January Edition 2023

Editor’sNote Editor’sNote

SAGAS THAT SPEAK OF THE INFLUENCE OF BRANDS IN THEIR NICHE MARKETS…

You are about to see a few incredible brands that are inducing the tides of change in this remarkable edition. We want to talk about being influential, innovative, and empowering in this publication. Now, if you’re wondering how they affect your life, we’d suggest you can learn some important lessons from their experiences and emulate their basic principles in both your personal and professional life. Furthermore, we are well aware of the fact that a brand’s influence causes changes in a variety of business-related areas. As a result, building a brand has been every entrepreneur’s first goal. A company’s success is decided by a number of actions that are coordinated consistently with other elements and circumstances. The value provided to clients and constant dedication to excellence can make a difference if one hopes to carve out a strong brand from an entrepreneurial endeavor. Business leaders who pay attention to these fundamental yet simple elements have marvelously experienced roaring success.

In this neoteric edition, we are showcasing the success stories of such illustrious brands that have recently made some of the boldest moves. You will be astounded to learn about brands that are one step ahead of what customers are expecting when you read our most recent edition. These businesses have continued to work in tandem with quick technological advancements to channelize through digital platforms. This edition’s emphasis has been on emphasizing the Brand Strength aspect and how it might aid in the long-term management and growth of a business. Our team skillfully weaved the leadership philosophies of the top executives of some incredible brands into each success story to provide the ideal “dose of motivation”.

This time for our cover page, we have depicted the stimulating story of Techaroha Solutions Private Limited — an outstanding brand that caters the Blockchain and AI solutions to their valued customers while assuring high-quality services. High customer satisfaction has been their prime concern since the inception and they have created a huge difference in this direction. Promising high ROI in software automation, the company is making a mark in the industry with its roaring success. Dive into this fascinating read that has a pool of profound knowledge which would not fail to amaze you for sure.

I would like to offer my due admiration to our entire team and management for their noteworthy efforts in creating this December- special edition. I hope our adored readers will enjoy reading this issue as much as our team enjoyed composing it. And last but not the least, it is the humble wish of Innovative Zone Magazine that you always find yourself with good health and high spirits.

Kajal Dobhal Kajal@innovativezoneindia.com

Vol - 4|Issue 2|January 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Puja Bhardwaj Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh |Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

Co-ordinator Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal | Jyoti

Circulation Team

Vivek Singh Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Sakshi Negi |Vishant Saroj Pawan Yadav

Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

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SHAILENDRA BRAMHVANSHI Founder

TECHAROHA SOLUTIONS PRIVATE LIMITED A NEXT-GEN TECHNOLOGY PARTNER BREAKING GROUNDS IN BLOCKCHAIN,

AI & METAVERSE

As technology continues to be more pervasive, the boundary between virtual and reality is blurring. Advancements in hardware, graphics, and computing is changing the world as we once imagined it. As a result, virtual reality is gaining momentum, and Metaverse, AI, and Blockchain are gaining prominence. The close integration of these innovations have bred many era-defining products for today’s digitally connected world. By fusing AI with Blockchain, the metaverse can create accurate, scalable, and secure simulations on an always-on platform. Modern AI engines can study 2D pictures or 3D scans to create incredibly realistic virtual renditions of user profiles.

Although the metaverse is still in its infancy, businesses are eagerly exploring its vast possibilities. One company that has risen to the occasion is Techaroha Solutions. The company offers services related to AI, Blockchain, and Metaverse ensuring every client finds a value for money.

Kajal | Innovative Zone

Although the metaverse is still in its infancy, businesses are eagerly exploring its vast possibilities. One company that has risen to this occasion is Techaroha Solutions. The company offers services related to AI, Blockchain and Metaverse ensuring every client finds value for money.Recently, Innovative Zone Magazine had the honour of speaking with Mr. Shailendra Bramhvanshi and Mr. Sagar Salunkhe, two of the company’s founders. The following account summarizes our discourse.

SAILING A GLORIOUS JOURNEY: SETTING THE SAILS

It is said that experience fuels the development of an innovative idea. Shailendra and his core members are all IT mavens with deep expertise in SugarCRM (LAMP based web application), PHP, MySQL, and other advanced software. Shailendra further is a Blockchain expert with a decade of experience in related technologies. He also possesses hands-on expertise in cloud infrastructure from working on Google Cloud, AWS, and so forth. Although they were doing what they loved, the true value of experience was never fully understood. They understood that there was a vast world of digital technology, and by utilizing their innovative thinking and skills, they could achieve great things. With that in mind, Shailendra, Sagar, and one other friend, Umesh Mahadik, quit their jobs and founded their first proprietary firm, The Missing Floor.

The firm offered recruitment software solutions with a focus on system study, training, and architecture design. They started in a friend’s apartment and were mostly serving offshore clients. Eventually, it became a talented team of PHP developers, Android developers, and testers with expertise in SugarCRM 6 and SugarCRM 7 in all editions. As the business grew, they opened an office for a more professional stance. During this time, digitalization started creating tailwinds across the country. Having the expertise, Shailendra and his team sought to explore new possibilities. And in 2016, their thought process led to the inception of Techaroha Solutions. They expanded their solutions to include PHP-based web applications, mobile app development, as well as Blockchain, AI, and the Metaverse. Over the years, Techaroha has grown to become a melting pot of rich ideas and dynamic people. Today, it is a well-known name for its diverse expertise and serves prestigious clients all over the world.

TRAVERSING TRIALS AND STRUGGLES

Entrepreneurship is a less traveled path, and Techaroha faced numerous challenges in order to grow. Putting together a team of serious talents was difficult in the first place. The IT sector is competitive, particularly for service providers, which makes it tough to locate the ideal person for the job. This also entails paying a respectable salary while avoiding losses. The most challenging area for them is finding good game developers, given that the Indian market is still in its infancy. The next and most critical challenge they face is convincing the right client. Back then, Blockchain and related technologies were in their early stages, and it was challenging to persuade clients to invest their money in something new.

So, how did Techaroha outweighed the struggles and scaled new heights?

Sagar explains this in a holistic manner. He says, “We meticulously strategized a precise training model that helps us guide our team while making clients aware of how we can help them excel in their field.” The leaders’ comprehensive knowledge of software design and patterns further enables them to explore, assess, and use new technologies as needs arise. This aids in the management of assets and ensures that clients receive a good return on their investment. Coherence and effective teamwork are also very helpful. They believe in delegating tasks to members to ensure that there is always a balance.

OFFERINGS POISED TO DRIVE TRASNFORMATION

Quality and efficiency are the core tenets of any business’s growth. After Shailendra and his team began, it didn’t take long for their expertise in SugarCRM to find recognition. In fact, their names are listed in the “Top 10 Worldwide Contributors on SugarCRM Forum.” But, with Blockchain, AI or the Metaverse, promulgating their needs was quite different. These innovations have a multitude of applications. Moreover, people often believe Blockchain is limited to cryptocurrency and bitcoin. But in reality, the technology has a bearing on many fields, from how contracts are enforced to improving government operations. Using these insights as a foundation, Techaroha has created a diverse yet focused portfolio.

Under Blockchain, it provides mining setup, mining pool setup, coin development, and ICO development. “Blockchain is what the internet was 25 years ago.” “We are doing everything we can to continuously explore its potential,” adds Shailendra. The services allow them to collaborate with a variety of global financial institutions, as well as government agencies. Coming to AI, Techaroha provides solutions for balance sheet analysis, trade document evaluation, invoice automation, and custom software creation. Most of these advances are geared toward the banking sector, which commonly needs a CA to handle transactions. The solutions are equipped with email processing, OCR processing, scoring, and natural language processing to reduce a five-day task to five minutes. Coming to the most intriguing part of their portfolio, the Metaverse, Shailendra says it’s what makes them a game-changer. Blockchain and crypto pioneered in uncovering possibilities in the metaverse. For instance, people can use NFTs to corroborate ownership of items in the digital or physical world. On top of that, tech magnets like Meta are decentralizing the metaverse for social media interaction. In the end, most of the market is driven to fuse the real and virtual worlds. But, Techaroha is different. It builds metaverse-based solutions to solve real-life problems. Virtual property tours are one of its key offerings among the many solutions. It allows clients to visualize a property exactly as it is physically, at their convenience. Other projects it is working on include Metaverse Malls, Metaverse Theme Parks, Metaverse Events, and Shows. Shailendra claims they are continually studying the metaverse to make its use more interdisciplinary.

ENSURING CLIENTCENTRICITY AT HEART

While working in diverse applications, one thing that has remained consistent at Techaroha is its focus on customer satisfaction and participation. It develops solutions according to industrystandard methodologies, stateof-the-art technology, and topof-the-line practices to ensure “zero compromise” in value for money. The teams make sure the customer has a good ROI on their investment in software automation. This, however, isn’t limited to any particular industry. Sagar explains,

This drives engagement and bolsters values of trust and integrity between the two parties. Keeping a bird’s-eye on client engagement has allowed them to work with many business giants like NTT Communications, Blue Recruiting, Ado Green, Newtum, and so on.

UNBROKEN BY UNCERTAINTIES

While Techaroha is equipped with industry-leading resources, nothing could prepare it for COVID-19. The black swan event struck it like a double-edged sword. Since most operations took place at the client’s location, growth was difficult due to mobility restrictions. Concurrently, it was struggling to manage finances and had to let many team members go, perhaps unwittingly. But the ship didn’t drown. Techaroha wasn’t here to submit, and instead of pondering what they’d lost, they invested the time in content development. In a broad sense, it featured engaging articles related to its services and resorted to email marketing to stay connected to clients and propagate its services.

“Let’s say we are dealing with a real estate client.” “Our Metaverse service would help them visualize exactly what the building will look like when finished, both inside and outside.”

Moreover, it shifted focus to distinct skill sets and created a more customized hiring model. “This is to ensure we only get desired talents who emphasize value, passion, and integrity towards their roles and the company,” adds Sagar. Furthermore, the company is working with many freelancers, and now it has a community of distinct skillsets. And once again, this helps in delegating work to the appropriate person and ensuring everything moves like a freewheeling engine.

THE DYNAMIC CREW OF TECHAROHA

Techaroha’s dynamism, resilience, and adaptability stem from the cohesiveness between its leaders and team members. Prior to this, Shailendra was senior to his co-founders, and their collaboration has withstood many storms. “All three of us are CRM experts managing our clients, which was initially exhausting,” Shailendra explains. They ingrained a similar mindset and culture at Techaroha. Here, people value ownership and ensure each responsibility is completed as specified. Being in the service sector, where commitment is everything, the team ensures Techaroha is precise in its timeline. Each project undergoes detailed planning, and only after a thorough brainstorming session is it shaped into reality. In the end, people drive innovation, and Techaroha ensures every member gives their all on every project, every time.

NOT JUST A SERVICE-PROVIDER, A PROBLEM SOLVER

“We are on a mission to apply Blockchain, AI, and Metaverse in every conceivable real-life challenge,” says Shailendra. With a focus on meeting client needs, Techaroha is partnering with startups on projects that can actually drive change. For instance, they are collaborating with a startup that aims to solve the challenges of climate change in the UK.

As far as projects go, one of the proudest moments was when its solution was chosen for the CHiPS Blockchain Contest and the ICICI Bank Awards Grand Finale. Techaroha was named one of the top five finalists in the Chhattisgarh government’s Blockchain for e-Governance Grand Challenge in 2018. This enabled the company to present the solution to government officials and their technical team, informing them on how blockchain technology can improve transparency in government transactions.

Techaroha was also among the top 10 finalists of the ICICI Bank Mobile App Development Challenge for improving the mobile banking experience for users. It was a simple UPI gateway solution that allowed users to transfer money safely. The bank’s top executives and technology

partners praised the innovation. This earned them much-deserved media attention as well as additional in-depth insights into the prospects of blockchain application. The efforts behind the innovation further awarded it the title of “Top 10 Most Promising Blockchain Service Providers Among Start-ups in India 2018” by Silicon India Magazine.

Apart from these, it is working on many more projects that’ll benefit society at large. It is implementing the metaverse for plantations, garbage aggregations, and so on. The vision with these projects is to drive a positive change while rewarding every user and contributor simultaneously.

BUILT TO THRIVE EXPONENTIALLY

Techaroha has had a remarkable journey so far. It has sailed rough waters and been through many trials in a span of 7 years. However, it has yet to reach its peak! Blockchain, AI, and the Metaverse will dominate the future of the IT industry, and Techaroha seeks to be at the forefront of this transformation. Simultaneously, it aspires to expand into a team of around 500 people with a remarkable turnover at the global level. Speaking of which, it aims to become the most innovative global enterprise with products that drive novel transformations. To make it happen, Techaroha is emphasizing specific clientele and projects that help them carve a glorious legacy.

Mike Bloomberg

HOW A BOOKKEEPER’S SON MADE IT TO THE TOP

Michael Rubens Bloomberg is an American businessman, author, philanthropist, and threeterm mayor of New York City. He is Bloomberg L.P.’s co-founder, CEO, and controlling owner.

In 2020, he ran for President of United States as a candidate for the Democratic Party. Since June 2022, he has presided over the Defense Innovation Board, an impartial advisory body that advises the US Department of Defense on issues related to digital transformation, software, data, and artificial intelligence. According to Forbes Mike Bloomberg’s net worth as on 25th December 2022 is USD 76.8 billion.

He is a global leader on climate change, public health, education, and other pressing challenges facing the United States and the rest of the globe because to his initiatives in government and philanthropy. To date, he has donated $12.7 billion, $1.66 billion of which was distributed in 2021.

Quick Facts

• Name: Michael Rubens Bloomberg (Mike Bloomberg)

• Occupation: Politician, author, philanthropist, businessman, stock trader

• Designations: CEO of Bloomberg L.P.

• Mike Bloomberg’s Age-80 year

• Place of Birth: Boston, Massachusetts, U.S.

• Marital Status: Divorced

• Spouse’s Name: Susan Brown-Meyer (born 1975; divorced in 1993)

• Children; 2 Daughters: Georgina & Emma

• Zodiac Sign: Aquarius

• Spoken Languages: Spanish & English

• Hobbies: Reading Novels

Early life and education

Bloomberg was born on February 14, 1942, in Boston. His father William Henry Bloomberg used to work as a bookkeeper in a dairy company. At the Harvard Business School, his father William Henry was honoured by having the Bloomberg Center named in his honour.

Since his family is Jewish, Bloomberg belongs to the Manhattan temple Emanu-El. Bloomberg’s paternal grandpa was a Polish Jew named Rabbi Alexander “Elick” Bloomberg. Bloomberg’s maternal grandmother was born in New York to Lithuanian Jewish parents, and his maternal grandpa, Max Rubens, was a Lithuanian Jew who immigrated from what is now Belarus.

When Bloomberg was two years old, the family moved to Allston, Massachusetts, then spent two years in Brookline, Massachusetts, before settling in Medford, Massachusetts, a Boston suburb, where he stayed up until he received his undergraduate degree. At the age of twelve, Bloomberg earned the rank of Eagle Scout.

He earned his high school diploma from Medford in 1960. He continued his education at Johns Hopkins University and became a member of the fraternity Phi Kappa Psi. He built the blue jay outfit for the university mascot when he was there. He received a Bachelor of Science in electrical engineering from the university in 1964. His Master of Business Administration (MBA) from Harvard Business School was awarded to him in 1966.

Tau Beta Pi and Kappa Beta Phi are both organisations that Bloomberg belongs to. With the aid of Matthew Winkler, the executive editor of Bloomberg News, he penned an autobiography titled Bloomberg by Bloomberg.

Career

Bloomberg joined Salomon Brothers, a big Wall Street investment bank, as a general partner in 1973, where he oversaw equity trading and later systems development.

When Phibro Corporation acquired Salomon Brothers in 1981, the new leadership fired Bloomberg and gave him a $10 million stock payment.

With this money, Bloomberg founded a data services company called Innovative Market Systems (IMS) after creating internal computerised financial systems for Salomon. Bloomberg did this because he thought Wall Street would pay more for high-quality business information that was delivered instantly on computer terminals in a variety of usable formats. In order to provide Wall Street corporations with real-time market data, financial calculations, and other analytics, the company provided specialised computer terminals. The device was initially introduced to the market in December 1978 under the name Market Master terminal.

Michael Bloomberg’s Company changed its name to Bloomberg L.P. in 1986. Bloomberg News, Bloomberg Radio, Bloomberg Message, and Bloomberg Tradebook are just a few of the supplementary products that have been introduced over time. In 2018, Bloomberg, L.P. generated almost $10 billion in revenue. The company employs 20,000 workers across dozens of sites and has more than 325,000 terminal subscribers as of 2019.

Lex Fenwick and Daniel L. Doctoroff succeeded Bloomberg as CEO and deputy mayor respectively after he resigned his position to pursue a political career as the mayor of New York City. Lex Fenwick first served as Bloomberg’s deputy mayor. Bloomberg spent the first eight months of his postpolitics career as a full-time philanthropist after serving his final term as mayor of New York City. He revealed in the fall of 2014 that he would return to Bloomberg L.P. as CEO at the end of the year, replacing Doctoroff, who had been in charge of the business since February 2008. To run for president in 2019, Bloomberg resigned from his position as CEO of Bloomberg L.P.

He was elected as the 108th Mayor of New York City on January 1, 2002 after a brief battle with the Republican Party’s backing. He was re-elected in 2005, but after some controversy forced him out of the Republican Party in 2008, he declared his candidature as an independent. Fortunately, he won the position for a third time in 2009 after coming out on top. He worked to fix the city’s failing public school system while serving as mayor, which helped to enhance the city’s educational standards. He also promoted small enterprises, historic industrial zones, and other entities to foster economic development, entrepreneurship, and job creation.

Michael Bloomberg’s Family

In 1975, Bloomberg wed to Susan Elizabeth Barbara Brown, a British national and resident of Yorkshire, England. They have two daughters: Emma, and Georgina. Both of their daughters were featured in the Born Rich documentary from 2003, which focused on the offspring of the super-rich. Brown is still Bloomberg’s “best buddy,” despite the fact that they were divorced in 1993. Bloomberg and Diana Taylor, a former director of the New York State Banking Department, have been living together since 2000.

APSA INFRACONS

A LEADING VENTURE REDEFINING THE INFRASTRUCTURE REALM WITH PASSION

Er. ARUN KUMAR DASH (Ex TATA) Founder & CEO

| Innovative Zone

They say, “Excellence is never an accident; It is the result of high intention, sincere effort, intelligent direction, skillful executive and the vision to see obstacles as opportunities.” The most well-established organizations in the business world are the ones that follow the true meaning of persistence and efficiency. And in today’s read, we are going to introduce you to one of them.

The Innovative Zone magazine has always been the biggest supporter of all those startups and organizations that are setting a high standard in the business market and making it a better place to be. Our commitment to bringing the best-of-bests led us to initiate this exclusive edition of the month which we call ‘Company of the Year 2022’. Via this, our team has put their utmost efforts to introduce some leading ventures around us to our global readership panel.

In this context, our editorial team had an interesting and joyful session with the leadership panel of APSA Infracons, a leading venture in the arena of Infrastructure. The leadership panel of the company shared numerous lesser-known facts about the company and the Founder & CEO, Er. Arun Kumar Dash shed some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams.

COMPANY PREFACE

APSA INFRACONS strives to offer the best energy solutions to the world through their specific values of Innovation, Optimal Cost, Responsibility, Reliability, and Ethical Business Conduct. The team is a performance-driven culture that uses metrics to ensure continuous improvement. They continue to innovate—technically, technologically, and in every facet of their professional lives.

“We constantly seek new ways to serve all our esteemed customers and do business on a better platform. APSA INFRACONS is a market-driven, organization focused. It focuses on the processes it has developed and offers our customers innovative solutions by being the leading provider of secure, responsive, and value-added services and by providing a dynamic and challenging environment for all our employees. We will continue to build a corporate culture that reflects the unique strengths and cultural differences respected and valued by our employees, customers, and community. APSA INFRACONS respects all its internal and external stakeholders as well as our professional partners and industry peers. Both internally and externally, we respect everyone’s job needs and aspirations, gender, employment status and job responsibilities, and the health, safety and well-being of all involved,” says the Founder.

Gulshan

• MISSION

The organization runs with a mission to offer the best quality and customer services through innovation and integration of leading-edge global technologies. The CEO further adds, “APSA Infracons strive to be an acknowledged global leader and preferred partner in helping our clients succeed in the world’s rapidly evolving new technologies and our mission is to provide high-quality care & services to our customers and stakeholders.”

• VISION

Shedding some light on the vision of the company, he further adds, “Our vision is to create a better everyday life for many people by protecting our environment with the help of available green energy and to create a friendly working environment among our dedicated and motivated team. By the year 2024, we are aspiring to be among the top leading EPC players in the energy sector by providing our best services with optimum cost and becoming the best quick delivery organization with outstanding quality and timely post-sales services so that we make all our customers happy.”

R&D APPROACH

R&D is vital and paramount for any business to grow in the industry. As a young company, the APSA team conducts effective research and development at all times. The team keeps up to date with the latest insights and market trends to maintain the brand names among others. They give the government and its demands their undivided attention.

The CSIR (Council for Scientific and Industrial Research), including all other customers, is very satisfied with the quality and timely delivery of Services. The company strives to constantly analyze the market demand and design and develop the products accordingly.

THE TREMENDOUS MARKETING TECHNIQUE

APSA Infracons took a unique and exciting way to approach the market. Because the company was new, it lacked recognition and accreditation. According to this interpretation, the key official of the company, Er. Arun Kumar, came up with the idea to present his hard-earned years of experience and knowledge in advance and won the customers and their trust. Their credibility and reputation in

the industry gave the company a great start and prestige and they have climbed the corporate ladder since then through Success and expansion through cumulative hard work and company presentation.

THE ORGANIZATIONAL CULTURE

The company values the idea of maintaining a healthy and cohesive work environment for employees. A happy and motivated employee helps to improve brand value and work results. To boost the morale of all who work to the best of their ability and effort, the company holds a quarterly ceremony to reward employees with performance-based incentives upon the successful completion of each project. Everybody’s work and integrity are also recognized with annual/semi-annual awards and recognitions.

The CEO, Er. Arun Kumar treats all of his employees as members of his own family and maintains a unique friendly culture where there are no superiors or subordinates in dayto-day work. It keeps them focused on work and avoiding any kind of tension.

THE BACKBONE

KITARACLOUD TECHLABS A LEADER IN THE TECH WORLD JUST GOT BETTER

Gulshan | Innovative Zone

Innovative Zone is renowned for its exclusive editions comprising some great and inspiring stories defining the journey of struggle to success. And here again, we are back with our edition of the month, ‘Impact Feature: Startup of the Year 2023’ to narrate the tale of various leading ventures in the business world. In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of Kitaracloud Techlabs. The Founder & CEO of the company, Mr. Hitesh Patel shared numerous lesser-known facts about the company as well as shed some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams. So without any further ado, let’s dive straight into the read.

COMPANY PREFACE

Kitaracloud Techlabs is a Salesforce Consulting company comprising experts in Salesforce Implementation Services and Salesforce Integrations with any system. The team world to offer pre-implementations Planning to Post Go-Live support. Mr. Hitesh affirms, “We help to grow our customer’s business with the latest technologies of Salesforce CRM. also, we are certified, experienced, innovative, and qualified professionals with a focus to provide outstanding services to individuals, small and medium-sized companies, and corporate clients. We are inclined to ensure 100% customer satisfaction by providing the best, most innovative, robust, and scalable solutions within their deadline and budget.

HITESH PATEL

Founder & CEO

Moreover, we are always reliable and help out our clients on time. We are experts in Salesforce Implementation Services and Salesforce Integrations with any system. We Provide preimplementations Planning to Post Go-Live support. We help to grow your business with the latest technologies of Salesforce CRM.”

Kitaracloud supports customers to set up, configure and remedy their enterprise troubles with Salesforce CRM. Specializes in Salesforce Implementation Services, Support Services, Salesforce Integrations with any device, and Community implementations. They are also constantly responsive and reliable, which is the key to their success.

THE SERVICE PANEL

SALESFORCE CONSULTING SERVICES

•

The company offers Salesforce CRM consulting services to meet your sales, marketing, and customer service needs. Should you decide to implement Salesforce CRM, migrate to Salesforce from another CRM, optimize existing Salesforce solutions, and add automation for sales, service, and marketing departments, provide great, better, and affordable Salesforce Consulting Services.

•

SALESFORCE IMPLEMENTATION SERVICES

The Salesforce Architect understands your business functions and vulnerabilities and helps you effectively manage them technically within Salesforce. Salesforce Products We Implement for customers are, Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Salesforce CPQ, Salesforce Billing and Salesforce field service lightning. For Scratch Implementation Our expert Understand business requirements and provide Solutioning, After Implementation we provide End-User Training and Post-deployment Support.

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SALESFORCE INTEGRATION

The company has significant experience integrating Salesforce with any third-party system and will help you create a restful or SOAP web service within Salesforce that can be consumed by external systems. It suggests which integration approach works best for your applications. depending on the needs of your business.

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SALESFORCE LIGHTNING MIGRATION

Salesforce releases new enhancements every four months, and these features are only available for the Lightning platform. Only Lightning users have access to new improvements. Salesforce users who don’t migrate to Lightning incur additional costs for these upgrades and new services. Lightning offers a better user experience and a responsive user interface. Lightning improves sales and marketing forecasts more easily.

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DATA MIGRATION

Data migration is a complicated and time-consuming task that involves data export, data mapping, data cleansing, and data transfer from any CRM system, whether legacy or cloud-based, to the Salesforce organization. Before migrating data, you must migrate metadata. After setting up the new Salesforce CRM system, the team pulls all of their existing data from their current CRM platform into their newly configured Salesforce org.

Reason Most Business Don’t Get 6 Figures

Having creative quality, we like to have work that centers on something we really care about. It is the only way we can do if we start a business. However, starting a business is not easy, it requires a lot of determination. When you make any mistake your busing start to fall down. According to SBA, more than half of new businesses get failed during the first years. That really disappointing news. When I heard this sound, I wanted to know. Why most businesses don’t get six figures. I started to listen to expert opinions and read articles and books. I got some shocking facts which people avoid subconsciously. So, if you are going to start the business, you should definitely read this article. What we are waiting for, let’s see reasons and figure out what should we do to get six figures?

WHY DO MOST BUSINESSES FAIL TO REACH SIX FIGURES?

When you are starting businesses, you have to keep in mind that results could anything. But most important you have to give your 100% percent effort to become a successful businessman. Here are three things which new businessmen and small businesses do not care about at all. in the end, their business doesn’t reach three 6 figures.

NO CONCEPT OF TEAM BUILDING

If you have just started a business. I’m sure you and your business partner will be the only one working there; it’s totally ok. In such a situation, you two would be doing like buy, marketing research, delivering, decision making and one of the most important finance. So that your business can come on track. However, once your business becomes established and is about to grow. You cannot approach the same formula all the time. at the time, you will have to consider it. because when you try to expand and serve more customers, you will have to hire more people.

But problems occur and most of the business face so many issues at the time, when business owners cannot like to apply new rule, they think old concept we have applied and our company have been growing, this is why they constantly interfere in someone else’s work domain, it can increase the level of dissatisfaction and motivation to complete the project. If you keep doing that, it will disrupt the chain of command and generate so many issues.

“If you want to go fast, go alone. If you want to go far, go together.” ~ African proverb

SOLUTION:

I know, we want to handle the business by our self. but you have to aware of something like training, motivating, delegating and many others like that. you have to invest some unique resources and make new culture in a company. in this, your business starts to grow.

EXPERIMENTING IS CONSIDERED A TABOO:

When we are starting a business, we find a good approach to run safely. This is a really good idea. but keeping way safer, it isn’t a good one. Being in the market, you have to keep experimenting to take the business to the new height. If you become limited about the business, your business scope will be limited. If you are thinking to get six figures with a limited idea. well, you have to forget about it. As I have said before having a creative idea makes us start a business, then why are you creating a line. Be innovative and always try to do something new which never has been tried before. It is called “thinking out of the box”. If this is absurd, then, do something else, all I am saying, don’t just stick with a single idea.

SOLUTION:

Now the question is what can you do to reach six figures. Well, as our ancestors have said, focus on your strength, it helps you to grow your life. pricelessly I am saying, in this way, you will figure out the friendly environment to experiment. It also generates a core competency for your company. the experiment is key to grow any business.

LACK OF VISION:

One of the most crucial points, a lot of people think that vision is a term which is used by multinational or giant companies. It is not relevant to small businesses. If you are considering exactly like that, I would say fresh up your brain try to research more about it. because you are making a big mistake, this way you won’t get your business in six figures.

Visionary is part of the business and you cannot avoid it at all. being visionary means, you have some leadership quality that should have in a businessman. Just having an implementing plan for next year or this year, this is not enough. Actually, this skill will allow you to keep business safe. By using this skill, you can analyze your business and you will know what

is going on in the market and around you.

“Vision is the art of seeing what is invisible to others.” ~ Jonathan swift.

SOLUTION:

As I have discussed above, as most of the new businesses keep on perceiving vision to be connected with big businesses, they become fail to implement it. in this way, there is no chance to get six figures. What you can do is, make sure you have this art, by using it, you will know a better overview of your environment. Also, you will know what is good or bad for your business.

Here I want to clarify that this my opinion these three are very significant and common things. I have discussed in this article. It also depends on your business situation. if these three things you have been following for a while and still you are facing issues. my advice for you, find a better business expert and discussed your business. I hope in this way you can reach 6 figures. Also, keep in mind without implementing the idea, you won’t know how your business becomes better.

REVOLUTIONIZING THE M.I.C.E. TOURISM INDUSTRY

Gavin Dcosta Director & Co-Founder

Gulshan | Innovative Zone

They say, “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing.” It is well known that Innovative Zone is committed to bringing you the best and most inspiring journeys of business leaders who redefine success. And here again, we are back with our exclusive edition of the month, comprising of a few such stories only.

In this context, our editorial team had an interesting and joyful virtual session with the leadership panel of MICEkart. com, which is a leading venture disrupting the M.I.C.E. Travel & Tourism realm. M.I.C.E Tourism is a niche segment of the travel & tourism industry which caters to corporate travel & events such as Corporate Meetings, Conferences, Sales Incentive trips, Events within the country and internationally.

The leadership panel of the company and the Director and Co-founder, Mr. Gavin DCosta shared numerous lesser-

known facts about the company and shined some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readership panel and will encourage the budding leaders out there to break the barriers and chase their dreams.

COMPANY PREFACE

MICEkart.com, the only marketplace to plan M.I.C.E Travel effectively, aims to simplify the way the industry transacts M.I.C.E. business, by providing an easy-to-use single window platform that brings together Buyers & Sellers of M.I.C.E Products & Services. On date we have the largest online partner network with a very smart interface connecting our partners directly with M.I.C.E buyers across the globe, while ensuring we add value to every transaction. We don’t want to run just another M.I.C.E travel Company… but create a highly sustainable business model which will solve the larger Industry problem.

At MICEkart.com, we believe that the M.I.C.E segment of Travel has not seen any format of digitalization & therefore has immense scope for Improvement & Transformation.

At MICEkart.com our clients can discover and book a wide range of Products – Services which include :

• Hotel booking for M.I.C.E Travel

• Team building activities

• Artiste management solutions

• Conference & Event setups

• Merchandise & Corporate Gifting solutions

• M.I.C.E packages

• Virtual Hybrid Events

MICEkart.com’s best-in-class Travel and Event Mobile app! Holistic, convenient and user-friendly, the app is designed to make managing and coordinating corporate events as seamless and stress-free as possible.

• E-travel document wallet

• Express check-in to hotels

THE BRAINS BEHIND THE BRAND

They say, “A leader is the one who knows the way, goes the way, and shows the way.” All successful business ventures have one thing in common, and that is excellent leadership that helps steer the business towards success at a brisk pace.

GAVIN DCOSTA (Director & Co-founder)

• Reminders & notifications

• 24*7 SOS assistance

• Detailed in app travel itineraries

• Integrated photo gallery

• Online document collection

• QR scanning at check-ins & lots more…

With the MICEkart Event App you have complete control of your event at all times.

As the world becomes increasingly digitized & convenienceseeking, we at MICEkart.com strive to add value through Digital intervention and Smart Technology Solutions, while effectively using Data analytics to understand Customer Preferences & provide best-in-class Customer Service, which will in turn help us scale our business.

Value propositions like this can never be matched by any Conventional Offline M.I.C.E Travel company.

Gavin Dcosta is the co-founder of Trip Navigator Pvt. Ltd. and MICEKART Pvt. Ltd. Before launching his venture, Gavin was a banker with 11+ years of extensive banking experience, having worked for top multinational banks such as Standard Chartered Bank, American Express Bank, ABN AMRO, and the Royal Bank Of Scotland, where he led the Retail Risk Unit for the Western region. He holds a postgraduate degree in business administration. A firm believer in innovation and the use of technology to positively impact business, he went on to create MICEkart.com, a marketplace solution that will redefine M.I.C.E travel for the future. In his spare time, Gavin enjoys teaching entrepreneurship at various educational institutes and mentoring start-ups.

ABHISHEK GUPTA (Director & Co-founder)

Abhishek Gupta is a Post Graduate of Business Administration and has a rich professional experience of 16+ years. He spent 7 of these years in diverse industries including FMCG, Consumer Discretionary, Banking, and Media, before co-founding Trip Navigator Pvt. Ltd. Abhishek brings a wealth of sales, marketing, and business development experience, and has been instrumental in building Trip Navigator into a pioneering brand in the MICE corporate travel and events segment. Abhishek is a very dynamic and approachable person with great attention to detail. His domain expertise guarantees an enriching value-add for the company and its customers in terms of efficiency and effectiveness. Abhishek is a passionate traveler, photographer and fitness enthusiast. With MICEkart.com as one of his latest ventures, Abhishek is determined to transform the M.I.C.E industry by introducing an innovative online MICE marketplace solution.

PARTING WORDS

Before signing off, Gavin DCosta shared some words of wisdom for budding leaders and aspiring entrepreneurs — “There is a difference between interest and commitment. When you are interested in doing something, you do it only when circumstances permit. When you are committed to do something, you accept no excuses, only results. Hence, always focus on being committed to your dreams, and pursue them relentlessly.”

ABHISHEK GUPTA

Gavin Dcosta Director & Co-Founder

Abhishek Gupta Director & Co-Founder

PETROKENS ENGINEERING AND SERVICES PVT. LTD.

G CEO Jeyaraj S CTO

Based in Chennai, Tamil Nadu, Petrokens is an ISO 9001:2015 Certified best-in-class integrated engineering consultancy solutions provider, delivering critical assets and essential services that sustain and enhance the environment. With a diversified end-market exposure across the oil and gas, power, and industrial sectors, it provides a full range of engineering services, including complete end-to-end solutions in engineering design to MEP design, project management consultancy, specialised technical services, risk management, and technical staffing.

Petrokens offers consulting services in concept, feasibility, and detail engineering, well as multidisciplinary design engineering. Process, pipe, civil, structural, mechanical, electrical, instrumentation, and HSE are among the company’s competencies. It differentiates Petrokens from its rivals by providing comprehensive, cost-effective solutions from idea to commissioning.

Envisioned delivering solutions with value additions, ensuring Technical Integrity, Quality & Safety, Petrokens Engineering and Services has been offering end-to-end engineering solutions under the adequate supervision of Murali G – CEO, Founder and Jeyaraj S – CTO of Petrokens.

Murali

Puja | Innovative Zone

ELEMENTS THAT MAKE PETROKENS STAND APART FROM COMPETITORS

• Petrokens is an excellent internal design engineering service company that offers clients customisable solutions for their projects.

• Flexibility, innovation, and comprehensive solutions are combined to provide a can expertly craft client experience that habits unparalleled quality.

• The team is committed to providing solutions that meet the client’s needs during each stage of the project. The activities could range from concept, development, simulation, fine-grained design, validation, and optimization to help its clients put their plans into action and save money, time, and aggravation; Petrokens has the knowledge and experience necessary to do so.

• The team reviews the clients’ business plans with dedication, compares them to their objectives, and provides suggestions on how to increase their chances of success.

• Another USP of Petrokens is that it offers a full spectrum of engineering services from end-to-end solutions.

• Petrokens’ values reflect the blueprint for the company to operate successfully and are consistently applied across all its operations. Safety, integrity, and costeffectiveness are the core values of Petrokens.

• The objective of Petrokens is to be the go-to partner for businesses and corporations globally in effectively delivering solutions with added value while maintaining technological integrity, high standards, and security.

THE VISIONARY LEADERS – PILLARS OF PETROKENS

MURALI G, CEO of Petrokens, the man behind the idea, is in charge of leading the worldwide business excellence journey. He has more than twenty six years of comprehensive experience in operation, maintenance, engineering, technical services, and project management, as well as a master’s degree in design engineering. Mr Murali worked primarily in offshore oil and gas refineries and petrochemical facilities.

JEYARAJ S, the CTO of Petrokens, is the second founder of the business. He has played a vital role in both technical and strategic execution. He completed a chemical engineering bachelor’s degree. He has 22 years of extensive expertise in the oil and gas industry, with a focus on the design and engineering of offshore and onshore oil and gas production and processing facilities, FPSO Process Topsides, and commissioning and startup services for these facilities. In India, the United Arab Emirates, and Malaysia, he has worked for global oil companies and EPC firms.

OBSTACLES ON THE WAY

According to Team Petrokens, industry-wide staff shortages and unstable conditions caused by fluctuating oil prices are to blame for engineering issues. The industry has come to realise that there will always be a need for talented engineers because technology is evolving so quickly. The Petrokens team has to align themselves in order to satisfy the needs of the end users. The engineering industry is responsible for maintaining many essential components of their daily life.

OVERCOMING THE UNPRECEDENTED PANDEMIC

No matter how seasoned they are, businesses feel the effects of the Covid-19 recession, social alienation, and a statewide lockdown. They must now reconsider how they run and manage their company, including giving their business strategy other looks.

It has become challenging for most businesses to keep their financial wheels turning during the lockdown period due to less revenue churn and the general uncertainty in the global economic environment. The entire Petrokens team remained united and ensured that they continued to grow despite the challenging circumstances.

A GLIMPSE OF ENGINEERING INDUSTRY & PETROKENS

Engineering is no longer thought to be restricted to the industrial and manufacturing sphere alone. The business community is becoming more attentive to how they affect the environment and how adaptive technologies might be used to lessen it.

Understanding its position in the market, Petrokens derives the scale needed to cut cost and remains competitive. The oil and

gas industry will probably be dynamic over the following few years. Therefore, it will be crucial to evaluate and appropriately value potential targets faster than the competitors. Prices in this industry are reportedly in the process of recovering. However, the majority of the world’s oil tycoons are wary of new projects involving substantial capital investments. Many MNCs are still trying to understand the core of the expense problem. This has also made it challenging for the company to distinguish between genuine threats and unfavourable risk-sharing agreements, new competition, and complex bidding procedures. The market has changed significantly and is looking for cost-effective solutions. Petrokens is better prepared to compete!

CREATING THE FUTURE CANVAS FOR PETROKENS

After its successful expansion into different regions, now Petrokens are planning to focus on the African continent; Petrokens derives the size required to reduce costs and maintain competition by understanding its position in the market. The company predicts that the oil and gas industry will be active over the coming few years. Therefore, it will be crucial to evaluate and appropriately value potential targets faster than the competitors. Prices in this industry are reportedly in the process of recovering.

WORDS OF WISDOM

Don’t give yourself excuses, and let yourself procrastinate. As quickly as you can, test your idea. Start by speaking with potential customers to gain their opinions on your concept and see how much they are willing to pay for it. The visionary leaders urge these young businesspeople to clarify their presumptions and offer solutions rather than traditional services.

Mr Murali G and Jeyaraj S are the two visionary leaders behind the incorporation and the victorious journey of Petrokens. Their combined experience has been quintessential in exploring the opportunities and executing the tasks timely with quality and integrity.

Know These VIETNAMESE DISHES

Once, Have Cravings Till Eternity

Well, you all have heard about Vietnamese Cuisine; it is one of the top reasons why Vietnam is consider by many travellers’ wish list. Hanoi and Ho Chi Minh City are the two busiest streets in the city. The culinary delights of Vietnam are abundant and yet relatively uncomplicated in flavours.

Without a doubt, Vietnamese Cuisine is probably one of my treasured delicacies food ever. Vietnamese Cuisine is characterized by its balancing of flavour’s sweet & salt, hot & cold, fresh & cooked. The city of ‘Hanoi’ creates harmony within contracting elements ‘old to new’, ‘east to west’. The same harmony can be found in Vietnamese Cuisine. Vietnamese Cuisine it’s all based on the ‘yin’ and ‘yang’ theory. The biggest bowl of amazing ‘fuh’ is their signature soup.

Get ready to take a crazy ride into Vietnamese Cooking territory

Here are Some Vietnamese Dishes you must try

• Bun Cha

In Hanoi’s pokey eatery, Barack Obama and Celebrity Chef Antony Bourdain met over a bowl of Bun Cha. Bun Cha Huong Lien- has become a must-stop for gourmands and tourists alike. It’s Hanoi dish is flavoured with grilled pork, rice noodles (bun) eaten with a dipping sauce.

• Banh Xeo

Banh Xeo is also known as Vietnamese Sizzling cake. This dish is named from the sizzling sound of the batter when poured on the skillet. This dish was first introduced at a local eatery in Southern Vietnam’s Ninh Thuan province. It is made with rice flour, water and topped with squid or Shrimp, slivers of sliced pork and spices. It may look like an omelette, but there’s no egg in the entire dish.

• Bun Bo Nam Bo

Vietnamese dishes are not just refreshingly simple, but also approved by a dietician. This southern-style beef salad is both healthy and delicious- rice noodles, lean marinated beef, thinly sliced fresh vegetables and roasted peanuts. Nuoc cham Vietnam’s favourite dipping sauce that combines with fish sauce, lime juice, sugar and water, sometimes is decorated with garlic or bird’s eye chilli and is sweet, sour and spicy.

• Grilled Fish (Cha Ca Thang Long)

Vietnam’s seafood is one of the most popular dishes. The fish is marinated in turmeric, ginger, garlic and fish sauce. It served till it becomes flaky and served with fresh herbs, often dill, crushed peanuts, rice noodles and dipping sauces, sometimes it includes ‘mam mem’(fermented anchovy dipping sauce).

• Banh Mi

The French left Vietnam with their culinary imprint. A French baguette has been turned into a formidable meal by the Vietnamese with an assortment of fillings that normally resolved around pork. Pork belly, fried pork or pork liver pate, and it came together with fresh vegetables such as cucumber slices, pickled vegetables, cilantro, and cheese are included sometimes. It makes the ideal meal for ‘grab and go’.

• Vietnamese Coffee

If you’re a coffee lover then definitely you’ll be going to love this Vietnamese Coffee. Vietnamese’s coffee style is natural. The brewing style is similar- drip style, in tiny coffee percolators. In the end, the result couldn’t be more different. Vietnam is among the world’s leading coffee producers. Most of the Vietnamese people like to serve cold coffee. Making Vietnamese coffee is simple even though you can try at home.

GAURAV KUMAR WANKAR

Vice President of Product Management SarvM.AI

It is well said - exploring the journey is more fascinating than the final destination. Along the way, we discover ourselves, follow our hearts, and fathom the ways to turn our vision into a living reality.

Well, here is an extraordinary narrative of a seasoned businessman who is looked up to as an ambassador to considerable transformational shifts. Gaurav Kumar Wankar, VP of Product at SarvM.AI, has been rediscovering and empowering himself in his voyage to make a difference in society. He affirms, “Being a lifelong learner committed to disrupting our intellect with a progressive and growth mindset is the key to reforming society.”

Innovative Zone Business Magazine found his profile in perfect synchrony with the vibes of this exclusive edition. As we got a chance to interact with him, he spilled the beans on various unaddressed aspects of his phenomenal personality as well as his outperforming venture. His reputation has allowed him to bag recognition and rewards from the following Business Magazines for being a differentiating leader.

• TradeFlock Business Magazine featured him among the “10 Best Chief Product Officer’s (CPO’s) in India2022” in their December edition connecting the C-Suite Executives, Entrepreneurs, Founders & other decisionmakers across India.

• Business Connect Magazine featured him among the “Best CPO’s of the year 2022” in their November edition connecting the CEO’s, Entrepreneurs & VCs around the world.

• CEO Insights Business Magazine is also featuring him among the “Top 10 Alumni Leaders from IIM Tiruchirappalli - 2023” in their January edition connecting the C-Suite Executives, Entrepreneurs, Founders & other decision-makers in India.

In terms of his academic bastion, Gaurav is a Global Doctor of Business Administration scholar along with LL.M, M.Tech, double M.B.A, double PG, and 5 Executive Programmes from

University of Cambridge, UK; Swiss School of Business and Management, Switzerland; National University of Singapore; IIM Kozhikode; IIM Nagpur; IIM Indore; IIM Trichy; University of Hyderabad and JNTU Hyderabad, in addition to 400+ International Certifications.

As a Seasoned Thought Leader, he has been leading 25 teams across 21 geographical locations, achieving Global Enterprise Agility across Semiconductor, Electronics, IT, Telecom, Aerospace, Automotive, FinTech, AgriTech, HPC, Real Estate, and Media Production industries. As an Agile Transformational Coaching Leader, he has been a trusted advisor to the C-Suite with the brain of an engineer, the heart of a designer, and the speech of a diplomat, leading holistic business model innovation, transforming this VUCA world.

IZM: Thank you for joining us Gaurav. We would like to understand how you have been altering our perception of business toward digitalization while working across 14 organizations.

Gaurav: As an Ambassador of Transformation, SAFe Product Owner/Product Manager, ICAgile Certified Agile Coach, Certified Scrum Product Owner, Agile Certified Practitioner, and Six-Sigma Black Belt Professional, I have been co-creating the program vision, crafting actionable roadmaps, delivering benefits cases spearheading Digital Transformation.

GAURAV WANKAR CPO

Kajal | Innovative Zone

As a Visionary Change Management Professional, I have been offering technology leadership, product ownership, and stakeholder engagement, identifying the pain areas, driving end-to-end PLC/PLM, exploring Next-Generation PaaS/ SaaS/IaaS/AIaaS productized services driving Web-3.0 & Industry-5.0 Hyper-Personalization.

As a People Leader, I have been a strategic Systems Thinker with Big-picture thinking, working closely with the CxO’s/ Stakeholders, igniting and catalyzing the organizational growth, balancing risk and innovation focused on social transformation.

As a Resilient Leader, I have been spearheading a unified e-commerce platform, an end-to-end SaaS business-place for supply chain management along with launching various Cognitive AI on-the-Edge Spatial Analytics solutions with immersive AI accelerated Digital-Twins enhancing the user experience in Metaverse environment replacing the 4 “P’s” of marketing with the 4 “E’s”, making our lives easier by allowing decision-making based on Digital Reality.

IZM: Quite the work you’re putting in. You also possess a flair for curtailing food wastage. What distinguishes your SaaS product from your peers in the targeted industrial segment?

Gaurav: Especially in countries with low per capita income, such as India, food waste is a major problem. Due to carelessness at every stage - from harvesting to processing to packaging to shipping to consumption - a staggering 34% of edible fruits and 44% of edible vegetables are lost every year, costing the Indian economy an estimated INR. 63,000 crores.

Digital Transformation SaaS platform SarvM.AI leverages Design Thinking, a human-centered and empathy-first approach to bring together all links in the food value chain (i.e., producers, traders, retailers, and consumers). We intend to reduce food wastage by transforming the existing supply-driven model to a demand-driven one, closing the knowledge gap through digitization, and helping retailers and wholesalers contact more potential customers. While traditional suppliers still make up more than 90% of the market, they are feeling the effects of the new era of competition.

IZM: Majestic! Besides being a VP, you are also a Keynote Speaker. How are you paving an innovative path for future generations?

Gaurav: As a Keynote Speaker, I have been a visionary thought leader empowering organizational transformation in a chaotic scenario, inspiring and managing the change portfolio along with the anticipated resistance in ambiguous situations with benefit realization, value creation, and ROI generation.

As an Evangelist, I have been leading by example, pushing boundaries, spearheading inter-disciplinary research, and breaking the barriers in AI, Edge/Cloud Analytics, Electromagnetics, Silicon Photonics, Nanotechnology, Blockchain and Metaverse Technologies with cross-functional collaborations converge various sciences together towards a

better future. The world is evolving, becoming smarter, more flexible, and intuitive. AI-driven Hyper-Personalization is the future.

IZM: How do you weather uncertainties while keeping yourself motivated? How has it influenced your perspective on life and career?

Gaurav: As a Resilient Change Evangelist, I have always wondered if we are navigating a race in the maze while feeling safe and secure in our familiar surroundings.

Being an ENFP personality, it has always been my passion to break barriers, push the boundaries, and move out of my comfort zone towards the learning zone, exploring the growth zone with the joy and excitement of chasing the unknown. As a lifelong learner, I believe in continuous exploration along with continuous improvement, staying self-motivated in trying something new, making mistakes, learning from them, overcoming my fears, and facing both professional and personal life challenges.

IZM: You surely had an intriguing journey; would you like to share a few words of wisdom that kept you motivated and persistent with the aspiring entrepreneurs and readers of our Magazine?

Gaurav: Working across 14 organizations as a VP of Product, Product Manager, Manager of AI, Digital Transformation Consultant, and Senior Product Consultant, I have been connecting the dots and realized that “The Reward is the Journey.” Leaving the corporate comfort zone adapting to what it means to work at a start-up while cutting back significantly, not only financially but also in our way of life, in our leisure time, and various other aspects.

The pain and joy, the setbacks and successes, along with the ups and downs, are the key points that we will remember from our experience. There is no other place than a start-up to quickly experience a variety of rainbow colors, altering our perceptions and evolving into being a better version of ourselves.

Exploring this mesmerizing journey has evolved me into raising my game, transcending and reforming society.

IZM:

Pranita Baveja CEO

LEVO SPALON AN EMERGING BRAND ON A MISSION TO REFRESH THE SPA & SALON ARENA

Innovative Zone is back with its exclusive mid-month edition in which our prime focus is on appreciating the leaders of the business world with top-notch brands of varied industries. Our constant search for some exemplary ventures landed us on the page of Levo Spalon. Our editorial team had an interesting virtual meeting with the leadership panel of the company where the visionaries shared numerous unknown facts about the company and their overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers and will encourage them to chase their dreams.

Giving a brief intro of the company, the leader quips, “Levo stands out as a world class luxury salon in the beauty and wellness space with a range of latest techniques specifically in dermatology, spa, hair & make-up. Levo’s commendable record in customer retention has enabled it to expand across different states of the country.”

The idea for Levo was born in 2019 during the difficult times of COVID-19 itself. At a time when it seemed the beauty and wellness industry was looking down. When on the one hand, new official standard operating procedures were established, and on the other hand the challenge arose to inspire customer confidence in a new brand in the city. Pandemic paranoia had the world at its fingertips, and Levo could only survive in business by recognizing opportunity and adversity. In 2 years, Levo has grown to 7+ locations. Levo Spalon has reached unmatched heights by becoming a leading luxury brand in India through partnerships with the best international names in the industry.

THE BRAIN BEHIND THE BRAND

The heart of the company and a passionate shepreneur, Ms. Pranita Baveja graduated in business management in the year 2005. She took her first step as a novice entrepreneur after joining her family business as the COO of Travel services International (ITS). She was the one behind transforming the company’s offline business to online. With her diligent efforts, the company traveled to the depth of growth in India, the Middle East, and Southeast Asia. TSI’s turnover multiplied from USD 70 mn to USD 380 mn in three years and later the rights went into the hands of Yatra.com. Over the years, she gained experience working extensively in the travel business and further expanded her horizons in the service industry.

THE GROWTH TRAJECTORY

“Levo has successfully managed to create a national presence by expanding our operations across India. We are now at West Goa, Raffles Udaipur, Westin Pune, and Courtyard by Marriott, Faridabad apart from our flagship outlet in Gurgaon, NCR. If I may add, I strongly believe that more highs are yet to come. Levo has been featured in several significant lifestyle magazines like Femina, Grazia, and dailies like Economic Times,” says the leader.

PARTING WORDS

Before signing off, the visionary shared some words of wisdom words by quoting, “A salon can be a steady, profitable business, but before you open one, you need a strong business plan and preparation. It is extremely important to find a niche for your salon that will help you attract a loyal client base. The most important things a salon needs to succeed are a good work culture, knowledgeable employees and an understanding of what its services are worth.”

Gulshan | Innovative Zone

YOOVA FOODSTUFF PRIVATE LIMITED

SALADO, CARVING DISTINCTIVE STANCE IN THE FOOD INDUSTRY BY BRINGING AN

EXOTIC RANGE OF SALADS

| Innovative Zone

Food habits have changed a lot due to the significant changes in lifestyle. We have become prone to many fast foods and snacks. Assorted snacks, fast food chains and food processing industries have entered the market to satiate the taste buds of young India. But unfortunately, in their attempt to serve tasty food, they frequently overlook the health factor. Very few brands take care of both the things – taste and health. This is where SaladO stands out. Serving an exotic range of salads with more than 150 cloud kitchens across India, SaladO has emerged as the biggest salad brand in India.

The captivating story of SaladO was penned down by Riya Rohra, Founder of SaladO and Kamlesh Rohra, Co-Founder of SaladO and within one year, they expanded nationwide. The SaladO team as a whole has high goals and works incredibly hard to accomplish them.

Such progress seems difficult to believe, but there is an old proverb that says – ‘It always seems impossible until it is done.

Riya Rohra Founder

MAKING HEALTHY & TASTY SALADS - THE IDEATION & ORIGINATION OF SALADO

SaladO was born on 2nd August 21, when Mrs Riya Rohra, a housewife, stuck with the idea of delivering exotic salads in her big complex. She is an excellent cook, and it was the perfect opportunity to capitalise on her talent as a chef in the culinary world. She was experimenting with salads for a year for her husband, but this time she thought to monetise it, so on 2nd August 2021, she started with a small menu of 8 Salads. Starting from home kitchen in the Tier B town of Nashik in the year 2021, SaladO has expanded like fire, and within one month, they were a renowned brand across Nashik. There is a wonderful quote that says, ‘A Good Idea Becomes a Great Idea When You Let It Out.’ When the company reached its height in three months, Riya and her husband briefly considered franchising their idea to those in need of an opportunity.

Puja

SaladO dreams high and will turn no stone unturned to make India proud by becoming “The Biggest Salad Brand in the World”!

Kamlesh Rohra Co-Founder

Further explaining about her franchise idea, the inspiring lady shared, “After the Pandemic, many families were financially damaged, and it was at that point that we had a clear vision to teach our business to those in need at a very, very affordable price. We began sharing our company idea for a price less than what we would pay for one outing since we prioritised social causes over financial gain. Along with providing SOPs, recipe manuals, recipe videos, marketing materials, digital marketing, partnerships with SWIGGY and ZOMATO, obtaining necessary licences, and much more, we made sure to provide total assistance. As the saying goes, ‘Positivity attracts Positivity.’ The same was realised when in our endeavour to build the SaladO network, and today we have many good results.”

HAVING THE EDGE OVER COMPETITORS

Generally, salads are boring. After extensive research and development, SaladO created recipes that are next to delicious. They create creative recipes, such as Grilled Paneer Salad, Mexican Corn Salad, etc., by heavily incorporating Indian flavours into salads.

SaladO’s main USP is that it produces salads that are more delicious than the majority of fast food and junk food options on the market. They represent the height of both taste and wellness. Riya and Kamlesh Rohra founded the company with the vision of making SaladO one of the most well-known food and beverage companies in the world.

More than just profit, they consider contributing to a good cause and giving housewives who want to add value to their families through cloud kitchens. At a very low cost, SaladO offers them full setup support, including obtaining the necessary licenses to operate the SaladO cloud kitchen, listing on Swiggy and Zomato, SOPs, Recipe Manuals and Videos, and Complete Induction.

Since they have cloud-based kitchens throughout, their salad costs are far lower than those of the competition.

MAJOR MILESTONES THAT CAN MERELY MEASURE SALADO’S RANGE OF SUCCESS

The journey of SaladO has been revolutionising and has earned them a few recognitions in the process. A few of them are listed below –:

• Maharashtra Business Opportunity Recognition Award - 2022

• Best Upcoming Brand from Women Business Association, Maharashtra 2022

• Innovative Business Concept Award by Rananeeti ES&CS

• Best Franchisor Award by Blink Cards Entertainment

• Nominated for Maharashtra Business Awards, 2022, by reseal.in

HOW THE FUTURE SEEMS FOR SALADO & THE SALAD INDUSTRY?

SaladO has created an inedible mark in the Indian food segment with its unique range of salads. It is now moving forward to develop a foothold in Dubai. Their future plans also include building 3000 cloud kitchens across India and having more than 100 outlets across 30 countries. In addition, they are also planning to build 20 physical outlets by the following year.

MESSAGE TO THE ASPIRING ENTREPRENEURS

We are living in a time where there is opportunity everywhere. Just look around; the world is full of opportunities.

Think less and focus more on execution.

This is a time to think differently and just execute.

BEST TRAVELLING Destinations For Family Vacation

Family vacations simply mean to unwind and take a good break from the monotony of daily based routine. Traveling with the familyis also a very good means of reconnecting with your kids as well as your family loved ones.

If you ever think about spending some quality time with your loved ones, then this is just the article you need. We have nicely compiled a list of the best family vacation destinations around the world. Changing weather in your city and the much-awaited end of school examinations always excites everyone for a family vacation. Ultimately, the alarming holidaysare deciding parameters and marking the holiday season in India for traveling. There are two seasonal vacations in India that are usually meant for school holidays – Winters and Summers are it is the time of the year when most Indians are out in trains, planes, and even on buses to ready to enjoy a holiday and forget about the busy daily life. If you one of them and also thinking of the best travel destinations to take your family this year, then this article will lend a helping hand in finding you that destination.

Here is a full packed hand-picked assortment of places to visit around the world with family. There is nothing matters when you decide to travel, whether you want a relaxing backpack break or something a little more adventurous, there’s always somewhere for everyone in this list of 5 destinations worldwide. SoSpread yourself across the sub-continent and here are the top 5 destinations for a promising summer holiday worldwide.

LONDON, ENGLAND

Londonis perhaps the obvious destination for a family holiday in the UK, and the region has tons of great places to go with kids. You can just go see a big game at the West Midlands Safari Park, or you can visit the Black Country Living Museum in Dudley. Then there is Birmingham city, which has an excellent center for Sea Life and Derby has apleasant gateway to the Peak District. These majors attractions in Uk make your kids to experience a major European city ona family vacation to London. The children are also going to be fascinated by the world they have only seen in movies like Harry Potter. The colorful market around London, telephone booths and legendary pop culture just like movies.

TOP THINGS TO DO

• Explore 1000 years of history and Listen to the grisly tales about the Tower of London.

• Get to know interesting facts andExplore galleries at the Natural History and Science Museum.

• Have a fun-filled evening at a popular children’s theatre - The Soapbox Children’s Theatre.

• Get amused and scared at the London Dungeon.

• Feel the vibe at Madame Tussaud’s famous Wax Museum.

• Explore Sherlock’s home at 221b at the Baker Street

• Savor the view from the London Eye Millennium Wheel.

NEW YORK CITY, NEW YORK

A trip to New York is the best way to teach the kids more about US culture and their history that they only read in school textbooks. In New York, you can visit the legendary Statue of Liberty, the most recognized symbol of the nation’s freedom and liberty. Apart from that, make the children see Ground Zero so that they will be able to relate everything that they have heard about the horrifying 9/11 attack on the US.

Additionally, New York is known as “the city that never sleeps” and often called the greatest city in the world. New York is always a great holiday destination for children and adults alike if they plan their vacations to the USA. Some ofNew York’s best attractions include the Empire State Building, Central Park, and Rockefeller Center.

TOP THINGS TO DO

• Walkthrough the Times Square

• Go for Ellis Island tour

• Witness the Statue of Liberty

• Let the kids feel the thrill at SeaGlass Carousel

• Take the children to the Imagination Playground

• Relish the city view from One World Observatory

• For kids centered activities, visit the Children’s Museum of the Arts

PUGLIA, ITALY

Puglia,which is forming the heel of Italy’s boot, is a great choice for a full packaged family holiday in the sun if you want to feel warm. With never-endingimmaculatebeaches and the Salento peninsula’s highlights make it very playful for kids. The countryside of Puglia has its charms too, not less like the fairytale.Trulli houses are the best thingthat kids will love and spotting these pint-sized limestone dwellings with conical roofs makes them wonder the place more. Apart from that, you canhead towards UNESCOprotected heritage Alberobello for a town full of Trulliand you can even spend a night in one of these houses for adding the fun.

TOP THINGS TO DO

• Visit Castel del Monte: an inhumanly exact geometric shape on the hilltop

• Otranto’s cathedral

• Grotte di Castellana, limestone caves

• Museo Faggiano-rich historical AND fascinating home-turned-museum

• Al Trabucco da Mimì -a traditional Pugliese wooden fishing platform

• well-preserved 16th-century excellent museum - Museo Archeologico di Santa Scolastica

• Corteinfiore: seafood restaurant

TORONTO, CANADA

Canada is thebest breathtaking country to visit with your family and kids. If you’re looking for an adventure then Toronto is the finest place to buzz with child- friendly activities. Kids activities like Marvel at the city’s slick skyline are very famous among tourists, so get a ticket to ascend the world-famous CN Tower. Apart from that, check out the dinosaur bones on display at the Royal Ontario Museum on the North American side. The Kensington Market can be great to address the multiculturalism of Canada and Chinatown are great for wandering and browsing. When you feel like getting away busy city’s hustle and bustle, take a ferry ride to the Toronto islands as there are many lakes in Ontario.

TOP THINGS TO DO

• See the city from above: CN Tower the tallest building in Toronto.

• Royal Ontario Museum, the best museum in North America.

• elegant Casa Loma, The Gothic Revival castle.

• Go to an island, there are a few small islands in Lake Ontario.

• The downtown Ripley’s Aquarium of Canada

• Hockey Hall of Fame, a museum dedicated to the history of hockey.

• The Toronto Zoo is a world-class zoo for kids and their

families.

• Canada’s largest Art Gallery of Ontario (AGO)

• Look at shoes in The Bata Shoe Museum

TOKYO, JAPAN

If you are planning to visit Tokyo with the children, think no more and book your tickets. Tokyo is one of the most fabulous cities in Japan that seamlessly blend with the Japanese traditions with the cosmopolitan aura. The kids will be spoilt for choice in food when in Tokyo because Japan loves noodles and so do the kids love. It is easy for your family to find fun and unique experiences here. There are many gorgeous play centers and interactive museums which are the key attractions for the little ones. Also, a good walk through the Akihabara will charm your kids with most of the shops are either a toy store or a video game parlor.

TOP THINGS TO DO

• Day trip to Tokyo Disneyland

• Try Purikura and cosplay at Sega Game Centre

• Experience incredible live shows at Puroland, an indoor theme park

• Experience swan boat ride at Inokashira Park

• Scream in delight at Japan’s oldest amusement park

• Enjoy futuristic boat rides along the Sumida River

• Let the little ones get bombarded with colorful toys at Asobono