December Edition 2022

Editor’sNote Editor’sNote

A ‘READ’ STUFFED WITH CAPTIVATING INSIGHTS…

Yet again we are back with an exclusive release that will leave you astonished with some excellent success stories. The emphasis is on a couple of selective characteristics that guarantee effective authority in the current steadily developing business landscape. The ‘read’ has accompanied a few bits of knowledge into the critical thinking and dynamic capacities of some business heads highlighted here. A patron to your business competencies accompanied with some unprecedented business scenarios and board discernment is what this release stands for.

As a prominent player in our speciality market, Innovative Zone strains every nerve to get the best class read to its worldwide local area of users and the outcome is this extraordinary version! Putting high expectations on this publication, we are resolute that our readership will colossally be benefitted from it in the most decisive ways. This remarkable version has an aggregate of your number one segments that are enhanced with an invigorating substance to fuel your entrepreneurial spirits. A blend of some tempting examples of overcoming adversity where the conquering stories of each organization and their separate initiative group have been highlighted excitingly to lay out better commitment between the distribution and the readers. Thus, go through our unprecedented picks from the business space that have been flagging their names in their separate space while moving enthusiastic business visionaries as well as the business local area with their positive thinking, bits of knowledge, initiatives, values and much more.

The cover page portrays the success narrative of Payomatrix which strives to transform the whole face of the payment ecosystem with its unique payment gateway aiding merchants to expand their businesses across the targeted sphere. Spearheading the organization to greater avenues, Ruchi Rathore who is the founder-CEO of the company is creating a huge difference in its targeted market with her new-age business philosophy. Definitely, her success story will not fail to amaze as well as inspire our global readership is what we are adamant about.

Additionally, we are certain that the consideration of a few informative articles will keep you stuck on this issue for extended periods. Innovative Zone believes that it is doing justice to its primary motive to look for and distribute success stories of insightful pioneers, enthusiastic practitioners, trailblazers, and so on while giving inspirational experiences on different subjects. Tell us how we are doing with your valuable feedback!

Kajal Dobhal Kajal@innovativezoneindia.com

Vol - 4|Issue 1|December 2022

Publisher & Editor : Abhishek Kumar

Editorial Team

Indranil Roy | Kajal Dobhal | Puja Bhardwaj Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

Co-ordinator Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal | Jyoti

Circulation Team

Vivek Singh Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Sakshi Negi |Vishant Saroj Pawan Yadav

Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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Ruchi

Rathor

FOUNDER, CEO & INVESTOR

PAYOMATIX TECHNOLOGIES

PRIVATE LIMITED

CHANGING THE FACE OF PAYMENT ECOSPACE AROUND THE WORLD...

In order to start a business, an entrepreneur has to be innovative, enthusiastic, a problem-solver, a team leader and more. All such traits are the cornerstone of any successful entrepreneur whose business stands firm and stable. As we gave you a subtle hint about it, our latest issue brought to you the mind blowing success story of Payomatix. What makes its narrative worth mentioning as the cover story is its exclusive human touch business model. For them, meeting the requirements and delivering them come in handy throughout their business operations. Though several fintech companies are aggressively active in the payment landscape in the Indian market, Payomatix has played its bid as a claimant to merchants and customers in dire need of a credible and safe payment platform.

Indranil Roy | Innovative Zone

To provide an effortless and efficient payment experience, Payomatix has come up with a unique payment gateway that would aid merchants to expand their business portfolio while enjoying the convenience of easy transactions. Soon, it will be launched in the market where it would pose as a one-of-a-kind payment solution with single API integrations for all payment gateways. By relying on it, merchants can spend less time switching while making more money. Merchants are allowed to choose any of the payment gateways as per their needs as far as it fits their risk-taking willingness. The motto behind their business establishment is to revolutionize the way people pay in India by allowing merchants to turn to a single API technology solution.

Payomatix is into aiding merchants who are growing as well as for ways that could make a major difference in their business across the world. Being a reliable partner in the global business expansion of Indian Payment standards is their unwavering mission so far.

As we sat down for a tete-a-tete with the organization’s FounderCEO-Investor, Ruchi Rathor, we got the chance to dive into the overall portfolio of Payomatix. We believe that this specially curated narrative will be adored by our global aficionados while boosting their entrepreneurial spirit.

THE STORY OF INCIPIENCE

The story began 15 years ago when the founder indulged in the field of payment business with an adamant motive to modernize and revamp the payments infrastructure. Making a leap of faith, she brought together a team of individuals who worked for many industry goliaths like Wirecard, PaySafe, elavo and Nuvei, among others, to start several payment processing firms worldwide. Gradually, her team’s reach expanded across the globe- be it United States of America to Africa, Europe to Asia, and today their marks are stretched everywhere. Here and there, they are in a constant process to make payment faster and simpler as much as possible by establishing businesses around the world. After witnessing huge success and ROI in their targeted space, the organization turned towards the Indian business landscape to revamp the payment ecosystem. Today, each employee at Payomatix takes immense pride in their journey so far which has made it one of the preferred platforms for online transactions.

BUILDING AN IMPECCABLE TEAM

Undoubtedly, the workforce is the key determining factor that forecasts the success of any organization. At the time of team building, people who bring diversity, different points of view and a variety of viewpoints are prioritized during the recruitment process. The company enjoys the benefits of having an international presence where its global workforce allows it to explore and display a diverse range of skills across various industries. Owing to their dedicated efforts, they were able to curate a team that was dedicated and willing to stay with the company for a longer tenure while exploring new ways of performing their job functions that could facilitate more growth. As per the dynamic personality, “Our business ethics are based on getting to know our employees and making sure they feel important and valued. As with our business solutions, we believe in the uniqueness of each team member while developing a committed group. Our on boarding process is what we take immense pride in.”

SYNCING WITH TECH ADVANCEMENTS

Organizations of varied sizes across different industries are in constant pursuit of embracing and using web-based technologies in their usual day-to-day operations. Owing to their customer as well as partner-eccentric and valuebased approach, they have firms that effortlessly adopt new technologies under their umbrella. It has been due to the tech advancements only that their payment method cuts down the costs and fees that come with integrating each PSP separately- helping the business bottom line. Owing to the streamlining process, combining various payment processors into one streamlined system has become quite effortless. How technology is making a difference to their service offerings is via their cutting-edge payment system that inculcates a vast range of PSPs into a single API.

It aptly describes the speed-up transactions, reduction of mistakes and enhanced earnings that involve the exchange of digital currency. Undeniably, their services would make financial transactions easier on both sides with our centralized control panel that would keep track of all your business transactions in a snap. By opting for Payamatix’s exclusive offering, one can go for absolute freedom in one’s financial setup.

STANDING OUT FROM THE CROWD

The degree of quality ensured by Payomatix to its partners and customers set it apart from the rest in this era of innumerable service providers across different industries. Harnessing the power of the 360-degree approach, they bask in the glory of success. As per the need of the hour, they perform incessant research on the clients that demand and give solutions as per their requirements. In any aspect of business, consistency plays a crucial role in growth and this propels them not only to provide exceptional customer service to the clients but also to improve the quality of service with each deliverable every time. Well, curating an impeccable service portfolio totally depends on how an administration or management treats the employees or takes care of them. Payomatix is definitely into an employee-centric mindset while making any important decision.

Moreover, what gives any organization a leader in its respective targeted market is its methodology to deal with the fierce competition in the market. To combat that and overtake peers in the targeted space, the organization relies on a persistent R&D process that reduces marginal costs or boosts marginal productivity. According to them, R&D fuels constant business expansion. Making R&D one’s priority, any business could witness prolonged productivity as well as benefits. “Research and development are required for market research and evaluating client wants and desires. To meet the ever-changing needs of business, we do our best to use research to create new, better services,” claims the founding lady.

• Industry experience

• Global reach

• A huge network of partners

• Ready software and competent technology

• Booming Indian economy

• Lack of competitive companies in our segment in India

A few of the major distinguishes that help them stay on the path of resounding success are to be mentioned as-

Additionally, interactive content, live events and other extraordinary experiences are their ways of expanding their services across the market to reach the relevant audience. Interaction of any business with the end customers could do wonders for any organization and Payomatix has always benefited from it. “As an example, the content was initially used to establish HubSpot’s reputation and brand. Since then, the content package has grown to include a lot more ways to interact and keep people interested. HubSpot Academy brings together a lot of content resources that didn’t seem to go together before. This makes it possible for marketers to learn about the inbound method and get certified. Competitors cannot undermine the reputation an Inbound Certification has, even if they produce similar content,” asserts Ruchi.

Be it going extra mile for the sake of the client’s requirement to understand the need for user dynamics or customization based on one’s business needs, Payomatix strives for an agenda to provide various solutions that could sync with market trends, under the same roof and at cost-effective prices. “Our forte lies in the technological phase, with customer grievances and support and the continuous need to adapt and improve the technological aspect for a better user interface and experience. We believe in going the extra mile for our clients, as we understand that they are the very reason for our existence,” reveals the leading figure.

WHAT ABOUT THE WORK CULTURE?

Employee performance is the key to a company’s spectacular success. The management at Payomatix ensures to establish fair and consistent ways towards employee evaluation that boosts their performance. They are in a constant process to provide employees with a home-like ambience that allows employees to take ownership of a company’s major functions while taking significant steps towards reaching its end goals. A few of the worthy mentions highlighting the core aspects of the organization’s work culture are-

• Transparency & Communication: The workforce is informed of all the stages of the company from time to time. This stimulates a bond of trust between both sides and generates a sense of security and stability in the mind of the employees.

• Respect and Support: The underlying principles here are respect, integrity, assistance, and open communication. Everyone is treated with the same respect, regardless of their position or designation.

• Rewards and Recognition: This aspect makes employees more engaged in the process of success, reducing the attrition rate and making the workplace a happier place to be at. Implementing a rewards and recognition program is an integral part of Payomatix, which has numerous advantages for the business, including greater productivity and staff retention.

• Regular Feedback: A diplomatic feedback drive can conclude in building a stronger, more peaceful and efficient workplace. Feedback, both positive and negative, is crucial because it encourages good behaviour, breaks bad habits, and helps teams work more efficiently toward their objectives.

ACCOMPLISHMENTS AT A GLANCE

The greatest of all, Payomatix has successfully designed a ‘sui generis’ product while piloting a project in India with its unique features. Being a tech suite, they have attained some of the highest levels of problem-solving features and multiple services for merchants in its offerings to fill the major gaps in the challenges faced by merchants in today’s world. Some of Payomatix’s achievements have been mentioned below-

• Payomatix has successfully been associated with multiple Banks and PsPs across India in a short span.

• The huge pipeline of Indian merchants who are interested in integrating our services as it’s a one-stop shop with multiple services.

• Huge potential outreach for our banking partners with zero merchants acquisition cost.

• It has successfully filled the gaps for merchants to connect with the International market that was not to date.

• The organization keeps updating our system and services as per the merchant’s needs.

A TOKEN OF ADVICE TO EACH ENTREPRENEUR OUT THERE…

“Passion is a powerful force. If you’re passionate about something, you’ll do it no matter what the outcome may be. Passion must be part of the equation for anyone who is thinking about starting a small business or changing careers. Success can come from having strong values, intelligence, perseverance, and luck, but following your passion can make the biggest difference. Passion is not enough on its own; obviously, it needs to be combined with other factors such as talent, persistence, and luck. However, passion helps inspire people to work hard towards achieving their goals and can make them feel more fulfilled when they achieve them. Steve Jobs believed in the power of passion and claimed that his passion for his work made all the difference. He once said, & The only way to do great work is to love what you do. Warren Buffett, known as & the Oracle of Omaha & and one of the most widely known investors in the world, has said that there is more to success than money. In fact, he believes that people should follow their hearts when it comes to choosing their careers because they’ll be happier doing what they love rather than making lots of money doing something they don’t care about at all.”

THE PARTING NOTE BY THE LEADER

“Being a leader means having the capacity to steer the course of others and sway their opinions. Having leaders who can set the tone and steer the ship for the team is essential. The leaders of a corporation are the ones who set the course for the organization and its employees to follow. They need to know where the company is going and who they should be following. To successfully lead a team, one must demonstrate to employees the proper way to carry out their duties, and then consistently monitor their progress toward that goal. Leadership is also about being a role model for your team by showing that you like working there, are eager to improve your skills, and are willing to pitch in wherever you are needed.”

Kanye West

From Sketching & Poetry to One of the Most Influential Musicians

Kanye Omari West is an American rapper, composer, record producer, and a businessman. He is considered as one of his generation’s greatest musicians as well as one of the most influential hiphop artists and producers. Alongside more than 160 million albums sold worldwide, Kanye West is one of the best-selling musicians ever. He has garnered 22 Grammy Awards and 75 nominations, which ranks him with Jay-Z for the joint-tenthmost Grammy Awards ever. In 2005 and 2015, Time included him in its list of the 100 most influential people in the world. As of 2022, Forbes assessed his net worth to be $400 million, placing him among the world’s wealthiest musicians. West also started an independent presidential campaign in 2020 which was unsuccessful.

Quick Facts:

• Name: Kanye Omari West (Now “Ye”)

• Nationality: Chicago, USA

• Net Worth: USD 500 million

• Education: Polaris School for Individual Education, Oak Lawn, Illinois.

• Occupation: Rapper, Singer, songwriter, record producer, fashion designer

• Date of Birth: June 8, 1977

• Age: 45

• Place of Birth: Atlanta, Georgia, U.S

• Marital Status: Married: 2014, Div. - 2022

• Spouse’s Name: Kim Kardashian

• Children: 4 (North West, Psalm West, Chicago West, Saint West)

Early Life

Kanye West was born to English professor Donda West(mother) and former Black Panther and prominent photojournalist Ray West(father) on June 8th, 1977. He and his mother moved from Atlanta, Georgia to Chicago, Illinois when his parents split, he was just 3 years old. Early on, West had a passion for the arts. He started writing poetry and sketching when he was 5 years old. He started rapping while he was in third grade, and by the time he was in middle school, he was writing and composing his own music.

When he was 14 years old, he eventually met his mentor, the DJ and producer No I.D., at a nearby radio station. Kanye was mentored by No I.D. who showed him the ropes in terms of making beats and experimenting with hip-hop productions. West became acquainted with Jay Z, another upcoming rapper, and the two frequently performed freestyles together.

At some point, Kanye began making beats for other musicians in the Chicago region, and he also founded a rap group called the Go-Getters. In 1999, the group released their debut and sole album. While driving home in 2002, he met with a bad car accident. He almost died, sustaining very bad injuries. He kept creating music while staying in the hospital for recovery, using an electronic drum kit and other tools. He worked as a song producer for Jay-Z and other celebrities before releasing his own music. More than half of the songs on Jay-”The Z’s Z’s Blueprint” album were produced by Kanye West.

After dropping out of Chicago State University, Kanye’s album was named aptly on the same, “The College Drop-out,” In terms of sales and critical acclaim, the album was a big hit. In the US, it eventually sold more than 4 million copies. The Recording Industry Association of America certified it as platinum four times in addition (RIAA). In 2005, Kanye released his second album, Late Registration, which was likewise a great hit. His third studio album, Graduation, was released by Kanye in 2007. The album, which once again debuted at the top of the Billboard 200 chart, was an enormous hit. 808s & Heartbreak, Kanye’s fourth studio

album, was released in 2008. Even though it didn’t have the same commercial success as his other albums, it nevertheless got good reviews from reviewers. My Beautiful Dark Twisted Fantasy, Kanye’s fifth studio album, was released in 2010 to positive reviews. It too debuted at the top of the Billboard 200 chart, and music critics gave it one of the greatest ratings of all time. Yeezus, his sixth studio album, was released in 2013 and got favourable remarks from music reviewers. In the US, it had sales of over two million copies. 2016 saw the release of The Life of Pablo, the seventh studio album.

Business Career

In January 2007, West’s first sneaker collaboration, a limitededition Bapesta from A Bathing Ape, was released. In contrast to later co-branded releases, West designed an altogether unique style from the ground up. The design featured the “Dropout Bear” mascot from The College Dropout on the

heel, as well as the brown, orange, and tan colour scheme shown on the album’s cover. West teamed with Nike to develop his own shoe, the Air Yeezys, in 2009, with a second edition following in 2012. He was the first non-athlete to be handed a Nike shoe contract. During Paris Fashion Week in January 2009, he debuted his first shoe line designed for Louis Vuitton. The collection was introduced in the summer of 2009. West has also created footwear for Italian shoemaker Giuseppe Zanotti. In the fall of 2009, West relocated to Rome and interned at the Italian design house Fendi, where he contributed concepts for the men’s collection. West partnered with M/M Paris in March 2011 on a set of silk scarves using artwork from My Beautiful Dark Twisted Fantasy.

In 2004, he also started the production firm and record label “GOOD Music.” Since then, the label has signed musicians like John Legend, Big Sean, Pusha T, Kid Cudi, and Mos Def. In 2003, Kanye West and his mother founded the “Kanye West Foundation,” which is now known as the Dr. Donda West Foundation. It aims to give kids in low-income neighbourhoods access to arts and music education. He also established “Got Bars” in 2013, a free music-writing programme that aids young people in Chicago’s high-risk neighbourhoods in learning how to compose, record, and produce their own songs.

Personal Life

West and Kim Kardashian, reality television star, had been friends for a long time before they started dating in April 2012. In October 2013, Kardashian and West announced their engagement. Their wedding took place at Fort di Belvedere in Florence on May 24, 2014. Together, they have four children. West and Kardashian both cited “irreconcilable differences” in April and consented to joint custody of their four kids. In 2021, West made it clear that he preferred marriage to divorce on a number of occasions. On March 2, 2020, Kardashian was formally pronounced unmarried.

ALOBHA TECHNOLOGIES

PRIVATE LIMITED

CREATING A SOLID SOFTWARE FOUNDATION FOR BUSINESS WITH THEIR ROBUST IT SOLUTIONS

Over the past few decades, ITES (IT Enabled Services) has become an essential part of each business unit(s). Emergence of new technological trends, easiness in managing complicated data sets and processes through automated tools, and day-by-day advancements in terms of innovations through cutting-edge solutions are helping businesses to show their persistence to serve the world. Alobha Technologies was incepted in the year 2014, with a mission to augment the business unit(s) growth and to transform their creative idea with high-quality featured solutions across the globe. Alobha is an established software and application development company with advantageous and proven accomplishments engaged in catering BlockChain Development, 3D Rendering, Gaming Solutions Development, AI, AR / VR Development, Power BI Reporting tool, Mobile Apps Development, ERP Development, CMS Development, Web Development, IT Outsourcing solutions, Digital Marketing Services globally. Counted among India’s pioneer software development companies, Alobha has successfully planned, created, and launched several web and mobile-based solutions for various industries. The company continually invests in the newest technology stacks, procedures, and technical expertise.

Dr. Naveen Kumar

Founder & CEO

With a highly experienced team of technology professionals and best-adopted practices in the software development cycle, the company is continuously offering competent solutions with a high degree of customer satisfaction.

Alobha, a reputable and trustworthy IT development partner, is passionate about its mission to help business clients to transform their ideas from “Conception to Completion” by acting as connecting dots between design to development. Its powerhouse team has been handpicked with specialties in creating products like Online Complaint Management/ Survey, Entertainment /Social Media / OTT, Gamification, RSA & Service Management for Automobile Industry, Real Estate Management , Job Portal, Hospital Management systems, School / College / Institute management systems, and E-Commerce /Online Booking Services. This differentiates you from the market and provides healthier engagement with clientele and partners. Alobha’s clientele includes some of the giant brands like HDFC Bank, Future Group, PMG Group, USHA International, Lenskart, HP, Sai Dham, BNCHR+, Contour Buildcon Private Limited, Sandip Foundation, Dunamis Enterprises Pvt. Ltd. to name a few.

“Great builds come from organized teams that are responsible for themselves. We Focus on the client’s requirements, and all else will follow. It’s best to do one thing well. Integrity, Boldness, and Honesty are our three pillars”, the visionary leader apprised.

Key Services Associated with Alobha Technologies Services offered by Alobha are intended to add more value to businesses, gear up productivity and attain new business heights. The company focuses on custom-fit, flexible solutions to address the time-sensitive requirements of customers. The major strength of Alobha is the ability to provide high-quality services quickly with sustainable savings over the lifecycle of software projects and product development.

Puja Bhardwaj | Innovative Zone

• Blockchain: Alobha offers blockchain services that help in the verification and traceability of multistep transactions needing verification and traceability. It can provide secure transactions, reduce compliance costs, and speed up data transfer processing.

• Gaming: Developing the perfect gaming experience that’s both addictive and fun to play, Alobha is offering game development services to help businesses create engaging console games, mobile gaming apps, and VR/AR gaming experiences..

• AI/ML: They provide Artificial Intelligence and Machine Learning solutions to help businesses succeed by identifying trends, enabling smart decisions, and developing.

• Web Development and Web Portal: Alobha Technology offers world-class interactive website design and development services to give your business a significant boost.

• Mobile App Development Company: It has created hundreds of custom mobile applications for our clients.

Innovative Solutions by Alobha

The mobile app development service extends to all major mobile platforms, including iPhone, iPad, and Android.

• Custom Software Development: The teamwork with you to overcome particular business challenges in a way that satisfies your needs for speed, cost-effectiveness, and high quality.

• CMS Web Design: Alobha Technologies, a CMS Development Company in India, enable you to drive your online business in a way that is organized and deliberate. We will design a CMS Website that will satisfy the administration requirements of your business.

• ERP: It is a full-fledged ERP software development company in India helping diverse industry clients to streamline different workflows and processes with a single integrated system

• IOT: It offers a broad set of services on the Internet of Things software development to meet all your business needs. The team of experienced professionals can deliver end-to-end Internet of Things App Development services at affordable prices.

Founder of Alobha Technologies Private Limited, Dr Naveen Kumar is a partner in IT strategies for several businesses, including HDFC Bank, Future Group, PMG Group, USHA International, Lenskart , HP, Sai Dham, BNCHR+, Contour Buildcon Private Limited, Sandip Foundation, Dunamis Enterprises Pvt. Ltd. He has over 12 years of expertise in web and mobile app development. Dr. Naveen also extends his services as Managing Director & CTO for many other firms, contributing his knowledge.

Dr. Naveen is an IT professional and entrepreneur. Throughout his transition from an employee to an entrepreneur, his capacity to lead teams excellently, and his proficiency in time management, planning, and multitasking, Dr. Naveen has earned great respect for him in the organizations he served with.

Dr. Naveen has always aspired to be an entrepreneur and has pursued his ambition of working in the IT business from the beginning of his professional life. Finally, in 2013, he decided to leave his position and pursue his dream of starting his own business.

Dr Naveen Kumar obtained his primary education from Bihar and held National Institute of Electronics & Information Technology (NIELIT),(erstwhile DOEACC Society), “O,” “A,” and “B” Level Certifications from NIELT, Delhi. In addition to being an IGNOU Postgraduate Scholar, he has also been honored with a doctorate in 2021. Coming from a middle-class family in East Champaran with a handful of amenities; his Journey to being a successful entrepreneur was never easy but it was his dedication, tireless efforts, perseverance, strong willpower, and passion for success that made this dream a reality.

Apart from being Modest, sincere, and grounded in nature, Dr. Naveen has also played his role as a responsible member of society very well. He is actively participating in numerous trusts and charity endeavors. From time to time, he and his team keep organizing various social welfare programs to create awareness of several significant social concerns.

The Creative Mind behind Alobha Naveen Kumar - Founder

AdCounty Media India Pvt Ltd

A Pioneer In Digital Marketing, Serving A Dignified Clientele From Diversified Verticals

Four years ago, at a time when the focus on mobile user experience and regional content was increasing, and the demand for online marketing solutions was going high, AdCounty Media founders saw an opportunity for companies that specialize in Advanced & Customized Advertising Solutions. And they seized the opportunity by venturing into the market with a solid team in 2017, with Aditya Jangid – Founder & Director, Abbhinav R Jain - Co-Founder & Chief Operating Officer, Delphin Varghese - Co-Founder & Chief Business Officer, and was later joined by Kumar Saurav to head the Global Mobile Business of the company to craft a brand that would help corporations in achieving their marketing objectives and increase digital footprint.

Presently, in less than 5 years of inception, AdCounty Media has become one of the top 10 Ad-networks in India and is catering to clients in more than 20 countries, and has a base in 7 countries. Its future plan is to pivot from a digital advertising company to a product company and diversify its portfolio by investing or having joint ventures with other tech startups and expand its base to at least 50 nations.

EMPOWERING ADVERTISERS

GLOBALLY

Delphin Varghese Co-Founder & Chief Business Officer

AdCounty Media is a digital marketing company and a premium mobile ad agency based out of India, UAE, Singapore, Indonesia, South Africa, Germany & Romania. It works with multiple brands and app owners across various verticals. Here is an insight into the key markets of AdCounty:

• Japan & South Korea – all the major gaming clients.

• India – leading BFSI, Education, Auto & Ecommerce clients.

• Southeast Asia – top eCommerce, finance, and utility brands.

• Middle East – Mostly Ecommerce, QSR, and auto brands.

• Africa – Ecommerce and FMCG brands.

• Europe – Mostly gaming brands.

• US & Canada – Ecommerce, Lifestyle, and Utility brands.

• LATAM – Finance and Utility brands.

EXCLUSIVE PRODUCT PORTFOLIO

Apart from the advertising agency business, AdCounty has built its own product portfolio on the web and mobile:

MOBILE APPS-

• VOOHOO(https://play.google.com/ store/apps/details?id=com.sg.voohoo)

- This is a short video and photosharing app where any user can show their talent by uploading their gig which can help them become a virtual celebrity and increase fan following who can reward them with stickers that can be cashed.

• MobiClean(https://play.google. com/store/apps/details?id=com. mobiclean.cache.cleaner) - Is a powerful phone cleaner app available on Google Play Store for Android devices. It helps in Cache Cleaning, Junk Removing, Speed Boosting, and Optimizing, it has been specifically designed to improve the overall mobile phone experience of its user.

• aScanner(https://play.google.com/ store/apps/details?id=com.ascanner. docs.pdf.scan) - aScanner is a scanner app made in India for the world to use. It offers high-quality scans in a matter of seconds along with some really cool features. aScanner is a handy app that works as a PDF creator, PDF scanner, OCR scanner, QR, and Barcode scanner.

Aditya Jangid Founder & Director

Puja Bhardwaj | Innovative Zone

WEBSITES-

• https://xploringindia. in/ - News Website - which features news from India and around the world.

• https://www.travelercounty. com/ - It’s a travel website that gives insights and advice to the users for their next trip.

• https://www.wealthcounty. com/ - It is a one-stop neutral marketplace to take care of your financial needs. It offers the best deals in India for personal loans, home loans, marriage loans, travel loans, business loans, and education loans under one roof.

• https://www.offercounty. com/ - Given the burgeoning growth of e-commerce sites in India and all of them running their own deals and offers, it helps users to choose the best deal by aggregating all of them on one website.

• http://sportscounty.com/ - Is all about sports. Sports enthusiasts can simply come

and get all the latest updates on sports whether it is cricket or football.

• https://www.realmoney-games.com/ - This site provides you with information on the platforms (both websites and mobile applications) which provides users information about the best online games which are fun to play and rewarding at the same time.

• https://www.techtalkcounty.com/ - For all the techies, this is our newest offering with all the latest updates in the tech world.

DIFFERENTIATING FACTORS

Some of the key points which differentiate AdCounty from other companies are.

• Apart from the conventional media aggregation business, the firm is more focused on building an in-house media stack of different types of inventories and products.

• Timely payments to the media partners make AdCounty stand apart from others. This helps them to manage their operating cost in the most effective way.

• The focus of the management team on building cutting-edge technology is helping them to diversify their business and mitigate risk.

OVERCOMING THE CHALLENGES

One of the biggest challenges AdCounty team faces in the industry today is to bring down media fraud. To overcome this, they have created several checks to filter out fraud traffic. The tracking platform has helped the firm in the automation and implementation of these checks and balances.

Another major issue the team saw was declining revenue from the Indian market during the pandemic. However, they were quick to shift their focus to build new revenue-generating verticals like real money gaming, which suddenly witnessed a massive boom in product adoption. Almost all of them experienced a paradigm shift in user behavior and greater adoption during both lockdowns. This helped AdCounty in maintaining

the revenue growth in line with its YoY plans throughout the pandemic.

KEEPING PACE WITH THE CHANGING MARKET TRENDS

Since digital and mobile advertising is a fast-changing ecosystem, AdCounty focuses on a couple of things to stay updated with the changing market trends.

• Client & Partner experience and insights – As an aggregator of demand and supply, the company focuses on client and media partners simultaneously. This helps them to manage expectations and maintain sync.

• Learning & Unlearning –Both are equally important, learning and adapting new technology while unlearning old processes, this has always helped AdCounty to adapt to the changing trends.

Research done by 4As alongside LinkedIn shows that the employee turnover rate has increased 10% compared to related industries. However, AdCounty’s strength is their team and their motto is simple “People before profit.”

The management has announced a 10% flat salary hike for all the employees for 2 months for two years in a row to cope up with inflation during the pandemic. And, in 2021, they not only gave a 10% salary hike but also got COVID insurance worth INR 5 Lac each (6700 USD) for all their employees and their dependents.

Apart from this they also went ahead with the appraisals of their employees irrespective of the situation. The management ensures that they learn and grow with the firm. As said by our Honorable Prime Minister, “Sabka saath sabka Vikas.”

ADVICE TO THE FUTURE LEADERS

In the last 4 years of the inception, the team has learned 4 key things

• People are the most important assets of the company, always value them.

• Fail fast & learn fast – this will enable you to build a culture that celebrates intelligent failure and to succeed one must be open to such failures. This means that one must be willing to learn from their mistakes faster.

• Revenue is the byproduct of good & smart work, focus on work than revenue

• Communication can fix any problem, be it internal or external.

Abbhinav R Jain Co-Founder & Chief Operating Officer

Kumar Saurav Head - Global Mobile Business

THE EMPOWERED AND MOTIVATED TEAM

Healthcare Sector

Showcases Spellbinding Progress Amid Covid-19

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together.

Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

Faucet The Enormous Potential

The healthcare system, its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem.

The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

Government Implemented Telemedicine

Facilities

Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

Startup Awards

Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

Strategic Innovation Ventures Infosys

On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit from investment innovation.

TATA Groups

Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sons’ financial flexibility.

Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state.

IBM

In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT – an open-source of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

DUKAAN BANAO

YOUR ONE-STOP PARTNER FOR ALL BUSINESS BUILDING NEEDS

Kate Kaplan has well-asserted, “Brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.” A brand is considered to be the prime identity of a company or an organization. And the creation of a brand isn’t a one-night task but takes full-fledged dedication and devotion to the business.

Innovative Zone has been a great platform to appreciate emerging brands in the business world as well as to provide a wide range of readership to well-established ones. Here again, we are back with our exclusive edition of the monthly, ‘Brand of the Year 2022’, which is centric around some outperforming ventures out there. Our editorial team had an interesting and joyful session with the leadership panel of Dukaan Banao. The Founder of the company, Mr. Faizan Hashmi shared numerous lesser-known facts about the company and also spilled beans on his overall entrepreneurial journey so far with us. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers and will encourage them to chase their dreams.

GNFH ENTERPRISES: AN UMBRELLA ORGANIZATION

Having an entrepreneurial mindset since high school, Faizan shines a light on his company’s portfolio by quoting, “GNFH Enterprises that delivers conversion is our forte. By building and growing relationships online, you will see increased traffic with qualified and truly engaged leads. As part of that process, our marketing firm aims to provide industry-leading service at a reasonable price to help with your firm’s growth. We don’t always get it right on Day One. Other times, things go better than planned. Our Aim is to Build your website and create a digital marketing campaign. We want to ensure your marketing is ahead of your competitors.”

DUKAAN BANAO: A REVOLUTIONARY STARTUP ENABLING E-COMMERCE

Faizan shared some glimpses of his newly launched startup, Dukaan Banao by quoting, “Having the headquarter in Mumbai, the organization kick started its business in the year 2022 with a mission to provide a seamless experience for Indians and for their offline business to bring online and sell products on their own E-commerce website. Anyone can build a website with Dukaan Banao with the least efforts put in. The best thing about our venture is that you don’t need to hire programmers or designers or pay for hosting to start your business website. Simply choose one of the stunning templates and customize it in minutes. We are constantly bettering our E-commerce enabler

FAIZAN HASHMI Founder

platform and developing new functions to provide you with all the tools you need to create the perfect E-commerce website. We exist to help people with creative ideas stand out and succeed. We create a modern platform that enables millions to build a brand, create their own store, and transact with their customers in an impactful and beautiful online presence.”

He further affirms, “Being initially a part of a marketing agency, I was looking for an easy solution for E-commerce Website. Since I couldn’t find the perfect pocket-friendly E-commerce enabler tool, we dared to create one for our Indian small businesses. The technology turned out to be so impactful that we decided to share it with the world. Today, Dukaan Banao is a fullyfeatured website E-commerce enabler Platform helping millions of businesses across India.”

WORDS OF WISDOM

Before signing off, Faizan shared some inspiring words for the budding entrepreneurs out there by quoting a few words by Kevin Hart, “At the end of the day, you put all the work in, and eventually it’ll pay off. It could be in a year, or it could be in 30 years. Eventually, your hard work will pay off.”

Gulshan Parveen | Innovative Zone

PWIP FOODTECH PVT LTD

To understand the gravity of the need to dig itize the $50 BN+ rice industry from India, how about a scenario that India exported INR 70,000 CR (or $10 BN) worth of rice in 2020, but in reality, majority or almost none of the rice importers even know from which rice mill in India did the rice come from.

This was the most unsettling part to Dhanraj Kidiyoor (Co-Founder & CEO) and Prithvi raj Kidiyoor (Co-Founder & CFO) – PWIP. Conceptualized in the year 2019 PWIP is an innovative platform to solve the issues of all the rice trade ecosystem partners in both domestic and international markets. The founders, with their 5+ years of excep tional experience in rice exports and other agricultural products, have identified major loopholes in the market and established the company to offer a helping hand to the peo ple struggling in the industry.

In present times, rice exports with other agricultural products are being done in a traditional way across the country- where numerous individuals and organizations are cutting the shares of the realm and ulti mately increasing the final cost to consum ers. Each of the middlemen brings extreme price and quality manipulations in the mar ket that hinder rice millers from reaching their full potential.

There is a tsunami of Digitization across the globe yet, India is facing a lack of platforms for these small traders to empower them selves and stand out in the digital world.

Dhanraj

Gulshan Parveen | Innovative Zone

And here, PWIP comes into the picture, which is an exclusive platform assisting exporters, importers and millers who can build their profile and look forward to their potential buyers and sellers across the globe. In addition, the platform elimi nates trade manipulation that has been occurring for ages in the industry and makes the process convenient by assuring the quality, value chain, and logistical support to the clients. PWIP also acts as an educational and informational platform where millers stay updated with the latest news related to rice trade & exports.

Almost every industry out there is connected through a var ied number of platforms on the internet- but there is no such platform as PWIP providing services in the rice industry par ticularly, across the country. Moreover, the company is relent lessly improving its application with development and qual ity performance to attain better satisfaction. It is piloting the agriculture industry with rice as a commodity product and planning to adopt other food and agro commodities.

CONVERTING CHALLENGES INTO OPPORTUNITIES

PWIP has faced various challenges and obstacles in analyzing and understanding the needs and wants of millers and ex porters in the realm and has overcome them with great spirit and efficient services. Initially, reaching out to the users across the country and the world while gaining their trust was a ma jor issue for the company, but presently it has expanded the network with 9000+ users on the platform and tremendous ly scaling up the success ladder. PWIP has targeted clients through Digital and direct marketing and is onboarding many more using campaigns and executive calls. Also, the govern ment is playing a key role in the rice sector by imposing nu merous rules and policies in the arena that is directly assisting PWIP to perform even better in the market. The company is extremely confident that every upcoming initiative from GOI will only add more value and strength to the farming commu nity and the agroecosystem as a whole.

CULMINATION

The devotion to innovation, modernization, and improve ment of the founders promises exciting future endeavors of PWIP. One such plan is to capture the whole Indian market by having all the rice millers on its platform in the next 5 yearsmaking itself a hub of rice source for any importer or exporter in the rice trade globally. “Opportunity and timing play a vi tal role for every startup to scale up in the market, and every failure is a step towards success. As they say, ‘It’s not over until it’s over’- I have experienced myself that you just need to keep trying every single day. Even if you are drowning till your neck, you should keep your head high as your opportu nity can pull you up any moment, so keep going,”- Dhanraj Kidiyoor. PWIP will continue to leverage its deep collective understanding of the agricultural industry to provide ad vanced solutions, optimizing the way we use and consume.

Dhanraj Kidiyoor (Co-Founder & CEO)

A LEADING BRAND IN CYBER SECURITY ARENA

Narendra Modi.

In the era of Digitization and Modernization, the world is being more reliant on technologies than ever before. However, the convenience has come with the risk of cyber-attacks. And the growth level of cyber security awareness is comparatively down than cyber-crimes. Businesses need to adopt more specialized and strong methods of cyber security to overcome the risk of attack as much as possible. At present, many organizations in the security market are trying their best to assist businesses in this field, but Trixter Cyber Solutions Pvt. Ltd. is a one-stop solutions in the market.

Trixter is an Indian Cyber-Security Consulting Agency providing multiple security services in the arena including, Cyber Risk Assessments, Cyber Security Operations Centre, Incident and Breach Response Services, etc. The company facilitates its clients with advanced and innovative security methods and this dedication has helped it in creating the brand value it possesses at present. Recently, it has started conducting cyber security awareness sessions using services such as Phishing Simulation and Ransomware Simulation which are specially designed to generate more awareness among people regarding cybercrimes.

SHAUNAK MODY: FACE BEHIND THE BRAND

Shaunak, the CEO and Co-Founder, is a cybersecurity professional and has a specialization in Incident Response and Digital Forensics. He has also completed double masters in the

Shaunak Mody CEO & Co-Founder

field of Information Security and Digital Forensics from Auckland University of Technology and Symbiosis International University. Two of his research papers in digital forensics and incident response have also been published in the Australian Digital Forensic Convention.

““I dream of a Digital India where cyber security becomes an integral part of our National Security,” quotes Mr.

Gulshan Parveen | Innovative Zone

Before the inception of Trixtor, Shaunak was working in the Digital Forensics and Incident Response space in New Zealand. After gaining the experience of a couple of years in the respective field, he came back to India to continue his career in Cyber Security Space. But when he started working in the Indian market, he realized that cyber security is the last thing that is even discussed in any organization. Moreover, he discovered that cyber security is seen as a hindrance to operations.

Shaunak further dug deep into this and found that there are a couple of factors that are causing these gaps. One of the major reasons was the lack of awareness about cyber security among people. He found that even CEOs are unaware of the implications that cyber-attacks might have on their business. He also identified the lack of skills and availability of

ETHICS AND MORALES

incident response tools and services in the industry. All these aspects encouraged and lit him up to start Trixter Cyber Solutions. The ‘X’ in the name of the company represents the aim to help its clients stop the ‘tricksters’ from causing any damage to IT and Digital Assets.

The core team of Shaunak comprises his friends and colleagues he had worked with previously. He has a strong perception that the core of the team always needs to be the people you can trust, and hence he has chosen his dearest, smartest and trustworthy people for this role.

He also has tie-ups with multiple universities, training, institutes that help in identifying and nurture the right talent required for our organization.

The logo of Trixter comprises four colors including Blue, Green, Orange, and Red. Each color represents the core values of the company:

• Green: It symbolizes creating a secure environment and the efforts of the company to proactively help its clients detect and remediate cyber threats within their IT environments.

• Blue: This color represents the trust company wants its clients to have on it. The company with its specialization and expertise, helps the clients in their cyber security concerns irrespective of the nature of business.

• Orange: This symbolizes the resilience services that the company has to offer to its customers. It simply wants to help the customers become stronger with the technology advancements and digital transformation. Trixter has a straightforward goal to ensure that its clients only focus on their core business while it handles cyber security for them.

• Red: symbolizes the vigilance and surveillance that the Agency offers to its clients.

Overall, the four colors represent that it is a complete cyber security provider. Its reactive and proactive services combine together to help its clients become cyber vigilant and resilient.

FACTORS OF GROWTH

There has been a great uptake of cyber security services and solutions in India, especially in the post COVID-19 era, where everything is moving to either cloud or similar fronts.

Trixter has discovered numerous factors that are playing a vital role in shaping the growth and the future of the cyber security space in India. The Government of India has come out with multiple bills to ensure that the business organizations are taking care of their IT assets and infrastructure and protecting them from hackers and cyber threat attackers. Recently, with WFH culture coming into play, a lot of businesses have seen a spike in their email accounts getting compromised and hackers trying to evade various detection techniques to cause financial or operational damage to businesses.

All these reasons, along with major news agencies showing and highlighting the downsides of not taking cyber security seriously, have added to an

increase in the uptake of cyber security services.

Trixter has taken great advantages of these opportunities by adopting SWOT analysis within the business premise, which is providing it an edge over its peers.

FUTURE PROSPECTUS

Trixter, with its strong will power and innovative techniques, made itself an exceptional organization in the respective arena. It has overcome various challenges and obstacles throughout its journey and is planning to excel further as well.

Among numerous plans for future, capturing the local market in the next four years and become a dominant player in the Indian market, is one of them. Simultaneously, it is creating various channels and business opportunities to expand itself globally as well. Among the long term plans of the company, the goal to become the most preferred cyber security service provider in India as well as globally in the next ten years.

WEAMSE BUSINESS SOLUTIONS

Craving Out Its Space as India’s Leading IT Firm Driven by Visionary

Leader Anjala

Jose

Puja | Innovative Zone

The web development industry saw a steep rise during the technology boom in India. Under this spectrum, packed with new opportunities, young energy, and innovation, some changemakers are unwinding the blockheads. It takes audacity to soar high and go beyond the bounds of the sky, and that’s what we learned from the professional endeavour of Anjala Jose, Co-founder of WEAMSE Business Solutions.

WEAMSE is a leading, integrated and renowned IT Firm, incorporated to pursue an ambitious goal of providing all-inclusive solutions for every business need in order to satisfy the demands of the quality-conscious market. Incorporated in the year 2017, WEAMSE is a renowned name in the web development landscape, building all types of websites, from basic expandable websites for small businesses to updated modern, fast-loading websites for big businesses. Total commitment to quality and maximum client satisfaction has been the key on which WEAMSE has carved its niche. There is a team of experienced and knowledgeable industry professionals striving hard to deliver the best to the clients. They specialize in developing fast-loading, mobile-friendly and secure websites for basic, corporate, and e-commerce businesses. With clients as the centre of the operation, the

Anjala Jose Co-Founder, Business Director

firm is continuously flourishing under the dynamic leadership of Anjala Jose. Spearheading the team, she emphasises a customer-centric approach and focuses on building a strong relationship with the clients in terms of communication and understanding. The increasing number of repeat clients clearly indicates the excellence WEAMSE brings to its services. It is this continuous thrust on client satisfaction, besides a wide assortment of services, which makes WEAMSE a preferred digital partner for businesses worldwide.

The leading lady further apprised, “We partner long-term with our clients. With unique design and better user experience, the website that we develop will drive your business forward, generating more sales! Our vision is to help business owners to grow their businesses through worldclass websites.”

THE TALE OF INCEPTION

Anjala started out as a freelance web developer and then expanded to form WEAMSE. She began working in 2015 with her first client. Initially, it was difficult to bring on new clients, but suddenly everything changed. As business steadily increased and Anjala chose to expand her team, the foundation of WEAMSE was taken.

WEAMSE initially had two developers but soon expanded from 2 to 13. Numerous small-business owners who were looking for expansion were supported by the company in creatively expanding their businesses online. The team at WEAMSE does not only build effective websites but also long-lasting connections and trust with them. The success of the projects enabled the firm to attract more clients, and over the course of two years, they steadily increased from a 4-seater office to a 25-seater office.

At the moment, Anjala Jose serves as the co-founder and director of business at WEAMSE. She is a firm believer in keeping one’s eyes on the future and making an effort to be creative, unique, humble, and true to oneself. Soon after B. Tech, she decided to go in a different direction, which significantly pushed her in many ways. She initially worked from home supporting small business owners in developing their web presence before growing and establishing WEAMSE to support businesses in their expansion. She is brave, a risk-taker who does not shy away from making mistakes and considers them as an opportunity to learn. She started this journey as a mom with a 2-weeks old baby in her lap and immersive support from her husband, parents and elder sister.

WEAMSE IN FIVE WORDS

THE TEAM BUILDING AT WEAMSE Hiring the right people is the most important thing a founder can do. At WEAMSE, not only technical knowledge is considered, but also the willingness to learn and be a fruitful part of the team is essential. They first concentrate on character. Character is much more challenging to develop than skills. 90% of their collaboration takes place locally, and they only employ local residents.

FROM THE ANAJALA’S DESK

WEAMSE has helped brands develop into seven-figure enterprises from market stalls. We like guiding our team to new heights as they gracefully and bravely meet every obstacle. Every time we receive communication from a previous customer, we are delighted to reconnect with them and

continue offering them higher-quality services. We have come a long way by not giving up when most others might have (and did!). In our business, keeping strong and adaptable are essential qualities. We support improvement and growth throughout time. We constantly strive to broaden our knowledge and become better people. It’s essential to recognise the importance of opportunity!

We put a lot of effort into comprehending the needs of our customers. Our clientele includes business owners who wish to establish a website as the foundation of their company before expanding through an online presence. Trust is more important to WEAMSE than any contractual arrangement.

WEAMSE – ACHIEVEMENTS & ROAD AHEAD

With customers throughout Asia and Africa, WEAMSE has emerged as one of the fastest-growing providers of technological solutions. They have served more than 250 clients and finished more than 400 projects from Asia to Africa. They have also built a solid clientele in the USA, UK, Australia, and the UAE.

Talking about the future plan, Anjala said, “We want to make WEAMSE the first name people think of when they hear someone say, “I would like to start a business, but I’m not sure how to start it online. We are putting more of an emphasis on custom web development to provide our clients with highquality solutions.”

WORDS OF WISDOM

Don’t be afraid to make mistakes; look at them as a chance to grow. Always surround yourself with positive people and use every opportunity to learn from them. Find others who share your interests. I cannot skip the word

“hard work” either!

Poorest Countries 10

of the world where fighting for tummy is more than arms

Studying The Richest Nations Of The Globe Can Be Glamorous And Aspirational, But It’s Also Crucial To Be Aware Of Those At The Opposite End Of The Wealth Distribution.

One of the main strategies used by organisations like the UN to enhance the general standard of living for the residents of poorer countries is to assist those nations in strengthening their financial positions. The natural resources, educational system, political stability, and national debt of a country are only a few of the many elements that affect wealth.

Although not all, the majority of the world’s poorest nations are also among the least developed, commonly referred to as third world countries or, less generously, as undeveloped countries.

Poorest nations

In the four-tiered World Bank rating system, the poorest nations in the world are categorised as low-income economies. The gross national income (GNI) per capita for each nation, which is the total national income divided by the population, is the basis for this ranking. Gross Domestic Product (GDP) per capita and GNI are extremely similar. Both measurements calculate the total dollar worth of all products made in a nation, while GNI additionally incorporates revenue from overseas sources (such as foreign investments or real estate holdings). Because of this, GNI is regarded as a marginally more accurate indicator of a nation’s economic health.

The riches and resources of the world are sufficient to guarantee that everyone has access to a minimal quality of living. However, people in the three most impoverished nations in the world— Burundi, South Sudan, and the Central African Republic— continue to live in abject poverty. Other obvious candidates for the unfavourable distinction of being the poorest of the poor, such as Afghanistan, Syria, and Lebanon, have endured years of military, social, and political unrest, making any judgement impossible due to the dearth of accurate economic data.

But how do we gauge one country’s richness or poverty in relation to another?

While GDP per capita is frequently regarded as the benchmark indicator, the purchasing power parity (PPP), which accounts for variations in living expenses and inflation rates, might provide a more accurate picture. Taking the same benchmark, here, we put some light on the poorest countries in the world.

10. Democratic Republic of the Congo: per capita income 2020- $550

The Congo has endured decades of violent rule, political instability, and unrelenting conflict since obtaining independence from Belgium in 1960. After Félix Antoine Tshisekedi Tshilombo, the son of eminent opposition leader Etienne Tshisekedi, was elected president in 2019, the nation turned to a new path. He has challenging duties ahead of him. The controversial Joseph Kabila, who had been president since taking over for his murdered father in 2001, is credited with putting a stop to the

“Great African War,” which is thought to have resulted in up to 6 million deaths, either directly from warfare or from illness and starvation. He did little, nevertheless, to enhance the lives of those who had survived the conflict. Contrarily, a new financial record leak demonstrates how, while in office, he utilised a private bank to syphon off nearly $138 million in public cash. About 75 percent of the 90 million people who live in the nation still make less than $2 each day.

9. Niger: per capita income 2020- $540

Niger tops the UN’s human development report as the world’s poorest nation thanks to factors including a GNI per capita of $540, a life expectancy of 60.4 years, and a mean 2 years of education (as opposed to an expected 5.4). According to World Bank statistics from 2014, the country’s 21.5 million people, or 44.5% of the population, live in extreme poverty.

Concern, an NGO, has been working in Niger for 16 years, assisting communities as they face a slew of development issues aggravated by terrorist invasions, migration, climate change, and excessive population growth. Poverty manifests itself in Niger as high levels of food insecurity, illnesses such as chronic malaria, and limited access to utilities like as water and sanitation. Agriculture-related crises have exacerbated hunger and nutrition concerns that have afflicted much of the Nigerien population in the previous 20 years, risking the lives of millions of people. This has resulted in three significant crises in the recent decade.

7. Central African Republic: per capita income 2020- $510

Armed rebel groups are able to operate in the country and control substantial portions of the national territory because the Central African Republic has a weak central government. Additionally, the employment of Russian mercenaries by the government to keep the peace enrages Western nations. Due to ongoing conflict, Sub-Saharan Africa’s GDP growth for our estimate period of 2026 is anticipated to be significantly below average. In the future, it will be crucial to keep an eye on the development of a new constitution, which is expected to strengthen the president’s authority, as well as the adoption of bitcoin, which was recognised as legal cash earlier this year.

6. Afghanistan: per capita income 2020- $500

Afghanistan is still among the least developed nations in the world even though it has confirmed undiscovered mineral reserves worth over a trillion dollars. Over 23% of its workforce is unemployed, and nearly 50% of its people live in poverty. The primary cause of all of this has been the ongoing conflict in Afghanistan, which not only discourages significant foreign investment and assistance supplies but also has an adverse impact on public health across the board. Afghanistan has always looked for international investment to help its economy. The US Biden administration has blocked Afghanistan’s $9.5 billion worth of assets in order to further harm the country’s economy.

5. Sierra Leone: per capita income 2020- $490

In the middle of the 2010s, the Ebola virus rocked the economy, having an effect on employment and trade after a protracted civil war that concluded in 2002. This year’s import price spike due to the conflict in Ukraine has hurt consumers’ purchasing power and sparked violent anti-government rallies in August. A small export base, primarily made up of base metals, timber, diamonds, and cocoa, inadequate governance, and constrained fiscal space all restrain the economy. With growth projected to be only marginally above Sub-Saharan Africa’s average during the coming years, Sierra Leone will probably become the thirdpoorest nation in the world in 2026. The results of the elections in 2023 will be a crucial event to follow.

4. Madagascar: per capita income 2020- $480

Madagascar, the world’s fourth-largest island, sits 400 kilometres off the coast of East Africa. Despite being renowned for its

8. Liberia: per capita income 2020- $530

Liberia, the oldest country in Africa, was torn apart by civil wars from 1989 to 2003. Despite the fact that peace now outlasts conflict, the GNI per capita is only $530, and the average life expectancy is 63. The West African Ebola pandemic of 2014–16, which infected 10,675 Liberians and claimed 4,809 lives, also had a severe impact on Liberia. According to the World Bank’s most recent study of the nation, conducted in 2016, roughly 51% of the population was assessed to be living below the poverty line, leaving a lasting impact on the livelihoods of survivors. Even though 10 years of education are recommended, the average Liberian barely finishes 4.7 years of school. Concern has been involved in Liberia for 23 years, addressing the country’s severe poverty-related issues. This includes assisting with clean water projects to support the 42.5% of Liberians without access to protected wells, nutritional initiatives to counteract the 35.5% of children who are stunted, and projects against malaria and gender-based violence.

incredible wildlife, the country’s thriving tourism sector has not been able to help it escape poverty. The bulk of the population still relies on agriculture for a living, making the economy particularly vulnerable to natural disasters. Madagascar has gone through periods of political unrest, violent takeovers, and contentious elections since gaining independence from France in 1960. But in recent years, Madagascar finally appeared to be trending upward. Poverty reduction and infrastructure development were top priorities for President Andry Rajoelina and his predecessor (and rival) Hery Rajaonarimampianina. Growth was accelerating steadily, structural changes were being made, and returning foreign investors.

3. Mozambique: per capita income 2020- $460

The former Portuguese territory has an abundant amount of water and agricultural land, as well as an abundance of mineral and energy deposits. Mozambique is also strategically positioned, as four of its six borders are landlocked and rely on it as a conduit to global trade, and it has consistently posted average GDP growth rates of more than 7% over the last decade. Nonetheless, it remains one of the world’s top ten poorest countries, with huge segments of the population living considerably below the poverty line. While a 15-year civil conflict ended in 1992, severe weather, corruption, and political instability persisted. Making matters worse, since 2017, attacks by Islamic rebel groups have plagued the country’s gas-rich north, resulting in up to 4,000 fatalities and 800,000 displaced people.

2. Somalia: per capita income 2020- $310

Somalians are losing hope as a result of three decades of internal conflict and violence that have forced hundreds of thousands of people to flee their homes, as well as frequent droughts and floods that are followed by famine and disease, lack of access to health care, extremely high rates of unemployment among young people in particular. This 16-million-person nation on the Horn of Africa never seems to have a good day. The coronavirus pandemic, a locust infestation unheard of in modern times, and exacerbated flooding caused the economy to decline in 2020, interrupting the consistent GDP growth seen in the later part of the previous decade. Then, while a shaky recovery was taking hold, the boycott of Ukraine’s wheat exports further depressed the nation and crammed local hospitals with critically undernourished children.

1.Burundi: per capita income 2020- $270

The unenviable distinction of being the world’s poorest nation belongs to the small, landlocked nation of Burundi, which has been scarred by Hutu-Tutsi ethnic conflict and civil war. Food scarcity is a major issue in this country of nearly 12 million people because 90% of its population depends on subsistence agriculture (and the vast majority of them live in extreme poverty). The level of food insecurity is nearly twice as high as the average for subSaharan African nations. Less than 5% of the population has access to electricity, and water and sanitary facilities are still in very short supply. It goes without saying that the pandemic and the conflict in Ukraine have only served to make all of these issues worse.

Despite the civil war having officially ended 15 years ago, how has it come to this situation? The factors that contribute to extreme poverty are frequently the typical aspects: a lack of infrastructure, widespread corruption, and security issues. Former Hutu rebel turned charismatic president Pierre Nkurunziza had originally succeeded in bringing the nation together behind him and in reviving the economy. But in 2015, his declaration that he would seek a third term— which the opposition claimed violated the constitution—rekindled old disagreements. Thereafter, there was an unsuccessful coup attempt, hundreds of clash-related fatalities, and tens of thousands of internal and external displacements.