to this society. Another aspect which is the key differentiator for this blooming enterprise is the ‘culture of innovation’. The Firm has been structured distinctly to resonate with its distinct endeavours. 1GEN is a group of young and passionate individuals who are catering to the mission of the company with full enthusiasm. The teammates have the liberty to put forth their creative ideas and they do not work in collaborative manners, instead, they work in silos! Neither the work report needs to be maintained nor there are any strict work hour implementations on anyone. Every individual associated with 1GEN takes conscious steps individually for serving the organisation and diligently work towards it. Management has ensured to thrive such a work culture that everyone shall be excited to come to the workstation that inspires every associated member to put his heart and soul into the actions. 12
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SYNERGY WITH TECHNOLOGY
Hailing from a technical background, both the Co-Founders and some of the core team members well acknowledge the significance of aligning with the technical advancements. With the exclusionary expertise of developing the huge technological systems, they constantly conduct experimentation to stay ahead of the curve it this regard. To comprehend the power of technology, they keep juggling with it to invent innovative solutions. In true sense, 1GEN is not just syncing with the recent technology trends but actually developing their own, in the form of accessible platforms that can be utilized by the masses effortlessly. In regard to the framework, they are updated with the technological advancements to stay ahead of the curve. There is a broad spectrum of innovative technical solutions that they are offering. But, Mr Paul elucidates that though they are an IT company, their aim is to be wellreckoned as a social innovating enterprise at the forefront. If any technical advancement fails to generate a positive impact on the lives of other people, there is no significance of such technological trend to them as well. He further conveys that AI, Blockchain, cloud computing, etc have bestowed us with immense advantages to conduct the business operations effectively, but they need to stay in the low- track in this context. As to conduct the education program in any remote rural area, one first has to solve the challenge of having an access to the smartphones as well. So, they believe in leveraging the advancements in the technology front to solve a meaningful problem.
SIGNIFICANCE OF R & D TO SCALE UP THE DOMAIN Miss Pooja states that there hasn’t been a single day when this arena has not contributed to the betterment of their business operations. It is the nature of their work! To create new solutions and put forth unique offerings, R&D plays a pivotal role. Mr Paul conveys that R&D is so much ingrained into their daily business operations that the team doesn’t even consider it as any specific activity to pay heed to. To him, this arena is in the DNA of the organisation that is responsible for the continuous innovation and improvement methods.
PERCEIVING SUCCESS FROM A DISTINCT ANGLE Different people perceive success in different ways. Both the Co-Founders view success from distinct perspectives. For Pooja, defining the term success is not a singlelined statement. She measures the success from various aspects- external, internal, professional and personal. For her, the personal evolution while walking this road has been a remarkable experience. In regard to the thought process or the leadership style, the dynamo finds the transformation in herself a success in itself. She conveys that if the world is acknowledging the inspiration you are dispensing around you, then you are definitely a success!
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MR PAUL’S perception for success is all about offering a beacon of hope to this desperate world. As the world is combating with the COVID-19 pandemic, our whining and complaining about the authorities or medical facilities will not ease the pain imposed by the crisis. Only our collaborative consciousness can help us combat with any type of complex issues in this world. He firmly believes that for his Organisation, success lies in being an indispensable part of solving the problems pertaining to society and being the reason behind providing hope to those in the dire need of help!
ENSURING TO TAKE CARE OF THEIR ‘FAMILY’
to society, that requires intense brainstorming for prolonged hours. The individuals associated with us make sacrifices on the personal front to fulfil the project deadlines, owing to the inspiration instigated within them by us. Our organisation is a creative space which is not only a great place to work, but also, offers tremendous career opportunities to our teammates to make the best out of their job profiles. We don’t believe in supervising the individuals or manage them by imposing the strict policies, rather we encourage engagement among them that has enhanced the productivity two times in comparison to any other organisation.”
The Co-founders have inculcated such an ecosystem in their organisation that there no usage of the terms like ‘employees’ or ‘workforce’. Pooja affirms that the Company does not possess any typical employer-employee kind of work culture. Each individual associated with them is considered as a mutual partner that has aligned his goals towards the mission of the organisation. Every team member is passionate enough to serve the organisation in the best possible way. Be it about offering education to the people from rural areas or bringing in the sanitation drive in Karnataka, all of their efforts are inclined towards community sustainable goals. The team members are free to serve the domain of their interests, that is the secret sauce of their incomparable productivity. Apart from this, the team associates are being paid well and on time that inspires them to exceed the market expectations. Regular training sessions are ensured from the end of the management to keep the associates updated with the market trends. Every individual associated with the organisation is treated with mutual respect and all of them collectively conduct the business operations with ease.
EXPANDING THEIR BUSINESS
In terms of expanding their business in the near future, they would like to make significant offerings for all the 17 complex issues put forth by the UNO, that need to be exterminated from the world. They are planning to deal with the bigger challenges present across the horizon. By far, they haven’t served the issues like poverty, the refugee crisis, or adverse climatic changes. Additionally, they would like to be more focussed towards geographic expansion that has been halted due to COVID-19 pandemic at present. Mr Paul aspires to extend the services in global regions like Africa, South East Asia, Australia, New Zealand, etc. At present, their business model is inclined towards catering the technical solutions and binding people to the road of technology. To bring in more associates along their
In this regard, Mr Paul elucidates, “We never use the term ‘Human Resources’ for our team members. This term seems very transactional to us that is just based on offering the skills in exchange for paychecks. We have come together to offer the best-in-class solutions to the complex issues related
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WORDS TO CONVEY TO ENTREPRENEURS
line of operation, they will be triggering the aspiration within the masses via inspirational movies, documentaries, or any other visual campaigns. For this, they will be investing heavily in this arena of great storytelling to generate more and more awareness about their goals.
Mr Paul states that this start-up is his third dream venture in line and by now, he has acknowledged the fact that entrepreneurship is all about creating something out of nothing. Entrepreneurship is an idea that you sow in your mind and then you water it with your heart and soul to grow it as a fruitful tree. Even if one fails once, it is worth trying again! Over the years, business models can be reframed to adapt to the circumstances accordingly. But, what should trigger the zeal within you to forge ahead adamantly is the crystal clear answer to one elemental questionWhy am I doing this?
A GLANCE AT THE MILESTONES AND ACHIEVEMENTS
1GEN has witnessed consistent growth within its two years of commencement. From a business perspective, they are revamping the graph by doubling their global revenue per year. As a budding enterprise, its growth in leaps and bounds is an achievement in itself, states Mr Paul. He further conveys that from 5 team members to 40+ team associates, it has been a phenomenal journey. Their exponential growth is turning eyeballs of the business community to them. In terms of the positive impact that 1GEN has generated, Paul proudly expresses his joy that they have become the voice of the masses by offering online portals, applications, etc which is a significant accomplishment for the organisation.
For Pooja, her entrepreneurial journey has taught her that the businesses can be in great synchrony with the environment if we are willing to cause less harm to this planet. It is possible to conduct a profitable business that doesn’t negatively impact the lives. She conveys her absolute thoughts to the aspiring entrepreneur that though a business may be providing you multiple profits and benefits, it should never be a cause of grievance to anyone! Her idea of social entrepreneurship is to focus on the planet in the first place, then on the people and at last on the profits. She states that they constantly keep the team members in the touch of the philosophy that if one does good to others, then one may earn well effortlessly. This is the principle on which they make no compromise at all!
For Pooja, to witness the evolution and affirmative change within the teammates is an accomplishment she can boast off! As a number of fresh graduates approach the Firm for internship program, the change they witness within themselves is quite life-changing. So, to sow the seed of building a better world within the fresh graduates/ youth is noteworthy attainment for both the dignitaries.
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Success Story
Success Story of
SRIDHAR VEMBU Founder & CEO of ZOHO
T
oday I am going to talk about an Indian entrepreneur his name is Sridhar Vembu who has built the most renowned software and CRM companies, the company is known as ZOHO Corps which is generating a good amount of revenues and located in the US. Coming years, Sridhar has a lot of plans for ZOHO that you cannot compare from others. So, let’s move forward to know more about him.
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ABOUT SHRIDHAR VEMBU. Sridhar Vembu is an Indian entrepreneur who founded the ZOHO software company in 1996. According to Forbes, in 2019, his company’s net worth was 1.83 billion dollars. Sridhar Vembu got a Ph.D. degree in electrical engineering from Princeton. In 1994, he started his career at Qualcomm. a couple of years later he started the company that focuses on webbased business tools and office suite. According to Forbes, Sridhar Vembu is the 76th richest man in India. He is 52 years old and living in Pleasanton, California. He is running the software company for 24 years. The company is counting Salesforce among its biggest competitor, now some report shows that Sridhar Vembu is looking to enlarge organization into America’s heartland and Mexico. Sridhar Vembu is a very simple man who still likes to drive an old Toyota. He wears a simple dress and reads Indian philosophy. Forbes has mentioned that ZOHO has taken a 375-acre campus in Austin, Texas for the campus. On-campus, you will also see ZOHO University.
ABOUT ZOHO ZOHO is a web-based online office suite that contains word spreadsheets, presentations, web conferencing, wikis, databases, project management, invoicing, note-taking, and much more application. The company global headquarters in Chennai and has seven offices in different countries. Within 24 years ZOHO has introduced 55 apps and 35 million users across the world. ZOHO corporation culture is completely different than others. one interview Vembu said, “We don’t think of it just as a company, it is also a community inside” He doesn’t like the culture replacing people every three years. HISTORY OF ZOHO From 1996 to 2003, the company was known as AdventNet.inc. Sridhar Vembu started the company with his friend Tony Thomas. in 2001, AdventNet expended the operation in Japan. Four years later (IN 2005) ZOHO CRM was launched, followed by the release of the project, Sheet, and creator in 2006. A year later ZOHO enlarged into the collaboration space with the ZOHO Docs and introduced new features like invoicing and mail application. After introducing these features, the company had 1 million users by august 2008. despite having several competitors, the company was doing well Watching the success of ZOHO, in 2009 the company got a name called ZOHO corporation. I got surprised by knowing that the company was raised without outside funding. Vembu and his family own 88% of the ZOHO share. According to Wikipedia, since 2005, ZOHO has launched additional apps every year, and in 2017 ZOHO launched a new app called ZOHO. Lately, ZOHO got big 50 million users all over the world. Sridhar Vembu has made name huge in the software world by himself. The company has employed more than 5000 people. SOME WORDS COME FROM SHRIDHAR VEMBU “Go set up businesses in smaller towns, grow the local economy and build strong value-based relationships with people willing to work towards a common goal. This will truly make you successful.” ~ Sridhar Vembu “Finance is the most seductive mistress and several start-ups have been seduced by it. it is like a drug and its addiction destroys the patient.” ~ Shridhar Vembu “Start-up founders should learn not to impress others and learn to make a business work and work with clever employees.” ~ Shridhar Vembu SOME AMAZING FACTS ABOUT SHRIDHAR VEMBU You may surprise that Vembu is running the ZOHO University in house. The university offer training to those students who have just completed 12th and have fundamental math and tech skills. Another one Shridhar Vembu his wife and son live on a five-acre ranch in Pleasanton, California. In the ranch, you can see so many goats. Shridhar has mentioned that he is more worried about the brave new world than artificial intelligence that will destroy the job. 19
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The app also educates people on why and how to have empathy towards animals. As an out of box thinking, the developers of this app have designed quiz sections on this app and the winners are rewarded. AniMate has tied up with animal care groups to protect stray animals. AniMate is focused on building a happy ecosystem where humans empathize with animals. With such efforts and initiative, the pet care industry in India is growing manifold. Being in an emotionally driven business, the team of AniMate delivers specifically what the customers need.
“Whenever we talk to any brand, we talk like a pet parent and try and understand how their product can make the life of my pet better. If it resonates with us only then do we proceed,” says Anirudh Srivastavathe co-founder of AniMate. ANIRUDH SRIVASTAVA Co-Founder & Director We all should take care and keep concerns about the well being of every animal on this planet. We are fortunate to have developed an ability to communicate, move to the doctor when ill, speak out our problems, and express our concerns. Just do away with this gift of expression and how difficult life turns out to be. Thus being a human being it becomes our obligation to take care of creatures who haven’t been gifted with an ability to express their pain. Animals are the real companions of life. What they want is only and only affection. Animal welfare brings a bonding people have with animals and the obligations they have to make that the animals under their care are treated humanely and responsibly. AniMate is a start-up for animals and all pet care needs. Be it a vet service or grooming service, pet food and toys, or accessories, everything is available on the app. 20
MEET THE MEN BEHIND ANIMATE Anirudh is an engineer from Symbiosis International University, Pune. He brings with him rich research experience in the field of Computer Science. It was for his proven academic excellence that he was awarded a full scholarship for his Ph.D. in Computer Science from Stevens Institute of Technology, New Jersey, USA. It was his love for animals and his strong belief in the idea that Anirudh took a sabbatical from his research work and decided to go full throttle on the idea. He is also the Co-Founder and will be directly involved with the app development team and also be in a techno-managerial role with the team. Ashish is the Co- Founder of this Firm and heads operations and logistics segment. He is an engineer from Symbiosis International University, Pune. He has been running a construction management firm in New Delhi for the past two years and serves as the integral part of team Animate. Due to his extraordinary capabilities to connect with people and understand the operations effortlessly, he INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 2 | JANUARY 2021
is taking this venture to greater heights. Leading his previous business venture at the forefront, he aspires to bring the same impact at Animate as well. WHAT MAKES ANIMATE DIFFERENT? Some great brand names have emerged recently for its pet services. AniMate is like an aggregator to all such services. AniMate has all the pet services under one roof. The rewardbased quiz is again a creative solution to educate people about the safety of animals. This solution has made AniMate more inviting and rewarding.
ASHISH KUMAR Co-Founder
Anirudh Srivastava says “ At AniMate, we have also tried to squash the concept of coupon codes. We do not believe in giving lower prices for the first time, we want to give the best prices continuously. We want to add value to a pet parent’s life. We believe humans who take care of animals have an amazing soul, we’re just trying to make their experience better.” THE INSIDE STORY: The company planned to launch the app in the last week of March. Unfortunately, then the pandemic struck. The team then shifted its focus on tying up with brands, and app development. The team began using the time on social media marketing. AniMate stories of pet parents were rolled out which worked wonders in setting up a connection with the audience.
“Even before our app was launched, we had 50 odd people who were excited to browse through our app and shop. says Anirudh. Another solid barrier that applied brakes on AniMate’s movements was the lack of finances.
“We are a bootstrapped startup and thus our spendings have been limited. But what this has done for us is that we know the optimum solution to most of the problems- brand deals, logistics, tech development, sales, and marketing. A big problem with most startups is developing trust with customers. Again our social media presence and regularity in reaching out to customers helped us greatly in that.” shares Anirudh.
Besides this, incubation centers set up in educational institutes offer an opportunity to set up a workplace and also find mentors for your startup. Being an aggregator platform Animate deals with both businesses and customers. AniMate currently has 15 brands on board and is in talks with almost a dozen more. The majority of these brands are Indian startups who are equally passionate about pet care.
In less than a year, the company is tied up with brands at a PAN India level. AniMate has a customer base that spreads to all parts of the country. The team is linked with multiple social media influencers who’ve shared their stories. (Rashika Rajput, Divya Duggar, Raspreet Sidhu, and Isha Anand Sharma). The AniMate team has done a stray animal welfare fundraiser during the lockdown and completed the first 100 unique orders in about a month.
“As a company policy, we have stayed away from Chinese brands which are also our differentiators. We have had to say no to some really well-known names but it’s a non-compromisable thing for us. We have Drools, Royal Canin, PurePet, PetBowl.in, Papa Pawsome, Paws A Little, Pawla Land, Pet Mave, Pet Logix to name a few.” shares Anirudh
Anirudh believes that it’s a great time to launch a startup in India. There are tremendous opportunities both in terms of market and government policies.
At the end of our conversation, Anirudh advises young entrepreneurs to research what they do. He thinks that everyone must find a mentor in their life who can help them overcome the roadblocks. He also advises not to be scared to start a business. There are a lot of opportunities and support if one shows a willingness to take a charge of their life.
Though he understands that cracking those government funds isn’t easy but is optimistic about the fact that there are options now. There are MSMEs where funding up to one crore is available. There are separate options available for female entrepreneurs as well. 21
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KEYLINE CREATIVE SERVICES A Single-Window Store for Multiple IT Solutions
W
ith the upsurge of internet, creative Digital Marketing and IT Solutions have become the foremost priority for entrepreneurial ventures. Adding behemoth contribution to increasing an authoritative digital presence amongst the targeted populace, such solutions have become impeccable tools to enhance brand awareness while getting an edge over peers to escalate the growth of a venture in leaps and bounds. Intending to offer a world-class experience in this domain, Keyline Creative Solutions has carved a niche for itself. A gamut of end-to-end IT solutions offered by the Company reveals a lot about its exclusiveness. AN OVERLAY OF THE COMPANY Headquartered in Kolkata, Keyline Creative Services is a one-stop solution for multiple IT needs. With its presence in countries like the USA, Canada, and the UK, the Company set its foot in Digital Marketing & IT solutions space in June 2002. Keyline is a brainchild of Mr. Subrata Kundu, a veteran from the Govt. Art College of Kolkata. The team of adroit professionals has diligently worked towards the successful culmination of the Company’s goal. KeyLine belongs to that group of companies, who believe in delivering high-quality products and services in the broader areas of Web, Software & Creative Designing. CORE OFFERINGS Keyline proffers a diverse spectrum of IT solutions across the relevant domain. Let’s have an overview of its subsidiary ventures oriented towards different spheres• Started in 2002, it is serving as a Digital Marketing & IT solution provider. The offered services include Web Design, E-commerce development, Web Application Development, Creative Design, Printing, Brand Building, advertising strategy, etc. • Optrahost.com – Web hosting brand name of Keyline that provide web hosting services, Shared hosting, VPS hosting, Domain name registration, email services, SSL solution, etc. • Boimela.in – Incorporated in 2010, it is a non-profit online Bengali book store. • Aarshee.com – Started in 2019, oriented towards fashion garments for women.
SUBRATA KUNDU CEO, Keyline Creative Services 22
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Moreover, he boasts of inexpensive world-class services that are helping them to escalate the heights of success. Transparency and on-time delivery are the core business ethics promoted at their workplace. And reliable innovative solutions help Keyline to emerge out as a leading service provider in the respective domain.
INCEPTION STORY The Founder and CEO, Subrata Kundu locked down from Mumbai with a vision to set up a business venture in Kolkata, that will offer creative and customised IT solutions at the global level. And, this led to the incorporation of Keyline Creative Services. He always aspired to create job opportunities for unemployed but skilled youth that served as the prime inspiration for his entrepreneurial journey. With a multi-faceted interest in Creative Design, Animation, Logical Application Development, e-Commerce, Leadership, Motivation, etc. that wasn’t possible in a job to explore and the shift he made from a profession to entrepreneurship allows him to nurture all his interests as per his will. Subrata is a college drop-out; while graduating, he joined an advertising agency that used the ancient process of designing wherein the entire market was using computers and the internet. In 2001, he joined a Firm that transferred him to the Mumbai office, after which he started Keyline Creative Services with a mere capital of Rs. 50,000 and took this Company to greater heights.
“Good relation and helping nature with co-members and clients always help”.
At Keyline, there is a culture of equality to all. The team members can explore multiple opportunities to improve their career objectives by exploring the core competencies. Some instances testify this claim- Subrata’s Driver has been promoted to the post of Manager- e-Commerce portal, owing to his exceptional skills. Moreover, his office boy who ensured the cleanliness in the office premises has become the head of the web hosting business portal. Subrata elucidates that helping others is the cove mantra at his company; be it a co-team member or a client or a 3rd party vendor or a freelancer. With this attitude, Subrata has gained the “giver” experience. He always got support from people whenever and wherever required. The Management prioritizes the innovative ideas no matter who propagated it and this has bestowed them with incomparable benefits so far. Also, mind-mappings and few other processes allow them to take any project to the next level. And, Mr. Kundu incessantly strives to generate an ownership factor in his team for each project.
NAVIGATING THROUGH THE PANDEMIC CRISIS During the hard times of crisis, Keyline kept the flow of revenue positive by helping people with digital marketing solutions. The Covid-19 crisis disrupted the life of each, be it a professional or a non-professional. After the strict implementation of the Nationwide lockdown, the Management at Keyline arranged and provided support to all its employees with systems and an internet connection to ensure work at home to every employee. Moreover, to keep the teams in harmony, daily meets were organized by them. To help the team members combat the stress and despair caused amid these hard times, Keyline conducted a few motivational and meditational sessions. Alongside that, a lot of leg-pulling and chit-chat also took place after the working hours to keep the employees feel wanted and happy. With a computerized Effort Tracking system in place (that usually is a manual one), Mr. Kundu could assign flexible time slots and track their time on the system too. WHAT IS IT THEY ARE DOING RIGHT? Keyline primarily focuses on its esteemed client’s Return On Investments (ROI). The team follows the “first why and then what” strategy before grabbing any project. Subrata takes pride in the 90% retention rate of the clients. He ensures that no employee overworks and goes through the trauma of stress related to work, as their philosophy promotes work-life balance in life. The Company goes by the mission and vision of creating a professional family who will work with passion and not with overstress and there will be no corporate politics but helping nature in the teams. Their round-the-clock customer service system available to all its clients is something that allows them to resolve customer’s queries effectively.
ACHIEVEMENTS SO FAR Owing to the creative aspect of Keyline Creative Solutions, it has received tremendous accolades in the business landscape. Its creative offerings were published in Bengal’s largest newspaper, allowing it to get nationwide recognition. Moreover, its exclusive Website Designs have also been nominated at awwwards.com that promotes and recognizes talent in the relevant landscape. Highlighting the key prospects for the Company, Subrata states he aspires to build a self-sustainable business model where each member will be motivated to align his respective energies towards the business expansion. Keyline foresees a bright and blazing future ahead as Subrata’s thought leadership will allow it to expand its horizons in the relevant domain effortlessly. A TOKEN OF ADVICE TO ENTREPRENEURS
“Entrepreneurship is something should focus on earning people and not focused on earning money. ”
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Enlighten the world with innovation
INDIA’S FASTEST GROWING BUSINESS MAGAZINE
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Tourism
COOL BUSINESS IDEAS FOR THOSE WHO
Love Travel
A lot of people have a dream to explore the world by traveling. Actually, they like adventure but having a 9 to 5 job, they don’t even think get out and travel the world. now you may be thinking, is there any way I can start our own business while exploring the world. because we only know that starting business means, we have to hire employees and need a good place to set up the company, but technology has changed our life. it is completely possible to set up a profitable business that offers you to travel the world without having finical problems.
Today I am going to introduce some business that will allow you to travel the world with a free mind. TRAVEL VLOGGER There was a time when people go on vacation without having any information about the place. They used to face problems at the time. However, nowadays going before somewhere place, we need to know what kinds of things we are going to see out there, all the information we get from vlog and website. so, if you are thinking to build a business, vlogging business is a great idea. try shooting some videos whenever you get opportunities and upload them on your YouTube, see if are able to attract subscriber, once you reach a certain number, you are going to earn money by ad revenue. TRANSLATOR Have you ever tried google translator to understand another language? I’m sure most of them, but do you know google translator cannot translate expect a thing. this is why people look for a real translator. If you have one or two language skills, you can start the translator business. All you have to do is take an online project to translate them and send them. also, you teach people language out there. In this way, you can make pretty good money. be bilingual or trilingual and explore the world. SOCIAL MEDIA INFLUENCER We all use Instagram and follow people, right? Now it is time to change the way do something different so that people can start following you on Instagram. We all like so much those people who are living their dream and having a great time on their trip. All you can do is try to grab popular brands to show your experience all over the world what they are offering, in this way brand owners might start paying you for this. but before starting a business, you need to know how to take the perfect shot of pitchers. Believe me, once your business succeeds, you can make money a lot and gain other kinds of experience. TRAVEL CONSULTANT Travel Consultant is a great business but you have to become the best at it. in this business you have to travel a lot to sell the holidays to other people. starting before this business, you should have experience with the place. If you have visited a lot of places, means you know where to find a great deal. Also, find out how can you run Travel consultant business indecently. This business will teach you how to understand the place deeply because it will be your job to assist a person’s interest in taking a vacation. WEBSITE OR SOFTWARE DEVELOPER This is really fun work. You don’t need an office or anything at all. all you need a Wi-Fi, a laptop, a few programming language knowledge like python or C++ and java (you can whatever language you want.). To create a website, you need to know HTML, CSS, JavaScript, some framework. I don’t want to give more explanation about it. you can start this business as a freelance. Grab the project from other companies, and do the work independently. It is really a great job; you can earn money a lot.
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AUTHOR Book has a huge impact, one person. So, if you have the ability to describe everything vividly, then it is pretty good business for you, you can do work wherever you want. Even you can publish a book by traveling. A lot of writers believe that traveling can increase their thinking power, in this way they can write very effectively. Also, everyone needs to as an author you need to travel for research. ONLINE COACH No matter where are you from, no matter what kind of skills you have, you start your business online. All you have to do is make yourself comfortable with some specific skills. And you can become an online coach to guide other people, for these people are going to pay you. Suppose that you have been some country, which means you know how to save the money out there, what kind of food people should try. Just start creating a video about these things and sell them online. PHOTOGRAPHER Do you like photography? If the answer is yes, then I would say start business online. There are two ways you can make money, you can contact some publication companies to sell, or you can see your photo online. One more thing you can do, sell the Design T-shirt by creating merchandise. Photographer careers can give you an opportunity to travel the world. TRAVEL WRITER There are so many travel magazines who always publish interesting facts about traveling or vacation. So, if you think that you are a good observer and have good writing skills. I would say, this business perfect for you. You have to write a blog about your experience that you get while traveling somewhere, after that you can create your own website to upload them or you can see to the media. Once the publisher becomes interested in your travel, they will hire and also sponsor your world trip so that you can give them an interesting fact about foreign countries. There are so many businesses out there you can do by traveling. Just having skills, you can whatever you want. People don’t see your degree, they are only interested in what you are doing. My advice just earns the skills and start your business as a freelancer.
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PAREEKSHN
A Revolutionary Breakthrough to Boost the Ed Tech Space
ARVIND SRIVASTAVA CEO
N
owadays, online assessment platform allows companies to address their recruitment needs effectively and effortlessly. Such platforms have ensured an edge over the conventional approach of conducting the examinations for different purposes. Such software plays a pivotal role in decision making, in terms of recruitment or to add value for any organisation. Conducting a secure examination across the globe has become a piece of cake owing to such platforms now.
corporates to assist them in the recruitment procedures. Offering AI-empowered tools to deal with various parameters of honing the skills and also recognizing them, Pareekshn has etched a well-reckoned position for itself in the respective area. EXCLUSIVE PRODUCT AT A GLANCE The innovative product -Pareekshn has emerged out as a revolutionary breakthrough. Arvind elucidates that product meets most of the challenges associated with conducting the digital assessment. It authenticates the identity of a candidate through various tools like OTP based login, Aadhar authentication, Facial recognition. It provides a cheating proof environment with tools like Secure Browser, Screen recording, Live Camera, Object Detection, Voice detection. It has AI-based & human-based remote proctoring solutions with live video conferencing and chats feature inbuilt. Pareekshn gives a very comprehensive report for student and administrator to analyse the assessment.
Today, the business world is thriving with innovative offerings that are taking corporates to greater heights. SP Institute of Workforce Development Pvt Ltd (SPIWD), under the aegis of Arvind Shrivastava, has formulated the innovative and intuitive interface - Pareekshn. Serving the company as the CEO, Arvind envisions to help corporates, schools, colleges, universities and candidates to measure Skill, knowledge, Cognition, & Aptitude, understand gaps and help them improvise. The company is associated with various sector skill councils/ awarding bodies and contributes to the ‘Skill Development Program’. They have also collaborated with numerous
Arvind Shrivastava reveals that this state-of-the-art offering was inclined to target diverse markets, customers and geographies. 28
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Arvind asserts that the efficiency of a technical tool can be determined by the ease of using it. Pareekshn has an excellent user interface. The ease of use/navigation makes the product unique. The product has a provision to ask questions in all formats- text, image, voice and all formats of video including AR/VR. It has a provision to take multiple-choice questions/ Subjective examination and Video-based live interface on a scalable and secure platform. According to Arvind, the voice over feature in 24 regional languages makes it very easy for visually-impaired candidates to give an assessment. Moreover, Arvind believes in formulating such tech tools it is extremely important to keep end-user in mind. In an endeavour to meet all challenges, one should make the user interface complex. He believes that technology is not about ensuring complexity to the solutions, rather it is about bringing ease of use to the masses. He has approached each solution formulated by his team with this unique insight only. Features in any tech-powered tool can be copied but the ease of use and content is a key differentiating factor that makes any tech-based solution stand out of the crowd. It is the strong technical landscape and key focus on updated content which makes the product different and successful. Pareekshn is ensuring growth in leaps and bounds owing to the experienced professionals who are the industry-experts in functional knowledge, technology application and practical interface with the segment.
This unique online platform backed with experienced consultants and Subject Matter Experts (SMEs) allows candidates to give assessment and understand their gaps on any topic. PScore is generated for each assessment giving its percentile score highlighting relative performance vis a vis other candidate. The objective is to make the score proxy to the actual result of a competitive examination. The content of each module is a critical differentiator of the offering. According to Arvind, they keep working on our content, reviewing it and aligning it to the current needs.
KEY OFFERINGS BY PAREEKSHN The product is enriched with solutions that focus on multiple aspects of an individual. Be it Competency Assessment, or Emotional Intelligence Assessment, or Performance Measurement Solutions, every feature is inclined towards identifying the skills of a candidate as a potential employee. Pareekshn allows the recruiting companies to utilize its exclusive features to pick the best talent by testing it on the skills standards, Emotional Quotient Intelligence (EQI), and performance data. These are the hands-on services that encircle multiple aspects of candidate testing programs.
REDEFINING THE EDUCATION SEGMENT Pareekshn perfectly resonates with the solutions that are significant to combat the COVID-19 scenario. Conducting the exams or classes via digital modes have been helping the education sector to deal with this unprecedented crisis. In this regard, Arvind elucidates that their prime motive is to render the tech-laced assessment solutions to such institutions that lack the proper infrastructure to conduct the examinations. Even if some of these institutions have such facilities, the secure environment becomes a major challenge! Today, the pandemic has put forth the notion to encourage online assessments not just in the present crisis, but also, in the future as well.
INSIGHTS ON INNOVATION To the CEO, Innovation is all about something that already exists but is vague to people’s sight and wisdom. It is about realizing and not about inventing something new. He further adds that it is to know what one is ignorant about. According to Arvind, Nature in itself is complete and it is all about ensuring a pearl of wisdom to recognize the facts that are present there! This process is all about identifying any opportunity or idea comparatively earlier than others. Innovation is a critical differentiator to his business venture that allows it to make a one-of-its-kind product. He states that it is of utmost importance to renovate or reinvent the offerings by resonating as per the needs of the clients.
WHAT MAKES PAREEKSHN STAND OUT OF THE CROWD? Pareekshn was developed with the motto to deal with multiple challenges to measuring skill, knowledge, and aptitude in the respective domain. To address the product gap, they have come up with AI-laced tools to deliver best-in-class online experience. The online assessment is subjected to the wide array of risks such as unfair means of conduct, participants’ identity, complex-user interface, proctoring, report-making, etc. Recognizing these risk factors, the company has created this product that offers transparency in the assessments, live proctoring, quick results and much more!
Moreover, he states that for a sustainable business, a clear vision and critical thinking play a significant role. Pareekshn is the living example of such a unique vision and innovative instincts only. Arvind believes this industry is about to grow exponentially and post-Covid scenario will witness it with full intensity. This will bestow the company with a myriad of new opportunities to expand its horizons. Within the five years of their journey, over 12 lakh assessments have been conducted that has allowed them to be enlisted as one of the Top Five Online Assessment Institution. Pareekshn foresees a bright and blazing future ahead, as shortly, the virtual portals and ed-tech platforms are about to dominate the education sector.
Report making is crucial for an assessment that needs to take care with the utmost attention. Here, some of the reports are AI-driven & flagged on auto mode and many need to be formed manually that requires certain analytical skills. Owing to their AI-powered tools, they can effectively provide the candidates with the reports suggesting them the key areas for improvement. 29
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Bridging The Gap Between Brands And GigWorkers By Meeting Their On-Demand Requirements University is a busy place. All its assigned work must be done, and career development skills should be established to have a smooth transition from graduation into the real world. Besides, earning while learning is vital, for it contributes to the student’s progress and also serves the added expenses. Here, let us know how Picxele is helping the students to unleash their true potential. Picxele was introduced as an outsourcing/offshoring company to close the divide between companies and the Gig Workers through a tailored student-centric application. This aims to make brands and students more mutual, and that is done via the innovative offering strategy, part-time/full-time internships, brand promotions, influencer marketing as well as employment in a single forum. The goal is to help students to improve their skills and make a profit so that they can earn and learn. Picxele is an application which aims to ensure that micro-level marketing is matured and distinctive and remains unchanged at the roots of conventional marketing. This is done by getting the brands to expand their presence into the market.
THE MOTIVE AND OFFERINGS
Picxele is intended solely for India’s evergreen students. Here, students can explore an environment of possibilities that are classified as marketing promotions and discounted codes or deals with full-time and part-time jobs or internships. The available products are steadfast with students and vice versa, and the Picxele team manages to link voids. This not only brings openness, profitability and ease of approach but also creates a connection between micro and macro-level marketing which would enable brands to be taken closer to customers than ever. Meanwhile, the Company’s numerous worthwhile offerings include influencer marketing, content creation, social media marketing, user acquisition, product sampling, lead generation, campus marketing, coupons and deals promotion, market research, surveys, mystery audits, data entry and collection, app promotion, and online reputation management.
RISHAV AGARWAL | Founder & CEO THREE MAIN FEATURES OF PICXELE: • • • •
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Quests: It consists of activities and promotions that are open to marketers, and here the students can participate daily and raise money. Offers: it consists of multi-brand cashbacks and discounts where students can save money while they buy on their favourite websites. Careers: It is comprised of full-time jobs along with Parttime and full-time internships opportunities identified from Picxele’s end for the students. The Company’s mission and vision are aligned towards the welfare of students by helping them earn money and work experience during the crucial college days. The Founder drew the idea as he witnessed the need for a little extra money during his college days. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 2 | JANUARY 2021
ENTREPRENEURSHIP AT ITS BEST
Following over 43 internships in his second year at college, Mr. Rishav Agarwal, Founder and CEO, was fascinated by and became interested in marketing and other profiles. He also examined the need of students and brands and how they both had a distance between them which hindered them from achieving the targets. At first, Rishav began with the company INTEGER Innovation where, for some time with his college folks, he got work from different brands and got them finished through students and paid them a stipend. After acquiring strong experience and skills, Floatex was incorporated as a privately held corporation as Floatex Marketing Solutions Private Limited in July 2018. But as the work developed and Rishav began to incorporate brands alongside students through manual processes the management of students became increasingly difficult to handle, and the concept of the Picxele app was born out of the innovative Founder’s extraordinary mind. The start of the app made a life for the student body simpler and more organized.
Over time we have won our customers “trust, and money continues to come as
Although the majority of businesses have faced a backslash during the COVID induced lockdown, Picxele saw an increase in the demand for their services during the entire lockdown period. Most of the organizations were looking for an ondemand workforce to achieve their parttime work goals, and on the other hand, students sitting at their homes were hunting opportunities to engage themselves. Here, Picxele roped in n number of companies and merged them with talented and motivated students, thereby fulfilling the needs of both the parties and that too with utter smoothness. The Company took commendable efforts to keep the workforce and the team everengaged during the pandemic. Here, they focused on accumulating clients to ensure regular flow of campaigns and acquired new staff with an intact and on-time salary payment. Further, the Company provided work from home marketing internships to over 1000 students across India, and all of this contributed to Picxele’s growth by scaling their users from 20K to 45K.
THE DIFFERENTIATING FACTOR
Any company, modern or old, needs to build USPs because this is the only thing that separates businesses. These are the USPs of Picxele:
•
•
•
•
Brands’ Outcome Assurance: ensure that they aim to fulfil the needs with what so ever the requirement, and within a timeframe. The Shortest Time to Accept Quests: the tasks/gigs students do are approved within 24-48 hours so the students can see money added into their Picxele Wallet and then withdraw it as and when desired. Live Job Monitoring Status: students and gig workers who apply for internships in various companies are initially picked through the end of the businesses, and the application status is updated in the app. Picxele wants to continue educating Gig Workers in diverse activities so that they can meet business expectations and continue to benefit. Similarly, they have new functionality on the company’s side by enabling them to experience more in meeting the specific requirements.
ENVISIONING A BRIGHT FUTURE THROUGH SIGNIFICANT ACHIEVEMENTS
Since the beginning, the vision of Rishav to scale the Company to greater heights alongside creating profound impact in 31
“
PANDEMIC, WHO?
our company expands in the market. As an entrepreneur, suffering is the only option such that you must take up a path where you have to endure and love and struggle. There is no age for a business, but any time you plan to start, make sure you are fully ready, particularly if you start at college. In entrepreneurship, there are no second thoughts. It’s YES or it’s No. Just go if you’re ready. ~Rishav Agarwal
the lives of fresh graduates and helping them as they begin their careers has led Picxele to accumulate feathers under their hat. Here, the Company has associated over 100 brands out of which 20 per cent have remained since a long time. Furthermore, from bootstrapped to becoming profitable and having crores of revenue, the Company has 5000+ monthly active Gig Workers. In the future, the one-of-a-kind Company plans to take its users’ reach to 100K by March 2021 by onboarding more and more brands alongside adding a wealth of new features in the app. Besides, Picxele is envisioning to venture into Angel Round Funding, and they even look forward to expand their tech and marketers’ team to accomplish the requirements and surpass their revenue at 2X rate in the upcoming years.
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COMPANY
NAME
DESIGNATION
Animate
Anirudh Srivastava
Co-Founder & Director
Blu Ocean Studios Pvt. Ltd.
Apar Gupta
Founder
Corseco Technologies Pvt. Ltd.
Arush Kakkar
CEO
DailyNinja
Anurag Gupta
Co-Founders
DesignBoat UI/Ux studio
Harsha Kakkeri
CEO & Founder
Digital Gurukul
Raj Padhiyar
Founder
Edible Desires Private Limited
Adarsh Kedia
CEO & Director
FreshMenu
Rashmi Daga
Founder
GloMed Healthcare
Bhavik Trivedi
MD
Hexagon Graphite Pvt. Ltd.
Himanshu Vinayak Kolte
Director
Indika Studios Pvt. Ltd
Namrata Sharma & Rashaana Shah
Founder
Koru Technologies
Bansi Mehta
Co-Founder & CEO
KS Group Studio
Ketan Dholakia
Founder
Lobb Logistics
Jayaram
Founders
Mintbook
Kalaivani Chattaranjan
MD & CEO
Quintesstial Media & Marketing (OPC)
Farheen Shaikh
Founder & Creative Director
SPIWD(Pareekshn)
Arvind Srivastava
CEO
TerraBrush
KarthickSolai K.S.
CEO
TT Digitals
Hrishikesh Deshmukh
Founder
Zoof Software Solutions
Smitesh More
CEO
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Health and Wellness
T
he basic concept of corporate and office culture wellness has been around for decades. It is a way for both self-insured and semi-insured companies to help their working staff with early prevention of disease and other health benefits while lowering total overall cost for their health insurance.
The part of most corporate wellness programs is well established and often includes innovations like biometric screenings and annual physical exercises for employee health. However, they are now evolving to include some new methods that will help you to promote activity and prevent future conditions in the office. Hereby, there is an increase in the number of organizations that are focusing on wellness programs within the office premises. The positive benefits of these programs are being realized. Corporate Health & Wellness programs are one of the fastest-growing sectors in the corporate world as a business or within the business. Management now can understand that if they put their employee’s health first, productivity will also hike its hights.
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Therefore, Health and Wellness can be facilitated by introducing the best gyms, relaxing spas, health screenings time to tome, weight loss programs for the employee, and even lifestyle coaching for mental health. But the basic question everybody asks is “To what extent, these modules of health and wellness proved to be effective in bringing a holistic change in an individual at work?” A Corporate that is Intelligent with Health programs as a New Age Wellness to offers an ideal solution that is holistic, easy and inexpensive for employees is remarkable. Nowadays, giving your employees the most efficient, healthy and effective 8-16 minute break for health is regarded as the best way to take care of them. One of the biggest lessons here to be learned in this process is the creation of reports as it is one-time events masquerading as health promotion programs. Those program activities are not integrated into a comprehensive workplace for health promotion strategy. And there are many common ways in which the activities and initiatives of health and wellness at corporate offices tend to pop up in companies.
•
the introduction of other amenities such as fitness rooms, daycare centers so employees can be stressfree, etc.
To reduce the level of disengagement among employees The emphasis on corporate wellness is equally important as health and it is important during work. The employee well-being needs to move beyond human resources departments and instead become a corporate initiative that is very free to discuss any health or work issue. The corporate world needs to understand how company wellness can positively influence their bottom line of business so that they increased employee engagement and productivity. Ultimately, if you care for employees equally then the work of every sector is increased. For HR managers, this change will require new efforts to balance the demands controlling/cutting costs health care management with ensuring the productivity and well-being of the workers of the company.
Office Wellness Can Minimize Stress And Decrease Absenteeism Most of the employees believe that employers must have to take an active part in reducing the amount of stress in their lives with the workloads. Moreover, the workplace is capable of reducing the stress levels employees are facing during working hours. For many working employees wellness initiatives at the office are also of higher value than their wages as this is meant for their take care. It is not only on the employee side of the business that corporate wellness can make a profound impact. A study by HBR (Harvard University researchers) reviewed that the “36 people were examined in a study of a corporate wellness program and they found that for every dollar spent on health and wellness programs increase the companies productivity and employee accountability.
For all businesses, the successful implementation of health care is also important as the other things matters and it will require behavior modification. Moreover, things like a corporation in all staff also required for both the office workers and facility managers. If an employee is happy in their work the chances of disengagements are also low and it gives an idea to senior executives to think differently about wellness to avoid disputes. What it means to them is, in the end, this process brings forth motivation, engagement, productivity, and well-being.
Office health wellness initiatives need to move beyond HR For employers who are looking to attract and retain top talent for their organization, while at the same time decreasing the level of employee disengagement needs to be tight with health plans as an offering to the employees. Therefore, there are multiple ways that facilitate the management that provides help to employees in reducing the stress levels and the daily challenges employees are facing.
Let’s take an example of Google medical services Google inc. offers paramedical services for employees such as massage therapy, to their staff members while they’re working. In Addition, Google also in the business to employs a massage program as just one of 35 massage therapists employed in their United States offices is part of Google itself. The Massage therapists at Google will go through an interview process at the company, where they demonstrate their skills.
The best possible ways to facilitates health management to affect workers’ with work-life balance include: • weight-loss programs that address physical health like opening gym space at work • meditation programs that sharpen mental focus such as Yoga sessions during work. • flexible work arrangements so that workers can arrange the work-life balance. • being more accommodating as to where employees may carry out their work assignments as work from home. • Always focus on the quality of the work environment at the office for health(reducing noise levels, designing and implementing more private areas for rest and nap)
What makes this wellness program great? There’s a most specific reason why Google is consistently rated as one of the best places to work for in the world that they are employee-oriented company. They make themself going above and beyond for what team members expect from their employer. However, it is a great way to encourage a reciprocal effort for working forces. A relaxed and finely healthy team member is a joy to have in the workplace, which is likely the main reason behind Google’s paramedical services. 35
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TERRABRUSH
Switch to a Better Life Knowingly or unknowingly, the human race has caused enormous threats and loss to the environment through the depletion of precious resources like water, air, and soil. Unfortunately, we have contributed a lot towards the extinction of wildlife, habitat destruction, and pollution and continue to do it till this date. Despite many initiatives, people haven’t been able to adopt a lifestyle change. For example, avoiding to use plastics, practice carpooling, trashing in open, etc. Hence, to help change the lifestyles, Terrabrush, took the initiative and started to manufacture products that certainly will reduce plastic usage for good.
KARTHICK SOLAI K.S. CEO, Terrabrush
THE INSIDE STORY In the year 2018, a group of college students was highly devastated and moved to look at the deteriorated condition during the Chennai Floods. The group had been volunteering for the rescue mission which alarmed them about the real-time picture of how much plastic is being used around us and how is it affecting the environment and us (indirectly). They wanted to help people lead an eco-friendly lifestyle without changing much. Their motto remains quite simple and effective to society; help people lead a life without harming the environment. Hence, the evolution of Terrabrush with Karthick Solai K.S. as the CEO, Arjun T as the CFO, and Harrish Kandan J as the COO, which has beenborne by its parent company Hippolyta Impex Private Limited. The organization operates out of Karur in TamilNadu since 2018. WHAT MAKES THEM DIFFERENT? The entire team at Terrabrush wants to combat the current situation and is striving to do everything they can to adduce a better environment. Their primary product is the “Terrabrush” which is extraordinarily made from biodegradable bamboo. The team at Terrabrush is trying to eliminate the harm that plastic toothbrushes unleash into the environment after its disposal. A single replacement of plastic commodity by billions of people can lead to a massive impact on the globe. The product is exclusively manufactured to provide customers with exemplary oral care under the supervision of expert and specialized dentists with a belief to bring change to the lifestyles of many and the environment. Not only this, but the organization has created some other eco-friendly products also, that can replace the extensive usage of plastic by the common man. The team is making a strong effort to save the earth by all means. OVERCOMING OBSTACLES Terrabrush is fighting against one of the biggest enemies on the earth, something that has taken over humankind- a plastic toothbrush, which is extensively used and being thrown away in 36
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it is relevant for them to recognize innovative solutions that help both, the consumers and the environment. KEEPING THE TEAM TOGETHER Manpower is the basis of any organization. To Terrabrush, it is the axis around which expansion and growth of the organization rotate. The management believes in providing maximum “attention and care” to their employees for the team to perform at much ease and with freedom. The management emphasizes and looks for ways to keep their employees uplifted and to ensure their growth. They believe that the individual growth of an employee results in the overall progress of the company. Working with and towards each employee to understand his needs and capabilities is what Terrabrush is committed to wholeheartedly. ACHIEVEMENT AND ACCOLADES Karthik says it feels great to be a part of some 8,00,000 people’s daily life and for them, it is the greatest achievement for the organization. Their story has been featured on the Official Humans of Bombay page on Instagram. The organization was applauded and awarded the Brand Impact Award by Indian Achievers Forum for the year 2020. And in the next five years, Terra as a brand aims to become the go-to choice for people’s oral care needs while being planet-friendly which would be considered another great achievement in the times to come.
HARRISHKANDAN J COO, Terrabrush billions every day. To them, what is more challenging is that a mere toothbrush has been polluting the environment for decades and people are not even aware of it; it is the toughest wall to break so far. Common people opt for plastic toothbrushes because they are largely available and are a cheaper option. They are oblivious to the fact of the kind of havoc is it creating to the earth. They have faced instances wherein people have asked them, “What harm can a single toothbrush do”? Thus, Terrabrush started using their social media handles to show the impact of a single individual on the environment. And they are positive and hopeful to see the changes soon. Like Karthik says, “We hope to a see changing society that makes informed decisions on their purchases”. The team has also invested and is still investing huge capital in the sector of bringing about awareness among people.
WORD TO CONVEY
“What has helped us throughout this entrepreneurial journey is to keep going and working hard. We have walked through this journey as a team and that has kept us sane to move ahead. We all have only one planet and it is each one of us who is responsible to keep it clean and safe. Making that decision is not tough anymore with the growing market offering ecofriendly products. Just make that decision to switch, we promise you, it will be a fulfilling journey ahead. And if you already have made that choice to contribute to keeping the world a greener space, thank you!”
CLIENTELE AND THE CHANGING MARKET TRENDS Terrabrush has clientele from all walks of life. The CEO says, “We serve all types of clients who wish to choose eco-friendly products over the conventional plastic ones and who possess a trust in the company”. A huge chunk of their customers are individuals who have been making informed decisions and contributing in all the ways they can to minimize their plastic consumption. Being consistently connected to their clients to identify the needs and issues is what keeps them in pace with the market trends which keep altering now and then. RESEARCH AND DEVELOPMENT- THE BACKBONE Research and development are crucial and imperative for organizations to accomplish future development and keep up their significance in their chosen market. It includes spending assets on investigation and testing to develop new items or better approaches for getting things done. It likewise underpins the upgrade of existing items or processes. Similarly, Terrabrush also banks upon their Research and Development. Like any other organization,
ARJUN T CFO, Terrabrush 37
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AMONG
INVESTMENT SERVICES Enlighten the world with innovation
WealthDirect : Wealthcreators of 2020 Turned Crisis into opportunity In the beginning of 2020 Nobody knew this is going to be one of the most turbulent year in the History of mankind. During the turbulent times, wealthdirect is able to successfully sail through its investors & helped investors to create huge wealth by turning crisis into great investment opportunity. They stick with their asset allocation strategy & helped their investor to tilt their portfolio towards equity as market rebounded this has resulted in enormous gains in their investors portfolio. They have counselled the SIP investors to continue the SIP as it was golden period for investment which has resulted in good investing experience for investors. They saved investors from cycle of Greed & Fear. In these trying time they successfully calm down investor panic & guided Investors towards successful financial journey.
Investor Trust, Transparency & Quality Relationship are the Pillars behind the phenomenal growth of WealthDirect.
With strong governance, wisdom & insight WealthDirect hold deep commitment towards its client needs & aspirations with analytical vigour & strong research capabilities. By matching opportunities with confidence, WealthDirect helped client lead in the game of wealth creation.
VIPIN BHUTANI
Director WealthDirect Portfolio Pvt. Ltd.
SHEKHAR RAI
Director WealthDirect Portfolio Pvt. Ltd.
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SHEKHAR STATES, “With the implementation of advanced technologies like Goal GPS and Fina Metric Profiling System, we try to capture the details of the investors and do the work according to their requirements, along with gradually improving our application.”
Incepted in 2011, WealthDirect has stood its ground by putting into effect the years of experience gained by the founders of the company - Vipin and Shekhar, the Directors of WealthDirect, have devoted their Financial management skills which focussed on Risk Management and have Experience managing through Several market cycles – Recession, Recoveries and Multiple up & Down trend. Their Blended approach allows Investor to take advantage of uncertain & Evolving Market. With their Unique Behavioural Finance Methodology they try to Minimise the Emotional aspect about investing and apply a tactical approach with a goal of Reducing Volatility while Delivering consistent Long Term Return.
‘YOU’ COME FIRST What sets WealthDirect apart is their focus on offering the very best to their clients by understanding their concerns inside and out. The company’s motto is “Involve to Evolve”, which ascertains that the company involves itself deeply with the client’s financial concerns and evolves along with those very concerns.
They strive to provide their clients a tailored Solutions that suits their specific needs. They add a human touch to the entire process, understanding every client’s financial position, desires, and counselling them accordingly.
THE COMPANY IS DEDICATED TO ‘YOU’, WHICH STANDS FOR: Your Goals Our Commitment Unbelievable Wealth Creation
THE COMPANY PROVIDES A MYRIAD OF FINANCIAL SERVICES LIKE: • • • • • • •
Investment Solutions Mutual Funds. Tax Advisory Solutions. Insurance & Protection Solutions Retirement Solutions Child Education Solutions Fixed Income Solutions.
Their consideration of ‘YOU’ as their most valuable investment is what makes them unique. Their basic ideology starts with ‘YOU’, and their only goal is to make ‘YOU’ financially successful. To achieve this, WealthDirect maintains open communication with its clients, and keeps them in the loop through the entire investment process. ACHIEVEMENTS AND FUTURE PLANS From tax reduction strategies to retirement plans, WealthDirect helps its clients through every possible financial management process. To every client they promise from the very beginning of the relationship an authentic and unbiased expert opinion along with relevant knowledge and guidance around their current financial situation and their goals. They keep their clients aware of current trends and actual scenarios of the industry.
DIGITAL BECOMES MAINSTREAM Covid has turned out to be the biggest digital transformation in India , WealthDirect (MFD) has been focused to be paperless since the day they have started as a result they have been able to take the benefit in such a difficult situation, They were able to transact online for almost all of their investors & utilised the correction as an investment opportunity & helped their investors Rebalance the portfolio with ease at the comfort of their home during lockdown. Since their onboarding process is also online & Simple. WealthDirect team has not faced any issue in on boarding new clients & business activity runs as usual. Vipin Bhutani Said “In this backdrop we believe & realize technology will be the biggest enabler & will decide how fast we can grow & Bring in Maximum Value to investors”.
For their future prospects, the company has plans to work with a digitalised Financial Planning model, and aims to grow the business across the boundaries. WealthDirect has been showered with recognition and awards since its inception, some of which include: • Recognized by Hindustan Times and various magazines for outstanding performance and CSR activities • 2015 – Prosperity Advisor Award 2015 • 2016 – Upper Crust Award 2016 • 2017 – Among India’s 25 Most Promising Financial Consultants By Consultant Review Magazine • 2018 - Emerging Fintech Startup 2018 By Insight Success Magazine • 2019 – Consultant of the year 2019 By Business Connect Magazine
CONTINOUS INNOVATION FOR CONTINOUS IMPROVEMENT With innovation being the life blood of successful organisation, WealthDirect uses latest state of the art research tool & capabilities , WealthDirect continuously create superior risk adjusted solutions for its investors. Wealth Direct makes use of technological advancements like Goal GPS, 3D Personal Financial Analysis, Portfolio X-ray System, FinaMetrica, Risk Profiling System, and so on.
The company is evolving with changing times & is growing leaps & bounds, the team approach remains simple & professional. It is safe to say that wealthdirect is poised for further growth in the years to come. The company has laid out solid expansion plans for the future to increase their visibility across various Indians cities by continue to improve on continuous basis wealthdirect is striving to realise their vision of to be among the leading Financial Services companies in India.
The company’s mission is to increase financial literacy among Indians and make them capable of discerning the difference between a good and a better financial product. The company ensures that the investors get a real time update by tracking & transacting through a single unified login. Additionally, it also offers insurance management, IPO, bond, tax planning and other services that cover the entire spectrum of wealth planning and management.
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a
Innovation
Man vs Machine THE POWER OF ARTIFICIAL INTELLIGENCE Man and machines work differently as machines are the intelligent creation of Human beings. Machines were created to make human life easier and man loves mechanism. It is very difficult not to love something that you created to obey. Whenever a machine is well made and it will carry out your life automatically then it is proved to be man’s best friend. These technologies were in making since at least the 4th century BCE. Machines were made for multipurpose such as to move water, machines to move the rock in construction, machines to move needles and thread. Automata are abstract machines that were made to move things for us. Over the past few years, the human race has come up with numerous inventions, each one is more resourceful than the last one. Moreover, as the computer age continues to develop, the mankind is somehow threatened. Additionally, the age of computer has already begun to control man’s life so many of the vital functions that man has prided himself upon before can be done just one click away. The real anxiety about AI and robotics appears to be a natural viewpoint for humans, from the first appearance of the term ‘robot’ in the year 1920s in Karel Čapek play, Rossum’s Universal Robots. In this book, a race of robotic servants wiped out humanity, to James’ Cameron’s synthetic intelligence which is ‘Skynet’ in the Terminator franchise. The play of three acts by Czech gave us the word ‘Robot’.
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USE OF MACHINES Machines are ruling the 20th Century and we are surrounded by different day to day machines like televisions, refrigerators, music systems, home theatres, washing machines for various uses. It is said that the use of these machines made our life much simpler and easier in fast running society. Artificial Intelligence in terms of Machines is much faster than humans when it comes to processing information and performing calculations with accuracy and speed. Apart from that, the computers have a better memory that can be fed with a large amount of information as compared to humans. Machines always work effortlessly and more efficiently in time than humans. Hereby, the use of machines rather than humans increases productivity and the products can be produced in larger quantities at much greater speed with the help of machines. MAN AND MACHINE RELATIONSHIP It is recognized that machines and AI have a better ability to crunch enormous amounts of data in a very short period of time and it improves the real outcomes with lower costs. There is no point that Man is trying to compete on these fronts, leaders can use their emotional intelligence, comprehension capability, and decision-making capability that machines are not equipped to address but work is always done efficiently by machines. Therefore men should develop the competency to train AI systems, build models and assimilate large quantum of data in order to synthesize the data into meaningful insights.
Human beings also need to learn to appreciate the dynamics of the machine to machine relationship as well as man to machine relationship. It is advisable to build a team and then manage the capability of teams comprising of both machines and humans. What this would also lead to is to be able to constantly adapt to shifting balance of power and influence of both man and machine.Collaboration with teams and valuing the contribution of partners and interest groups would become even more critical in the coming years in order to foster innovation. THE INTELLIGENCE LOOP But before Artificial Intelligence can accomplish these aims, the AI systems must be given a specific purpose. A company doesn’t just proclaim that they have AI, and therefore, all of its workers sit around thinking and conversing like some utopian society where only machines work and men’s rest. No! it doesn’t work this way, AI systems must be directed to analyze historical data by someone (Man) who has created an algorithm to solve a defined problem. The AI functions cannot exist without human guidance because it is Man who created one. In the same way, humans beings get smarter based on the information they learn from the machine analysis system. Moreover, People can now apply their higher-order skills to make decisions based on the data coupled with their own knowledge base. Artificial Intelligence systems subsequently interpret what humans do with the information they generated. Additionally, they get smarter based on these interactions, and systems are refined every time with new changes. 43
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ZOOF SOFTWARE SOLUTIONS OFFERING WORLDCLASS TECHNICAL SOLUTION
T
he business world evolves consistently with innovation, and organizations must know about these progressions and go along with them, so as not to be abandoned. A software addresses various needs as per the business requirements and the most suggested ones are always the custom-crafted.
SMITESH MORE CEO
Based out of Mumbai, Smitesh More started Zoof Software Solutions in the year 2015 as a complete Software Development & IT Solutions company. Before it came into existence, it was a project called ZOOPLABS created for the university students with a social media platform wherein the students could share stories and assignments. For colleges, Zooplabs remained a management software solution (Saas). Sometime later, it was re-christened and formed as an IT solution company. KEEPING THE VISION AND MISSION INTACT Every organization lays its foundation with a mission and a vision; it is futile to run a business without an objective. It is necessary to imbibe some core values within the team members and should be scrutinized at every possible instance. At Zoof Software Solutions, the vision is to “Be the best Software Development Company and we achieve this through leveraging the best & latest technology to create innovative and profitable web-based platforms for our customers. We continuously upgrade ourselves and provide best solutions”.
MESSAGE FOR THE READERS FROM THE FOUNDER “Ideas are the best thing which can change the world, however, without execution, it’s futile. An idea without execution is as worthless as wasting every second of time sans an action. Find out what you enjoy doing and work under someone who can train you in your field of interest. Don’t get distracted by what others are doing. Just focus on what you love and what you want to do”.
THE INCEPTION STORY From Childhood, Smitesh had a strong fetish for computers. He wanted to make a career in computer coding because he says he was too bright at HTML skills from the beginning. He created the app, Zooplabs- the college management software, while he was doing graduation in Computer Engineering. Smitesh describes this project as his dream project and decided that he wanted to continue doing something similar for the rest of his life. Hence, Zoof Software Solutions was created. The organization is firmly committed to providing a complete range of Software Development & IT Solutions like Software and Custom applications development, website design and development, CRM and ERP development, E-commerce website and development, mobile application development, IT consulting, testing, and software consulting and digital marketing. 44
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SHRIYOG DHANDE
THE REASON BEHIND THE VENTURE Online business is still trying to make a place in the country. Some organizations still haven’t evolved much and are stuck with the traditional way of running the business. When Smitesh started this venture, his primary aim was to provide innovative and quality software development & IT services at affordable rates to every individual or business that wanted to run their corporate online. He firmly believes that technology can reshape the business and their products and services can reach the target audiences effortlessly and drive sales and ameliorate the business standards.
COO
in. The management has created an open and transparent environment for all the team members to make it easier for all to approach one another in time of need and to work as a team and it also helps where ideating and cross-team collaboration is encouraged as that helps us to come up with innovative ideas.
WHEN JOBS INSPIRED THE FOUNDER Steve Jobs is a name to reckon with whenever we mention the word computer or technology. Like Jobs, Smitesh too was deeply involved in computers from his childhood. His Steve-like passion led him to become another software Engineer. He quotes that he has been inspired greatly by Steve Jobs and his innovative ideas, usage of the best technology, and marketing strategies have always inspired and motivated him to achieve the best on every project that he undertakes.
Keeping the entire team abreast with the latest technologies in the market, news, and knowledge about other industries so that the team doesn’t have to face the dearth of innovative ideas. The team puts enormous effort into their research after they have understood the requirements indepth. Post this, they release a new version and solution that are comparatively more user-friendly, affordable, and sustainable.
FIGHTING THROUGH THE TOUGH TIMES The entire world is in the fatal grips of the pandemic Covid-19 currently. And it certainly did affect the work at Zoof Software Solutions too. No business in the world could escape the aftermath. The Founder of the organization considers himself lucky that he and his team members both understood the gravity of the situation, personally and professionally as well. They concluded that it wasn’t the time to look at growth but it was more important to survive through the difficult times. The organization has stood firm during the catastrophe with the support and understanding from the team members and the clients. Their belief in their vision has helped them face difficult times.
A POSITIVE WORK CULTURE HELPS DEVELOP A LEADER Smitesh ensures to keep the workplace vibrant and young. He believes in motivating and encouraging the team members consistently to create new and fresh ideas. “It is good to be enthusiastic about everything you do,” says Smitesh More. A good and positive environment also helps a leader develop; Leaders get an opportunity to think ahead and do what is not doable by others and also analyze the risk and potential of anything and take the first step to execute at the same time.
The organization also faced huge monetary losses because of a few projects being cancelled. Yet, the management ensured that the team works from home and stays safe. The team members were provided with the required resources to keep them in the best of health as well as ensure that they are productive during work.
ACHIEVEMENTS AND ACCOLADES In Jan 2017, Zoof Software Solutions won the third prize at Zoho International Startup Contest “Sell Big”, for being the Best Startup in the World for their online food delivery app. In the same year, the organization was featured in “The Hindu” newspaper as the Most Promising Startup of Mumbai.
SETTING THE ORGANIZATION APART It is imperative to create a difference to stand out in the crowd. Many factors help an organization perform better than its competitors; a dedicated team, supportive management or supervisors, utilizing the latest technologies, etc. At Zoof, all the projects that are undertaken are strongly scrutinized and in-depth research takes place and the services are customized considering a variation of business and demands or requirements. The organization takes pride in its maintenance support.
FUTURE ENDEAVORS The objective for the organization lies in the upliftment of the education sector in our country and wishes to propagate it to all who need it. The team is already on its toes and the organization is planning to take some action for this initiative at the beginning of the new year. We have bigger plans than ever. We are already on the way to bring revolution in the education industry which will uplift the current education system. Also, we have built and tested a new product for the entertainment industry which we are bringing at the end of this year, adds Shriyog Dhande, COO of Zoof Software Solutions.
VALUES AND ATTRIBUTES The passion to achieve perfection by delivering innovative projects every time is what the organization truly believes 45
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Business culture
HIRE THE RIGHT
PERSON
We are running a business to make the world a better place. However, you cannot full fill this goal without having the right person. In the past, you may have started a company with a few people. But as your business starts to grow, you need more loyal people who can work with you and take your business on top. Recruiting the right person for a company is very important it doesn’t matter what kind of work you are in. However, it is a very daunting task to hire. It is not all about positioning employees as soon as possible. In general, people get hired by reviewing the resume. In this resume, candidates show their skills and experience. So, would you like to hire them? Of course, Not, you need those candidates who are passionate about the position, who like to take the challenge every time. if you are hiring a manager. you need the best strategy in place to help weed out those candidates who are just showing experience. Determine the best candidate who can lead the company in the future to success.
A majority of people think that spending a lot of time with a person, you will know about him. At some point, it could be true but how about other candidates who have been waiting outside to know the call since morning. In order to hire people, you should keep in mind some of the principal such as Be creative: As you know that every person prepares for commonplace and has some unique way to solve problems. So, figure out the new way to understand how your candidate thinks. Be challenging: a good interviewer always catches the small point and try to find out by asking the question. So, put the person in some difficult situation by asking the question. Then see how they like to show their true selves.
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Allow your best employees to help: As you know that you are not only who is about work with the candidate. They know very well what kind of issues they have been facing for a long time. let them ask some questions to the candidates. by doing this, you will find the best person.
As a company owner, we always looking for a person who has the ability to create something new and face a big challenge. That’s why we look a smart person. We give a lot of time and effort to hire a good person. If we are placing the wrong person in the position it could be a major inconvenience. However, a well-experienced interviewer never makes a mistake like this. Because they know who is best for the position. However, if we are going to run a new company, you don’t have to hurry to hire people where Initial Recruiting is often very important in setting tones for the business culture going ahead. I reached so many websites where some expert has given an opinion about that. here are five-point that will help you to pick the right person.
There are different kinds of candidate come for the interview such as some come by reference and some come by just applying. However, it could be tempting to jump over the process of thoroughly giving value to reference; it is time spending work. However, avoiding the vetting process may generate issues in the future. According to Nicole Munoz from Bplans. We have to go in history to know the candidate’s behaviour. Past employment history tell you how the work and who they really are as employees Make sure candidate like to spend time with the team Asking the standard question isn’t always the best way to uncover. If you really want to hire the right person, you have to do a little bit more to determine to conform that those candidates will fit in the company’s culture and with the team. If it possibly creates five or six members of the team where you make them involved in it. After that, you are going to give a verity of situations. in this way, you don’t have the only opportunity to know how your candidates interact with your team but also allows stakeholders the chance to give a response to the candidates.
A good candidate wants to know about your company so he will ask you questions throughout the interview. And, you cannot ignore that. because it indicates preparedness and engagement. Don’t worry - always a good sign. According to Brain David from Bplan, interviewer and potential candidates should be asking each other questions to determine alignment. It shouldn’t be one side question, when you interacting with the candidate, it feels like having a conversation. It makes you know that how much your candidate feel confidence.
I like the idea so much before hiring, I could see how my potential candidate actually work. You should do by building a little hand on work into the interview process. It is a very unique idea. I know most people believe it isn’t a good way to hire people. but believe me, once you own this idea, your candidate will also respect you because they will know what kind of problems do you give them. By following this process, you will get a clearer sense. According to Bplan, this technique has been used by Jacob chapman of Gelt Venture capital. Chapman advises that you should be testing new hires by giving small problems. In this way, you will know how effortlessly they can solve the issues. As I have seen a lot of recruiters, they start to ask a standard question like where do you see yourself after 5 years or how you are going to handle the pressure and many others like that. if you are asking such kind of question, you always get a positive answer because nobody wants to ruin the image in front of you. I would say be practical, I’m sure, you are going to find the right person for the company. 47
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