Company in Focus 2020 - Innovative Zone by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

EDITOR’S NOTE

Dynamic companies inspired to deliver compelling services and solutions....... Innovation gives spark to life and sets it free from the miserable monotonous flow of daily routines. A famous quote tossed by Ted Levitt emphasizing on the significance of Innovation in our lives – “Just as energy is the basis of light itself and ideas the source of innovation, so is innovation the vital spark of human change, improvement and progress.” For an entrepreneur, innovation can be defined as the transformation of an idea into a solution that can calculate the value of a customer’s prospects. It can only turn into an existential reality if people possess enough faith in their ideas. An idea is just a seed of innovation that needs to be well-nourished if one desires to convert it into a fruit-bearing tree. Innovative Zone brings the latest wonders in the sphere of the entrepreneurial compass in its new edition. ‘Company in Focus 2020’ shines the spotlight on the Company’s creative and inventive aspects. Whilst writing the editorial note for this edition, I contemplated the fact that the year 2020 has been and will be about the start-ups only. The pace with which the minor start-ups are being transformed into major enterprises is phenomenal. I came across some companies’ profiles that positively expanded their clientele with the help of unique marketing and exclusive advertising strategies. This edition illuminates the out of the box approach of such companies which have managed to become the center of attraction due to their distinct idiosyncrasy. Braiding the inception story, clientele, strategy, struggles, achievements of the companies, our proficient team has tried the level best to keep this edition concise, comprehensive, authentic and alluring to make it a courteous representation of our magazine. Full-coverage has been provided to the insights of the business leaders on tactics to improve the products and the services, the entire efforts in the direction to uplift their respective firms while being in harmony with technological advancements, acknowledgment of the significance of R&D in the growth of their company, etc. The edition also encompasses the success story of Dmart, guidance for traveling in a small budget, renders a perspective on the new-age health and wellness in the Corporate sector, and caters to the readers with a taste of the Power of Artificial Intelligence. Breakthrough Management Group India Private Limited (BMGI) has managed to occupy the cover page of our latest edition- Company in Focus 2020. Under the auspices of Naresh N Shahani, the company has become a howling success.

Kajal Dobhal

Editor, Innovative Zone

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F O LE

TAB

CONTENT 10

COMPANY

IN F CUS 2020

NARESH N SHAHANI Managing Director

BREAKTHROUGH MANAGEMENT GROUP INDIA PRIVATE LIMITED

UMESH MAHADIK

GAURAV NARULA

SENSYS TECHNOLOGIES

SILVER STROKE COMMUNICATIONS PVT. LTD.

RAKESH KUMAR CEO & Founder

PINGAKSHO TECHNOLOGIES

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Co-Founder & Director

Director

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2020

STARTUPS TO WATCH IN

DEEPAK NACHNANI & NAYAN JADEJA

CA PHANI KUMAR M

CEO, President & co-founder

CEO

SILVER STROKE COMMUNICATIONS PVT. LTD.

New Age Health and Wellness in the Corporate Sector

Inspiring Success Story of D Mart 16

SRI AYAAN INITIATIVES LLP

The Ultimate Guide for Traveling on A Small Budget

Man vs Machine

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COVER STORY

BREAKTHROUGH MANAGEMENT GROUP INDIA PRIVATE LIMITED

Leveraging Your Business through Better and Effective Operations

s organizations evolve and to meet the rapidly changing external environments, even the best companies seek external guidance to assist them to improve their performance and for specialized skills. There are some consultancies which put their skin into ensuring the success of the organizations, and helping them to carve a niche in their respective areas. BMGI is one such top-notch Management Consulting firm that helps the companies to expand their dimensions in the business world through worldclass support and services. With a strong geographic presence, and the offices in India, the USA, Europe, Africa and several countries in Asia, they provide to clients-seamless integrated services across the globe. Their primary purpose is to help businesses improve their competitiveness in local and global markets through better efficiencies and effectiveness of current operations, deploying strategies for growth and fostering a culture of innovation.

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NARESH N SHAHANI Managing Director

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COVER STORY

BMGI provides its solutions under 4 service lines: Innovation, Strategy, Problem Solving and Business Transformation.

the top 10 players in any given industry. Their typical results include delivery of 1-3% of the revenues in profits or helping organisations ramp-up growth significantly > 2X in 5 years timeframe. Some of the specific improvement areas across different functions include deciding what markets to serve, what products to offer, designing products, improving sales effectiveness, pricing and market penetration, improving overall supply chain productivity, reducing inventories, reducing purchase costs and significant improvement in quality and reliability of products and processes (both core and support). They usually take on challenging problems that stretch the envelope and apply rigorous problem solving techniques such as Lean and Six Sigma methodologies.

Under Innovation, they follow a structured methodology called D4 – Define, Discover, Develop, and Demonstrate. To enable innovation to be applied on a day to day basis, by innovation practioners, BMGI’s book ‘The Innovator’s Toolkit’ serves as a handy guide. They have assisted firms across various sectors such as oil and gas, electronics, FMCG, auto, pharma and chemical industries, Banking and Financial services in using innovation techniques to assist them in designing and implementing innovative business ideas, products or processes.

To enable problem solving to be applied on a day to day basis, by Lean Six Sigma practitioners, who deal with complex problems, BMGI’s books ‘Lean Six Sigma’ and ‘A Team Leader’s Guide for Lean Kaizen Events’ serve as enablers. For R&D professionals seeking robust design methodologies and first time right product designs, BMGI’s “Design for Six Sigma” serves as a reference.

Under the strategy practice, they assist firms by jointly developing their strategy and more importantly ‘implementing the strategy.’ Their recommended approach for strategy implementation is using the Balanced Scorecard model. They also deploy the “Hoshin Kanri” method of policy and strategy deployment, based on organisations which prefer the Japanese approach to strategy deployment. Recently, they have assisted food major and a top tier 1 auto player in deploying the Hoshin Kanri methodology, thereby enabling them in taking the vision and strategy down to the grass root level for effective execution.

The last service they offer is business transformation. Under this, they offer services to businesses, which want to get into altogether new business lines or smaller firms/start-ups that are looking at radical business models/inorganic growth. They assist such firms with their business plans, organizing resources and monitoring and supporting their transformation plan. They are assisting a major investment partner,

The third major service they offer is that of performance excellence under the problem solving practice. They would have worked with at least 2 -3 firms from INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

focus, growth-related methodologies around Innovation, have helped companies buckle the recessionary challenges in the external market place.

who is incubating and encouraging several startups, which are using technology as their core. BMGI India is located in Mumbai. The clientele entails leading Fortune 1000 Global companies and other Indian companies from diverse industries such as financial services, IT/ITES, airlines, chemicals, FMCG, discrete manufacturing, telecommunications, petrochemical, textiles, healthcare & energy. Some of our global clients include Hitachi, Siemens, Philips, Unilever, DeBeers, Avis Budget Group, TNT Express, General Dynamics to name a few. Some of the Indian clients we have served include Asian Paints, Apollo Tyres, Aditya Birla Group, HDFC, Standard Chartered Bank, J P Morgan, Max New York Life, ITC, Volkswagen, Aditya Birla Group, Piramal Group, John Deere, Diamler Benz, Vodafone and Reliance Group amongst others.

BMGI has been at the forefront of innovating in the industry that they operate in. In the early 2000s, they were one of the first global companies to develop and deploy eLearning for the converted Lean Six Sigma Black Belt Certification. Their eLearning platform inspired several others to take the work of developing content online. A decade later, BMGI became the first consulting company to offer the content virtually free to individuals, and once again transformed the business model amongst their competitors. INNOVATION IS THE NEED OF THE HOUR Early in 2007, foreseeing the need to assist organisations from a growth perspective, BMGI developed and created a robust though flexible methodology called D4 (Define-Discover-Develop- Demonstrate) to help organisations drive organic growth through innovation. The D4 methodology today considered the benchmark method for deploying innovation and design thinking projects within organisations.

BMGI has been operating in India for the last 26 years, and their central focus has been relentless to create value for their clients. Over the years, new services have got added, the methodologies that have been deployed have got sharper to provide the necessary 13

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COVER STORY

Seeing the strong linkage between strategy and innovation, they went ahead and built their own framework to help organisations define strategy. They see strategy more as a process, and hence believe that leaders in the organization need to invest time and effort for several months across the year to build their strategy.

itself on working shoulder to shoulder with clients in delivering the solution and does not produce a great number of reports and recommendations. Typically the interventions will result in at least a 3:1 return to their clients’ business, and hence they enjoy a very high client satisfaction (Over 98%) and an over 90% referral business.

Hence, over the period of the last two decades, they have constantly been evolving from helping organizations to solve problems in their current paradigms, to assisting them with strategic planning to ensure that they deliver their business objectives, to being able to create new products and services honing their innovation framework and working with them to define their long term strategies to build a sustainable organization.

In India, they have a team of highly experienced consultants who have diverse backgrounds and an average of 12 years of experience. VALUES AND ETHICS After a multitude of deliberations, BMGI creates essential company values. One of them reads as “DO what is right for the customer.” This is different from the statement that ‘the customer is always right’, which is obviously can’t be true all times. Very often it is our responsibility to show and demonstrate to customers the paradigms that they operate in may perhaps be less relevant, or to caution them on some of their thinking that is leading to ineffectiveness. At times, these are contrary to what the leadership wants to hear. They have not hesitated in doing right and this has held them in good stead. They have a very high customer satisfaction rate and referral rate (amongst the best in the industry) and also delivered in excess of their commitments. Naresh says, “Another value that we seek to define us is that we tell our consulting staff to “Have fun at work and Treat Company as your own.” The process of their consulting is intense. Very often their consulting staff leads

As the market continues to evolve with IOT, big data, machine learning and AI, BMGI is also expanding its services to integrate these in its solution set with their clients. Once again their work is differentiating, they work with clients to better understand the value drivers and then with some of the best partners in the business they work to drive implementation of processes using big data and tools such as RPA (Robotic Process Automation). WHAT MAKES THEM DIFFERENT? The factors which clearly differentiate BMGI from other management consulting firms are two: using robust methodologies while working with clients on some of their most difficult problems and their handson do-with approach to consulting. BMGI prides INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

a high pressure, individual role at different levels at client organisations.” If our consultants don’t enjoy their work and feel that they have don’t the freedom to operate, then they will struggle to deliver their best and also unable to sustain themselves in the organization. Naresh N Shahani states, “In spite we are a niche small consulting set up, we have a very high consultant retention rate too. Several of our consulting team have been with us for more than a decade”. MILESTONES AND ACHIEVEMENTS “Our success is based on our client’s success.” Naresh N Shahani The best achievement is what their clients have achieved. There have been several occasions when BMGI has collaborated on working on some of the most difficult problems and delivered results in areas where the organization has struggled for several years. Some examples of customer successes include:

tempting a world’s first. They have taken pilot molecules in API out of which 3 of the molecules have nearly hit six sigma performance levels (3.4 defects per million). Some of the impurity levels have fallen to practically zero indicating extremely high levels of reliability with sigma levels of Ten and beyond.

a) Growth Stories: They are assisting two firms, one in the auto segment and one in the food supplement business to double its revenues in 4 years timeframe. From deciding what products to supply, what channels to use, what operational lines to debottleneck and what new lines to setup, and then follow through with the design of the should-be organisation, they have hand-held at every step to implement their vision and fructify the results. The food supplement company grew by nearly 80% in 2 years timeframe. The auto firm has grown by nearly 30 % in the first year of the intervention itself and is likely to hit the overall growth of 60% from baseline this year.

GIVING BACK TO SOCIETY Over the years, most of BMGI’s work has been with large companies. The best way to give back has been to see how they can use their consulting work on social and small business projects. They have not hesitated to assist small/start-up organisations as they are struggling to take their ideas into a business model, or with social organisations such as Ashoka and working with their entrepreneurs in their journey to scale their businesses.

b) Profitability: One of the major Healthcare firms approached them for assessing one of their businesses and helping improve their profitability within 9 months. They spent about 3 months in doing a detailed diagnostic and came up with specific recommendations for change leading to improvement opportunities of nearly 5% of the revenues as bottom line, such as pricing, sales effectiveness, raw material pricing, optimising the capex spend and improving the capex utilisation, rationalising and where feasible improving profitability from services and locations serviced. BMGI carried out a series of discussions and training workshops for the implementation of the ideas and within 3 months most of the ideas had been implemented.

MESSAGE TO THE READERS The Managing Director passes an illuminating message to the readers, where he motivates them, and says, “Businesses today are faced with increasing competition and shortening of product life cycles. It is therefore imperative for all companies to be ambidextrous – manage their current business effectively and create their future business. Many times these may appear to be conflicting. Business leaders will need to invest their resources wisely and make tough decisions. While there is always their experience and gut that helps them, today there are robust processes that can aid their decision making processes. And companies that implement such robust processes for innovation, strategy and problem solving have a great chance of long term success.”

c) Achieving World class quality: They are working with a major top 6 generics pharma firms and are at15

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IZM Review

Radhakishan Damani Founder

Humble beginnings to stratospheric success: The DMart Story There are many reasons for the glorious run that Dmart has been enjoying for over twenty years since its inception. The rise has been so rapid that it has even led to Kishore Biyani competing Future Group stating publicly in an interview that there is something for him to learn from the business model of Dmart as a successful market.

Inspiring Success Story of

Dmart was founded in the year 2002 by a 45-year-old Radhakrishnan Damani at a point when he already made his millions in the market. When Damani founded DMart, he was already a legendary name in Indian stock markets or Bombay Stock Exchange. Moreover, he picked up several value stocks and seen them as a rise to stratospheric valuations for the new company, including Gillette and HDFC Bank. He dropped out of a commerce degree after the first year in the graduation, and he first joined his fatherâ&#x20AC;&#x2122;s ball bearings business after quitting studies but had started investing in stocks when he was 32 years old. Hereby, he ended up becoming one of the biggest stock investors of the 90s, and the current stock market investor Rakesh Jhunjhunwala considers him to be the best mentor of all time.

D Mart

The 61-year-old founder Mr. Radhakishan Damani from the retail chain Dmart was a famous investor and shareholder for trade before he became a legendary entrepreneur figure in the market. The splendid success story of Dmart is entirely credited to Damani. The public offer of Dmartâ&#x20AC;&#x2122;s shares holding company Avenue Supermarts today and made it a spectacular debut on BSE(Bombay Stock Exchange), as its shares got listed at a 102.14 percent premium. Dmart is valued at Rs 39,400 crore, more than the combined market capitalization of its two biggest rivals, Future Retail and Aditya Birla Fashion in the same segment. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

But after a full packed successful stock market career in investing for consumer-facing companies, Radhakishan Damani decided to start his own work and he founded the supermarket chain DMart in the year 2002. Moreover, he adopted strategies that were unique to the Indian retail market. Afterward, most retail chains leased their stores for their 16

business across three formats including Hypermarkets that are spread across 30,000-35,000 sqft. Apart from that, Dmart Express format that is also spread over 7,000-10,000 sqft and lastly, the SuperCenters, that are set up at over 1 lakh square feet are very big business for Dmart. Ultimately, Dmart’s final target audience is the middle-income group as they like using Discount offers as a promotional tool for luring the customer range and increasing their sales as well. Moreover, Dmart’s success is mainly focused on three things: All Customers, Vendors, and their Employees.

market and Dmart chose meticulously to do its research and owned its own stores outright in various corners around India. That strategy seems to have worked for Dmart and from that day they never had to shut down a store, it’s opened in all the years of its operation in various places. While other retail players in the market time to the time change and forayed into other categories, including electronics and fashion, Dmart remained simply focussed on its core food and grocery business in the market. Apart from that, when other supermarket chains are all launching their own private brands for more sales and in a bid to improve margins, DMart still stocks only third-party products for its grocery.

Take Customers is their real-time strategy since Dmart is targeting middle-income households, all its realtime stores are in, or near to, residential areas that are not in malls. Their aim is not to only meet every consumer’s needs like other competitors, but they wanted Dmart to aspires and meet most regular consumer needs while providing value for their money in groceries.

The loyal consumer base decoded One of the major reasons for Dmart’s dedicated customer base is its low prices for Indian households. For instance, there is a minimum of a 3% discount on every product off its shelf if you buy it from Dmart. Ultimately, the store décor of Dmart is simple, even for the ones situated in urban localities like Mumbai. This does not drive away any positive consumers and they keep returning to busy from the trusted brand name. This is also coupled with a low price range, which means that bulk buying is a very common phenomenon, on the demand side of Dmart.

Their Growth So Far Since the time Radhakishan Damani was an investor, he liked the consumer-based business and was seen investing in similar stocks to grow more. Therefore, Damani always had a strong affinity to start up a business in the same sector. In the year 1999, when the retailing business was far from reality in India, he decided to enter the ring of this market with a strong will of winning. He suddenly shocks to everyone and left the stock market for about six years, and along with his Damodar Mall, took a 5000 sqft land for ‘Apna Bazaar’ franchisee in Nerul, Navi Mumbai and soon, added many more outlets. After two years, they finally set up Dmart and took over Apna Bazaar which is their own brand.

Strategies Have Been Adopted By Them In the beginning, Dmart wants to create an image in the market amongst the masses of a discount providing a store that offers most of the products from across all major brands. Basically, they want to launch a store that offers value for money.

The early days of their business were all about intensive learning for the market, majorly understanding the customer’s mindset and accordingly creating a store chain, improving billing systems in India, gaining the confidence of vendors, etc. Dmart has conservative but a fully profitable approach that seems to be modeled after its founder and Damani is notoriously media-shy personality and gives no interviews.

For now, most of the people come to Dmart because they will get all things what they need under one roof; hereby, Dmart stores are operational in high traffic areas and urban cities. They are providing the 17

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COMPANY

IN F CUS 2020

PINGAKSHO TECHNOLOGIES An Innovative Organisation With Multilingual Software Services And Solutions

oftware is a highly volatile domain, which has a huge buzz for business in the industry. and is heavily influenced by evolution. Evolution has given birth to many software platforms like IoT, M2M, cloud computing, UI, etc. These innovations are aiding IT organizations to craft services and solutions for their clients from numerous verticals. The application of these platforms has also helped many Indian organizations in constructing products and services of multinational standards, ultimately acquiring global exposure. Further, the â&#x20AC;&#x2DC;Make In Indiaâ&#x20AC;&#x2122; initiative made the Indian IT companies design and innovate in-house products.

Rakesh Kumar CEO & Founder INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

and cost savings on the quality effort. • Software Modernization & Re-Engineering Services: An IT Organisation’s credibility is portrayed through its constant enhancements in features, performance, accessibility, and user experience. With its years of experience, Pingaksho has evolved its practices and frameworks to help its clients in modernizing interfaces, Platforms, Mobile Extension Development, Performance Tuning, and Security Hardening.

Pingaksho Technologies is a proficient organization, headquartered in Punjab, that ventures in some of the most trending IT platforms - IoT & M2M to forge nextgen solutions and services for a wide range of clientele base. The company was inaugurated in 2000 by Rakesh Kumar (CEO & Founder). The curator has acquired a trove of experience in employee management & relationship management and is highly endorsed by many notable personages of the industry. With 20 years of ongoing service in the industry, the company has helped its clients deliver their products and services faster, with calibre and quality, in a cost-effective manner.

Other than this, the company works on various other verticals such as SaaS Development, where they help their clients in strategizing, conceptualizing and all the other product development services on the SaaS platform. Pingaksho also aids in designing, developing and extending software applications to target users in multiple languages and locales. Their developers work with clients to ensure their software works seamlessly in the client’s targeted localities. In addition to this, the company works on a wide variety of financial projects for the BFSI domain.

OVERVIEW OF THE COMPANY Pingaksho Technologies is a software development organization ventured on product development, engineering and consulting services that serve technology startups as well as mid-sizeto huge enterprises. With an expedition of 2 decades in the IT industry, Pingaksho’s software services offer package implementation solutions to a wide variety of clients in Financial Services, IT, Telecommunications, Healthcare, and Government segments for their project execution. Through its stellar execution, the company incubated a huge client base ranging from startups to Fortune 100 companies.

VALUES AND ETHOS THAT GUIDE THE COMPANY ‘Honesty’, ‘creativity’, and ‘passion’, these are the principals instilled in the mindset of Pingaksho. The company is furnished with intellectual software architects and developers, who have shown great efficiency in devising many trailblazing solutions and services. The company has always kept a very straightforward and confident approach towards its clients. By asking the right questions, the company dives deep to fathom their client’s needs and craft the appropriate solutions.

DIVERSE SOFTWARE SERVICES AND SOLUTIONS Pingaskho has devised a wide variety of technological services for its multilingual client base. These solutions are further categorized for digital programs & smart devices: Employability Enhancement Program, PHP/Open Source Development, Dot Net (ASP.Net, VB.Net, C#), Web Designing, I phone, Android Applications, and SEO. For these tangible and intangible platforms, the company has brought three types of services: • Software Product Development Services: Pingaksho has promulgated over 150 solutions for various IT platforms. These services are sewed with 4 major factors ‘Quality’, ‘Punctuality’, ‘cost-efficiency’, ‘fewer resources’. The company uses best-in-class techniques and methods to ensure customer satisfaction and help organizations with Software Conceptualization, User Experience Design and Prototyping, Architecture, Development & Testing. • Software Quality Testing Services: Quality and performance, these are the critical success factors for any IT Organisation. Investing in software quality aids in the stability of the business and significantly reduces operational costs. Quality assurance also works as a strategic enabler in ensuring profitability and end-customer satisfaction. Pingaksho’s testing services focus on software deployment readiness; ensuring functional fidelity, enhanced performance,

The company is also very adaptive to the ongoing transitions and evolutions in the industry. Staying abreast to evolutions has also helped them in portray ingendeavour and forte, which paved the road to perfection. They have idolized many innovative gamechangers in the industry; learning from them they forged their own path. ACCOMPLISHMENTS THAT PROVE THEIR EFFICIENCY With 20 years of impeccable service in the industry, Pingaksho has served a wide variety of multinational client base like Vicaara, 10x Financial Group, King Power, and so on. The company is recognized by many notable organizations as a very professional and punctual organization, who has worked beyond limits to help their clients. The company is highly motivated by the ‘Make in India’ initiative and is aiming to continue its client-centric services, procuring best-in-class software by working on the current and emerging IT platforms. 19

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SENSYS TECHNOLOGIES

COMPANY

IN F CUS 2020

UMESH MAHADIK

Co-Founder & Director

ing software solutions & services with proven expertise in the field of Payroll & Human Resource Management System, Tax Solutions, Accounting, Inventory Systems, Extensible Business Reporting Language (XBRL), Fixed Asset Management System, Customer Relationship Management (CRM), Business Process Management Solutions (BPM), Enterprise Resource Planning (ERP), Application Integration, Attendance, Biometric & CCTV Solutions and Customization.

ver the years, software and services have become a craze for starting businesses. Many organisations have ventured on this platform and brought a wide variety of merchandise in the industry that aids in solving compliances of every vertical of an organisation. The market is encompassed with numerous established names making it a highly competitive and volatile zone. Amongst these trendsetters, Sensys Technology stands as a luminous brand that responsibly entrusts its clients with all kinds of IT solutions concentrated to simplify every single operation within the company.

FROM A CONCEPT TO A FOUNDATION The company was transformed into a structure from concept with the efforts of a technocrat Mr. Umesh Mahadik (Co-Founder & Director). The main vision of this entrepreneurship has been to strategize IT products and services with innovation and modern technology for all scales of enterprises thus, making them competitive in the local and global market.

A GLIMPSE OF THE ORGANISATION Sensys Technologies is a leading organisation of software development & sales, which was incorporated in the year 2004. The company brings a wide range of IT products and solutions that are focused on streamlining business operations with effective and practical solutions.

â&#x20AC;&#x153;Counting on SENSYS is like bringing you valuable expertise that assures faster implementations & greater business benefitsâ&#x20AC;?. - Mr. Umesh Mahadik.

Through its 15 years of doing business, the company has sustained itself as a competent platform provisionINDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

From its date of commencement, Sensys has focused on clients’ satisfaction; accomplish that, the company has fabricated outputs with proper technical knowledge & intellect to bring out the most cost-effective, punctual and efficient solution and services. An example is their efforts in the development of software technology in the areas of Taxation, Payroll & HR field that signifies them as a cost-efficient investment whose expertise is second to none.

Other than these, the company organises social gatherings, games, and rewards for their employees for exhibiting significant performance. Also, discussions and demonstrations about the company’s future prospects are done with the employees which maintain trust and transparency between all the echelons. Overall, these initiatives ensure that every part of the company is living by the organizational values, which are to play by the moral code while balancing life and work on a daily basis.

A FORMIDABLE FRAMEWORK THAT KEEPS THEM ADAPTIVE TO THE CHANGING MARKET TRENDS The company’s foremost mission is always to optimize customer satisfaction by providing effective software products & services. Hence, they always explore and keep track of the most innovative trends and technologies flourishing through the industry. This analytic approach aids them in devising flexible delivery models such as ‘responsive customer service’ that justifies their comprehensive functionality and aim to amplify the overall value.

MILESTONES AND ACHIEVEMENTS Starting in 2004, with 2 employees, the company has shown impeccable service and has grown into a strong team of 175+ employees and has constructed offices all around the nation. Over the last 15 years, they have shown high organic growth in IT operations and have achieved a technically strong and experienced team along with the ability to manage business growth.

TECHNOLOGICALLY UPGRADED THROUGH EFFECTIVE RESEARCH AND DEVELOPMENT “Expenses on R&D can be considered not as expenditure but as an investment”. Mr. Mahadik acknowledges the fact that in-depth research and analysis is one of the chief practices that has played a major role in enhancing the company’s position and standard to its current level. Since customers are becoming rational, staying adaptive to present scenario becomes more important to maintain the sustainability of the business. This distinctive idea has directed Sensys to leverage its efforts of R&D towards translating innovative outcomes that can keep them ahead of their competitors.

The company has catered a wide variety of verticals such as finance, pharmaceuticals, manufacturing Industry, insurance, retail, media & telecom, Transportation, Government sector etc. A few names that they have treasured in those verticals are Reliance, Raymond, Finolex, Jai Corp, Kanakia builders, NIIT, SIES College, Baggit, Suntech Realty, Richfeel, OPPO Mobiles, DELTA Corp, and many more. Experience and expertise with variety have made them recognized as a profitable company with a realistic and scalable market strategy. Through their unparallel service, they have had the pleasure of repeating business with some of their esteemed prospective clients hence, proving themselves respected and preferable choice for IT solutions in the market.

Technology is a major platform that can take any company’s growth to the stratosphere and Sensys is continuously taking efforts for improvement in software development & support through R&D. These developments formulate strategical tools that are focused on increasing productivity and simultaneously customer satisfaction. MAINTAINING A HOLISTIC WORK CULTURE An organization that aims to successfully gain customer satisfaction needs an intellectual, energetic and enthusiastic team. In respect to that, Sensys make significant investments in training their people, by devoting their time and resources to make sure that staff are properly trained in using the tech innovations that they are bringing to the market.

A SHORT NOTE FOR YOUNG ENTREPRENEURS With an enormous experience in programming, computer technologies, and business development in the IT sector, the 42-year-old director asserts that without a clear purpose, a start-up can meander along without much momentum. Aspirers needs to understand what they’re doing or why they’re doing, considering the change they want to see in the world. Furthermore, he believes that the seller must craft products and services logically not emotionally to meet the client’s satisfaction. If customers and sellers share the same vision, both will understand where they are going.

Not only this, the company keeps every individual aware of their present status and where and how they can work on it to be the better version of themselves. This moral code is instilled at the forefront of everyone’s mind thus making it prominent within the workplace.

A TOKEN OF ADVICE FOR READERS “The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.” – Mr. Umesh Mahadik 21

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IZM Review

Man vs Machine

THE POWER OF ARTIFICIAL INTELLIGENCE Man and machines work differently as machines are the intelligent creation of Human beings. Machines were created to make human life easier and man loves mechanism. It is very difficult not to love something that you created to obey. Whenever a machine is well made and it will carry out your life automatically then it is proved to be man’s best friend. These technologies were in making since at least the 4th century BCE.

more resourceful than the last one. Moreover, as the computer age continues to develop, the mankind is somehow threatened. Additionally, the age of computer has already begun to control man’s life so many of the vital functions that man has prided himself upon before can be done just one click away. The real anxiety about AI and robotics appears to be a natural viewpoint for humans, from the first appearance of the term ‘robot’ in the year 1920s in Karel Čapek play, Rossum’s Universal Robots. In this book, a race of robotic servants wiped out humanity, to James’ Cameron’s synthetic intelligence which is ‘Skynet’ in the Terminator franchise. The play of three acts by Czech gave us the word ‘Robot’.

Machines were made for multipurpose such as to move water, machines to move the rock in construction, machines to move needles and thread. Automata are abstract machines that were made to move things for us. Over the past few years, the human race has come up with numerous inventions, each one is

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USE OF MACHINES Machines are ruling the 20th Century and we are surrounded by different day to day machines like televisions, refrigerators, music systems, home theatres, washing machines for various uses. It is said that the use of these machines made our life much simpler and easier in fast running society. Artificial Intelligence in terms of Machines is much faster than humans when it comes to processing information and performing calculations with accuracy and speed. Apart from that, the computers have a better memory that can be fed with a large amount of information as compared to humans. Machines always work effortlessly and more efficiently in time than humans. Hereby, the use of machines rather than humans increases productivity and the products can be produced in larger quantities at much greater speed with the help of machines. MAN AND MACHINE RELATIONSHIP It is recognized that machines and AI have a better ability to crunch enormous amounts of data in a very short period of time and it improves the real outcomes with lower costs. There is no point that Man is trying to compete on these fronts, leaders can use their emotional intelligence, comprehension capability, and decision-making capability that machines are not equipped to address but work is always done efficiently by machines. Therefore men should develop the competency to train AI systems, build models and assimilate large quantum of data in order to synthesize the data into meaningful insights.

Human beings also need to learn to appreciate the dynamics of the machine to machine relationship as well as man to machine relationship. It is advisable to build a team and then manage the capability of teams comprising of both machines and humans. What this would also lead to is to be able to constantly adapt to shifting balance of power and influence of both man and machine. Collaboration with teams and valuing the contribution of partners and interest groups would become even more critical in the coming years in order to foster innovation. THE INTELLIGENCE LOOP But before Artificial Intelligence can accomplish these aims, the AI systems must be given a specific purpose. A company doesn’t just proclaim that they have AI, and therefore, all of its workers sit around thinking and conversing like some utopian society where only machines work and men’s rest. No! it doesn’t work this way, AI systems must be directed to analyze historical data by someone (Man) who has created an algorithm to solve a defined problem. The AI functions cannot exist without human guidance because it is Man who created one. In the same way, humans beings get smarter based on the information they learn from the machine analysis system. Moreover, People can now apply their higher-order skills to make decisions based on the data coupled with their own knowledge base. Artificial Intelligence systems subsequently interpret what humans do with the information they generated. Additionally, they get smarter based on these interactions, and systems are refined every time with new changes. 25

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COMPANY

IN F CUS 2020

SILVER STROKE COMMUNICATIONS HELPING YOU GROW THE ONLINE PRESENCE

“Each business has a story…. We help them weave it.” GAURAV NARULA

Director, Silver Stroke Communications Pvt. Ltd.

ou have worked hard on building a product or setting up your business. You know your product can solve some big problems and is really excited to get all of this going. But the problem with most businesses around the globe is what haunts you too. How should I communicate with customers and grow my online presence? In an attempt to build a brand on social media, most businesses lack a formal strategy of building a community of followers and track results. If your ideas, product or business faces such challenges, then a social media marketing agency can help you instantly.

Business Connect in its new edition ‘25 Most Trusted Brands to Watch in 2019’ brings you a conversation with Mr. Gaurav Narula (Director) of Silver Stroke Communications Pvt. Ltd., a social media marketing agency that builds and maintains online communities for exciting brands. What does your company specialize in? We are a team of highly skilled Social Brand Managers. Our services include high-level strategy development, day-today management of various social media platforms, social advertising and content promotion. We create passionate fans, brand advocates, and customer loyalty; we turn your brand equity into website traffic, leads and revenue, through services that are most effective in minimum cost. Our range of services include: Branding, Social Media Marketing, Website Design, SEO, Mobile Marketing, Content Marketing, SEM and ORM. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

Currently, offering a complete gamut of services in the digital media services, we plan to diversify in the online media space while keeping our core competence alive for hospitality and education sector.

“We help brands become contagious on social media by empowering their audience, engaging their users, and providing unique and authentic experiences.” Who is your target market audience? We have a knack for developing ‘SMART’ digital strategy and establishing an effective implementation of the same for all our clients be it retail, FMCG, sports, hospitality, education or automobile. Currently, we pride ourselves on a robust portfolio of hospitality clients including luxury, corporate and boutique hotels, fine dining restaurants, bars, lounges, cafés, QSRs, etc. In education, we are currently assisting the biggest names in the industry in schooling, engineering, and management landscape.

“Silver Stroke Communications aspires to enlist amongst the top digital media agencies of the country in the coming years”. What milestones and achievements do you boast of? In the last 5 years of its inception, Silver Stroke Communications has seen a steady and constant trajectory of growth, fattening both our top and bottom lines. Priding ourselves, of having carved a niche in the hospitality and education sector, we have worked with some of the reputed names in the industry. With high impetus on self-sustenance model of operation, we have always held our belief that being a bootstrap venture is another key differentiating factor for Silver Stroke Communications.

“Our special emphasis is on carving a strong digital presence for hospitality and education clients.” Which features/qualities get the attention of potential prospects? We belong to a breed of digital media marketers who don’t believe in selling products or services. We believe in telling stories. Stories that make your target audience stop…read… think… & behave differently! We believe in empowering customers with the right information via our stories. We compress years of experience, thoughts and emotions into few compact narratives that ‘define’ your brand well! We engage, we interact and sneak out messages to hit an emotional chord with the audience! In simpler words, we are a Digital Marketing and Branding Agency which provides strategic solutions for best digital media campaigns and tactical online reputation management for brands.

We are fortunate enough to have passionate people in our team and generous clients in our kitty who allow us the freedom to experiment and establish trailblazing case studies that create benchmarks; some of which include names like Jaipur Adda, Ramada Gurgaon Central, Crystal Sarovar Premiere Agra etc. Brands like Sarovar Hotels, Carlson Hotels, Radisson Hotels, Ramada, Golden Tulip Hotels, Fortune Hotels, Lords Hotels, & more in the hospitality segment; and IIT Ropar, Shiv Nadar University, Great Lakes, ISDM, Sanskriti School etc. in the education segment adorn our client list.

How is your brand winning the faith of clients? It has been just 5 years of our inception and we already have 100 + clients and more than 500 projects in our portfolio. All I have to say that each one of our clients comes through word of mouth publicity, which our own clients who have now become our brand advocates, are doing. We have our expertise in design and content generation, coupled with an experienced team that operates on lowest TATs and delivery times with the highest quality standard output. We also have the fastest response time both on the digital mediums we operate on and also while replying to our clients’ requirements and inquiries.

Who do you look up to and what do you convey further to the ones who look up to you? For me, passion drives my business. And that passion comes from unnerving yet equally inspiring spirit of my grandfather, who overcame numerous adversities and gave employment to many in need. He is my hero that I look up to. But unlike his business of brick and mortar, mine was destined to be on the digital medium, connecting and reaching out to millions in the online space. I would advise young people to always figure out what financing method works for you and your business. For some it may be venture funding for others it can be bootstrap financing, depending upon the level of autonomy and control you want to exercise on your business operations.

“I believe, when you empower your clients with a superlative product and best in class service, keeping their brand profitability as your objectif principal, then is the time clients see you as an extension of their own business. With clients like these you don’t create effective brand marketing strategies, but you create trendsetting case studies and unforgettable success stories and everlasting relations with them.”

“My message to young entrepreneurs who have ambitions to make it big in the online space is that there are no shortcuts to success; perseverance and smart work will take you a long way. Always believe in your dreams and no amount of failure should discourage or divert you from your path.”

Share with us your brand’s future prospects. We have ambitious plans for the coming 5 years. 27

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STARTUPS TO WATCH IN

COMPANY

NAME

DESIGNATION

Agrocorp Landbase (P) Limited

Ayan Nagpal

Co-founder

Architech Corner

Bhagvan Kommadi

Founder

Blu Ocean Studios Pvt. Ltd.

Apar Gupta

Founder

Coviam Technologies

Deepak Nachnani & Nayan Jadeja

(CEO and Co-founder) & (President and co-founder)

Corseco Technologies Pvt. Ltd.

Arush Kakkar

CEO

Desamangalam Food Pvt Ltd

D.N.Balasubramanian and Bhuvaneshwari B

MD and CEO

Digital Gurukul

Raj Padhiyar

Founder

Edible Desires Pvt. Ltd.

Adarsh Kedia

CEO and Direcor

Embryyo Technologies Pvt. Ltd.

Prateek Jain

CO-Founder

Evibe.in

Anji Beeravalli

Founder & CEO

G-Square Solutions Pvt. Ltd.

Gurpreet Singh

Director & Founder

Gex Logistics Pvt. Ltd.

Sanjay Wijewardene

Director

GloMed Healthcare

Bhavik Trivedi

Gmn Healthcare Pvt. Ltd.

Megha Swetha Mohan Babu

Chief Executive Officer

Hexagon Graphite Pvt. Ltd.

Himanshu Vinayak Kolte

Director

Impactall Solutions Pvt. Ltd.

Srishti

Founder, CEO

Indika Studios Pvt. Ltd

Namrata Sharma & Rashaana Shah

Founder

Kraft Corridor

Saroj Mittra

Founder

KS Group Studio

Ketan Dholakia

Founder

NewGen IT Solution And Services Pte. Ltd

Jagdish Bhatt

Founder and Director

Quintesstial Media & Marketing (Opc)

Farheen Shaikh

Founder and Creative Director

Sri Ayaan Initiatives LLP

CA Phani Kumar Madireddy

CEO

TrekNomads

Naveen Mallesh

Founder

TT Digitals

Hrishikesh Deshmukh

Founder

Wowpinch Marketing Pvt. Ltd.

Shubhashish

Founder

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

IZM Review

Health and Wellness The basic concept of corporate and office culture wellness has been around for decades. It is a way for both self-insured and semi-insured companies to help their working staff with early prevention of disease and other health benefits while lowering total overall cost for their health insurance. The part of most corporate wellness programs is well established and often includes innovations like biometric screenings and annual physical exercises for employee health. However, they are now evolving to include some new methods that will help you to promote activity and prevent future conditions in the office.

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Hereby, there is an increase in the number of organizations that are focusing on wellness programs within the office premises. The positive benefits of these programs are being realized. Corporate Health & Wellness programs are one of the fastest-growing sectors in the corporate world as a business or within the business. Management now can understand that if they put their employee’s health first, productivity will also hike its hights. Therefore, Health and Wellness can be facilitated by introducing the best gyms, relaxing spas, health screenings time to tome, weight loss programs for the employee, and even lifestyle coaching for mental health. But the basic question everybody asks is “To what extent, these modules of health and wellness proved to be effective in bringing a holistic change in an individual at work?” A Corporate that is Intelligent with Health programs as a New Age Wellness to offers an ideal solution that is holistic, easy and inexpensive for employees is remarkable. Nowadays, giving your employees the most efficient, healthy and effective 8-16 minute break for health is regarded as the best way to take care of them. One of the biggest lessons here to be learned in this process is the creation of reports as it is one-time events masquerading as health promotion programs. Those program activities are not integrated into a comprehensive workplace for health promotion strategy. And there are many common ways in which the activities and initiatives of health and wellness at corporate offices tend to pop up in companies.

Office wellness can minimize stress and decrease absenteeism Most of the employees believe that employers must have to take an active part in reducing the amount of stress in their lives with the workloads. Moreover, the workplace is capable of reducing the stress levels employees are facing during working hours. For many working employees wellness initiatives at the office are also of higher value than their wages as this is meant for their take care.

To reduce the level of disengagement among employees The emphasis on corporate wellness is equally important as health and it is important during work. The employee well-being needs to move beyond human resources departments and instead become a corporate initiative that is very free to discuss any health or work issue. The corporate world needs to understand how company wellness can positively influence their bottom line of business so that they increased employee engagement and productivity. Ultimately, if you care for employees equally then the work of every sector is increased. For HR managers, this change will require new efforts to balance the demands controlling/cutting costs health care management with ensuring the productivity and well-being of the workers of the company.

It is not only on the employee side of the business that corporate wellness can make a profound impact. A study by HBR (Harvard University researchers) reviewed that the “36 people were examined in a study of a corporate wellness program and they found that for every dollar spent on health and wellness programs increase the companies productivity and employee accountability.

For all businesses, the successful implementation of health care is also important as the other things matters and it will require behavior modification. Moreover, things like a corporation in all staff also required for both the office workers and facility managers. If an employee is happy in their work the chances of disengagements are also low and it gives an idea to senior executives to think differently about wellness to avoid disputes. What it means to them is, in the end, this process brings forth motivation, engagement, productivity, and well-being.

Office health wellness initiatives need to move beyond HR For employers who are looking to attract and retain top talent for their organization, while at the same time decreasing the level of employee disengagement needs to be tight with health plans as an offering to the employees. Therefore, there are multiple ways that facilitate the management that provides help to employees in reducing the stress levels and the daily challenges employees are facing.

Let’s take an example of Google medical services Google inc. offers paramedical services for employees such as massage therapy, to their staff members while they’re working. In Addition, Google also in the business to employs a massage program as just one of 35 massage therapists employed in their United States offices is part of Google itself. The Massage therapists at Google will go through an interview process at the company, where they demonstrate their skills.

The best possible ways to facilitates health management to affect workers’ with work-life balance include: • weight-loss programs that address physical health like opening gym space at work • meditation programs that sharpen mental focus such as Yoga sessions during work. • flexible work arrangements so that workers can arrange the work-life balance. • being more accommodating as to where employees may carry out their work assignments as work from home. • Always focus on the quality of the work environment at the office for health(reducing noise levels, designing and implementing more private areas for rest and nap) • the introduction of other amenities such as fitness rooms, daycare centers so employees can be stress-free, etc.

What makes this wellness program great? There’s a most specific reason why Google is consistently rated as one of the best places to work for in the world that they are employee-oriented company. They make themself going above and beyond for what team members expect from their employer. However, it is a great way to encourage a reciprocal effort for working forces. A relaxed and finely healthy team member is a joy to have in the workplace, which is likely the main reason behind Google’s paramedical services. 31

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STARTUPS TO WATCH IN

COVIAM TECHNOLOGIES

An AI and Automation Platforms Coviam Technologies develops global platforms driven by new technologies that are designed around core AI and automation aspects for the Customer experience (Engati) and the Employee experience (peopleHum) primarily. The company is completely bootstrapped, adopting a partnership model with global majors for their innovation and leapfrog technology agendas to further power a future tech digital company with presence across US, Europe, India and Asia for a global footprint. HOW IS COVIAM A STEP FORWARD FROM ITS COMPETITORS? Coviam technologies is a global hi-tech company that is focused on developing new-age technologies and platforms primarily out of India, catering to businesses worldwide (B2B) that provides robust and scalable solutions in the cloud in a Saas (Software as a Services) model at a value price, easy to use, driven by future algorithms in AI and automation, robust product engineering and with responsive customer solutions and support, and with more than 20,000 businesses globally using their platforms and solutions. THE STRUGGLES AND APPROACH TOWARDS OVERCOMING THEM The struggles they face in managing growth exceeding 200% in the fifth year of establishment, along with the requirements of finding sustainable high talent and expanding. They are increasing the spread and awareness of their products in the 186 countries that they operate. For talent acquisition, they build a learning culture that is driven off innovation, a solid technology backbone and architectural approach that produces superior scalable technologies on the open-source stack and the use of their platform peopleHum is what enables them to identify and hire the right talent and train them for global scalable platform development.

Deepak Nachnani (CEO & Co-Founder)

For managing growth, they have seasoned leaders from the industry with global experience developing and running global platform-based companies. For increasing accessto global markets, they have adopted a differentiated model of sales and marketing that focuses on inside sales for the subscription business and partnerships in various geographies to represent, sell and support their products. INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

Nayan Jadeja

(President & co-founder) 32

all in the company plus leisure facilities. Coviam has a social club and think tanks that help them to keep their employees engaged and motivated.

CALL OF ACTION TOWARDS THE GOVERNMENT SECTOR IMPACTING THE STARTUPS Typically, Coviam Technologies does not operate or take advantage of startup incentives that are driven by the government in India. Outside of India, they have customers and engage with government level entities for the sale, installation, and support of their global customer and employee experience platforms, both peopleHum and Engati.

An anonymous suggestion box is being kept to help them listen to the employee voice and employee satisfaction is measured using peopleHum every 6 months. CHALLENGES THAT HAVE IMPACTED IN BUILDING UP THE STRENGTH OF THE COMPANY Building robust quality and a global platform with prudence requires discipline, getting together with the right team to plan and execute. The availability of adequate talent in the market is a big driver in the success of the product. Now, they have a presence in the US and India and plan to expand the talent footprint further.

CLIENTS THAT COVIAM SERVES Coviam provides services to large mid and small clients across their platform, around the globe that is across 186 countries. Some special notable clients including one of the largest conglomerates in Asia, a global pharmaceutical major, the largest port operator in the world, the largest global furniture retail chain, the largest insurer in the middle east and the fastest growing bank in India among their 20,000 plus clients globally.

ACHIEVEMENTS AND MILESTONES OF THE COMPANY They have walked through a successful journey achieving a lot so far, and are continuing to achieve more with the coming years. In November 2017, they were successful in launching “Engati”. Stepping towards new achievements continued by the launch of “peopleHum” on August 2018,they had crossed 300 people on November 2018, by January 2019 Automi was started, peopleHum won Codie Awards on June 2019, by January 2020 they crossed 500 people, and on January 2020 Engati crossed 20,000 B2B customers across 186 countries.

KEEPING PACE WITH THE CHANGING MARKET TRENDS Coviam Technologies is a learning organization based on pedigrees of high talent and innovation in a portfolio company group. Being a customer-centric and driven by the voice of the customer, they listen to their customers closely to learn about the business and operations, incorporate it into their products and offerings. The customers of Coviam also works with them on new-age features and enhancements.

FUTURE OF THE COMPANY A global innovation incubator of SaaS platforms in the B2B space covering that is driven by AI and automation for customers, employees, and talent business verticals. They have ambitious plans to expand across all the continents with a presence catering to the top Global 500 companies.

Learning, innovation and asking the right kind of questions is at the core of Coviam Technologies. They own the CodieCon brand that is used to host external hackathons and learn new techniques from across the industry. Being a global company, serving a global market provides them a lot of insights into customer behavior market changes, customer needs, and feedback. They have a robust listening program to track and incorporate it within their learning culture and environment.

A PIECE OF ADVICE TO THE ASPIRING ENTREPRENEURS Never give up, is the key to becoming a successful entrepreneur. Challenges come in the way to success, so keep enduring. Courage is the most important thing in success. If you believe in the idea, keep on going ahead and new doors will open. Keep up a flexible, humble learning attitude and innovate. Always do something big and unique.

ROLE OF R&D IN THE GROWTH OF THE COMPANY R&D is the core competency for Coviam Technologies. All their products are developed using an R&D approach. The way they onboard their employees, the way they communicate and inspire innovation is all driven by an R&D thought and approach.

A MESSAGE TO THE READERS Indians are people with high talent in the US and globally at the C-Suite level, but unfortunately, Indians seem unable to produce global products that the world wants based out of India. Our approach and thinking has to change; people need to focus more on the approach to capturing global markets. It is going to be a journey that won’t be easy but it can be done.

A HAPPY PLACE FOR THE EMPLOYEES Employee experience and engagement are the backbones of the culture of Coviom. They have built a platform named peopleHum as an employee experience platform that is used extensively. They provide 3 free meals for 33

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STARTUPS TO WATCH IN

SRI AYAAN INITIATIVES LLP Introduces Platform ‘Mapha’ Under The Saas Model For Training Employees And Teachers Of Any Organization

he influence of a teacher on a child’s career cannot be measured. From LKG to higher studies, their constant support and guidance kindle the students’ world with abundant knowledge and information. But, what about teachers’ training and their self-improvement programs? In India, the educational system pays great emphasis on the studies and educational expertise of students.On the contrary in developed countries, training and skill development programs are designed for teachers more often. In India, there are over 10 million teachers. Needless to say, these teachers are central to student’s learning and they need to become more effective in their practice if they have to improve student’s learning outcomes. In order to continuously support and upgrade skills of over 10 million teachers, it is becoming quite clear that teacher training at physical locations on fixed days cannot reach to all teachers. The traditional methods of teacher training and sporadic support are not enough i.e. not for the teachers and certainly not for their students. Data released by the District Information System for Education (DISE) for 2015-16 shows that only 15% of government school teachers received training. Most of the time, these trainings are ad hoc one-off exercises without any meaningful follow-up. Trainings are often not designed systematically, not based on needs, assessment and tend to be irrelevant, outdated and repetitive. Teacher training methodologies need to be evolved to ensure effective transfer and application of knowledge and skills and to provide continuous access to learning opportunities for all teachers.

CA PHANI KUMAR M CEO

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

Sri Ayaan Initiatives LLP has introduced ‘MAPHA’ under the SAAS model for training employees and teachers of any organization. Now, the question arises, what is MAPHA exactly? Without going roundabout, let’s dive into it. MAPHA is a mobile-based digital platform, which takes care of employee/teacher training, evaluation, analytics of employees/teachers and branches/schools to the stakeholders.

ferent states in India, other state and central Government departments where staff training is required. For example the Health department, Income Tax Department, GST Department, etc. Corporate clients especially having huge marketing staff scattered across different places like automobile showrooms, Retail chain stores, Pharma Companies, etc. No route can be perfect. There are obstacles and detours in every trajectory that ought to be crossed. Let’s take a quick view of few challengesin employee/teacher training that “MAPHA” can address: • Equal quality of in-service employee/teacher training. • Day to day training to each and every employee/ teacher. • Limited and inconsistent options to measure in-service Staff/teacher training performance. • 100% control over employee/teacher training. Besides these, Sri Ayaan Initiatives LLP has done a fantabulous job. The paragraph below is talking about its achievements.

The vision of MAPHA is to provide customers access to quality service by enabling employees/Teacher with quality training and the mission is to reach one millionemployees/teachers by 2022. NOW, LET’S TALK ABOUT HOW “MAPHA” IS DIFFERENT FROM THE COMPETITORS IN THE MARKET. • An automated process of employee/teacher training, which maintains quality, professional, and scheduled training by reducing human intervention. • An automated process of employee/teacher training which will reach 100% of employees. • A platform that is user-friendly and requires very basic digital literacy for an employee/teacher to use. • A robust system that gives real-time and accurate reports regarding training, the performance of an employee/teacher for different levels of the management hierarchy like Staff level report, Branch level report, Taluka Level report, District Level report, Region level report, Zonal level report, State level report, Country-level report • A platform that provides employee/teacher motivation, standardized abstracts of training content, the flexibility of timing in training, updates from the government from time to time, the opportunity of clearing doubts, schedule, etc. • Top-level management can directly communicate to employees/teachers with a single click. • It can also be used to train Managers/Principals for leadership development. • They evaluate the performance of an Employee/ Teacher through artificial intelligence. • They can take facial recognition attendance with geofencing. • This application is a unique digital platform, which can address training problems, whatever may be the permutations and combinations i.e. irrespective of no of employees, Locations, Language, and Sector, etc. • This application is administrative/management driven i.e. management can decide schedule so that the server will atomically push the training content when and what. It is an essential unique feature when compared to other LMS.

They were the winners of the ‘India 500 Startup Award, 2019.’ Now,they going to sign MOU with one of the reputed corporate retail chains in South India and one of the reputed Agro Companies in India for employee training. Some negotiations are going on with twoSouth Indian State governments on teacher training. Behind the success of this colossal organization, there is a man who has contributed a lot. Yes, the founder of the Company-CA Phani Kumar Madireddy. ABOUT THE FOUNDER CA Phani Kumar M was a qualified Chartered Accountant, having more than 11 years of experience in the education field.He was the Co-Founder of SrimedhaV Educational Institutions, which later emerged as one of the biggest CA institutions in South India. He was awarded as a Game Changer by Times of India for building SrimedhaV from scratch to one of the best CA institutes in South India, which secured all India ranks in different levels of chartered accountancy course. He was the Co-Founder for a group of Schools,consisting of 25. This gave him an immense opportunity to know the importance of teacher/employee training in any organization, and he encountered tough experiences in identifying quality teachers and difficulty of parents in paying small amounts of fee for their children’s school education, especially in rural areas which really moved his heart; then he shifted his focus from existing commitments to MAPHA. He conducted more than 1500 seminars for motivating school children and creating awareness for the CA course in the states of Andhra Pradesh and Telangana.

Talking about its clientele then the Company provides its services to State and Central Govt. School Teachers of dif35

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

IZM Review

The Ultimate Guide for

Traveling on A Small Budget

your own to make the most of traveling on whatever size budget you’re working with.

If the traveling bug is biting at your heels then put on some fancy shoes to start a new vacation. Whenever you feel wanderlust calling you then it is a great sign to pack up and go. Unfortunately, most people barely have enough money in their bank accounts to fund an expensive paid trip to an exotic destination. Hereby, we bring you some pro tips for planning a budget-friendly journey.

Ultimately, we find a bunch of simple tips to help you in cutting back on the traveling costs. Give these ideas a try before you planning a journey and you’ll save hundreds of money on your next trip. Here are five ways by which you can travel on a budget without sacrificing the quality of your vacation, according to travel experts.

Sometimes planning about any new vacation is much easier than it used to be and you can simply thank the large presence of the internet. However, finding a better hotel, flight for destination and dinner reservation is only a quick Google search away. But traveling is still rarely a bargain because you can save your money by doing some homework before packing up the bags. If you dig a little deeper for the information regarding your journey then you can find everything from cheap flights to low-cost stay and lodging alternatives.

Flexibility for Travel Dates If you want to travel on a low budget then be sure that you are willing to be flexible on travel dates. By being flexible with travel dates you can possibly save hundreds of dollars on your flight as well as a hotel stay. Prebooking flights may be cheaper if you fly on the weekend as opposed to flying on Monday morning or any weekday. If you’re making yourself flexible on your traveling dates, then always go for a vacation out of season. With off-season visit, you get to see all the same beautiful sights of other countries or states, at a very minimal price or half rate. Moreover, by doing the offseason visit you can travel with half of the crowds. For example, visiting some warmer destinations like Florida is more pleasant out of season, and the weather is still warmer in these places.

To create a better comprehensive guide for traveling on a small budget, our team looked for people who wanted to walk well at hacking small budget travel and taking more vacations than most people on a very frugal budget can take. Hereby, we present tips on their experience so that you can follow some new ideas before traveling. Keep yourself reading about your chosen destination to learn about the attitudes and strategies you can adopt on INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020

Book Hotel, Car Rentals & Flights all Together Everyone likes to find their own hotels when they are traveling, but they usually book the first night or two at a hotel online with their flights. It is always noted that whenever you book a hotel at the same time as your flights, then you often save a ton. By doing this you can learn this little trick that combining all major things makes a lot of budget difference.

the pretty obvious budget-cutting methods but it cannot be overstated just how much more wallet-friendly budget accommodation. The option for hostels instead of hotels, resorts, and rental homes are pocket cutting tricks for vacation accommodation. By doing this you Not only get lower prices (some hostel beds for tourists are literally just a couple of dollars per night), but you’re also getting the authentic backpackers atmosphere, and great memories to last a lifetime.

By booking your hotel, rental, and flight together, you can end up saving a lot of money. Additionally, it is also recommended that booking your rental car at the same time is also helpful if you are thinking of commuting places.

There are many hostels in different destinations such as party hostels, relaxing hostels, exotic hostels, rural hostels, etc. Some hostels have advantages such as common areas where people meet, so you may end up finding someone to share your transportation, dinner or day trips if you are traveling solo or in a short group. The Hostelworld app is used by most of the backpackers because they can find and book directly the cheapest and best-rated accommodation in the country they are traveling.

Stay Local Whenever you are visiting a new destination always keep things as local as you can. Staying local means by supporting the local community of the country, you’ll save the budget money as compared to using brands while on vacation. Hiring a simply local guide instead of one that’s recommended by your hotel concierge will save you a few bucks on vacations.

Plan a Simple Food Budget If eating well is your topmost priority for the trip then there are still tons of ways to save money on every time meal. The first thing is to know what you want out of the vacation for food and If you want to indulge in fancy dinners then you can offset that by having cheaper breakfasts and lunches to support the best dinner. It is very important to prioritize and plan which meals you’ll splurge on and this thing will ensure that you stay within your budget.

Most of the Tour & Travel companies add surcharges on top of the guide’s fees and keep getting a handsome amount of profit out of the hands of the local people. It is also possible to get really good discounts on tours if you use local guides and by doing so you’re helping to stimulate the local economy and create jobs for locals as well.

It is always noticed that the hostel and hotel that includes breakfast is a very simple way to save money on food for one meal. And for those who want to get a little more saving on food is get the suggestions asking the locals for their tips and tricks about cheap food. Ultimately, the best way to figure out where the cheap restaurants are is to learn the language efficiently and then earn the respect of the locals to ask them where they go. On the other hand, another easy tactic to find a cheap spot for food is to ask your locals hotel concierge or their staff for the guidance about best food according to them. Apart from that, you can dig into the street food of the country rather than expensive hotel food meals.

Similarly, eating your meals at local restaurants is also a great way to save plenty of money that you were supposed to spend on restaurants. For example, let’s talk about Bali, if you plan to decide to eat at the ocean-side big cafes in Canggu, then you’ll probably spending around $14 for a meal. Similarly, if you eat at the local restaurants on a block away from the ocean-side then you get bigger portions, tastier food, and it’s only costing you $1 for a meal. Stay in hostels Another budget-cutting methods are Hostel, they are one of the best ways to travel on a budget. This tip is one of

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol.-1 | Special Issue | March 2020